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Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time building custom reports and more time actually using the data. Alongside the templates, the card library has been updated, making it easier to browse and add the visualizations that matter most to your business. These templates help users quickly surface relevant insights without needing to manually create or configure reports. On the attribution front. Google Analytics will now use aggregate identifiers to attribute traffic from paid Google Ads more accurately – even in scenarios where individual-level data is limited. Why we care. These updates streamline reporting and improve data accuracy, making it easier for marketers and analysts to measure what matters. View the full article

Several people involved in the war crimes case against Netanyahu and Gallant have received notices View the full article

Starting today, shopping on Shein and Temu is going from dirt cheap to slightly less dirt cheap. In updates to U.S. customers last week, the rival retailers shared similar announcements that their pricing would go up beginning on April 25, citing rising operating expenses from “global trade rules and tariffs.” The retailers even encouraged shoppers to get one last order in before it was too late: “Until April 25, prices will stay the same, so you can shop now at today’s rates,” Temu wrote in its announcement. “We’ve stocked up and stand ready to make sure your orders arrive smoothly during this time.” By this morning, that shopping window had passed. Here’s what we know so far about the price hikes, and how they might impact your favorite TikTok influencer’s next haul: Why is this happening now? This update from Shein and Temu doesn’t exactly come as a surprise. Since early February, President The President’s new tariff policies made it clear that neither company’s business model could survive unchanged for long. Both Shein and Temu operate by using labor in Chinese factories to manufacture ultracheap goods and ship them abroad. But unlike other companies with a similar manufacturing strategy–like Gap or H&M—Shein and Temu cut the middleman of stocking in U.S. warehouses by shipping goods directly from China to shoppers’ doors. This strategy has historically allowed them to take advantage of a tax code loophole called de minimis, which allows all packages under $800 to ship into the U.S. duty-free. In early April, The President signed an executive order that’s set to end the de minimis loophole starting on May 2. That means that Shein and Temu’s packages—part of a total of four million low-value packages that arrive in the U.S. every day—will no longer be exempt from duties. For companies relying on Chinese-made goods, that’s an especially heavy financial burden, given that The President also recently slapped a 145% tariff on most products made in China. As experts predicted back in February, Shein and Temu are unable to absorb the major costs associated with The President nixing the de minimis loophole. Now, they’ve been forced to forfeit some of their competitive advantage by offloading costs onto consumers. How will this affect pricing? So far, it’s not entirely clear what those added consumer costs will look like. Neither Shein nor Temu provided specific price hike rates or an idea of how shipping might be affected, and it’s not immediately evident whether markups are the same across the board or variable based on items. Pricing on Shein and Temu is difficult to navigate at the best of times, given that both sites rely on a nightmarish UX of constant promotions, markdowns, and discount codes to obscure the actual cost of individual items and make them appear even cheaper than they already are. To get some sense of how costs have increased, Fast Company took a look through TikToks that track Shein orders from earlier this week (when customers were flocking to place their last orders) and compared them to prices on the sites today. On Tuesday, creator Chiara Aceto made a video showing followers “what to add to your Shein cart before you place that order on April 25th.” In the TikTok, she recommends a $21.59 yellow two-piece set, a $17.86 pair of heels, and an $8.79 sparkly tank top, among other items. Those pieces are now $44.71, $22.90, and $17.69, respectively, with both the set and the tank top nearly doubling in price. Other pieces, like a relatively pricey ($63.80) knockoff Miu Miu handbag only went up by about $1, while still others, like a Stanley cup dupe, have gone down slightly in price. Aceto followed up with another video on Wednesday sharing her favorite bags on the site. Most of the bags are hovering around the same prices today, while a few have shot up considerably, like one Prada dupe that was $36.85 and is now $56.20. Overall, nearly all of the items mentioned by Aceto in the two TikToks are at least slightly more expensive today than they were earlier in the week—though, given that Shein’s prices are known to fluctuate on a regular basis, it’s difficult to tell how much of the change can be attributed to tariff price hikes, and how much is just par for the course. Nevertheless, customers appear to be noticing a difference today. In a video posted on Wednesday, creator @lifeoqhi0js, who is a Shein ambassador, also warned followers to get their orders in before April 25. Several commenters under the video reported seeing prices go up this morning, including one user who wrote that their cart had increased by $60 overnight, and another who asked, “why did a $3 shirt go up to $11?” Shein and Temu’s futures are currently looking relatively bleak, given that their business models revolve almost entirely around offering the lowest possible prices compared to competitors. To be clear, both retailers’ prices are still unbelievably cheap. But for consumers, the difference between a $3 T-shirt and an $11 T-shirt might be enough to abandon a $700 Shein haul in favor of investing in fewer pieces that will last a bit longer. View the full article

Lost in workflow chaos, missing deadlines, and experiencing confusion on the team about who's responsible for what? Here are 8 types of workflow management you can use to improve clarity, cut delays, and get your team aligned—no matter your working style. The post 8 Types of Workflow Management Explained appeared first on The Digital Project Manager. View the full article

Moves comes as music-streaming service chases greater profitability as its stock has soared higherView the full article

Extreme hunger intensifies as Israeli politicians rebuff calls to allow supplies into shattered enclaveView the full article

