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Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate to business outcomes Search performance can look healthy on the surface while breaking down in places search teams don’t own or fully see. It’s tempting to turn immediately to attribution models, data quality, or KPI definitions. Ultimately, the issue is often how performance breaks down after the click – in areas search teams don’t own. While search work has become easier to scale with automation, software, established workflows, and frameworks, execution doesn’t equal understanding or deeper control. This challenge has existed for more than 20 years and can be magnified by scale. Stopping analysis too early, or keeping it too shallow, limits understanding of performance in the broader context of the business or brand. In larger organizations, silos widen the gap. When CRM and sales aren’t tightly integrated with search, teams operate independently, with no one owning the full journey. Pressure from leadership can intensify the problem. When results look good but fail to deliver at the bottom line, the lack of clarity becomes uncomfortable for everyone. This dynamic isn’t new, but it’s becoming more pronounced. To help address these disconnects, here are five breakpoints to focus on. 1. Intent misalignment Intent is what search teams focus on when shaping the content, topics, and focus used to attract target audiences through search. That’s a given. It doesn’t always match or map to deeper factors such as buying stage, urgency, or alignment with internal sales expectations at a given moment or season. If traffic is qualified by topic, keyword, or other search criteria, even when intent is aligned with the best available research and data, a prospect’s sales readiness and stage can still be missing or difficult to quantify. Analyzing what problem the searcher believed they were solving, and how closely that aligns with how sales positions the offering, can help close the gap between search and sales. That, in turn, allows teams to question whether they are optimizing for demand, curiosity, or another aspect of how someone enters the customer journey. Dig deeper: How to explain flat traffic when SEO is actually working 2. Conversion friction When leads driven by search convert on the website, it can become an uncomfortable situation if they don’t ultimately become clients or customers, and sales has strong opinions about those conversions. There are many reasons for this friction. Technically, the leads pass the criteria outlined and agreed on within the organization or with an agency. Problems often exist silently in another gap, sometimes categorized as conversion rate optimization or tied to brand, product development, or related areas. But that is often a distraction. When teams drill into lead specifics and qualification, the issues often come down to generic forms, CTAs that are not tightly aligned, or unclear next steps between form submission and an actual conversation. Conversions do not equal customers, or even a commitment to the sales process. Key questions center on the promise made in the search results, the website content the visitor consumed, and whether the landing page and site journey fulfilled the visitor’s intended goal. Most importantly, when evaluating performance, teams need to ask what signal a conversion actually sends to the organization, versus what the prospect intended. Dig deeper: 6 SEO tests to help improve traffic, engagement, and conversions Get the newsletter search marketers rely on. See terms. 3. Lead qualification gaps Whether you operate within a company or environment, including agency and in-house teams, that uses lead scoring and qualification or not, ensuring that marketing-qualified leads are sales-ready is critical in a lead-focused business. This article is not intended to delve deeply into the differences between marketing-qualified and sales-qualified leads or into all the nuances involved. However, the challenge cannot be overstated when teams lack shared understanding and definitions. That includes scoring models, definitions of what qualifies as “qualified,” who agreed to those definitions, and what happens when sales rejects leads. This may not be comfortable territory to navigate. But reaching standard definitions and qualification criteria can be some of the most helpful and meaningful work teams do, because it helps prove the value of search. Dig deeper: How to monitor your website’s performance and SEO metrics 4. Sales handoff and follow-up Yes, I’m sharing points, but this is the one that tends to hit the hardest and may be the most challenging. That’s because you may be a C-level executive, manager, agency partner, or otherwise oversee or be directly involved in the marketing-to-sales handoff. We are adversaries, friends, and colleagues. I’m not here to revisit the fundamentals of marketing versus sales. But I’m here to challenge you. Speed, messaging, and context matter. This is not just about getting a form in front of someone as quickly as possible and whether they fill it out. Substance and detail matter. Getting the right prospect with the right context, carried through from how they searched and found you, is critical. Yes, this is harder when analyzing customer journeys that involve LLMs and other sources, but that doesn’t mean teams can’t or shouldn’t try to understand that behavior. When a disconnect appears in this category, teams should push to understand whether sales knows why the lead came in, how quickly follow-up happened, and whether the messaging aligns with the original intent. These are key areas that help teams tune or adjust their strategies. Dig deeper: 9 things to do when SEO is great but sales and leads are terrible 5. Measurement blind spots Sometimes everything appears to be in place. Analytics shows conversions and search leads qualify, but there is no movement when reviewing CRM results. Whether attribution becomes messy, impatience sets in, gray areas emerge, or other factors are at play, blind spots can form. This often leads teams to default to their own metrics. No one wins when KPIs are not shared or when there is no single source of truth and trust. When visibility stops and ownership of “connecting the dots” is unclear, challenges emerge regardless of function, team, or leadership role. Decisions then get made without full context. Dig deeper: Measuring what matters in a post-SEO world The cost of not knowing what’s working I’m not writing this article to be hard on search marketing leaders or practitioners. This is not a failure of search. If any of the challenges described here feel familiar, you are not alone, and they are likely cross-functional to solve. Marketing leaders do not need perfection when it comes to attribution or search efforts. That is not realistic. What is needed instead are better questions, shared definitions, and clear ownership. The biggest danger is not when performance drops, but when performance is strong and no one knows with confidence why. Scaling always involves risk, and teams should not scale efforts without conviction or a clear understanding of that risk. Ultimately, the goal is for search work to build credibility, confidence, and influence beyond deep expertise in search engines and large language models tied to visibility. View the full article

Here is a recap of what happened in the search forums today...View the full article

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at key industry shifts and practical takeaways for staying competitive. Below is a recap of the topics discussed and what they mean for your strategy. Here’s the recap video on YouTube Watch the full recap on YouTube to hear Carolyn and Alex dive deeper into these topics, answer audience questions, and provide additional examples of how these changes could affect your work. SEO and AI news from January 2026 SEO is shifting from rankings to selection Microsoft’s recent guide on AEO (Agentic Engine Optimization) and GEO (Generative Engine Optimization) highlights a major change: the goal isn’t just to rank, but to be chosen by AI and users. Tools like Gemini and ChatGPT don’t just match keywords; they evaluate brand authority, structured data, and real-world mentions. If your content isn’t clear, well-organized, or trustworthy, AI may overlook it, even if it performs well in traditional search. To stay competitive, focus on structured data, fast-loading pages, and strong brand signals. Agentic commerce is on the rise Google’s Universal Commerce Protocol (UCP) is an open-source framework designed to help AI handle purchases. This means AI won’t just recommend products, but could also buy them for users. For businesses, optimizing for AI “selection” is now as important as ranking. If you sell products, prioritize product schema, fast load times, and a strong brand presence to ensure AI picks you. Google’s core updates continue to reshape publishing The December 2025 core update hit news publishers hard, particularly those relying on prediction-based content (like “2026 Oscar predictions”). Google is favoring original, authoritative reporting over speculative or AI-generated content. If you’re in publishing, EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) remains critical. YouTube is a growing force in AI search Gemini is now pulling YouTube videos into its responses, even for non-video queries. If you’re not repurposing content for YouTube, you’re missing an opportunity. Optimize video titles, descriptions, and transcripts so AI can find and cite your work. New tools are changing how we work Anthropic’s Claude CoWork can organize files and automate tasks, while open-source tools like Moltbot (formerly Clawdbot) let you run AI agents locally. These tools aren’t just novelties, but signs of how quickly AI is integrating into workflows. For SEO, staying adaptable and testing new tools will be key. Yoast is helping AI work for everyone Yoast is building on Microsoft’s NLWeb framework to help AI systems better understand web content. The goal is to ensure small publishers and businesses aren’t left behind as AI-driven discovery grows. If you’re using WordPress, Yoast SEO’s existing tools—like schema markup and readability checks—already support this effort. We’ve also added Gemini and Perplexity to our AI Brand Insights tool, so you can track how AI models perceive your brand. What to focus on in 2026 Structure your content so AI can parse it easily (schema markup helps) Build brand authority across channels—social media, PR, email, and YouTube all send signals AI notices Understand agentic commerce if you sell products. Fast, well-structured pages will help AI “select” you Avoid AI-generated slop. AI can help draft content, but human insight and expertise are irreplaceable Sign up for the next SEO Update by Yoast The next SEO Update by Yoast is on February 24, 2026, at 4 PM CET (10 AM EST). Sign up to join the live discussion or get the recording. Don’t miss it! The post Recap: The January 2026 SEO Update by Yoast appeared first on Yoast. View the full article

No longer confined to the partisans and activists, the fierce backlash against Donald The President’s immigration crackdown has begun to break out across American culture, spanning the worlds of business, sports and entertainment. Bruce Springsteen released a new song Wednesday that slammed “The President’s federal thugs.” OpenAI chief executive Sam Altman told employees that “what’s happening with ICE is going too far,” referring to Immigration and Customs Enforcement. And lifestyle icon Martha Stewart lamented that “we can be attacked and even killed.” “Things must and have to change quickly and peacefully,” Stewart wrote to her 2.9 million Instagram followers this week. A little more than one year into his second term, The President is facing a broad cultural revolt that threatens to undermine his signature domestic priority, the Republican Party’s grip on power and his own political strength ahead of the midterm elections. The President, a former reality television star often attuned to changes in public opinion, tried to shift the conversation this week by dispatching border czar Tom Homan to Minnesota to replace Greg Bovino, a Border Patrol commander who has been a lightning rod. But it’s unclear if the move will change anything on the ground. Thousands of federal agents remain in Minnesota, where two U.S. citizens have been killed and communities have felt besieged by The President’s crackdown. Meanwhile, operations have expanded into Maine as well. White House is ‘spooked’ Republican strategist Doug Heye said it’s too soon to know whether The President’s attempt to control the fallout will work. He’s been in communication with Republican leaders across Washington in recent days who are worried that the escalating situation could jeopardize control of Congress in this fall’s midterm elections. “It’s very clear that the administration is spooked,” Heye said. And while some in the party may be concerned, The President’s Make America Great Again base remains largely unified behind him and the immigration crackdown that he promised repeatedly on the campaign trail. They’re pushing the president not to back down. “It’s time for President The President to ramp up mass deportations even more,” Laura Loomer, a The President loyalist who has the president’s ear, told The Associated Press. “And if Minnesota is any barometer, it’s time for the focus to be on deporting as many Muslims as possible.” Such advice is at odds with a growing faction of prominent voices across American culture. Who is speaking out? Joe Rogan, a leading podcast host who endorsed The President during his comeback campaign, said he sympathizes with concerns about immigration agents’ tactics. “Are we really going to be the Gestapo?” Rogan said. “‘Where’s your papers?’ Is that what we’ve come to?” Over the weekend, more than 60 corporate executives, including the leaders of Target, Best Buy and UnitedHealth, released a public letter calling for de-escalation following the death of Alex Pretti, a 37-year-old Veterans Affairs nurse fatally shot during a confrontation with federal agents. The outcry intensified as the week progressed. Apple CEO Tim Cook on Tuesday issued a memo to employees saying he was “heartbroken by the events in Minneapolis.” “I believe America is strongest when we live up to our highest ideals, when we treat everyone with dignity and respect no matter who they are or where they’re from, and when we embrace our shared humanity,” Cook wrote in the memo, first reported by Bloomberg News. Tech billionaire and venture capitalist Vinod Khosla used stronger language on social media to condemn “macho ICE vigilantes running amuck.” Jason Calacanis, a prominent tech podcaster, on Wednesday warned of dire consequences for The President if he does not make sweeping changes among the people running the immigration crackdown. “President The President needs to replace them all and reverse his plummeting ratings, or the entire The President 2.0 agenda is over,” Calacanis wrote to his 1 million X followers. “America needs to put this dark and disgusting chapter behind us and unite behind a crisper immigration policy.” Actors and musicians speak up More outrage came from the entertainment industry, which is often viewed as a liberal bastion. Springsteen dropped his new song, “The Streets of Minneapolis,” on Wednesday. The famed musician referenced Pretti’s death directly. “The President’s federal thugs beat up on his face and his chest. Then we heard the gunshots. And Alex Pretti lay in the snow, dead,” Springsteen sings. Other actors and entertainers who spoke out in recent days include Natalie Portman, Elijah Wood, Olivia Rodrigo and Billie Eilish. Actor Mark Ruffalo described Pretti’s death as “cold-blooded murder.” The sports world has also begun to engage. Minnesota Timberwolves head coach Chris Finch called the shootings “unconscionable” and expressed support for protesters. So did superstar NBA player Steph Curry. “There’s a lot of change that needs to happen,” Curry, who plays for the Golden State Warriors, told reporters this week. He said he’s been glued to news coverage of the latest Minnesota shooting. Guerschon Yabusele, of the New York Knicks, went further the day after Pretti’s shooting. “I can’t remain silent. What’s happening is beyond comprehension,” he wrote on X. “We’re talking about murders here, these are serious matters. The situation must change, the government must stop operating in this way. I stand with Minnesota.” The President may be getting the message The President appears to be softening his tone on immigration — at least by his standards. “We’re going to de-escalate a little bit,” he said during a Tuesday interview on Fox News. He also chided Bovino, whom he displaced from his role. “Bovino is very good, but he’s a pretty out-there kind of a guy,” he said. “In some cases, that’s good. Maybe it wasn’t good here.” But The President pushed back on the characterization that he was scaling back his operations in Minnesota. And in a social media post, he warned Minneapolis Mayor Jacob Frey that he was “PLAYING WITH FIRE” by refusing to enforce federal immigration laws. Even before Pretti’s death Saturday, public opinion was starting to turn against The President on immigration, which was among his strongest issues at the beginning of his second term. Just 38% of U.S. adults approve of how The President is handling immigration, down from 49% in March. That’s according to an AP-NORC poll conducted Jan. 8-11, shortly after the first shooting death of a U.S. citizen in Minnesota. There’s also some indication that The President’s approval on immigration could be slipping among Republicans. The president’s approval among self-described Republicans fell from 88% in March to 76% in the January AP-NORC poll. A separate Fox News poll, which was conducted Friday through Monday, found that 59% of voters described ICE as “too aggressive,” a 10-point increase since last July. AP writer Linley Sanders in Washington contributed. —Steve Peoples, AP National Political Writer View the full article

