All Activity

Key Takeaways Definition of Meeting Minutes: Meeting minutes are documented records summarizing key discussions, decisions, and action items from meetings, crucial for transparency and accountability. Roles and Importance: They enhance communication within teams, provide a reliable historical record, and promote accountability, serving as a basis for future discussions and follow-ups. Key Components: Effective meeting minutes should include attendees, agenda items, decisions made, and assigned action items, ensuring comprehensive and organized documentation. Writing Best Practices: Use concise and clear language, and maintain a standard format for easy readability—starting with essential details like date and attendees, followed by structured summaries. Impact on Productivity: Well-crafted meeting minutes contribute to a culture of collaboration, help track progress on tasks, and ensure that team members are aligned towards common goals. Meeting minutes are more than just a record of what happened during a meeting; they’re essential tools for effective communication and accountability. Whether you’re in a corporate setting, a nonprofit organization, or even a casual group, understanding what meeting minutes entail can significantly enhance your productivity and decision-making processes. These concise summaries capture key discussions, decisions made, and action items assigned, ensuring everyone stays on the same page. By keeping accurate meeting minutes, you not only create a valuable reference for future discussions but also foster a culture of transparency and collaboration within your team. Let’s dive into what meeting minutes are, why they matter, and how to create them effectively. What Are Meeting Minutes? Meeting minutes are documented records that capture the essential details of discussions that take place during meetings. These records include key points, decisions made, action items assigned, and relevant dates. Accurate meeting minutes provide you with a clear reference for follow-up actions, ensuring that everyone remains informed and aligned. Meeting minutes serve several purposes in a small business context. They promote accountability by tracking who is responsible for specific tasks or projects. They facilitate communication among team members, serving as a centralized document that can be referred to later. By documenting decisions, you create a trail that can be useful for future reviews or audits. Creating effective meeting minutes involves clear organization and concise language. Start by including the date, time, and participants of the meeting. Follow this with a summary of discussions, focusing on critical decisions and assigned action items. For example, if the team discusses a new marketing strategy, note the plan, the responsible team members, and any deadlines. Having well-crafted meeting minutes enhances your small business’s operational efficiency. They can assist in goal setting, tracking progress, and fostering collaboration among your team. Importance of Meeting Minutes Meeting minutes play a vital role in enhancing communication and providing a reliable record for small businesses. They ensure clarity and accountability among team members. Enhancing Communication Meeting minutes create a framework for clear communication within your team. By summarizing key discussions, decisions, and action items, you provide a tangible reference that keeps everyone aligned. When members review the minutes, they stay informed about conversations relevant to the direction of your small business. You prevent misunderstandings and confusion, which is crucial for maintaining productivity. Clear meeting summaries also facilitate better onboarding for new employees, allowing them to catch up on prior discussions swiftly. Providing a Record Meeting minutes serve as a historical record of your small business’s decision-making processes. They capture vital details, such as attendees, agenda items, and assigned tasks, creating a documented trail of accountability. You can refer back to these records to track progress on action items or justify decisions when reviewing your growth strategy or budget. Efficient record-keeping is essential when pursuing funding options or preparing for audits, providing evidence of your business’s activities and commitments over time. Key Components of Meeting Minutes Meeting minutes contain essential details that enhance communication and accountability in small businesses. The following key components ensure your records are comprehensive and effective. Attendees and Absentees List the names and roles of all attendees, including voting members and guests. This transparency supports accountability and helps track participation. Document absentees to clarify who missed the meeting. This is crucial for follow-up communication and to maintain inclusivity in future discussions. Agenda Items Outline all agenda items discussed during the meeting, ensuring to follow the sequence of topics covered. Each item should include a summary of discussions to provide context for decisions made. Adhering closely to the agenda promotes efficiency and ensures every key topic relevant to your small business is addressed. Decisions and Action Items Record the decisions made during the meeting, specifying who is responsible for each task. This accountability reinforces your operational structure and clarifies responsibilities among team members. Include deadlines for action items to encourage timely completion. Establishing clear expectations aids in achieving business goals and helps prevent delays in projects. Best Practices for Writing Meeting Minutes Writing effective meeting minutes enhances clarity and accountability within your small business. Following a few best practices ensures you capture the essential elements of discussions while keeping your team aligned. Be Concise and Clear Focus on key points that reflect the discussions without overwhelming details. Summarize decisions, action items, and relevant dates. Avoid personal opinions; stick to objective reporting. For instance, rather than detailing every question asked during discussions, highlight resolutions made and tasks assigned. This approach allows your team to review minutes quickly and retain focus on business goals. Use a Standard Format Adopt a consistent format for meeting minutes to improve readability and ensure vital information is easily accessible. Start with the date, time, and list of attendees. Follow this with agenda items discussed, noting decisions made and responsibilities assigned. Indicate deadlines for action items and record the time the meeting concluded. A structured format helps reinforce accountability and allows you to track progress effectively, aiding collaborations and partnerships as your startup evolves. Conclusion Meeting minutes are more than just notes; they’re vital tools for fostering communication and accountability within your team. By documenting key discussions and decisions, you create a reliable reference that enhances clarity and prevents misunderstandings. Implementing effective meeting minutes not only keeps everyone aligned but also supports your business’s operational efficiency and goal achievement. With the right structure and focus, these records can significantly improve collaboration and ensure that all team members are on the same page. Embrace the practice of maintaining accurate meeting minutes to strengthen your team’s foundation and pave the way for future success. Frequently Asked Questions What are meeting minutes? Meeting minutes are documented records that capture essential details of discussions in a meeting. They include key points, decisions made, action items assigned, and relevant dates. These records help ensure clarity and accountability among team members in various settings. Why are meeting minutes important? Meeting minutes promote communication and accountability by summarizing discussions and decisions. They help prevent misunderstandings, assist with goal setting, and create a useful historical record for future reference, especially in corporate and nonprofit environments. How do meeting minutes help small businesses? For small businesses, meeting minutes enhance operational efficiency by tracking responsibilities and promoting communication. They serve as a valuable tool for onboarding new employees and provide a documented trail for future reviews or audits. What should be included in meeting minutes? Effective meeting minutes should include the date, time, attendees, agenda items, key discussion points, decisions made, action items assigned, and deadlines. This ensures a comprehensive record of the meeting and promotes accountability among participants. What are the best practices for writing meeting minutes? To write effective meeting minutes, be concise and clear. Focus on summarizing key decisions and action items without overwhelming details. Use a standard format, and structure the minutes to improve readability, which aids in tracking progress and enhancing collaboration. Image Via Envato This article, "Understanding What Are Meeting Minutes and Their Importance for Teams" was first published on Small Business Trends View the full article

Key Takeaways Identify Red Flags: Be vigilant for signs like lack of communication, unmet promises, and inconsistent branding when evaluating a marketing agency. Understand Financial Risks: Poor agency performance can lead to wasted advertising spend, opportunity costs, and potential long-term damage to your business’s reputation. Ensure Expertise Alignment: Choose an agency that aligns its goals with your business objectives to maximize the effectiveness of marketing strategies. Set Clear Expectations: Establish specific goals, open communication about budgets, and a defined scope of services to maintain accountability. Take Action if Burned: Document issues, assess contracts, and communicate concerns with the agency to address any dissatisfaction effectively. Seek Legal Guidance if Necessary: In cases of significant losses or contract breaches, consider consulting with a legal professional to understand your rights and options. Navigating the world of digital marketing can feel like walking a tightrope. You’re eager to boost your brand’s visibility and drive sales, but what happens when you put your trust in the wrong agency? Many business owners have faced the harsh reality of being burned by a marketing agency, leading to wasted resources and missed opportunities. In this article, you’ll discover the red flags to watch for when choosing a marketing partner and learn how to protect yourself from potential pitfalls. Understanding these key aspects can save you time, money, and frustration, ensuring your marketing efforts yield the results you deserve. Let’s dive in and empower you to make informed decisions for your business’s success. Understanding the Problem Choosing the wrong marketing agency can severely affect your small business. Many entrepreneurs face challenges due to poor agency partnerships, leading to wasted resources and missed opportunities. Recognizing common pitfalls helps you invest wisely in your marketing efforts. Common Signs You’ve Been Burned Lack of Communication: If your agency doesn’t communicate updates or respond promptly, it signals disengagement. Transparent communication is essential for collaboration. Unmet Promises: If guarantees regarding growth strategies or customer acquisition don’t materialize, it raises red flags. Marketing should deliver measurable results. High Employee Turnover: Frequent staff changes in your agency can disrupt continuity and strategy. A stable team drives better results. No Clear Strategy: If your agency fails to provide a clear business plan or marketing roadmap, it’s time to reassess. Effective marketing requires defined objectives and strategies. Inconsistent Branding: If your marketing materials lack cohesion, your brand message might be diluted. Brand consistency reinforces your identity and market presence. Poor ROI: Experiencing low return on investment despite ongoing campaigns suggests ineffective practices. Successful marketing should enhance your profit margin. The Financial Impact of Poor Marketing Agencies The financial consequences of partnering with a poor marketing agency can be significant. Businesses spend approximately 5-10% of their revenue on marketing. If that investment fails to yield results, you risk jeopardizing your cash flow and budget allocation. Wasted Advertising Spend: Ineffective campaigns lead to lost funds. Misalignment with your target audience often results in marketing efforts failing to convert leads into sales. Opportunity Costs: Each dollar spent on ineffective marketing could be used for innovation or product development. Investing in the wrong agency stifles your business goals and growth strategy. Hidden Fees: Some agencies incorporate hidden charges that inflate your overall expenses. Ensure all costs are transparent before committing. Long-Term Damage: Poor marketing can harm your brand reputation and customer service, impacting future sales and customer loyalty. Solid marketing builds trust and drives sustainable growth. Legal Risks: Misusing intellectual property, like trademarks or copyrights, can expose your business to legal challenges. A competent agency should prioritize compliance in their marketing strategies. Understanding these aspects helps you navigate potential pitfalls in your marketing partnerships, enhancing your small business’s chances of success. Reasons Behind Poor Agency Performance Several factors contribute to dissatisfaction when working with a marketing agency. Understanding these reasons can help you avoid poor agency partnerships. Lack of Expertise A marketing agency that hires inexperienced staff often compromises the quality of its services. Inexperienced team members may lack the necessary skills to run effective campaigns, especially in niche markets like garage doors. This inexperience can lead to poorly targeted content and wasted advertising dollars. You may find that their strategies do not align with your business model or target audience, ultimately hindering your customer acquisition efforts. Misalignment of Goals When an agency’s goals do not match yours, campaign success often suffers. A marketing agency may focus on metrics that don’t translate into real business growth, such as vanity metrics. If your objective is to boost sales or improve branding, but the agency prioritizes social media engagement, this misalignment can waste valuable resources. You want an agency that understands your business goals and crafts strategies accordingly, ensuring that each campaign contributes to your overall growth strategy. How to Protect Yourself Protecting yourself from being burned by a marketing agency involves thorough due diligence and proactive strategies. Implementing these steps helps ensure your investment leads to positive results. Researching Potential Agencies Verify credentials and reputation by checking the agency’s certifications, such as Google Partner or HubSpot. These designations indicate that they adhere to industry standards. Read reviews from various sources, including Google and Clutch. Balance is key; excessive overly positive reviews may signal potential fraud. Evaluate the agency’s expertise by reviewing its portfolio. Consider whether their past projects align with your business goals, such as customer acquisition or branding. Check the agency’s site build portfolio with a focus on mobile responsiveness. A well-optimized site fosters better engagement and performance in today’s digital marketing landscape. Setting Clear Expectations Establish specific goals for your marketing efforts, including measurable outcomes like increased website traffic or conversion rates. Setting clear benchmarks allows for ongoing evaluation. Communicate openly about your marketing budget and terms for service. Transparency prevents misunderstandings and ensures that the agency understands your financial constraints. Discuss the reporting schedule and types of metrics you expect. Regular updates can help you stay informed and adjust strategies as necessary. Outline the scope of services provided. Clarity about deliverables and timelines helps maintain accountability from the agency. Utilize contracts that detail the terms of engagement, payment structures, and responsibilities. A solid agreement adds a layer of protection and recourse for both parties. What to Do If You’ve Been Burned Experiencing difficulties with a marketing agency creates stress for small businesses. Immediate action helps in addressing the situation effectively. Steps to Take Immediately Assess the Situation: Identify what went wrong with the agency. Poor communication, unrealistic expectations, or a lack of industry expertise can all contribute to negative experiences. Document these issues clearly to inform future decisions. Evaluate the Contract: Review your contract for clauses that may lock you into the agreement or restrict your marketing options. Knowing your rights and obligations assists in planning your next steps. Gather Documentation: Collect all correspondence, reports, and performance metrics related to your relationship with the agency. These records will provide evidence if you pursue further action. Communicate Your Concerns: Reach out to the agency to express your dissatisfaction. Clear communication can sometimes uncover misunderstandings that may lead to resolution. Explore Alternative Options: Consider transitioning to another agency that aligns better with your business goals. Research thoroughly to ensure your next partner understands your needs. Seeking Legal Recourse If the relationship with the agency results in significant financial loss or breach of contract, seeking legal advice becomes crucial. Consult an Attorney: Contact a legal professional who specializes in business law. They can offer guidance on how to initiate legal action based on your situation. Understand Your Rights: Knowing your legal standing regarding advertising contracts and business agreements can empower you during disputes. Consider Mediation: Before pursuing litigation, explore mediation as a way to resolve conflicts. This can save time and resources while reaching an agreement. Keep Records for Legal Action: Maintain copies of contracts, emails, and any documents that support your case. This evidence proves valuable if legal proceedings arise. Taking these steps keeps your small business on track after a disappointing experience with a marketing agency. Conclusion Navigating the world of digital marketing can be tricky and choosing the wrong agency can have lasting effects on your business. By staying informed and vigilant you can protect your investments and ensure your marketing efforts align with your goals. If you’ve already faced challenges with an agency remember that you’re not alone. Taking proactive steps can help you recover and move forward. Prioritize clear communication and set expectations to avoid future pitfalls. With the right knowledge and strategies in place you can enhance your marketing journey and achieve the success you deserve. Frequently Asked Questions What are the risks of choosing the wrong marketing agency? Choosing the wrong marketing agency can lead to wasted resources, lost opportunities, and a damaged brand reputation. Poor partnerships may result in ineffective campaigns, high employee turnover, and unmet promises, ultimately costing your business financially. How can businesses identify a problematic marketing agency? Warning signs of a problematic agency include poor communication, unclear strategies, inconsistent branding, and a lack of measurable results. Additionally, high employee turnover and unmet promises are key indicators that an agency may not be a good fit. What is the typical marketing budget for businesses? Most businesses allocate about 5-10% of their revenue towards marketing. While this investment is crucial for growth, ineffective marketing agency performance can lead to wasted spend and lost opportunities. How can business owners protect themselves from ineffective agencies? To safeguard against ineffective agencies, conduct thorough due diligence. Verify credentials, read balanced reviews, review portfolios, and ensure that the agency’s goals align with your business objectives. Establish clear expectations and maintain open communication throughout the partnership. What should I do if I experience issues with my marketing agency? If you face issues with your agency, assess the situation and review your contract. Gather documentation of your concerns, communicate these with the agency, and explore alternative options. If financial losses are substantial, consider consulting an attorney for legal recourse. Image Via Envato This article, "Avoid Being Burned by a Marketing Agency: Essential Tips for Business Owners" was first published on Small Business Trends View the full article

