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Getting Started

New to home-based business? Learn about the essentials of setting up and running a successful business from home, including choosing the right business structure and tools.

  1. Key Takeaways Strong Returns: Storage units typically yield annual returns between 8% and 12%, often outperforming other real estate investments due to lower operational costs and capital requirements. Key Metrics: Understanding and calculating important ROI metrics, such as cash-on-cash return and capitalization rate, is essential for assessing the profitability of your storage facility investment. Impact of Location: The location of your storage facility plays a significant role in profitability, with urban areas generally attracting higher occupancy rates and rental income. Operational Efficiency: Managing operational expenses effectively, including mainte…

  2. Streamlining employee recruitment is crucial for improving efficiency and enhancing the candidate experience. By defining clear hiring needs and implementing pre-screening procedures, you can effectively manage the influx of applicants. Utilizing technology, such as Applicant Tracking Systems (ATS), automates candidate management and scheduling. As you explore high-impact methods for recruitment optimization, consider how data-driven decision-making can refine your strategies. The steps outlined in this guide will provide a clear path toward attracting top talent. Key Takeaways Define clear hiring needs and use pre-screening procedures to filter candidates effectively…

  3. Small business owners should take notice as Stripe, the leading financial services platform, releases encouraging data that reflects a thriving internet economy, and an even brighter future for businesses powered by its services. Recent reports show that businesses utilizing Stripe generated a remarkable $1.9 trillion in total volume in 2025, a significant 34% increase from the previous year. This figure is comparable to approximately 1.6% of global GDP, signaling the scale at which Stripe is operating. The growth of Stripe’s Revenue suite—which includes tools for billing, invoicing, and tax—will also contribute to their upward trajectory, with projections estimating an …

  4. This year’s Black Friday through Cyber Monday (BFCM) weekend marked a robust surge for businesses utilizing Stripe, a major financial infrastructure platform for online payments. More than 578 million transactions were processed, generating over $40 billion in total payment volume, placing it as the largest four-day span in the company’s history. This unprecedented activity culminated in Cyber Monday, which alone saw over $10 billion in transactions. For small business owners, these statistics can be more than just impressive numbers; they represent a glimpse into the potential for growth during peak shopping periods. The ability to tap into such vast consumer demand is …

  5. In a rapidly evolving digital landscape, where artificial intelligence is reshaping consumer interactions, small business owners face both exciting opportunities and daunting challenges. Stripe, the renowned financial services company, recently launched the Agentic Commerce Suite, a solution designed to help businesses navigate this new frontier of sales through AI agents. This offering not only simplifies integration but also positions small businesses to engage with customers in innovative ways. The Agentic Commerce Suite emerges at a crucial moment, as companies like Coach, Kate Spade, and Anthropologie prepare to embrace a future dominated by AI-driven interactions. …

  6. In a world increasingly driven by artificial intelligence, Stripe’s latest partnership with OpenAI is transforming the way small businesses can engage with consumers. With the launch of “Instant Checkout” within ChatGPT, users can now purchase products directly from popular platforms like Etsy and Shopify without leaving the chat interface. This innovation promises to streamline online shopping and create new revenue opportunities for small businesses. Starting today, ChatGPT users in the U.S. can shop for items from Etsy merchants, with Shopify integration following soon. This shift to AI-driven shopping interfaces means that merchants can now convert AI recommendations…

  7. Small business owners should take note: the landscape of online shopping is evolving rapidly, thanks to innovations such as Copilot Checkout, powered by Stripe and Microsoft. This new integration allows users to seamlessly purchase products directly within chat interfaces from popular platforms like Etsy, Urban Outfitters, and Anthropologie. The combination of conversational AI and streamlined payment options could significantly alter how small businesses interact with customers and close sales, marking a pivotal shift in e-commerce. Through the Copilot Checkout, small business owners can expect a more integrated shopping experience for their customers. When conversation…

  8. In an era where digital transformation is reshaping the business landscape, Stripe, the programmable financial services company, recently unveiled a groundbreaking suite of tools at its annual New York showcase that could dramatically impact small businesses. The introduction of Open Issuance, a platform enabling companies to launch their own stablecoins, promises to provide small businesses with greater autonomy over their financial operations. Additionally, Stripe’s new solutions for agentic commerce aim to help small enterprises leverage AI, making transactions smoother and more efficient. Will Gaybrick, Stripe’s president, technology and business, emphasizes the tran…

