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Bloomberg interviews Big 4 Transparency founder Dominic Piscopo. By CPA Trendlines Go PRO for members-only access to more Dominic Piscopo. View the full article

Internships, leadership roles, and networking accelerate success for accounting students...Plus 20 Key Takeaways! Student-Led Conversations With Chayton Farlee Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Internships, leadership roles, and networking accelerate success for accounting students...Plus 20 Key Takeaways! Student-Led Conversations With Chayton Farlee Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity and expands your options. In this article, I’ll cover some of my favorite marketing prompts for ad campaigns. Use these suggestions to spark ideas for your own prompts. Why use prompts for online ads? Prompts quickly give you a range of ad elements — triggers, emotions, actions, and audiences. You can often repurpose prompt outputs across channels and initiatives — ads, email, landing pages, social media, and offers. When you get closer to optimal campaigns from the start, you save cycles. That’s especially useful for lower-budget efforts that take longer to generate feedback. The prompts themselves matter. You need to ask strong questions to get useful output from large language models (LLMs). Feeling stumped? Ask AI tools which prompts they recommend for your situation. Or use mine. Here are several prompts I use for online ads. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Emotional trigger prompt Purchases are often emotional, so it helps to understand your buyers’ emotions. Use this prompt: “What are the top emotional triggers that would make X audience buy Y product?” For example, I asked which three emotional triggers would make parents buy math learning software for their kids. The LLM identified key triggers and provided hooks and language with scarcity and urgency: Fear of falling behind: Anxiety and a protective instinct. Example: “Make sure your child never falls behind in math.” Desire to give kids a competitive advantage: Ambition and pride. Example: “Give your kid the math skills top students develop years ahead.” Relief from homework stress at home: Relief and peace of mind. Example: “No more math homework battles at home.” Purchase intent prompt Ask these questions to understand who is ready to buy your product or service: Who is most likely to buy immediately? Who needs convincing? Who will never buy? To avoid wasted ad spend, focus on audiences likely to purchase and avoid those who won’t. Keep asking which audiences are most likely to convert. Use the LLM’s rationale for more specific inputs for your ads. In the math software example, the LLM suggested parents of kids struggling in math would convert best, citing high urgency and low friction. The second-best group was homeschooling parents, who are motivated because they manage the full curriculum. We were already targeting parents of kids struggling in math, but hadn’t considered homeschooling parents. From there, it was easy to create ads and test whether that audience drove conversions. Get the newsletter search marketers rely on. See terms. Overcoming objections prompt Overcoming objections is key to making sales. Ask for three to five objections someone might have to buying your product. In the math software example, the LLM identified these objections: My child already has too much screen time Will this actually improve my child’s math skills? It’s too expensive Then write a persuasive rebuttal for each using logic, emotion, and proof. For “it’s too expensive,” you could use: Logic: “Less than the cost of a tutor.” This sets a higher anchor, making the price feel more reasonable without calling it inexpensive. Emotion: “Don’t let your kids fall behind in math.” Proof: “80% of students improve by one letter grade in two months.” Psychological profile prompt Ask an LLM for a detailed psychological profile of your ideal customer. Use questions like: What are your ideal customer’s fears? What are your ideal customer’s frustrations? What do your ideal customers envy? What do they pretend doesn’t bother them? What keeps them up at night? In the math software example, I asked: “What or who do my ideal customers envy?” One answer suggested parents envy kids in enrichment programs or advanced classes, reflecting a desire for future opportunities. A message for this target audience: “Help your child stay ahead instead of playing catchup.” The lifetime value prompt To thrive long term, focus on customer lifetime value (LTV), not one-and-done sales. Ask questions like: Why might your customers stay longer? Why might your customers buy more? What retention strategies work best? For a higher-end furniture brand, we expanded these into a short playbook to increase LTV. The LLM grouped ideas under: “Shift from a transactional relationship to a long-term design partner.” For example, it suggested segmenting your customer base and using direct mail for your highest-potential group (sending a lookbook). It’s unexpected and sounds old-school, but the potential for higher LTV than broad, generic mailings makes it worth testing. Your clients value clear priorities and strategic thinking, not just execution. We value that AI tools can support strategy, not just tactics. Fix lagging average order value prompt When performance lags, it’s easy to ask broad questions about metrics like return on ad spend (ROAS). But that’s what everyone else does, and it often leads to generic checklists. We deal with overlap between B2C and B2B search queries. Focusing on B2B users isn’t always easy, but it’s critical for acquiring high-value, long-term customers. We noticed a likely driver of a B2B materials client’s lagging ROAS: average order value (AOV), shown in Google Ads as Value/Conv., had declined. Smart Bidding had shifted toward high-converting but lower-quality sessions, hurting performance. We asked an LLM to help diagnose and correct the issue. Using Ads Advisor (Gemini) in Google Ads, the first response focused on trivial consumer use cases, like holiday themes. After refining the prompt, it returned more targeted, actionable suggestions, saving significant time. We leaned further into audience targeting, using value rules to emphasize specific Google audience segments and first-party audiences. AOV increased. This didn’t guarantee higher order values, but it refocused spend on B2B intent and reduced low-priority consumer purchases. Other business metrics also improved, moving toward growth and profitability. Better prompts lead to better campaigns Start simple — test one or two of these prompts in your next campaign, refine the outputs, and build from there. Over time, you’ll develop a repeatable system that turns AI from a novelty into a core part of your marketing workflow. View the full article

One of our favorite meme stocks is up more than 9%, but this time it’s for legit business reasons. BlackBerry Limited (NYSE: BB) saw its shares sharply rise Thursday morning following the release of its 2026 fourth-quarter and fiscal year results. The stock has previously been volatile due to BlackBerry’s place in the meme stock craze a few years ago. The Canadian company, once a leader in the mobile phone industry, reported $156 million in revenue for quarter four, a 10% increase year-over-year (YOY). Its adjusted net income also rose by a whopping 92% YOY. On a year-long scale, BlackBerry saw its revenue reach $549.1 million, a 3% jump YOY. “We are no longer a company in transition” The successful report follows a dedicated turn around for BlackBerry focused on strengthening its cyber security and embedded software system divisions. “Since our leadership transition in 2023, we have been focused on a clear goal: to transform BlackBerry into a profitable growth company. Our performance this quarter and over the past year demonstrates that we are delivering,” BlackBerry CEO John J. Giamatteo said in a release. Giamatteo continued: “We are no longer a company in transition. We are a growth company with a proven track record of execution, and we are well positioned for the path ahead.” A significant portion of that growth comes from QNX, the division focused on embedding secure real-time operating systems in everything from cars to robotics. BlackBerry claims that QNX technology is in over 275 million vehicles across the globe. In the fourth quarter of 2026, QNX reached record revenue of $78.7 million—a 20% jump YOY. Notably, BlackBerry has long discontinued sales of its classic mobile phones, though Gen Z might just bring them back. View the full article

