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The tech industries’ top leaders have a not insignificant amount of sway over the White House. But after a masked ICE agent killed Alex Pretti in Minneapolis on Saturday, less than a month after federal agents also shot and killed Renee Good, many are still choosing to remain silent, showing just how tied to President The President’s administration Big Tech has become. Now, their employees are piling on the pressure for their CEOs to speak out. More than 800 tech workers from companies like Google, Meta, OpenAI, Amazon, and Salesforce have signed a letter urging their CEOs to wield their influence and call the White House to demand that U.S. Immigration and Customs Enforcement (ICE) leave U.S. cities. “Tech professionals are speaking up against this brutality, and we call on all our colleagues who share our values to use their voice,” states the letter organized by ICEout.tech. “We know our industry leaders have leverage: in October, they persuaded The President to call off a planned ICE surge in San Francisco.” The letter also calls on tech companies to end their contracts with ICE. AWS (Amazon Web Services) currently provides ICE with data storage services, while Motorola Solutions was awarded a $15.6 million contract in 2023 to “implement and maintain” ICE’s tactical communication infrastructure. In October, Apple and Google removed apps that alerted people when ICE agents were nearby. Even Palantir employees have started openly questioning the work the company is doing with the Department of Homeland Security, according to a recent Wired report. Promised a friendlier regulatory environment, tech CEOs have largely stayed silent throughout The President’s second-term and have readily appeared at public events to promote the president’s agenda. As OpenAI’s head of global business, James Dyett noted on X: “There is far more outrage from tech leaders over a wealth tax than masked ICE agents terrorizing communities and executing civilians in the streets.” He continued, “Tells you what you need to know about the values of our industry.” Target, UnitedHealth, Best Buy and other Minnesota-based companies issued a joint statement Sunday, “calling for an immediate deescalation of tensions and for state, local and federal officials to work together to find real solutions.” The statement’s tentative language was met with criticism, failing to outright condemn the shooting of Pretti or Good or urge the administration to remove ICE from the Twin Cities. Still, experts say it was significant, and marks a “tipping point” in the situation. While some have chosen to remain silent, other notable tech figures have used their platforms to speak out. Meredith Whittaker, the president of Signal, wrote: “To everyone in my industry who’s ever claimed to value freedom—draw on the courage of your convictions and stand up.” Khosla Ventures founder Vinod Khosla posted: “ICE personnel must have ice water running thru their veins to treat other human beings this way. There is politics but humanity should transcend that.” Anthropic co-founder Chris Olah said he also felt compelled to say something. “I generally believe the best way I can serve the world is as a non-partisan expert, and my genuine beliefs are quite moderate,” he said on X. “So the bar is very high for me to comment. But recent events—a federal agent killing an ICU nurse for seemingly no reason and with no provocation—shock the conscience.” View the full article

In its latest round of mass layoffs, Amazon is eliminating 16,000 jobs—following a round of 14,000 cuts back in the fall. The tech giant did not cite artificial intelligence in a memo to employees, and Amazon CEO Andy Jassy has previously denied that the company is slashing headcount due to AI. But there’s no denying AI plays a role, whether or not these layoffs can actually be attributed to it. Jassy has explicitly said that adopting AI across Amazon “will reduce our total corporate workforce as we get efficiency gains.” Even though there is limited data to suggest AI is directly responsible for the scourge of layoffs across corporate America, plenty of CEOs have made clear that they believe the technology will transform their workplaces, and that their employees need to get on board. Workers are listening—and they’re anxious about what widespread AI adoption means for their job prospects in a challenging market. A new report from Indeed surveyed over 2,000 workers and found that AI is a major concern, with over a third of them saying it will negatively impact their job opportunities and career growth. In fact, AI nudged out burnout as the leading concern among job seekers. For 40% of employers, adopting AI is a major focus in 2026—but 35% of job seekers see this as a troubling shift. “Your employees know AI isn’t going away and will impact their work,” Matt Berndt, the head of Indeed’s Job Search Academy, said in a blog post. “The big question is how? This unknown breeds uncertainty, and that’s the disconnect: Both employers and workers are using AI, but they don’t understand or trust how the other is using it. This isn’t a tech problem; it’s human.” Economists have argued there is little evidence that AI is already displacing workers in high numbers, even in sectors that are more vulnerable to its effects. Still, employees across corporate America have reason to fret over AI: In just the last month, several companies have explicitly cited AI in layoff announcements. Pinterest will be laying off 15% of its workforce this year, in an effort to redirect resources to teams that are working on AI. Citigroup already cut 1,000 jobs in January, and CEO Jane Fraser has teased more layoffs later this year due to AI and automation. This report also aligns with the broader sentiment around AI adoption: Public opinion polling has repeatedly shown that Americans fear AI will usher in sweeping job losses. Indeed’s report also captures a fundamental disconnect between employers and rank and file workers. The overwhelming majority of employers are convinced they know what their workforce wants, according to Indeed—though their employees largely disagree. Half of employers also seem to think the job market is actually improving, while 40% of workers believe it is only getting worse. Many employers are worried about budgets and cost reduction, while two-thirds of workers are jockeying for a raise. In spite of these findings, one thing employers and their workers might actually agree on is that burnout is looming—perhaps now more than ever. For workers, burnout is a major concern, not far behind AI. Employers claim to be most concerned with employee wellbeing and burnout, while also anticipating that the “996” schedule—the 72-hour work week that is growing more popular across AI companies—will take over more workplaces. Nearly 40% of employers said they expect longer work weeks, per the Indeed report, even as 46% of job seekers cited work life balance as a top priority. As they face increasing pressure from their employers to embrace AI, it’s little surprise that workers are not exactly optimistic about what 2026 has in store. View the full article

