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This post was written by Alison Green and published on Ask a Manager. A reader writes: I have a manager who you would deem unfixable, and I’m currently job hunting so I can put him behind me. In the meantime, I’d love your advice on how to handle this very emotionally draining situation. It has been two years of trying to fix him and I’ve exhausted every avenue, including seeking help from his manager. He’s not changing and I know that; he is very much out of his depth in the role, has poor professional instincts, and is emotionally juvenile. Last year, he blew up at me after I tried to reopen a conversation about my concerns regarding his shortcomings (obviously not phrased like that lol) and, after realizing that buying me a sweet treat wasn’t going to paper over my ongoing concerns started spiraling out because I was no longer being as chatty or friendly with him as before. I have to make clear that I was still being scrupulously professional and polite – just not being buddy-buddy. He started sending me two or three emotionally charged emails a week explaining how he was overwhelmed at work, was doing his best, and that asking for anymore was too much and also trying to apologize but not apologize for his behavior. This ended in me going to his boss and her putting a stop to the emails, but not addressing any of the substantive issues regarding his overall competency. Fast forward to this year and his shortcomings are even more pronounced, despite his promises to do better. Fine, whatever. My way of dealing with my (overwhelming, disabling) anger toward him and his victim complex is to be scrupulously professional and polite. However, because of his poor professional boundaries, he can’t stand that I’m not being warm towards him and keeps trying to ask if I have any concerns (despite knowing what the concerns are) and pushing me to be friendly toward him. I then feel very awkward and guilty for choosing to establish sound professional boundaries. The long, rambling emails are beginning to start up again too. It’s a punishing, stupid emotional cycle. Help! I think I need reassurance that what I’m doing is not bad, that I’m not responsible for the awkwardness of the situation. Do you have any other insights to share? I want to know more about what “scrupulously professional and polite” looks like, because there are different ways to implement that. There’s an obviously frosty version (one that strongly conveys “I am speaking to you only because it’s required for my job but I do so with zero warmth toward you as a person”) and there’s a version that … well, doesn’t make that quite so clear. Where are you on that spectrum? It would be understandable if you’re more on the chilly side of that continuum, given all you described, but that doesn’t mean it would be wise — particularly with a manager who you know will spiral from it. If you are being frosty or frosty-adjacent … well, you’re allowed to, but it’s probably going to make your work life harder for however long you remain there. You don’t need to engage much beyond work and basic pleasantries, but you should at least appear to speak to him with a reasonable amount of human warmth and good will. A good litmus test is whether an outside observer watching you interact would know you disliked him, or whether they’d find your side of the interaction utterly unremarkable. But if you’re confident that you’re getting that balance right, then here is the reassurance you requested that you’re behaving reasonably and you are not responsible for the awkwardness of the situation. I do wonder if there’s any value in saying, “I get the sense that you want us to have a chattier relationship, so I want to be up-front that I need to just focus on work when I’m at work. It’s not personal and you don’t need to apologize for anything; it’s just what I need to balance my life right now.” It might not make a huge impact, but maybe that would give him something to calm his mind when he starts to panic about why you’re not available to him in the way he seems to want. Otherwise, though, tell his boss that the long, rambling emails she shut down earlier have starter back up and ask if she can squelch them again. That question about the balance is really key, though. View the full article

Klaus Schwab, founder of the World Economic Forum, whose annual gathering of business and political leaders in the Swiss mountain resort of Davos became a symbol of globalisation, has resigned as chair of its trustees. The Geneva-based WEF made the announcement on Monday after revealing earlier this month that the 87-year-old Schwab, who for decades has been the face of the Davos get-together, would be stepping down, without giving a firm timeline. “Following my recent announcement, and as I enter my 88th year, I have decided to step down from the position of Chair and as a member of the Board of Trustees, with immediate effect,” Schwab said in a statement released by the WEF. The forum did not say why he was quitting. The WEF board said in the statement it had accepted Schwab’s resignation at an extraordinary meeting on April 20, with Vice Chairman Peter Brabeck-Letmathe serving as interim chairman while the search for a new chair began. The German-born Schwab established the WEF in 1971 with the aim of creating a forum for policymakers and top corporate executives to tackle major global issues. The village of Davos gradually became a fixture on the international calendar in January when political leaders, CEOs and celebrities got together in discreet, neutral Switzerland to discuss the agenda for the coming year. CRITICISM Widely regarded as a cheerleader for globalisation, the WEF’s Davos gathering has in recent years drawn criticism from opponents on both left and right as an elitist talking shop detached from lives of ordinary people. Headquartered above Lake Geneva at the other end of Switzerland from Davos, the WEF has also had to cope with negative reports about its internal culture. The Wall Street Journal last year said the WEF’s board was working with a law firm to investigate its workplace culture, after the newspaper reported allegations of harassment and discrimination at the forum. The WEF denied the allegations. Shaken by the 2007-2009 global financial crisis, the WEF has also been buffeted by geopolitical tensions since the 2022 Russian invasion of Ukraine and more protectionist U.S. trade policies. Some analysts see it as an institution in decline. Schwab anticipated globalisation would come under fire long before Donald The President first won the U.S. presidency and Britain voted to leave the European Union in 2016, events which analysts attributed to discontent with the prevailing economic order. “A mounting backlash against (globalisation’s) effects, especially in the industrial democracies, is threatening a very disruptive impact on economic activity and social stability in many countries,” Schwab and his colleague Claude Smadja jointly wrote in an opinion piece in 1996. “The mood in these democracies is one of helplessness and anxiety, which helps explain the rise of a new brand of populist politicians.” —Dave Graham, Reuters View the full article

Google will confront an existential threat Monday as the U.S. government tries to break up the company as punishment for turning its revolutionary search engine into a ruthless monopoly. The drama will unfold in a Washington courtroom during the next three weeks during hearings that will determine how the company should be penalized for operating an illegal monopoly in search. The proceedings, known in legal parlance as a “remedy hearing,” feature a parade of witnesses that includes Google CEO Sundar Pichai. The U.S. Department of Justice is asking a federal judge to order a radical shake-up that would ban Google from striking the multibillion dollar deals with Apple and other tech companies that shield its search engine from competition, share its repository of valuable user data with rivals and force a sale of its popular Chrome browser. The moment of reckoning comes four-and-half-years after the Justice Department filed a landmark lawsuit alleging Google’s search engine had been abusing its power as the internet’s main gateway to stifle competition and innovation for more than a decade. After the case finally went to trial in 2023, a federal judge last year ruled Google had been making anti-competitive deals to lock in its search engine as the go-to place for digital information on the iPhone, personal computers and other widely used devices, including those running on its own Android software. That landmark ruling by U.S. District Judge Amit Mehta sets up a high-stakes drama that will determine the penalties for Google’s misconduct in a search market that it has defined since Larry Page and Sergey Brin founded the company in a Silicon Valley garage in 1998. Since that austere start, Google has expanded far beyond search to become a powerhouse in email, digital mapping, online video, web browsing, smartphone software and data centers. Seizing upon its victory in the search case, the Justice Department is now setting out to prove that radical steps must be taken to rein in Google and its corporate parent, Alphabet Inc. “Google’s illegal conduct has created an economic goliath, one that wreaks havoc over the marketplace to ensure that — no matter what occurs — Google always wins,” the Justice Department argued in documents outlining its proposed penalties. “The American people thus are forced to accept the unbridled demands and shifting, ideological preferences of an economic leviathan in return for a search engine the public may enjoy.” Although the proposed penalties were originally made under President Joe Biden’s term, they are still being embraced by the Justice Department under President Donald The President, whose first administration filed the case against Google. Since the change in administrations, the Justice Department has also attempted to cast Google’s immense power as a threat to freedom, too. “The American dream is about higher values than just cheap goods and ‘free’ online services,” the Justice Department wrote in a March 7 filing with Mehta. “These values include freedom of speech, freedom of association, freedom to innovate, and freedom to compete in a market undistorted by the controlling hand of a monopolist.” Google is arguing the government’s proposed changes are unwarranted under a ruling that its search engine popularity among consumers is one of the main reasons it has become so dominant. The “unprecedented array of proposed remedies would harm consumers and innovation, as well as future competition in search and search ads in addition to numerous other adjacent markets,” Google lawyers said in a filing leading up to hearings. “They bear little or no relationship to the conduct found anticompetitive, and are contrary to the law.” Google also is sounding alarms about the proposed requirements to share online search data with rivals and the proposed sale of Chrome posing privacy and security risks. “The breadth and depth of the proposed remedies risks doing significant damage to a complex ecosystem. Some of the proposed remedies would imperil browser developers and jeopardize the digital security of millions of consumers.” The showdown over Google’s fate marks the climax of the biggest antitrust case in the U.S. since the Justice Department sued Microsoft in the late 1990s for leveraging its Windows software for personal computers to crush potential rivals. The Microsoft battle culminated in a federal judge declaring the company an illegal monopoly and ordering a partial breakup — a remedy that was eventually overturned by an appeals court. Google intends to file an appeal of Mehta’s ruling from last year that branded its search engine as an illegal monopoly but can’t do so until the remedy hearings are completed. After closing arguments are presented in late May, Mehta intends to make his decision on the remedies before Labor Day. The search case marked the first in a succession of antitrust cases that have been brought against a litany of tech giants that include Facebook and Instagram parent Meta Platforms, which is currently fighting allegations of running an illegal monopoly in social media in another Washington D.C. trial. Other antitrust cases have been brought against both Apple and Amazon, too. The Justice Department also targeted Google’s digital advertising network in a separate antitrust case that resulted last week in another federal judge’s decision that found the company was abusing its power in that market, too. That ruling means Google will be heading into another remedy hearing that could once again raise the specter of a breakup later this year or early next year. —Michael Liedtke, AP Technology Writer View the full article

