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Mortgage borrowers filed a third amended class action complaint against the bank over modification issues from 2010 to 2015. View the full article

Tech companies are getting increasingly pushy with their large language models—prominent buttons for these AI features coat every surface designers can think of, including in three of the most prominent browsers: Chrome, Edge, and Firefox. If you want these AI features to go away, and stay away, there's a script for that. JustTheBrowser is a free and open source tool from developer and tech blogger Corbin Davenport that removes AI features, telemetry data reporting, sponsored content, product integrations, and other annoyances from Chrome, Firefox, and Microsoft Edge. Basically, you can run this once and never think about these features again. To get started, head to the JustTheBrowser homepage. There are scripts to copy (which I'm not going to include here in case they change in the future). Credit: Justin Pot Windows users will need to run PowerShell as an admin—the easiest way to do that is by right-clicking PowerShell in the start menu and clicking "Run as administrator." There is a different script for Mac and Linux users—that one just needs to be copied into a regular Terminal. Either way, you will be asked which browser you'd like to update the settings for—just hit the number corresponding to what you want to do. Credit: Justin Pot In my testing, the process was very simple on Windows—just click the number and the script will do its thing. On macOS, I needed to follow a few instructions to enable a configuration policy in the Settings app, something that only took a couple of clicks. After that, Chrome was free of any and all references to AI. Credit: Justin Pot A number of other features were also gone, including those annoying prompts to switch my default browser. The way this works is kind of interesting: it uses features intended for large organizations. Basically all major browsers allow for group settings, which is how IT departments control what you can and can't do with your browser. Among these settings are ones to disable AI features. It's an interesting workaround, and hopefully one that keeps working. There is always a chance that browser companies make it so even IT departments can't disable AI features, at which point we'll all need to find a new solution (or switch to an alternative browser). View the full article

One of the giants of the gaming business has tumbled off a cliff. Ubisoft, the French game publisher best known for the Assassin’s Creed series, just announced plans to dramatically reorganize its business. In the process, the company will kill six games it had in the works, including a long-awaited Prince of Persia title that was expected this month. Ubisoft shares dropped by more than 30% following the news. The game publisher said the changes are designed to make it more agile in order to drive a “sharp rebound” for the company, which has seen its stock tank over the last five years. To chart that course, Ubisoft said it will selectively close the game studios it operates in Halifax and Stockholm, while restructuring other studios based in Abu Dhabi, Malmö, and Helsinki. The company will consolidate its studios into five genre-specific “creative houses” that combine game production and publishing. The company described the desperate measures as a “major reset” to set itself on a path to sustainable growth. For the year, Ubisoft now expects net bookings of roughly $1.5 billion euros, down by $330 million from its previous guidance. “It is a radical move, relying on a more decentralized creative organization with faster decision making and best-in-class cross functional core services supporting and serving each Creative House,” Ubisoft Founder and CEO Yves Guillemo wrote in press release, emphasizing that the changes would provide deep cost reduction designed to “rightsize” the 17,000-person company. Beyond the now-axed remake of Prince of Persia: The Sands of Time, which Ubisoft said did not meet its new “enhanced” quality criteria, the publisher will abandon four unannounced games, including three new IPs and a mobile title. A dramatic decline for a AAA heavyweight The changes afoot at Ubisoft demonstrate a stunning fall from grace for a company synonymous with the gaming industry. The French gaming giant publishes many hit titles beyond its long-running Assassin’s Creed franchise, including the Tom Clancy series, Far Cry, Rayman, Just Dance, and Watch Dogs. Ubisoft’s retreat symbolizes bigger shifts in the gaming industry, but also avoidable failures. The pandemic-era game industry boom times that saw many gamers holed up at home, desperate for entertainment are now over. Persistent inflation means gamers have less cash on hand to spend, particularly after the cost of many new releases jumped up to $70. Meanwhile, big AAA studios like Ubisoft are looking to trim back budgets as the cost of making games goes up. Many people working in the gaming industry are hanging onto their jobs by a thread in the face of mass layoffs, if they haven’t decamped for another field altogether. Ubisoft has also made many of its own missteps. The publisher was forced to face its own demons during the gaming industry’s recent cultural reckoning, which revealed patterns of pervasive sexual harassment and workplace discrimination at some game companies. Last year, three former Ubisoft executives were found guilty of fostering a culture of psychological and sexual harassment by a French court. The French game maker has also suffered from a few high profile game failures, including the 2024 release of Star Wars Outlaws –- a release Ubisoft expected to be a major money maker. That game’s problems cascaded into Ubisoft’s next major release, Assassin’s Creed Shadows, which the company delayed in light of the “softer than expected” reception for the prior game. Ubisoft’s role in shaping the gaming trends of the last decade is hard to overstate. At its best, the company’s games are praised for their sprawling, meticulously-detailed open worlds. But after many releases and many iterations, that formula may have overstayed its welcome. The game publisher has faced widespread criticism in recent years for churning out cookie-cutter open world games bloated by too much filler content. Gamers have more choice than ever in 2026, and they’re not afraid to opt for innovative indie titles handcrafted by small teams over AAA stalwarts that are growing stale. “On the one hand, the AAA industry has become persistently more selective and competitive with rising development costs and greater challenges in creating brands,” Guillemo said in Ubisoft’s announcement. “On the other hand, exceptional AAA games, when successful, have more financial potential than ever.” View the full article

Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified experiment. How it works: Advertisers can create up to five experiment arms, each containing a different mix of campaigns. Campaigns can appear in multiple arms, with traffic split between them. Experiments support Search, Performance Max, Shopping, Demand Gen, Video, and App campaigns (excluding Hotels). Traffic splits can be customized (minimum 1%), with results normalized to the lowest split for fair comparison. What you can test: Budget allocation across campaign types Account structure, including consolidation vs. fragmentation Bidding strategies, targeting, and feature adoption Cross-channel performance interactions, not just single-campaign lift Why we care. Instead of testing Search, Performance Max, Demand Gen, or Video campaigns in isolation, advertisers can now see how different campaign types work together — and which mix actually drives the best business results. Reporting details. Results appear in the Experiment summary and campaign-level reporting, with advertisers able to choose confidence intervals (95%, 80%, or 70%) and primary success metrics like ROAS, CPA, conversions, or conversion value. Best practices: Keep experiment arms similar, changing only one variable at a time. Align total budgets across arms unless budget is the test itself. Avoid shared budgets and major in-flight changes. Run experiments for at least six to eight weeks to reach statistical reliability. Between the lines. This is Google acknowledging that modern performance isn’t about winning one campaign — it’s about finding the right mix, especially as automation blurs the lines between channels. Bottom line. Campaign mix experiments give advertisers a clearer, more realistic way to test how different campaign types and budgets work together — and make smarter decisions about where spend actually delivers incremental value. View the full article

If you have travel plans this weekend and don’t necessarily need to travel, you may be in luck. A massive winter storm is forecasted this weekend—dubbed Winter Storm Fern by the Weather Channel—and could bring crippling ice and heavy snow to more than 30 states stretching from Arizona to Maine. With some 230 million Americans potentially affected, many airlines are preemptively warning travelers about potential weather-related disruptions and offering travel waivers in advance. The major U.S. carriers have issued alerts to travelers with flights scheduled out of airports across more than 20 states, though the terms for changing your travel plans can vary significantly by airline. If you plan to change your travel plans, for example, you will generally need to rebook in the next few days and choose new travel dates within the next year. But it’s also important to gauge your expectations: Don’t expect to score some cash from this storm. In September, the Department of Transportation updated its lengthy “fly rights” guidelines and cautioned that amenities to stranded passengers vary by airline, even if the cause is weather-related or something else beyond the carrier’s control. “Each airline has its own policies about what it will do for delayed passengers waiting at the airport; there are no federal requirements,” according to information from the Transportation Department. “Contrary to popular belief, for domestic itineraries, airlines are not required to compensate passengers whose flights are delayed or canceled.” Here are how the “big four” airlines—American Airlines, Delta Air Lines, United Airlines, and Southwest Airlines—are preparing for this weekend’s storm, along with some of the other popular U.S. carriers. AMERICAN AIRLINES: CHANGE FEES WAIVED American Airlines has issued a travel alert for more than 30 different airports and is likely to see some major disruptions, as its main hub is at Dallas Fort Worth International Airport. The National Weather Service is currently forecasting that the Dallas metro area could see cold rain beginning on Friday that will gradually transition into freezing rain and sleet, before eventually becoming snow by Sunday. If you are booked on an American flight with travel scheduled for Friday, Saturday, or Sunday, you can change your trip, and the change fee will be waived. However, you must follow a few rules: The fee will be waived if you can travel some other time until next Wednesday, January 28; don’t change your origin or destination city; and rebook in the same cabin or pay the difference to upgrade. To take advantage of the waiver on change fees, you will need to rebook your trip by this Sunday, and your travel must be completed within one year of the original ticket date. DELTA AIR LINES: FARE DIFFERENCES WAIVED Delta Air Lines, with its main hub at the Hartsfield-Jackson Atlanta International Airport, could fare somewhat better, as the Atlanta area is on a winter storm watch and slightly below the threat of the worst of the winter storm. That said, the airline has issued a travel advisory for more than 40 airports in 10 states. Affected travelers have until next Wednesday, January 28, to rebook travel—and rebooked travel must occur on or before that date to be eligible for the fare difference to be waived. However, a fare difference may apply, the airline cautions, if you upgrade your original booking class. If you’re not able to reschedule your travel to meet these rebooking guidelines, you may cancel your original reservation and apply the unused value of the ticket toward the purchase of a new ticket for travel within one year of the original issue date. UNITED AIRLINES: CHANGE FEES, FARE DIFFERENCES WAIVED With its headquarters in Chicago, United Airlines is very accustomed to dealing with winter weather disruptions, and the city isn’t in the eye of this particular winter storm. Unlike American and Delta, United has issued two separate travel alerts—one for the Eastern U.S. and the other for the Southern U.S.—and they encompass two slightly different time periods. The travel alert for the Southern U.S. could affect airports in nine states, according to United, and applies to flights scheduled for Friday through Sunday. Meanwhile, the travel alert for the Eastern U.S. could affect airports in 14 states and the District of Columbia, and applies to flights scheduled for Saturday and extending through Monday. The options for United travelers who face potential disruptions are the same: Reschedule your travel plans, and the airline will waive change fees and fare difference. To qualify, the new flight must depart on or before next Wednesday, January 28, for flights on the East Coast, and on or before next Thursday, January 29, for flights in the South. SOUTHWEST AIRLINES: LONGER WINDOW FOR REBOOKING Southwest Airlines, the fourth-largest U.S. carrier, has always done things a little differently than its bigger competitors—and that extends to how it is handling potential disruptions from the winter storm. Its main hub is at the Dallas Love Field Airport, so like American, Southwest is likely to see some impact to its flights and has issued a travel advisory for airports in 15 states and D.C. The airline was just deemed the best in The Wall Street Journal’s ranking of airlines for 2025, beating out rivals in every category measured. If you’re a Southwest passenger with a reservation to, from, or through one of the airports on its list, you can enjoy a longer rebooking period of 14 days within the original date of travel to take advantage of the waiver in fare difference. What’s more, if you decide to cancel your trip, you may be eligible for a refund for the unused ticket, along with any optional travel charges you have already paid for on affected flights. As is true of all of the airlines, be sure to read the specific rules before making changes. HOW OTHER AIRLINES ARE PREPARING Airlines have more leeway than many passengers may realize on how they handle travel disruptions—and that’s quite evident if you scroll through the Department of Transportation’s airline cancellation and delay dashboard. That dashboard details how 10 different U.S. carriers handle “controllable” disruptions—a cancellation or delay that was due to circumstances within the airline’s control. As the agency cautions, airlines similarly can chart their own route for how to handle weather disruptions. If you have a ticket issued by Alaska Airlines or Hawaiian Airlines, which are under the same ownership, you can change or cancel your trip without a fee. The same is true for passengers on flights with Frontier Airlines and JetBlue, though the latter offers a slightly longer rebooking period (through January 31). Finally, low-fare and regional airlines may provide even fewer accommodations to travelers affected by this weekend’s disruptions. If you have a ticket with Spirit Airlines, the carrier will waive fare differences on rebooked tickets, though its travel advisory makes no mention of what happens if you cancel your trip. Allegiant Air has issued a travel alert for 15 cities it serves, but makes absolutely no mention of what accommodations it will offer to impacted travelers. And Breeze Airways has similarly issued a travel advisory, though the airline indicates that affected travelers will be notified with options—and its typical accommodations vary widely, depending on the length of the delay or type of disruption. View the full article