UNCERTAINTY is dominating business planning. The tariffs announced on April 2 could trigger “a self-induced, economic nuclear winter,” according to hedge fund manager Bill Ackman. Businesses and nations are locked into a complex, international web of trade networks, just-in-time supply systems, currency exchanges, and mutual competition. And much of it is underpinned by the US dollar. Far from the US being “forced to sit on the sidelines as other nations got rich and powerful,” US GDP per capita is much higher than that of any other large country. Consequently, global shocks — perhaps arising from unilateral decisions on international trade, climate change, or a pandemic — can trigger a negative impact that touches businesses everywhere. In the US, tariffs will make foreign cars more costly for consumers. But US-built cars contain many foreign parts that are now set to become more expensive. And US car makers are likely to take the opportunity to raise their prices too. Higher prices on Main Street are unlikely to come without pain. Reacting to falling consumer confidence — down 30 percent since November 2024 — Federal Reserve Chair Jerome Powell was warning of “heightened uncertainty” even before the April 2 tariffs. Since then, volatility in the markets has increased the risk of difficult trading conditions in the next year at least. Fearful moments like this can lead either to paralysis that delays decisions and freezes actions or to panicky impulses to do something. A third way, however, helps leaders find a more reliable path back to stability. Fearful reactions are natural. But they can affect your judgement and stop you thinking rationally. You can’t prevent an emotional response to uncertainty, but you can keep it in context. Smart leaders prepare in advance, protecting business continuity by developing resilience in their business and their people. This safety net gives them the confidence to sidestep unhelpful emotions so that they can focus on the decisions that will help to make a difference. Here’s how: 1. Reset your relationship with uncertainty Imagine taking a daily walk in the park. Change involves taking an unfamiliar path. Complexity comes when the new path breaks into multiple different paths. Uncertainty switches off daylight and introduces a cliff edge while you try to get home safely. The brain likes to see things clearly and confidently. Without certainty we feel fearful, which leads to two further reactions. We might either pause decisions and actions, and tread carefully to avoid stumbling off the cliff into the worst effects of a recession. Or we might try the opposite and rush to act, so that we’re doing something — anything — whether it might help in the long-run or not. By recognizing fear as a first response rather than a final one, you can get past these fight-or-flight reactions and find the peace of mind to calmly and effectively stick to your plan. 2. Work with your people When certainty is thin on the ground, leaders can’t be expected to have all the answers. It helps to have the support of other people. This is organizational resilience, which relies on personal character. Leaders can help their people find the confidence and creativity to cope in a crisis by encouraging a culture of social wellbeing. Focusing on trust, respect, belonging, and psychological safety, social wellbeing brings people together, giving them the reassurance to suggest new solutions, try new things, and collaborate in effective teamwork. For example, collective intelligence rises when teamwork is stronger, dissenting opinions are allowed, and no one defaults to blame. In times of difficulty, relationships between employers and employees can be cemented by clear-cut communication. Regular updates and honest assessments help lay the groundwork for tough messaging that may need to be delivered. It also helps to talk to people outside the team, even outside the business. Leaders who turn to their personal network may find new ideas and alternatives that may shape their decisions. 3. Get back to making decisions Having freed themselves from emotions and assessed information and options from both inside and outside the business, leaders can make the informed decisions that will start to restore a little stability. A decision-making framework is helpful, especially when practiced over time. This can rely on one of the forms of critical thinking. For example, scientific thinking approaches things from the mindset of a scientist — making an assumption, looking for evidence, and using it to assess whether the assumption is correct. Scientific thinking helps to nail down certainty. Similarly, flexible thinking (toggling between alternate viewpoints, known as “mental models”), or creative thinking (suspending conformity and workshopping new solutions), can also support decision-making processes. Abilities in managing uncertainty — breaking free of emotions, encouraging a healthy culture, building resilience, setting communication standards, and effective decision-making — are collectively known as future skills. Together they offer decisive steps in coping with the fallout of uncertainty. Future skills are best developed in advance. They can be learned through training, and they bring out the best in human capabilities. In the uncertain months ahead, whether America slides into recession or not, well-prepared organizations will lead the way back to better days. Leaders who have the resilience, the preparation, and the team to get back on track will be able to reclaim a little competitive edge and help their organization make the all-important shift from surviving to thriving. * * * Nick Smallman is Founder and CEO of Working Voices, a consultancy and training provider. For the last 25 years he has been advising global blue-chip clients on engagement, productivity, and retention. Dan Parry is the Head of Communications at Working Voices. He began his career as a broadcast journalist and has more than 30 years’ experience in the media. Both are based in London, UK. Their new book is, Engaging Teams: How to Use Social Wellbeing to Boost Performance, Retention, and Culture (Kogan Page, March 25, 2025). Learn more at workingvoices.com * * * Follow us on Instagram and X for additional leadership and personal development ideas. * * * View the full article