Now that tax season is over, you may be breathing a sigh of relief. However, once your return is filed (or before your return is filed on extension), it’s key to be prepared in case you receive an audit notice from the IRS. If you have already filed your freelance taxes, beware that there are a number of red flags described below that may sometimes draw scrutiny from the IRS. If you have yet to file because you were granted an extension on your tax filing, review this list so you can proactively avoid any of the audit triggers below. While being audited isn’t necessarily a sign of wrongdoing, it’s a stressful and time-consuming process that is best avoided. If you do run into an audit request due to these or other issues, consult with a tax professional who can help you respond appropriately to the IRS. Claiming excessive deductions.The IRS fully expects freelancers to take advantage of deductions to lower their taxable income but claiming excessive deductions or ones that don’t add up can be a red flag. This is especially true for service businesses if you did not hire third parties or issue 1099s because high levels of income may cause greater scrutiny. It’s best to stick to deductions that are directly related to your work, such as office supplies, business-related travel, and legitimate client meals. Be reasonable and ensure that all deductions are documented backed up by receipts and documentation to mitigate as much of your audit risks as possible. If you work from home, the home office deduction can be especially beneficial, but it must meet the IRS’s strict requirements. Your home office must be exclusively used for business purposes and not double as a personal space (e.g., your dining room). Keep detailed records, including photos, to demonstrate the legitimacy of your claim. Underreporting incomeOne of the most common mistakes freelancers make is underreporting their income, whether intentionally or accidentally. The IRS receives income information from third-party sources such as clients who issue Form 1099-NEC or other relevant tax documents. If the income you report doesn’t match the information the IRS has, it could trigger an audit. To avoid this, ensure you carefully track all income throughout the year. Keep digital or physical copies of all Form 1099s you receive and compare them to your own records. If you receive income that isn’t reported on a 1099, you’re still required to report it on your tax return. Mixing personal and business expensesAs a freelancer, it’s crucial to separate your personal expenses from your business ones. Using your business account for personal spending—or vice versa—is an easy way to create confusion and draw IRS attention. For instance, claiming a lavish family vacation as a “business trip” is likely to be flagged during an audit. To maintain clarity, establish separate bank accounts and credit cards for your business. This makes it easier to identify legitimate business expenses and ensures that you aren’t inadvertently claiming personal costs. Accurate bookkeeping is your best defense here—maintain organized records and categorize expenses correctly. Using rounded numbersFiling a tax return with perfectly rounded numbers can also raise suspicion. For example, reporting $5,000 for advertising expenses and $10,000 for equipment costs suggests you’re estimating rather than using actual figures. The safer option is to file precise amounts based on documented expenses and receipts. Accurate reporting demonstrates diligence and reduces the chances of discrepancies that could lead to an audit. Reporting net losses year after year As a freelancer, you are allowed to deduct legitimate business expenses, but consistently reporting losses over several years could indicate to the IRS that your business is not a profit-driven enterprise. If you’re claiming a business loss year after year, the IRS may question whether your freelancing is truly a business or a hobby. The solution? Document how you’re actively working to turn your business into a profitable endeavor. Keep records of marketing campaigns, client acquisition efforts, and investments you’ve made in growing your work. A clear business plan also demonstrates your commitment to generating income. Overusing vehicle deductionsMany freelancers claim deductions for vehicles they use for business purposes. While this is perfectly fine, claiming 100% of your vehicle use as business-related—even if it’s also your family car—can raise suspicion. If you’re using a car for both personal and business reasons, keep detailed mileage logs. Document the date, purpose of the trip, and miles driven. The IRS accepts well-maintained mileage records as evidence for deductions. Missing forms or incorrect filings Simple mistakes like missing a form or filing with incorrect information can lead to scrutiny. Errors in Social Security numbers, names, or business classifications on forms such as your 1099s can trigger the IRSto take a closer look at your entire return. Take the time to review your return thoroughly before submitting it to make sure it as accurate as possible. This can help catch errors and ensure proper filing. High incomeIt’s no secret that high earners are more likely to be audited, regardless of whether they’re freelancers or salaried employees. If your freelancing income is substantial, you may be subject to heightened scrutiny. While you can’t control your income level, you can minimize audit risks by ensuring your tax return is flawless. Document your income thoroughly, keep receipts for expenses, and file accurately. Consider working with a tax professional to double-check your return if you’re in a higher income bracket. Final ThoughtsAs a freelancer, avoiding audit red flags boils down to accurate reporting, detailed record-keeping, and reasonable claims. Take time throughout the year to maintain organized financial records so tax season doesn’t become a scramble. If possible, consult a tax professional who understands the unique challenges freelancers face to help you develop a proactive approach to tax filing that can save you from unnecessary stress and help you focus on what truly matters—your work. View the full article

Now that tax season is over, you may be breathing a sigh of relief. However, once your return is filed (or before your return is filed on extension), it’s key to be prepared in case you receive an audit notice from the IRS. If you have already filed your freelance taxes, beware that there are a number of red flags described below that may sometimes draw scrutiny from the IRS. If you have yet to file because you were granted an extension on your tax filing, review this list so you can proactively avoid any of the audit triggers below. While being audited isn’t necessarily a sign of wrongdoing, it’s a stressful and time-consuming process that is best avoided. If you do run into an audit request due to these or other issues, consult with a tax professional who can help you respond appropriately to the IRS. Claiming excessive deductions.The IRS fully expects freelancers to take advantage of deductions to lower their taxable income but claiming excessive deductions or ones that don’t add up can be a red flag. This is especially true for service businesses if you did not hire third parties or issue 1099s because high levels of income may cause greater scrutiny. It’s best to stick to deductions that are directly related to your work, such as office supplies, business-related travel, and legitimate client meals. Be reasonable and ensure that all deductions are documented backed up by receipts and documentation to mitigate as much of your audit risks as possible. If you work from home, the home office deduction can be especially beneficial, but it must meet the IRS’s strict requirements. Your home office must be exclusively used for business purposes and not double as a personal space (e.g., your dining room). Keep detailed records, including photos, to demonstrate the legitimacy of your claim. Underreporting incomeOne of the most common mistakes freelancers make is underreporting their income, whether intentionally or accidentally. The IRS receives income information from third-party sources such as clients who issue Form 1099-NEC or other relevant tax documents. If the income you report doesn’t match the information the IRS has, it could trigger an audit. To avoid this, ensure you carefully track all income throughout the year. Keep digital or physical copies of all Form 1099s you receive and compare them to your own records. If you receive income that isn’t reported on a 1099, you’re still required to report it on your tax return. Mixing personal and business expensesAs a freelancer, it’s crucial to separate your personal expenses from your business ones. Using your business account for personal spending—or vice versa—is an easy way to create confusion and draw IRS attention. For instance, claiming a lavish family vacation as a “business trip” is likely to be flagged during an audit. To maintain clarity, establish separate bank accounts and credit cards for your business. This makes it easier to identify legitimate business expenses and ensures that you aren’t inadvertently claiming personal costs. Accurate bookkeeping is your best defense here—maintain organized records and categorize expenses correctly. Using rounded numbersFiling a tax return with perfectly rounded numbers can also raise suspicion. For example, reporting $5,000 for advertising expenses and $10,000 for equipment costs suggests you’re estimating rather than using actual figures. The safer option is to file precise amounts based on documented expenses and receipts. Accurate reporting demonstrates diligence and reduces the chances of discrepancies that could lead to an audit. Reporting net losses year after year As a freelancer, you are allowed to deduct legitimate business expenses, but consistently reporting losses over several years could indicate to the IRS that your business is not a profit-driven enterprise. If you’re claiming a business loss year after year, the IRS may question whether your freelancing is truly a business or a hobby. The solution? Document how you’re actively working to turn your business into a profitable endeavor. Keep records of marketing campaigns, client acquisition efforts, and investments you’ve made in growing your work. A clear business plan also demonstrates your commitment to generating income. Overusing vehicle deductionsMany freelancers claim deductions for vehicles they use for business purposes. While this is perfectly fine, claiming 100% of your vehicle use as business-related—even if it’s also your family car—can raise suspicion. If you’re using a car for both personal and business reasons, keep detailed mileage logs. Document the date, purpose of the trip, and miles driven. The IRS accepts well-maintained mileage records as evidence for deductions. Missing forms or incorrect filings Simple mistakes like missing a form or filing with incorrect information can lead to scrutiny. Errors in Social Security numbers, names, or business classifications on forms such as your 1099s can trigger the IRSto take a closer look at your entire return. Take the time to review your return thoroughly before submitting it to make sure it as accurate as possible. This can help catch errors and ensure proper filing. High incomeIt’s no secret that high earners are more likely to be audited, regardless of whether they’re freelancers or salaried employees. If your freelancing income is substantial, you may be subject to heightened scrutiny. While you can’t control your income level, you can minimize audit risks by ensuring your tax return is flawless. Document your income thoroughly, keep receipts for expenses, and file accurately. Consider working with a tax professional to double-check your return if you’re in a higher income bracket. Final ThoughtsAs a freelancer, avoiding audit red flags boils down to accurate reporting, detailed record-keeping, and reasonable claims. Take time throughout the year to maintain organized financial records so tax season doesn’t become a scramble. If possible, consult a tax professional who understands the unique challenges freelancers face to help you develop a proactive approach to tax filing that can save you from unnecessary stress and help you focus on what truly matters—your work. View the full article

Everyone wants privacy, but how far are you willing to go for it? For most people, the answer is "not very far." The cost of privacy is not only the knowledge it takes to navigate safely and invisibly online, but often also the inconvenience that comes with security practices practices like using VPNs, installing ad blockers and other extensions, and using a non-Chrome browser. If you go to extra lengths to protect your online privacy, we want to hear from you. And if you go to extreme lengths, we definitely want to hear from you. The first time I switched to a privacy-focused browser, I wondered why I hadn't done it sooner. I left Google Chrome after reading one of the countless stories about how Chrome is the worst browser for your data and privacy, and after importing my bookmarks and settings, I admittedly felt rather smug. I was a Brave user now, separate from the flock of sheep who gave their data away to Chrome, resigned to having their data tagged and tracked wherever they went. I also deleted my Facebook account, installed a VPN on my phone, and used Tor to browse anything I would be less than proud of. I also stopped using Google Maps. At least, I tried. As you might have guessed, few of these changes lasted long. Protecting my privacy online was one inconvenience after another. At first, I attributed my minor annoyances to a learning curve. My VPN broke certain websites, so I got in the habit of switching it on and off whenever I needed, for example. But while some decisions made life easier—I still don't miss Facebook, and browsing the internet without an ad blocker seems unthinkable now—others created accumulating obstacles. Websites wouldn't load, citing compatibility problems with my browser. Extensions were unavailable. Tech walkthroughs with friends and IT teams each invariably met the point where I would need to explain that, no, I am not on Chrome, or Firefox, or Edge. Once, I spent several days debating companies, agencies, and friends who insisted they tried calling me even though my phone never rang. Frustrated, I eventually called Verizon, and a customer service representative ran me through a series of tests and pings to identify the problem. After half an hour, my call was escalated to a higher tech support team that walked me through heavier solutions like resetting my network. Eventually, in a moment of clarity, I apologized to customer service, confessed that it was user error, and hung up the phone. I knew what the problem was, even if I couldn't explain it: I left my VPN on, and somehow it was blocking incoming calls. I turned it off, and life went back to normal. I began to feel less smug and more impractical, my decision to live a privacy-focused life having downsides I wasn't sure I was willing to accept. My breaking point came when I was on a trip and a Netflix error informed me that my browser was no longer supported. Stuck at an airport with yet another inconvenience, I got frustrated, threw in the towel, and found myself back on Chrome. Of course, my failure is my own, and there are endless reasons to push past the inconveniences to make your online privacy a standard practice. As part of our Safety Net series, I want to speak with people who take their privacy seriously enough to go to great lengths—arguably extreme ones, even—to keep your identity and privacy safe. I want us to learn what you do for privacy, what it's like to use technology the way you do, and how much convenience you sacrifice to do it. If this sounds like you, email me at jcalhoun@lifehacker.com with the subject line "Safety Net" or message me on Bluesky, and I'll get back to you if your story is selected to be featured. If it sounds like someone you know, please send them this article to share their experience. You can, of course, stay as anonymous as you'd like. View the full article

Optimizing the client experience is the real key to growth and profitability. The Concierge CPA With Jackie Meyer For CPA Trendlines Go PRO for members-only access to more Jackie Meyer. View the full article

Optimizing the client experience is the real key to growth and profitability. The Concierge CPA With Jackie Meyer For CPA Trendlines Go PRO for members-only access to more Jackie Meyer. View the full article

