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In today’s competitive digital environment, hiring a video editor can greatly influence your content’s effectiveness. A professional editor not just improves the visual quality but also saves you time, allowing you to concentrate on storytelling. They bring advanced tools and creative expertise that raise your brand’s appeal. If you’re aiming for consistent output and better audience engagement, comprehending the specific benefits of a video editor is vital. Let’s explore these important reasons further. Key Takeaways Professional video editors transform raw footage into polished content, enhancing visual storytelling and brand perception. Hiring an editor saves you time, allowing you to focus on creating more content and maintaining a consistent posting schedule. Expert editing improves video quality through advanced techniques like color grading and sound design, elevating your production standards. A video editor shapes narratives that resonate with your audience, creating emotional connections and enhancing viewer retention. Access to advanced tools and resources through professional editors ensures your content stands out in a crowded digital space. Professional Quality That Stands Out When you invest in professional video editing, you transform raw footage into a polished masterpiece that captures your audience’s attention. Utilizing video editing services near me connects you with talented freelance video editors who specialize in enhancing visual storytelling. These professionals employ the latest tools and techniques, ensuring your travel videos feature lively footage and seamless shifts. By delivering consistent quality, they help maintain your unique identity and cultivate brand trust among viewers. Furthermore, expert editors focus on cuts, color grading, and sound design, meeting industry standards to give you a competitive edge in the crowded digital space. In the competitive travel vlogging market, high-quality videos greatly impact viewer engagement and retention, making a professional video editor service a valuable investment. Time Efficiency In terms of video editing, time efficiency is essential for creators like you. By hiring a professional video editor, you can save valuable hours that would otherwise be spent on complex editing tasks, allowing you to focus on creating more content. With streamlined editing processes, you’ll not just meet deadlines but likewise maintain a consistent posting schedule that keeps your audience engaged. Save Valuable Time Outsourcing video editing can markedly save you valuable time, allowing you to concentrate on other vital aspects of your content creation. When you hire a video editor, you benefit from their advanced skills, which enable them to complete tasks in a fraction of the time it would take you. This efficiency not just streamlines your workflow but also leads to quicker video releases, keeping your audience engaged. By collaborating with a video editing agency, you guarantee a consistent output of high-quality content, fundamental in today’s fast-paced digital environment. With more time on your hands, you can explore new ideas and focus on enhancing your overall content strategy, eventually improving your engagement and growth. Search for a video editor near me to get started. Streamlined Editing Processes Streamlined editing processes are crucial for maximizing time efficiency in video production. When you hire professional video editors, they leverage established workflows and quality control measures, allowing them to complete video editing work much faster than amateurs. This means you can focus on generating new ideas and filming, rather than getting bogged down in the editing process. By outsourcing to video editors for hire or considering remote video editing jobs, you free up valuable time for other important activities, like engaging with your audience. Plus, streamlined processes help minimize bottlenecks, ensuring a consistent output of high-quality videos that can keep up with the fast-paced digital environment. In the end, efficiency in editing leads to improved productivity and growth for your content. Focus on Content Creation Focusing on content creation is essential for maximizing your effectiveness as a video producer. By hiring a professional video editor, you can save valuable time and improve your creative output. Here’s how outsourcing video editing can help: Benefits Details Impact on Engagement Time Efficiency Professional editors complete tasks quickly Timely content delivery Consistency Maintain high-quality video output Better audience retention Innovation Frees mental energy for storytelling improvements Increased viewer engagement Streamlined Workflow Efficient processes reduce turnaround time Improved channel relevance Focus on Content Creation More time for exploring new ideas and experiences Growth in creative content In today’s competitive environment, prioritizing content creation over video editing can greatly raise your work and lead to more opportunities in video editor jobs and freelance video editing. Creative Storytelling In terms of creative storytelling, video editors play an essential role in shaping narratives that resonate with audiences. They employ narrative crafting techniques and emotional connection strategies to guarantee the story flows seamlessly, enhancing viewer engagement. Narrative Crafting Techniques Creative storytelling in video editing plays a critical role in shaping how audiences perceive and engage with content. A skilled video editor is needed to craft compelling narratives that resonate with viewers, enhancing their overall experience. Effective narrative crafting involves techniques like pacing, thematic continuity, and character development, which create a cohesive story arc from raw footage. Incorporating visual metaphors and symbolism deepens comprehension, whereas strong opening hooks and climactic moments boost viewer retention rates. For those seeking video editing jobs, honing these techniques increases employability, as companies look for editors who can uplift content. If you’re considering video editor hiring, focus on their ability to create well-edited narratives that captivate audiences and encourage sharing across social media platforms. Emotional Connection Strategies To create a strong emotional connection with viewers, video editors must skillfully employ various storytelling strategies that resonate on a personal level. By weaving personal narratives, you can evoke emotions that promote deeper connections and improve audience engagement. Well-crafted stories greatly boost viewer retention, as studies show that emotionally resonant content leads to higher shares and comments. Effective techniques, such as pacing and sound design, heighten the impact of key moments, creating memorable experiences. Incorporating relatable characters in travel videos strengthens emotional ties, driving loyalty. Utilizing narrative structures that emphasize conflict and resolution makes your content compelling, ensuring the audience remains invested. If you’re seeking freelance video editing jobs or know a video editor wanted, consider hiring YouTube video editors for hire who excel in this area. Consistent Output Consistent output is crucial for engaging your audience effectively, as regular uploads can greatly boost viewer retention—by as much as 54% on platforms like YouTube. By hiring a remote video editor, you can guarantee your content aligns with your channel’s style and tone, promoting brand identity. Professional editors maintain established workflows and quality control processes that assure polished videos, enhancing the viewer experience. This consistency not only builds a loyal audience but also increases the chances of subscribers returning for new content, leading to a 64% rise in channel growth. By outsourcing your video editing tasks, you can maintain a steady stream of high-quality content, fundamental in today’s fast-paced digital environment. Explore video editing vacancy opportunities to find the right freelance video editor jobs. Access to Advanced Tools and Resources Accessing advanced tools and resources can greatly improve your video production quality, allowing you to create compelling content that resonates with your audience. With professional Adobe video editing firms, you gain access to: State-of-the-art software for color grading and special effects Licensed music and high-quality stock footage Innovative techniques that elevate storytelling Faster workflows without sacrificing quality These resources are vital, especially for those pursuing video editor jobs remote or freelance video opportunities. By leveraging these advanced tools, experienced editors can deliver visually stunning content that stands out in a crowded digital environment. If you’re exploring online video editing jobs, grasping the value of these resources will greatly boost your competitive edge and improve your overall production quality. Enhance Your Brand’s Visual Appeal Improving your brand’s visual appeal is crucial in today’s competitive environment, where first impressions can greatly influence consumer decisions. High-quality video editing captures viewer attention, boosting your brand perception through polished content. By integrating specific colors, logos, and styles, you cultivate trust and recognition, making your brand more memorable. Professional editors employ advanced techniques like color correction and smooth shifts, elevating production quality beyond amateur efforts and providing a competitive edge. Engaging storytelling through expertly edited videos resonates with your target audience, leading to higher engagement rates and emotional connections. If you need a video editor, searching for “video editing near me” can help you find the right professional to improve your brand’s visual narrative, similar to those in video editor jobs USA. Focus on Content Creation When you hire a video editor, you’re not just delegating tasks; you’re creating an opportunity to improve your content creation process considerably. By outsourcing the technical aspects of editing, you can focus on storytelling and connecting with your audience, which is crucial in today’s competitive environment. Here’s how a freelance videographer editor can help: Spend more time generating fresh ideas. Improve the overall quality of your videos. Increase your output, which can grow your subscriber count. Guarantee timely delivery of high-quality content. Whether you choose a video editor remote part time or engage in online video editing work, you’ll find that investing in professional editing allows you to maximize your creative potential and stay relevant in the digital world. Frequently Asked Questions Why Do You Need a Video Editor? You need a video editor to improve the quality of your content. They apply techniques like color correction and sound design, making your videos more engaging. By hiring an editor, you save time, allowing you to focus on creating more content. Skilled editors excel in storytelling, helping you connect with your audience. They likewise have access to advanced tools that can enhance your production value, ensuring your videos maintain a consistent identity and messaging. Are Video Editors in Demand Right Now? Yes, video editors are in high demand right now. With platforms like YouTube and TikTok booming, businesses and content creators seek skilled editors to improve their video quality. Statistics show that video content will account for over 82% of internet traffic by 2025, emphasizing the need for professional editing. Furthermore, the rise of remote work has increased freelance opportunities, making video editing an essential skill in today’s digital marketing environment. Why Is Video Editing so Important? Video editing is essential as it transforms raw footage into engaging content that captures viewer attention. By enhancing storytelling through techniques like color grading and sound design, you create a cohesive narrative that resonates with audiences. High-quality editing improves search engine rankings by boosting viewer retention and watch time, making your videos more discoverable. Access to advanced tools and skills additionally raises production value, helping your content stand out in a competitive environment. What Are the Benefits of Video Editing? Video editing offers several benefits that improve content quality and viewer engagement. You can enhance visual appeal through color correction and smooth shifts, which positively impacts brand perception. Furthermore, efficient editing saves you time, allowing you to focus on content creation. Skilled editors can craft compelling narratives that resonate with audiences, nurturing emotional connections. Ultimately, properly edited videos can improve search engine optimization, increasing discoverability and driving more traffic to your content. Conclusion In summary, hiring a video editor is a strategic move for anyone looking to improve their content. With professional quality, time efficiency, and access to advanced tools, you can enhance your brand’s visual appeal. A skilled editor additionally aids in creative storytelling and guarantees consistent output, which is vital for audience retention. By focusing on content creation, you maximize your potential and strengthen your brand’s presence in a competitive environment. Investing in professional editing is fundamental for success. Image via Google Gemini This article, "7 Reasons You Need a Video Editor Today" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Apple just announced new Mac products, and among them is a new M5 MacBook Air. As is often the case after such announcements, the previous model is starting to get some discounts: The 15-inch M4 MacBook Air with 16GB Unified Memory and 256GB SSD Storage is currently $999, a $200 discount we haven't seen since January, according to price-tracking tools. Even at full price, this M4 offers remarkable value for your money, even compared to earlier models. 15-inch M4 MacBook Air 15.3-inch Liquid Retina Display, 16GB Unified Memory, 256GB SSD Storage, 12MP Center Stage Camera. $999.00 at Amazon $1,199.00 Save $200.00 Get Deal Get Deal $999.00 at Amazon $1,199.00 Save $200.00 Although this is the entry-level MacBook Air (albeit with a larger screen size), it comes with 16GB of RAM, twice what the previous generation's basic model came with. This is enough to take on intensive applications right now and for many years to come. It is equipped with a 15.3-inch "Liquid Retina" display with a resolution of 2,560 by 1,664, a P3 wide color gamut, and a maximum brightness of 500 nits. You'll also get an excellent backlit keyboard with Touch ID, Wi-Fi 6E support, and great speakers and microphones. The 12MP camera comes with Center Stage, a feature that debuted on iPads and on the M4 MacBook Pro. It allows the camera to follow your face as you move around the frame during video calls. There are two Thunderbolt 4 USB-C ports, which means you can extend to up to two 6K external monitors. For a "basic" laptop, the 15-inch M4 MacBook Air is arguably better than it needed to be, and is a much better value than the Pro, according to Lifehacker Senior Tech Editor Jake Peterson. If you factor in the discount, it really is the best MacBook for most people. If you would prefer other storage, RAM, or size models, they'll likely also go on sale soon. But if this 15-inch is the one you've been eyeing, it's a good time to snatch it up. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $119.00 (List Price $179.00) Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 512GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, Black — $899.99 (List Price $1,199.99) Samsung Galaxy Buds 4 AI Noise Cancelling Wireless Earbuds + $20 Amazon Gift Card — $179.99 (List Price $199.99) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Soundbar — $99.99 (List Price $119.99) Deals are selected by our commerce team View the full article