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on connected TVs. Attributed Branded Searches are available for Demand Gen, giving advertisers visibility into how campaigns drive brand search activity across Google and YouTube (activation required via a Google rep). Travel Feeds allow advertisers to connect Hotel Center feeds to create dynamic video ads with real-time pricing, ratings, and availability. By the numbers: Demand Gen campaigns that include TV screens drive 7% incremental conversions at the same ROI, according to Google. They also report that, LG Electronics saw a 24% higher conversion rate versus paid social, while reaching high-value customers at a 91% lower CPA. Why we care. This update makes Demand Gen more actionable, measurable, and competitive with paid social, not just a discovery channel. Shoppable CTV turns previously passive TV impressions into direct commerce opportunities, attributed branded search helps prove Demand Gen’s influence beyond last-click, and travel feeds shorten the path from browsing to booking. Together, these features help advertisers drive incremental conversions, reach high-value audiences at lower CPAs, and justify upper-funnel spend with clearer performance signals — all inside Google’s ecosystem. Between the lines. Google is positioning Demand Gen as a serious alternative to paid social by combining premium video inventory, first-party signals, and improved measurement — especially as advertisers look for scalable performance outside traditional social platforms. Bottom line. With shoppable CTV, stronger brand attribution, and travel-focused automation, Demand Gen is becoming a more versatile performance engine — and a bigger part of Google’s pitch to win budgets higher up the funnel. Dig deeper. See the newest product features in January’s Demand Gen Drop. View the full article

It's not just you. Google Search has become significantly worse in recent years. In the past, you only had to watch out for low-quality content filled with SEO-bait keywords. Today, you have to be wary of AI-generated garbage, misinformation, and a generally worse UI. Still, it's not impossible to find good search results on Google. I've found a number of tricks that have helped me reduce the number of low-quality entries Google returns for my searches. Here are 10 such tips everyone should know about before their next search: Remove AI from results Credit: Pranay Parab I'm still annoyed by Google's decision to slap AI right at the top of search results, and I make it a point to get rid of it every time I use a new browser or a new device. Doing this is much harder if you're using the Google Search app, so stick to web browsers if you want to rid yourself of AI results. To that end, there are actually a few easy ways to remove AI from Google's results. The quickest is to add -ai to your search queries and Google will remove AI results. Alternatively, you can try using the Hide Gemini browser extension. Return Google search to 10 blue linksGoogle's best days were when it showed a simple page with 10 blue links the moment you searched for anything. If you want to return to that simplicity, you can use the Web search filter in Google. Once you search for something on Google, click the More button below the search bar up top, and select Web. This will remove all the clutter from Google Search and return 10 webpages at a time. If you use Chrome, you can simply type "web" in the address bar to start a Web search. I've also written about a browser extension called Lucky, which does the same thing in Safari for iPhone. Lucky is available at a one-time fee of $3, and, in my opinion, it's well worth the price. Search a particular domainIf you know the domain you want to visit, you can limit your search to that domain alone. For example, you could restrict results to .gov if you only want to look at official US government sites, or .fr if you only wish to search websites registered in France. Just add site:.gov (or any other domain of your choice) to your search queries, and you'll find better results that way. It's also useful if you want to restrict searches to .ac.uk or .edu sites, which are more education-focused. Restrict results to one websiteIf you've found a trusted source that you like, such as Lifehacker, you can use Google to restrict your results only to that website. You can add site:lifehacker.com to your queries on Google, and it'll only show you results from this website. Just replace the name of the site with whichever one you like. This method is often better than using that site's internal search tools, too. Look for specific file formatsWhen you're looking for specific information, you may be better off searching for a particular file format. For instance, if you're looking for scientific articles, you may have a better chance of finding a pdf file than a web result. In these cases, you can use the filetype:pdf filter to locate pdf files, and you can replace the file type to locate results in a different file format. Google has easily accessible filters If you're finding significantly worse results using Google search, you can try to refine the results by using Google's built-in filters. Just below the search bar, you'll see a few tabs such as All, News, More, Tools, etc. Click through each of these to eliminate certain types of results. Specifically, the Tools tab lets you refine results by date, and even allows you to remove results for related search terms and focus only on exact matches. Use Google's Advanced Search Credit: Pranay Parab Sometimes, basic Google search tools just aren't good enough to find what you need. This is particularly true when your search terms include words that are popular for other reasons. For instance, you're searching "president," but not the president of your country. This is where advanced search could help you remove unwanted results. You can go to the Google Advanced Search page and use all the filters there to find what you need. Each filter has a helpful description right next to it, which makes it easy to figure out what you're doing. Try reverse image searchGoogle also allows you to upload files and images to find results. Open Google search and click the + button in the search bar to upload a file or an image. You can attach a query to the image, and Google will help answer that question, or you can even look for images similar to the one you've uploaded. This can be useful if you want to detect fake profiles online, as scammers often steal profile photos from others to create a fake identity. Use content blockers to hide unwanted resultsIf you can't always be bothered with using various manual methods to hide all the junk from your Google Search results, consider using a content blocker to do so. My favorite has long been uBlock Origin, which is available on desktop and on mobile. It'll remove all sponsored results, unwanted product listings, and most types of junk from your Google results. Set your favorite websites as preferred sourcesIf you really like and trust certain websites, you should add those as preferred sources on Google. This will ensure that results from those sites are highlighted among search results and the Top Stories section in your search results. Google rolled this feature out in 2025, and it's the most effective way to find information from higher quality websites. If you'd like, you can click this link to add Lifehacker as a preferred source. View the full article

A reader writes: The CTO of our company is our CEO’s high school buddy. If you come to him with a problem, he always wants to jump on a call with you to hear the problem and troubleshoot. However, 95% of the time, I don’t need to be on this call. I don’t have any amplifying information other than reporting that something isn’t working. He wants to think out loud and chat. It’s a huge waste of time. Lately, I’ve been flat out refusing to be on a call with him by saying, “I don’t have any additional information, so a call is not needed.” Instead I will Slack him with the problem and my attempts at resolution (again, all of the information I have). I’m realizing that he doesn’t actually read beyond the first sentence, because he will then ask me questions that I have already answered. I’m guessing now he wants to be on a call because he doesn’t like to read. For reference, my last message to him reporting a bug with our email was only 80 words. Is there a professional way to say “Please reread my message, all your questions are answered”? Yes, but whether it’s politically smart to do that depends on how senior he is to you. If he’s significantly senior to you, then you may just have to deal with the calls. That’s not ideal, and it’s also the political reality of hierarchy in many workplaces; his seniority may mean that his communication preferences take precedence. That said, to cut down on how often you have to get on the phone with him, you can try saying things like, “I need to jump on a call that’s about to start, but all the info I have is in the message above. Hopefully that’s enough!” Or, “I’m not free for a call right now, but I did put all the details I have in the original message. Once you look it over, if there’s anything specific you need, let me know!” Realistically, you can’t do that every time or it’ll be obvious you’re just trying not to talk to him, but you can do it some of the time. You can also try making the messages as short as possible so that his disinclination to read doesn’t have as much room to play out. There’s a tension between doing that while also trying to provide all the info so you don’t have to get on a call with him, but think about whether there are ways you can streamline for someone you know won’t read. (And always, always consider bullet points.) I realize, though, that this is happening with messages that are already short! If he’s not that senior to you and is closer to a peer, you can also try naming the problem. For example: “I’ve noticed you often suggest jumping on a call with things like X or Y, but I usually don’t have any info beyond what’s in my message and it can be tough to fit impromptu calls into my workflow.” But much of the time, when a C-suite exec has annoying preferences, you might just need to put up with it and figure that’s what the money is for. The post can I tell a coworker to read his emails and stop calling me? appeared first on Ask a Manager. View the full article

With birth rates down around the world, Procter & Gamble is leaning into premium diapers to bolster sales figures. Specifically, the conglomerate is planning to sell diapers made with silk fibers in China, the company’s second-largest market, in hopes of attracting new parents. The news came out of Procter & Gamble’s earnings conference call on Thursday, during which president and CEO Shailesh Jejurikar discussed the logic behind leaning into the premium diaper category with “Pampers Prestige.” “The China team created a product,” he said, “that leveraged Chinese history with silk. The shiny, soft-yet-strong, luxurious material has been a status symbol for more than 2,000 years,” he said. “Pampers Prestige is the only leading diaper brand that has real silky ingredients in the product. Delivering the ultimate experience of skin comfort and protection. The shiny soft feel package conveys superiority at first touch.” The data does support the decision, too. Jejurikar noted that P&G’s latest earnings report showed that in Greater China, the company’s baby care business line has seen robust organic sales growth and increased its market share by almost 3%. Meanwhile, in North America, organic sales were down 2%. But again, with fewer babies in China and elsewhere, the company needs to find ways to keep sales figures up—so, it’s going with higher-priced, premium products, rather than aiming for volume. Overall, the global diaper market is huge, valued at around more than $72 billion as of 2025, according to data from Precedence Research. That number is expected to grow to nearly $118 billion by 2035. Also important: Research indicates that Gen Z and millennial parents have expressed a willingness to pay more for premium, sustainable products, such as diapers. That includes diapers that use plant-based materials and fibers, which could include silk or bamboo. P&G’s pre-market earnings announcement was met positively by investors, and as of 12 p.m. ET, shares were trading up more than 2%. View the full article

Europeans criticised by Ukraine’s Volodymyr Zelenskyy for failing to lead ‘in defending freedom’View the full article

