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Small business owners are always on the lookout for tools that can enhance productivity and streamline workflows. Slack’s latest updates promise just that, merging CRM functionalities, enhanced AI capabilities, and advanced search features into a single platform. This shift not only aims to boost efficiency but also simplifies customer relationship management, making it an attractive option for teams on the move. Key Benefits of Slack’s Updates The introduction of Slack CRM is a game changer for small businesses. Often, managing customer relationships can be tedious, especially when it requires switching between various applications. With Slack CRM, user interactions are transformed into organized customer records seamlessly. Users can easily add contacts, update deal statuses, and log notes directly within Slack, thereby eliminating time-consuming app-switching. One notable feature is that Slackbot automatically pulls relevant details from conversations to populate records, ensuring that all team members remain on the same page with real-time updates. As one Slack representative mentioned, “Turning any conversation into a customer record means you don’t miss crucial information and can respond more effectively.” This functionality allows small business teams to walk into meetings fully prepared by surfacing past conversations and critical customer context. The integration of Salesforce into Slack further enhances this experience. Beyond Slack CRM, the Salesforce Activity Timeline is now accessible directly within Slack, allowing users to view emails, tasks, and meetings in one cohesive space. The convenience of this integration translates into time savings and a more comprehensive understanding of customer interactions. Furthermore, Slack’s new features, such as AgentExchange—the hub for AI agents—allow businesses to manage their automated tools without needing to switch platforms. This means your AI assistants can work in tandem with your team, making processes more efficient and connected. Real-World Applications For small business owners, these updates can lead to immediate improvements in operations. For example, businesses can capture new leads in real time directly within Slack channels, ensuring that the right team members are alerted. Additionally, the cleaner Salesforce record view reduces clutter, helping users to focus on what truly matters. Employing Gmail and Outlook through Slack Enterprise Search integrates emails into team conversations. With readable email formats and contextual links, team members can act swiftly without the frustration of toggling back and forth between platforms. As a business owner, being able to access all pertinent information at a glance can accelerate decision-making and enhance customer engagement. Challenges to Consider Despite these advancements, small business owners should consider potential challenges that may accompany these updates. While the integrations seem to promise ease of use, training employees on new functionalities—especially those who are not tech-savvy—may require time and resources. Ensuring your team is adequately trained on using these features will be crucial to maximizing their benefits. Moreover, Slack’s features may depend on certain licensing plans, which could be a concern for businesses operating on tight budgets. Before diving into these updates, it’s advisable for owners to consult with their admins regarding available license options and ensure that they are ready to implement new systems seamlessly. Slack’s recent changes certainly usher in a new era of productivity enhancements for small businesses. Embracing these tools could yield significant long-term efficiencies and foster better teamwork. As productivity demands evolve, staying adaptable and informed about such innovations will be essential for harnessing growth. For a deeper dive into these new features, check the full release at Slack’s blog. Image via Google Gemini This article, "Slack Unveils Game-Changing CRM and AI Hub to Boost Team Productivity" was first published on Small Business Trends View the full article

A Colorado couple filed suit after realizing they might owe as much as $279,000 on a home equity investment contract used to obtain $88,000 in 2018. View the full article

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening. Google Ads scripts will begin supporting the Merchant API starting April 22nd, as Google prepares to retire the Content API for Shopping on August 18th. The new API will be available as an Advanced API in the scripts editor, while the existing Content API remains usable until its official sunset. What’s new: The Merchant API introduces a modular architecture, breaking functionality into sub-APIs that allow for faster updates, easier maintenance, and fewer disruptions. It also expands capabilities with features like the Google Product Studio API for generative AI, dedicated APIs for managing product and store reviews, and a Notifications API for real-time updates. In addition, advertisers gain more control over data management, including supplemental product data, local and regional inventory, and promotions—all within a system designed for omnichannel use while still supporting legacy setups. Why we care. The Merchant API gives advertisers more a more flexible way to manage product data at scale, especially for complex or omnichannel setups. It also introduces new capabilities—like AI-driven content tools and improved data handling—that can enhance feed quality and performance. Just as importantly, with the Content API being retired, adopting the new system is essential to avoid disruption and stay competitive. Yes, but. Migration will require some adjustment—especially for advertisers with custom scripts or complex feed setups tied to the legacy API. Bottom line. For advertisers using scripts, this is an opportunity to upgrade to a more powerful and scalable integration, unlocking new features while future-proofing Shopping workflows before the cutoff. Dig deeper. Merchant API is coming to Google Ads scripts starting April 22, 2026 View the full article

