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Global employee engagement has now fallen for two consecutive years. The latest 2026 State of the Global Workplace report puts engagement at just 20%, with declining manager engagement identified as a major driver. That statistic should concern every organisation. Because engagement is rarely lost in one dramatic moment. More often, it fades gradually under the weight of overload, distraction and constant pressure. Managers are stretched thin. Teams are overwhelmed. Attention is fragmented. And when managers are operating in survival mode, culture starts to suffer. The manager engagement crisis Most managers are not disengaged because they don’t care. They care deeply. But many are trying to lead while buried under: Back-to-back meetings Endless notifications Constant context switching Rising expectations Pressure to always be available There’s very little space left for good leadership. No time to think properly, to coach, to notice when someone is struggling, to create clarity. At Think Productive, we know productivity isn’t about time management, but more about attention management. And attention is under attack. Why engagement efforts often fail Many organisations respond to disengagement with: More surveys More internal comms More initiatives More perks But engagement is not created through noise. People feel engaged when they experience: Psychological safety Trust Clarity Belonging Purpose Recognition Space to do meaningful work You cannot logic someone into engagement. They need to feel it. That’s why sustainable engagement starts with human needs, not corporate messaging. One practical thing managers can do today Before your next meeting or 1:1, pause for 60 seconds and ask yourself: “What does this person need from me right now?” Not your divided attention while replying to Slack messages. Not another rushed status update. Not performative busyness. Your presence. In distracted workplaces, attention has become one of the most valuable things a leader can give. Engagement and wellbeing are deeply connected This matters beyond productivity. When people spend every day reacting instead of thinking, rushing instead of focusing, and firefighting instead of progressing, wellbeing suffers too. Distraction creates stress. Lack of clarity creates anxiety. Constant interruptions create exhaustion. Protecting attention is not just a productivity strategy anymore. It’s part of creating healthier, more sustainable workplaces. So what can organisations do? The answer is not pushing people harder. It’s helping managers and teams work differently. At Think Productive, our Cracking the Engagement Puzzle workshop helps leaders understand the human drivers behind engagement and gives them practical ways to create more motivated, connected and energised teams. Because when humans thrive, work works. If you’d like to explore bringing Cracking the Engagement Puzzle to your organisation, get in touch with our team here. The post Only 1 in 5 Employees Feel Engaged at Work. Here’s the Bigger Problem. appeared first on Think Productive UK. View the full article

When you’re considering a franchise, it’s vital to approach the process systematically. Start by evaluating your commitment level and the support you can rely on. Researching the brand’s history and financial performance can provide valuable insights. Furthermore, location factors and competition play a significant role in your potential success. Comprehending franchise fees and engaging with current franchisees can highlight satisfaction levels. With these fundamentals in mind, you can better navigate your choices moving forward. Key Takeaways Assess your commitment level and ensure it aligns with the franchise’s operational demands before starting your search. Research the franchise’s financial performance, including analyzing the Franchise Disclosure Document (FDD) for insights on profitability. Evaluate location factors such as foot traffic and local competition to determine market viability for the franchise. Consult with franchise professionals, like attorneys and financial advisors, to understand legal and economic implications. Connect with existing franchisees to gather firsthand insights about satisfaction and operational challenges within the franchise system. Understand Your Commitment Level Comprehending your commitment level is essential when considering franchise ownership, as it determines how well you can manage daily operations and engage with customers. When you explore a franchise in Texas, consider how much time and energy you can realistically invest. Some franchises require hands-on involvement daily, whereas others allow for delegation. Your commitment level impacts team leadership, responsibility management, and community engagement, which are imperative for success. Reflect on how you can balance these demands with personal commitments, as many franchisees invest years of hard work before seeing growth. Utilizing a franchise lookup can help you identify options that align with your capacity, ensuring you choose a franchise that fits your lifestyle and goals. Conduct Thorough Brand and Industry Research When considering franchise ownership, it’s crucial to conduct thorough brand and industry research to make informed decisions. Here are key areas to focus on: Franchise History: Investigate the establishment date, growth trajectory, and milestones that highlight stability and reputation. Market Presence: Assess customer reviews, franchisee feedback, and brand recognition within your target demographic to gauge public perception. Industry Health: Research market trends, growth rates, and challenges that could impact long-term viability. Utilize a franchise database for detailed insights and conduct a taxable entity search to guarantee compliance. Furthermore, the Franchise Disclosure Document (FDD) can provide critical information on financial performance and operational requirements during your franchise search. This groundwork will help you make a well-informed choice. Evaluate the Support System Provided by the Franchisor Evaluating the support system provided by the franchisor is vital for your success as a franchisee, as effective support can greatly impact your operational efficiency. Start by inquiring about the duration and scope of the initial training program, since thorough training improves your skills. Next, assess the availability and responsiveness of the franchisor’s support team, which can help you tackle challenges. Review the resources available, like operational manuals and online support portals, important for ongoing success. Confirm the existence of a peer support network among franchisees, encouraging collaboration. Finally, evaluate the franchisor’s commitment to regular updates on industry trends and best practices, aiding in adapting your business, whether you’re an LLC or another taxable entity in your incorporated business search. Analyze Financial Performance and Metrics Comprehending the financial performance and metrics of a franchise is crucial for making informed investment decisions. To analyze effectively, focus on these key areas: Review the Franchise Disclosure Document (FDD), especially Item 19, for insights into economic performance and profitability. Assess store sales versus openings to gauge franchisee commitment and market demand. Evaluate franchise loan default rates for SBA-backed loans, indicating financial stability within the franchise system. Additionally, to find my LLC information, perform an LLC status check to verify you’re investing in a reputable franchise. Consider Location Factors for Success When choosing a location for your franchise, it’s crucial to analyze foot traffic and assess local competition. High foot traffic can increase visibility and customer visits, whereas comprehending the competition helps gauge market saturation and demand. Foot Traffic Analysis Grasping foot traffic is vital for selecting a successful franchise location, as it directly impacts customer engagement and sales potential. To effectively analyze foot traffic, consider these key factors: Peak Hours: Identify when foot traffic is highest, which can help you optimize staffing and inventory. Traffic Volume: Use tools like pedestrian counters or mobile data analytics to gauge how many potential customers pass by. Demographics: Assess the demographic information of foot traffic to tailor your offerings to the local audience. Research indicates that a 10% increase in foot traffic can lead to a 5-10% boost in sales, making foot traffic analysis critical for your franchise’s success. Be sure to examine nearby complementary businesses to improve visibility and attract more customers. Competition Assessment Strategies Grasping the competitive terrain is vital for successfully launching and operating your franchise, as it allows you to identify unique opportunities within your chosen location. Start by evaluating the demographics of your target area, including population density, age distribution, and income levels, ensuring alignment with your customer base. Conduct a competitive analysis to identify existing businesses, their offerings, and market share, which will help you pinpoint gaps your franchise can fill. Review foot traffic patterns and accessibility to improve visibility and customer patronage. Furthermore, research local regulations and zoning laws that may affect operations to avoid legal issues. Utilizing geographic information systems (GIS) tools can likewise aid in analyzing spatial data, guiding informed decisions about site selection. Assess Franchise Flexibility and Adaptability When evaluating a franchise’s flexibility and adaptability, you should look at how well it responds to market changes and economic shifts. Consider its incorporation of modern trends, like online ordering and delivery, in addition to its support for innovation initiatives that align with consumer preferences. Furthermore, reviewing testimonials from current franchisees can provide insights into the franchisor’s operational flexibility and growth strategies over time. Franchise Adaptability to Change Comprehending a franchise’s adaptability to change is crucial for potential franchisees, as it reveals how well the brand can respond to market shifts and challenges. To assess this adaptability, consider the following: Past Responses: Evaluate how the franchise adjusted operations during economic downturns or health crises, like COVID-19. Technological Embrace: Investigate if the franchise has adopted technology, such as online ordering and delivery services, which indicates flexibility and responsiveness to consumer preferences. Culture of Innovation: Review franchisee testimonials to understand how the franchisor supports adaptation and whether they promote a culture of innovation, signaling potential for future growth. Support for Innovation Initiatives Though many factors contribute to a franchise’s success, support for innovation initiatives stands out as a key indicator of flexibility and adaptability. Start by evaluating the franchisor’s history in adapting to market changes. A franchise that effectively incorporates new technologies, like online ordering and delivery, demonstrates competitiveness. Look for signs of a culture of innovation, such as regular product updates or new service offerings, which can improve customer engagement. Furthermore, assess how the franchisor supports franchisees in adopting these initiatives, offering training and resources for industry trends. Finally, consider their ability to pivot strategies during challenges, like economic downturns, as this can greatly impact overall franchise performance and long-term viability. Flexibility in Operations Management In evaluating a franchise’s flexibility in operations management, you’ll want to focus on how well the franchise adapts to market changes and challenges. Gauging this adaptability is essential for your long-term success. Here are three key areas to examine: Historical Response: Examine how the franchise has traditionally responded to market shifts and challenges. Incorporation of Trends: Evaluate the franchise’s ability to integrate emerging trends, like online ordering and delivery services, which can greatly affect customer engagement. Local Adaptability: Review whether the franchisor supports franchisees in adjusting local marketing strategies and product offerings based on regional preferences. Additionally, investigate the support provided by the franchisor for operational adjustments during the maintenance of brand standards. Seek Legal and Financial Guidance When you’re exploring franchise opportunities, seeking legal and financial guidance is essential to navigate the intricacies of the process. Consulting a franchise attorney helps you understand the legal implications of franchise agreements, ensuring compliance with regulations and revealing any potential red flags in the Franchise Disclosure Document (FDD). A thorough review of the FDD can uncover inconsistencies or undisclosed lawsuits that might pose risks. Engaging a financial advisor is equally important; they assess the franchise’s economic health, including initial investments, ongoing expenses, and potential returns. Although the upfront costs for these services may seem significant, professional guidance can prevent costly mistakes and provide insights into market conditions, ultimately safeguarding your investment and ensuring long-term viability. Review Franchise Fees and Royalty Structures Comprehending franchise fees and royalty structures is vital for anyone considering a franchise opportunity, as these costs can greatly affect your financial planning. Here are three key aspects to review: Franchise Fees: These typically range from $10,000 to $100,000, covering rights to use the brand and initial training support. Royalty Fees: These ongoing payments are a percentage of your gross sales, impacting your budget. They may be fixed or vary based on performance, calculated monthly or quarterly. Post-COVID Factors: Initial investments may be higher because of inflation and supply chain issues, which can influence both franchise fees and startup costs. Understanding these elements is vital for evaluating the financial viability of your franchise choice and ensuring long-term profitability. Investigate Franchisee Satisfaction and Experience How can you truly assess the potential success of a franchise opportunity? One effective method is to engage with existing franchise owners. Their insights into satisfaction levels and experiences can help you gauge the likelihood of success for your investment. According to Franchise Business Review, franchises with high owner satisfaction often see better financial performance. Conducting surveys or having direct conversations with current franchisees can reveal critical details about support systems, profitability, and challenges within the franchise model. Furthermore, the Top 200 Franchises list highlights brands with the highest franchisee satisfaction, serving as a valuable resource. Remember, two-thirds of franchises are rated average or below-average, so prioritizing franchisee satisfaction in your decision-making process is crucial. Plan for Long-Term Growth and Success To achieve long-term growth and success in your franchise, it’s essential to set clear, measurable goals that guide your business decisions over the next few years. Regularly monitoring your financial performance will help you understand the health of your franchise and make informed choices about reinvestment. Set Long-Term Goals Setting long-term goals is crucial for your success as a franchise owner, as it provides a roadmap for growth and profitability. To guarantee you’re on the right track, consider the following: Establish financial targets: Aim for a franchise where at least 25% of owners earn $150,000 or more, during evaluating your potential annual income. Create a detailed business plan: Outline your long-term objectives, including growth milestones and profit expectations, to effectively guide your operations. Revisit and adjust goals regularly: Stay flexible by adapting your objectives based on market trends and franchise performance. Monitor Financial Performance Monitoring financial performance is vital for ensuring the long-term growth and success of your franchise. Start by evaluating metrics like the number of stores sold but not opened and franchise loan default rates for SBA-backed loans, as these can indicate potential risks. It’s additionally important to gauge franchisee satisfaction through surveys and conversations, since high satisfaction typically correlates with better financial results. Review Item 19 of the Franchise Disclosure Document (FDD) for insights into gross sales and common expenses, helping you measure profitability. Conduct a comparative analysis of financial metrics against similar companies to understand competitive standing. Finally, create a realistic financial plan that includes budgeting for unexpected expenses and maintaining a cash reserve for the business’s ramp-up period. Frequently Asked Questions What Are the 4 P’s of Franchising? The 4 P’s of franchising are Product, Price, Place, and Promotion. Product refers to the quality and uniqueness of the goods or services you offer. Price involves setting competitive rates that guarantee profitability during market expectations. Place focuses on selecting ideal locations for visibility and customer access. Finally, Promotion includes your marketing strategies, such as social media and local advertising, to raise brand awareness and drive sales effectively. What Is the 7 Day Rule for Franchise? The 7-Day Rule for franchises requires you to wait at least seven days after receiving the Franchise Disclosure Document (FDD) before signing any contracts or making payments. This period allows you to thoroughly review the terms and obligations, ensuring you understand the risks involved. Note that not every state enforces this rule, so it’s crucial to check local regulations. Violating the rule can lead to serious legal consequences for the franchisor. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-fil-A’s initial franchise fee is only $10,000 since the company covers most startup costs, like training and equipment. This model allows you to run the store as the company retains ownership of the physical assets, lowering your financial barrier to entry. You’ll need strong leadership skills and commitment, as you must manage daily operations. Furthermore, their unique profit-sharing model can lead to higher earnings based on store performance. What Should I Look for in a Franchise? When evaluating a franchise, you should consider several key factors. First, assess the franchisor’s experience and track record, ensuring they’ve operated successfully for at least a few years. Review the Franchise Disclosure Document (FDD) for financial details, including fees and royalties. Investigate franchisee satisfaction through surveys or conversations. Additionally, evaluate the training and support offered, in addition to the franchise’s adaptability to market changes, which can greatly impact your success. Conclusion In your franchise search, following these ten crucial tips can greatly improve your decision-making process. By comprehending your commitment level, researching brand performance, and evaluating support systems, you position yourself for success. Furthermore, considering financial metrics, location factors, and engaging with current franchisees provides deeper insights. Don’t forget to consult legal and financial advisors during your review of fees and planning for growth. Utilizing resources like the Franchise Disclosure Document will guarantee you make informed choices for your future franchise ownership. Image via Google Gemini and ArtSmart This article, "10 Essential Tips for Your Franchise Search" was first published on Small Business Trends View the full article

