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Before comparing PRINCE2 vs. PMP, it’s important to understand that though they’re often mentioned in the same context within project management, they serve different purposes. PRINCE2 (Projects IN Controlled Environments) is a project management framework. That is, it’s a structured approach with defined principles, themes and processes. It focuses on governance, organization and clearly defined roles and responsibilities. While PMP (Project Management Professional) is a certification that validates a project manager’s experience. What Is the PMP Certification? PMP certification is a globally recognized credential awarded by the Project Management Institute (PMI). It validates a project manager’s ability to lead and manage projects effectively, using best practices and methodologies established in the Project Management Body of Knowledge (PMBOK Guide). The PMP certification is widely respected across industries, including IT, construction, healthcare, finance and manufacturing. It demonstrates a project manager’s competence in handling various aspects of project management, including planning, executing, monitoring and closing projects. Project management professionals obtain PMP certification to enhance their credibility and marketability as skilled project managers. It increases opportunities for career advancement and higher salary potential by giving those who get it a comprehensive knowledge of project management principles and global recognition (the certification is recognized in over 200 countries). Having a PMP certification is only the starting point. To apply that knowledge, project managers need project management software. ProjectManager is award-winning project and portfolio management software with robust Gantt charts that can schedule tasks, resources and costs. More than that, it can link all four types of task dependencies to avoid cost overruns, filter for the critical path to identify essential tasks and slack, then set a baseline to track actual progress in real time. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more When to Choose the PMP Certification The PMP certification is ideal for professionals managing projects across industries who need a globally recognized credential. It’s best suited for those with hands-on experience leading projects and applying diverse methodologies, including predictive, agile and hybrid approaches. PMP is widely accepted in North America, Asia and the Middle East, making it valuable for international opportunities. It emphasizes project execution, leadership and strategic thinking, making it beneficial for senior project managers and those seeking career advancement. If you work in dynamic environments where adaptability and stakeholder engagement are crucial, PMP provides the frameworks and best practices to succeed. Comparison: PMP vs. PRINCE2 Certifications PMP vs. PRINCE2 certifications are both prestigious in the project management field, but they serve different purposes. While PMP focuses on applying project management best practices, PRINCE2 provides a structured framework for project governance and control. PRINCE2 emphasizes governance, with well-defined processes, roles and responsibilities to ensure project alignment with business goals. In contrast, PMP is centered on execution and offers flexibility in managing projects using different methodologies, including agile, waterfall and hybrid approaches. Certification structures also differ. PRINCE2 has two levels: Foundation for understanding the framework and Practitioner for applying it in real-world scenarios. PMP is a single-level certification demonstrating comprehensive knowledge of project management principles and practices. In terms of industry recognition, PMP is globally respected, especially in North America and Asia. PRINCE2 is most widely adopted in the UK, Europe and Australia, particularly for government and public sector projects. The exam formats reflect their focus. PMP’s test includes 180 questions over 230 minutes, assessing project management knowledge across people, process and business domains. PRINCE2’s Foundation exam has 60 multiple-choice questions focusing on theoretical understanding, while the Practitioner exam involves scenario-based questions that test practical application. Prerequisites also vary. PMP requires extensive project management experience and formal training, whereas PRINCE2 Foundation has no prerequisites, making it accessible to beginners. However, the Practitioner level requires a Foundation certification or a relevant project management qualification. Choosing between PMP and PRINCE2 depends on your career goals. If you seek a certification that validates your practical project management skills across industries, PMP is ideal. On the other hand, if you work in a highly regulated environment that values structured governance, PRINCE2 may be a better fit. Some professionals pursue both to diversify their credentials and maximize their career potential. /wp-content/uploads/2025/02/PM-101-eBook-banner-ad.jpg PMP vs. PRINCE2 Practitioner The PRINCE2 Practitioner certification is designed for project managers and professionals who want to apply the PRINCE2 framework in real-world projects. Building on the foundational knowledge from the PRINCE2 Foundation level, it focuses on how to tailor and implement the principles, themes and processes to manage projects effectively. It’s best suited for experienced professionals responsible for project delivery, particularly in environments that require structured governance. The certification involves a scenario-based exam with 68 objective questions to be completed in 150 minutes. It tests the ability to apply PRINCE2 concepts to practical situations. Certification is valid for three years and can be renewed through continuous learning or retaking the exam. While PRINCE2 is traditionally applied in predictive, waterfall-style projects, it can also be adapted for agile teams by incorporating iterative planning and flexible workflows within its structured framework. PMP vs. PRINCE2 Foundation The PRINCE2 Foundation certification introduces professionals to the PRINCE2 framework, which emphasizes a structured, process-driven approach to project management. It focuses on the principles, themes and processes that ensure projects remain well-governed and aligned with business objectives. This certification is ideal for those looking to understand the fundamentals of project management in a controlled environment. The Foundation level is suitable for beginners or team members seeking a solid understanding of project management terminology and concepts. There are no certification prerequisites, making it an accessible starting point for anyone interested in project management. The exam is scenario-based multiple choice, focusing on theoretical knowledge. Upon passing, the certification remains valid for three years, with the option to renew through continued professional development. While PRINCE2 is traditionally associated with predictive, waterfall projects, its principles can be applied in agile environments by incorporating flexible delivery methods and iterative progress monitoring. PMP vs. PRINCE2 Agile Foundation The PRINCE2 Agile Foundation certification combines the best of PRINCE2’s structured approach with the flexibility of agile methodologies. This certification focuses on how to integrate agile principles and techniques into the PRINCE2 framework, enabling project managers to tailor project delivery to be more adaptable and iterative while maintaining governance and control. It’s ideal for professionals working in environments where both structured management and agile flexibility are required. PRINCE2 Agile is valuable for organizations that require agility within a controlled project management environment. The certification is suited for project managers, team leaders and professionals in agile project settings, particularly where project scope or requirements evolve frequently. The exam consists of 50 multiple-choice questions, and candidates must achieve a passing score within one hour. There are no strict prerequisites, although a basic understanding of project management principles is recommended. Once certified, the credential is valid for three years, after which it can be renewed through continued professional development. This certification is ideal for agile teams, as it helps integrate agile methods with PRINCE2’s structured framework, providing a practical and scalable approach for managing agile projects while ensuring control, quality and focus on delivering business value. PMP vs. PRINCE2 Agile Practitioner The PRINCE2 Agile Practitioner certification is designed for project managers and professionals who want to apply the PRINCE2 framework in agile environments. It focuses on how to effectively tailor and implement PRINCE2 principles, themes and processes while incorporating agile practices like scrum, kanban and lean. The certification equips professionals to manage projects that require both structure and flexibility. PRINCE2 Agile Practitioner is ideal for experienced project managers, agile team leaders and those responsible for managing complex projects with changing requirements. To qualify, candidates must have completed PRINCE2 Agile Foundation or hold other relevant certifications, such as PRINCE2 Foundation, PMP, or Certified ScrumMaster (CSM). The exam consists of 50 scenario-based questions to be completed in 2.5 hours, assessing the candidate’s ability to apply agile concepts within the PRINCE2 framework. Upon passing, the certification remains valid for three years and can be renewed through continuous learning or retaking the exam. PRINCE2 Agile Practitioner is particularly well-suited for agile teams. It provides practical guidance on balancing agile flexibility with structured project governance, ensuring projects remain aligned with business goals while delivering incremental value through agile iterations. PMP vs. MSP (Managing Successful Programmes) Foundation The MSP Foundation certification introduces professionals to the principles and framework of Managing Successful Programmes (MSP), which is designed to manage and coordinate multiple related projects within a program. The focus is on delivering strategic business outcomes and managing organizational change effectively. It is particularly useful for organizations undergoing large-scale transformations or complex initiatives. MSP Foundation provides a structured approach to program management, emphasizing governance, stakeholder engagement and aligning projects with broader business goals. It is widely recognized in industries where managing interconnected projects is essential, especially in the public sector and large enterprises. The certification is suitable for program managers, senior project managers and those involved in delivering strategic initiatives. Although PRINCE2 is another project management framework that focuses on the management and control of individual projects, MSP operates at a higher level, ensuring projects within a program align with long-term business strategies. While PRINCE2 supports effective project delivery, MSP Foundation ensures that the collective outcomes of multiple projects deliver sustainable benefits. PMP vs. MSP (Managing Successful Programmes) Practitioner The MSP Practitioner certification builds on the foundational knowledge of the MSP framework, focusing on the practical application of program management principles. It equips professionals to manage complex, large-scale programs that involve multiple interrelated projects, ensuring they deliver long-term business benefits. Designed for experienced program managers, senior project managers and business leaders, MSP Practitioner provides guidance on implementing governance structures, managing stakeholders and aligning program objectives with organizational strategy. The certification is globally recognized and especially valuable in industries undergoing significant transformations. While certifications like PRINCE2 focus on managing individual projects, MSP Practitioner is ideal for those overseeing multiple projects within a program, ensuring strategic goals are met effectively. PMP vs. Management of Portfolios (MoP) Foundation The MoP Foundation certification provides a comprehensive understanding of how to manage an organization’s portfolio of projects and programs to achieve strategic goals. It focuses on prioritizing investments, ensuring resources are used effectively and delivering the greatest value. MoP emphasizes governance and decision-making to balance project risks, benefits and resource demands. It is best suited for senior executives, portfolio managers and decision-makers responsible for aligning projects and programs with organizational strategy. Recognized globally, the certification is valuable in the public and private sectors where organizations manage complex portfolios. In contrast, PRINCE2 is a project management framework focused on delivering and controlling individual projects. While PRINCE2 is ideal for project managers handling day-to-day execution, MoP provides a higher-level perspective for those overseeing multiple projects to ensure they collectively achieve strategic objectives. PMP vs. Management of Portfolios (MoP) Practitioner The MoP Practitioner certification builds on the knowledge gained at the Foundation level, focusing on the practical application of portfolio management principles. It equips professionals to apply the Management of Portfolios (MoP) framework in real-world scenarios, ensuring an organization’s projects and programs are aligned with its strategic objectives. This certification is best for portfolio managers, senior executives and decision-makers responsible for prioritizing investments, managing risks and optimizing resource use. By applying MoP principles, certified practitioners contribute to delivering maximum value from an organization’s project portfolio. While PRINCE2 manages individual projects and MSP oversees programs, MoP Practitioner ensures that all projects and programs collectively drive the organization’s long-term goals. PMP vs. Management of Risk Foundation The MoR Foundation certification provides a solid understanding of the Management of Risk (MoR) framework, which focuses on identifying, assessing and managing risks across an organization. It covers principles, processes and techniques to minimize threats and maximize opportunities in project and operational environments. MoR Foundation is ideal for risk managers, project managers, business analysts and decision-makers who need to apply structured risk management practices. It is widely recognized across industries and provides a comprehensive approach to managing uncertainty at strategic, program, project and operational levels. While certifications like PRINCE2 focus on project management, MoR ensures that potential risks are proactively managed, contributing to informed decision-making and improved organizational resilience. PMP vs. Management of Risk (MoR) Practitioner The MoR Practitioner certification builds on the foundational knowledge of risk management and focuses on the practical application of the Management of Risk (MoR) framework. It enables professionals to apply risk management principles effectively across projects, programs and organizational operations to address potential risks and optimize opportunities. This certification is ideal for risk managers, project managers and senior executives who manage risks at an operational and strategic level. It emphasizes integrating risk management into decision-making processes and aligning it with organizational objectives. While the MoR Foundation provides the foundational knowledge, the Practitioner level focuses on applying this knowledge to real-world scenarios, ensuring that risks are managed proactively and comprehensively across an organization. How ProjectManager Can Help PMP and PRINCE2 Project Management Professionals PMP vs. PRINCE2 doesn’t matter when you’re tasked with delivering a project. What’s important is that you can plan, manage and track work to get it completed on time and within budget. Regardless of the certification, you’ll find project management professionals using project management software. It’s simply more efficient and effective. ProjectManager is award-winning project and portfolio management software that is flexible enough to work with any methodology or approach to project management. Our multiple project views allow users to have the tools they want, from Gantt charts for waterfall to kanban boards for agile and task lists, calendar views and more. Stay Productive With Resource Management Features Human and nonhuman resources are scheduled on Gantt charts and then, when teams are onboarded, their availability can be set to streamline the assigning of tasks. That means that the right resource is assigned to the right task at the right time, which keeps the project moving forward as planned. To view resource allocation across one or multiple projects, visit the color-coded workload chart. It makes it easy to see who is overallocated or underutilized and balances the team’s workload to keep everyone working at capacity without threatening burnout. The team page shows their activity on a daily or weekly basis and can be filtered by priority or progress. Tasks can even be updated without leaving the page. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Monitor Cost, Progress and More on Real-Time Dashboards and Reports PMP vs. PRINCE2 doesn’t change that projects have to be delivered on time and within budget, meeting quality standards. Get a high-level overview of project metrics on our real-time project or portfolio dashboards. The easy-to-read graphs and charts display time, cost, workload and more. To get into the weeds, use the customizable reports on status, variance, timesheets, workload and more. They can be filtered to show key data points or a more general summary of progress that can be shared with stakeholders. Even our secure timesheets help by tracking labor costs to help projects stay on budget. /wp-content/uploads/2024/04/Portfolio-Summary-Dashboard-Home-Screen-Light-Mode.png Related Content PRINCE2 vs. PMP is a small, albeit important, part of project management. For readers who are interested in reading more about the subject, below are a handful of links that explore certifications, go deeper into PRINCE2 and more. Best Project Management Certifications (2025) What Is PRINCE2? Principles, Aspects, Roles & Processes Key Project Management Principles & How to Use Them Top 15 Project Management Methodologies: An Overview The 10 Project Management Knowledge Areas – (PMBOK) ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post PRINCE2 vs. PMP: Which Certification Is Right for You? appeared first on ProjectManager. View the full article