Key Takeaways Enhanced Brand Visibility: Sponsoring events allows for strategic brand exposure through banners, posters, and media coverage, significantly increasing brand recognition.Direct Customer Engagement: Event sponsorship facilitates face-to-face interactions, fostering relationships that build trust and credibility with your target audience.Long-Term Brand Loyalty: By aligning your business with community values through sponsorship, you can create memorable experiences that enhance customer loyalty and encourage repeat business.Valuable Networking Opportunities: Sponsorship opens doors to connect with industry leaders and potential partners, leading to collaborative opportunities that drive business growth.Significant Return on Investment (ROI): The benefits of event sponsorship often lead to increased sales and higher customer retention rates, making it a financially sound investment for small businesses.Cost-Effectiveness: Compared to traditional advertising, event sponsorship offers a more budget-friendly way to enhance visibility and engage with audiences without large marketing expenditures. Sponsoring an event can be a game-changer for your brand. It’s not just about putting your logo on a banner; it’s about creating meaningful connections with your target audience. When you step into the role of a sponsor, you open doors to new opportunities and elevate your brand’s visibility in a crowded marketplace. Imagine the impact of aligning your business with an event that resonates with your values and mission. You’ll not only gain exposure but also foster goodwill and trust among potential customers. As you explore the benefits of event sponsorship, you’ll discover how it can enhance your reputation, drive customer engagement, and ultimately lead to increased sales. Let’s dive into the compelling reasons why becoming a sponsor is worth considering for your business growth. Overview of Event Sponsorship Event sponsorship offers small businesses a strategic avenue for brand visibility and community engagement. You connect directly with your target audience by associating your brand with events that resonate with your business values. Event sponsorship enhances your marketing strategy through increased exposure, as your logo appears on promotional materials and during the event. You build goodwill and foster trust when consumers see your brand supporting local initiatives. Participation in events boosts customer acquisition and retention by showcasing your products or services. Engaging with potential customers face-to-face facilitates personal connections that drive brand loyalty. https://www.youtube.com/watch?v=hGB7AN326Zc Moreover, sponsorship can generate valuable networking opportunities. You develop partnerships with other businesses, enhancing your operational efficiency. This collaboration can lead to shared resources, ideas, and innovations that contribute to your business growth. Additionally, event sponsorship can improve your leadership visibility within the community. When you take on a sponsorship role, it demonstrates commitment and leadership, further solidifying your brand identity. This visibility can open doors for new project management opportunities and strategic partnerships that align with your business goals. Direct Benefits of Sponsoring an Event Sponsoring an event yields significant advantages for small businesses, enhancing visibility and engagement with your target audience. Increased Brand Visibility Sponsorship provides valuable brand exposure through strategic placements. You can display your logo on banners, posters, and promotional materials, increasing recognition before, during, and after the event. Media coverage amplifies your reach, with press mentions and social media promotions highlighting your involvement. Utilize your marketing strategy to promote your sponsorship across various channels, such as email campaigns and social media engagement. This approach not only drives traffic to the event but also attracts potential customers, expanding your brand’s footprint in the community. Direct Customer Engagement Sponsoring an event fosters direct interaction with your audience, cultivating relationships that enhance customer engagement. You can showcase your products or services through interactive booths and demonstrations, providing firsthand experiences that resonate with attendees. Face-to-face interactions allow for meaningful conversations, building trust and establishing credibility. These engagements create opportunities for collecting customer feedback, which is crucial for improving your offerings and enhancing customer retention. Participating in events positions your small business as a leader in your niche, ultimately contributing to long-term business growth and customer loyalty. Long-Term Advantages Sponsoring an event provides key long-term advantages that can drive your small business’s growth and reputation. Enhanced Brand Loyalty Sponsoring events enhances brand loyalty by creating memorable experiences for your target audience. By aligning your business with events that resonate with community values, you foster strong connections. Customers appreciate brands that contribute to their interests, leading to increased brand loyalty and repeat business. Engagement during the event allows for effective communication skills, enabling you to address customer feedback directly and strengthen relationships. Networking Opportunities Sponsoring an event also opens valuable networking opportunities. You gain access to industry leaders, potential partners, and like-minded businesses, enhancing your operational efficiency through strategic collaborations. These connections can lead to innovative project management opportunities and productivity gains, ultimately driving your business goals. Engaging with attendees can also yield insights into customer preferences, informing your marketing strategy and supporting customer acquisition efforts. Financial Implications Sponsoring an event involves various financial investments that can lead to significant benefits for your small business. Return on Investment Return on investment (ROI) from event sponsorship can be substantial. To calculate ROI, consider both direct and indirect benefits. Direct returns include increased sales and new customer acquisition from event interactions. Indirect benefits come from brand visibility and enhanced reputation. For instance, 58% of companies report that event sponsorship has positively impacted their customer engagement, leading to higher customer retention rates. Prioritizing a targeted marketing strategy during the event amplifies these returns, as you connect with your audience effectively. Cost-Effectiveness Cost-effectiveness is a key consideration for small businesses. Event sponsorship often requires budgeting for sponsorship fees, marketing expenses, and logistical costs. Typically, these costs range from 40-60% of your total investment. However, the benefits often outweigh these expenses. Leveraging sponsorship allows for an increase in brand exposure without the need for extensive advertising budgets. You integrate your products or services into a community-focused event, enhancing your visibility while minimizing traditional marketing costs. Focusing on effective resource allocation and team management ensures your investment translates into measurable results, ultimately supporting your business growth objectives. Conclusion Sponsoring an event can be a game-changer for your brand. It’s not just about visibility; it’s about creating lasting connections with your audience. By aligning with events that resonate with your values, you can enhance your reputation and foster customer loyalty. The face-to-face interactions at these events allow you to engage directly with potential customers, gathering valuable feedback and insights. This personal touch can set you apart from competitors and position your brand as a trusted leader in your niche. Investing in event sponsorship also opens doors to networking opportunities that can drive innovation and operational efficiency. As you consider your marketing strategies, remember that the benefits of sponsorship extend far beyond the event itself, laying the groundwork for long-term growth and success. Frequently Asked Questions What are the main benefits of sponsoring an event for a brand? Sponsoring an event helps brands increase visibility, foster goodwill, and build trust with potential customers. It creates opportunities for meaningful connections and enhances a brand’s reputation, which can lead to increased sales and customer engagement. How can small businesses benefit from event sponsorship? Small businesses can gain significant brand visibility and community engagement by sponsoring events. This involvement allows them to showcase products, interact directly with customers, and support local initiatives, ultimately leading to increased customer loyalty and retention. Does event sponsorship improve customer engagement? Yes, event sponsorship allows for direct customer interactions, which enhance engagement. Through displays, demonstrations, and face-to-face conversations, businesses can build credibility, gather feedback, and create memorable experiences that resonate with their target audience. What is the return on investment (ROI) for event sponsorship? Event sponsorship can yield significant ROI, as businesses often see increased sales and new customer acquisition. While upfront costs can be high, the benefits, including improved brand visibility and customer loyalty, usually outweigh these expenses. How do companies market their sponsorships effectively? Companies can market their sponsorships by promoting their involvement across various channels, including social media, email, and on-site signage. This strategy helps drive traffic to the event and attracts potential customers, maximizing outreach efforts. Image Via Envato This article, "Unlocking the Benefits of Sponsoring an Event for Your Brand’s Growth and Visibility" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Apple's MacBook Air laptops have been offering incredible value since the M1 dropped in price in 2024, and that hasn't changed with the lightweight laptop's most recent generation. Right now, every model of the 2025 M4 MacBook Air lineup is discounted up to $150, according to price tracking tools. While we don't condone panic buying because of tariffs, there are some sensible tech purchases you can make if you were planning on buying them anyway. Laptops are definitely one of them. RAM: 16GB, Storage: 256GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $899.00 at Amazon /images/amazon-prime.svg $999.00 Save $100.00 Get Deal Get Deal $899.00 at Amazon /images/amazon-prime.svg $999.00 Save $100.00 RAM: 16GB, Storage: 512GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 Get Deal Get Deal $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 RAM: 24GB, Storage: 512GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $1,269.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $130.00 Get Deal Get Deal $1,269.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $130.00 RAM: 16GB, Storage: 256GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 Get Deal Get Deal $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 RAM: 16GB, Storage: 512GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,279.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $120.00 Get Deal Get Deal $1,279.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $120.00 RAM: 24GB, Storage: 512GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,449.00 at Amazon /images/amazon-prime.svg $1,599.00 Save $150.00 Get Deal Get Deal $1,449.00 at Amazon /images/amazon-prime.svg $1,599.00 Save $150.00 SEE 3 MORE With 16GB of RAM for even the most basic MacBook Air, you'll be able to take on intensive applications and projects now and for many years to come. The most basic MacBook Air comes with a 13.6-inch "Liquid Retina" display, with a resolution of 2,560 by 1,664, a P3 wide color gamut, and a maximum brightness of 500 nits. You'll also get an excellent backlit keyboard with Touch ID, Wi-Fi 6E support, and great speakers and microphones. Apple also decided to bring back MagSafe charging with this laptop. All of the laptops come with a 12MP camera with Center Stage. You might've first seen this feature on iPads and on the M4 MacBook Pro, which follows your face as you move around the frame during video calls. The two USB-C ports are Thunderbolt 4, meaning you can extend to up to two 6K external monitors if you buy the equipment separately. If you're feeling FOMO because you were considering the MacBook Pro, take Senior Tech Editor Jake Peterson's advice and get the MacBook Air instead, since it offers a much better value than the Pro. With these discounts, it really is the best MacBook for most people. View the full article