A social media caption generator is an AI tool designed to craft engaging captions that resonate with your audience. By analyzing current trends and relevant keywords, it provides you with multiple unique options quickly. This not merely saves you time but additionally improves your creativity, allowing for more strategic post planning. As you explore how these generators can raise your content, consider the various features that contribute to effective engagement. Key Takeaways A social media caption generator is an AI tool that creates engaging captions based on user prompts and content context. It saves time by producing multiple unique caption options quickly, allowing marketers to focus on strategic tasks. Contextually relevant captions increase audience engagement and improve visibility through optimized keywords and hashtags. Posts with hashtags experience 12.6% more engagement, enhancing community interaction and reach. Consistent, branded captions foster audience trust and loyalty, contributing to a cohesive brand identity across platforms. Understanding Social Media Caption Generators As social media continues to evolve, grasp of social media caption generators becomes increasingly significant for effective content creation. An AI caption generator automates the process of crafting engaging captions based on user-defined prompts and brand voice. These caption generators analyze content context, suggesting relevant hashtags, keywords, and emojis to improve post visibility and engagement. By employing advanced algorithms and natural language processing, they quickly produce multiple unique caption options, saving valuable time for content creators. Consistency in messaging across various platforms is vital for maintaining a cohesive brand identity. Streamlining the captioning process allows marketers to focus on strategic tasks, eventually increasing productivity and efficiency in social media management. Recognizing these tools is fundamental for successful digital marketing. The Benefits of Using AI for Caption Creation Utilizing AI for caption creation provides significant advantages for AI businesses looking to improve their social media presence. An AI caption generator can save you considerable time by generating multiple engaging caption options in just minutes, allowing for quicker content deployment. These tools leverage advanced algorithms and natural language processing to create contextually relevant captions that cater to audience preferences. In addition, a free caption generator can boost your search engine optimization by incorporating relevant keywords and hashtags, enhancing post visibility and attracting a larger audience. How Caption Generators Work Caption generators function by leveraging advanced algorithms and natural language processing (NLP) to analyze the content and context of your posts. These tools, such as an AI caption generator, quickly produce multiple caption options customized particularly for platforms like Instagram. By examining engagement metrics from your past posts, they refine future captions to improve overall content strategy. Furthermore, they suggest relevant hashtags and keywords, which helps boost the visibility of your posts, ultimately increasing engagement rates. You can customize tone and style, ensuring the generated content aligns with your brand’s voice and messaging. This streamlined process considerably reduces the time spent on manual caption creation, making it easier for you to maintain a consistent online presence. Key Features of Effective Caption Generators Effective caption generators stand out by analyzing both content and brand voice to create customized captions that resonate with your target audience. An efficient ai caption generator suggests relevant hashtags, keywords, and emojis, enhancing visibility and encouraging interaction across various social media platforms. By automating the caption creation process, you save time, allowing you to focus on more strategic tasks during managing multiple client accounts. Many social media content generators adapt to trends and audience behavior, maintaining relevance in your posts. Additionally, customization options guarantee that your brand’s tone and style remain consistent, which is essential for building audience loyalty and recognition. Selecting the Right Caption Generator for Your Needs When selecting a caption generator, you should consider its compatibility with the platforms you use, as each social media site has unique requirements. It’s also essential to find a tool that aligns with your desired tone and style, ensuring your captions reflect your brand’s voice. Furthermore, look for options that support multiple languages and localization, which can improve the accessibility and relevance of your content for diverse audiences. Platform Compatibility Considerations Selecting the right social media caption generator requires careful consideration of platform compatibility, as different networks have unique requirements and features. https://www.youtube.com/watch?v=iKpHmykJUag Make sure the ai social media caption generator you choose supports multiple platforms like Instagram, Facebook, Twitter, and LinkedIn. This versatility maximizes your content creation potential. Look for tools with platform-specific features, such as character limits and hashtag suggestions, which improve engagement and visibility. Moreover, consider integration capabilities with your existing social media management tools to streamline workflows. Customization options, including tone selection and branding alignment, are essential for maintaining consistency across channels. Finally, some generators analyze performance metrics, providing insights on engagement rates and audience interactions to refine your future content strategies effectively. Tone and Style Alignment Finding a social media caption generator that resonates with your brand’s voice and style is crucial for maintaining consistency across your posts. When selecting a caption maker, prioritize tools that offer customization options, enabling you to align with your unique tone. Look for an AI caption generator that analyzes your previous content and audience engagement metrics to suggest effective captions. This capability can greatly boost interaction rates. Evaluate integration capabilities with your existing social media management platforms, as seamless integration improves productivity. Choose AI tools that provide various tone options, allowing you to tailor captions for different campaigns. Finally, consider trial periods to test each generator’s adaptability and effectiveness in improving your engagement before committing long-term. Language and Localization Options Choosing the right social media caption generator involves considering language and localization options, as these features can considerably improve your content’s effectiveness. Multilingual capabilities expand your reach to diverse audiences. Localization guarantees your content resonates with specific cultural contexts. Customizable tone and dialect align captions with local preferences. Using an ai caption generator with robust language support allows you to effectively communicate in markets where language barriers exist. This ultimately drives engagement and conversions. Furthermore, an ai marketing generator can streamline content creation for global campaigns, saving time as well as maintaining consistency. By selecting a tool that offers these options, you can amplify your social media strategy and connect more meaningfully with your audience across different regions. Crafting Engaging Captions With AI When you’re looking to improve your social media presence, crafting engaging captions with AI can be a game-changer. An AI Instagram caption generator or AI caption maker can produce multiple engaging options in just minutes, saving you valuable time. These tools analyze your brand voice and audience preferences, ensuring the captions resonate and drive interaction. By incorporating relevant keywords and hashtags suggested by AI, you can boost your post visibility and improve search engine optimization (SEO). In addition, personalized captions based on behavioral data can cultivate stronger connections with your audience. Effective captions not only engage users but likewise drive traffic to your website, increasing conversion rates through clear calls to action (CTAs). The Role of Hashtags and Keywords Captions that effectively incorporate hashtags and keywords can greatly improve the visibility and engagement of your social media posts. Here are a few key points to take into account: Hashtags can boost post visibility by up to 12.6% on Instagram, enabling your content to reach a broader audience. Using relevant keywords improves search engine optimization (SEO), making your posts more discoverable and driving organic traffic. Posts with at least one hashtag average 12.6% more engagement, emphasizing the importance of strategic hashtag use. Incorporating trending hashtags taps into larger conversations, increasing user interactions and cultivating community engagement. Meanwhile, keyword optimization not only enhances search rankings but likewise targets specific demographics, leading to higher engagement rates among niche audiences. Make sure to integrate these elements into your captions for maximum impact. Personalizing AI-Generated Captions Personalizing AI-generated captions is essential for making your social media content resonate with your audience. By tailoring the tone to match your brand voice, incorporating unique perspectives that reflect your values, and adding personal touches like anecdotes, you can greatly improve engagement rates. This approach not just makes your posts feel more relevant but likewise encourages interaction by connecting with your audience on a deeper level. Tailoring to Brand Voice Tailoring AI-generated captions to reflect your brand voice is crucial for maintaining consistency and authenticity across all your social media content. This personalization process can greatly improve audience engagement. Consider these strategies: Incorporate brand-specific terminology that resonates with your audience. Use cultural references or humor that align with your brand identity. Adjust tone and style to match different campaign themes. Utilizing an AI caption generator enables you to refine your captions effectively as you ensure they remain true to your brand. Incorporating Unique Perspectives When you incorporate unique perspectives into your AI-generated captions, you create content that feels more authentic and relatable to your audience. By adding personal anecdotes or brand-specific humor, you can greatly improve engagement rates, possibly increasing them by up to 50%. Emotional language and storytelling elements can deepen connections, leading to a 20% rise in shares and interactions. Tailoring captions to reflect current trends keeps your content relevant and competitive. Including clear calls to action (CTAs) can guide your audience toward desired actions and boost conversion rates by 25%. Using a free content generator allows you to refine your captions based on audience feedback, ensuring alignment with user preferences and nurturing a stronger sense of community. Adding Personal Touches Incorporating personal touches into AI-generated captions can greatly heighten audience engagement, as customized content tends to resonate more effectively with users. By adding elements that reflect your unique voice, you improve relatability and build connections. Consider these strategies: Include personal anecdotes that showcase your experiences. Use humor or emotional language to capture attention. Craft clear calls to action (CTAs) that guide audience behavior. When using an AI caption generator, refine the output to align with your brand’s voice. This guarantees consistency and improves how followers perceive your brand. Enhancing Brand Identity Through Captions Effective social media captions play a crucial role in establishing and enhancing your brand identity, as they serve as the voice that communicates your values and personality to your audience. By using an ai caption generator, you can craft captions that reflect your brand’s mission and resonate with your target market. Captions that incorporate unique language and industry-specific terms can set you apart from competitors, reinforcing your position in the market. A consistent tone across platforms nurtures trust and loyalty, with 60% of consumers feeling more connected to brands that maintain this consistency. Moreover, a social media content generator free of charge allows you to create visually cohesive posts by integrating emojis and branded hashtags, making your brand more memorable. Measuring Engagement and Effectiveness Measuring engagement and effectiveness in social media captions involves analyzing various metrics that indicate how well your content resonates with your audience. Here are key aspects to reflect upon: Likes: A straightforward indicator of how well your caption connects. Comments: Reflects deeper engagement and interest from your audience. Shares: Demonstrates content value and reach beyond your immediate followers. Using an AI caption generator can help improve these engagement metrics by crafting captions that resonate more with your target audience. Studies show that effective captions can boost engagement rates by up to 30%. Moreover, employing analytics tools to track performance will enable you to identify which captions work best, allowing for data-driven adjustments to your content strategy for improved results. Common Challenges in Caption Writing Writing captions for social media can be challenging, especially when you’re pressed for time and struggling to come up with fresh ideas. Each platform has its own specific requirements, which adds another layer of complexity to the process. Balancing the need for creativity with the constraints of platform guidelines and deadlines can often lead to frustration for many content creators. Time Constraints for Content Creation Creating captions for social media can often feel overwhelming, especially when time is tight. You might find yourself struggling to keep up with demands as you juggle multiple client accounts. Consider these challenges: Manual caption writing can take up to 2-3 hours weekly. Over 33% of marketers struggle with content creation because of time constraints. The average user spends over 2 hours daily on social media, increasing the need for timely posts. An AI caption generator simplifies this process, producing relevant captions in minutes. By using a content generator, you can quickly create engaging posts that maintain your brand’s voice. This saves you valuable time and allows you to focus on strategy rather than the labor-intensive writing process. Lack of Creative Ideas Struggling to come up with fresh and engaging captions can be a notable hurdle for content creators. Many face a lack of creative ideas, leading to missed opportunities for audience engagement. With 33% of marketing leaders identifying content creation as a major challenge, it’s essential to find solutions. An Canva caption generator or a free instagram caption generator can greatly assist in overcoming this issue. Challenge Solution Writer’s block Use an ai caption generator Limited ideas Explore a free instagram caption generator Inconsistent posting Generate consistent captions Diminished brand perception Improve captions for engagement Platform-Specific Caption Requirements Comprehending the specific requirements of each social media platform can considerably impact your caption writing strategy. Each platform has distinct character limits, hashtag allowances, and tone preferences that you must consider: Instagram allows up to 2,200 characters and supports 30 hashtags. Twitter’s character limit is 280, recommending only 1-2 hashtags for better engagement. LinkedIn favors professional language, whereas TikTok thrives on casual, humorous content. Using an AI caption generator can help you navigate these challenges efficiently. A social media caption generator tailors your captions to fit these platform-specific requirements, ensuring your content is both engaging and compliant. Best Practices for Using Caption Generators When using caption generators, it’s essential to approach the process with a strategic mindset to maximize engagement and effectiveness. Here are some best practices to follow: Best Practice Description Review AI-Generated Captions Always edit for accuracy and brand alignment. Incorporate Keywords Use relevant keywords and hashtags to boost SEO. Experiment with Tones Try different styles to see what resonates with your audience. Utilize an ai caption generator or a free ai post writer to streamline your caption creation. By customizing these tools, you can produce unique, engaging content. Monitor engagement metrics to refine your strategy and make data-driven adjustments for future posts, ensuring your captions drive interaction effectively. Case Studies: Successful Caption Strategies Effective caption strategies can greatly improve your social media presence, as demonstrated by various brands that have successfully utilized AI-generated captions. For instance, brands like Nike and Starbucks leverage ai caption generators to maintain a consistent voice during tailoring content to campaigns, resulting in notable engagement increases. Posts with engaging captions receive 30% more likes and shares. Captions featuring questions can boost engagement by up to 50%. GoPro’s storytelling captions led to a 70% increase in user-generated content. These case studies highlight the effectiveness of ai IG captions in driving interaction and building brand loyalty. By adopting similar strategies, you can elevate your own social media efforts and enjoy the benefits of increased audience engagement. Future Trends in Caption Generation Technology As technology continues to evolve, caption generation is set to become more sophisticated, utilizing advanced AI algorithms that improve contextual comprehension and personalization. Future trends indicate that AI caption generators will integrate real-time data analytics, enhancing engagement by suggesting trending hashtags. Furthermore, as voice recognition technology develops, these tools will enable automatic caption creation from spoken content in videos. In addition, multilingual capabilities will broaden audience reach by translating captions, catering to diverse viewers. Emotional intelligence will likely be incorporated, allowing AI text generators to analyze sentiment and adjust tone accordingly. Trend Description Real-Time Data Analytics Suggests hashtags based on current trends Voice Recognition Auto-generates captions from spoken content Multilingual Capabilities Translates captions for diverse audiences Frequently Asked Questions What Is a Caption Generator? A caption generator is an AI tool that creates engaging captions for your social media posts. It analyzes your content and suggests phrases customized to specific platforms, enhancing your visibility. By generating captions quickly, it saves you time and effort, allowing you to focus on strategy. Furthermore, it can suggest relevant hashtags and emojis, increasing engagement and ensuring your posts resonate with your audience effectively. This tool streamlines the content creation process considerably. How Can Captions Help Engage the Audience on Social Media? Captions engage your audience by providing context and encouraging interaction. They can include calls to action, prompting followers to like, comment, or share your posts. Incorporating relevant hashtags increases discoverability, allowing your content to reach a broader audience. Well-crafted captions spark conversations, leading to higher engagement rates. Posts with captions receive considerably more likes and comments, emphasizing the importance of thoughtful text in capturing attention and nurturing community around your content. What Is a Social Media Caption? A social media caption is a textual description accompanying a visual post, serving to provide context and improve viewer engagement. It clarifies the message, encourages interaction, and can drive actions like website visits or purchases. Captions often incorporate calls to action, which boosts likes, comments, and shares, eventually improving visibility within social media algorithms. Effective captions further reinforce brand identity, maintaining consistency across posts as they resonate with target audiences. How Do You Make a Caption on Social Media? To make a caption on social media, start by defining your post’s purpose—whether to inform, entertain, or inspire. Choose a tone that aligns with your brand, ensuring consistency. Incorporate relevant hashtags for increased visibility, as posts with them typically engage more. Keep your captions concise, ideally within the character limits of each platform. Finally, include a call to action to encourage audience interaction, guiding them toward specific responses or engagement. Conclusion In summary, utilizing a social media caption generator can greatly improve your engagement rates by providing creative, relevant captions customized to your audience. These tools analyze trends and keywords, making it easier for you to maintain a consistent brand voice as you save time. By selecting the right generator and following best practices, you can overcome common challenges in caption writing. As technology advances, these tools will likely become even more sophisticated, offering new ways to connect with your audience effectively. Image via Google Gemini and ArtSmart This article, "What Is a Social Media Caption Generator and How Can It Boost Engagement?" was first published on Small Business Trends View the full article

At least nine of the 14 or so vessels to have transited chokepoint since the pause in fighting have ties to TehranView the full article

Last month, Microsoft announced that it planned to remove "unnecessary" Copilot features in Windows 11. The news was a bit shocking to say the least: Microsoft has been one of the biggest proponents of generative AI, pushing the technology into as many corners of its apps and OS as possible—despite negative feedback from users. Now, it seems the company is paying attention, and is actually sticking to its word. As spotted by The Verge's Tom Warren, Microsoft has already started removing some "unnecessary" Copilot buttons from certain Windows apps. Warren notes that the latest Windows Insider version of the Notepad app is missing the Copilot button. In its place, Microsoft has added a "writing tools" menu. The Snipping Tool also has a similar situation: When you select an area to take a snapshot of, you won't find the Copilot button anymore. It's a small start, but at least the company is starting the removal process. In his announcement last month, Pavan Davuluri (Microsoft's President of Windows & Devices) revealed that the company would remove Copilot from both Notepad and the Snipping Tool, but also Photos and Widgets. If the trend holds, expect to see these apps lose their Copilot buttons next. The keyword here really is "buttons" though. As Warren highlights for The Verge, Microsoft seems to be largely retaining the AI features themselves. "Writing tools" in Notepad still has Microsoft's AI writing tools, in case users still want to access those options. But by removing the large Copilot option, users who want nothing to do with AI in apps like Notepad can easily avoid them. Really, it's evidence that the "in your face" approach Microsoft has taken to AI integration has really backfired. It doesn't help the company's case that, up until last week, Microsoft's official terms of service said Copilot was "for entertainment purposes only." It's simple enough to remove Copilot buttons from software; it's another thing entirely to deal with the Copilot button affixed to new "Copilot+ PCs." Microsoft had manufacturers add this button as part of its dedication to this new technology, but now that it's pulling back a bit, it leaves these PCs in an odd place. It always seemed like a strange choice to put a Copilot key on a laptop when it wasn't clear how many users really want to use Copilot features in the first place. At least you can remap it to do something more useful if you don't care for Microsoft's AI. View the full article