Key Takeaways Trust is Essential: Trust forms the foundation of successful business partnerships, enabling better collaboration and innovation.Shared Values Matter: Choose partners who align with your core values to create a cohesive brand and shared market goals.Open Communication: Maintain transparency in communications to foster trust and encourage open discussions about challenges and opportunities.Assess Reliability: Evaluate potential partners based on their character, integrity, track record, and industry competence to ensure a trustworthy relationship.Establish Clear Expectations: Clearly define roles, responsibilities, and goals to avoid misunderstandings and strengthen your partnership.Ongoing Trust Management: Address conflicts promptly and engage in continuous relationship management to maintain and nurture trust over time. In the world of business, trust is the cornerstone of any successful partnership. When you choose to collaborate with someone, you’re not just sharing resources; you’re also sharing your vision, goals, and sometimes even your reputation. It’s crucial to find a partner who aligns with your values and can help elevate your business to new heights. Building trust takes time, but it’s essential for fostering a productive and harmonious working relationship. You want a partner who’s reliable, transparent, and committed to mutual success. In this article, we’ll explore key strategies to help you identify trustworthy business partners, ensuring you make informed decisions that benefit your enterprise in the long run. Understanding Trust in Business Partnerships Trust serves as the cornerstone of successful business partnerships. It fosters collaboration, allowing you to share resources, vision, and reputation with your partners. When you trust your partners, it strengthens your ability to innovate, grow, and reach your business goals effectively. The Importance of Trust Trust influences every aspect of a partnership. You build stronger relationships that improve communication and lead to better decision-making. Trust promotes transparency, facilitating open discussions about challenges and opportunities. This environment encourages you to focus on long-term growth strategies rather than short-term gains. Without trust, partnerships suffer, causing disruptions in operations and hindering your business plan’s execution. Factors That Build Trust Several factors contribute to building trust in business partnerships: Shared Values: Align with partners who share your core values. Together, you can create a cohesive brand and a strong market presence. Transparency: Maintain open communication regarding financial aspects, market research, and operational challenges. Share relevant information to foster collaboration and trust. Consistency: Deliver on promises regularly. Consistent behavior reinforces reliability and strengthens your partnership’s foundation. Competence: Demonstrate expertise in your industry. When you and your partners showcase skills and knowledge, trust naturally develops. Accountability: Take responsibility for actions and decisions. Holding yourself accountable builds trust and encourages partners to do the same. Recognizing these factors allows you to create trustworthy partnerships that can enhance your small business and contribute to sustainable growth. Assessing Potential Business Partners Assessing potential business partners is critical for ensuring a trustworthy relationship that supports your small business goals. Focus on key attributes and evidence that substantiate their reliability. Evaluating Character and Integrity Evaluate personal attributes to gauge character and integrity. Assess their work ethic, sense of responsibility, and attitude towards financial management. A partner who consistently blames others or shows a lax attitude toward money can jeopardize the future of your venture. Trustworthiness relies on multiple pillars, including competence, openness, respect, and rapport (CORR). Ensure your potential partner demonstrates competency in their field, honesty in communications, and respect for others. Look for the ability to build rapport based on shared values and a commitment to transparency, as these factors foster a strong foundation for collaboration. Analyzing Track Record and Experience Analyze the track record and experience of potential partners. Look for evidence of past successes in similar ventures, whether it’s through business registration records or testimonials from previous collaborators. Consider their familiarity with your market and their approach to business challenges, such as funding and customer acquisition strategies. Partners with a solid understanding of growth strategies, financial management, and effective marketing techniques can significantly enhance your business model. Seek those who have demonstrated innovative thinking in product development or effective branding that resonates with a target audience. This analysis will help you identify reliable partners poised to contribute effectively to your small business. Building Trust with a Business Partner Building trust with your business partner is crucial for a successful and lasting collaboration that helps you achieve your small business goals. Effective Communication Strategies Effective communication strategies form the backbone of a trustworthy business partnership. Maintain clear and transparent communication through defined channels like email, instant messaging, or face-to-face meetings. Communicate expectations, share important information proactively, and respond promptly to inquiries. Regular meetings create opportunities for open dialogue, helping you spot issues early and establish rapport. Use these meetings not only to share updates but also to encourage feedback, creating a culture of trust. Establishing Clear Expectations Establishing clear expectations ensures both partners understand their roles and responsibilities. Define your partnership goals, outlining specific objectives and timelines. Document agreements to avoid misunderstandings. Discuss how you’ll handle decision-making processes, financial contributions, and profit-sharing. Aligning on these core aspects before commencing any project fosters accountability and keeps both partners on the same page. When expectations are clear, it strengthens the foundation of trust, essential for navigating challenges together. Maintaining Trust Over Time Trust in a business partnership requires ongoing effort and commitment. Ensuring that trust remains intact is vital for your small business’s success. Addressing Conflicts and Challenges Addressing conflicts promptly enhances trust. Acknowledge issues, listen to your partner’s perspective, and collaborate to find solutions. Use straightforward communication, ensuring both parties understand each other’s viewpoints. Regularly scheduled meetings can provide a platform for addressing concerns before they escalate. Being transparent about challenges fosters an environment of cooperation, allowing you to navigate conflicts without damaging trust. Continuous Relationship Management Continuous relationship management strengthens trust over time. Set clear expectations regarding roles and responsibilities, ensuring accountability within the partnership. Regularly review progress against business goals and discuss any necessary adjustments to your growth strategy. Incorporate feedback mechanisms to gather insights from your partner, which can inform future decisions and improve cooperation. Utilize technology for effective communication, including video conferencing and project management tools, to maintain consistent engagement, especially if your partner operates remotely. Conclusion Building trust with your business partner is essential for unlocking potential and achieving lasting success. By focusing on shared values and maintaining open communication, you’ll create a strong foundation that supports collaboration and innovation. Remember that trust isn’t a one-time achievement; it requires ongoing effort and commitment. Regularly assess your partnership and address any conflicts promptly to keep the relationship strong. By prioritizing trust and implementing the strategies discussed, you’ll position your business for sustainable growth and a brighter future. Trust isn’t just a nice-to-have; it’s a vital ingredient for thriving partnerships. Frequently Asked Questions Why is trust important in business partnerships? Trust is essential in business partnerships because it fosters collaboration, enhances communication, and supports decision-making. When partners trust each other, they’re more likely to share resources, knowledge, and vision, contributing to mutual growth and innovation. How can I build trust with my business partner? Build trust by aligning shared values, maintaining transparency, demonstrating consistency, and showing competence in your roles. Accountability is also key; take responsibility for your actions and commitments to strengthen the partnership. What factors should I assess when choosing a business partner? Evaluate potential partners based on their personal attributes, including work ethic, responsibility, and financial management styles. Use the CORR framework—competence, openness, respect, and rapport—as a guide to determine trustworthiness. How does communication influence trust in partnerships? Effective communication is crucial for building trust in partnerships. Clear, transparent communication channels, regular meetings, and defined expectations help foster accountability and ensure that all parties are aligned in their goals. What ongoing efforts are needed to maintain trust? Maintaining trust requires continuous effort, such as addressing conflicts promptly, setting clear expectations, and regularly reviewing progress towards goals. Consistent communication and utilizing technology for engagement help reinforce trust over time. Image Via Envato This article, "Building Trust a Business Partner for Lasting Success and Collaboration" was first published on Small Business Trends View the full article