In the past year, I’ve worked with job seekers, HR teams, and tech leaders, navigating everything from résumé optimization to the ethics of AI in hiring. And I’ve seen a clear pattern emerge: Candidates are using AI more than ever, and sometimes in ways that backfire. The tools are smarter. The competition is fiercer. Used well, AI can be your most powerful copilot. Used poorly, it can quietly disqualify you before a human ever sees your name. Here are five of the most common AI-related job search mistakes I see, along with one bonus pitfall you may not realize you’re making. Mistake 1: Relying on AI to Write Your Entire Résumé or Cover Letter AI résumé and cover letter generators promise to help you create professional documents quickly. But these tools often generate generic content based on keywords, which can make your application blend in with the rest. Yes, with a single ChatGPT prompt, you can have a résumé draft in 30 seconds. But if you stop there, you’re hurting your chances. Remember: AI-generated résumés read like they were written by a robot, because they were. Why it’s a problem: AI can help you with structure and grammar, but it cannot capture the nuances of your personal brand or unique career story. Worse yet, you also risk having a nearly identical résumé as another applicant because you are all asking for the same keywords/skills. Solution: Use AI to improve rather than replace your writing process—for example, to check for grammar errors, suggest keywords, or guide you to quantify your impact further. But make sure to personalize the content with specific examples from your own career. Your résumé should reflect your unique journey, not just a collection of skills and accomplishments with AI-generated words in between. Mistake 2: Using AI to Apply for Jobs on Your Behalf Without Customizing Your Application AI tools like job application bots can now apply for thousands of jobs on your behalf, filling out applications and submitting résumés for you. While this may save you time, it can also lead to oversaturation and missed opportunities. Why it’s a problem: These AI tools are good at mass applications but are not great at tailoring your application to each job and company. Customization is key when it comes to standing out in this crowded job market. An AI application will often lack the personalized touch that hiring managers value, and it won’t allow you to highlight specific aspects of your experience that align with the company’s culture and needs. Solution: Use AI to help identify relevant job openings, but take the time to customize your applications. Craft a personalized cover letter and tweak your résumé to reflect the most relevant skills and experiences for each job. Even a few tailored adjustments can make a huge difference in catching a hiring manager’s eye. Mistake 3: Letting AI or Deepfakes Do the Interview for You Yes, we’ve entered that chapter. Some candidates are now using AI tools to generate real-time answers during live chat interviews and in extreme cases, deploying deepfakes to complete asynchronous video screenings. Even if you make it through the first round or get hired, consider this: What will you do on the job? Why it’s a problem: AI-driven interviews and deepfakes can make it easier for candidates to present themselves in an overly polished or dishonest way. While you might pass the screening, the real challenge comes once you’re on the job. Most companies now prohibit pasting confidential or company-specific info into public AI tools like ChatGPT. So even if you’re AI-savvy, the tools you used to land the role may not be available on the job. If you oversell your capabilities or rely on tools you won’t have access to later, you risk being fired or flagged early in onboarding. Solution: While it might be tempting to rely on AI to enhance your interview performance, remember that authenticity is now paramount. Use AI to prep, not perform. Practice interview questions, refine your examples, and improve how you tell your story using AI, but never fake it. The risk isn’t just not getting the job. It’s losing your reputation. Mistake 4: Overinflating Your Experience with AI Polish AI tools can help you highlight your accomplishments and frame your experiences more effectively, but there’s a danger in overinflating your role or contributions. While it’s tempting to use AI to embellish your résumé or cover letter, it’s important to remember that overstatement will be quickly exposed, not only in interviews, but also through informal back-channel checks. Why it’s a problem: Hiring managers often reach out to former colleagues, managers, or industry connections to gather informal insights about candidates. Even if they’re not conducting formal reference checks, these casual conversations can reveal discrepancies between your résumé and the reality of your work experience. If your claims don’t match the reality of how you were perceived in previous roles, it could harm your credibility and disqualify you immediately. Solution: Focus on being authentic and accurate when detailing your experience. Use AI to help articulate or reframe your achievements but ensure that everything you list is something you can back up with real examples. Honesty and transparency go a long way in establishing trust with hiring managers. Mistake 5: Underestimating the Power (and Liability) of Your Digital Presence AI tools may help you land interviews, but they can also scan your LinkedIn profile or social media accounts as part of the screening process. It’s not enough to just have a résumé. Your online presence is increasingly scrutinized by employers. Why it’s a problem: If your LinkedIn profile doesn’t match your résumé, at minimum, it can confuse hiring managers. AI won’t just look at your résumé. Now it’s scanning your digital presence on all platforms. If you have once posted something negative about your potential employer as a customer, it can be flagged and prevent you from landing an interview. Solution: Ensure that your LinkedIn profile is up to date, fully aligned with your résumé, and clearly highlights your relevant skills and accomplishments. Create a compelling headline and summary that clearly state what you do and what you’re looking for. Share posts that demonstrate your expertise and thought leadership. Clean up any social media posts that might paint an inaccurate or outdated picture of the current “you.” Remember, your LinkedIn is an extension of your résumé and should reflect your personal brand authentically. Bonus Mistake: Ignoring the Human Side of the Job Search Here’s the reality: Many jobs aren’t filled through cold applications. Some jobs are never even listed on job boards. They’re filled through referrals and networking. AI can’t replace genuine relationship building, and it shouldn’t. You should use AI to help you research target companies, suggest outreach messages on LinkedIn, or prep for networking calls and coffee chats. Then, go out there and attend events. On LinkedIn, you can comment thoughtfully on industry conversations and start building relationships with those who might someday become the hiring manager of your dream job. Remember, networking is expanding who you know and having a strong personal brand online expands who knows you. Both will enhance your chance of getting hired in this market. Final Thoughts: Stay Human and Stay Authentic My advice as an AI expert? Embrace AI as a tool to enhance your job search but always maintain authenticity and integrity. Let it help you shine brighter, not become a distorted version of yourself. Your skills, experience, and passion are what will ultimately land you the right job. Don’t let AI derail that by turning you into someone you’re not. View the full article

Here is a recap of what happened in the search forums today...View the full article

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ones you might remember. You’re juggling countless priorities, so it’s tempting to view meta tags as “set it and forget it” HTML snippets. But here’s the truth: properly optimized meta tags are still conversion-driving assets that both search engines and potential customers use to understand your content. This guide cuts through the noise to spotlight the meta tags that actually move the needle – on rankings, click-through rates, and visibility. Before we dive deep, here’s what you need to know: Title tags and meta descriptions remain your most powerful meta elements in 2025. With AI Overviews now prominent in search, robots meta tags have become crucial content governance tools. Mobile optimization through viewport tags directly impacts your rankings. Social meta tags drive significantly higher engagement when properly implemented. What are meta tags? You’ve heard about meta tags, but what exactly are they? Think of them as your website’s elevator pitch to search engines, invisible to visitors but critical for rankings. These HTML snippets live in the <head> section of your code, quietly working behind the scenes to tell Google, Bing, and other search engines what your page is about, who should see it, and how it should appear in search results. Meta tags remain one of the few direct communication channels between marketers and search engines. Despite all the algorithm changes we’ve seen, properly implemented meta tags still provide clear ranking signals. Unlike the early 2000s when you could stuff keywords into meta tags and call it a day, today’s meta tags work as part of a sophisticated system that impacts not just rankings but also user behavior and conversion rates. They’ve become even more crucial with the widespread adoption of AI-driven search features like Google’s AI Overviews. Meta tags every site must have Title tag If I could only optimize one meta element, it would be the title tag every single time. It’s the heavyweight champion of meta tags, appearing as the clickable headline in search results and significantly influencing both rankings and click-through rates. Here’s what actually works in 2025: Optimal format: Primary Keyword | Secondary Keyword | Brand Name Character limit: 50-60 characters (Google typically displays about 600 pixels worth) Psychology hack: Numbers and power words can entice clicks I recently worked with a SaaS client who changed their homepage title tag from “Cloud-Based Project Management Software” to ” #1 Project Management Software for Remote Teams | Save 5hrs/Week” The result? A 27% increase in click-through rate and a jump from Position 4 to Position 2 for their primary keyword. That’s the power of a well-crafted title tag. But here’s what most marketers miss: your title tag doesn’t exist in isolation. It needs to work in harmony with your meta description to tell a compelling two-part story. Meta descriptions Think of meta descriptions as free advertising space. While they don’t directly impact rankings, they’re your best opportunity to convince searchers to click your result instead of the competition. The most effective meta descriptions follow this proven formula: Open with a benefit or promise that addresses search intent. Include specific details that build credibility (numbers, stats, features). End with a clear call-to-action that creates urgency. For example, compare these two meta descriptions for the same article about email marketing: “This article discusses email marketing best practices for small businesses. Learn how to improve your email marketing strategy and get better results from your campaigns.” “Boost your open rates by 37% with these 7 proven email templates designed for small businesses. See how brands like yours are driving 2X conversions with our step-by-step approach.” The second example is specific, benefit-focused, and creates urgency. Tip: Google now dynamically adjusts meta descriptions based on the search query, but don’t leave this to chance! Write compelling descriptions for your key pages, or Google might pull random text from your page that doesn’t convert. Dig deeper: SEO for page titles and meta descriptions: How to win more clicks Robots meta tag The robots meta tag has evolved from a simple indexing control to a sophisticated governance tool for how your content appears in search, particularly in AI-generated results. The most important directives you need to know: index/noindex: Controls whether a page appears in search results at all. follow/nofollow: Determines if Google should follow links on your page. nosnippet: Prevents your content from appearing in featured snippets and from being used as input for AI Overviews. max-snippet:[number]: Limits how much text can be used in snippets and AI Overviews. This last point deserves special attention. With Google’s AI Overviews now answering many queries directly at the top of search results, you face a strategic decision: Do you want your content to be cited (potentially gaining visibility)? Or do you want to drive direct traffic to your site? For high-value content that answers specific questions, using max-snippet:50 can be a smart compromise. You provide enough information to be cited in AI Overviews, but not enough for the AI to give a complete answer without the user clicking through. Viewport meta tag With mobile-first indexing now the standard, the viewport meta tag is non-negotiable. This simple line of code ensures your site displays correctly on all devices: <meta name="viewport" content="width=device-width, initial-scale=1.0"> This tag is so important because mobile usability is a direct ranking factor. Sites that force users to pinch and zoom on mobile can be impacted in search rankings, regardless of how valuable their content might be. The strategy behind effective meta tags Meta tags as the first impression Your meta tags create the first impression in search results, before users reach your website. This first impression needs to accomplish three things: Signal relevance: Clearly show that you’re answering the user’s query. Build trust: Demonstrate expertise and credibility. Create urgency: Give users a compelling reason to click now. The most successful meta tags address all three of these elements simultaneously. Aligning meta tags with search intent One of the biggest shifts in meta tag optimization is focusing on search intent rather than just keywords. Today’s successful meta tags specifically address one of these four intent types: Intent typeWhat users wantMeta tag approachExampleInformationalLearn somethingEducational tone, promise of insights“What is Growth Marketing: 7 Essential Strategies Explained”NavigationalFind a specific siteBrand-forward, direct“Netflix Official Site – Stream Movies & TV Shows”CommercialResearch before buyingComparison terms, benefits“Best Running Shoes 2025: Compare Top Brands & Features”TransactionalMake a purchaseAction terms, urgency“Shop iPhone 16 – Free Shipping & Returns Until Friday” The key is matching your meta tags to what users actually want at this moment in their journey. This alignment signals to both Google and users that your content is precisely what they’re looking for. Advanced meta tag techniques for 2025 Social meta tags Social meta tags (Open Graph and X card tags) control how your content appears when shared on social platforms. With social platforms driving significant traffic, these tags are essential for comprehensive visibility. The minimum social tags you should implement on every page: Canonical tags The canonical tag might not be visible to users, but it’s crucial for preventing duplicate content issues and consolidating ranking signals: <link rel="canonical" href="https://yourdomain.com/definitive-url"> This tag is particularly important for: Ecommerce sites with product pages accessible through multiple category paths. News sites that publish similar content across different sections. Sites with both www and non-www versions (or HTTP and HTTPS variants). Data-nosnippet One of the newest and most valuable tools in your meta tag arsenal is the data-nosnippet attribute. This HTML attribute lets you mark specific sections of content that you don’t want included in either traditional snippets or AI Overviews: <div data-nosnippet>This content won't appear in snippets or AI Overviews</div> This offers control, allowing you to protect your most valuable content, like executive summaries, key conclusions, or proprietary data, while still allowing other parts of your page to appear in search results. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Measuring meta tag performance How do you know if your meta tags are actually working? Here’s my three-step process for measuring and optimizing meta tag performance: Track click-through rate (CTR): Use Google Search Console to identify pages with lower-than-expected CTR for their position. These are prime candidates for meta tag optimization. A/B test critical pages: For high-value pages, create variations of your title and description tags to see which combinations drive the highest CTR. Even small wording changes can yield significant improvements. Monitor impressions in AI Overviews: Track when your content is cited in AI Overviews and measure the impact on both direct traffic and brand awareness. This helps inform your robots tag strategy. One test for a retail client of ours discovered that adding product prices directly in their title tags (“Men’s Leather Wallet – $49.99”) increased their CTR by 23% compared to titles without pricing information. Common meta tag mistakes Even seasoned marketers make these meta tag mistakes that can hurt visibility: 1. Duplicate meta descriptions across multiple pages I recently audited a site where 62% of their product pages shared the same generic meta description. Google was forced to create its own snippets, resulting in inconsistent messaging and poor CTR. The fix? Create unique, specific meta descriptions for each page, focusing on the unique value proposition of that particular content. 2. Keyword stuffing in title tags It’s 2025, but I still see sites trying to cram every possible keyword variation into their title tags: “Best SEO Services, SEO Agency, SEO Company, Search Engine Optimization Services” This approach looks spammy to users and triggers Google’s title rewriting algorithm, giving you even less control over your SERP appearance. 3. Missing or improper robots directives With AI Overviews now prevalent, misconfigured robots directives can lead to either: Valuable content being completely excluded from AI citations. Proprietary information being fully exposed in AI summaries. Review your robots directives quarterly to ensure they align with your current content strategy and business goals. 4. Ignoring mobile meta tag optimization Title tags and meta descriptions appear differently on mobile devices, with even tighter character limits. Yet many marketers still optimize exclusively for desktop display. Mobile optimization means: Front-loading the most important information in titles and descriptions. Keeping mobile meta descriptions under 120 characters. Ensuring your viewport meta tag is properly implemented. Meta tags and AI search: Preparing for what’s next The rise of AI in search has fundamentally changed how we approach meta tags. Here’s how to position your content for success in this evolving landscape: Strategic decisions about AI content usage Every site now faces a critical decision: Do you want your content to appear in AI-generated summaries? There are valid arguments on both sides: Allowing AI usage: Gains visibility as a cited source in AI Overviews. Positions your brand as an authority. Creates multiple entry points to your content. Restricting AI usage Preserves direct traffic to your site. Protects proprietary or premium content. Maintains control over how your information is presented. There’s no one-size-fits-all answer. Every brand should decide for themselves which aligns or take a hybrid approach. Enhanced structured data integration While not technically meta tags, structured data (schema.org markup) works alongside your meta tags to provide context to search engines. In 2025, implementing relevant schema markup is essential for: Qualifying for rich results (ratings, FAQs, how-tos). Providing clear entity signals to AI systems. Enhancing the appearance of your content in both traditional and AI search results. The sites seeing the most success in AI-driven search are those that provide both strong meta tag signals and comprehensive structured data. Your 15-minute meta tag audit Ready to put these insights into action? Here’s a quick audit process you can run right now: Check your top 5 landing pages in Google Search Console for CTR outliers. Verify that each page has a unique, compelling title and meta description. Ensure your robots meta directives align with your AI content strategy. Confirm proper canonical tags are in place, especially for similar content. Validate that viewport and social meta tags are correctly implemented. This simple process can help you identify quick wins to increase organic traffic within weeks, not months. Smart meta tags power search performance In 2025, meta tags are no longer just technical SEO elements; they’re strategic marketing assets that require thoughtful optimization. The most successful marketers approach meta tags with three principles in mind: User-first thinking: Write for humans first, algorithms second. Strategic control: Make deliberate choices about how and where your content appears. Continuous testing: Regularly measure performance and refine your approach. As search continues to evolve with AI at the forefront, your meta tags will remain one of your most powerful tools for visibility, engagement, and control. The time you invest in optimizing them today will pay dividends in traffic and conversions tomorrow. View the full article