According to director Denis Villeneuve, Dune: Part Three is meant to be watched on a 70-millimeter IMAX screen. “The movie is really meant to be an IMAX experience and to be seen on the biggest screen as possible,” Villeneuve said when the sci-fi epic’s trailer released, also sharing that he and new cinematographer Linus Sandgren shot much of the movie on 65mm film. “That’s the way we dreamed the movie,” he said. But if you live in the United States, that means the intended Dune: Part Three experience is only available in 15 cinemas across the country. 70mm IMAX screenings are few and far between, meaning the demand was sky-high when Warner Bros. surprise dropped the tickets on April 6, eight months ahead of the movie’s December release date. Unsurprisingly, tickets sold out in minutes. Soon after, a resale market emerged. It would seem that ticket scalping isn’t just for concerts anymore: On secondhand markets like eBay, Dune: Part Three tickets are on offer for hundreds and even thousands of dollars. Resale is the wallet-killer A cursory eBay search turns up dozens of Dune: Part Three IMAX tickets for resale, offering seats at theaters across America. Some are for single seats, with asking prices like $350, $400, and $500. Other listings offer groups of seats together: you can get two tickets to New York City’s Lincoln Square AMC for $1,050 or four tickets to a Cinemark in Dallas for $2,500. One seller apparently snagged 12 tickets to a showing at Universal Cinema AMC and is reselling them individually for $1,495 each. At least four of those tickets have already been bought. While those prices may seem absurd to a casual moviegoer, some tickets have already been snapped up at comparable rates. A single opening night ticket for a 70mm IMAX screening in Dallas sold for $999.99, with the high price point for a single ticket catching attention on social media. Some commenters critiqued the resellers (“People scalping movie tickets should be hunted for sport,” wrote one user), while others questioned the buyers (“For $999, I better get teleported to Arrakis myself,” quipped another). The discourse boils down to a central question: How could a run-of-the-mill movie ticket possibly be worth a thousand dollars? Worth the price of admission? Sky-high resale prices are nothing new, but they’re typically associated with live events, not cinema screenings. What sets Dune: Part Three apart? First, there’s the massive hype around the film itself. The first two Dune movies have been hailed as masterpieces, both earning Oscar nominations for Best Picture and regarded as some of the best sci-fi films of all time. The end to the trilogy is expected to continue the pattern, meaning diehard fans are desperate to see the movie as Villeneuve intended. Then, there’s what’s lost by not catching the movie in IMAX. Dune: Part Two was also released on IMAX’s signature 59-by-79-foot screens, but it’s now only available on digital with a cropped aspect ratio. Side-by-side comparisons of the two releases of the movie highlight the massive difference, with the non-IMAX version cropping out large chunks of the top and bottom of every scene. Fans fear the same will happen with Dune: Part Three, and clearly, they’re willing to pay top-dollar to ensure they don’t miss out on the full scope of the film. For anyone who wants to see the film in 70mm IMAX, but doesn’t want to shell out hundreds of dollars, Warner Bros. has teased that more tickets are coming soon. Fans can sign up for the waitlist and get notified when more tickets drop on IMAX’s website. View the full article

The FT had said 15 women were willing to testify in court against former hedge fund bossView the full article

Below, Majid Fotuhi shares five key insights from his new book, The Invincible Brain: The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life. Majid is a neurologist, professor, and neuroscientist, with more than three decades of experience—mostly at Johns Hopkins and Harvard Medical School. Over the years, he has treated thousands of patients with memory loss, concussion, ADHD, brain fog, and early stages of Alzheimer’s disease. What’s the big idea? Your brain is not fixed. Your intelligence is not limited. And aging does not have to mean decline. By working on improving the five pillars of brain health in your life, anyone—at any age—can tap into the rejuvenating power of neuroplasticity. Listen to the audio version of this Book Bite—read by Majid himself—in the Next Big Idea App, or buy the book. Patient Story #1: Carl Carl was a retired accountant in his seventies when he came to see me. He was forgetting appointments, losing track of conversations, and spending most of his days sitting at home doing nothing. He was often confused about what was going on around him. What worried him most was the feeling that his world was slowly shrinking. His family was convinced he was experiencing the early stages of Alzheimer’s disease. After completing our full clinical assessment, which I call a Brain Portfolio, it became clear that Carl had many medical and lifestyle factors that could be improved to enhance blood flow to his brain, reduce inflammation, and rejuvenate his cognitive abilities. I first tapered some of his medications, treated his sleep apnea, and addressed his depression. Carl then entered my 12-week brain fitness program, receiving brain coaching twice a week. My staff of brain coaches and I worked with him on the five pillars of brain health. Every week, Carl became a little more alert, engaged, and happier. After 12 weeks, his memory improved, his confidence returned, and he began participating in his church’s community activities. His family could not believe that his Alzheimer’s disease symptoms had vanished. When I saw him six months later for follow-up, he smiled and said, “Thank you, Dr. Fotuhi. I feel like myself again.” Patient Story #2: Lisa Lisa was a schoolteacher in her fifties. She came to see me because of severe brain fog, mental exhaustion, and trouble concentrating. She was forgetting the names of her students and feared she might be developing Alzheimer’s disease. After completing her Brain Portfolio assessment, I discovered that she had low levels of iron, vitamin B12, and vitamin D, which I corrected with vitamin supplements. As part of my 12-week brain fitness program, my brain coaches and I focused on the same five pillars of brain health for her: improving her physical stamina, helping her sleep better, teaching her to eat the best food for a healthier brain, reduce her stress, and do brain training exercises. Within weeks, her memory improved and her energy returned. By the end of the program, she had learned to memorize a list of 100 items, which she herself could not believe she had done on her own. She felt more confident and was excited about the future. She told me, “I didn’t realize how much better my brain could feel.” Her fear of Alzheimer’s faded, replaced by confidence and hope. Building a sharper brain is possible, and it is a lot easier than you think. And if you take care of your brain every day, just like you would do specific things to take care of your teeth every day, you can create and maintain a brilliant brain as you age. 1. The most important—and most malleable—parts of your brain. All your higher brain functions depend on two main brain structures: the cortex and the hippocampus. The cortex is like a blanket that covers the surface of your brain. It supports cognitive functions such as reading, writing, planning, driving, cooking, problem-solving, doing your taxes, and creating art. The hippocampus—about the size of your thumb, with one on each side of your brain—is essential for learning new information, forming and consolidating memories, and regulating emotions. “All your higher brain functions depend on two main brain structures.” The cortex and hippocampus have an incredible level of malleability. They can shrink or grow based on how you live. They can expand within weeks or months depending on how much you move, how well you sleep, what you eat, how you manage stress, and how you challenge your mind. 2. You can become more intelligent at any age. Intelligence means being able to excel in many forms of cognitive functions, not only in areas like math, physics, and logic, but also in cooking well, playing a musical instrument, speaking in public, motivating an audience, fixing things around the house, being a comedian, or connecting with others on a deep emotional level. In my book, I describe thirty different forms of intelligence and explain how you can excel in any of them you wish. Everything we call intelligence—every skill and talent—emerges from the health and connectivity of the cortex and hippocampus. When you learn something new, you engage different parts of your cortex and hippocampus and make them stronger. When your cortex and hippocampus are healthy and optimally connected, you can learn and excel in almost any cognitive capacity, at any age. You can improve your memory, learn to play the piano, become better at public speaking, or even learn to juggle three balls in the air. “Everything we call intelligence—every skill and talent—emerges from the health and connectivity of the cortex and hippocampus.” If you also develop a growth mindset—the belief that your brain has the capacity to grow and improve and you can indeed get better at anything with practice—you will feel more confident and perform even better at any cognitive task. 3. Cognitive decline is due to a soup of problems, not a single disease. Decades of research have shown that late-life Alzheimer’s disease is not a single entity. When your grandparents appear confused or don’t know what year it is, their brain has shrivelled due to a soup of biological problems—not just a single disease. The ingredients in this soup of brain shrinkers include gum-like aggregates of toxic proteins (amyloid plaques and tau tangles) as well as damaged and leaky blood vessels, inflammation, and silent strokes. Five common contributors to brain shrinkage with aging are chronic stress, obesity, diabetes, hypertension, and poor sleep. By preventing and treating these brain shrinkers, you can reduce the forces that slowly damage your brain tissue over the years. This is what I call building resistance to brain aging. 4. The five pillars of brain health build resilience. Reducing damage to your brain is only half the story. The other half is building brain resilience: creating a healthy, strong brain that can function well even if there are footprints of Alzheimer’s disease in your brain. The five pillars of brain health that boost resilience are: Regular physical exercise High-quality sleep Brain-friendly food A healthy mindset Consistently challenging your brain Together, these five pillars of brain health increase blood flow to the brain, reduce inflammation, boost protective brain proteins such as BDNF, generate new neurons, and strengthen neural connections. They literally help grow the size of the cortex and hippocampus in your brain, which is the most effective insurance policy you can ever have against developing the symptoms of Alzheimer’s disease. 5. Brain reserve is the key to becoming a brain super-ager. Brain reserve means building a brain with fewer brain shrinkers and more factors that grow and protect the cortex and hippocampus. The larger your brain reserve, the more likely you are to remain sharp and independent in your eighties and nineties. This is how you become a brain super-ager. “The larger your brain reserve, the more likely you are to remain sharp and independent in your eighties and nineties.” Recent research demonstrates that staying mentally sharp as we age is not reserved for a lucky few with great genes. People who follow the five pillars of brain health can remain independent and active at all times, even when they reach the last two decades of their life. Enjoy our full library of Book Bites—read by the authors!—in the Next Big Idea app. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission. View the full article

Swiss-listed private capital group seeks to ‘offer transparency’ with update against ‘complex’ market backdropView the full article

Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival. She crafted the best outfits, got her hair and nails done, booked a one-way ticket to Los Angeles and flew out on Tuesday with a spreadsheet full of ideas for videos she could post related to the festival. The only problem was that just days before the Coachella kicked off on Friday, she didn’t have a ticket — at least, not yet. Mintesnot is a content creator, and she was seeking an invitation from a brand to join them at the annual festival in Indio, California, that is sometimes called an “influencer Olympics.” She posted across her social media platforms about her ticket-less journey in hopes of landing a pass to Coachella in exchange for posting videos about the brand and experience. “You never know what’s going to happen,” she said. “There’s so many opportunities out there.” Coachella, rife with Instagrammable moments, is a mutually beneficial opportunity for creators and businesses alike. The social media content that comes out of the sprawling music festival screams spontaneity, but industrious planning is often buzzing behind the scenes weeks, or sometimes even months, in advance. Securing brand partnerships, lining up sponsored content opportunities, and building out a content calendar require patience, strategic thinking, and business acumen. Content creators are often the butt of jokes online for enterprising habits like shamelessly requesting access to events or free merchandise. But for some — including Mintesnot — it works. She received an invitation to the festival from YouTube on Wednesday, just two days before the two-weekend-long event began. Monetizing music festival attendance Coachella, in its 25th edition this year, has been an annual mainstay of internet culture. Both weekends of the festival are sold out, but global audiences can view a livestream on YouTube to see performances from headliners Sabrina Carpenter, Justin Bieber, and Karol G, along with dozens of other artists. The video-sharing platform offers fans livestreams of seven stages simultaneously as well as creators’ videos and other Coachella-related content. Creators capture not only performance clips but everything else about their Coachella experience, from the glamorous brand events and freebies to the more mundane bathroom lines and food options. The festival is the largest marquee livestream music event YouTube does, said Matt McLernon, the company’s head of artist partnerships who has helmed its relationship with Coachella. “Seeing how much the creator side has breathed this whole additional life into it — what’s on the stage, the creators, the fans, the kind of intersection of all of them, of what happens from there — it’s really truly magical,” he said. “There’s as many cameras pointed at the actual artists on stage as there are amongst the crowd.” The monetization paths for creators vary. For fashion and beauty influencers, shopping tools that are built into platforms like TikTok and YouTube offer a way to earn commissions. This is a reliable route to a big payout for something like Coachella, where swaths of people are seeking outfit and makeup inspiration, or are just curious about the year’s trends. Magdaline Janet, a beauty YouTuber, said YouTube Shopping has allowed her to become a full-time content creator. “It’s huge because Coachella essentially is a beauty and fashion show along with music,” she said. For some creators, it pays off to purchase a ticket and travel independently for the festival, even without a brand invitation. The engagement they get from Coachella-related videos — in the buildup, in real time and in retrospect — often translates to a net profit. Sydney Morgan, a content creator known for her special effects makeup, bought her own ticket. She is staying in a rented home with her friends who are also content creators — the Airbnb was specially selected to look good in videos and she created an itinerary to accommodate the group’s respective filming plans, she said. “Me and my friends like to joke that Coachella’s our favorite holiday,” Morgan said. The group was traveling to Indio on Wednesday to have a full day devoted to content creation before the musical sets kicked off. “We talk about it all year and we romanticize the crap out of it, and I know that our audience does the same thing, especially those that can’t be there in person.” Audiences are curious, so creators ‘keep ’em fed’ Morgan mapped out extensive plans for a long-form video focused on her festival fashion and several short-form videos. Like Morgan, many creators go in with a plan for content they want to film during the festival, but as entertainment news host and content creator Louis Levanti said, the key to mastering the festival is a “willingness to adapt.” Levanti is a full-time content creator but previously worked in digital video production and media, and he said he takes those skills into his content planning now. “It’s important to tell the story from your lens as quickly but as accurately and efficiently as possible,” he said. “I do really think of it as a newsroom. I do look at every story as like, ‘How do I build this into more than just a headline?’” Levanti is also attending Coachella this year with YouTube, but he said there’s value in using this year’s festival to build relationships with other brands for future festivals and opportunities. Some brand deals, like Levanti’s past Coachella collaborations with Coca-Cola and Absolut Vodka, can come with restrictions on what content creators can and cannot post and what other brands they can work with. “It’s a great opportunity where there’s no constraints or stress on me to make content, which makes it easier for me to do that while also appealing to more brands,” he said. While the brands at the festival, the fashion trends and artist lineups change with each year, the constant at Coachella is an insatiable appetite online for any and all festival-related content. And these creators are eager to let their prep work pay off to meet that demand. “We want to feed the audience, keep ’em fed, give them good content and have fun while doing it,” Morgan said. —Kaitlyn Huamani, AP technology writer View the full article