Key Takeaways Understanding Business Models: Learn the three primary ATM business models—Independent Ownership, Partnership, and Franchise—each offering unique benefits and operational strategies. Market Research Importance: Conduct thorough market research to identify demand, demographics, competitor analysis, and optimal locations for ATM placements to maximize profitability. Legal and Financial Preparedness: Familiarize yourself with necessary licenses, permits, and financing options, such as loans and grants, to ensure compliance and funding for your ATM business. Effective Marketing Strategies: Leverage local advertising and digital marketing techniques to attract customers, including partnerships with local businesses and promotions on social media. Performance Monitoring and Cash Management: Regularly assess transaction data and maintain a consistent cash supply to optimize ATM performance and enhance overall profitability. Thinking about starting an ATM business? You’re not alone. With cash still playing a vital role in everyday transactions, the demand for ATMs continues to grow. This presents a golden opportunity for entrepreneurs like you to tap into a lucrative market. Setting up an ATM business can be straightforward if you know the right steps. From choosing the right location to understanding the costs involved, each decision can significantly impact your success. Whether you’re looking for a side hustle or a full-time venture, this guide will walk you through everything you need to know to get started on the path to financial independence. Understanding the ATM Business Starting an ATM business requires insight into the various business models and benefits available. With the right approach, this venture can provide significant financial returns. Overview of ATM Business Models ATM businesses typically operate under three primary models: Independent ATM Ownership: You purchase and place ATMs in strategic locations. This model demands upfront investment but offers full control over transactions and income. Partnership Model: In this model, you collaborate with existing businesses. You provide the ATM, and the partner offers the location. Revenue sharing often occurs, allowing both parties to benefit. Franchise Model: You can buy into an established ATM company with a proven business plan. This route often offers support and easier market entry, but it includes franchise fees. Each model presents its unique advantages and challenges, influencing your business plan and growth strategy. Benefits of Starting an ATM Business Starting an ATM business offers several benefits for entrepreneurs: Passive Income: You earn revenue from transaction fees and surcharges, contributing to a steady cash flow. Low Overhead Costs: Compared to traditional businesses, ATMs require minimal ongoing expenses, making budgeting simpler. Flexibility: You can choose your operating model, location, and hours of operation, allowing for tailored customer service. Market Demand: With growing reliance on cash transactions, investing in ATMs can lead to increased customer acquisition and sales opportunities. Establishing an ATM business can serve as a robust small business idea, offering scalability and the potential for profit margin growth. Steps to Start an ATM Business Starting an ATM business involves several crucial steps that contribute to its success and profitability. Below are the key considerations for launching your venture. Researching Your Market Market research is essential for understanding demand and competition. Identify your target audience, such as unbanked or underbanked populations, who often rely on cash transactions. Analyze demographics, foot traffic, and peak usage times to pinpoint lucrative locations. Areas with high population density, commercial centers, and public transit hubs perform better. Research existing ATM providers in your target areas to avoid saturating the market and find gaps in services. Evaluate competitors’ ATM features, transaction fees, and customer satisfaction levels to refine your business model. Finding the Right Locations Selecting optimal locations is vital for customer acquisition and sales. Identify high-traffic venues such as shopping malls, convenience stores, and restaurants. Assess visibility and accessibility for potential customers. Strategic placements increase transaction frequency. Negotiate agreements with property owners or businesses to secure your ATM sites. Clear terms benefit both parties and create a reliable income stream. Choosing the Right ATM Equipment Investing in high-quality ATM equipment enhances your service offering. Research various ATM models to understand features, transaction fees, and maintenance costs. Select machines compatible with your target market’s needs, such as cash withdrawal options and card acceptance features. Evaluate suppliers based on pricing, warranty, and support options. Establishing relationships can lead to better deals and support. By following these structured steps, entrepreneurs can effectively start and scale an ATM business, positioning themselves for growth in a profitable market. Legal and Financial Considerations Starting your ATM business involves navigating several critical legal and financial aspects. Understanding these considerations ensures compliance and enhances your chances for success. Licensing Requirements You need various licenses and permits to operate an ATM business legally. Here are the key requirements: Business License: Obtain a general business license from your state or municipality, a fundamental step for any startup. ATM License: Some states demand a specific ATM license for ownership. Your application process may include forms, fees, bonds, and background checks, each vital for compliance. Sales Tax Permit: A sales tax permit may be necessary if your ATMs are involved in selling goods or services. Federal and State Registrations: Register your business name and legal structure, such as LLC or sole proprietorship, with the Secretary of State in each operational state to formalize your business’s legal foundation. Financing Your ATM Business Securing financing is essential for starting your ATM venture. Consider these funding options: Self-Funding: Utilize personal savings for a straightforward approach to bootstrapping your business. Loans: Explore traditional loans from banks or credit unions to fund your ATM purchases and setup costs. Angel Investors: Seek out angel investors who can provide capital in exchange for equity or debt. Crowdfunding: Use platforms to reach a wide audience for potential funding, appealing to those interested in supporting small businesses. Business Grants: Research grants available for startups; these funds do not require repayment and could significantly aid your financial strategy. Understanding legal and financial considerations positions you for a successful start in the ATM business, laying the groundwork for growth and sustainability. Marketing Your ATM Business Effective marketing strategies are crucial for attracting customers and establishing your ATM business. Focus on local advertising and digital channels to maximize reach. Strategies for Attracting Customers Utilize local advertising: Implement flyers, social media posts, and targeted partnerships with nearby businesses to promote your ATM services. Visibility in your community can lead to higher customer acquisition. Leverage traditional media: Run ads in local newspapers, radio stations, or on billboards to inform a wider audience about your ATM locations. This broadens your brand’s reach and may increase foot traffic. Launch a digital marketing campaign: Create profiles on social media platforms like Facebook, Instagram, and Twitter. Post regular updates about your ATMs, including special offers, to engage your target audience effectively. Optimize your website with SEO: Ensure your website ranks higher in local ATM-related searches. Use relevant keywords and maintain a blog to provide valuable information to potential customers. Implement email marketing: Send personalized offers based on transaction data. Tailored messaging can enhance customer loyalty and boost usage of your ATMs. Building Partnerships with Local Businesses Form strategic alliances: Collaborate with local businesses such as retail stores, restaurants, and entertainment venues. Establishing partnerships can lead to mutually beneficial arrangements, driving more ATM traffic. Offer commissions: Provide local businesses with a commission for every transaction made at your ATMs. This incentive encourages them to promote your services to their customers. Promote visibility: Ensure your ATMs are placed in high-traffic areas within partner businesses. Visibility is key to increasing transactions and fostering customer convenience. Network actively: Attend local business events and engage with entrepreneurs and business owners in your community. Building a network can lead to new partnership opportunities and enhance your business strategy. Implementing these marketing strategies can position your ATM business for success. Focus on effective customer acquisition and strong partnerships to foster growth in your venture. Managing and Maintaining Your ATM Business Managing and maintaining your ATM business involves several critical components to ensure smooth operations and maximize profitability. Key areas include ensuring a regular cash supply and monitoring ATM performance. Ensuring Regular Cash Supply Establishing a reliable cash supply is essential. Define a cash replenishment schedule based on transaction volume. Analyze peak transaction times to determine how often you should restock ATMs. Partner with a cash delivery service to streamline this process and reduce risks associated with cash handling. Implement security measures, such as video surveillance and secure cash storage, to protect your assets. Regular cash flow assessments help you identify trends, ensuring your ATMs remain stocked without overextending your budget. Monitoring ATM Performance Monitoring ATM performance requires ongoing analysis of transaction data. Track metrics such as transaction volume, downtime, and customer feedback. Use this data to identify underperforming machines or locations that might need reevaluation. Implement software solutions to automate real-time performance monitoring, making it easier to respond promptly to any issues. Additionally, regularly update your business plan based on performance data to align with your growth strategy. This practice helps you optimize operations and increase profitability, essential for sustaining your small business in a competitive market. Conclusion Starting an ATM business can be a rewarding venture that offers flexibility and the potential for passive income. By understanding the market landscape and selecting the right locations you can position yourself for success. Emphasizing quality equipment and strong supplier relationships will further enhance your operational efficiency. Don’t underestimate the power of effective marketing and strategic partnerships to drive traffic to your ATMs. With careful planning and ongoing management you can build a sustainable business that grows with the increasing demand for cash access. Take the first step today and turn your entrepreneurial dreams into reality. Frequently Asked Questions What is the demand for ATM businesses? The demand for ATM businesses is growing due to an increasing reliance on cash transactions. As consumers continue to seek convenient access to cash, there are opportunities for entrepreneurs to meet this need. How can I start an ATM business? To start an ATM business, conduct thorough market research, identify high-traffic locations, and choose quality ATM equipment. Understanding licensing requirements and financial options is crucial for compliance and funding your venture. What are the business models available for ATMs? The main business models for ATMs include independent ownership, partnerships, and franchise options. Each comes with its benefits and challenges, allowing entrepreneurs to choose the arrangement that best fits their goals and resources. What are the legal requirements for starting an ATM business? Legal requirements for starting an ATM business may include obtaining a general business license, an ATM-specific license, and a sales tax permit, depending on state regulations. Registering your business name and structure is also necessary. How can I market my ATM business effectively? Effective marketing strategies for your ATM business can include local advertising, partnering with local businesses, and utilizing digital marketing. Building visibility in high-traffic areas can also attract more customers to your ATMs. What maintenance does an ATM business require? Maintaining an ATM business involves ensuring a regular cash supply, monitoring performance, and establishing a cash replenishment schedule based on transaction volume. Implementing security measures and analyzing transaction data will also help optimize operations. What financing options are available for starting an ATM business? Financing options for starting an ATM business include self-funding, loans, angel investors, crowdfunding, and business grants. Assessing these options will help you secure the necessary capital to launch your venture successfully. Image Via Envato This article, "Your Ultimate Guide on How to Start an ATM Business for Financial Success" was first published on Small Business Trends View the full article

Judge’s scathing verdict — including ruling an executive lied under oath — marks new twist in legal battle with Epic Games View the full article

