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Influencer content isn’t just a brand awareness play. It’s showing up in Google SERPs, Google AI Overviews, and AI answers, making keyword strategy an essential part of every influencer brief. When we brief an influencer, we assign them a keyword. Not as a nice-to-have, but as a required part of the strategy, usually woven into the script, the caption, the on-screen text, and the hashtags. That might sound like an SEO team overreaching into an influencer team’s lane. But in 2026, the lane lines don’t exist. Social content is search inventory. If your influencer marketing program isn’t built around that reality, you’re leaving a significant and measurable share of voice on the table. Search journeys now span platforms, formats, and sources For most of search’s history, optimization meant ranking on Google. That’s still important, but it’s no longer the full story. TikTok Creative Center Keyword Insights Today, nearly half of U.S. consumers (49%) use TikTok as a search engine. Gen Z may lead that adoption, but it cuts across generations. Over a third of consumers now prefer to start their search journey with AI tools like ChatGPT over Google. Platforms like YouTube, Instagram, and Pinterest have also become primary discovery engines for product research, how-to queries, and purchase decisions. This is what search everywhere may look like in practice: A user searches “best lightweight running shoes” on TikTok and watches three creator videos. Then they ask ChatGPT for a comparison. Next, they Google for brand reviews to look at Reddit commentary and What People Are Saying content. Then they navigate to a brand’s site. Each of these touchpoints is a search moment, and there’s a strong chance they involve influencer content. The brands showing up at every step are the ones treating influencer marketing content as search content from the beginning. Ross Simmonds, CEO of Foundation Marketing, shared with me: “Influencers exist on practically every platform, whether we’re talking about LinkedIn, Reddit, Instagram, or TikTok. They’re creating content every day. When people search, whether through Google or directly on these platforms through things like Ask Reddit or TikTok search, they’re coming across content that influencers have created.” “If those influencers understand best practices around search and discoverability, they’re more likely to create content that ranks not only on native platforms, but also directly in the SERP. That’s a marketer’s dream.” Dig deeper: Why creator-led content marketing is the new standard in search Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Why your influencer’s video is now a SERP result This is where things get concrete. What people are saying SERP feature for “best skin care for moms” Google’s What people are saying SERP feature is a carousel that appears directly in search results and surfaces user-generated and creator content from platforms like YouTube, TikTok, LinkedIn, Instagram, and Reddit for relevant queries. It’s now a default feature in U.S. search results and consistently shows up for mid- to bottom-of-funnel keywords, exactly where purchase decisions are made. A brand can appear in this SERP feature (either directly or indirectly via an influencer) without ranking in the traditional Top 10 results. “Short videos” SERP feature for “skin routine for moms” Additionally, the Short videos SERP feature is another prime spot for your influencer content to take up shelf space on Google. This means an influencer video optimized with the right SEO keyword can surface in multiple spots on Google for a commercial query your brand’s own site might never rank for. It’s not theoretical. It’s happening now. Google AI Mode referencing TikTok and Instagram content for a hair curling prompt Meanwhile, AI answers are pulling from social content at scale. An analysis of 40 million AI search results found Reddit to be the single most-cited domain across ChatGPT, Copilot, and Perplexity. Ahrefs research confirms that YouTube mentions and branded web mentions are among the top factors correlating with AI brand visibility in ChatGPT, AI Mode, and AI Overviews. Samanyou Garg, CEO of Writesonic, shared with me: “YouTube is the No. 1 cited domain for Gemini. And 35% of the channels getting cited have under 10K subscribers. We checked the correlation between views and citations. It’s basically zero. “What actually correlates? How well the creator describes the topic in their video description. So if an influencer makes a video about your product and writes a lazy two-line description, you’re leaving AI visibility on the table.” The more creators talk about your product with consistent language, the more confident AI becomes in recommending you. So if your influencer content doesn’t contain the SEO keywords your audience is actually searching for, it won’t be surfaced in all the places that matter. Dig deeper: Short-form, big impact: What creators can teach performance marketers Get the newsletter search marketers rely on. See terms. The keyword isn’t optional Sample influencer brief with keyword included as a standard Keyword research should be a standard step in every influencer campaign. Start by identifying your target keyword from data across three sources: Existing keyword targets shared by the organic strategists. In platform searches for what’s trending and/or suggested auto completes. AnswerThePublic searches for both brand and non-brand terms related to the campaign theme. Once the keyword is identified, embed it into every element of the creator’s content: Script: Spoken naturally, ideally in the first half of the video, where TikTok’s algorithm is most attentive to audio signals. Caption: Written to open with or include the keyword, supporting both platform and Google indexing. On-screen text: Reinforcing the keyword visually for accessibility and algorithm legibility. Hashtags: Used to connect the content to the broader topic the keyword lives in. Don’t confuse this with keyword stuffing. It’s modern content architecture. There’s a big difference between a creator naturally saying, “If you’re searching for the best running shoes right now…” versus a brand clunkily forcing a phrase into otherwise natural content. The influencer brief sets the requirement, yes, but the creator’s job is to incorporate their unique voice. Ashley Liddell, co-founder and Search Everywhere director at Deviation, shared: “We assign keywords to influencers based on real search behaviour across platforms, not just brand messaging, and map demand from TikTok, YouTube, Reddit, and Google, then align specific queries to creators whose content style and audience best fit that intent. “Each brief gives a clear search-led direction, including topic, angles, and format, while leaving room for the creator’s own creativity. The goal is to make influencer content discoverable in-platform search while ensuring it remains engaging in-feed.” Once the content is live, track whether the creator’s post is surfacing for the target keyword across: The native platforms (e.g., TikTok, Instagram, etc.) Google SERP features Videos and Short videos carousel What people are saying Standard organic results Screenshot and log positions immediately (because rankings can quickly shift). This data tells a story clients aren’t used to seeing from an influencer program. Influencers extend your search everywhere footprint Our search everywhere optimization framework There’s a reason this matters beyond any individual campaign. Google organic CTRs have declined dramatically, by as much as 61% on queries where AI Overviews appear. With Google SERP features increasingly highlighting video and social content, traditional web content is losing surface area on the SERPs. Social content, conversely, is gaining traction, and we cannot ignore this. For brands, influencer content has taken on a much stronger value: scalable, authentic, human-first search inventory distributed across platforms where their audiences spend time. It doesn’t replace a traditional SEO program, but it extends reach into channels where creator voices tend to outperform brand-owned content. Younger audiences search socially first. In some categories, a meaningful share of consideration-stage audiences see creator content before they ever search for your brand. If your influencers don’t use the language your audience searches, you’re invisible in the moments that matter most. Search everywhere optimization comes down to one thing: showing up where your audience actually searches with content worth stopping for. Dig deeper: Why social search visibility is the next evolution of discoverability See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with The operational reality: Putting things into practice The biggest barrier to building keyword optimization into influencer programs is structural. SEO and influencer teams often sit within different parts of an organization, owned by different teams with different KPIs, and little reason to collaborate. Even when those teams are close, a common hesitation remains: adding a keyword requirement to a creator brief may make the content feel scripted or inauthentic. That concern is valid, but somewhat misplaced. A keyword isn’t a constraint on creativity — it’s a topic signal. Creators integrate talking points, product messaging, and brand language into their content all the time. A search term is no different, as long as the brief gives them room to use it in their own voice. Closing that gap requires a few concrete changes. SEO and influencer strategy should share a brief template. The target keyword, along with guidance on how to integrate it naturally, should be a standard field, not an afterthought. If the influencer lead and the SEO lead aren’t in the same briefing conversation, that’s the first thing to fix. Keyword selection should be platform-specific. What users search on TikTok differs from what they search on Google. TikTok search is more conversational and trend-based. Pull keywords from TikTok’s own autocomplete, not just a traditional keyword tool, then validate on AnswerThePublic, and cross-reference with existing organic targets to find terms that work across surfaces. Approval workflows should include keyword checks. When reviewing a script, a caption, or a live post, include a keyword compliance check. If the keyword is missing, ask the influencer for a revision before the content goes live. This sounds small, but it’s the difference between content that ranks and content that doesn’t. Reporting should include search metrics. Did the post surface on TikTok for the target keyword? Did it appear in one of Google’s video sections or “What People Are Saying”? These are trackable, reportable metrics, and they belong in campaign reports alongside reach, engagement, and conversions. Influencer content has always shaped brand perception. Today, it also shapes search visibility across social platforms, Google’s evolving SERP features, and AI-generated answers. Brands that recognize this apply a search strategy to a channel that, until recently, operated without it. You treat every influencer video as search content — briefing keywords and reporting on search performance as you would for other organic channels. Influencer content is search inventory. The only question is whether you’re optimizing it. View the full article