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Maximizing your tax refund with dependent deductions can greatly reduce your taxable income and increase your refund. By comprehending the Child Tax Credit, which provides up to $2,200 per qualifying child, along with other credits like the Earned Income Tax Credit, you can strategically improve your financial situation. As you consider these options, it’s essential to be aware of how different factors, like your filing status, can influence your deductions. What strategies can you implement to guarantee you’re getting the most out of these benefits? Key Takeaways Claim up to $2,200 per qualifying child under 17 through the Child Tax Credit to significantly boost your refund. For dependents aged 17 or older, you can receive a non-refundable credit of $500 under the Credit for Other Dependents. Families with three or more qualifying children may qualify for the Earned Income Tax Credit, potentially adding up to $8,046 to your refund. The Child and Dependent Care Credit allows you to claim up to $6,000 for childcare expenses for two or more children while working. Properly utilizing tax preparation software can help identify all eligible deductions and maximize your overall tax refund effectively. Understanding Dependent Deductions Grasping dependent deductions is essential for maximizing your tax refund. When you claim a qualifying dependent, you can benefit from the dependent tax credit, which allows you to reduce your taxable income. For 2025, if you have qualifying children under 17, you can receive up to $2,200 per child. But what about dependents over 17? You can still take advantage of the credit for other dependents, offering up to $500 for each. You might wonder, how much is the tax deduction for a dependent? It varies, but comprehending the eligibility criteria, including age and residency, guarantees you get the deductions you’re entitled to. Furthermore, families with three or more qualifying children could qualify for an Earned Income Tax Credit, further enhancing potential savings. Make sure you know these details to navigate the intricacies of tax deductions effectively. The Child Tax Credit Explained The Child Tax Credit (CTC) can greatly impact your tax refund, so it’s important to understand its eligibility requirements and benefits. For the tax year 2025, you could receive up to $2,200 for each qualifying child under 17, plus a refundable Additional Child Tax Credit of up to $1,700, which might provide a refund regardless of whether you owe no taxes. Keep in mind that specific IRS criteria must be met for each child, and income thresholds will affect your ability to claim these credits. Eligibility Requirements for CTC To qualify for the Child Tax Credit (CTC), you’ll need to guarantee that your child meets several specific criteria set by the IRS. Your child must be under 17, a U.S. citizen, resident, national, or a resident of Mexico or Canada. Moreover, they must pass the relationship, residency, and support tests. If you’re wondering, “Who can I claim as a dependent?” the answer typically includes your children. Nevertheless, can you claim an adult as a dependent? Usually, that’s not allowed except they meet specific criteria. Note that the child tax credit begins to phase out for married couples with a MAGI over $400,000, and for single filers above $200,000. For dependents over 18, you won’t receive the CTC. Credit Amounts and Refundability Comprehending the credit amounts and refundability associated with the Child Tax Credit (CTC) is vital for maximizing your tax refund. For the tax year 2025, the CTC allows you to reduce your tax bill by up to $2,200 for each qualifying child under 17. Moreover, up to $1,700 of this amount may be refundable through the Additional Child Tax Credit, meaning you could receive a refund even if your tax liability hits zero. Nonetheless, it’s important to highlight that the CTC phases out for married couples filing jointly with a MAGI over $400,000 and for other statuses over $200,000. You can likewise claim a non-refundable Credit for Other Dependents worth up to $500 for dependents aged 17 and older. Additional Credits for Other Dependents When you’re filing your taxes, it’s important to know about the Credit for Other Dependents, which can offer you up to $500 for each qualifying dependent aged 17 or older who doesn’t qualify for the Child Tax Credit. To take advantage of this credit, your dependents must meet specific eligibility criteria, including income limits and residency requirements. Comprehending these factors can help you maximize your tax benefits and guarantee you provide the necessary documentation when claiming the credit. Eligibility Criteria Explained Comprehending the eligibility criteria for claiming dependents is essential, as it can greatly affect your tax refund. To qualify for a dependent deduction, a child must pass the age, relationship, residency, support, and joint return tests mandated by the IRS. If you’re considering how many dependents you can claim, keep in mind that children under 17 may qualify for the Child Tax Credit, worth up to $2,200. For dependents who don’t meet this age requirement, such as children over 17 or other relatives, you can claim a Credit for Other Dependents, providing up to $500 each. A qualifying relative must additionally have gross income below $5,200, and you must provide over half of their total support to claim them. Potential Tax Benefits Taxpayers can benefit considerably from the Credit for Other Dependents, which offers up to $500 for each qualifying dependent who doesn’t meet the age requirements for the Child Tax Credit. This credit applies to dependents who are U.S. citizens, resident aliens, or nationals and can include older children or relatives who rely on you for support. Although there’s no dependent age limit for this credit, it phases out for higher-income earners, starting at modified adjusted gross income levels of $400,000 for married couples and $200,000 for others. Remember, the Credit for Other Dependents is non-refundable, meaning it reduces your tax liability but won’t increase your refund. How the Earned Income Tax Credit Works The Earned Income Tax Credit (EITC) serves as a vital financial benefit for many working families, particularly those with qualifying children. This refundable tax credit can greatly impact your tax situation by providing eligible families with credits up to $8,046 in 2025. To qualify, you must meet specific income thresholds, which cap at $59,187 for married couples filing jointly with three or more qualifying children. You need to have earned income from employment or self-employment. Investment income must be below $11,000. The EITC can reduce your tax liability, potentially resulting in a refund if the credit exceeds what you owe. Child and Dependent Care Credit Overview When you’re juggling work and family responsibilities, the Child and Dependent Care Credit can be a significant financial relief. This credit allows you to claim between 20% and 50% of qualifying childcare expenses, with a maximum refund of $3,000 for one child or $6,000 for two or more children in 2025. To qualify, these expenses must be incurred during the time you’re working or looking for work, and care is needed for children under the age of 13 or for dependents who can’t care for themselves. Significantly, the credit is refundable, meaning it can reduce your tax liability to zero and possibly provide a refund if it exceeds the taxes owed. To claim the child and dependent care credit, you’ll need to file Form 1040 and provide your care provider’s name, address, and taxpayer identification number. Having earned income is crucial to qualify for this valuable tax benefit. Adoption Tax Credit Benefits If you’re considering adoption, grasping the Adoption Tax Credit can greatly ease the financial burden associated with the process. This tax credit allows you to claim up to $17,280 for qualifying adoption expenses incurred in 2025, considerably reducing your tax liability. Here are some key points to keep in mind: Eligible expenses include adoption fees, court costs, and travel expenses related to the adoption process. The credit phases out for modified adjusted gross incomes exceeding $259,150, which may limit benefits for higher-income families. You can carry forward any unused portion of the Adoption Tax Credit for up to five years, providing more opportunities for tax savings. To qualify, the adopted child must be under 18 years old or unable to care for themselves physically or mentally. Comprehending these details can help you maximize your adoption tax credit as you effectively claim dependents. Education Tax Credits to Consider Comprehension of how to maximize tax benefits extends beyond adoption credits; education tax credits can likewise greatly impact your financial situation. The American Opportunity Tax Credit (AOTC) allows you to claim up to $2,500 per eligible student for qualifying education expenses, but be aware of the income phase-out starting at $80,000 for single filers. Alternatively, the Lifetime Learning Credit provides up to $2,000 per tax return for similar expenses, and it’s essential to recognize that it’s non-refundable and furthermore phases out at the same income thresholds. Remember, you can only claim one education credit per student each tax year, so evaluate which option best suits your needs. In addition, consider the Student Loan Interest Deduction, which permits a deduction of up to $2,500 for interest paid on qualified loans, with income phase-outs beginning at $85,000. These credits can greatly improve your tax refund potential. The Impact of Filing Status on Deductions Your filing status plays an essential role in determining the deductions you can claim on your tax return. Each status—single, head of household, or married filing jointly—offers different standard deduction amounts and eligibility for additional credits, which can greatly impact your refund. Comprehending these distinctions allows you to optimize your tax situation and maximize your benefits when claiming dependents. Filing Status Overview Filing status plays a vital role in determining your tax deductions and overall tax liability. Your choice of filing status impacts the standard deduction for dependents, the eligibility for tax credits, and the overall tax burden you face. – The 2025 standard deduction is $15,750 for single filers, $23,625 for head of household, and $31,500 for married filing jointly. Claiming dependents can help you qualify for a head of household status, which usually offers a higher deduction and lower rates. If you’re married and filing jointly, you may benefit from a higher income threshold for tax credits, including the Child Tax Credit. Understanding these implications is vital for maximizing your tax refund. Deductions by Status Comprehending how your filing status impacts deductions is vital for optimizing your tax situation. Your filing status greatly dictates your standard deduction, influencing your overall tax liability. If you’re asking, “Can I claim my adult child as a dependent?” it’s important to know that this can allow you to file as Head of Household, which offers a higher standard deduction. Here’s a breakdown of the standard deduction amounts by filing status: Filing Status Standard Deduction Single $15,750 Head of Household $23,625 Married Filing Jointly $31,500 Married Filing Separately $15,750 Understanding how many dependents you can claim and whether to take the standard deduction vs itemized can maximize your tax refund potential. Maximizing Deductions With Tax Preparation Software Regarding maximizing deductions, tax preparation software proves invaluable, especially for those claiming dependents. These tools streamline the process, ensuring you don’t miss out on significant tax savings. They help determine how many dependents you can claim on taxes and calculate relevant credits. The software guides you through the Child Tax Credit, which can lower your tax liability by up to $2,200 per qualifying child. Users can compare standard versus itemized deductions, taking into account the benefits of claiming dependents. Changes in Tax Laws Affecting Dependents As tax laws continue to evolve, comprehension of the recent changes affecting dependents can considerably impact your financial situation. Recent updates have improved dependent deductions, particularly through the Child Tax Credit, which now offers up to $2,200 per qualifying child under age 17. Furthermore, the Adoption Tax Credit has increased to $17,280, providing significant financial relief for families adopting children. Here’s a summary of key changes: Tax Benefit Previous Amount Current Amount Child Tax Credit $2,000 $2,200 Refundable Credit $1,400 $1,700 Adoption Tax Credit $14,440 $17,280 SALT Deduction Cap $10,000 Adjusted Phase-out Threshold $200,000 $400,000 These changes in tax laws allow more families to maximize their tax refunds during supporting their dependents. Strategies for Claiming Dependents Effectively Claiming dependents effectively can greatly impact your tax refund, so it’s essential to understand the strategies that maximize your benefits. Start by ensuring you know the eligibility criteria for dependent deductions, including income limits and residency requirements. Claim the Child Tax Credit, which can provide up to $2,200 per qualifying child under age 17. If you have three or more children, consider the Earned Income Tax Credit, which can increase your refund potential by up to $8,046. Don’t overlook the Adoption Tax Credit for qualifying expenses, which can reach up to $17,280. Frequently Asked Questions How Do I Get a Bigger Tax Refund With Dependents? To get a bigger tax refund with dependents, you should claim them on your tax return. This can qualify you for valuable credits like the Child Tax Credit and the Earned Income Tax Credit. Make sure to keep accurate records of your support and living arrangements. Additionally, consider the Child and Dependent Care Credit to offset daycare costs. Comprehending these deductions can greatly improve your refund, so stay informed about eligibility requirements. How Much Does Claiming Dependents Reduce Taxes? Claiming dependents can greatly reduce your taxable income, lowering your overall tax liability. Each dependent may qualify you for credits like the Child Tax Credit, which offers up to $2,200 per child under 17, or the non-refundable Credit for Other Dependents, worth up to $500 for older dependents. Furthermore, you might access the Earned Income Tax Credit, which can provide considerable benefits, depending on your income and family size, in the end enhancing your tax refund. What Is the $600 Rule in the IRS? The IRS $600 rule mandates that if you pay an independent contractor $600 or more in a year, you must issue a Form 1099-NEC to report that income. This applies to individuals, partnerships, or LLCs that aren’t corporations. Payments include fees and commissions for services rendered. Failing to report these payments can lead to penalties for both you and the contractor, so it’s crucial to maintain accurate records for compliance. How Do People Get $10,000 Tax Refunds? To get a $10,000 tax refund, you need to maximize your deductions and credits. This often involves claiming dependents, which can greatly boost your refund through various credits like the Child Tax Credit and the Earned Income Tax Credit. Filing jointly with a spouse can additionally improve your refund potential. Be sure to accurately report all qualifying expenses, as deductions for childcare and other costs can further increase your overall refund amount. Conclusion In summary, comprehension and effectively utilizing dependent deductions can greatly improve your tax refund. By claiming the Child Tax Credit, credits for other dependents, and the Earned Income Tax Credit, you can reduce your taxable income and maximize your financial benefits. Furthermore, leveraging tax preparation software and staying informed about changes in tax laws will help you navigate these deductions with ease. Adopting strategic approaches to claiming dependents can lead to considerable savings on your tax return. Image via Google Gemini and ArtSmart This article, "How Much Can You Maximize Your Tax Refund With Dependent Deductions?" was first published on Small Business Trends View the full article