As remote work and digital collaboration become the norm, small business owners are continuously searching for ways to streamline their workflows and enhance productivity. In a bold move to optimize teamwork and efficiency, Dropbox has announced the integration of three new applications with ChatGPT, specifically designed to make work faster and more intuitive. Dropbox has long been a trusted platform for millions, offering solutions for storage, organization, and sharing of critical business documents. However, the challenge of switching between tools can slow down productivity, leading to confusion and wasted time in providing context and retrieving information. With this new integration, Dropbox aims to tackle these hurdles head-on. The new lineup consists of a standard Dropbox app, a Dropbox Dash app, and a Reclaim AI calendar app. Each app serves to streamline different aspects of business operations, making it easier than ever for small teams to get work done without unnecessary interruptions. For small business owners, the practicality of these tools cannot be understated. The standard Dropbox app within ChatGPT allows users to access files directly from their chats, providing immediate context during conversations. This reduces the time spent searching for documents and enhances collaboration, as colleagues can easily share files and feedback in real time. The Dropbox Dash app builds on this functionality by leveraging artificial intelligence to help users search for answers across various tools. This means that business owners no longer need to sift through endless emails or different applications to find the information they need. The AI’s capacity to pull contextual data makes conversations more relevant and actionable, ultimately enabling quicker decision-making. Another key tool in this suite is the Reclaim AI calendar app, designed to help teams coordinate schedules more efficiently. Time management can often be a stumbling block for small business operations; however, this app facilitates seamless planning and is particularly useful for businesses with remote or hybrid work models. By integrating calendar functionalities within ChatGPT, setting meetings becomes less of a logistical chore and more of a streamlined process. The innovation of these new applications does come with some challenges that small business owners should consider. For one, there may be a learning curve associated with adapting to new software integrations. Team members will need to familiarize themselves with how these tools interact and the best practices for using them to their full potential. Additionally, the reliance on AI for contextual accuracy may raise concerns about data privacy and security. Small businesses often handle sensitive information, and ensuring that all data stays protected during AI interactions should be a top priority. Despite these potential hurdles, the benefits are compelling. By bringing together Dropbox and OpenAI’s ChatGPT, small business owners can simplify workflows, boost productivity, and ultimately drive better collaboration. The integration allows teams to maintain their focus and efficiency, moving work forward in today’s fast-paced environment. “By streamlining that work into ChatGPT, it becomes easier to bring the right context into your conversations and get answers that are more relevant, useful, and actionable,” said a Dropbox representative. This statement highlights the core intention behind these new apps—to reduce friction in day-to-day operations and emphasize actionable insights. As more teams adopt these tools, it will be interesting to observe the impact on work dynamics and productivity. For small business owners looking to enhance their operational efficiency and collaborative efforts, these innovations from Dropbox could serve as a powerful ally. For more detailed information about the new features, you can check out the original announcement from Dropbox here. Image via Google Gemini This article, "Dropbox Integrates New Apps with ChatGPT to Enhance Team Collaboration" was first published on Small Business Trends View the full article

Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns. The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates appeared first on Search Engine Journal. View the full article

Google is rolling out new AI-driven bidding and budgeting features across Search, Shopping and Performance Max — aimed at helping advertisers capture more demand without increasing manual effort. What’s happening. Google is expanding its automation stack with updates like Journey-aware Bidding, Smart Bidding Exploration and demand-led budget pacing. Together, these changes are designed to help campaigns respond more dynamically to shifting consumer behaviour. The focus: letting AI identify and act on opportunities advertisers may not see themselves. Why we care. These updates aim to capture more conversions without increasing manual work, using AI to find new demand and optimise spend in real time. By improving how bids respond to full-funnel signals and how budgets adapt to peak demand, campaigns can become more efficient and less reliant on constant adjustments. Ultimately, it’s about getting more value from the same budget while staying competitive in a fast-changing search landscape. Smarter bidding gets more context. Journey-aware Bidding (beta) allows advertisers to feed more of the customer journey into optimisation, including non-biddable conversions. This gives Google AI a fuller picture of what leads to actual sales — not just initial actions like form fills. At the same time, Smart Bidding Exploration is expanding beyond Search. Already delivering an average 27% increase in unique converting users, it will soon roll out to Performance Max and Shopping campaigns, helping advertisers tap into less obvious, incremental queries. Budgets that follow demand. On the budgeting side, Google is building on its campaign total budgets feature, which allows advertisers to set spend across a defined period instead of relying on daily limits. The next step is demand-led pacing — where AI automatically adjusts spend based on real-time demand, increasing budgets on high-opportunity days and pulling back during slower periods, without exceeding overall limits. Advertisers using total budgets have already seen a reported 66% reduction in manual budget adjustments. Why this is a big deal. Budget management has historically been one of the most manual parts of campaign optimisation. By automating pacing, Google is reducing the need for constant monitoring while aiming to improve efficiency. What to watch: How much control advertisers are willing to give up for automation Whether incremental gains from exploration translate into profitable growth How transparent these systems remain as they scale Bottom line. Google is directing advertisers to AI to handle both bidding and budgeting — shifting the advertiser role from manual optimisation to guiding inputs and trusting the system to find growth. View the full article

It’s the Thursday “ask the readers” question. A reader writes: I have been with my current employer for 20 years. We have been fully remote since 2020, though we do have in person meetings roughly once a quarter. And I travel for business frequently so also often spend times with colleagues this way. I have very close friends at my current role, but that is a reflection of my long-term tenure and the old days of lunch in the cafeteria and chats by the photocopier. I’m starting a senior manager level position next month at a new company and I’m looking for advice on how to develop relationships with coworkers. I will lead high profile cross-functional projects and will need to have strong relationships with various teams (marketing, sales, product, etc.). And on top of that, I know I will be more successful if I have coworkers who I can call work friends, and I know I will enjoy my work environment if I have friendly relationships with coworkers. I’m not looking for friends to hang out with outside of work or looking for a new bestie, just colleagues I can chat with socially sometimes during the work week here and there. I don’t know if that is a realistic expectation in this WFH world. I know there are many who prefer not to be social at work and that’s totally fine — I wouldn’t want to intrude. I just want to be able to say, “Hey Susie, how are the kids?” or “Hey Susie, how did your last marathon go?” The idea of not having a friendly chat once in a while seems so isolating. In my current role, I have found that new joiners struggle because they feel very isolated not knowing anyone very well and feel like they are an outsider because there are others at our work that know each other very well. I worry this will be the case me. Any advice on how to fit in (or reality check that I’m expecting too much)? You aren’t expecting too much. Lots of us want to have warm, friendly relationships with colleagues and be able to talk about things besides work. Readers, what’s your advice? The post how can I get to know coworkers betters when we’re remote? appeared first on Ask a Manager. View the full article

In the not-so-distant past, the biggest question I’d get as a CEO was cut and dry: “What’s our plan?” Today, leaders across industries face a different, core question: “Are we built for change?” Unprecedented disruption is upon us, and just about every organization needs to transform quickly, in a big way. Having led five organizations, I have always architected and executed change as a core part of my remit. After decades of this work, I can confidently say that the formulas and frameworks that have worked for decades are no longer what we need. Because these unprecedented times call for something new, here are my top six tips for leading through change today. 1. Don’t equate deciding with doing. It’s one thing to sit around a boardroom table and align on a new strategy with your leadership team. Executing that strategy is different, and it largely falls to your employees doing the day-to-day work. Executives’ top hurdle to transformation is a disconnect between strategy and execution, based on a recent report we released. Change can create confusion and frustration when expectations aren’t clear or supported. As a result, even well-aligned strategies often break down in execution and change initiatives fail. 2. Make sure your employees feel seen. Change can greatly disrupt daily work. Your team needs to feel that their contributions matter and that their efforts feed into something larger than the task at hand. According to a study from BCG, when employees were explicitly told why their role in a change initiative is important to the company, they were 54% more likely to support the change. 3. Balance your long-term vision with short-term pressures. Agility is non-negotiable if you want to thrive through constant change. This agility should extend beyond an IT department or individual product team—it should span across your enterprise. BCG surveyed 127 companies found that while 94% started change initiatives, only 53% achieved their targets and created meaningful change. 4. Choose continuous reinvention over self-preservation. Don’t fall for the one-and-done mindset. Adaptability is no longer a one-time response to disruption. It is a core enterprise capability. Change is accelerating faster than most organizations can build at the capacitythey can absorb it. In fact, 93% of senior executives say they must rethink or reinvent their business model or operating approach at least every five years, with nearly 65% doing so every two years or faster. 5. Commit to your purpose. This is your guiding star. In times of change, keeping your organization aligned with a clear vision is essential. A strong purpose builds resilience and enables teams to march forward—as opposed to muddle through disruption. This is a make-or-break moment for leaders. A CEO might be able to weather a bad quarter, maybe even a year of poor financial results, but never the lack of absolute clarity about the long term with buy-in from all stakeholders. 6. Lead with radical transparency. Let’s be honest. We are living through a moment where most leaders are making tough decisions. Even if some of the choices must be made behind closed doors, communicate them candidly along the way. This will lessen anxiety and create a culture of trust instead of fear. My final piece of advice to leaders navigating change today: don’t get stuck in your ways. If we want to successfully usher our teams through these transformative times and the decades ahead, it’stime to think differently and challenge the way we have been leading our organizations. Pierre Le Manh is president and CEO of PMI. View the full article