Iran has received an American plan to pause the war in the Middle East, officials said Wednesday — a proposal sent even as Washington deploys paratroopers and more Marines to the region. Tehran did not confirm receiving the plan and publicly dismissed the diplomatic effort while launching more attacks on Israel and Gulf Arab countries, including an assault that sparked a huge fire at Kuwait International Airport. Iran also continued to come under attack. Two officials from Pakistan, which delivered the plan to Iran, described the 15-point proposal broadly, saying it addressed sanctions relief, a rollback of Iran’s nuclear program, limits on missiles and reopening the Strait of Hormuz, a crucial waterway through which a fifth of the world’s oil is shipped. An Egyptian official involved in the mediation efforts said it also includes restrictions on Iran’s support for armed groups. The officials spoke on condition of anonymity to discuss details not yet released. Some of those points were nonstarters in negotiations before the war: Iran has insisted it won’t discuss its ballistic missile program or its support of regional militias, which it views as key to its security. And its ability to control passage through the Strait of Hormuz represents one of its biggest strategic advantages. Iran’s attacks on regional energy infrastructure along with its restrictions on the strait have sent oil prices skyrocketing and sparked fears of a global energy crisis, in turn putting pressure on the U.S. to find a way to end the chokehold and calm markets. More US troops are on the way to the Middle East At least 1,000 troops from the 82nd Airborne Division will be sent to the Mideast in the coming days, three people with knowledge of the plans told The Associated Press. They spoke on condition of anonymity to discuss sensitive military plans. The paratroopers are trained to jump into hostile or contested areas to secure key territory and airfields. The Pentagon is also in the process of sending about 5,000 more Marines, trained in amphibious assaults, and thousands of sailors to the region. Diplomatic efforts face major challenges The 15-point plan now in Iranian hands is “a comprehensive deal” to reach a ceasefire, according to the Egyptian official. Mediators are pushing for possible in-person talks between the Iranians and the Americans, perhaps as soon as Friday in Pakistan, the Egyptian and Pakistani officials said. The President has said the U.S. is “in negotiations right now” and that the participants included special envoy Steve Witkoff, his son-in-law Jared Kushner, Secretary of State Marco Rubio and Vice President JD Vance. He has not disclosed who from Iran they are in contact with, but said “the other side, I can tell you, they’d like to make a deal.” Iran’s Khatam Al-Anbiya Central Headquarters, which commands the regular military and the paramilitary Revolutionary Guard, dismissed that. Iranian leaders have repeatedly denied talks are happening, while acknowledging that the foreign minister is in contact with various countries but not the U.S. or Israel. “Our first and last word has been the same from day one, and it will stay that way: Someone like us will never come to terms with someone like you,” Lt. Col. Ebrahim Zolfaghari, a spokesman for the headquarters, said in the video statement aired on state television. “Not now, not ever.” Israeli officials, who have been advocating for The President to continue the war against Iran, were surprised by the submission of a ceasefire plan, according to a person who was briefed on the contours of the proposal and spoke on condition of anonymity because they were not authorized to speak publicly. Any talks between the U.S. and Iran would face monumental challenges. It’s not clear who in Iran’s government has the authority to negotiate — or would be willing to, as Israel has vowed to continue killing the country’s leaders. Iran remains highly suspicious of the United States, which twice under the The President administration has attacked during high-level diplomatic talks, including with the Feb. 28 strikes that started the current war. “We have a very catastrophic experience with U.S. diplomacy,” Iranian Foreign Ministry spokesperson Esmail Baghaei told India Today on Tuesday. Israel launches new strikes on Iran — and also comes under attack The Israeli military said Wednesday afternoon it had completed several waves of airstrikes in Tehran. The army also said that as part of its strikes a day earlier it targeted an Iranian submarine development center in Isfahan. “There have been some days when the bombings are so intense you can’t do anything,” a 26-year-old graduate student in Tehran said, adding his friends mostly stayed at home. He spoke on condition of anonymity because of security fears. Missile alert sirens sounded multiple times in Israel as Iran launched its own attacks. Meanwhile, drone and rocket fire from the Iran-back Hezbollah militant group in Lebanon continued unabated. Since entering the fighting, the group has fired rockets into northern Israel around the clock each day, disrupting the lives of hundreds of thousands of people. Iran also kept up the pressure on its Gulf Arab neighbors, with Saudi Arabia’s Defense Ministry saying it had destroyed at least eight drones in the kingdom’s oil-rich Eastern Province, and missile alert sirens sounding in Bahrain. Kuwait said it shot down multiple drones but the General Civil Aviation Authority said one hit a fuel tank at Kuwait International Airport, sparking a fire that sent a huge plume of smoke into the sky. Iran’s death toll has passed 1,500, its Health Ministry has said. Israel says 20 people have died in the war, including two soldiers in Lebanon. At least 13 U.S. military members have been killed, along with more than a dozen civilians in the occupied West Bank and Gulf Arab states. Meanwhile, authorities say more than 1,000 people have died in Lebanon, where Israel has targeted the Iran-linked Hezbollah militant group, which has also fired on Israel. In Iraq, where Iranian-supported militant groups have also entered the conflict, 80 members of the security forces have been killed, a top security adviser, Khalid al-Yaqoubi, said. Energy prices fall back but remain high The news of potential negotiations drove down the price of oil. Brent crude oil, the international standard, has neared $120 a barrel during the conflict but was trading below $100 Wednesday. It is still up around 35% from the start of the war. Economists and leaders have warned of far-reaching effects if energy prices remain high — from rising prices on food and other basics to higher rates for mortgages and auto loans. A big driver of the spike in the oil price has been Iran’s stranglehold on the Strait of Hormuz. Iran has allowed a small number of ships through the strait, but has said no ships from the U.S., Israel or countries seen as linked to them can pass. Asked in the interview with India Today whether Iran was charging ships for passage, Baghaei, the Iranian Foreign Ministry spokesperson, said “absolutely.” He did not elaborate. Associated Press writers Samy Magdy, Natalie Melzer, Qassim Abdul-Zahra, and E. Eduardo Castillo contributed to this report. —Jon Gambrell, David Rising, Munir Ahmed and Aamer Madhani, Associated Press View the full article