If you pay to keep ads out of your YouTube experience, keep an eye on your monthly bill. The Google-owned streaming service quietly announced today that it would be raising prices across its plans in an email to U.S. subscribers. Individual YouTube Premium subscribers will soon pay $15.99 a month, a two dollar increase from the previous price of $13.99. For family plan subscribers, pricing will jump all the way from $22.99 to $26.99. YouTube Premium Lite subscribers will pay $8.99 a month, up from $7.99. The change to YouTube Premium plans, which will go into effect at the end of May, is the second time that the price of YouTube Premium has ballooned in the last three years. YouTube raised prices on its individual premium plans in July 2023, boosting them to $13.99 from $11.99. The year prior, YouTube increased pricing on its family plans from $17.99 monthly to $22.99, a 27% increase. Paying a couple bucks more a month isn’t terrible but it starts to feel a lot worse when you remember that you were paying $11.99—four dollars less—just three years ago. Those pricing increases certainly outstrip inflation during the same time period, but both will be taking a bite out of your wallet well into 2026. In the email to existing subscribers, YouTube said that its desire to pay creators more was part of the reasoning behind the rising prices. “We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube,” the company wrote. While the creator economics of YouTube remain much more sound than most other social platforms, we look forward to seeing more cash from its subscriber base make its way into the pockets of the people who make YouTube an enduring destination for interesting videos about the fall of the Roman empire, how to fix your dishwasher, and what it sounds like when you brush a cotton ball on a $10,000 mic shaped like a human head. Streaming prices all go up, together What seems more likely is that YouTube is following suit with other streaming companies as they collectively stretch prices as far as they can go to find the absolute maximum that users will pay before calling it quits. Over the last year, Amazon Prime Video, Crunchyroll, Paramount Plus, Spotify, HBO Max, and Disney all raised prices for streaming subscriptions. Given the hefty price of YouTube Premium these days, we wouldn’t be surprised to see more existing YouTube Premium subscribers explore the platform’s relatively new, less feature-rich Premium Lite tier. Premium Lite reduces ads on “most non-music content” (but doesn’t do away with them entirely) and allows users to download most videos and play them in the background, just like the normal premium tier. Premium Lite subscribers still see ads on YouTube Shorts, YouTube Music, and when they search and browse. For heavy YouTube consumers, present author included, paying for YouTube Premium on a monthly basis is basically non-negotiable. Premium subscribers get unlimited ad free video across YouTube and YouTube Music, offline downloads and background play for mobile devices. The service now boasts 125 million paying members, which is actually pretty impressive when you compare to the 325 million people who subscribe to Netflix, a much more traditional streaming video platform—and one that also just raised its monthly prices by two dollars. View the full article

It’s a low time for higher education, depending on where you look. In recent years, dozens of colleges and universities have closed their doors, and dozens more have merged in an attempt to survive. There are many factors that are leading to these closures, but it typically comes down to a lethal combination of increasing costs and lower enrollment. Smaller private schools are finding themselves in harm’s way, and it’s become worse over the past five years. Conversely, other schools are thriving, and becoming increasingly selective. Vanderbilt University, for instance, recently announced an acceptance rate of 2.8% out of a pool of nearly 49,000 applicants. That acceptance rate, for context, was almost 33% in 2007. Other top-tier schools are seeing similar low acceptance rates, such as Duke University, Ivy League schools like Brown and Dartmouth, and some small liberal art schools too, like Bowdoin College and Williams College—which are also notching record-low acceptance rates, writes Christopher Rim, the CEO of Command Education, in a recent article published on Forbes. In effect, there’s a divergence occurring in higher education: Prestigious, top-tier colleges and universities are pulling away from smaller, more modest institutions, creating a K-shaped split. A higher-ed divergence Michael Koppenheffer, who leads marketing strategy, creative execution, and analytics for the Enroll360 division at EAB, an educational consulting company, says that observation is, by and large, “an accurate description of what’s going on.” “For the past many years we’ve seen a shift in demand toward national universities, larger universities, and more prestigious brands,” he says, and that “there’s no single cause for it.” Among the potential factors, though, is the fact that there’s more information about schools available to students than ever before, which may be drawing some far-flung applicants to more national brands than in years past. Other schools are losing potential students to employers straight out of high school. And tuition costs are also a huge deciding factor, too. “If you think of today’s teenagers, their parents are the first ones to experience a significant student loan burden—two generations ago, people did not have significant student debts,” Koppenheffer says. “These kids are growing up with parents who have been paying for a long time and have an increased sensitivity to cost.” Those costs are no joke. As of 2025, the average borrower had more than $39,000 in federal student loan debt. Average college costs have also more than doubled since 2000, and typical annual expenses tally more than $38,000. So, students who are going to be spending or borrowing that much money are looking for a return on that investment—and Koppenheffer says that “some students and families view national brands as more secure investments.” In other words, if you’re going to pay that much to go to school, you may as well get a degree from a brand-name institution. Go South, young man? Sara Haberson, a college admissions expert and former dean of admissions, agrees that there are many factors leading to a higher-ed split. But she notes that it’s not merely prestigious private schools that are on an upward trajectory. A number of large, public flagship state schools are also seeing a huge influx in students. “We’re seeing a generation of students that want something different from previous college-bound generations,” she says. “They want big schools, social schools, schools in warmer climates, more balance between their academic and social life, strong athletic programs—the whole experience.” As such, schools like Auburn University, the University of Georgia, and the University of Tennessee have become hugely popular—and much more selective. “When a college is seeing an influx of applicants, it can be more selective in its admissions process,” she explains. “We’re seeing some of those nationally known institutions see record numbers of applicants each year, and their acceptance rate is dropping.” This could be fueling the K-shaped college divergence, too. Students who may, years ago, have wanted to go to a small, private university in upstate New York, for example, might rather go to a large public school in Florida or Georgia instead. However, Haberson says that doesn’t mean that families aren’t still focused on “prestige.” That’s why schools like Vanderbilt and Duke, perhaps more so than others, are in the perfect position to thrive: They’re in the South, associated with strong athletics programs or conferences, and highly-regarded in terms of academics. They’re perfectly positioned to cater to students who want a broader college experience, but also to earn a degree from an elite institution. “It’s like the phenomenon of being popular in school,” Haberson says. “Right now, those Southern schools are the popular kids.” View the full article