“Meta profits, kids pay the price,” was the message delivered by dozens of grieving families at the doors of Meta’s Manhattan office on Thursday. Forty-five families traveled from across the U.S. and as far as the United Kingdom to hold a vigil outside the East Village headquarters of Meta, the parent company of Facebook and Instagram. Holding photos of their children, they spoke about lives lost to cyberbullying, sextortion scams, and suicide-glorifying content—calling on Meta to take immediate action to protect children on its platforms. On a pile of rose bouquets, the families and demonstrators placed an open letter addressed to Mark Zuckerberg. Signed by more than 11,000 individuals and 18 safety organizations, the letter urges Meta to “end the algorithmic promotion of dangerous content to children under 18, including explicit and sexualizing content, racism and hate speech, content promoting disordered eating or self-harm, dangerous viral challenges, and content promoting drugs and alcohol.” The letter also calls for concrete steps to “prevent nefarious actors including sexual predators, sextortionists, and drug dealers from finding, meeting, and grooming children and teens across all Meta platforms,” along with faster, more transparent responses to reports of harmful content or behavior. The vigil was organized by Heat Initiative, ParentsTogether Action, and Design It for Us. Among those in attendance was Tammy Rodriguez, a mother from Connecticut, whose 11-year-old daughter died by suicide after becoming addicted to Instagram and later being groomed by men on another platform. In an effort to understand her daughter’s experience, Rodriguez created a fake Instagram account as a 12-year-old. “Within weeks the whole algorithm changed, I would never have received that on my own, just suicide content, self-harm content,” Rodriguez said, per ABC 7. Mary Rodee, another mother who lost her 15-year-old son in 2021, shared that he was coerced into sending intimate photos by a sextortion scammer on Facebook. “My kid is dead. I have nothing else to lose,” Rodee said at the vigil, according to Bloomberg. “Like so many other families, I’ve been trying to meet with Mark Zuckerberg for years on this issue, but he refuses. We’re all here to show that we’re willing to do whatever it takes.” “We know parents are concerned about their teens’ having unsafe or inappropriate experiences online,” a Meta spokesperson told Fast Company. “It’s why we significantly changed the Instagram experience for teens with Teen Accounts, which were designed to address parents’ top concerns. Teen Accounts have built-in protections that limit who can contact teens and the content they see, and 94% of parents say these are helpful. We’ve also developed safety features to help prevent abuse, like warning teens when they’re chatting to someone in another country, and recently worked with Childhelp to launch a first-of-its kind online safety curriculum, helping middle schoolers recognize potential online harm and know where to go for help.” View the full article