When it pertains to crafting engaging social media posts, comprehending your audience is vital. Knowing their preferences and pain points helps you create content that resonates with them. Compelling captions and high-quality visuals play a significant role in grabbing attention. Furthermore, effective calls to action can drive engagement. As you explore various strategies, keep in mind that optimizing for each platform is fundamental. What other tactics can improve your social media effectiveness? Key Takeaways Understand your audience by researching their demographics and preferences to tailor content that resonates with them. Use attention-grabbing hooks and clear calls to action in your captions to encourage engagement and prompt responses. Incorporate high-quality visuals and relevant emojis to enhance post appeal and increase interaction rates. Strategically use 3-5 relevant hashtags to boost visibility and engage in trending conversations while monitoring their performance. Experiment with various content types and regularly analyze performance metrics to refine your social media strategy based on audience feedback. Understand Your Audience Comprehending your audience is vital for creating effective social media posts, as it allows you to tailor your content to their specific needs and interests. Start by conducting thorough audience research to grasp their demographics, preferences, and pain points. This knowledge guides your social media post design and helps you create social media posts that resonate. Utilize AI tools like Sprout‘s AI-enabled Query Builder to uncover relevant conversations and gain insights into audience behaviors. Develop detailed buyer personas to represent your ideal customers, ensuring your messages address their aspirations. Regularly analyze how customers discuss your brand and industry on social media to identify trending topics. Collect and evaluate audience feedback consistently to keep your posts relevant and engaging. Craft Compelling Captions When crafting captions for your social media posts, start with attention-grabbing hooks to capture interest immediately. Keep your messages concise and relevant, ideally between 100-250 characters, so they resonate without overwhelming your audience. Don’t forget to incorporate clear calls to action, prompting your followers to engage with your content directly. Utilize Attention-Grabbing Hooks Engaging your audience starts with crafting compelling captions that grab attention immediately. To create effective hooks, consider these strategies: Keep captions concise, ideally between 100-250 characters, to guarantee your message is clear before users scroll away. Use influence words to evoke emotions and drive action, enhancing engagement with your content. A/B test different styles and formats to identify which hooks resonate best with your audience. When you’re learning how to make a post, keep in mind that headlines should promise benefits or spark curiosity, ideally within 10-20 words. As a social media post maker, incorporating questions or calls to action can further encourage interaction, prompting users to share their thoughts in the comments. Incorporate Clear Calls to Action Crafting effective social media posts isn’t merely about grabbing attention; it’s furthermore about guiding your audience toward specific actions. Incorporating clear calls to action (CTAs) in your social media posts can greatly boost audience engagement. Phrases like “Learn More,” “Share Your Thoughts,” or “Join Us” direct your followers toward desired interactions, promoting a sense of community. Research shows that posts featuring effective CTAs can result in a 22% increase in engagement, underscoring their importance. Using actionable language not just clarifies your intent but likewise conveys urgency, prompting immediate responses. Don’t hesitate to experiment with different CTAs and analyze how your audience responds. This approach will help you refine your social media banner, making your posts resonate more effectively with your target demographic. Keep It Concise and Relevant To capture your audience’s attention effectively, it’s crucial to keep your social media captions concise and relevant. Aim for captions between 100-250 characters to guarantee your message isn’t cut off and remains engaging. Posts with clear messaging often receive higher engagement, as users prefer easily digestible content. Consider these tips: Use influential words to evoke emotions and drive action, making your posts more compelling. Conduct A/B testing on different caption styles to see what resonates best with your audience. Always include a clear call to action to prompt immediate interaction, increasing responses and engagement. Utilize High-Quality Visuals High-quality visuals are essential for maximizing engagement on social media, as they can greatly amplify the number of clicks, shares, and comments your posts receive compared to text-only content. Make sure your visuals align with your brand’s aesthetics and messaging; this consistency helps reinforce your identity. Use a mix of photos, such as single images, carousels, and infographics, to cater to different audience preferences and boost interaction. Furthermore, optimize your visuals for each platform’s specific size and format requirements to improve user experience. Finally, don’t forget to incorporate alt text for accessibility, ensuring that visually impaired users can engage with your content effectively. Prioritizing these aspects will raise your social media strategy considerably. Incorporate Effective Calls to Action When you’re crafting social media posts, incorporating effective calls to action (CTAs) is crucial for boosting engagement. Use clear action phrases that guide your audience on what to do next, like “Sign Up” or “Join the Conversation.” Adding a sense of urgency and personalizing your message can further motivate your audience to respond, making your posts more impactful. Clear Action Phrases Effective calls to action (CTAs) play a crucial role in social media engagement by guiding your audience toward specific actions. To maximize their effectiveness, guarantee your CTAs are clear and concise. Use direct language that prompts immediate engagement, like “Shop Now” or “Join Us.” Consider these strategies for creating impactful CTAs: Phrase CTAs as questions, such as “What do you think?” or “Which one do you prefer?” to invite responses. Test different CTAs across various posts to see which resonate most with your audience. Keep your language straightforward, making it easy for users to understand what you want them to do. Sense of Urgency Creating a sense of urgency in your social media posts can greatly amplify audience engagement, as it encourages quicker responses from followers. Using time-sensitive language like “limited time offer” or “last chance” can boost conversion rates by 20-30%. To effectively create urgency, consider incorporating countdowns or deadlines in your posts, providing a visual cue that grabs attention. Phrases such as “only X items left” or “offer expires in X hours” tap into the scarcity principle, motivating audiences to act swiftly. Pairing these elements with effective calls to action, like “Shop Now Before It’s Gone!” can improve click-through rates by up to 14%, driving higher traffic to your desired outcome. Urgency is a strong tool to prompt immediate engagement. Personalize Your Message Engaging your audience goes beyond just creating urgency; it furthermore involves personalizing your message to make it more impactful. Effective calls to action (CTAs) are crucial in nurturing interaction. Here are some ways to personalize your CTAs: Use direct phrases like “You can benefit from this” to improve relatability. Encourage interaction with prompts such as “Comment your thoughts” or “Share your experience.” Incorporate urgency by stating, “Limited time offer!” to drive quicker responses. Research shows that well-crafted CTAs can boost engagement by up to 28%, so testing different approaches will help you refine your messaging. Tailoring your CTAs not only increases click-through rates but also deepens the connection with your audience, leading to higher interaction levels. Use Hashtags Strategically Hashtags serve as a crucial tool for increasing the visibility of your social media posts. To improve discoverability, utilize 3-5 relevant hashtags in your content, especially on platforms like Instagram, where posts with hashtags can generate 12.6% more engagement. Research trending hashtags to tap into broader conversations and attract new followers. Moreover, use specific hashtags related to your brand or campaign to categorize your content and encourage user-generated contributions. Nevertheless, avoid overloading your posts; using more than 10 hashtags can decrease engagement. Focus on quality and relevance, and regularly analyze hashtag performance using analytics tools to identify which ones drive the most engagement. Adjust your strategy based on these insights for better results. Engage With Emojis Using emojis in your posts can greatly boost engagement, increasing interaction rates by nearly 48%. When you choose emojis carefully, they can improve your message and create an emotional connection without cluttering your text. Nevertheless, it’s essential to use them purposefully to maintain clarity and guarantee your audience understands your intent. Emoji Usage Guidelines When you want to boost engagement on your social media posts, incorporating emojis can be an effective strategy. They add personality and relatability, making your messages visually appealing. Nevertheless, to guarantee clarity and maintain impact, follow these guidelines: Limit your emoji usage to a few relevant ones per post to avoid overwhelming your audience. Choose emojis that resonate with your target audience, reflecting your brand’s voice and appealing to followers’ demographics. Stay updated on emoji trends and statistics to understand which ones drive engagement effectively. Emotional Connection Strategies Emotional connection strategies are vital for engaging audiences on social media, and incorporating emojis effectively can play a significant role in this process. Research indicates that posts with emojis can increase engagement rates by up to 48%, making them valuable for capturing attention. Using emojis strategically helps convey emotions or emphasize key points, allowing you to create a stronger connection with your followers. Nevertheless, it’s important not to overuse them; excessive emojis can confuse readers and dilute your message. Striking a balance is key. Furthermore, incorporating diverse and inclusive emojis can promote a sense of belonging, appealing to a broader audience. By using emojis thoughtfully, you can improve relatability during the maintenance of clarity in your messaging. Experiment With Content Types To effectively engage your audience, it’s essential to experiment with various content types beyond just static images or text. By incorporating a mix of formats, you can cater to diverse preferences and improve engagement rates. Here are a few types to evaluate: Videos: Short-form videos can capture attention quickly, especially on platforms like TikTok. Polls: Engaging your audience through polls encourages interaction and feedback. Infographics: Visual data representation can simplify complex information, making it more shareable. Utilizing A/B testing allows you to compare performance across these formats, helping you identify what resonates best. Regularly analyzing engagement metrics can refine your strategy, ensuring you maximize reach and effectiveness. Repurposing existing content into new formats additionally saves time as well as broadening your audience. Optimize for Each Platform Enhancing your content for each social media platform is crucial if you want to maximize engagement and reach with your target audience. For Instagram, use 3-5 relevant hashtags, create carousel posts to boost interaction, and post 3-7 times weekly to stay visible. On X/Twitter, keep your posts to 280 characters, include 1-2 hashtags, and aim for 1-2 posts daily to connect effectively. LinkedIn requires professional content with clear formatting; aim to publish 1-5 times a day to engage business users. For TikTok, focus on short videos that align with trends and encourage user-generated content. Always analyze platform-specific analytics to determine ideal publishing times, adjusting your strategies based on audience behavior for maximum impact. Monitor and Analyze Performance Monitoring and analyzing performance is vital for grasping the effectiveness of your social media efforts. By regularly tracking key performance metrics, you can gain insights into your audience’s behavior and preferences. Use analytics tools to identify which content types resonate most with your followers. Conduct A/B testing on different formats, headlines, and visuals to see what drives engagement. Schedule monthly reviews to spot trends and guarantee your strategy aligns with your marketing goals. This data-driven approach allows you to refine your content strategy, tailoring it to meet audience expectations. Stay Authentic and Relatable Staying authentic and relatable is vital for building trust and engagement with your audience, especially in an environment where consumers value transparency. Authenticity can greatly boost audience trust; 86% of consumers prioritize it when choosing brands. Sharing real stories about your brand nurtures genuine connections, as 60% of consumers feel more aligned with brands that do so. Using inclusive language like “you” and “your” improves relatability, making your audience feel directly involved. Engaging with user-generated content showcases authenticity and builds community, with 79% of people indicating it influences their purchasing decisions. Finally, maintaining a consistent brand voice that reflects your genuine values is key for developing a recognizable identity, ensuring long-term audience loyalty and engagement. Frequently Asked Questions What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests posting a balanced mix of content. For every five posts, five should provide value—like educational or entertaining material—while the other five can promote your brand or offerings. This approach keeps your audience engaged, preventing them from feeling overwhelmed by too much promotional content. What Are the 7 C’s of Social Media? The 7 C’s of social media are crucial for effective communication. They include Clear, ensuring your message is easily understood; Concise, keeping your content brief; Compelling, using strong language to attract attention; Conversational, nurturing a connection with your audience; Consistent, maintaining a uniform brand voice; Credible, providing accurate information to build trust; and Customer-focused, prioritizing your audience’s needs and interests. These elements work together to improve engagement and strengthen your online presence. How to Make Engaging Social Media Posts? To make engaging social media posts, focus on using concise captions that deliver your message clearly. Incorporate high-quality visuals, as they attract more interactions. Add clear calls to action, inviting your audience to engage further. Experiment with various content types, like lists or polls, to keep things fresh. Finally, use relevant hashtags and mentions to improve discoverability as you ensure they align with your brand’s voice and content purpose. What Is the 50/30/20 Rule for Social Media? The 50/30/20 rule for social media suggests that you should allocate your content into three categories: 50% should entertain and engage your audience, 30% should provide valuable insights or information, and 20% should promote your brand or sales. This balanced approach helps maintain audience interest as you meet marketing goals. Conclusion In summary, creating engaging social media posts requires a strategic approach that focuses on audience comprehension and content optimization. By crafting compelling captions, utilizing high-quality visuals, and incorporating effective calls to action, you can improve interaction. Furthermore, using hashtags wisely and experimenting with different content types will broaden your reach. Regularly monitoring and analyzing performance will help refine your strategy, ensuring your posts remain relevant and engaging. Stay authentic to build trust and nurture a loyal audience. Image via Google Gemini This article, "10 Must-Know Tips for Crafting Engaging Social Media Posts" was first published on Small Business Trends View the full article

