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  1. No one likes to dwell on it, but bullying is a huge part of growing up, and this week the zeitgeist is saturated with it. Kids are using their cameras to pick on people in innovative ways, Tiktokers are parodying bullying in viral videos, and Instagram seems to be taking aim at cultural/political bullying (or bullying memers, depending on who you ask). Even God herself is bullying the poor Tripod fish. What is the "flip the camera" trend, and why is is making everyone mad?The "flip the camera" trend is a new and innovative form of bullying that works like this: A group of kids ask another kid to film them doing a dance or something. Then, while the video is being taken,…

  2. I've defined a ton of slang since I started posting this column in 1878, but this week, I'm going all in on the funny little words the kids use among themselves. That's right: It's all-slang week! From “clock that” to “rawdoggin boredom,” consider this a crash course in what the kids are babbling to each other. As always, remember, you shouldn't use these slang words because they're not your words. Stick to calling things da bomb and saying "23-skidoo," gramps. (If this isn't enough slang, somehow, check out my constantly evolving glossary of Gen-Z and Gen A slang.) What does "clock that" mean?I'm old enough to remember when "clock" was slang for either punching someone…

  3. This week, I'm taking a look at a brain-rot creator Cookie King, whose constant output of brain-rot videos is shaping the internal lives of millions of kids under 15. I'm also taking a look at what people think ChatGPT would be like if it were a person, introducing the clueless to Beabadoobee, and dunking on "millennial burger joints." Meet Cookie King, the brain behind the brain rotI think of brain-rot internet memes as springing fully formed from the collective unconscious of the internet like Athena sprang from the head of Zeus, but the culture vultures at KnowYourMeme tracked down the actual person who is probably most responsible for brain-rot. Demir Basceri, known …

  4. We may earn a commission from links on this page. Youth culture moves fast. New slang is created and abandoned in days, whole communities organize around a blurry photograph, jokes become memes, memes become rituals, and everything might is abandoned before you even notice it exists. It's like to trying to study a snowflake: Once you can look at it, it's already melted. So it is this week, as I take a look a new lexicon of brain-rot slang (that might not really be slang), a meme format based on threatening to eat your Uber driver, and the performative disappointment of youth. Plus, as a reminder that we still still share something, a video about humanity's never-ending fa…

  5. We may earn a commission from links on this page. Generations A and Z contain multitudes. While some kids are gleefully crapping out AI-generated Rizzmas carols—holiday brain-rot so potent it should probably be classified as a controlled substance—other kids are dissecting the work of esoteric 19th-century novelist Robert W. Chambers like they’re in a graduate seminar. And they’re the same kids. So we’re whipsawing between rizz and cosmic horror, with side quests to discover Diddy tag and this year’s hottest Christmas toy. What is “67 Rizzmas”?In what’s becoming a regrettable holiday tradition, the internet has begun releasing rizzmas carols—brainrot versions of beloved …

  6. Before we toss the year 2025 onto the temporal dungheap where it belongs, let's take a look back at the year that has passed from the point of view of the people who have to live here even longer than we have to. Below is a month-by-month replay of the year, focusing on the memes, events, and ideas that shape and define Generations Z and Alpha. January: "TikTok refugees" move to RedNoteFor Gen Z, 2025 began with a panic that turned into a unique cross-cultural experiment. In January 2025, ByteDance, the Chinese company behind TikTok, announced that it was about to shut down the social media platform in the U.S. Ahead of the shut-down (which didn't end up happening) a wav…

  7. As usual, this week's collection of youth culture flotsam is all over the map. We got the surprising appearance of ancient Greek philosopher Socrates in AI-generated brainrot videos; a meme about winning at gambling that's becoming a meme about hypocrisy; an emoji that probably means something different than you think; and truly creative videos that, whew, don't use AI. Viral video of the week: Socrates and skeletonThe breakout star of viral videos this week is foundational Athenian philosopher Socrates, with his co-star, a living skeleton. In these AI -generated videos, the skeleton represents the viewer, and the idea is to illustrated hypothetical scenarios like "What …

  8. This week, the young people on TikTok have uncovered a new way to prepare breakfast and an evocative way to describe the feeling that something bad is coming. That's a pretty good week, but they've also taken to LARPing as artificial intelligence, and finding something interesting about Staples stores. Here's what all of that means. What are "frambled eggs"?I can't believe I never thought of this. "Frambled" is a portmanteau of "fried" and "scrambled." It's eggs prepared partly scrambled, but with the yolk intact. The culinary breakthrough seems to have been invented by TikToker @bussyrelate in this video: Although their commenters are calling it a "sunny scramble," as…

