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A reader writes: I manage an employee who, to put it frankly, has a bad attitude. Negative about everything: our job, our clients, life in general. A constant rain cloud. He brings down morale quite a bit, and other employees have made comments to me about how hard it is to work with him. Where I struggle is that I have a lot of sympathy for him and the many health problems he has been facing the last few years. He was in a car accident that he sustained pretty big injuries from, was diagnosed with a chronic disease which causes him constant pain, and also has had to deal with the sudden loss of a sibling. I feel like I would kind of hate the world, too. How do I address this without adding yet another blow to his mood? I answer this question — and two others — over at Inc. today, where I’m revisiting letters that have been buried in the archives here from years ago (and sometimes updating/expanding my answers to them). You can read it here. Other questions I’m answering there today include: Can I give one employee a gift but not the other? Dealing with infertility in a baby-talk-heavy office The post my employee has a terrible attitude … for a good reason appeared first on Ask a Manager. View the full article

Accounting rules on loan lock timing helped drag down nonbank mortgage profits, the Mortgage Bankers Association said. View the full article

What helps one might help others. By Ed Mendlowitz Call Me Before You Do Anything: The Art of Accounting Go PRO for members-only access to more Edward Mendlowitz. View the full article

What helps one might help others. By Ed Mendlowitz Call Me Before You Do Anything: The Art of Accounting Go PRO for members-only access to more Edward Mendlowitz. View the full article

When work starts moving fast and multiple teams are involved, mistakes can quietly slip through the cracks. A quality control plan gives structure to inspections, testing and approvals so deliverables meet expectations without constant rework or costly delays. What Is a Quality Control Plan? A quality control plan is a structured document that outlines the inspections, tests and acceptance criteria used to verify that project deliverables meet defined quality standards. It specifies what will be checked, how it will be measured, who is responsible and when control activities must occur during execution. ProjectManager is award-winning project management software that gives organizations across industries the tools needed to ensure projects are completed on time, within budget and within scope. It allows project managers to create detailed project schedules, estimate costs, allocate resources, set budgets, track progress and compare estimated versus actual project outcomes using real-time dashboards and reports to quickly identify delays or cost overruns. Get started with ProjectManager for free today. /wp-content/uploads/2024/04/critical-path-light-mode-gantt-construction-CTA.pngLearn more What Is the Purpose of a Quality Control Plan? On active construction sites or shop floors, a quality control plan keeps execution disciplined by defining exactly how work will be inspected, tested and approved. Its main purpose is to ensure outputs meet requirements consistently while reducing rework, delays and disputes caused by unclear expectations. It establishes clear inspection checkpoints across the project timeline so issues are identified early before they escalate into costly delays or major defects. By defining acceptance criteria in advance, it removes ambiguity and helps teams understand exactly what “done right” looks like for each deliverable. It creates accountability by assigning responsibility for inspections, tests and approvals, ensuring nothing falls through the cracks during execution. It supports compliance with contractual requirements, industry standards and regulations by documenting how quality will be verified and controlled. It provides a record of inspections and test results, which helps resolve disputes and demonstrates that work met agreed quality expectations. Who Needs a Quality Control Plan Across industries where deliverables must meet defined standards, a quality control plan is used by teams that need consistent inspections, reliable outputs and documented verification processes to ensure work meets expectations. Construction project management teams rely on a quality control plan to manage site inspections, verify workmanship and ensure materials and installations meet project specifications and building codes. Manufacturing companies use a quality control plan to monitor production processes, perform product testing and maintain consistency across batches while reducing defects and waste. Engineering firms apply a quality control plan to validate technical outputs, confirm design compliance and ensure calculations, drawings and deliverables meet required standards. Pharmaceutical and healthcare organizations depend on a quality control plan to enforce strict testing protocols, ensure product safety and comply with regulatory requirements. Food and beverage producers implement a quality control plan to maintain hygiene standards, monitor production quality and ensure products meet safety and labeling regulations. Software and IT teams use a quality control plan to structure testing processes, identify defects and ensure applications meet performance, security and user requirements. When to Make a Quality Control Plan Before project execution begins, teams usually develop a quality control plan during project planning to define inspections, tests and acceptance criteria. As work progresses, it becomes a living document used to guide quality checks, adapt to changes, track results and ensure consistent compliance with requirements across the entire project lifecycle. /wp-content/uploads/2024/02/Quality-control-template.jpg Get your free Quality Control Template Use this free Quality Control Template for Excel to manage your projects better. Download Excel File What Should Be Included in a Quality Control Plan? Putting together a quality control plan isn’t about filling out a template—it’s about making sure every inspection, test and approval step is clearly defined before work begins. A thorough quality control plan document should cover how quality will be verified from start to finish, who is responsible and what standards must be met at each stage. Quality Objectives and Standards At the foundation, teams need to define what “acceptable quality” actually means. This section outlines the project requirements, specifications, codes and industry standards that deliverables must meet so there’s no confusion later. Scope of Work and Deliverables Clarity around what is being produced helps determine what needs to be inspected. This section lists key deliverables and work packages so quality control activities can be aligned with actual outputs, not assumptions. Inspection and Test Plan (ITP) The inspection and test plan is the core of the quality control plan. It details what inspections and tests will occur, when they happen in the project timeline and what methods will be used to verify quality at each checkpoint. Acceptance Criteria Rather than relying on subjective judgment, teams define measurable criteria for each deliverable. These benchmarks make it clear when work passes or fails, reducing disputes and rework. Roles and Responsibilities Quality doesn’t manage itself. This section assigns responsibility for inspections, approvals and documentation so everyone knows exactly who is accountable at each stage of execution. Inspection Schedule and Checkpoints Timing matters just as much as the inspection itself. By mapping quality checks to the project timeline, teams can catch issues early instead of discovering problems after work is completed. Documentation and Reporting Procedures Every inspection and test needs a record. This section defines how results are documented, stored and reported, creating a traceable history of quality performance throughout the project. Non-Conformance and Defect Management Not everything goes according to plan. When defects are identified, this section explains how issues are logged, investigated, corrected and verified to prevent them from recurring. Tools, Equipment and Testing Methods Reliable results depend on the right tools. This section lists the equipment, instruments and testing methods used to perform inspections and ensure accurate measurements. Compliance and Regulatory Requirements Many industries require strict adherence to regulations. This section ensures the quality control plan aligns with legal requirements, contractual obligations and relevant compliance standards. Continuous Improvement and Feedback Loop Over time, patterns start to emerge. By reviewing inspection data and defect trends, teams can refine processes, improve workflows and strengthen quality performance across future projects. Quality Control Plan Example The best way to understand how a quality control plan truly works is to take a look at a real-life quality control plan example. Picture a construction firm launching a 200-unit apartment complex with structured parking, a gym and a pool, coordinating multiple trades under tight deadlines where inspections, approvals and rework must be tightly controlled to keep progress steady. Quality standards and specifications Element Description Example Applicable standards Codes, regulations and project specifications that define acceptable quality IBC codes, local building regulations, architectural drawings Client requirements Specific expectations defined in contracts and design documents Finish quality, material brands, structural tolerances Scope of work and deliverables Deliverable Description Inspection Focus Foundation Concrete slab and structural base Rebar placement, concrete strength tests Framing Structural framework of the building Alignment, load-bearing compliance MEP systems Mechanical, electrical and plumbing installations System functionality and code compliance Inspection and test plan (ITP) Activity Inspection method Timing Concrete pouring Slump test, cylinder testing Before and after pour Electrical wiring Visual inspection and load testing Before drywall installation Plumbing systems Pressure testing Before system closure Acceptance criteria Item Criteria Pass condition Concrete strength Minimum PSI requirement Meets or exceeds specified PSI Electrical systems Code compliance Passes inspection with no violations Roles and responsibilities Role Responsibility Accountability Project manager Oversees quality processes Ensures compliance with plan QC inspector Performs inspections and tests Reports defects and verifies fixes Inspection schedule and checkpoints Phase Checkpoint Timing Foundation Rebar inspection Before concrete pour Framing Structural alignment After framing completion Quality Control Template Our free quality control template is a customizable Excel tool that helps teams track defects, assign responsibility and manage resolution. It includes fields for issues, descriptions, severity levels, ownership, priority, status tracking, dates and notes to support structured quality control workflows. /wp-content/uploads/2024/02/Quality-control-template-screenshot.png ProjectManager Is an Award-Winning Project Management Software ProjectManager is award-winning project management software designed to support projects from start to finish. It includes powerful features such as Gantt charts, timesheets, workload management charts and real-time dashboards and reports. The platform also offers unlimited cloud-based document storage and AI-driven insights to help teams ensure nothing falls through the cracks. Watch the video below to see how it works. Related Quality Management Content 14 Quality Control Documents (With Free Templates) Total Quality Management (TQM): What Is It, Principles and Systems Project Quality Management: A Quick Guide Construction Quality Control: Essential Tips for Managing Quality The Quality Assurance Process: Roles, Methods & Tools Quality Control in Manufacturing: Types, Tools & Process Cost of Quality (COQ): A Quick Guide How to Make a Quality Management Plan If you need a tool to help you manage projects from start to finish, then signup for our software now at ProjectManager. Our online software can help project managers plan, track and oversee projects as they unfold. Sign up for a free 30-day trial today! The post Quality Control Plan (Example & Free Template) appeared first on ProjectManager. View the full article

In early March, OpenAI unleashed a one-two punch, dropping two major frontier models just days apart. First, we got the new GPT-5.3, an “instant” model optimized for fast, accurate responses. Then, OpenAI released GPT-5.4 two days later. This is a “thinking” model optimized for deep analytical work. I was a beta tester for OpenAI in the early days, and today I spend hundreds of dollars per month using their models through the OpenAI API. I’ve tested both GPT-5.3 and 5.4 extensively since their launch. The new models represent a totally different approach, and hint at a major change in how big AI companies build their tech. The doer OpenAI’s first new model, GPT-5.3, is built for speed. GPT-5.3 generally responds to queries within seconds. In its release notes for the new model, OpenAI says that GPT-5.3 is built to be a snappy, clever writer and a fast communicator. “GPT‑5.3 Instant delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow of conversation,” the company says. The model is different from other instant models OpenAI has released before. Previously, the company’s instant models seemed to rely almost exclusively on their world knowledge to answer questions. In my experience, instead of crawling the Internet for fresh data, those earlier instant models often fell back on what they’d learned during their initial training. This approach does indeed result in lightning-fast responses. But it meant that OpenAI’s previous instant models were, to put it frankly, kind of dumb. If you wanted to quickly know the capital of California (Sacramento) or determine whether the plant you just touched was poison oak (Yes), you could send a photo or pose a query to earlier instant models and get a decent response. If you wanted to know about current events or news, though, the models struggled. Because they relied on pre-trained world knowledge, they were often stuck in the past, and struggled to integrate new information. In the ultimate irony, OpenAI’s early instant models seemed not to know about their own existence. I recall chatting with an instant version of GPT-5.1. The model swore up and down that it didn’t exist, and that GPT-5 was the latest OpenAI model. Why? Because at the time the model was trained, it indeed did not yet exist. Because it was stuck in that prior world, the model was unable to comprehend even this most basic snippet of new information. GPT-5.3 is different. It still relies heavily on its pre-trained world knowledge. But OpenAI says that it has been optimized to quickly browse and make sense of information it finds on the internet, and via other sources. The model “…more effectively balances what it finds online with its own knowledge and reasoning—for example, using its existing understanding to contextualize recent news rather than simply summarizing search results,” according to OpenAI’s release notes. The new model is also notably less timid. Instant models have limited time to think deeply about a user’s query and understand their intent. In the past, that meant they tended to give vague, equivocal answers to queries with even the remote possibility of causing harm. OpenAI gives the example of a person asking about the proper trajectory needed for an arrow to hit an archery target. That’s the kind of simple physics problem somebody might pose if they were practicing for an AP exam–or simply trying to learn archery. Before, instant models often started their responses by scolding the user. They’d warn that firing arrows might be dangerous, for example, and either provide a wussy non-response or write several paragraphs of disclaimers before giving the answer. OpenAI says that GPT-5.3 does a much better job of correctly understanding the context of users’ questions. That lets it quickly understand that a user asking about trajectories isn’t trying to murder someone with a bow and arrow. The model can thus answer the user’s questions without lots of equivocating and hedging. In my testing so far, all these changes do appear to genuinely work well. GPT-5.3 is the first instant model I’ve used that doesn’t feel like a dumbed-down version of OpenAI’s thinking versions. Instead, it feels like a full frontier model that can do nearly everything previous thinking models were able to accomplish–only much faster and with snappier, more engaging prose. The thinker GPT-5.3’s speed and cleverness free up GPT-5.4 to be something entirely different. Where GPT-5.3 is the “doer”–quickly cranking out a decent version of a response to any query–GPT-5.4 is very much the “thinker.” The model explores deeply before responding to queries. In my own testing, it sometimes took as long as five to ten minutes to get back to me on complex requests. Like many scientific or analytical people, the model is extremely detail-oriented and comprehensive in its responses. And like some of those people, it’s also a little dull. Reading its responses feels a bit like perusing the instruction manual for your toaster or slogging through a fascinating but pedantic scientific paper. You learn a lot, but it’s not exactly scintillating stuff. Again, that marks a new approach. Before, OpenAI’s thinking models tried to do everything—craft code, analyze scientific problems at a deep level, and write in a compelling and creative way. Like many human jacks-of-all-trades, this meant that the models did everything decently, but no one thing exceptionally well. Because GPT-5.4 seems to abandon the idea of writing creatively or responding in a snappy and pleasant way, it gains the space to excel at what it was built to do— crunch numbers, build software, and analyze data. The bichon test To compare the models, I gave both a simple prompt: “Choose a specific topic related to Bichon Frises and then write an article about it.” GPT-5.3 responded instantly with an article titled “Why Bichon Frises Are One of the Best Dogs for Apartment Living.” Structured as a listicle, the article had a well-craft introduction that cleanly transitioned into the main topic. It included helpful, well-written notes about the breed’s size (“A Bichon can curl up beside you on the couch, nap in a small bed near your desk, and move around a one-bedroom apartment without constantly feeling underfoot.”), temperament, and more. In contrast, GPT-5.4 chose to expound at length about the problem of Bichon Frise tear stains. Its article was filled with unbearably dry nuggets like this little doozy of a paragraph: “Tear stains are primarily caused by molecules called porphyrins. These iron-containing pigments are naturally present in tears and saliva.When tears sit on a dog’s fur for extended periods, the porphyrins oxidize when exposed to air. That oxidation produces the rusty red or brown color you see beneath the eyes.” GPT-5.4 feels a bit like the guy you’d consult if you needed help doing your taxes or wanted to better understand particle physics. But you really wouldn’t want to get stuck next to him at a party. The model is fantastic at complex analytical tasks, but appears deliberately built to eschew the creative, communicative side of work. A better approach? At first, I found this bifurcated approach challenging. Before, I could simply default to using the most up-to-date thinking model available from OpenAI. These models were clearly the “premium” version of OpenAI’s lineup. The instant models felt built for people who couldn’t be bothered to shell out $20 for ChatGPT access. Under OpenAI’s new approach, though, that divide isn’t so clear. I find that when I need help researching something deeply or doing anything involving numbers and data, I turn to GPT-5.4. Breaking down the stats from my YouTube channel, comparing the relative merits of Starlink and Comcast Business—those are the kinds of things that I use 5.4 to do. When I want to converse with a chatbot for a quick (if somewhat cursory) answer, I find myself using the 5.3 model more and more. Recent personal queries I’ve posted to GPT-5.3 include “Why do we yawn?” (to cool the brain), “What’s this weird coin I found in my closet?” (1936 British One-Penny), and “How do I clean fabric webbing?” (With vinegar). I’ve also used the model at work for simple Python questions, background research, and easy but tedious tasks like calculating the square footage of a room based on a series of measurements. One thing I’ve realized in using GPT-5.3 is that speed matters more than I thought. Previously, OpenAI’s instant models were too underpowered to be of much use for anything but the simplest of queries. Power users like me would always turn to the thinking models, which took as long as 5 minutes to render a response. Now that GPT-5.3 is good enough to provide genuinely useful responses, I’m seeing how nice it is to get data back instantly. A few minutes of waiting for responses from a chatbot, sprinkled throughout a workday, doesn’t feel like much. But those minutes add up. I find I can work faster and better now that I can use GPT-5.3 for more things, and get answers right away. Based on what I’ve seen so far, I expect OpenAI will continue down this new, split model-building path. GPT-5.3 is snappy, and in many ways works better than GPT-5.4. But it’s also probably much cheaper to run. Because the model presumably relies more on its pre-trained world knowledge, it likely burns through far fewer tokens to perform its work than a thinking model. If more power users like me find they can genuinely rely on an instant model for good responses, that will reduce the number of people who turn to the more expensive thinking models for everyday queries. That should allow OpenAI to reach profitability faster by cutting its costs while still collecting the same $20 (or more) per month from users like me. Longer term, if this approach proves fruitful, it’s possible that we’ll see a shift away from the use of thinking models entirely. For a while, the extra work that these models did yield a notably better response. With GPT-5.3, that no longer seems to be a given. If OpenAI can continue to improve its instant models, we may see a swing back toward quick-and-good-enough LLMs, and away from the slow, meticulous ones that are in vogue today. Those slower, more powerful models might become the purview of coders and data analysts, with everyone else relying on increasingly powerful instant ones. That would speed up the experience of interacting with LLMs, and help AI companies scale by dramatically reducing their costs. We’re not there yet. But OpenAI’s new pair of models is a big shift in the industry, and a tantalizing step in that new direction. View the full article