Asana is a popular work management software that helps teams collaborate on tasks and projects. Microsoft Project is a popular project management software that has the tools that project managers need to manage teams and projects. If you’re looking at Asana vs. Microsoft Project and trying to decide which is the right tool for you, we have the stats to help you make that decision. There are problems in the battle of Microsoft Project vs. Asana. For one, MS Project is notoriously difficult to use and expensive. Then there’s Asana, which is a great work management tool that calls itself a project management software solution, but in reality doesn’t live up to delivering the features project managers want. If you’re open to trying something besides Microsoft Project or Asana, and you need a project and portfolio management software that fosters collaboration and provides the project management features you need to deliver on time and within budget, then you want ProjectManager. The award-winning software is the best of Asana vs. MS Project without the complexity or steep price. Its Gantt chart beat both Asana and Microsoft Project, doing what there’s can do and more, such as linking all four types of task dependencies to avoid costly delays, filtering for the critical path to identify essential tasks and setting a baseline to track planned progress and costs against actual progress and cost. Plus, there’s a mobile app, which Microsoft Project doesn’t have, and the software can even seamlessly import and export Microsoft Project files. Get started with ProjectManager today for free. /wp-content/uploads/2022/07/Construction-Gantt-Costs-Resources-CTA-BUTTON-2.jpgLearn more Asana vs. Microsoft Project: Why Should You Choose Asana? Microsoft Project gets a lot of respect in the project management world, but even seasoned professionals complain of its complexity and price. Asana is a far more simple tool for work and project management. Let’s see if it measures up. What Is Asana? Asana is a web-based work management software that organizes, tracks and manages a team’s work. It was founded in San Francisco in 2008 and launched commercially in 2012. The product is very popular for both professional and personal use in managing small projects and lightweight tasks. It’s easy to use and has some project management features, though it is more focused on team and work management. Asana Pricing Personal: $0.00 user/month, billed annually Starter: $10.99 user/month, billed annually Advanced: $24.99 user/month, billed annually Asana Reviews G2 review: 4.4 / 5 Capterra review: 4.5 / 5 Highlighted Positive User Reviews “Asana is a strong choice for teams that need structure and visibility in their workflows. It’s flexible enough for different types of projects and has helped us stay organized.” Katie S – From Capterra “Three months ago, our team transitioned from paper checklists and endless email threads to Asana, and the impact has been transformative.” Alabama B – From G2 “The UI of the application is user-friendly, and it helps to identify what we are looking for with minimal effort.” Nush N – From G2 Highlighted Negative User Reviews “Asana can have its navigational challenges. There are a lot of aspects of Asana that take time and effort to learn. These components are not always intuitive.” Luke E – from Capterra “Can get a little bit overwhelming with too many tasks and notifications. Sometimes it feels like more work just managing the work.” Umut Ö – From Capterra “After our trial ended, our entire project panel was locked, with no clear notice or fallback option. We couldn’t access anything, not even to remove paid features. This brought our entire workflow to a halt.” Himanshu T – from G2 What Is Asana Used For? /wp-content/uploads/2023/05/asana-logo.svg As mentioned above, Asana is mostly used as a work management tool. It can track tasks related to your business or project and help you to complete them within a specific timeline. It keeps teams organized and helps them collaborate on their tasks and projects. Teams can exchange files, which is helpful especially when working with distributed teams. Related: Best Asana Alternatives: Free & Paid Options Ranked Whether you use it for personal work or professionally, Asana helps you break down larger work into more manageable tasks. It also reduces the time writing emails, meetings and facilitates collaborative work. This allows you to work with others more efficiently, stay on track and keep things organized so deadlines aren’t missed. Who Uses Asana? Both professionals and nonprofessionals alike use Asana to help them manage projects, work and personal tasks. However, most users of Asana are teams at a variety of businesses and organizations. You’ll find Asana at companies as varied as: Deloitte, Airbnb, Pinterest and Dropbox. It’s used across the globe because it offers light project management and strong collaborative features. /wp-content/uploads/2023/06/asana-kanban-board.webp Asana Key Features There are task management features, as you’d expect on a work management tool, which allow you to assign, group tasks, set milestones, create custom fields, track time spent on tasks and set dependencies, though its Gantt chart is very limited. There are integrations, but there are far less than you’ll find with other project management tools. Asana does have pre-built templates that can be customized to fit your projects. There’s also workload management. They also have a mobile app. Asana has work and project management features. They include the following. Tracking project progress Planning sprints Integrating with third-party application Video messaging to help teams stay in close contact Activity dashboard Kanban boards, but with limited functionality and customization Reporting features to analyze work and project data Asana vs. Microsoft Project: How Is Asana Better Than Microsoft Project? In the battle of Microsoft Project vs. Asana, there are clear advantages to using Asana. For one, Asana is a lot easier to use because it’s a much simpler project management tool. It’s also more pleasing to the eye if that’s important to you. Unlike MS Project, Asana is ideal for small teams doing lightweight task management. It’s also more personal than Microsoft Project, which can feel cold and distant. For example, Asana celebrates after the completion of a task, which can do a lot to keep team morale high. It’s also easy to create task reminders to help you stay on schedule and its workload balancing is simple to use as well. If you opt for the business edition, you can set rules to automate processes. Asana vs. Microsoft Project: How Is Asana Worse Than Microsoft Project? In the Microsoft Project vs. Asana arena, the biggest discrepancy has to be the Gantt chart, which no self-respecting project management software would do without. Asana has a timeline, but that’s not even a lightweight Gantt chart. It’s a fairly basic scheduling tool and one that is not going to please project management professionals. In fact, most of Asana’s features pale in comparison. Its kanban board is relatively limited compared to MS Project. There’s also no time tracking, which is probably a hard no for project managers when considering Asana. Even a small business that might find the stripped-down nature of Asana appealing are going to balk at the price. Asana vs. Microsoft Project: Why Should You Choose Microsoft Project? Next up in the Asana vs. Microsoft Project is MS Project. It’s the big guy in the room, for sure. First of all, it’s a Microsoft product, and they are known for being big and monopolizing whatever sector they operate in. But what is MS Project? What Is Microsoft Project?/wp-content/uploads/2023/04/int-logo-msproject.jpg Microsoft Project is a project management software for project managers and their teams that helps them create, schedule, plan and manage projects, including resources and tracking. It is part of Microsoft 365 and is one of the oldest project management tools on the market and has positioned itself as the go-to project management software for established and large organizations that are managing projects. Microsoft Project Pricing Planner Plan 1: $10.00 user/month, billed annually Planner and Project Plan 3: $30.00 user/month, billed annually Planner and Project Plan 5: $55.00 user/month, billed annually Project Standard 2024: $679.99, one-time license purchase Project Professional 2024: $1129.99, one-time license purchase Microsoft Project Reviews G2 review: 4 / 5 Capterra review: 4.4 / 5 Highlighted Positive User Reviews “The most helpful aspect of Microsoft Project & Portfolio Management (PPM) is its comprehensive project management capabilities, enabling organizations to efficiently plan, track, and manage projects from start to finish.” Tushar K – From Capterra “I really like the tie-in with every other Microsoft product we use in the office. It’s been very easy to collaborate with the other people on my team and keep everyone on track.” Jeb B – From Capterra “Most project managers across industries understand reports/project plans generated from MS Project, whether or not they have used the software before.” Alex N – From G2 Highlighted Negative User Reviews “The UI may look a bit complex to new users and the learning curve is steep as well. Also it is pricey if you are a small business.” Aviral G – from Capterra “There is a learning curve—especially for new users. It’s not as intuitive as some newer project management tools, and setting up complex projects can take some time.” Alicia B – From Capterra “The software is sophisticated and tough to master, with a steep learning curve, in my opinion. Others have pointed out restrictions in customizing possibilities and integration with other products.” Aamir A – from G2 What Is Microsoft Project Used For? In the contest between Asana vs. Microsoft Project, you’ll find MS Project is used for larger, more complex projects, due to its advanced productivity tools and resource management features. It’s used for project scheduling and has task dependencies and project timelines, which can help when using it for future project predictions. Related: Best Microsoft Project Alternatives: Free & Paid Options Ranked It helps project managers and their teams set realistic goals, distribute resources and manage budgets. MS Project also can be used to track tasks and report on project progress. It is also useful if you subscribe to the other MS projects as it integrates with them all. Who Uses Microsoft Project? As you might imagine, some big-name corporations use Microsoft Project for project and portfolio management, which is something Asana isn’t built for. They include: Lockheed Martin, the large aerospace and defense company, Teachers Insurance and Annuity Association, an insurance company and Woolworth, the retailer. It’s clear that for larger companies that have long-term and complicated projects, Microsoft Project is the preferred project management tool. However, teams within these organizations are likely using tools like Asana for task management and smaller work-related jobs. /wp-content/uploads/2023/06/microsoft-project-gantt-chart.webp Microsoft Project Key Features If you’re putting Asana vs. Microsoft Project in a features battle, the MS Project will come up on top. They have many features, which are listed below. What they don’t have is a mobile app and limited file storage, which is going to turn some potential customers away. Grid view, which is like a simplified look at the project from a task list perspective Board view, which is a kanban board for managing workflows Timeline view is a Gantt chart for scheduling tasks Insight tool and financial management Task management features Resource management tools Project roadmaps Reporting features Team dashboard for monitoring progress Microsoft Project vs. Asana: How Is Microsoft Project Better Than Asana? In Asana vs. MS Project, the choice is clear if you’re working at a large company that’s running big, complicated projects. Microsoft Project is better equipped to manage resources and timelines as well as budgets. If you’re already using other Microsoft products, then you’ll want to stick with MS Project, which integrates with them all and hundreds of other third-party tools, which is far more than Asana. If you don’t care about layouts and appearances, where Asana clearly beats Microsoft Project, then you’ll stick with MS Project, which isn’t as pretty but has a professional design. Microsoft Project vs. Asana: How Is Microsoft Project Worse Than Asana? Though Microsoft Project is considered top-tier project management software, there are enough missing parts that can send consumers looking elsewhere to manage their projects. The complexity of the tool and its steep learning curve coupled with the high cost of licensing the product is a one-two punch that will leave most customers down for the count. Even its features could use some improvement. It’s difficult to track changes in project schedules, such as project delays, and its critical path functionality isn’t always accurately identified across portfolios. If you’re into looks, this is an old-fashioned and ugly tool, but on a more practical level, it’s difficult to interact with internal and external teams. Asana vs. Microsoft Project: Pricing Comparison Asana is more expensive than many other project management tools, but it looks like a steal next to the high price tag associated with Microsoft Project, which adds up as you increase licenses. If you’re a bottom-line buyer, then that might be all you look at. Here are the pricing tiers for Asana. Premium plan: $10.99/user/month, billed annually Business plan: $24.99/user/month, billed annually In the Asana vs. Microsoft Project, there’s no competition. MS Project is the more expensive option. It does, however, have more subscription tiers and delivers more features for the user who is interested in project management over work management. Here are the pricing breakdowns for Microsoft Project. Project Plan 1: $10 user/month Project Plan 3: $30 user/month Project Plan 5: $55 user/month ProjectManager Is Better Than Asana and Microsoft Project If you’re comparing Asana vs. Microsoft Project it should be clear now that both have their advantages and disadvantages. ProjectManager, an award-winning project and portfolio management software gives you the benefits of both without the deficits. It has much stronger collaboration features and is easier to understand and use than Microsoft Project. For example, ProjectManager Gantt charts automatically update, link all four types of task dependencies, filter for the critical path, set baselines and more. It’s better than both MS Project and Asana. They have a mobile app, real-time connectivity and straightforward workflow automation tools. Unlimited file storage. Unlike Asana, there are time tracking and secure timesheets, better kanban boards with more filters and greater security features. /wp-content/uploads/2022/07/Construction-Gantt-Task-Info-1600x859.jpg Manage Project Resources and Risks If you’re looking for risk management features on Asana, good luck. ProjectManager has risk cards that can help you identify project risks and then track them until they’ve been mitigated if they show up as issues in your project. There’s also a risk matrix to show you the likelihood of the risk occurring and, if it does, the impact it’ll have on the project, which will help you plan and prioritize your response. The resource management tools are better than Asana and easier to use than MS Project. Users can set team availability, including PTO, vacation and global holidays for remote teams, which make it easier to assign tasks. A workload chart monitors team allocation. You can even balance team workload right from the chart to keep them working at capacity and stay productive. /wp-content/uploads/2023/10/tab-workload-1.jpgUse Project Portfolio Management Dashboards and Reports Asana might have some lightweight project management tools, but they can’t manage multiple projects. Microsoft Project has portfolio management features, but they’re so complicated the learning curve is too steep. ProjectManager has project and portfolio management features, such as a real-time dashboard, which unlike other tools doesn’t require difficult and time-consuming setup. It automatically collects live data and displays it on easy-to-read graphs and charts for a high-level view of time, tasks, workload and more whenever you want it. Customizable reports can quickly generate status and portfolio reports as well as reports on variance, timesheets and workload. Then share them in a variety of formats for stakeholder management. /wp-content/uploads/2022/10/Portfolio-dashboard-compressed.png In addition to these robust project management features, ProjecManager allows users to easily import Microsoft Project Plan files (MPP files), Excel files and CSV files so they can seamlessly switch from Asana and Microsoft Project. Related Content If you’re looking for more proof of why ProjectManager wins in a battle of Asana vs. Microsoft Project, we have links to several articles that rank the best project management software, Asana alternatives and MS Project alternatives. Take a look and make up your mind. Best Project Management Software: Rankings, Reviews & Comparisons Asana vs. ClickUp: In-Depth Comparison Asana vs. ProjectManager: Which Software Is Better? Asana vs. Monday: In-Depth Software Comparison ProjectManager is online project and portfolio management software that connects teams whether they’re working in the office, out in the field or anywhere in the world. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens using our software to deliver successful projects. Get started with ProjectManager today for free. The post Asana vs. Microsoft Project: In-Depth Comparison appeared first on ProjectManager. View the full article