When starting a business, comprehension of the different company structures is vital. Each type—like sole proprietorships, partnerships, LLCs, corporations, and benefit corporations—has its own implications for liability, taxation, and management. For instance, sole proprietorships are straightforward but come with personal liability, whereas LLCs offer protection for personal assets. To make informed decisions about your business, it’s fundamental to explore these options and their specific characteristics. Let’s examine each type in detail. Key Takeaways Sole proprietorships are the simplest business structure, operated by an individual with personal liability for debts and obligations. Partnerships involve two or more individuals sharing business responsibilities, with general and limited partnerships offering different liability levels. Limited Liability Companies (LLCs) protect personal assets from business debts while allowing pass-through taxation and flexible management. Corporations are separate legal entities providing limited liability to shareholders, with options for C corporations, S corporations, and benefit corporations. Cooperatives focus on member needs, promoting shared decision-making and profit distribution based on service usage, emphasizing social responsibility. Sole Proprietorships A sole proprietorship is the simplest and most common form of business organization, where you operate as a single individual without the need for formal registration with the state. In this company structure, you and your business are one legal entity, meaning you’re personally liable for all debts and obligations. This type of organizational structure is often chosen for its low startup costs and minimal paperwork, with the main expense being the registration of a “doing business as” (DBA) name. You report business income on your personal tax returns, which simplifies tax reporting. Nevertheless, the lack of legal protection for personal assets makes it wise to contemplate personal liability insurance, as this administrative structure type carries inherent risks. Partnerships When you form a partnership, you’re entering an agreement with one or more individuals to run a business together, sharing both profits and responsibilities. There are different types of partnerships, such as general partnerships where all partners have unlimited liability, and limited partnerships that include partners with restricted liability based on their investment. Comprehending these structures is essential, as they can impact everything from how you manage the business to how taxes are handled. General Partnerships Overview General partnerships represent a collaborative business structure where two or more individuals join forces to manage a venture during sharing profits and losses equally. This type of organization doesn’t require formal state registration, but having a written partnership agreement is advisable to delineate roles and responsibilities clearly. In a general partnership, you and your partners assume unlimited personal liability, meaning your personal assets could be at risk. Profits and losses are reported on individual tax returns since this structure acts as a pass-through entity. General partnerships exemplify a functional organizational structure within the business management hierarchy, highlighting the importance of clear communication. They’re one of the simplest corporate structure examples, providing flexibility in operations and decision-making. Limited Partnerships Characteristics Limited partnerships (LPs) offer a distinct structure that balances the involvement of general and limited partners, each with differing levels of liability and control. In an LP, the general partner manages the business and bears unlimited liability, whereas limited partners contribute capital but don’t engage in daily operations, ensuring their liability stays limited. This hierarchical structure fits various types of organizational models, particularly in investment settings. Characteristic Description Liability General partners: unlimited; limited partners: limited to their investment Management General partners manage; limited partners do not participate Tax Structure Flow-through entity, profits/losses on personal tax returns Formation Requirement Must file a certificate of formation with the state Usage Commonly used for investment purposes Limited Liability Companies As you explore different business structures, you’ll find that Limited Liability Companies (LLCs) offer a unique blend of flexibility and protection. Here are key features of LLCs: Liability Protection: LLCs shield your personal assets from business debts and obligations. Management Structure: Owners can choose from various management structure types, including functional structure or divisional organizational structure. Tax Benefits: They’re pass-through entities, so profits and losses are reported on members’ personal tax returns, avoiding double taxation. Membership Flexibility: There’s no limit on the number of members, allowing both individuals and other entities to participate. To form an LLC, you’ll need to file articles of organization and create an operating agreement outlining your hierarchical organizational structure. Corporations As many entrepreneurs seek to establish their businesses with limited liability protections, corporations stand out as complex structures that provide distinct legal and financial benefits. A corporation is a separate legal entity, shielding shareholders from corporate debts. There are various types of corporations, including C corporations and S corporations, each with unique tax implications and operational requirements. Type of Corporation Key Feature C Corporation Double taxation on profits S Corporation Pass-through taxation; max 100 shareholders Benefit Corporation Focus on social/environmental goals Understanding the corporate structure chart is crucial, as it influences the types of org structure you might choose. A hierarchical business structure often complements a functional corporate structure, enhancing organizational efficiency. Benefit Corporations Benefit corporations represent a unique structure that blends profit-making with a commitment to social and environmental goals. They’re legally required to contemplate the interests of various stakeholders, which means they focus on more than just shareholder profits. Moreover, whereas they share the same tax treatment as C corporations, their accountability and transparency standards set them apart, making them appealing to socially conscious investors. Purpose and Accountability Despite many companies focus solely on maximizing profits for their shareholders, benefit corporations take a different approach by integrating social and environmental goals into their core mission. This unique structure requires you to contemplate all stakeholders, not just shareholders. Here are four key aspects of their purpose and accountability: Legal Requirement: Benefit corporations must legally assess their social and environmental impact. Third-Party Assessment: They often undergo evaluations by external organizations to guarantee accountability. Hierarchical Organization: Their corporate organizational structure chart reflects a commitment to social good across various levels. Functional Business Structure: Benefit corporations may utilize a divisional organization structure to effectively implement their mission. This framework allows them to attract socially conscious investors during prioritizing public benefits over profits. Taxation and Benefits Even though many corporations focus on profit maximization, benefit corporations find a balance between generating revenue and addressing social and environmental challenges. These company structure types meet specific performance standards, verified by third parties, ensuring accountability. They enjoy legal protection to prioritize social missions without fearing lawsuits from shareholders about profit levels. Regarding taxation, benefit corporations may qualify for tax breaks in some states, enhancing their appeal to socially conscious investors. Although they can adopt various organization structure types, like functional org structure or divisional business structure, their legal status distinguishes them from Certified B Corporations, which aren’t formally recognized. Cooperatives Cooperatives represent a unique business structure where a group of individuals, known as user-owners, collectively owns and operates the organization for their mutual benefit. They emphasize democratic decision-making, ensuring each member has one vote, regardless of investment size. Here are key features of cooperatives: Hierarchy Structure: Members influence decisions, creating a flat hierarchy. Organizational Structure Divisional: They can focus on specific services, tailoring operations to member needs. Functional Department Structure: Responsibilities are divided among departments, ensuring efficiency. Hierarchical Management Structure: Leadership is often fluid, with members participating in governance. Profits are typically distributed based on service usage, promoting social responsibility and community development as well as aligning profit motives with broader social goals. Frequently Asked Questions What Are the 4 Types of Business Structures? There are four main types of business structures you can choose from: sole proprietorships, partnerships, corporations, and limited liability companies (LLCs). Each structure offers distinct advantages and disadvantages. Sole proprietorships are simple and require no formal registration, whereas partnerships involve shared responsibilities. Corporations provide liability protection but face double taxation. LLCs combine features of corporations and partnerships, offering liability protection with pass-through taxation, making them a popular choice for many entrepreneurs. What Are the 4 Types of Organizational Structure? When considering organizational structures, you’ll encounter four main types: functional, divisional, matrix, and flat. Functional structures group employees by their roles, enhancing specialization. Divisional structures focus on specific products or markets, allowing for customized strategies. Finally, flat structures minimize management layers, encouraging collaboration and faster decision-making. Each structure has its unique benefits, catering to various operational needs and business objectives. What Is the Difference Between S Corp and C Corp and LLC? The key differences between an S Corp, C Corp, and LLC lie in taxation and structure. An S Corp avoids double taxation by passing income through to shareholders’ personal tax returns, whereas a C Corp faces double taxation on profits and dividends. An LLC combines features of both, offering limited liability and pass-through taxation. LLCs additionally have fewer formalities, making them easier to manage. Choose the structure that aligns with your financial goals and operational needs. What Are the Three Main Structures of a Business? The three main structures of a business are sole proprietorships, partnerships, and corporations. In a sole proprietorship, you’re the sole owner, bearing full responsibility for debts. Partnerships involve two or more individuals sharing ownership and liability, whereas profits pass through to personal taxes. Corporations, recognized as separate legal entities, offer limited liability protection to shareholders and can raise capital by selling stock. Each structure has unique implications for management, taxes, and liability. Conclusion Grasping the various types of company structures is crucial for making informed business decisions. Each structure—whether it’s a sole proprietorship, partnership, LLC, corporation, benefit corporation, or cooperative—has distinct implications for liability, taxation, and management. By evaluating your business goals and personal preferences, you can choose the appropriate structure that aligns with your needs. This choice not merely affects daily operations but likewise shapes your long-term success and compliance with legal requirements. Image via Google Gemini This article, "What Are the Types of Company Structures?" was first published on Small Business Trends View the full article

Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal. View the full article

In today’s digital environment, selecting the right free online video collaboration platform is crucial for effective communication. Each option offers distinct features customized to various needs, from Zoom‘s robust functionality to Jitsi Meet‘s accessibility without account requirements. Comprehending these differences can help you choose the platform that best suits your collaborative efforts. Let’s explore these ten platforms and see how they can improve your virtual interactions. Key Takeaways Zoom offers unlimited meetings for up to 100 participants, with a 40-minute limit on free sessions, making it ideal for various discussions. Google Meet provides unlimited meeting durations for up to 100 participants, seamlessly integrating with Google Calendar for scheduling convenience. Microsoft Teams supports 100 participants with unlimited group meetings for 60 minutes, featuring robust collaboration tools suited for teams and educational settings. Jitsi Meet allows unlimited participants without account creation, providing high-quality video and audio for easy access to meetings. Cisco Webex accommodates up to 100 participants in meetings, offering unlimited sessions capped at 50 minutes, along with strong security features. Zoom Zoom is one of the most popular free online video collaboration platforms available today, offering a robust set of features that cater to various meeting needs. With its free plan, you can host unlimited meetings lasting up to 40 minutes with up to 100 participants, making it perfect for small team discussions or larger conferences. The platform thrives in HD video and audio quality, ensuring clear communication, and its seamless screen sharing capabilities improve collaboration. Furthermore, Zoom’s breakout rooms allow you to split into smaller groups for focused discussions. It integrates smoothly with popular productivity tools like Slack and Google Workspace, making it an efficient choice among video conferencing software and other video meeting platforms. Google Meet Another strong contender in the domain of free online video collaboration platforms is Google Meet. This video collaboration software accommodates up to 100 participants in a single meeting, making it ideal for both personal and business interactions. You can host meetings with an unlimited duration, even though sessions are capped at 60 minutes each. Google Meet integrates seamlessly with Google Calendar, allowing you to schedule and join meetings directly from calendar invites. Key features include screen sharing, real-time captions, and a user-friendly interface that improves your experience. Furthermore, it’s accessible across various devices like computers, smartphones, and tablets, ensuring flexibility for remote collaboration. Microsoft Teams Microsoft Teams stands out with its ability to host video calls for up to 100 participants and unlimited group meetings for 60 minutes on the free plan. It integrates smoothly with other Microsoft products, offering 5GB of cloud storage for easy file sharing and collaboration. With features like instant messaging and screen sharing, it’s a practical choice for small teams and educational settings, accessible on various devices for flexible communication. Key Features Overview When you choose Microsoft Teams for your video collaboration needs, you’ll benefit from a range of key features intended to improve productivity and streamline communication. This platform supports video calls with up to 100 participants and allows unlimited group meetings for 60 minutes in the free version. You’ll furthermore get 5GB of cloud storage for easy file sharing and collaboration among team members. Instant messaging alongside video calls improves real-time discussions, making it an effective choice among video collaboration tools. In addition, screen sharing capabilities enable you to present documents and visuals seamlessly during meetings, enriching your experience with this video conferencing app. These features collectively contribute to a more cohesive and efficient team environment. Integration With Other Tools Integration with other tools is an essential aspect of Microsoft Teams, enhancing its functionality and making collaboration more efficient. With seamless integration into Microsoft 365 applications, you can easily work on Word, Excel, and PowerPoint documents without leaving the platform. The connection with OneDrive allows for easy access to shared files and real-time collaboration during video meetings. Moreover, Teams supports third-party app integrations, including popular video conferencing tools like Zoom and workflow management apps such as Trello and Asana. You can also use Microsoft Planner for task management, enabling progress tracking and task assignment right within Teams. In addition, built-in integration with SharePoint streamlines document sharing across various projects, making teamwork smoother and more organized. Slack Video Calls Slack Video Calls, particularly through Huddles, offer a straightforward way to connect with team members for quick discussions. You can easily switch between video and audio, allowing for flexible communication during sharing messages in real-time. Furthermore, since Huddles integrate with other tools within Slack, you can streamline your collaboration efforts without needing to leave the platform. Benefits of Slack Video Though many communication tools offer video calling features, Slack Video Calls—also known as Huddles—stand out for their simplicity and effectiveness, especially for small team interactions or one-on-ones. You can easily initiate a call with a simple command or by clicking the phone icon within the Slack interface. This allows for seamless switching between video meetings and messaging, improving your communication experience. Plus, there’s no need for downloads, making it hassle-free. The face-to-face interaction encourages better team dynamics and comprehension, a significant boost over traditional text-based messages. Feature Benefit Quick Setup Instant video calls without downloads Integrated Messaging Switch between chat and video easily User Limit Ideal for small team interactions Collaboration Focus Improves remote teamwork Simplicity Streamlined user experience Integrating With Other Tools When teams need to collaborate effectively, leveraging tools that work well together is essential. Slack Huddles allow you to initiate quick video calls directly within the Slack platform, enhancing communication without switching between video conferencing applications. With a simple command or the phone icon, you can start video calls with up to two participants, perfect for one-on-one conversations. Additionally, Slack integrates seamlessly with other collaboration tools, enabling efficient video collaboration by allowing you to share files and messages during calls. This integration helps maintain context, as you can access previous conversations and shared content during discussions. FreeConference FreeConference stands out as a versatile tool for online video collaboration, allowing you to host meetings with up to 100 participants without the need for any downloads. This platform thrives in providing unlimited meetings with HD video quality, ensuring a seamless experience. Moreover, it features screen and document sharing, greatly enhancing collaboration. Here’s a quick comparison of FreeConference’s features: Feature Details Participant Limit Up to 100 Meeting Quality HD Video Moderator Controls Yes, for effective management Accessibility Desktop and mobile devices With FreeConference, you get a robust option among video conferencing programs for free video collaboration online, making it easy to connect from anywhere. Dialpad Meetings Dialpad Meetings offers a practical solution for individuals and small teams looking to conduct video calls seamlessly. This video conference software includes a free version that allows unlimited meetings, though each call is limited to 45 minutes and supports up to 10 participants. This makes it particularly suitable for personal use and smaller meetings. You can join instantly on both desktop and mobile devices, ensuring easy access. Moreover, Dialpad Meetings improves your video calls with features like virtual backgrounds and unlimited audio recordings, adding a polished touch. Its intuitive interface simplifies starting and managing calls, making it user-friendly. Overall, Dialpad Meetings is a strong contender among free meeting apps for efficient communication and collaboration. TrueConf Online TrueConf Online stands out as a versatile platform for video collaboration, particularly with its free plan supporting up to six participants. You’ll appreciate the HD video quality, screen sharing, and remote desktop control features, which improve teamwork and communication. Furthermore, the ability to record calls and use shared virtual whiteboards facilitates interactive discussions, as well as easy file transfers streamline resource sharing, all without requiring any downloads for quick access. Key Features Overview When you’re looking for a reliable video collaboration platform, TrueConf Online stands out with its robust features customized for small teams and individual users. Here’s a quick overview of what makes it one of the best free video conferencing options available: Participant Limit: Free plan supports up to six participants, perfect for small teams. HD Video Quality: Enjoy clear and crisp video during your meetings. Essential Collaboration Tools: Utilize screen sharing and remote desktop control for improved teamwork. File Transfer and Recording: Share files during meetings and easily revisit discussions with recorded calls. With these features, TrueConf Online delivers a solid experience among video conferencing platforms, making it an excellent choice for effective collaboration. Use Cases and Benefits Video collaboration platforms like TrueConf Online offer a variety of use cases and benefits that cater to both small teams and individual users. With a free plan supporting video calls for up to six participants, it’s perfect for small group meetings or one-on-one discussions. The HD video quality improves your online video communication, ensuring clarity. You can boost productivity using collaboration tools such as screen sharing, remote desktop control, and file transfer. The ability to record calls allows you to revisit important discussions later. Moreover, shared virtual whiteboards facilitate interactive brainstorming sessions, making idea sharing more effective. Jitsi Meet Jitsi Meet stands out as a robust and accessible tool for video conferencing, allowing users to connect without the barriers of account creation or software downloads. This free, open-source platform supports unlimited participants and offers high-definition video and audio quality. Here are key features that make it a popular choice among video meeting apps: Screen Sharing: Easily share your screen for presentations or collaboration. Recording Options: Capture your meetings for later reference. Customizable URLs: Create public or private meetings with personalized links. Advanced Security: Benefit from end-to-end encryption for secure communications. With seamless integration into other collaboration tools, Jitsi Meet proves to be an effective solution among various video conferencing platforms, enhancing team communication and productivity. Cisco Webex Cisco Webex is a robust video collaboration platform that caters to small and medium-sized teams with its free plan, accommodating up to 100 participants in meetings. This makes it an ideal choice among video conferencing platforms. You can host unlimited meetings, each lasting up to 50 minutes, which promotes regular communication. Webex offers HD video and audio quality, along with screen sharing capabilities and real-time collaboration tools to improve your meeting experience. It seamlessly integrates with popular productivity tools like Microsoft Office, Google Workspace, and Salesforce, streamlining your workflow. Furthermore, Webex prioritizes security with features such as end-to-end encryption and compliance with industry standards, ensuring a safe environment for your virtual meetings. Meet Now If you’re looking for a straightforward way to host meetings without the hassle of scheduling, Meet Now is a valuable option. This free feature, integrated into Microsoft Teams, streamlines your web conferencing online meetings. Here are some key benefits: Instant Meetings: Host meetings on-demand without prior scheduling. Participant Capacity: Support up to 100 participants, accommodating both small and large groups. Easy Access: Join via a simple shared link, avoiding complex setup or downloads. Enhanced Collaboration: Utilize screen sharing, background effects, and chat to improve interaction. Meet Now is accessible on various devices, such as computers, tablets, and smartphones, ensuring flexibility for users in different environments. This makes it a strong contender among video conferencing platforms. Frequently Asked Questions What Is the Best Free Collaboration Tool? When choosing the best free collaboration tool, consider factors like participant limits, meeting duration, and features. For instance, Zoom supports 100 participants with HD video and breakout rooms. Microsoft Teams offers unlimited group meetings for small teams, whereas Google Meet provides seamless integration with Google contacts. If you need quick meetings, Dialpad Meetings limits calls to 45 minutes for 10 participants. Evaluate your specific needs to find the most suitable option for your team. Which Is the Best Online Collaboration Tool? Choosing the best online collaboration tool depends on your specific needs. For video conferencing, Zoom’s free plan supports up to 100 participants and includes features like breakout rooms. If you need secure file sharing, consider Dropbox, which offers 2 GB of free storage. Google Workspace provides a thorough suite for real-time collaboration, whereas Trello shines in visual task management. Finally, Loom allows you to create asynchronous video messages, enhancing communication without lengthy meetings. When You Think About Providers of Team Collaboration and Productivity Software Solutions, Which Providers Come to Mind? When you think about providers of Atlassian team collaboration and productivity software, several key names come to mind. Microsoft Teams stands out for its integration with Office products, whereas Slack is known for its messaging and collaboration features. Zoom is popular for video conferencing, and Asana provides project management tools. Trello offers a visual approach to task organization, and Google Workspace combines various productivity tools, enhancing team efficiency and communication across different platforms. What Is the Best Free Online Meeting Platform? When choosing a free online meeting platform, consider options like Zoom, which allows up to 100 participants for 40 minutes, or Microsoft Teams, which offers unlimited meetings for 60 minutes with cloud storage. Google Meet likewise supports 100 participants but has a 60-minute limit. If you need fewer participants, Dialpad Meetings permits 10 for 45 minutes. FreeConference provides unlimited meetings with HD video and no downloads required, making it user-friendly. Conclusion To conclude, choosing the right free online video collaboration platform depends on your specific needs. Whether you prioritize large participant limits with Zoom and Google Meet, integration with Microsoft Teams and Slack, or accessibility with Jitsi Meet and TrueConf Online, there’s an option for everyone. If security is your main concern, Cisco Webex and FreeConference offer reliable solutions. For spontaneous meetings, Meet Now is an excellent choice. Evaluate these platforms carefully to find the best fit for your collaboration requirements. Image via Google Gemini This article, "10 Best Free Online Video Collaboration Platforms" was first published on Small Business Trends View the full article

Meta must—quite literally—pay for endangering children across its platforms. A New Mexico jury has found Meta liable for misleading the public, exposing children to sexual exploitation, and fostering adverse mental health. Meta must pay $375 million in civil penalties for about 75,000 violations at the maximum penalty of $5,000 each. This decision marks the first time a U.S. state has successfully defeated a big tech company at trial. “The jury’s verdict is a historic victory for every child and family who has paid the price for Meta’s choice to put profits over kids’ safety,” New Mexico Attorney General Raúl Torrez said in response to the verdict. “Meta executives knew their products harmed children, disregarded warnings from their own employees, and lied to the public about what they knew. Today the jury joined families, educators, and child safety experts in saying enough is enough.” Torrez added: “The substantial damages the jury ordered Meta to pay should send a clear message to big tech executives that no company is beyond the reach of the law.” A fine of $375 million is certainly significant, but worth putting into perspective when levied against a multibillion dollar company. It represents about 1.65% of the $22.8 billion Meta reported as its net income for 2025 (not to mention its nearly $60 billion in revenue). The owner of Instagram, Facebook, and WhatsApp will face a second phase of the trial in May, sans jury. The judge will rule if Meta has created a public nuisance, potentially making the company pay additional penalties and change aspects of its platforms. The company plans to appeal the initial verdict. “We work hard to keep people safe on our platforms and are clear about the challenges of identifying and removing bad actors or harmful content,” a Meta spokesperson told Fast Company. “We will continue to defend ourselves vigorously, and we remain confident in our record of protecting teens online.” What evidence was brought against Meta at trial? The New Mexico Department of Justice started an investigation into Meta’s protections for children. The trial began early February and lasted seven weeks, as the jury heard from former employees and saw internal documents supporting the argument that Meta misled consumers about safety and enabled child sexual exploitation on its platforms. Testimonies included that of Arturo Béjar, a former Meta employee and whistleblower, the BBC reports. He testified about the disturbing experiences of his young daughter and her friends on the platforms, as well as how his pleas for increased safety went ignored at the company. In contrast, Meta argued it has taken steps toward increasing safety for young people, including the 2024 launch of Teen Accounts. Meta is also in the midst of a lawsuit specifically focused on social media addiction. The California trial accuses Meta and YouTube of exacerbating poor mental health in the defendant, identified only by the initials KGM. View the full article