An individual business, often known as a sole proprietorship, is a simple and flexible way to start your own venture. You’ll need to identify a viable business idea and understand your target market. Although formal registration isn’t always necessary, certain steps like obtaining local licenses or registering a fictitious business name might be required. Effective financial management is essential, as you’ll report income on your personal tax return. But what else do you need to guarantee your success? Key Takeaways An individual business, or sole proprietorship, is owned and operated by one person with complete control and responsibility for the business. Unlimited liability means personal assets are at risk for business debts, making financial record-keeping essential. Register a fictitious business name (DBA) if using one, and check local licensing requirements before starting operations. Develop a detailed business plan outlining market analysis, goals, and financial projections to guide your business strategy. Utilize resources like the SBA for counseling, funding options, and networking opportunities to support your business journey. Definition of an Individual Business An individual business, often called a sole proprietorship, is a straightforward business structure owned and operated by one person. This type of business doesn’t require formal registration or incorporation, meaning you’re directly responsible for all aspects of it. You’ll receive all profits generated, but you’ll likewise bear personal liability for any debts or legal issues that arise. Establishing your individual business is simple; it qualifies as a sole proprietorship as soon as you start operating alone, even though you may need local business licenses. Unlike partnership companies that involve multiple owners, an individual business allows you complete control over decision-making and tax reporting. Nevertheless, this structure may pose challenges regarding raising capital or attracting investors because of personal liability concerns. Comprehending this business info is essential for anyone considering entering the entrepreneurial world as a sole owner. Characteristics of an Individual Business When you start an individual business, you’re stepping into a structure known as a sole proprietorship, which is remarkably simple to set up. As the sole owner, you’ll enjoy all the profits, but you’ll likewise be personally responsible for any debts the business incurs, meaning your personal assets could be at risk. This straightforward setup requires little paperwork and allows you to report your earnings directly on your personal tax return, making it an appealing option for many entrepreneurs. Business Structure Simplicity One significant advantage of starting an individual business, or sole proprietorship, lies in its simplicity as a business structure. This type of business allows you to own and operate without the need for formal registration or incorporation. In fact, sole proprietorships are automatically recognized when you begin conducting business, making them incredibly easy and cost-effective to establish. You maintain complete control over decision-making and keep all profits, which simplifies your financial management. Moreover, this structure typically requires minimal paperwork and ongoing state requirements, further easing the management process. During these benefits are appealing, it’s important to remember the potential risks involved, as personal liability for business debts falls solely on you, which can pose significant challenges down the line. Owner Responsibilities and Liabilities Starting an individual business offers many benefits; it furthermore comes with significant responsibilities and liabilities that you must understand. As a sole proprietor, you’re personally liable for all debts and obligations, risking your personal assets if the business fails. Though you enjoy complete control over decisions and profits, you likewise bear all losses and legal liabilities. Remember to register your business name with the county clerk if using a fictitious name and obtain necessary licenses. Responsibility Details Liability Unlimited liability for business debts Decision-Making Full control over operations and strategies Business Registration Required if using a DBA Tax Reporting Report profits and losses on Schedule C Identifying a Viable Business Idea Identifying a viable business idea is fundamental for any entrepreneur looking to establish a successful venture. Start by pinpointing unmet consumer needs or problems within your target market. Conduct thorough market research to validate your concept, guaranteeing there’s real demand. Your personal passion or expertise can likewise improve your idea’s likelihood of success, as it allows for a genuine connection with your audience. To refine your business concept, consider conducting surveys and interviews with potential customers; this will yield valuable insights into their preferences. Analyzing demographic information and market trends is vital for grasping your target audience, which helps tailor your products or services to their specific needs. Creating a Detailed Business Plan Creating a detailed business plan is essential for setting clear business goals and comprehending your market. You’ll need to outline your market analysis, which helps identify potential customers and competitors, and include an overview of your financial projections to showcase your business’s potential. Define Your Business Goals Clear objectives are fundamental to traversing the entrepreneurial environment, and defining your business goals is a crucial step in developing a detailed business plan. Your goals should encompass various aspects, such as your value proposition, marketing strategies, and financial projections. A well-crafted business plan not only guides your operations but likewise helps secure financing, as noted by the U.S. Small Business Administration (SBA). Regularly updating this plan allows you to adapt to market changes and measure progress. Utilizing SBA templates can simplify the creation process and guarantee clarity. Key Components Importance Value Proposition Defines what makes your business unique Marketing Plan Outlines how you’ll reach your audience Financial Projections Helps estimate future revenues and costs Outline Market Analysis To effectively navigate the competitive terrain of your industry, conducting a thorough market analysis is crucial. Start by identifying your target customers and comprehending their needs, which will help refine your business strategy. Your business plan should include a market analysis section that outlines the market size, growth potential, and relevant trends. Utilize tools like SWOT analysis to evaluate your strengths, weaknesses, opportunities, and threats within the market. Incorporate demographic and psychographic data to create accurate customer profiles that will guide your marketing and product development strategies. Finally, regularly update your market analysis to adapt to changing market conditions and consumer preferences, ensuring your business remains relevant and competitive in the long run. Financial Projections Overview Even though financial projections might seem intimidating at first, they’re vital for grasping your business’s future financial health. These projections forecast expected revenues, expenses, and profitability over three to five years. To create accurate financial projections, include detailed income statements, cash flow statements, and balance sheets for an all-encompassing view. You can use the top-down approach, which estimates revenues based on market size, or the bottom-up approach, which starts with specific sales forecasts. It’s fundamental to base your projections on thorough market research, realistic assumptions, and a clear comprehension of pricing strategies and costs. Regularly revisiting and updating your financial projections allows you to adapt to market changes and make informed decisions about funding and growth strategies. Registering Your Business When you’re starting an individual business, often referred to as a sole proprietorship, you may not need to take formal steps to register it. Your business is automatically registered when you begin operating as the sole owner. Nevertheless, you should check local requirements for business licenses and permits to verify compliance. If you plan to use a fictitious name, you’ll need to register a DBA (Doing Business As) to operate legally under that name. Here’s a quick reference table for your registration considerations: Requirement Details Action Needed Automatic Registration No formal steps needed for sole owner Start conducting business DBA Registration Required if using a fictitious name Register with local authority EIN Needed only if hiring employees Obtain from IRS after registration Obtaining Necessary Licenses and Permits When you start your individual business, grasping the necessary licenses and permits is essential for compliance with local regulations. You’ll need to research what’s required for your specific industry, as some businesses may need a general license, whereas others, like food service, often require additional permits. Don’t forget to check with local authorities and the Small Business Administration to make sure you’re meeting all requirements and avoiding potential penalties. Local Regulations Compliance Starting an individual business requires careful attention to local regulations, especially regarding obtaining the necessary licenses and permits. To guarantee compliance, follow these steps: Research the specific licenses and permits mandated by local, state, and federal authorities. Visit your county clerk’s office or city hall to obtain a business license, which varies based on your business type. Check if your home-based business needs a home occupation permit to meet zoning laws. Identify any industry-specific licenses, like health permits for food businesses or professional licenses for service providers. Neglecting to secure these vital licenses and permits can lead to fines, business closure, or legal issues, making thorough research imperative before launching your venture. Required Business Licenses To operate your individual business legally, obtaining the necessary licenses and permits is a fundamental step. First, research the specific requirements for your industry and location, as regulations can vary widely. Most businesses need a general business license, but you may additionally require additional permits, such as health permits for food services or professional licenses for certain trades. Check with local government offices, like the county clerk or city hall, to guarantee you meet zoning ordinances. If your business involves federal regulations, such as alcohol or firearms, you’ll need federal licenses too. Finally, if you’re using a name different from your legal name, consider registering a “Doing Business As” (DBA) name, which may require a fictitious name permit. Setting Up a Dedicated Bank Account Establishing a dedicated bank account for your business is essential, as it not just separates your personal and business finances but likewise simplifies the tracking of income and expenses for tax purposes. Here’s how to set it up effectively: Gather Documentation: You’ll need your business formation documents, Employer Identification Number (EIN), and a valid ID. Choose the Right Bank: Look for banks that offer features designed for small businesses, such as low fees and online banking. Open the Account: Visit the bank in person or online, and provide the necessary documentation to open your account. Maintain Professionalism: A dedicated bank account improves your professional image and builds credibility with clients and vendors. Understanding Your Tax Responsibilities Comprehending your tax responsibilities is vital for maintaining compliance and ensuring the financial health of your business. As a sole proprietor, you’ll report your business income on your personal tax return using Schedule C, which simplifies tax reporting. If your net earnings exceed $400, you’re responsible for paying self-employment taxes, which fund Social Security and Medicare. Depending on your location, you may additionally need to comply with state and local tax filings, such as sales tax, which varies by state. If you have employees, you must obtain an Employer Identification Number (EIN) from the IRS and withhold federal income taxes along with Social Security and Medicare taxes from their paychecks. Understanding and tracking your tax obligations is imperative; failure to comply can lead to penalties and interest. This highlights the importance of maintaining accurate financial records to safeguard your business’s future. Choosing a Business Structure After comprehending your tax responsibilities, it’s important to contemplate the structure of your business. The simplest option is a sole proprietorship, which requires no formal registration and automatically designates you as the business entity. Nevertheless, although you enjoy full control and profits, you’re likewise personally liable for all debts, risking your personal assets. Consider these options when choosing a structure: Sole Proprietorship: Easy setup, minimal paperwork, but limited growth potential. Limited Liability Company (LLC): Offers liability protection, separating personal and business assets, ideal for growing businesses. Partnership: Involves two or more people sharing profits, responsibilities, and liabilities. Corporation: More complex, provides liability protection, and can attract investors but requires extensive paperwork. Understanding local and state requirements for licenses and permits is essential for compliance, regardless of the structure you choose. Establishing an Effective Marketing Strategy To effectively reach your target audience, it’s crucial to develop a thorough marketing strategy that addresses their specific needs and preferences. Start by conducting market research to understand your audience better. Utilize digital channels like social media, email marketing, and SEO to engage potential customers. A strong brand identity, complete with a memorable logo and consistent messaging, will help you establish trust and recognition. Implement a content marketing strategy that provides valuable information addressing customer pain points. This not merely improves your authority but likewise drives organic traffic to your website. Finally, regularly analyze your marketing performance metrics, such as conversion rates and engagement levels, to refine your strategy. Use the table below to encapsulate key components of an effective marketing strategy: Strategy Component Action Items Market Research Identify target audience needs Digital Marketing Leverage social media and SEO Brand Identity Create logo and consistent messaging Content Marketing Produce valuable, informative content Managing Finances and Record Keeping Managing your business finances and maintaining accurate records is crucial for long-term success, especially since it helps you keep personal and business expenses separate. Here are key steps to guarantee effective financial management: Open a separate business American Express account to clearly distinguish between personal and business funds, simplifying tax reporting. Utilize accounting software to minimize errors in record-keeping, enhancing operational efficiency and allowing you to focus on growth. Keep detailed records of all income and expenses to track financial performance, which is critical for tax compliance, especially when reporting profits on Schedule C. Establish a consistent bookkeeping routine, either manually or with automated systems, to make certain your financial records are up-to-date and accurate for informed decision-making. Regularly reviewing financial statements, like profit and loss statements, will provide insights into your business performance, helping you make informed financial strategies. Tips for Success as a Solo Entrepreneur Steering through the world as a solo entrepreneur comes with unique challenges and rewards, and adopting effective strategies can greatly improve your chances of success. Start by embracing networking opportunities; attend SBA events to connect with fellow business owners. This helps combat feelings of isolation and nurtures a supportive community. Set clear long-term business goals as you establish quarterly objectives, which will keep you focused and accountable. Prioritize time management by limiting distractions and concentrating on significant projects to maximize your productivity. Leverage accounting software and CRM systems to streamline financial management and automate tasks, enhancing your operational efficiency. When demands exceed your capacity as a one-person operation, consider hiring freelancers or utilizing automation tools to manage your workload effectively. Resources for Individual Business Owners Resources for individual business owners are abundant and can greatly contribute to your entrepreneurial path. Leveraging these resources can improve your chances of success. Here are some key options you should consider: SBA Counseling and Training: The U.S. Small Business Administration (SBA) offers free or low-cost counseling and training services customized for individual entrepreneurs. Business Plan Templates: Access templates and guides to help you craft a solid business plan, which is crucial for securing financing and making informed decisions. Funding Options: Explore various funding avenues, including microloans, crowdfunding, and specialized programs for women, minorities, and veterans. Local Support Networks: Connect with other entrepreneurs through the SBA’s partner network for mentorship and advice. For personalized assistance, don’t hesitate to reach out to the SBA’s Answer Desk at 1-800-827-5722. Frequently Asked Questions How to Start an Individual Business? To start an individual business, first, create a detailed business plan outlining your goals and strategies. Choose a sole proprietorship for simplicity, register your business name, and guarantee you have the necessary licenses. Open a separate bank account to manage finances, keeping business and personal expenses distinct. If you plan to hire employees, apply for an Employer Identification Number (EIN) to streamline tax obligations and guarantee compliance with IRS regulations. What Business Can Make $10,000 a Month? You can achieve $10,000 a month through various business models. Service-based businesses like digital marketing agencies thrive by attracting clients and charging premium rates. E-commerce stores selling high-demand products on platforms like Shopify can likewise reach this target with effective marketing. Subscription box services create recurring revenue by curating niche products for loyal customers, whereas skilled freelancers in graphic design or web development can earn considerably by managing multiple projects. What Is an Individual Business? An individual business is a sole proprietorship, owned and operated by you, with no legal distinction between you and your business. This means you keep all profits but additionally bear full responsibility for debts and liabilities. Starting one requires minimal paperwork, as it’s automatically designated upon beginning operations. Although you don’t need to register with the state, local licenses or permits may be necessary, depending on your industry and location. What’s the Difference Between LLC and Individual? An LLC, or Limited Liability Company, offers personal liability protection, meaning your assets are typically safe from business debts. Conversely, an individual business, or sole proprietorship, doesn’t provide this protection, and you’re personally liable for all obligations. LLCs require more formalities, like filing articles of organization, whereas individual businesses can start immediately with minimal setup. Taxation similarly differs; LLCs can choose their tax structure, whereas individual businesses report income on personal tax returns. Conclusion Starting an individual business can be a rewarding venture if approached methodically. By comprehending the characteristics of a sole proprietorship, identifying a viable business idea, and creating a solid business plan, you set a strong foundation. Don’t forget to register your business name and comply with local regulations. Effective financial management and marketing strategies are essential for success. With dedication and careful planning, you can navigate the challenges of entrepreneurship and build a thriving business. Image via Google Gemini and ArtSmart This article, "What Is an Individual Business and How to Start One?" was first published on Small Business Trends View the full article