It’s the Thursday “ask the readers” question. A reader writes: Would you consider an Ask the Readers on what people wish they’d known when they first became managers? I’ve just stepped into my first leadership role, moving from being a highly regarded individual contributor (who task managed teams for different projects) to actually managing a small department and wow, it’s a much bigger shift than I expected. I’d love to hear what helped others get over that hump, what made things easier, what surprised them, and what they wish they’d known earlier. Bonus points for advice on: • Managing people who’ve been on the team for years but weren’t hired for this role despite applying • Handling the weird loneliness of the “finding your feet” stage in a new leadership job Readers? The post what do you wish you’d known when you started managing people? appeared first on Ask a Manager. View the full article

U.S. life expectancy rose to 79 years in 2024 — the highest mark in American history. It’s the result of not only the dissipation of the COVID-19 pandemic, but also waning death rates from all the nation’s top killers, including heart disease, cancer and drug overdoses. What’s more, preliminary statistics suggest a continued improvement in 2025. “It’s pretty much good news all the way around,” said Robert Anderson, of the National Center for Health Statistics at the Centers for Disease Control and Prevention, which released the 2024 data on Thursday. Life expectancy, a fundamental measure of a population’s health, is an estimate of the average number of years a baby born in a given year might expect to live, given death rates at that time. For decades, U.S. life expectancy rose at least a little bit almost every year, thanks to medical advances and public health measures. It peaked in 2014, just shy of 79 years. It was relatively flat for several years before plunging as the COVID-19 pandemic killed more than 1.2 million Americans. In 2021, life expectancy fell to just under 76 1/2 years. It has been rebounding since. The data reflect not only a complete turnaround from the pandemic but also a lasting improvement in the drug overdose epidemic, said Andrew Stokes, a researcher at Boston University. The bad news is that the U.S. still ranks below dozens of other countries, Stokes noted. “There’s a lot more to be done,” he said. In 2024, about 3.07 million U.S. residents died, about 18,000 fewer than the year before. Death rates declined across all racial and ethnic groups, and in both men and women. Heart disease remained the nation’s leading cause of death, but the death rate due to it dropped by about 3% for the second year in a row. A combination of factors are likely at play, including advances in medical treatments and weight management, said Dr. Sadiya Khan, who treats and studies heart disease at Northwestern University. Deaths from unintentional injuries — a category that includes drug overdoses — fell the most, dropping more than 14% in 2024. COVID-19, which only a few years ago was the nation’s No. 3 killer, in 2024 dropped out of the top 10. COVID-19’s fall meant suicide moved into the top 10, even though suicides in 2024 declined. Homicides fell that year, too, this week’s report said. Deaths statistics for 2025 are not finalized, but preliminary data suggest around 3.05 million deaths have been recorded. That number may grow as more death certificates are rounded up and analyzed, but Anderson said he expects last year will end up at least a slight improvement over the 2024. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. —Mike Stobbe, AP Medical Writer View the full article

Palantir, Deloitte and gravel company led by ally of US president among beneficiariesView the full article

When considering the best industry categories for forming an LLC, you’ll want to focus on sectors with strong growth potential and demand. Retail Trade stands out because of its adaptability and consumer engagement, whereas Professional Services, particularly in legal and healthcare, leverage specialized expertise for success. The Construction sector furthermore presents opportunities, especially with the shift in the direction of sustainable practices. Comprehending these dynamics can help you make informed decisions about your new venture. What’s the next step in aligning your interests with market trends? Key Takeaways Retail Trade dominates with nearly 19% of applications, driven by strong consumer demand and effective inventory management strategies. Professional Services account for 12.77% of LLC formations, reflecting a growing need for specialized expertise in legal, finance, and healthcare fields. Construction shows growth potential with 9.72% of applications, supported by ongoing infrastructure investments and trends towards sustainable practices. E-commerce is rapidly expanding, offering opportunities in niche markets as online sales surged during the pandemic. Other Services and Administrative Support sectors cater to diverse needs, with potential for success through adaptability and specialized skills in personal care and operational support. Key Takeaways When considering the best industry categories for forming an LLC, it’s essential to understand the current trends and demands within the market. Retail trade stands out as the most popular choice, accounting for nearly 19% of non-corporate business applications. This sector thrives on high customer volume and adapts well to online shopping trends. If you’re looking for specialized expertise, professional services, which make up about 12.77% of LLCs, is another strong contender, covering legal, accounting, and consulting fields. Construction, representing 9.72%, reflects ongoing infrastructure investments. Furthermore, niche markets in the other services category and administrative support services round out the scenery. For a multi-person LLC, these categories represent some of the best industry categories to choose to form an LLC. Advantages of Forming an LLC When you form an LLC, you gain essential legal protection that safeguards your personal assets from business-related debts and liabilities. Furthermore, LLCs benefit from pass-through taxation, meaning you report your business profits and losses on your personal tax return, which helps you avoid double taxation. This structure not merely improves your credibility but likewise offers operational flexibility, making it an attractive option for business owners. Legal Protection Benefits Forming an LLC offers considerable legal protection benefits, particularly through limited liability, which shields your personal assets from business debts and legal obligations. This means that if your LLC faces financial difficulties or lawsuits, only the assets owned by the LLC are at risk, whereas your personal belongings, such as your home or savings, remain safe. LLCs are recognized as separate legal entities, allowing them to enter contracts and own property independently of their owners. Compared to sole proprietorships or general partnerships, this structure meaningfully reduces your personal financial risk. Furthermore, having legal protection can improve your business’s credibility, making it easier to attract investors who appreciate that their contributions aren’t tied to your personal finances. Tax Advantages Explained