Iran said it was reviewing the latest American proposals on ending the war, as U.S. President Donald The President threatened the country with a new wave of bombing unless a deal is reached that includes reopening the crucial Strait of Hormuz to international shipping. Hope that the two-month conflict could soon end buoyed international markets on Thursday, even as the U.S. military fired on an Iranian oil tanker attempting to breach an American blockade of Iran’s ports hours earlier. The developments followed days of mixed messaging from the The President administration over its strategy to end the war. The President posted on social media that the two-month war could soon end and that oil and natural gas shipments disrupted by the conflict could restart. But he said that depends on Iran accepting a reported agreement that he did not detail. “If they don’t agree, the bombing starts,” The President wrote. A fragile ceasefire between the U.S. and Iran has largely held since April 8. But in-person talks between the two countries hosted by Pakistan last month failed to reach an agreement. The war began Feb. 28, when the U.S. and Israel launched strikes against Iran. Pakistan says it expects a deal soon “We expect an agreement sooner rather than later,” Pakistan’s Foreign Ministry spokesperson Tahir Andrabi said Thursday. “We hope the parties will reach a peaceful and sustainable solution that will contribute not only to peace in our region but to international peace as well.” But he declined to give a timeline, saying Pakistan would not disclose details of the ongoing diplomatic efforts. “What I can tell you and this is what I have stated before that we remain positive, we remain optimist, and we hope the settlement will be soon rather than later,” he said. Asked whether Pakistan was expecting any response from Iran later Thursday, Andrabi said: “I will not comment on specifics or the movement of the messages.” Pakistan’s Prime Minister Shehbaz Sharif, speaking in televised remarks Thursday, said Islamabad remained in “continuous contact with Iran and the United States, day and night, to stop the war and extend the ceasefire.” A shifting narrative of the war The The President administration’s messaging throughout the Iran war has been shifting and often contradictory. This week, the president and his aides presented a dizzying narrative over the U.S. strategy to unblock the Strait of Hormuz and wrap up the war that drastically changed over the course of mere hours. Iran has effectively shut the strait, a vital waterway for the shipment of supplies of oil, gas, fertilizer and other petroleum products, while the U.S. is blockading Iranian ports. On Wednesday, a U.S. fighter jet shot out the rudder of an Iranian oil tanker in the Gulf of Oman as it tried to breach the American blockade, U.S. Central Command said in a social media post. The President suggests U.S. might force a deal with Tehran The President insisted Wednesday that Iranian officials want to end the war. “We’re dealing with people that want to make a deal very much, and we’ll see whether or not they can make a deal that’s satisfactory to us,” the president said. He suggested the U.S. could ultimately force a settlement. “If they don’t agree, the bombing starts,” The President said on social media, “and it will be, sadly, at a much higher level and intensity than it was before.” The White House believes it is near an agreement with Iran on a one-page memorandum to end the war, according to reporting by the news outlet Axios. Provisions include a moratorium on Iranian uranium enrichment, lifting of U.S. sanctions, distribution of frozen Iranian funds and opening the strait for ships. The White House did not immediately respond to questions about the possible agreement. A spokesman for the Iranian Foreign Ministry, Esmaeil Baghaei, told state TV that Tehran had “strongly rejected” U.S. proposals reported by Axios, but that it was still examining the latest U.S. proposal. US effort to reopen Strait of Hormuz suspended The President has sought to increase pressure on Tehran after suspending on Tuesday a short-lived U.S. effort, dubbed Project Freedom, to force open a safe passage for commercial ships through the Strait of Hormuz. Only two American-flagged merchant ships are known to have passed through the U.S.-guarded route after it opened Monday. The U.S. military said it sank six Iranian small boats threatening civilian ships. Hundreds of merchant ships remain bottled up in the Persian Gulf, unable to reach the open sea without passing through the Strait of Hormuz. The strait’s closure has sent fuel prices skyrocketing, rattled the global economy and put enormous economic pressure on countries, including major powers such as China. Hapag-Lloyd, one of the world’s largest shipping companies, said in a statement that the strait’s shutdown is costing it around $60 million per week, with rising fuel and insurance costs hitting particularly hard. On Thursday, the price of Brent crude oil stabilized at around $100 a barrel as investors waited to see whether the strait would reopen. Meanwhile, French President Emmanuel Macron said Wednesday that France’s aircraft carrier strike group was moving into the Red Sea in preparation for a potential French-British mission to restore maritime security in the Strait of Hormuz as soon as conditions allow. China’s foreign minister called for a comprehensive ceasefire Wednesday after meeting in Beijing with Iranian Foreign Minister Abbas Araghchi. Wang Yi said his country was “deeply distressed” by the conflict. China’s close economic and political ties to Tehran give it a unique position of influence. The The President administration is pressing China to use that relationship to urge the Islamic Republic to open the strait. Iranian envoy visits China ahead of The President Araghchi’s visit to China came ahead of a planned trip to Beijing by The President, who is scheduled to attend a high-profile summit on May 14-15 with Chinese President Xi Jinping. The President was the last U.S. president to visit China in 2017. Araghchi told Iranian state TV that his visit included discussions about the Strait of Hormuz, Iran’s nuclear program and sanctions imposed on Tehran. The President has demanded a major rollback of Tehran’s disputed nuclear program. Joshua Boak, Ben Finley, Russ Bynum, Munir Ahmed, E. Eduardo Castillo and David McHugh contributed. —Adam Schreck and Elena Becatoros, Associated Press View the full article

Billionaire behind $13bn company says rule changes to encourage UK listings make plan more attractiveView the full article

Soaring S&P propelled by Big Tech equities prompts warnings about ‘fragility’ of rallyView the full article

Technology is advancing faster than the profession’s ability to rethink its workflows. Accounting ARC With Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Technology is advancing faster than the profession’s ability to rethink its workflows. Accounting ARC With Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Here is a recap of what happened in the search forums today...View the full article

We may earn a commission from links on this page. The rumors are true: Google has announced a $99.99 smart band called the Fitbit Air, and is relaunching the Fitbit app as Google Health. There's a lot here I'm excited about: an affordable smart band without a mandatory subscription, with a full-featured app that may, if Google's promises check out, offer a meaningful alternative to Whoop's app. Here's what we know about the band, and how it's going to fit into the ecosystem if you already have a Fitbit or a Pixel Watch. The band is impressively lightweight and comfortable-looking Left: the Fitbit Air from the underside, showing how the device fits into the strap. Right: what the device looks like when removed. Credit: Fitbit I haven't yet seen the Fitbit Air in person (although I expect to give you a hands-on review soon), but from the pictures, I'm impressed with the design. Remember when I was trying to figure out from photos whether the device is attached to the strap, since I couldn't see a connecting piece? Well, it turns out that the Fitbit Air device (the "pebble") pops into the underside of the strap, like the old Fitbit Flex. That means you can swap out the strap for a different color or material, without any hardware showing. The device is 1.4 inches by 0.7 inches by 0.3 inches. It weighs 5.2 grams, and 12 grams with the band. The color offerings include black, light gray, a bluish color that Fitbit calls Lavender, and a pinkish red it calls Berry. (Lavender is shown in the image at the top of this page.) So what happened to the gray-and-orange band Stephen Curry has been wearing? That's a special edition, complete with his jersey number worked into the stitching. It will retail for $129.99. With a regular band, the price is $99.99. Replacement bands (without the device) will retail for $34.99. The Fitbit Air is available to pre-order now, and will ship later this month. What the Fitbit Air actually doesThe Fitbit Air, like the Whoop and other smart bands before it, is mainly a heart rate sensor that can pair to your phone. There is no display; if you want to see your heart rate during a workout, you'll need to check that from your phone. Unlike the old Fitbit Flex, which had some indicator lights, the Fitbit Air doesn't have any kind of display. The Fitbit Air also includes accelerometers to detect motion, a blood oxygen sensor, and a vibration motor. There is a temperature sensor so the device can report skin temperature variations, but Google said in a briefing that it's not sensitive enough for menstrual cycle tracking. The device also has enough storage to hang onto your workout data for a day before needing to sync to your phone, so you don't need to have your phone with you for every workout. You can now pair a Fitbit and a Pixel Watch to the same phoneI have good news and bad news on multi-device support. Fitbit users have long complained that the Fitbit app only allows you to pair one device. Pixel watches use this same app, so when I reviewed the Pixel Watch 4 I had to unpair the Fitbit Charge 6 that I had previously paired. That is changing! You will now be able to pair a Pixel Watch and a Fitbit. But that is specifically the only combination you'll be able to do, Google says: one Pixel and one Fitbit. So you can wear a Pixel Watch and swap it for a Fitbit Air for workouts or sleep or any time you don't want a watch on your wrist. But you can't swap between a Fitbit Charge 6 and a Fitbit Air, or between any other two Fitbits. That's a shame for people who already own a Fitbit device that tells the time. The Fitbit Public Preview will become the new Google Health appThe Fitbit app is getting an overhaul and a new name, and it sounds like it's going to be great. That said, my initial experiments with the Public Preview did not inspire confidence. I found that the AI coach hallucinated freely, kept forgetting my goals, and generally made a terrible coach. Google says it's been listening to feedback, and that fixes are either in the works or have already been applied. The Public Preview was missing key features while it was in development, like nutrition tracking, but those will be available at the relaunch. Google says the developers have made information easier to find, the coach less verbose, and the coach now tracks your progress toward weekly goals. I'm looking forward to trying the app, and I won't pull any punches if the coach still has serious flaws. It doesn't exactly inspire confidence that I saw this on Reddit yesterday: A Public Preview user said that the coach keeps insisting they need to wake up at 5:30 a.m. and recently went through a big move, neither of which were true. Another redditor replied to say they were a product manager at Google and said "sorry to hear about these hallucinations. we've seen a number of these and have made some progress getting rid of them, so it's helpful to dig into the ones that are still happening." If Google can successfully address the coach's issues, I'm going to be really impressed with the app. I've been saying for years that you don't make a Whoop killer by sticking a heart rate monitor on a wrist band—Whoop's strength is its incredibly full-featured app that integrates all your data into actionable advice. I love Whoop's app for its weekly plans and I've joked that the Whoop Coach is "the only AI I'm on speaking terms with." Fitbit's new app will have weekly plans, and its coach is programmed to take input from conversations and to access data from throughout the app. It sounds a lot more useful than a lot of fitness app chatbots. How the Fitbit Air compares to other smart bandsI'm honestly excited for this. There are now multiple smart bands on the market, but the Fitbit Air seems to be hitting a sweet spot that none of the others have gotten quite right. Whoop is undeniably the leader, but its $239/year subscription is a lot for most of us to swallow. Polar's no-subscription Loop band sounded promising, but ultimately doesn't do very much, and it's $200. Amazfit's Helio strap was my favorite of the bunch, with a $99.99 price tag, no subscription, and the ability to trade off with other Amazfit devices (like the company's sports watches) in a no-frills app. The Fitbit Air combines the low price tag, no subscription, and (possibly) a full-featured, easy-to-use app. It can feed data to the same app as a watch you might already be wearing—at least if you're a Pixel watch user. I'm looking forward to trying it out and seeing whether the app keeps its promises well enough to give it the edge over other smart bands. View the full article