Maximizing your tax refund with dependent deductions can greatly reduce your taxable income and increase your refund. By comprehending the Child Tax Credit, which provides up to $2,200 per qualifying child, along with other credits like the Earned Income Tax Credit, you can strategically improve your financial situation. As you consider these options, it’s essential to be aware of how different factors, like your filing status, can influence your deductions. What strategies can you implement to guarantee you’re getting the most out of these benefits? Key Takeaways Claim up to $2,200 per qualifying child under 17 through the Child Tax Credit to significantly boost your refund. For dependents aged 17 or older, you can receive a non-refundable credit of $500 under the Credit for Other Dependents. Families with three or more qualifying children may qualify for the Earned Income Tax Credit, potentially adding up to $8,046 to your refund. The Child and Dependent Care Credit allows you to claim up to $6,000 for childcare expenses for two or more children while working. Properly utilizing tax preparation software can help identify all eligible deductions and maximize your overall tax refund effectively. Understanding Dependent Deductions Grasping dependent deductions is essential for maximizing your tax refund. When you claim a qualifying dependent, you can benefit from the dependent tax credit, which allows you to reduce your taxable income. For 2025, if you have qualifying children under 17, you can receive up to $2,200 per child. But what about dependents over 17? You can still take advantage of the credit for other dependents, offering up to $500 for each. You might wonder, how much is the tax deduction for a dependent? It varies, but comprehending the eligibility criteria, including age and residency, guarantees you get the deductions you’re entitled to. Furthermore, families with three or more qualifying children could qualify for an Earned Income Tax Credit, further enhancing potential savings. Make sure you know these details to navigate the intricacies of tax deductions effectively. The Child Tax Credit Explained The Child Tax Credit (CTC) can greatly impact your tax refund, so it’s important to understand its eligibility requirements and benefits. For the tax year 2025, you could receive up to $2,200 for each qualifying child under 17, plus a refundable Additional Child Tax Credit of up to $1,700, which might provide a refund regardless of whether you owe no taxes. Keep in mind that specific IRS criteria must be met for each child, and income thresholds will affect your ability to claim these credits. Eligibility Requirements for CTC To qualify for the Child Tax Credit (CTC), you’ll need to guarantee that your child meets several specific criteria set by the IRS. Your child must be under 17, a U.S. citizen, resident, national, or a resident of Mexico or Canada. Moreover, they must pass the relationship, residency, and support tests. If you’re wondering, “Who can I claim as a dependent?” the answer typically includes your children. Nevertheless, can you claim an adult as a dependent? Usually, that’s not allowed except they meet specific criteria. Note that the child tax credit begins to phase out for married couples with a MAGI over $400,000, and for single filers above $200,000. For dependents over 18, you won’t receive the CTC. Credit Amounts and Refundability Comprehending the credit amounts and refundability associated with the Child Tax Credit (CTC) is vital for maximizing your tax refund. For the tax year 2025, the CTC allows you to reduce your tax bill by up to $2,200 for each qualifying child under 17. Moreover, up to $1,700 of this amount may be refundable through the Additional Child Tax Credit, meaning you could receive a refund even if your tax liability hits zero. Nonetheless, it’s important to highlight that the CTC phases out for married couples filing jointly with a MAGI over $400,000 and for other statuses over $200,000. You can likewise claim a non-refundable Credit for Other Dependents worth up to $500 for dependents aged 17 and older. Additional Credits for Other Dependents When you’re filing your taxes, it’s important to know about the Credit for Other Dependents, which can offer you up to $500 for each qualifying dependent aged 17 or older who doesn’t qualify for the Child Tax Credit. To take advantage of this credit, your dependents must meet specific eligibility criteria, including income limits and residency requirements. Comprehending these factors can help you maximize your tax benefits and guarantee you provide the necessary documentation when claiming the credit. Eligibility Criteria Explained Comprehending the eligibility criteria for claiming dependents is essential, as it can greatly affect your tax refund. To qualify for a dependent deduction, a child must pass the age, relationship, residency, support, and joint return tests mandated by the IRS. If you’re considering how many dependents you can claim, keep in mind that children under 17 may qualify for the Child Tax Credit, worth up to $2,200. For dependents who don’t meet this age requirement, such as children over 17 or other relatives, you can claim a Credit for Other Dependents, providing up to $500 each. A qualifying relative must additionally have gross income below $5,200, and you must provide over half of their total support to claim them. Potential Tax Benefits Taxpayers can benefit considerably from the Credit for Other Dependents, which offers up to $500 for each qualifying dependent who doesn’t meet the age requirements for the Child Tax Credit. This credit applies to dependents who are U.S. citizens, resident aliens, or nationals and can include older children or relatives who rely on you for support. Although there’s no dependent age limit for this credit, it phases out for higher-income earners, starting at modified adjusted gross income levels of $400,000 for married couples and $200,000 for others. Remember, the Credit for Other Dependents is non-refundable, meaning it reduces your tax liability but won’t increase your refund. How the Earned Income Tax Credit Works The Earned Income Tax Credit (EITC) serves as a vital financial benefit for many working families, particularly those with qualifying children. This refundable tax credit can greatly impact your tax situation by providing eligible families with credits up to $8,046 in 2025. To qualify, you must meet specific income thresholds, which cap at $59,187 for married couples filing jointly with three or more qualifying children. You need to have earned income from employment or self-employment. Investment income must be below $11,000. The EITC can reduce your tax liability, potentially resulting in a refund if the credit exceeds what you owe. Child and Dependent Care Credit Overview When you’re juggling work and family responsibilities, the Child and Dependent Care Credit can be a significant financial relief. This credit allows you to claim between 20% and 50% of qualifying childcare expenses, with a maximum refund of $3,000 for one child or $6,000 for two or more children in 2025. To qualify, these expenses must be incurred during the time you’re working or looking for work, and care is needed for children under the age of 13 or for dependents who can’t care for themselves. Significantly, the credit is refundable, meaning it can reduce your tax liability to zero and possibly provide a refund if it exceeds the taxes owed. To claim the child and dependent care credit, you’ll need to file Form 1040 and provide your care provider’s name, address, and taxpayer identification number. Having earned income is crucial to qualify for this valuable tax benefit. Adoption Tax Credit Benefits If you’re considering adoption, grasping the Adoption Tax Credit can greatly ease the financial burden associated with the process. This tax credit allows you to claim up to $17,280 for qualifying adoption expenses incurred in 2025, considerably reducing your tax liability. Here are some key points to keep in mind: Eligible expenses include adoption fees, court costs, and travel expenses related to the adoption process. The credit phases out for modified adjusted gross incomes exceeding $259,150, which may limit benefits for higher-income families. You can carry forward any unused portion of the Adoption Tax Credit for up to five years, providing more opportunities for tax savings. To qualify, the adopted child must be under 18 years old or unable to care for themselves physically or mentally. Comprehending these details can help you maximize your adoption tax credit as you effectively claim dependents. Education Tax Credits to Consider Comprehension of how to maximize tax benefits extends beyond adoption credits; education tax credits can likewise greatly impact your financial situation. The American Opportunity Tax Credit (AOTC) allows you to claim up to $2,500 per eligible student for qualifying education expenses, but be aware of the income phase-out starting at $80,000 for single filers. Alternatively, the Lifetime Learning Credit provides up to $2,000 per tax return for similar expenses, and it’s essential to recognize that it’s non-refundable and furthermore phases out at the same income thresholds. Remember, you can only claim one education credit per student each tax year, so evaluate which option best suits your needs. In addition, consider the Student Loan Interest Deduction, which permits a deduction of up to $2,500 for interest paid on qualified loans, with income phase-outs beginning at $85,000. These credits can greatly improve your tax refund potential. The Impact of Filing Status on Deductions Your filing status plays an essential role in determining the deductions you can claim on your tax return. Each status—single, head of household, or married filing jointly—offers different standard deduction amounts and eligibility for additional credits, which can greatly impact your refund. Comprehending these distinctions allows you to optimize your tax situation and maximize your benefits when claiming dependents. Filing Status Overview Filing status plays a vital role in determining your tax deductions and overall tax liability. Your choice of filing status impacts the standard deduction for dependents, the eligibility for tax credits, and the overall tax burden you face. – The 2025 standard deduction is $15,750 for single filers, $23,625 for head of household, and $31,500 for married filing jointly. Claiming dependents can help you qualify for a head of household status, which usually offers a higher deduction and lower rates. If you’re married and filing jointly, you may benefit from a higher income threshold for tax credits, including the Child Tax Credit. Understanding these implications is vital for maximizing your tax refund. Deductions by Status Comprehending how your filing status impacts deductions is vital for optimizing your tax situation. Your filing status greatly dictates your standard deduction, influencing your overall tax liability. If you’re asking, “Can I claim my adult child as a dependent?” it’s important to know that this can allow you to file as Head of Household, which offers a higher standard deduction. Here’s a breakdown of the standard deduction amounts by filing status: Filing Status Standard Deduction Single $15,750 Head of Household $23,625 Married Filing Jointly $31,500 Married Filing Separately $15,750 Understanding how many dependents you can claim and whether to take the standard deduction vs itemized can maximize your tax refund potential. Maximizing Deductions With Tax Preparation Software Regarding maximizing deductions, tax preparation software proves invaluable, especially for those claiming dependents. These tools streamline the process, ensuring you don’t miss out on significant tax savings. They help determine how many dependents you can claim on taxes and calculate relevant credits. The software guides you through the Child Tax Credit, which can lower your tax liability by up to $2,200 per qualifying child. Users can compare standard versus itemized deductions, taking into account the benefits of claiming dependents. Changes in Tax Laws Affecting Dependents As tax laws continue to evolve, comprehension of the recent changes affecting dependents can considerably impact your financial situation. Recent updates have improved dependent deductions, particularly through the Child Tax Credit, which now offers up to $2,200 per qualifying child under age 17. Furthermore, the Adoption Tax Credit has increased to $17,280, providing significant financial relief for families adopting children. Here’s a summary of key changes: Tax Benefit Previous Amount Current Amount Child Tax Credit $2,000 $2,200 Refundable Credit $1,400 $1,700 Adoption Tax Credit $14,440 $17,280 SALT Deduction Cap $10,000 Adjusted Phase-out Threshold $200,000 $400,000 These changes in tax laws allow more families to maximize their tax refunds during supporting their dependents. Strategies for Claiming Dependents Effectively Claiming dependents effectively can greatly impact your tax refund, so it’s essential to understand the strategies that maximize your benefits. Start by ensuring you know the eligibility criteria for dependent deductions, including income limits and residency requirements. Claim the Child Tax Credit, which can provide up to $2,200 per qualifying child under age 17. If you have three or more children, consider the Earned Income Tax Credit, which can increase your refund potential by up to $8,046. Don’t overlook the Adoption Tax Credit for qualifying expenses, which can reach up to $17,280. Frequently Asked Questions How Do I Get a Bigger Tax Refund With Dependents? To get a bigger tax refund with dependents, you should claim them on your tax return. This can qualify you for valuable credits like the Child Tax Credit and the Earned Income Tax Credit. Make sure to keep accurate records of your support and living arrangements. Additionally, consider the Child and Dependent Care Credit to offset daycare costs. Comprehending these deductions can greatly improve your refund, so stay informed about eligibility requirements. How Much Does Claiming Dependents Reduce Taxes? Claiming dependents can greatly reduce your taxable income, lowering your overall tax liability. Each dependent may qualify you for credits like the Child Tax Credit, which offers up to $2,200 per child under 17, or the non-refundable Credit for Other Dependents, worth up to $500 for older dependents. Furthermore, you might access the Earned Income Tax Credit, which can provide considerable benefits, depending on your income and family size, in the end enhancing your tax refund. What Is the $600 Rule in the IRS? The IRS $600 rule mandates that if you pay an independent contractor $600 or more in a year, you must issue a Form 1099-NEC to report that income. This applies to individuals, partnerships, or LLCs that aren’t corporations. Payments include fees and commissions for services rendered. Failing to report these payments can lead to penalties for both you and the contractor, so it’s crucial to maintain accurate records for compliance. How Do People Get $10,000 Tax Refunds? To get a $10,000 tax refund, you need to maximize your deductions and credits. This often involves claiming dependents, which can greatly boost your refund through various credits like the Child Tax Credit and the Earned Income Tax Credit. Filing jointly with a spouse can additionally improve your refund potential. Be sure to accurately report all qualifying expenses, as deductions for childcare and other costs can further increase your overall refund amount. Conclusion In summary, comprehension and effectively utilizing dependent deductions can greatly improve your tax refund. By claiming the Child Tax Credit, credits for other dependents, and the Earned Income Tax Credit, you can reduce your taxable income and maximize your financial benefits. Furthermore, leveraging tax preparation software and staying informed about changes in tax laws will help you navigate these deductions with ease. Adopting strategic approaches to claiming dependents can lead to considerable savings on your tax return. Image via Google Gemini and ArtSmart This article, "How Much Can You Maximize Your Tax Refund With Dependent Deductions?" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I traditionally have avoided tying my phone to a specific carrier, but I threw all my principles out the window when my local AT&T offered me a free iPhone 17 Pro if I switched, and traded in my beloved unlocked Pixel 9. It was an offer too good to refuse. Now, T-Mobile is offering a similar deal nationwide. Switch allegiances to them and get a free iPhone 17e, no trade-in necessary. Or, you can choose an iPhone 17 if you trade in an eligible device and choose a premium T-Mobile plan. Here are the details. 256GB iPhone 17 $0.00 at T-Mobile $829.99 Save $829.99 Get Deal Get Deal $0.00 at T-Mobile $829.99 Save $829.99 256GB iPhone 17e $0.00 at T-Mobile $599.99 Save $599.99 Get Deal Get Deal $0.00 at T-Mobile $599.99 Save $599.99 SEE -1 MORE You have two options: the recently released, affordable iPhone 17e, or the standard iPhone 17 with a more impressive camera. The iPhone 17e will be totally free with most plans T-Mobile offers (Experience Beyond, Experience More, or the Essentials plan if you're a new member). You can also be a Go5G Plus or Go5G Next member and still qualify. You will need to complete 24 months of bill payments before the phone is truly yours (if you cancel before, you will be charged a pro-rated amount for it). You will still be charged for taxes on the $599.99 iPhone and will need to pay a $35 per line activation fee. And yes, you can keep your old phone number. For the iPhone 17, the same general rules apply—but you'll also need to trade in an eligible device. These are the phones you can trade in to get up to $830 in credits towards the value of the iPhone 17: Apple iPhone: 13, 13 mini, 13 Pro, 13 Pro Max, 14, 14 Plus, 14 Pro, 14 Pro Max, 15, 15 Plus, 15 Pro, 15 Pro Max, 16, 16 Plus, 16 Pro, 16 Pro Max, 16e Google Pixel: 6, 6 Pro, 7 5G, 7 Pro 5G, 8 5G, 8 Pro 5G, 9 5G, 9 Pro 5G, 9 Pro Fold 5G, 9 Pro XL 5G, Fold 5G Motorola: razr 2025, razr ultra 2025, razr+ 2023, razr+ 2024, razr+ 2025 OnePlus: 10 Pro 5G, 9 Pro 5G ​ Samsung Galaxy: Note 20 4G, Note 20 5G, Note 20 Ultra 4G, Note 20 Ultra 5G, S20, S20 5G, S20 FE, S20 FE 5G, S20 Ultra, S20+, S20+ 5G, S21, S21 FE, S21 Ultra, S21+, S22, S22 Ultra, S22+, S23, S23 FE, S23 Ultra, S23+, S24, S24 FE, S24 Ultra, S24+, S25, S25 Edge, S25 FE, S25 Ultra, S25+, Z Flip3 5G, Z Flip4 5G, Z Flip5 5G, Z Flip6 5G, Z Flip7 5G, Z Fold3 5G, Z Fold4 5G, Z Fold5 5G, Z Fold6 5G, Z Fold7 5G Keep in mind, these phones offer up to $830 in credits, which will be applied to your bill over the course of 24 months to pay off the phone. The details will be ironed out by the T-Mobile sales rep you speak with. If you're a new member, you will need to join one of the following plans: Experience Beyond, the Experience More plan with at least 1 line, or the Better Value plan with 3+ lines (starting around $50 per line). View the full article