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Every week, I talk to software agency founders who are burned out on routine. They’ve mastered the frameworks. They’ve scaled their teams. But what they’re really searching for—often quietly, sometimes urgently—is purpose. And then something happens. I show them a project where their skills can help thousands of people access healthcare, education, or safety. Their posture changes. The questions sharpen. “Wait, we can actually do that?” Yes. By doing what they already do best—ideate, build, solve—but on a problem that improves lives and even saves them. That moment is electric. The term that doesn’t match the work​?​ And yet, after more than a thousand tech-for-good matches—including over 100 AI-driven collaborations—I keep returning to one thing that still doesn’t feel solved: a term. Pro bono. It’s the term most often used to describe this work. But in tech, it rarely sparks that same excitement. It sounds like a gesture. A side project. Something small. That’s not the kind of work we’re seeing. At Tech To The Rescue, we facilitate projects where software teams build AI tools that process multilingual crisis data in real time to support emergency response; create AI chatbots to combat malnutrition in rural Ecuador; develop early-warning systems in conflict zones; or deploy tools that accelerate child abuse prevention or disease early detection. These aren’t feel-good sprints. They’re high accountability, impact-critical builds—solving problems that are urgent, complex, and impossible to address with off-the-shelf solutions. From courtrooms to code: The pro bono paradox In the legal world, pro bono is institutionalized and respected. In tech, it’s fuzzy. There’s no standard or incentive. Too often, it’s misunderstood as junior level or one-off. We’re not ready to throw the words out. But we are challenging it. In our world, “pro” already stands for professional. These are scoped, outcome-driven, expert-level projects. When we say pro bono, we mean fully committed tech partnerships—not side gigs. It’s time to reclaim the words. We call this “extreme matching.” We don’t pair teams with nice ideas—we match them with necessary ones. This isn’t volunteering. It’s strategic problem solving. The collaboration gap: When technology isn’t the problem At our recent AI for Health Matching Day, we brought together experts across sectors. Professor Angela Aristidou at Stanford’s Institute for Human-Centered AI and UCL School of Management said it plainly: “The gap is not tech—it’s collaboration.” It echoed something I hear often. Tech leaders often say, “We’d help—if someone asked, and if we actually knew how.” Nonprofits say: “We didn’t think a company like that would take our call”—or admit they don’t know how to start. At the same event, Radhika Batra, MD, founder of Every Infant Matters, showed how AI diagnostics and mental health tools are saving lives—but only through deep partnerships. Her organization has helped over 700,000 children avoid blindness. Norberto de Andrade, founder of Polipro.AI and Meta’s former AI policy director, emphasized cross-sector collaboration, experimentation, and prototyping legislation as essential tools in designing a more humane and sensible system for us all. These aren’t just technology problems. They’re narrative and systems problems. And the way we talk about this work shapes how seriously it’s taken. Beyond charity: The terminology trap limiting tech’s social impact In tech, language becomes culture: Agile. Open Source. DevOps. What we call something affects who shows up, how it’s funded, and what gets prioritized. Just like “vibe coding”—a buzzy term for playful AI experimentation—is trending on social media, maybe “impact coding” or “purpose coding” can describe something more vital: human-centered, real-world problem solving. Maybe it’s something we haven’t named yet—but urgently need to. What matters is that we start naming and understanding the work in ways that reflect its scale and transformative potential. From Google.org’s fellowship program to Salesforce’s 1-1-1 model​ ​, tech giants are implementing structured corporate giving frameworks. Meanwhile, smaller agencies and startups struggle to find similar models that fit their scale. Yet our internal data reveals something surprising: SMEs often commit proportionally more time, resources, and consistency to pro bono collaborations than larger companies do. It’s a counterintuitive finding that challenges conventional wisdom about who drives the most meaningful impact. We now need the language, recognition, and infrastructure to match. Talent wants alignment At the same time, this momentum is being fueled by a new wave of talent demanding greater alignment between their work and their values. According to Randstad’s 2025 Workmonitor report, which surveyed over 26,000 workers across 35 markets globally, 29% have already quit a job because they didn’t agree with their leaders’ viewpoints or stances. Nearly half (48%) said they would not take a job if the company didn’t share their environmental or social values. And 43% have considered quitting because of their company’s stance on political issues. Pro bono, high-skilled, social impact work is already happening. It’s not small. It’s not random. It’s not charity. These are long-term, mission-critical partnerships that demand rigor and deliver real results. Whether we keep the term pro bono or evolve it into something new, one thing is clear: The story needs to change—because the impact already has. And the companies that help rewrite it will define what tech-for-good truly means in the decade ahead. Jacek Siadkowski is the CEO and cofounder of Tech To The Rescue. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There’s a Japanese proverb that perfectly captures what resilience means to me: “Fall seven times, get up eight.” Not just bouncing back after setbacks, but actually finding ways to advance despite them. Resilience has been on my mind a lot lately. Between the inevitable aging parent health concerns, making sure “the kids are all right,” and navigating the constantly shifting business landscape (seriously, there is a reason they call us the sandwich generation!) I’ve been thinking about how we build that muscle—not just to survive challenges but to grow stronger through them. I wanted to share some thoughts on building resilience across the many dimensions of our lives—because let’s face it, the only constant is change, and we all need strategies to keep moving forward. Personal resilience: Know your North Star I think resilience starts with being clear about your core values; they are your map when everything is swirling and you feel lost. I saw this with my brother recently. He’s an integrative doctor with a growing practice, helping patients with chronic conditions like Lyme disease. His practice had gotten so busy that he started burning out. He realized that if he didn’t prioritize his own self-care, he wouldn’t be able to help anyone else. (There’s a reason flight attendants remind you to put on your own oxygen mask first!) That’s the foundation of resilience right there—understanding what matters most to you and making choices that align with those values, especially when things get tough. It’s not always easy. I’ve learned this in past toxic work environments. Looking back, even painful experiences taught me important lessons. Each one made me more clear about what I didn’t want and helped me become more discerning about what was right for me. When you’re clear on your values, you can weather almost any storm because you have an internal compass guiding you. Team resilience: Create psychological safety Team resilience builds on personal resilience, but it’s about creating an environment where everyone can thrive together. At FINN, our weekly status meetings sometimes turn into emotional check-ins, especially after difficult world events. There are times when we spend the entire hour talking about how we’re feeling, supporting each other through life’s challenges. Sure, the work is critical, but we see each other as human beings first. This psychological safety is vital. It allows us to be vulnerable, to fail without fear, and to learn together. Another aspect of team resilience is embracing diverse perspectives. Our team spans nearly every generation, from boomers to millennials to Gen Z, with team members across the country and around the world. This diversity creates an incredible symbiotic learning environment where we all teach each other. Organizational resilience: Clarity in your mission What makes organizations resilient? It comes down to clarity around mission, and an almost stubborn practice of values—that North Star principle again, but at the organizational level. We’ve built a culture of communication where leadership is honest about challenges and potential risks, and are very committed to our principles. We’ve remained steady; we’re a safe harbor in the storm because we have utter clarity about who we are and what we stand for. This reminds me of companies that jumped on the DEI bandwagon without genuine commitment. When pressure started to mount, they abandoned these initiatives because they had been responding rather than operating from core values. True organizational resilience requires authenticity—knowing what you stand for and sticking to it—even when it’s hard. Another crucial element is having a brain trust—eyes and ears beyond your core team. You need people connected to your culture and customers, who can tell you what’s really happening. Are there trends or threats on the horizon? What’s the client feedback saying? What are best practices we’re missing? You can’t be resilient if you’re not willing to subject yourself to unfiltered truth. You need to see blind spots before they become bigger problems. Brand resilience: Anticipate challenges I’ve noticed that when we prepare for the worst, the worst seldom happens. Brand resilience is like that. How brands interrogate their purpose, weather storms and maintain trust through difficulties requires a huge amount of planning and soul-searching. Companies that do the hard work of anticipating challenges, examining vulnerabilities, and shoring up weaknesses are going to emerge from crises, perhaps even growing in the process. One interesting approach is to anticipate your organization’s worst-case scenarios, real monster-under-the-bed situations, and working through those potential crises before disaster hits. This proactive stance means analyzing the data and asking tough questions. How transparent should you be about vulnerabilities while still projecting strength? What resilience stories will resonate most with your stakeholders? I experienced this firsthand at a previous agency. As marketing lead, I had to stand in front of the company weekly, reporting on new business pitches we consistently lost because, despite our best marketing efforts, the executive leadership wasn’t truly committed to investing in the necessary resources to level up. I tried to put the best face on things, sharing messages of hope while knowing behind the scenes that fundamental changes weren’t happening. It taught me that transparency has its limits in leadership. You need to be transparent enough that people feel secure, but sometimes you need to carry certain burdens yourself. Finding that balance is part of resilience. The resilience mindset Resilience isn’t about never falling—we all fall. It’s about finding the lesson in each setback and using it to move forward with greater wisdom and strength. So when you face your next challenge—whether personal, professional, or somewhere in between—remember: Each time you get up again, you’re not just returning to where you were before, you’re moving toward somewhere new. Celia Jones is global chief marketing officer at FINN Partners. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Leaders at the McKnight Foundation, the Freedom Foundation, and the John D. and Catherine T. MacArthur Foundation released an open letter in early April calling on the philanthropy community to stand in solidarity with each other and resist the onslaught of executive orders, funding freezes, and investigations that threaten to hobble the independence of the nonprofit sector and reduce trust in charitable institutions. Living Cities, the organization I lead, readily signed on to this pledge of solidarity, along with hundreds of others. I applaud the philanthropic sector for standing up and standing together on this important issue. But if we are to fully rebuild trust among the American people, we must go beyond solidarity calls and begin to lead the charge against the anti-establishment and anti-knowledge crusade that is attacking civic leaders, institutions, and community groups that are seeking to create an economy for all. This requires the philanthropic sector to do three things. 1. Create Inclusive Growth Our country cannot thrive if everyone does not participate in our collective economic growth. Currently, we have too many working people who feel shut out from our economy. They feel like the system is rigged against them. This has led to a groundswell of support for indiscriminate, anti-establishment efforts. We need to counter the narrative that institutions do not support the working people while also acknowledging that there are many reasons why the system is, in fact, rigged against them. We see that in many cases, race and risk are conflated and people of color have difficulty accessing the same opportunities as others. We see that geography is destiny, and the class you are born into determines your future outcomes more than anything else in your life. This is not the America we were promised, and we—as philanthropic institutions— must work to elevate the opportunity of inclusive growth. 2. Counter the Zero-Sum Narrative Many of our leaders—political, business, and otherwise—operate as if we exist within a zero-sum game: What’s good for some is bad for others. This is decidedly untrue. We see that equity remains a superior growth model. Investing in one part of a community—particularly parts of communities that are the most marginalized—benefits the whole. Equitable community reinvestment and economic development not only benefit the neighborhoods where those developments occur, but the entirety of the community through better jobs and increased dollars flowing through neighborhoods. Instead of thinking about how much smaller to slice up the pie, we need to focus on how to grow the pie for all to benefit. 3. Refuse to Back Down Now is not the time to back off. The statement of solidarity is a good first step, but it is not the end. We must find strength in this solidarity to be bold in our pronouncements and push forward on what we know this country needs. No matter how we label our economic opportunity efforts and investments, we must link them, foster connection between grantees, and show, to all parties, that shared prosperity is in the country’s best interest. There are certainly threats to this shared prosperity right now. I do not want to pretend there are not. Those of us speaking out on behalf of this goal may face threats or challenges. But because we stand together, and we know the value of shared prosperity, we can deliver the results all people in this country deserve and restore faith in the philanthropic sector. Joe Scantlebury is CEO of Living Cities. View the full article

HP Inc. has issued its latest HP Threat Insights Report, warning that cybercriminals are increasingly using fake CAPTCHA verification tests to trick users into infecting themselves with malware. The findings, announced during the company’s annual Amplify Conference, highlight how attackers are exploiting users’ growing “click tolerance” resulting from frequent multi-step authentication processes. The report, based on data from millions of endpoints running HP Wolf Security, details real-world cyberattacks observed between October and December 2024. According to HP, the “CAPTCHA Me If You Can” campaigns directed users to attacker-controlled websites, prompting them to complete fraudulent authentication challenges. Victims unknowingly ran malicious PowerShell commands that installed the Lumma Stealer remote access trojan (RAT) on their devices. HP Wolf Security researchers also identified additional threats, including attackers spreading an open source RAT known as XenoRAT. This malware features surveillance capabilities such as microphone and webcam capture. Using social engineering techniques, attackers convinced users to enable macros in Word and Excel documents, allowing them to exfiltrate data, log keystrokes, and control devices. Another campaign outlined in the report involved attackers delivering malicious JavaScript code hidden inside Scalable Vector Graphic (SVG) images. When opened in web browsers, these images deployed seven different malware payloads, including RATs and infostealers. Attackers further utilized obfuscated Python scripts to install the malware, capitalizing on Python’s growing popularity among developers, particularly in the AI and data science fields. “A common thread across these campaigns is the use of obfuscation and anti-analysis techniques to slow down investigations,” said Patrick Schläpfer, Principal Threat Researcher in the HP Security Lab. “Even simple but effective defence evasion techniques can delay the detection and response of security operations teams, making it harder to contain an intrusion. By using methods like direct system calls, attackers make it tougher for security tools to catch malicious activity, giving them more time to operate undetected – and compromise victims endpoints.” HP Wolf Security’s approach of isolating threats inside secure containers provided insights into the latest cybercriminal techniques. The company reports that HP Wolf Security customers have interacted with over 65 billion email attachments, web pages, and downloaded files without any reported breaches. The report found that at least 11% of email threats identified by HP Sure Click bypassed one or more email gateway scanners. Executables were the most common malware delivery method at 43%, followed by archive files at 32%. “Multi-step authentication is now the norm, which is increasing our ‘click tolerance.’ The research shows users will take multiple steps along an infection chain, really underscoring the shortcomings of cyber awareness training,” said Dr. Ian Pratt, Global Head of Security for Personal Systems at HP Inc. “Organizations are in an arms race with attackers—one that AI will only accelerate. To combat increasingly unpredictable threats, organizations should focus on shrinking their attack surface by isolating risky actions – such as clicking on things that could harm them. That way, they don’t need to predict the next attack; they’re already protected.” Image: Envato This article, "HP Warns Fake CAPTCHAs Are Spreading Malware in Latest Threat Report" was first published on Small Business Trends View the full article

HP Inc. has issued its latest HP Threat Insights Report, warning that cybercriminals are increasingly using fake CAPTCHA verification tests to trick users into infecting themselves with malware. The findings, announced during the company’s annual Amplify Conference, highlight how attackers are exploiting users’ growing “click tolerance” resulting from frequent multi-step authentication processes. The report, based on data from millions of endpoints running HP Wolf Security, details real-world cyberattacks observed between October and December 2024. According to HP, the “CAPTCHA Me If You Can” campaigns directed users to attacker-controlled websites, prompting them to complete fraudulent authentication challenges. Victims unknowingly ran malicious PowerShell commands that installed the Lumma Stealer remote access trojan (RAT) on their devices. HP Wolf Security researchers also identified additional threats, including attackers spreading an open source RAT known as XenoRAT. This malware features surveillance capabilities such as microphone and webcam capture. Using social engineering techniques, attackers convinced users to enable macros in Word and Excel documents, allowing them to exfiltrate data, log keystrokes, and control devices. Another campaign outlined in the report involved attackers delivering malicious JavaScript code hidden inside Scalable Vector Graphic (SVG) images. When opened in web browsers, these images deployed seven different malware payloads, including RATs and infostealers. Attackers further utilized obfuscated Python scripts to install the malware, capitalizing on Python’s growing popularity among developers, particularly in the AI and data science fields. “A common thread across these campaigns is the use of obfuscation and anti-analysis techniques to slow down investigations,” said Patrick Schläpfer, Principal Threat Researcher in the HP Security Lab. “Even simple but effective defence evasion techniques can delay the detection and response of security operations teams, making it harder to contain an intrusion. By using methods like direct system calls, attackers make it tougher for security tools to catch malicious activity, giving them more time to operate undetected – and compromise victims endpoints.” HP Wolf Security’s approach of isolating threats inside secure containers provided insights into the latest cybercriminal techniques. The company reports that HP Wolf Security customers have interacted with over 65 billion email attachments, web pages, and downloaded files without any reported breaches. The report found that at least 11% of email threats identified by HP Sure Click bypassed one or more email gateway scanners. Executables were the most common malware delivery method at 43%, followed by archive files at 32%. “Multi-step authentication is now the norm, which is increasing our ‘click tolerance.’ The research shows users will take multiple steps along an infection chain, really underscoring the shortcomings of cyber awareness training,” said Dr. Ian Pratt, Global Head of Security for Personal Systems at HP Inc. “Organizations are in an arms race with attackers—one that AI will only accelerate. To combat increasingly unpredictable threats, organizations should focus on shrinking their attack surface by isolating risky actions – such as clicking on things that could harm them. That way, they don’t need to predict the next attack; they’re already protected.” Image: Envato This article, "HP Warns Fake CAPTCHAs Are Spreading Malware in Latest Threat Report" was first published on Small Business Trends View the full article