Construction projects involve hundreds of cost decisions long before a building takes shape. Materials must be measured, budgets must be forecast and contracts must align with the real scope of work. Quantity surveying sits at the centre of those decisions, helping project teams translate drawings and specifications into reliable cost control throughout the construction lifecycle. What Is Quantity Surveying In Construction? Quantity surveying in construction is the professional practice of measuring, estimating and controlling project costs from early planning through final account settlement. It involves preparing cost plans, producing bills of quantities, managing tendering and monitoring project expenditure during construction. Quantity surveying ensures materials, labour and contract costs are accurately quantified so projects can be priced, procured and delivered within an agreed construction budget. ProjectManager is an award-winning construction project management software that excels at resource planning, cost tracking and project reporting thanks to robust features such as timesheets, workload charts and real-time dashboards and reports. Get started for free today. /wp-content/uploads/2022/07/construction-gantt-resources-costs-150-CTA-BUTTON-1.jpgLearn more Why Is Quantity Surveying Important In Construction? Managing costs is one of the hardest parts of delivering a construction project, and quantity surveying provides the structure needed to do it properly. By measuring quantities, preparing cost plans and managing the bill of quantities during procurement and construction, quantity surveying helps teams forecast realistic budgets and track spending as work progresses. When done well, it protects profit margins, supports fair tendering and keeps the project financially stable. Without strong quantity surveying, estimates become unreliable, costs drift and disputes over payments and variations quickly emerge. When Does Quantity Surveying Occur? Long before contractors arrive on site, quantity surveying begins alongside early project planning and design development. As drawings evolve, quantity surveyors prepare cost plans, measure quantities and help shape procurement strategies before tendering starts. Their work continues through contractor selection, contract administration and interim valuations during construction. The quantity surveying process only concludes after the construction closeout phase, once the project reaches completion and the final account is agreed, ensuring every cost, variation and payment is properly reconciled. /wp-content/uploads/2023/03/Bill-of-quantities-template.jpg Get your free Bill Of Quantities Template Use this free Bill Of Quantities Template for Excel to manage your projects better. Download Excel File What Is a Quantity Surveyor? A quantity surveyor is a construction professional responsible for managing project costs and financial performance throughout the building lifecycle. In the quantity surveying process, the surveyor focuses on measuring work quantities, preparing cost estimates, supporting procurement and monitoring project spending to ensure construction projects are delivered within the agreed budget and contractual framework. From the earliest design discussions to the final account settlement, a quantity surveyor helps the project team understand what the work will cost and how spending will be controlled. Quantity surveying connects drawings, specifications, procurement decisions and on-site progress with the financial side of construction so the project remains commercially viable. Measure construction quantities from architectural and engineering drawings to prepare accurate bills of quantities that contractors use when pricing work during the tendering process. Develop detailed cost plans during early project stages to forecast the total construction budget and guide design decisions that affect project cost. Prepare and manage tender documents, analyse contractor bids and support procurement by comparing pricing submissions against the bill of quantities. Track project costs during construction by reviewing contractor payment applications, verifying completed work quantities and issuing interim valuations for certified payments. Assess variations caused by design changes, scope adjustments or site conditions and calculate the financial impact on the construction contract. Support contract administration by interpreting cost-related contract clauses and maintaining accurate financial records throughout the construction programme. Prepare and negotiate the final account at project completion, ensuring all variations, payments and contractual cost adjustments are fully reconciled. Who Else Participates in the Quantity Surveying Process? Although quantity surveying is led by the quantity surveyor, the process depends on collaboration across the entire project team. Cost planning, procurement decisions and contract administration rely on input from designers, contractors and project managers who provide the technical, scheduling and operational information needed to manage construction costs accurately. Project manager: Oversees the construction project and coordinates scope, schedule and budget decisions that directly influence quantity surveying and cost control. Architect: Develops the building design and technical drawings that quantity surveyors measure to prepare cost plans and bills of quantities. Structural and engineering consultants: Provide detailed technical designs and specifications that affect material quantities, construction methods and overall project cost. Main contractor: Prices the bill of quantities during tendering and later submits payment applications and variation claims during construction. Client or employer: Defines the project requirements, approves budgets and ultimately relies on quantity surveying to maintain financial oversight. Quantity Surveying Process The quantity surveying process follows a structured path that starts with early financial feasibility and continues through procurement and contractor selection. Each stage connects design decisions, cost planning and procurement so the project can move forward with reliable financial information. 1. Project Cost Feasibility At the earliest stage of quantity surveying, the team evaluates whether the proposed construction project is financially viable. Initial project information, conceptual designs and rough quantity estimates are used to produce high-level cost forecasts. This feasibility analysis helps the client understand whether the project budget aligns with expected construction costs before detailed design work begins. 2. Cost Planning Once the project moves beyond early feasibility, quantity surveying focuses on developing structured cost plans that align the evolving design with the available construction budget. Cost planning breaks the project into cost elements such as structure, finishes and building services. These plans guide design decisions and help prevent the project scope from exceeding budget. /wp-content/uploads/2024/02/construction-budget-for-excel-screenshot-600x160.pngProjectManager’s construction budget template for Excel 3. Quantity Takeoff and Measurement As technical drawings become more detailed, quantity surveying involves carefully measuring the materials and work required to deliver the project. Quantity takeoff converts architectural and engineering drawings into measurable units such as concrete volume, steel weight or wall area. Accurate measurement ensures construction costs are based on real project quantities. 4. Bill of Quantities Preparation After quantities are measured, quantity surveying produces a bill of quantities that lists all measurable construction work required for the project. The document organises items by trade and work category so contractors can price them consistently during tendering. A clear bill of quantities improves pricing transparency and simplifies cost comparison. /wp-content/uploads/2023/03/bill-of-quantities-template-1-600x293.jpgProjectManager’s bill of quantities template for Excel 5. Tendering and Contractor Selection During procurement, quantity surveying supports the tendering process by issuing tender documents that include drawings, specifications and the bill of quantities. Contractors submit bids based on these documents, allowing the project team to compare pricing across bidders. This process helps the client select a contractor whose proposal aligns with budget, scope and programme expectations. 6. Cost Control During Construction Once construction begins, quantity surveying shifts toward monitoring project costs as work progresses on site. The quantity surveyor reviews contractor payment applications, verifies completed quantities and prepares interim valuations tied to the construction programme. This ongoing oversight ensures project spending stays aligned with the approved cost plan and contractual payment terms. 7. Variation Cost Management Design revisions, site conditions and scope adjustments often introduce variations during construction, which makes variation management a critical part of quantity surveying. Each change must be measured, priced and documented against the contract. By evaluating variation costs early, the project team can understand financial impacts and prevent uncontrolled budget increases. 8. Final Account Settlement As the project approaches completion, quantity surveying focuses on closing the financial side of the construction contract. The final account process reconciles all project costs, including interim payments, approved variations and contract adjustments. Once both parties agree on the final account, the project’s total construction cost is formally confirmed. Quantity Surveying Outcomes Every stage of quantity surveying produces documents that guide financial decisions throughout the construction lifecycle. These outcomes translate drawings, specifications and project scope into measurable cost information the project team can actually use. From early cost estimates to the bill of quantities used for tendering, these outputs form the financial backbone of construction procurement and cost control. 1. Cost Estimates Construction cost estimates are early financial forecasts developed during quantity surveying to predict how much a construction project is likely to cost. They combine project scope, measured quantities, labour assumptions and material pricing to approximate the total construction budget. /wp-content/uploads/2022/01/Construction-Estimate-Template-600x331.jpgProjectManager’s construction estimate template for Excel As design information improves, estimates become progressively more accurate and support better planning decisions. Preliminary estimates: Early-stage cost forecasts prepared from limited project information to evaluate feasibility and guide initial budgeting decisions. Concept estimates: Cost estimates based on conceptual design information that refine early budget expectations as project scope becomes clearer. Detailed cost estimates: Comprehensive cost estimates developed from detailed drawings and specifications to support procurement and contractor tendering. 2. Cost Plan A cost plan is a structured financial breakdown of a construction project that distributes the total budget across major building elements such as structure, finishes and building services. Developed during quantity surveying, the cost plan connects the evolving design with the approved construction budget so project teams can monitor affordability as planning progresses. Within the quantity surveying process, the cost plan acts as the financial benchmark that guides design development and procurement decisions. It allows the project team to compare estimated costs against the available budget at each design stage. Without a reliable cost plan, construction projects risk uncontrolled scope growth, inaccurate tender pricing and serious cost overruns. 3. Bill of Quantities A bill of quantities is a detailed document produced during quantity surveying that lists measurable construction work items and their associated quantities. Organised by trade or work category, it allows contractors to price each item consistently during tendering. The bill of quantities translates drawings and specifications into measurable units used for pricing construction work. In the quantity surveying process, the bill of quantities provides the standard structure contractors use to submit competitive bids. Because each bidder prices the same measured quantities, the project team can compare tenders more accurately. It also supports cost control during construction by providing a reference for valuing completed work and assessing variations. 4. Tender Documents and Bid Evaluations During procurement, quantity surveying produces structured tender documents that allow contractors to price the project consistently and transparently. These documents typically include drawings, specifications and the bill of quantities. /wp-content/uploads/2024/10/bid-proposal-template-screenshot-600x520.pngProjectManager’s bid proposal template for Word Once bids are submitted, the quantity surveyor evaluates contractor pricing, identifies cost differences and prepares analysis reports that help the client select the most commercially suitable contractor. Tender documentation: Package of drawings, specifications and bill of quantities issued to contractors for pricing construction work. Bid comparison reports: Analytical reports comparing contractor pricing submissions line-by-line to identify differences, risks and cost anomalies. Tender evaluation summaries: Structured summaries explaining contractor bids, commercial risks and pricing observations for informed procurement decisions. Cost recommendations for contract award: Quantity surveyor guidance recommending the contractor whose bid best aligns with project budget and scope. 5. Cash Flow Forecasts Planning how project funds will be spent over time is another outcome of quantity surveying. Cash flow forecasts estimate when construction costs will occur based on the programme and payment structure. These forecasts help clients prepare funding strategies, manage financing requirements and ensure sufficient liquidity to meet contractor payments throughout the construction phase. Expected monthly expenditures: Forecasted construction spending each month based on project progress, measured quantities and contractor payment timelines. Payment schedules: Planned schedule showing when contractor payments will occur according to interim valuations and contract terms. Funding requirements: Projected financial resources the client must secure to meet construction payment obligations during the programme. 6. Interim Valuations As construction progresses, quantity surveying produces interim valuations to determine how much the contractor should be paid for completed work. These valuations measure the work delivered during a specific period, apply contract pricing and calculate the payment due. Interim valuations maintain cash flow for the contractor while keeping project payments aligned with actual progress. Amount of work completed: Measured portion of construction work finished on site during the current valuation period. Value of work performed: Monetary value of completed construction work calculated using contract rates and measured quantities. Payment due for the period: Certified payment owed to the contractor based on the interim valuation assessment. 7. Variation Cost Assessments Changes during construction often affect quantities, materials or the scope of work, making variation cost assessments a core output of quantity surveying. When variations arise, the quantity surveyor measures the change, applies contract pricing and calculates its financial impact. /wp-content/uploads/2021/02/Change-Order-Screenshot-600x475.jpgProjectManager’s change order template for Excel This process ensures design changes, unforeseen conditions and scope adjustments are properly documented and reflected in the construction contract value. Cost impact analysis: Evaluation of how a proposed variation affects labour, materials and the overall construction budget. Adjusted quantities: Revised measurements reflecting scope changes so the bill of quantities remains accurate after approved variations. Updated contract values: Revised contract sum reflecting approved variations, ensuring the project’s financial records remain accurate. 8. Cost Reports Throughout construction, quantity surveying generates cost reports that keep the client and project team informed about financial performance. These reports compare the approved cost plan with current project spending, highlight emerging risks and track variations affecting the budget. Regular reporting helps stakeholders understand whether the project remains financially aligned with the original cost expectations. Cost value reconciliation report: Report comparing planned project costs against actual spending to monitor financial performance during construction. Variation cost report: Summary report tracking approved and pending variations and their cumulative impact on the contract value. Budget status report: Financial report showing remaining budget, committed costs and projected final construction expenditure. 9. Final Account The final account is the comprehensive financial statement that confirms the total construction cost once the project is completed. It reconciles the original contract sum with all interim payments, approved variations and contractual adjustments recorded during construction. This document establishes the final amount payable under the construction contract. Within the quantity surveying process, the final account represents the formal closure of the project’s financial administration. It ensures both client and contractor agree on the definitive construction cost and that all contractual payments, variations and adjustments have been fully resolved before the project is financially closed. How ProjectManager Helps with Construction Cost Management ProjectManager is designed to allow construction project managers to create detailed project plans, allocate resources for the execution of tasks, create construction budgets and compare estimated costs against actual project costs in real-time dashboards and reports to identify cost overruns and financial risks before they become a threat to projects. ProjectManager is online construction project management software that empowers teams to plan, manage and track their projects in real time. We connect architects and engineers in the office with your work crew on the job site so they can share files and comments to foster better collaboration. Get started with ProjectManager today for free. The post Quantity Surveying in Construction: Process, Outcomes & Roles appeared first on ProjectManager. View the full article