The The President administration is loosening rules to help U.S. automakers like Elon Musk’s Tesla develop self-driving cars so they can take on Chinese rivals. U.S. companies developing self-driving cars will be allowed exemptions from certain federal safety rules for testing purposes, the Transportation Department said Thursday. The department also said it will streamline crash reporting requirements involving self-driving software that Musk has criticized as onerous and will move toward a single set of national rules for the technology to replace a patchwork of state regulations. “We’re in a race with China to out-innovate, and the stakes couldn’t be higher,” said Transportation Secretary Sean Duffy in a statement. “Our new framework will slash red tape and move us closer to a single national standard.” The new exemption procedures will allow U.S. automakers to apply to skip certain safety rules for self-driving vehicles if they are used only for research, demonstrations and other noncommercial purposes. The exemptions were in place previously for foreign, imported vehicles whose home country rules may be different than those in the U.S. The decision comes a day after Musk confirmed on a conference call with Tesla investors that the electric vehicle maker will begin a rollout of self-driving Tesla taxis in Austin in June. It’s not clear how the exemptions from National Traffic Safety Administration rules will affect Tesla specifically. The company has pinned its future on complete automation of its cars, but it is facing stiff competition now from rivals, especially China automaker BYD. The crash reporting rule being changed has drawn criticism from Musk as too burdensome and unfair. Tesla has reported many of the total crashes under the rule in part because it is the biggest seller of partial self-driving vehicles in the U.S. Traffic safety watchdogs had feared that the The President administration would eliminate the reporting rule. The transportation statement Thursday said reporting will be loosened to “remove unnecessary and duplicative” requirements but that the obligation to report crashes will remain. —Bernard Condon, AP business writer View the full article

The billionaire property investor has been tasked with securing peace in Ukraine and the Middle EastView the full article

I thought it was just me, a non-native English speaker, who loved watching everything with subtitles on. But clearly, it's not. Based on a recent survey, more than 50% of US viewers watch content with the subtitles on. And there are many reasons why. Sometimes you want to watch something on a low volume in bed, and sometimes it's just too hard to understand what a character is saying. Or, you could be watching with cheap TV speakers that make your audio hard to hear. Netflix is starting to understand this, and so for people who don't necessarily need to see sound effects in their subtitles, is adding a new dialogue-only subtitles mode. This mode removes text-descriptions for sound effects, speakers, and more. And don't worry: The CC or Closed Captions option will still be there, so you can pick that if you need subtitles for more than just dialogue. It will tell you when a song is playing, when someone makes some noise, or even if there's a change in setting. How to switch to dialogue-only subtitles on NetflixThis will be a gradual rollout, and Netflix is starting with the latest (and final) season of You, as well as the Tom Hardy film Havoc. We don't yet know if Netflix will go on to roll out dialogue-only subs for all existing content, but the company is promising that every new Netflix Original, in every language, will have dialogue-only subtitles. So Netflix isn't limiting this to only English. For example, you'll find dialogue-only subtitles in German as well. Credit: Netflix To switch over to dialogue only subs, start streaming your supported content, and then head over to the Subtitles section. Here, choose English (or your language of choice) in the Audio section, and then select English in the Subtitles section as well. To maintain subs for more than just dialogue, choose English (CC). And that's all there is to it. You're now watching with subtitles that only show the dialogue. It's just you and the characters. View the full article

Wall Street’s big three-day rally is running out of steam, and U.S. stocks are drifting in mixed trading Friday as they near the end of another roller-coaster week. The S&P 500 was 0.1% lower in midday trading, as nearly three out of every four stocks fell within the index. The Dow Jones Industrial Average was down 237 points, or 0.6%, as of 11:30 a.m. Eastern time, while the Nasdaq composite was 0.3% higher thanks to gains for a handful of influential Big Tech stocks. Intel weighed on the market after the chip company said it’s seeing “elevated uncertainty across the industry” and gave a forecast for upcoming revenue and profit that fell short of analysts’ expectations. Its stock fell 6.8% even though its results for the beginning of the year topped expectations. Eastman Chemical fell 5.9% after it gave a forecast for profit this spring that fell short of analysts’ expectations. CEO Mark Costa said that the “macroeconomic uncertainty that defined the last several years has only increased” and that future demand for its products “is unclear given the magnitude and scope of tariffs.” Skechers U.S.A., the shoe and apparel company, pulled its financial forecasts for the year due to “macroeconomic uncertainty stemming from global trade policies” even though it just reported a record quarter of revenue at $2.41 billion. Its stock fell 4.3%. They’re the latest companies to say the uncertainty created by President Donald The President’s trade war is making it difficult to give financial forecasts for the upcoming year. Stocks had rallied earlier in the week on signals that The President may be softening his approach on tariffs and his criticism of the Federal Reserve, which had earlier shaken markets. The hope is that if The President rolls back some of his stiff tariffs, he could avert a recession that many investors see as otherwise likely because of his trade war. But The President’s on-again-off-again tariffs may nevertheless be pushing households and businesses to alter their spending and freeze plans for long-term investment because of how quickly conditions can change, sometimes seemingly by the hour. “Business owners scrambling to figure out their supply chains and exposure to tariffs is more than just a distraction,” according to Brian Jacobsen, chief economist at Annex Wealth Management. “It could be an existential threat, especially for smaller businesses that don’t have the scale or resources to have the same supply chain flexibility as larger firms.” Helping to keep Wall Street’s losses in check was Alphabet, which rose 2.2%. Google’s parent company reported late Thursday that its profit soared 50% in the first quarter, more than analysts expected. Alphabet is one of the biggest companies on Wall Street in terms of size, and that gives its stock’s movements extra influence on the S&P 500 and other indexes. Another market heavyweight, Nvidia, also helped push the S&P 500 index upward after the chip company rose 2.2% In stock markets abroad, indexes rose modestly across much of Europe following more mixed movements in Asia. Tokyo’s Nikkei 225 jumped 1.9%, but stocks in Shanghai slipped 0.1%. In the bond market, Treasury yields eased some more, and the yield on the 10-year Treasury fell to 4.28% from 4.32% late Thursday. It’s been generally falling since approaching 4.50% earlier this month in a surprising rise that had suggested investors worldwide may be losing faith in the U.S. bond market’s reputation as a safe place to park cash. Yields have dropped as several reports on the U.S. economy have come in weaker than expected, raising expectations that the Federal Reserve may cut interest rates later this year to support growth. A report on Friday morning said sentiment among U.S. consumers sank in April, though not by as much as economists expected. The survey from the University of Michigan said its measure of expectations for coming conditions has dropped 32% since January for the steepest three-month percentage decline seen since the 1990 recession. The value of the U.S. dollar meanwhile strengthened against the euro and other rival currencies. It’s been recovering some of its sharp, unexpected losses from earlier this month that rattled investors. —Stan Choe, AP business writer AP Writers Jiang Junzhe and Matt Ott contributed. View the full article