Key Takeaways Definition and Purpose: Sales coaching is targeted training aimed at improving sales skills and strategies, empowering teams to achieve their sales targets and drive revenue growth.Key Benefits: Effective sales coaching enhances negotiation techniques, increases conversion rates, strengthens customer relationships, and promotes consistency in sales practices.Components of Coaching: Focus on goal setting, skill development, and performance feedback to optimize your sales team’s effectiveness and alignment with business objectives.Coaching Techniques: Utilize one-on-one and group coaching sessions to provide personalized support and foster collaborative learning, enhancing overall team performance.Measuring Success: Track key performance indicators (KPIs) like conversion rates, average deal size, and sales cycle length to evaluate the impact of coaching efforts and make necessary adjustments. In today’s competitive market, mastering the art of sales is more crucial than ever. You might have a great product, but without effective sales strategies, it’s tough to stand out. That’s where sales coaching comes in. It’s not just about closing deals; it’s about empowering your sales team to reach their full potential. Sales coaching provides the tools and techniques needed to enhance performance and boost confidence. By focusing on individual strengths and areas for improvement, you can transform your sales process. Whether you’re a seasoned professional or just starting out, understanding the importance of sales coaching can lead to remarkable results for you and your team. Understanding Sales Coaching Sales coaching focuses on developing your sales team’s skills and improving overall performance. Effective coaching empowers team members to reach their sales targets, enhances customer engagement, and drives revenue growth. Definition of Sales Coaching Sales coaching involves targeted training and support aimed at improving specific sales skills and strategies. It includes personalized feedback, role-playing scenarios, and ongoing mentorship, addressing various aspects of the sales process. Common elements include navigating the sales funnel, mastering cold calling techniques, and refining sales pitches. Importance of Sales Coaching Sales coaching is crucial for small businesses aiming to boost sales performance and achieve long-term growth. Here are key benefits: Enhances Sales Skills: Coaching helps refine negotiation techniques, closing sales strategies, and objection handling methods. Increases Sales Conversion: Improved training can lead to higher sales metrics, resulting in a more efficient sales pipeline. Strengthens Customer Relationships: Effective coaching fosters relationship building, leading to repeat business and referral sales. Promotes Consistency: Regular coaching ensures your team adheres to sales tactics and follows a structured sales process, increasing overall success. Supports Goal Achievement: Aligning coaching with your sales goals ensures your team focuses on meeting quotas and hitting sales targets. Implementing a robust sales coaching program empowers your team to excel in business development and increases your company’s revenue potential. Key Components of Effective Sales Coaching Effective sales coaching enhances your sales team’s performance and develops essential sales skills. Focus on three key components: goal setting, skill development, and performance feedback. Goal Setting Setting SMART goals—specific, measurable, achievable, relevant, and time-bound—helps your sales team concentrate on maximizing performance. Ensure that your sales goals align with broader business objectives to create a clear direction. Aligning sales targets with your sales strategy encourages individuals to pursue meaningful progress, whether in lead generation or closing sales. Skill Development Skill development enhances your team’s ability to engage customers and navigate the sales process. Implement targeted sales training focused on areas like customer needs assessment, objection handling, and closing techniques. Utilize role-playing scenarios and product demonstrations to practice real-life situations. Investing in skill improvement helps your team refine their sales tactics, ultimately boosting customer acquisition and sales conversion rates. Performance Feedback Providing ongoing performance feedback is crucial for continuous improvement. Regularly review sales metrics and performance reporting to identify areas for growth. Offer constructive criticism and celebrate successes to motivate your team. Implementing a structured feedback loop fosters growth through accountability and helps sharpen your team’s negotiation skills, territory management, and sales presentations. Sales Coaching Techniques Sales coaching techniques empower small businesses to enhance their sales team’s effectiveness and drive revenue growth. Effective coaching strategies lead to improved sales performance and increased customer acquisition rates. One-on-One Coaching One-on-one coaching focuses on individual sales professionals within your team. It uses tailored sessions to identify strengths and areas for growth. You can analyze recorded calls and sales metrics, highlighting specific challenges like objection handling or closing techniques. This personalized approach unlocks potential by addressing each individual’s unique sales process, making interactions more effective. Regular feedback helps refine skills, ensuring that each team member meets their sales targets and achieves personal goals. Group Coaching Sessions Group coaching sessions foster a collaborative learning environment among your sales team. These sessions encourage sharing of best practices, allowing team members to learn from each other’s experiences. You can implement role-playing exercises that simulate real-life scenarios like product demonstrations or cold calling. Group coaching not only strengthens team dynamics but also enhances collective skills in areas such as negotiation and relationship building. Leveraging diverse perspectives improves overall sales tactics and aligns your team toward common sales goals. Measuring the Success of Sales Coaching Measuring the success of sales coaching involves establishing clear goals and analyzing specific metrics. This approach helps you gauge the effectiveness of your training initiatives and adjust strategies as needed. Key Performance Indicators (KPIs) Identify KPIs that align with your sales goals. Relevant KPIs for small businesses include: Conversion Rates: Track the percentage of sales leads that convert into customers. Average Deal Size: Measure the average value of each closed sale. Sales Cycle Length: Assess the duration from the initial contact to closing the sale. Customer Acquisition Cost (CAC): Determine the expenses incurred in acquiring a new customer. Focusing on these KPIs provides insights into your sales team’s performance and the impact of coaching efforts. Sales Metrics Analysis Analyze sales metrics regularly to evaluate the effectiveness of your coaching program. Key metrics include: Sales Performance: Review the number of sales made against targets or quotas. Lead Generation: Assess the volume and quality of leads generated through various channels like networking and cold calling. Follow-up Rates: Monitor how effectively your sales team engages with prospects after initial contact. Customer Engagement: Evaluate customer feedback and interaction levels during the sales process. By analyzing these metrics, you can identify trends and areas for improvement, ultimately enhancing your sales strategies and boosting revenue growth for your small business. Conclusion Investing in sales coaching can be a game changer for your business. By focusing on individual strengths and providing targeted training you can enhance your team’s skills and confidence. This not only leads to improved sales performance but also fosters a positive team environment where collaboration thrives. As you implement a coaching program remember to set clear goals and regularly assess your team’s progress. By tracking key performance indicators you’ll gain valuable insights that guide your coaching efforts. Embrace the power of sales coaching to unlock your team’s full potential and drive sustainable revenue growth. Frequently Asked Questions What is the key focus of the article on sales strategies? The article emphasizes that having a great product isn’t enough for success in a competitive market. It highlights the importance of mastering sales strategies and using sales coaching to empower sales teams, enhance performance, and boost confidence. How does sales coaching benefit businesses? Sales coaching improves specific sales skills, boosts team morale, and enhances customer engagement. It helps businesses refine negotiation techniques, increase conversion rates, and strengthen customer relationships, ultimately driving revenue growth. What are key components of effective sales coaching? Key components include goal setting, skill development, and ongoing performance feedback. Setting SMART goals aligns sales efforts with business objectives and guides effective coaching practices. How can individual and group coaching sessions differ? One-on-one coaching focuses on personal strengths and growth areas for individual sales professionals, while group coaching fosters collaboration and encourages sharing best practices among team members to improve overall performance. What metrics should businesses analyze to measure sales coaching success? Businesses should focus on key performance indicators like conversion rates, average deal size, sales cycle length, and customer acquisition cost (CAC) to assess the effectiveness of their sales coaching initiatives. Why are ongoing performance reviews important in sales coaching? Ongoing performance reviews help identify areas for growth, motivate teams, and provide constructive feedback. Regular analysis of sales metrics ensures that coaching efforts lead to improved sales strategies and business outcomes. What types of training techniques are recommended in sales coaching? Effective sales coaching includes targeted training methods such as personalized feedback, role-playing scenarios, and mentorship. These techniques help improve sales skills, enhance customer interactions, and promote consistency in sales tactics. Image Via Envato This article, "Unlocking Sales Success: The Power of Effective Sales Coaching for Your Team" was first published on Small Business Trends View the full article