If you’re considering entrepreneurship, small franchises offer viable options with lower startup costs. By exploring opportunities like Dream Vacations and Image One, you can tap into growing industries such as travel and cleaning. These franchises provide crucial training and ongoing support, making it easier to succeed. With various models available, you can find one that suits your interests and lifestyle. Let’s examine some of these franchises and what they can offer you. Key Takeaways Consider home-based franchises like Dream Vacations or Cruise Planners for low startup costs and flexible schedules. Explore Complete Weddings + Events for a low-cost entry into the lucrative wedding and event planning market. Help-U-Sell Real Estate offers a flat fee model for real estate services with over 40 years of industry experience. Image One provides a cleaning franchise with potential for high revenue through recurring contracts and strong training support. Rhea Lanas focuses on children’s consignment events, emphasizing sustainability and community engagement in a growing resale market. Dream Vacations If you’re looking to enter the travel industry, Dream Vacations offers a compelling home-based franchise opportunity that you can start today. With a startup cost of just $9,800, it ranks among the cheap franchises and low-cost franchise opportunities available. This small franchise opportunity boasts average annual sales of $336,971, indicating strong profit potential. As a franchisee, you’ll receive thorough training and support, helping you effectively plan and sell vacation packages to clients. The low royalty fee structure of 1.5% to 3% of annual commissionable sales allows you to keep more of your earnings. Plus, the flexibility of this model enables you to work remotely, aligning with the growing demand for travel planning services in today’s market. Complete Weddings + Events For those interested in the event planning industry, Complete Weddings + Events presents an appealing franchise opportunity that you can start today. With a start-up cost of around $10,000, it’s one of the cheapest franchises to start in Texas. This franchise specializes in thorough services for weddings and events, ensuring you attract a diverse clientele. Here are some key aspects to reflect on: Proven business model with strong brand recognition Services include photography, videography, DJ, and photo booths Average annual sales can reach approximately $336,971 Ongoing training and marketing support through an 8% royalty fee Access to a growing market in the event sector Investing in Complete Weddings + Events could be a lucrative venture for aspiring entrepreneurs. Showhomes Home Staging As the real estate market continues to evolve, Showhomes Home Staging offers a compelling franchise opportunity for those looking to enter this dynamic industry. With a low startup cost of approximately $10,000, it’s accessible for aspiring entrepreneurs. Franchisees primarily focus on staging homes for sale, which can lead to impressive average annual sales of around $377,258. This franchise model capitalizes on the increasing demand for home staging services, enhancing property appeal and boosting sales prices. Showhomes provides thorough training and ongoing support, ensuring you have the resources needed to thrive. Furthermore, the flexible business model accommodates both part-time and full-time commitments, making it ideal for individuals balancing other responsibilities as they pursue a rewarding entrepreneurial venture. TSS Photography TSS Photography presents an appealing franchise opportunity for those enthusiastic to enter the photography industry, particularly with its home-based model that requires a startup cost of around $10,500. This opportunity is ideal for aspiring entrepreneurs looking for flexibility and significant revenue potential. Thorough training covering photography techniques, business operations, and marketing. Average annual sales for franchisees of about $148,222. Home-based operation allows for flexible scheduling. Ongoing support and resources to help grow your business. High-quality photography services to attract diverse clients. Cruise Planners Cruise Planners offers an affordable entry into the travel industry with a startup cost of just $6,995. You’ll find the flexibility of a home-based business appealing, allowing you to manage your schedule as well as receiving thorough training and support. This franchise not just equips you with marketing resources but additionally helps you access exclusive travel deals, setting you up for success in a lucrative market. Affordable Startup Costs Starting a franchise with Cruise Planners is an attractive option for many aspiring business owners due to its relatively low startup cost of $10,995. This affordable investment allows you to tap into a proven business model with extensive support. Here are some key benefits: Home-based business model, cultivating work-life balance Access to a thorough marketing program for customer acquisition Extensive training and support to guarantee your success Strong revenue potential, with average annual sales around $273,978 Flexibility to manage operations from anywhere With these advantages, you can enter the travel industry without the hefty financial burden typical of many franchises. Cruise Planners provides the tools and resources necessary to help you thrive in a competitive market. Flexible Work Environment A flexible work environment is one of the standout features of the Cruise Planners franchise opportunity. You can work from home or on the go, allowing you to set your own schedule. This flexibility supports a strong work-life balance, enabling you to prioritize personal commitments as you grow your travel planning business. With an affordable initial investment of $6,995, it’s an accessible option for aspiring entrepreneurs. The franchise model not only offers you independence but also the potential for profitability, as franchisees average annual sales of $273,978. Comprehensive Training Support In the competitive world of travel planning, having strong training support can make all the difference in your success. Cruise Planners offers extensive training programs that equip you to run a travel agency effectively from day one. Their thorough initial training includes both in-person and online components, letting you learn at your own pace. With ongoing support, you’ll have access to: Webinars and sales training sessions A dedicated support team for professional development A robust marketing platform for promoting your services Technology tools to manage client relationships Mentorship opportunities with experienced franchisees This combination of resources guarantees you’re well-prepared to thrive in the travel industry. Motto Mortgage If you’re looking for a franchise with low startup costs, Motto Mortgage might be the perfect fit for you. With an initial investment of around $12,500, you can operate from a home-based environment, greatly reducing overhead expenses. This model not just allows for flexibility but additionally positions you to capitalize on the increasing demand for mortgage services in a strong real estate market. Low Start-Up Costs For those looking to enter the franchise world with limited capital, Motto Mortgage presents an appealing opportunity due to its low start-up costs. With a minimum cash investment of just $12,500, it’s accessible for aspiring franchise owners. The unique business model streamlines expenses, making it easier for you to manage overhead. Key features include: Thorough training programs for vital skills. Monthly royalty fee of $4,500 after the first year, ensuring predictable costs. Established brand recognition that boosts credibility. Flexibility in operations, allowing for a better work-life balance. A supportive network of franchisees and resources. These factors combined make Motto Mortgage a smart choice for those enthusiastic to start a franchise with manageable financial commitments. Home-Based Operations Operating a Motto Mortgage franchise from home offers significant advantages, especially for those seeking flexibility and a manageable work-life balance. With a startup cost of just $12,500, this opportunity is accessible for aspiring entrepreneurs. You’ll benefit from a proven business model in the growing mortgage industry, alongside thorough training and support from the franchisor. Moreover, Motto Mortgage promotes collaboration among mortgage professionals, allowing you to leverage a national network for business growth. You’ll maintain operational flexibility, balancing your business with other commitments. Plus, the low ongoing royalty fees of $4,500 per month after the first year guarantee a manageable financial commitment. Feature Details Startup Cost $12,500 Ongoing Royalty Fees $4,500/month Training and Support Thorough provided Business Model Proven and collaborative Flexibility Work-life balance enabled Help-U-Sell Real Estate Help-U-Sell Real Estate presents an appealing franchise opportunity for those looking to enter the real estate market without a hefty investment. With a low startup cost of $15,000, you can begin your expedition as a franchisee. This model allows agents to charge a flat fee for services, attracting cost-conscious clients. You’ll additionally benefit from a strong brand with over 40 years in the industry, ensuring you have a reliable business framework. Flexible operational structure—work from home or an office Ongoing training and marketing support 6% royalty fee on gross commissions Proven business model for success Strong brand recognition in real estate Consider this franchise if you seek affordability and support in your real estate career. Image One Image One presents a low-cost franchise opportunity in the janitorial cleaning sector, with a startup cost of just $15,000. This model not merely allows you to tap into a lucrative market with potential revenues reaching $1 million but additionally provides ongoing support and training to guarantee your success. With protected territories and a recurring revenue model, you can build a stable income stream as you enjoy the benefits of an established brand. Startup Cost Overview When considering a franchise opportunity, the startup costs play a vital role in your decision-making process. Image One presents a low startup cost of $15,000, making it an accessible option for many aspiring entrepreneurs. Their franchise focuses on janitorial cleaning services, which have consistent demand, ensuring a solid foundation for your business. By utilizing a proven business model, Image One minimizes the risks typically associated with starting a new venture. Furthermore, they offer extensive training and support, enhancing your chances for success in the competitive cleaning industry. Key costs include: Initial franchise fee Equipment and supplies Marketing expenses Insurance premiums Ongoing royalty fees Understanding these costs is critical for your planning. Revenue Potential Insights For those exploring franchise opportunities in the cleaning industry, the revenue potential with Image One is particularly remarkable. With a start-up cost of just $15,000, you can enter a growing market where franchisees often achieve revenue up to $1 million within their first year. This impressive potential arises from the recurring revenue model, which guarantees steady income through regular cleaning contracts. Image One additionally provides extensive training and ongoing support, equipping you with the skills needed to optimize your business operations. As demand for professional cleaning services continues to rise in both residential and commercial sectors, your revenue prospects as an Image One franchisee can be greatly improved, making it a viable option for aspiring entrepreneurs. Rhea Lanas Rhea Lanas offers a unique franchise opportunity that focuses on organizing consignment events for children’s clothing and gear, making it an appealing option for aspiring entrepreneurs. With startup costs around $15,000, it’s accessible for many. You’ll leverage a proven business model that thrives on community engagement, ensuring successful sales events. Here are some key benefits of joining Rhea Lanas: Access to a lucrative resale market for children’s items Extensive training and ongoing support for franchisees Opportunities to engage with local families and communities Emphasis on sustainability, promoting reuse and recycling Flexibility in scheduling events that fit your lifestyle This franchise not only provides a business opportunity but additionally supports eco-conscious practices. United Country Real Estate United Country Real Estate presents an attractive franchise option for those interested in entering the real estate market, especially in rural and small-town areas. With a startup cost of just $15,000, it’s accessible for aspiring franchise owners. This franchise focuses on underserved markets across the United States, leveraging a unique business model that highlights rural and small-town properties. You’ll benefit from a thorough training program designed to equip you with vital skills for success in real estate. Furthermore, United Country boasts over 90 years of experience and a network of 500 offices nationwide, enhancing your visibility. Frequently Asked Questions Which Franchise Is Easiest to Start? The easiest franchise to start often depends on your financial situation and business interests. SiteSwan Website Builder requires just $199, making it incredibly accessible. On the other hand, if you prefer a travel-focused business, Dream Vacations or Cruise Planners can be started with $9,800 and $10,995, respectively. For food service enthusiasts, Erik’s DeliCafe is manageable with a $50,000 investment. Consider your goals and budget to determine which option suits you best. What Is the 7 Day Rule for Franchise? The 7 Day Rule for franchises requires franchisors to give you a Franchise Disclosure Document (FDD) at least seven days before you sign any agreements or make payments. This document contains important information about fees, obligations, and your legal rights as a franchisee. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-Fil-A’s franchise fee is only $10,000 because of its unique business model. Although this low fee is appealing, you’ll need to invest significant time and effort, as the company seeks dedicated operators. Chick-Fil-A retains ownership of the buildings and equipment, easing financial burdens. Even though franchisees pay a 15% royalty fee on sales, this includes extensive support and training, often resulting in higher sales per unit, making the investment potentially lucrative. Which Small Franchise Is Best? Choosing the best small franchise depends on your interests and financial goals. For instance, if you’re passionate about travel, consider Cruise Planners or Dream Vacations; both offer low startup costs and substantial annual sales. On the other hand, if you’re inclined toward home staging, Showhomes might be ideal. For a cleaning service, Image One presents a strong revenue potential. Evaluate each option based on your expertise, market demand, and personal preferences before making a decision. Conclusion In summary, exploring small franchise opportunities can provide a viable path to entrepreneurship with manageable startup costs. Options like Dream Vacations and Help-U-Sell Real Estate allow you to enter diverse markets, from travel to real estate. With franchises such as Showhomes Home Staging and Image One, you can cater to growing industries like home staging and cleaning. By leveraging the training and support offered, you can build a successful business model customized to your interests and strengths. Image via Google Gemini This article, "10 Small Franchise Opportunities You Can Start Today" was first published on Small Business Trends View the full article