Tesla, a brand once synonymous with consumer electric vehicles, is ditching some of the cars that brought its success. CEO Elon Musk has announced that the Model S and X vehicles are getting an “honorable discharge,” with production of them ending sometime next quarter. Instead, the company will use some of its factory space to build its humanoid Optimus robots. The news, shared during Tesla’s quarter-four earnings call on Wednesday, January 28, comes as Tesla expands manufacturing of its Optimus robots, full self-driving vehicles, and robotaxis. In fact, Tesla used its quarterly earnings report to describe itself as a “physical AI company.” That report holds many of the answers as to “why.” Tesla’s total revenue fell 3% year-over-year from $25.7 billion to $24.9 billion, while its automotive revenues fell 11% YOY from $19.8 billion to $17.7 billion. In quarter four, production of Model S and X vehicles dropped by 48% YOY, while deliveries fell 51% YOY. None of this was helped by Elon Musk’s polarizing political views, on-again, off-again relationship with President Donald The President, and the termination of $7,500 EV tax credits last fall. Despite all this, Musk used the investors’ call to make one last push to customers: “If you’re interested in buying a Model S and X, now would be the time to order.” The two models made up less than 3% of deliveries over the last quarter, with the remainder being Model 3 and Y vehicles. The latter two models appear to still be available for Tesla customers. What’s next for Tesla? Tesla is all in on AI. Earlier this month, the company invested about $2 billion in xAI, another Musk venture. The pair also created a “framework agreement” to collaborate on AI that should “enhance Tesla’s ability to develop and deploy AI products and services into the physical world at scale,” according to Tesla’s quarterly report. The company plans to announce the Gen 3 version of Optimus this quarter and says it’s the first one designed to be mass produced. Tesla aims to start production of the humanoid robot by the end of this year and plans to reach one million robots annually. However, Musk noted that Tesla is still “at the early stages” when it comes to Optimus. So far, it has only completed some basic factory tasks. Finally, Tesla is continuing to push its full self-driving mode and robotaxis—though most places still require a “safety monitor.” The pivot doesn’t seem to have rattled investors. Shares of Tesla Inc. (Nasdaq: TSLA) rose a bit over 2% in premarket trading on Thursday. The stock is up more than 10% over the last 12 months. View the full article

Why equity is the new standard for talent retention. Big 4 Transparency By Dominic Piscopo, CPA For CPA Trendlines Go PRO for members-only access to more Dominic Piscopo. View the full article

Why equity is the new standard for talent retention. Big 4 Transparency By Dominic Piscopo, CPA For CPA Trendlines Go PRO for members-only access to more Dominic Piscopo. View the full article

When it relates to sales training programs, comprehension of their structure and purpose is essential for success. These programs are intended to improve the skills of your sales team, focusing on techniques that boost performance and build lasting client relationships. By evaluating your team’s unique needs, you can select a program that offers the right interactive elements and certifications. So, what key features should you look for in a program that truly drives results? Key Takeaways Look for programs that offer tailored content addressing specific skill gaps, such as negotiation or relationship-building techniques. Choose interactive training formats, including online, in-person, or hybrid options, to enhance engagement and retention. Consider programs with a proven ROI, averaging 353%, to justify the investment against potential performance improvements. Seek training that incorporates practical experiences like role-playing and technology tools for real-world application. Ensure certifications are available to boost credibility and encourage professional growth among sales representatives. What Is a Sales Training Program? A sales training program is a structured course or workshop intended to improve the skills and knowledge of sales representatives, ultimately aiming to boost their overall sales performance. The best sales training programs focus on crucial components like product knowledge, sales processes, techniques, and role-playing scenarios. They also incorporate technology tools to provide practical experience. Top-rated sales training programs can lead to a remarkable 19% improvement in sales performance and make trained representatives 57% more effective in their roles. In addition, popular sales training programs emphasize continuous and customized training, which cultivates a culture of learning and development, ultimately reducing employee churn and enhancing team credentials through recognized certifications. Investing in such programs pays long-term dividends for both individuals and organizations. Benefits of Sales Training Programs Investing in sales training programs can greatly improve your team’s performance and contribute to overall business success. The best sales training improves your representatives’ effectiveness, making them 57% more capable of maneuvering complex situations. Programs like Dale Carnegie sales training focus on relationship-building techniques that lead to better customer interactions, ultimately driving loyalty. Furthermore, companies that invest in ongoing training see a remarkable ROI of 353%, making it a financially sound decision. This commitment to development not just boosts sales performance by 19% but also cultivates a culture of retention, reducing employee churn. By equipping your team with crucial skills through top-rated sales training, you elevate their agility in a competitive market, ensuring long-term organizational growth. How to Choose the Best Sales Training Program When choosing the best sales training program, it’s crucial to first identify your team’s specific needs, such as skills in negotiation or relationship building. Next, consider various training formats—like in-person, virtual, or blended options—to guarantee accessibility and engagement. Finally, assess program costs against their potential ROI, focusing on how the investment aligns with your budget and expected improvements in sales performance. Identify Team Needs Identifying your team’s needs is crucial for selecting the right sales training program. Begin by evaluating your sales team’s current skills and pinpointing areas for improvement, like negotiation tactics or relationship-building techniques. Set clear objectives for training, ensuring they align with your business goals. Skill Area Team Experience Level Training Type Negotiation Tactics New Reps Best Sales Classes Relationship Building Seasoned Professionals Carnegie Sales Training Market Dynamics Mixed Experience Outside Sales Training Evaluate unique challenges your team faces to choose a program that directly addresses these needs. Feedback from team members can additionally guide your choice, enhancing engagement and effectiveness. Evaluate Training Formats Choosing the right training format is vital for maximizing your sales team’s engagement and effectiveness. You should consider options like in-person, virtual, or blended approaches to guarantee accessibility for all members. Evaluating scheduling convenience can greatly impact participation rates, as flexible training often leads to higher engagement. Studies indicate that blended learning environments typically yield the best results, so think about how to incorporate various methods. Identify your team’s learning preferences; some might excel in interactive settings, whereas others may prefer online courses. Furthermore, make sure the chosen format supports necessary content delivery methods, such as role-playing scenarios or technology tools, to improve practical experience and skill application. This way, you can tailor the training to meet your team’s specific needs. Assess Program Costs Evaluating program costs is crucial for determining the best sales training program that aligns with your organization’s needs and budget. When analyzing costs, consider these key factors: Value Proposition: Compare the pricing against the potential ROI, which can average 353%, highlighting long-term benefits. Performance Metrics: Effective training can improve sales performance by 19%, making upfront costs worthwhile if they lead to significant gains. Certification Opportunities: Programs offering certifications boost team credibility and contribute to professional growth, adding value to your investment. Assessing Your Team’s Needs for Training To effectively assess your team’s needs for training, start by identifying skill gaps that might be hindering performance, such as negotiation or relationship-building abilities. Next, set clear objectives for the training to guarantee it aligns with your desired outcomes, like improving closing rates or enhancing customer engagement. Finally, analyze the sales process to pinpoint specific hurdles that could be addressed through customized training programs, nurturing a more competent and effective sales team. Identify Skill Gaps Identifying skill gaps within your sales team is crucial for tailoring effective training programs that improve performance. To achieve this, consider these key steps: Assess the Sales Process: Analyze specific hurdles your team encounters during sales interactions. This insight helps target skills that need development. Evaluate Weak Areas: Look at performance metrics, such as conversion rates and sales cycle length, to pinpoint where training is most necessary. Gather Feedback: Use surveys or interviews to understand team members’ perceptions of their skill gaps and training needs, ensuring the training is relevant and impactful. Set Training Objectives Setting effective training objectives is crucial for enhancing your sales team’s performance and addressing their specific needs. To do this, identify skill gaps such as negotiation or relationship-building that could boost overall sales results. Clear objectives help align training programs with these identified weaknesses, potentially leading to a 19% improvement in sales performance. Evaluate your sales process to pinpoint obstacles that hinder success, allowing you to tailor training directly to these challenges. Make certain that your training objectives reflect the unique issues your team faces, making the curriculum relevant and practical. Continuously assess team needs and progress, as trained sales representatives have shown to be 57% more effective, demonstrating the value of targeted training initiatives. Analyze Sales Process Analyzing the sales process is essential for comprehending the specific hurdles that may be affecting your team’s performance. To effectively assess your team’s needs for training, consider these key steps: Identify Weak Areas: Evaluate skills like negotiation or relationship building that require improvement. Set Clear Goals: Establish training objectives based on identified challenges to guarantee focused and structured learning. Engage in Feedback: Regularly solicit insights from team members about their difficulties and training needs to cultivate continuous improvement. Key Features of Effective Sales Training Effective sales training programs are vital for improving sales performance and equipping representatives with the skills they need to succeed. Key features of effective training include thorough product knowledge, structured sales processes, and practical role-playing scenarios. Incorporating technology tools can improve the learning experience, making it more engaging. Customized training that hones in on specific skills like negotiation and relationship building can lead to a 57% increase in sales rep effectiveness. Furthermore, integrating metrics and quotas allows you to track performance and measure the impact of training. Continuous learning, including modern sales strategies and industry trends, is important for maintaining a competitive edge in today’s market. Investing in these features guarantees your team is well-prepared for success. Format and Accessibility of Training Programs When reflecting on the format and accessibility of training programs, it’s vital to recognize the variety of options available to suit different learning preferences. Here are some key formats to reflect on: Online Training: Offers convenience and flexibility, allowing participants to learn at their own pace, which can lead to higher engagement and completion rates. In-Person Training: Provides direct interaction and networking opportunities, enhancing the learning process with real-time feedback and collaboration. Hybrid Training: Combines the benefits of both online and in-person formats, offering a thorough learning experience customized to diverse team needs. Evaluating the effectiveness of each format is fundamental, as aligning with participants’ preferences can maximize engagement and improve training outcomes. Top Sales Training Programs of 2025 As organizations continue to adapt to an evolving sales environment, the top sales training programs of 2025 reflect a blend of traditional techniques and innovative practices. Programs like Sandler Sales Training and Dale Carnegie’s courses emphasize relationship-building and consultative selling, critical for today’s market demands. Furthermore, Challenger and Corporate Visions introduce innovative strategies that help sales teams effectively guide buyers through their decision-making processes. Online and hybrid formats are increasingly popular, offering flexible access while ensuring high engagement through interactive elements. Continuous learning remains a focal point, with many programs providing certifications to improve professional credibility. This culture of ongoing development is vital for maintaining competitive advantage and nurturing skill mastery within sales teams. Investment Considerations for Sales Training Investing in sales training programs represents a strategic decision that can greatly impact your organization’s bottom line. To maximize your investment, consider these key factors: Cost vs. ROI: Sales training can yield an average ROI of 353%. Compare the cost per participant, which can range from $200 to $2,500, to the potential financial benefits. Customization: Customized training can lead to a 19% improvement in sales performance, so prioritize programs that address your team’s specific challenges. Long-term Value: Certifications from training can improve team credentials and contribute to professional growth, adding significant value over time. Evaluating these factors will help you make informed decisions that align training investments with your organization’s overall goals. Certifications and Professional Advancement Opportunities Certifications from recognized sales training programs can considerably boost your credibility and marketability in the field. These credentials not just validate your skills but additionally open up various career advancement paths, often leading to increased job opportunities and salary growth. Certification Benefits Explained Earning a certification can greatly improve your credentials in the sales field, providing you with recognition and credibility that may lead to better job opportunities and career advancement. Here are three key benefits of obtaining a sales certification: Improved Credibility: Certifications typically align with industry standards, making you more attractive to employers and clients who value recognized qualifications. Increased Confidence: Many certified professionals report feeling more confident in their sales methodologies, which can translate into improved performance and productivity. Commitment to Continuous Learning: Certifications often require ongoing education, cultivating a culture of skill improvement and keeping you updated with the latest sales trends. Career Advancement Paths When you pursue a certification from a recognized sales training program, you improve your credibility and open up various career advancement paths. Certifications, like those from Salesforce or Dale Carnegie, signal to employers that you’re committed to professional growth and have mastered crucial skills. Research shows that certified sales reps often report higher job satisfaction and are viewed as more competent by peers and supervisors. Programs such as Sandler Training and John Barrows’ SellBetter offer ongoing learning resources alongside certifications, supporting your continuous development. Investing in these certifications can lead to significant returns, as trained sales professionals are 57% more effective, which may result in quicker promotions and increased salaries, enhancing your overall career trajectory. Recognized Program Prestige Recognized certifications from reputable sales training programs can greatly improve your professional standing in the competitive job market. These certifications not only validate your skills but likewise augment your appeal to potential employers. Here are three key benefits of obtaining these credentials: Career Advancement: Many organizations prioritize candidates with recognized certifications, opening doors to higher-level positions. Skill Validation: Programs that include assessments guarantee you acquire necessary competencies, boosting your confidence and effectiveness in sales roles. Prestige and Credibility: Certifications from respected organizations like Sandler Training or Dale Carnegie can greatly amplify your professional credibility, showcasing your commitment to continuous learning. Investing in recognized sales training can be a game-changer for your career growth and marketability. Tailoring Training to Unique Sales Challenges Tailoring training programs to address unique sales challenges is essential for maximizing effectiveness and performance. Customized training can lead to a noteworthy 19% improvement in sales performance by directly targeting areas where your reps struggle, such as negotiation or relationship building. Incorporating role-playing scenarios that reflect real-world challenges guarantees that your sales team gains practical experience that’s immediately applicable to their roles. Continuous assessment of team needs allows for adjustments in training content, keeping it aligned with evolving market dynamics and organizational objectives. Programs that integrate industry-specific trends and methodologies considerably improve rep confidence, enabling them to handle complex sales scenarios more effectively. This focused approach makes your training more relevant and impactful, ultimately driving better results. Achieving Success With the Right Sales Training Program Selecting the right sales training program is crucial for achieving success in your sales efforts, as it directly influences your team’s performance and overall business outcomes. To maximize results, consider these key factors: Alignment with Goals: Confirm the program meets your specific sales objectives and addresses unique challenges. Engagement Format: Choose between online, in-person, or hybrid training, based on your team’s preferences for ideal participation. Ongoing Development: Invest in continuous training to cultivate a culture of learning, which can lead to lower turnover rates and higher job satisfaction. Frequently Asked Questions Which Company Has the Best Sales Training Program? Determining which company has the best sales training program depends on your team’s specific needs and goals. You should assess factors like training content, delivery format, and alignment with your business objectives. Companies like Sandler Training and Dale Carnegie offer strong programs focusing on relationship-building and consultative selling. Evaluating their methodologies and how they address your team’s unique challenges can help you make an informed decision about which program best suits your needs. Which Certification Is Best for Sales? When considering which certification is best for sales, focus on your career goals and the skills you wish to improve. Programs like the Salesforce Sales Representative Certification are great for those with some experience, whereas Dale Carnegie emphasizes relationship-building techniques. Sandler Sales Training offers a thorough approach to the sales process, and RAIN Group specializes in consultative selling. Choose a certification that aligns with your professional development and addresses your specific needs in sales. Are Sales Training Programs Worth It? Sales training programs are definitely worth it. They can improve performance by up to 19%, leading to higher sales and customer satisfaction. Investing in training often results in a 353% return on investment, highlighting their financial value. These programs develop skills, build confidence, and address specific team challenges. In addition, organizations that prioritize training create a culture of continuous learning, which encourages job satisfaction and reduces employee turnover, making it a smart investment for long-term success. What Is the Best Method for Training Salesmen? To effectively train salesmen, use a mix of methods customized to their needs. Incorporate role-playing to simulate real-world scenarios, enhancing practical skills. Combine online and in-person sessions for flexibility and engagement. Focus on specific areas like negotiation and relationship building, ensuring the content aligns with business goals. Regular assessments can help identify strengths and weaknesses, guiding future training efforts. Finally, nurturing a culture of continuous learning can greatly improve overall performance. Conclusion In conclusion, selecting the right sales training program is essential for enhancing your team’s performance and achieving long-term growth. By evaluating your team’s needs and focusing on key features such as interactive methods and certification opportunities, you can tailor training to address specific challenges. Investing in effective training not just improves sales results but additionally promotes employee retention and organizational credibility. Prioritizing these elements will lead to significant returns and a more skilled salesforce. Image via Google Gemini and ArtSmart This article, "Best Sales Training Programs" was first published on Small Business Trends View the full article