JavaScript SEO should be a solved problem by now. It isn’t. Ecommerce sites keep hitting the same crawling, rendering, and indexing issues they were five years ago, now stacked on top of headless builds, AI-powered recommendations, and frameworks that can hide critical content from Google. These top ecommerce players have figured out how to ship fast, modern JavaScript without sacrificing organic visibility. Here are five lessons worth stealing. 1. Chewy uses JavaScript for UX Chewy is one of the largest online retailers of pet food and supplies in the U.S. They use Next.js, a React framework for building websites with built-in support for server rendering, static generation, and full-stack development features. That means you can put important content in the initial HTML response without relying on client-side JavaScript. Let’s look at a product page like the Benebone Wishbone Chew Toy. Navigate to View Page Source and you’ll see the product title, description, pricing, reviews, Q&A, and breadcrumb navigation all present in the initial HTML. Googlebot can access it on the first pass, without waiting for rendering. That’s important because if a web crawler like Googlebot encounters issues rendering your page, the important content can still be parsed on the first crawl. With the rise of AI chatbots, some of which still don’t render JavaScript, this has become even more important. Not everything needs to be in the initial HTML, though. Without client-side JavaScript, the page would feel static and clunky. Take the “Compare Similar Items” carousel. It’s loaded client-side, primarily there for shoppers. The internal links could offer some SEO benefit, but they’re not critical for indexing this page the way the title, description, and pricing are. Chewy gets this balance right. The content that matters most for indexing is available on initial load. Client-side JavaScript enhances the experience rather than delivering the content that needs to be indexed. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with 2. Myprotein makes navigation crawlable Myprotein sells supplements, nutrition products, and some fitness apparel. Their site is built on Astro, a content-first framework using Islands Architecture to ship zero JavaScript by default while supporting components from React, Vue, or Svelte. Myprotein’s navigation is the part worth studying. It’s an important SEO area for ecommerce sites, and they get it right. View the source on any Myprotein page and the navigation links (categories, dropdown items, and footer links) are all in the initial HTML response. Astro makes this possible through its island architecture. The navigation ships as an interactive island, meaning Astro will hydrate it with JavaScript as soon as the browser is ready. But JavaScript makes the flyout menus interactive. It doesn’t create them. These links are also proper <a> elements with href attributes, which is what crawlers like Googlebot need to discover and follow links. Avoid using JavaScript click handlers to simulate navigation, such as: <div onclick="navigate(item.slug)">Clear Protein Drinks</div> A crawler won’t follow that. Use a standard anchor element instead: <a href="https://us.myprotein.com/c/nutrition/protein/clear-protein-drinks/">Clear Protein Drinks</a> Not every site gets this right. When navigation depends entirely on client-side rendering, there’s a window where it’s invisible or empty. Googlebot processes JavaScript in a separate rendering pass that can lag behind the initial crawl, which can mean delayed discovery of internal links critical for crawl efficiency and link equity distribution. 3. Harrods embeds structured data in the HTML Harrods is a luxury department store selling fashion, beauty, and homeware. Their site is built on Nuxt, a Vue framework for building websites with built-in routing, server rendering, and static generation, plus an opinionated project structure. Their structured data is delivered in the initial HTML response. View the source on any product page and you’ll find structured data inside a <script type="application/ld+json"> element. The Product schema includes the product name, images, description, brand, and an Offer with price, currency, availability, and seller. JSON-LD is the format Google recommends for structured data, and because it’s in the HTML response, Google can parse it on the first crawl pass without needing to render the page. On JavaScript-powered sites, structured data can easily become a client-side dependency. If a framework fetches product data in the browser and generates JSON-LD from the response, that structured data only exists after JavaScript executes. The same is true for structured data injected through Google Tag Manager. If markup is only added after the page loads, Google has to render the page to find it. Google has noted that dynamically generated Product markup can make Shopping crawls less frequent and less reliable, which matters when prices and availability change often. By serving that structured data in the HTML directly, Harrods avoids this risk entirely. Get the newsletter search marketers rely on. See terms. 4. Under Armour handles faceted navigation with JavaScript Under Armour is a global sportswear brand selling athletic apparel, footwear, and accessories. Their site is built on Next.js, the same React framework Chewy uses. A good place to see their JavaScript SEO in action is on category pages, where filters need to feel fast and interactive for shoppers, and be crawler-friendly. Let’s look at the men’s shoes category page. When you apply a filter, say, selecting size 10, the product grid updates instantly without a full page reload. That’s client-side JavaScript updating the grid. But the URL updates too. After selecting the filter, the URL becomes: https://www.underarmour.com/en-us/c/mens/shoes/?prefn1=size&prefv1=10 A shopper can copy that URL, send it to a friend, or bookmark it, and land right back on the same filtered view. Notice what the URL isn’t: Not a hash fragment (#size=10), which doesn’t get sent to the server and is ignored by Google. Not a mess of bracketed query strings (?filters[0][size]=10). Not a dynamic route artifact like /shoes/[category]/ leaking into the live URL. It’s a clean, readable query string with named parameters. Under Armour is using the Next.js router to update the URL as filters change. Under the hood, it wraps the browser’s History API and uses the pushState() method to update the address bar without a reload. When someone visits that same URL directly, the page loads with the filter already applied. 5. Manors Golf loads third-party scripts Manors Golf sells golf apparel. Their site runs on Hydrogen, Shopify’s React-based framework for headless storefronts. Hydrogen defers its own application scripts automatically since they load as ES modules. However, third-party scripts are the developer’s responsibility. On an ecommerce site, that can be a long list: reviews, chat, personalization, pixels, recommendations, payment scripts. That matters for SEO in two ways. Render-blocking scripts hurt Core Web Vitals, most directly Largest Contentful Paint (LCP). They also give Googlebot more work to render the page, so it may get processed less reliably. An external script (<script src="...">) without async or defer blocks HTML parsing. Async fetches in the background and runs when ready. Defer waits until parsing finishes. Manors loads external scripts from 12 third-party domains, including Klaviyo, TikTok, Microsoft Clarity, and Gorgias. A look at the Elements panel shows them all loading with async: By loading third-party scripts with async, Manors keeps them from blocking the initial render. That protects LCP and reduces the work Google’s Web Rendering Service (WRS) has to do. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with The balance between interactivity and crawlability The issue isn’t that you’re using JavaScript. It’s what you’re using it for. Googlebot can process JavaScript, but it’s slower and less reliable than reading HTML. The more your core content, structure, and navigation depend on JavaScript, the more room there is for things to go wrong. The sites in this article all use JavaScript to enhance the experience rather than deliver it. Do that, and you won’t have to choose between a good user experience and good SEO. View the full article

They are finance’s saviours as well as its villainsView the full article

The online real estate marketplace sees second-quarter adjusted earnings before interest, taxes, depreciation and amortization in a range of $150 million to $165 million, missing the average analyst estimate of $191 million. View the full article