Military command says it will not ‘come to terms’ with US after Washington presents 15-point plan to end warView the full article

Rycroft recommendations on foreign influence would have an outsized impact on Reform UKView the full article

Seizing Iran’s oil export hub by sea or air would choke regime but risks dragging American troops into open-ended conflictView the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The 13-inch Apple MacBook Air (2025, M4, 512GB) is down to $949 for Amazon’s Big Spring Sale, a $250 drop from its usual $1,199 and its lowest price yet, according to price trackers. This is Apple’s most accessible laptop, and an easy-to-recommend choice as a long-term machine for everyday use. Reviews back that up, with PCMag giving it an “outstanding” rating and naming it the best ultraportable laptop of 2025. Over at Lifehacker, senior tech editor Jake Peterson has also pointed out in his coverage that this Air is a better value for most buyers than stepping up to a MacBook Pro, especially at a discount like this. Apple MacBook Air (2025) $949.00 at Amazon $1,199.00 Save $250.00 Get Deal Get Deal $949.00 at Amazon $1,199.00 Save $250.00 The M4 chip keeps things feeling quick in everyday use. You can move between a bunch of tabs, documents, and light edits without things getting stuck or slowing down. Apple has also made 16GB of RAM the standard this time, which helps the laptop hold up better over time. It’s the kind of change you notice after a few months, when everything still runs the way it did on day one, even if you’re someone who leaves apps open in the background. The 13.6-inch Liquid Retina display is also easy to like. Text looks crisp, colors feel natural, and it’s bright enough to use comfortably in most lighting. Using it day to day feels straightforward—the keyboard is comfortable enough that you don’t think about it much, and Touch ID makes small things like unlocking or approving downloads faster. You also get Wi-Fi 6E and MagSafe charging, so you can free up the two Thunderbolt 4 ports for accessories. Those ports can also drive up to two external 6K displays, which is more flexibility than older Air models offered. That said, the port selection is limited to two USB-C connections, so using multiple peripherals often means adding a hub. Storage is fixed at 512GB unless you pay more upfront, and upgrades get expensive quickly within Apple’s ecosystem. This also is not built for heavy, sustained workloads like advanced video editing or 3D rendering, where a MacBook Pro is still the better fit. But for everyday use, this covers a wide range of tasks without feeling restrictive, and the combination of performance, display quality, and battery efficiency makes it the best MacBook for most people. Our Best Editor-Vetted Amazon Big Spring Sale Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Sony WH1000XM6- Best Wireless Noise Canceling Headphones — $398.00 (List Price $459.99) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $299.00 (List Price $399.00) Blink Video Doorbell Wireless (Newest Model) + Sync Module Core — $35.99 (List Price $69.99) Ring Indoor Cam Plus 2K Wired Security Camera (White) — $39.99 (List Price $59.99) Fire TV Stick 4K Max Streaming Player With Remote — $34.99 (List Price $59.99) Amazon Kindle Colorsoft 16GB 7" eReader (Black) — $169.99 (List Price $249.99) Deals are selected by our commerce team View the full article

Does schema markup really benefit AI search optimization? Some suggest it can 3x your citations or dramatically boost AI visibility. But when you dig into the evidence, the picture is far more nuanced. Let’s separate what’s known from what’s assumed, and look at how schema actually fits into an AI search strategy. How schema fits into AI search now Search is shifting from surfacing a SERP with blue links to AI Overviews, generative answers, and chat‑style summaries that collate content in addition to links. To get your content to appear in this model, your site has to be understood as entities — singular, unique things or concepts, such as a person, place, or event — and the relationships between them, not just strings of text.​ Schema markup is one of the few tools SEOs have to make those entities and relationships explicit and understandable for an AI: This is a person, they work for this organization, this product is offered at this price, this article is authored by that person, etc.​ For AI, three elements matter the most: Entity definition: Which brands, authors, services, or SKUs exist on the page. Attribute clarity: Which properties belong to which entity (e.g., prices, availability, ratings, job titles).​ Entity relationships: How entities connect (e.g., offeredBy, worksFor, authoredBy, and sameAs schema tags).​ When schema is implemented with stable values (@id) and a structure (@graph), it starts to behave like a small internal knowledge graph. AI systems won’t have to guess who you are and how your content fits together, and will be able to follow explicit connections between your brand, your authors, and your topics.​ Dig deeper: Why entity authority is the foundation of AI search visibility Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with How AI search platforms use schema Two major platforms have confirmed that schema markup helps their AIs understand content. For these platforms, it is confirmed infrastructure, not speculation. Google AI Overviews: In April 2025, the Google Search team said that structured data gives an advantage in search results. Microsoft Bing Copilot: Fabrice Canel, principal product manager at Microsoft Bing, confirmed in March 2025 that schema markup helps Microsoft’s LLMs understand content for Copilot. What about ChatGPT, Perplexity, and other AI search platforms? We don’t know how these platforms use schema yet. They haven’t publicly confirmed whether they preserve schema during web crawling or use it for extraction. The technical capability exists for LLMs to process structured data, but that doesn’t mean their search systems do. Dig deeper: When and how to use knowledge graphs and entities for SEO Research on schema and AI Here are a few studies that show how schema can benefit AI search. Citation rates A December 2024 study from Search/Atlas found no correlation between schema markup coverage and citation rates. Sites with comprehensive schema didn’t consistently outperform sites with minimal or no schema markup. This doesn’t mean schema is useless, it means schema alone doesn’t drive citations. LLM systems appear to prioritize relevance, topical authority, and semantic clarity over whether content has structured markup. Extraction accuracy A February 2024 Nature Communications study found that LLMs extract information more accurately when given structured prompts with defined fields versus unstructured “extract what matters” instructions. Put differently, LLMs perform best when you give them a structured form to fill out, not a blank canvas. When models are asked to extract into predefined fields, they make fewer errors than when told to simply “pull out what matters.” Schema markup on a page is the web equivalent of that form: a set of explicit entity, brand, product, price, author, and topic fields that a system can map to, rather than inferring everything from unstructured prose. What the research tells us This tells us that LLMs have the technical capability to process structured data more accurately than unstructured text. However, this doesn’t tell us whether AI search systems preserve schema markup during web crawling, whether they use it to guide extraction from web pages, or whether this results in better visibility. The leap from “LLMs can process structured data” to “web schema markup improves AI search visibility” requires assumptions we can’t verify for most platforms. For Microsoft Bing and Google AI Overviews, schema likely improves extraction accuracy, since they’ve confirmed they use it. For other platforms, we don’t have confirmation of actual implementation. Dig deeper: Entity-first SEO: How to align content with Google’s Knowledge Graph Get the newsletter search marketers rely on. See terms. What we don’t know about schema and AI search AI search is so new — for example, ChatGPT search only launched in October 2024 — that companies haven’t disclosed their indexing methods. Measurement is difficult with non-deterministic AI responses. There are significant gaps in what we can verify. To date, there are no peer-reviewed studies on schema’s impact on AI search visibility, or controlled experiments on LLM citation behavior and schema markup. OpenAI, Anthropic, Perplexity, and other platforms besides Microsoft or Google haven’t published their indexing methods. This gap exists because AI search is genuinely new (ChatGPT search launched in October 2024), companies don’t disclose indexing methods, and measurement is difficult with non-deterministic AI responses. How schema builds an entity graph In traditional SEO, many implementations stop at adding Article or Organization markup in isolation. For AI search, the more useful pattern is to connect nodes into a coherent graph using @id. For example:​ An Organization node with a stable @id that represents your brand. A Person node for the author who works for your organization. An Article node authoredBy that person and publishedBy that organization, with about properties that declare the main topics. { "@context": "https://schema.org", "@graph": [ { "@id": "https://example.com/#organization", "@type": "Organization", "name": "Example Digital" }, { "@id": "https://example.com/#person-jane-doe", "@type": "Person", "name": "Jane Doe", "worksFor": { "@id": "https://example.com/#organization" } }, { "@type": "Article", "@id": "https://example.com/blog/schema-markup-ai-search", "headline": "Schema Markup for AI Search", "author": { "@id": "https://example.com/#person-jane-doe" }, "publisher": { "@id": "https://example.com/#organization" } } ] } That connected pattern turns your schema from a set of disconnected hints into a reusable entity graph. For any AI system that preserves the JSON‑LD, it becomes much clearer which brand owns the content, which human is responsible for it, and what high‑level topics it is about, regardless of how the page layout or copy changes over time.​ AspectTraditional SEO schemaEntity graph schemaStructureSingle @type object per page@graph array of interconnected nodes ​Entity IDNone (anonymous)Stable @id URLs for reuse across site RelationshipsNested, one‑way (author: “name”)Bidirectional via @id refs (worksFor, authoredBy) ​Primary benefitRich snippets, SERP CTR ​Entity disambiguation, extraction accuracy for AI ​​AI impactMinimal (tokenization often strips) Makes site a unified knowledge graph source if preserved ImplementationEasy, page‑by‑pageRequires site‑wide @id consistency ​ Dig deeper: How structured data supports local visibility across Google and AI Recommendations for implementing schema for AI search For AI search, the best way to position schema right now is to: Make entities and relationships machine-readable for platforms that preserve and use structured data (confirmed for Bing Copilot and Google AI Overviews). Reduce ambiguity around brand, author, and product identity so that extraction, when it happens, is cleaner and more consistent. Complement topical depth, authority, and clear brand signals, not replace them. Use schema markup for: Improving visibility in Bing Copilot. Supporting inclusion in Google AI Overviews. Enhancing traditional SEO. Making content easier to parse (good practice regardless of AI). Maintaining a low-cost implementation with potential upside as platforms evolve. However, don’t expect: Guaranteed citations in ChatGPT or Perplexity. A dramatic visibility lift from schema alone. Schema to compensate for weak content or low authority. Priority schema types (based on platform guidance) include: Organization (brand entity identity). Article or BlogPosting (content attribution and authorship) Person (author authority and entity connections). Product or Service (commercial entity clarity). FAQPage (Q&A content formats). Dig deeper: The entity home: The page that shapes how search, AI, and users see your brand See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Implement schema for AI search today Schema markup is infrastructure, not a magic bullet. It won’t necessarily get you cited more, but it’s one of the few things you can control that platforms such as Bing and Google AI Overviews explicitly use. The real opportunity isn’t schema in isolation. It’s the combination of structured data with proper entity relationships, high-quality, topically authoritative content, clear entity identity and brand signals, and the strategic use of @graph and @id to build entity connections. View the full article