When it relates to sales training programs, comprehension of their structure and purpose is essential for success. These programs are intended to improve the skills of your sales team, focusing on techniques that boost performance and build lasting client relationships. By evaluating your team’s unique needs, you can select a program that offers the right interactive elements and certifications. So, what key features should you look for in a program that truly drives results? Key Takeaways Look for programs that offer tailored content addressing specific skill gaps, such as negotiation or relationship-building techniques. Choose interactive training formats, including online, in-person, or hybrid options, to enhance engagement and retention. Consider programs with a proven ROI, averaging 353%, to justify the investment against potential performance improvements. Seek training that incorporates practical experiences like role-playing and technology tools for real-world application. Ensure certifications are available to boost credibility and encourage professional growth among sales representatives. What Is a Sales Training Program? A sales training program is a structured course or workshop intended to improve the skills and knowledge of sales representatives, ultimately aiming to boost their overall sales performance. The best sales training programs focus on crucial components like product knowledge, sales processes, techniques, and role-playing scenarios. They also incorporate technology tools to provide practical experience. Top-rated sales training programs can lead to a remarkable 19% improvement in sales performance and make trained representatives 57% more effective in their roles. In addition, popular sales training programs emphasize continuous and customized training, which cultivates a culture of learning and development, ultimately reducing employee churn and enhancing team credentials through recognized certifications. Investing in such programs pays long-term dividends for both individuals and organizations. Benefits of Sales Training Programs Investing in sales training programs can greatly improve your team’s performance and contribute to overall business success. The best sales training improves your representatives’ effectiveness, making them 57% more capable of maneuvering complex situations. Programs like Dale Carnegie sales training focus on relationship-building techniques that lead to better customer interactions, ultimately driving loyalty. Furthermore, companies that invest in ongoing training see a remarkable ROI of 353%, making it a financially sound decision. This commitment to development not just boosts sales performance by 19% but also cultivates a culture of retention, reducing employee churn. By equipping your team with crucial skills through top-rated sales training, you elevate their agility in a competitive market, ensuring long-term organizational growth. How to Choose the Best Sales Training Program When choosing the best sales training program, it’s crucial to first identify your team’s specific needs, such as skills in negotiation or relationship building. Next, consider various training formats—like in-person, virtual, or blended options—to guarantee accessibility and engagement. Finally, assess program costs against their potential ROI, focusing on how the investment aligns with your budget and expected improvements in sales performance. Identify Team Needs Identifying your team’s needs is crucial for selecting the right sales training program. Begin by evaluating your sales team’s current skills and pinpointing areas for improvement, like negotiation tactics or relationship-building techniques. Set clear objectives for training, ensuring they align with your business goals. Skill Area Team Experience Level Training Type Negotiation Tactics New Reps Best Sales Classes Relationship Building Seasoned Professionals Carnegie Sales Training Market Dynamics Mixed Experience Outside Sales Training Evaluate unique challenges your team faces to choose a program that directly addresses these needs. Feedback from team members can additionally guide your choice, enhancing engagement and effectiveness. Evaluate Training Formats Choosing the right training format is vital for maximizing your sales team’s engagement and effectiveness. You should consider options like in-person, virtual, or blended approaches to guarantee accessibility for all members. Evaluating scheduling convenience can greatly impact participation rates, as flexible training often leads to higher engagement. Studies indicate that blended learning environments typically yield the best results, so think about how to incorporate various methods. Identify your team’s learning preferences; some might excel in interactive settings, whereas others may prefer online courses. Furthermore, make sure the chosen format supports necessary content delivery methods, such as role-playing scenarios or technology tools, to improve practical experience and skill application. This way, you can tailor the training to meet your team’s specific needs. Assess Program Costs Evaluating program costs is crucial for determining the best sales training program that aligns with your organization’s needs and budget. When analyzing costs, consider these key factors: Value Proposition: Compare the pricing against the potential ROI, which can average 353%, highlighting long-term benefits. Performance Metrics: Effective training can improve sales performance by 19%, making upfront costs worthwhile if they lead to significant gains. Certification Opportunities: Programs offering certifications boost team credibility and contribute to professional growth, adding value to your investment. Assessing Your Team’s Needs for Training To effectively assess your team’s needs for training, start by identifying skill gaps that might be hindering performance, such as negotiation or relationship-building abilities. Next, set clear objectives for the training to guarantee it aligns with your desired outcomes, like improving closing rates or enhancing customer engagement. Finally, analyze the sales process to pinpoint specific hurdles that could be addressed through customized training programs, nurturing a more competent and effective sales team. Identify Skill Gaps Identifying skill gaps within your sales team is crucial for tailoring effective training programs that improve performance. To achieve this, consider these key steps: Assess the Sales Process: Analyze specific hurdles your team encounters during sales interactions. This insight helps target skills that need development. Evaluate Weak Areas: Look at performance metrics, such as conversion rates and sales cycle length, to pinpoint where training is most necessary. Gather Feedback: Use surveys or interviews to understand team members’ perceptions of their skill gaps and training needs, ensuring the training is relevant and impactful. Set Training Objectives Setting effective training objectives is crucial for enhancing your sales team’s performance and addressing their specific needs. To do this, identify skill gaps such as negotiation or relationship-building that could boost overall sales results. Clear objectives help align training programs with these identified weaknesses, potentially leading to a 19% improvement in sales performance. Evaluate your sales process to pinpoint obstacles that hinder success, allowing you to tailor training directly to these challenges. Make certain that your training objectives reflect the unique issues your team faces, making the curriculum relevant and practical. Continuously assess team needs and progress, as trained sales representatives have shown to be 57% more effective, demonstrating the value of targeted training initiatives. Analyze Sales Process Analyzing the sales process is essential for comprehending the specific hurdles that may be affecting your team’s performance. To effectively assess your team’s needs for training, consider these key steps: Identify Weak Areas: Evaluate skills like negotiation or relationship building that require improvement. Set Clear Goals: Establish training objectives based on identified challenges to guarantee focused and structured learning. Engage in Feedback: Regularly solicit insights from team members about their difficulties and training needs to cultivate continuous improvement. Key Features of Effective Sales Training Effective sales training programs are vital for improving sales performance and equipping representatives with the skills they need to succeed. Key features of effective training include thorough product knowledge, structured sales processes, and practical role-playing scenarios. Incorporating technology tools can improve the learning experience, making it more engaging. Customized training that hones in on specific skills like negotiation and relationship building can lead to a 57% increase in sales rep effectiveness. Furthermore, integrating metrics and quotas allows you to track performance and measure the impact of training. Continuous learning, including modern sales strategies and industry trends, is important for maintaining a competitive edge in today’s market. Investing in these features guarantees your team is well-prepared for success. Format and Accessibility of Training Programs When reflecting on the format and accessibility of training programs, it’s vital to recognize the variety of options available to suit different learning preferences. Here are some key formats to reflect on: Online Training: Offers convenience and flexibility, allowing participants to learn at their own pace, which can lead to higher engagement and completion rates. In-Person Training: Provides direct interaction and networking opportunities, enhancing the learning process with real-time feedback and collaboration. Hybrid Training: Combines the benefits of both online and in-person formats, offering a thorough learning experience customized to diverse team needs. Evaluating the effectiveness of each format is fundamental, as aligning with participants’ preferences can maximize engagement and improve training outcomes. Top Sales Training Programs of 2025 As organizations continue to adapt to an evolving sales environment, the top sales training programs of 2025 reflect a blend of traditional techniques and innovative practices. Programs like Sandler Sales Training and Dale Carnegie’s courses emphasize relationship-building and consultative selling, critical for today’s market demands. Furthermore, Challenger and Corporate Visions introduce innovative strategies that help sales teams effectively guide buyers through their decision-making processes. Online and hybrid formats are increasingly popular, offering flexible access while ensuring high engagement through interactive elements. Continuous learning remains a focal point, with many programs providing certifications to improve professional credibility. This culture of ongoing development is vital for maintaining competitive advantage and nurturing skill mastery within sales teams. Investment Considerations for Sales Training Investing in sales training programs represents a strategic decision that can greatly impact your organization’s bottom line. To maximize your investment, consider these key factors: Cost vs. ROI: Sales training can yield an average ROI of 353%. Compare the cost per participant, which can range from $200 to $2,500, to the potential financial benefits. Customization: Customized training can lead to a 19% improvement in sales performance, so prioritize programs that address your team’s specific challenges. Long-term Value: Certifications from training can improve team credentials and contribute to professional growth, adding significant value over time. Evaluating these factors will help you make informed decisions that align training investments with your organization’s overall goals. Certifications and Professional Advancement Opportunities Certifications from recognized sales training programs can considerably boost your credibility and marketability in the field. These credentials not just validate your skills but additionally open up various career advancement paths, often leading to increased job opportunities and salary growth. Certification Benefits Explained Earning a certification can greatly improve your credentials in the sales field, providing you with recognition and credibility that may lead to better job opportunities and career advancement. Here are three key benefits of obtaining a sales certification: Improved Credibility: Certifications typically align with industry standards, making you more attractive to employers and clients who value recognized qualifications. Increased Confidence: Many certified professionals report feeling more confident in their sales methodologies, which can translate into improved performance and productivity. Commitment to Continuous Learning: Certifications often require ongoing education, cultivating a culture of skill improvement and keeping you updated with the latest sales trends. Career Advancement Paths When you pursue a certification from a recognized sales training program, you improve your credibility and open up various career advancement paths. Certifications, like those from Salesforce or Dale Carnegie, signal to employers that you’re committed to professional growth and have mastered crucial skills. Research shows that certified sales reps often report higher job satisfaction and are viewed as more competent by peers and supervisors. Programs such as Sandler Training and John Barrows’ SellBetter offer ongoing learning resources alongside certifications, supporting your continuous development. Investing in these certifications can lead to significant returns, as trained sales professionals are 57% more effective, which may result in quicker promotions and increased salaries, enhancing your overall career trajectory. Recognized Program Prestige Recognized certifications from reputable sales training programs can greatly improve your professional standing in the competitive job market. These certifications not only validate your skills but likewise augment your appeal to potential employers. Here are three key benefits of obtaining these credentials: Career Advancement: Many organizations prioritize candidates with recognized certifications, opening doors to higher-level positions. Skill Validation: Programs that include assessments guarantee you acquire necessary competencies, boosting your confidence and effectiveness in sales roles. Prestige and Credibility: Certifications from respected organizations like Sandler Training or Dale Carnegie can greatly amplify your professional credibility, showcasing your commitment to continuous learning. Investing in recognized sales training can be a game-changer for your career growth and marketability. Tailoring Training to Unique Sales Challenges Tailoring training programs to address unique sales challenges is essential for maximizing effectiveness and performance. Customized training can lead to a noteworthy 19% improvement in sales performance by directly targeting areas where your reps struggle, such as negotiation or relationship building. Incorporating role-playing scenarios that reflect real-world challenges guarantees that your sales team gains practical experience that’s immediately applicable to their roles. Continuous assessment of team needs allows for adjustments in training content, keeping it aligned with evolving market dynamics and organizational objectives. Programs that integrate industry-specific trends and methodologies considerably improve rep confidence, enabling them to handle complex sales scenarios more effectively. This focused approach makes your training more relevant and impactful, ultimately driving better results. Achieving Success With the Right Sales Training Program Selecting the right sales training program is crucial for achieving success in your sales efforts, as it directly influences your team’s performance and overall business outcomes. To maximize results, consider these key factors: Alignment with Goals: Confirm the program meets your specific sales objectives and addresses unique challenges. Engagement Format: Choose between online, in-person, or hybrid training, based on your team’s preferences for ideal participation. Ongoing Development: Invest in continuous training to cultivate a culture of learning, which can lead to lower turnover rates and higher job satisfaction. Frequently Asked Questions Which Company Has the Best Sales Training Program? Determining which company has the best sales training program depends on your team’s specific needs and goals. You should assess factors like training content, delivery format, and alignment with your business objectives. Companies like Sandler Training and Dale Carnegie offer strong programs focusing on relationship-building and consultative selling. Evaluating their methodologies and how they address your team’s unique challenges can help you make an informed decision about which program best suits your needs. Which Certification Is Best for Sales? When considering which certification is best for sales, focus on your career goals and the skills you wish to improve. Programs like the Salesforce Sales Representative Certification are great for those with some experience, whereas Dale Carnegie emphasizes relationship-building techniques. Sandler Sales Training offers a thorough approach to the sales process, and RAIN Group specializes in consultative selling. Choose a certification that aligns with your professional development and addresses your specific needs in sales. Are Sales Training Programs Worth It? Sales training programs are definitely worth it. They can improve performance by up to 19%, leading to higher sales and customer satisfaction. Investing in training often results in a 353% return on investment, highlighting their financial value. These programs develop skills, build confidence, and address specific team challenges. In addition, organizations that prioritize training create a culture of continuous learning, which encourages job satisfaction and reduces employee turnover, making it a smart investment for long-term success. What Is the Best Method for Training Salesmen? To effectively train salesmen, use a mix of methods customized to their needs. Incorporate role-playing to simulate real-world scenarios, enhancing practical skills. Combine online and in-person sessions for flexibility and engagement. Focus on specific areas like negotiation and relationship building, ensuring the content aligns with business goals. Regular assessments can help identify strengths and weaknesses, guiding future training efforts. Finally, nurturing a culture of continuous learning can greatly improve overall performance. Conclusion In conclusion, selecting the right sales training program is essential for enhancing your team’s performance and achieving long-term growth. By evaluating your team’s needs and focusing on key features such as interactive methods and certification opportunities, you can tailor training to address specific challenges. Investing in effective training not just improves sales results but additionally promotes employee retention and organizational credibility. Prioritizing these elements will lead to significant returns and a more skilled salesforce. Image via Google Gemini and ArtSmart This article, "Best Sales Training Programs" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. A 77-inch OLED dipping below $1,500 doesn’t happen often. Seeing it at $1,419.99 is even rarer. That price beats the lowest tracked deal for the Samsung S85F and lands well under Amazon’s current $1,597.99 listing. This Woot deal is for a factory-reconditioned unit. In exchange, you get a 90-day Samsung warranty and free standard shipping if you’re a Prime member, while non-members pay an extra $6. The deal is live for two days or until stock runs out. Samsung OLED S85F 4K Samsung Vision AI Smart TV $1,419.99 at Woot $1,597.99 Save $178.00 Get Deal Get Deal $1,419.99 at Woot $1,597.99 Save $178.00 The Samsung S85F is positioned as the company’s entry-level OLED, replacing the 2024 S85D and sitting just below the S90F and S95F in the lineup. It skips the newer AI-powered processor used in pricier models (which mostly affects how aggressively it handles upscaling and HDR tone mapping), but you’re still getting Samsung’s 2025 Tizen OS with all the essentials—built-in voice assistant, casting support, and a responsive UI. As for connectivity, all four HDMI ports support 4K at 120Hz with Variable Refresh Rate (VRR), making this a legitimate option for PS5 and Xbox Series X users. It doesn’t support Dolby Vision HDR, as is typical of a Samsung TV, but it does handle HDR10+, which offers similar dynamic range improvements. The WOLED panel plays to OLED’s strengths in darker rooms. Blacks look genuinely black, colors pop without looking artificial, and the viewing angle stays consistent even when you’re sitting off to the side. Reflection handling is solid, so overhead lights aren’t a dealbreaker, though black levels lift noticeably in brighter spaces. For mixed use, like movies at night, gaming sessions, and casual daytime watching, it performs well. If you’re comfortable with the reconditioned aspect and don’t need extreme brightness, this is a practical way to get a massive OLED without the usual price shock. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $399.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