Key Takeaways Definition and Purpose: Sales coaching is targeted training aimed at improving sales skills and strategies, empowering teams to achieve their sales targets and drive revenue growth.Key Benefits: Effective sales coaching enhances negotiation techniques, increases conversion rates, strengthens customer relationships, and promotes consistency in sales practices.Components of Coaching: Focus on goal setting, skill development, and performance feedback to optimize your sales team’s effectiveness and alignment with business objectives.Coaching Techniques: Utilize one-on-one and group coaching sessions to provide personalized support and foster collaborative learning, enhancing overall team performance.Measuring Success: Track key performance indicators (KPIs) like conversion rates, average deal size, and sales cycle length to evaluate the impact of coaching efforts and make necessary adjustments. In today’s competitive market, mastering the art of sales is more crucial than ever. You might have a great product, but without effective sales strategies, it’s tough to stand out. That’s where sales coaching comes in. It’s not just about closing deals; it’s about empowering your sales team to reach their full potential. Sales coaching provides the tools and techniques needed to enhance performance and boost confidence. By focusing on individual strengths and areas for improvement, you can transform your sales process. Whether you’re a seasoned professional or just starting out, understanding the importance of sales coaching can lead to remarkable results for you and your team. Understanding Sales Coaching Sales coaching focuses on developing your sales team’s skills and improving overall performance. Effective coaching empowers team members to reach their sales targets, enhances customer engagement, and drives revenue growth. Definition of Sales Coaching Sales coaching involves targeted training and support aimed at improving specific sales skills and strategies. It includes personalized feedback, role-playing scenarios, and ongoing mentorship, addressing various aspects of the sales process. Common elements include navigating the sales funnel, mastering cold calling techniques, and refining sales pitches. Importance of Sales Coaching Sales coaching is crucial for small businesses aiming to boost sales performance and achieve long-term growth. Here are key benefits: Enhances Sales Skills: Coaching helps refine negotiation techniques, closing sales strategies, and objection handling methods. Increases Sales Conversion: Improved training can lead to higher sales metrics, resulting in a more efficient sales pipeline. Strengthens Customer Relationships: Effective coaching fosters relationship building, leading to repeat business and referral sales. Promotes Consistency: Regular coaching ensures your team adheres to sales tactics and follows a structured sales process, increasing overall success. Supports Goal Achievement: Aligning coaching with your sales goals ensures your team focuses on meeting quotas and hitting sales targets. Implementing a robust sales coaching program empowers your team to excel in business development and increases your company’s revenue potential. Key Components of Effective Sales Coaching Effective sales coaching enhances your sales team’s performance and develops essential sales skills. Focus on three key components: goal setting, skill development, and performance feedback. Goal Setting Setting SMART goals—specific, measurable, achievable, relevant, and time-bound—helps your sales team concentrate on maximizing performance. Ensure that your sales goals align with broader business objectives to create a clear direction. Aligning sales targets with your sales strategy encourages individuals to pursue meaningful progress, whether in lead generation or closing sales. Skill Development Skill development enhances your team’s ability to engage customers and navigate the sales process. Implement targeted sales training focused on areas like customer needs assessment, objection handling, and closing techniques. Utilize role-playing scenarios and product demonstrations to practice real-life situations. Investing in skill improvement helps your team refine their sales tactics, ultimately boosting customer acquisition and sales conversion rates. Performance Feedback Providing ongoing performance feedback is crucial for continuous improvement. Regularly review sales metrics and performance reporting to identify areas for growth. Offer constructive criticism and celebrate successes to motivate your team. Implementing a structured feedback loop fosters growth through accountability and helps sharpen your team’s negotiation skills, territory management, and sales presentations. Sales Coaching Techniques Sales coaching techniques empower small businesses to enhance their sales team’s effectiveness and drive revenue growth. Effective coaching strategies lead to improved sales performance and increased customer acquisition rates. One-on-One Coaching One-on-one coaching focuses on individual sales professionals within your team. It uses tailored sessions to identify strengths and areas for growth. You can analyze recorded calls and sales metrics, highlighting specific challenges like objection handling or closing techniques. This personalized approach unlocks potential by addressing each individual’s unique sales process, making interactions more effective. Regular feedback helps refine skills, ensuring that each team member meets their sales targets and achieves personal goals. Group Coaching Sessions Group coaching sessions foster a collaborative learning environment among your sales team. These sessions encourage sharing of best practices, allowing team members to learn from each other’s experiences. You can implement role-playing exercises that simulate real-life scenarios like product demonstrations or cold calling. Group coaching not only strengthens team dynamics but also enhances collective skills in areas such as negotiation and relationship building. Leveraging diverse perspectives improves overall sales tactics and aligns your team toward common sales goals. Measuring the Success of Sales Coaching Measuring the success of sales coaching involves establishing clear goals and analyzing specific metrics. This approach helps you gauge the effectiveness of your training initiatives and adjust strategies as needed. Key Performance Indicators (KPIs) Identify KPIs that align with your sales goals. Relevant KPIs for small businesses include: Conversion Rates: Track the percentage of sales leads that convert into customers. Average Deal Size: Measure the average value of each closed sale. Sales Cycle Length: Assess the duration from the initial contact to closing the sale. Customer Acquisition Cost (CAC): Determine the expenses incurred in acquiring a new customer. Focusing on these KPIs provides insights into your sales team’s performance and the impact of coaching efforts. Sales Metrics Analysis Analyze sales metrics regularly to evaluate the effectiveness of your coaching program. Key metrics include: Sales Performance: Review the number of sales made against targets or quotas. Lead Generation: Assess the volume and quality of leads generated through various channels like networking and cold calling. Follow-up Rates: Monitor how effectively your sales team engages with prospects after initial contact. Customer Engagement: Evaluate customer feedback and interaction levels during the sales process. By analyzing these metrics, you can identify trends and areas for improvement, ultimately enhancing your sales strategies and boosting revenue growth for your small business. Conclusion Investing in sales coaching can be a game changer for your business. By focusing on individual strengths and providing targeted training you can enhance your team’s skills and confidence. This not only leads to improved sales performance but also fosters a positive team environment where collaboration thrives. As you implement a coaching program remember to set clear goals and regularly assess your team’s progress. By tracking key performance indicators you’ll gain valuable insights that guide your coaching efforts. Embrace the power of sales coaching to unlock your team’s full potential and drive sustainable revenue growth. Frequently Asked Questions What is the key focus of the article on sales strategies? The article emphasizes that having a great product isn’t enough for success in a competitive market. It highlights the importance of mastering sales strategies and using sales coaching to empower sales teams, enhance performance, and boost confidence. How does sales coaching benefit businesses? Sales coaching improves specific sales skills, boosts team morale, and enhances customer engagement. It helps businesses refine negotiation techniques, increase conversion rates, and strengthen customer relationships, ultimately driving revenue growth. What are key components of effective sales coaching? Key components include goal setting, skill development, and ongoing performance feedback. Setting SMART goals aligns sales efforts with business objectives and guides effective coaching practices. How can individual and group coaching sessions differ? One-on-one coaching focuses on personal strengths and growth areas for individual sales professionals, while group coaching fosters collaboration and encourages sharing best practices among team members to improve overall performance. What metrics should businesses analyze to measure sales coaching success? Businesses should focus on key performance indicators like conversion rates, average deal size, sales cycle length, and customer acquisition cost (CAC) to assess the effectiveness of their sales coaching initiatives. Why are ongoing performance reviews important in sales coaching? Ongoing performance reviews help identify areas for growth, motivate teams, and provide constructive feedback. Regular analysis of sales metrics ensures that coaching efforts lead to improved sales strategies and business outcomes. What types of training techniques are recommended in sales coaching? Effective sales coaching includes targeted training methods such as personalized feedback, role-playing scenarios, and mentorship. These techniques help improve sales skills, enhance customer interactions, and promote consistency in sales tactics. Image Via Envato This article, "Unlocking Sales Success: The Power of Effective Sales Coaching for Your Team" was first published on Small Business Trends View the full article

European and Arab powers push for resolution to crisis caused by Hamas-Israel war as UN conference nearsView the full article

Potential deal comes after studio’s owner Shari Redstone grew frustrated with ‘balance’ of coverageView the full article

Thanks to some smart (and aggressive) marketing, Duolingo has cemented itself as one of the most popular language learning apps in the world. That said, it isn't without competition: There are plenty of alternatives to consider, and if you're peeved about Duolingo's plans to phase out its contract workers in favor of using AI, you might be looking into them. There's now a new competitor for Duo's crown, but it certainly isn't a replacement for the AI-averse. It's also far from an underdog, considering the service comes from none other than Google. Yesterday, the company announced a new AI-powered language learning experience it calls Little Language Lessons. It isn't an app, rather an experiment in Google Labs that offers small doses of lessons and immersion for a handful of different languages. Here's how Google's Little Language Lessons currently work. Using Google's Duolingo alternative To start, head to Google Labs' Little Language Lessons site, and sign in with your Google Account. You'll need to agree to a pop-up that warns you that the feature is an early experiment that uses generative AI, and might not always be accurate—a hallmark flaw of AI tools in general. Google is offering 22 language options (including regional dialects for specific languages). Those include: Arabic Chinese (China) Chinese (Hong Kong) Chinese (Taiwan) English (AU) English (UK) English (US) French (Canada) French (France) German Greek Hebrew Hindi Italian Japanese Korean Portuguese (Brazil) Portuguese (Portugal) Russian Spanish (Latin America) Spanish (Spain) Turkish Once you're in, there are three different types of lessons to try—or "experiments," as Google calls them. "Experiment no. 001" is "Tiny Lesson," which assists you with words, phrases, and grammar for any situation you can dream up. You choose the language, then type a "purpose or theme" into the provided text field. If you can't think of anything, you can use one of the auto-generated themes Google provides, like "taking a taxi," "scuba diving" or "going on a first date." (Or taking a taxi to scuba dive on your first date.) I went with Portuguese (Portugal) and "taking a taxi." I hit Generate, and Tiny Lesson offered me three categories to work from: Vocabulary, which lists different words I might use ("o táxi" for "the taxi" or "o taxista" for "the taxi driver"); Phrases, such as "Pode chamar um táxi, por favor?" for "Can you call a taxi, please?"; and Tips, like explaining how to use "ter que" to express that I need to go somewhere. Any Portuguese words and phrases have a speaker option to click to hear the proper pronunciation. "Experiment no. 002" is "Slang Hang," which aims to teach you slang and expressions from the regions that speak the language you're learning. For fun, I asked it to run with U.S. English for this one. Slang Hang generates a story between two people, and, following a short premise, generates a conversation between them to demonstrate how they might naturally speak to one another. Expressions and slang are underlined, and, again, you can click the speaker icon to hear them spoken out loud. One side of the conversation is generated at a time, and you press the space bar to move on to the next person's sentence. If you want a new story altogether, you can hit the refresh icon, or click the X to exit entirely. (Slang Hang is currently missing support for Arabic, Greek, Hebrew, Hindi, Italian, Japanese, Korean, Portuguese (Portugal), and Turkish.) Credit: Lifehacker Finally, there's "Experiment no. 003," or "Word Cam." This feature lets you take and share a photo with the web app to learn how to talk about your surroundings. This works best on a smartphone or tablet, since otherwise you'll only have your computer's front-facing camera to work with. Once you grant access to your camera, snap a photo of your surroundings. Word Cam then analyzes the image, highlights specific elements, and labels them with words in the target language. For example, I took a photo of the street corner, and Word Cam labeled the car as "o carro," the grass as "a relva," and the bush as "arbusto." You can tap each word to pull up a full page about the word in question, as well as examples of how you might use it in different sentences and scenarios. Can Little Language Lessons compete with Duolingo?Little Language Lessons is a neat idea, and I'm looking forward to experimenting with it further. Will this take a bite out of Duolingo? I doubt it. But it does offer a more casual and personal approach to language learning, as opposed to Duolingo's more structured lessons. I like that I can choose what I want to learn more about, especially as, in my view, language acquisition is most effective when you're learning words and phrases you actively use on a daily basis. The main concern is learning the wrong words, which could be an issue if the AI decides to hallucinate an incorrect translation. That's where human intervention would come in handy: If lessons were generated by people and fact-checkers, you'd feel a bit more at ease with accepting the information at face value. With these lessons, however, I feel I have to double-check everything it tells me. View the full article

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian’s design. Now, The Tonight Show host is taking his business interests to a new level by becoming a brand partner and investor in tortilla chips and salsa brand Xochitl. His first challenge is pretty basic: teach people how to pronounce the brand name. (It’s so-cheel.) “It’s like so-chill. Or so-cheel media. So-cheel network. So-cheel distortion,” says Fallon. “It gets easier the more you practice it. So that’s my first job. And then once I get that out there, they’ll probably give me other assignments.” Xochitl is America’s largest independent tortilla chip brand, but it is still far lesser known than your grocery store staples on the tortilla chip shelf, and lacks full national distribution. It’s looking to Fallon for a mainstream boost. Founded in 1995, the Irving, Texas-based brand is aiming to take a bigger bite out of the $11 billion North American tortilla chip market. It’s a growing category, with Frito-Lay’s Tostitos brand dominating, and Utz’s On the Border also a major player. Last May, private equity firm Forward Consumer Partners took a 50% stake in Xochitl. Chairman Matt Leeds says the goal here is to drive brand awareness and grow distribution. Who better to do that than a guy with 32.4 million YouTube subscribers and 27.4 million Instagram followers? “We believe that his involvement will create a lot of excitement, which can open distribution opportunities and retail partnerships,” Leeds says. “As a brand looking to emphasize warmth, authenticity, and shared experiences, Jimmy’s funny, approachable, and family-friendly persona aligns well with us and our brand strategy.” Now just say the name. Right chip, right time At times it can seem like you can’t swing an empty booze bottle without hitting a celebrity tequila or whiskey. And yes, even beer. Fallon says he’s been offered similar opportunities in the past, but none really fit. “I’ve been offered my own whiskey, my own tequila, and all that stuff, and I just don’t want to be out there boozing it up at the golf course, selling bottles of stuff,” Fallon says. “What am I doing? I didn’t know anything about that. But this? Tortilla chips, I can get behind. It’s on brand for me, and I have no problem selling this and standing behind it.” For Xochitl, the strategy is as simple as it gets: Ask a very famous guy who seems fun to not only promote but be involved in the brand. “The partnership with Jimmy grew out of a simple insight: Xochitl is hard to pronounce but easy to love,” Leeds says. “We started with a blank sheet of paper, and Jimmy was literally our first and best idea for someone who could help teach people the Xochitl name in a way that’s fun, unique, and memorable.” Leeds called. Fallon answered. And just so happened to have been eating Xochitl chips that weekend. “He called me up, and I said, ‘Wait, I actually know what you’re talking about!’ ” Fallon says. “I had no clue how it’s pronounced, though. He gave me this kind of rundown of where the business is, and I thought this sounded like a fun opportunity. I love business stories, I love marketing stuff, and I’d love to help see something grow and become giant.” Financial details of the deal were not disclosed. Marching orders For Fallon, this is a unique opportunity to work with a brand that has very clear and ambitious objectives in mind. “This has the chance and opportunity to really grow,” Fallon says. “When a brand is already massive, then I’m just doing a commercial or something. It’s a paid gig. It’s all good. You do the commercial, and you hope it’s funny. But with this? I’m a partner and an investor, so if it works out, I might actually see some dividends. I’ve got some skin in the game.” Before announcing the Fallon partnership, Xochitl had fewer than 5,000 Instagram followers. So there’s plenty of room to grow. Fallon is a self-described ad nerd and just wrapped production on a new advertising-based reality show for NBC that’s set to launch later this year. Now it’s just a matter of taking everything he’s ever learned about advertising and marketing, and putting it to work. “They’re in select stores and some participating Walmarts, but they’re not in Whole Foods or Target,” Fallon says. “That’s the challenge. I know my marching orders, and I want to see if I can get them there. I want to see if I can get them in every store in the country. It’ll be fun.” This week, Xochitl is dropping its first-ever flavor collaboration with McCormick & Company’s Cholula hot sauce brand, exclusively at more than 2,000 Walmart stores, and it will roll out on Amazon and at grocers nationwide in the coming months. Between Late Night and The Tonight Show, Fallon has spent the last 16 years helping his celebrity guests plug their latest movies, TV, music, and more. Now he’s excited to really be selling his own brand. “One of my jobs at The Tonight Show is to always be selling everyone else’s stuff, which is great. I love it. It’s my favorite job,” he says. “So now I’m, like, ‘Why not do it for myself?’ ” One more time, it’s so-cheel. View the full article