When it pertains to crafting engaging social media posts, comprehending your audience is vital. Knowing their preferences and pain points helps you create content that resonates with them. Compelling captions and high-quality visuals play a significant role in grabbing attention. Furthermore, effective calls to action can drive engagement. As you explore various strategies, keep in mind that optimizing for each platform is fundamental. What other tactics can improve your social media effectiveness? Key Takeaways Understand your audience by researching their demographics and preferences to tailor content that resonates with them. Use attention-grabbing hooks and clear calls to action in your captions to encourage engagement and prompt responses. Incorporate high-quality visuals and relevant emojis to enhance post appeal and increase interaction rates. Strategically use 3-5 relevant hashtags to boost visibility and engage in trending conversations while monitoring their performance. Experiment with various content types and regularly analyze performance metrics to refine your social media strategy based on audience feedback. Understand Your Audience Comprehending your audience is vital for creating effective social media posts, as it allows you to tailor your content to their specific needs and interests. Start by conducting thorough audience research to grasp their demographics, preferences, and pain points. This knowledge guides your social media post design and helps you create social media posts that resonate. Utilize AI tools like Sprout‘s AI-enabled Query Builder to uncover relevant conversations and gain insights into audience behaviors. Develop detailed buyer personas to represent your ideal customers, ensuring your messages address their aspirations. Regularly analyze how customers discuss your brand and industry on social media to identify trending topics. Collect and evaluate audience feedback consistently to keep your posts relevant and engaging. Craft Compelling Captions When crafting captions for your social media posts, start with attention-grabbing hooks to capture interest immediately. Keep your messages concise and relevant, ideally between 100-250 characters, so they resonate without overwhelming your audience. Don’t forget to incorporate clear calls to action, prompting your followers to engage with your content directly. Utilize Attention-Grabbing Hooks Engaging your audience starts with crafting compelling captions that grab attention immediately. To create effective hooks, consider these strategies: Keep captions concise, ideally between 100-250 characters, to guarantee your message is clear before users scroll away. Use influence words to evoke emotions and drive action, enhancing engagement with your content. A/B test different styles and formats to identify which hooks resonate best with your audience. When you’re learning how to make a post, keep in mind that headlines should promise benefits or spark curiosity, ideally within 10-20 words. As a social media post maker, incorporating questions or calls to action can further encourage interaction, prompting users to share their thoughts in the comments. Incorporate Clear Calls to Action Crafting effective social media posts isn’t merely about grabbing attention; it’s furthermore about guiding your audience toward specific actions. Incorporating clear calls to action (CTAs) in your social media posts can greatly boost audience engagement. Phrases like “Learn More,” “Share Your Thoughts,” or “Join Us” direct your followers toward desired interactions, promoting a sense of community. Research shows that posts featuring effective CTAs can result in a 22% increase in engagement, underscoring their importance. Using actionable language not just clarifies your intent but likewise conveys urgency, prompting immediate responses. Don’t hesitate to experiment with different CTAs and analyze how your audience responds. This approach will help you refine your social media banner, making your posts resonate more effectively with your target demographic. Keep It Concise and Relevant To capture your audience’s attention effectively, it’s crucial to keep your social media captions concise and relevant. Aim for captions between 100-250 characters to guarantee your message isn’t cut off and remains engaging. Posts with clear messaging often receive higher engagement, as users prefer easily digestible content. Consider these tips: Use influential words to evoke emotions and drive action, making your posts more compelling. Conduct A/B testing on different caption styles to see what resonates best with your audience. Always include a clear call to action to prompt immediate interaction, increasing responses and engagement. Utilize High-Quality Visuals High-quality visuals are essential for maximizing engagement on social media, as they can greatly amplify the number of clicks, shares, and comments your posts receive compared to text-only content. Make sure your visuals align with your brand’s aesthetics and messaging; this consistency helps reinforce your identity. Use a mix of photos, such as single images, carousels, and infographics, to cater to different audience preferences and boost interaction. Furthermore, optimize your visuals for each platform’s specific size and format requirements to improve user experience. Finally, don’t forget to incorporate alt text for accessibility, ensuring that visually impaired users can engage with your content effectively. Prioritizing these aspects will raise your social media strategy considerably. Incorporate Effective Calls to Action When you’re crafting social media posts, incorporating effective calls to action (CTAs) is crucial for boosting engagement. Use clear action phrases that guide your audience on what to do next, like “Sign Up” or “Join the Conversation.” Adding a sense of urgency and personalizing your message can further motivate your audience to respond, making your posts more impactful. Clear Action Phrases Effective calls to action (CTAs) play a crucial role in social media engagement by guiding your audience toward specific actions. To maximize their effectiveness, guarantee your CTAs are clear and concise. Use direct language that prompts immediate engagement, like “Shop Now” or “Join Us.” Consider these strategies for creating impactful CTAs: Phrase CTAs as questions, such as “What do you think?” or “Which one do you prefer?” to invite responses. Test different CTAs across various posts to see which resonate most with your audience. Keep your language straightforward, making it easy for users to understand what you want them to do. Sense of Urgency Creating a sense of urgency in your social media posts can greatly amplify audience engagement, as it encourages quicker responses from followers. Using time-sensitive language like “limited time offer” or “last chance” can boost conversion rates by 20-30%. To effectively create urgency, consider incorporating countdowns or deadlines in your posts, providing a visual cue that grabs attention. Phrases such as “only X items left” or “offer expires in X hours” tap into the scarcity principle, motivating audiences to act swiftly. Pairing these elements with effective calls to action, like “Shop Now Before It’s Gone!” can improve click-through rates by up to 14%, driving higher traffic to your desired outcome. Urgency is a strong tool to prompt immediate engagement. Personalize Your Message Engaging your audience goes beyond just creating urgency; it furthermore involves personalizing your message to make it more impactful. Effective calls to action (CTAs) are crucial in nurturing interaction. Here are some ways to personalize your CTAs: Use direct phrases like “You can benefit from this” to improve relatability. Encourage interaction with prompts such as “Comment your thoughts” or “Share your experience.” Incorporate urgency by stating, “Limited time offer!” to drive quicker responses. Research shows that well-crafted CTAs can boost engagement by up to 28%, so testing different approaches will help you refine your messaging. Tailoring your CTAs not only increases click-through rates but also deepens the connection with your audience, leading to higher interaction levels. Use Hashtags Strategically Hashtags serve as a crucial tool for increasing the visibility of your social media posts. To improve discoverability, utilize 3-5 relevant hashtags in your content, especially on platforms like Instagram, where posts with hashtags can generate 12.6% more engagement. Research trending hashtags to tap into broader conversations and attract new followers. Moreover, use specific hashtags related to your brand or campaign to categorize your content and encourage user-generated contributions. Nevertheless, avoid overloading your posts; using more than 10 hashtags can decrease engagement. Focus on quality and relevance, and regularly analyze hashtag performance using analytics tools to identify which ones drive the most engagement. Adjust your strategy based on these insights for better results. Engage With Emojis Using emojis in your posts can greatly boost engagement, increasing interaction rates by nearly 48%. When you choose emojis carefully, they can improve your message and create an emotional connection without cluttering your text. Nevertheless, it’s essential to use them purposefully to maintain clarity and guarantee your audience understands your intent. Emoji Usage Guidelines When you want to boost engagement on your social media posts, incorporating emojis can be an effective strategy. They add personality and relatability, making your messages visually appealing. Nevertheless, to guarantee clarity and maintain impact, follow these guidelines: Limit your emoji usage to a few relevant ones per post to avoid overwhelming your audience. Choose emojis that resonate with your target audience, reflecting your brand’s voice and appealing to followers’ demographics. Stay updated on emoji trends and statistics to understand which ones drive engagement effectively. Emotional Connection Strategies Emotional connection strategies are vital for engaging audiences on social media, and incorporating emojis effectively can play a significant role in this process. Research indicates that posts with emojis can increase engagement rates by up to 48%, making them valuable for capturing attention. Using emojis strategically helps convey emotions or emphasize key points, allowing you to create a stronger connection with your followers. Nevertheless, it’s important not to overuse them; excessive emojis can confuse readers and dilute your message. Striking a balance is key. Furthermore, incorporating diverse and inclusive emojis can promote a sense of belonging, appealing to a broader audience. By using emojis thoughtfully, you can improve relatability during the maintenance of clarity in your messaging. Experiment With Content Types To effectively engage your audience, it’s essential to experiment with various content types beyond just static images or text. By incorporating a mix of formats, you can cater to diverse preferences and improve engagement rates. Here are a few types to evaluate: Videos: Short-form videos can capture attention quickly, especially on platforms like TikTok. Polls: Engaging your audience through polls encourages interaction and feedback. Infographics: Visual data representation can simplify complex information, making it more shareable. Utilizing A/B testing allows you to compare performance across these formats, helping you identify what resonates best. Regularly analyzing engagement metrics can refine your strategy, ensuring you maximize reach and effectiveness. Repurposing existing content into new formats additionally saves time as well as broadening your audience. Optimize for Each Platform Enhancing your content for each social media platform is crucial if you want to maximize engagement and reach with your target audience. For Instagram, use 3-5 relevant hashtags, create carousel posts to boost interaction, and post 3-7 times weekly to stay visible. On X/Twitter, keep your posts to 280 characters, include 1-2 hashtags, and aim for 1-2 posts daily to connect effectively. LinkedIn requires professional content with clear formatting; aim to publish 1-5 times a day to engage business users. For TikTok, focus on short videos that align with trends and encourage user-generated content. Always analyze platform-specific analytics to determine ideal publishing times, adjusting your strategies based on audience behavior for maximum impact. Monitor and Analyze Performance Monitoring and analyzing performance is vital for grasping the effectiveness of your social media efforts. By regularly tracking key performance metrics, you can gain insights into your audience’s behavior and preferences. Use analytics tools to identify which content types resonate most with your followers. Conduct A/B testing on different formats, headlines, and visuals to see what drives engagement. Schedule monthly reviews to spot trends and guarantee your strategy aligns with your marketing goals. This data-driven approach allows you to refine your content strategy, tailoring it to meet audience expectations. Stay Authentic and Relatable Staying authentic and relatable is vital for building trust and engagement with your audience, especially in an environment where consumers value transparency. Authenticity can greatly boost audience trust; 86% of consumers prioritize it when choosing brands. Sharing real stories about your brand nurtures genuine connections, as 60% of consumers feel more aligned with brands that do so. Using inclusive language like “you” and “your” improves relatability, making your audience feel directly involved. Engaging with user-generated content showcases authenticity and builds community, with 79% of people indicating it influences their purchasing decisions. Finally, maintaining a consistent brand voice that reflects your genuine values is key for developing a recognizable identity, ensuring long-term audience loyalty and engagement. Frequently Asked Questions What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests posting a balanced mix of content. For every five posts, five should provide value—like educational or entertaining material—while the other five can promote your brand or offerings. This approach keeps your audience engaged, preventing them from feeling overwhelmed by too much promotional content. What Are the 7 C’s of Social Media? The 7 C’s of social media are crucial for effective communication. They include Clear, ensuring your message is easily understood; Concise, keeping your content brief; Compelling, using strong language to attract attention; Conversational, nurturing a connection with your audience; Consistent, maintaining a uniform brand voice; Credible, providing accurate information to build trust; and Customer-focused, prioritizing your audience’s needs and interests. These elements work together to improve engagement and strengthen your online presence. How to Make Engaging Social Media Posts? To make engaging social media posts, focus on using concise captions that deliver your message clearly. Incorporate high-quality visuals, as they attract more interactions. Add clear calls to action, inviting your audience to engage further. Experiment with various content types, like lists or polls, to keep things fresh. Finally, use relevant hashtags and mentions to improve discoverability as you ensure they align with your brand’s voice and content purpose. What Is the 50/30/20 Rule for Social Media? The 50/30/20 rule for social media suggests that you should allocate your content into three categories: 50% should entertain and engage your audience, 30% should provide valuable insights or information, and 20% should promote your brand or sales. This balanced approach helps maintain audience interest as you meet marketing goals. Conclusion In summary, creating engaging social media posts requires a strategic approach that focuses on audience comprehension and content optimization. By crafting compelling captions, utilizing high-quality visuals, and incorporating effective calls to action, you can improve interaction. Furthermore, using hashtags wisely and experimenting with different content types will broaden your reach. Regularly monitoring and analyzing performance will help refine your strategy, ensuring your posts remain relevant and engaging. Stay authentic to build trust and nurture a loyal audience. Image via Google Gemini This article, "10 Must-Know Tips for Crafting Engaging Social Media Posts" was first published on Small Business Trends View the full article

Large language models feel intelligent because they speak fluently, confidently, and at scale. But fluency is not understanding, and confidence is not perception. To grasp the real limitation of today’s AI systems, it helps to revisit an idea that is more than two thousand years old. In The Republic, Plato describes the allegory of the cave: prisoners chained inside a cave can only see shadows projected on a wall. Having never seen the real objects casting those shadows, they mistake appearances for reality, and they are deprived from experiencing the real world. Large language models live in a very similar cave. LLMs don’t perceive the world: they read about it LLMs do not see, hear, touch, or interact with reality. They are trained almost entirely on text: books, articles, posts, comments, transcripts, and fragments of human expression collected from across history and the internet. That text is their only input. Their only “experience.” LLMs only “see” shadows: texts produced by humans describing the world. Those texts are their entire universe. Everything an LLM knows about reality comes filtered through language, written by people with varying degrees of intelligence, honesty, bias, knowledge, and intent. Text is not reality: it is a human representation of reality. It is mediated, incomplete, biased, and wildly heterogeneous, often distorted. Human language reflects opinions, misunderstandings, cultural blind spots, and outright falsehoods. Books and the internet contain extraordinary insights, but also conspiracy theories, propaganda, pornography, abuse, and sheer nonsense. When we train LLMs on “all the text,” we are not giving them access to the world. We are giving them access to humanity’s shadows on the wall. This is not a minor limitation. It is the core architectural flaw of current AI. Why scale doesn’t solve the problem The prevailing assumption in AI strategy has been that scale fixes everything: more data, bigger models, more parameters, more compute. But more shadows on the wall do not equal reality. Because LLMs are trained to predict the most statistically likely next word, they excel at producing plausible language, but not at understanding causality, physical constraints, or real-world consequences. This is why hallucinations are not a bug to be patched away, but a structural limitation. As Yann LeCun has repeatedly argued, language alone is not a sufficient foundation for intelligence. The shift toward world models This is why attention is increasingly turning toward world models: systems that build internal representations of how environments work, learn from interaction, and simulate outcomes before acting. Unlike LLMs, world models are not limited to text. They can incorporate time-series data, sensor inputs, feedback loops, ERP data, spreadsheets, simulations, and the consequences of actions. Instead of asking “What is the most likely next word?”, they ask a far more powerful question: “What will happen if we do this?” What this looks like in practice For executives, this is not an abstract research debate. World models are already emerging (often without being labeled as such), in domains where language alone is insufficient. Supply chains and logistics: A language model can summarize disruptions or generate reports. A world model can simulate how a port closure, fuel price increase, or supplier failure propagates through a network, and test alternative responses before committing capital. Insurance and risk management: LLMs can explain policies or answer customer questions. World models can learn how risk actually evolves over time, simulate extreme events, and estimate cascading losses under different scenarios, something no text-only system can reliably do. Manufacturing and operations: Digital twins of factories are early world models. They don’t just describe processes; they simulate how machines, materials, and timing interact, allowing companies to predict failures, optimize throughput, and test changes virtually before touching the real system. In all these cases, language is useful, but insufficient. Understanding requires a model of how the world behaves, not just how people talk about it. The post-LLM architecture This does not mean abandoning language models. It means putting them in their proper place. In the next phase of AI: LLMs become interfaces, copilots, and translators World models provide grounding, prediction, and planning Language sits on top of systems that learn from reality itself In Plato’s allegory, the prisoners are not freed by studying the shadows more carefully: they are freed by turning around and confronting the source of those shadows, and eventually the world outside the cave. AI is approaching a similar moment. The organizations that recognize this early will stop mistaking fluent language for understanding and start investing in architectures that model their own reality. Those companies won’t just build AI that talks convincingly about the world: they’ll build AI that actually understands how it works. Will your company understand this? Will your company be able to build its world model? View the full article