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The The President administration’s high-profile deployment of federal troops to six U.S. cities has cost taxpayers roughly $496 million through the end of December, and continued deployment could cost over $1 billion for the rest of the year, according to new data from the nonpartisan Congressional Budget Office. President Donald The President has justified sending National Guard troops into U.S. cities as part of an effort to combat crime and support local law enforcement. Critics of the move argue the deployments undermine state and local authority and exceed the president’s authority under the Constitution. The CBO published the new data estimating the costs associated with the federal deployments of National Guard and active-duty Marines after a request from Sen. Jeff Merkley, D-Ore., who is the ranking member on the Senate Budget Committee. “The American people deserve to know how many hundreds of millions of their hard-earned dollars have been and are being wasted on The President’s reckless and haphazard deployment of National Guard troops to Portland and cities across the country,” Merkley said in a statement about the CBO report. Factored into the estimates are troop deployments to Chicago, Memphis, Portland, as well as Los Angeles in June, when protesters took to the streets in response to a blitz of immigration arrests. The CBO said continued deployments to those cities would cost about $93 million per month. The estimate excludes the military’s December deployment to New Orleans. For further possible deployments down the road, the CBO estimates deploying 1,000 National Guard personnel to a U.S. city in 2026 would cost $18 million to $21 million per month, depending on the local cost of living. National Guard troops are expected to remain deployed in Washington throughout 2026, according to a memo reviewed by The Associated Press earlier this month. The troop deployments have provoked legal challenges from local leaders, and some have been successful. A California federal judge in January ruled that the The President administration “willfully” broke federal law by sending National Guard units to the Los Angeles area. White House spokeswoman Abigail Jackson did not address the CBO’s cost estimate but said in a statement that the White House’s deployment efforts have driven down crime. “Thanks to the The President Administration’s highly successful efforts to drive down violent crime, cities like Memphis and D.C. are much safer for residents and visitors — with crime dropping across all major categories,” she said. “The media should talk to individuals who are able to go about their daily lives without fear of being assaulted, carjacked, or robbed thanks to the The President Administration.” —Fatima Hussein, Associated Press View the full article

Propy, a real estate technology company, tapped the private credit market for the first time, securing $100 million to support the startup's acquisition strategy. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The JBL Flip 7 is currently $84.95 at Woot, down from its usual $149.95. That undercuts the previous low of $99.95 and, according to price trackers, makes this the cheapest it has ever been. This deal runs for the next two days or until it's sold out, whichever comes first. Prime members get free standard shipping, while non-members pay $6. JBL Flip 7 speaker $84.95 at Woot $149.95 Save $65.00 Get Deal Get Deal $84.95 at Woot $149.95 Save $65.00 The Flip line has always been about portable, durable speakers that are easy to toss in a bag and good enough for everyday listening, and the Flip 7 sticks to that formula. It doesn’t look all that different from its predecessor, with the same compact, water-bottle shape, but the build quality has been beefed up. You now get a tougher rubber bumper system that can survive a one-meter drop onto concrete, and the IP68 rating makes it completely dust-proof and safe to dunk in water. The old loop has also been replaced with a built-in carabiner, which feels like a small but meaningful fix if you’re outdoorsy. JBL’s added flexibility under the hood, too. You get Bluetooth 5.4, Auracast support, and USB-C audio input (if you don’t want to rely solely on Bluetooth) for high-res streaming. That said, there’s no microphone for calls and no auxiliary input, and Bluetooth is limited to the basic SBC codec. Sound-wise, the Flip 7 holds up well for a portable speaker this size, with a 25W woofer and 10W tweeter delivering surprisingly full audio. It won’t blow out a backyard party, and if you push the volume past 70%, it gets noticeably sharp, as highlighted by this PCMag review. You’ll want to stick to moderate volume or pair it with another speaker for a more balanced, less fatiguing listening experience. Battery life is rated at 14 hours, or up to 16 with Playtime Boost enabled (though you’ll lose some bass in exchange for the extra juice). For anyone after a rugged, great-sounding, truly portable speaker at a steep discount, this is a tough package to beat. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $399.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