Establishing an LLC comes with significant tax advantages that can positively impact your bottom line. Here’s how an LLC can benefit you financially: Pass-through taxation lets you report profits and losses on your personal tax return, avoiding double taxation. Tax savings occur since you’re only taxed on personal income rather than business profits and distributions. You can deduct business expenses on your personal taxes, which lowers your taxable income. LLCs offer flexibility in tax classification, allowing you to choose between sole proprietorship, partnership, S corporation, or C corporation status. By electing S corporation status, you might avoid self-employment tax on part of your income, leading to additional savings. These advantages can lead to a more favorable tax situation for you as an LLC owner. Top 10 Most Popular Industries for LLC Formation In today’s business environment, numerous industries are thriving as popular choices for LLC formation. The retail trade industry leads with 18.98% of LLC formations, demonstrating strong demand for businesses selling directly to consumers. Following closely is the professional services sector, which includes legal and consulting fields, accounting for 12.77% of applications owing to a growing need for specialized expertise. The construction sector comprises 9.72% of LLC formations, fueled by ongoing infrastructure investments. Moreover, other services, such as personal care and equipment repair, make up 8.87%, showcasing the diversity within service-oriented businesses. Finally, administrative and support services represent 7.75% of formations, reflecting the increasing demand for specialized support functions across various industries. Percentage of Non-Corporate Business Applications by Industry When considering non-corporate business applications, it’s crucial to look at the industry breakdown. For instance, the retail trade sector leads with nearly 19% of applications, driven by consumer demand for various products. Furthermore, fields like professional services and construction show significant interest, representing 12.77% and 9.72% respectively, highlighting potential growth areas for aspiring entrepreneurs. Industry Application Breakdown The scenery of non-corporate business applications reveals significant insights into industry trends and consumer demands. By examining the distribution of applications, you can identify where opportunities lie for forming your LLC. Retail Trade: 18.98% – This sector leads, indicating strong consumer demand for various goods. Professional Services: 12.77% – There’s a growing need for specialized expertise in legal, accounting, and consulting fields. Construction: 9.72% – Ongoing infrastructure projects fuel interest in this industry. Other Services: 8.87% – This includes niche markets like equipment repair and personal care, highlighting diverse offerings. Administrative and Support Services: 7.75% – The demand for specialized support functions is evident across various industries. These percentages can inform your decision-making process. Leading Market Segments Across the terrain of non-corporate business applications, five leading market segments have emerged, each reflecting unique opportunities for entrepreneurs. The retail trade industry dominates with 18.98% of total applications, showcasing its appeal to new business owners. Following closely is the professional services sector, which accounts for 12.77% and underscores the demand for specialized expertise in areas like legal and accounting. The construction industry makes up 9.72%, indicating robust investments in infrastructure. Moreover, the other services category, which encompasses personal care and repair services, represents 8.87% of applications, highlighting a variety of niche markets. Finally, administrative and support services account for 7.75%, emphasizing the ongoing need for specialized functions across diverse industries. Growth Potential Analysis Comprehension of the growth potential in various industries can greatly impact your decision to establish a non-corporate business. Analyzing the percentage of non-corporate business applications by industry reveals key trends: Retail trade: 18.98% of applications, showing strong consumer demand. Professional services: 12.77%, indicating a notable need for specialized expertise. Construction: 9.72%, reflecting ongoing investments in infrastructure and building. Other services: 8.87%, highlighting the diversity of service-oriented businesses. Administrative and support services: 7.75%, suggesting a growing demand for operational support. These figures illustrate where market opportunities lie and can help you make an informed choice when establishing your LLC, aligning your business with sectors poised for growth. Retail Trade Insights Retail trade stands out as a leading sector for LLC formation, capturing nearly 19% of non-corporate business applications. This industry encompasses various formats, including physical stores, online shops, and direct sales, allowing you to cater to a high customer volume. Its adaptability to e-commerce trends greatly improves consumer access to goods, making it a lucrative option for new businesses. Successful retail ventures often leverage strong marketing strategies and effective inventory management to meet customer demand. Moreover, many retail businesses offer after-sales services, such as repairs and installations, which boost customer satisfaction and loyalty. By focusing on these elements, you can establish a competitive edge in the thriving retail trade sector. Professional Services Overview In the professional services sector, you’ll find a significant emphasis on industry expertise, as many clients turn to skilled professionals in fields like law, finance, and healthcare for specialized assistance. This sector furthermore boasts a wide range of service offerings, catering to diverse needs across various industries and households. As demand trends continue to rise, entrepreneurs with the right qualifications can find ample opportunities to establish successful LLCs focused on delivering expert solutions. Industry Expertise Requirements When considering a venture in professional services, it’s important to recognize the industry expertise requirements that come into play. Professionals in this sector demand substantial education and training to build credibility and guarantee compliance with regulations. Here are some key considerations: Licenses and Certifications: Many fields, like legal and medical, require specific credentials. Industry Knowledge: Deep comprehension of your specialty is critical for offering valuable insights. Networking Skills: Building relationships is fundamental for client acquisition and retention. Continual Education: Staying updated on industry trends and regulations is necessary for success. Client Trust: Establishing and maintaining trust is significant for long-term business relationships. Grasping these factors can help you navigate the competitive environment of professional services effectively. Service Offerings Diversity Diversity in service offerings is a hallmark of the professional services sector, reflecting the varied needs of clients across different