Creating an LLC in North Carolina involves several vital steps that guarantee your business is legally compliant. First, you’ll need to choose a unique business name that meets state regulations. Next, appoint a registered agent to handle legal documents on your behalf. After filing the Articles of Organization and obtaining an Employer Identification Number (EIN), you should consider registering for state taxes. Comprehending these steps is significant, and there’s more to explore about the intricacies of each process. Key Takeaways Choose a unique name for your LLC, including “Limited Liability Company” or “LLC,” and perform a business name search in North Carolina. Appoint a registered agent with a physical address in North Carolina to handle legal documents during business hours. File your Articles of Organization online or by mail with a $125 fee, including the LLC name and registered agent information. Draft an operating agreement to outline management structures and responsibilities, which can help prevent conflicts among members. Obtain an EIN from the IRS for tax identification, and register for state taxes with the North Carolina Department of Revenue after receiving it. Choose a Unique Business Name Choosing a unique business name is a vital first step in forming your LLC in North Carolina. Your name must include “Limited Liability Company,” “LLC,” or an acceptable abbreviation to meet state requirements. It’s important to make certain your chosen name is distinguishable from other registered business names, so you should perform an nc business search through the Secretary of State’s Business Search portal. Be aware that using certain terms, like “bank” or “insurance,” requires state approval. If you want to keep your name secure during the time you finalize registration, consider reserving it for 120 days by paying a $30 fee. Finally, if you plan to operate under a different name, filing for a DBA (Doing Business As) is advisable for branding purposes. Appoint a Registered Agent When forming your LLC in North Carolina, appointing a registered agent is a crucial step that shouldn’t be overlooked. A registered agent is required for all LLCs to handle legal documents and service of process, ensuring compliance with state laws. Your registered agent must have a physical address in North Carolina and be available during regular business hours to receive important communications. If you’re an out-of-state business, you can appoint a registered agent with a physical office in North Carolina to meet this requirement. Registered agent services typically cost between $100 and $300 per year, but you can likewise self-appoint if you meet the residency criteria. File Articles of Organization After you’ve appointed a registered agent for your LLC, the next step involves filing your Articles of Organization with the state. You’ll need to submit the required form, which includes your LLC name, principal office address, and registered agent information. The filing fee is $125, and you can file articles of organization either online or via mail. Method Processing Time Online 3-5 business days Mail Longer than online Fee $125 Cover Sheet Required Confirmation Sent after approval Ensure you include a cover sheet to facilitate proper processing. Upon approval, you’ll receive a confirmation cover letter and stamped copies for your records. Draft an Operating Agreement Although creating an LLC in North Carolina is a straightforward process, drafting an operating agreement is a vital step that shouldn’t be overlooked. Even though it isn’t legally required, this document defines your management structure and ownership responsibilities, making it critical for preventing conflicts among members. An operating agreement typically includes provisions for decision-making, profit sharing, and the process for adding or removing members, especially important for multi-member LLCs. Moreover, banks and financial institutions often require an operating agreement when opening business accounts or securing loans, making it practically necessary. You can easily find free templates online to help you draft an operating agreement for your North Carolina LLC, simplifying the preparation process. Obtain an Employer Identification Number (EIN) Obtaining an Employer Identification Number (EIN) is an important step for your newly formed LLC in North Carolina. This number serves as a unique identifier for your business, similar to a social security number. To obtain an Employer Identification Number (EIN), you can complete the application online through the IRS website, which typically takes about 10 minutes for approval. There’s no filing fee involved, making it a cost-effective measure in establishing your North Carolina limited liability company. An EIN is vital for various functions, including tax payments, filing returns, and opening a business bank account. If you’re an international applicant without a Social Security number, simply write “foreign” on the application form SS-4 to apply. Register for State Taxes Once you’ve obtained your Employer Identification Number (EIN), the next step is to register for state taxes with the North Carolina Department of Revenue. This registration guarantees compliance with state tax laws. You’ll need to provide your EIN, business contact details, and employee wage information if you’re withholding taxes. Remember, North Carolina LLCs are typically treated as pass-through entities, with profits taxed at members’ personal income tax rates of 4.5% as of 2024. If you have employees, you’ll likewise be responsible for payroll and unemployment taxes. To keep your LLC in good standing, make sure you meet all tax obligations and file annual reports. Requirement Details Notes EIN Required for registration Secure this before tax registration Business Contact Provide accurate info Crucial for communication Employee Wage Info Necessary for payroll taxes Required if hiring employees Tax Rate 4.5% personal income tax Pass-through taxation applies Annual Reports Must be filed yearly Vital for compliance Apply for Necessary Business Licenses Before you start operating your LLC in North Carolina, you need to identify the specific licenses and permits required for your business type. With over 700 different licenses available, it’s crucial to research which ones apply to your activities, as requirements can vary widely by industry. Make certain to apply for these permits through the appropriate local or state government offices to guarantee you’re compliant and avoid any legal issues. Identify Required Licenses Steering through the terrain of business licenses in North Carolina can be intimidating, especially with over 700 different licenses and permits potentially required based on your specific industry. To guarantee compliance, start by conducting an NC LLC lookup to identify which licenses apply to your business activities. Certain sectors, like healthcare, construction, and food services, often require specialized licenses, so it’s essential to research your specific needs. You’ll likely need to submit forms and documents, such as proof of business registration and adherence to local regulations. The North Carolina Department of Revenue and local county or city governments are valuable resources for this information. Apply for Permits Applying for the necessary business licenses and permits in North Carolina is a crucial step in ensuring your LLC operates legally and efficiently. There are over 700 potential licenses and permits you might need, depending on your industry and specific activities. It’s important to research the specific licenses required for your business type to comply with local, state, and federal regulations. You can usually apply for permits online or in person at various state and local agencies, making the process more accessible. Be mindful that certain industries, like healthcare and construction, have additional regulatory requirements. Finally, don’t forget to renew your licenses as required; failing to do so can lead to fines or even suspension of your business operations. Frequently Asked Questions What Do You Need to Start an LLC in North Carolina? To start an LLC in North Carolina, you need a unique business name that includes “LLC” or similar. You’ll likewise want to designate a registered agent who’s a resident or authorized entity in the state. Next, file Articles of Organization with the Secretary of State, which includes your LLC name, agent information, and a $125 fee. It’s wise to create an operating agreement and obtain an Employer Identification Number (EIN) for tax purposes. How Much Does It Cost to Establish an LLC in North Carolina? To establish an LLC in North Carolina, you’ll need to budget at least $125 for filing the Articles of Organization. If you want to reserve your business name beforehand, there’s an additional $30 fee. You’ll likewise likely pay between $100 and $300 for registered agent services annually. Don’t forget the annual report, which costs $200 for paper submissions or $203 online, due by April 15, plus potential business license fees based on your industry. How Long Does It Take to Establish an LLC in North Carolina? Establishing an LLC in North Carolina typically takes about 3-5 business days if you file online, whereas mail submissions can extend the process to 7-10 business days, depending on how busy the Secretary of State is. After filing, obtaining your Employer Identification Number (EIN) online through the IRS typically takes just a few minutes. Can I Start an LLC With Just Myself? Yes, you can start an LLC on your own, known as a single-member LLC. This structure offers personal liability protection and flexible tax options. You’ll need to file Articles of Organization with your state’s Secretary of State and pay the filing fee, typically around $125. Although an operating agreement isn’t mandatory, creating one is advisable. Furthermore, obtaining an Employer Identification Number (EIN) from the IRS is often necessary for tax purposes and banking. Conclusion In summary, creating an LLC in North Carolina involves several key steps that guarantee your business is compliant and properly structured. By choosing a unique business name, appointing a registered agent, and filing the necessary documents, you set a solid foundation. Furthermore, obtaining an EIN and registering for state taxes are vital for legal operation. Although drafting an Operating Agreement and acquiring business licenses are optional, they can improve your business’s professionalism and efficiency. Image via Google Gemini This article, "7 Essential Steps to Create an LLC in North Carolina" was first published on Small Business Trends View the full article

AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer. The post Your Owned Content Is Losing To A Stranger’s Reddit Comment appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Google Nest Doorbell has dropped to $139.99 (originally $179.99), and that’s the lowest price it has hit so far, according to price trackers. The design is familiar if you’ve seen Nest cameras before, with a single camera module up top and a lit doorbell button below in an IP65-rated body that handles rain and dust without issue. This is a wired unit, so it only makes sense if your home already has the right wiring in place or you’re willing to install it—it's manageable if you’re comfortable handling low-voltage wiring (16–24VAC); otherwise, it may be worth calling an electrician. Google Nest Doorbell 2025 model with 2K video and Gemini AI $139.99 at Amazon $179.99 Save $40.00 Get Deal Get Deal $139.99 at Amazon $179.99 Save $40.00 The main upgrade here is the video and the software. You get 2K HDR footage with a square 1:1 aspect ratio, which shows a full head-to-toe view of whoever is at your door. That also makes it easier to spot packages left on the ground. Daytime video looks sharp, with natural color and good detail. At night, it switches to infrared, which is clear enough to identify people but loses some detail. Motion alerts come through quickly, and the 166-degree field of view covers most entryways without stretching the image too much, notes this PCMag review. You can also talk through it using two-way audio, and it works well with both Google Assistant and Amazon Alexa if you want to pull the feed onto a smart display. Speaking of software upgrades, Google leans on its Gemini AI features here, so the doorbell can now describe what it sees in plain language and lets you search recordings using those descriptions. You can type something like “package delivery” and find clips quickly instead of scrolling through a timeline. It works well in practice, but the catch is that most of these features, along with full video history, require a $10/month Google Home Premium subscription. Without it, you only get short preview clips. There’s also no local storage and no support for Apple HomeKit or IFTTT. If you’re already using Google Home, this fits in easily and adds useful automation, but if you want a one-time purchase with almost all the same features and no ongoing fees, the TP-Link Tapo D225 makes for a worthwhile alternative. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $224.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $319.99 (List Price $349.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $329.00 (List Price $399.00) Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $29.99 (List Price $49.99) Amazon Fire TV Soundbar — $99.99 (List Price $119.99) Deals are selected by our commerce team View the full article