Marketers are spoiled for choice when it comes to great sources of content. We now have more tools (hello, ChatGPT!) and job boards than ever, making it even easier to find writers and create content. But abundance comes with a downside: a race to the bottom, where speed and cost often take priority over quality. If you’re aiming for great (not just “good”) content, some sources are better than others. This guide breaks down where to find top-tier writers and how to build a content process that doesn’t sacrifice quality for speed. Struggle 1: What qualifies as a ‘great’ content writer? Qualifying a good writer can feel a lot like qualifying a new love interest. They look good on paper and make a good first impression, but how do you really know they’re “the one”? The hard truth is that, just like with a love interest, you’ll have to spend time getting to know your writer before you really get an answer. But that doesn’t mean you have to go in blind. Follow the non-negotiables below to increase your odds of finding a good fit without wasting time Evaluate the fundamentals Does this writer understand basic grammar, spelling, clarity, and structure? You don’t need a formal test to spot this – just take a look at their portfolio and content examples. Also, a few email exchanges during the hiring process can be enough to gauge how confidently they communicate and how well they handle the written word. Make sure they know how to write for people, not bots Strong content writers understand a key truth. Search engines reward content written for people, not formulas. If you’re looking for SEO expertise, review writers’ samples with this in mind. Be cautious of pieces overloaded with keywords or awkward phrasing that hurts readability. As you read, ask yourself, “If I were the target audience, would this feel useful, engaging, and easy to consume?” If the answer is no, chances are search engines won’t love it, either. Choose effective copywriters If you want to doubly ensure that you’re going to get a great return on your investment, prioritize writers who understand SEO copywriting, not just SEO tactics. Driving traffic is only half the equation. Writers with copywriting skills know how to guide readers toward action, whether that’s signing up, clicking through, or making a purchase. Assess how easily understandable their work is Checking their content for readability is crucial. Run the writer’s work samples through a readability scoring app like HemingwayApp.com. Sometimes an article will look great on the surface, but you’ll find that it carries a low readability score. This means the way it’s written lacks clarity and is difficult to consume. Find writers that adapt to the audience Your writer must understand the intersection between your audience and your niche. It isn’t enough to know the product or the demographic in isolation. Great writers grasp how your audience thinks, what frustrates them, what holds them back, and what ultimately motivates them to act. The simplest way to uncover this? Ask for relevant, niche-specific samples and pay close attention to how they demonstrate that understanding. Dig deeper: How SEO can collaborate with content teams Struggle 2: Where can I find great content writers? Speaking objectively, you can find “good” writers anywhere. But there’s definitely a difference between shopping around on Fiverr versus other higher-quality avenues that offer you better screening opportunities. Blogging sites One of the best ways to vet an SEO content writer is to find them on blogging sites where they post long-form content. Platforms like Medium, Substack, and even LinkedIn (look at the posted articles) let you see how writers think, write, and communicate in real time, not just in polished portfolio pieces. Google and other search engines Another often-overlooked place to find high-quality writers is Google itself. Writers who invest in their own websites are effectively practicing what they preach. Ranking their own content, maintaining a consistent publishing schedule, and building a personal brand all demonstrate a working understanding of SEO and content marketing. LinkedIn and Facebook groups Great writers can also be found in groups on LinkedIn or Facebook. Find writer or freelancer groups and spend time observing the conversations. You’ll notice writers posting in quality groups to share their thoughts and examples of their work. You can also see how they interact with other users and prospective clients. Peer recommendations Don’t hesitate to ask for recommendations in the writer groups you come across. Strong writers are often well known within their communities, and peers are usually quick to point you toward people who consistently deliver real value. Consider asking other business owners for recommendations as well. Tapping into your peer group can surface writers who have proven themselves in real-world projects. High-quality writers tend to earn repeat business, making referrals one of the most reliable vetting tools available. Dig deeper: How to build an effective content strategy for 2026 Struggle 3: Do I need an ‘SOP’ for my writers? Yes, you’re probably going to pick an experienced writer who’s also catering to multiple clients while simultaneously working with you. Each client they work with has different preferences and concerns, from the style of writing, how the work should be submitted, and so on. Standard operating procedures (SOPs) help minimize the guesswork for your writer and potential headaches for you. The truth is, most business owners aren’t struggling to find quality writers – they’re struggling to keep them. Without clear direction, writers have to guess how you want things done, and that generally causes confusion and room for error. With more direction and outlines like an SOP, everyone stays happy. Writing SOPs may seem like a time-intensive step, but the good news is that once they’re done, they save you hundreds of hours on the backend. If you want to take it off your plate, consult an operations specialist who can assist. It’ll increase your return on investment (ROI), help eliminate stress, and keep good writers happy and in your employ. Dig deeper: How to document your content strategy Get the newsletter search marketers rely on. See terms. Struggle 4: How much should I pay for content? Low-cost content can be tempting, especially when turnaround times are fast and promises are big. But the real question isn’t the hourly rate, it’s how much time and effort you’ll spend fixing, revising, or rewriting the work afterward. Do you have editors available to help, or are you setting yourself up to spend just as much time editing a piece as you would have spent writing it yourself? The allure of inexpensive writers is high, but unless you have the time and patience to train them, it’s probably not a smart investment. In 2026, expect to spend at least $0.20 per word for great content. That said, prices can vary widely based on a writer’s experience and accolades. Some of the best writers in the world charge thousands of dollars for a single web page – it just depends on their skills (and the ROI you’re aiming for). Paying more for experienced writers buys you clarity, expertise, and content that requires far less oversight. The goal isn’t just to “spend more,” but to spend wisely on writing that actually converts. Dig deeper: Mastering content quality: The ultimate guide Struggle 5: Should I use freelance writers or build a team? The decision between freelance writers and an in-house team depends on your goals, budget, and stage of growth. Freelance writers offer flexibility. They’re ideal if you want to scale content production up or down, or don’t yet have the resources to support full-time hires. Experienced freelancers can plug into your existing workflow, making them a strong option for lean or growing brands. An in-house team provides consistency, reliability, and deep brand knowledge. Full-time writers have the time to learn your brand voice, products, and audience in great detail. This can be valuable for businesses that produce a lot of content or work in complex niches. The tradeoff, of course, is higher overhead, longer hiring timelines, and more responsibility. For many businesses, the best solution is a hybrid model: a small internal team that owns editorial standards, supported by freelance writers who help scale production. Ultimately, it’s all about building a content system that aligns with your resources and fits your business’s stage. Dig deeper: 5 SEO content pitfalls that could be hurting your traffic Struggle 6: Is ‘great content’ worth the investment? Optimized content is like anything else – you get out of it what you put into it. If you hire top-quality writers, you’re going to get top-quality content, which in turn will help drive traffic and better rankings for your site. So yes, it’s worth the investment in high-quality content because the benefits compound over time. A well-researched, well-written piece can attract qualified visitors for months (or even years) after it’s published. It can also build trust with your audience, leading to even more sales over time. Great content also supports the entire customer journey. It answers questions, addresses objections, and positions your brand as credible long before a prospect actually decides to buy. A great writer helps you bring in the right traffic. And that’s worth every penny. Great writers come from clear standards, not lucky hires Finding great content writers is less about discovering a hidden talent pool and more about setting clear standards. When you know what quality looks like, where to look and how to support writers once they’re hired, the process becomes far more predictable – and far less frustrating. The most successful content programs treat writing as a long-term investment, not a one-off transaction. By pairing strong writers with clear expectations, fair compensation and repeatable processes, brands can build content engines that consistently deliver value over time. View the full article

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Shares of Facebook owner Meta Platforms (Nasdaq: META) are surging in premarket trading this morning after the company announced its fourth-quarter 2025 earnings yesterday afternoon. The earnings not only exceeded investor expectations, but CEO Mark Zuckerberg also laid out his vision for how artificial intelligence is set to transform the company—and personal computing—in the years ahead. Here’s what you need to know. Meta reports strong Q4 2025 earnings Expectations for Meta’s Q4 2025 were relatively high, but when the company announced its latest quarterly earnings after the bell last night, they exceeded what most investors had hoped for. Here are the key financials Meta reported: Quarterly revenue: $59.89 billion Earnings per share (EPS): $8.88 Quarterly revenue was a 24% increase from the same period a year earlier. As noted by CNBC, it also blew past LSEG analyst expectations of $58.59 billion. In other words, Meta brought in around $1.3 billion more than most people thought it would. Thanks in part to its strong revenue, Meta also beat earnings per share (EPS) estimates. Most LSEG analysts had been expecting an EPS of $8.23. Meta beat that by 60 cents per share. The company also revealed some other interesting metrics, most notably about its user base. For the quarter, Meta reported a family daily active people (DAP) metric of 3.58 billion. “Family daily active people” is the term Meta uses to encapsulate how many individuals use its family of products on a daily basis. Meta’s family of products includes Facebook, Instagram, and WhatsApp. Meta’s family DAP for the fourth quarter grew 7% year over year. Looking ahead at the company’s financials, Meta said it expects its current first-quarter 2026 revenue to come in at between $53.5 billion and $56.5 billion. That’s significantly ahead of the $51.41 billion most analysts were expecting. Zuckerberg tries to predict the future—again Meta didn’t just reveal its financial metrics. Zuckerberg also spoke about the future of technology and the way artificial intelligence will both boost Meta’s business and change personal computing more broadly. To the latter point, the chief executive said he believes AI-powered smart glasses will represent a paradigm shift in personal computing, likening the specs to the smartphone’s impact on computing, and saying glasses will be “the ultimate incarnation” of the device we use most efficiently to consume AI content. “They’re going to be able to see what you see, hear what you hear, talk to you and help you as you go about your day, and even show you information or generate custom UI right there in your vision,” Zuckerberg stated in comments posted to Facebook. “I think we’re at a moment similar to when smartphones arrived, and it was clearly only a matter of time until all those flip phones became smartphones,” he added. “It’s hard to imagine a world in several years where most glasses aren’t AI glasses.” His statement here isn’t much of a surprise, however, considering how Meta has long worked on devices aimed at dethroning the smartphone as people’s personal computer of choice. Meta first tried to do this with its virtual reality headsets and virtual “metaverse” world. These initiative were run by the company’s Reality Labs division. But early this month, Meta initiated massive layoffs at Reality Labs—and admitted that its VR product never caught on with the general public. AI as an advertising booster Any hardware that Meta makes still represents a minuscule part of Facebook’s revenues. The company is, after all, primarily an advertising company, not a hardware technology one. Around 97% of its revenues are made from selling ads across its platforms. Not surprisingly, Zuckerberg touched on how artificial intelligence would be a boost to its current ad business. The Meta CEO said that it was currently working on merging its LLMs with its ads system and said that its current “world class recommendation systems,” which its ads rely on, were still “primitive compared to what will be possible soon.” As an example, Zuckerberg pointed out that Meta’s existing ad systems help businesses find the right, specific users who are likely to purchase their goods. But thanks to AI, “New agentic shopping tools will allow people to find just the right very specific set of products from the businesses in our catalogue.” It’s not the only way that Meta’s ad business stands to benefit from the artificial intelligence boom. Meta, like many tech giants, is rushing to build out its personal data center capacity to run artificial intelligence tools on. By owning the data center directly, Meta and these other companies will be able to cut down on costs, which are currently paid to third-party data center owners. As analyst firm MoffettNathanson pointed out in a research note on Thursday, Meta’s buildup of its own data centers could benefit its business. “[Given] the AI capacity constraint facing the industry, Meta has been forced to use third-party cloud offering as their own data centers are not ready to move online yet,” the research firm noted. “Longer-term, these workloads should shift from 3rd party contracts to Meta’s own facilities which, we think, should produce margin leverage.” Meta’s stock price jumps Given Meta’s robust Q4 2025 results and a Q1 2026 forecast that beat what most analysts were expecting, it’s little surprise that the company’s stock price is surging in premarket trading this month. As of this writing, shares of Meta Platforms (Nasdaq: META) are up around 8.8% to $668.73 per share. In its Thursday note, MoffettNathanson maintained its “buy” rating for Meta’s stock and increased its price target to $810. As of yesterday’s close, META shares had only increased about 1.3% year-to-date, according to Yahoo Finance data. If the company’s premarket stock price gain holds when markets open, that will mean Meta’s stock has already surged 10% in the first month of 2026. Today’s premarket gain also means that Meta’s stock price is now out of the red for the past year. As of yesterday’s market close, Meta’s stock was down about eight-tenths of a percent over the past year. That contrasts with the Nasdaq Composite’s broader gain of around 21% over the same period. View the full article