If you’re considering entrepreneurship, small franchises offer viable options with lower startup costs. By exploring opportunities like Dream Vacations and Image One, you can tap into growing industries such as travel and cleaning. These franchises provide crucial training and ongoing support, making it easier to succeed. With various models available, you can find one that suits your interests and lifestyle. Let’s examine some of these franchises and what they can offer you. Key Takeaways Consider home-based franchises like Dream Vacations or Cruise Planners for low startup costs and flexible schedules. Explore Complete Weddings + Events for a low-cost entry into the lucrative wedding and event planning market. Help-U-Sell Real Estate offers a flat fee model for real estate services with over 40 years of industry experience. Image One provides a cleaning franchise with potential for high revenue through recurring contracts and strong training support. Rhea Lanas focuses on children’s consignment events, emphasizing sustainability and community engagement in a growing resale market. Dream Vacations If you’re looking to enter the travel industry, Dream Vacations offers a compelling home-based franchise opportunity that you can start today. With a startup cost of just $9,800, it ranks among the cheap franchises and low-cost franchise opportunities available. This small franchise opportunity boasts average annual sales of $336,971, indicating strong profit potential. As a franchisee, you’ll receive thorough training and support, helping you effectively plan and sell vacation packages to clients. The low royalty fee structure of 1.5% to 3% of annual commissionable sales allows you to keep more of your earnings. Plus, the flexibility of this model enables you to work remotely, aligning with the growing demand for travel planning services in today’s market. Complete Weddings + Events For those interested in the event planning industry, Complete Weddings + Events presents an appealing franchise opportunity that you can start today. With a start-up cost of around $10,000, it’s one of the cheapest franchises to start in Texas. This franchise specializes in thorough services for weddings and events, ensuring you attract a diverse clientele. Here are some key aspects to reflect on: Proven business model with strong brand recognition Services include photography, videography, DJ, and photo booths Average annual sales can reach approximately $336,971 Ongoing training and marketing support through an 8% royalty fee Access to a growing market in the event sector Investing in Complete Weddings + Events could be a lucrative venture for aspiring entrepreneurs. Showhomes Home Staging As the real estate market continues to evolve, Showhomes Home Staging offers a compelling franchise opportunity for those looking to enter this dynamic industry. With a low startup cost of approximately $10,000, it’s accessible for aspiring entrepreneurs. Franchisees primarily focus on staging homes for sale, which can lead to impressive average annual sales of around $377,258. This franchise model capitalizes on the increasing demand for home staging services, enhancing property appeal and boosting sales prices. Showhomes provides thorough training and ongoing support, ensuring you have the resources needed to thrive. Furthermore, the flexible business model accommodates both part-time and full-time commitments, making it ideal for individuals balancing other responsibilities as they pursue a rewarding entrepreneurial venture. TSS Photography TSS Photography presents an appealing franchise opportunity for those enthusiastic to enter the photography industry, particularly with its home-based model that requires a startup cost of around $10,500. This opportunity is ideal for aspiring entrepreneurs looking for flexibility and significant revenue potential. Thorough training covering photography techniques, business operations, and marketing. Average annual sales for franchisees of about $148,222. Home-based operation allows for flexible scheduling. Ongoing support and resources to help grow your business. High-quality photography services to attract diverse clients. Cruise Planners Cruise Planners offers an affordable entry into the travel industry with a startup cost of just $6,995. You’ll find the flexibility of a home-based business appealing, allowing you to manage your schedule as well as receiving thorough training and support. This franchise not just equips you with marketing resources but additionally helps you access exclusive travel deals, setting you up for success in a lucrative market. Affordable Startup Costs Starting a franchise with Cruise Planners is an attractive option for many aspiring business owners due to its relatively low startup cost of $10,995. This affordable investment allows you to tap into a proven business model with extensive support. Here are some key benefits: Home-based business model, cultivating work-life balance Access to a thorough marketing program for customer acquisition Extensive training and support to guarantee your success Strong revenue potential, with average annual sales around $273,978 Flexibility to manage operations from anywhere With these advantages, you can enter the travel industry without the hefty financial burden typical of many franchises. Cruise Planners provides the tools and resources necessary to help you thrive in a competitive market. Flexible Work Environment A flexible work environment is one of the standout features of the Cruise Planners franchise opportunity. You can work from home or on the go, allowing you to set your own schedule. This flexibility supports a strong work-life balance, enabling you to prioritize personal commitments as you grow your travel planning business. With an affordable initial investment of $6,995, it’s an accessible option for aspiring entrepreneurs. The franchise model not only offers you independence but also the potential for profitability, as franchisees average annual sales of $273,978. Comprehensive Training Support In the competitive world of travel planning, having strong training support can make all the difference in your success. Cruise Planners offers extensive training programs that equip you to run a travel agency effectively from day one. Their thorough initial training includes both in-person and online components, letting you learn at your own pace. With ongoing support, you’ll have access to: Webinars and sales training sessions A dedicated support team for professional development A robust marketing platform for promoting your services Technology tools to manage client relationships Mentorship opportunities with experienced franchisees This combination of resources guarantees you’re well-prepared to thrive in the travel industry. Motto Mortgage If you’re looking for a franchise with low startup costs, Motto Mortgage might be the perfect fit for you. With an initial investment of around $12,500, you can operate from a home-based environment, greatly reducing overhead expenses. This model not just allows for flexibility but additionally positions you to capitalize on the increasing demand for mortgage services in a strong real estate market. Low Start-Up Costs For those looking to enter the franchise world with limited capital, Motto Mortgage presents an appealing opportunity due to its low start-up costs. With a minimum cash investment of just $12,500, it’s accessible for aspiring franchise owners. The unique business model streamlines expenses, making it easier for you to manage overhead. Key features include: Thorough training programs for vital skills. Monthly royalty fee of $4,500 after the first year, ensuring predictable costs. Established brand recognition that boosts credibility. Flexibility in operations, allowing for a better work-life balance. A supportive network of franchisees and resources. These factors combined make Motto Mortgage a smart choice for those enthusiastic to start a franchise with manageable financial commitments. Home-Based Operations Operating a Motto Mortgage franchise from home offers significant advantages, especially for those seeking flexibility and a manageable work-life balance. With a startup cost of just $12,500, this opportunity is accessible for aspiring entrepreneurs. You’ll benefit from a proven business model in the growing mortgage industry, alongside thorough training and support from the franchisor. Moreover, Motto Mortgage promotes collaboration among mortgage professionals, allowing you to leverage a national network for business growth. You’ll maintain operational flexibility, balancing your business with other commitments. Plus, the low ongoing royalty fees of $4,500 per month after the first year guarantee a manageable financial commitment. Feature Details Startup Cost $12,500 Ongoing Royalty Fees $4,500/month Training and Support Thorough provided Business Model Proven and collaborative Flexibility Work-life balance enabled Help-U-Sell Real Estate Help-U-Sell Real Estate presents an appealing franchise opportunity for those looking to enter the real estate market without a hefty investment. With a low startup cost of $15,000, you can begin your expedition as a franchisee. This model allows agents to charge a flat fee for services, attracting cost-conscious clients. You’ll additionally benefit from a strong brand with over 40 years in the industry, ensuring you have a reliable business framework. Flexible operational structure—work from home or an office Ongoing training and marketing support 6% royalty fee on gross commissions Proven business model for success Strong brand recognition in real estate Consider this franchise if you seek affordability and support in your real estate career. Image One Image One presents a low-cost franchise opportunity in the janitorial cleaning sector, with a startup cost of just $15,000. This model not merely allows you to tap into a lucrative market with potential revenues reaching $1 million but additionally provides ongoing support and training to guarantee your success. With protected territories and a recurring revenue model, you can build a stable income stream as you enjoy the benefits of an established brand. Startup Cost Overview When considering a franchise opportunity, the startup costs play a vital role in your decision-making process. Image One presents a low startup cost of $15,000, making it an accessible option for many aspiring entrepreneurs. Their franchise focuses on janitorial cleaning services, which have consistent demand, ensuring a solid foundation for your business. By utilizing a proven business model, Image One minimizes the risks typically associated with starting a new venture. Furthermore, they offer extensive training and support, enhancing your chances for success in the competitive cleaning industry. Key costs include: Initial franchise fee Equipment and supplies Marketing expenses Insurance premiums Ongoing royalty fees Understanding these costs is critical for your planning. Revenue Potential Insights For those exploring franchise opportunities in the cleaning industry, the revenue potential with Image One is particularly remarkable. With a start-up cost of just $15,000, you can enter a growing market where franchisees often achieve revenue up to $1 million within their first year. This impressive potential arises from the recurring revenue model, which guarantees steady income through regular cleaning contracts. Image One additionally provides extensive training and ongoing support, equipping you with the skills needed to optimize your business operations. As demand for professional cleaning services continues to rise in both residential and commercial sectors, your revenue prospects as an Image One franchisee can be greatly improved, making it a viable option for aspiring entrepreneurs. Rhea Lanas Rhea Lanas offers a unique franchise opportunity that focuses on organizing consignment events for children’s clothing and gear, making it an appealing option for aspiring entrepreneurs. With startup costs around $15,000, it’s accessible for many. You’ll leverage a proven business model that thrives on community engagement, ensuring successful sales events. Here are some key benefits of joining Rhea Lanas: Access to a lucrative resale market for children’s items Extensive training and ongoing support for franchisees Opportunities to engage with local families and communities Emphasis on sustainability, promoting reuse and recycling Flexibility in scheduling events that fit your lifestyle This franchise not only provides a business opportunity but additionally supports eco-conscious practices. United Country Real Estate United Country Real Estate presents an attractive franchise option for those interested in entering the real estate market, especially in rural and small-town areas. With a startup cost of just $15,000, it’s accessible for aspiring franchise owners. This franchise focuses on underserved markets across the United States, leveraging a unique business model that highlights rural and small-town properties. You’ll benefit from a thorough training program designed to equip you with vital skills for success in real estate. Furthermore, United Country boasts over 90 years of experience and a network of 500 offices nationwide, enhancing your visibility. Frequently Asked Questions Which Franchise Is Easiest to Start? The easiest franchise to start often depends on your financial situation and business interests. SiteSwan Website Builder requires just $199, making it incredibly accessible. On the other hand, if you prefer a travel-focused business, Dream Vacations or Cruise Planners can be started with $9,800 and $10,995, respectively. For food service enthusiasts, Erik’s DeliCafe is manageable with a $50,000 investment. Consider your goals and budget to determine which option suits you best. What Is the 7 Day Rule for Franchise? The 7 Day Rule for franchises requires franchisors to give you a Franchise Disclosure Document (FDD) at least seven days before you sign any agreements or make payments. This document contains important information about fees, obligations, and your legal rights as a franchisee. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-Fil-A’s franchise fee is only $10,000 because of its unique business model. Although this low fee is appealing, you’ll need to invest significant time and effort, as the company seeks dedicated operators. Chick-Fil-A retains ownership of the buildings and equipment, easing financial burdens. Even though franchisees pay a 15% royalty fee on sales, this includes extensive support and training, often resulting in higher sales per unit, making the investment potentially lucrative. Which Small Franchise Is Best? Choosing the best small franchise depends on your interests and financial goals. For instance, if you’re passionate about travel, consider Cruise Planners or Dream Vacations; both offer low startup costs and substantial annual sales. On the other hand, if you’re inclined toward home staging, Showhomes might be ideal. For a cleaning service, Image One presents a strong revenue potential. Evaluate each option based on your expertise, market demand, and personal preferences before making a decision. Conclusion In summary, exploring small franchise opportunities can provide a viable path to entrepreneurship with manageable startup costs. Options like Dream Vacations and Help-U-Sell Real Estate allow you to enter diverse markets, from travel to real estate. With franchises such as Showhomes Home Staging and Image One, you can cater to growing industries like home staging and cleaning. By leveraging the training and support offered, you can build a successful business model customized to your interests and strengths. Image via Google Gemini This article, "10 Small Franchise Opportunities You Can Start Today" was first published on Small Business Trends View the full article

Security updates aren't as flashy or fun as feature updates, but they're just as important—if not more—to install. They include patches for vulnerabilities in your device's OS that could leave you open to hacking. By patching these weak points as quickly as possible, you reduce the risk to your device and its data. Traditionally, Apple has largely kept its security updates tied to its general software releases, both big and small. Rather than release iOS 26 and a subsequent security patch, Apple just couples the two. Even if you don't (or can't) update to the latest iOS, Apple will add the most important patches to new updates of older iOS versions (e.g. iOS 18.7.6, or iOS 15.8.7). But the company has toyed with individual security releases in recent years, especially for particularly timely patches. They started with Rapid Security Responses, which were updates that were specifically labeled as such, like iOS Security Response 16.4.1 (a). I thought this was a great idea, especially as other platforms, like Android and Windows, already do this for their users. While it seemed like a good idea, Apple hasn't released one of these in a while. Instead, the company has largely gone back to releasing security updates alongside typical software updates, whether or not it had any new features to include in said update. Now, it seems, the company is trying out a new type of security update—one that's rather hidden, at that. Apple's Background Security Improvements are a new type of security updateInitially announced with iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple is now rolling out "Background Security Improvements." According to the company, these are "lightweight security releases" for things like Safari, WebKit (the framework Safari is built on), and other system libraries. Like the Rapid Security Responses, the idea is to issue smaller patches in between software updates. That way, Apple doesn't have to release iOS 26.3.2 in order to patch Safari; you can stay on iOS 26.3.1, and still update Safari with the proper patch. In fact, this feature just had its first update this week. On Tuesday, Apple pushed version 26.3.1 (a) for iOS, iPad, and macOS. (There's also a macOS 26.3.2 (a) for MacBook Neos running macOS 26.3.2). This update patches a WebKit flaw that let bad actors bypass Same Origin Policy if you clicked on malicious web content. Same Origin Policy typically prevents malicious sites from accessing other sites you might have open. For example, if you open a malicious site, Same Origin Policy should stop it from accessing your Gmail inbox open in another tab. But this flaw gave bad actors a way around that. This update is available to all Apple devices running the latest versions of Apple's OSes, but you won't find it if you check your Software Update settings. That's not because it's still rolling out; rather, you need to make sure Background Security Improvements is enabled in order to open up these new security updates. How to enable Background Security ImprovementsOn your Apple device, open Settings (System Settings on macOS), then go to Privacy & Security. Here, scroll down to the bottom of the page, then choose Background Security Improvements. Here, ensure that "Automatically Install" is turned on. If so, the update should install on its own, but there's no telling when it'll do so. You can also install the update manually. Below this toggle, you'll see the latest Background Security Improvements update. Choose "Install," enter your passcode or password, and your device will begin downloading the update. When it's ready, you can hit "Restart & Install." View the full article