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Sponsored Post Key Takeaways APIs are essential tools for digital transformation, connecting disparate systems and enhancing efficiency within organizations.Leveraging APIs can streamline workflows, automate processes, and enable better data integration, ultimately improving customer experiences.Using both Open and Internal APIs can foster innovation, collaboration, and operational efficiency in small businesses.Despite challenges such as security and cultural resistance, a strategic approach to API implementation can greatly benefit business growth.APIs are integral in adapting to emerging technologies, allowing businesses to automate tasks and refine their offerings to meet customer demands.Embracing API-driven strategies positions small businesses to thrive in a competitive and rapidly changing digital landscape. In today’s fast-paced digital landscape, APIs are the unsung heroes driving transformation across industries. They act as bridges, connecting disparate systems and enabling seamless data flow. As businesses strive to enhance customer experiences and streamline operations, understanding the role of APIs in digital transformation becomes crucial. You might be wondering how these tools can revolutionize your organization. By leveraging APIs, you can unlock new opportunities for innovation, improve collaboration, and accelerate your digital initiatives. This article dives into the significance of APIs in the context of digital transformation and explores how they can empower your business to thrive in an increasingly interconnected world. Understanding API and Digital Transformation APIs (Application Programming Interfaces) play a crucial role in your small business’s digital transformation efforts. These interfaces allow different software systems to connect, enabling seamless data exchange and improving overall efficiency. For small businesses, this connection is vital in streamlining processes, reducing redundancy, and enhancing customer experiences. Utilizing APIs can foster innovation within your business model. With APIs, you can integrate new technologies that support product development and enhance your services. For instance, syncing your inventory management system with an e-commerce platform can automate tasks, saving time and minimizing errors. You gain a competitive edge by implementing such integrations, which simplifies customer acquisition through improved service delivery. APIs also enhance collaboration. By connecting to third-party services, you can access valuable resources and tools that support marketing initiatives, like social media or email campaigns. This access opens avenues for branding and targeting your audience more effectively, driving growth strategies. Moreover, APIs empower you to adapt quickly to market changes. When you utilize cloud-based APIs, you can scale your operations without significant upfront investments. This flexibility supports your cash flow management and allows you to focus more on your core business rather than operational challenges. Understanding the importance of APIs in your digital transformation can set the foundation for leveraging emerging technologies, improving customer service, and fostering meaningful partnerships. Embracing such technological advancements ensures your small business remains competitive and responsive in an ever-evolving marketplace. The Role of APIs in Digital Transformation APIs (Application Programming Interfaces) significantly contribute to digital transformation, particularly for small businesses. They facilitate seamless interactions between various software systems, enhancing efficiency and customer experiences. Enhancing Business Efficiency Automation of Processes: APIs automate repetitive tasks by linking different software applications. This automation reduces manual intervention, minimizes errors, and accelerates processes, which leads to substantial cost savings. Automating inventory updates in your e-commerce platform exemplifies this efficiency. Streamlining Workflows: APIs integrate cloud and on-premises systems, allowing for end-to-end workflow automation. You can manage data flow easily, enabling quicker decision-making. This streamlined approach enhances operational quality, fostering an environment conducive to innovation and business growth. Scalability: APIs empower you to scale operations effectively. By adding new services and applications without disrupting existing systems, scalability becomes achievable. This flexibility supports your business model as it adapts to changing market demands. Facilitating Data Integration APIs simplify data integration across various platforms, enhancing collaboration and data accessibility. You can connect your software tools and third-party services effortlessly, consolidating customer information, financial data, and marketing statistics. This integration promotes a cohesive strategy for customer acquisition, allowing for better-targeted email marketing and content marketing efforts. The ability to access centralized data positions your small business to make informed decisions and respond quickly to market needs. Types of APIs in Digital Transformation In the realm of digital transformation, understanding the types of APIs is essential for small businesses to enhance operations and drive growth. APIs serve as the backbone for innovation, enabling seamless communication between different systems. Open APIs Open APIs, or public APIs, provide external developers and businesses access to your services and data. These APIs foster collaboration and innovation by enabling integrations with third-party applications. For small businesses, utilizing Open APIs can simplify operations. For example, you can connect your e-commerce platform with social media apps to enhance customer acquisition strategies. Many social media platforms, like Twitter and Facebook, leverage Open APIs to facilitate interactions between their services and external applications. Monetization opportunities also exist; you can create subscription models or charge per API call to generate additional revenue streams. Internal APIs Internal APIs, or private APIs, allow your internal systems to communicate efficiently. These APIs streamline workflows within your business. By integrating various software tools, you can automate repetitive tasks and improve overall productivity. For instance, linking your inventory management system with your accounting software helps maintain accurate financial records and reduces human error. Internal APIs enhance operational efficiency while empowering employees to focus on higher-value tasks, aligning with your business goals and growth strategy. They provide a framework for innovation within your organization, allowing you to develop customized solutions that meet your specific needs. Utilizing both Open and Internal APIs can position your small business for success in today’s digital landscape, enhancing collaboration and fostering innovation while improving customer service. Challenges in Implementing APIs Implementing APIs can present various challenges that affect both technical and organizational aspects of your small business. Understanding these challenges helps you navigate the integration process more effectively. Technical Challenges Security and privacy are primary concerns when using APIs in your business operations. With rising cyber threats, you must implement security measures such as authentication, authorization, and encryption. For example, using OAuth for secure authorization and SSL certificates for data encryption protects sensitive customer information during transactions. Complexity also arises from integrating multiple systems through APIs. Navigating diverse data formats, ensuring compatibility, and maintaining consistent communication between applications can be daunting. Organizations that use various applications for sales, marketing, and customer service may struggle with standardizing data. Investing in proper training and resources can mitigate these technical hurdles. Organizational Challenges Cultural resistance within your team can hinder API implementation. If employees perceive APIs as disrupting their established workflows, they may resist adopting new processes. To counter this, foster a culture of innovation and emphasize the benefits of API integration, such as improved efficiency and better customer service. Resource allocation poses another challenge. You must balance time and budget constraints when adopting APIs. The solution often involves strategic planning to prioritize your API projects based on their potential to support your growth strategy. Collaborating with stakeholders from different departments can also ensure alignment with business goals, fostering a smoother transition to API usage. Future Trends in API and Digital Transformation APIs play a crucial role in the future of digital transformation, particularly for small businesses. They enable connections that foster innovation and enhance customer experiences. Emerging Technologies APIs integrate with emerging technologies, significantly transforming how you operate. AI-infused APIs automate tasks such as analyzing images, converting speech to text, and generating personalized recommendations. Leveraging these capabilities positions your business to boost efficiency and optimize customer service. For instance, utilizing sentiment analysis tools can help you understand customer feedback and adapt your marketing strategies accordingly. Impact on Business Models The impact of APIs on business models is profound. Treating APIs as products enables you to map user journeys, offering frictionless experiences that lead to higher customer acquisition rates. Startups and small businesses can tap into analytics-driven iteration processes to refine their offerings continuously. This strategized approach can enhance your growth strategy and solidify your market presence. Through effective API use, your business can streamline operations, reduce costs, and foster collaborations with external service providers, leading to innovative product development that aligns with customer demands. Conclusion APIs are more than just technical tools; they’re essential drivers of your digital transformation journey. By embracing APIs, you can streamline operations and enhance customer experiences while fostering innovation and collaboration. This integration not only positions your business for growth but also equips you to respond swiftly to market changes. As you navigate the complexities of API implementation, remember that overcoming challenges like security and organizational resistance is key. Cultivating a culture of innovation will help you fully realize the potential of APIs. Ultimately, leveraging these powerful connectors will empower your business to thrive in today’s interconnected landscape, ensuring you stay competitive and responsive to customer needs. Frequently Asked Questions What is the role of APIs in digital transformation for small businesses? APIs, or Application Programming Interfaces, serve as connectors between systems, enabling seamless data flow and enhancing efficiency. They streamline processes, automate tasks, and promote innovation, ultimately supporting small businesses in adapting to changing market needs. How do APIs enhance customer experiences? APIs facilitate better integration of services and systems, allowing businesses to deliver timely and personalized experiences to customers. By connecting various platforms, businesses can access and consolidate customer data, leading to improved service delivery and satisfaction. What types of APIs are important for small businesses? Small businesses should focus on two types of APIs: Open APIs, which connect external developers to services, promoting collaboration, and Internal APIs, which streamline internal workflows. Both types enhance processes and can significantly improve customer acquisition and operational efficiency. What challenges do small businesses face when implementing APIs? Small businesses often encounter challenges like security concerns, integration complexities, and cultural resistance. Ensuring data protection through authentication and encryption is vital, and fostering a culture of innovation can help overcome internal resistance to API adoption. How can APIs support automation in small business operations? APIs can automate repetitive tasks by linking different software applications, minimizing errors and accelerating processes. This automation leads to cost savings and allows businesses to focus on more strategic activities, thereby enhancing overall operational efficiency. What future trends in API usage should small businesses consider? Future trends include the integration of APIs with emerging technologies like AI. Treating APIs as products will enhance customer experiences, and utilizing analytics can help small businesses refine their offerings, fostering growth and collaboration that aligns with customer demands. Image Via Envato This article, "Unlocking Business Success: The Power of API and Digital Transformation" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. You may have considered making your own videos until you actually tried to edit one and ended up staring at timelines and layers, wondering where to even start. Adobe Premiere Elements 2025 is built to simplify that chaos, and right now StackSocial is offering a 3-year license on sale for $99.99. That’s a one-time payment, not a subscription, which already feels like a win. You get AI-powered editing, mobile and web companion apps (still in beta), and access to Adobe Stock templates for titles. It’s aimed at hobbyists, content creators, and anyone who wants their vacation videos to look like a highlight reel. This version's workflow has been simplified a lot. The timeline is cleaner, the performance is snappier—especially on Macs with Apple’s M3 chips—and tools like color correction and grading presets are built-in. You can stylize titles, fix up the lighting, and string together polished transitions without digging through a maze of menus. It also helps that Adobe throws in some templates and effects to nudge beginners in the right direction. That said, if you’re planning to edit in 4K or juggle a bunch of large media files, you’ll want a more powerful system (think 32GB RAM, SSD, and decent GPU). It runs on Windows 10/11 and macOS 13/14, but if you’re still holding on to Windows 8.1 or anything older, this won’t install. Additionally, this deal is only for new users, and you’ll need to redeem the code within 30 days. You can only use it on one device, so no jumping between your desktop and laptop. And while the mobile and web versions sound handy, they’re still in beta and only available in a few languages. But if you want to go from random clips to something with titles, effects, and maybe even background music, without hiring an editor or learning Premiere Pro, this version of Elements makes a lot of sense. And for $100, it gives you three years to play around, learn the basics, and maybe even discover you enjoy editing. View the full article