This marks the eighth year Fast Company’s Best Workplaces for Innovators will recognize companies and organizations from around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. Honorees will appear in our Fall 2026 issue as well as on fastcompany.com. The final deadline for applications to this year’s Best Workplaces for Innovators program is fast approaching – Friday, March 27, at 11:59 pm PT. In addition to ranking the world’s Best Workplaces for Innovators, we will recognize companies in 19 different categories, , including a brand new category that focuses on “skilled labor” – companies that depend heavily on talented employees with the kinds of increasingly coveted technical expertise acquired through votech training and trade schools. Other new categories this year include: cybersecurity and enterprise software; industrial and manufacturing; technology and science; advertising, marketing, and PR; biotech, healthcare, and life sciences; financial services and fintech Fast Company editors evaluate every application to determine which companies have created the most comprehensive internal cultures for innovation, based on investment and existing programs that identify and develop promising ideas. For more than a decade, Fast Company has been recognizing outstanding achievement in business innovation with its annual awards programs. In addition to Best Workplaces for Innovators, Fast Company’s Most Innovative Companies, Innovation by Design, World Changing Ideas, Brands That Matter, and the Next Big Thing in Tech lists have celebrated thousands of organizations transforming industries and shaping society through paradigm-shifting products, insights, or services. What differentiates Best Workplaces for Innovators from existing best-places-to-work lists is that it goes beyond benefits, competitive compensation, and collegiality (mere table stakes in today’s brutally competitive talent marketplace) to identify which companies are actively creating and sustaining the kinds of innovative cultures that many top employees value even more than money. Places where they can do the best work of their careers and improve the lives of hundreds, thousands, even millions of people around the world. Start your Best Workplaces for Innovators application here. For more information on applying, see the FAQs. The final deadline to apply isn’t until March 27, but all applications submitted by Friday, February 20, at 11:59 pm receive the preferred rate. To sign up for Best Workplaces for Innovators notifications, register here. View the full article

A New Mexico jury determined Tuesday that Meta knowingly harmed children’s mental health and concealed what it knew about child sexual exploitation on its social media platforms, a verdict that signals a changing tide against tech companies and the government’s willingness to crack down. The landmark decision comes after a nearly seven-week trial, and as jurors in a federal court in California have been sequestered in deliberations for more than a week about whether Meta and YouTube should be liable in a similar case. New Mexico jurors sided with state prosecutors who argued that Meta — which owns Instagram, Facebook and WhatsApp — prioritized profits over safety, and violated parts of the state’s Unfair Practices Act. The jury agreed with allegations that Meta made false or misleading statements and also agreed that Meta engaged in “unconscionable” trade practices that unfairly took advantage of the vulnerabilities of and inexperience of children. How much Meta owes Jurors found there were thousands of violations, each counting separately toward a penalty of $375 million. That’s less than one-fifth of what prosecutors were seeking. Meta is valued at about $1.5 trillion and the company’s stock was up 5% in early after-hours trading following the verdict, a signal that shareholders were shrugging off the news. Juror Linda Payton, 38, said the jury reached a compromise on the estimated number of teenagers affected by Meta’s platforms, while opting for the maximum penalty per violation. With a maximum $5,000 penalty for each violation, she said she thought each child was worth the maximum amount. What will change on Meta’s platforms The social media conglomerate won’t be forced to change its practices right away. It will be up to a judge — not a jury — to determine whether Meta’s social media platforms created a public nuisance and whether the company should pay for public programs to address the harms. That second phase of the trial will happen in May. A Meta spokesperson said the company disagrees with the verdict and will appeal. “We work hard to keep people safe on our platforms and are clear about the challenges of identifying and removing bad actors or harmful content,” the spokesperson said. “We will continue to defend ourselves vigorously, and we remain confident in our record of protecting teens online.” Attorneys for Meta said the company discloses risks and makes efforts to weed out harmful content and experiences, while acknowledging that some bad material gets through its safety net. Other lawsuits against Meta New Mexico’s case was among the first to reach trial in a wave of litigation involving social media platforms and their impacts on children. More than 40 state attorneys general have filed lawsuits against Meta, claiming it’s contributing to a mental health crisis among young people by deliberately designing Instagram and Facebook features that are addictive. “Meta’s house of cards is beginning to fall,” said Sacha Haworth, executive director of watchdog group The Tech Oversight Project. “For years, it’s been glaringly obvious that Meta has failed to stop sexual predators from turning online interactions into real world harm.” Haworth pointed to whistleblowers like Arturo Béjar, as well as unsealed documents and other evidence, saying it painted a damning picture. New Mexico’s case relied on an undercover investigation where agents created social media accounts posing as children to document sexual solicitations and Meta’s response. The lawsuit, filed in 2023 by New Mexico Attorney General Raúl Torrez, also said Meta hasn’t fully disclosed or addressed the dangers of social media addiction. Meta hasn’t agreed that social media addiction exists, but executives at trial acknowledged “problematic use” and say they want people to feel good about the time they spend on Meta’s platforms. “Evidence shows not only that Meta invests in safety because it’s the right thing to do but because it is good for business,” Meta attorney Kevin Huff told jurors in closing arguments. “Meta designs its apps to help people connect with friends and family, not to try to connect predators.” Tech companies have been protected from liability for content posted on their social media platforms under Section 230, a 30-year-old provision of the U.S. Communications Decency Act, as well as a First Amendment shield. New Mexico prosecutors say Meta still should be responsible for its role in pushing out that content through complex algorithms that proliferate material that is harmful for children. “We know the output is meant to be engagement and time spent for kids,” prosecution attorney Linda Singer said. “That choice that Meta made has profound negative impacts on kids.” What the New Mexico jury reviewed The New Mexico trial examined a raft of Meta’s internal correspondence and reports related to child safety. Jurors also heard testimony from Meta executives, platform engineers, whistleblowers who left the company, psychiatric experts and tech safety consultants. The jury also heard testimony from local public school educators who struggled with disruptions linked to social media, including sextortion schemes targeting children. In reaching a verdict, the jury considered whether social media users were misled by specific statements about platform safety by Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri and Meta global head of safety Antigone Davis. Jurors also considered Meta’s failure to enforce its ban on users under 13, the role of its algorithms in prioritizing sensational or harmful content, and the prevalence of social media content about teen suicide. ParentsSOS, a coalition of families who have lost children to harm caused by social media, called the verdict a “watershed moment.” “We parents who have experienced the unimaginable — the death of a child because of social media harms — applaud this rare and momentous milestone in the years-long fight to hold Big Tech accountable for the dangers their products pose to our kids,” the group said in a statement. Associated Press writer Barbara Ortutay contributed to this report. —Morgan Lee, Associated Press View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The DJI Osmo 360 Essential Combo is down to $389.35 for Amazon’s Spring Sale (March 25 through March 31), a sizable drop from its usual $599. This bundle gives you more than just the camera. You get the Osmo 360 itself, an invisible selfie stick, a protective pouch, a rubber lens guard, a charging cable, and an extra battery pack. DJI is also discounting other versions like the Skiing, Cycling, and Vortex combos, but the Essential kit covers most general use cases without locking you into one activity. DJI Osmo 360 Essential Combo 360 camera with native 8K 360° video and extra batteries $389.35 at Amazon $599.00 Save $209.65 Get Deal Get Deal $389.35 at Amazon $599.00 Save $209.65 At this price, it sits closer to midrange action cameras while offering something those cameras don’t: full 360-degree capture. The Osmo 360’s main draw is its ability to record native 8K 360 footage at 30fps. That gives you enough resolution to crop and reframe clips later without losing too much detail. In practice, it means you can shoot first and decide your angles after. Battery life is decent for a compact camera, with DJI estimating it at around 100 minutes when shooting 8K, and up to 190 minutes if you drop to 6K at 24fps. The included extra battery in the Essential Combo helps stretch that further. The invisible selfie stick does exactly what it promises by removing itself from footage automatically, so you get that floating third-person perspective without editing. There’s also a SuperNight mode for low-light scenes, slow-motion recording up to 100 fps, and a selfie mode for wide-angle clips. You also get 105GB of built-in storage (though you can expand it when needed), which is a practical addition, especially if you forget a microSD card. The OLED touchscreen is bright enough for outdoor use, and at around 0.4 pounds, the camera stays easy to carry for long shoots. That said, 8K 360º footage sounds great, but it demands more storage and editing time, and while DJI’s app is fairly approachable, working with 360-degree video adds extra steps compared to standard video. Also, low-light performance improves with SuperNight mode, but it does not fully match traditional action cameras with larger sensors. Still, at $389.35, the overall package feels more accessible, and it’s a good entry point into 360º video if you’re willing to spend a bit more time editing. Our Best Editor-Vetted Amazon Big Spring Sale Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Sony WH1000XM6- Best Wireless Noise Canceling Headphones — $398.00 (List Price $459.99) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $299.00 (List Price $399.00) Blink Video Doorbell Wireless (Newest Model) + Sync Module Core — $35.99 (List Price $69.99) Ring Indoor Cam Plus 2K Wired Security Camera (White) — $39.99 (List Price $59.99) Fire TV Stick 4K Max Streaming Player With Remote — $34.99 (List Price $59.99) Amazon Kindle Colorsoft 16GB 7" eReader (Black) — $169.99 (List Price $249.99) Deals are selected by our commerce team View the full article