When considering loyalty application software, it’s important to focus on five key features that can greatly impact customer engagement and retention. A user-friendly interface guarantees easy navigation, whereas customizable reward structures appeal to varied customer preferences. Real-time analytics provide valuable insights for optimizing rewards, and mobile integration allows for constant access and personalized notifications. Furthermore, improved security features are essential for protecting user data. Comprehending these elements can help businesses create effective loyalty programs that drive growth. Key Takeaways User-friendly interface ensures smooth navigation, enhancing customer engagement and reducing app abandonment. Customizable reward structures allow businesses to tailor incentives, increasing customer retention through personalized rewards. Real-time analytics provide immediate insights into customer behavior, enabling optimization of loyalty programs for better ROI. Mobile integration offers 24/7 access for users, enhancing engagement with personalized offers and minimizing app abandonment. Enhanced security features, including secure logins and data encryption, promote trust and protect user information. User-Friendly Interface When you’re considering loyalty application software, a user-friendly interface is vital for both staff and customers. A well-designed interface guarantees smooth navigation, allowing users to easily access loyalty features. This simplicity not just reduces the likelihood of app abandonment but additionally encourages frequent participation in the program. For your staff, an intuitive dashboard simplifies the management of points, punches, and rewards, which cuts down on training time and improves customer service. With a saas loyalty platform, you can expect clear and straightforward navigation that promotes positive interactions. When customers can effortlessly find and redeem their rewards, they’re more likely to engage with your brand and remain loyal. Furthermore, a user-friendly interface contributes to higher customer retention rates, as it creates a seamless experience that reinforces brand loyalty. Investing in loyalty application software with an effective interface is vital for maximizing engagement and satisfaction. Customizable Reward Structures Customizable reward structures play a fundamental role in improving customer engagement by allowing businesses to tailor incentives that resonate with different client preferences. By offering various reward types, such as point accumulation, discounts, and punch cards, you give customers multiple ways to earn and redeem rewards based on their shopping behavior. This flexibility is vital for maintaining interest and motivation, as it empowers clients to choose rewards that best suit their needs and desires. Integrating customizable rewards can lead to increased customer retention and repeat visits; clients feel more valued when they receive meaningful incentives. Regularly updating and personalizing reward offerings based on customer feedback boosts the attractiveness of your loyalty program. This approach drives higher levels of participation and satisfaction, as customers are more likely to engage with a program that reflects their preferences and interests. In turn, this cultivates a strong connection between your business and its clientele. Real-Time Analytics Real-time analytics is a crucial feature of loyalty application software, as it allows businesses to monitor customer behavior and engagement patterns in an immediate and actionable way. This capability enables you to make informed decisions based on current trends. Here are four key benefits of real-time analytics: Comprehensive Engagement Metrics: Track customer lifetime value and the effectiveness of loyalty initiatives. Reward Optimization: Identify popular rewards versus less appealing ones, refining your offers for better ROI. Performance Improvement: Use real-time insights to optimize your loyalty program, ensuring it meets evolving customer expectations. Dynamic Dashboards: Access immediate customer activity and reward redemption statistics, boosting overall program management. Mobile Integration Mobile integration is essential for modern loyalty applications, especially since 46% of consumers prefer using apps for their engagement. A mobile-first approach allows seamless access to loyalty rewards, providing customers with 24/7 availability to check points, redeem rewards, and view offers whenever they want. Real-time updates and notifications improve engagement, delivering personalized offers as users enter stores or interact with the app. Moreover, a streamlined mobile user experience minimizes clicks and simplifies navigation, which reduces app abandonment rates while encouraging ongoing participation in loyalty programs. Mobile-integrated loyalty applications can likewise leverage geo-location technology to send location-based offers, driving spontaneous visits and increasing customer footfall. By prioritizing mobile integration, you can create a more effective loyalty program that meets consumer preferences, improves convenience, and ultimately boosts customer retention. Embracing these mobile features will guarantee your loyalty application remains competitive in a swiftly evolving market. Enhanced Security Features As you develop a loyalty application, enhancing security features should be a top priority, since a secure platform promotes trust and encourages user engagement. Here’s how you can strengthen your application’s security: Implement Secure Login: Use two-factor authentication to protect user accounts from unauthorized access and data breaches. Encrypt Data: Confirm that transactions and personal information are encrypted, safeguarding sensitive customer data and maintaining compliance with regulations like GDPR. Conduct Regular Audits: Perform security audits and assessments to identify vulnerabilities and protect against emerging threats. Use Secure APIs: Utilize secure APIs for data exchange, minimizing the risk of data exposure during transmission. Additionally, maintaining transparent privacy policies and clearly communicating data usage can greatly boost user confidence, forming the foundation of a successful loyalty program. Prioritizing these security features will help you create a trustworthy and engaging application. Frequently Asked Questions What Should a Loyalty Program Include? A loyalty program should include a user-friendly interface that makes navigation simple for both customers and staff. It’s crucial to have customizable reward structures, allowing you to tailor offers like point accumulation and discounts. Integrating with appointment booking systems can streamline scheduling, encouraging repeat visits. Furthermore, membership tiers with exclusive benefits motivate deeper engagement, whereas automated marketing campaigns guarantee targeted promotions, reinforcing the value of loyalty memberships and increasing customer retention. What Are the 4 C’s of Customer Loyalty? The 4 C’s of customer loyalty are Clarity, Consistency, Convenience, and Communication. Clarity refers to transparent information about program rules and benefits, helping you understand how to earn rewards. Consistency guarantees you receive the same experience across all interactions, reinforcing trust. Convenience focuses on simplifying your access to rewards and points. Finally, Communication involves timely and relevant messages, like personalized offers, enhancing your engagement and strengthening your connection with the brand. What Are the 3 R’s of Loyalty? The 3 R’s of loyalty are Retention, Reward, and Recognition. Retention keeps your customers engaged through effective loyalty programs, ensuring they return to your brand. Reward involves providing incentives, like discounts or points, to encourage repeat business. Recognition acknowledges your customers’ loyalty by offering personalized experiences or celebrating milestones, which nurtures emotional connections. What Are the Key Elements of Loyalty? Key elements of loyalty include trust, commitment, and engagement. Trust forms the foundation of customer relationships, ensuring they believe in your brand’s reliability. Commitment signifies a customer’s emotional investment, leading to repeat interactions. Engagement reflects how actively customers participate in your brand’s offerings, such as promotions or events. Conclusion In conclusion, a successful loyalty application must incorporate a user-friendly interface, customizable reward structures, real-time analytics, mobile integration, and improved security features. These elements not only streamline the user experience but likewise cater to varying customer preferences and guarantee data protection. By prioritizing these features, businesses can effectively monitor engagement, optimize rewards, and in the end drive customer retention. Investing in a robust loyalty application can lead to stronger brand loyalty and significant growth in your business. Image via Google Gemini This article, "5 Must-Have Features in Loyalty Application Software" was first published on Small Business Trends View the full article

When considering loyalty application software, it’s important to focus on five key features that can greatly impact customer engagement and retention. A user-friendly interface guarantees easy navigation, whereas customizable reward structures appeal to varied customer preferences. Real-time analytics provide valuable insights for optimizing rewards, and mobile integration allows for constant access and personalized notifications. Furthermore, improved security features are essential for protecting user data. Comprehending these elements can help businesses create effective loyalty programs that drive growth. Key Takeaways User-friendly interface ensures smooth navigation, enhancing customer engagement and reducing app abandonment. Customizable reward structures allow businesses to tailor incentives, increasing customer retention through personalized rewards. Real-time analytics provide immediate insights into customer behavior, enabling optimization of loyalty programs for better ROI. Mobile integration offers 24/7 access for users, enhancing engagement with personalized offers and minimizing app abandonment. Enhanced security features, including secure logins and data encryption, promote trust and protect user information. User-Friendly Interface When you’re considering loyalty application software, a user-friendly interface is vital for both staff and customers. A well-designed interface guarantees smooth navigation, allowing users to easily access loyalty features. This simplicity not just reduces the likelihood of app abandonment but additionally encourages frequent participation in the program. For your staff, an intuitive dashboard simplifies the management of points, punches, and rewards, which cuts down on training time and improves customer service. With a saas loyalty platform, you can expect clear and straightforward navigation that promotes positive interactions. When customers can effortlessly find and redeem their rewards, they’re more likely to engage with your brand and remain loyal. Furthermore, a user-friendly interface contributes to higher customer retention rates, as it creates a seamless experience that reinforces brand loyalty. Investing in loyalty application software with an effective interface is vital for maximizing engagement and satisfaction. Customizable Reward Structures Customizable reward structures play a fundamental role in improving customer engagement by allowing businesses to tailor incentives that resonate with different client preferences. By offering various reward types, such as point accumulation, discounts, and punch cards, you give customers multiple ways to earn and redeem rewards based on their shopping behavior. This flexibility is vital for maintaining interest and motivation, as it empowers clients to choose rewards that best suit their needs and desires. Integrating customizable rewards can lead to increased customer retention and repeat visits; clients feel more valued when they receive meaningful incentives. Regularly updating and personalizing reward offerings based on customer feedback boosts the attractiveness of your loyalty program. This approach drives higher levels of participation and satisfaction, as customers are more likely to engage with a program that reflects their preferences and interests. In turn, this cultivates a strong connection between your business and its clientele. Real-Time Analytics Real-time analytics is a crucial feature of loyalty application software, as it allows businesses to monitor customer behavior and engagement patterns in an immediate and actionable way. This capability enables you to make informed decisions based on current trends. Here are four key benefits of real-time analytics: Comprehensive Engagement Metrics: Track customer lifetime value and the effectiveness of loyalty initiatives. Reward Optimization: Identify popular rewards versus less appealing ones, refining your offers for better ROI. Performance Improvement: Use real-time insights to optimize your loyalty program, ensuring it meets evolving customer expectations. Dynamic Dashboards: Access immediate customer activity and reward redemption statistics, boosting overall program management. Mobile Integration Mobile integration is essential for modern loyalty applications, especially since 46% of consumers prefer using apps for their engagement. A mobile-first approach allows seamless access to loyalty rewards, providing customers with 24/7 availability to check points, redeem rewards, and view offers whenever they want. Real-time updates and notifications improve engagement, delivering personalized offers as users enter stores or interact with the app. Moreover, a streamlined mobile user experience minimizes clicks and simplifies navigation, which reduces app abandonment rates while encouraging ongoing participation in loyalty programs. Mobile-integrated loyalty applications can likewise leverage geo-location technology to send location-based offers, driving spontaneous visits and increasing customer footfall. By prioritizing mobile integration, you can create a more effective loyalty program that meets consumer preferences, improves convenience, and ultimately boosts customer retention. Embracing these mobile features will guarantee your loyalty application remains competitive in a swiftly evolving market. Enhanced Security Features As you develop a loyalty application, enhancing security features should be a top priority, since a secure platform promotes trust and encourages user engagement. Here’s how you can strengthen your application’s security: Implement Secure Login: Use two-factor authentication to protect user accounts from unauthorized access and data breaches. Encrypt Data: Confirm that transactions and personal information are encrypted, safeguarding sensitive customer data and maintaining compliance with regulations like GDPR. Conduct Regular Audits: Perform security audits and assessments to identify vulnerabilities and protect against emerging threats. Use Secure APIs: Utilize secure APIs for data exchange, minimizing the risk of data exposure during transmission. Additionally, maintaining transparent privacy policies and clearly communicating data usage can greatly boost user confidence, forming the foundation of a successful loyalty program. Prioritizing these security features will help you create a trustworthy and engaging application. Frequently Asked Questions What Should a Loyalty Program Include? A loyalty program should include a user-friendly interface that makes navigation simple for both customers and staff. It’s crucial to have customizable reward structures, allowing you to tailor offers like point accumulation and discounts. Integrating with appointment booking systems can streamline scheduling, encouraging repeat visits. Furthermore, membership tiers with exclusive benefits motivate deeper engagement, whereas automated marketing campaigns guarantee targeted promotions, reinforcing the value of loyalty memberships and increasing customer retention. What Are the 4 C’s of Customer Loyalty? The 4 C’s of customer loyalty are Clarity, Consistency, Convenience, and Communication. Clarity refers to transparent information about program rules and benefits, helping you understand how to earn rewards. Consistency guarantees you receive the same experience across all interactions, reinforcing trust. Convenience focuses on simplifying your access to rewards and points. Finally, Communication involves timely and relevant messages, like personalized offers, enhancing your engagement and strengthening your connection with the brand. What Are the 3 R’s of Loyalty? The 3 R’s of loyalty are Retention, Reward, and Recognition. Retention keeps your customers engaged through effective loyalty programs, ensuring they return to your brand. Reward involves providing incentives, like discounts or points, to encourage repeat business. Recognition acknowledges your customers’ loyalty by offering personalized experiences or celebrating milestones, which nurtures emotional connections. What Are the Key Elements of Loyalty? Key elements of loyalty include trust, commitment, and engagement. Trust forms the foundation of customer relationships, ensuring they believe in your brand’s reliability. Commitment signifies a customer’s emotional investment, leading to repeat interactions. Engagement reflects how actively customers participate in your brand’s offerings, such as promotions or events. Conclusion In conclusion, a successful loyalty application must incorporate a user-friendly interface, customizable reward structures, real-time analytics, mobile integration, and improved security features. These elements not only streamline the user experience but likewise cater to varying customer preferences and guarantee data protection. By prioritizing these features, businesses can effectively monitor engagement, optimize rewards, and in the end drive customer retention. Investing in a robust loyalty application can lead to stronger brand loyalty and significant growth in your business. Image via Google Gemini This article, "5 Must-Have Features in Loyalty Application Software" was first published on Small Business Trends View the full article

In an exciting development for small business owners, Google Workspace has announced new beta features for its Gemini tool in Google Sheets. This innovative addition aims to transform the way businesses manage and analyze their data, allowing users to create, organize, and edit entire spreadsheets simply by describing their needs. Gemini in Sheets has recently showcased remarkable success in automating complex data manipulation, achieving a 70.48% success rate on the full SpreadsheetBench dataset—a public benchmark that tests models on their ability to handle real-world spreadsheet tasks. This performance not only outpaces competitors but also comes close to the proficiency of human experts. For small business owners who often juggle multiple roles, such a capability could prove invaluable. Imagine a scenario where you can simply describe the data analysis you need, and Gemini can execute it without requiring intricate knowledge of spreadsheet formulas or functions. One of the key benefits of this advancement is the tremendous time savings it can provide. Small businesses frequently operate with limited resources. Automating complex tasks like data editing can free up valuable hours that entrepreneurs can redirect toward strategic planning, customer engagement, or business development. A single command could yield insights that might have otherwise taken hours to uncover through traditional methods. The practical applications extend from basic task management to more sophisticated data analysis. For instance, a small retail business could use Gemini to analyze sales data trends across multiple products, segment customer demographics, or even forecast future sales. When it comes to managing expenses and evaluating profitability, Gemini’s capabilities allow for enhanced decision-making powered by data-driven insights. However, while the potential benefits are substantial, small business owners should also consider several challenges before adopting this technology. First, the beta nature of these features means they may still have bugs that could affect reliability. Business owners should weigh the risks of integrating a beta tool into daily operations, especially if their data is sensitive or critical to their business decisions. Moreover, since the tool relies on natural language processing, there may be instances where the AI misinterprets commands or fails to grasp complex requests. Effective communication with Gemini will be essential for users, and understanding its limitations is crucial for successful implementation. As Google continues to refine these capabilities, small business owners should keep an eye on how these tools evolve. The ability for AI to handle advanced spreadsheet functions is only expected to grow more sophisticated, providing even greater utility in the future. Quotes from Google representatives highlight their confidence in transforming how users interact with data. “We look forward to seeing how you use these new capabilities,” they stated, underscoring a customer-centric approach that encourages business owners to not only adopt but also engage with the technology. In a rapidly changing business environment, leveraging such advancements could provide small businesses with a competitive edge. Adopting AI-driven tools like Gemini in Sheets can streamline operations, leading to more efficient workflows and enhanced analytical capabilities. For small business owners interested in exploring these new functionalities, more information is available in the complete announcement here. This development marks a pivotal moment for businesses looking to harness the power of data with unprecedented ease and efficiency. With the right mindset and preparation, the future of data analysis could become less daunting and significantly more impactful. Image via Google Gemini This article, "Gemini in Sheets Achieves Near-Human Proficiency for Data Editing" was first published on Small Business Trends View the full article

In an exciting development for small business owners, Google Workspace has announced new beta features for its Gemini tool in Google Sheets. This innovative addition aims to transform the way businesses manage and analyze their data, allowing users to create, organize, and edit entire spreadsheets simply by describing their needs. Gemini in Sheets has recently showcased remarkable success in automating complex data manipulation, achieving a 70.48% success rate on the full SpreadsheetBench dataset—a public benchmark that tests models on their ability to handle real-world spreadsheet tasks. This performance not only outpaces competitors but also comes close to the proficiency of human experts. For small business owners who often juggle multiple roles, such a capability could prove invaluable. Imagine a scenario where you can simply describe the data analysis you need, and Gemini can execute it without requiring intricate knowledge of spreadsheet formulas or functions. One of the key benefits of this advancement is the tremendous time savings it can provide. Small businesses frequently operate with limited resources. Automating complex tasks like data editing can free up valuable hours that entrepreneurs can redirect toward strategic planning, customer engagement, or business development. A single command could yield insights that might have otherwise taken hours to uncover through traditional methods. The practical applications extend from basic task management to more sophisticated data analysis. For instance, a small retail business could use Gemini to analyze sales data trends across multiple products, segment customer demographics, or even forecast future sales. When it comes to managing expenses and evaluating profitability, Gemini’s capabilities allow for enhanced decision-making powered by data-driven insights. However, while the potential benefits are substantial, small business owners should also consider several challenges before adopting this technology. First, the beta nature of these features means they may still have bugs that could affect reliability. Business owners should weigh the risks of integrating a beta tool into daily operations, especially if their data is sensitive or critical to their business decisions. Moreover, since the tool relies on natural language processing, there may be instances where the AI misinterprets commands or fails to grasp complex requests. Effective communication with Gemini will be essential for users, and understanding its limitations is crucial for successful implementation. As Google continues to refine these capabilities, small business owners should keep an eye on how these tools evolve. The ability for AI to handle advanced spreadsheet functions is only expected to grow more sophisticated, providing even greater utility in the future. Quotes from Google representatives highlight their confidence in transforming how users interact with data. “We look forward to seeing how you use these new capabilities,” they stated, underscoring a customer-centric approach that encourages business owners to not only adopt but also engage with the technology. In a rapidly changing business environment, leveraging such advancements could provide small businesses with a competitive edge. Adopting AI-driven tools like Gemini in Sheets can streamline operations, leading to more efficient workflows and enhanced analytical capabilities. For small business owners interested in exploring these new functionalities, more information is available in the complete announcement here. This development marks a pivotal moment for businesses looking to harness the power of data with unprecedented ease and efficiency. With the right mindset and preparation, the future of data analysis could become less daunting and significantly more impactful. Image via Google Gemini This article, "Gemini in Sheets Achieves Near-Human Proficiency for Data Editing" was first published on Small Business Trends View the full article