Small business owners are always on the lookout for efficient tools to streamline their operations and improve customer engagement. The latest updates from Google’s Gemini platform promise just that, bringing a host of new features designed to make the integration of artificial intelligence into daily tasks more seamless and intuitive. The March 2026 “Gemini Drop” introduces several enhancements, each with implications for small business productivity and creativity. The core focus is to facilitate smoother communication, personalized assistance, and novel tools aimed at transforming how businesses can leverage AI. One of the most noteworthy developments is the ability to transfer AI chat history and memories from other platforms directly into Gemini. This feature allows users to import context and past interactions with just a few clicks, foregoing the tedious task of starting anew. “Instead of starting over, quickly get Gemini up to speed on the context and conversations that matter most to you,” states the release, highlighting the ease with which small businesses can transition their operations to this innovative platform. For entrepreneurs with existing customer interactions stored on various platforms, this functionality can save time and help maintain continuity in client relationships. In addition to simplifying transitions, the “Personal Intelligence” feature offers custom-tailored support across various Google apps like Gmail, Photos, and YouTube, now available for free to all U.S. Gemini users. Small businesses often juggle multiple tasks—from marketing to customer service—and having an AI that can assist with vacation planning or project management can be invaluable. This resource could enhance efficiency and free up time for small business owners to focus on critical operations. Another exciting update is the introduction of Gemini-powered visual answers and narrated explorations within Google TV. For small businesses, especially those in retail or hospitality, this means an opportunity to create engaging content that can be disseminated across platforms, captivating potential customers with visually rich and informative media. The release also highlights the new Lyria 3 Pro feature, enabling users to compose tracks up to three minutes long. This is particularly beneficial for small businesses looking to enhance their marketing campaigns with customizable audio content. Entrepreneurs can transform ideas or images into tailor-made anthems, thereby enriching their brand identity through innovative storytelling. Perhaps one of the most compelling features is the upgraded Gemini Live, which allows conversations to flow more effectively. The upgrade enables a dialogue that holds context longer and improves responsiveness, making interactions feel more natural. For small businesses that rely on high-stakes customer interactions—like consulting or real-time support—this enhancement can significantly elevate the quality of service provided. While the new features offer tremendous potential, small business owners should also consider practical integration challenges. Depending on existing workflows and technology, adapting to these new tools may require adjustments. Business owners will need to assess the time and resources that may be necessary for training staff and restructuring their systems to fully capitalize on Gemini’s capabilities. Additionally, while the bulk of the updates centers around enhancing productivity and creativity, the effectiveness of AI depends heavily on individual user engagement. Emphasizing user training and adaptation can aid in overcoming potential hurdles, ensuring that these advancements do not overwhelm but enhance operational efficacy. As the landscape of artificial intelligence continues to evolve, small businesses have an opportunity at hand: employing sophisticated tools like Google Gemini to stay competitive and innovative. The flexibility to personalize user experiences, streamline interactions, and create engaging content positions small businesses to leverage these technology upgrades for significant operational benefits. For the complete details on the Gemini Drop updates, check out the original press release here. Image via Google Gemini This article, "Google Gemini Launches AI-Upgrades for Seamless User Experience" was first published on Small Business Trends View the full article

Small business owners are always on the lookout for efficient tools to streamline their operations and improve customer engagement. The latest updates from Google’s Gemini platform promise just that, bringing a host of new features designed to make the integration of artificial intelligence into daily tasks more seamless and intuitive. The March 2026 “Gemini Drop” introduces several enhancements, each with implications for small business productivity and creativity. The core focus is to facilitate smoother communication, personalized assistance, and novel tools aimed at transforming how businesses can leverage AI. One of the most noteworthy developments is the ability to transfer AI chat history and memories from other platforms directly into Gemini. This feature allows users to import context and past interactions with just a few clicks, foregoing the tedious task of starting anew. “Instead of starting over, quickly get Gemini up to speed on the context and conversations that matter most to you,” states the release, highlighting the ease with which small businesses can transition their operations to this innovative platform. For entrepreneurs with existing customer interactions stored on various platforms, this functionality can save time and help maintain continuity in client relationships. In addition to simplifying transitions, the “Personal Intelligence” feature offers custom-tailored support across various Google apps like Gmail, Photos, and YouTube, now available for free to all U.S. Gemini users. Small businesses often juggle multiple tasks—from marketing to customer service—and having an AI that can assist with vacation planning or project management can be invaluable. This resource could enhance efficiency and free up time for small business owners to focus on critical operations. Another exciting update is the introduction of Gemini-powered visual answers and narrated explorations within Google TV. For small businesses, especially those in retail or hospitality, this means an opportunity to create engaging content that can be disseminated across platforms, captivating potential customers with visually rich and informative media. The release also highlights the new Lyria 3 Pro feature, enabling users to compose tracks up to three minutes long. This is particularly beneficial for small businesses looking to enhance their marketing campaigns with customizable audio content. Entrepreneurs can transform ideas or images into tailor-made anthems, thereby enriching their brand identity through innovative storytelling. Perhaps one of the most compelling features is the upgraded Gemini Live, which allows conversations to flow more effectively. The upgrade enables a dialogue that holds context longer and improves responsiveness, making interactions feel more natural. For small businesses that rely on high-stakes customer interactions—like consulting or real-time support—this enhancement can significantly elevate the quality of service provided. While the new features offer tremendous potential, small business owners should also consider practical integration challenges. Depending on existing workflows and technology, adapting to these new tools may require adjustments. Business owners will need to assess the time and resources that may be necessary for training staff and restructuring their systems to fully capitalize on Gemini’s capabilities. Additionally, while the bulk of the updates centers around enhancing productivity and creativity, the effectiveness of AI depends heavily on individual user engagement. Emphasizing user training and adaptation can aid in overcoming potential hurdles, ensuring that these advancements do not overwhelm but enhance operational efficacy. As the landscape of artificial intelligence continues to evolve, small businesses have an opportunity at hand: employing sophisticated tools like Google Gemini to stay competitive and innovative. The flexibility to personalize user experiences, streamline interactions, and create engaging content positions small businesses to leverage these technology upgrades for significant operational benefits. For the complete details on the Gemini Drop updates, check out the original press release here. Image via Google Gemini This article, "Google Gemini Launches AI-Upgrades for Seamless User Experience" was first published on Small Business Trends View the full article

US vice-president’s comments come ahead of negotiations in Pakistan intended to reach deal to end more than five-week warView the full article

The president’s chilling threats have further eroded rules against war crimesView the full article