industries. Professional services account for about 12.77% of LLC formations, highlighting the strong demand for specialized expertise. This category encompasses a wide array of services, including legal advice, accounting, consulting, and veterinary care, all of which require substantial training and certification. Many providers cater to both individual clients and businesses, creating a versatile client base and opportunities for growth. As market needs evolve, areas like technology consulting and healthcare are increasingly in demand. Establishing a professional services LLC not just elevates your credibility but also signals your commitment to quality and expertise, in the end benefiting your business. Market Demand Trends As the terrain of the professional services sector evolves, grasping market demand trends becomes essential for entrepreneurs considering forming an LLC. This sector represents about 12.77% of LLC formations, showcasing a strong need for specialized expertise. Key trends driving growth include: An increasing demand for legal and accounting services as businesses navigate regulations. The rise of consulting services, addressing complex business challenges. Expanded veterinary services catering to pet owners’ needs. A diverse clientele seeking customized solutions, enhancing market appeal. The overall economic evolution, prompting individuals and businesses to seek expert guidance. Construction Sector Trends The construction sector is experiencing significant trends that are shaping its future, particularly as the demand for building and engineering services continues to rise. Currently, this sector accounts for about 9.72% of LLC formations, driven by ongoing infrastructure investments. You’ll find a variety of activities here, from new construction to maintenance and repairs. General contractors often manage projects as they subcontract specialized work. The industry is divided into subsectors, such as Construction of Buildings, Heavy and Civil Engineering, and Specialty Trade Contractors, each offering unique opportunities for LLC formation. Moreover, emerging trends like sustainable building practices and technology integration are improving project management and efficiency, making this sector an increasingly attractive option for new business ventures. Health Care and Social Assistance Health Care and Social Assistance is swiftly evolving, driven by factors like an aging population and the growing demand for extensive healthcare services. This sector is one of the fastest-growing in the U.S., representing about 10% of non-corporate business applications. As an entrepreneur, exploring this industry can offer diverse opportunities, including: Hospitals and outpatient care Home healthcare services Social assistance programs Telehealth solutions Digital health technology However, keep in mind that regulatory compliance and licensing are vital for operating legally. You’ll need specialized knowledge in healthcare practices, regulations, and patient management to successfully navigate the intricacies of this field. If you’re passionate about improving community health, this industry could be a compelling choice for your LLC. E-commerce Growth and Opportunities With consumer preferences quickly shifting in the direction of online shopping, e-commerce presents a wealth of opportunities for budding entrepreneurs looking to establish an LLC. In 2021, U.S. online sales surpassed $870 billion, demonstrating a significant market potential. The COVID-19 pandemic accelerated this growth, condensing ten years’ worth of e-commerce advancements into just three months in 2020. Mobile commerce accounted for 54% of online sales, emphasizing the need for mobile-optimized websites. You might additionally explore niche markets, such as sustainable products and subscription services, which are gaining popularity among eco-conscious consumers. Platforms like Shopify and WooCommerce have lowered barriers to entry, enabling you to innovate and launch your online business with relative ease. Consider leveraging these trends for success. Regulatory Environment Impact Steering through the regulatory environment is crucial for LLCs, particularly since compliance requirements can differ greatly across industries. Grasping these regulations helps you avoid costly penalties and operational setbacks. Here are some key considerations: Healthcare: Face extensive oversight, requiring adherence to strict legal frameworks. Finance: Must navigate complex regulations that impact reporting and operations. E-commerce: Needs to comply with laws on online sales and consumer rights, which vary by location. Construction: Comply with local building codes and safety regulations, influencing project costs and timelines. Professional Services: Often require licenses and adherence to ethical guidelines, affecting client services. Market Demand and Access to Capital Comprehending market demand is vital for LLCs, especially if you’re looking to establish a business in a sector with significant growth potential. The retail trade sector, for instance, accounts for nearly 19% of non-corporate business applications, showing strong interest. Similarly, professional services make up about 12.77%, indicating a rising need for specialized expertise. The construction industry, at 9.72%, reflects ongoing investments in infrastructure, whereas other services, comprising 8.87%, cater to various niches. Industry Category Percentage of LLC Formations Retail Trade 19% Professional Services 12.77% Construction 9.72% Access to capital is often improved in these popular sectors, attracting more investors. Skillsets for Industry Success To succeed in any industry, it’s vital to possess the right skill sets customized to your sector’s demands. Each industry has unique requirements, so tailoring your skills to meet those needs is significant. Here are some key skill sets needed across various sectors: Retail Trade: Strong customer service, inventory management, and marketing knowledge. Professional Services: Specialized training or qualifications in law, accounting, or consulting. Construction: Skills in project management, engineering, and regulatory compliance. Other Services: Diverse abilities in repair services, personal care, and community support. Administrative Support: Organizational, communication, and technology management skills. Frequently Asked Questions Which Tax Classification Should I Choose for My LLC? When choosing a tax classification for your LLC, consider your financial goals and operational structure. By default, LLCs are pass-through entities, meaning profits and losses appear on your personal tax return. If you qualify, electing S corporation status can reduce self-employment taxes on distributions. On the other hand, C corporation status offers retained earnings and potential tax deductions but subjects your LLC to corporate tax rates. Consulting a tax professional can help you make the best choice for your situation. How to Categorize Your LLC? To categorize your LLC, start by identifying the primary industry you’ll operate in. This choice impacts your business structure and tax obligations. For instance, if you’re in retail, you might use NAICS codes related to that