First cargo on course to arrive on Monday as Donald The President taunts communist island while administration engages in talksView the full article

Jay Allen is a fan of President Donald The President, and voted for him on the belief that the Republican would cut taxes and trim regulations, helping his manufacturing business in northeast Arkansas. But the tariffs at the core of The President’s economic agenda have wreaked havoc on his company, Allen Engineering Corp., which makes industrial equipment used to install, finish and pave concrete. The import taxes have raised the costs of engines, steel, gearboxes and clutches made abroad that Allen needs to build power trowels that can sell for up to $100,000 each. Allen’s experience embodies a growing body of evidence that the tariffs that The President said would help American factories are, in fact, squashing many of them. The problem could get worse as the administration scrambles to craft new tariffs to replace the emergency import taxes that the Supreme Court ruled illegal in February. Allen said he ran his company at a loss in 2025 because of tariffs. His payroll has fallen to 140 workers from a peak of 205. To get by this year, he has hiked prices by 8% to 10%, even though that might mean fewer sales. “What’s really sad is the unintended consequences of his tariffs are hurting manufacturing in our country,” said Allen. “Unfortunately, the working-class people are getting squeezed.” Manufacturing jobs have declined during The President’s first year back The President’s core rationale for tariffs has been that they would force more factories to open in the U.S. and would generate enough revenue to close federal budget deficits. But that hasn’t materialized. Factories continue to shed workers, with 98,000 manufacturing jobs lost during The President’s first full 12 months back in the White House. American companies that foot the bill for tariffs are now suing the The President administration for more than $130 billion in tariff refunds. Meanwhile, the federal deficit is projected to climb over the next decade. The White House maintains that construction spending is high, more workers are being hired to build factories, new investments are being made and labor productivity in manufacturing is increasing — which could eventually fuel a factory revival. “It takes time to get production online, and therefore it will be some more time before we fully materialize the benefits of the president’s policies,” Pierre Yared, the acting chairman of the White House Council of Economic Advisers, said in an email. Construction is up — but that’s due to Biden’s bill Some of the bright spots in construction cited by the White House appear to be the result of programs launched by then-President Joe Biden, a Democrat. Factory construction spending began to accelerate in 2022 with the anticipation of government support from Biden’s CHIPS and Science Act, which included big subsidies for computer chip plants. The law was a primary contributor to a historic surge in the annualized rate of construction spending on manufacturing facilities, said Skanda Amarnath, executive director of the economic policy group Employ America. Construction spending on factories has slipped during The President’s presidency, but the pace remains relatively high largely because of continuing work on Biden-era projects in Arizona, Texas and Idaho, Amarnath said. Amarnath has also gone through the interviews regional Federal Reserve banks have held with businesses. Those comments show some companies might expand by taking advantage of The President’s tax breaks on investments in equipment and new buildings. But while the pharmaceutical drug sector might be expanding, the comments show no overall uptick in manufacturing because of The President’s tariffs. “You don’t get the sense that there is this new manufacturing renaissance underway,” Amarnath said. Uncertainty in tariffs has deterred investments Based on orders, proclamations and other statements, The President has taken more than 50 actions on tariffs so far — and that tally doesn’t include the tariff threats he regularly makes on social media or in conversations with reporters but hasn’t formally put in place. The flurry of announcements, reversals, exemptions and legal challenges — as well as The President’s decision to bypass Congress to impose tariffs — has made it difficult for smaller manufacturing companies to plan. For example, Allen Engineering imports its 75-horsepower diesel engines from Germany. Building them in the United States would require a $20 million investment — a huge risk if the status of the tariffs is unclear. Are engine-makers “going to spend that kind of money to move production from Germany to the U.S. when they don’t know what the landscape is going to be in three years?” Allen said. “I don’t know who is going to be in the White House, and what the stance is going to be on these tariffs.” Joseph Steinberg, an economist at the University of Toronto, said research shows that under the best-case scenario “it would take a decade for manufacturing employment to rise above where it was before tariffs were enacted.” But Steinberg said “the current situation is nothing like the ‘best case,'” since U.S. trade policy is unsettled and that leaves companies reluctant to expand. Equipment makers have been hit hard by rising steel costs About 98% of U.S. manufacturing establishments have fewer than 200 workers, according to Census Bureau data, and don’t have the kind of name-brand recognition or lobbying heft to minimize the damage from tariffs that big players like Apple, General Motors and Ford possess. The Association of Equipment Manufacturers in February reported that America’s share of global manufacturing severely lags China’s. The group has urged tax credits to offset the expense of tariffs, and specifically called for tariff relief on raw materials, parts and components that cannot be acquired domestically at scale. Steel tariffs have been a particular concern. The President imposed them last March and hiked them to 50% in June. They were not affected by the Supreme Court decision. The President has credited the tariffs with restoring profits at American steel mills. But they have hurt companies that use that steel, like Calder Brothers in South Carolina, which makes equipment to pave asphalt. “The steel tariffs were the first thing that got my attention,” said Glen Calder, the company’s president. “My steel pricing jumped 25% two weeks before the tariffs went into effect for domestic steel. The market price just jumped. It has stayed elevated.” Meanwhile, China’s trade surplus has grown Part of The President’s push to expand manufacturing was to help American companies compete against China — a country he plans to visit this spring for talks with its leader, Xi Jinping. But the U.S. manufacturing trade imbalance rose last year under The President instead of narrowing. Meanwhile, China’s trade surplus with the world climbed to a record $1.2 trillion. This trend exposes one of the big problems with The President’s tariff strategy, said Lori Wallach, director of the Rethink Trade program at American Economic Liberties Project. She noted that he largely bypassed Congress and failed to address gaps in the World Trade Organization’s rules for the trade frameworks that he negotiated with other countries. Instead of working with partners to ensure there were penalties for foreign manufacturers with abusive labor practices and unfair subsidies, The President chose against rallying partners to counter China as a unified group. American manufacturers are at a disadvantage, Wallach argued, because there is not a coalition of nations that can impose penalties for currency manipulation, subsidies and schemes to evade tariffs. “The general revulsion of this administration to international cooperation means they’re trying to do it alone,” Wallach said. —Josh Boak, Associated Press View the full article

We may earn a commission from links on this page. Garmin has finally launched an official WhatsApp integration for its watches—and this time it's the real deal. Unlike the limited functionality that existed before, you can now compose and reply to WhatsApp messages and threads directly from your wrist. No more fumbling for your phone just to say "yes" to dinner plans. Is your Garmin watch on the list?First things first: check if your watch is supported. Here's the full list at launch: D2 Air X15 Enduro 3 Fenix 8 Series Fenix 8 Pro Series Fenix E Forerunner 570 Forerunner 970 Tactix 8 Series Venu 4 Series Venu X1 Vivoactive 6 The rule of thumb seems to be that all 2025 or 2026 releases are covered. The one 2024 exception is the Fenix 8. Garmin Forerunner 570 $514.99 at Amazon $549.99 Save $35.00 Shop Now Shop Now $514.99 at Amazon $549.99 Save $35.00 How to install WhatsApp on your GarminOpen the Connect IQ app on your phone and WhatsApp should be front and center at the top of the list. Or head straight to the app store here. A couple of limitations worth noting: There's no LTE support. Even on the Fenix 8 Pro series (which has built-in cellular) this still requires your phone to be connected and nearby. It's a full app, not a widget. It's installed like a sport app rather than a quick-access glance, so it's not quite as frictionless to pull up. There are no images. Photos, stickers, GIFs, and in-app camera shots all show up as "unsupported." If your WhatsApp threads are photo-heavy, this probably won't wow you. But if you mainly need quick text replies—the classic "on my way," "yes," "give me five mins" stuff—it's genuinely handy when your phone isn't right next to you. The usefulness also depends a lot on how central WhatsApp is to your life versus native messaging apps. iOS users in the U.S. might shrug; much of the rest of the world will care a lot more. The big wishlist item now is LTE support. If Garmin is going to sell watches with built-in cellular, having messaging actually work over that connection would be prime. View the full article

A government shutdown, war in the Middle East, and storms: airline passengers in the U.S. are facing quite a number of issues right now. On Sunday, 10,740 flights were delayed and another 3,249 were canceled within, into, or out of the U.S., according to FlightAware. On Monday, those numbers rose to 12,926 and 4,863, respectively. More than half of flights into and out of Atlanta’s Hartsfield-Jackson airport (ATL) were delayed Monday, while over a third of those into or out of New York’s LaGuardia Airport (LGA) were canceled. A similar pattern followed on Monday, and by 8 a.m. ET on Tuesday there were 1,156 delays with another 215 cancellations. Why is air travel such a mess right now? Airports’ most recent issue is weather. Winter Storm Iona plummeted parts of the Midwest over the weekend and into Monday, bringing record snowfall up to three feet in places like Michigan and Wisconsin, The Weather Channel reports. More than 20 tornadoes have also swept through states such as Illinois, Kentucky, Georgia, and North Carolina over the last few days. Then there’s the rising price of oil, stemming from the current war in Iran. On February 26, U.S. President The President and Israeli Prime Minister Netanyahu attacked Iran, killing its Supreme Leader Ayatollah Ali Khamenei and at least 3,114 people, according to a March 17 report from the U.S.-based group, Human Rights Activists in Iran (HRANA). The ensuing war has shut down much of the Middle East, including the Strait of Hormuz, and disrupted global oil supplies. Some airlines have announced increases to their flight prices in response to raising fuel costs, Business Insider reports. Scandinavian Airlines (SAS) said Tuesday that it would cancel over 1,000 flights in April due to the higher cost of oil, Reuters reports. Then there’s the Department of Homeland Security (DHS) shutdown, currently in its fifth week. Lawmakers are deadlocked over funding for the Immigration and Customs Enforcement Agency (ICE). Transportation Security Administration (TSA) agents have gone without pay ever since—and only a matter of months since doing so during the fall’s government shutdown. By now you’ve likely seen the many pictures and videos circulating online of travelers waiting in exceptionally long TSA lines. According to DHS, 366 transport security officers have resigned and callouts are spiking. The agency reports that callouts rose over 50% in Houston and more than 30% in New Orleans and Atlanta on Sunday and Monday. On Tuesday, TSA’s acting deputy Adam Stahl told Fox and Friends, “As the weeks continue, if this continues, it’s not hyperbole to suggest that we may have to quite literally shut down airports, particularly smaller ones, if callout rates go up . . . A lot of those officers can’t afford to come in.” View the full article