  9. Kapwing has released a study analyzing the best times to post on TikTok, based on data from 15,000 of the most-viewed videos as of December 2024. The study, which examined engagement patterns across 129 hashtags and 11 content categories, provides insights into when creators should post to maximize visibility on the platform. The study found that mornings consistently yielded the highest engagement rates across most time zones, contradicting the common assumption that evenings are the best time to post. “The general findings that mornings were recommended across almost all time zones is interesting,” Kapwing noted. “We think the assumption is to post later in the day wh…

  10. A new study from Atticus highlights the risks faced by gig economy workers, revealing that many continue working through injuries without compensation or support. The research, based on a survey of 1,000 American gig workers, found that 15% have suffered workplace injuries or illnesses, with nearly 90% working through their health issues due to financial pressures. The findings underscore the lack of safety nets and growing concerns about long-term job security. Injuries and Financial Burden Gig roles such as rideshare driving, food delivery, and manual labor present significant health risks. Despite this, more than 80% of injured workers received no compensation or insu…

  11. Key Takeaways Rapid Success: Subway’s monthlong sandwich subscription sold out within hours, indicating high consumer demand for innovative meal solutions.Value Proposition: Priced at $15 for 30 days, the subscription offers daily sandwiches at an attractive cost, appealing to budget-conscious customers and showcasing the potential for small businesses to adopt similar models.Menu Diversity: Featuring a rotating selection of popular and new sandwiches keeps customers engaged, highlighting the importance of diverse menu options for subscription services.Effective Marketing: Targeted promotions and the urgency of a limited-time offer played key roles in driving sales, sho…

  12. Starting a certificate company can seem intimidating, but it doesn’t have to be. By following five straightforward steps, you can simplify the process and set yourself up for success. First, you’ll need to choose a unique business name that appeals to your audience. Next, appoint a registered agent based in Texas, then decide on your business structure. After that, drafting an operating agreement is crucial before you file the Articles of Organization. Comprehending each step is key to your success. Key Takeaways Choose a unique business name that reflects your brand and check its availability through the Texas business entity website and Google. Appoint a registered …

  13. Small business software implementations aren’t, by default, successful. Sure, a company might tout its flashy new software package, but there are far too many stories that involve abandoning that same software when the going gets tough. Before signing a vendor agreement, it’s important for small businesses to consider what successful software implementation actually looks like. This can prove to be difficult in an industry that pushes the latest fads in technology and is prone to upsell customers on powerful software they might not even dream of using. Plus, the landscape, particularly regarding generative AI, is becoming congested and difficult to navigate. Small busin…

  14. Rebranding your product can seem intimidating, but it’s a manageable process if you follow these five key steps. First, you need to conduct a thorough brand audit to assess your current standing in the market. Next, defining clear objectives is essential for guiding your rebranding efforts. With a solid strategy in place, execution becomes more streamlined. Finally, monitoring feedback guarantees you can make necessary adjustments. Let’s explore each step in detail to verify your rebranding is successful. Key Takeaways Conduct a comprehensive brand audit to assess current positioning, customer perceptions, and identify areas for improvement. Define clear rebranding ob…

  15. Small business owners across the nation are being urged to pay attention as landmark legal arguments unfold that could reshape property rights in tax foreclosure cases. The National Federation of Independent Business (NFIB) recently filed an amicus brief in the significant Supreme Court case Michael Pung v. Isabella County, Michigan, aiming to clarify property owners’ rights concerning compensation after government seizure due to unpaid taxes. At the heart of this debate is a critical issue: how should property owners be compensated when their assets are sold off to settle tax debts? The NFIB, joined by several other business groups, asserts that small business owners sh…

  16. A recent survey by Everly Life highlights the financial struggles freelancers face, despite the growing appeal of gig work. While 75% of freelancers feel confident their work will help them meet retirement goals, 54% report heightened pressure to save before they retire. The findings underscore the financial uncertainty that comes with self-employment, despite the autonomy it offers. Financial Challenges for Freelancers The survey of 2,000 gig workers identified income instability, lack of paid time off, and high health insurance costs as the biggest financial challenges. No Paid Vacation (42%) – Many freelancers struggle to take time off, as they lack employer-sponsor…

  17. As small businesses look to thrive in an ever-evolving landscape, the importance of work-life balance is becoming increasingly evident. A recent survey from SurveyMonkey indicates that maintaining equilibrium between work responsibilities and personal life is not just a personal concern; it’s a significant driver of workplace productivity and employee satisfaction. According to the research, 2025 is expected to see continued shifts in the perception and implementation of work-life balance strategies. The findings suggest that an overwhelming majority of employees believe having a healthy work-life balance directly enhances their productivity. This insight could be invalu…