Shares of Arm Holdings plc (Nasdaq: ARM) are surging this morning after the semiconductor design firm announced it will begin making its own chips for AI workloads. The move from chip designer to chipmaker represents the most significant shift in the company’s business model in its 35-year history. Here’s what you need to know. Arm ravamps its business model For over three decades, the British semiconductor firm had one primary business model: it designed chips and then licensed those designs to other companies, including Apple and Qualcomm, which would then make their own semiconductors based on Arm’s designs. Under this business model, Arm essentially made the blueprints that other companies followed to make their own chips. And every time a company made a chip with Arm’s blueprint, Arm earned a licensing fee. That license fee amounted to about 5% per chip made with Arm’s blueprint, according to Bloomberg, meaning that if a chip cost $100, ARM made about $5 from it. But now Arm has announced that it will no longer be just a chip blueprint company. It will also begin making and selling its own chips directly to customers, and those chips will be designed to run AI workloads. The Arm AGI CPU is built for the agentic AI era At an event yesterday in San Francisco, Arm CEO Rene Haas announced the pivot in the company’s business model, revealing the Arm AGI CPU. The chip is specifically designed for AI data center customers who need as much processing power as possible to run agentic AI systems. This means that despite Arm’s designs being the blueprint for many of the CPUs found in laptops and smartphones, including Apple’s iPhone, the company’s first self-made chip will not be destined for those gadgets. Instead, the company is focusing on making the chips that so-called hyperscalers need to power their data centers. “Today marks the next phase of the Arm compute platform and a defining moment for our company,” Haas said, announcing the pivot. “With the expansion into delivering production silicon with our Arm AGI CPU, we are giving partners more choices all built on Arm’s foundation of high-performance, power-efficient computing, to support agentic AI infrastructure at global scale.” Arm said it developed the chip alongside Meta to optimize its performance with the company’s existing AI infrastructure, and that the AGI CPU will enable “more efficient orchestration in large-scale AI systems.” Arm also stands to benefit greatly from becoming a chipmaker. While its blueprint business model earns it about 5% in license fees per chip, Arm’s Chief Financial Officer Jason Child said its profits from self-made chips could reach around 50% per chip. Of course, Arm’s move, while creating a new profitable revenue stream for the company, might also upset some of its customers who pay large sums to the company through its legacy chip blueprint business model, including Qualcomm and Nvidia. These companies use Arm blueprints to produce some of their own chips, which they then sell to third parties. However, now that Arm is in the chipmaking business, its customers might see their blueprint provider as a direct competitive threat as well. Yet given that roughly 10x more profit that Arm can potentially make selling their own chips versus just licensing chip designs, it’s no wonder Arm does mind ruffling its existing customers’ feathers. ARM stock price jumps 13% on AI chipmaking pivot Since Arm announced yesterday that it was entering the chipmaking business, the company’s stock price has spiked. Yesterday, ARM stock closed down about 1.4% to just under $135 per share. But once investors digested news of the company’s first AI chip, its stock price rose dramatically. As of the time of this writing, in pre-market trading, ARM shares are now up 13% to $152.50 per share. That is a price point ARM shares have not seen since November. And investors have a right to be optimistic if Arm’s revenue forecasts for the new chip are accurate. As CNBC notes, Arm says it expects its new AI chip offering to generate roughly $15 billion in annual revenue by 2031. Combine that new revenue with the revenue from Arm’s blueprint business, and the company could see revenue of up to $25 billion annually by 2031. To put that number in perspective, Arm generated just $4 billion in revenue in 2025. Before today’s stock price jump, ARM shares were already off to a good start in 2026. As of yesterday’s close, ARM shares had risen more than 21% year to date. Over the past 12 months, ARM shares were up 8% as of yesterday’s closing price. View the full article

Ryan Coogler, Zinzi Coogler, and Sev Ohanian, the founders of Proximity Media, share their top leadership tips for creatives. View the full article

Tubi CEO Anjali Sud shares insights on the toughest decisions every leader faces, from balancing risk with innovation to navigating uncertainty in a fast-changing industry—offering a rare glimpse into the mindset required to lead a top streaming platform. View the full article