Selling a house is one of the largest transactions most of us will ever make. Considering how much you’ve invested in the place in terms of both money and sweat equity, it’s natural to want to get as much profit from the sale as possible. One strategy to maximize profits that most real estate professionals will recommend is staging: temporarily dressing, furnishing, and arranging the home to make it as appealing as possible. Staging works—it’s been shown to speed up the time to sale and to increase the sale price of a house. But it’s not magic—there’s a specific psychology to staging a house that you have to keep in mind, especially if you’re choosing to do it yourself in order to save a few bucks. It might seem like all you need to do is freshen the paint, clean the place up, and make a few furnishing choices, but if you want to get the most bang for your staging buck, you should keep staging psychology in mind. The first thing to know about house staging psychology is the fundamental purpose of staging: It’s not to make the house look clean or presentable—it’s to shape a narrative. Essentially, you’re telling prospective buyers how they could live in your home. From where they’ll have their morning coffee to where they’ll entertain, you want to help them imagine what life will be like in the house. The easier you make it for people to see themselves living their ideal life there, the easier it will be to close the sale. In order to support that narrative, there are specific psychological levers you’ll be pulling as you stage. The Primacy EffectFirst impressions really do matter, and the first staging psychology lever you’ll pull is what’s known as the “primacy effect.” This is a common cognitive bias wherein the first impression we get of something influences our perceptions in an outsized way. In other words, if the first impression people get from your home is that it’s luxurious and comfortable, this will override any negative impressions they get later in the house tour. Staging itself helps with this, of course, but you should also focus on the curb appeal and the entryway of the house to really cement that first impression as positive. Then, consider the fact that each room or space within the house will also offer its own first impression—that’s why decluttering is so vital. Clearing out your stuff and leaving behind a clean, curated visual will let potential buyers see a house they can easily move into, instead of getting an impression that they’d be buying a lot of chores. Positive anchorsThe next bit of staging psychology you need to implement is anchoring—you want buyers to see the house as valuable right away so that impression gets anchored in their heads. This is why staged homes tend to sell for higher prices. This involves staging with expensive-looking furniture, if you can, and decorating in a luxe way that implies high value. Seeing high-end decor, smart technology, and other expensive features cements in people’s minds that this is a high-value house, and they will be more willing to pay a premium for it because of that perceived value. Anchoring this value also lets you use the next bit of staging psychology—the Halo Effect. Halo effectThe Halo Effect is a cognitive bias where a positive impression prevents you from seeing the flaws or downsides. If your property is a bit old or needs some work, staging it with a fresh, luxe look not only anchors a higher value in buyer’s minds, it can actually cause them to overlook those flaws. Even if they’re aware of some of the problems on one level, the overall sense of value and comfort is what will drive their decision-making. It’s important to note that you shouldn’t try to conceal problems or needed upgrades; that would be unethical. The goal here is to let the staging drive a potential buyer’s enthusiasm so they willingly overlook those problems in favor of the comfortable, high-value narrative you’ve constructed. Emotional investmentA key aspect of staging is triggering an emotional response in folks touring your house. Your goal is to make them imagine living there, and to make that fantasy one they associate with positive emotions. To do that, you’ll engage their senses: Lighting. Soft lighting and a focus on natural light creates a warm, inviting atmosphere. Scent. A house that smells fresh and clean is a comfortable space that doesn’t hint at a lot of work to be done. (Pro tip: Get someone who doesn’t live there to sniff the place out; we often become nose-blind to how our house smells.) You can also try to trigger a sense of nostalgia with the tried-and-true trick of baking some cookies. Don’t go overboard—an entire can of air freshener, a house that smells overwhelmingly of cookies, or a house that smells like you just cleaned it using buckets of bleach can backfire. Subtlety is key. Aspiration. We all know there’s the way we think we’re going to live our lives, and then there’s reality. You want to offer potential buyers the fantasy. Maybe you don’t spend time cozied up in a reading nook with a good book and a cup of tea, for example, but you wish you did—so create that reading nook for buyers to picture themselves in. Their emotional attachment to the idea will make them more positive about the house overall. Rule of threeWhen staging a house, an easy psychological approach is to group things—furniture, decorations, lighting, even color palettes—using the Rule of Three. This is exactly what it sounds like: Arranging things in subtle groups of odd numbers (typically three) and arranging them to have some height and texture variety. The psychological effect is that this is perceived as more natural and less “stagey” than even numbers, and odd numbers tickle the brain’s need for symmetry, so people will be more engaged with your house. DepersonalizeFinally, you want to make a buyer’s path to imagining themselves living in your clean, fresh, artfully decorated home as easy as possible—so get rid of yourself. Decluttering and depersonalizing doesn’t mean bare walls and empty rooms, it means going neutral with your decor and artwork. Get rid of the hobbies, the personal collections, and that weird lamp everyone else hates. Leaving some personal touches, like a few tasteful photos of the family, is a good idea—you don’t want the house to feel like a hotel. But you also don’t want people to feel like they’re intruding, or like they’re picking their way through your dirty laundry. View the full article

Valentino, who died on Monday at 93, leaves a lasting legacy full of celebrities, glamour and, in his words, knowing what women want: “to be beautiful”. The Italian fashion powerhouse has secured his dream of making a lasting impact, outliving Karl Lagerfeld and Yves Saint Laurent. Valentino was known for his unique blend between the bold and colourful Italian fashion and the elegant French haute couture—the highest level of craftsmanship in fashion, with exceptional detail and strict professional dressmaking standards. The blending of these styles to create the signature Valentino silhouette made his style distinctive. Valentino’s style was reserved, and over his career, he built upon the haute couture skills he had developed, maintaining his signature style while he led his fashion house for five decades. But he was certainly not without his own controversial views on beauty for women. Becoming the designer Born in Voghera, Italy, in 1932, Valentino Clemente Ludovico began his career early, knowing from a young age he would pursue fashion. He drew from a young age and studied fashion drawing at Santa Marta Institute of Fashion Drawing in Milan before honing his technical design skills at École de la Chambre Syndicale de la Couture Parisienne, the fashion trade association, in Paris. He started his fashion career at two prominent Parisian haute couture houses, first at Jean Dessès before moving to Guy Laroche. He opened his own fashion house in Italy in 1959. His early work had a heavy French influence with simple, clean designs and complex silhouettes and construction. His early work had blocked colour and more of a minimalist approach, before his Italian culture really came through later in his collections. He achieved early success through his connections to the Italian film industry, including dressing Elizabeth Taylor fresh off her appearance in Cleopatra (1963). Elizabeth TaylorKirk DouglasSpartacus Valentino joined the world stage on his first showing at the Pritti Palace in Florence in 1962. His most notable collection during that era was in 1968 with The White Collection, a series of A-line dresses and classic suit jackets. The collection was striking: all in white, while Italy was all about colour. He quickly grew in international popularity. He was beloved by European celebrities, and an elite group of women who were willing to spend the money—the dresses ran into the thousands of dollars. In 1963, he travelled to the United States to attract Hollywood stars. The Valentino woman Valentino’s wish was to make women beautiful. He certainly attracted the A-list celebrities to do so. The Valentino woman was one who would hold themselves with confidence and a lady-like elegance. Valentino wanted to see women attract attention with his classic silhouettes and balanced proportions. Valentino dressed women such as Jackie Kennedy, Audrey Hepburn, Julia Roberts, Gwyneth Paltrow, and Anne Hathaway. Anne HathawayValentino Garavani His aristocratic taste inherited ideas of beauty and old European style, rather than innovating with new trends. His signature style was formal designs that had the ability to quietly intimidate—including the insatiable Valentino red. Red was a signature colour of his collections. The colour provided confidence and romance, while not distracting away from the beauty of the woman. French influence Being French-trained, Valentino was well acquainted with the rules of couture. With this expertise, he was one of the first Italian designers to be successful in France as an outsider with the launch of his first Paris collection in 1975. This Paris collection showcased more relaxed silhouettes with many layers, playing towards the casual nature of fashion. While his design base was in Rome, many of his collections were shown in Paris over the next four decades. His Italian culture mixed with the technicality of Parisian haute couture made Valentino the designer he was. Throughout his career, his designs often maintained a classic silhouette bust, matched with a bold Italian colour or texture. Unlike some designers today, Valentino’s collections didn’t change too dramatically each season. Instead, they continued to maintain the craftsmanship and high couture standards. “Quintessentially beautiful” is often the description of Valentino’s work – however this devotion to high beauty standards has seen criticism of the industry. In 2007, Valentino defended the trend of very skinny women on runways, saying when “girls are skinny, the dresses are more attractive”. Critics said his designs reinforce exclusion, gatekeeping fashion from those who don’t conform to traditional beauty standards. The Valentino runways only recently have started to feature more average sized bodies and expand their definition of beauty. The $300 million sale of Valentino The Valentino fashion brand sold for US$300 million in 1998 to Holding di Partecipazioni Industriali, with Valentino still designing until his retirement in 2007. Valentino sold to increase the size of his brand: he knew without the support of a larger corporation surviving alone would be impossible. Since Valentino’s retirement, the fashion house has continued under other creative directors. Valentino will leave a lasting legacy as the Italian designer who managed to break through the noise of the French haute couture elite and make a name for himself. The iconic Valentino red will forever be remembered for its glamour, and will live on with his legacy. A true Roman visionary with unmatched craftsmanship. Jye Marshall is a lecturer of fashion design at the School of Design and Architecture at Swinburne University of Technology. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