A corporation is a distinct legal entity, separate from its owners, which offers limited liability protection to shareholders. It can enter contracts, own assets, and engage in legal actions under its own name. With features like perpetual existence and management by a board of directors, comprehending the intricacies of corporations is essential. There’s more to explore regarding their types, formation process, and operational dynamics that could greatly impact business decisions. Key Takeaways A corporation is a distinct legal entity that operates independently from its owners and can own assets, enter contracts, and sue. Corporations provide limited liability protection to shareholders, safeguarding personal assets from business debts. They can be classified into types such as C Corporations, S Corporations, and Non-Profit Corporations, each with unique tax implications. Corporations are governed by a board of directors responsible for major decisions and must adhere to regulatory compliance and formalities. The formation process involves filing articles of incorporation, creating bylaws, and obtaining an Employer Identification Number (EIN) for operations. Definition of a Corporation A corporation is a distinct legal entity formed by individuals or groups, which allows it to operate independently from its owners. In economics, a corporation’s definition encompasses its ability to enter contracts, sue, and own assets in its own name. This structure offers limited liability protection to shareholders, meaning their personal assets typically aren’t at risk for the corporation’s debts. Corporations can be classified into types like C Corporations, taxed separately, and S Corporations, where profits pass through to shareholders’ personal tax returns. To form a corporation, you usually need to file articles of incorporation with the state and create corporate bylaws. Furthermore, corporations have perpetual existence, allowing them to operate indefinitely, regardless of ownership changes. Characteristics of Corporations Grasping the characteristics of corporations helps clarify how they operate within the legal and economic environment. A corporation, as per the corporation def, is a legal entity that acts independently from its owners, allowing it to own property and enter contracts. One key feature is limited liability protection, which guarantees shareholders aren’t personally liable for corporate debts beyond their investment. Corporations can be stock or non-stock entities, with stock corporations representing ownership through shares. They likewise possess perpetual succession, allowing them to continue existing in spite of changes in ownership or management. Management typically falls to a board of directors, responsible for major decisions and duty-bound to act in the shareholders’ best interests, which improves stability and governance. Types of Corporations When exploring the various types of corporations, it’s important to understand how each category operates and the implications for shareholders and management. C Corporations face corporate income taxes and can have unlimited shareholders, whereas S Corporations pass profits and losses through to shareholders’ personal tax returns, limited to 100 shareholders. B Corporations focus on balancing profit with social goals, adhering to higher accountability standards. Non-Profit Corporations prioritize charitable missions, operating without profit intentions and often enjoying tax exemptions. Stock Corporations issue shares to the public, whereas Non-Stock Corporations are owned by members with voting rights. Finally, Limited Liability Companies (LLCs) combine aspects of both corporations and partnerships, offering limited liability and pass-through taxation, reflecting the diverse corporation definition in U.S. history. Formation Process Forming a corporation involves several crucial steps that must be followed to guarantee compliance with state laws and regulations. First, you’ll need to choose a unique name that often includes identifiers like “Inc.” or “Ltd.” Next, file the articles of incorporation, detailing the corporation’s name, purpose, and registered agent. Then, create corporate bylaws outlining operational rules and governance structures. After this, hold the inaugural board meeting to appoint officers and approve bylaws. Finally, obtain an Employer Identification Number (EIN) from the IRS, critical for hiring and banking. Here’s a summary of these steps: Step Description Importance Choose a Name Unique name with required identifiers Guarantees legal identity File Articles Submit required documents to the state Legally establishes the corporation Create Bylaws Outline operational rules and governance Guides internal management First Board Meeting Appoint officers and approve bylaws Formalizes corporate governance Obtain EIN Apply for Employer Identification Number Essential for operations and banking Ownership and Control Ownership and control in a corporation revolve around stock shares, which represent the ownership stakes held by individuals or institutional investors. When you own shares, you become a shareholder, but you typically won’t manage day-to-day operations. Instead, you elect a board of directors to oversee management and make significant decisions. Your control correlates with the number of shares you own; majority shareholders wield substantial influence. In some countries, workers can even have voting rights for board representation, granting them a voice in corporate governance. Corporations can be classified as stock corporations, where ownership is divided among shareholders, or non-stock corporations, where members retain control and ownership rights without holding stock. Comprehending these dynamics helps clarify what’s a corporation. Advantages of Incorporating Incorporating a business offers several significant advantages that can improve its potential for success. One major benefit is limited liability protection, meaning you’re only liable for your investment, safeguarding your personal assets from corporate debts. Furthermore, corporations can raise capital more easily by issuing stocks, which boosts growth opportunities. Incorporation likewise boosts your credibility with customers, suppliers, and investors because of its formal structure and legal compliance. In addition, corporations enjoy perpetual existence, allowing them to operate independently of ownership changes or the death of owners, which guarantees stability. Finally, certain corporations, like S Corporations, provide tax advantages by allowing profits and losses to pass through to shareholders, potentially avoiding double taxation under the corporation tax in the USA. Disadvantages of Incorporating Incorporating a business comes with several disadvantages that you should consider. The formation process can be time-consuming, requiring you to complete extensive paperwork and comply with various regulations. Moreover, you might face double taxation on corporate income, along with the burden of maintaining strict compliance and formalities that can complicate operations. Time-Consuming Formation Process Creating a corporation can be a challenging task, especially owing to the time-consuming formation process involved. To define a corporation in economics, you must consider the extensive paperwork and detailed steps required. This can lead to a lengthy application process that often takes several weeks. Key aspects include: Filing articles of incorporation Creating corporate bylaws Obtaining necessary approvals from state authorities Holding initial meetings to appoint directors and officers Each task demands careful attention to detail to avoid delays or rejections. Furthermore, the complexity of the incorporation process often necessitates legal and professional assistance, adding to the administrative burden. Consequently, be prepared for a significant time investment when starting your corporation. Double Taxation Concerns Although many entrepreneurs see the benefits of forming a corporation, it’s essential to contemplate the drawbacks, particularly the issue of double taxation. C Corporations face a unique challenge where their profits are taxed at the corporate level, resulting in a corporate income tax rate of 21% as of 2023. When dividends are distributed to shareholders, these individuals must report this income on their personal tax returns, leading to taxation at the individual level as well. As a result, the same income is effectively taxed twice. This double taxation can create a higher overall tax burden when compared to pass-through entities like S Corporations or LLCs, where income is only taxed at the individual level. Comprehending this concern is significant for making informed decisions about corporate structure. Regulatory Compliance Burden Forming a corporation comes with significant advantages, but it likewise introduces a regulatory compliance burden that entrepreneurs must consider. This burden can be substantial, as you’ll need to navigate various requirements, including: Maintaining extensive documentation like annual reports and tax returns. Complying with state and federal regulations, which involve regular filings and corporate governance standards. Holding board and shareholder meetings, along with keeping detailed minutes. Adhering to specific industry regulations and licensing requirements, which vary by state and sector. These obligations not only require time but also increase the complexity of your operations. Furthermore, failure to meet compliance can lead to penalties, fines, or even dissolution, highlighting the importance of diligent oversight beyond merely corporate tax and income tax concerns. Legal Framework and Requirements When you’re looking to form a corporation, you need to understand the legal framework and requirements involved in the process. This includes filing articles of incorporation with the state, creating corporate bylaws, and obtaining an Employer Identification Number (EIN) from the IRS. Moreover, compliance with annual meeting regulations and ongoing state and federal obligations is vital to maintain your corporation’s legal standing. Formation Process Overview To establish a corporation, you’ll need to navigate a structured legal framework and meet specific requirements set by state law. Here’s an overview of the formation process: File articles of incorporation with the state, including the corporation’s name, purpose, and registered agent’s address. Establish corporate bylaws that detail the governance structure, including the roles and responsibilities of directors and officers. Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, vital for hiring employees or opening a bank account. Secure necessary business permits and licenses specific to your industry to guarantee compliance with local, state, and federal regulations. Understanding the corporate income tax definition is also important, as it impacts your financial obligations going forward. Regulatory Compliance Requirements Once you’ve established your corporation, grasping the regulatory compliance requirements is critical for its ongoing success. To legally exist, you must file articles of incorporation with your state and adhere to its specific regulations. You’ll need to submit annual reports and tax returns, as C Corporations are subject to corporate profits tax, facing double taxation on both corporate income and dividends. Many states likewise require maintaining corporate bylaws, which detail your governance structure and operational procedures. Furthermore, your corporation must comply with both state laws and federal regulations, particularly those enforced by the Securities and Exchange Commission (SEC) if you’re publicly traded. Don’t forget to secure any local, state, and federal licenses and permits necessary for legal operation. Operating a Corporation Operating a corporation involves maneuvering a structured governance framework that guarantees effective management and accountability. You’ll find that the board of directors, elected by shareholders, plays an essential role in executing the business plan. Here are some key aspects of running a corporation: Shareholders have voting rights, with each share equating to one vote. Annual meetings provide a venue to discuss corporate affairs and elect directors. Corporations must adhere to state laws, including maintaining corporate bylaws and filing annual reports. Taxation of companies requires corporations to file tax returns separately, whereas profits may be distributed as dividends to shareholders. Frequently Asked Questions What Is a Corporation in Simple Terms? A corporation’s a legal entity that’s distinct from its owners, offering limited liability for debts. It can raise money by issuing stock, which attracts investors. To form a corporation, you’ll need to file articles of incorporation and create bylaws. A board of directors, elected by shareholders, manages the corporation and makes major decisions. Corporations can enter contracts, own assets, and face taxation, making them a key player in the business environment. What Is a Corporation Vs LLC? A corporation and an LLC serve different purposes in business structure. A corporation is a separate legal entity offering limited liability to its shareholders but faces double taxation. Conversely, an LLC combines limited liability with pass-through taxation, where profits are taxed only at the owner’s level. Corporations require more formalities, such as annual meetings, whereas LLCs have fewer compliance demands, making them easier to manage and maintain flexibility in ownership and management structures. What Qualifies You as a Corporation? To qualify as a corporation, you’ll need to complete a legal process called incorporation. This involves filing articles of incorporation with your state and selecting a unique name that complies with regulations, often including “Inc.” or “Corp.” You must define your business purpose, structure, and appoint directors to manage operations. Furthermore, you’ll create bylaws detailing governance and procedures, ensuring that you establish limited liability protection for shareholders against corporate debts. What Is a Corporation Vs Company? A corporation is a specific type of company, characterized by its legal separation from its owners, known as shareholders. Although all corporations are companies, not all companies are corporations; other types include sole proprietorships and partnerships. Corporations have a structured management system, often featuring a board of directors, and enjoy limited liability, meaning personal assets are protected. Tax implications likewise differ, as corporations may face double taxation, whereas other companies might not. Conclusion In conclusion, a corporation serves as a distinct legal entity that provides limited liability protection and enables various business activities. Comprehending its characteristics, types, and formation process is crucial for anyone considering this structure. Although incorporating offers advantages such as perpetual existence and easier capital raising, it additionally comes with disadvantages like regulatory intricacies and potential double taxation. By grasping these fundamentals, you can make informed decisions about whether forming a corporation aligns with your business goals. Image via Google Gemini This article, "What Is a Corporation?" was first published on Small Business Trends View the full article