Chancellor and Treasury secretary hold their first formal talks in WashingtonView the full article

Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the Facebook Feed. How it works. You’ve got four label options now: Current price. A strikethrough sale price. Percentage off. Free shipping. You can turn each on or off, style them how you want, or let Meta choose what performs best. Each overlay can be toggled on or off, and you can customize the look – or let Meta decide what to show based on performance signals. The big picture. It’s a subtle update, but one that could meaningfully improve ad performance. In a crowded feed, a well-placed price tag or discount badge could be the scroll-stopper that drives a sale. Why we care. While the feature isn’t entirely new (previously known as “labels”), this update gives advertisers more flexibility and control. It also taps into Meta’s AI to automatically show the most relevant offer, helping campaigns stand out and potentially convert better. View the full article

UK food delivery group valued at £7.6bn in London listing four years agoView the full article

Key Takeaways Definition of Secret Santa: A festive gift exchange tradition that fosters camaraderie among friends, family, and coworkers by maintaining anonymity during the gift-giving process. Benefits for Businesses: Participating in Secret Santa enhances employee engagement, boosts morale, improves communication skills, and contributes to a positive workplace culture. Setting Guidelines: Establishing a budget and clear rules is essential for a smooth Secret Santa experience, ensuring fairness and inclusivity among participants. Encouraging Thoughtful Gifting: Suggesting personalized gift ideas and themes can enhance the gifting experience and ensure employees feel valued and heard. Historical Context: Understanding the rich history and evolution of Secret Santa can deepen appreciation for its role in modern workplace celebrations. Building Relationships: Engaging in Secret Santa strengthens relationships among employees, leading to improved communication, better teamwork, and enhanced overall performance. The holiday season brings a sense of joy and excitement, and one of the most beloved traditions is Secret Santa. If you’ve ever wondered what this festive practice is all about, you’re in for a treat. Secret Santa adds a delightful twist to gift-giving, encouraging camaraderie and surprise among friends, family, or coworkers. What Is Secret Santa? Secret Santa is a fun and engaging gift exchange tradition often embraced by small businesses. This practice allows employees to foster camaraderie and teamwork while getting into the festive spirit. Participants draw names from a hat to determine who will give a gift to whom, maintaining anonymity throughout the process until the gift is revealed. Incorporating Secret Santa into your workplace can boost morale, enhance communication skills, and contribute to employee development. It encourages collaboration among team members, promoting a positive work environment. When planning a Secret Santa event, establish a budget to ensure fairness and inclusivity across all participants. Setting clear expectations and deadlines for gift preparation helps manage workflow, ensuring a smooth experience for everyone involved. Secret Santa supports your business goals by enhancing employee engagement and satisfaction. It can be a strategic planning tool to boost productivity and strengthen business relationships among your team. By prioritizing fun and interaction, you strengthen your workplace culture, paving the way for improved performance reviews and team dynamics. History of Secret Santa Secret Santa’s rich history adds depth to this beloved tradition, making it a meaningful part of holiday celebrations. Understanding its origins and evolution can enhance your appreciation for this unique gift-giving practice in your small business or team environment. Origins of the Tradition The origins of Secret Santa trace back to various gift-giving customs across cultures, closely linked to festive celebrations. Evidence suggests that similar practices existed in Europe as early as the 19th century. The tradition often centers around anonymity, fostering a sense of mystery and excitement, which makes it particularly engaging for small business teams. By drawing names randomly, you create excitement and strengthen workplace bonds among employees, enhancing communication skills and teamwork. How It Evolved Over Time Over time, Secret Santa evolved from a simple gathering tradition into a structured activity embraced by many organizations. This transformation reflects a growing emphasis on employee engagement within businesses. As companies recognized the value of teamwork and collaboration, Secret Santa became a tool for enhancing morale and fostering company culture. Modern workplaces often encourage participants to provide wish lists, facilitating better decision-making for gift-givers while ensuring that employees feel valued and heard. By implementing a clear budget for Secret Santa, small businesses can promote financial planning, ensuring this festive event aligns with organizational goals and operational efficiency. How Secret Santa Works Secret Santa fosters team bonding and increases morale in small businesses during the festive season. Here’s how to implement this engaging tradition effectively. Setting the Rules Establish clear guidelines to ensure everyone understands the expectations. Set a budget limit for gifts, typically ranging from $10 to $30. Define the timeframe for gift exchanges, aiming for a date before the holiday break. When determining participants, opt for a drawing method, where each employee randomly selects another team member’s name. Encourage participation by allowing team members to anonymously express preferences to assist their Secret Santa in gift selection. Gift-Giving Guidelines Implement gift-giving guidelines to promote thoughtful gifting and enhance employee satisfaction. Suggest personalized items, such as gift cards, books, or office supplies that align with individual interests. Encourage creativity while ensuring that the gifts remain within the budget. Remind participants to maintain anonymity until the final reveal to build excitement. Consider incorporating a theme, such as ‘homemade gifts’ or ‘local items,’ to strengthen collaboration and support local businesses, which aligns with your overall business strategy and community engagement efforts. By establishing well-defined rules and guidelines, you enhance the Secret Santa experience, contributing to improved team morale and a sense of belonging within your small business. Benefits of Participating in Secret Santa Participating in Secret Santa offers numerous advantages for small businesses during the holiday season. Engaging in this tradition strengthens bonds among employees, enhances the holiday spirit, and promotes a collaborative culture that supports your business’s overall goals. Strengthening Relationships Strengthening relationships within your team leads to improved communication skills and collaboration. Participating in Secret Santa fosters a sense of camaraderie, allowing employees to learn about one another’s interests and preferences. This personal connection not only enhances workplace morale but also contributes to effective team management and performance reviews. Building relationships through shared experiences can also aid in conflict resolution, as colleagues become more empathetic towards each other. Enhancing Holiday Spirit Enhancing the holiday spirit within your small business boosts productivity and employee satisfaction. Secret Santa introduces fun and excitement, breaking the routine in office workflows. A lively atmosphere encourages creativity and teamwork, aligning with your business strategies and objectives. As employees engage in gift exchange, they foster a positive work environment that retains talent and attracts new talent through a strong employer brand. This festive interaction ultimately supports your business growth and operational efficiency, proving that a joyful workplace translates into better overall performance. Conclusion Secret Santa brings a unique blend of joy and connection to the holiday season. By participating in this tradition, you not only enhance your workplace culture but also strengthen bonds with your colleagues. The excitement of anonymity and thoughtful gift-giving fosters a sense of community that can lead to improved teamwork and morale. Implementing Secret Santa with clear guidelines and a set budget ensures everyone enjoys the experience. This festive practice goes beyond just exchanging gifts; it cultivates an environment where employees feel valued and engaged. Embrace the spirit of Secret Santa this season and watch as it transforms your workplace into a more connected and productive space. Frequently Asked Questions What is Secret Santa? Secret Santa is a holiday gift exchange tradition where participants anonymously give and receive gifts. Typically, individuals draw names to determine who they will gift, fostering surprise and camaraderie among friends, family, or coworkers. How did Secret Santa originate? The origins of Secret Santa trace back to various gift-giving customs in Europe during the 19th century. It evolved from simple gatherings into a structured activity, emphasizing anonymity and strengthening social bonds. Why is Secret Santa popular in small businesses? Secret Santa enhances teamwork and boosts morale among employees in small businesses. It promotes employee engagement, helps build relationships, and creates a festive atmosphere that contributes to a positive workplace culture. What are some rules for implementing Secret Santa? When implementing Secret Santa, establish clear rules such as budget limits (usually $10 to $30), a timeframe for gift exchanges, and guidelines for anonymity. Participants should draw names randomly and may express gift preferences. https://www.youtube.com/watch?v=gZh5utgq3c0 What benefits does Secret Santa offer to employees? Participating in Secret Santa strengthens team relationships, enhances the holiday spirit, and promotes collaboration. It improves workplace morale, aids in