April is off to a bruising start for people working in Hollywood. Since the month began, two major studios and one of Hollywood’s most high-profile production companies have announced layoffs totaling more than 1,000 jobs combined. The job cuts come at a time of great volatility in the movie and television industry, which is facing disruption from AI while also experiencing a rapidly changing business landscape and consolidation. Here’s what you need to know. Bad Robot to cut jobs as it leaves L.A. for New York The April layoffs began with an unexpected announcement from one of Hollywood’s most successful and high-profile production companies. On April 2, Variety reported that J.J. Abrams’s Bad Robot Productions would soon begin downsizing. Hollywood Reporter also reported the downsizing, citing a source. Fast Company reached out to Bad Robot for comment. Bad Robot has been a Hollywood staple for nearly 30 years and has helped bring some of the most successful television and film projects to the screen, large and small. Its credits include Alias, Lost, and Fringe for television, and Cloverfield, Mission: Impossible, and Star Trek and Star Wars movies for the big screen. While sources told Variety that the company’s downsizing was underway, it is unknown how many Bad Robot employees would lose their jobs. Layoffs are expected to be “across-the-board” rather than affecting any one division of Bad Robot. One of the factors underpinning the downsizing is the fact that J.J. Abrams is planning to move Bad Robot from its current base in Los Angeles to New York, where the production company will continue to work on television and film projects. Sony Pictures lays off hundreds in priority shift Less than a week after news of Bad Robot’s layoffs broke, Sony Pictures Entertainment (SPE) reportedly announced that it was cutting jobs. As reported by the Hollywood Reporter, “hundreds” of positions at Sony Pictures Entertainment are expected to go. While SPE did not specify an exact number, the studio’s CEO, Ravi Ahuja, confirmed the layoffs in a memo to employees, according to THR. In the memo, Ahuja said that Sony Pictures was “reducing roles in certain areas while increasing focus and investment in others that are most critical to our future.” The memo went on to suggest that the job cuts were not a cost-cutting measure but rather a strategic shift in priorities at the company. Fast Company reached out to SPE for comment. Sony is one of the few Hollywood giants that does not own its own major streaming service, although it owns a smaller anime-focused one called Crunchyroll. Instead, Sony produces its own original content and then sells that content to major streamers like Netflix and other platforms. One of the strategic shifts mentioned by Ahuja includes “accelerated growth” in the company’s PlayStation game IP adaptations and anime IP. Disney’s new CEO to lay off around 1,000 employees Then just yesterday, news broke that the Walt Disney Company would lay off up to 1,000 of its workers. As reported by the Wall Street Journal, Deadline, and others, the layoffs represent the first major actions Disney has taken since its new CEO, Josh D’Amaro, took the reins last month. According to Deadline, many of the cuts are being driven by the company’s move to consolidate its marketing operations between its film, TV, and streaming operations, with the goal of eliminating duplicate roles. Fast Company reached out to Disney for comment. While the layoffs of around 1,000 employees represent just a tiny fraction of Disney’s 230,000-strong workforce, they will undoubtedly hit morale yet again. Over the past several years, Disney has announced repeated rounds of layoffs, including more than 7,000 in 2023 alone. April’s layoffs come at a time of great upheaval in Hollywood The layoffs announced since the beginning of this month are sure to cause anxiety and consternation in the industry, which has undergone rapid change in recent years. Not only is Hollywood grappling with streaming becoming the dominant delivery vehicle for its shows and movies, undercutting theatrical distribution and once-lucrative ad-supported network television, it also faces uncertainty over AI, which many fear will further disrupt the way movies and TV get made. Meanwhile, Hollywood is also rapidly consolidating. After months of aggressively pursuing a takeover bid for Warner Bros. since December, Netflix abruptly dropped out of the race in February after Paramount Skydance submitted an even more lucrative bid for Warner Bros. that included Discovery. This move, which has yet to be approved by regulatory bodies, portends significant changes in the industry in the years ahead, with fears that a merged Paramount Skydance-Warner Bros. Discovery could lead to job cuts at both companies. If that’s the case, April’s jobs cuts won’t be the last Hollywood sees. This story is developing… View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Asus ROG Swift PG32UCDP is down to $899 from $1,299. This is a 32-inch 4K OLED monitor built for people who split their time between gaming and everything else. It’s a typical ROG display, but you also get USB-C with up to 90W charging, so a laptop can run and charge through one cable. There’s also a built-in KVM switch, which lets you jump between two systems without unplugging anything—that makes it easier to use this as a single screen for both work and play. ASUS ROG Swift (PG32UCDP) 32” 4K OLED gaming monitor $899.99 at Amazon $1,299.00 Save $399.01 Get Deal Get Deal $899.99 at Amazon $1,299.00 Save $399.01 In use, the OLED panel is the main draw. Blacks look deep, and darker scenes don’t get washed out, which helps in games that rely on lighting and contrast. The 4K resolution at 240Hz gives you a mix of sharp detail and smooth motion that feels like an upgrade over standard high-refresh displays. Fast-paced games also feel responsive thanks to near-instant response times and low input lag. There’s also a 1080p mode that pushes the refresh rate to 480Hz, though that mode is aimed at competitive players who care more about speed than resolution. And while it works as intended, the drop in sharpness is noticeable outside of fast shooters. One issue to note is VRR flicker in darker scenes when frame rates shift. Asus does include a setting to reduce it, but that can reportedly introduce some stutter. Also, it is not the most vibrant OLED in this size range. QD-OLED options like the Samsung Odyssey OLED G8 G80SD can produce richer colors. You also need to be comfortable with OLED care features and the general risk of burn-in over time. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $224.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $319.99 (List Price $349.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $329.00 (List Price $399.00) Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $29.99 (List Price $49.99) Amazon Fire TV Soundbar — $99.99 (List Price $119.99) Deals are selected by our commerce team View the full article

PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns should avoid overlap. Everything should be logical, efficient, and easy to explain. That foundation matters. It creates consistency and avoids obvious inefficiencies. But it’s not where the biggest gains come from. Looking back over the past 10 years, many of the most meaningful performance improvements didn’t come from refining those frameworks. They came from testing ideas that didn’t quite fit them — things that felt slightly uncomfortable but aligned with how platforms actually behave. In practice, Google Ads and Meta don’t optimize toward best practice. They optimize toward signals. Once you think in those terms, your approach to performance changes. Control still matters more than you think (SKAGs aren’t actually ‘dead’) Single Keyword Ad Groups were widely written off as automation improved. The narrative was simple: machine learning removed the need for granular control. Structure mattered less. In practice, that wasn’t entirely true. In several accounts, reintroducing SKAGs on a small subset of high-intent, high-revenue keywords led to immediate performance gains. Query matching tightened, ad relevance improved, and conversion rates increased. This wasn’t about reverting to old structures across the board. It was about recognizing where precision still adds value. The takeaway is more nuanced than “SKAGs work” or “SKAGs are dead.” Control still matters, but only where intent justifies it. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Broad match works better when you aggressively constrain it Broad match has always carried distrust. Too much expansion. Too little control. Too much reliance on Google’s interpretation of intent. In practice, one of the most effective setups combines broad match with aggressive negative keyword management. Instead of restricting input, you let Google explore — then shape the output. Search term mining becomes the control layer. You continuously remove irrelevant queries and reinforce valuable ones. This creates a system where reach expands without fully sacrificing relevance. The shift is how you apply control. You don’t control broad match upfront. You control what it learns from. Target Impression Share changes behavior when visibility matters more than efficiency Target Impression Share is usually positioned as a defensive metric. Used for brand campaigns. Used to protect coverage. Rarely used for growth. Applying it to non-branded, high-value terms feels counterintuitive. You prioritize presence over efficiency. In certain cases, that trade-off is worth it. By pushing aggressive impression share targets on commercially important queries, you increase SERP dominance and reduce competitor visibility. Conversion volume increases, even if cost efficiency softens. Here, bidding strategy becomes less about optimization and more about intent. If your goal is to own a space — not just compete — efficiency can’t be the only metric. Conversion tracking isn’t the issue. Conversion weighting is. Most lead gen accounts correctly track multiple conversion actions. Form fills, phone calls, email inquiries — all captured and visible. The issue isn’t tracking. It’s interpretation. When you treat every action equally, the platform has no reason to prioritize one over another. In one account, assigning values based on the likelihood of becoming an MQL changed optimization almost immediately. Phone calls were weighted highest, email clicks lower, and generic form fills lower. Switching to Maximize Conversion Value didn’t increase total conversions. It improved their quality. The distinction matters. The platform isn’t misoptimizing. It’s optimizing exactly what you tell it to. Competitor bidding works because intent already exists Competitor campaigns are often dismissed as inefficient. Higher CPCs. Lower CTRs. Messier reporting. All true. They also deliver something most prospecting campaigns struggle to create: existing intent. Users searching competitor brands are further along in the decision process. They’re not exploring the category — they’re choosing within it. In multiple accounts, competitor campaigns consistently converted—not at the lowest cost, but with high commercial intent. With clear positioning, strong differentiation, and relevant landing pages, they became a reliable strategic layer. You’re not creating demand. You’re intercepting it. Get the newsletter search marketers rely on. See terms. Top-of-funnel keywords don’t convert. They still drive performance. There’s a tendency to remove anything that doesn’t convert. Informational queries. Early-stage searches. Broad, non-commercial terms. Individually, they rarely justify spend. Collectively, they influence the entire account. Introducing top-of-funnel keywords not expected to convert improved lower-funnel performance. Remarketing pools strengthened, audience signals improved, and high-intent campaigns became more efficient. The value is indirect but measurable. This challenges a common assumption. Not every keyword needs to convert. Some build the signal that drives conversion elsewhere. Audience assumptions are often wrong. The data usually isn’t. Audience targeting often starts with a clear hypothesis. Who the customer is. What they care about. How they behave. In one account, the data told a different story. The “ideal” demographic underperformed, while adjacent audiences converted more efficiently. Instead of forcing the account toward expectations, you follow the data. You shift budget, expand targeting, and improve performance. This tension is common in PPC. What you expect to work and what actually works aren’t always aligned. Clean structure is often a management preference, not a performance driver There’s a strong bias toward clean account structure. No overlap. Clear segmentation. Tight control. It makes accounts easier to manage, explain, and audit. It doesn’t always make them more effective. In several cases, allowing controlled overlap between campaigns, match types, and keyword themes improved coverage and performance. Instead of cannibalization, the system used overlapping signals to make better auction decisions. This challenges a long-standing assumption. Structure should support performance—not limit it. Product feeds are strategic In Shopping campaigns, the product feed is often treated as backend work. Ensure accuracy. Ensure completeness. Then leave it. But the feed directly shapes how products are interpreted and matched to queries. Rewriting titles to prioritize high-intent keywords, reordering attributes based on performance, and testing naming variations all improved visibility and CTR. These weren’t cosmetic changes. They changed how the algorithm understood the product. In Shopping, your feed is your targeting. Treating it as static limits performance. Retargeting is one of the fastest ways to test what actually works Retargeting is usually treated as the safest part of the funnel. High intent. High conversion rates. Predictable performance. That makes it an ideal testing environment. Using retargeting audiences to test messaging, offers, and creative variations creates faster feedback loops and clearer results than prospecting. You can then scale winning ideas with confidence. This reframes retargeting. It’s not just a conversion layer. It’s a testing environment. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with How top accounts really win After 10 years in PPC, the biggest shift isn’t the platforms — it’s how they actually work. Best practices still matter. They’re the foundation. But they’re not where advantage comes from. The accounts that outperform understand how signals are interpreted, where systems can be influenced, and when to step outside what’s considered “correct.” Because the goal was never to follow the playbook. It was to outperform it. View the full article

Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise. The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal. View the full article

WhatsApp is finally getting a long-awaited privacy feature that allows you to display a username rather than your phone number, which will remain hidden from other users. This feature has been in the works for more than a year, with few details released as to its functionality and ETA. While it's still not rolling out to all users just yet, we now know a little bit more about how it will work. According to WABetaInfo (and as reported by 9to5Google), WhatsApp is set to launch usernames to a very limited number of accounts as part of a phased rollout. This means that you may not have access to this update now—but you should consider the switch as soon as it becomes available to you. How to add a username to WhatsAppOnce the username feature is widely available, you should see the option in your WhatsApp profile settings (go to Settings and tap your profile name and photo). On the pop-up, you can choose to create a WhatsApp username or select your existing Facebook or Instagram username instead. According to WABetaInfo, WhatsApp has a handful of rules for new usernames: Usernames can contain only lowercase letters, numerals, periods, and underscores. Usernames must include at least one letter. Usernames cannot start with "www." or end in a domain (such as .com). Usernames must be be 3–35 characters in length. Usernames on WhatsApp must also be unclaimed across other Meta platforms—so even if a username appears available on WhatsApp, you won't be able to choose it if someone else is using it on Facebook or Instagram. If you have an existing username on either of the latter, consider the potential privacy implications of making your accounts easy to identify across platforms before linking that same name to WhatsApp. Along with a WhatsApp username, you'll also be able to set up a four-digit code, which other users will need to enter when they message you for the first time. Username keys allow you to limit communication to trusted contacts. View the full article

Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a result, how you track user behavior online is changing fast. Server-side tagging can help you reduce data loss while collecting cleaner, privacy-compliant data. Here’s what server-side tagging is, when it makes sense to implement it, and our experience with providers like Elevar and Littledata. What is server-side tagging? Traditionally, tracking scripts like Meta Pixel or Google Analytics run in the browser. This is client-side (browser-side) tagging. With server-side tagging, those scripts run on a server you control instead of the visitor’s browser. Instead of the browser sending data directly to multiple third parties, it sends events to a first-party server endpoint (often a Google Tag Manager server-side container). The server processes, enriches, and forwards the data to tools like Meta and Google Analytics — on infrastructure you host (such as Google Cloud Run) or through managed providers like Elevar or Stape. This allows for: More control over your data. Cleaner page performance. Better alignment with privacy laws. Beyond these benefits, server-side tagging gives you more flexibility in how you enrich and transform data before it reaches ad platforms. You can standardize event names, filter out low-quality events, and add custom parameters to improve audience segmentation. This creates a more reliable, unified data foundation across tools like Meta, Google Ads, and Klaviyo, leading to stronger optimization signals and more confident decisions. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Is server-side tagging right for you? Server-side tagging isn’t a one-size-fits-all solution, but for many brands it’s becoming essential. It may be the right choice for you if: You need to meet strict privacy or compliance requirements Server-side setups don’t automatically anonymize data, but they give you more control over how it’s processed and shared. This makes it easier to support compliance with regulations like GDPR, CCPA, and platform consent requirements. You can apply consent logic, filter or hash sensitive fields, and control which events and parameters you send to each platform based on user permissions. You want faster website performance Client-side tracking can slow page load times. Server-side tagging helps your site run faster by shifting data processing off the browser and onto the server, boosting user experience and SEO. Faster pages can improve conversion rates and reduce bounce rates, especially on mobile, where every millisecond counts. You want more accurate tracking (despite ad blockers) Ad blockers can disrupt client-side scripts, but server-side tagging bypasses many of these limits. It helps platforms like Meta and Google Ads collect more reliable data for attribution and optimization. It doesn’t eliminate blocking or consent requirements or recover all lost data, but it can improve signal reliability compared to browser-only setups. You’re investing heavily in paid media If you’re spending heavily on Meta, Google, or other paid channels, better data accuracy can directly impact your return on ad spend. Server-side tagging helps ensure conversion events are delivered consistently, allowing algorithms to learn faster and optimize toward higher-value users. Get the newsletter search marketers rely on. See terms. How to implement server-side tagging You have two main options: build it yourself or use a service provider. Option 1: Internal setup Building your own setup gives you full control but requires technical expertise and ongoing maintenance. You’ll also need clear documentation and QA processes to keep events accurate as your site evolves and new features launch. Your setup might look like: Set up a GTM server-side container Host on a platform like Google Cloud Run or Stape Migrate key tags (GA4, Meta CAPI, etc.) Add logic for PII hashing, cookie consent, and filtering Monitor server costs, performance, and data integrity Option 2: Use a server-side tagging service Platforms like Elevar, Littledata, and Triple Whale simplify this by offering turnkey solutions that integrate with tools like Shopify, Klaviyo, Meta, and Google Ads. They handle infrastructure, updates, and many edge cases, so you can focus on strategy instead of engineering. Our direct experience: Littledata vs. Elevar We’ve implemented Littledata and Elevar across multiple Shopify environments. Each serves a different type of brand, and understanding the difference is key. Littledata: For simpler technology stacks and budget-conscious brands We first implemented Littledata for a Shopify brand focused on improving visibility into Klaviyo and strengthening owned marketing channels. In that context, it performed well, passing additional Klaviyo events and improving email-driven reporting. Littledata is a strong fit for: Early-stage or emerging Shopify brands Teams with moderate paid media budgets Teams prioritizing email/SMS over aggressive paid scaling Brands with relatively simple tech stacks Businesses that want better tracking without enterprise-level cost Littledata’s affordability makes it accessible if you want better attribution without highly customized, platform-specific data engineering. In more performance-intensive environments — especially where paid media relies on precise in-platform reporting — we’ve seen limitations with fully aligned Meta conversion data and consistent GA4 session and revenue reporting. At scale, even small discrepancies can affect bidding strategies. Littledata’s support is relatively lean, so resolving nuanced discrepancies may require additional internal validation. If you have in-house technical resources or less aggressive optimization needs, this may not be a major concern. Elevar: When brands outgrow entry-level solutions As you scale paid media spend and demand more precise attribution in Meta and Google Ads, the margin for tracking error shrinks. You’ll likely reach a point where you: Spend heavily on paid acquisition. Optimize toward blended ROAS across channels. Make bid decisions based on in-platform conversion data. At that point, you need more advanced infrastructure, deeper data enrichment, and specialized troubleshooting support. When your needs shift, so should your solution. This is where a solution like Elevar comes in. Set yourself up for success with server-side tagging Server-side tagging is a technical and strategic upgrade. It: Supports privacy compliance. Speeds up your site. Improves performance by making your data more accurate and reliable. Future-proofs your measurement stack as browsers limit third-party cookies and platforms prioritize first-party data. As privacy restrictions grow and ad platforms evolve, this setup only becomes more valuable. If you invest early, you’re better positioned to maintain strong attribution, build richer audiences, and make smarter media buying decisions. The goal isn’t just to recover lost data. It’s to build a more resilient measurement framework that adapts as platforms and regulations change. Server-side tagging gives you ownership over your data pipeline and reduces reliance on fragile browser-based signals. When implemented well, it becomes a long-term advantage, enabling clearer insights, stronger attribution, and more confident optimization across every channel you invest in. View the full article