In 2019, during his first term, U.S. President Donald The President expressed a desire to buy Greenland, which has been a part of Denmark for some 300 years. Danes and Greenlanders quickly rebuffed the offer at the time. During The President’s second term, those offers have turned to threats. The President said on his social media platform Truth Social in late December 2024 that, for purposes of national security, U.S. control over Greenland was a necessity. The president has continued to insist on the national security rationale into January 2026. And he has refused to rule out the use of military force to control Greenland. From my perspective as an international relations scholar focused on Europe, The President’s national security rationale doesn’t make sense. Greenland, like the U.S., is a member of NATO, which provides a collective defense pact, meaning member nations will respond to an attack on any alliance member. And because of a 1951 defense agreement between the U.S. and Denmark, the U.S. can already build military installations in Greenland to protect the region. The President’s 2025 National Security Strategy, which stresses control of the Western Hemisphere and keeping China out of the region, provides insight into The President’s thinking. US interests in Greenland The United States has tried to acquire Greenland several times. In 1867, Secretary of State William Seward commissioned a survey of Greenland. Impressed with the abundance of natural resources on the island, he pushed to acquire Greenland and Iceland for US$5.5 million—roughly $125 million today. But Congress was still concerned about the purchase of Alaska that year, which Seward had engineered. It had seen Alaska as too cold and too distant from the rest of the U.S. to justify spending $7.2 million—roughly $164 million today—although Congress ultimately agreed to do it. There was not enough national support for another frozen land. In 1910, the U.S. ambassador to Denmark proposed a complex trade involving Germany, Denmark and the United States. Denmark would give the U.S. Greenland, and the U.S. would give Denmark islands in the Philippines. Denmark would then give those islands to Germany, and Germany would return Schleswig-Holstein—Germany’s northernmost state—to Denmark. But the U.S. quickly dismissed the proposed trade as too audacious. During World War II, Nazi Germany occupied Denmark, and the U.S. assumed the role of protector of both Greenland and Iceland, both of which belonged to Denmark at the time. The U.S. built airstrips, weather stations and radar and communications stations—five on Greenland’s east coast and nine on the west coast. The U.S. used Greenland and Iceland as bases for bombers that attacked Germany and German-occupied areas. Greenland had a high value for military strategists because of its location in the North Atlantic—to counter Nazi threats to Allied shipping lanes and protect transatlantic routes, and because it was a midpoint for refueling U.S. aircraft. Greenland’s importance also rested on its deposits of cryolite, useful for making aluminum. In 1946, the Truman administration offered to buy Greenland for $100 million, as U.S. military leaders thought it would play a critical role in the Cold War. The secret U.S. project Operation Blue Jay at the beginning of the Cold War resulted in the construction of Thule Air Base in northwestern Greenland, which allowed U.S. bombers to be closer to the Soviet Union. Renamed Pituffik Space Base, today it provides a 24/7 missile warning and space surveillance facility that is critical to NATO and U.S. security strategy. At the end of World War II, Denmark recognized Greenland as one of its territories. In 1953, Greenland gained constitutional rights and became a country within the Kingdom of Denmark. Greenland was assigned self-rule in 1979, and by 2009 it became a self-governing country, still within the Kingdom of Denmark, which includes Denmark, Greenland and the Faroe Islands. Denmark recognizes the government of Greenland as an equal partner and recently gave it a more significant role as the first voice for Denmark in the Arctic Council, which promotes cooperation in the Arctic. What the US may want The The President administration’s 2025 National Security Strategy identifies three threats in the Western Hemisphere: migration, drugs and crimes, and China’s increasing influence. Two of those threats are irrelevant when considering Greenland. Greenlandic people are not migrating to the U.S., and they are not drug traffickers. However, Greenland is rich in rare earth minerals, including neodymium, dysprosium, graphite, copper and lithium. Additionally, China seeks to establish mining interests in Greenland and the Arctic as part of its Polar Silk Road initiative. China had offered to build an infrastructure for Greenland, including improving the airport, until Denmark stepped in and offered airport funding. And China has worked with Australian companies to secure mining opportunities on the island. Those rare earth minerals appeal to the European Union, too. The EU lists some 30 raw materials that are essential for their economies. Twenty-five are in Greenland. The The President administration has made it clear that controlling these minerals is a national security issue, and the president wants to keep them away from China. Figures vary, but it is estimated that over 60% of rare earth elements or minerals are currently mined in China. China also refines some 90% of rare earths. This gives China tremendous leverage in trade talks. And it results in a dangerous vulnerability for the U.S. and other nation states seeking to modernize their economies. With few suppliers of these rare earth elements, the political and economic costs of securing them are high. Greenland has only two operating mines. One is the Tan Breez project in southern Greenland. It produces 17 metals, including terbium and neodymium, that are used in high-strength magnets used in many green technologies and in aircraft manufacturing, including for the F-35 fighter planes. Consider for a moment that The President is not interested in owning Greenland. Instead, he is using this threatening position to secure promises from the Greenlandic government to make economic deals with the U.S. and not China. Thus, The President’s threats could be less about national security and much more about eliminating competition from China and securing wealth for U.S. interests. This form of coercive diplomacy threatens the political and economic development of not only Greenland but Europe. In recent interviews, The President has made it clear that he does not respect international law and the sovereignty of countries. His position, I believe, undermines the international order and removes the U.S. as a responsible leader of that framework established after World War II. Steven Lamy is a professor emeritus of political science and international relations and spatial sciences at USC Dornsife College of Letters, Arts and Sciences. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

We may earn a commission from links on this page. It's Oscar season! By which I mean, it's that time of year when movie dorks are in a rush to catch up on as many Oscar-nominated films as is feasible before the awards ceremony kicks off—which, this year, will be on March 15 on ABC. If box office and streaming numbers are any indication, there's a good chance you've seen this year's nominations front-runner, Sinners, which didn't just receive the most nominations in 2026, but received the most nominations ever (can't say I'm mad about it), but the second-most nominated movie of the year, Paul Thomas Anderson's One Battle After Another, is also readily available. Unfortunately, you can't yet easily stream major nominees like Marty Supreme, Hamnet, and The Secret Agent, which are still making the rounds in theaters. It's also too early to stream the likes of Sirât, The Voice of Hind Rajab, Kohuko, Viva Verdi!, Arco, Zootopia 2, and Avatar: Fire and Ash, though there's a good chance that will change before the first envelopes are torn open. I'll continue to update this article as more movies drop on digital platforms. Unless your a hardcore cinema-goer, you should have plenty to occupy your eyeballs until then. Sinners 16 Nominations for: Best Picture, Actor (Michael B. Jordan), Supporting Actor (Delroy Lindo), Actress (Wunmi Mosako), Directing (Ryan Coogler), Original Screenplay, Original Song ("I Lied to You"), Original Score, Casting, Cinematography, Film Editing, Makeup and Hairstyling, Costume Design, Production Design, Sound, Visual Effects Ryan Coogler's Sinners didn't just do pretty well with the nominations—it did historically well. The previous record has stood at 14 since 1950, when All About Eve deservedly won the night. Titanic and La La Land matched that number, but it's never been beaten until now (the addition of the new Best Casting category helping matters just a bit). Nominations aren't trophies—La La Land didn't wind up winning the actual Best Picture prize—but it's still a notable achievement. It's also an Oscar rarity in another sense: Sinners is one of a very small handful of horror movies to be nominated for Best Picture and may well be only the second (after Silence of the Lambs) to win. Stream Sinners on HBO Max and Prime Video. Sinners at HBO Max Learn More Learn More at HBO Max One Battle After Another 13 Nominations for: Best Picture, Actor (Leonardo DiCaprio), Supporting Actor (Benicio Del Toro and Sean Penn), Supporting Actress (Teyana Taylor), Director (Paul Thomas Anderson), Adapted Screenplay, Cinematography, Editing, Original Score, Production Design, Sound, Casting Paul Thomas Anderson, you will always be famous where Oscar is concerned. The director's dark comedy/action thriller earned a very impressive 13 nominations, including a Best Actor nod for Leonardo DiCaprio and supporting nominations for Teyana Taylor and Benicio Del Toro. Stream one Battle After Another on HBO Max. One Battle After Another at HBO Max Learn More Learn More at HBO Max Frankenstein 9 Nominations for: Best Picture, Supporting Actor (Jacob Elordi), Adapted Screenplay, Cinematography, Costume Design, Makeup and Hairstyling, Original Score, Production Design, Sound Perpetual Oscar fave Guillermo del Toro's long-gestating Frankenstein adaptation finally made it to theaters (albeit briefly—it's mostly a Netflix thing) this year, and the result was worth the wait. Sumptuous and appropriately horrifying, the director did Mary Shelley proud, and the film earned a very respectable nine nominations along the way. The all-time number of Frankenstein movies runs into the hundreds, but I'm pretty sure that this is the first one to get any significant Oscar love. Stream Frankenstein on Netflix. Frankenstein at Netflix Learn More Learn More at Netflix Sentimental Value 9 nominations for: Best Picture, Actress (Renate Reinsve), Supporting Actor (Stellan Skarsgård), Supporting Actress (Elle Fanning), Supporting Actress (Inga Ibsdotter Lilleaas), Director (Joachim Trier), Original Screenplay, International Film, Editing This Norwegian import from director Joachim Trier (The Worst Person in the World, which also starred Best Actress nominee Renate Reinsve) managed to pick up nominations in both the International Film and overall Best Picture categories. It's probably a long shot for the latter, but has a solid shot at the former. (Between this and Predator: Badlands, Elle Fanning had a great 2025.) Rent Sentimental Value from Prime Video. Sentimental Value at Prime Video Learn More Learn More at Prime Video Bugonia 4 Nominations for: Best Picture, Actress (Emma Stone), Adapted Screenplay, Original Score This is the fifth Yorgos Lanthimos film to receive Oscar nominations in major categories, and the third that's up for Best Picture, following Poor Things a few years back, but the acclaimed, idiosyncratic director has yet to claim a trophy of his own. Stream Bugonia on Peacock. Bugonia at Peacock Learn More Learn More at Peacock F1: The Movie 4 Nominations for: Best Picture, Editing, Sound, Visual Effects Heeeey it's that Apple movie that I saw a million ads for (Brad Pitt: The Movie") that's apparently pretty good? I don't know, I'm not a car guy. But director Joseph Kosinski (Top Gun: Maverick) sure knows how to film things going fast. Stream F1: The Movie on Apple TV+ F1: The Movie at Apple TV+ Learn More Learn More at Apple TV+ Train Dreams 4 Nominations for: Best Picture, Adapted Screenplay, Cinematography, Original Song ("Train Dreams") Clint Bentley's historical drama is slow, absolutely, but in a modern cinema landscape of constant distraction and over-explanation, its contemplative beauty feels revolutionary. Stream Train Dreams on Netflix. Train Dreams at Netflix Learn More Learn More at Netflix KPop Demon Hunters 2 Nominations for: Original Song ("Golden"), Animated Film I'd have put this one up for the overall Best Picture trophy as well, but that's just me. Pure joy, and very likely to take home both of these awards (if "Golden" loses Best Original Song, the pre-teen set is likely to riot). Stream KPop Demon Hunters on Netflix. KPop Demon Hunters at Netflix Learn More Learn More at Netflix Blue Moon 2 Nominations for: Actor (Ethan Hawke), Original Screenplay Besties Richard Linklater and Ethan Hawke reunited to tell the story of Broadway lyricist Lorenz Hart on the opening night of Oklahoma!. It sounds like a real niche movie, but it is well worth seeking out—Hawke is definitely a stealth contender for Best Actor. Rent Blue Moon from Prime Video. Blue Moon at Prime Video Learn More Learn More at Prime Video It Was Just an Accident 2 Nominations for: Original Screenplay, International Film A group of Iranian political prisoners, now free, must decide whether and in what way to take revenge in this film, which won the Palme d'Or at Cannes last year but missed out on a Best Picture nomination. Rent It Was Just an Accident from Prime Video. It Was Just an Accident at Prime Video Learn More Learn More at Prime Video If I Had Legs I'd Kick You Nomination for: Actress (Rose Byrne) Rose Byrne picks up a nomination for her role as a mother who's going through it. (I've heard this one called "the Uncut Gems of parenting movies.") Rent If I Had Legs I'd Kick You from Prime Video. If I Had Legs I'd Kick You at Prime Video Learn More Learn More at Prime Video Weapons Nomination for: Supporting Actress (Amy Madigan) Was there any more memorable screen presence in 2025 than Aunt Gladys? No, there was not—even before that scene where...what happened to her...happened. Stream Weapons on HBO Max. Weapons at HBO Max Learn More Learn More at HBO Max Elio Nomination for: Animated Film This might not be Pixar's best-reviewed film, but the story of a kid who becomes an inadvertent alien ambassador is pretty darn charming, nonetheless. Stream Elio on Disney+. Elio at Disney+ Learn More Learn More at Disney+ Song Sung Blue Nomination for: Actress (Kate Hudson) The premise, dealing with the real-life, occasionally tragic story of a Neil Diamond tribute band, sounds like something I made up. But it's real, and also an Oscar nominee! It's great to see Hudson back in the spotlight a quarter-century after her breakout turn in Almost Famous. Rent Song Sung Blue from Prime Video. Song Sung Blue at Prime Video Learn More Learn More at Prime Video Jurassic World Rebirth Nomination for: Visual Effects The dinosaurs are back, and this time they're chasing Jonathan Bailey, Scarlett Johansson, and Mahershala Ali. Stream Jurassic World Rebirth on Peacock. Jurassic World Rebirth at Peacock Learn More Learn More at Peacock Diane Warren: Relentless Nomination for: Original Song ("Dear Me") This will be Diane Warren's 17th Original Song Oscar nomination and who knows maybe her first win? Stiff competition this year, though. (It's gonna be gonna be "Golden," right?) Rent Diane Warren: Relentless from Prime Video. Diane Warren: Relentless at Prime Video Learn More Learn More at Prime Video The Alabama Solution Nomination for: Documentary Film The filmmakers spent six years documenting abuse and murder within the Alabama prison system from the perspective of the incarcerated individuals, leading a movement for change. Stream The Alabama Solution on HBO Max. The Alabama Solution at HBO Max Learn More Learn More at HBO Max The Lost Bus Nomination for: Visual Effects Matthew McConaughey and America Ferrera rush to save kids during the deadliest fire in California history in this true-ish story, which picked up a nod for it's too-real disaster effects. Stream The Lost Bus on Apple TV+. The Lost Bus at Apple TV+ Learn More Learn More at Apple TV+ Come See Me in the Good Light Nomination for: Documentary Film The story of queer American poet and activist Andrea Gibson, in their own words. Stream Come See Me in the Good Light on Apple TV+. Come See Me in the Good Light at Apple TV+ Learn More Learn More at Apple TV+ The Ugly StepsisterNomination for: Makeup and Hairstyling All in all, not a bad year for scary movies at the Oscars, with this impressive bit of body horror getting a surprise nod. Stream The Ugly Stepsister on Hulu. The Ugly Stepsister at Hulu Learn More Learn More at Hulu View the full article