Judgment is scarce in the age of agentic AI. Access is not scarce, and nearly every enterprise can now reach the same frontier models. Yes, automation is the starting line, but reimagining end-to-end processes and having context–rich process intelligence are how you get ROI from artificial intelligence. And that is incredibly hard to build overnight. That is where competitive advantage now lives, in the ability to apply AI with discipline, context, and consequence, with accountability for outcomes. Agentic AI is redrawing the competitive landscape quickly. The winners will go deep instead of wide, deliberately owning the last stretch of the process where context, risk, and trust still determine the result. OUTCOMES ARE DECIDED IN THE FINAL 20% Research labs are producing increasingly capable general‑purpose tools that can handle a large share of many tasks. In enterprise environments, especially regulated and mission‑critical ones, that still leaves a meaningful remainder. That remainder is often described as the “last 20%.” In practice, it is not an edge case. It is the work. This is where exceptions surface, judgment calls matter, and errors carry real consequences. In finance, insurance, supply chain, and risk functions, brand equity and enterprise value are built or lost in these moments. Accuracy, explainability, and accountability matter as much as speed. Well‑designed agentic systems start from this reality. They are built to execute end-to-end while deliberately surfacing uncertainty, ambiguity, and risk. Machines handle what can be standardized. Humans intervene where judgment materially changes the outcome. The goal is reliable performance at scale rather than full autonomy. That balance produces durable results. MOATS FORM WHERE “JUST ADD AI” STOPS WORKING In the agentic era, competitive moats are shifting. Some long‑standing advantages will erode as access to technology levels the field. Others will need to be reinforced. New moats will be built in a different place altogether. Layering AI on top of broken processes does not create competitive advantage. In mission‑critical workflows, “just add AI” fails without deep operational understanding. Agents designed around real workflows and real constraints do what generic tools cannot. They route work intelligently, detect risk early, and focus scarce human expertise where it has the greatest impact. Consider an example from insurance. AI agents can triage and classify incoming submissions at scale, quickly separating routine cases from complex ones. Straightforward work moves through rapidly. But the system is designed to escalate with precision. Submissions with novel risk signals, incomplete information, or policy ambiguity are routed to underwriters with clear context: what the agent evaluated, where uncertainty remains, and what decision is required. The benefits are faster processing and better work. Underwriters spend time on judgment instead of rework. The operating model shifts from reviewing everything to validating what matters most. That is a structural advantage instead of a technology upgrade. AGENTIC OPERATIONS ARE AN OPERATING MODEL Incremental automation can improve individual processes. Agentic operations, done well, create advantage across the enterprise. The real power comes from embedding agents directly into workflows so that each execution strengthens the system. Exceptions are captured. Policies are clarified. Guardrails improve. Components are reused. Institutional knowledge is encoded rather than lost in handoffs and tribal memory. Over time, these systems become more resilient and more precise because they learn from every escalation. What begins as automation becomes a self‑reinforcing engine for execution, judgment, and speed. This is also why high‑performing organizations do not deploy AI evenly. They concentrate it where mistakes are costly, trust is fragile, and decisions have consequences. Done right, they achieve speed without recklessness and accountability without drag. WHEN EVERYONE HAS AI, DEPTH IS THE DIFFERENTIATOR When access to AI is universal, companies need to move beyond deployment as a strategy. The real question is where you choose to apply judgment, and how deliberately you scale it. The strongest organizations go deep, not wide. They focus on the parts of the work where the world gets messy and decisions matter most. They design agentic systems that move quickly, but also know when to stop. A simple test makes this practical: Where does the process break under real‑world conditions? Who is accountable when the system is uncertain? How does the organization learn from exceptions instead of burying them? These are leadership decisions instead of technical details. Agentic systems are a new way to build advantage. In the agentic era, differentiation will come from knowing where machines stop, and being decisive about what happens next. It’s not necessary to “just add AI.” Balkrishan “BK” Kalra is president and CEO of Genpact. View the full article