sector. Analyze market trends, focusing on growing industries like e-commerce or professional services. Make certain your category aligns with your business model, as this affects compliance and how clients perceive your company. What Type of Business Should I Start in LLC? When deciding what type of business to start as an LLC, consider your skills, interests, and market demand. Retail offers high customer volume and flexibility, especially with online options. Professional services like legal and accounting leverage specialized expertise and are in demand. Construction can be lucrative because of ongoing infrastructure projects. On the other hand, niche markets in other services, such as personal care or equipment repair, can likewise provide valuable opportunities for growth. What Names to Avoid for LLC? When naming your LLC, avoid names that closely resemble existing businesses in your state, as this can lead to confusion and legal issues. Steer clear of restricted words like “bank” or “insurance” without proper approvals. Misleading names that suggest unrelated services can cause penalties, and guarantee your name includes “LLC” or an abbreviation. Finally, avoid names that might be considered offensive to prevent registration denial. Choose wisely to pave your business’s success. Conclusion In summary, selecting the right industry for your LLC can greatly influence your business’s success. Retail Trade, Professional Services, and Construction stand out because of their growth potential and market demand. By comprehending industry dynamics, such as e-commerce trends and infrastructure investments, you can position your LLC for success. Prioritize your skills and expertise when making your choice, ensuring your venture aligns with both market opportunities and your personal strengths for best results. Image via Google Gemini This article, "Best Industry Categories to Choose When Forming an LLC" was first published on Small Business Trends View the full article

When considering the best industry categories for forming an LLC, you’ll want to focus on sectors with strong growth potential and demand. Retail Trade stands out because of its adaptability and consumer engagement, whereas Professional Services, particularly in legal and healthcare, leverage specialized expertise for success. The Construction sector furthermore presents opportunities, especially with the shift in the direction of sustainable practices. Comprehending these dynamics can help you make informed decisions about your new venture. What’s the next step in aligning your interests with market trends? Key Takeaways Retail Trade dominates with nearly 19% of applications, driven by strong consumer demand and effective inventory management strategies. Professional Services account for 12.77% of LLC formations, reflecting a growing need for specialized expertise in legal, finance, and healthcare fields. Construction shows growth potential with 9.72% of applications, supported by ongoing infrastructure investments and trends towards sustainable practices. E-commerce is rapidly expanding, offering opportunities in niche markets as online sales surged during the pandemic. Other Services and Administrative Support sectors cater to diverse needs, with potential for success through adaptability and specialized skills in personal care and operational support. Key Takeaways When considering the best industry categories for forming an LLC, it’s essential to understand the current trends and demands within the market. Retail trade stands out as the most popular choice, accounting for nearly 19% of non-corporate business applications. This sector thrives on high customer volume and adapts well to online shopping trends. If you’re looking for specialized expertise, professional services, which make up about 12.77% of LLCs, is another strong contender, covering legal, accounting, and consulting fields. Construction, representing 9.72%, reflects ongoing infrastructure investments. Furthermore, niche markets in the other services category and administrative support services round out the scenery. For a multi-person LLC, these categories represent some of the best industry categories to choose to form an LLC. Advantages of Forming an LLC When you form an LLC, you gain essential legal protection that safeguards your personal assets from business-related debts and liabilities. Furthermore, LLCs benefit from pass-through taxation, meaning you report your business profits and losses on your personal tax return, which helps you avoid double taxation. This structure not merely improves your credibility but likewise offers operational flexibility, making it an attractive option for business owners. Legal Protection Benefits Forming an LLC offers considerable legal protection benefits, particularly through limited liability, which shields your personal assets from business debts and legal obligations. This means that if your LLC faces financial difficulties or lawsuits, only the assets owned by the LLC are at risk, whereas your personal belongings, such as your home or savings, remain safe. LLCs are recognized as separate legal entities, allowing them to enter contracts and own property independently of their owners. Compared to sole proprietorships or general partnerships, this structure meaningfully reduces your personal financial risk. Furthermore, having legal protection can improve your business’s credibility, making it easier to attract investors who appreciate that their contributions aren’t tied to your personal finances. Tax Advantages Explained Establishing an LLC comes with significant tax advantages that can positively impact your bottom line. Here’s how an LLC can benefit you financially: Pass-through taxation lets you report profits and losses on your personal tax return, avoiding double taxation. Tax savings occur since you’re only taxed on personal income rather than business profits and distributions. You can deduct business expenses on your personal taxes, which lowers your taxable income. LLCs offer flexibility in tax classification, allowing you to choose between sole proprietorship, partnership, S corporation, or C corporation status. By electing S corporation status, you might avoid self-employment tax on part of your income, leading to additional savings. These advantages can lead to a more favorable tax situation for you as an LLC owner. Top 10 Most Popular Industries for LLC Formation In today’s business environment, numerous industries are thriving as popular choices for LLC formation. The retail trade industry leads with 18.98% of LLC formations, demonstrating strong demand for businesses selling directly to consumers. Following closely is the professional services sector, which includes legal and consulting fields, accounting for 12.77% of applications owing to a growing need for specialized expertise. The construction sector comprises 9.72% of LLC formations, fueled by ongoing infrastructure investments. Moreover, other services, such as personal care and equipment repair, make up 8.87%, showcasing the diversity within service-oriented businesses. Finally, administrative and support services represent 7.75% of formations, reflecting the increasing demand for specialized support functions