The U.S. stock market is rebounding Wednesday from two days of punishing swings after oil prices stopped spiking and reports gave encouraging updates on the economy. The S&P 500 rose 0.6% in midday trading and is on track to claw back most of its loss since the war with Iran began. The Dow Jones Industrial Average was up 237 points, or 0.5%, as of 11:15 a.m. Eastern time, and the Nasdaq composite was 1.1% higher. The strength followed a scary start to Wednesday, when South Korea’s Kospi stock index plunged 12.1% for its worst day in history. Uncertainty about the war has sent prices in financial markets careening up and down hour by hour this week, with most taking their cues from what the price of oil is doing. Oil prices moderated as trading moved westward from Seoul and the rest of Asia to Europe. After briefly topping $84 per barrel, the price for a barrel of Brent crude, the international standard, eased back to $81.49, a 0.1% rise. A barrel of benchmark U.S. crude fell 0.6% to $74.11. Stocks also got a boost from increased hopes for the U.S. economy. One report said growth for U.S. businesses in the real estate, financial and other services industries accelerated last month at the fastest pace since the summer of 2022. Encouragingly for inflation, it also said prices for such businesses are increasing at a slower rate, at least before the war with Iran began. A second report suggested U.S. employers outside of the government picked up their hiring last month. That could be a hopeful signal for the more comprehensive report coming Friday from the U.S. government about the strength of the job market. In financial markets, worries are centered on how long the war with Iran could last, how high inflation will go because of more expensive oil and how much corporate profits will sink because of it. The U.S. stock market has a history of shaking off military conflicts in the Middle East relatively quickly, though that comes with a caveat that oil prices don’t jump too high. That has some professional investors suggesting patience through the volatility, at least when it comes to financial markets. Not everyone is so optimistic, though. “I think the Iran situation is getting out of hand, and I think that U.S. President Donald The President miscalculated enormously,” said Francis Lun, CEO of Venturesmart Asia. “The situation is very grim.” On Wall Street, a mix of companies helped drive Wednesday’s rebound. Stocks enmeshed in the crypto industry climbed as bitcoin’s price rebounded back toward $73,000. Coinbase Global jumped 14.5%, and Robinhood Markets rallied 8.8%. Retailers and travel companies also strengthened with hopes that a solid economy and an easing for jumps in gasoline prices will mean their customers may have more to spend. Ross Stores climbed 7.2% after it also reported better profit and revenue for the latest quarter than analysts expected and said it’s entering 2026 with “solid momentum.” Expedia Group rose 3.9%. Big Tech stocks, meanwhile, were the strongest forces lifting the market. Nvidia added 1.2%, and Amazon rose 3.5%. Because they’re among the biggest stocks in the U.S. market in terms of total value, their movements carry more weight on the S&P 500. In stock markets abroad, indexes rebounded in Europe following sharp drops in Asia. France’s CAC 40 rose 1.2%, and Germany’s DAX climbed 1.8%. That followed losses of 2% for Hong Kong’s Hang Seng and 3.6% for Japan’s Nikkei 225, along with Seoul’s historic plunge. In the bond market, Treasury yields ticked higher after jumping early in the week with worries about worsening inflation. The yield on the 10-year Treasury rose to 4.07% from 4.06% late Tuesday. Wednesday’s strong reports on the economy were welcome news for the Federal Reserve, whose job it is to keep the U.S. job market healthy and inflation low. The Fed’s job has become more difficult because of the jump in oil prices, which is pushing upward on already high inflation. The Fed could keep interest rates high to keep a lid on inflation. But high interest rates would also keep borrowing costs more expensive for U.S. households and companies, grinding down on the economy. The central bank had earlier been on track to resume its cuts to interest rates later this year, in hopes of giving a boost to the job market and economy. Because of the war, traders are pushing back their forecasts for when the Fed could begin cutting rates again. —Stan Choe, AP business writer AP Writers Matt Ott, Kim Tong-hyung and Elaine Kurtenbach contributed View the full article

E-commerce personalization involves tailoring the online shopping experience to match individual customer preferences and behaviors. By analyzing past purchases and browsing habits, businesses can provide customized recommendations that improve user engagement. This practice is critical, as a significant portion of consumers now expect personalized interactions. Comprehending how to effectively implement these strategies can lead to increased sales and customer loyalty. So, what specific approaches can you take to optimize your personalization efforts? Key Takeaways E-commerce personalization tailors online shopping experiences using customer data, enhancing engagement and satisfaction. It significantly boosts conversion rates, with 80% of consumers more likely to purchase from personalized experiences. Personalized product recommendations can increase purchase likelihood by up to 80%, driving sales and customer loyalty. Businesses that implement effective personalization strategies often see revenue growth, with 93% of B2B professionals reporting positive results. Lack of personalization can deter 66% of consumers from making purchases, highlighting its critical importance in e-commerce. Understanding E-Commerce Personalization Comprehending e-commerce personalization is essential for any business looking to thrive in today’s digital marketplace. E-commerce personalization customizes online shopping experiences to individual customers by utilizing data from past purchases and browsing behavior. This means you can display relevant content and product recommendations that resonate with your audience. For instance, ecommerce personalization examples include personalized product suggestions and dynamic content that adapts based on demographics and preferences. Approximately 71% of consumers expect these customized experiences, illustrating the demand for ecommerce customization and personalization. Implementing personalization software for ecommerce can improve customer satisfaction and engagement, resulting in higher conversion rates and reduced cart abandonment. Significantly, 66% of consumers are deterred from purchasing when content lacks personalization. Importance of Personalization in E-Commerce Personalization in e-commerce is more than just a trend; it’s a strategic necessity for businesses aiming to thrive in a competitive environment. By utilizing e-commerce personalization, you can improve customer experiences through customized product recommendations based on individual preferences and browsing behavior. Research shows that 80% of consumers are more likely to purchase when brands offer personalized experiences, highlighting the vital role of customization in e-commerce. Furthermore, 66% of consumers are deterred by non-personalized content, making customized strategies fundamental for conversion rates. Approximately 65% of customers remain loyal to businesses that provide personalized experiences, which underscores the importance of nurturing long-term relationships. Even in B2B markets, 93% of professionals report revenue growth from effective personalization efforts, demonstrating that both B2C and B2B markets increasingly expect personalized interactions. In short, embracing e-commerce product personalization can greatly impact your business success. Examples of E-Commerce Personalization When you explore e-commerce personalization, you’ll find various effective strategies that can considerably improve the shopping experience. One popular method is customized product recommendations based on your browsing history, which can boost conversion rates by up to 80%. Personalized homepages also augment user engagement by displaying content relevant to your past interactions, leading to higher retention rates. Another effective strategy is cart abandonment emails, reminding you of items left in your cart and recovering nearly 10% of lost sales. Dynamic content, such as website banners that change according to your demographics and behavior, can increase click-through rates by 25%. In addition, targeted discounts based on your purchase history can raise average order values by up to 15%. These examples of customization in e-commerce illustrate how personalization can create a more engaging and profitable shopping experience on your favorite ecommerce sites. How to Implement Personalization Strategies To successfully implement personalization strategies in e-commerce, businesses must start by analyzing customer data, which includes browsing history and past purchases. This analysis allows you to create customized product recommendations that improve user engagement. Segmenting your audience into smaller groups based on demographics and behavior can lead to more targeted marketing experiences, greatly boosting customer loyalty. Consider these key strategies: Utilize dynamic content for personalized landing pages and product displays. Employ targeted email campaigns featuring bespoke offers and reminders. Monitor metrics like conversion rates and average order value. Regularly adjust strategies based on performance data. Cultivate stronger connections by comprehending individual customer preferences. Benefits of E-Commerce Personalization E-commerce personalization offers significant advantages that can transform the way businesses interact with customers. By customizing experiences and recommendations, you can increase conversion rates by up to 80%. This personalization cultivates deeper connections, leading to a 65% boost in customer loyalty, which is crucial in today’s competitive market. Moreover, B2B professionals report a remarkable 93% revenue growth from personalized marketing efforts, highlighting the financial benefits of these customized experiences. When you provide personalized product recommendations, you can raise the average order value (AOV) by 10-30%, as customers are more likely to purchase related items. In addition, about 66% of consumers are deterred from buying when faced with non-personalized content, emphasizing the critical need for customized experiences that meet modern buyer expectations. Adopting e-commerce personalization not only improves customer satisfaction but also drives significant business growth. The Role of Technology in Personalization Even though many businesses recognize the importance of personalization in e-commerce, the role of technology in this process is often underestimated. Advanced algorithms and data analytics are crucial, as they help deliver customized product recommendations based on your behavior and preferences. Product Information Management (PIM) systems act as the backbone of these strategies, efficiently managing product data across various channels. An integrated Content Management System (CMS) personalizes your experience in real-time, adapting content based on your interactions. Omnichannel personalization guarantees a seamless experience between online and offline interactions, reinforcing brand identity. In addition, artificial intelligence (AI) analyzes vast amounts of customer data, optimizing recommendations and improving operational efficiency. It transforms shopping into a uniquely personal experience. It bridges the gap between online and offline interactions. It anticipates your needs before you even realize them. It creates a consistent brand identity across platforms. It improves the efficiency of your shopping experience. Tips for Optimizing Your Personalization Efforts To optimize your personalization efforts, it’s crucial to understand your audience more deeply by segmenting them into targeted groups. Utilizing data effectively can inform your strategies, such as tailoring product recommendations based on customer behavior and preferences. Regular testing and iteration of your approach will help you refine your tactics and guarantee they resonate with your audience. Understand Your Audience Comprehension of your audience is the cornerstone of effective personalization in e-commerce, as it directly influences how well you can tailor shopping experiences. By segmenting your audience based on demographics, interests, and behaviors, you can create targeted content that resonates more profoundly. Utilizing browsing history and past purchases can inform personalized recommendations, considerably boosting conversion rates. Gathering explicit feedback through surveys or quizzes offers insights into preferences, ensuring your strategies align with modern buyer expectations. Analyzing customer data reveals patterns that help you craft dynamic content and targeted promotions, which nurtures loyalty and increases average order values. Understand their needs Acknowledge their preferences Anticipate their desires Engage emotionally Build lasting relationships Utilize Data Effectively Effective utilization of data is critical for optimizing your e-commerce personalization efforts, as it allows you to create customized experiences that meet customer expectations. To achieve this, start by gathering thorough customer data, including browsing history and past purchases. Segment your audience into smaller groups based on shared characteristics, which enables you to deliver more relevant marketing messages. Leverage advanced analytics and AI tools to process real-time data for dynamic personalization that adjusts as customers interact with your site. Implement personalized product recommendations, as studies show they can boost purchase likelihood by up to 80%. Finally, regularly monitor metrics like conversion rates and average order value to refine your strategies and guarantee ongoing improvement in your personalization efforts. Test and Iterate Once you’ve gathered and analyzed customer data to improve your e-commerce personalization, the next step involves testing and iterating your strategies to guarantee they effectively resonate with your audience. Regularly analyze feedback to spot trends and refine your personalization efforts. Implement A/B testing for various tactics, like product recommendations and email campaigns, to determine what drives engagement. Use analytics tools to track key performance indicators, adjusting based on conversion rates and average order value. Continuously segment your audience by behavioral patterns, ensuring your marketing remains relevant. Experiment with dynamic content variations and measure their impact on user satisfaction. Discover what truly matters to your customers Uncover hidden preferences and desires Create compelling experiences that resonate Build trust through customized communications Nurture lasting relationships with personalized touchpoints Frequently Asked Questions Why Is Personalization Important in E-Commerce? Personalization in e-commerce is vital as it greatly enhances conversion rates and encourages customer loyalty. When you provide customized experiences, about 65% of consumers are more likely to stick with your brand. Conversely, non-personalized content can deter 66% of potential buyers, leading to lost sales. Consumers now expect personalized recommendations, and when they don’t receive them, 76% express dissatisfaction, indicating that effective personalization strategies are fundamental for revenue growth and brand success. What Does It Mean When Etsy Asks for Personalization? When Etsy asks for personalization, it means tailoring your shopping experience based on your preferences. By analyzing your favorite items and past purchases, Etsy recommends products that fit your unique tastes. This approach improves engagement, as you discover items that resonate with your interests. Personalization includes customized search results and targeted marketing messages, which can greatly increase your likelihood of making a purchase as you create a more enjoyable shopping experience for you. What Is E-Commerce and Why Is It Important? E-commerce is the buying and selling of goods and services online, allowing you to shop conveniently from anywhere at any time. Its significance lies in the global reach it provides businesses, with sales projected to exceed $6 trillion by 2024. E-commerce improves customer experiences through features like online payments and personalized recommendations, driving customer loyalty. As a result, businesses can achieve significant revenue growth, making e-commerce vital in today’s economy. What Are the 4 D’s of Personalization? The 4 D’s of personalization are crucial for creating customized customer experiences. Data involves collecting and analyzing customer information to inform strategies. Dynamic personalization adjusts content in real-time based on user interactions, keeping the experience relevant. Delight surprises customers with unexpected offers, enhancing satisfaction and loyalty. Finally, Design guarantees personalized elements are seamlessly integrated into the overall user interface, creating a cohesive and engaging shopping experience that meets individual needs effectively. Conclusion In conclusion, e-commerce personalization is vital for enhancing customer experiences and driving sales. By tailoring interactions based on individual preferences and behaviors, businesses can greatly improve engagement and conversion rates. Implementing effective personalization strategies not merely encourages customer loyalty but furthermore provides a competitive edge in the crowded online marketplace. As technology continues to evolve, staying updated on personalization techniques will be fundamental for businesses aiming to thrive in the dynamic world of e-commerce. Image via Google Gemini and ArtSmart This article, "What Is E-Commerce Personalization and Why It Matters?" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. The greatest regret of my life is choosing to take French in high school. Don't get me wrong, I find French beautiful, and I was a dedicated A+ student. But as an adult, I’m constantly embarrassed by how little Spanish I know. But even in adulthood, I knew it wasn't too late for me to learn Spanish, so I did what literally everyone does: I downloaded Duolingo. It's free, popular, and has a mascot with deeply threatening energy. What's not to love? Eventually, I reached a 300-day streak—nearly a full year of daily practice!—but when I tried to have an actual conversation in Spanish, I could not hold my own, to put it gently. I realized that Duolingo had gamified me into feeling like I was making progress, rewarding streaks and unlocking owl animations while carefully avoiding the part where I learned, you know, to speak and understand Spanish. Duolingo is a game, but Babbel is a learning toolWith a trip to Mexico City approaching, I signed up for Babbel. I didn't expect to be fluent, but I wanted to avoid being the most helpless monolingual American on the trip. And now that I'm on the other side of that vacation, I can say with confidence that every basic phrase I successfully attempted to speak was thanks to two things: 1) Babbel's grammar lessons, and 2) the generous patience of every local willing to communicate with me. A few months of daily Babbel lessons genuinely helped me navigate asking how much something costs, whether I could pay by card, and ordering at a restaurant. Crucially, I felt I was doing all of this not from a place of pure regurgitation, but from a place of actual language understanding. That's a different feeling entirely. Duolingo's genius is its dopamine loop, but that's its limitation too—a sustained streak, and not language acquisition, is the real product. Where Duolingo's scenarios include sentences like "My fathers are young and pretty," (a real example!), Babbel teaches you "Could I please have the check?" Babbel is more structured. The grammar explanations are woven directly into lessons rather than siloed in a separate section you'll never visit. The scenarios are grounded in reality. The whole thing feels less like Candy Crush and more like...a class. Which, it turns out, might be why classrooms were never designed to feel like Candy Crush. Babbel versus Duolingo: Point by pointHere’s my breakdown of how the most important ways these apps compare. Duolingo: Free (with ads for unhinged mobile games) Great for building daily habits Solid vocabulary exposure Gamified streaks and rewards Grammar depth is limited Designed to feel like progress, no matter what Babbel: Paid subscription (around $15 per month, give or take) Structured, grammar-forward lessons Real-world conversational scenarios Cultural context built in Purposeful over playful Designed to build actual skills Questions to consider before you try any language learning appBefore you start using Babbel (or flirting with the Duolingo Owl), it's important to consider your actual goals. Whether you're prepping for a trip, want to keep your brain sharp, or actually become fluent, no app comparison means anything without first understanding what you're trying to achieve. If your goal is casual learning or building a daily habit, Duolingo is genuinely a fine place to start. It's perfectly good for vocabulary exposure and using the psychology of habit formation to keep you coming back. There's real value in that! Just don't confuse a 300-day streak with 300 days of progress. If your goal is to actually speak another language—to survive a vacation, hold a conversation, order food with confidence—Babbel is the more honest tool. And hey, both apps use streak mechanics to use habit formation psychology, but Babbel also integrates grammar explanations into lessons, offers far more practical and applicable conversation scenarios, and wraps everything in cultural context that makes the language feel alive rather than abstract. Any language app will have limits, but Babbel is worth the costA major caveat here is that no app will make you fluent. Native speakers don't speak with the crisp, patient enunciation of a language app. Real people speak quickly, use slang, have regional accents, and might not be willing to wait patiently while you search for the right vocabulary. You'll eventually hit a wall with any app. Duolingo's perpetual free tier is likely the decision-maker for most people. You'll never be locked out of educational content for lack of a credit card. The cost of "free," though, is a parade of deeply unhinged ads for other addictive phone games. A fair trade, perhaps, depending on your tolerance for chaos. But if you're self-motivated and serious (or even just serious enough to want to survive a vacation!), then Babbel is the structured, purposeful, real-world-ready choice. It might feel less like a game, but I suppose that's the point. When I signed up, I caught a 50% deal: $8.95/month for 12 months. Babbel also offers a one-time lifetime access payment of $299.99, though at that investment level, you might as well hire a tutor? All in all, standard month-to-month pricing hovers around $15/month. View the full article