In terms of maximizing your shopping and travel experiences, joining the right reward programs can make a significant difference. Programs like Starbucks Rewards offer personalized perks, whereas Amazon Prime provides benefits such as free shipping and streaming. Similarly, Delta SkyMiles allows for flexible mileage usage. Each program caters to different interests, enhancing your lifestyle in various ways. Comprehending these options can help you make informed decisions about which programs are worth your time and investment. Key Takeaways Starbucks Rewards offers personalized offers, birthday rewards, and access to exclusive promotions, enhancing customer loyalty and engagement. Amazon Prime provides free two-day shipping, streaming services, and exclusive deals, making it a valuable membership for frequent shoppers. Delta SkyMiles allows miles to never expire and offers flexible redemption options, making it ideal for frequent travelers. REI Co-op Membership provides a 10% annual dividend on purchases and access to community events, promoting outdoor activities and connections. Ulta Beauty’s Ultamate Rewards features tiered rewards and birthday gifts, catering to beauty enthusiasts with customizable redemption options. Starbucks Rewards If you frequently enjoy coffee from Starbucks, joining the Starbucks Rewards program can greatly improve your experience as well as providing valuable benefits. When you sign up for this rewards program, you earn 2 stars for every $1 spent, allowing you to redeem 150 stars for a free drink. This system encourages repeat visits and increases loyalty. In addition, members receive personalized offers and birthday rewards, enhancing your overall experience. You’ll furthermore gain access to exclusive promotions and early announcements for new products, keeping you engaged with the brand. The Starbucks app further streamlines your experience by allowing you to order ahead and pre-load funds, making your coffee runs more convenient. Amazon Prime Amazon Prime stands out as a robust membership program that delivers a variety of benefits, making it a valuable option for frequent online shoppers and entertainment seekers alike. For $139 annually, you enjoy free two-day shipping on eligible items, exclusive deals during major sales like Prime Day, and access to streaming services such as Prime Video and Prime Music. Here’s a quick overview of the benefits: Benefit Description Free Shipping Two-day shipping on eligible items Streaming Services Access to Prime Video and Prime Music Exclusive Deals Special offers during Prime Day Prime Reading Borrow eBooks and magazines Amazon Photos Unlimited photo storage With continuous improvements, Amazon Prime guarantees you receive new benefits regularly. Delta SkyMiles Delta SkyMiles is a premier loyalty program designed for frequent flyers who want to maximize their travel experience. One of the standout features is that your miles never expire, so you can earn rewards without the pressure of a time limit. You can accumulate miles through flights, co-branded credit cards, and partner services, which boosts your earning potential considerably. The program likewise includes a Companion Pass, allowing you to take a designated companion on flights for free, only covering taxes and fees. Delta frequently offers promotions and bonus mile opportunities, keeping you engaged. Furthermore, the flexible redemption options let you book flights, upgrade seats, and access exclusive experiences, making SkyMiles a versatile choice for travelers. Hilton Honors When you join Hilton Honors, you can earn points quickly through various activities like hotel stays, dining, and even surveys. The program offers exclusive member benefits, including late check-outs and complimentary breakfasts, which improve your travel experience. Plus, with flexible redemption options, you can use your points for free nights or upgrades whenever it suits you, making your travels more rewarding. Earning Points Quickly Earning points swiftly with the Hilton Honors program is a straightforward process that can greatly improve your travel experiences. As a member, you earn 10 points for every dollar spent on eligible hotel stays, allowing you to accumulate points quickly toward free nights and upgrades. Moreover, you can earn points through various partners, including airlines, car rental services, and dining, considerably boosting your total. Points never expire as long as there’s at least one qualifying activity within a 15-month period, giving you flexibility in how you accumulate rewards. Hilton Honors furthermore offers bonus points promotions, providing opportunities to earn extra points during specific periods, enhancing your earning potential even further. This program is ideal for frequent travelers. Exclusive Member Benefits Hilton Honors members enjoy a range of exclusive benefits that improve their travel experiences and provide added value for their loyalty. By participating in the program, you can enjoy perks such as late check-outs, lounge access, and bonus points on eligible stays. These elite status benefits elevate your comfort during travels, making each stay more rewarding. Furthermore, members receive customized promotions and personalized offers, maximizing points and rewards. With points that never expire as long as you remain active, you have the flexibility to redeem them when it suits you best. Benefit Description Value Late Check-Out Enjoy extra time before check-out Convenience Lounge Access Relax in exclusive lounges Comfort and luxury Bonus Points Earn additional points on stays Increased rewards Flexible Redemption Options How can you make the most of your points in the Hilton Honors program? This program offers flexible redemption options that cater to various travel needs. You can enjoy your points in several ways, enhancing your travel experience. Free Nights: Redeem points for complimentary stays at over 6,800 hotels worldwide, with no blackout dates, allowing you to plan your trips without restrictions. Upgrades and Experiences: Use points for room upgrades or unique experiences that can make your stay even more enjoyable. Points & Money Option: Combine points with cash for bookings, giving you more flexibility regarding budgeting for your travels. Plus, your points never expire as long as you have qualifying activity every 24 months, ensuring their long-term value. Mywalgreens With the MyWalgreens program, you can easily improve your shopping experience during saving money on everyday purchases. Members earn 1% cash back on all purchases, and 5% back on Walgreens-branded products, which is especially beneficial for health and wellness items. You’ll likewise receive personalized deals customized to your shopping habits, ensuring the offers you get are relevant to your needs. In addition, during your birthday month, you’ll enjoy special rewards, adding even more value. Tracking and redeeming points is simple through the Walgreens app, allowing for a seamless experience. Plus, MyWalgreens integrates community initiatives, enabling you to support charitable causes as you shop, making your purchases feel even more rewarding. Sephora Beauty Insider Sephora‘s Beauty Insider program stands out as a valuable loyalty initiative for beauty enthusiasts, offering members a straightforward way to earn rewards on their purchases. You earn 1 point for every dollar spent, and with 500 points, you can redeem a free product of your choice. The program features three tiers: Insider, VIB (spending $350), and Rouge (spending $1,000), each providing increasing benefits and exclusive access to events. Here are three key perks you can enjoy: Customized recommendations suited to your preferences. Birthday gifts that improve your shopping experience. Access to beauty classes and workshops, cultivating a sense of community. Regular promotions, such as double points opportunities, keep you engaged and incentivized to shop more frequently. REI Co-op Membership Joining the REI Co-op Membership offers you a one-time, lifetime fee of $30 that opens up a variety of valuable benefits, such as 10% off eligible purchases and 20% off services at their snow and bike shops. You can furthermore enjoy up to 33% off rental services, making it easier to test gear before you buy. Moreover, your membership encourages community engagement through exclusive events and the chance to earn a share of the co-op’s profits based on your purchases. Membership Benefits Overview The REI Co-op Membership offers a range of valuable benefits intended to improve your outdoor adventures and shopping experience. For a one-time fee of $30, you’ll reveal numerous perks that can elevate your time spent outdoors. Annual Dividend: Enjoy a 10% dividend on eligible purchases, providing you with rewards for your spending. Discounts on Services: Receive 20% off services in snow and bike shops, along with free shipping on all orders, ensuring your gear is always ready for your next adventure. Rental Discounts: Access up to 33% off rental services for outdoor gear, making it more affordable to try new activities without a long-term commitment. These benefits nurture a strong relationship between you and the REI community. Community Engagement Opportunities REI Co-op Membership opens doors to numerous community engagement opportunities that improve your outdoor experience. For a one-time fee of $30, you gain access to over 1,000 community events annually. Members participate in group hikes, workshops, and local conservation efforts, nurturing connections with fellow outdoor enthusiasts. Plus, you’ll receive a 10% annual dividend on eligible purchases, encouraging further involvement in community activities. Engagement Opportunity Description Benefits Group Hikes Join others on organized nature walks Meet like-minded individuals Workshops Attend skill-building classes Learn new outdoor skills Community Service Participate in local conservation projects Contribute to environmental stewardship These activities help create a sense of belonging as well as enhancing your outdoor adventures. Panera Bread’s MyPanera Panera Bread‘s MyPanera program stands out as a popular choice for those who frequent the café chain, boasting over 52 million active members. This program offers personalized rewards based on your visit frequency and spending habits, making it unique. Unlike traditional points systems, you can choose your rewards, adding flexibility to your experience. As a member, you’ll enjoy exclusive offers, including: Birthday rewards that celebrate you with special treats. Discounts and specialty items available only to members. Personalized deals easily accessed through the Panera app. With its focus on community connection and member engagement, MyPanera improves your visits by making them more rewarding and customized to your preferences. Join now to experience these benefits firsthand. Ulta Beauty’s Ultamate Rewards With over 42.2 million active members, Ulta Beauty‘s Ultamate Rewards program ranks among the largest beauty loyalty programs available. You earn 1 point for every dollar spent, which you can redeem for exclusive products and discounts, encouraging repeat purchases. The program features tiered rewards based on your annual spending, offering benefits like birthday gifts and bonus points during special events, enhancing your overall experience. As a member, you furthermore receive personalized recommendations customized to your preferences and access to exclusive events, nurturing a sense of community. In addition, the flexible redemption options allow you to choose rewards that suit your beauty needs, making Ultamate Rewards a valuable asset for any beauty enthusiast looking to maximize their shopping experience. Best Buy Rewards Best Buy Rewards offers a structured loyalty program that caters to a wide range of shoppers, boasting three distinct membership tiers: My Best Buy (free), My Best Buy Plus ($49.99/year), and My Best Buy Total ($179.99/year). Each tier provides escalating benefits, enhancing your shopping experience. Free standard shipping with no minimum purchase for My Best Buy members. Free 2-day shipping and exclusive member prices for My Best Buy Plus subscribers. Protection plans like AppleCare+, 24/7 tech support, and a 20% discount on repairs with My Best Buy Total. These programs are available to residents in all 50 states, D.C., and Puerto Rico, starting from age 13 with parental permission, promoting customer loyalty through exclusive sales and events. Frequently Asked Questions What Is the World’s Most Generous Rewards Program? The world’s most generous rewards program is often regarded as American Express Membership Rewards. It allows you to earn points through strategic spending, especially on travel and dining. You can redeem points for travel, shopping, and gift cards, with values potentially exceeding 1 cent per point when transferred to travel partners. The program additionally features promotional offers for earning extra points and has an app for tracking points and discovering personalized offers. Should I Join Rewards Programs? Joining rewards programs can be beneficial for you, especially if you frequently shop at certain brands. Many members report purchasing more because of exclusive offers and promotions. Programs often provide personalized discounts, early access to sales, and unique experiences that improve your shopping. Statistics show that about 79% of consumers participate in at least one loyalty program, indicating their popularity and the value they bring. It’s worth considering if you want to maximize your spending. What Is the Best Buy Rewards Program? The Best Buy rewards program offers three tiers: My Best Buy, My Best Buy Plus, and My Best Buy Total. In My Best Buy, you get free standard shipping without a minimum purchase. Upgrading to My Best Buy Plus provides free 2-day shipping and exclusive pricing. The top tier, My Best Buy Total, adds benefits like 24/7 tech support and discounts on repairs. Each tier caters to different shopping needs, enhancing your overall experience. What Is the Good Rewards Loyalty Program? A good rewards loyalty program offers valuable benefits that improve your shopping experience. For instance, programs like Starbucks Rewards let you earn points for every purchase, which can be redeemed for free drinks or food items. Similarly, Amazon Prime provides free shipping and exclusive access to deals. These programs often feature mobile apps, making it easy for you to track points and redeem rewards, ultimately motivating you to spend more and stay loyal to the brand. Conclusion Joining these ten reward programs can greatly improve your shopping and travel experiences. Each program offers unique benefits customized to various interests, whether you’re seeking free shipping with Amazon Prime or travel rewards with Delta SkyMiles. By participating in programs like Starbucks Rewards or Ulta‘s Ultamate Rewards, you can enjoy personalized perks and exclusive promotions. Take advantage of these opportunities to maximize value in your purchases and lifestyle, in the end enhancing your daily experiences. Image via Google Gemini and ArtSmart This article, "10 Best Reward Programs You Need to Join" was first published on Small Business Trends View the full article

AI visibility ROI can't be measured in clicks because clicks were never part of the design. Here's the framework shift before the spreadsheet catches up. The post The ROI Problem With AI Traffic Nobody Is Measuring Correctly appeared first on Search Engine Journal. View the full article