The lender's parent also said it is actively in preparation to move forward on plans to unlock equity value in 2025, with a Newrez spinoff among its options. View the full article

In a move that should surprise no one, Meta—the parent company of Facebook, Instagram, and Threads—wants to monetize its websites. Threads, which launched two years ago, had somehow mostly avoided showing ads until now, only allowing a limited number to certain users in the US and Japan. But the site has become quite popular since then, so now, it's time for it to start contributing to the family business. Instagram head Adam Mosseri announced this update in a Threads post this week, which reads, "Ads are rolling out more broadly on Threads today, and our goal is still for them to enhance your overall experience. We’re closely monitoring and will continue listening to your feedback as we scale." The post is quite clear in signaling the end of ad-free Threads, although it might take some time to fully ramp up in all markets. As your feed starts to fill up with companies vying for your attention, you can probably expect an experience similar to how ads on Instagram or Facebook, as the ads currently on the site clearly indicate that they're sponsored and do use your data to try to increase their relevance to you. But it's not all bad news: Threads is getting a few new features, too. The one I like the most is a better way to compose a new post. Threads will now show a + button in the bottom-right corner of the site, which you can click anytime to start creating a new post. Previously, the compose window was located at the top of the feed, which isn't as easy to access if you've been scrolling for a bit. The update lets you compose and make a new post without losing your position in the timeline. Credit: Pranay Parab I'm also excited to start using the ability to copy a post as an image, which lets you screenshot any post on Threads to share elsewhere. Yes, you can easily use the built-in screenshot tool on your device, but I really like it when services ship the ability to copy screenshots to the clipboard. It's just a lot easier and faster. To use this feature, hit the Share button below any post and select Copy as image. Threads will let you choose a dark or a light theme for the image, along with its aspect ratio. There's also a button to show or hide the post's metrics, which lets you hide like and share counts if you want. Threads on the web also has a new way to access the Tweetdeck-style multi-column view. Click the multi-column button to the right of the feed and select which of your feeds you'd like to see in a multi-column layout. In the normal view, meanwhile, Threads has added two new buttons, Liked and Saved, to its main menu (the two-lines icon). This makes it easier for you to access posts you've liked or bookmarked. The web app also now has tabs for your custom feeds at the top. This was previously available as a drop-down menu, but the tabbed layout makes custom feeds easier to access. Additionally, the company is testing a way to import your followers from other services, starting with X (formerly Twitter). Once this rolls out broadly, you may find it easier to bring people over from services not owned by Meta. Finally, Threads itself has moved to a new domain—Threads.com. When the service launched, it did so on Threads.net because Meta didn't own the .com domain. That appears to have changed now. View the full article

A Wisconsin judge is accused of helping a man evade arrest by immigration authorities View the full article

Capital, technology and the federal government are just some of the concerns. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Capital, technology and the federal government are just some of the concerns. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

This year has so far been a pretty brutal one when it comes to store closures. Hundreds of retail stores have already shuttered due to everything from cost-cutting to bankruptcies. Major store closures so far in 2025 have included Rite Aid, Forever 21, Joann, Party City, Kohl’s, and Big Lots. But one major store chain seems to be bucking the trend by opening new locations. That store is the popular grocery chain Trader Joe’s. Despite some controversies and questionable alleged business practices as reported earlier this year by Fast Company, the chain is still beloved by many diehard adherents. And now it seems like Trader Joe’s is capitalizing on that popularity by opening at least 22 new stores in the near future. The chain currently has 581 stores spanning 42 states and Washington, D.C., according to USA Today. But soon 13 of those states and D.C. will be adding additional stores. (For context, Chain Store Age reported back in March 2024 that Trader Joe’s had “more than 500” locations.) Here’s the full list of Trader Joe’s’ new stores that are opening, according to data from the company’s “opening soon” tool on its store locator website. Fast Company reached out to Trader Joe’s to confirm the accuracy of the store locator figure and ask if any additional store openings are being planned. We will update this story if we hear back. Alabama Hoover, AL 35244 California Northridge, CA 91325 Sherman Oaks, CA 91423 (Sherman Oaks 2) Tarzana, CA 91356 Tracy, CA 95304 Yucaipa, CA 92399 Colorado Westminster, CO 80031 Louisiana New Orleans, LA 70119 (Mid-City) Massachusetts Boston, MA 02132 (West Roxbury) Maryland Rockville, MD 20850 (Town Square) New Jersey Iselin, NJ 08830 (Woodbridge) New York Glenmont, NY 12077 Staten Island, NY 10309 (Tottenville) Oklahoma Oklahoma City, OK 73132 (Northwest) Pennsylvania Berwyn, PA 19312 Exton, PA 73132 South Carolina Myrtle Beach, SC 29588 Texas McKinney, TX 75070 (West) San Antonio, TX 78230 (Northwest) Washington Bellingham, WA 98226 (Bellingham – North) Washington, D.C. Washington, D.C. 20015 (Friendship Heights) Washington, D.C. 20017 (Brookland) Retail store closures could hit 15,000 in 2025 Despite Trader Joe’s’ expansion, America is expected to lose thousands of retail stores in 2025. According to a January report from Coresight Research, the U.S. could see up to 15,000 retail stores close this year. The cost of inflation and the increasing preference of consumers to shop online are reported to be two of the biggest factors influencing retail store closures in 2025. Of course, keep in mind that Coresight’s report was conducted before President Donald The President unleashed his tariffs on the world in April. It is likely that the increased cost of importing goods into the United States, which is borne by the retail chains that import the goods, could have a negative economic impact on some of those chains. If that happens, it’s possible that even more retailers might decide to close stores to cut costs. For now, only time will tell. View the full article

A Gantt chart is a project management tool used to view project tasks scheduled over a time period, and provides information on overall project progress. The post What Is a Gantt Chart? appeared first on project-management.com. View the full article