across various industries. Percentage of Non-Corporate Business Applications by Industry When considering non-corporate business applications, it’s crucial to look at the industry breakdown. For instance, the retail trade sector leads with nearly 19% of applications, driven by consumer demand for various products. Furthermore, fields like professional services and construction show significant interest, representing 12.77% and 9.72% respectively, highlighting potential growth areas for aspiring entrepreneurs. Industry Application Breakdown The scenery of non-corporate business applications reveals significant insights into industry trends and consumer demands. By examining the distribution of applications, you can identify where opportunities lie for forming your LLC. Retail Trade: 18.98% – This sector leads, indicating strong consumer demand for various goods. Professional Services: 12.77% – There’s a growing need for specialized expertise in legal, accounting, and consulting fields. Construction: 9.72% – Ongoing infrastructure projects fuel interest in this industry. Other Services: 8.87% – This includes niche markets like equipment repair and personal care, highlighting diverse offerings. Administrative and Support Services: 7.75% – The demand for specialized support functions is evident across various industries. These percentages can inform your decision-making process. Leading Market Segments Across the terrain of non-corporate business applications, five leading market segments have emerged, each reflecting unique opportunities for entrepreneurs. The retail trade industry dominates with 18.98% of total applications, showcasing its appeal to new business owners. Following closely is the professional services sector, which accounts for 12.77% and underscores the demand for specialized expertise in areas like legal and accounting. The construction industry makes up 9.72%, indicating robust investments in infrastructure. Moreover, the other services category, which encompasses personal care and repair services, represents 8.87% of applications, highlighting a variety of niche markets. Finally, administrative and support services account for 7.75%, emphasizing the ongoing need for specialized functions across diverse industries. Growth Potential Analysis Comprehension of the growth potential in various industries can greatly impact your decision to establish a non-corporate business. Analyzing the percentage of non-corporate business applications by industry reveals key trends: Retail trade: 18.98% of applications, showing strong consumer demand. Professional services: 12.77%, indicating a notable need for specialized expertise. Construction: 9.72%, reflecting ongoing investments in infrastructure and building. Other services: 8.87%, highlighting the diversity of service-oriented businesses. Administrative and support services: 7.75%, suggesting a growing demand for operational support. These figures illustrate where market opportunities lie and can help you make an informed choice when establishing your LLC, aligning your business with sectors poised for growth. Retail Trade Insights Retail trade stands out as a leading sector for LLC formation, capturing nearly 19% of non-corporate business applications. This industry encompasses various formats, including physical stores, online shops, and direct sales, allowing you to cater to a high customer volume. Its adaptability to e-commerce trends greatly improves consumer access to goods, making it a lucrative option for new businesses. Successful retail ventures often leverage strong marketing strategies and effective inventory management to meet customer demand. Moreover, many retail businesses offer after-sales services, such as repairs and installations, which boost customer satisfaction and loyalty. By focusing on these elements, you can establish a competitive edge in the thriving retail trade sector. Professional Services Overview In the professional services sector, you’ll find a significant emphasis on industry expertise, as many clients turn to skilled professionals in fields like law, finance, and healthcare for specialized assistance. This sector furthermore boasts a wide range of service offerings, catering to diverse needs across various industries and households. As demand trends continue to rise, entrepreneurs with the right qualifications can find ample opportunities to establish successful LLCs focused on delivering expert solutions. Industry Expertise Requirements When considering a venture in professional services, it’s important to recognize the industry expertise requirements that come into play. Professionals in this sector demand substantial education and training to build credibility and guarantee compliance with regulations. Here are some key considerations: Licenses and Certifications: Many fields, like legal and medical, require specific credentials. Industry Knowledge: Deep comprehension of your specialty is critical for offering valuable insights. Networking Skills: Building relationships is fundamental for client acquisition and retention. Continual Education: Staying updated on industry trends and regulations is necessary for success. Client Trust: Establishing and maintaining trust is significant for long-term business relationships. Grasping these factors can help you navigate the competitive environment of professional services effectively. Service Offerings Diversity Diversity in service offerings is a hallmark of the professional services sector, reflecting the varied needs of clients across different industries. Professional services account for about 12.77% of LLC formations, highlighting the strong demand for specialized expertise. This category encompasses a wide array of services, including legal advice, accounting, consulting, and veterinary care, all of which require substantial training and certification. Many providers cater to both individual clients and businesses, creating a versatile client base and opportunities for growth. As market needs evolve, areas like technology consulting and healthcare are increasingly in demand. Establishing a professional services LLC not just elevates your credibility but also signals your commitment to quality and expertise, in the end benefiting your business. Market Demand Trends As the terrain of the professional services sector evolves, grasping market demand trends becomes essential for entrepreneurs considering forming an LLC. This sector represents about 12.77% of LLC formations, showcasing a strong need for specialized expertise. Key trends driving growth include: An increasing demand for legal and accounting services as businesses navigate regulations. The rise of consulting services, addressing complex business challenges. Expanded veterinary services catering to pet owners’ needs. A diverse clientele seeking customized solutions, enhancing market appeal. The overall economic evolution, prompting individuals and businesses to seek expert guidance. Construction Sector Trends The construction sector is experiencing significant trends that are shaping its future, particularly as the demand for building and engineering services continues to rise. Currently, this sector accounts for about 9.72% of LLC formations, driven