conflict resolution, and fosters a positive work environment, ultimately supporting talent retention. How can organizations enhance the Secret Santa experience? Organizations can enhance the Secret Santa experience by incorporating themes like ‘homemade gifts’ or ‘local items,’ encouraging thoughtful gifting. Providing wish lists and maintaining clear communication further promote engagement and ensure employees feel valued. Image Via Envato This article, "Discover What is Secret Santa: A Fun Tradition for Joyful Gift-Giving" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Following a tariff-induced delay, retailers officially kicked off Nintendo Switch 2 preorders on Thursday. I could tell you that preorders went smoothly across all stores, and that there was plenty of stock for everyone who wanted one of Nintendo's new consoles. I could tell you that, but I'd be lying. The Switch 2's preorder launch was never going to be seamless: The console has eight years of hype built up around it, and fans want their chance to secure the first Nintendo console to play games in 4K. Even still, the preorder situation was rough: There were endless digital queues, error screens, and, in Best Buy's case, even a late start. You might have emerged from that chaos victorious—but if you're reading this article, chances are that fate had other plans for you. At the moment, Switch 2 stock is pretty depleted. If you search online, you'll likely see a number of "Sold Out" or "Unavailable" alerts where the "Buy Now" button should be. However, just because stores no longer have Switch 2 units to reserve for you at this time, that doesn't mean they'll be out for good. Successfully preordering a Switch 2 might just come down to being in the right place at the right time—something you can plan for, if you're savvy. Tracking Switch 2 restocking There are four main retailers offering Switch 2 preorders in the U.S., and none of them have consistent units in stock as of this writing. However, they all offer some hope for customers looking for a chance to reserve a console: restock notifications. Walmart, Target, GameStop, and Best Buy all have sign-up options on their websites to opt into restock alerts. These vary depending on the site: Walmart and Target require you to log into your associated accounts in order to enroll in notifications. GameStop offers email alerts, as does Best Buy—though the latter only seems to offer general Switch 2 news via email, rather than alerts for individual product restocks. I have all of the various product pages linked below. To maximize your chances, sign up for alerts for all, but if you know you only want the console or that you'd prefer the Mario Kart World bundle (so, you know, you actually have something to play on June 5) stick to those: Walmart (console only) Walmart (Mario Kart World bundle) Target (console only) Target (Mario Kart World bundle) GameStop (console only) GameStop (Mario Kart World bundle) Best Buy You could also use a dedicated website for tracking Switch 2 restocks. There are tons of websites out there for this purpose, including RestockTracker, HotStock, and NowInStock. Register for Nintendo's offerNintendo is selling Switch 2 units as well, but isn't offering preorders. Instead, you can "register your interest" to buy a Switch 2 from the company. In order to qualify, you need a Nintendo Account with at least 50 hours of game play—as of April 2. It's an odd requirement, but it's designed to prevent scalpers from snatching up all the Switch 2s. (Nintendo doesn't want you to make multiple Nintendo Accounts this month and register each.) Once you register your interest, Nintendo places you on a list on a first-come, first-serve basis. Since you're a bit late to the game, you might be low on this list, but that's okay: Many of the customers who sign up might be fighting for preorders at other stores too, and if they get it, they may reject Nintendo's invitation—bumping your place up in line. At this time, Nintendo says deliveries might roll past June 5, as well as invitations themselves. Still, it's a great backup in case you're not successful preordering at the other stores. View the full article

Post-Brexit ‘reset’ talks intensify ahead of crucial summit next monthView the full article

Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time building custom reports and more time actually using the data. Alongside the templates, the card library has been updated, making it easier to browse and add the visualizations that matter most to your business. These templates help users quickly surface relevant insights without needing to manually create or configure reports. On the attribution front. Google Analytics will now use aggregate identifiers to attribute traffic from paid Google Ads more accurately – even in scenarios where individual-level data is limited. Why we care. These updates streamline reporting and improve data accuracy, making it easier for marketers and analysts to measure what matters. View the full article

Several people involved in the war crimes case against Netanyahu and Gallant have received notices View the full article

Starting today, shopping on Shein and Temu is going from dirt cheap to slightly less dirt cheap. In updates to U.S. customers last week, the rival retailers shared similar announcements that their pricing would go up beginning on April 25, citing rising operating expenses from “global trade rules and tariffs.” The retailers even encouraged shoppers to get one last order in before it was too late: “Until April 25, prices will stay the same, so you can shop now at today’s rates,” Temu wrote in its announcement. “We’ve stocked up and stand ready to make sure your orders arrive smoothly during this time.” By this morning, that shopping window had passed. Here’s what we know so far about the price hikes, and how they might impact your favorite TikTok influencer’s next haul: Why is this happening now? This update from Shein and Temu doesn’t exactly come as a surprise. Since early February, President The President’s new tariff policies made it clear that neither company’s business model could survive unchanged for long. Both Shein and Temu operate by using labor in Chinese factories to manufacture ultracheap goods and ship them abroad. But unlike other companies with a similar manufacturing strategy–like Gap or H&M—Shein and Temu cut the middleman of stocking in U.S. warehouses by shipping goods directly from China to shoppers’ doors. This strategy has historically allowed them to take advantage of a tax code loophole called de minimis, which allows all packages under $800 to ship into the U.S. duty-free. In early April, The President signed an executive order that’s set to end the de minimis loophole starting on May 2. That means that Shein and Temu’s packages—part of a total of four million low-value packages that arrive in the U.S. every day—will no longer be exempt from duties. For companies relying on Chinese-made goods, that’s an especially heavy financial burden, given that The President also recently slapped a 145% tariff on most products made in China. As experts predicted back in February, Shein and Temu are unable to absorb the major costs associated with The President nixing the de minimis loophole. Now, they’ve been forced to forfeit some of their competitive advantage by offloading costs onto consumers. How will this affect pricing? So far, it’s not entirely clear what those added consumer costs will look like. Neither Shein nor Temu provided specific price hike rates or an idea of how shipping might be affected, and it’s not immediately evident whether markups are the same across the board or variable based on items. Pricing on Shein and Temu is difficult to navigate at the best of times, given that both sites rely on a nightmarish UX of constant promotions, markdowns, and discount codes to obscure the actual cost of individual items and make them appear even cheaper than they already are. To get some sense of how costs have increased, Fast Company took a look through TikToks that track Shein orders from earlier this week (when customers were flocking to place their last orders) and compared them to prices on the sites today. On Tuesday, creator Chiara Aceto made a video showing followers “what to add to your Shein cart before you place that order on April 25th.” In the TikTok, she recommends a $21.59 yellow two-piece set, a $17.86 pair of heels, and an $8.79 sparkly tank top, among other items. Those pieces are now $44.71, $22.90, and $17.69, respectively, with both the set and the tank top nearly doubling in price. Other pieces, like a relatively pricey ($63.80) knockoff Miu Miu handbag only went up by about $1, while still others, like a Stanley cup dupe, have gone down slightly in price. Aceto followed up with another video on Wednesday sharing her favorite bags on the site. Most of the bags are hovering around the same prices today, while a few have shot up considerably, like one Prada dupe that was $36.85 and is now $56.20. Overall, nearly all of the items mentioned by Aceto in the two TikToks are at least slightly more expensive today than they were earlier in the week—though, given that Shein’s prices are known to fluctuate on a regular basis, it’s difficult to tell how much of the change can be attributed to tariff price hikes, and how much is just par for the course. Nevertheless, customers appear to be noticing a difference today. In a video posted on Wednesday, creator @lifeoqhi0js, who is a Shein ambassador, also warned followers to get their orders in before April 25. Several commenters under the video reported seeing prices go up this morning, including one user who wrote that their cart had increased by $60 overnight, and another who asked, “why did a $3 shirt go up to $11?” Shein and Temu’s futures are currently looking relatively bleak, given that their business models revolve almost entirely around offering the lowest possible prices compared to competitors. To be clear, both retailers’ prices are still unbelievably cheap. But for consumers, the difference between a $3 T-shirt and an $11 T-shirt might be enough to abandon a $700 Shein haul in favor of investing in fewer pieces that will last a bit longer. View the full article