Leadership and management lessons aren’t always figured out off the bat. Making some mistakes and realizing that what works for you doesn’t work for everyone else is valuable. It’s impossible to go back and change the past, but you can think through how you manage now and see if it’s still effective. We asked our Fast Company Impact Council members about their staff management lessons and how their approach has evolved. Their insights can help you lead your staff better without having to make those same mistakes yourself. Here’s what nine Impact Council members shared—hard earned pearls of wisdom. 1. ALIGN ON GOALS Earlier in my career, I sometimes moved so quickly that I didn’t always pause to clearly define what success looked like for my team. When people don’t have clarity on objectives and KPIs, it can lead to wasted effort and frustration. Taking the time to align on goals not only empowers people to do their best work, it also reduces the need to micromanage and builds a much healthier team culture. I’ve also learned that constructive criticism should be balanced with encouragement and recognition. — Muneer Panjwani, Engage for Good 2. DELEGATE EARLIER I would have delegated earlier and with more trust—not just tasks but real ownership. Early in management, it is easy to hold tightly to the methods that helped you succeed. Over time, you learn that growth requires letting go of control, and that creates room for others to lead. People will not do things exactly the way you would, but that is not a flaw. When you give someone space to solve problems their own way, supported by coaching and clear guardrails, you are investing in their confidence and future. That is how you build a team with depth, strengthen succession, and create a culture where people feel seen, trusted, and capable. — Mike Sewell, Gresham Smith 3. SLOW DOWN HIRING I wouldn’t have been so quick to expand staff based upon the expressed desires of other staff. I have found that employees will sometimes slightly overemphasize the need for new staff for reasons that don’t necessarily work to the company’s benefit. It could be that they want to ease their workload, could hire people they’ve told that they could hire, or simply feel their role and career will be more important with a bigger staff. I’ve had teams of five to eight people doing the work that easily could have been done, possibly better, by two to three good people. — Eric Basu, Haiku, Inc. 4. MORE STRUCTURE, EARLIER I’d give more structure earlier. My instinct as a founder has always been to manage the way I’d want to be managed. For me, that’s high autonomy, lots of freedom, trust by default. And for the right people, that works beautifully. But I’ve learned the hard way that not everyone thrives with a blank canvas. Some people genuinely do better with clearer guardrails, more frequent check-ins, and explicit expectations. — Lindsey Witmer Collins, WLCM Software Studio and Scribbly Books 5. CLARITY IS KINDNESS Earlier in my career, I sometimes lived with misalignment for too long, hoping performance issues would resolve themselves instead of confronting them directly. I’ve learned over time that clarity is kindness. If the strategy is clear but the team isn’t aligned to deliver it, that’s on the leader. Now I move faster to align people to the mission, because transformative moments require A+ players who believe in where you’re going and can execute efficiently. — Chris Ball, 6sense 6. TEAM SHOULD REIMAGINE WORK I’d have challenged my team to reimagine how we work from first principles much sooner. For years we refined and optimized existing processes, which felt responsible but kept us anchored to old assumptions. The biggest unlock as a leader has been giving people permission to question everything about how we deliver value and rebuild from scratch. It sounds obvious, but most organizations keep layering improvements on top of methods that were designed for a completely different era. The breakthroughs come when you stop iterating on the old and start building the new. — Peter Smart, Fantasy 7. LEAD WITH EMPATHY I wish I had led with more empathy and consideration for the whole person. In my early career, I emulated what I witnessed other managers do, which was to create strict professional boundaries and expectations. In reality, great leadership requires you to honor the whole person, and show grace towards whatever challenges they have outside of work: parenting, caretaking, illness, etc. — Bo Zhao, Baby Gear Group 8. CHALLENGE STATUS QUO I would have encouraged employees to challenge traditional boundaries, question the status quo, and be open to reimagining established practices. Progress comes from daring to do things differently, and I believe that if something has always been done a certain way, that’s exactly the reason to ask if there’s a better approach. If I could go back, I would have fostered that mindset even earlier. I’ve seen firsthand how teams rise when they’re supported in dismantling those artificial ceilings that limit how they see their roles, growth and impact. — Melissa Puls, Ivanti 9. VALUE HUMAN CONSCIOUSNESS I would have pivoted sooner from valuing pedigree to human consciousness. AI has rendered academic credentials obsolete. Much like Palantir’s shift away from degrees, the old hierarchy is collapsing. At the bread and butter, we use AI to automate the repetitive, but this taught us a profound lesson: The ultimate skill now is “the proof of being human.” My management focus is now ensuring our team holds the master key to context and empathy. We treat AI as a tool, freeing our people to architect soulful narratives that machines cannot replicate. Leading now means balancing automated logic with irreplaceable human wisdom. — Sooyoung Cho, the bread and butter brand consulting LLC View the full article

Starting a sole proprietorship can be a smart choice for those looking to maintain control over their business as they enjoy a straightforward setup. You’ll need to think about a unique business name, secure the necessary licenses, and stay on top of your tax responsibilities, as income will flow through to your personal tax return. Comprehending these elements is essential, as they lay the groundwork for your venture. So, what are the key steps you need to take to successfully launch your business? Key Takeaways Choose a business name and conduct a name availability search to ensure it’s not trademarked. Register your DBA with the local county clerk if using a fictitious business name. Obtain necessary licenses and permits based on your industry and location. Maintain accurate financial records and report income using Form Schedule C with your tax return. Consider opening a separate business bank account for streamlined financial management and tax filing. What Is a Sole Proprietorship? A sole proprietorship is the simplest and most common business structure in the United States, allowing a single individual to run a business without the need for formal registration. To set up a sole proprietorship, you just need to start operating your business under your legal name. If you choose to use a different name, you’ll need to file a “Doing Business As” (DBA) registration in your state. When starting a new business as a sole proprietorship, you’ll enjoy minimal startup costs and full control over decisions. Nevertheless, it’s important to keep in mind that you’re personally liable for any debts and legal issues that arise. Furthermore, this structure benefits from pass-through taxation, meaning you report your business income on your personal tax return, simplifying tax preparation. Many freelancers, consultants, and small service providers successfully operate in this straightforward business model. Pros and Cons of Sole Proprietorship When you start a sole proprietorship, you gain complete control over your business decisions, allowing you to act quickly without needing input from others. Nonetheless, this independence comes with significant financial responsibility, as you’re personally liable for any debts or legal issues the business may encounter. Comprehending these pros and cons is essential for making informed choices as you initiate your entrepreneurial expedition. Control and Decision-Making Running a sole proprietorship offers you complete control over business decisions; it also comes with significant responsibilities. You can adapt quickly to market changes without needing approval from partners or shareholders. Nonetheless, this autonomy means you bear full financial responsibility for any losses, making it crucial to make informed choices to avoid excessive liabilities that could impact your personal assets. The simplicity of tax preparation streamlines financial decision-making, as all income is reported on your personal tax return. Still, attracting investors or securing loans can be challenging, potentially limiting your growth opportunities. Moreover, the lack of formal structure may affect your credibility, influencing decisions related to client engagement and partnerships. Careful planning is key for long-term success. Financial Responsibility and Risk Operating a sole proprietorship offers you significant control over your business; it furthermore places the full weight of financial responsibility squarely on your shoulders. As a sole proprietor, your personal assets are at risk if the business incurs losses or faces lawsuits. Here are key points to reflect on: You report profits and losses directly on your personal tax return, potentially resulting in lower overall tax rates. Minimal startup costs make it appealing, but you assume all financial risks. The lack of liability protection means personal property is exposed to claims, unlike other structures like an LLC. Understanding these financial responsibilities and risks can help you make informed decisions about your sole proprietorship expedition. Steps to Start a Sole Proprietorship Starting your sole proprietorship begins with choosing a business name, which can simply be your legal name except you decide to register a “Doing Business As” (DBA) name. Once you’ve settled on a name, you’ll need to register your DBA with the local county clerk if it’s different from your own. After that, obtaining any necessary licenses and permits specific to your industry and location is vital to guarantee compliance with local regulations. Choosing a Business Name How do you choose the right name for your sole proprietorship? Start by considering your legal name as the default, but think about a “Doing Business As” (DBA) name for better representation. Here are some steps to guide you: Conduct a name availability search to confirm your chosen name isn’t already trademarked or in use. Choose a name that reflects your business’s nature and is easy to remember, as this impacts marketing. Think about your online presence; check for domain availability that matches your business name. Taking these steps will help you establish a strong identity for your business, making it more memorable for potential customers as you maintain compliance with legal requirements. Registering Your DBA Registering your DBA (Doing Business As) is a crucial step in establishing your sole proprietorship, allowing you to operate under a name that reflects your brand. To register a DBA in Texas, you must file an Assumed Name Certificate with the county clerk’s office where your business operates. This process involves completing a form that includes your legal name, the DBA name, and your business address. There’s usually a small filing fee, which varies by county, so check with your local clerk’s office for specifics. Once registered, your DBA name enables you to market your business effectively as you remain the legal owner. Remember to renew your DBA registration periodically, as required, to maintain good standing and avoid legal complications. Obtaining Licenses and Permits When launching your sole proprietorship, obtaining the necessary licenses and permits is essential for legal compliance and smooth operation. Requirements can vary markedly based on your business type and location, so it’s important to research thoroughly. Consider these steps: Visit your state government website to understand specific licensing requirements and local regulations. Determine if your business requires federal licenses, especially in regulated industries like healthcare or finance. If you use a trade name or DBA, file for the Assumed Name with your local county clerk’s office for legal recognition. Don’t forget to keep track of renewal dates for licenses and permits. Failing to maintain compliance can lead to fines or even suspension of your business operations. How to Register as a Sole Proprietorship Starting your adventure as a sole proprietor involves a few key steps to guarantee you’re compliant with local regulations. First, if you plan to operate under a name different from your legal name, you need to register a “Doing Business As” (DBA) name with your county clerk’s office. Next, check if your desired business name is available and not already trademarked. Depending on your business type and location, you may need specific licenses and permits, so be sure to research local requirements. As you don’t have to obtain an Employer Identification Number (EIN), it’s wise if you’ll hire employees or want to protect your Social Security number. Finally, if you plan to collect sales tax, register for a Texas Comptroller of Public Accounts. Following these steps will help you start your business on the right foot. Business Tax Responsibilities for Sole Proprietors Once you’ve set up your sole proprietorship, you’ll need to understand your business tax responsibilities. As a sole proprietor, your business income is taxed as a pass-through entity, meaning you report it on your personal tax return using Form Schedule C alongside Form 1040. You’ll likewise pay self-employment taxes on your net earnings, calculated with Schedule SE. Unlike corporations, you won’t file a separate business tax return, simplifying your tax preparation. Here are a few key responsibilities to keep in mind: Make estimated tax payments if you expect to owe $1,000 or more, using Form 1040-ES for quarterly submissions. Take advantage of various deductions like business expenses, home office deductions, and health insurance premiums. Consult a tax professional to maximize your deductions and guarantee compliance with tax regulations. Staying informed about these responsibilities can help you manage your finances effectively. Maintaining Your Sole Proprietorship To guarantee your sole proprietorship runs smoothly, maintaining accurate financial records is crucial. Tracking your income and expenses helps you understand your business’s financial health. It’s wise to keep at least three years of tax returns and financial statements for analysis. Even though Texas doesn’t require specific records, maintaining employee records, including working hours and payment slips, guarantees compliance and proper management. Regularly renewing your business licenses and permits keeps you compliant with local regulations, avoiding fines or interruptions. While opening a separate business bank account is optional, it simplifies distinguishing personal and business finances, making tax filing easier. Don’t overlook your tax responsibilities, including sales and use taxes, payroll employment taxes, and various local government taxes. Establishing proper accounting practices aids in compliance and helps you stay on top of your financial obligations. Maintaining these elements will support the longevity and success of your sole proprietorship. Is a Sole Proprietorship Right for You? Choosing the right business structure is a significant decision that can impact your operations and financial obligations. A sole proprietorship may be suitable for you if you want full control over your business and prefer simplicity. It’s the easiest structure to set up and offers pass-through taxation, which can lower your tax rate. Consider the following factors when deciding: You’re a freelancer or consultant with variable income streams. You’re comfortable taking on personal liability for business debts. You don’t need extensive funding or investors. However, keep in mind that attracting investors or securing loans can be challenging, as banks often view sole proprietorships as riskier. Weigh these pros and cons carefully to determine if this structure aligns with your business goals and risk tolerance. Making an informed choice now can save you time and resources later. Frequently Asked Questions Do I Need to Report My Sole Proprietor to the IRS? Yes, you need to report your sole proprietorship to the IRS. You’ll report your business income and expenses on Schedule C, which is attached to your Form 1040. If you earn $400 or more in net income, you must file a tax return, regardless of any tax owed. Furthermore, you’re responsible for self-employment taxes, including Social Security and Medicare, based on your net earnings. Keeping accurate records is crucial for compliance. What Are the 7 Disadvantages of a Sole Proprietorship? When considering a sole proprietorship, you should be aware of seven key disadvantages. First, you’re personally liable for business debts, risking your assets. Second, the informal structure may undermine credibility, complicating client and vendor relationships. Third, raising capital is tough since lenders see you as high-risk. Fourth, growth potential is limited without a formal structure. Fifth, all decision-making falls on you, leading to stress. Ultimately, you lack support from partners or stakeholders. Is It Better to Be LLC or Sole Proprietor? Choosing between an LLC and a sole proprietorship depends on your priorities. If you want simplicity and lower startup costs, a sole proprietorship might suit you. Nevertheless, if you seek personal liability protection and a more credible business structure, an LLC is better. Although both structures benefit from pass-through taxation, an LLC provides greater flexibility in how it’s taxed. Consider your long-term goals and potential risks when making this decision. Do I Need an EIN Number if I Am a Sole Proprietor? You don’t need an Employer Identification Number (EIN) if you’re a sole proprietor without employees. You can use your Social Security number for tax purposes. Nevertheless, obtaining an EIN can be advantageous; it helps separate your personal and business finances, improves credibility, and simplifies opening a business bank account. Applying for an EIN is free and easy through the IRS website, making it a smart choice for many sole proprietors. Conclusion Starting a sole proprietorship can be a straightforward way to launch your business. By comprehending the requirements, including registration, tax obligations, and ongoing management, you can establish a solid foundation. Weigh the pros and cons carefully to determine if this structure aligns with your goals. As you navigate the process, stay organized and informed to maximize your chances of success. In the end, a sole proprietorship offers flexibility and control, making it an appealing option for many entrepreneurs. Image via Google Gemini This article, "Your Guide to Starting a New Sole Proprietorship Business" was first published on Small Business Trends View the full article