Autodesk, Inc. announced Thursday it plans to lay off about 1,000 employees, largely in sales roles. The announcement comes just a week after another tech company, Meta, announced it would eliminate up to 1,500 positions. Here’s what you need to know about the latest tech company layoffs. What’s happened? The plan will reduce the company’s workforce by approximately 7%. Autodesk indicated a significant number of the affected jobs would be in customer-facing sales roles. The plan will also reallocate resources to accelerate strategic priorities, The Wall Street Journal reported. CEO Andrew Anagnost assured employees in a letter that these layoffs were not indicative of a yearly pattern or a shift to replacing workers with AI. Last February, Autodesk announced a plan to reduce its workforce by 9%. How many jobs are being lost? The 2026 layoffs are projected to affect around 1,000 employees. Autodesk’s 2025 layoffs were projected to affect around 1,350 employees, according to Anagnost’s internal message. Autodesk predicts pre-tax restructuring charges between $135 and $160 million, largely tied to employee termination benefits. The restructuring plan is expected to conclude by the end of fiscal year 2027. Why is Autodesk laying off employees? This move is part of the final phase in Autodesk’s recent efforts to optimize sales and marketing. Last February’s layoffs were informed by the “need to drive more efficiency and focus” to implement specific programs, according to Anagnost’s statement to employees. In the letter to employees, Anagnost said the reduction focuses on completing the company’s go-to-market transformation, expanding its AI and platform capabilities, and strengthening corporate functions. At Autodesk University in September 2025, the company revealed brand-new AI tools with pre-beta software. One such tool was a neural CAD, which Autodesk said could automate 80-90% of routine design tasks. It was a big step forward in Autodesk’s AI investments, and perhaps indicative of what this reduction is making room for. Other 2026 tech layoffs Just last week, Meta announced a 10% reduction in its Reality Labs division, the section of the company primarily responsible for augmented and virtual reality (like the metaverse). It was the largest layoff announcement in the tech sector so far in 2026. Nearly 124,000 employees across 269 tech companies were laid off in 2025, according to data compiled by Layoffs.fyi. Since 2023, Autodesk has laid off at least 1,600 employees. With Meta and Autodesk’s projected reductions alone, at least 2,500 employees across the two companies will lose their jobs. View the full article

US president claims bank unfairly closed his account in suit that also names CEO Jamie DimonView the full article

The 30-year fixed rate mortgage increased 3 basis points this past week, off of a three-year low point, but are nearly a percentage point lower than a year ago. View the full article

President Emmanuel Macron says vessel was subject to western sanctions and flying a false flagView the full article

After spending much of his career in marketing, Daniel Hebert pivoted into Software as a Service (SaaS) sales for a high-growth startup in 2018. But what started out as a dream job soon turned into a nightmare. Like many tech startups, the business went from growth mode to scaling down as the market turned in 2022. As the head of the sales team, Hebert found himself on the front lines of that cost-cutting campaign. “I would be assigned a team and have to fire half the people. Then I’d have to rebuild the process and rebuild the team. I did three or four cycles of that in 15 months, and I just got so insanely burnt out,” he says. “I just randomly started getting [stress-induced] vertigo, to the point where I was bedridden for days at a time. Like, I couldn’t stand up without falling over.” Though he was just a couple of months shy of a big payday when the company was set to be acquired, Hebert resigned and began offering independent sales coaching services in early 2023. “In the very early days, I used AI a lot for brainstorming: figuring out, like, how do I market this thing?” he says. “Then it became kind of like a marketing editor, and then I started using it with my clients. And from there, it went wild.” As he got more comfortable with the technology, Hebert says he started to look for ways he could leverage it to scale his offering. “If I want to increase my income as a coach, I have to add more coaching hours, and there’s so many hours I can coach before I max out,” he says.“ So if I want to scale my income, I have to do it in a way that doesn’t require my time.” Hebert says he had lots of ideas for tech products over the years, but never had the time, resources, or capacity to build them. That is, until he became a solopreneur and learned how to use Lovable, an AI-powered app builder. “I could actually build functioning B2B SaaS software, and it completely changed everything for me,” he says. “I could now build a handful of these tools and get some subscribers, and have this portfolio of apps generating income without me having to add more coaching hours.” AI is widely expected to be a game changer for businesses of all shapes and sizes, enabling new kinds of productivity and revenue. But that transformation is already well underway among solopreneurs. That’s because those who are independently employed don’t have the practical constraints that hold back those operating in traditional organizations, like legal compliance, or a lengthy rollout process of new tools involving large groups of people and many teams. They also enjoy more direct financial rewards from being early AI adopters. Why solopreneurs are winning the AI race In a recent survey conducted by online freelance marketplace Upwork, 90% of freelancers said AI is helping them learn new skills faster, and 88% said it positively impacted their careers. Furthermore, 34% strongly agree that AI gives them an edge, compared with 28% of those who are traditionally employed. Overall, 54% of independently employed professionals self-report advanced AI proficiency, compared with 38% of those who are independently employed. “The data overwhelmingly shows that independent talent is adopting AI at higher rates,” says Gabby Burlacu, a senior researcher at the Upwork Research Institute and one of the study’s authors. “They are faster at adopting it, and they are also more proficient in finding ways to use these tools to improve their work, and actually embedding them in their workflows when we compare them to full-time employees.” As traditional organizations sort through how to deploy which AI tools and embark on lengthy integration and change management campaigns, solopreneurs are taking it upon themselves to experiment on their own. “They are pursuing self-development—which we’re seeing across the board—at much higher rates than full-time employees who tend to rely more on organizational learning and development,” Burlacu says. “The tools are available to everyone, but the ability to unlock their power and do better work comes from being in control of how you work, how you learn. That’s the game changer.” Not just for knowledge workers While knowledge industry workers are the most likely to latch onto the technology, solopreneurs of all shapes and sizes are finding ways to grow their business using AI. According to a study conducted by business insurance provider Simply Business, about 37.5% of independently employed knowledge workers, such as accountants, IT specialists and legal advisers, are using AI in their day-to-day operations. At the same time, so are 29.7% of those with independent creative or lifestyle ventures—like artists, coaches, and photographers—and 14% of tradespeople and contractors. Those figures, however, only capture intentional adoption, and don’t include those that are using other software tools to run their business, which are increasingly integrating AI functionality. According to the survey, more than half use digital marketing tools, and another 39% leverage accounting software. “Some of those, quite frankly, have AI built in that they may not even realize they’re using,” says Dana Edwards, group chief technology officer at Simply Business. “In our 2025 survey, 23% [of solopreneurs] were using AI, and if you kind of follow the trend line, I wouldn’t be surprised if we were in the 60 or 70% range in 2026.” AI offers solopreneurs direct value In a recent survey of solopreneurs who are already using AI conducted by Zoom and Upwork, 93% agreed or strongly agreed that the technology is critical to their success. Furthermore, 75% said it has reduced costs, 89% said it’s helped them expand into new markets, 78% said it allowed them to automate repetitive tasks, and 74% said it’s directly contributed to a new product or service offering. “Seven out of 10 of those individuals are already seeing revenue impact from incorporating AI in their day-to-day operations, and we’re just at the start,” says Lisa Scheiring, Zoom’s new global small business advisor and chief solo officer. “Technology now is enabling those individuals to build durable, scalable businesses that can compete directly with some of the larger enterprises in their categories.” Scheiring says the establishment of her position, along with Zoom’s recently announced Solopreneur 50 recognition program, are a testament to the impact the company believes businesses of one will have in the AI era. She adds that it’s not just the lack of traditional constraints that allows solopreneurs to leverage AI more readily; it’s also about personality and risk appetite. “If you are bold enough to take on a solo venture, you are already someone who is willing to learn new things and change and grow. Those are the same skills that you need to learn how to use AI,” Scheiring says. “Someone who is willing to take that step forward and be a solopreneur, those same capabilities—when applied to a new technology like AI—will help them move further, faster.” That proved the case for Hebert, who went from burned-out sales professional to independent sales coach to launching his own tech products in less than three years. “You used to have to raise a lot of money and hire a big team to do things like this—now you just need an idea and the patience to actually learn the AI skills to make it happen,” he says. “That’s the superpower of the solopreneur.” View the full article

Here’s a round-up of advice about counteroffers. can I leverage a job offer for a raise at my current job? should I use a job offer to get a raise at my current job? should I talk with my manager before I accept another job, even though I wouldn’t accept a counteroffer? my job made me a shocking counteroffer can I ask an employer to match a counteroffer from my current job? when a recruiter wants you to commit to not accepting a counteroffer some cautionary tales my company made a counteroffer to keep me — and now is attaching strings to it my employer made me a counteroffer, then rescinded it I accepted my company’s counteroffer, and now they’re going back on our agreement the exception: a time where it makes sense how to ask my company to pay me more if they want me to stay if you’re the manager: why you shouldn’t use counteroffers to prevent employees from leaving I met a candidate’s counteroffer and they asked for even more I regret making a counteroffer to an employee The post everything you need to know about counteroffers (and why you usually shouldn’t take one) appeared first on Ask a Manager. View the full article