The world’s auto industry is getting a shake-up from Chinese automakers that are quickly expanding across the globe, offering relatively affordable electric vehicles designed to wow car buyers with sleek designs and the latest high-tech interiors. Companies like BYD, Great Wall, Geely, and Chery Automobile are reaching outward as they build the scale they need to survive cutthroat competition in their home market. These generally are not state-run giants like SAIC, BAIC, and Guangzhou Automotive. The founder of Geely started out making refrigerators. BYD first built up its expertise in battery technology, now its biggest advantage as the world’s largest-selling EV maker. Some others are technology companies allied with automakers to offer autonomous driving. Here are some of the key players: Great Wall Motors Great Wall Motors, with the Haval, Wey, Ora, Poer, and Tank brands, is banking on overseas sales to keep growing after seeing its sales inside China fall by nearly 15% last year, even as the company’s net profit jumped more than 80%. The company has factories in Russia, Thailand and Brazil, where it is challenging Toyota’s popular Hilux pickup truck with its GWM Poer, a hybrid pickup of its own. Another mainstay is the Haval H6, a hybrid sports SUV. Great Wall has smoothed its transition to overseas production by buying factories of other automakers. In Thailand, it took over a factory formerly operated by General Motors Corp. In Brazil, it purchased a former Mercedes-Benz plant. “It is essential for volume to be big, otherwise the cost of production is too high,” Great Wall’s chairman, Wei Jianjun, said in a media huddle at the show. Wei, who also goes by the name Jack Wey, was born in Beijing but moved to nearby Hebei, home of the Great Wall. He led the company’s transition from vehicle modification to automaking, becoming China’s biggest maker of pickup trucks and a leading SUV maker. The company has a joint venture for EVs with BMW. Chery State-owned Chery Automobile says it was the first Chinese automaker to export overseas. It has sold more than 15 million of its Chery, Exeed, Omoda, and Jetour models overseas, mostly in the developing world and emerging markets, including Turkey and Ukraine. Chery reported selling 2.6 million vehicles overseas last year and is aiming for 3 million in 2025. It’s quickly expanding overseas production, setting up factories in Russia and Spain. It is expanding rapidly in Latin America. Chery’s tie-up with EV-maker Visionary Vehicles aimed to sell in North America but has not yet achieved that goal. The company has a 50-50 joint venture with Jaguar Land Rover, which is a subsidiary of Tata Motors of India that makes Jaguars and Land Rovers in China. It also collaborates with Huawei Technologies and e-commerce giant Alibaba. Chery still sells far more fuel-engine cars than EVs. Its battery electric vehicle company, Chery New Energy, makes minivehicles like the eQ1, or Small Ant, and the QQ Ice Cream. Its mainstays are the Tiggo lineup of SUVs and its Arrizo sedans. BYD BYD made more electric vehicles last year than Tesla, selling 3.52 million EVs in China, up 28% from a year earlier. Its strength in plug-in hybrids has helped as Chinese increasingly opt for the fallback of a fuel engine. The company, based in southern China’s Shenzhen, recently announced an ultra-fast EV charging system it says can provide a full charge for its latest EVs within five to eight minutes, about as long as a fill-up. It plans to build more than 4,000 of the new charging stations across China. The Chinese company started out making batteries and has been refining its battery and energy storage technology while building an auto empire that is expanding outside China. While BYD’s fanciest, latest premium models are expected to sell for up to about $40,000, it also makes much less expensive EVs including the Seagull, which sells for around $12,000 in China. BYD barely nudged ahead of Tesla in production of battery-powered EVs in 2024, making 1,777,965 compared with Tesla’s 1,773,443. Geely Geely Auto is perhaps the most famous Chinese automaker that many people have never heard of. The privately held company was founded as a refrigerator-maker by businessman Li Shufu in 1997 in eastern China’s Taizhou, which early on became a hub of private industry. Li began making strategic overseas acquisitions early on, buying Sweden’s Volvo Car Co. from Ford Motor in 2010. Geely’s purchase of a 49.9% stake in Malaysia’s Proton gave it a 51% stake in luxury sports car brand Lotus. It formed a 50-50 joint venture to make Smart city cars with Germany’s Daimler AG. It also works with Renault SA of France on powertrains and owns a stake in Aston Martin Lagonda. In March, it launched sales of its Geely EX5 SUVs in Australia and New Zealand, adding to its global reach. Geely also owns New York Stock Exchange-listed Zeekr Intelligent Technology Holding, which makes a premium EV brand. Geely and Volvo own Swedish automaker Polestar, which has struggled in the U.S. market. Wuling China’s second-best selling EV brand is Wuling, a joint venture of Shanghai’s SAIC Motor, General Motors and Guangxi Auto. It sold more than 673,000 EVs in China and has a market share of only 6% compared with BYD’s nearly one-third share. Tesla came in third at 659,000 cars sold. Apart from its Baojun sedans and vans, Wuling mainly makes engines, commercial vehicles and special purpose vehicles like mini-EVs and golf carts. Others Other major Chinese brands of EVs include Nio, Xpeng, Li Auto and Leap Motor. State-run giants like Dongfeng Motor Group, which has an alliance with Nissan Motor Corp., and Changan Automobile, a partner with Japan’s Mazda Motor Corp. and with Ford Motor Co., are also quickly expanding EV sales. But the industry is fast-changing and competition in the home market is tough. That’s a key reason why the biggest automakers have focused attention on expanding into global markets. —Elaine Kurtenbach, AP Business Writer View the full article