by ongoing infrastructure investments. You’ll find a variety of activities here, from new construction to maintenance and repairs. General contractors often manage projects as they subcontract specialized work. The industry is divided into subsectors, such as Construction of Buildings, Heavy and Civil Engineering, and Specialty Trade Contractors, each offering unique opportunities for LLC formation. Moreover, emerging trends like sustainable building practices and technology integration are improving project management and efficiency, making this sector an increasingly attractive option for new business ventures. Health Care and Social Assistance Health Care and Social Assistance is swiftly evolving, driven by factors like an aging population and the growing demand for extensive healthcare services. This sector is one of the fastest-growing in the U.S., representing about 10% of non-corporate business applications. As an entrepreneur, exploring this industry can offer diverse opportunities, including: Hospitals and outpatient care Home healthcare services Social assistance programs Telehealth solutions Digital health technology However, keep in mind that regulatory compliance and licensing are vital for operating legally. You’ll need specialized knowledge in healthcare practices, regulations, and patient management to successfully navigate the intricacies of this field. If you’re passionate about improving community health, this industry could be a compelling choice for your LLC. E-commerce Growth and Opportunities With consumer preferences quickly shifting in the direction of online shopping, e-commerce presents a wealth of opportunities for budding entrepreneurs looking to establish an LLC. In 2021, U.S. online sales surpassed $870 billion, demonstrating a significant market potential. The COVID-19 pandemic accelerated this growth, condensing ten years’ worth of e-commerce advancements into just three months in 2020. Mobile commerce accounted for 54% of online sales, emphasizing the need for mobile-optimized websites. You might additionally explore niche markets, such as sustainable products and subscription services, which are gaining popularity among eco-conscious consumers. Platforms like Shopify and WooCommerce have lowered barriers to entry, enabling you to innovate and launch your online business with relative ease. Consider leveraging these trends for success. Regulatory Environment Impact Steering through the regulatory environment is crucial for LLCs, particularly since compliance requirements can differ greatly across industries. Grasping these regulations helps you avoid costly penalties and operational setbacks. Here are some key considerations: Healthcare: Face extensive oversight, requiring adherence to strict legal frameworks. Finance: Must navigate complex regulations that impact reporting and operations. E-commerce: Needs to comply with laws on online sales and consumer rights, which vary by location. Construction: Comply with local building codes and safety regulations, influencing project costs and timelines. Professional Services: Often require licenses and adherence to ethical guidelines, affecting client services. Market Demand and Access to Capital Comprehending market demand is vital for LLCs, especially if you’re looking to establish a business in a sector with significant growth potential. The retail trade sector, for instance, accounts for nearly 19% of non-corporate business applications, showing strong interest. Similarly, professional services make up about 12.77%, indicating a rising need for specialized expertise. The construction industry, at 9.72%, reflects ongoing investments in infrastructure, whereas other services, comprising 8.87%, cater to various niches. Industry Category Percentage of LLC Formations Retail Trade 19% Professional Services 12.77% Construction 9.72% Access to capital is often improved in these popular sectors, attracting more investors. Skillsets for Industry Success To succeed in any industry, it’s vital to possess the right skill sets customized to your sector’s demands. Each industry has unique requirements, so tailoring your skills to meet those needs is significant. Here are some key skill sets needed across various sectors: Retail Trade: Strong customer service, inventory management, and marketing knowledge. Professional Services: Specialized training or qualifications in law, accounting, or consulting. Construction: Skills in project management, engineering, and regulatory compliance. Other Services: Diverse abilities in repair services, personal care, and community support. Administrative Support: Organizational, communication, and technology management skills. Frequently Asked Questions Which Tax Classification Should I Choose for My LLC? When choosing a tax classification for your LLC, consider your financial goals and operational structure. By default, LLCs are pass-through entities, meaning profits and losses appear on your personal tax return. If you qualify, electing S corporation status can reduce self-employment taxes on distributions. On the other hand, C corporation status offers retained earnings and potential tax deductions but subjects your LLC to corporate tax rates. Consulting a tax professional can help you make the best choice for your situation. How to Categorize Your LLC? To categorize your LLC, start by identifying the primary industry you’ll operate in. This choice impacts your business structure and tax obligations. For instance, if you’re in retail, you might use NAICS codes related to that sector. Analyze market trends, focusing on growing industries like e-commerce or professional services. Make certain your category aligns with your business model, as this affects compliance and how clients perceive your company. What Type of Business Should I Start in LLC? When deciding what type of business to start as an LLC, consider your skills, interests, and market demand. Retail offers high customer volume and flexibility, especially with online options. Professional services like legal and accounting leverage specialized expertise and are in demand. Construction can be lucrative because of ongoing infrastructure projects. On the other hand, niche markets in other services, such as personal care or equipment repair, can likewise provide valuable opportunities for growth. What Names to Avoid for LLC? When naming your LLC, avoid names that closely resemble existing businesses in your state, as this can lead to confusion and legal issues. Steer clear of restricted words like “bank” or “insurance” without proper approvals. Misleading names that suggest unrelated services can cause penalties, and guarantee your name includes “LLC” or an abbreviation. Finally, avoid names that might be considered offensive to prevent registration denial. Choose wisely to pave your business’s success. Conclusion In summary, selecting the right industry for your LLC can greatly influence your business’s success. Retail Trade, Professional Services, and Construction stand out because of their growth potential and market demand. By comprehending industry dynamics, such as e-commerce trends and infrastructure investments, you can position your LLC for success. Prioritize your skills and expertise when making your choice, ensuring your venture aligns with both market opportunities and your personal strengths for best results. Image via Google Gemini This article, "Best Industry Categories to Choose When Forming an LLC" was first published on Small Business Trends View the full article