Seventy-three-year-old Delroy Lindo just received his first Oscar nomination of his career—and he has advice for anyone who’s been in their fields for decades like he has. “The first thing that you have to come to terms with as an actor is being rejected,” the actor told The Wall Street Journal this week. That’s key for anyone trying to make it in Hollywood. But Lindo, who plays blues musician Delta Slim in Best Picture nominee Sinners, has been working in the industry since moving to New York in his 20s, and finally got his first Academy Award nomination this year (for Best Supporting Actor). He told the Journal that he wouldn’t be where he is today without trust: both in his abilities, and in those who told him to keep going. In Sinners, Lindo says he improvised a crucial part of the film that wasn’t in the script. It happens after his character tells the story of a lynching, and he begins stomping his foot and humming. Lindo’s co-stars went with it, and while at first the moment was cut from the film, he pushed for it to make the final cut. In the end, it did, giving greater authenticity to the moment, and ultimately, the role that earned him an Oscar nod. “There was space in our creative relationship for me to raise my hand,” Lindo told the Journal when describing his experience on the Sinners set with director Ryan Coogler and co-star Michael B. Jordan. While he may have creative freedom now, the actor says it wouldn’t have happened if he hadn’t pushed through the droughts and the inevitable self-doubt that follows failures. He’s been acting since the 1980s. First on Broadway, then, in films. He starred in Malcolm X, Get Shorty, and The Cider House Rules. In 2020, there was talk of an Oscar nomination for his role in Spike Lee’s Da 5 Blood, but it never came to fruition. In Sinners, Lindo is unforgettable. From providing well-timed comic relief to impactful dialogue speaking to the injustice of the time, Slim is a central character for which the actor received critical acclaim. Lindo said that he wouldn’t still be making films if he hadn’t believed in his craft, even when it was difficult to do so. He said when he played opposite Denzel Washington in Spike Lee’s Malcolm X, he had to lean on belief in himself. “I was joining the Spike Lee universe, so to speak,” he said of landing the role. Ultimately, he chose to improvise during a scene with Washington. “That was me trusting in the trust that Spike had placed in me,” Lindo said of what became a defining moment in his career. Heading into the Oscars ceremony on March 15, Lindo is a portrait of resilience, trust in his own abilities, and relying on instincts and relationships forged from decades of work. “I’m at a point where I can look back on the fruits of my labor, but all of that has happened as a result of hanging in there.” View the full article

Breakups are miserable under the best of circumstances. But when the person you’re breaking up with is also a coworker, welcome to a new layer of hell: instead of getting distance, you still have to see each other every day, smile politely in meetings, and pretend nothing is wrong while coexisting professionally in an office that now feels charged with history. At Slate today, I wrote about office breakups. You can read it here. The post you can’t go no-contact with someone you share a printer with appeared first on Ask a Manager. View the full article

Google is investigating a disruption affecting Google Ad Manager, according to an update posted on the Google Ads Status Dashboard. The incident began at 13:49 UTC on March 4. By 13:54 UTC, Google said it was reviewing reports that some users could access Ad Manager but weren’t seeing the most up-to-date data. What’s happening. The issue appears to impact reporting consistency. Specifically, Ad Exchange match rate and Ad Exchange request values are not aligning between Ad Manager’s interactive reports and the legacy reporting query tool (now deprecated). Why we care. Reporting discrepancies in Google Ad Manager can directly impact how you evaluate performance and optimize campaigns. If Ad Exchange match rates and request data don’t align across reporting tools, it becomes harder to trust the numbers driving pacing, forecasting and revenue decisions. What it means. Users can still log into Ad Manager, but reporting discrepancies may affect data accuracy — at least temporarily. There’s no indication yet of a full outage, but for publishers and advertisers relying on real-time reporting, mismatched metrics could complicate performance monitoring and optimization decisions. What’s next. Google says it’s actively investigating and will provide further updates. In the meantime, affected users are advised to monitor the status dashboard and contact support if they’re experiencing issues not listed there. View the full article

Google introduced a new availability value in Google Merchant Center — built specifically for vehicle sellers who don’t carry every model on the lot. The new attribute, “build to order,” lets dealers flag vehicles that aren’t physically in inventory but can be customized and ordered by customers. What needs to change. Sellers must update two areas: their structured data (set availability to BuildToOrder) and their Merchant Center feed (set availability to build to order). Consistency between structured data and feed submissions is critical to avoid disapprovals. [availability] Why we care. Until now, sellers had limited ways to signal that a vehicle wasn’t available for immediate pickup. The new value better reflects how many modern automakers operate — especially direct-to-consumer brands like Tesla and Rivian, where buyers configure features before production. For dealers offering factory orders or custom builds, this means clearer expectations for shoppers — and cleaner data for Google. The fine print Vehicles marked “build to order” must have the condition attribute set to “new.” If a listing is marked “used,” it will be disapproved — Google considers build-to-order vehicles to be newly configured, not pre-owned. Bottom line If you sell customizable or factory-order vehicles, this update gives you a more accurate way to reflect availability — but only if your feed, structured data and condition fields are properly aligned. First spotted. This update was shared by Google Shopping specialist Emmanuel Flossie, where he shared how to implement this update on his blog. Dig deeper. “Availability [availability]” Google Merchant Centre help doc View the full article

Elon Musk is expected to take the stand in a shareholder trial on Wednesday in San Francisco, where he’s accused of making false and misleading statements that drove down Twitter’s stock price before he bought the social media platform for $44 billion in 2022. The lawsuit was filed in October 2022 in the U.S. District Court for the Northern District of California on behalf of Twitter shareholders who sold the stock between May 13 and Oct. 4, 2022, a few weeks before Musk’s purchase of Twitter was finalized. It claims Musk violated federal securities laws by making false, public statements that “were carefully calculated to drive down the price of Twitter stock.” The billionaire Tesla CEO reached a deal to buy Twitter and take it private in April 2022. On May 13, however, he declared his plan “temporarily on hold” and said he needs to pinpoint the number of spam and fake accounts on the platform. Twitter’s stock tumbled as a result. A few days later, he tweeted that the deal “cannot go forward” and claimed that almost 20% of Twitter accounts were “fake,” according to the lawsuit. Musk’s May 13 tweet—“Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users”—was “false because the buyout was not, in fact, ‘temporarily on hold,’” the lawsuit says. That’s because Twitter did not agree to put the deal on hold, and there was nothing in the merger agreement the two parties signed that allowed Musk to put it on hold, according to the lawsuit. In the following weeks, Musk continued to try to delay or get out of the deal, which the lawsuit claims he did in the form of false, disparaging statements about Twitter’s business that drove the San Francisco company’s stock down sharply. In July 2022, Musk doubled down on the bots issue and said he would abandon his offer to buy Twitter after the company failed to provide enough information about the number of fake accounts. That’s even though the lawsuit notes that Musk waived due diligence for his “take it or leave it” offer to buy Twitter. That means he waived his right to look at the company’s nonpublic finances. The stock closed at $36.81 on July 8, when Musk tweeted he was abandoning the deal over the fake accounts issue. That’s 32% below Musk’s offer price of $54.20 per share. “To try to renegotiate the price or delay the merger, Musk made materially false and misleading statements and omissions, and engaged in a scheme to deceive the market, all in violation of the law,” the lawsuit says. The problem of bots and fake accounts on Twitter wasn’t new. The company had paid $809.5 million in 2021 to settle claims it was overstating its growth rate and monthly user figures. Twitter also disclosed its bot estimates to the Securities and Exchange Commission for years, while also cautioning that its estimate might be too low. Twitter sued Musk to force him to complete the deal, and Musk countersued. On Oct. 4, Musk offered to go through with his original proposal to buy Twitter for $44 billion, which Twitter accepted. The deal closed later that month. In the ensuing months, Musk slashed the company’s workforce, gutted its trust and safety team and rolled back content moderation policies. In July 2023, he renamed Twitter as X. This isn’t the first time that Musk has been dragged into court to defend himself against allegations of duping investors with his social media posts. Three years ago, Musk spent about eight hours testifying in a San Francisco federal trial about his plans to buy Tesla—the electric automaker that he still runs as publicly traded company—for $420 per share in a proposed 2018 deal that never materialized. A nine-member jury absolved Musk of wrongdoing in that case. —Barbara Ortutay and Michael Liedtke, AP technology writers View the full article