  9. This week's collection might seem like a random assortment of odds and ends, but there's a throughline: vibes and absurdism over logic and order. Slang words like 7x7=49 and lowkenuinely don't make logical sense, but they are intuitively perfect. The Sea Lion is a purely absurdist anti "dance-craze" taking over TikTok, and Pizza Movie takes "drug flick" tropes to surreal new levels. In other words, Gen Z and A are not trying to make sense of anything anymore. What does the "7x7=49" meme actually mean?This piece of math-slang is growing popular on TikTok as a way of explaining what women find attractive in men. It's about how the equation feels. 7X7=49 makes intuitive sen…

  10. Dropping things on your foot and rating how much it hurts is a growing trend on TikTok. The meme's popularity may be indicative of something deep and troubling in youth culture. So, maybe, is injecting butterflies and turning goth. You be the judge. What is "Amialivecore?" On his substack "The Trend Report," Kyle Raymond Fitzpatrick pulled together a ton of disparate cultural expressions among online youth to identify a style he calls "Amialivecore." Fitzpatrick posits that young people are subconsciously unsure if they are actually living human beings. I think he's onto something. My interpretation of the meaning of amialivecore: Since they were babies, young people's …

  11. If you want to understand a generation, look at the athletes they revere. The post-war generation's suburban conformity found a hero in baseball's ultimate company man—Stan Musial—and his 22 seasons on the Cardinals. Boomers were drawn to Broadway Joe Namath, a self-important celebrity who wasn't even a good quarterback. Gen X saw itself in Tiger Woods' stoic, lone-grinder-in-a-high-stakes-vacuum style. This year's Winter Olympics introduced the world to the first iconic athletes that express Gen Z's vibe, and they're amazing. But first, let's talk about Baby Boo Syndrome. What is "Baby Boo Syndrome"?It seems like everyone on TikTok has come down with Baby Boo Syndrome t…

  12. I'm totally totally cheesin over Mixtape and not cheesin at all about TikTok's AI cat videos. Scuba! If none of that makes sense to you, you're about to be educated and embettered by this week's Out-of-Touch guide, where the secret world of young people is either explained or misunderstood, depending on whom you ask. What does "cheesin" mean? And how does it differ from "cheesing?"The slang word "cheesin'" refers to smiling, particularly a big, goofy smile. It comes from the common exhortation to "say cheese!" when a photograph is being taken. Here's an examples of how cheesin is used online: The word "cheesing," with a "g" at the end, often means the same thing, but i…

  13. This week, a meme-based generational civil war is breaking out on TikTok, and only one side knows it's even happening; a throwaway tweet from rapper Young Thug has me looking into why so many rappers put "ASAP" in front of their names, and we're going back in time to 2012, when prank videos ruled the internet. TikTok’s Le Snack Demon and why it signals a generational riftTikTok has been around since 2016; Instagram, since 2010. Both have lived long enough to see long-time users butting heads with newcomers, and generational battle lines are being drawn around a little AI cartoon character called Snack Demon. It started on (older-coded) Instagram, where this video from a…

  14. This week's Out-of-Touch guide explains the online mogging competition that is Omoggle and examines who was behind a hack that brought learning to a screeching halt nationwide. We also look at a viral AI music trend, and discuss how technology we use every day might kill us all. Mogging get organized on OmoggleThe Omoggle website is blowing up. As you can read in my glossary of Gen A and Gen Z slang, "mogging" is the act of being more attractive than someone else, usually in an intentional or aggressive way: If you're a young gentleman having a conversation with a woman, and a more handsome young man stands next to you and takes over, you have officially been mogged. Omo…

  15. Are you old enough to remember talking to your friends on the phone all the time? A phone with a cord? Then welcome to the Out of Touch Adults’ Guide to Kid Culture, a guide to what's going down with all the youths out there. This week, the young 'uns are stealing each other's brainrots, guzzling heavy soda, (not) paying $500 for a rock, and being harassed by a rizzed-out robot. "Steal a Brainrot" If you know anyone under the age of 16, they are probably playing "Steal a Brainrot," and you are probably asking "Steal a what now?" so here's what it's all about: "Steal a Brainrot" is a multiplayer mini-game within maxi-games Roblox and Fortnite. In a game of Brainro…