Key Takeaways Lucrative Opportunity: Car rental franchises present an appealing business venture amid the growing demand for flexible transportation options in the booming travel industry. Franchise Structure: Entrepreneurs benefit from a proven franchise model that includes brand recognition, operational support, and training, which are vital for success. Financial Independence: Owning a car rental franchise can lead to financial freedom, with established brands potentially generating higher revenue due to customer trust. Market Competition: The car rental industry is competitive, requiring franchisees to differentiate their services through innovative offerings and excellent customer service to succeed. Critical Considerations: Key factors such as location selection and understanding franchise agreement terms are essential for franchise success and profitability. Support and Resources: Taking advantage of franchisor support, including training, marketing strategies, and operational manuals, is crucial for effective management and growth in the car rental sector. Thinking about diving into the world of car rental franchises? You’re not alone. With the travel industry booming and more people seeking flexible transportation options, car rental franchises offer a lucrative opportunity for entrepreneurs. It’s a chance to tap into a market that thrives on convenience and accessibility. Overview of Car Rental Franchise A car rental franchise offers a viable small business opportunity within the growing franchise industry. Entrepreneurs can tap into a robust market driven by the increasing demand for flexible transportation solutions. Car rental franchises provide you with a structured franchise model, enabling you to leverage an established brand’s recognition and support network. When entering this space, you’ll sign a franchise agreement outlining your rights and responsibilities as a franchisee. This includes understanding royalty fees, initial investment requirements, and ongoing franchise fees. A well-prepared franchise disclosure document (FDD) will provide essential information about the business, including financial performance and obligations. Franchise training plays a crucial role in your success. It equips you with the skills needed to operate your business effectively. Additionally, the franchisor typically offers comprehensive franchise support, covering operations manuals, marketing strategies, and compliance guidelines. For multi-unit franchising, consider the advantages of owning multiple units under an exclusive territory, which can enhance profitability. Conduct franchise research to identify the best options for your specific goals. Analyzing location and market conditions can optimize your chances of success. Engaging with franchise consultants can provide insight into franchising trends and the metrics important for franchise growth. Participating in franchise expos can enhance your understanding of potential opportunities and franchise recruitment practices. This immersive experience can help you network with other franchisees and franchisors, facilitating valuable relationships that contribute to overall franchise success. Benefits of Owning a Car Rental Franchise Owning a car rental franchise offers numerous advantages that can lead to entrepreneurial success. This section explores key benefits that contribute to the appeal of this franchise opportunity. Financial Independence Owning a car rental franchise provides the potential for financial independence through a structured franchise model. Reputable brands often generate higher revenue due to established customer trust and loyalty. You can access financial resources and support from franchisors, which can facilitate franchise financing. Initial investment requirements vary, but many franchises offer options that suit different budgets, making this a versatile small business option. Brand Recognition Brand recognition significantly enhances your credibility and customer familiarity. Operating under a well-known name attracts more customers who value trust and reliability. This brand association can lead to increased revenue, while also easing the challenges of franchise marketing. The franchise system provides the tools and resources necessary for effective promotion and marketing strategies. By leveraging the power of an established brand, you position your franchise for growth and success in a competitive market. Challenges Faced by Car Rental Franchises Car rental franchises encounter several challenges that can impact profitability and growth. Understanding these obstacles helps you navigate the competitive landscape effectively. Market Competition The car rental industry is intensely competitive. Market saturation, driven by new entrants and expanding existing franchises, creates downward pressure on pricing. You face slimmer profit margins, making innovation essential to distinguish your franchise from others. The dominance of major players like Enterprise Holdings, Avis Budget Group, and Hertz Global Holdings adds to the challenge, as their scale allows for aggressive pricing discipline. Competing smaller franchisees must focus on unique offerings or customer service to carve out a niche in this crowded marketplace. Maintenance and Management Maintaining a reliable fleet is crucial for your car rental business. Effective fleet management requires regular maintenance, ensuring vehicles are available and safe for customers. You must implement a comprehensive operations manual that outlines maintenance schedules and protocols. Effective management encompasses tracking vehicle utilization and managing costs related to maintenance and repairs. Neglecting regular upkeep can lead to increased downtime, negatively impacting customer satisfaction and reducing repeat business. Establishing strong vendor relationships for maintenance services, along with a robust franchise training program, can enhance operational efficiency and franchise compliance. Key Considerations Before Starting a Car Rental Franchise Starting a car rental franchise requires careful assessment of various factors to ensure success in the competitive franchise industry. Here are essential considerations to help you navigate this opportunity. Location Selection Location plays a pivotal role in your franchise success. Evaluate areas with high demand for car rental services, such as those near airports, train stations, and tourist attractions. These spots offer significant foot traffic and interest from travelers. Conduct a thorough location analysis to identify proximity to major roads, public transport access, and sufficient parking space. Choosing an ideal location can drive franchise growth and establish a strong customer base. Franchise Agreement Terms Understanding the franchise agreement terms is crucial before signing any legal documents. Review franchise disclosure documents, which contain essential information about fees, operational guidelines, and your responsibilities as a franchisee. Pay attention to the initial investment required, including franchise fees that can range significantly based on the franchisor. Know the royalty fees associated with the franchise model, as these can impact your profitability. Ensure clarity about territory and any exclusive territory rights, which can affect competition in your market. Familiarize yourself with support and training provisions within the franchise operations manual to understand how the franchisor will assist you in building a successful business. Conclusion Owning a car rental franchise offers an exciting opportunity to tap into a growing market. With the right research and planning you can position yourself for success in a competitive landscape. Emphasizing brand recognition and customer trust can significantly enhance your business’s appeal. Understanding the challenges and opportunities within this industry will empower you to make informed decisions. By focusing on strategic location selection and effective fleet management you can create a thriving venture that meets the needs of today’s travelers. With dedication and the right support you can turn your car rental franchise into a profitable business that stands out in the market. Frequently Asked Questions What is a car rental franchise? A car rental franchise is a business model that allows entrepreneurs to operate a car rental service under an established brand. Franchisees benefit from brand recognition, support systems, and a structured operational framework, helping them compete in the growing travel and mobility marketplace. Why is the car rental industry growing? The car rental industry is growing due to increasing travel demand and the need for flexible transportation options. With more travelers seeking convenient mobility solutions, car rental franchises are capitalizing on this trend to meet customer needs and generate revenue. What are the benefits of owning a car rental franchise? Owning a car rental franchise offers financial independence, brand recognition, and access to proven marketing strategies. Franchisees benefit from established customer trust, which can lead to higher revenue and a more manageable entry into a competitive market. What challenges do car rental franchises face? Car rental franchises face challenges such as market competition, pricing pressures from major players, fleet management, and the need for innovation. Effective operational practices and strong vendor relationships are essential to overcoming these obstacles and building a successful franchise. How do I choose the right car rental franchise? Choosing the right car rental franchise requires thorough research. Consider factors like brand reputation, location demand, franchise fees, and support systems. Participating in franchise expos can also provide valuable insights and networking opportunities. What should I know about the franchise agreement? Understanding the franchise agreement is crucial. It outlines fees, operational guidelines, and the level of support provided. Carefully review these terms to ensure clarity and prepare yourself for a successful business operation before signing. How important is location for a car rental franchise? Location is vital for a car rental franchise’s success. Opt for areas with high demand, like those near airports or tourist attractions, to attract more customers and establish a strong market presence, leading to greater profitability. What kind of training and support can I expect? Franchise training and support vary by brand but often include initial training programs, ongoing operational support, and marketing assistance. This framework is essential for helping franchisees navigate their business and ensuring successful implementation of best practices. Image Via Envato This article, "Unlocking Success with a Car Rental Franchise: Your Guide to Thriving in the Travel Industry" was first published on Small Business Trends View the full article