The IMF chief warns of a ‘new and major test’ as it cuts growth projections on the back of the The President administration’s tariffsView the full article

Lost in workflow chaos, missing deadlines, and experiencing confusion on the team about who's responsible for what? Here are 8 types of workflow management you can use to improve clarity, cut delays, and get your team aligned—no matter your working style. The post 8 Types of Workflow Management Explained appeared first on The Digital Project Manager. View the full article

Moves comes as music-streaming service chases greater profitability as its stock has soared higherView the full article

Extreme hunger intensifies as Israeli politicians rebuff calls to allow supplies into shattered enclaveView the full article

UNCERTAINTY is dominating business planning. The tariffs announced on April 2 could trigger “a self-induced, economic nuclear winter,” according to hedge fund manager Bill Ackman. Businesses and nations are locked into a complex, international web of trade networks, just-in-time supply systems, currency exchanges, and mutual competition. And much of it is underpinned by the US dollar. Far from the US being “forced to sit on the sidelines as other nations got rich and powerful,” US GDP per capita is much higher than that of any other large country. Consequently, global shocks — perhaps arising from unilateral decisions on international trade, climate change, or a pandemic — can trigger a negative impact that touches businesses everywhere. In the US, tariffs will make foreign cars more costly for consumers. But US-built cars contain many foreign parts that are now set to become more expensive. And US car makers are likely to take the opportunity to raise their prices too. Higher prices on Main Street are unlikely to come without pain. Reacting to falling consumer confidence — down 30 percent since November 2024 — Federal Reserve Chair Jerome Powell was warning of “heightened uncertainty” even before the April 2 tariffs. Since then, volatility in the markets has increased the risk of difficult trading conditions in the next year at least. Fearful moments like this can lead either to paralysis that delays decisions and freezes actions or to panicky impulses to do something. A third way, however, helps leaders find a more reliable path back to stability. Fearful reactions are natural. But they can affect your judgement and stop you thinking rationally. You can’t prevent an emotional response to uncertainty, but you can keep it in context. Smart leaders prepare in advance, protecting business continuity by developing resilience in their business and their people. This safety net gives them the confidence to sidestep unhelpful emotions so that they can focus on the decisions that will help to make a difference. Here’s how: 1. Reset your relationship with uncertainty Imagine taking a daily walk in the park. Change involves taking an unfamiliar path. Complexity comes when the new path breaks into multiple different paths. Uncertainty switches off daylight and introduces a cliff edge while you try to get home safely. The brain likes to see things clearly and confidently. Without certainty we feel fearful, which leads to two further reactions. We might either pause decisions and actions, and tread carefully to avoid stumbling off the cliff into the worst effects of a recession. Or we might try the opposite and rush to act, so that we’re doing something — anything — whether it might help in the long-run or not. By recognizing fear as a first response rather than a final one, you can get past these fight-or-flight reactions and find the peace of mind to calmly and effectively stick to your plan. 2. Work with your people When certainty is thin on the ground, leaders can’t be expected to have all the answers. It helps to have the support of other people. This is organizational resilience, which relies on personal character. Leaders can help their people find the confidence and creativity to cope in a crisis by encouraging a culture of social wellbeing. Focusing on trust, respect, belonging, and psychological safety, social wellbeing brings people together, giving them the reassurance to suggest new solutions, try new things, and collaborate in effective teamwork. For example, collective intelligence rises when teamwork is stronger, dissenting opinions are allowed, and no one defaults to blame. In times of difficulty, relationships between employers and employees can be cemented by clear-cut communication. Regular updates and honest assessments help lay the groundwork for tough messaging that may need to be delivered. It also helps to talk to people outside the team, even outside the business. Leaders who turn to their personal network may find new ideas and alternatives that may shape their decisions. 3. Get back to making decisions Having freed themselves from emotions and assessed information and options from both inside and outside the business, leaders can make the informed decisions that will start to restore a little stability. A decision-making framework is helpful, especially when practiced over time. This can rely on one of the forms of critical thinking. For example, scientific thinking approaches things from the mindset of a scientist — making an assumption, looking for evidence, and using it to assess whether the assumption is correct. Scientific thinking helps to nail down certainty. Similarly, flexible thinking (toggling between alternate viewpoints, known as “mental models”), or creative thinking (suspending conformity and workshopping new solutions), can also support decision-making processes. Abilities in managing uncertainty — breaking free of emotions, encouraging a healthy culture, building resilience, setting communication standards, and effective decision-making — are collectively known as future skills. Together they offer decisive steps in coping with the fallout of uncertainty. Future skills are best developed in advance. They can be learned through training, and they bring out the best in human capabilities. In the uncertain months ahead, whether America slides into recession or not, well-prepared organizations will lead the way back to better days. Leaders who have the resilience, the preparation, and the team to get back on track will be able to reclaim a little competitive edge and help their organization make the all-important shift from surviving to thriving. * * * Nick Smallman is Founder and CEO of Working Voices, a consultancy and training provider. For the last 25 years he has been advising global blue-chip clients on engagement, productivity, and retention. Dan Parry is the Head of Communications at Working Voices. He began his career as a broadcast journalist and has more than 30 years’ experience in the media. Both are based in London, UK. Their new book is, Engaging Teams: How to Use Social Wellbeing to Boost Performance, Retention, and Culture (Kogan Page, March 25, 2025). Learn more at workingvoices.com * * * Follow us on Instagram and X for additional leadership and personal development ideas. * * * View the full article