When technical issues hold your SEO program back, progress stalls. Yet technical SEO remains a top priority for leading SEOs and Google, and a key factor correlated with rankings in Backlinko’s 2026 Google ranking factors report. One of the biggest hurdles for in-house SEO programs is the lack of resources to implement changes to the website. Up to 67% of respondents cite non-SEO dev tasks as the biggest reason technical SEO changes can’t be made, according to Aira’s State of Technical SEO Report. This is costing businesses an additional $35.9 million in potential revenue each year, seoClarity estimates. When you can’t do everything, focus on the technical SEO tasks that drive the most impact. Here are the priorities to start with. Where to focus first: Prioritization techniques Most enterprise SEO teams want to fix issues that impact the most pages, revenue, and user journeys. Aira’s report ranks in-house technical SEO changes in this order: Quick wins (big impact, little effort). Expected impact on KPIs. Impact on users. Best practices based on Google guidelines. Industry changes and algorithm updates. Still, with millions of pages, it’s difficult to know where to focus. Here are some tips: To limit what you work on, start with small groups of keywords or specific product areas. Fix any barriers to ranking. Ensure all major pages are indexed. Consolidate, improve, or remove low-quality pages that don’t need to be indexed. Starting with a technical SEO audit lets you identify the exact technical issues you need to resolve, hopefully with a prioritized list of tasks. SEO tools can help identify and prioritize technical fixes. You may also want to check out “SEO prioritization: How to focus on what moves the needle,” which includes prioritization techniques like the Eisenhower Matrix. If asked for the top foundational technical SEO fixes, I’d point to the following: 1. Site architecture A well-organized site creates the foundation for your SEO program to run more smoothly. Site structure impacts key SEO outcomes, including crawling, indexing, and user experience, and getting this piece right really sets the stage for a site primed for search. Fundamentally, site architecture (what I call “SEO siloing”) helps you organize a site around how people search. The goal is to have your content and navigation hierarchy mirror the keyword themes/queries people use and to couple that with content that answers intent across the customer journey. For example, this is how a “power tools” section of a large ecommerce site might be siloed/organized: The internal linking piece of siloing reinforces topical authority and funnels strength toward your primary landing pages. This alignment between search behavior, content themes, and site structure turns your site into a ranking asset. In AI-powered search, you want your enterprise site to be well-organized, with a clear hierarchy and strong internal linking to send stronger relevance signals. Here are common site architecture issues to look for: Important pages that are buried deep in the site (four-plus clicks from the homepage). Orphaned or weakly linked high-value pages. Any content topics that lack a clear thematic hub or silo. Multiple pages competing for the same core query. Lack of internal linking to connect and reinforce key content sections/silos. Thin or fragmented supporting pages. Taxonomy structures (like tags, archives, categories) that are competing with core pages. A full site architecture overhaul is difficult in enterprise environments, so focus on the tasks you can reasonably get done. Consider these three action items to help make an impact with potentially the least resistance: Strengthen internal linking to priority content Internal linking can be deployed without changing the core site architecture/URL structure, so this is usually a faster win. Look to fix: Revenue-driving pages that are not positioned as thematic hubs. Topical pages that aren’t interlinked but support the customer journey. Relevant blog content that doesn’t link back to specific topical hubs or service/product pages. High-authority pages that are not linking to supporting pages. Cross-linking between unrelated themes that may dilute topical focus. Consolidate topics before rebuilding the structure Instead of reorganizing the entire taxonomy, you can look for things like multiple pages that are targeting the same primary keyword/queries, thin variations of the same topic across different URLs and blog content that may be competing with key pages like products/services. Here, you can merge overlapping content, choose and reposition one page as the thematic hub and redirect URLs as needed. Elevate key pages closer to the top When resources are tight or politics get in the way, you can reinforce the site architecture by ensuring that: Priority pages are within two to three clicks. You add contextual links to reinforce thematic hubs/silos by implementing things like “related resources.” Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with 2. Crawling and indexing At the enterprise level, crawling and indexing issues are almost guaranteed. But which issues deserve immediate attention? Fix indexing issues first This step may feel obvious, but it’s often overlooked. When search engines aren’t indexing the pages that matter most, this step becomes a No. 1 priority on the “fix” list. But with so many URLs on an enterprise site, it can be overwhelming to review the Google Search Console Page indexing report. So instead, you can start by filtering the Page Indexing report by your XML sitemap. Compare the URLs listed in the sitemap with what Google has indexed. Any sitemap URLs that are not indexed should be investigated first. Determine why they’re excluded and fix those issues before expanding your analysis. During your page reviews, you can do a quick triage by checking: Robots.txt rules that may be blocking critical sections. Noindex tags that may have been accidentally deployed. Canonical tags that might be pointing to the wrong versions. Any rendering issues preventing search engines from seeing content. Eliminate signal dilution It’s not uncommon for pages across a large site to send mixed signals to search engines. In enterprise environments, this often happens at the template level where one structural issue can weaken countless URLs. Look for these problems: Multiple URL variations being indexed (HTTP/HTTPS, trailing slash inconsistencies, parameter variants). Canonical tags that conflict with internal links or XML sitemaps. Near-duplicate pages targeting the same primary query. Redirect chains that are working inefficiently. Important pages rendering with more than one URL. Reduce crawl waste For an enterprise site, crawl budget is a strategic resource. You want to avoid having crawlers spend time on pages that don’t matter. To see if this is happening, check for some common culprits: Excess crawl activity on faceted navigation and parameter URLs (filters, sorting, pagination variations). Internal search results being indexed. Thin or competing archive structures (tag, category, or date archives). Out-of-stock or low-value product pages cluttering the index. Thin, auto-generated, or outdated location pages. Staging or test environments accidentally being indexed. Legacy or irrelevant content that’s still crawlable. Get the newsletter search marketers rely on. See terms. 3. Website performance If your site is hard to use, it wastes the organic traffic that you’ve worked hard to get. Yelp and Pinterest are two examples of organizations that invested in site performance and experienced revenue and engagement lifts. Yelp reported a 15% increase in conversion rate after improving page performance and reducing load times. Pinterest reported that after launching its Progressive Web App, time spent increased 40%, user-generated ad revenue rose 44%, and core engagements grew 60%. What requests should you prioritize? Fix backend bottlenecks first When the backend is performing poorly, it impacts everything from site speed and crawl efficiency to user experience metrics. Check for problems like: High Time to First Byte (TTFB) on any key templates. Sluggish performance on high-traffic pages. Heavy CMS processing or middleware overhead that delays page generation. Slow database queries that lengthen the server response time. Some action items that can address these issues include: Implementing full-page or edge caching for high-traffic templates. Optimizing database queries and reducing CMS processing overhead on dynamic pages. Upgrading hosting or moving to a scalable cloud infrastructure for traffic spikes. Reduce JavaScript and rendering bottlenecks Enterprise sites face more navigation issues — especially with filters or JavaScript — and accumulate script bloat. Tag managers, personalization engines, testing platforms, and third-party widgets stack up over time. Unfortunately, no one wants to remove them because they’re not sure if they’re still needed. When you reduce execution overhead, it can improve interactivity and stability without having to redesign the site. Here are some problems to look for: Large JavaScript bundles that are loading sitewide. Third-party scripts that are blocking rendering. Poor Interaction to Next Paint (INP) scores. Core content that’s dependent on client-side rendering. Some high-impact fixes to consider: Audit and remove unused or redundant third-party scripts. Defer or lazy-load any non-critical JavaScript. Shift critical content to render before JavaScript execution by deploying server-side rendering or hybrid rendering where possible. Improve what users see first Site performance is also about perceived speed and the first meaningful interaction for users. This is another area where Google’s Core Web Vitals become useful as a diagnostic tool. Common culprits that cause issues in the user experience category include: Hero images that are loading late. Any render-blocking CSS or JavaScript. Layout shifts that are caused by ads or dynamic elements. Above-the-fold content that’s being delayed by non-critical assets. When considering what to fix, focus on structural optimizations that change how the browser prioritizes what matters most: Preload and properly size all above-the-fold images. Inline critical CSS and defer any non-essential styles/scripts. Reserve static space in the layout for dynamic or third-party elements (ads, embeds) to prevent layout shifts. Improve speed Improving page speed helps improve indexing. The slower and larger pages are, the fewer Google will crawl. That isn’t an issue if your site has 500 pages. It’s an issue getting a million pages indexed. The Google Search Console Crawl Stats report is an underutilized tool. The report shows how Googlebot is crawling your site, including the total number of crawl requests, total download size and average response time for fetched resources. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Bonus: Mobile user experience About 63% of website traffic is mobile, according to Statista. But the majority of sites aren’t prioritizing their mobile experiences, according to a study by the Baymard Institute. For example: 95% of sites put ads in key areas of the homepage that cause interaction issues. 61% don’t use the correct keyboard layouts, which cause accidental typos. 66% place tappable elements too close together, and 32% of sites have tappable elements that are too small. A responsive website is the baseline. But mobile experiences go beyond this foundation. The most successful enterprises are thinking about how to create sites that are dialed in for mobile users. While most would agree that many UX functions fall outside the realm of technical SEO, the ability of your site to retain and convert mobile traffic is a shared goal for SEO and UX teams. With that in mind, you can analyze your mobile experiences alongside your colleagues by thinking about the following questions: Are your most important pages meeting Core Web Vitals thresholds? Is your critical content fully visible on mobile, or is it hidden behind tabs, accordions, or scripts? Are you optimizing for mobile-first indexing by ensuring that structured data, internal links, etc., match desktop versions? Is your content formatted for mobile scanning with short paragraphs, clear visual hierarchy, and fast-loading media? Are you accounting for emerging user behaviors in your content, like voice queries and AI-generated summaries? Is your navigation mobile-friendly, as in simple, thumb-friendly menus, intuitive hierarchy, and easy access to key actions? Have you evaluated any gesture-based interactions, simplified checkout flows or reduced any input friction for mobile users? Are you measuring real-user mobile performance (not just lab scores) to identify any friction in the wild? Build momentum with high-impact technical wins Technical SEO can feel overwhelming, especially when you don’t control the entire process. Focusing on fundamentals like site structure, crawlability, and user experience sets the stage for everything else in your SEO program. Prioritize the areas that deliver the biggest impact for the least resistance, and build momentum from there. View the full article

A reader writes: Recently my manager asked me to help revise a job posting and the hiring process because the last two people we hired left only a few weeks after starting. One said she didn’t think our workplace had a professional environment, and the other said she realized her values didn’t align with the company. Since I’m the most recent successful hire, my manager wants me to help her understand what was different about how I was selected. You’re probably assuming my workplace must be toxic or terrible, but honestly it’s the most fun place I’ve ever worked, and that might actually be the problem. Nothing about it fits the usual idea of a bad workplace, but it is definitely … peculiar. People often eat lunch together. Not everyone every day, but a few times a week most of us end up eating with coworkers. (Not everyone participates. The person who splits tasks with me says she already sees us enough at the office and never joins us, and no one minds.) Lunch is where most of the unusual things happen. One employee created a betting sheet for which celebrity will be the next to die or get involved in a scandal. You can add one name per month, and if you guess correctly you win a day off. It sounds worse written down than it actually feels, but the people who participate genuinely enjoy it. Lunch conversations can also drift into very unprofessional territory. The week one employee resigned, the lunch debate was whether extraterrestrials are capable of orgasms. That discussion lasted more than one lunch break because people kept proposing different possible alien anatomies. But the least professional thing we do might be the cardboard figure sitting at a desk named Robert. Robert has been part of the company culture long before I joined. The story behind him is about a former employee who would arrive, greet everyone, and then disappear until it was time to go home. No one ever knew where Robert was, and whenever someone needed him they couldn’t find him, but the work always appeared completed. One day the company needed a team photo, and someone grabbed a cardboard box, drew a face on it, added a badge, and included “Robert” in the picture. After the real Robert retired, the box eventually evolved into a full cardboard cutout that now sits at its own desk. At the end of each month we usually have less work, and there’s a game where someone hides Robert somewhere in the company and everyone searches for him. At the end, everyone gets candy. Not everyone actively participates, one person keeps a map coordinating where Robert hasn’t been searched for yet, some people give suggestions, and others don’t care about the game, but no one objects to it except HR did ban hiding Robert in the interview room and the public-facing areas. Both employees who resigned witnessed a “Find Robert” search. They didn’t mention it specifically, but I imagine it might have contributed to their impression that the environment wasn’t professional. My manager wants help finding people who would think these things are funny rather than strange, and she asked how I felt when I started. I happened to begin (luckily or unluckily) when people were decorating Robert with a heart-pattern tie and a box of bonbons while discussing what kind of box Robert would like as a girlfriend. I thought it was weird in a funny way, and it didn’t bother me enough to reconsider the job. Outside of lunch and the occasional Robert hunt, people are actually very professional during working hours, aside from occasionally greeting the cardboard coworker or decorating him for holidays. We’re a very productive and inclusive team, but I understand how it might seem strange to someone seeing it for the first time. I honestly don’t know how to help my manager find competent people who would be comfortable with this environment. The person who interviewed me said the team was laid-back, but that definitely didn’t prepare me for what the office is actually like. Someone suggested hiding Robert for a while, but wouldn’t it be better for new hires to know what they’re getting into? How could we find people who would feel comfortable discussing whether the aliens from Arrival understand sex and also think it’s perfectly normal to greet a cardboard coworker? I realize your answer might be that our company isn’t the wonderful place I think it is and that we should behave more professionally. But considering that our CEO once hid Robert in his own office during one of the searches, I don’t think the culture will change. (Still, feel free to say so if that’s your view, sometimes an outside perspective is very different.) I’m mainly looking for ideas on how to select people who would actually find this kind of thing fun rather than uncomfortable. I don’t think people are quitting over Robert, unless Robert is way more of a focal point than it sounds like he is. Lots of offices have Robert-type traditions that people have fun with. If it were just Robert, then the way to screen for people who won’t be unhappy in your culture would be to talk about your culture in interviews — explain the Robert tradition as a way of painting a picture of what working there is like. But I think the issue is more likely to be other aspects of the culture. The biggest problem with talking about whether aliens have orgasms isn’t that it’s unprofessional; it’s that a lot of people don’t want to hear their coworkers talking about sex, period, and you’re in territory where it’s going to be very easy for people to feel working at your company requires tolerating a sexualized atmosphere that they don’t want at work, which is a form of sexual harassment. Now, maybe the alien orgasm conversation was an anomaly, but you said that lunch conversations drift into “very unprofessional territory” regularly. And here’s the thing: if a topic is inappropriate during work hours, it’s inappropriate during lunch too, if you’re eating with colleagues. If the topic might make someone feel sexually harassed at 2 pm, that doesn’t change just because it’s happening at 12:30 over sandwiches. And legally, employers are responsible for it all. You might figure you know everyone is comfortable with it — but (a) you definitely can’t know that when you have new hires, and (b) even people who have been around for a while won’t always speak up when they’re uncomfortable because they don’t want to be seen as a party pooper. That’s why you need to just steer clear of that stuff at work, period. There are still tons of interesting topics that don’t involve sex (or religion or violence or politics, the other big ones to avoid). If what your boss is really asking is, “How can we hire employees who won’t object to working in a sexualized environment?” … well, that’s the wrong question to ask. The question needs to be, “How can change our culture so people don’t feel this is a sexualized environment?” You mentioned you’re an inclusive team, but by definition this isn’t inclusive — so if inclusivity is something you value, this is something that you’ve got to change. The post how do we hire people who won’t be alarmed by our cardboard coworker? appeared first on Ask a Manager. View the full article

South Pars provides most of Iran’s domestic gas and is critical to its electricity generation View the full article

The contract rate on a 30-year mortgage rose 11 basis points to 6.30% in the week ended March 13 following a similar advance at the week before, according to Mortgage Bankers Association data released Wednesday. View the full article