PPC platforms are asset-hungry. What began as simple text ads and keyword bidding has evolved into an AI-driven ecosystem. Tools inside Google Ads can now remove backgrounds, generate lifestyle scenes, and even create synthetic humans in minutes. But just because the technology allows it doesn’t mean every brand should use it. That shift forces PPC advertisers to confront difficult questions: Are you willing to trade efficiency for authenticity? How far up the stack should your brand let AI operate? If clients knew exactly where and how you were using AI, would they trust you, or would they question you? A brand integrity hierarchy offers a way to navigate those decisions — a four-level framework that helps determine how much AI manipulation your brand, industry, and audience can tolerate. Why PPC needs its own AI ethics framework Generic AI ethics guidelines don’t account for the operational realities of paid search. PPC isn’t a brand storytelling channel. It’s a high-volume, high-velocity system that demands constant image production across dozens of audiences, formats, and placements. You must generate fresh lifestyle imagery at a pace traditional creative workflows can’t sustain. At the same time, Google and Bing enforce strict policies around accurate product representation, especially in Merchant Center, where even minor visual inaccuracies can trigger disapprovals or account risk. Layer on top of that the platform pressure. Google Ads added Nano Banana Pro, turning Asset Studio into an AI co-creation environment. Performance Max actively pushes you toward AI-generated backgrounds, variations, and lifestyle images to improve performance. Demand Gen and Merchant Center also now have capabilities to change product images at scale. Most brands can’t afford the photoshoots required to keep up with this demand, yet the volume and placement of images across channels make them unavoidable if you want to compete. This combination of policy risk, creative pressure, and platform-promoted tools is unique to PPC — which is exactly why the industry needs its own AI ethics framework. Dig deeper: What’s next for PPC: AI, visual creative and new ad surfaces Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Level 1 – The core (zero risk): The absolute truth Definition: The product and the human exactly as they exist in reality. Permitted activities: Upscaling resolution. Cropping for fit. Color correction. Non-generative background cleanup (removing dust, adjusting lighting). PPC context: This level is fully compliant with Google and Microsoft’s “accurate representation” policies. Merchant Center explicitly permits technical edits that don’t alter the product itself. This is the safest zone for regulated industries such as finance, healthcare, legal services, and brands with strict authenticity standards. Client talk-track: “We’re using AI to make your reality look its best on every screen size. We aren’t changing what the product is, only how it’s displayed.” Risk assessment: Zero brand risk. Zero policy risk. Maximum consumer trust. I think about Level 1 the same way I think about working with a graphic designer in Photoshop. You’re not changing the product, the setting, or the truth — you’re simply cleaning up what already exists. This level is about technical refinement, not creative invention. It’s the equivalent of adjusting lighting, removing dust, fixing a crooked crop, or correcting color balance. Nothing about the image becomes “untrue.” You’re enhancing reality, not altering it. Level 2 – The inner ring (low risk): Contextual narrative Definition: AI-generated environment, not AI-generated product. Permitted activities: Generative backgrounds (e.g., placing a watch on a mountain backdrop). Removing visual distractions (e.g., power lines, litter, unrelated objects). Seasonal or thematic settings (e.g., holiday scenes, office environments). Generic commodity generation (e.g., coffee beans, grain, raw materials, not branded products). Google Ads context: Performance Max’s AI background generation is designed for this level. Google allows contextual enhancement as long as the product remains unchanged. This approach is useful for scaling creative variations without expensive location shoots or studio rentals. Risks: Cultural mismatch. AI-generated settings may not reflect the target audience’s reality. Unrealistic or off-brand environments. Requires human review for brand consistency. Client talk-track: “We’re using AI to build a world for your product to live in. The product the customer receives is identical to the one in the ad.” Risk assessment: Low brand risk. Low policy risk. Maintains consumer trust if executed thoughtfully. Level 2 sits in an odd psychological space. The manipulations themselves are still low-risk. You’re creating scenes, composites, or enhanced environments the same way a graphic designer would in Photoshop. Brands have been doing this manually for decades. But the moment AI performs the same task, something shifts. To customers, and even to some advertisers, the exact same edit can feel more artificial simply because an algorithm did it instead of a human. That perception gap matters. Even when the output is identical, AI-assisted scene creation can trigger a sense of “this looks fake” that traditional Photoshop work never did. It’s irrational, but it’s real and worth acknowledging at this second tier. The actual risk is still low, but the emotional risk is higher than Level 1. Dig deeper: AI tools for PPC, AI search, and social campaigns: What’s worth using now Get the newsletter search marketers rely on. See terms. Level 3 – The outer ring (high risk): Subject augmentation Definition: Altering the “hero” — the product or the person. Activities: Beautification filters on models. Slimming or reshaping human subjects. Altering food textures to appear more appealing. Removing “imperfections” from products. Making products appear more premium than they are. PPC industry context: The platforms prohibit misleading or manipulated product imagery. Merchant Center disapprovals often occur at this level. High sensitivity exists in beauty, apparel, food, and health categories, where consumer expectations are tied directly to visual accuracy. Recent consumer trust studies show that users feel deceived when they discover product images have been significantly altered. This is a policy concern, more so a brand reputation issue. Half of U.S. adults (51%) believe AI-generated and edited content needs better labeling, CNET reports. One in five (21%) believe AI content should be prohibited on social media with no exceptions. Risks: High PR risk (e.g., press call-out moments). High policy risk (e.g., disapprovals, account suspension). High consumer trust risk (e.g., returns, negative reviews). Client talk-track: “This is where we risk the ‘press call-out.’ If we remove a model’s birthmark or make a burger look like a 3D render, we aren’t optimizing — we’re fabricating.” Risk assessment: High brand risk. High policy risk. Potential for long-term damage to consumer trust. Level 3 moves into territory where the image no longer reflects the real person or product. And yes, brands have been doing this in Photoshop for years, and they’ve been called out for it just as long. There’s precedent, and there’s backlash. What changes at Level 3 is scale. AI lets you make edits instantly, repeatedly, and across entire product catalogs or campaigns. The ethical risk isn’t new, but the volume and speed at which AI enables these distortions make the consequences far bigger. A single questionable Photoshop edit is one thing. Hundreds of AI-altered images pushed across every channel is something else entirely. This is where the risk stops being theoretical and starts becoming reputational — and where paid search teams need a clarified stance. Level 4 – The edge (critical risk): Full fabrication Definition: Synthetic humans, synthetic products, or fully AI-generated scenes. Activities: AI-generated models. Virtual influencers. Products that don’t exist. Entirely fabricated lifestyle scenes with no real-world basis. PPC context: Synthetic humans are allowed in some formats with proper disclosure, but Merchant Center prohibits listing products that don’t exist. There is a high risk of disapproval for “inaccurate representation.” This level may be acceptable for creative testing or conceptual campaigns, but it’s dangerous as a primary brand identity. Legal precedents regarding copyright protection for non-human-authored creative works remain murky. Using fully synthetic assets may cause challenges if ownership disputes arise or if synthetic models are mistaken for real individuals without proper disclosure. Risks: Maximum brand risk. Maximum policy risk. Maximum consumer trust risk. Potential long-term damage to “trust equity.” Client talk-track: “This is for high-speed testing or fringe creative. If we use this for our main brand identity, we must be prepared for the ‘inauthentic’ label.” Risk assessment: Critical brand risk. Critical policy risk. Use with extreme caution and full disclosure. Level 4 is where AI stops enhancing reality and starts inventing it. The image becomes a construction. While I haven’t personally worked with brands operating at this tier, it’s absolutely where the industry could be headed, and it deserves serious consideration. Fully fabricated imagery can mislead customers, violate platform policies, and erode trust at scale. When AI creates people, products, or environments from scratch, the line between creative expression and consumer deception becomes razor-thin. The reputational fallout from getting this wrong is far greater than anything in Levels 1 through 3. This is the highest-risk tier because it asks a fundamental question: Are you still advertising your product or an AI-generated fiction of it? Brand alignment: Defining your North Star Not every brand should operate at the same level of the brand integrity scale. Your acceptable AI usage depends on four factors. 1. Define your non-negotiables Every brand must choose its acceptable level(s) on the scale and document it in a brand AI manifesto for PPC. Examples: Dove (authenticity-driven beauty brand): Level 1 only. Tech-forward DTC brand: Levels 2-3 acceptable with clear disclosure. Ecommerce aggregator: Levels 1-2 for product listings, Level 3 for lifestyle content. Action: Create a PPC brand AI manifesto in collaboration with creative, legal, and executive leadership. 2. The press test vs. the policy test Two critical questions should guide every AI decision: Policy test: “Will the platform approve this?” Press test: “Would we be proud if The Verge covered this?” The press test is the real guardrail. Google’s policies change. Public perception is permanent. 3. Human-in-the-loop protocol Every AI-assisted asset must be checked for: Material deception: Does this misrepresent the product or service? Identity erasure: Does this erase diversity or cultural authenticity? Cultural hallucinations: Does this AI-generated scene reflect reality or stereotype? Product accuracy: Does the ad show what the customer will actually receive? Automated AI generation should never bypass human review, especially in regulated verticals. 4. Align with your customer base Different audiences have different tolerances for AI manipulation: Gen Z: Values “perfectly imperfect” authenticity. Responds negatively to over-polished imagery. B2B: Prioritizes clarity and utility. AI-generated backgrounds are acceptable. Synthetic humans less so. Retail: Authenticity directly impacts conversion rates. Product accuracy is non-negotiable. Dig deeper: Why creative, not bidding, is limiting PPC performance Operationalizing the brand integrity circle inside PPC ads Creative workflow Implement a pre-flight checklist for AI-generated assets: Identify the level: Core, inner ring, outer ring, or edge Apply the press test: Would we defend this publicly? Check for bias: Does this asset represent your audience accurately? Verify product accuracy: Is this what the customer will receive? Document disclosure: If synthetic humans are used, is this disclosed? Media workflow Safe placements for AI-generated assets Performance Max (with contextual backgrounds). Demand Gen (lifestyle scenes). YouTube thumbnails (conceptual creative). Unsafe placements Merchant Center product images (Level 1 only). Regulated verticals (finance, healthcare, legal). Sensitive categories (beauty, weight loss, medical devices). Legal workflow Legal teams should: Review synthetic human usage for disclosure compliance. Validate product accuracy claims. Approve the brand AI manifesto. Maintain documentation for regulatory audits. Industry standards and emerging frameworks, such as the Coalition for Content Provenance and Authenticity (C2PA), are establishing transparency protocols for AI-generated media. Monitor these developments and align your practices accordingly. What the PPC community thinks Some PPC professionals are already experimenting with the tools discussed in this framework. Ameet Khabra, owner of Hop Skip Media, tested Nano Banana when it first appeared inside the Google Ads interface. She found the tool useful for ideation and quick edits, but noted that strong results often required highly specific prompts. That level of prompt detail may be realistic for experienced advertisers, but it’s less likely for many SMBs experimenting with AI-generated assets. “I think it’s a great tool to use for ideation and potentially quick edits,” Khabra said. “But I would still have a graphic designer creating the final product.” Even when AI imagery is available, some advertisers remain skeptical of how it appears to audiences. Julie Friedman Bacchini, owner of Neptune Moon, says AI-generated images often look noticeably artificial. “I don’t like AI images because they look like AI and that’s off-putting to me,” Bacchini said. “It can be hard to avoid. Even when you’re trying to use stock photos, there are so many AI images on those sites too.” To understand how people outside the industry view these changes, I also polled the community on Threads. The sentiment was strikingly consistent: while the industry focuses on efficiency, the public is increasingly wary of fantasy versus reality. One commenter wrote: “False advertising. That seems like a pretty big concern. As a consumer, I actually would like to see the real thing I’d be buying.” Another described the issue more bluntly: “Bait and switch. Fantasy versus reality. Falsehood versus the truth.” Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Master the spectrum, don’t avoid it AI isn’t inherently deceptive. Nor is it inherently transparent. It’s a tool. Like all tools, its ethical impact depends on how it’s used. As PPC experts with access to these technologies and advisory roles with brands, we need a clear point of view to guide these decisions. The brand integrity scale outlined above provides a structured approach to AI use in PPC, helping you navigate the tension between automation and authenticity. By defining your brand’s position on this spectrum today, you ensure tomorrow’s campaigns are remembered for their resonance. Adopt ethical AI standards — define your brand AI manifesto, implement the press test, and ensure every AI-generated asset passes human review before it reaches your audience. Your brand’s integrity depends on it. View the full article