Pistol squats are among the bodyweight strength world’s most impressive feats, right next to things like backflips or a perfect handstand. Well, I can’t do those other two, but I can knock out a bunch of pistol squats. Let’s talk about what goes into one, and what it will take to get you there. What is a pistol squat?A pistol squat is a one-legged squat, where the free leg (the one you are not squatting with) is held straight out in front of you. (I imagine the name comes from the idea that your leg, sticking out in front, resembles the barrel of a pistol.) To do a pistol squat: Raise one leg (say, your left) straight out in front of you. Keeping that leg out in front of you, and your torso upright, bend your standing (right) leg until your hip joint is at or below the level of your knee. With the leg still out in front of you, not touching the ground, stand back up. Pistol squats are often done free-handed, but it’s OK (by me, the self-appointed queen of pistol squats) to hold the toe of the free leg with your hand. Pistol squats are ideally done with the free leg completely straight, but it’s also OK to bend that knee a bit if you need to. Pistol squats are most commonly done without weight, but you can also do them with a weight, such as a kettlebell, in your hands. (This makes the balance easier, but requires a bit more strength to stand up.) You don’t need to do your pistol squats “ass to grass” (with your butt nearly touching the ground), but you can if you want. It’s more impressive that way. Some people, seeing this description, will go “oh, like this?” and just bust one out. For a select few of us, this is an easy move. But for most of the population, it’s really hard! It takes strength, balance, and mobility to do a pistol squat well. So let’s break down the component, and talk about how to work your way up to a full pistol squat. Strengthen your quadsLet’s cover the most obvious thing first. To squat down and up on one leg, that one leg needs to be able to support the weight of your whole body. In other words, that leg is working twice as hard as if you were doing a normal squat with both feet on the ground. Many leg muscles are involved in squats, but the star of pistol squats is a muscle group called the quadriceps. That's a group of four muscles on the front of your thigh. I have a list here of my favorite quad exercises, from goblet squats to barbell squats, and even one or two that don't have "squat" in the name. (The leg press machine is great.) Mathematically, I figure that if you can squat with a barbell on your back that is equal to your own body weight, then your legs are probably strong enough to each do a pistol squat unweighted. That's a minimum, though—the stronger your legs are, the easier pistols will be. How to work up to it: Build your leg strength with the quad exercises of your choice. Barbell squats are great, but I’d especially recommend single-leg quad work. Speaking of which... Work on single-leg strengthJust being good at two-legged squats does not guarantee you have all the strength you need to squat on one leg. Moving your body up and down requires strength mainly from your quads, as we discussed. But when you’re on one leg, you also need: Abductor strength (using the muscles of your butt and the outside of your hips) to keep your leg from collapsing inward. Adductor strength (in your inner thigh muscles) to assist the quads and to counterbalance the abductors. Hip flexor strength (in the muscles that attach to the front of your thigh), to hold your free leg up in the “pistol” position. How to work up to it: You can target each muscle directly, but you’ll get a really good bang for your buck by doing unilateral (one-sided) leg exercises like: Step-ups, increasing the height of the box over time, and adding weight as needed Lunges (forward and/or reverse) Bulgarian split squats (with your back foot on a bench) or any other type of split squat Step-downs, in which you control the lowering-down portion of the movement and then use your free leg to help push you back up to the top Shrimp squat progressions, using your free leg behind you Pistol squats to a box, where you sit down on a box or bench behind you and then stand back up using only one leg (I sometimes call these “one-leg stand-ups”). If the box is fairly tall, these are a lot easier than regular pistol squats. All of these exercises can be weighted, if you like. Hold dumbbells in your hands for step-ups, or rack a kettlebell on your shoulder for the box pistols. While you work on your hip flexor strength (seated and hanging leg raises are great, by the way), you can take them out of the equation for the moment by holding your toes with your hand as you descend into your squat. Improve your balanceAs you’re doing all of these one-legged exercises, you may find it difficult just to stay balanced on one foot. That’s normal! Single leg balance is, fortunately, a skill you can improve very quickly. Practice standing on one foot, imagining your foot as a tripod (big toe, little toe, heel) or do as I do and imagine you’re wearing quad roller skates and try to balance your weight between the four wheels at the four corners of your feet. One-legged exercises will help you build this balance, but so will standing balance exercises, like standing on one foot while you brush your teeth. Once you’re stable standing up, try moving around and bending your knee. Notice how you have to move your butt back and chest forward to stay balanced as your knee bends. This will become very important. How to work up to it: All of those single-leg exercises mentioned above will give you lots of balance practice. You can also practice balancing on one leg as you bend that leg (even if you can’t get all the way down into a squat). Want one more tip? Practice holding the bottom position of the pistol squat, even if you have to get down on the ground with your hands for now. Do some mobility workPistol squats are most impressive when they’re done “ass-to-grass,” going as far down as your body will allow. This means your butt is nearly touching your shoes, and typically your knees will need to go pretty far forward of your toes. (And no, you won’t ruin your knees by putting your knees over your toes.) The most common thing preventing people from getting into a deep squat is ankle mobility. For your butt to get low, your shins have to tilt forward. To keep your foot flat on the ground while your shins tilt forward, the Achilles tendon at the back of your ankle needs to be able to stretch a good bit. How to work up to it: Here are some tips for ankle mobility, which include stretches but also a few quick fixes like wearing shoes with an elevated heel. As you descend into a pistol squat position, take note of whether you feel resistance anywhere else. Depending on your body proportions, you may need to stretch or build strength in other areas. Practice is crucialFinally, we come to the truth that skilled movements take practice. The stronger and more mobile you are, the less practice it may take, but ultimately you need to learn how to do a pistol squat. Being able to balance on one foot while standing up isn’t the same thing as being able to balance when you’re fully in the squat position, and you’ll have to be able to balance as you descend through all the positions in between. As you practice your pistols, you may find that pausing at the bottom helps you to regain stability before standing back up; or you may find that you prefer to get a quick bounce out of the bottom to send you back up. How to work up to it: One way to practice before you’ve gotten the full move down is to lower yourself down on one leg, roll onto your back, and then try to roll forward again, balance on your foot and stand up. This gives you some momentum, which helps when you don’t quite have the strength to accelerate yourself upward yet. Ultimately, there’s no one-size-fits-all answer to how to get your first pistol squat. Some people have the strength but are missing the mobility, or vice versa. Some people are at a disadvantage in one way but have an advantage somewhere else; for example, I have mile-long thighbones, which means I have to get into a pretty extreme knees-over-toes position, but I also have good enough ankle mobility to get there and to be strong in that position. Figure out what you’re missing, and eliminate your weak points. And if you aren’t sure what your weak point is, just work on everything. You’ll get there soon enough. View the full article

You know the feeling. You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook rate drops, and you’re suddenly back at the drawing board. Some call it creative fatigue. On TikTok, it’s closer to creative exhaustion. A TikTok ad’s “half-life” is shorter than any other platform. If you’re still treating it like a Meta ad campaign, you’ll lose. To win, treat creative like a supply chain, not a campaign asset. Why TikTok creative decays so quickly On intent-based platforms like Google, Amazon, or Pinterest, people search for things. On social platforms, people look for family, friends, and other people. On TikTok, above all, people go for entertainment (though they still discover things and people). TikTok’s algorithm favors variety, and you consume content at lightning speed. The moment something feels repetitive or stale, you swipe. Your creative decays faster because the platform runs on high-velocity novelty. You’re competing with thousands of creators and brands. If your process relies on long feedback loops — from storyboarding to shooting to editing — you’ll fall behind. By the time your ad goes live, the trend has shifted, the audio is dated, the hooks are stale, and your audience has moved on. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Creative as a supply chain To keep up, treat your creative like a fast supply chain: Raw materials: Your footage — b-roll, unboxings, natural, unpolished reactions. Processing: Rapid assembly with trending hooks, visuals, audio, and varied CTAs. Distribution: High-volume testing to see what the algorithm picks up. Source: Basic Fun Toys TikTok Ad Use ongoing content capture to avoid bottlenecks and keep up with TikTok’s shrinking content half-life. Modular creative: Record five hooks, three body segments, and four CTAs. Get 60 ad permutations from one hour of filming. Block time on your calendar to shoot. Creator-in-residence: Don’t rely on one-off shoots. Hire creators in-house or on retainer to capture footage and document the brand daily. Make content creation more efficient and effective. The 80/20 fidelity rule: Keep 80% of your content lo-fi and native, as if it were shot on a phone. Use the other 20% for higher-production, polished hero assets. Blend into the feed, maximize performance, and elevate your brand where it matters. Dig deeper: Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative Get the newsletter search marketers rely on. See terms. The anatomy of a modular TikTok ad Every high-performing TikTok ad can be broken down into three distinct modules. The hook (0:00-0:03) The most volatile part. It stops the scroll and fatigues fastest. Film 5–7 variations for each concept. Use pattern interrupts—start mid-action, zoom in, throw a box. Try a negative constraint: “Stop doing [common mistake] if you want [result].” Use green screen reactions with trending news or customer reviews as the backdrop, with your commentary over it. Strong statements and questions keep it open-ended. The body (0:04-0:15) This is where you retain attention, deliver value, and show the “why” or “how.” It’s more educational or narrative and lasts longer than the hook. Test “us vs. them” in a split-screen showing your product solving a common problem. Test first-person use in real settings—at home, in the kitchen, outside, at the gym, or at work. The CTA (last 3-5 seconds) This is where you close. Test psychological triggers to see what moves the needle: Use scarcity: “Our last drop sold out in 48 hours—don’t miss this one.” Test low-friction angles: “Take the 2-minute quiz to find your best fit.” Offer incentives beyond “Shop Now” or “Link in bio”: “Use code (X) for (% off) your first order.” When a winning ad fatigues, don’t kill it. Keep the body and CTA, swap in a new hook. TikTok weights the first seconds for audience matching — use that to reset fatigue and extend performance. When to pause or reallocate A common mistake is cutting an ad too soon and missing its potential—or letting it run too long and wasting budget. Your intuition matters, but TikTok’s algorithm sees more. An ad may fatigue with one audience and find a second life with another, so don’t give up too quickly. Here’s when to pause and when to move it elsewhere: Kill signal: If your thumb-stop rate (3-second views/impressions) drops below your benchmark for three straight days, your hook isn’t working—pause it. If your hook is very fast, use 2-second views/impressions. Iterate signal: If engagement is high but conversions are low, your creative may work, but your offer, CTA, or landing page is adding friction. Algorithm reallocation: Before you delete any asset, test broad targeting — especially with Smart+ campaigns. Let the algorithm find a new audience that hasn’t seen your ad and compare performance to manual targeting. Source: TikTok With fast iteration cycles, your TikTok budget can’t be static. Dedicate 20% to 30% of your monthly budget to testing new creative concepts. This budget isn’t for hitting your target ROAS — it’s for buying data and insight. Once you find a winner, move it into scaling campaigns. This prevents performance from dropping when a single creative hits its half-life. Dig deeper: How to use TikTok Creator Search Insights to find content opportunities See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Keep on capturing Brands winning on TikTok aren’t the ones with the biggest budgets or name recognition. They create and test the most. Capture everything—packaging, shipping, unboxings, product use, customer testimonials—as raw material in your creative supply chain. Shorten the distance between a brand event and launch. The shrinking ad half-life won’t slow you down. It will become your advantage. View the full article

Sundar Pichai is guiding Google through the AI revolution with a leadership style that balances bold innovation with thoughtful responsibility. View the full article

Steve Huffman, CEO of Reddit and cofounder alongside Alexis Ohanian, speaks with Fast Company about what it takes to be an effective leader. He explains why imposter syndrome isn’t necessarily a bad thing and how his first job helped shape his leadership style. View the full article

This is ‘The Truth About Leadership,’ Fast Company’s latest video series, where CEOs and industry leaders speak honestly and candidly about what it’s really like to be at the top. No corporate jargon—just real talk. First up: Alex Cooper, host of Call Her Daddy and founder and CEO of Unwell. View the full article

The UK’s central bank is making a Maradona-like feint with hawkish monetary policy signals View the full article

Google has released the March 2026 spam update on March 24, 2026 at around 3:20 pm ET. This update applies globally and to all languages and will take a few days (not weeks) to complete.View the full article

Google had made a few changes to its SEO developer help documentation. First it documented how Google Search handles and processes robots meta tags outside the HTML head. Second, it added more supported properties for Discussion Forum and QA Page markup.View the full article