A corporation is a distinct legal entity, separate from its owners, which offers limited liability protection to shareholders. It can enter contracts, own assets, and engage in legal actions under its own name. With features like perpetual existence and management by a board of directors, comprehending the intricacies of corporations is essential. There’s more to explore regarding their types, formation process, and operational dynamics that could greatly impact business decisions. Key Takeaways A corporation is a distinct legal entity that operates independently from its owners and can own assets, enter contracts, and sue. Corporations provide limited liability protection to shareholders, safeguarding personal assets from business debts. They can be classified into types such as C Corporations, S Corporations, and Non-Profit Corporations, each with unique tax implications. Corporations are governed by a board of directors responsible for major decisions and must adhere to regulatory compliance and formalities. The formation process involves filing articles of incorporation, creating bylaws, and obtaining an Employer Identification Number (EIN) for operations. Definition of a Corporation A corporation is a distinct legal entity formed by individuals or groups, which allows it to operate independently from its owners. In economics, a corporation’s definition encompasses its ability to enter contracts, sue, and own assets in its own name. This structure offers limited liability protection to shareholders, meaning their personal assets typically aren’t at risk for the corporation’s debts. Corporations can be classified into types like C Corporations, taxed separately, and S Corporations, where profits pass through to shareholders’ personal tax returns. To form a corporation, you usually need to file articles of incorporation with the state and create corporate bylaws. Furthermore, corporations have perpetual existence, allowing them to operate indefinitely, regardless of ownership changes. Characteristics of Corporations Grasping the characteristics of corporations helps clarify how they operate within the legal and economic environment. A corporation, as per the corporation def, is a legal entity that acts independently from its owners, allowing it to own property and enter contracts. One key feature is limited liability protection, which guarantees shareholders aren’t personally liable for corporate debts beyond their investment. Corporations can be stock or non-stock entities, with stock corporations representing ownership through shares. They likewise possess perpetual succession, allowing them to continue existing in spite of changes in ownership or management. Management typically falls to a board of directors, responsible for major decisions and duty-bound to act in the shareholders’ best interests, which improves stability and governance. Types of Corporations When exploring the various types of corporations, it’s important to understand how each category operates and the implications for shareholders and management. C Corporations face corporate income taxes and can have unlimited shareholders, whereas S Corporations pass profits and losses through to shareholders’ personal tax returns, limited to 100 shareholders. B Corporations focus on balancing profit with social goals, adhering to higher accountability standards. Non-Profit Corporations prioritize charitable missions, operating without profit intentions and often enjoying tax exemptions. Stock Corporations issue shares to the public, whereas Non-Stock Corporations are owned by members with voting rights. Finally, Limited Liability Companies (LLCs) combine aspects of both corporations and partnerships, offering limited liability and pass-through taxation, reflecting the diverse corporation definition in U.S. history. Formation Process Forming a corporation involves several crucial steps that must be followed to guarantee compliance with state laws and regulations. First, you’ll need to choose a unique name that often includes identifiers like “Inc.” or “Ltd.” Next, file the articles of incorporation, detailing the corporation’s name, purpose, and registered agent. Then, create corporate bylaws outlining operational rules and governance structures. After this, hold the inaugural board meeting to appoint officers and approve bylaws. Finally, obtain an Employer Identification Number (EIN) from the IRS, critical for hiring and banking. Here’s a summary of these steps: Step Description Importance Choose a Name Unique name with required identifiers Guarantees legal identity File Articles Submit required documents to the state Legally establishes the corporation Create Bylaws Outline operational rules and governance Guides internal management First Board Meeting Appoint officers and approve bylaws Formalizes corporate governance Obtain EIN Apply for Employer Identification Number Essential for operations and banking Ownership and Control Ownership and control in a corporation revolve around stock shares, which represent the ownership stakes held by individuals or institutional investors. When you own shares, you become a shareholder, but you typically won’t manage day-to-day operations. Instead, you elect a board of directors to oversee management and make significant decisions. Your control correlates with the number of shares you own; majority shareholders wield substantial influence. In some countries, workers can even have voting rights for board representation, granting them a voice in corporate governance. Corporations can be classified as stock corporations, where ownership is divided among shareholders, or non-stock corporations, where members retain control and ownership rights without holding stock. Comprehending these dynamics helps clarify what’s a corporation. Advantages of Incorporating Incorporating a business offers several significant advantages that can improve its potential for success. One major benefit is limited liability protection, meaning you’re only liable for your investment, safeguarding your personal assets from corporate debts. Furthermore, corporations can raise capital more easily by issuing stocks, which boosts growth opportunities. Incorporation likewise boosts your credibility with customers, suppliers, and investors because of its formal structure and legal compliance. In addition, corporations enjoy perpetual existence, allowing them to operate independently of ownership changes or the death of owners, which guarantees stability. Finally, certain corporations, like S Corporations, provide tax advantages by allowing profits and losses to pass through to shareholders, potentially avoiding double taxation under the corporation tax in the USA. Disadvantages of Incorporating Incorporating a business comes with several disadvantages that you should consider. The formation process can be time-consuming, requiring you to complete extensive paperwork and comply with various regulations. Moreover, you might face double taxation on corporate income, along with the burden of maintaining strict compliance and formalities that can complicate operations. Time-Consuming Formation Process Creating a corporation can be a challenging task, especially owing to the time-consuming formation process involved. To define a corporation in economics, you must consider the extensive paperwork and detailed steps required. This can lead to a lengthy application process that often takes several weeks. Key aspects include: Filing articles of incorporation Creating corporate bylaws Obtaining necessary approvals from state authorities Holding initial meetings to appoint directors and officers Each task demands careful attention to detail to avoid delays or rejections. Furthermore, the complexity of the incorporation process often necessitates legal and professional assistance, adding to the administrative burden. Consequently, be prepared for a significant time investment when starting your corporation. Double Taxation Concerns Although many entrepreneurs see the benefits of forming a corporation, it’s essential to contemplate the drawbacks, particularly the issue of double taxation. C Corporations face a unique challenge where their profits are taxed at the corporate level, resulting in a corporate income tax rate of 21% as of 2023. When dividends are distributed to shareholders, these individuals must report this income on their personal tax returns, leading to taxation at the individual level as well. As a result, the same income is effectively taxed twice. This double taxation can create a higher overall tax burden when compared to pass-through entities like S Corporations or LLCs, where income is only taxed at the individual level. Comprehending this concern is significant for making informed decisions about corporate structure. Regulatory Compliance Burden Forming a corporation comes with significant advantages, but it likewise introduces a regulatory compliance burden that entrepreneurs must consider. This burden can be substantial, as you’ll need to navigate various requirements, including: Maintaining extensive documentation like annual reports and tax returns. Complying with state and federal regulations, which involve regular filings and corporate governance standards. Holding board and shareholder meetings, along with keeping detailed minutes. Adhering to specific industry regulations and licensing requirements, which vary by state and sector. These obligations not only require time but also increase the complexity of your operations. Furthermore, failure to meet compliance can lead to penalties, fines, or even dissolution, highlighting the importance of diligent oversight beyond merely corporate tax and income tax concerns. Legal Framework and Requirements When you’re looking to form a corporation, you need to understand the legal framework and requirements involved in the process. This includes filing articles of incorporation with the state, creating corporate bylaws, and obtaining an Employer Identification Number (EIN) from the IRS. Moreover, compliance with annual meeting regulations and ongoing state and federal obligations is vital to maintain your corporation’s legal standing. Formation Process Overview To establish a corporation, you’ll need to navigate a structured legal framework and meet specific requirements set by state law. Here’s an overview of the formation process: File articles of incorporation with the state, including the corporation’s name, purpose, and registered agent’s address. Establish corporate bylaws that detail the governance structure, including the roles and responsibilities of directors and officers. Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, vital for hiring employees or opening a bank account. Secure necessary business permits and licenses specific to your industry to guarantee compliance with local, state, and federal regulations. Understanding the corporate income tax definition is also important, as it impacts your financial obligations going forward. Regulatory Compliance Requirements Once you’ve established your corporation, grasping the regulatory compliance requirements is critical for its ongoing success. To legally exist, you must file articles of incorporation with your state and adhere to its specific regulations. You’ll need to submit annual reports and tax returns, as C Corporations are subject to corporate profits tax, facing double taxation on both corporate income and dividends. Many states likewise require maintaining corporate bylaws, which detail your governance structure and operational procedures. Furthermore, your corporation must comply with both state laws and federal regulations, particularly those enforced by the Securities and Exchange Commission (SEC) if you’re publicly traded. Don’t forget to secure any local, state, and federal licenses and permits necessary for legal operation. Operating a Corporation Operating a corporation involves maneuvering a structured governance framework that guarantees effective management and accountability. You’ll find that the board of directors, elected by shareholders, plays an essential role in executing the business plan. Here are some key aspects of running a corporation: Shareholders have voting rights, with each share equating to one vote. Annual meetings provide a venue to discuss corporate affairs and elect directors. Corporations must adhere to state laws, including maintaining corporate bylaws and filing annual reports. Taxation of companies requires corporations to file tax returns separately, whereas profits may be distributed as dividends to shareholders. Frequently Asked Questions What Is a Corporation in Simple Terms? A corporation’s a legal entity that’s distinct from its owners, offering limited liability for debts. It can raise money by issuing stock, which attracts investors. To form a corporation, you’ll need to file articles of incorporation and create bylaws. A board of directors, elected by shareholders, manages the corporation and makes major decisions. Corporations can enter contracts, own assets, and face taxation, making them a key player in the business environment. What Is a Corporation Vs LLC? A corporation and an LLC serve different purposes in business structure. A corporation is a separate legal entity offering limited liability to its shareholders but faces double taxation. Conversely, an LLC combines limited liability with pass-through taxation, where profits are taxed only at the owner’s level. Corporations require more formalities, such as annual meetings, whereas LLCs have fewer compliance demands, making them easier to manage and maintain flexibility in ownership and management structures. What Qualifies You as a Corporation? To qualify as a corporation, you’ll need to complete a legal process called incorporation. This involves filing articles of incorporation with your state and selecting a unique name that complies with regulations, often including “Inc.” or “Corp.” You must define your business purpose, structure, and appoint directors to manage operations. Furthermore, you’ll create bylaws detailing governance and procedures, ensuring that you establish limited liability protection for shareholders against corporate debts. What Is a Corporation Vs Company? A corporation is a specific type of company, characterized by its legal separation from its owners, known as shareholders. Although all corporations are companies, not all companies are corporations; other types include sole proprietorships and partnerships. Corporations have a structured management system, often featuring a board of directors, and enjoy limited liability, meaning personal assets are protected. Tax implications likewise differ, as corporations may face double taxation, whereas other companies might not. Conclusion In conclusion, a corporation serves as a distinct legal entity that provides limited liability protection and enables various business activities. Comprehending its characteristics, types, and formation process is crucial for anyone considering this structure. Although incorporating offers advantages such as perpetual existence and easier capital raising, it additionally comes with disadvantages like regulatory intricacies and potential double taxation. By grasping these fundamentals, you can make informed decisions about whether forming a corporation aligns with your business goals. Image via Google Gemini This article, "What Is a Corporation?" was first published on Small Business Trends View the full article