Defence secretary alleged to have shared details of Yemen military strike in group that included family membersView the full article

Moments after Daniris Espinal walked into her new apartment in Brooklyn, she prayed. In ensuing nights, she would awaken and touch the walls for reassurance—finding in them a relief that turned to tears over her morning coffee. Those walls were possible through a federal program that pays rent for some 60,000 families and individuals fleeing homelessness or domestic violence. Espinal was fleeing both. But the program, Emergency Housing Vouchers, is running out of money—and quickly. Funding is expected to be used up by the end of next year, according to a letter from the U.S. Department of Housing and Urban Development and obtained by The Associated Press. That would leave tens of thousands across the country scrambling to pay their rent. It would be among the largest one-time losses of rental assistance in the U.S., analysts say, and the ensuing evictions could churn these people—after several years of rebuilding their lives—back onto the street or back into abusive relationships. “To have it stop would completely upend all the progress that they’ve made,” said Sonya Acosta, policy analyst at the Center on Budget and Policy Priorities, which researches housing assistance. “And then you multiply that by 59,000 households,” she said. The program, launched in 2021 by then-President Joe Biden as part of the pandemic-era American Rescue Plan Act, was allocated $5 billion to help pull people out of homelessness, domestic violence and human trafficking. People from San Francisco to Dallas to Tallahassee, Florida, were enrolled—among them children, seniors and veterans—with the expectation that funding would last until the end of the decade. But with the ballooning cost of rent, that $5 billion will end far faster. Last month, HUD sent letters to groups dispersing the money, advising them to “manage your EHV program with the expectation that no additional funding from HUD will be forthcoming.” The program’s future rests with Congress, which could decide to add money as it crafts the federal budget. But it’s a relatively expensive prospect at a time when Republicans, who control Congress, are dead set on cutting federal spending to afford tax cuts. Democratic Rep. Maxine Waters, who championed the program four years ago, is pushing for another $8 billion infusion. But the organizations lobbying Republican and Democratic lawmakers to reup the funding told the AP they aren’t optimistic. Four GOP lawmakers who oversee the budget negotiations did not respond to AP requests for comment. “We’ve been told it’s very much going to be an uphill fight,” said Kim Johnson, the public policy manager at the National Low Income Housing Coalition. Espinal and her two daughters, aged 4 and 19, are living on one of those vouchers in a three-bedroom apartment with an over $3,000 monthly rent—an amount extremely difficult to cover without the voucher. Four years ago, Espinal fought her way out of a marriage where her husband controlled her decisions, from seeing her family and friends to leaving the apartment to go shopping. When she spoke up, her husband said she was wrong, or in the wrong or crazy. Isolated and in the haze of postpartum depression, she didn’t know what to believe. “Every day, little by little, I started to feel not like myself,” she said. “It felt like my mind wasn’t mine.” When notices arrived in March 2021 seeking about $12,000 in back rent, it was a shock. Espinal had quit her job at her husband’s urging and he had promised to cover family expenses. Police reports documenting her husband’s bursts of anger were enough for a judge to give her custody of their daughter in 2022, Espinal said. But her future was precarious: She was alone, owed thousands of dollars in back rent and had no income to pay it or support her newborn and teenage daughters. Financial aid to prevent evictions during the pandemic kept Espinal afloat, paying her back rent and keeping the family out of shelters. But it had an expiration date. Around that time, the Emergency Housing Vouchers program was rolled out, targeting people in Espinal’s situation. A “leading cause of family homelessness is domestic violence” in New York City, said Gina Cappuccitti, director of housing access and stability services at New Destiny Housing, a nonprofit that has connected 700 domestic violence survivors to the voucher program. Espinal was one of those 700, and moved into her Brooklyn apartment in 2023. The relief went beyond finding a secure place to live, she said. “I gained my worth, my sense of peace, and I was able to rebuild my identity.” Now, she said, she’s putting aside money in case of the worst. Because, “that’s my fear, losing control of everything that I’ve worked so hard for.” —Jesse Bedayn Associated Press/Report for America View the full article

Falling victim to a scam is terrible, but being targeted a second time by fraudsters posing as law enforcement promising to help you recover is even worse. Scammers pretending to be from the FBI's Internet Crime Complaint Center (IC3) have been reported more than 100 times between December 2023 and February 2025, according to an April 18 public service announcement. Impersonation scams aren't new—a widespread scheme in 2022 saw scammers posing as government and law enforcement officials, for example—but this latest one doubles up on people whose money has already been stolen. How the IC3 scam worksAs the FBI's notice describes, scammers may contact fraud victims by phone, email, social media, or forum posts posing as IC3 employees. They offer to help targets recover their lost money—or claim they've already recovered it—and ask for payment or personal information, at which point victims lose money and/or data to yet another bad actor. While there are a number of variations, in one example, scammers created female profiles on social networks, joined groups for financial fraud victims, and suggested members reach out via Telegram to "Jaime Quin," the "Chief Director" of IC3, who completed the scam. How to protect yourself from the IC3 scamIf you've been a victim of fraud or identity theft, you are a potential target for the IC3 scam, and you should stay vigilant and skeptical of anyone offering to help you get your money back. IC3 employees will never contact you via phone, email, social media, apps, or forums, and they will never ask for payment (or refer you to anyone who requires payment) to recover your money. If you are contacted by someone claiming to be law enforcement or a government official over the phone or online, do not share any sensitive information, and do not send money, gift cards, or cryptocurrency to someone you do not know. You can report fraud to the actual, legitimate IC3 at www.ic3.gov. View the full article