I am obsessed with the "Conversate" app in my Even Realities G2 smart glasses. Overall, the glasses are sci-fi cool—they project a small, monochrome HUD in front of your eyes but look like normal glasses—but Conversate is essential. The AI-driven productivity tool is designed for work meetings but it's fun in social settings too, and you can use it to scam free drinks from bartenders. Use Conversate and never take notes in a meeting againIf you've ever left a work meeting thinking, "wait, am I supposed to file the TPS reports, or is it Gary's week?" consider Conversate. I don't multi-task well, so listening while taking notes can be difficult. Conversate solves that problem. Here's how it works: You hit the start button on the app, and the AI listens and transcribes everything anyone says in real time. The text is just out of your eyesight unless you glance up at it, so it isn't distracting but if someone asks a factual question, you'll get a silent answer in a pop-up window in your glasses. If you share this fact, it can make you look very smart. Or like a know-it-all, so use wisely. If someone says a person's or a company's name, you get a pop-up that tells you who/what they are too. Usually this is useless (I already know what Google is and who Jesus Christ is), but occasionally, it gives needed context. Credit: Stephen Johnson When the meeting is over, you can check out a summary of what was discussed, and Conversate will highlight anything that looks like a task for you. You can then take those tasks and migrate them to your glasses' to-do list with a click, so you have a checkable list of action items floating before your eyes whenever you want it. I realize that all of these functions could be done with a number of smart phone apps, but with Conversate, you keep your phone in your pocket—much more unobtrusive. How to use Conversate to win bar bets and fake being smartI used the last generation of Even Realities smart glasses to win a drink from a bartender, and Conversate makes this kind of skullduggery even easier. It's constantly listening for questions and feeding you answers, so if you're a dishonest person, you can totally rule at trivia night, impress your friends with your human calculator skills, or tell everyone the day of the week they were born. An added trickery bonus: G2s don't look like smart glasses, and if you pair them with the ring controller, no one will ever know that you are cheating your way through life. How to have fun at parties with ConversateThis last use really depends on who you hang out with, but in the right crowd, Conversate becomes a hilarious party game. It's funny to read the AI's stilted definitions for common terms back to people, a beat behind the conversation. It's fun when your friends start saying obscure names to see whether your spectacles will tell you who they are. It's fun for people to invent "action items" that you will supposedly have to do later too. Everyone at the party will call you a nerd, but they will still want to try out your glasses. Are they secretly jealous of your cutting-edge techness? Probably not, to be honest. Anyway, when you are finished hanging out with your friends, Conversate will translate the party's banter and small talk into "corporate-speak" summaries, which I find delightful. Later in your life, you can remember the barbecue you went to like this: Meeting Summary: : Retrospective on Social Logistics and Lifecycle Events 1. Resource Management & Historical Social Models Context: Discussion regarding the evolution of "barbecue social gatherings." Key Point: Participants compared current hospitality standards to a legacy "Bring Your Own Meat" (BYOM) model. Outcome: The BYOM framework was noted for its ability to facilitate social gatherings with zero capital expenditure from the host. 2. Asset Utility: Off-Road Platforms Context: Review of 4-Wheel Drive (4WD) Jeep performance. Key Point: The group discussed the long-term viability and "fun" ROI of Jeep vehicles. Outcome: High consensus that the mobility benefits of 4WD systems outweigh the mechanical maintenance requirements. View the full article

Secretary of state dispatched to Vatican to defuse tensions over Iran war View the full article

President Donald The President’s proposal to put a coat of white paint on the exterior of a 19th-century historic landmark building next to the White House is slated for a hearing Thursday by a key federal agency he expects to approve what would be a dramatic makeover. The proposed painting of the Eisenhower Executive Office Building is one piece of a broader plan the Republican president has said will make Washington more beautiful. The President is making numerous changes inside and outside the White House and its grounds, most notably razing the East Wing to build a 1,000-person ballroom. Across the street from the mansion, Lafayette Park is closed for renovations that include getting the fountains working again. The National Capital Planning Commission is scheduled to begin considering the plan on Thursday, according to its meeting agenda. The President calls for painting all or most of the Eisenhower building’s gray granite exterior with white paint. He last year called the gray a “really bad color.” Josh Fisher, a White House official, in April told the U.S. Commission of Fine Arts — a separate federal agency that also must approve the proposal — that the The President administration prefers painting the entire building because the exterior is stained and in “great disrepair.” The White House also presented an alternative proposal to paint most of the building in white while leaving the granite as is on the base. Fisher said in April that experts consulted by the government could not guarantee that an exterior cleaning would improve the condition of the building. But the proposal has alarmed preservationists, architects, historians and others who argue that granite is not meant to be painted and that paint would trap moisture, deteriorate the stone and not solve problems the administration wants to fix. There’s also scant public support for the paint job. Hundreds of pages of public comment submitted to the National Capital Planning Commission and available on the agency’s website were overwhelmingly against the plan on the grounds that the granite would be harmed by being painted and that problems would remain, at great expense to taxpayers. Others suggested improved landscaping, lighting and other steps to improve the building’s appearance. Members of the Society of Architectural Historians sent a letter this week to Will Scharf, a top White House aide and chair of the planning commission, outlining why the project “will adversely and permanently alter this important part of American heritage and should be rejected.” A report by the planning commission’s staff recommends that commissioners support cleaning the building but said more information is needed to evaluate the proposals to paint the exterior. Staff also recommends asking the White House to provide information about the type of paint to be used, including where it has been successfully used on exterior granite facades in other projects. It also recommends the White House summarize other ways to achieve the goal, including cleaning the building and/or lighting. The Eisenhower Executive Office Building is a National Historic Landmark and is listed on the National Register of Historic Places. A lawsuit against the proposed paint job is working its way through federal court. The Eisenhower building sits across a driveway from the West Wing, and its granite, slate and cast iron exterior makes it one of America’s best examples of the French Second Empire style of architecture. It was the original home for the State, War and Navy departments, and it currently houses ceremonial offices for the vice president and offices for the second lady, the National Security Council and other White House components. At its April meeting, the fine arts commission directed White House officials to return at a future date to present more information, including the results of paint testing. —Darlene Superville , Associated Press View the full article

Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their websites that should be avoided. Positive And Negatives The podcast started out by acknowledging that being able to vibe code a website is a positive thing that doesn’t have to turn out poorly just because they’re not a designer. Then they started visiting vibe coded websites and encountering multiple issues that fit into the following seven categories. 1. Generic Design Trends The […] The post 7 Common AI Website Mistakes That Are Easy To Avoid appeared first on Search Engine Journal. View the full article

In New York, lawmakers are considering a pied-à-terre tax on second homes worth $5 million or more. It’s part of a growing wave of legislation focused on taxing the rich. But some wealthy people aren’t too happy about it. On an earnings call this week, Steven Roth, chief executive of Vornado Realty Trust, likened the rhetoric around taxing the rich to hate speech. Steven Roth Roth was specifically referring to what he called a “spat” between New York City Mayor Zohran Mamdani and billionaire Citadel CEO Ken Griffin. Mamdani recently filmed a video saying he would “tax the rich” outside Griffin’s multimillion-dollar penthouse. (The building, as noted by the New York Times, was developed by Vornado.) “I must say that I consider the phrase ‘tax the rich’ . . . when spit out with anger and contempt by politicians both here and across the country, to be just as hateful as some disgusting racial slurs, and even the phrase ‘from the river to the sea,’” Roth said on the call. “The rich whom the politicians are targeting started with nothing, are the epitome of the American dream,” he continued. “They are at the top of the great American economic pyramid for a reason. They should be praised and thanked.” However, a majority of regular Americans say that billionaires “make it harder” for them to achieve their American dreams, according to a 2025 Harris poll. Some rich people actually want fairer taxes Meanwhile, some wealthy people disagree with Roth’s assessment, too. Erica Payne, president and founder of Patriotic Millionaires, says she embraces the phrase “tax the rich”—so much so that it’s what she titled her 2021 book. “We believe that wealthy people like our members should be taxed for a number of reasons,” Payne tells Fast Company. As an organization, Patriotic Millionaires is made up of high-net-worth individuals who advocate for more progressive taxes in order to close the wealth gap. One reason, Payne says, is that since 1975, about $80 trillion has been transferred from the bottom 90% of Americans to the top 1%. Another is that “the wealth concentration at the level it has reached is an existential threat to democracy, period,” she says. Multiple studies have linked wealth and economic inequality to democratic erosion. It’s a greater threat to democracy, as one study put it, than military coups. “Anyone who doesn’t understand that, including people who possess that level of wealth, should be seen as acting in opposition to our agreed upon system of self governance,” Payne says. Why else should we tax the rich? “Because currently we’re taxing the poor,” she adds, “and that doesn’t seem to be working out particularly well for us.” After the 2017 Republican law that changed the tax codes, billionaires paid a lower effective tax rate than the rest of Americans. Speaking with Fast Company this week, Payne bluntly criticized Roth’s comments, calling them a sign of insecurity—and a sign that rich people “might understand they’re not remotely worth the amount of money in the economy that they currently control.” “Over-inflated egos” It’s not the first time the ultra-wealthy have been criticized for portraying themselves, as a Washington Post op-ed put it in 2021, as “sensitive and oppressed.” “They are having an emotional response and a sensitivity to what is the only logical choice in a capitalist democracy,” Payne says, “and that is to acknowledge that the level of wealth that they currently enjoy is based substantially more on a deliberate misstructuring of the economy, so that it definitionally delivers outsized returns to people in their class, relative to the actual value they bring.” Just as Roth said billionaires should be praised and thanked, many defend the ultra-wealthy by pointing out that they’ve created jobs and economic value through their companies. But Payne contests that framing. In some instances, she says, business owners actually destroy value. (Consider one study from 2009, which found that for each new retail job created by Walmart, 1.4 existing jobs are lost at competing businesses.) “The ‘sky-is-falling,’ ‘chicken-little,’ ‘the-economy-will-collapse-without-our-talent’ mythology they’re trying to spread is patently absurd,” Payne says of wealthy people who oppose taxes or other policies to address wealth inequality. “The only thing that will collapse if we tax billionaires at an appropriate level is an over-inflated ego or two,” she adds, “and I think that would be a wonderful thing for all of us.” View the full article