Apple’s new 13-inch laptop, the MacBook Neo, is a cheap MacBook in the era of expensive PCs, when AI’s endless appetite for memory has caused the price of computers to skyrocket. Its $599 starting price isn’t much more than what a couple of sticks of DDR5 will cost these days. The secret to the low price? The Neo isn’t driven by your typical laptop chipset, but the same architecture inside your iPhone. It’s an iPhone with a 12.9-inch screen and keyboard. But the Neo design is largely based on nostalgia. Its colorful anodized aluminum computer body—a callback to the classic iPod minis and nanos so coveted by gen Z and Alpha—is more a retro-release than something new. Much like the Nike Dunk is a cheaper, colorful take on a Jordan, the MacBook Neo is less a design innovation than a play for cash-strapped young consumers who can’t swing the cost of a traditional MacBook let alone a Pro. To understand the Neo, let’s look at the brutal reality of the 2026 computer market: Global PC shipments are projected to drop by 10.4% this year, the “sharpest decline in over a decade,” says Tom’s Hardware, with consumer sales tanking as pandemic-era tech hoarding fades. Furthermore, Apple’s laptop grip on the youth may be slipping. UC Davis demographic data reveals Mac ownership among college students plummeted from a peak of nearly 50% in 2022 down to just 37.3% in 2025 (the cheap PCs and Chromebooks may have something to do with this). Yet, laptop ownership itself remains near universal among that exact same demographic at 96.3%. The kids are absolutely still buying clamshells for schoolwork. And Gen Z in particular is driven by aesthetics, prioritizing design sleekness and color options when upgrading their hardware. The Neo is Apple’s $599 calculated strike to win back those exact buyers. Logistic innovation, computer stagnation Delivering a highly capable machine for $599 (and within Apple’s generous profit margins) is an absolute miracle of corporate logistics. We live in an age where artificial intelligence is drastically inflating the cost of building electronics. Chipmakers have redirected their factories to build high-bandwidth memory for AI servers, leaving mobile random access memory—the temporary digital workspace a computer needs to hold the information it is actively thinking about—in incredibly short supply. The crisis is so severe that Apple was recently forced into emergency negotiations with Samsung, reportedly accepting a massive 100% price hike on memory modules on the spot just to secure inventory. Getting a 2.7-pound fanless computer with an A18 Pro processor—the exact same microscopic silicon brain that powers their latest mobile devices—and up to 16 hours of battery life for six hundred bucks is unprecedented value in this hostile economic climate. To bait the trap for the new gens, the Apple design team seems to have dug deep into its own history. The Neo comes encased in brightly colored anodized aluminum, offering shades like blush, indigo, silver, and citrus, a direct aesthetic descendant of the classic iPod minis and nanos. People are so tired of endless streaming that those vintage music players have recently become fashion accessories for the youth, serving as physical symbols of a simpler, more tactile technological past. By wrapping a barebones laptop in those exact same semiotics, Apple is deliberately positioning this cheap machine as classic, authentic tech to lure in a budget-constrained generation. At its presentation in NY today, the Cupertino brass made a big point about how the Neo integrates seamlessly with the iPhone, highlighting features like Handoff—which lets you start a task on your phone and finish it on the laptop—and universal copy-pasting. They even touted a feature that mirrors the phone’s screen directly onto the Neo’s 2408-by-1506 pixel liquid crystal display, a screen technology that uses precise electric currents to manipulate light through millions of tiny color filters. But this supposed synergy is a marketing mirage. It works just like any other Mac does. There is nothing uniquely synergistic about the Neo. Like everything else in it, the Neo is a marketing gambit. A name that implies a matrix-shattering rebirth actually delivers the exact same desktop environment we have used for a quarter of a century, macOS. It does not run a new UX that truly ties to the mobile operating system that billions of people intuitively understand. Which is fine. However, if you are targeting a generation that grew up tapping glass and swiping through apps, handing them a traditional desktop interface with floating windows, a hierarchical file system, and a trackpad pointer feels completely backwards. But hey, maybe that’s what they want. I just keep thinking that Apple could have delivered something new, a unified, touch-first user experience that matches how the iPhone generation actually interacts with digital information (but not iPad OS, please). Instead, they played it safe, and they’ll retain a split software ecosystem that will keep people juggling iOS and MacOS. Yes, Nike sold a lot of Dunks before it came back and bit ‘em, and this product could help Apple reach consumers who have been priced out of its laptops. But I’m still not sure this should be called a Neo. It doesn’t feel like the future of computing, but it’s the future we got. View the full article

The assets in your life fall into four categories. By Jackie Meyer The Balanced Millionaire: Advisor Edition Go PRO for members-only access to more Jackie Meyer. View the full article

The assets in your life fall into four categories. By Jackie Meyer The Balanced Millionaire: Advisor Edition Go PRO for members-only access to more Jackie Meyer. View the full article

Tales of a first trainee. By Ed Mendlowitz Call Me Before You Do Anything: The Art of Accounting Go PRO for members-only access to more Edward Mendlowitz. View the full article

Tales of a first trainee. By Ed Mendlowitz Call Me Before You Do Anything: The Art of Accounting Go PRO for members-only access to more Edward Mendlowitz. View the full article

Three simple principles. By August Aquila MAX: Maximize Productivity, Profitability and Client Retention Go PRO for members-only access to more August J. Aquila. View the full article

While social media platforms have a habit of copying each other, there’s one area where TikTok is forging its own path. TikTok doesn’t use end-to-end encryption (E2EE) for direct messages, the BBC reports. In contrast, the security measure is used by Meta Platforms for services like Facebook and WhatsApp. It’s also integrated into Signal, Apple, and Google’s in-device messages, and Snapchat. End-to-end encryption means only those involved in a conversation can read those messages. These other platforms argue this is critical for users’ privacy as it means the companies and law enforcement are unable to see any of the content that users send. However, in its conversation with the BBC, TikTok stated that end-to-end encryption allows for harm to users and sharing illegal content without the possibility to investigate it. TikTok instead uses standard encryption, which means certain authorized employees can access messages. This step might occur in cases such as a prompt from law enforcement officials. Notably, TikTok’s security has long been called into question thanks to its Chinese owner ByteDance. In January, TikTok’s U.S. ownership transferred to an American subsidiary consisting of backers like Oracle founder Larry Ellison. Fast Company has reached out to TikTok for confirmation about its security. We will update this post if we hear back. TikTok’s stance aligns with anti-CSAM policies The platform’s line of argument follows that of many governments and child protection charities. “We believe personal security is extremely important and support efforts to improve online privacy,” the U.S. National Center for Missing and Exploited Children states. “But, if this solution is implemented with no exceptions for detecting child sexual exploitation, millions of incidents of abuse will remain hidden, leaving these young victims without any help or protection from these horrific crimes.” The U.K. government takes a similar stance: “Intentionally implementing E2EE without necessary safety features will blind social media companies to the child sexual abuse material that is being repeatedly shared on their platforms. “We are not asking companies to stop the implementation of E2EE across their messaging services,” the U.K. government’s statement continues. “We are instead urging all social media companies to implement sufficient child safety measures on their messaging platforms that will maintain and/or enhance the identification and prevention of child sexual abuse.” View the full article

Bombs are falling across the Middle East as the United States and Israel try to bring Iran to heel. But while physical infrastructure is toppling in Iran, the country’s digital armies are still fighting with force. Groups linked to the Iranian regime have hit Jordanian gas firms, as well as businesses in the UAE and Qatar, as part of its Great Epic cyber offensive. Countries including the UK, whose military base in Cyprus has been hit by Iran-linked missiles, have begun warning businesses to prepare for possible Iranian cyberattacks. That raises a bigger question: How did Iran become such a formidable force in cyberwarfare, and to what end? A cyber shock to the system Iran’s cyber prowess today stems in part from an earlier attempt to cripple its capabilities. In 2010, the United States and Israel reportedly launched the Stuxnet virus against Iran’s Natanz nuclear facility, destroying centrifuges and setting back the country’s nuclear program. (Both countries have denied involvement in the attack.) The attack was widely seen as the first true cyberweapon used against real-world infrastructure—and a wake-up call to Iran about the destructive potential of digital warfare. The intervention, unprecedented at the time, was designed to delay or halt Iran’s nuclear ambitions. It may well have succeeded in that. But it also pushed Iran to focus on another form of combat: cyberspace, inspired by the way it had been attacked. “Being on the receiving end of what was the world’s first true cyber weapon showed Iran exactly what was possible then and in the future,” says Jake Moore, global cybersecurity advisor at ESET, a cybersecurity firm. In response, Iran moved aggressively to build its cyber capabilities. The country established governance and coordination structures—including the Supreme Council of Cyberspace in 2012—to advance its goals, while also sponsoring advanced persistent threat (APT) groups through the Islamic Revolutionary Guard Corps and the Ministry of Intelligence. Iran’s cybersecurity budget increased by 1,200% between 2012 and 2015, according to contemporaneous reports. A glut of technical talent Iran has also benefited from a strong base of technical talent, some of which has been directed toward offensive cyber operations. “Iran is one of the top countries for producing software and computer engineers,” says Mo Hoseini, head of resilience at ARTICLE 19, a human rights organization focused on digital rights. Those APT groups saw significant successes throughout the 2010s. Some of the most notable—the APT33 and OilRig groups—conducted long-running campaigns targeting the aerospace and energy sectors. The U.S. ended up sanctioning a number of individuals believed to be linked to those groups in 2024. But it’s not only formally organized groups that pose risks. Analysts have tracked more than 120 hacktivist groups allied with Iran that operate independently, any of which only need to get lucky once to sow chaos. A battlefield without borders The ability to attack digitally has become a more strategic asset for Iran, allowing it to project power despite military constraints and economic pressure from sanctions. That dynamic helps explain why Tehran has invested so heavily in cyber capabilities and why Iranian-linked groups continue to appear at the center of major incidents. Support from other adversarial states has also played a role, says Hoseini. “We’ve seen over the years a lot of influence from China and Russia,” he explains, noting that Iranian cyber operations often mirror Russian tactics and appear to involve exchanges of technical knowledge. That knowledge sharing also extends to Iran’s supporters abroad, which could make efforts to curb the country’s cyber capabilities more difficult than countering its conventional weapons. That’s in part because Iran has invested time and money into supporting young Iranians to go abroad, then effectively blackmailing them into becoming spies for the regime. “They’ve been sending loads of pro-regime supporters on the scholarship program abroad, and now they have jobs in tech companies,” says Hoseini, pointing to the February arrest of three people alleged to have secured jobs in Silicon Valley firms and transferred confidential information to hostile countries, including Iran. “They have resources, at least for now,” he adds. “But how they can hold this ground, coordinate, and execute will become more of a question mark in the coming weeks.” View the full article