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales team twiddling their thumbs. The good news? Digital advertising, when strategically implemented, can be your key to unlocking a predictable and scalable lead generation system. This article will guide you through the essential steps to move beyond hoping for leads and start building a reliable process to drive a steady flow of qualified prospects to grow your business. Laying the foundation: knowing your audience Before you even think about creating an ad, you need to understand who you’re trying to reach, going beyond basic demographics. Conduct surveys, interview existing customers and analyze your data to paint a picture of your ideal target. Next, you want to develop an in-depth buyer persona to discover your audience’s patterns and pain points. At the end of this exercise you should be able to answer the following: What keeps your ideal customer awake at night? What are they afraid of and how can you help? What websites do they visit first thing in the morning? What industry publications do they read? The end goal is to walk away knowing what: Your prospects are facing. Possibly caused the situation. Their desired outcome looks like. The more you know, the more precisely you can target your ads. The numbers game: Setting clear, measurable goals “More leads” is not a goal, it’s a wish. To build a predictable system, define what a lead means for your business and set quantifiable targets: What’s your desired cost per lead (CPL)? How many leads do you need monthly to hit your revenue goals? Do you offer services that can supplement your main offering to increase profit? Align these lead generation goals with your overarching business objectives to ensure everyone is working towards the same outcome. Above all, make sure your goals are realistic and achievable. Set your goals monthly, not daily. Numbers tell stories. Patterns become evident when you’re viewing goals over a 30- to 60-day period. That doesn’t mean you should forget weekly patterns. For example, you may discover that your ads perform 40% better on Thursdays – information that can completely change your advertising strategy. Dig deeper: Google Ads for lead generation – A 6-step framework for success Finding your focus: Selecting the right platform Here’s a secret: you don’t need to be on every advertising platform. Start by focusing on two platforms that will actually work for your business. B2B: LinkedIn is your best friend. It’s a gold mine for targeting decision-makers – coupled with Microsoft Ads you can continue on the journey with your prospects. B2C: Meta and Instagram excel at reaching your audience based on their demographics, interest, and behaviors – ideal for brand building, nurturing, and reaching passive prospects. However, you don’t want to forget Google. Google Ads is your reliable old friend – perfect for capturing intent. People actively searching for solutions like yours are prime targets on Google Search. You can expand your reach to partner sites using the Display Network or through video on YouTube. You also don’t want to overlook niche platforms relevant to your industry or programmatic advertising to reach a broader, more sophisticated audience. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Speak their language: Crafting compelling ads and landing pages Your ads are the first impression a prospective client has of you. They need to be relevant to the user’s search query or social feed, clearly highlighting the benefits of your offer and drawing them in with a strong call to action. Compelling language and eye-catching images or videos should be designed with one goal – to resonate with your audience. A/B test different ad variations to see what works best. In the end, you want to tell a story that addresses real problems. Steer clear of corporate jargon or buzzwords that add fluff. Sticking to the facts always moves the needle forward. Your ad got clicked! But the journey isn’t over. Your landing page should seamlessly continue the conversation. Ensure the messaging aligns perfectly with your ad. Use clear and concise language, highlight your value propositions, and make it easy for visitors to become a lead using optimized forms. Lastly, build trust with testimonials and social proof. Most importantly, you want to ensure your mobile-friendly landing pages load quickly – a poor user experience will kill your conversion rates. Dig deeper: How to use Meta Ads for lead generation: A 9-step guide Making it predictable: Testing, tweak, and repeat This is where the magic happens. Once your ads are running and your landing pages are converting, you can start to predict how many leads you’ll get for every dollar spent. For example, if you are spending $1,000 in ad spend with a goal of getting 333 clicks and 67 leads, you might find the following scenario to be true: Your ads get a 2% CTR. Your landing page converts at 20%. Your cost per click is $3. Is it exact? No. But it’s predictable enough to plan your business. Nobody gets it right out of the gate. Success comes from constant testing. Just make sure you are testing one thing at a time. Change your headline, not your entire landing page. Adjust your targeting, not your whole campaign. Once you’ve found a system that works, it’s tempting to want to scale up. However, I recommend that you take it slow. After all, you don’t want to find you tripled your ad spend overnight only to watch your cost per lead skyrocket. Instead, increase your budget by 20% at a time and let the data guide you. A consistent flow for sustainable growth Building a predictable lead generation system with digital ads requires: A strategic approach. A deep understanding of your audience. A commitment to continuous monitoring and optimization. It’s not about overnight success. It’s about building a reliable engine that consistently delivers qualified leads to fuel your business growth. By following the steps in this article, you can finally move away from the uncertainty of traditional lead generation methods. Instead, embrace the power of data-driven digital advertising to build a system that delivers: A consistent flow of qualified prospects. Predictable, scalable business growth. Confidence in where your next lead is coming from. It’s not about chasing quick wins. It’s about building a reliable engine that fuels your business long-term. Stop guessing. Start growing. The power to generate leads consistently is within your reach. View the full article

Browser extensions can potentially see a lot of what you're up to on your computer—so you need to be careful when it comes to choosing which of these add-ons you install and allow to access your browser. While plenty of browser extensions out there are legit and genuinely useful, some of them aren't. Browser security analyst John Tuckner (via Ars Technica) recently posted about discovering dozens of suspect extensions that have overly broad permissions and seem to be mining browser data. These extensions are apparently being used by around six million users. Most of these extensions are unlisted in the Chrome Web Store, so users need to be directed to the exact URL to find them, and they're less visible to security scans and the wider web. They don't appear to offer much in the way of functionality, and are coded in a way that makes it difficult to ascertain their purpose. Even more worryingly, the developers of some of these extensions have been labeled as "Featured" by Google, which supposedly means they've met certain standards in terms of privacy and security. It's a reminder that even when an extension looks fine, you should still exercise plenty of caution. There's no foolproof, 100-percent-guaranteed way to spot dodgy browser extensions, but there are plenty of ways to assess their legitimacy, which I've outlined below. Keep up with the newsThere are plenty of good folk on the right side of the security and privacy fence, including John Tuckner. Stay up to date on the tech news headlines, and breaking stories across social media, and you should get a heads up about any major issues. Take the case of the Honey extension, for example, which was recently found to be deploying some shady tactics in terms of manipulating online prices. If you're checking the news, you'll know about discoveries like these. Read the reviewsReviews can be faked, and don't always provide a true indication of the quality of an extension, but they'll give you some pointers. Look for common complaints and concerns, especially those that have been posted recently. A lot of low ratings can be a big warning sign, especially if they're mentioning the extension being buggy or slow. You should also check to see if the developer has addressed any of the complaints, and given plausible explanations for them. Pay close attention to extension listings. Credit: Lifehacker Look at the developerSpeaking of developers, the details of the people behind these add-ons are always shown on the extension listings. See if there's clear evidence for what these individuals or teams do, and why they might have made an extension available for your browser. If an extension is made by a professional coder with an active social media presence and a genuine GitHub landing page, that's a good sign. If a developer link leads to a badly formatted webpage with little in the way of info, that's not so good. Check the permissionsLike the apps installed on your phone or laptop, browser extensions have permissions: You can see the permissions they're asking for on their listing pages, and after you've installed them, to check what they're trying to do. You have to make some judgment calls here in terms of what's reasonable and what isn't when it comes to permissions, but clearly an extension that snoozes inactive tabs (for example) doesn't need to read everything you're typing into your browser. You can always look up the extensions each browser has. Credit: Lifehacker Use security toolsSeveral security tools will help you spot bad extensions, such as John Tuckner's own Secure Annex: With a little help from AI, it scans through extensions looking for potential problems, though it's aimed at companies rather than individuals. For Chrome, try Chrome Extension Source Viewer (for checking code), and Under New Management (for checking who's behind an extension), plus Chrome's own Safety Check. There are plenty of other options out there, both for Chrome and for other browsers. Stay up to dateWeb browsers and operating systems are actually pretty good—though not infallible—when it comes to spotting security issues, including browser extensions that might be trying to steal data or direct you to suspicious parts of the internet. This depends on you keeping your software up to date, though: Hackers and scammers love outdated, unpatched code. Make sure you install pending updates for your browser and Windows or macOS as soon as you get notifications about them. View the full article

The death of a pope sets in motion a series of carefully orchestrated rites and rituals well before the conclave to elect his successor begins. They involve the certification of death and public display of his body for the faithful to pay their respects, followed by the funeral and burial. Pope Francis, who died on Monday, revised various rites last year, simplifying the funeral rituals to emphasize his role as a mere bishop and allowing for burial outside the Vatican in keeping with his wishes. But the core elements remain, including the three key moments that must be observed between the death of a pope and his burial. The reforms are incorporated into the slim red volume “Ordo Exsequiarum Romani Pontificis,” Latin for “Rite of Burial for Roman Pontiffs.” Why were changes to the funeral rites necessary? While popes often tinker with the rules regulating the conclave that elects their successor, a revision of the papal funeral rites hadn’t been undertaken since 2000. The changes became necessary after Francis expressed his own wishes, and after Emeritus Pope Benedict XVI died on December 31, 2022. For Benedict, the Vatican had to work out the novelty of a funeral for the first retired pope in 600 years. A few months later, Francis revealed he was working with the Vatican’s master of liturgical ceremonies, Archbishop Diego Ravelli, to overhaul the entire book of rites to simplify them. In explaining the reforms, Ravelli said the changes aimed “to emphasize even more that the Roman Pontiff’s funeral is that of a pastor and disciple of Christ and not of a powerful man of this world.” The declaration of death The three main stations, or moments, occur first in his home, then in St. Peter’s Basilica, and then in the place of burial. The reform allows for the formal confirmation of death to occur in Francis’ personal chapel rather than his bedroom. It is unclear why, the change may be more practical than anything since Francis chose to live in a small suite in the Vatican’s Santa Marta hotel rather than the Apostolic Palace. He has a personal chapel at Santa Marta. Upon the pope’s death, the head of the Vatican health service examines the body, ascertains the cause of death and writes a report. The body is dressed in white. The body rests in the pope’s personal chapel for the ritual pronouncement of death, presided over by the camerlengo, the Vatican official who runs the Holy See administration between the death or resignation of one pope and the election of another. The camerlengo is American Cardinal Kevin Farrell, one of Francis’ most trusted aides. In a change from the past, the rite no longer requires the body to be placed in the traditional three coffins made of cypress, lead and oak. Now, the pope’s body is placed in a wooden coffin, with a zinc coffin inside. The pope is dressed in red liturgical vestments, his miter—the traditional headdress of bishops—and the pallium woolen stole, a kind of scarf. The Pasqual candle, a large, decorated candle used at Easter, is placed nearby. The camerlengo drafts the formal declaration of death, attaching the certificate that had been prepared by the health service chief. The master of liturgical celebrations, Ravelli, then decides when other faithful can pay their respects before the coffin is moved to St. Peter’s Basilica for public viewing. Once in the basilica When the body is brought into the basilica, the Litany of Saints chant is sung. The camerlengo leads the procession. In another change, the pope’s body is no longer placed on an elevated bier. Rather, the simplified wooden coffin is placed facing the pews, with the Pasqual candle nearby. The sealing of the coffin The night before the funeral, the camerlengo presides over the closing and sealing of the coffin, in the presence of other senior cardinals. A white cloth is placed over the pope’s face. A bag containing coins minted during his papacy is placed in the coffin along with a one-page written account of his papacy—known in Italian as a “rogito,” a word indicating an official deed. It is read aloud by the master of liturgical ceremonies and then rolled up and slipped inside a cylindrical tube that is placed inside the coffin. Another copy is kept in the Vatican archives. The covers of both the zinc coffin and the wooden one bear a cross and the papal coat of arms. Francis’ coat of arms, which he kept from when he was bishop, features a shield and the monogram of his Jesuit order, with the words “Miserando atque eligendo,” Latin for “Having had mercy, he called him.” It comes from an episode in the Gospel where Christ picks a seemingly unworthy person to follow him. The funeral and burial The funeral is presided over by the dean of the College of Cardinals or, if that is not possible, by the vice dean or another senior cardinal. The current dean is Italian Cardinal Giovanni Battista Re, 91. The vice dean is Argentine Cardinal Leonardo Sandri, 81. Francis earlier this year extended both of their five-year terms rather than appoint new ones. Francis’ reform allows for burial outside the Vatican, with the camerlengo presiding. Various seals are impressed on the coffin, and it is placed inside the tomb. Francis has said he wants to be buried not in St. Peter’s Basilica or its grottoes, where most popes are buried, but in the St. Mary Major Basilica across town. His choice reflects his veneration of an icon of the Virgin Mary that is located there, the Salus Populi Romani (Salvation of the people of Rome). After every foreign trip, Francis would go to the basilica to pray before the Byzantine-style painting that features an image of Mary, draped in a blue robe, holding the infant Jesus who in turn holds a jeweled golden book. “It’s my great devotion,” Francis told Mexico’s N+ in revealing his future burial plans. “The place is already prepared.” With the burial, the Catholic Church begins nine days of official mourning, known as the “novemdiales” and the conclave begins. —Nicole Winfield, Associated Press View the full article