Senate Democrats are threatening to block legislation that would fund the Department of Homeland Security and several other agencies Thursday, potentially bringing the government a step closer to a partial shutdown if Republicans and the White House do not agree to new restrictions on President Donald The President’s surge of immigration enforcement. As the country reels from the deaths of two protesters at the hands of federal agents in Minneapolis, irate Senate Democrats laid out a list of demands ahead of a Thursday morning test vote, including that officers take off their masks and identify themselves and obtain warrants for arrest. If those are not met, Democrats say they are prepared to block the wide-ranging spending bill, denying Republicans the votes they need to pass it and triggering a shutdown at midnight on Friday. Senate Democratic leader Chuck Schumer said Wednesday that Democrats won’t provide needed votes until U.S. Immigration and Customs Enforcement is “reined in and overhauled.” “The American people support law enforcement, they support border security, they do not support ICE terrorizing our streets and killing American citizens,” Schumer said. There were some signs of possible progress as the White House has appeared open to trying to strike a deal with Democrats to avert a shutdown. The two sides were talking as of Wednesday evening, according to a person familiar with the negotiations who requested anonymity to speak about the private talks. One possible option discussed would be to strip the funding for the Homeland Security Department from the larger bill, as Schumer has requested, and extend it for a short period to allow time for negotiations, the person said. The rest of the bill would fund government agencies until September. Still, with no agreement yet and an uncertain path ahead, the standoff threatened to plunge the country into another shutdown just two months after Democrats blocked a spending bill over expiring federal health care subsidies, a dispute that closed the government for 43 days as Republicans refused to negotiate. That shutdown ended when a small group of moderate Democrats broke away to strike a deal with Republicans, but Democrats are more unified this time after the fatal shootings of Alex Pretti and Renee Good by federal agents. Democrats lay out their demands There’s a lot of “unanimity and shared purpose” within the Democratic caucus, Minnesota Sen. Tina Smith said after a lunch meeting Wednesday. “Boil it all down, what we are talking about is that these lawless ICE agents should be following the same rules that your local police department does,” Smith said. “There has to be accountability.” Amid the administration’s immigration crackdown, Schumer said Democrats are asking the White House to “end roving patrols” in cities and coordinate with local law enforcement on immigration arrests, including requiring tighter rules for warrants. Democrats also want an enforceable code of conduct so agents are held accountable when they violate rules. Schumer said agents should be required to have “masks off, body cameras on” and carry proper identification, as is common practice in most law enforcement agencies. The Democratic caucus is united in those “common sense reforms” and the burden is on Republicans to accept them, Schumer said, as he has pushed for the Homeland spending to be separated out to avoid a broader shutdown. Senate Majority Leader John Thune, R-S.D., has indicated that he might be open to considering some of the Democrats’ demands, but he encouraged Democrats and the White House to talk and find agreement. Many obstacles to a deal As the two sides negotiated, it was still unclear whether they could agree on anything that would satisfy Democrats who want The President’s aggressive crackdown to end. The White House had invited some Democrats for a discussion to better understand their positions and avoid a partial government shutdown, a senior White House official said, but the meeting did not happen. The official requested anonymity to discuss the private invitation. The House passed the six remaining funding bills last week and sent them to the Senate as a package, making it more difficult to strip out the homeland security portion as Democrats have demanded. Republicans could break the package apart with the consent of all 100 senators or through a series of votes that would extend past the Friday deadline. Even if the Senate can resolve the issue, House Republicans have said they do not want any changes to the bill they have passed. In a letter to The President on Tuesday, the conservative House Freedom Caucus wrote that its members stand with the president and ICE. “The package will not come back through the House without funding for the Department of Homeland Security,” according to the letter. Republican opposition Several Republican senators have said they would be fine with Democrats’ request to separate the Homeland Security funds for further debate and pass the other bills in the package. But it might be more difficult to for Democrats to find broad GOP support for their demands on ICE. North Carolina Sen. Thom Tillis said he’s OK with separating the bills, but is opposed to the Democrats’ proposal to require the immigration enforcement officers to unmask and show their faces, even as he blamed Homeland Security Secretary Kristi Noem for decisions that he said are “tarnishing” the agency’s reputation. “You know, there’s a lot of vicious people out there, and they’ll take a picture of your face, and the next thing you know, your children or your wife or your husband are being threatened at home,” Tillis said. “And that’s just the reality of the world that we’re in.” Republican Sen. John Cornyn of Texas said that “what happened over the weekend is a tragedy,” but Democrats shouldn’t punish Americans with a shutdown and a “political stunt.” Democrats say they won’t back down. “It is truly a moral moment,” said Sen. Richard Blumenthal, D-Conn. “I think we need to take a stand.” Associated Press writer Michelle Price in Washington contributed to this report. —Mary Clare Jalonick, Kevin Freking and Lisa Mascaro, Associated Press View the full article

Dan Taylor explains how compounding search visibility turns repeated exposure into familiarity, preference, and long-term resilience. The post How Visibility Compounds In Brand-Led SEO appeared first on Search Engine Journal. View the full article

As scammers continue to find ways to impersonate known brands, users should remain wary of spam-like emails—even if they appear to come from a legitimate company address. Ars Technica has identified a scheme that abuses a Microsoft subscription feature to send phishing emails from no-reply-powerbi@microsoft.com, a real address that the company advises users to add to their allow lists. How the Microsoft Power BI scam worksUsers targeted with this scam have received emails from an address connected to Microsoft Power BI, a business analytics platform. The messages include (fake) billing receipts with large purchase amounts from services like PayPal, Norton LifeLock, and Microsoft 365 and a phone number to call to dispute the transaction. Scammers on the other end of the line may try to convince you to install a remote access application that allows device takeover or will otherwise extract personal information. As with any phishing scam, engaging in any way—calling the number, responding to the email, or clicking links—could put your data and your device at risk. The emails themselves are full of typos and grammar errors and urgent calls to action that are, in most cases, completely unrelated to Microsoft itself. Many users would spot these red flags and know to simply delete the message. However, threat actors capitalize on the trust users have in the brands they're exploiting along with scare tactics to trap some people in the scheme. This is also far from the first phishing scheme of its kind: Threat actors have sent malicious emails from legitimate PayPal and Google addresses (to name just two) by exploiting similar loopholes. In the case of PayPal, fraudulent purchase notifications sent from service[at]paypal[dot]com abused the platform's subscription billing feature. With Google, scammers registered google.com subdomains via Google Sites and linked them with Google Accounts. View the full article

It’s been a dramatic week in foreign exchange markets as a six-word comment on Tuesday by President Donald The President intensified a selloff for the U.S. dollar, sending it to its lowest level in four years. On Wednesday, Treasury Secretary Scott Bessent sought to do some damage control. It doesn’t appear to be working yet. Understanding what’s happening with the dollar now traces back to early 2025, when the greenback hit a multi-year high relative to other currencies just days before The President’s return to the White House. The dollar has tumbled 10% since, a victim of the “Sell America” trade that first came into vogue after The President announced sweeping tariff plans last April. The dollar was already under pressure this month as The President’s rhetoric about acquiring Greenland and his speech at the World Economic Forum in Davos, Switzerland reignited that “Sell America” trade. Last week brought another blow to the greenback when Reuters reported that the New York Federal Reserve had conducted rate checks on the dollar/yen pair, putting traders on alert of a potential coordinated currency intervention by U.S. and ‌Japanese authorities. And yet, it was a brief comment by The President on Tuesday that saw the dollar suffer its worst one-day decline since April on Wednesday as currency traders ditched the dollar in favor of safe-haven assets like gold and the Swiss franc. When asked by a reporter if the dollar had declined too much, The President brushed off any concerns, saying, “No, I think it’s great.” BESSENT SPARKS BRIEF RALLY Not everyone agrees with that sentiment, to put things mildly. The editorial board of The Wall Street Journal published an op-ed on Wednesday, noting that there are good reasons why a strong dollar policy is favored in Washington and that while The President likes to be an economic iconoclast, “he breaks this particular tradition at his—and America’s—peril.” Meanwhile, in an interview with CNBC on Wednesday, Bessent sought to reassure traders that the U.S. still has a strong dollar policy and said the U.S. is “absolutely not” intervening in the currency market right now. Bessent’s comments did spark a brief rally for the greenback that faded by early Thursday—an indication that the The President administration may need to do more to reassure investors. DOLLAR AND THE ECONOMY On Wednesday, Federal Reserve policymakers left a benchmark interest rate unchanged, at a range of 3.50% to 3.75%. But Fed Chair Jerome Powell declined to weigh in on the currency’s recent decline, telling a reporter, “We don’t comment about the dollar.” That said, a weaker dollar undeniably has ramifications for the broader economy. A weaker dollar can boost U.S. exports by making American goods cheaper for foreign buyers, but it hurts consumers and businesses as the cost of imports becomes more expensive and risks inflation. Meanwhile, Americans pay more while traveling abroad, while it’s cheaper for foreign tourists to visit the U.S. DOLLAR BEAR MARKET The dollar is still strong by historic standards—and particularly compared to a roughly 12-year period between 2003 and 2015—but some investors caution that the worst of its recent declines aren’t over. In fact, the term “bear market” is increasingly being bandied about. A bear market is defined as a decline of at least 20% from a recent peak. A longer-term dollar bear market is likely and could be worsened by an investing dynamic in recent years, as Cole Smead, CEO and portfolio manager at Smead Capital Management, told CNBC’s “Squawk Box Europe” on Wednesday. That’s because a huge amount of money has poured into the U.S. over the past decade, and traders will eventually seek out better returns elsewhere. “We’re going to see the dollar struggle because of that capital account movement abroad,” Smead said. More immediately, international traders once again have reason to hedge their bets on the U.S. given The President’s remarks. Stephen Jen, chief executive of London-based asset manager Eurizon SLJ Capital, told The Wall Street Journal that he expects a further 20% decline for the currency. “The world is not ready.” View the full article

Dearest gentle reader, Netflix humble requests your presence on your couch this today Thursday, January 29, 2026 to binge part one of the fourth season of its hit series Bridgerton. It is up to you whether or not to don your finest gowns, tiaras, and petticoats — or simply leave that to the actors gracing your screens. While Lady Whistledown’s identity is now common knowledge, society still has its eyes and judgement on you. So here are some facts you should know going into this next chapter so you are not the laughing stock of the season. Don’t say we didn’t try to help. What is the basic premise of Bridgerton? Netflix’s Bridgerton is based on a series of romance novels by Julia Quinn. There are eight novels in the main series, each focusing on a Bridgerton sibling and a classic romance trope such as enemies to lovers. Additionally, since the popularity of the series epilogues, novellas, and one prequel book has expanded the literary world of the franchise. The plot centers on the individual Bridgerton family member’s quest for love in Regency Era London. The young adults and children are guided by their loving mother Violet who does her best despite missing her late husband who was killed by a bee sting before his children were of marrying age. Who is the creative force behind Bridgerton? Shonda Rhimes It is wild to think that Bridgerton came about because in 2017 creator Shonda Rhimes was sick on vacation. While she wasn’t feeling well, she ran out of things to read and picked up Quinn’s first novel in the series, The Duke and I, which by chance was left in her room. After devouring it, she went out — fever and all — to the local bookstore to buy the rest of the books in the series. A seed for an idea was planted. That same year, Rhimes left ABC, her previous creative home, and signed a very lucrative four year overall deal with Netflix. Industry insiders estimated this deal was worth around$100 million dollars. With her newfound creative freedom outside the world of traditional network television, Rhimes teamed up with Netflix to tackle a genre that was looked down upon, romance. Why was Bridgerton such a surprise hit? Bridgerton was a gamble for both Rhimes and Netflix. Historically, traditional cable channels tended to stay in their land and do one genre well. For example HBO and Showtime focused on dark, gritty offerings that wouldn’t make it past the censors of network televisions. Netflix has offerings for all, including women. Rhimes unabashedly embraced the Regency era and the pursuit of love and marriage. She also put her own unique fingerprints on it by creating an ethnically diverse world. One way she accomplished this was through the character of Queen Charlotte who did not appear in the original book series but was a real historical figure. While historians will continue to debate her ethnicity, in the show she is a Black woman. Her character’s popularity inspired Quinn to pair up with Rhimes to write the prequel novel. This representation in a genre that doesn’t typically see diversity helped create even more fans. Golda RosheuvelAdjoa Andoh Bridgerton’s first season debuted on Christmas day 2020. Eighty-two million homes tuned in (including partial viewers) so clearly men got into the action as well. This massive number was even bigger than Netflix projected and made Bridgerton Netflix’s biggest series at the time. While the global pandemic certainly helped initially, the momentum for this series did not die down. Season 3’s numbers continued to impress. This installment achieved 45.1M views opening weekend alone. Season 4 is primed to build on this momentum. Who does Bridgerton season 4 focus on? Season 4 is a Bridgerton twist on the Cinderella story. This time it is Benedict Bridgerton’s turn to find love. (Actor Luke Thompson is up to the challenge.) Benedict is the second oldest son which means he has a little more freedom than his older brother Anthony. He has used this freedom to pursue the arts and explore his sexuality, briefly considering a throuple in season 3. While his personality is bohemian, Violet fears he is a bit lost and needs to settle down. It is believed his sister Eloise (played by Claudia Jessie) will also be heavily featured in the season both because of their close relationship and the need to set up her future season. Last season also saw his sister Francesca married to John Stirling, the Earl of Kilmartin. Readers know some plot points also need to happen here for her season to be able to unfold. What new actors are joining the cast in season 4? Since Bridgerton is about a family, the core cast stays mainly the same with the focus shifting to whomever’s love story is front and center for the season. Although sometimes this means fan favorites such as Simone Ashley (Kate Sharma) are not seen on screen. She is just one of the actors not listed on Netflix’s official Season 4 cast announcement. Others not present are Jessica Madsen (Cressida Cowper), Bessie Carter (Prudence Featherington), James Phoon (Harry Dankworth) or Harriet Cains (Philippa Featherington). Never fear the supporting cast does have additions to make up for these absences. Yerin Ha will don a mask for her turn as Benedict’s love interest Sophie Baek. The couple first meet at a masquerade ball that was teased in season 3. Michelle MaoKatie LeungIsabella Wei The role of Lady Araminta Gun, aka the wicked stepmother, will be tackled by Katie Leung. Audiences might remember her from her role as Cho Chang in the Harry Potter movies. Rounding out the supporting cast are the stepsisters Michelle Mao as Rosamund Li and Isabella Wei as Posy Li. Fans can also expect to see familiar faces such as Jonathan Bailey, Nicola Coughlan, and Luke Newton. What are the release dates for season 4? Netflix is following a similar release schedule to season 3. The first four episodes will drop on Thursday, January 29, 2026 at 3 a.m. ET. The concluding four episodes of the season will debut on February 26, 2026. View the full article