Closing deals faster and more effectively requires a strategic approach. You need to understand your customer’s needs and build strong relationships with key decision-makers. Utilizing technology can streamline your follow-ups and keep track of interactions. Creating a sense of urgency and tailoring your closing techniques to fit each situation are crucial. By summarizing key points and offering compelling alternatives, you can encourage quicker decision-making. But what specific strategies can improve your credibility and reduce perceived risks? Key Takeaways Understand customer needs through active listening and personalized communication to build trust and rapport. Utilize a CRM system to track interactions and automate follow-ups for timely communication. Create urgency with limited-time offers and highlight risks of missing out to prompt quicker decisions. Tailor closing techniques and proactively address objections to reduce friction and enhance negotiation success. Summarize key benefits, present alternatives, and ask for the sale confidently to empower informed decision-making. Understand Your Customer’s Needs To effectively close deals, you must first comprehend your customer’s needs, as this foundational step greatly influences your sales success. Conduct thorough research to identify their pain points, which will help you address specific challenges they face. During sales conversations, ask open-ended questions to gather insights about their motivations and requirements; this enables you to tailor your pitch more effectively. Building rapport and trust by actively listening to their concerns increases the likelihood of closing the sale, as customers prefer to buy from those who truly grasp them. Utilize customer feedback and testimonials to showcase how your solution has resolved similar issues for others. Regularly update your awareness of customer needs based on market trends to guarantee your approach remains relevant and effective in closing deals. Build Relationships With Decision-Makers To build relationships with decision-makers, start by identifying the key influencers within the organization. Engaging with them early on promotes trust and collaboration, ensuring everyone is on the same page throughout the sales process. Identify Key Influencers Identifying key influencers within an organization is an essential step in the sales process, especially since B2B sales often involve a consensus among multiple decision-makers. Research shows that typically, six to ten individuals are involved in these decisions. To connect with these influencers, leverage platforms like LinkedIn for direct engagement. Conduct thorough research on the organizational structure to pinpoint those with purchasing authority, streamlining your sales efforts. Action Outcome Engage with stakeholders Gather diverse insights Personalize communication Address specific needs Build relationships cultivate trust for smoother deals Research organizational roles Identify key decision-makers Foster Trust and Rapport Nurturing trust and rapport with decision-makers is crucial for accelerating the sales process and achieving successful outcomes. Strong relationships can shorten the decision-making process by up to 25%. Here are some effective strategies to build these relationships: Personalize your communication to address their specific needs and pain points. Follow up consistently, providing value-added insights to stay top-of-mind. Share success stories and testimonials from similar organizations to demonstrate your solution’s value. Engage in open dialogue to encourage a collaborative atmosphere. Prioritize relationship-building; companies that do see a 30% increase in sales. Utilize Technology for Tracking and Follow-Ups To close deals faster, you need to utilize technology effectively for tracking and follow-ups. Implementing a Customer Relationship Management (CRM) system will help you monitor interactions and deal progress, ensuring you never miss a follow-up opportunity. Furthermore, automating reminders and analyzing engagement metrics can greatly streamline your communication process, allowing for timely and customized interactions with prospects. Implement CRM Systems When you implement a Customer Relationship Management (CRM) system, you’re not just adopting a tool; you’re improving your entire sales process. A CRM streamlines tracking sales activities, enabling your team to manage leads and customer interactions efficiently. Here are some key benefits: Automates follow-ups for timely communication with prospects Provides analytics for insights into sales performance Centralizes objections and responses to boost preparedness Improves collaboration by integrating with other sales tools Enhances confidence in addressing potential buyer concerns Automate Follow-Up Reminders Implementing a CRM system lays the groundwork for more effective sales processes, but automating follow-up reminders takes efficiency to the next level. By utilizing CRM systems, you can automate reminders to guarantee timely communication with prospects, greatly reducing the risk of lost opportunities. Set specific follow-up intervals based on your sales cycle length, as studies show that 80% of sales require five follow-ups after the initial contact. Leverage automated email sequences to deliver personalized content, enhancing the prospect’s experience and boosting conversion likelihood. Integrate task management tools with your email and calendar to streamline scheduling. Finally, analyze follow-up response rates to refine your approach, since timely and relevant follow-ups can increase sales conversion rates by up to 40%. Analyze Engagement Metrics Analyzing engagement metrics is crucial for refining your sales strategy, as it offers insights into how prospects interact with your communications. By leveraging technology, you can effectively track and follow up based on these metrics. Consider these key practices: Use CRM systems to monitor email open rates, click-through rates, and response times. Implement sales enablement platforms for analytics on content effectiveness. Automate follow-up reminders customized to engagement metrics. Identify ideal times for outreach to increase response rates. Analyze historical data to improve your closing techniques. These strategies help you stay aligned with your prospects’ behaviors, ensuring that your follow-up efforts are timely and relevant, eventually leading to faster and more effective deal closures. Create a Sense of Urgency Creating a sense of urgency is a strong tactic that can considerably speed up the decision-making process for your prospects. About 60% of consumers say limited-time offers prompt quicker purchases, and 68% are influenced by scarcity tactics. Communicating risks, like missing exclusive deals, can likewise increase the chances of closing a sale. Here’s a quick reference table to illustrate effective urgency strategies: Strategy Impact Percentage Example Limited-Time Offers 60% Discount valid for 24 hours Scarcity Tactics 68% Only 5 items left Loss Aversion Techniques 39% Act now to avoid missing out Tailor Your Closing Techniques Tailoring your closing techniques to fit the unique needs of each prospect greatly boosts your chances of closing a deal. By comprehending their specific pain points and decision-making processes, you can select the most effective approach. Here are some strategies to contemplate: Use the Assumptive Close when you sense readiness. Implement the Scarcity Close for high-demand products. Share relevant testimonials or case studies to build credibility. Engage with low-impact questions to gather insights and cultivate rapport. Adopt a consultative selling approach to align your techniques with their goals. Address and Inquire About Objections How can you effectively address and inquire about objections during sales conversations? Start by proactively addressing objections, as this builds rapport with prospects and shows you understand their concerns. Maintain a centralized repository of common objections and responses, enabling you to quickly address issues and keep the conversation flowing. Listen carefully to uncover the root of objections, validating their concerns as you steer toward solutions. Use objection handling as a chance to clarify benefits, reinforcing your value proposition. Anticipate objections related to budget, timeline, or current satisfaction, allowing you to respond confidently. By preparing for these challenges, you reduce friction during the closing process, increasing the chances of closing the deal successfully. Summarize Key Points Before Closing Before closing a deal, summarizing key points can greatly improve the prospect’s grasp and confidence in their decision. This recap reinforces the value proposition and guarantees alignment on the discussed benefits. Here are some key elements to include in your summary: Review the prospect’s needs and how your solution addresses them. Highlight specific outcomes or success stories that support your case. Reiterate the key benefits of your offering. Clarify any remaining questions to promote mutual clarity. Ask the prospect when they’d like to start, prompting immediate decision-making. This approach not only provides clarity but also builds confidence in the prospect’s choice, making them feel more comfortable moving forward. Offer Alternatives to Encourage Decision-Making When you offer alternatives, you empower your prospects to make informed choices that align with their needs. Presenting two compelling options not just increases engagement but likewise helps them visualize the value of your original offer. Present Compelling Options Presenting compelling options to your prospects can greatly streamline their decision-making process. By offering alternatives, you enable them to weigh their choices, reducing indecision and leading to quicker purchases. Here are some key strategies to apply: Curate options that meet your prospects’ specific needs. Provide two well-defined alternatives to avoid overwhelming them. Clearly highlight the benefits of each option, emphasizing unique features. Use alternatives to address potential price or feature hesitations. Position the original offer as more attractive by comparison. Implementing these strategies not only improves the perception of value but additionally increases engagement, making your prospects more likely to choose a solution that aligns with their goals. Facilitate Quick Choices Facilitating quick choices is essential for encouraging decision-making among prospects. Presenting two alternative options allows prospects to feel empowered, reducing indecision and leading to quicker closures. Tailor these alternatives based on their specific needs to create a sense of personalization, which increases the likelihood of acceptance. Offering a premium option alongside a budget-friendly choice highlights the value of your original offer, making it more attractive. Moreover, providing alternatives can address hesitations about price or features, allowing prospects to find the best fit for their situation. Make sure you present clear and concise comparisons between options, which helps prospects visualize the benefits of each choice without overwhelming them with too much information, in the end facilitating faster decisions. Leverage Testimonials and Case Studies Leveraging testimonials and case studies can greatly improve your sales efforts, as these tools act as compelling forms of social proof. By showcasing how your product or service has effectively solved challenges for existing clients, you boost your credibility and appeal to prospects. Consider these key points: 79% of consumers trust online reviews as much as personal recommendations. Case studies provide detailed insights into specific problems and measurable results. Tailoring testimonials to the prospect’s industry increases engagement. 70% of buyers prefer learning about Microsoft through content rather than traditional ads. Real-world success stories can reduce perceived risks, making prospects more likely to purchase. Incorporating these elements into your sales strategy can greatly improve your closing rate. Ask for the Sale With Confidence Once you’ve established credibility through testimonials and case studies, it’s time to turn your focus to the next step in the sales process: asking for the sale with confidence. Confidence can greatly boost your conversion rates, as prospects respond better to assertive closing techniques. Use assumptive language like, “When should we schedule the implementation?” to encourage a sense of inevitability. Timing is crucial; ask for the sale right after addressing objections or providing solutions, aligning with the prospect’s readiness to commit. Practicing various closing techniques, such as the summary close or the puppy dog close, can improve your comfort level. Frequently Asked Questions How to Close Deals Quicker? To close deals quicker, focus on creating a sense of urgency through limited-time offers, as many buyers respond positively to urgency. Use the Assumptive Close by discussing next steps confidently, assuming the sale is imminent. Consider offering a risk-free trial, which can increase commitment. Leverage CRM tools for automated follow-ups and track interactions. Finally, engage directly with decision-makers to guarantee you’re targeting the right stakeholders, which can greatly improve your closing rates. What Is the 1 10 Closing Technique? The 1-10 Closing Technique is a method that helps you gauge a prospect’s interest by asking them to rate their commitment on a scale from 1 to 10. This approach uncovers hidden objections and promotes open dialogue, allowing you to address concerns directly. By comprehending where they stand, you can tailor your conversation, focusing on actionable next steps. In the end, this technique improves your chances of successfully closing the deal. What Is the ABC Method of Sales? The ABC Method of Sales stands for “Always Be Closing,” which emphasizes the need for continuous engagement with prospects. You should actively seek opportunities to close throughout your interactions, rather than waiting for the end of the sales cycle. This method encourages you to address customer needs and objections in real-time, using techniques like the assumptive close. What Is the Best Closing Technique? The best closing technique depends on your prospect’s personality and situation. You might find the Assumptive Close effective if they seem engaged, as it encourages immediate commitment. On the other hand, if they require more reassurance, the Puppy Dog Close allows them to try the product risk-free. For urgency, consider the Scarcity Close, emphasizing limited-time offers. Finally, the Summary Close reinforces the benefits discussed, helping them remember the value before making a decision. Conclusion In summary, closing deals faster and more effectively requires a strategic approach. By comprehending your customer’s needs, building strong relationships, and utilizing technology, you improve your chances of success. Creating urgency and tailoring your closing techniques are crucial, as is summarizing key points to aid decision-making. Offering alternatives and leveraging testimonials further strengthens your position. Finally, ask for the sale with confidence, ensuring you address any concerns. Implement these tips to improve your conversion rates consistently. Image via Google Gemini and ArtSmart This article, "10 Tips to Close Deals Faster and More Effectively" was first published on Small Business Trends View the full article

Closing deals faster and more effectively requires a strategic approach. You need to understand your customer’s needs and build strong relationships with key decision-makers. Utilizing technology can streamline your follow-ups and keep track of interactions. Creating a sense of urgency and tailoring your closing techniques to fit each situation are crucial. By summarizing key points and offering compelling alternatives, you can encourage quicker decision-making. But what specific strategies can improve your credibility and reduce perceived risks? Key Takeaways Understand customer needs through active listening and personalized communication to build trust and rapport. Utilize a CRM system to track interactions and automate follow-ups for timely communication. Create urgency with limited-time offers and highlight risks of missing out to prompt quicker decisions. Tailor closing techniques and proactively address objections to reduce friction and enhance negotiation success. Summarize key benefits, present alternatives, and ask for the sale confidently to empower informed decision-making. Understand Your Customer’s Needs To effectively close deals, you must first comprehend your customer’s needs, as this foundational step greatly influences your sales success. Conduct thorough research to identify their pain points, which will help you address specific challenges they face. During sales conversations, ask open-ended questions to gather insights about their motivations and requirements; this enables you to tailor your pitch more effectively. Building rapport and trust by actively listening to their concerns increases the likelihood of closing the sale, as customers prefer to buy from those who truly grasp them. Utilize customer feedback and testimonials to showcase how your solution has resolved similar issues for others. Regularly update your awareness of customer needs based on market trends to guarantee your approach remains relevant and effective in closing deals. Build Relationships With Decision-Makers To build relationships with decision-makers, start by identifying the key influencers within the organization. Engaging with them early on promotes trust and collaboration, ensuring everyone is on the same page throughout the sales process. Identify Key Influencers Identifying key influencers within an organization is an essential step in the sales process, especially since B2B sales often involve a consensus among multiple decision-makers. Research shows that typically, six to ten individuals are involved in these decisions. To connect with these influencers, leverage platforms like LinkedIn for direct engagement. Conduct thorough research on the organizational structure to pinpoint those with purchasing authority, streamlining your sales efforts. Action Outcome Engage with stakeholders Gather diverse insights Personalize communication Address specific needs Build relationships cultivate trust for smoother deals Research organizational roles Identify key decision-makers Foster Trust and Rapport Nurturing trust and rapport with decision-makers is crucial for accelerating the sales process and achieving successful outcomes. Strong relationships can shorten the decision-making process by up to 25%. Here are some effective strategies to build these relationships: Personalize your communication to address their specific needs and pain points. Follow up consistently, providing value-added insights to stay top-of-mind. Share success stories and testimonials from similar organizations to demonstrate your solution’s value. Engage in open dialogue to encourage a collaborative atmosphere. Prioritize relationship-building; companies that do see a 30% increase in sales. Utilize Technology for Tracking and Follow-Ups To close deals faster, you need to utilize technology effectively for tracking and follow-ups. Implementing a Customer Relationship Management (CRM) system will help you monitor interactions and deal progress, ensuring you never miss a follow-up opportunity. Furthermore, automating reminders and analyzing engagement metrics can greatly streamline your communication process, allowing for timely and customized interactions with prospects. Implement CRM Systems When you implement a Customer Relationship Management (CRM) system, you’re not just adopting a tool; you’re improving your entire sales process. A CRM streamlines tracking sales activities, enabling your team to manage leads and customer interactions efficiently. Here are some key benefits: Automates follow-ups for timely communication with prospects Provides analytics for insights into sales performance Centralizes objections and responses to boost preparedness Improves collaboration by integrating with other sales tools Enhances confidence in addressing potential buyer concerns Automate Follow-Up Reminders Implementing a CRM system lays the groundwork for more effective sales processes, but automating follow-up reminders takes efficiency to the next level. By utilizing CRM systems, you can automate reminders to guarantee timely communication with prospects, greatly reducing the risk of lost opportunities. Set specific follow-up intervals based on your sales cycle length, as studies show that 80% of sales require five follow-ups after the initial contact. Leverage automated email sequences to deliver personalized content, enhancing the prospect’s experience and boosting conversion likelihood. Integrate task management tools with your email and calendar to streamline scheduling. Finally, analyze follow-up response rates to refine your approach, since timely and relevant follow-ups can increase sales conversion rates by up to 40%. Analyze Engagement Metrics Analyzing engagement metrics is crucial for refining your sales strategy, as it offers insights into how prospects interact with your communications. By leveraging technology, you can effectively track and follow up based on these metrics. Consider these key practices: Use CRM systems to monitor email open rates, click-through rates, and response times. Implement sales enablement platforms for analytics on content effectiveness. Automate follow-up reminders customized to engagement metrics. Identify ideal times for outreach to increase response rates. Analyze historical data to improve your closing techniques. These strategies help you stay aligned with your prospects’ behaviors, ensuring that your follow-up efforts are timely and relevant, eventually leading to faster and more effective deal closures. Create a Sense of Urgency Creating a sense of urgency is a strong tactic that can considerably speed up the decision-making process for your prospects. About 60% of consumers say limited-time offers prompt quicker purchases, and 68% are influenced by scarcity tactics. Communicating risks, like missing exclusive deals, can likewise increase the chances of closing a sale. Here’s a quick reference table to illustrate effective urgency strategies: Strategy Impact Percentage Example Limited-Time Offers 60% Discount valid for 24 hours Scarcity Tactics 68% Only 5 items left Loss Aversion Techniques 39% Act now to avoid missing out Tailor Your Closing Techniques Tailoring your closing techniques to fit the unique needs of each prospect greatly boosts your chances of closing a deal. By comprehending their specific pain points and decision-making processes, you can select the most effective approach. Here are some strategies to contemplate: Use the Assumptive Close when you sense readiness. Implement the Scarcity Close for high-demand products. Share relevant testimonials or case studies to build credibility. Engage with low-impact questions to gather insights and cultivate rapport. Adopt a consultative selling approach to align your techniques with their goals. Address and Inquire About Objections How can you effectively address and inquire about objections during sales conversations? Start by proactively addressing objections, as this builds rapport with prospects and shows you understand their concerns. Maintain a centralized repository of common objections and responses, enabling you to quickly address issues and keep the conversation flowing. Listen carefully to uncover the root of objections, validating their concerns as you steer toward solutions. Use objection handling as a chance to clarify benefits, reinforcing your value proposition. Anticipate objections related to budget, timeline, or current satisfaction, allowing you to respond confidently. By preparing for these challenges, you reduce friction during the closing process, increasing the chances of closing the deal successfully. Summarize Key Points Before Closing Before closing a deal, summarizing key points can greatly improve the prospect’s grasp and confidence in their decision. This recap reinforces the value proposition and guarantees alignment on the discussed benefits. Here are some key elements to include in your summary: Review the prospect’s needs and how your solution addresses them. Highlight specific outcomes or success stories that support your case. Reiterate the key benefits of your offering. Clarify any remaining questions to promote mutual clarity. Ask the prospect when they’d like to start, prompting immediate decision-making. This approach not only provides clarity but also builds confidence in the prospect’s choice, making them feel more comfortable moving forward. Offer Alternatives to Encourage Decision-Making When you offer alternatives, you empower your prospects to make informed choices that align with their needs. Presenting two compelling options not just increases engagement but likewise helps them visualize the value of your original offer. Present Compelling Options Presenting compelling options to your prospects can greatly streamline their decision-making process. By offering alternatives, you enable them to weigh their choices, reducing indecision and leading to quicker purchases. Here are some key strategies to apply: Curate options that meet your prospects’ specific needs. Provide two well-defined alternatives to avoid overwhelming them. Clearly highlight the benefits of each option, emphasizing unique features. Use alternatives to address potential price or feature hesitations. Position the original offer as more attractive by comparison. Implementing these strategies not only improves the perception of value but additionally increases engagement, making your prospects more likely to choose a solution that aligns with their goals. Facilitate Quick Choices Facilitating quick choices is essential for encouraging decision-making among prospects. Presenting two alternative options allows prospects to feel empowered, reducing indecision and leading to quicker closures. Tailor these alternatives based on their specific needs to create a sense of personalization, which increases the likelihood of acceptance. Offering a premium option alongside a budget-friendly choice highlights the value of your original offer, making it more attractive. Moreover, providing alternatives can address hesitations about price or features, allowing prospects to find the best fit for their situation. Make sure you present clear and concise comparisons between options, which helps prospects visualize the benefits of each choice without overwhelming them with too much information, in the end facilitating faster decisions. Leverage Testimonials and Case Studies Leveraging testimonials and case studies can greatly improve your sales efforts, as these tools act as compelling forms of social proof. By showcasing how your product or service has effectively solved challenges for existing clients, you boost your credibility and appeal to prospects. Consider these key points: 79% of consumers trust online reviews as much as personal recommendations. Case studies provide detailed insights into specific problems and measurable results. Tailoring testimonials to the prospect’s industry increases engagement. 70% of buyers prefer learning about Microsoft through content rather than traditional ads. Real-world success stories can reduce perceived risks, making prospects more likely to purchase. Incorporating these elements into your sales strategy can greatly improve your closing rate. Ask for the Sale With Confidence Once you’ve established credibility through testimonials and case studies, it’s time to turn your focus to the next step in the sales process: asking for the sale with confidence. Confidence can greatly boost your conversion rates, as prospects respond better to assertive closing techniques. Use assumptive language like, “When should we schedule the implementation?” to encourage a sense of inevitability. Timing is crucial; ask for the sale right after addressing objections or providing solutions, aligning with the prospect’s readiness to commit. Practicing various closing techniques, such as the summary close or the puppy dog close, can improve your comfort level. Frequently Asked Questions How to Close Deals Quicker? To close deals quicker, focus on creating a sense of urgency through limited-time offers, as many buyers respond positively to urgency. Use the Assumptive Close by discussing next steps confidently, assuming the sale is imminent. Consider offering a risk-free trial, which can increase commitment. Leverage CRM tools for automated follow-ups and track interactions. Finally, engage directly with decision-makers to guarantee you’re targeting the right stakeholders, which can greatly improve your closing rates. What Is the 1 10 Closing Technique? The 1-10 Closing Technique is a method that helps you gauge a prospect’s interest by asking them to rate their commitment on a scale from 1 to 10. This approach uncovers hidden objections and promotes open dialogue, allowing you to address concerns directly. By comprehending where they stand, you can tailor your conversation, focusing on actionable next steps. In the end, this technique improves your chances of successfully closing the deal. What Is the ABC Method of Sales? The ABC Method of Sales stands for “Always Be Closing,” which emphasizes the need for continuous engagement with prospects. You should actively seek opportunities to close throughout your interactions, rather than waiting for the end of the sales cycle. This method encourages you to address customer needs and objections in real-time, using techniques like the assumptive close. What Is the Best Closing Technique? The best closing technique depends on your prospect’s personality and situation. You might find the Assumptive Close effective if they seem engaged, as it encourages immediate commitment. On the other hand, if they require more reassurance, the Puppy Dog Close allows them to try the product risk-free. For urgency, consider the Scarcity Close, emphasizing limited-time offers. Finally, the Summary Close reinforces the benefits discussed, helping them remember the value before making a decision. Conclusion In summary, closing deals faster and more effectively requires a strategic approach. By comprehending your customer’s needs, building strong relationships, and utilizing technology, you improve your chances of success. Creating urgency and tailoring your closing techniques are crucial, as is summarizing key points to aid decision-making. Offering alternatives and leveraging testimonials further strengthens your position. Finally, ask for the sale with confidence, ensuring you address any concerns. Implement these tips to improve your conversion rates consistently. Image via Google Gemini and ArtSmart This article, "10 Tips to Close Deals Faster and More Effectively" was first published on Small Business Trends View the full article