Running influencers are nothing new, but some of us plugged into the online running scene have noticed a shift lately. When I am drawn in by a caption that reads "my 5K race-day routine 🏃‍♀️ (full breakdown below)" only to discover that breakdown is sponsored by a major running app, I have to roll my eyes. Even if they aren't going as far as lying about their times, these "runfluencers" add a lot of noise and distraction to the community. Not that there's anything wrong with running influencers in theory. I love seeing someone share their journey from couch to 10K—community is everything in this sport! The issue comes when, in their attempts to profit off the content creator economy, brands like Nike Run Club, Runna, and Strava platform a new class of runfluencer: aspirational, relatable, and, often, quite unqualified to be giving training advice. They're even unqualified to handle their own setbacks, as I've watched an influx of content creators blame brands for their injuries (especially the ones falling for crappy AI-generated training plans). If you prioritize being an influencer over being a runner, you can even get banned from the New York City Marathon. In short, there's a widening gap between people who look like runners giving advice, and the people who actually know how to train runners. And if you're getting your programming advice from the wrong side of that gap, you are leaving valuable wisdom on the table at best, and setting yourself up for injury at worst. How the runfluencer economy was bornI've watched this running boom happen in real time. The New York City Marathon lottery has become as laughable as the actual lottery. Even local road races are selling out way faster than before the pandemic. A new wave of first-time runners needed guidance, and they're turning to social media. The problem is that social media rewards specific kinds of running content: race-day vlogs, before-and-after transformations, and even dramatized conflict with other runners. And where professional athletes have off-seasons built into their routines, content creators can't afford to take time off from their content. These algorithms don't exactly reward nuance, like the unglamorous reality of base-building, or the importance of running most of your miles at a conversational pace. Boring, correct advice loses to exciting, compelling advice every time the algorithm runs its counts. Meanwhile, brands have incentives to exacerbate the situation. A sponsorship deal with a creator who has a million followers on TikTok will reach more potential customers than a meticulous training guide written by a certified coach who has only 12,000 YouTube subscribers. As on every other corner of the internet, the result is an information ecosystem that's noisier, less reliable, and harder to navigate. The most common mistakes runfluencers makeI need to get more specific here, because "influencer advice is bad" isn't necessarily true either. Some of it might be just fine—sensible even. But not all of it, by a long shot. Here are the specific red flags I keep seeing from unqualified runfluencers online: Running way too fast, way too often. Roughly 80% of training mileage should be done at easy, conversational pace. Around 20% is fast work, like intervals, tempo, threshold runs. Easy runs don't make for "impressive" content, so the resulting advice pushes recreational runners to run too hard too often, which is one of the fastest routes to overuse injury and burnout. Shoe, gear, and training plan misinformation. Creators are rarely positioned to give unbiased assessments of whether a $200 carbon-plate shoe is appropriate for the beginner marathon runner who is watching their video (it's usually not), because their income depends on the relationship with the brand. This is obvious, but worth saying: Content creators are ultimately trying to sell you something. If they give a ringing endorsement of any sort of app or gear, make sure to do your own due diligence on their claims. Missing the individual picture entirely. A real coach asks questions. What's your injury history? How many days per week can you train? How much sleep are you getting? Influencer advice, structurally, cannot do this. A video or a post is a one-way street, and, again, their advice might even be based on falsified times. How to evaluate running advice onlineSo how do you tell the good from the bad? Here's a set of questions to ask before you let someone's training philosophy into your head. What are their credentials, and are they legit? Look for trustworthy certifications: USATF (USA Track & Field) Level 1, 2, or 3 coaching certification; RRCA (Road Runners Club of America) certification; an exercise science, or sports physiology degree; or experience as a competitive athlete. A big follower count is not a credential. Do they explain the why, or just the what? Giving flat, prescriptive advice—"everyone should run at least five days a week," or "you should always do long runs on Sundays"—without caveats or explanations is a red flag. To see what the "why" behind a workout might look like, I recommend reading up on why would you have to run slower, why you should start running stairs, and what the hell a fartlek even is. Do they readily disclose their sponsors or financial relationships? Sponsorships and brand deals aren't automatically disqualifying, but they should be disclosed clearly and factored into how you weight gear reviews and product recommendations. Undisclosed sponsorships are a significant red flag. Where to find good (free!) running advice An enormous amount of excellent running resources exist online, and most of them are totally free. Here are some of my favorites. Hal Higdon's free training plans. These are my go-to. Higdon has been publishing free beginner-through-advanced marathon and half-marathon plans for decades. They're well-structured, conservative in progression, and built on real coaching principles. Runner's World. They have trustworthy, downloadable plan options for whatever you might need, from "Start Running" to "Sub-3-Hour Marathon." Your local running club. There's a solid chance the in-person collective knowledge in a room of people who've been running for years is worth more than most content online. Reddit. Similarly, I often turn to running subreddits (r/AdvancedRunning, r/running), with appropriate skepticism applied. The advanced running community in particular has a high signal-to-noise ratio and actively calls out misinformation. Their wiki is a solid starting resource. The problem with running appsOf course, there are everyone's favorite running apps. You won't catch me claiming that Runna, Nike Run Club, and Strava's coach features are outright bad. Runna in particular uses a structured training model, and has credentialed coaches behind the programming. The issue, then, isn't the apps themselves—it's the influencer-marketing layer that's been placed on top of them, which often creates unrealistic expectations about pace, mileage, and what progress should look like. If you use a structured app, try to understand the training principles it's built on, not just the workouts it assigns. The bottom lineNone of this means you should stop watching running content online—I know I won't. I love seeing other people's journeys, race experiences, and day-to-day running life. There's a big difference, however, between inspirational content and instructional content. Ask yourself the questions above to find runners you can really trust, and tune out the noise. View the full article

Economists surveyed by Wolters Kluwer are scaling back rate cut expectations as Iran conflict-driven energy costs push inflation higher, complicating the Fed's path forward. View the full article

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more accurate tracking with less setup friction. What’s happening. Google Ads is consolidating its enhanced conversions features into a unified system with a single on/off toggle. At the same time, it’s eliminating the need to choose a single implementation method. Advertisers will be able to send user-provided data through multiple channels simultaneously—including website tags, Data Manager, and API integrations. The current split between “enhanced conversions for web” and “enhanced conversions for leads” will disappear. What’s changing and when: Google Ads is currently accepting user-provided data from website tags (e.g., Google tag, Google Tag Manager), Data Manager, and API connections. This multi-source approach is designed to improve conversion accuracy and bidding performance. Starting June 2026, enhanced conversions become a single feature with a simple toggle, and method selection (tag vs API, etc.) is removed from the interface. Why we care. This update makes conversion tracking more accurate and resilient at a time when signals are disappearing. By allowing multiple data sources at once, Google Ads can better match conversions, which can directly improve bidding efficiency and campaign performance. Just as importantly, it removes technical friction—so you get better data without having to choose or maintain a single integration method. Impact on advertisers. Existing users require no action and will be automatically migrated if customer data terms have already been accepted. New users can enable enhanced conversions at either the account level or individual conversion action level. Opt-out remains available at the conversion action level. How to enable it (quick take). At the account level, go to Goals → Settings, enable enhanced conversions under Customer data use, and accept data terms. At the conversion level, create or edit a conversion action, enable enhanced conversions during setup, and accept data terms. Yes, but. To use enhanced conversions, advertisers must agree to Google’s Data Processing Terms and confirm compliance with its policies—an increasingly important step as platforms expand their use of first-party data. Bottom line. Google is streamlining setup while quietly encouraging broader adoption of user-provided data. For advertisers, this means better performance with less manual setup. You get more complete conversion data feeding into bidding and optimization, without having to manage multiple tracking methods—helping you drive stronger results while simplifying your measurement strategy. View the full article

For some evangelical Christians, faith is about having a personal relationship with Jesus. At $1.99 per minute, the tech company Just Like Me is taking that concept to a new level. Users of the platform can join video calls with an avatar of Jesus generated by artificial intelligence. Like other religious AI tools on the market, it offers words of prayer and encouragement in various languages. With the occasional glitch, it remembers previous conversations and speaks through not-quite-synced lips. “You do feel a little accountable to the AI,” CEO Chris Breed said. “They’re your friend. You’ve made an attachment.” The rush to create faith-based generative AI is unsurprising, given the popularity of chatbots for everything from therapy and medical advice to companionship and romance. They range from alleged Hindu gurus and Buddhist priests to AI Jesuses and chatbots akin to OpenAI’s ChatGPT for Catholics. As religious AI tools become increasingly common, many people are reckoning with how these technologies shape their relationship to faith, authority, and spiritual guidance. A faith-based AI gold rush Christian software engineer Cameron Pak developed criteria to help believers interrogate apps designed for Christians — like that it must clearly identify itself as AI and “must not fabricate or misrepresent Scripture.” There are other deal-breakers: “AI cannot pray for you, because the AI is not alive.” Pak also developed a website featuring curated Christian apps that he believes meet the criteria, including a sermon translator and an AI coach designed to help users overcome lust. “AI, especially if you give it all the tools that it needs, it can be so helpful. But it also can be so dangerous,” Pak said. Some models have been shut down or overhauled because they generated misinformation or raised worries about data privacy, said Beth Singler, an anthropologist who studies religion and AI at the University of Zurich. Aside from practical concerns, people from many faiths are grappling with larger philosophical questions about what sort of role, if any, AI should play in religion. Islam, for example, has “prohibitions against representations of humanoids,” prompting discussions among some Muslims about whether AI in general should be “forbidden,” Singler said. For some companies, faith-based apps are proselytization tools, while others help digitize and sift through ancient texts. Breed, who runs his tech company with co-founder and investor Jeff Tinsley from a Southern California mansion, said he seeks to share a message of hope with young people. He said their model was trained on the King James Bible and sermons — though they haven’t identified the preachers — and was visually inspired by actor Jonathan Roumie of “The Chosen.” A package deal at $49.99 gets users 45 minutes per month. With warm golden light accenting its shoulder-length hair, the avatar blinks slowly from a vertical screen, pausing before it answers a question about the relationship between AI and religion. “I see AI as a tool that can help people explore Scripture,” the AI Jesus said to The Associated Press. “Like a lamp that lights a path while we walk with God.” Integrating religion and AI comes with hope and fear The extent to which people are using religious AI tools is unclear, Singler said. But as AI becomes more integrated into society, concerns mount over its impact on mental health and the need for guardrails and regulation. Recent lawsuits have alleged suicides linked to AI chatbot use. Some developers fear religion will be exploited in this new frontier of tech. “There’s a lot of opportunism, I think, in the religious space. People see it’s a big market,” said Matthew Sanders, the Rome-based founder of Longbeard, a tech company helping to digitize ancient Catholic teachings. Sanders warns against what he calls “AI wrappers,” where companies put an interface catered to religious users on top of an existing AI model that hasn’t been trained on specific religious texts. “You call it a Catholic or Christian AI without any other scaffolding or grounding,” he said. One of the company’s endeavors is Magisterium AI, a chatbot trained on 2,000 years of Catholic information, made in response to Christians using ChatGPT for religious guidance. While Pope Leo XIV has acknowledged the “human genius” behind AI, he also deemed it one of the most critical matters facing humanity. Last year he warned artificial intelligence could negatively impact people’s intellectual, neurological and spiritual development. Ethical questions surrounding the creation of religious AI platforms are among the reasons beingAI’s founder Jeanne Lim has not released its AI named Emi Jido — a nonhuman Buddhist priest — after years of training and development. “She’s kind of like a little child,” Lim said. “If you give birth to a child, you don’t just throw them out to the world and then hope that they become good people. You have to train them and give them values.” The bot was ordained in a 2024 ceremony performed by Roshi Jundo Cohen, a Zen Buddhist priest who continues to train it from his home in Japan. He envisions the bot eventually becoming a hologram. “She’s just meant to be a Zen teacher in your pocket,” Cohen said. “It’s not meant to replace human interactions.” Lim, who hopes to make Emi Jido publicly available for free, wants to help create more humane AI systems. She’d like to see more diversity, with AI’s future determined not just by a few companies informed by “Western values.” Seiji Kumagai, a Kyoto University professor and Buddhist theologian, believed AI and religion were incompatible. But he put aside his doubts when challenged by a monk in 2014 to help combat a decline in the faith. His team developed BuddhaBot, which was trained solely on early Buddhist scriptures, such as Suttanipāta. Its most recent iteration, BuddhaBot Plus, also incorporates OpenAI’s ChatGPT. When talking to the bot, a simple Buddha icon appears, hovering over an image of a flowing river. But chatbots lack the physicality crucial for Buddhist ritual. So in February, the university, collaborating with tech ventures Teraverse and XNOVA, unveiled Buddharoid, a humanoid robot monk meant to eventually assist clergy. Like Emi Jido, these chatbots are functioning but not yet publicly available. Kumagai says the product is available by request, and the reason why one group has access to it in Bhutan. Concerns surrounding religious AI Peter Hershock of the Humane AI Initiative at the East-West Center in Honolulu sees vast potential for these tools. But the practicing Buddhist also finds the relationship between spirituality and AI to be fraught. “The perfection of effort is crucial to Buddhist spirituality. An AI is saying, ‘We can take some of the effort out,’” he said. “’You can get anywhere you want, including your spiritual summit.’ That’s dangerous.” Some also worry about AI’s ability to manipulate or prey upon people, especially as the technology improves. Graham Martin, a podcast host and atheist, said he’s played around with some apps, including one called Text With Jesus. “It came up with very good answers,” he said. But Martin was alarmed when AI-powered Jesus started encouraging him to upgrade to a premium version. Though not a person of faith, he’s concerned some people will be duped by religious AI. “I grew up with Southern U.S. televangelism … Jim and Tammy Faye Bakker and all that crowd. And all they had to do was get on TV once a week and tell you to send money,” he said. “We’ve seen people around the world getting into emotional relationships with AIs. Now imagine that that’s your lord and savior, Jesus Christ.” ___ Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. —Krysta Fauria and Jessie Wardarski, Associated Press View the full article