Grasping the current SBA loan rates is vital for making informed financing decisions. The rates differ based on the loan type, such as the SBA 7(a), 504, or microloans, with varying interest percentages and fees. For instance, SBA 7(a) loans can range from 12% to 15%, whereas 504 loans typically fall between 5% and 7%. Knowing how these rates and associated fees affect your total borrowing costs is significant. Let’s explore the specifics of each loan type and what you need to take into account. Key Takeaways SBA 7(a) loan rates range from 12% to 15%, depending on loan size and type, with variable rates from 10% to 13.5%. SBA 504 loan rates typically range from 5% to 7%, linked to the 10-year U.S. Treasury note. SBA microloan rates range from 8% to 13%, with average loan sizes around $13,000, capped at $50,000. SBA Express loans have fixed or variable rates capped at Prime + 4.5% for loans over $50,000. Loan fees, including upfront guaranty fees, can significantly affect total borrowing costs, so understanding them is essential. Current SBA Loan Interest Rates When you’re considering an SBA loan, it’s important to comprehend the current interest rates, as they can greatly impact your borrowing costs. SBA 7(a) loan rates now range from a maximum fixed rate of 12% to 15%, depending on the loan size. For loans under $25,000, the fixed rate is capped at 15%, whereas those over $250,001 can secure a maximum fixed rate of 12%. Variable rates vary from 10% to 13.5%. If you’re looking into microloans, which are limited to $50,000, expect interest rates between 8% and 13%. For SBA Express loans exceeding $50,000, variable rates may reach up to 4.5% over the Prime rate. To help you navigate these options, using an SBA 7a loan calculator can provide clarity. If you’re exploring MD MD Bank SBA loans, comprehending these rates will guide your financial decisions effectively. SBA 7(a) Loan Rates SBA 7(a) loan rates play an essential role in determining your overall borrowing costs, so comprehending these rates is fundamental. These loans can have fixed or variable rates, with maximum fixed rates ranging from 12% to 15%, depending on the loan size. For amounts of $25,000 or less, the fixed rate caps at 15%, whereas those between $25,001 and $50,000 are limited to 14%. If you’re considering variable rates, they can reach up to 13.5% for loans of $50,000 or less, but drop to a maximum of 10% for loans exceeding $350,001. The SBA 7(a) program allows loans up to $5 million, with the SBA guaranteeing 85% for loans under $150,000 and 75% for larger amounts. Currently, variable rates are typically set above the Prime rate of 7.00%, resulting in effective rates that fall between 10% and 15%. SBA 504 Loan Rates When considering SBA 504 loans, you’ll notice interest rates typically range from 5% to 7%, closely linked to the 10-year U.S. Treasury note. These loans require a minimum down payment of 10% and often involve collateral, usually the assets being financed, along with personal guarantees from borrowers. With repayment terms spanning 10, 20, or even 25 years, comprehending these factors is essential for making informed financial decisions. Interest Rate Trends As interest rates fluctuate in the broader economy, comprehending the trends for SBA 504 loan rates becomes crucial for potential borrowers. Typically, these rates range from 5% to 7%, aligning closely with the 10-year U.S. Treasury note. As of November 2025, you can expect effective interest rates of approximately 5.77% for a 10-year term, 5.98% for a 20-year term, and 5.92% for a 25-year term. It’s essential to recognize that SBA 504 loans require collateral, usually the assets being financed, alongside personal guarantees from principal borrowers. Moreover, a minimum down payment of at least 10% of the project cost is required. Repayment Terms Explained Understanding the repayment terms of SBA 504 loans is vital for managing your business’s finances effectively. These loans offer repayment periods of 10, 20, or 25 years, giving you flexibility in handling payments. With interest rates typically between 5% and 7%, tied to the 10-year U.S. Treasury note, it’s important to budget accordingly. A minimum down payment of 10% is required, ensuring you have some equity in the financed asset. Monthly payments are structured without balloon payments, promoting consistent repayment schedules. Here’s a summary of key aspects: Repayment Term Interest Rate Down Payment 10 Years 5%-7% 10% 20 Years 5%-7% 10% 25 Years 5%-7% 10% Eligibility Requirements Overview Comprehending the eligibility requirements for SBA 504 loans is essential if you’re considering this financing option for your business. First, you’ll need a minimum down payment of 10% of the project cost, which may increase based on your creditworthiness and business type. Usually, collateral is required, typically in the form of the assets you’re financing. Furthermore, personal guarantees from principal borrowers are necessary to guarantee accountability. The maximum loan amount stands at $5 million, with select projects eligible for up to $5.5 million. Finally, interest rates commonly range from 5% to 7%, linked to the 10-year U.S. Treasury note, making SBA 504 loans a competitive choice for your long-term investment needs. SBA Microloan Rates When exploring SBA Microloan rates, you’ll find that interest rates typically range from 8% to 13%, depending on the lender’s cost of funds. Loans over $10,000 incur a rate of 7.75% above that cost, whereas smaller loans come with an 8.5% rate. Comprehending this structure is crucial as you consider eligibility and navigate the application process for these accessible loans, which can support various small business needs. Microloan Interest Rate Structure Comprehending the interest rate structure of SBA Microloans is crucial for small business owners seeking financial support. These loans are capped at $50,000, with an average loan size around $13,000, typically used for equipment, supplies, and working capital. Interest rates vary based on the loan amount: for loans over $10,000, the rate is 7.75%, whereas loans of $10,000 or less carry an 8.5% rate. Repayment terms extend up to six years, requiring monthly payments without balloon payments. This structure allows for manageable budgeting for your business. The SBA Microloan program aims to stimulate entrepreneurship by providing accessible funding through nonprofit organizations that additionally offer business training and support, making it a valuable resource for small businesses and non-profits. Eligibility and Application Process Comprehending the eligibility and application process for SBA Microloans is crucial for small business owners looking to secure funding. To qualify, you need to demonstrate your ability to repay the loan and provide a solid business plan. These loans target startups and small businesses, offering amounts up to $50,000, with an average of around $13,000. Interest rates range from 7.75% to 8.5%, depending on the loan size, and repayment terms typically don’t exceed six years, requiring monthly payments. Applications are processed through nonprofit community-based organizations, which may as well offer technical assistance and training. Grasping these elements can help streamline your application and improve your chances of getting the funding you need. SBA Express Loan Rates SBA Express loan rates offer small business owners a competitive financing option that’s both accessible and efficient. With a maximum loan amount of $500,000, these loans provide quicker access to capital compared to traditional SBA loans. The interest rates can be either fixed or variable; loans over $50,000 are capped at Prime + 4.5%, while those of $50,000 or less are capped at Prime + 6.5%. The application process for SBA Express loans is expedited, permitting you to receive funding three to four weeks faster than through non-Preferred Lender Program loans. You can use these funds for various business needs, such as working capital, inventory, or equipment purchases. Furthermore, since SBA Express loans are backed by the government, they typically require less equity, enhancing the accessibility of funding for small businesses. This makes them an appealing choice for entrepreneurs looking to grow their operations. How SBA Loan Rates Are Set How are SBA loan rates established? SBA loan rates primarily hinge on the daily prime rate set by the Federal Reserve, which acts as a base for variable rate calculations. The maximum interest rates for SBA 7(a) loans differ based on loan size. Here are some key points to take into account: Fixed rates are capped between 12% and 15%, depending on the loan amount. Variable rates can range from 10% to 13.5%, additionally influenced by the loan size and tied to the prime rate. The SBA publishes maximum fixed interest rates monthly, guiding lenders to maintain competitive borrowing costs. Rates are negotiated between you and lenders, ensuring flexibility. The SBA’s guarantee on a portion of the loan lowers risk for lenders, making it easier for you to secure funding. Understanding these factors can help you navigate the loan process more effectively. Typical SBA Loan Fees When considering an SBA loan, it’s important to comprehend that you may face various fees in addition to the interest charges. One of the primary fees is the upfront SBA Guaranty Fee, which varies based on the loan’s maturity and amount. For SBA 7(a) loans with a maturity of 12 months or less, this fee is set at 0.25% of the guaranteed portion of the loan. If your loan has a maturity exceeding 12 months, the fee structure changes. For loans up to $1 million, you’ll incur a fee of 3.5% on the guaranteed portion. For loans exceeding $1 million, additional percentages apply, further increasing your total fees. These fees contribute considerably to the overall cost of borrowing, so it’s essential to factor them in alongside interest rates when evaluating your options for an SBA loan. Grasping these fees will help you make a more informed decision. Frequently Asked Questions What Are Current SBA 7A Loan Rates? Current SBA 7(a) loan rates vary based on the loan amount. For loans up to $25,000, fixed rates can reach 15%, whereas those over $250,000 drop to 12%. Variable rates range from 10% to 13.5%, linked to the prime rate. Loans between $25,001 and $50,000 have a maximum fixed rate of 14%, and for amounts between $50,001 and $250,000, it’s capped at 13%. Negotiation within these limits is possible. What Is the 20% Rule for SBA? The 20% Rule for SBA loans requires that at least 20% of your business’s ownership be held by U.S. citizens or lawful permanent residents. This rule guarantees that SBA financing primarily supports domestic ownership. If you hold less than 20% ownership, you mightn’t qualify for the full benefits of SBA loans. When applying, it’s essential to document your ownership structure accurately to comply with this requirement and secure potential financing. What Is a Good Interest Rate for an SBA Loan? A good interest rate for an SBA loan varies based on the type and size of the loan. For SBA 7(a) loans, rates range from 10% to 15%. Loans under $25,000 are capped at 15%, whereas those between $25,001 and $50,000 have a maximum of 14%. If you’re considering an SBA 504 loan, expect fixed rates between 5% and 7%. Microloans typically fall within 8% to 13%, depending on the lender. How Hard Is It to Get an SBA 7A Loan? Getting an SBA 7(a) loan can be challenging. You’ll need to prepare detailed financial documents, a solid business plan, and personal financial statements. Lenders prefer a credit score of at least 650, and collateral is often required for loans over $150,000. The process can take several weeks to months, depending on the lender and the completeness of your application. Although smaller loans may have fewer requirements, thorough preparation is crucial for success. Conclusion In conclusion, grasping current SBA loan rates and associated fees is crucial for making informed borrowing decisions. The rates vary considerably depending on the loan type, with 7(a) loans often having higher interest rates compared to 504 loans and microloans. Furthermore, be aware of fees, especially for loans under $1 million, as they can impact your overall costs. By researching and comparing options, you can better navigate the SBA loan environment and choose the best financing solution for your needs. Image via Google Gemini and ArtSmart This article, "Top 7 SBA Loan Rates Now: What to Know" was first published on Small Business Trends View the full article