Starting a sole proprietorship can be a smart choice for those looking to maintain control over their business as they enjoy a straightforward setup. You’ll need to think about a unique business name, secure the necessary licenses, and stay on top of your tax responsibilities, as income will flow through to your personal tax return. Comprehending these elements is essential, as they lay the groundwork for your venture. So, what are the key steps you need to take to successfully launch your business? Key Takeaways Choose a business name and conduct a name availability search to ensure it’s not trademarked. Register your DBA with the local county clerk if using a fictitious business name. Obtain necessary licenses and permits based on your industry and location. Maintain accurate financial records and report income using Form Schedule C with your tax return. Consider opening a separate business bank account for streamlined financial management and tax filing. What Is a Sole Proprietorship? A sole proprietorship is the simplest and most common business structure in the United States, allowing a single individual to run a business without the need for formal registration. To set up a sole proprietorship, you just need to start operating your business under your legal name. If you choose to use a different name, you’ll need to file a “Doing Business As” (DBA) registration in your state. When starting a new business as a sole proprietorship, you’ll enjoy minimal startup costs and full control over decisions. Nevertheless, it’s important to keep in mind that you’re personally liable for any debts and legal issues that arise. Furthermore, this structure benefits from pass-through taxation, meaning you report your business income on your personal tax return, simplifying tax preparation. Many freelancers, consultants, and small service providers successfully operate in this straightforward business model. Pros and Cons of Sole Proprietorship When you start a sole proprietorship, you gain complete control over your business decisions, allowing you to act quickly without needing input from others. Nonetheless, this independence comes with significant financial responsibility, as you’re personally liable for any debts or legal issues the business may encounter. Comprehending these pros and cons is essential for making informed choices as you initiate your entrepreneurial expedition. Control and Decision-Making Running a sole proprietorship offers you complete control over business decisions; it also comes with significant responsibilities. You can adapt quickly to market changes without needing approval from partners or shareholders. Nonetheless, this autonomy means you bear full financial responsibility for any losses, making it crucial to make informed choices to avoid excessive liabilities that could impact your personal assets. The simplicity of tax preparation streamlines financial decision-making, as all income is reported on your personal tax return. Still, attracting investors or securing loans can be challenging, potentially limiting your growth opportunities. Moreover, the lack of formal structure may affect your credibility, influencing decisions related to client engagement and partnerships. Careful planning is key for long-term success. Financial Responsibility and Risk Operating a sole proprietorship offers you significant control over your business; it furthermore places the full weight of financial responsibility squarely on your shoulders. As a sole proprietor, your personal assets are at risk if the business incurs losses or faces lawsuits. Here are key points to reflect on: You report profits and losses directly on your personal tax return, potentially resulting in lower overall tax rates. Minimal startup costs make it appealing, but you assume all financial risks. The lack of liability protection means personal property is exposed to claims, unlike other structures like an LLC. Understanding these financial responsibilities and risks can help you make informed decisions about your sole proprietorship expedition. Steps to Start a Sole Proprietorship Starting your sole proprietorship begins with choosing a business name, which can simply be your legal name except you decide to register a “Doing Business As” (DBA) name. Once you’ve settled on a name, you’ll need to register your DBA with the local county clerk if it’s different from your own. After that, obtaining any necessary licenses and permits specific to your industry and location is vital to guarantee compliance with local regulations. Choosing a Business Name How do you choose the right name for your sole proprietorship? Start by considering your legal name as the default, but think about a “Doing Business As” (DBA) name for better representation. Here are some steps to guide you: Conduct a name availability search to confirm your chosen name isn’t already trademarked or in use. Choose a name that reflects your business’s nature and is easy to remember, as this impacts marketing. Think about your online presence; check for domain availability that matches your business name. Taking these steps will help you establish a strong identity for your business, making it more memorable for potential customers as you maintain compliance with legal requirements. Registering Your DBA Registering your DBA (Doing Business As) is a crucial step in establishing your sole proprietorship, allowing you to operate under a name that reflects your brand. To register a DBA in Texas, you must file an Assumed Name Certificate with the county clerk’s office where your business operates. This process involves completing a form that includes your legal name, the DBA name, and your business address. There’s usually a small filing fee, which varies by county, so check with your local clerk’s office for specifics. Once registered, your DBA name enables you to market your business effectively as you remain the legal owner. Remember to renew your DBA registration periodically, as required, to maintain good standing and avoid legal complications. Obtaining Licenses and Permits When launching your sole proprietorship, obtaining the necessary licenses and permits is essential for legal compliance and smooth operation. Requirements can vary markedly based on your business type and location, so it’s important to research thoroughly. Consider these steps: Visit your state government website to understand specific licensing requirements and local regulations. Determine if your business requires federal licenses, especially in regulated industries like healthcare or finance. If you use a trade name or DBA, file for the Assumed Name with your local county clerk’s office for legal recognition. Don’t forget to keep track of renewal dates for licenses and permits. Failing to maintain compliance can lead to fines or even suspension of your business operations. How to Register as a Sole Proprietorship Starting your adventure as a sole proprietor involves a few key steps to guarantee you’re compliant with local regulations. First, if you plan to operate under a name different from your legal name, you need to register a “Doing Business As” (DBA) name with your county clerk’s office. Next, check if your desired business name is available and not already trademarked. Depending on your business type and location, you may need specific licenses and permits, so be sure to research local requirements. As you don’t have to obtain an Employer Identification Number (EIN), it’s wise if you’ll hire employees or want to protect your Social Security number. Finally, if you plan to collect sales tax, register for a Texas Comptroller of Public Accounts. Following these steps will help you start your business on the right foot. Business Tax Responsibilities for Sole Proprietors Once you’ve set up your sole proprietorship, you’ll need to understand your business tax responsibilities. As a sole proprietor, your business income is taxed as a pass-through entity, meaning you report it on your personal tax return using Form Schedule C alongside Form 1040. You’ll likewise pay self-employment taxes on your net earnings, calculated with Schedule SE. Unlike corporations, you won’t file a separate business tax return, simplifying your tax preparation. Here are a few key responsibilities to keep in mind: Make estimated tax payments if you expect to owe $1,000 or more, using Form 1040-ES for quarterly submissions. Take advantage of various deductions like business expenses, home office deductions, and health insurance premiums. Consult a tax professional to maximize your deductions and guarantee compliance with tax regulations. Staying informed about these responsibilities can help you manage your finances effectively. Maintaining Your Sole Proprietorship To guarantee your sole proprietorship runs smoothly, maintaining accurate financial records is crucial. Tracking your income and expenses helps you understand your business’s financial health. It’s wise to keep at least three years of tax returns and financial statements for analysis. Even though Texas doesn’t require specific records, maintaining employee records, including working hours and payment slips, guarantees compliance and proper management. Regularly renewing your business licenses and permits keeps you compliant with local regulations, avoiding fines or interruptions. While opening a separate business bank account is optional, it simplifies distinguishing personal and business finances, making tax filing easier. Don’t overlook your tax responsibilities, including sales and use taxes, payroll employment taxes, and various local government taxes. Establishing proper accounting practices aids in compliance and helps you stay on top of your financial obligations. Maintaining these elements will support the longevity and success of your sole proprietorship. Is a Sole Proprietorship Right for You? Choosing the right business structure is a significant decision that can impact your operations and financial obligations. A sole proprietorship may be suitable for you if you want full control over your business and prefer simplicity. It’s the easiest structure to set up and offers pass-through taxation, which can lower your tax rate. Consider the following factors when deciding: You’re a freelancer or consultant with variable income streams. You’re comfortable taking on personal liability for business debts. You don’t need extensive funding or investors. However, keep in mind that attracting investors or securing loans can be challenging, as banks often view sole proprietorships as riskier. Weigh these pros and cons carefully to determine if this structure aligns with your business goals and risk tolerance. Making an informed choice now can save you time and resources later. Frequently Asked Questions Do I Need to Report My Sole Proprietor to the IRS? Yes, you need to report your sole proprietorship to the IRS. You’ll report your business income and expenses on Schedule C, which is attached to your Form 1040. If you earn $400 or more in net income, you must file a tax return, regardless of any tax owed. Furthermore, you’re responsible for self-employment taxes, including Social Security and Medicare, based on your net earnings. Keeping accurate records is crucial for compliance. What Are the 7 Disadvantages of a Sole Proprietorship? When considering a sole proprietorship, you should be aware of seven key disadvantages. First, you’re personally liable for business debts, risking your assets. Second, the informal structure may undermine credibility, complicating client and vendor relationships. Third, raising capital is tough since lenders see you as high-risk. Fourth, growth potential is limited without a formal structure. Fifth, all decision-making falls on you, leading to stress. Ultimately, you lack support from partners or stakeholders. Is It Better to Be LLC or Sole Proprietor? Choosing between an LLC and a sole proprietorship depends on your priorities. If you want simplicity and lower startup costs, a sole proprietorship might suit you. Nevertheless, if you seek personal liability protection and a more credible business structure, an LLC is better. Although both structures benefit from pass-through taxation, an LLC provides greater flexibility in how it’s taxed. Consider your long-term goals and potential risks when making this decision. Do I Need an EIN Number if I Am a Sole Proprietor? You don’t need an Employer Identification Number (EIN) if you’re a sole proprietor without employees. You can use your Social Security number for tax purposes. Nevertheless, obtaining an EIN can be advantageous; it helps separate your personal and business finances, improves credibility, and simplifies opening a business bank account. Applying for an EIN is free and easy through the IRS website, making it a smart choice for many sole proprietors. Conclusion Starting a sole proprietorship can be a straightforward way to launch your business. By comprehending the requirements, including registration, tax obligations, and ongoing management, you can establish a solid foundation. Weigh the pros and cons carefully to determine if this structure aligns with your goals. As you navigate the process, stay organized and informed to maximize your chances of success. In the end, a sole proprietorship offers flexibility and control, making it an appealing option for many entrepreneurs. Image via Google Gemini This article, "Your Guide to Starting a New Sole Proprietorship Business" was first published on Small Business Trends View the full article