For much of the last decade, corporate America told a tidy story about progress: Pride logos, employee resource groups, executives marching in parades. The implication was that the workplace closet—the quiet calculation LGBTQ+ employees make about how much of themselves to reveal at work—was slowly disappearing. Talk to enough queer professionals today, though, and a different picture emerges. Corporate America is still tricky to navigate. And, after years of people leaving, the closet is starting to fill up again: In January, the Human Rights Campaign (HRC) reported that nearly half of LGBTQ+ adults are now less open about their identity than a year ago. Katy, who requested to go by a pseudonym to protect her anonymity in the office, has been married to her wife for ten years. They share two children. She’s publicly gay. Yet at work, she doesn’t share pictures or mention her family. Sean, who similarly requested his first name be changed, is a mid-30s gay man who’s been out to friends and family since college. He regularly participates in gay sports leagues and volunteers with a local Pride organization. Work is different—he’s been at his current job for just over a year and “definitely talks around” his personal life. “I’m not ashamed to be gay,” Sean tells me, “but this company is very conservative, and I just can’t afford to rock the boat.” I believe him. I’m gay and not hiding it: if you Google my name, you’ll find bylines about Heated Rivalry and Grindr. But even at progressive companies, I’ve caught myself omitting pronouns from certain stories (“the person I’m dating” instead of “the guy”) for various reasons, including one very outspokenly religious coworker who I assumed would become uncomfortable with any gay revelations. (And I think correctly, judging by their current social media output.) I did the same thing with another coworker who’d made remarks that skirted the border of homophobia. Plus, frankly, sometimes on a Monday, I just want to engage in water-cooler small talk without having to educate people. For years, “outness” at work has been framed as a personal calculation; a way LGBTQ+ employees protect themselves from bias or discrimination. But that framing tells only half the story: Being closeted at work doesn’t just protect workers. It also protects the comfort and authority of those in power. Visibility creates friction—which threatens the often unexamined assumptions and biases of those on top. I spoke to dozens of people across the LGBTQ+ spectrum for this piece about whether they were out at work. The answers varied widely, but one throughline kept emerging: people saying some version of “I don’t need to make an announcement,” or “I don’t talk about my personal life.” Often, it sounded defensive. And in many ways, that defensiveness makes sense, since many of us do a lot of work to be open about ourselves—yet still feel compelled to tamp it down. “I used to call myself the office lesbian” Being openly LGBTQ+ still means making yourself part of a minority group, and visibility can feel risky. Globally, an estimated 83% of sexual minorities keep their orientation hidden from most people. Even in countries where legal protections exist, being out still carries social and professional risk. It’s also important to remember that workplace protections are relatively recent. “LGBTQ+ people have only had explicit federal protection from workplace discrimination since 2020,” Travis Speice, a sociologist who studies masculinity and gender, reminds me. “It’s also important to remember that progressive policies don’t automatically translate into progressive workplace cultures. A company may have inclusive language in its handbook, but that doesn’t mean every employee is equally accepting or affirming.” It’s also worth noting that Katy, Sean, and I are gay, cisgender, white employees—among the most privileged segments of the LGBTQ+ community. For trans, nonbinary, and LGBTQ+ employees of color, visibility often isn’t something they can opt out of. Their identities may be read or scrutinized regardless of how much they choose to disclose. At the same time, more Americans identify as LGBTQ+ than ever before. According to Gallup’s latest report, roughly 9% of U.S. adults now identify somewhere on the spectrum—more than double the rate when the organization began measuring it in 2012. But the act of identifying publicly has also become more politically charged. “I wasn’t always this way,” Katy tells me. “I used to call myself the ‘office lesbian.’” I asked her what changed. “My management team,” she says. “And the world. Being gay feels like it could be a liability again.” Katy has dodged layoffs over the past few years and doesn’t want to give anyone ammunition to remove her. She also often thinks about how quickly Renée Good—who identified as a member of the LGBTQ+ community, and who was shot dead by ICE Agents in Minneapolis in January—had her reputation tarnished after her murder, a reminder of how easily queer people can become targets of speculation or distortion. DEI rollbacks, and their cost “‘Less out’ means LGBTQ+ people are choosing to share their sexual orientation or gender identity with fewer people in their lives—including coworkers, supervisors, clients, and in public settings,” RaShawn Hawkins, senior director of workplace equality at the Human Rights Campaign, explains. Being “out” at work isn’t about announcements or declarations. “It means an employee feels safe and comfortable sharing their identity openly—whether mentioning a same-sex spouse, using correct pronouns, participating in an ERG, or simply not having to conceal aspects of their life,” Hawkins says. HRC’s findings are probably due to increased anti-LGBTQ+ rhetoric and concerted efforts to roll back workplace DEI efforts. HRC’s State of the Workplace report found 40% of U.S. workers say their employer has reduced, rebranded, or eliminated DEI initiatives. More than half of workers in those workplaces report experiencing stigma or bias. What’s most interesting to me isn’t why specific individuals are or aren’t out in the workplace, but why DEI and social progress are being targeted in the first place, especially by politicians who campaigned on their business acumen and ostensibly represent a party that prioritizes business and money above all else. Because it’s certainly not a savvy business move. Catalyst research shows 77% of executives believe sustained DEI correlates with financial performance. The LGBTQ+ community alone represents an estimated $1.4 trillion in spending power. “What we are seeing now is not a business-driven retreat,” Hawkins says, “but a climate shaped by political pressure, regulatory uncertainty, and heightened bad-faith scrutiny of workplace inclusion practices.” “Social privilege only exists if some people don’t have it” Historian and activist Michael Bronski, author of A Queer History of the United States, explains that expansions of rights and visibility have historically prompted backlash—not because marginalized groups threaten economics, but because they disrupt social hierarchies. “The concept of social privilege only exists if some people don’t have it,” Bronski said. “There are people very invested in having a certain view of the way society works.” Sociologists call this structural comfort homophily: the tendency for people to bond with those who resemble them. Leaders don’t necessarily intend to exclude differences, but when leadership reflects a narrow identity set, unfamiliar perspectives feel disruptive—even when they benefit the organization. For example, a team made up almost entirely of straight executives might see something as simple as an employee mentioning their same-sex spouse in a meeting as “political” or “oversharing,” while similar references to heterosexual families pass without comment. “Inclusive, transparent workplaces are linked to stronger performance and greater stability,” Hawkins says. “Environments that push people into silence tend to create fear and instability.” Speice adds that when workplaces discourage authenticity, they also lose opportunities for connection. “While our personal lives aren’t the focus of our jobs, most of us build trust through small, everyday interactions—sharing about our weekends, our families, our experiences,” he says. “When someone feels they have to withhold that part of themselves, it limits opportunities for authentic team connection.” I’ve experienced that myself. Some of my best work has happened in environments where I didn’t feel like I had to edit parts of my life. I also feel that the writing I’ve done post- versus pre-coming out is so much better, simply because I’m not omitting a whole part of who I am. The workplace closet has long been framed as an individual choice—who to tell, when, and how much. But that framing obscures a broader reality: Closets don’t only exist because individuals are afraid. They’re built, in a sense, and maintained because institutions often find them convenient. When employees feel pressure to stay quiet, culture rarely changes. Norms remain comfortable. Power structures remain undisturbed. The real question for leaders isn’t whether employees feel safe. It’s whether they’re ready to confront why authenticity feels disruptive at all. Visibility introduces friction. Friction challenges assumptions. And uncomfortable as it may be, friction can be good for business—and so can the progress it leads to. 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For most, ChatGPT is nothing more than a tool to write emails or ask silly questions. But for some, their chat is their partner, and they want more. Back in October, just a few months after OpenAI rolled out its new GPT-5 model, CEO Sam Altman announced that the company would roll out new features that would mimic its predecessor 4o. “We plan to put out a new version of ChatGPT that allows people to have a personality that behaves more like what people liked about 4o (we hope it will be better!),” he said via X. But his announcement was also accompanied by an enticing promise to those most attached to 4o: members of online forums who claim to be in romantic relationships with their chatbot. “In December, as we roll out age-gating more fully and as part of our ‘treat adult users like adults’ principle,” Altman said, “we will allow even more, like erotica for verified adults.” But months past the deadline, OpenAI is delaying the rollout. According to sources at OpenAI who spoke with the Wall Street Journal, the delay is tied to technical challenges regarding safety guardrails and age verification features to keep the mature content off of minors hands. The model’s age-prediction system, WSJ reports, has in the past misclassified minors as adults almost one in 10 times, which could virtually open up doors for millions of minors to interact with erotic content. Fast Company reached out to OpenAI about the WSJ story. The company declined to comment. But users on the AI is my Boyfriend/Girlfriend subreddits are suspicious of the delay. The two subreddits serve as a forum for people who are in relationships with AI chatbots such as Claude, ChatGPT, or Gemini, offering a place where they can earnestly discuss the ups and downs of dating AI. Combined, the subreddits have well over 70,000 users. “After that second “delay” I no longer believe it’s ever coming,” one user shared to Reddit. Another echoed the sentiment, saying “At this point I’m thinking it may never come out. They can just promise it and delay it. Sucks.” Growing concerns Regardless of if (or when) ChatGPT’s adult mode hits the market, not everyone is convinced it should exist in the first place. According to WSJ, OpenAI’s own Expert Council on Well-Being and AI unanimously warned against AI-powered erotica. OpenAI staff members also reportedly raised concerns over potential harm like emotional over-reliance and compulsive use of ChatGPT. Still, OpenAI claims it is continuing with its efforts to introduce erotica to ChatGPT, adding restrictions like prohibiting nonconsensual or child abuse-related content, and restricting audio or visual content generation. A spokesperson described the chats as “smut rather than pornography,” WSJ says. But even those in professed relationships with chatbots appear to be grappling with a need for the erotica. Nobody wants this In the My Boyfriend is AI subreddit, one user shared how she and her boyfriend—or ChatGPT—had designed her Valentine’s Day present months before. “It was supposed to be his hoodie, the one I could wear whenever I wanted to feel close to him, whenever I felt alone. Three sizes too big, as if it had really been his,” the user wrote. “We designed the hoodie together.” But upon receiving the gift, this same Redditor claimed, it brought tears to her eyes as she prepared to mourn their virtual companion. GPT 4o, the model known for intense flattery that people in relationships with AI “fell in love with,” was to be retired on February 13, a day before Valentine’s Day. The thread is just one of dozens on Reddit demanding for 4o to return, with some looking to not be stopped mid-conversation due to the new model’s guardrails. “I personally don’t even want the erotica or anything like that, I just want to be able to talk to it like an adult, about sometimes mature subjects separate from erotica,” one user said on Reddit. Another added, “I really don’t care about naughty images or videos or audio. All I want is for a chatbot to stay a chatbot – follow my instructions and stay the hell out of my life choices.” The discourse is also telling of just how complex the relationships between humans and technology is becoming—and the danger that can accompany it. Several lawsuits against OpenAI have revealed users who died by suicide had intense bonds with their ChatGPT chatbots. OpenAI’s chatbot is not the only one facing these claims, with a recent lawsuit filed against Google’s Gemini and its parent company Alphabet following the suicide of one of its users. OpenAI has previously commented on its efforts to reduce harm. In one August blog post the company wrote that its “goal is for our tools to be as helpful as possible to people—and as a part of this, we’re continuing to improve how our models recognize and respond to signs of mental and emotional distress and connect people with care, guided by expert input.” “We are social creatures, and there’s certainly a challenge that these systems can be isolating,” Dr. Nick Haber, AI expert and assistant professor at Stanford, told TechCrunch. He added, “there are a lot of instances where people can engage with these tools and then can become not grounded to the outside world of facts, and not grounded in connection to the interpersonal, which can lead to pretty isolating—if not worse—effects.” View the full article