Collecting effective customer feedback through surveys is vital for any business aiming to improve its offerings. By crafting precise and unbiased questions, you can gather valuable insights that reflect customer needs. Timing is key; sending surveys shortly after customer interactions boosts relevance. A mix of quantitative and qualitative questions can provide a well-rounded view of sentiments. To truly improve your services, comprehension of how to analyze and act on this feedback is fundamental. What strategies can you implement to guarantee continuous improvement? Key Takeaways Define clear objectives for your survey to ensure focused and relevant questions. Use concise and unbiased questions to enhance clarity and improve response rates. Distribute surveys promptly after customer interactions to capture timely feedback. Combine quantitative and qualitative questions for a comprehensive understanding of customer insights. Regularly analyze and act on feedback to continuously improve customer satisfaction and loyalty. Importance of Customer Feedback in Business Customer feedback plays a crucial role in the success of any business, as it provides invaluable insights that can shape your strategies and improve your offerings. Utilizing tools like client satisfaction surveys and customer satisfaction surveys, you can gather data that reveals customer pain points and areas for improvement. Engaging with customer feedback not only improves client satisfaction but also boosts retention rates, potentially increasing profits considerably. You can achieve this by incorporating customer service survey questions and customer experience survey questions that target specific aspects of your service. In addition, using feedback survey questions helps identify trends and preferences, allowing you to adapt your products and services accordingly. Regularly collecting and analyzing customer feedback and surveys enables you to make informed decisions that promote customer loyalty, ensuring your business remains competitive in a constantly changing market. Embracing these customer satisfaction tools is crucial for long-term growth and success. Designing Effective Surveys for Customer Insights When designing effective surveys for customer insights, it’s essential to start with clear objectives that guide the entire process. To create a successful customer experience survey, consider the following elements: Define your goals: Identify what you want to learn from your customer satisfaction survey questions. Craft unbiased, concise questions: Guarantee clarity to avoid confusion, using a mix of structured and unstructured formats for deeper insights. Choose the right timing: Distributing your online customer satisfaction survey immediately after interactions can yield the most relevant feedback. Adapt and review regularly: Use client satisfaction survey best practices by updating your questions based on previous findings and shifting customer needs. Best Practices for Survey Implementation Implementing surveys effectively plays a key role in gathering valuable customer insights. To increase response rates, keep your customer survey concise with clear, unbiased questions. Allow participants to skip or provide additional input if needed. Timing is essential; send out your customer satisfaction survey form immediately after interactions, like post-support tickets or live chats, to capture relevant feedback. Combine quantitative guest satisfaction survey questions with qualitative open-ended questions for a well-rounded comprehension of customer sentiments. Establish a regular survey frequency to engage customers without overwhelming them, as excessive requests can lead to fatigue and unreliable data. Leverage the best customer satisfaction survey tools to streamline the feedback collection process. Use various channels, such as email and social media, to distribute your customer satisfaction tool survey effectively. For those wondering how to create a customer satisfaction survey, following these customer survey best practices will guarantee you gather meaningful insights. Analyzing and Interpreting Survey Results Analyzing and interpreting survey results is crucial for grasping customer perceptions and experiences. To effectively assess feedback from your customer satisfaction survey, consider these four steps: Quantify Responses: Use metrics like Net Promoter Score (NPS) and the CSAT survey questionnaire to gauge overall sentiment. Interpret Open-Ended Responses: Identify common themes to uncover deeper insights that may highlight areas for improvement. Segment Results: Analyze feedback by demographics or product lines to tailor improvements that meet distinct customer needs. Track Changes Over Time: Regularly review and compare survey data to assess shifts in customer satisfaction, which can inform strategic decisions. Acting on Customer Feedback for Improvement When you receive customer feedback, acting on it effectively is essential for your business’s growth. Implementing changes based on this input not just improves your services but additionally builds customer trust and loyalty. To maximize the impact, you should communicate the outcomes of these changes clearly, ensuring customers know their voices matter and that you’re committed to improvement. Implementing Changes Effectively Acting on customer feedback for improvement is essential for any business aiming to raise its products and services. To implement changes effectively, follow these steps: Ask: Use a customer satisfaction survey or client satisfaction survey template to gather insights. Categorize: Organize feedback into actionable items based on demographics or product lines, using CSAT questions to pinpoint areas of focus. Act: Apply improvements, leveraging a customer service satisfaction survey questions template to guarantee your actions align with customer expectations. Follow-up: Implement a continuous monitoring system, utilizing a customer satisfaction form to track the impact of changes and maintain engagement with clients. This structured approach improves the client experience, guaranteeing that feedback is valued and acted upon, eventually driving customer satisfaction. Communicating Outcomes Clearly Effective communication of the outcomes derived from customer feedback is crucial for promoting trust and loyalty among your clientele. When using a guest satisfaction survey or an online client satisfaction survey, it’s important to share how you’ve acted on feedback. Following the A.C.A.F. feedback loop, inform customers about changes made in response to their questionnaire related to customer satisfaction. Regular updates improve brand reputation and show the value of customer insights, especially when utilizing effective customer satisfaction format and customer csat survey questions. Highlighting survey answers examples in your communications can celebrate customer contributions and motivate future participation. Personalizing follow-up messages demonstrates accountability, reassuring customers that their opinions genuinely matter to your organization. Building a Continuous Feedback Loop Building a continuous feedback loop is essential for organizations aiming to raise customer satisfaction and drive improvement. Implementing a systematic approach helps you gather and utilize customer insights effectively. Follow these steps to create your loop: Ask: Use user satisfaction surveys and customer satisfaction survey IT services to gather feedback right after interactions. Categorize: Analyze responses, including client service survey questions like “How satisfied are you with your help experience?” and utilize a survey satisfaction scale for clarity. Act: Implement changes based on feedback, using CSAT examples and sample customer service survey templates to guide improvements. Follow-up: Inform customers about actions taken, which builds trust and encourages loyalty. Regularly reviewing and adjusting your feedback strategies guarantees that you stay aligned with customer needs, nurturing a culture of continuous improvement. Frequently Asked Questions What Is the Best Way to Gather Customer Feedback? To gather customer feedback effectively, consider using surveys that include both structured and open-ended questions. Implement metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) for quantifiable insights. Make sure you collect feedback immediately after interactions to capture real-time sentiments. Keep surveys concise to avoid fatigue, and limit their frequency for better completion rates. This approach allows you to gain deeper insights into customer needs and improve their overall experience. What Are Four Methods Used to Collect Customer Feedback? To collect customer feedback, you can use various methods. First, consider in-person interviews, which allow for in-depth discussions. Second, online surveys can reach a broader audience, gathering quick responses. Third, social media monitoring helps track customer sentiment in real-time. Finally, focus groups enable you to engage with a small group, facilitating detailed insights. Each method has its strengths, so choose the ones that best align with your organization’s goals and customer base. What Are the 3 C’s of Customer Satisfaction? The 3 C’s of customer satisfaction are Consistency, Communication, and Care. Consistency guarantees reliable service, nurturing trust and encouraging repeat purchases. Communication involves providing timely responses and clear information, which can lead to positive recommendations from customers. Care focuses on personalized service and addressing individual needs, promoting loyalty and enhancing retention rates. What Is the 5 Point Scale for Customer Satisfaction Survey? The 5-point scale for customer satisfaction surveys ranges from 1, indicating very dissatisfied, to 5, which means very satisfied. This scale allows you to quantify feedback easily, making it simpler to analyze trends and pinpoint areas needing improvement. It helps reduce survey fatigue by offering straightforward options. Furthermore, higher average scores correlate with increased customer loyalty, as benchmarking against competitors becomes more feasible. Using this scale can improve your comprehension of customer satisfaction. Conclusion In conclusion, collecting effective customer feedback through surveys is essential for comprehending client needs and improving your business offerings. By designing clear, unbiased questions and timing your surveys appropriately, you can gather valuable insights. Implementing best practices and regularly analyzing results will help you make informed decisions. In the end, acting on this feedback encourages a continuous improvement cycle that boosts customer satisfaction and loyalty, ensuring your business adapts and thrives in a competitive marketplace. Image via Google Gemini This article, "Collecting Effective Customer Feedback Through Surveys" was first published on Small Business Trends View the full article

Collecting effective customer feedback through surveys is vital for any business aiming to improve its offerings. By crafting precise and unbiased questions, you can gather valuable insights that reflect customer needs. Timing is key; sending surveys shortly after customer interactions boosts relevance. A mix of quantitative and qualitative questions can provide a well-rounded view of sentiments. To truly improve your services, comprehension of how to analyze and act on this feedback is fundamental. What strategies can you implement to guarantee continuous improvement? Key Takeaways Define clear objectives for your survey to ensure focused and relevant questions. Use concise and unbiased questions to enhance clarity and improve response rates. Distribute surveys promptly after customer interactions to capture timely feedback. Combine quantitative and qualitative questions for a comprehensive understanding of customer insights. Regularly analyze and act on feedback to continuously improve customer satisfaction and loyalty. Importance of Customer Feedback in Business Customer feedback plays a crucial role in the success of any business, as it provides invaluable insights that can shape your strategies and improve your offerings. Utilizing tools like client satisfaction surveys and customer satisfaction surveys, you can gather data that reveals customer pain points and areas for improvement. Engaging with customer feedback not only improves client satisfaction but also boosts retention rates, potentially increasing profits considerably. You can achieve this by incorporating customer service survey questions and customer experience survey questions that target specific aspects of your service. In addition, using feedback survey questions helps identify trends and preferences, allowing you to adapt your products and services accordingly. Regularly collecting and analyzing customer feedback and surveys enables you to make informed decisions that promote customer loyalty, ensuring your business remains competitive in a constantly changing market. Embracing these customer satisfaction tools is crucial for long-term growth and success. Designing Effective Surveys for Customer Insights When designing effective surveys for customer insights, it’s essential to start with clear objectives that guide the entire process. To create a successful customer experience survey, consider the following elements: Define your goals: Identify what you want to learn from your customer satisfaction survey questions. Craft unbiased, concise questions: Guarantee clarity to avoid confusion, using a mix of structured and unstructured formats for deeper insights. Choose the right timing: Distributing your online customer satisfaction survey immediately after interactions can yield the most relevant feedback. Adapt and review regularly: Use client satisfaction survey best practices by updating your questions based on previous findings and shifting customer needs. Best Practices for Survey Implementation Implementing surveys effectively plays a key role in gathering valuable customer insights. To increase response rates, keep your customer survey concise with clear, unbiased questions. Allow participants to skip or provide additional input if needed. Timing is essential; send out your customer satisfaction survey form immediately after interactions, like post-support tickets or live chats, to capture relevant feedback. Combine quantitative guest satisfaction survey questions with qualitative open-ended questions for a well-rounded comprehension of customer sentiments. Establish a regular survey frequency to engage customers without overwhelming them, as excessive requests can lead to fatigue and unreliable data. Leverage the best customer satisfaction survey tools to streamline the feedback collection process. Use various channels, such as email and social media, to distribute your customer satisfaction tool survey effectively. For those wondering how to create a customer satisfaction survey, following these customer survey best practices will guarantee you gather meaningful insights. Analyzing and Interpreting Survey Results Analyzing and interpreting survey results is crucial for grasping customer perceptions and experiences. To effectively assess feedback from your customer satisfaction survey, consider these four steps: Quantify Responses: Use metrics like Net Promoter Score (NPS) and the CSAT survey questionnaire to gauge overall sentiment. Interpret Open-Ended Responses: Identify common themes to uncover deeper insights that may highlight areas for improvement. Segment Results: Analyze feedback by demographics or product lines to tailor improvements that meet distinct customer needs. Track Changes Over Time: Regularly review and compare survey data to assess shifts in customer satisfaction, which can inform strategic decisions. Acting on Customer Feedback for Improvement When you receive customer feedback, acting on it effectively is essential for your business’s growth. Implementing changes based on this input not just improves your services but additionally builds customer trust and loyalty. To maximize the impact, you should communicate the outcomes of these changes clearly, ensuring customers know their voices matter and that you’re committed to improvement. Implementing Changes Effectively Acting on customer feedback for improvement is essential for any business aiming to raise its products and services. To implement changes effectively, follow these steps: Ask: Use a customer satisfaction survey or client satisfaction survey template to gather insights. Categorize: Organize feedback into actionable items based on demographics or product lines, using CSAT questions to pinpoint areas of focus. Act: Apply improvements, leveraging a customer service satisfaction survey questions template to guarantee your actions align with customer expectations. Follow-up: Implement a continuous monitoring system, utilizing a customer satisfaction form to track the impact of changes and maintain engagement with clients. This structured approach improves the client experience, guaranteeing that feedback is valued and acted upon, eventually driving customer satisfaction. Communicating Outcomes Clearly Effective communication of the outcomes derived from customer feedback is crucial for promoting trust and loyalty among your clientele. When using a guest satisfaction survey or an online client satisfaction survey, it’s important to share how you’ve acted on feedback. Following the A.C.A.F. feedback loop, inform customers about changes made in response to their questionnaire related to customer satisfaction. Regular updates improve brand reputation and show the value of customer insights, especially when utilizing effective customer satisfaction format and customer csat survey questions. Highlighting survey answers examples in your communications can celebrate customer contributions and motivate future participation. Personalizing follow-up messages demonstrates accountability, reassuring customers that their opinions genuinely matter to your organization. Building a Continuous Feedback Loop Building a continuous feedback loop is essential for organizations aiming to raise customer satisfaction and drive improvement. Implementing a systematic approach helps you gather and utilize customer insights effectively. Follow these steps to create your loop: Ask: Use user satisfaction surveys and customer satisfaction survey IT services to gather feedback right after interactions. Categorize: Analyze responses, including client service survey questions like “How satisfied are you with your help experience?” and utilize a survey satisfaction scale for clarity. Act: Implement changes based on feedback, using CSAT examples and sample customer service survey templates to guide improvements. Follow-up: Inform customers about actions taken, which builds trust and encourages loyalty. Regularly reviewing and adjusting your feedback strategies guarantees that you stay aligned with customer needs, nurturing a culture of continuous improvement. Frequently Asked Questions What Is the Best Way to Gather Customer Feedback? To gather customer feedback effectively, consider using surveys that include both structured and open-ended questions. Implement metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) for quantifiable insights. Make sure you collect feedback immediately after interactions to capture real-time sentiments. Keep surveys concise to avoid fatigue, and limit their frequency for better completion rates. This approach allows you to gain deeper insights into customer needs and improve their overall experience. What Are Four Methods Used to Collect Customer Feedback? To collect customer feedback, you can use various methods. First, consider in-person interviews, which allow for in-depth discussions. Second, online surveys can reach a broader audience, gathering quick responses. Third, social media monitoring helps track customer sentiment in real-time. Finally, focus groups enable you to engage with a small group, facilitating detailed insights. Each method has its strengths, so choose the ones that best align with your organization’s goals and customer base. What Are the 3 C’s of Customer Satisfaction? The 3 C’s of customer satisfaction are Consistency, Communication, and Care. Consistency guarantees reliable service, nurturing trust and encouraging repeat purchases. Communication involves providing timely responses and clear information, which can lead to positive recommendations from customers. Care focuses on personalized service and addressing individual needs, promoting loyalty and enhancing retention rates. What Is the 5 Point Scale for Customer Satisfaction Survey? The 5-point scale for customer satisfaction surveys ranges from 1, indicating very dissatisfied, to 5, which means very satisfied. This scale allows you to quantify feedback easily, making it simpler to analyze trends and pinpoint areas needing improvement. It helps reduce survey fatigue by offering straightforward options. Furthermore, higher average scores correlate with increased customer loyalty, as benchmarking against competitors becomes more feasible. Using this scale can improve your comprehension of customer satisfaction. Conclusion In conclusion, collecting effective customer feedback through surveys is essential for comprehending client needs and improving your business offerings. By designing clear, unbiased questions and timing your surveys appropriately, you can gather valuable insights. Implementing best practices and regularly analyzing results will help you make informed decisions. In the end, acting on this feedback encourages a continuous improvement cycle that boosts customer satisfaction and loyalty, ensuring your business adapts and thrives in a competitive marketplace. Image via Google Gemini This article, "Collecting Effective Customer Feedback Through Surveys" was first published on Small Business Trends View the full article