A good main-course meat can be made great with a complementary finishing sauce. This might look like a drizzle of an espagnole sauce, a buttery pan sauce, an easy board sauce, or maybe a bright vinaigrette, but lately I’ve been branching out. My latest meat sauce obsession is sizzling oil sauces. They’re delicious, fragrant, and—best of all—nearly impossible to screw up. I first started using this Chinese technique after making recipes from The Woks of Life, a delightful and approachable cookbook that you should check out (read my review here). This flash-fried sauce pops up regularly in the book as a dressing or a dipping sauce for meats and vegetables, and it’s a surefire way to add a massive amount of flavor to any dish. Though I'm not sure what the Chinese term for this method is (let me know if you know!), Reddit tells me it may be "you po" 油泼, as in: pouring a splash of hot oil over aromatic ingredients. By the way, if you think this is just another hot chili oil, hang in a moment longer. While this sauce can certainly contain chilies, it's not like chili crisp and it doesn't have to have any spice at all. How to make a hot oil sauce1. Mince aromatics Credit: Allie Chanthorn Reinmann This type of sauce starts with finely chopped aromatics. It’s usually a combination of garlic, fresh ginger, chilis, and scallions, but you can really take the reins and use your own aromatic mixture of aromatic vegetables. The only thing you need to make sure of is to thinly chop or mince the ingredients. They get cooked in a few seconds so if the pieces are too large, they won’t cook through. Add these finely chopped herbs and vegetables to a heat-proof container. I use a measuring cup because it’s deep and I can make a lot or a little bit of this sauce. 2. Heat the oilIn a skillet, heat a tablespoon or two of cooking oil over medium heat. Let the oil get to the shimmering (but not quite smoking) stage. This is when the oil spreads over the surface of the pan and the glimmer of the oil kind of moves like water even though nothing is touching it. That means your oil is around 350°F—frying temperature. 3. Flash fry the aromatics Credit: Allie Chanthorn Reinmann Quickly and carefully, pour the hot oil into the heat-proof bowl with the minced aromatics. The ingredients will sizzle as they briefly fry. (If they don’t, your oil wasn’t hot enough.) Swirl the oil in the cup so the oil makes contact with everything. This should all happen within five seconds. The oil will quickly cool down and soon a gorgeous aroma will bloom from the cup. Now you can add other balancing seasonings like a combination of soy sauce, oyster sauce, and a splash of vinegar. Stir it well and taste to see if it needs adjusting. This sauce is incredible tossed with shredded meats like chicken and pork, or drizzled over thinly sliced steak, but it makes a fabulous dressing for roasted vegetables as well. Eggplant loves this stuff, in my humble opinion. And if you’re hesitant about adding oil to a sauce, don’t be. If you think about vinaigrettes on salads, and how steaks are often finished with tablespoons of melted butter, is this really more fat? Hardly. This is just another wonderful seasoning tool in your cooking tool kit. My Simple Sizzling Sauce RecipeIngredients: 1 scallion, minced 1 garlic clove, minced 1-2 teaspoons minced fresh ginger 2 tablespoons canola oil 2 teaspoons light soy sauce 2 teaspoons sherry vinegar 1 teaspoon oyster sauce 1. Add the scallion, garlic, and ginger to a heat-safe bowl or measuring cup. 2. Heat the oil in a frying pan until it shimmers, about 3 minutes over medium heat. 3. Pour the hot oil over the aromatics in the measuring cup and swirl. 4. Add the soy sauce, vinegar, and oyster sauce. Whisk until well incorporated. Taste and adjust. Use to drizzle over roasted meats, vegetables, or even as a condiment. View the full article

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion. Why we care. Did Google decide that last night wasn’t “the moment to go into details of click-through rate and conversion and so on” because they don’t want to state what is becoming clear to most of us? That click-through rates from AI Overviews are, simply, lower? Because, on the organic side, data shows that is certainly the case (see our Dig Deeper section, below). Many websites have seen traffic decline since AI Overviews launched last May. The exchange. An analyst from JPMorgan asked (in part): “Can you just tell us how we should think about the 1.5 billion AI Overviews users just in terms of breadth of rollout? And I know you’re saying monetization at approximately the same rate. But what does that mean in terms of click-through rates and conversion?” Here’s how Philipp Schindler, Alphabet’s senior vice president and chief business officer, answered: “I don’t think this is the moment to go into the details of click-through rates and conversion and so on.” By the numbers. Schindler once again repeated Google’s year-old claim that AI Overviews “continue to drive higher satisfaction and Search usage.” Here’s what else Alphabet shared about AI Overviews and monetization during the earnings call: AI Overviews have “more than 1.5 billion users every month,” said Sundar Pichai, Alphabet/Google CEO. Yes, but. Let’s be honest. AI Overviews aren’t a product that has “users.” AI Overviews are a Google Search feature. All this number means is that 1.5 billion Google Search users are served AI Overviews every month – because you can’t opt out of seeing AI Overviews. The volume of commercial queries has increased since the launch of AI Overviews, Schindler said. This dataless data point is based on internal Google data from January that Google previously shared in this blog post. “For AI Overviews overall, we continue to see monetization at approximately the same rate,” Schindler said. Schindler was asked later in the call for clarity on this monetization, but basically repeated what he said earlier in the call: “But as I talked about it before, for AI Overviews overall, we see the monetization at approximately the same rate, which gives us a strong base on which we can innovate even more.” Google Search. More than 2 billion people use Search every day, according to Pichai, and they mentioned the 5 trillion annual searches statistic. Here’s what else was discussed related to Google Search performance in Q1: AI Mode: “…queries are twice as long as traditional Search queries,” and Google is seeing “significant growth in multimodal queries,” Pichai said. Circle to Search: Usage increased “nearly 40% this quarter and monthly visual searches with Lens have increased by 5 billion since October,” Pichai said. Revenue: Google reported $77 billion in Google revenues, a 10% increase in advertising revenue YoY. This was driven primarily by financial services, insurance, retail, healthcare, and travel verticals. Dig deeper. New data: Google AI Overviews are hurting click-through rates Google organic and paid CTRs hit new lows: Report Google sued by Chegg over AI Overviews hurting traffic and revenue Not appearing in Google AI Overviews significantly harms webpages: Study Google AI Overviews, clicks and traffic impact: Unraveling the mystery Google Search boss: AI Overviews boost click quality View the full article

This post was written by Alison Green and published on Ask a Manager. It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. View the full article