Key Takeaways Enhanced Brand Visibility: Sponsoring events allows for strategic brand exposure through banners, posters, and media coverage, significantly increasing brand recognition.Direct Customer Engagement: Event sponsorship facilitates face-to-face interactions, fostering relationships that build trust and credibility with your target audience.Long-Term Brand Loyalty: By aligning your business with community values through sponsorship, you can create memorable experiences that enhance customer loyalty and encourage repeat business.Valuable Networking Opportunities: Sponsorship opens doors to connect with industry leaders and potential partners, leading to collaborative opportunities that drive business growth.Significant Return on Investment (ROI): The benefits of event sponsorship often lead to increased sales and higher customer retention rates, making it a financially sound investment for small businesses.Cost-Effectiveness: Compared to traditional advertising, event sponsorship offers a more budget-friendly way to enhance visibility and engage with audiences without large marketing expenditures. Sponsoring an event can be a game-changer for your brand. It’s not just about putting your logo on a banner; it’s about creating meaningful connections with your target audience. When you step into the role of a sponsor, you open doors to new opportunities and elevate your brand’s visibility in a crowded marketplace. Imagine the impact of aligning your business with an event that resonates with your values and mission. You’ll not only gain exposure but also foster goodwill and trust among potential customers. As you explore the benefits of event sponsorship, you’ll discover how it can enhance your reputation, drive customer engagement, and ultimately lead to increased sales. Let’s dive into the compelling reasons why becoming a sponsor is worth considering for your business growth. Overview of Event Sponsorship Event sponsorship offers small businesses a strategic avenue for brand visibility and community engagement. You connect directly with your target audience by associating your brand with events that resonate with your business values. Event sponsorship enhances your marketing strategy through increased exposure, as your logo appears on promotional materials and during the event. You build goodwill and foster trust when consumers see your brand supporting local initiatives. Participation in events boosts customer acquisition and retention by showcasing your products or services. Engaging with potential customers face-to-face facilitates personal connections that drive brand loyalty. https://www.youtube.com/watch?v=hGB7AN326Zc Moreover, sponsorship can generate valuable networking opportunities. You develop partnerships with other businesses, enhancing your operational efficiency. This collaboration can lead to shared resources, ideas, and innovations that contribute to your business growth. Additionally, event sponsorship can improve your leadership visibility within the community. When you take on a sponsorship role, it demonstrates commitment and leadership, further solidifying your brand identity. This visibility can open doors for new project management opportunities and strategic partnerships that align with your business goals. Direct Benefits of Sponsoring an Event Sponsoring an event yields significant advantages for small businesses, enhancing visibility and engagement with your target audience. Increased Brand Visibility Sponsorship provides valuable brand exposure through strategic placements. You can display your logo on banners, posters, and promotional materials, increasing recognition before, during, and after the event. Media coverage amplifies your reach, with press mentions and social media promotions highlighting your involvement. Utilize your marketing strategy to promote your sponsorship across various channels, such as email campaigns and social media engagement. This approach not only drives traffic to the event but also attracts potential customers, expanding your brand’s footprint in the community. Direct Customer Engagement Sponsoring an event fosters direct interaction with your audience, cultivating relationships that enhance customer engagement. You can showcase your products or services through interactive booths and demonstrations, providing firsthand experiences that resonate with attendees. Face-to-face interactions allow for meaningful conversations, building trust and establishing credibility. These engagements create opportunities for collecting customer feedback, which is crucial for improving your offerings and enhancing customer retention. Participating in events positions your small business as a leader in your niche, ultimately contributing to long-term business growth and customer loyalty. Long-Term Advantages Sponsoring an event provides key long-term advantages that can drive your small business’s growth and reputation. Enhanced Brand Loyalty Sponsoring events enhances brand loyalty by creating memorable experiences for your target audience. By aligning your business with events that resonate with community values, you foster strong connections. Customers appreciate brands that contribute to their interests, leading to increased brand loyalty and repeat business. Engagement during the event allows for effective communication skills, enabling you to address customer feedback directly and strengthen relationships. Networking Opportunities Sponsoring an event also opens valuable networking opportunities. You gain access to industry leaders, potential partners, and like-minded businesses, enhancing your operational efficiency through strategic collaborations. These connections can lead to innovative project management opportunities and productivity gains, ultimately driving your business goals. Engaging with attendees can also yield insights into customer preferences, informing your marketing strategy and supporting customer acquisition efforts. Financial Implications Sponsoring an event involves various financial investments that can lead to significant benefits for your small business. Return on Investment Return on investment (ROI) from event sponsorship can be substantial. To calculate ROI, consider both direct and indirect benefits. Direct returns include increased sales and new customer acquisition from event interactions. Indirect benefits come from brand visibility and enhanced reputation. For instance, 58% of companies report that event sponsorship has positively impacted their customer engagement, leading to higher customer retention rates. Prioritizing a targeted marketing strategy during the event amplifies these returns, as you connect with your audience effectively. Cost-Effectiveness Cost-effectiveness is a key consideration for small businesses. Event sponsorship often requires budgeting for sponsorship fees, marketing expenses, and logistical costs. Typically, these costs range from 40-60% of your total investment. However, the benefits often outweigh these expenses. Leveraging sponsorship allows for an increase in brand exposure without the need for extensive advertising budgets. You integrate your products or services into a community-focused event, enhancing your visibility while minimizing traditional marketing costs. Focusing on effective resource allocation and team management ensures your investment translates into measurable results, ultimately supporting your business growth objectives. Conclusion Sponsoring an event can be a game-changer for your brand. It’s not just about visibility; it’s about creating lasting connections with your audience. By aligning with events that resonate with your values, you can enhance your reputation and foster customer loyalty. The face-to-face interactions at these events allow you to engage directly with potential customers, gathering valuable feedback and insights. This personal touch can set you apart from competitors and position your brand as a trusted leader in your niche. Investing in event sponsorship also opens doors to networking opportunities that can drive innovation and operational efficiency. As you consider your marketing strategies, remember that the benefits of sponsorship extend far beyond the event itself, laying the groundwork for long-term growth and success. Frequently Asked Questions What are the main benefits of sponsoring an event for a brand? Sponsoring an event helps brands increase visibility, foster goodwill, and build trust with potential customers. It creates opportunities for meaningful connections and enhances a brand’s reputation, which can lead to increased sales and customer engagement. How can small businesses benefit from event sponsorship? Small businesses can gain significant brand visibility and community engagement by sponsoring events. This involvement allows them to showcase products, interact directly with customers, and support local initiatives, ultimately leading to increased customer loyalty and retention. Does event sponsorship improve customer engagement? Yes, event sponsorship allows for direct customer interactions, which enhance engagement. Through displays, demonstrations, and face-to-face conversations, businesses can build credibility, gather feedback, and create memorable experiences that resonate with their target audience. What is the return on investment (ROI) for event sponsorship? Event sponsorship can yield significant ROI, as businesses often see increased sales and new customer acquisition. While upfront costs can be high, the benefits, including improved brand visibility and customer loyalty, usually outweigh these expenses. How do companies market their sponsorships effectively? Companies can market their sponsorships by promoting their involvement across various channels, including social media, email, and on-site signage. This strategy helps drive traffic to the event and attracts potential customers, maximizing outreach efforts. Image Via Envato This article, "Unlocking the Benefits of Sponsoring an Event for Your Brand’s Growth and Visibility" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Apple's MacBook Air laptops have been offering incredible value since the M1 dropped in price in 2024, and that hasn't changed with the lightweight laptop's most recent generation. Right now, every model of the 2025 M4 MacBook Air lineup is discounted up to $150, according to price tracking tools. While we don't condone panic buying because of tariffs, there are some sensible tech purchases you can make if you were planning on buying them anyway. Laptops are definitely one of them. RAM: 16GB, Storage: 256GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $899.00 at Amazon /images/amazon-prime.svg $999.00 Save $100.00 Get Deal Get Deal $899.00 at Amazon /images/amazon-prime.svg $999.00 Save $100.00 RAM: 16GB, Storage: 512GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 Get Deal Get Deal $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 RAM: 24GB, Storage: 512GB, Operating System: Mac OS MacBook Air 13-inch (M4, 2025) $1,269.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $130.00 Get Deal Get Deal $1,269.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $130.00 RAM: 16GB, Storage: 256GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 Get Deal Get Deal $1,099.00 at Amazon /images/amazon-prime.svg $1,199.00 Save $100.00 RAM: 16GB, Storage: 512GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,279.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $120.00 Get Deal Get Deal $1,279.00 at Amazon /images/amazon-prime.svg $1,399.00 Save $120.00 RAM: 24GB, Storage: 512GB, Operating System: Mac OS MacBook Air 15-inch (M4, 2025) $1,449.00 at Amazon /images/amazon-prime.svg $1,599.00 Save $150.00 Get Deal Get Deal $1,449.00 at Amazon /images/amazon-prime.svg $1,599.00 Save $150.00 SEE 3 MORE With 16GB of RAM for even the most basic MacBook Air, you'll be able to take on intensive applications and projects now and for many years to come. The most basic MacBook Air comes with a 13.6-inch "Liquid Retina" display, with a resolution of 2,560 by 1,664, a P3 wide color gamut, and a maximum brightness of 500 nits. You'll also get an excellent backlit keyboard with Touch ID, Wi-Fi 6E support, and great speakers and microphones. Apple also decided to bring back MagSafe charging with this laptop. All of the laptops come with a 12MP camera with Center Stage. You might've first seen this feature on iPads and on the M4 MacBook Pro, which follows your face as you move around the frame during video calls. The two USB-C ports are Thunderbolt 4, meaning you can extend to up to two 6K external monitors if you buy the equipment separately. If you're feeling FOMO because you were considering the MacBook Pro, take Senior Tech Editor Jake Peterson's advice and get the MacBook Air instead, since it offers a much better value than the Pro. With these discounts, it really is the best MacBook for most people. View the full article