  18. As the holiday shopping season approaches, small business owners are gearing up for what could be either a boon or a bust. According to recent data from SurveyMonkey, this year’s holiday shopping trends reveal both interest and hesitation around the use of artificial intelligence (AI) for gift planning. The survey highlights a significant divide among consumers regarding AI’s role in gift ideas, a factor that small businesses should consider when strategizing their marketing efforts. While nearly half of respondents (44%) expressed that they might consider leveraging AI for gift suggestions in the future, an equal number (41%) remain staunchly against it. This mixed sen…

  19. As small businesses increasingly explore the potential of AI agents to streamline operations, a recent survey by Asana highlights both the promise and pitfalls associated with their adoption. Conducted among 2,025 knowledge workers across the UK and the US, the findings present a multifaceted view on how these technologies could shape the future of work, particularly for entrepreneurial ventures. Key Takeaways: Growing Adoption: Despite concerns about accountability and governance, 77% of surveyed workers are already utilizing AI agents—tools designed to handle repetitive tasks or process information with minimal human intervention. Workload Delegation: Employees antic…

  20. In an era where customer feedback can make or break a small business, SurveyMonkey has stepped up its game with revamped survey collection tools that promise to enhance how businesses gather insights. Small business owners looking to refine their feedback processes will find the latest updates to SurveyMonkey’s email and website collectors particularly useful. SurveyMonkey’s enhanced collectors aim to create a more polished and engaging experience for respondents, which is critical in today’s feedback-saturated environment. The platform boasts a cleaner design, clearer steps for participation, and a streamlined setup process that promises to reduce respondent friction. …

  21. In a landscape where small businesses are constantly seeking insights to ensure growth and customer satisfaction, the latest findings from SurveyMonkey shed crucial light on consumer sentiment influenced by artificial intelligence (AI). Conducted in December among nearly 3,000 adults, this survey explores how consumers perceive AI in their everyday interactions. For small business owners, these insights could shape customer engagement strategies and operational decisions. SurveyMonkey’s study highlights that a significant portion of consumers—including 46% of those surveyed—express comfort in interacting with AI for various services, from customer support to product reco…

  22. In an era where employee engagement can dictate business success, small business owners are continually seeking effective strategies to foster workplace morale. SurveyMonkey, a leading platform for employee feedback, recently showcased its approach to maintaining high engagement levels through regular surveys. This biennial insight underscores the crucial balance of gathering employee opinions without overwhelming them—a focus that small business owners may find particularly relevant. SurveyMonkey runs two comprehensive engagement surveys and two pulse check surveys annually. These tools help organizations measure employee satisfaction and track progress over time. The l…

  23. SurveyMonkey has recently unveiled significant enhancements to its survey platform, aiming to streamline the survey experience for users. This overhaul arrives at a pivotal time when small businesses seek efficient tools to gather customer feedback and adjust strategies rapidly. By refining the survey launch process and workflow, SurveyMonkey is positioning itself as an essential tool for small business owners who rely on customer insights to drive their operations. The new features cater to the need for speed, focus, and minimal hindrances, allowing users to prioritize what truly matters: effective data collection. Business owners can expect faster survey setup and dep…

  24. Running a sushi bar is a tricky business. Keeping your sushi rolls fresh and tasty while showcasing them in an appetizing way can make or break your customer experience. The right sushi display case can play a pivotal role in achieving this balance, ensuring you serve the freshest food every time. What is a Sushi Display Case? A sushi display case is essential in any sushi bar, café, or restaurant. They’re specifically designed to maintain food-safe temperatures while beautifully showcasing your sushi and sashimi rolls. Often featuring curved glass fronts and a lighted inside, these refrigerated sushi display cases allow your customers to browse your selection, amplifyin…

  25. Suzy Levian, founder of Suzy Levian New York, has announced the launch of EmpowerHer, a new initiative designed to provide financial and mentorship support to female entrepreneurs. Timed to coincide with Women’s History Month, the program aims to remove financial barriers and help women grow their businesses through grants, scholarships, and networking opportunities. Breaking Barriers for Women in Business Levian, a self-made entrepreneur in the jewelry industry, created EmpowerHer to give back to women facing the same challenges she once overcame. “Amidst the hardships of founding my own business while raising my six children, I found strength in the confidence of all …





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