Grasping the current SBA loan rates is vital for making informed financing decisions. The rates differ based on the loan type, such as the SBA 7(a), 504, or microloans, with varying interest percentages and fees. For instance, SBA 7(a) loans can range from 12% to 15%, whereas 504 loans typically fall between 5% and 7%. Knowing how these rates and associated fees affect your total borrowing costs is significant. Let’s explore the specifics of each loan type and what you need to take into account. Key Takeaways SBA 7(a) loan rates range from 12% to 15%, depending on loan size and type, with variable rates from 10% to 13.5%. SBA 504 loan rates typically range from 5% to 7%, linked to the 10-year U.S. Treasury note. SBA microloan rates range from 8% to 13%, with average loan sizes around $13,000, capped at $50,000. SBA Express loans have fixed or variable rates capped at Prime + 4.5% for loans over $50,000. Loan fees, including upfront guaranty fees, can significantly affect total borrowing costs, so understanding them is essential. Current SBA Loan Interest Rates When you’re considering an SBA loan, it’s important to comprehend the current interest rates, as they can greatly impact your borrowing costs. SBA 7(a) loan rates now range from a maximum fixed rate of 12% to 15%, depending on the loan size. For loans under $25,000, the fixed rate is capped at 15%, whereas those over $250,001 can secure a maximum fixed rate of 12%. Variable rates vary from 10% to 13.5%. If you’re looking into microloans, which are limited to $50,000, expect interest rates between 8% and 13%. For SBA Express loans exceeding $50,000, variable rates may reach up to 4.5% over the Prime rate. To help you navigate these options, using an SBA 7a loan calculator can provide clarity. If you’re exploring MD MD Bank SBA loans, comprehending these rates will guide your financial decisions effectively. SBA 7(a) Loan Rates SBA 7(a) loan rates play an essential role in determining your overall borrowing costs, so comprehending these rates is fundamental. These loans can have fixed or variable rates, with maximum fixed rates ranging from 12% to 15%, depending on the loan size. For amounts of $25,000 or less, the fixed rate caps at 15%, whereas those between $25,001 and $50,000 are limited to 14%. If you’re considering variable rates, they can reach up to 13.5% for loans of $50,000 or less, but drop to a maximum of 10% for loans exceeding $350,001. The SBA 7(a) program allows loans up to $5 million, with the SBA guaranteeing 85% for loans under $150,000 and 75% for larger amounts. Currently, variable rates are typically set above the Prime rate of 7.00%, resulting in effective rates that fall between 10% and 15%. SBA 504 Loan Rates When considering SBA 504 loans, you’ll notice interest rates typically range from 5% to 7%, closely linked to the 10-year U.S. Treasury note. These loans require a minimum down payment of 10% and often involve collateral, usually the assets being financed, along with personal guarantees from borrowers. With repayment terms spanning 10, 20, or even 25 years, comprehending these factors is essential for making informed financial decisions. Interest Rate Trends As interest rates fluctuate in the broader economy, comprehending the trends for SBA 504 loan rates becomes crucial for potential borrowers. Typically, these rates range from 5% to 7%, aligning closely with the 10-year U.S. Treasury note. As of November 2025, you can expect effective interest rates of approximately 5.77% for a 10-year term, 5.98% for a 20-year term, and 5.92% for a 25-year term. It’s essential to recognize that SBA 504 loans require collateral, usually the assets being financed, alongside personal guarantees from principal borrowers. Moreover, a minimum down payment of at least 10% of the project cost is required. Repayment Terms Explained Understanding the repayment terms of SBA 504 loans is vital for managing your business’s finances effectively. These loans offer repayment periods of 10, 20, or 25 years, giving you flexibility in handling payments. With interest rates typically between 5% and 7%, tied to the 10-year U.S. Treasury note, it’s important to budget accordingly. A minimum down payment of 10% is required, ensuring you have some equity in the financed asset. Monthly payments are structured without balloon payments, promoting consistent repayment schedules. Here’s a summary of key aspects: Repayment Term Interest Rate Down Payment 10 Years 5%-7% 10% 20 Years 5%-7% 10% 25 Years 5%-7% 10% Eligibility Requirements Overview Comprehending the eligibility requirements for SBA 504 loans is essential if you’re considering this financing option for your business. First, you’ll need a minimum down payment of 10% of the project cost, which may increase based on your creditworthiness and business type. Usually, collateral is required, typically in the form of the assets you’re financing. Furthermore, personal guarantees from principal borrowers are necessary to guarantee accountability. The maximum loan amount stands at $5 million, with select projects eligible for up to $5.5 million. Finally, interest rates commonly range from 5% to 7%, linked to the 10-year U.S. Treasury note, making SBA 504 loans a competitive choice for your long-term investment needs. SBA Microloan Rates When exploring SBA Microloan rates, you’ll find that interest rates typically range from 8% to 13%, depending on the lender’s cost of funds. Loans over $10,000 incur a rate of 7.75% above that cost, whereas smaller loans come with an 8.5% rate. Comprehending this structure is crucial as you consider eligibility and navigate the application process for these accessible loans, which can support various small business needs. Microloan Interest Rate Structure Comprehending the interest rate structure of SBA Microloans is crucial for small business owners seeking financial support. These loans are capped at $50,000, with an average loan size around $13,000, typically used for equipment, supplies, and working capital. Interest rates vary based on the loan amount: for loans over $10,000, the rate is 7.75%, whereas loans of $10,000 or less carry an 8.5% rate. Repayment terms extend up to six years, requiring monthly payments without balloon payments. This structure allows for manageable budgeting for your business. The SBA Microloan program aims to stimulate entrepreneurship by providing accessible funding through nonprofit organizations that additionally offer business training and support, making it a valuable resource for small businesses and non-profits. Eligibility and Application Process Comprehending the eligibility and application process for SBA Microloans is crucial for small business owners looking to secure funding. To qualify, you need to demonstrate your ability to repay the loan and provide a solid business plan. These loans target startups and small businesses, offering amounts up to $50,000, with an average of around $13,000. Interest rates range from 7.75% to 8.5%, depending on the loan size, and repayment terms typically don’t exceed six years, requiring monthly payments. Applications are processed through nonprofit community-based organizations, which may as well offer technical assistance and training. Grasping these elements can help streamline your application and improve your chances of getting the funding you need. SBA Express Loan Rates SBA Express loan rates offer small business owners a competitive financing option that’s both accessible and efficient. With a maximum loan amount of $500,000, these loans provide quicker access to capital compared to traditional SBA loans. The interest rates can be either fixed or variable; loans over $50,000 are capped at Prime + 4.5%, while those of $50,000 or less are capped at Prime + 6.5%. The application process for SBA Express loans is expedited, permitting you to receive funding three to four weeks faster than through non-Preferred Lender Program loans. You can use these funds for various business needs, such as working capital, inventory, or equipment purchases. Furthermore, since SBA Express loans are backed by the government, they typically require less equity, enhancing the accessibility of funding for small businesses. This makes them an appealing choice for entrepreneurs looking to grow their operations. How SBA Loan Rates Are Set How are SBA loan rates established? SBA loan rates primarily hinge on the daily prime rate set by the Federal Reserve, which acts as a base for variable rate calculations. The maximum interest rates for SBA 7(a) loans differ based on loan size. Here are some key points to take into account: Fixed rates are capped between 12% and 15%, depending on the loan amount. Variable rates can range from 10% to 13.5%, additionally influenced by the loan size and tied to the prime rate. The SBA publishes maximum fixed interest rates monthly, guiding lenders to maintain competitive borrowing costs. Rates are negotiated between you and lenders, ensuring flexibility. The SBA’s guarantee on a portion of the loan lowers risk for lenders, making it easier for you to secure funding. Understanding these factors can help you navigate the loan process more effectively. Typical SBA Loan Fees When considering an SBA loan, it’s important to comprehend that you may face various fees in addition to the interest charges. One of the primary fees is the upfront SBA Guaranty Fee, which varies based on the loan’s maturity and amount. For SBA 7(a) loans with a maturity of 12 months or less, this fee is set at 0.25% of the guaranteed portion of the loan. If your loan has a maturity exceeding 12 months, the fee structure changes. For loans up to $1 million, you’ll incur a fee of 3.5% on the guaranteed portion. For loans exceeding $1 million, additional percentages apply, further increasing your total fees. These fees contribute considerably to the overall cost of borrowing, so it’s essential to factor them in alongside interest rates when evaluating your options for an SBA loan. Grasping these fees will help you make a more informed decision. Frequently Asked Questions What Are Current SBA 7A Loan Rates? Current SBA 7(a) loan rates vary based on the loan amount. For loans up to $25,000, fixed rates can reach 15%, whereas those over $250,000 drop to 12%. Variable rates range from 10% to 13.5%, linked to the prime rate. Loans between $25,001 and $50,000 have a maximum fixed rate of 14%, and for amounts between $50,001 and $250,000, it’s capped at 13%. Negotiation within these limits is possible. What Is the 20% Rule for SBA? The 20% Rule for SBA loans requires that at least 20% of your business’s ownership be held by U.S. citizens or lawful permanent residents. This rule guarantees that SBA financing primarily supports domestic ownership. If you hold less than 20% ownership, you mightn’t qualify for the full benefits of SBA loans. When applying, it’s essential to document your ownership structure accurately to comply with this requirement and secure potential financing. What Is a Good Interest Rate for an SBA Loan? A good interest rate for an SBA loan varies based on the type and size of the loan. For SBA 7(a) loans, rates range from 10% to 15%. Loans under $25,000 are capped at 15%, whereas those between $25,001 and $50,000 have a maximum of 14%. If you’re considering an SBA 504 loan, expect fixed rates between 5% and 7%. Microloans typically fall within 8% to 13%, depending on the lender. How Hard Is It to Get an SBA 7A Loan? Getting an SBA 7(a) loan can be challenging. You’ll need to prepare detailed financial documents, a solid business plan, and personal financial statements. Lenders prefer a credit score of at least 650, and collateral is often required for loans over $150,000. The process can take several weeks to months, depending on the lender and the completeness of your application. Although smaller loans may have fewer requirements, thorough preparation is crucial for success. Conclusion In conclusion, grasping current SBA loan rates and associated fees is crucial for making informed borrowing decisions. The rates vary considerably depending on the loan type, with 7(a) loans often having higher interest rates compared to 504 loans and microloans. Furthermore, be aware of fees, especially for loans under $1 million, as they can impact your overall costs. By researching and comparing options, you can better navigate the SBA loan environment and choose the best financing solution for your needs. Image via Google Gemini and ArtSmart This article, "Top 7 SBA Loan Rates Now: What to Know" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Apple's "affordable" MacBook is official. The company revealed the "MacBook Neo" in a non-livestreamed event on Wednesday, following a series of product announcements throughout the week. Despite the hoopla, there aren't a ton of surprises here: The rumors pointed to a low-cost MacBook running an iPhone chip that came in a variety of fun colors to choose from. That's basically exactly what we got: The Neo runs the A18 Pro—the same chip as the iPhone 16 Pro—and comes in Blush (pink), Indigo, Citrus (yellow/green), and Silver. Really, the biggest surprise of the day is the price: $599, or $499 if you buy through the education store (which anyone can buy from). It's a bit unbelievable that you can buy a new MacBook for as low as $500 in 2026, especially considering that computer components are only skyrocketing in price. Back in 2008, a MacBook cost $1,099, which is just shy of $1,700 in today's money. Now, you can buy three MacBook Neos for that cost, and still have money left over for accessories. The MacBook Neo isn't perfect If you're in the market for a new MacBook, the Neo might be particularly tempting. But it really isn't the only Mac you should consider. Despite Apple's pricey reputation, you can pick up powerful Macs for very reasonable prices these days—though not necessarily through Apple itself. The company will happily sell you a MacBook Air starting at $1,099 ($999 through the education store) which is quite a bit more than the Neo. Instead, you should consider older Macs through other stores that carry them. It might sound odd, but you really might be better off with something that didn't come out this year, or even something pre-owned. Back when the Neo was just a rumor, I recommended not waiting for it. Sure, the colors sounded fun, and the price is great, but there are some serious drawbacks to consider here—first, and foremost, the underlying hardware. The A18 Pro is a capable chip for the iPhone 16 Pro, but it's unproven as a vehicle to run macOS. It's an Apple-designed chip, so there is an advantage there, but it still wasn't designed for Apple's OS in the same way the Mac's M-series chips were. We won't know exact performance specs until testers get their hands on the Neo, but my guess is the A18 Pro is not going to be a macOS workhouse—hence that ultra-low price. The Neo's RAM is also holding it back. Apple is only shipping Neos with 8GB of memory, which will be fine for most simple tasks, but not more complex ones, or for multitasking. Power users who try to push the Neo will likely run into issues with trying to run too many programs (or too many browser tabs) at once. That said, Apple knows it has a lot of users relying on 8GB of RAM, since it was the entry-level standard up until M4. Plus, that lower RAM is a huge part of what's keeping the price down. Finally, there are the nitpicky things. The keyboard, while color-matched, doesn't have a backlight, and if you're opting for the base model, you won't get Touch ID. For that, you'll need to spend another $100, though that will also double your storage (512GB instead of 256GB). There's no MagSafe, which has become a standard again on modern MacBooks, and the trackpad is mechanical rather than haptic—though that might not necessarily be better or worse. None of these things are necessarily a deal breaker, and other MacBooks have similar issues. But that doesn't mean the Neo is right for everyone in this price range. Before you hit "preorder" on Apple's website, here are a couple other options to consider. The M1 MacBook Air is still worth consideringThe M1 MacBook Air may go down in history as the best laptop Apple ever made. Not because it's the most powerful, or the sleekest design, but because this five-year-old MacBook is still going strong. If you bought one back in 2020, you might still have one, and have no real reason to upgrade. Apple doesn't make this Air any longer—in fact, it only makes the M5 option it announced this week. But you can still pick up the M1 from stores like Amazon and Walmart, often at wildly good prices. I'll point you to two options here, as possible Neo alternatives. One is the base model M1 Air, with 8GB of RAM and 128GB of storage. That's half the storage of the Neo, which could be a problem, but that sacrifice saves you even more money. Right now, Walmart has a pre-owned model for just over $350. That's tough to beat. Here's an option that does beat it: On Amazon, you can buy an M1 MacBook Air with 16GB of RAM and 256GB of storage for $515. If you can find a machine like this at that price, jump on it. Even if the A18 Pro outperforms the M1 chip in testing, that 16GB of RAM will keep this machine feeling fast for longer. I strongly suggest buying a MacBook with 16GB of RAM in 2026, so if you can pick one up at this price, go for it. The M2 MacBook Air is cheap, and a beast In the $600 to $650 range, the M2 MacBook Air is a beast. You have Apple's second-gen M-series chip, of course, but also Apple's modern MacBook design. The company hasn't really changed the look of its MacBook Airs since the M2, which means this machine looks brand-new. It comes with a brighter and larger display over the M1 Air and MagSafe charging, too. Again, Apple doesn't make this model anymore, so you need to look to the pre-owned and third-party markets here. You can find models with 8GB of RAM and 256GB of storage for $600, like this one on Amazon. 16GB of RAM would be ideal, but it's tough to find M2s with that configuration in this pricing right now, as it tends to push things into the $800 range. But that's the compromise at this price point: You get the modern form factor and the newer chip, while sacrificing the RAM. M2 with 8GB of RAM is probably going to outlast A18 Pro with 8GB of RAM when it comes to macOS. We'll need to wait for testing to be sure, but I'd bet on the chip made for macOS. The MacBook Neo is probably a great buyThis isn't to say that you shouldn't consider the Neo. In fact, it might be the right Mac for you. For one, you're getting a brand new Mac—not pre-owned or refurbished—for $499, in color options the M-series Macs have never offered. There are also some perks you don't get with M1 or M2 MacBook Airs: The M1 has a 720p FaceTime camera while M2 and Neo have a 1080p lens. The MacBook Neo has support for Wi-Fi 6E and Bluetooth 6, standards both M1 and M2 don't support. If the Neo is your jam, I'm not trying to dissuade you. Instead, I'd encourage you to wait until we know more about it. Apple opened up preorders today, but don't rush: Keep an eye out for benchmarks and real-world testing, and see how the A18 Pro compares to M1 and M2 when running macOS. View the full article

Google has removed the “design for accessibility” section from within the Understand the JavaScript SEO basics documentation. Google said this was removed because the information was “out of date and not as helpful as it used to be.” The old text said that using JavaScript for page content “may be hard for Google to see.” But Google now says that has not been true for many years, thus why Google removed the section. The old section. The old section read: “Design for accessibility: Create pages for users, not just search engines. When you’re designing your site, think about the needs of your users, including those who may not be using a JavaScript-capable browser (for example, people who use screen readers or less advanced mobile devices). One of the easiest ways to test your site’s accessibility is to preview it in your browser with JavaScript turned off, or to view it in a text-only browser such as Lynx. Viewing a site as text-only can also help you identify other content which may be hard for Google to see, such as text embedded in images.” Why it was removed. Google explained: “The information was out of date and not as helpful as it used to be. Google Search has been rendering JavaScript for multiple years now, so using JavaScript to load content is not “making it harder for Google Search”.” “Most assistive technologies are able to work with JavaScript now as well.” Why we care. While Google Search can handle JavaScript super well, it is still important for you to double check what Google Search sees by using the URL inspection tool within Google Search Console. Keep in mind, Google can handle JavaScript very well, Microsoft Bing likely can as well. But many of the new AI engines might not be able to render JavaScript as well as Google or Bing. View the full article

Google is communicating that starting April 1st, Customer Match uploads through the Google Ads API will stop working for certain users, in a message sent to API developers. Specifically, developers who haven’t uploaded Customer Match data in the past 180 days using their developer token will no longer be able to do so via the Ads API. What’s changing. If you fall into that inactive bucket, any attempt to upload Customer Match lists through the Google Ads API after April 1 will fail. Instead, Google wants you to move those workflows to the Data Manager API. The change applies only to Customer Match uploads — all other campaign management and reporting tasks should continue as normal in the Google Ads API. Why Google says it’s doing this. Google positions the Data Manager API as a more modern, unified data ingestion solution across its platforms, with stronger security protocols. It also includes features not available in the Ads API, such as confidential matching and enhanced encryption — signaling a push to centralize and better secure audience data handling. Why we care. If you or your developers haven’t touched Customer Match uploads in the last six months, this could catch you off guard. After April 1, 2026, the old workflow simply won’t work — and errors will replace uploads. The takeaway. Check whether your developer token has been used for Customer Match recently and plan a migration to the Data Manager API now, before Google flips the switch. First spotted. This announcement was shared by Paid Search specialist Arpan Banerjee who shared the message he got from Google on LinkedIn. View the full article