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What should you do if you wake up in the middle of the night and can’t fall back asleep? This is one of the most common—and frustrating—forms of insomnia. It turns out there’s a biological reason for it. And there are things you can do that may help you drop off again quickly. If you’re an entrepreneur or business leader, this may have happened to you more than once. Starting a business and being responsible for a team of employees means you may have a lot to worry about. In the middle of the night, those worries seem to grow more powerful and harder to set aside or ignore. You find yourself stuck going round and round in an endless cycle of negativity. Pretty soon, it’s morning, and you have to face the day feeling exhausted. Middle-of-the-night insomnia. Middle-of-the-night insomnia affects about one out of every five people. It’s even more common than having trouble falling asleep in the first place. And there’s a biological explanation, according to psychologist and sleep expert Michael Breus. In a recent Washington Post interview, he explained: “Every person on earth wakes up between 1 and 3 o’clock in the morning.” This is because our body temperature naturally starts falling around 10 p.m. That sets off melatonin production and signals our bodies that we should start heading for sleep. Between 1 and 3 a.m., our temperature naturally starts to rise again, and we shift into a lighter stage of sleep. Often, we wake up, but most of us are barely aware of it. We shift positions and go back to sleep. Except, sometimes we don’t. Some of us have a lot more trouble falling back asleep, a problem that may be worsened if we have a lot on our minds. We wind up, mentally spinning our wheels, and sleep becomes that much harder. If this happens to you, here’s what to do. 1. Resist temptation Your hardest assignment for falling back to sleep might be not doing most of the things you instinctively want to do. For example: Do not pick up your phone or other mobile device, or even an e-book. Many studies have shown that looking at screens interferes with falling asleep, even if what you’re looking at is something relaxing, such as a puzzle or light reading. You may really, really want to break this rule. Don’t. You might also be tempted to get out of bed, especially to go to the bathroom. But standing up and walking will raise your heart rate, making it harder to fall back asleep, Breus said. And, he added, sleeping on your side can create the false sense that you need to pee. So he recommends lying on your back and counting to 30. If you still need to go to the bathroom, then go. Finally, and perhaps most frustrating, do not look at the time. A sleep expert told me this years ago and I find it a hard instruction to follow. But I can attest that if I resist the urge to see what time it is, I do fall back asleep more quickly. Looking at the time throws your brain into planning mode, and that’s not what you want. 2. Do some controlled breathing Breus recommends 4-7-8 breathing, in which you inhale for a count of four, hold your breath for a count of seven, and then exhale to a count of eight. I’ve used this method many times myself to fall asleep and it really does work. Anahad O’Connor, the Washington Post health columnist who interviewed Breus, writes that it’s made a huge difference to his own chronic middle-of-the-night insomnia. The reason this breathing technique is so effective is that it affects your vagus nerve, the longest nerve in your body. When you slow your breathing and make your exhalations longer than your inhalations, it slows your heart rate and sends a message to your body to relax. This means that any breathing technique that makes your exhalations longer than your inhalations may help you fall asleep faster. Even something very simple, such as counting to four on your inhalation and six on your exhalation, can work. In yoga, techniques like these are called pranayama, or controlled breathing. They are a powerful way to help yourself relax. 3. Stop your worries from overwhelming you I’ll admit that it was much easier for me to write that sentence than it is for any of us to actually master our worries. But you can be certain that, whatever troubles you may be facing, sleep deprivation will only make them worse. So it’s worth making the effort. Meditation is one very effective way to conquer your worries and help yourself sleep—and you can do it while lying in bed. Breus suggests tensing and then releasing one part of your body after another—for instance, starting with your toes and working your way up your legs. This is similar to a form of meditation called a body scan and can help you calm down and fall asleep. O’Connor also recommends cognitive shuffling, which is a clever way to introduce completely random images into your mind. This mimics the way our minds tend to wander just as we’re dropping off, and it provides a good distraction from whatever we’re fretting about. Whichever technique you try, the more you can do to pull your mind away from whatever’s bothering you, the higher your chances of dropping off quickly and winding up with a good night of sleep. There’s a growing audience of Inc.com readers who receive a daily text from me with a self-care or motivational micro-challenge or tip. (Want to learn more? Here’s some information about the texts and a special invitation to a two-month free trial.) Often, they text me back about their thoughts and experiences and we get into a conversation. Many of my subscribers are solopreneurs or run small businesses, and some of them struggle with middle-of-the-night insomnia themselves. Trying some of these techniques might help them—and you—finally get a better night’s rest. —Minda Zeitlin This article originally appeared on Fast Company’s sister website, Inc.com. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy. View the full article

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Hybrid work is here to stay, but the "meeting equity" gap is wider than ever. Hybrid meetings can quickly become a frustrating experience for remote participants if the technology makes communication difficult. When remote employees feel like "flies on the wall" rather than active participants, engagement drops and productivity suffers. View the full article

GoPro’s announcement that it plans to cut 23% of its workforce this week didn’t come as a complete shock to anyone who’s been following the wearable camera maker over the past few years. Once a leader in the action camera market, the company has seen its stock fall from highs of more than $93 in 2014 to just 80 cents today. The $10 billion valuation it once boasted is a distant memory. (GoPro’s current market cap is just under $122 million.) Now it’s betting on an ongoing turnaround plan to stabilize the business. Part of that plan involves becoming an even leaner operation. GoPro will lay off 145 of its 631 employees starting in the second fiscal quarter. That will result in charges of between $11.5 million and $15 million. Prior to this week’s cuts, the company said it had reduced its costs by 26% from the previous year. That hasn’t been enough to restore profitability. While the company had targeted a return to the black by the end of 2025, it instead posted a $9.1 million loss in the fourth quarter. A long history of troubles GoPro faces plenty of challenges today. Tariffs have slowed its turnaround, rising memory costs are eating into margins, and supply issues have weighed on the bottom line. But many of its problems predate those pressures. At the height of the company’s popularity in 2014 and 2015, founder and CEO Nicholas Woodman pushed to expand beyond cameras, launching both a media division and a drone unit meant to compete with DJI. The move drove a surge in head count, which peaked at 1,600 employees, and in R&D spending, which shot as high as $358.9 million in 2016, more than double what it had been just two years earlier. Neither bet paid off. The media division shut down in 2016, and the drone was pulled from the market after experiencing battery failures mid-flight. In 2014 Woodman was the highest-paid CEO in the U.S., receiving a stock package worth $285 million. By 2018 that salary had been reduced to $1. (He voluntarily waived the remainder of his then-$850,000 annual salary in March 2025.) As GoPro ventured further from its core product, the competition grew, not just from drone makers but from smartphones, which became more rugged and capable of shooting 4K video without the need for a separate device. Many of those companies also built easy-to-use editing tools, an area GoPro chose not to prioritize, pushing away another segment of its user base. GoPro has tried to right the ship with layoffs before. In 2024, it cut 139 jobs, about 15% of its workforce. Two years earlier, it cut 270 roles. In the 14 months before that, it reduced head count twice more by 100-plus employees each time. None of those cuts returned the company to profitability. Yet despite its profitability issues, GoPro has continued to produce new generations of its cameras—and the next will be introduced later this month at the NAB Show. Those, the company says, will be powered by a new GP3 processor that will be “more professionally focused than ever before,” with larger sensors and expanded features. GoPro is no stranger to professional users, but whether that consumer segment will be enough to turn things around remains unclear. The clock is ticking. In late March, Nasdaq notified GoPro that its stock was at risk of being delisted for failing to meet minimum bid price requirements. If shares don’t stay above $1 for at least 10 consecutive days before late September, they will no longer be allowed to trade on the Nasdaq Global Select Market. View the full article