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. You don’t usually associate Bose with “budget-friendly,” but Woot’s current offer on the Bose Smart Soundbar 550 comes pretty close. It’s down to $169.99 for the next 12 days—or until it sells out—and that’s a noticeable drop from the $229 sale price it’s going for on Amazon. Just keep in mind this is a certified refurbished unit, which means it might have minor cosmetic wear but has been tested and approved by Bose to work like new, and includes a one-year manufacturer's limited warranty. (Woot ships only within the 48 contiguous U.S. states, and unless you’re a Prime member, you'll have to tack on $6 for shipping.) Bose Smart Soundbar 550 $169.99 at Woot $259.37 Save $89.38 Get Deal Get Deal $169.99 at Woot $259.37 Save $89.38 The Soundbar 550 doesn’t look flashy (it’s just a low-profile rectangle), but it manages to do quite a lot in a relatively compact frame. It supports Dolby Atmos, and even when the content isn’t Atmos-encoded, Bose’s TrueSpace tech helps simulate that same immersive feel. Dialogue comes through crisp, and the spatial audio helps effects feel like they’re coming from all around, not just from the TV. The 550 packs five drivers, two of which fire upward to reflect sound off the ceiling and walls for a more immersive effect. It won’t replace a full surround system, but for a single unit, it’s an impressive upgrade. You’re not locked into movies and shows, either—Bluetooth, wifi, Apple AirPlay 2, Spotify Connect, and Chromecast built-in mean your playlists and podcasts stream just as easily. If you're already in the Bose ecosystem, it gets even better. The Soundbar 550 works with SimpleSync, so you can pair it with other Bose headphones or Bluetooth speakers, or group it with other Bose devices for whole-home audio. Setup is mostly app-based through the Bose Music app, and there's also HDMI eARC and optical connectivity if you want a wired setup. View the full article

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend count. Unlike other ecommerce platforms, Amazon ads directly impact your organic ranking – so campaigns aren’t just about sales; they’re about momentum. Whether you’re driving incremental sales or defending your brand in search, knowing how to structure campaigns around match types can make or break performance. For brand defense, branded keywords are critical – but they should live in their own campaigns to keep management clean and projections accurate. Match types on Amazon Match types determine when your ads appear. On Amazon, the most commonly used match types are search-related, since one of the core goals of advertising is to drive sales through relevant keywords and, ultimately, improve organic ranking for specific phrases. Amazon has recently introduced new ad types that allow targeting by audience, browsing history, purchase history, and product categories. There is no single “best” match type. It’s essential to test multiple options to determine what works best for your specific product and category. The better you understand match types, the more effectively you can structure campaigns and manage ad spend. Amazon offers two primary campaign types for sponsored products: Automatic. Manual. Automatic match types: Understanding the basics Automatic campaigns on Amazon are available only with sponsored products and include four sub-match types: Close match: Displays your ads for search terms closely related to your product. Loose match: Shows your ads for search terms loosely related to your product. Complements: Displays ads for products related to yours (e.g., shoelaces for shoes). Substitutes: Shows your ads for products similar to yours that shoppers might choose instead. For beginners, focus on close match and substitutes, as they typically yield better conversion rates. Loose match often converts poorly, and complements can be inefficient for initial campaigns. While complementary products are often bought together, shoppers on Amazon typically come to purchase specific items and aren’t always looking for accessories. Automatic campaigns aren’t just for beginners. They’re a crucial part of a well-rounded strategy. Key benefits include: Amazon showing your products in unexpected places. Discovery of new search terms, local jargon, or foreign language searches that convert. A great starting point if you’re unfamiliar with Amazon advertising. Manual match types: Taking control Manual match types provide greater control over your campaigns. Amazon offers three primary manual match types: Exact match. Phrase match. Broad match. Exact match This is the most precise match type. Your ad will only show when a shopper types in the exact keyword you’ve specified, with minor exceptions like pluralization (e.g., “shoelace” will also match “shoelaces”). While exact match gives you control and clean data, it can also be restrictive. For example, if your keyword is “black V-neck t-shirt,” and someone searches “black V-neck t-shirt cotton,” your ad won’t appear – despite the high relevance – because the extra word disqualifies it. Phrase match Phrase match allows Amazon to insert words before or after your keyword. If you bid on “t-shirt,” your ad could show for “black t-shirt,” “t-shirt for men,” or “funny graphic t-shirt.” This can be especially powerful on Amazon, where shoppers often search iteratively – starting with “t-shirts,” then narrowing to “black t-shirts,” and finally “black V-neck t-shirts.” The challenge? Amazon may include search terms that don’t match your product’s attributes. If your product is a black T-shirt, your ad might still appear for “white t-shirt,” which could waste budget and lower relevance. Broad match Broad match gives Amazon the most leeway. It allows your ad to appear for synonyms, variations, and related terms. For instance, if you’re targeting “soda,” Amazon might show your ad for “pop” or “soft drink.” Broad match is useful for uncovering new keyword opportunities you may not have considered. But it also requires ongoing monitoring, as Amazon has made broad match increasingly permissive – similar to Google’s approach – sometimes matching your ad with searches that are only loosely connected. To tighten your control within broad match, you can use broad match modifiers. Adding a plus sign (+) before a keyword ensures that word appears somewhere in the search. For example, with “+Nike +sneakers,” both “Nike” and “sneakers” must be present, though they can appear in any order or with other words included. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Negative match types: The unsung heroes One of the most overlooked yet essential parts of a well-optimized Amazon campaign is negative keyword management. Negative keywords tell Amazon when not to show your ads – helping you eliminate irrelevant traffic and preserve your budget. For example, if you sell black T-shirts and your ad is showing up for “white t-shirt” searches, adding “white” as a negative keyword will prevent your ad from appearing in those mismatched results. This keeps your spend focused on high-intent, relevant traffic. When we audit Amazon accounts, a lack of negative keywords – especially in long-running broad and phrase match campaigns – is a major red flag. It usually signals poor campaign hygiene and wasted ad spend. Managing negative keywords should be a continual process. While adjusting bids is often the first step for underperforming terms, adding negatives can be just as crucial to plug budget leaks and sharpen targeting. Over time, negative match types become the backbone of more efficient and focused campaigns. Dig deeper: Amazon Ads – How to boost efficiency and reduce wasted spend Targeting vs. match types Understanding the difference between targeting and match types is key to running effective Amazon ad campaigns. Targeting refers to the broader methods you use to determine where your ads appear – whether that’s keyword targeting, product targeting (specific ASINs), category targeting, or audience-based targeting. Match types are a subset of keyword targeting. They define how strictly Amazon interprets your chosen keywords. When you use keyword targeting, you need to specify whether those keywords should be triggered by exact match, phrase match, or broad match – similar to how match types work in Google Ads. In short: Targeting answers: “Where do I want my ads to appear?” Match types answer: “How closely should Amazon match the shopper’s search to my keyword?” Both are essential to a well-structured Amazon strategy, but serve distinct roles in your campaign hierarchy. Amazon continues to expand its self-service ad platform, and now most ad types offer advanced targeting options. You can target by category, audience, customer viewing behavior, and purchase history, giving advertisers even more options when building campaigns. Strategy: Testing all match types Testing all match types is generally recommended. Each product, category, and brand performs differently, and the only way to know what works best for your catalog is to run structured tests across all match types. Implementing all match types with clearly defined campaign structures allows you to: Identify the most profitable match types for your products. Create more granular, manageable campaigns. Adapt quickly to Amazon’s ever-evolving marketplace. Nothing on Amazon stays static. Competitor tactics shift, ad formats change, and what worked six months ago might not work today. By keeping all match types active, you give your campaigns more surface area to uncover new opportunities and respond to market changes. Setting up your campaign structure When building your Amazon ad campaigns, consider segmenting by match type at the campaign or ad group level. This structure gives you greater visibility into performance and makes optimization more precise. For mature accounts, we expect to see all match types in play. If, after 3–6 months of advertising, you’re only using one or two match types, you’re likely missing out on performance gains and insights. Amazon doesn’t charge per campaign, so there’s no downside to building out a more detailed structure. Break your campaigns down, run controlled experiments, and ensure each campaign serves a clear role in your broader advertising strategy. Final thoughts Understanding match types is fundamental to success with Amazon ads. For those coming from Google or Meta, the learning curve can feel steep – but once you master the basics, you’ll gain far more control over your campaigns and returns. Amazon’s Learning Console is a great resource for deepening your understanding. While you’ll need an active ad account to access it, the free courses are especially valuable if you’re transitioning from other ad platforms. There’s no single “right” way to run Amazon ads – but there are certainly wrong ones. Success comes from: Knowing your tools. Testing methodically. Optimizing based on your unique products and goals. On Amazon, the goal isn’t just incremental sales. We want ads to drive enough conversions on specific keyword phrases to start ranking organically. As I often tell clients: “Advertising on Amazon is like arguing with a toddler. Pick your battles – but be prepared to win at all costs.” Your use of match types, negative keywords, bids, and budgets should all be laser-focused on driving rankings while supporting defensive strategies – especially for branded search. Dig deeper: Amazon’s 2025 title policy update – Key changes and implementation guide View the full article

Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on any browser on desktop search.View the full article