  16. This week we're taking a look at some hyper-specific cultures within the larger youth culture. They run the gamut from the truly disturbing Looksmaxxing community, to the strange world of hardcore audiophiles, to the nostalgic domain of the bebot girls. What's a bebot girl? I'm glad you asked! What is a "Bebot Girl"?TikTok is being taken over by Bebot Girls. "Bebot" is Filipino slang from the 2010s that means "babe" or "baddie." The bebot girl trend is posting videos of the transformation from a regular person to a bebot, that is, a Filipino baddy from the 1990s. This is usually accomplished through period-appropriate makeup like heavy bronzer, frosty inner eyes, and str…

  17. Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. How do you do, fellow adult? This week's edition of the Out of Touch Adult’s Guide to Kid Culture features a new body slang term, a TikTok prank where AI puts a hobo into your living room, the possible beginning of the AI wars, and a viral video featuring students running a Nazi out of class. There's a lot to eat, so tuck your napkin in your shirt and chow down. What is a Venus tummy?A "Venus tummy" is a slang term for a woman's belly that is a little fat, but not too fat—a little pouch that can be shown off…

  18. This week's trip into the minds of people who aren't old enough to rent a car is like a potpourri of unrelated trends and memes that present a picture of the variety of ways young people are relating to the world. Some TikTokers are memorializing peak moments in their lives with a "Hozier yell," while others are spending their precious time on Earth creating brain-rot "juggtok" videos, or getting really, really angry about chess and chubbiness. It's a big world. What is a Hozier yell?A "Hozier yell" is used in TikTok videos to refer to a peak, climactic, awe-inspiring moment. Literary types might substitute "barbaric yamp." The end result is videos like these: The…

  19. In this week's Out-of-Touch guide, we're talking about Alpine divorce, diagnosing exactly how messed up the younger generations are through their viral videos, and looking at some dumb food trends popular among young people. What is an “Alpine Divorce”?If you've been seeing the phrase "Alpine Divorce" showing up in your feeds lately, here's the 411 (as they used to say): An Alpine Divorce is when a man takes his wife on a hike, usually in the mountains, and then just leaves her there to fend for herself. The phrase dates back to a short story written in 1893 by Robert Barr called "An Alpine Divorce," but the renewed interest in the subject stems partly from the case of …

  20. We may earn a commission from links on this page. It's so-called spooky season, and there's nothing more frightening than realizing how out of touch you've become, so allow me to throw you a lifeline with an explainer on the week's trending topics with the youths. This week, everyone is talking about their membership in a completely arbitrary online group, planning Halloween costumes that few people over 30 will understand, and trying on "historically accurate" clothing from 2005. What is "Group 7" on TikTok? Everyone on TikTok this week is posting about "Group 7." Here's what's up: On October 17, 26-year-old singer Sophia James did a little social experiment to promot…

  21. This week's tour of the world of young people careens around like an out-of-control bullet train. Everyone's talking about a pop star with a body in his trunk, a dental trend powered by TikTok, astrology-based beauty tutorials, and a football stat hound's ultimate rabbit hole. It’s a lot to take in. Who is D4vd and why was there a body in his trunk? Everyone under a certain age is talking about the singer D4vd, and it's not because he has a new album out. On September 8, Los Angeles police discovered a body in the trunk of an abandoned Tesla registered to David Anthony Burke, the birth name of the 20-year-old musician. The body was later identified as the remains…

  22. Much to the chagrin of mundane numbers like 35 and 192, 6-7 has taken over American culture. I assume that young people love 6-7 so much because 67 is the 19th prime number and the atomic weight of holmium, which is essential to samarium-cobalt magnets, but I can't say for sure. I can say 6-7 is everywhere—on TikTok, in memes, and now in the dictionary. And that's only one of the many confusing trends I'm explaining this week. I'll also tell you about Soulja Boy selling smart glasses, the sunglasses on your waist trend, and "Beez in the Trap" (Be-Beez in the trap...) Dictionary.com names "6-7" word of the yearThe Gen-Alpha brainrot slang word 6-7 has been named 2025's W…

  23. Something strange is happening this week: The hottest trend among young people is acting mature. Maybe it's in response to our nation's financial and political leaders abdicating maturity, but Gen Z is adopting business casual attire as a cultural identifier and using a pick-up line in online dating that seems like something out of the 1950s. Even the brain-rot generation is considering moving away from meaninglessness and dropping six-seeeven in favor of memes people can understand. What is a “quarter zip” and what does it mean to wear one?A quarter zip is exactly what it sounds like: a pullover sweater with a zipper that goes a quarter way down the chest, and it's bec…





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