Tech group reports better than expected results, but net income slips from three months earlierView the full article

Key Takeaways Convenience and Speed: Cashless payments streamline checkout processes, reducing wait times and enhancing the shopping experience for customers, with 75% valuing speed in transactions. Enhanced Security: Digital payments minimize cash handling risks and utilize advanced encryption technologies, fostering trust and ensuring better accountability through electronic records. Technological Integration: Embracing digital wallets, contactless cards, and mobile payment apps modernizes retail operations, making them more efficient and appealing to tech-savvy consumers. Consumer Behavior Shift: As customers prioritize convenience, adopting cashless solutions meets evolving expectations, helping businesses attract and retain a loyal customer base. Future Trends: Cryptocurrency acceptance and advancements in contactless payment technology are key trends that can enhance customer engagement and position small businesses as innovative leaders in the retail space. Challenges: Awareness of potential hurdles, such as the digital divide and fraud concerns, is crucial for businesses transitioning to cashless systems, allowing for a smoother adoption process and improved customer experience. Imagine a world where your wallet is lighter, and transactions happen in the blink of an eye. The cashless payment revolution is reshaping how you shop, dine, and manage your finances. With the rise of digital wallets, contactless cards, and mobile payment apps, you’re stepping into a new era of convenience and security. As technology advances, the shift from cash to digital transactions is not just a trend; it’s becoming the norm. You’re now able to make purchases without fumbling for change or waiting in long lines. This transformation is not only about speed but also about enhancing your overall experience. Join the movement and discover how embracing cashless payments can simplify your life while offering a glimpse into the future of finance. Overview Of The Cashless Payment Revolution The cashless payment revolution reshapes how businesses, especially small businesses, engage with customers. Digital wallets, contactless cards, and mobile payment apps create a seamless transaction experience and enhance security. Retailers are seeing the immediate benefits of adopting cashless systems in their storefronts. You may notice that cashless payments increase consumer convenience. Customers prefer quick and hassle-free checkout processes. In fact, studies show that 75% of shoppers appreciate the speed of cashless transactions. Your small business can enhance customer satisfaction by offering diverse cashless options. Cashless payments also enable better financial management. You gain immediate insights into sales patterns, allowing informed decisions. Tracking sales becomes easier with digital records instead of handling cash. Embracing this payment shift not only accelerates transactions but also improves your overall customer experience. Your storefront becomes more modern and appealing to tech-savvy consumers who expect cashless solutions. Adapting now can position your small business for future growth in the evolving financial landscape. The Rise Of Cashless Payments Cashless payments are gaining ground rapidly, reshaping how you conduct retail transactions. Embracing these options enhances customer convenience while streamlining your business operations. Technological Innovations Technological advancements drive the cashless payment transformation. Digital wallets, contactless cards, and mobile payment solutions integrate easily into your retail storefront. These innovations facilitate instant transactions, promoting efficiency. Many systems support diverse payment methods, allowing you to cater to various customer preferences. Implementing these technologies not only modernizes your business but also improves security, reducing risks associated with cash handling. Changing Consumer Behavior Consumer behavior shifts towards favoring convenience and speed. Today’s customers prefer quick payment options that enhance their shopping experience. Studies show that 75% of shoppers prioritize the speed of transactions, leading to quicker checkouts and increased sales. As a small business, adopting cashless payment methods positions you to meet these evolving expectations. By streamlining your payment process, you not only attract tech-savvy consumers but also improve customer satisfaction, positioning your business for sustainable growth. Benefits Of Cashless Transactions Cashless transactions offer significant advantages for businesses, particularly in the retail sector. Small businesses adopting these methods can streamline operations, enhance customer satisfaction, and secure financial processes. Convenience And Speed Cashless payments speed up checkout processes, reducing wait times for customers in your storefront. Digital wallets, contactless cards, and mobile payment apps allow quick transactions, improving the shopping experience. When you provide efficient payment options, 75% of shoppers appreciate the convenience, enhancing overall satisfaction and promoting repeat business. With immediate payment confirmations, managing cash flow becomes simpler, enabling better financial organization. Enhanced Security Features Cashless transactions improve security for both your business and customers. Digital payments minimize cash handling risks, which can lead to theft or loss. Advanced encryption technologies protect sensitive customer data, fostering trust in your brand. With electronic records of transactions, tracking sales and managing disputes becomes easier, offering greater accountability. By embracing cashless systems, you not only improve security but also position your small business as modern and reliable in the eyes of tech-savvy consumers. Challenges Facing Cashless Payments Transitioning to a cashless payment system presents challenges that your small business must navigate. Understanding these hurdles ensures a smoother adoption process and better customer experience. Digital Divide Digital literacy impacts access to cashless payment systems. Customers without technical skills may struggle with mobile wallets or contactless cards. Your business must consider varying customer comfort levels with technology. Providing clear instructions or alternatives might enhance the experience for those less tech-savvy. Fostering an inclusive environment can help bridge this digital divide and retain potential customers who prefer traditional payment methods. Fraud And Privacy Concerns Fraud and privacy issues represent significant challenges in the cashless payment landscape. As transaction volumes increase, so does the risk of cybercrime. Customers may worry about data breaches and the misuse of their financial information. Implementing advanced security measures, such as encryption technology or two-factor authentication, can build trust with your clientele. Educating customers on protecting their data also instills confidence in using cashless methods. By addressing these concerns, your small business strengthens customer relationships and positions itself as a secure choice in retail. Future Trends In Cashless Payments The cashless payment landscape continues to evolve, introducing new trends that can significantly impact your small business. Cryptocurrency Integration Cryptocurrency integration presents a new frontier for cashless payments. As more retail establishments accept cryptocurrencies, you can attract a tech-savvy clientele eager to use digital currencies like Bitcoin or Ethereum. Adopting this payment method not only enhances your storefront’s appeal but also positions your business as innovative and forward-thinking. Adopting secure and efficient cryptocurrency payment platforms can streamline transactions and expand your customer base. Contactless Payment Advancements Contactless payment advancements provide faster and more convenient methods for transactions. Technologies like Near Field Communication (NFC) enable quick payments with smartphones and contactless cards. Implementing these solutions in your retail space can reduce checkout times, improving customer satisfaction and potentially increasing sales. By embracing these advancements, you create a seamless shopping experience that meets the demands of modern consumers, positioning your small business favorably in an increasingly cashless society. Conclusion Embracing the cashless payment revolution is essential for both consumers and businesses. As you adapt to these new payment methods, you’ll find that they not only simplify transactions but also enhance your overall experience. For small businesses, adopting cashless payments can lead to improved customer satisfaction and operational efficiency. By integrating advanced technologies and staying attuned to trends like cryptocurrency, you can position yourself for future growth. Navigating the challenges of this shift requires awareness and education, but the benefits far outweigh the hurdles. As you embrace this change, you’ll be part of a transformative movement that’s shaping the future of finance. Frequently Asked Questions What are cashless payments? Cashless payments refer to transactions made without physical cash, utilizing methods like digital wallets, contactless cards, and mobile payment apps. These options provide convenience, speed, and security, transforming how people shop and handle finances. Why are cashless payments becoming popular? Cashless payments are gaining popularity due to their efficiency and convenience. Studies show that 75% of shoppers prefer the speed of cashless transactions, which can enhance the overall shopping experience and attract more customers to businesses. How do cashless payments benefit small businesses? Cashless payments improve small businesses by speeding up checkouts, reducing wait times, and enhancing customer satisfaction. They also offer better financial management insights, helping businesses streamline sales tracking and modernize their storefronts. What challenges do cashless payments present? Cashless payments can pose challenges like the digital divide, affecting access for less tech-savvy customers. Additionally, concerns around fraud and privacy exist, highlighting the need for businesses to implement robust security measures and educate customers on data protection. What future trends are emerging in cashless payments? Emerging trends in cashless payments include integrating cryptocurrencies like Bitcoin and advancements in contactless payment technologies, such as Near Field Communication (NFC). These innovations can enhance a business’s reputation and attract a tech-savvy clientele. Image Via Envato This article, "Embrace the Cashless Payment Revolution for a Seamless Shopping Experience" was first published on Small Business Trends View the full article