As remote work becomes the norm rather than the exception, more U.S. professionals are redefining what it means to live and work well. With soaring living costs, healthcare hurdles, and burnout increasingly baked into American life, many are choosing to build their careers abroad. This shift isn’t just about finding cheaper rent or a temporary escape. It’s about discovering countries that actively welcome remote workers through smart visa policies, strong infrastructure, and communities that foster sustainable, fulfilling lifestyles. From Asia’s tech hubs to Europe’s historic towns, these 10 destinations are leading the remote work revolution and offering a chance to truly engage, not just pass through. Here’s where to go and why these spots are setting the standard for the future of work. 1. Spain Spain’s Digital Nomad Visa officially launched in 2023, quickly becoming one of the most attractive remote work programs in Europe. Available to non-EU nationals, including U.S. citizens, the visa allows remote workers to live and work in Spain for up to 12 months, with the option to renew for up to five years. Applicants must be employed by a non-Spanish company or freelance for international clients and demonstrate a minimum income of around €2,762.66. Visa holders are eligible for a 24% flat tax rate for the first four years, capped at €600,000/year, making it especially appealing for higher-earning nomads and entrepreneurs. Shane Clark, President of EuroAmerican Financial Advisors, has been based in Spain for the past eight years advising Americans moving abroad. “We’ve noticed a huge uplift in inquiries since the election last year that hasn’t slowed. Election results always provide a catalyst for people who were considering moving anyway, but this time, it has been turbocharged. Spain offers a relaxed lifestyle, affordable living costs, and great digital infrastructure in the cities. Many remote professionals are headed to cities like Valencia, Madrid, Barcelona, and the Balearic Islands, where they’re finding a lifestyle that blends Mediterranean ease with modern urban energy. Spain offers reliable internet, a growing number of coworking hubs, and strong communities of international creatives and founders. Beyond the vibrant cities, Spain’s regional diversity makes it easy to find your perfect balance, whether that’s vineyard views in La Rioja, surf breaks in the Canary Islands, or slow living in Andalusia. Affordable high-speed rail connects much of the country, and the cost of living remains lower than most Western European countries, especially outside of major metros. 2. Portugal Cities like Lisbon, Porto, and Braga have emerged as thriving hubs for remote workers, offering reliable high-speed internet, a lively creative and startup scene, and a warm, welcoming community of international professionals. Portugal’s Digital Nomad Visa is an ideal solution for remote workers, freelancers, and entrepreneurs looking to live and work legally in Portugal. The visa allows non-EU/EEA citizens to apply for either a short-term stay or a long-term residence permit. To qualify, applicants must earn at least €3,480 per month from foreign income, provide proof of accommodation, obtain a Portuguese tax number, and typically open a Portuguese bank account. The D8 Visa also allows for family reunification, provides access to Portugal’s excellent public healthcare system, and offers a pathway to permanent residency or citizenship after five years—making it a top choice for global remote professionals. “Portugal meanwhile has the advantage of being an hour nearer the U.S. in terms of its time zone,” finishes Clark. “Another driver for Americans moving to Portugal is that property is very affordable in southern Europe compared to in many parts of the U.S.. In particular we are seeing a lot of tech industry workers coming over from northern California to work remotely and experience a different lifestyle and culture in Europe.” Portugal offers sun-drenched coastlines, charming cobblestone neighborhoods, and a relaxed pace that makes room for inspiration and balance. Add in easy Schengen access, strong safety rankings, and a national obsession with good food and great coffee, and it’s easy to see why Portugal is a place to stay and thrive. 3. Japan In March 2024, Japan officially launched its Digital Nomad Visa under the “Designated Activities” residence category, opening the door for remote workers around the world to live and work in the country for up to six months. To qualify, applicants must earn at least 10 million JPY annually (approximately $67,000 USD), hold citizenship in a visa-exempt country with a tax treaty with Japan, and have valid private health insurance. Remote work must be for companies or clients based outside of Japan, and dependents, including spouses and children are permitted to join. Japan’s appeal to remote professionals goes far beyond its big cities. Locations like Hinohara Village, tucked in the mountains just 90 minutes from Tokyo, are building digital infrastructure with remote workers in mind—offering fiber-optic internet, free public Wi-Fi, and English-language support rolling out in April 2025. Over 93% forested, the area blends nature and connectivity for a peaceful but productive lifestyle. Hinohara is also launching dedicated accommodations for work stays in 2025, making it easier for nomads to explore long-term relocation options without committing upfront. From Tokyo’s booming tech scene and unmatched internet speeds to rural regions investing in modern infrastructure, Japan is positioning itself as a compelling hub for international remote work. Add in low crime rates, reliable public transit, and a rich cultural landscape, and it’s easy to see why this new visa could be a game changer for digital nomads seeking stability and inspiration. 4. Estonia Estonia was one of the first countries in the world to roll out a dedicated Digital Nomad Visa, positioning itself as a forward-thinking hub for remote professionals and startup founders. Introduced in 2020, the visa allows non-EU nationals to live in Estonia for up to 12 months while working remotely for a foreign employer or running their own location-independent business. Applicants need to demonstrate a minimum monthly income of €4,500 net income and meet basic documentation requirements—but the process is streamlined, with an application system that reflects Estonia’s digital-first mindset. Known globally for its e-residency program, paperless government, and startup-friendly policies, Estonia has earned its reputation as a digital leader. Tallinn, the capital, combines cobblestone charm with tech-world efficiency, offering ultrafast Wi-Fi, an active community of international entrepreneurs, and coworking spaces tucked inside medieval buildings. 5. Thailand Thailand continues to be a go-to for digital nomads seeking a blend of affordability, connectivity, and tropical charm. With its welcoming visa policies and thriving expat scene, the country makes it easy to stay productive while living in paradise. While many nomads enter on a 60-day tourist visa (often extendable), Thailand also offers the Smart Visa, a long-term option for highly skilled professionals in fields like tech, health, and innovation. The Smart Visa allows remote workers, entrepreneurs, and investors to stay for up to four years, bypassing the usual work permit requirements and streamlining the path to longer-term living. Top hubs like Chiang Mai and Bangkok offer everything a remote worker could ask for: high-speed internet, modern coworking spaces, great coffee scenes, and a lower cost of living. Chiang Mai, in particular, has earned a reputation for its laid-back vibe and strong sense of creative community. Bangkok brings a more metropolitan pace, complete with major airport access, and a growing number of international tech startups. Beyond the cities, Thailand’s beaches and islands provide a slower, more scenic way to work remotely. Places like Phuket, Koh Lanta, and Koh Phangan are now home to coworking cafés and coliving villas that cater to digital professionals. 6. Mexico Mexico remains one of the most popular destinations for U.S. digital nomads, combining visa flexibility, strong infrastructure, and a lifestyle rich in culture, cuisine, and community. Through its Temporary Resident Visa, remote workers from most countries can stay in Mexico for up to 12 months initially, with the option to renew for a total of four years. Cities like Mexico City, Oaxaca, Playa del Carmen, and Mérida have quickly become global hotspots for remote workers. You’ll find reliable internet, vibrant coworking spaces, and tight-knit expat communities in nearly every major destination. Mexico City stands out for its dynamic creative and tech scene, world-class food, and endless energy, while beach towns along the Riviera Maya offer oceanfront living without sacrificing connectivity. 7. South Korea South Korea is rapidly becoming one of the most exciting destinations for remote workers, thanks to its brand-new Digital Nomad Visa—officially launched in early 2024. Known locally as the “Workation Visa,” this program allows foreign nationals employed by overseas companies to live and work in South Korea for up to one year, with the option to extend for another. To qualify, applicants must show proof of remote employment, an annual income of at least 85 million KRW (about $63,000 USD), and valid health insurance. The visa also supports accompanying family members, making it a strong choice for both solo professionals and digital nomad families. At the center of the action is Seoul—a city built for high performance. With some of the fastest internet speeds in the world, an abundance of 24-hour cafés, cutting-edge infrastructure, and a thriving startup scene, it’s a digital haven that never sleeps. Yet beneath the tech-forward surface lies a culture rich in tradition, hospitality, and creativity. For those craving a more relaxed remote lifestyle, Jeju Island is an underrated gem. This volcanic island offers black-sand beaches, waterfalls, hiking trails, and a growing digital infrastructure geared toward remote work. The island is part of South Korea’s push to support “Workation Zones,” offering extended-stay housing, coworking facilities, and nature-infused productivity. With a cost of living approximately 30% lower than major U.S. cities, South Korea provides a dynamic, well-connected, and culturally rich environment for remote professionals ready to plug in and thrive. 8. Vietnam From the buzz of Ho Chi Minh City to the coastal calm of Da Nang, this Southeast Asian gem offers an unbeatable blend of affordability and creative energy. Coworking spaces can be found for under $100/month, and you’ll find sleek, modern apartments starting around $300. Whether you’re deep into a product launch or writing your next screenplay, the low cost of living gives you a serious runway to build, breathe, and grow. If you’re earning your income from abroad, Vietnam doesn’t tax it—making it an especially attractive spot for freelancers, founders, and remote teams. Most nomads come intending to stay a few months and end up recalibrating their entire life plan. Tom Zachystal from International Asset Management has been advising Americans abroad on investing and retirement planning for over 20 years. “We’ve definitely seen some shifts in who’s moving abroad and the most popular countries Americans are moving to. There used to be more retirees and American firms sending employees abroad, whereas in the past few years the majority are now young entrepreneurs, digital nomads, and young families, with a sense of adventure and a desire to explore being major motivations. Do your planning and seek advice though—many people don’t realize for example that not all U.S. banks and brokerage firms can continue working with non-U.S. residents.” 9. Norway Norway offers one of the most seamless and inspiring remote work environments in the world. With world-renowned rankings in safety, healthcare, infrastructure, and overall quality of life, it’s a destination where everything just works—efficiently, beautifully, and reliably. Whether you’re based in Oslo, Bergen, or a small village tucked between fjords, you’ll find high-speed internet, clean design, and a strong sense of balance between work and nature. Public services are excellent, and the overall standard of living makes Norway a standout for those who prioritize well-being and focus. While Norway doesn’t currently offer a dedicated digital nomad visa, there are flexible pathways for remote professionals. The Self-Employed Person residence permit allows freelancers and entrepreneurs to live and work in Norway, provided they have a signed contract with a Norwegian client, a detailed business plan, and a projected annual income of at least €35,719 (approx. 439,521 NOK). Additionally, remote workers connected to startups, innovation hubs, or cross-border collaborations can explore alternative residence options through Norway’s Skilled Worker and Startup tracks. The application process is straightforward, with clear guidance and strong institutional support. Cities like Oslo blend modern culture with smart coworking spaces, while towns like Tromsø and Ålesund offer access to unfiltered nature without losing digital connectivity. 10. Georgia Georgia has emerged as new hotspot digital nomads thanks to its forward-thinking “Remotely from Georgia” program, which allows citizens from 95+ countries to live and work in the country visa-free for up to one year. Launched in 2020 to support the rise of remote work, the initiative requires basic documentation—like proof of remote income (recommended at $2,000/month or more), health insurance, and a confirmed place to stay. With an easy online application process and a welcoming stance toward expats, it’s become one of the most accessible digital nomad programs in the world. Tbilisi, the capital, is where most nomads set up base—drawn in by its cobblestone streets, vibrant café culture, and growing startup scene. You can live comfortably in the city for under $700/month, with coworking spaces, boutique Airbnbs, and lively expat meetups throughout the week. The country also offers major financial incentives: a 1% flat tax for registered entrepreneurs under Georgia’s Small Business Status (up to ~$155,000 annual turnover), making it especially attractive for freelancers, solo founders, and remote consultants looking to optimize their tax strategy. If you’re thinking of making the leap abroad, it’s not just about picking the right destination—it’s also about staying compliant with U.S. tax laws and understanding what financial responsibilities follow you across borders. Vincenzo Villamena, founder of Online Taxman, has been a digital nomad for over 15 years, living and working in different countries around the world. “Most Americans don’t realize that they have to keep filing U.S. taxes when they move abroad, and this is something that they should definitely factor in. Luckily, there are tax breaks such as the Foreign Earned Income Exclusion for Americans working abroad. Remote working became normalized in the pandemic, which also inspired a desire in many people to go out and explore the world. We now work with thousands of American international digital nomads, both entrepreneurs and those working remotely for US firms. In general, I would say, get informed about both U.S. taxes for expats and the local tax implications of different digital nomad visas, and seek advice if you need to.” As more Americans rethink what success, freedom, and quality of life really mean, the global map is shifting. Whether you’re chasing sunlight, savings, community, or simply a change of pace, the world awaits. View the full article