The The President administration is loosening rules to help U.S. automakers like Elon Musk’s Tesla develop self-driving cars so they can take on Chinese rivals. U.S. companies developing self-driving cars will be allowed exemptions from certain federal safety rules for testing purposes, the Transportation Department said Thursday. The department also said it will streamline crash reporting requirements involving self-driving software that Musk has criticized as onerous and will move toward a single set of national rules for the technology to replace a patchwork of state regulations. “We’re in a race with China to out-innovate, and the stakes couldn’t be higher,” said Transportation Secretary Sean Duffy in a statement. “Our new framework will slash red tape and move us closer to a single national standard.” The new exemption procedures will allow U.S. automakers to apply to skip certain safety rules for self-driving vehicles if they are used only for research, demonstrations and other noncommercial purposes. The exemptions were in place previously for foreign, imported vehicles whose home country rules may be different than those in the U.S. The decision comes a day after Musk confirmed on a conference call with Tesla investors that the electric vehicle maker will begin a rollout of self-driving Tesla taxis in Austin in June. It’s not clear how the exemptions from National Traffic Safety Administration rules will affect Tesla specifically. The company has pinned its future on complete automation of its cars, but it is facing stiff competition now from rivals, especially China automaker BYD. The crash reporting rule being changed has drawn criticism from Musk as too burdensome and unfair. Tesla has reported many of the total crashes under the rule in part because it is the biggest seller of partial self-driving vehicles in the U.S. Traffic safety watchdogs had feared that the The President administration would eliminate the reporting rule. The transportation statement Thursday said reporting will be loosened to “remove unnecessary and duplicative” requirements but that the obligation to report crashes will remain. —Bernard Condon, AP business writer View the full article

The billionaire property investor has been tasked with securing peace in Ukraine and the Middle EastView the full article

I thought it was just me, a non-native English speaker, who loved watching everything with subtitles on. But clearly, it's not. Based on a recent survey, more than 50% of US viewers watch content with the subtitles on. And there are many reasons why. Sometimes you want to watch something on a low volume in bed, and sometimes it's just too hard to understand what a character is saying. Or, you could be watching with cheap TV speakers that make your audio hard to hear. Netflix is starting to understand this, and so for people who don't necessarily need to see sound effects in their subtitles, is adding a new dialogue-only subtitles mode. This mode removes text-descriptions for sound effects, speakers, and more. And don't worry: The CC or Closed Captions option will still be there, so you can pick that if you need subtitles for more than just dialogue. It will tell you when a song is playing, when someone makes some noise, or even if there's a change in setting. How to switch to dialogue-only subtitles on NetflixThis will be a gradual rollout, and Netflix is starting with the latest (and final) season of You, as well as the Tom Hardy film Havoc. We don't yet know if Netflix will go on to roll out dialogue-only subs for all existing content, but the company is promising that every new Netflix Original, in every language, will have dialogue-only subtitles. So Netflix isn't limiting this to only English. For example, you'll find dialogue-only subtitles in German as well. Credit: Netflix To switch over to dialogue only subs, start streaming your supported content, and then head over to the Subtitles section. Here, choose English (or your language of choice) in the Audio section, and then select English in the Subtitles section as well. To maintain subs for more than just dialogue, choose English (CC). And that's all there is to it. You're now watching with subtitles that only show the dialogue. It's just you and the characters. View the full article

Wall Street’s big three-day rally is running out of steam, and U.S. stocks are drifting in mixed trading Friday as they near the end of another roller-coaster week. The S&P 500 was 0.1% lower in midday trading, as nearly three out of every four stocks fell within the index. The Dow Jones Industrial Average was down 237 points, or 0.6%, as of 11:30 a.m. Eastern time, while the Nasdaq composite was 0.3% higher thanks to gains for a handful of influential Big Tech stocks. Intel weighed on the market after the chip company said it’s seeing “elevated uncertainty across the industry” and gave a forecast for upcoming revenue and profit that fell short of analysts’ expectations. Its stock fell 6.8% even though its results for the beginning of the year topped expectations. Eastman Chemical fell 5.9% after it gave a forecast for profit this spring that fell short of analysts’ expectations. CEO Mark Costa said that the “macroeconomic uncertainty that defined the last several years has only increased” and that future demand for its products “is unclear given the magnitude and scope of tariffs.” Skechers U.S.A., the shoe and apparel company, pulled its financial forecasts for the year due to “macroeconomic uncertainty stemming from global trade policies” even though it just reported a record quarter of revenue at $2.41 billion. Its stock fell 4.3%. They’re the latest companies to say the uncertainty created by President Donald The President’s trade war is making it difficult to give financial forecasts for the upcoming year. Stocks had rallied earlier in the week on signals that The President may be softening his approach on tariffs and his criticism of the Federal Reserve, which had earlier shaken markets. The hope is that if The President rolls back some of his stiff tariffs, he could avert a recession that many investors see as otherwise likely because of his trade war. But The President’s on-again-off-again tariffs may nevertheless be pushing households and businesses to alter their spending and freeze plans for long-term investment because of how quickly conditions can change, sometimes seemingly by the hour. “Business owners scrambling to figure out their supply chains and exposure to tariffs is more than just a distraction,” according to Brian Jacobsen, chief economist at Annex Wealth Management. “It could be an existential threat, especially for smaller businesses that don’t have the scale or resources to have the same supply chain flexibility as larger firms.” Helping to keep Wall Street’s losses in check was Alphabet, which rose 2.2%. Google’s parent company reported late Thursday that its profit soared 50% in the first quarter, more than analysts expected. Alphabet is one of the biggest companies on Wall Street in terms of size, and that gives its stock’s movements extra influence on the S&P 500 and other indexes. Another market heavyweight, Nvidia, also helped push the S&P 500 index upward after the chip company rose 2.2% In stock markets abroad, indexes rose modestly across much of Europe following more mixed movements in Asia. Tokyo’s Nikkei 225 jumped 1.9%, but stocks in Shanghai slipped 0.1%. In the bond market, Treasury yields eased some more, and the yield on the 10-year Treasury fell to 4.28% from 4.32% late Thursday. It’s been generally falling since approaching 4.50% earlier this month in a surprising rise that had suggested investors worldwide may be losing faith in the U.S. bond market’s reputation as a safe place to park cash. Yields have dropped as several reports on the U.S. economy have come in weaker than expected, raising expectations that the Federal Reserve may cut interest rates later this year to support growth. A report on Friday morning said sentiment among U.S. consumers sank in April, though not by as much as economists expected. The survey from the University of Michigan said its measure of expectations for coming conditions has dropped 32% since January for the steepest three-month percentage decline seen since the 1990 recession. The value of the U.S. dollar meanwhile strengthened against the euro and other rival currencies. It’s been recovering some of its sharp, unexpected losses from earlier this month that rattled investors. —Stan Choe, AP business writer AP Writers Jiang Junzhe and Matt Ott contributed. View the full article

The lender's parent also said it is actively in preparation to move forward on plans to unlock equity value in 2025, with a Newrez spinoff among its options. View the full article

In a move that should surprise no one, Meta—the parent company of Facebook, Instagram, and Threads—wants to monetize its websites. Threads, which launched two years ago, had somehow mostly avoided showing ads until now, only allowing a limited number to certain users in the US and Japan. But the site has become quite popular since then, so now, it's time for it to start contributing to the family business. Instagram head Adam Mosseri announced this update in a Threads post this week, which reads, "Ads are rolling out more broadly on Threads today, and our goal is still for them to enhance your overall experience. We’re closely monitoring and will continue listening to your feedback as we scale." The post is quite clear in signaling the end of ad-free Threads, although it might take some time to fully ramp up in all markets. As your feed starts to fill up with companies vying for your attention, you can probably expect an experience similar to how ads on Instagram or Facebook, as the ads currently on the site clearly indicate that they're sponsored and do use your data to try to increase their relevance to you. But it's not all bad news: Threads is getting a few new features, too. The one I like the most is a better way to compose a new post. Threads will now show a + button in the bottom-right corner of the site, which you can click anytime to start creating a new post. Previously, the compose window was located at the top of the feed, which isn't as easy to access if you've been scrolling for a bit. The update lets you compose and make a new post without losing your position in the timeline. Credit: Pranay Parab I'm also excited to start using the ability to copy a post as an image, which lets you screenshot any post on Threads to share elsewhere. Yes, you can easily use the built-in screenshot tool on your device, but I really like it when services ship the ability to copy screenshots to the clipboard. It's just a lot easier and faster. To use this feature, hit the Share button below any post and select Copy as image. Threads will let you choose a dark or a light theme for the image, along with its aspect ratio. There's also a button to show or hide the post's metrics, which lets you hide like and share counts if you want. Threads on the web also has a new way to access the Tweetdeck-style multi-column view. Click the multi-column button to the right of the feed and select which of your feeds you'd like to see in a multi-column layout. In the normal view, meanwhile, Threads has added two new buttons, Liked and Saved, to its main menu (the two-lines icon). This makes it easier for you to access posts you've liked or bookmarked. The web app also now has tabs for your custom feeds at the top. This was previously available as a drop-down menu, but the tabbed layout makes custom feeds easier to access. Additionally, the company is testing a way to import your followers from other services, starting with X (formerly Twitter). Once this rolls out broadly, you may find it easier to bring people over from services not owned by Meta. Finally, Threads itself has moved to a new domain—Threads.com. When the service launched, it did so on Threads.net because Meta didn't own the .com domain. That appears to have changed now. View the full article