Key Takeaways Convenience and Speed: Cashless payments streamline checkout processes, reducing wait times and enhancing the shopping experience for customers, with 75% valuing speed in transactions. Enhanced Security: Digital payments minimize cash handling risks and utilize advanced encryption technologies, fostering trust and ensuring better accountability through electronic records. Technological Integration: Embracing digital wallets, contactless cards, and mobile payment apps modernizes retail operations, making them more efficient and appealing to tech-savvy consumers. Consumer Behavior Shift: As customers prioritize convenience, adopting cashless solutions meets evolving expectations, helping businesses attract and retain a loyal customer base. Future Trends: Cryptocurrency acceptance and advancements in contactless payment technology are key trends that can enhance customer engagement and position small businesses as innovative leaders in the retail space. Challenges: Awareness of potential hurdles, such as the digital divide and fraud concerns, is crucial for businesses transitioning to cashless systems, allowing for a smoother adoption process and improved customer experience. Imagine a world where your wallet is lighter, and transactions happen in the blink of an eye. The cashless payment revolution is reshaping how you shop, dine, and manage your finances. With the rise of digital wallets, contactless cards, and mobile payment apps, you’re stepping into a new era of convenience and security. As technology advances, the shift from cash to digital transactions is not just a trend; it’s becoming the norm. You’re now able to make purchases without fumbling for change or waiting in long lines. This transformation is not only about speed but also about enhancing your overall experience. Join the movement and discover how embracing cashless payments can simplify your life while offering a glimpse into the future of finance. Overview Of The Cashless Payment Revolution The cashless payment revolution reshapes how businesses, especially small businesses, engage with customers. Digital wallets, contactless cards, and mobile payment apps create a seamless transaction experience and enhance security. Retailers are seeing the immediate benefits of adopting cashless systems in their storefronts. You may notice that cashless payments increase consumer convenience. Customers prefer quick and hassle-free checkout processes. In fact, studies show that 75% of shoppers appreciate the speed of cashless transactions. Your small business can enhance customer satisfaction by offering diverse cashless options. Cashless payments also enable better financial management. You gain immediate insights into sales patterns, allowing informed decisions. Tracking sales becomes easier with digital records instead of handling cash. Embracing this payment shift not only accelerates transactions but also improves your overall customer experience. Your storefront becomes more modern and appealing to tech-savvy consumers who expect cashless solutions. Adapting now can position your small business for future growth in the evolving financial landscape. The Rise Of Cashless Payments Cashless payments are gaining ground rapidly, reshaping how you conduct retail transactions. Embracing these options enhances customer convenience while streamlining your business operations. Technological Innovations Technological advancements drive the cashless payment transformation. Digital wallets, contactless cards, and mobile payment solutions integrate easily into your retail storefront. These innovations facilitate instant transactions, promoting efficiency. Many systems support diverse payment methods, allowing you to cater to various customer preferences. Implementing these technologies not only modernizes your business but also improves security, reducing risks associated with cash handling. Changing Consumer Behavior Consumer behavior shifts towards favoring convenience and speed. Today’s customers prefer quick payment options that enhance their shopping experience. Studies show that 75% of shoppers prioritize the speed of transactions, leading to quicker checkouts and increased sales. As a small business, adopting cashless payment methods positions you to meet these evolving expectations. By streamlining your payment process, you not only attract tech-savvy consumers but also improve customer satisfaction, positioning your business for sustainable growth. Benefits Of Cashless Transactions Cashless transactions offer significant advantages for businesses, particularly in the retail sector. Small businesses adopting these methods can streamline operations, enhance customer satisfaction, and secure financial processes. Convenience And Speed Cashless payments speed up checkout processes, reducing wait times for customers in your storefront. Digital wallets, contactless cards, and mobile payment apps allow quick transactions, improving the shopping experience. When you provide efficient payment options, 75% of shoppers appreciate the convenience, enhancing overall satisfaction and promoting repeat business. With immediate payment confirmations, managing cash flow becomes simpler, enabling better financial organization. Enhanced Security Features Cashless transactions improve security for both your business and customers. Digital payments minimize cash handling risks, which can lead to theft or loss. Advanced encryption technologies protect sensitive customer data, fostering trust in your brand. With electronic records of transactions, tracking sales and managing disputes becomes easier, offering greater accountability. By embracing cashless systems, you not only improve security but also position your small business as modern and reliable in the eyes of tech-savvy consumers. Challenges Facing Cashless Payments Transitioning to a cashless payment system presents challenges that your small business must navigate. Understanding these hurdles ensures a smoother adoption process and better customer experience. Digital Divide Digital literacy impacts access to cashless payment systems. Customers without technical skills may struggle with mobile wallets or contactless cards. Your business must consider varying customer comfort levels with technology. Providing clear instructions or alternatives might enhance the experience for those less tech-savvy. Fostering an inclusive environment can help bridge this digital divide and retain potential customers who prefer traditional payment methods. Fraud And Privacy Concerns Fraud and privacy issues represent significant challenges in the cashless payment landscape. As transaction volumes increase, so does the risk of cybercrime. Customers may worry about data breaches and the misuse of their financial information. Implementing advanced security measures, such as encryption technology or two-factor authentication, can build trust with your clientele. Educating customers on protecting their data also instills confidence in using cashless methods. By addressing these concerns, your small business strengthens customer relationships and positions itself as a secure choice in retail. Future Trends In Cashless Payments The cashless payment landscape continues to evolve, introducing new trends that can significantly impact your small business. Cryptocurrency Integration Cryptocurrency integration presents a new frontier for cashless payments. As more retail establishments accept cryptocurrencies, you can attract a tech-savvy clientele eager to use digital currencies like Bitcoin or Ethereum. Adopting this payment method not only enhances your storefront’s appeal but also positions your business as innovative and forward-thinking. Adopting secure and efficient cryptocurrency payment platforms can streamline transactions and expand your customer base. Contactless Payment Advancements Contactless payment advancements provide faster and more convenient methods for transactions. Technologies like Near Field Communication (NFC) enable quick payments with smartphones and contactless cards. Implementing these solutions in your retail space can reduce checkout times, improving customer satisfaction and potentially increasing sales. By embracing these advancements, you create a seamless shopping experience that meets the demands of modern consumers, positioning your small business favorably in an increasingly cashless society. Conclusion Embracing the cashless payment revolution is essential for both consumers and businesses. As you adapt to these new payment methods, you’ll find that they not only simplify transactions but also enhance your overall experience. For small businesses, adopting cashless payments can lead to improved customer satisfaction and operational efficiency. By integrating advanced technologies and staying attuned to trends like cryptocurrency, you can position yourself for future growth. Navigating the challenges of this shift requires awareness and education, but the benefits far outweigh the hurdles. As you embrace this change, you’ll be part of a transformative movement that’s shaping the future of finance. Frequently Asked Questions What are cashless payments? Cashless payments refer to transactions made without physical cash, utilizing methods like digital wallets, contactless cards, and mobile payment apps. These options provide convenience, speed, and security, transforming how people shop and handle finances. Why are cashless payments becoming popular? Cashless payments are gaining popularity due to their efficiency and convenience. Studies show that 75% of shoppers prefer the speed of cashless transactions, which can enhance the overall shopping experience and attract more customers to businesses. How do cashless payments benefit small businesses? Cashless payments improve small businesses by speeding up checkouts, reducing wait times, and enhancing customer satisfaction. They also offer better financial management insights, helping businesses streamline sales tracking and modernize their storefronts. What challenges do cashless payments present? Cashless payments can pose challenges like the digital divide, affecting access for less tech-savvy customers. Additionally, concerns around fraud and privacy exist, highlighting the need for businesses to implement robust security measures and educate customers on data protection. What future trends are emerging in cashless payments? Emerging trends in cashless payments include integrating cryptocurrencies like Bitcoin and advancements in contactless payment technologies, such as Near Field Communication (NFC). These innovations can enhance a business’s reputation and attract a tech-savvy clientele. Image Via Envato This article, "Embrace the Cashless Payment Revolution for a Seamless Shopping Experience" was first published on Small Business Trends View the full article

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.View the full article

Profits rise nearly 20% in March quarter sending stock up nearly 6% after-hoursView the full article

Valve's Steam Deck has quickly become my go-to gaming handheld. I've clocked—oh god—500 hours just in Hades II on the Steam Deck. Yet I spent full weeks of my life using this device without diving into its most powerful feature: its customizable controls. Here's why you should be using them, even if you think you don't need to. At first, I avoided customizing my controls because I usually like to play the way the developer intended. That ended when I sprained my left wrist while in the middle of replaying Chrono Trigger. I wanted to keep playing, but I needed to rest my wrist. What could I do? That's correct: Obviously, I should remap the in-game controls so I could access almost every function in the game with just one hand, prop up the Steam Deck, and keep playing. Once I'd done that successfully, though, I started experimenting with every game to see what I could do. Get started by trying out community layoutsAlmost every game that's playable on the Steam Deck has its own controller layout ready to go, but you can always edit it. Simply press the Steam button while playing the game, then scroll to Controller Settings. You'll see a layout that shows which inputs each of the Steam Deck's buttons, control sticks, and touchpads are mapped to. At the bottom, you'll see a button labeled Controller Settings. Click that to start editing. Your first option is to change your entire layout. If you click "Edit Layout," you'll create a copy of the existing layout with your own changes (which you can always reset), but you can also browse community-made layouts to see if someone made something that's more comfortable for you. If you try a community layout and don't like it, your original layout will always be available to swap back. Make games designed for a mouse feel more naturalOne of the most slept-on superpowers of the Steam Deck—and what, in my opinion, makes it superior to most Windows-based handhelds—is its dual trackpads. These small squares just under each joystick work similarly to your laptop's trackpad. They have haptic feedback, and you can even click them. The Steam Deck has a touchscreen for entering text, but for my money, the trackpads are a better analog for mouse input. For example, Stardew Valley is a game that was initially designed for PC, and while its controller support is stellar, there are still a few menus where it would be handy to have a mouse. The default controller input maps the right trackpad to be seen as a joystick input. However, I swapped mine so that it reads like a mouse instead. This lets me quickly click on menus, or hover over items more easily than I would with controller inputs. You can change this behavior under the Trackpads section while editing your controller layout. You can pick from a few types of behavior (the nuance between "Joystick" and "As Joystick" can be, uh, confusing) so experiment with what works best for you. You can also add custom inputs for just touching the pad, and for clicking it. Boost your ergonomics with rear grip buttonsThe four back grip buttons (labeled L4, L5, R4, and R5) are quickly becoming my best friends. Depending on your hand size, they might be a little tough to reach, but they're what let me play Chrono Trigger with just one hand while the other was wrapped in a cold compress. These are so simple to enable, you don't even need to customize the controller layout. Each back grip button can be assigned to any existing input, but you can take it further by tweaking their settings. Click the gear icon next to each input and you can set each button to register as a single press, double press, long press, or a range of other options. You can even set one rear button to register as starting to press a key, then a different rear button to register as releasing that key. So, for example, if I want to buy thousands of pieces of wood from Robin's shop in Stardew Valley, I could start hitting the buy button, then walk away to get a snack while the numbers tick up. (Or I could install a bulk buy with gamepads mod, but still.) There's also a robust Turbo mode settings menu, though it's worth mentioning you should probably be wary of using this in any multiplayer games if you don't want your account banned. You can set a button to rapidly repeat an input while holding it down, adjust the interval between inputs, or even set it as a toggle. Create your own input menu overlaysBy far, one of the coolest tools on the Steam Deck is the ability to create your own input menus. My favorite is the Radial Menu. This creates an overlay on top of your game that lets you assign different inputs to a wheel for easy access. While editing your layout, go to Trackpads and from the behavior dropdown, choose Create Radial Menu. This will let you generate a radial overlay that appears whenever you touch this touchpad. This has been a lifesaver for me in games like Stardew Valley, where cycling through the toolbar is more cumbersome than on a desktop. The default configuration has you press the left and right triggers to move through the toolbar one step at a time. Nah; my custom radial menu lets me jump to the slot I want quickly with a single gesture. You can create radial menu layouts and apply them to the touchpads, joysticks, or even gyro controls (more on that below). It's one of the best ways to augment your game inputs, especially for games that aren't purposely designed with gamepad controls in mind. The Radial Menu creation interface Credit: Eric Ravenscraft Get precision aiming with gyro controlsIt gets overlooked a lot, but the Steam Deck has built-in gyro capabilities, and you can turn them on for any game in your library. Sort of. The Steam Deck will try to map gyro movements to inputs the game can comprehend, which usually works pretty well, but might be finicky depending on the game. Expect to do a little experimentation here. By default, Gyro controls will be off, but you can enable them with a simple toggle in the controller settings. After that, you can activate gyro movement by placing your thumb on the right control stick. The top of this stick is touch sensitive, so you don't need to move it, just come in contact with it. It also works by touching the right touchpad, but you can change this behavior in the controller settings. While you're activating gyro controls, tilting the Steam Deck will send corresponding mouse inputs to your game. In my experience, this worked great in first-person games like Doom Eternal, where you use the right control stick to point your camera. The gyro movements will give you a little extra precision control while tilting your Deck, while your thumb is where it would normally be on the control stick anyway. The amount of effort that's already gone into making sure most Steam games play well on the Steam Deck is already pretty incredible. Before it came out, I was skeptical it would work, and I've never been more happy to be proven wrong. Between official developer support and community layouts, almost every game I've played on the Steam Deck felt like it was made to be there. But that doesn't mean the customization has to stop. Even if you've never had a problem with any of the controls on your Steam Deck, it's worth diving into the customization tools to see if you can make your games feel more comfortable for you. View the full article

Florida is poised to become the second state to ban fluoride in public drinking water, over the concerns of dentists and public health advocates who say the mineral is a safe, effective way to protect people of all ages from developing cavities. Florida lawmakers gave final approval to the bill Tuesday after Utah became the first state to pass a ban last month. The Republican-led states are following a push led by U.S. Health Secretary Robert F. Kennedy Jr., who is setting the gears of government in motion to stop fluoridating water. The Florida measure now goes to the desk of Republican Gov. Ron DeSantis, whose administration has advocated against the fluoridation of community water systems, arguing high levels could pose a risk to children’s intellectual development. Fluoride strengthens teeth by replacing minerals lost during normal wear and tear, according to the U.S. Centers for Disease Control and Prevention. The addition of low levels of fluoride to drinking water is considered among the greatest public health achievements of the last century. “As dentists, we see the direct consequences fluoride removal has on our patients and it’s a real tragedy when policymakers’ decisions hurt vulnerable kids and adults in the long term,” Brett Kessler, president of the American Dental Association, said in a statement earlier this month. “Blindly calling for a ban on fluoridated water hurts people, costs money, and will ultimately harm our economy.” While Florida’s bill doesn’t specifically reference fluoride, it will require the mineral and some other additives be removed from water sources across the state, said bill sponsor Republican state Rep. Kaylee Tuck. “Anything that relates to water quality, removing contaminants, things like that, we’re not touching that,” Tuck said. “It’s anything that has to do with health. So fluoride, vitamins, whatever else it is.” Some local officials in Florida have already voted to remove the mineral from their community water systems, ahead of state lawmakers’ push to ban fluoride. Miami-Dade County Mayor Daniella Levine Cava said Tuesday she is “deeply disappointed” by the passage of the bill, adding that it disregards “the overwhelming consensus of dentists, doctors and medical experts and will end a practice that has been in place for decades to protect our health.” Levine Cava said that ending fluoridation, which is a safe and cost-effective way to prevent tooth decay, will have “long-lasting health consequences, especially for our most vulnerable families.” The mayor said the decision should be left to local communities. About one-third of community water systems, serving more than 60% of the U.S. population, fluoridated their water, according to a 2022 analysis by the CDC. — Kate Payne, Associated Press/Report for America Associated Press writer Freida Frisaro contributed to this report. View the full article

Google's recently updated Search Quality Raters Guidelines reflect Google's search ranking priorities The post Google’s Updated Raters Guidelines Refines Concept Of Low Quality appeared first on Search Engine Journal. View the full article