Some blind and low-vision fans will have unprecedented access to the Super Bowl thanks to a tactile device that tracks the ball, vibrates on key plays and provides real-time audio. The NFL teamed up with OneCourt and Ticketmaster to pilot the game-enhancing experience 15 times during the regular-season during games hosted by the Seattle Seahawks, Jacksonville Jaguars, San Francisco 49ers, Atlanta Falcons and Minnesota Vikings. About 10 blind and low-vision fans will have an opportunity to use the same technology at the Super Bowl in Santa Clara, California, where Seattle will play the New England Patriots on Feb. 8. With hands on the device, they will feel the location of the ball and hear what’s happening throughout the game. Scott Thornhill can’t wait. Thornhill, the executive director of the American Council of the Blind, will be among the fans at Levi’s Stadium with a OneCourt tablet in their lap and Westwood One’s broadcast piped into headphones. He was diagnosed with retinitis pigmentosa when he was 8, and later lost his sight. “It will allow me to engage and enjoy the game as close as possible as people who can see,” Thornhill told The Associated Press. “As someone who grew up playing sports before I lost my vision, I’m getting a big part of my life back that I’ve been missing. To attend a game and not have to wait for someone to tell me what happened, it’s hard to even describe how much that means to me. “It’s a game-changer.” Clark Roberts experienced it first hand. The Seahawks fan was invited by the team to attend its home game against Indianapolis on Dec. 14 to experience the game with the OneCourt device that is the size of a thick iPad with raised lines outlining a football field. “The device does two wonderful things,” said Roberts, who lost his sight when he was 24 due to retinitis pigmentosa. “It vibrates in different ways for different plays and through headphones, I was able to hear Seattle’s amazing announcer, Steve Raible. Real-time audio is the real beauty of the device because usually when I’m listening to a game, there can be a delay of up to a minute or more and that can be challenging to constantly ask family and friends what happened. “Can you imagine how this can open up everything, not just football?” OneCourt is working on it. It has partnered with NBA and Major League Baseball teams to provide its devices at games and is in talks to make them available with the NHL, along with other leagues and sports organizations all over the world. OneCourt launched in 2023 after founder Jerred Mace saw a blind person attending a soccer match while he was a junior at the University of Washington. The startup with headquarters in Seattle uses the NFL’s tracking data from Genius Sports and translates it into feedback for the device to create unique vibrations for plays such as tackles and touchdowns. The data is generated from cameras and chips embedded in balls, jerseys and elsewhere. The same technology is used by the NFL’s NextGen Stats for health and player safety, statistics and gambling. “It’s a testament to the maturity of the product and our company that we have gone from delivering this to a handful of teams throughout the last year or two to having it at the largest event in American sports,” OneCourt co-founder Antyush Bollini said. “The Super Bowl is such an amazing event and now blind and low-vision fans can use our technology in a way they deserve.” Ticketmaster’s funding for the NFL pilot went toward underwriting the device to make it available to fans for free, according to senior client development director Scott Aller. “This is a very, very big social impact win,” Aller said. “We hope that we can make an investment like this in every single one of our markets.” After some teams approached the league about improving access for all, the NFL has spent the past few months piloting the program and ultimately decided to have the device make its Super Bowl debut. “It’s not lost on us that we have blind to low-vision fans and we want to do right by them,” said Belynda Gardner, senior director of diversity equity and inclusion for the NFL. Gardner said the league has been very encouraged by the pilot and potential of this technology. “We’re reviewing what we learned and evaluating how it can be implemented going forward,” Gardner said. “There aren’t any definitive next steps and we will use the offseason to determine where this technology sits in the NFL’s suite of offerings.” Thomas Rice, a Jaguars fans, who is blind, said he had a seamless experience with the OneCourt device at a game in Jacksonville. Rice picked up the tablet at guest services at EverBank Stadium and after settling in at his seat, he felt and heard football in a new way. “When Trevor Lawrence threw a touchdown pass to Brian Thomas Jr., I felt the ball travel through the air,” Rice said. “When Travis Etienne ran the ball, I could feel it happen along the sideline.” “It was like giving me my own pair of eyes.” Follow Larry Lage on X AP NFL: https://apnews.com/hub/nfl —Larry Lage, AP Sports Writer View the full article

Overall, three-quarters of those in a National Mortgage News survey believe loan production will increase during 2026, but just 15% felt strongly about it. View the full article

Amid changing economic winds, small business optimism is showing signs of resurgence. The NFIB Small Business Optimism Index climbed to 99.5 in December—0.5 points higher than November, and above its 52-year average of 98. This uptick reflects a growing belief among business owners that better conditions lie ahead, driven primarily by falling cost pressures and an improved outlook for capital investments. “2025 ended with a further increase in small business optimism,” stated NFIB Chief Economist Bill Dunkelberg. “While Main Street business owners remain concerned about taxes, they anticipate favorable economic conditions in 2026 due to waning cost pressures, easing labor challenges, and an increase in capital investments.” Key findings from the NFIB survey indicate mixed signals, but several trends stand out that warrant attention from small business owners. Rising Optimism and Challenges Ahead One of the most notable aspects of the December report is the increase in the net percent of owners expecting better business conditions, which rose 9 points from November to a net 24%. This change marks the first increase since July, suggesting a shift in mindset after a prolonged period of uncertainty. However, while optimism is increasing, taxes have emerged as a pressing concern for many. Twenty percent of survey respondents cited taxes as their most significant problem, an increase of 6 points from November and the highest level since May 2021. Inflation and supply chain issues remain crucial considerations. While the net percent of owners raising average selling prices fell to a net 30%, inflationary pressures persist above historical averages, compelling businesses to remain vigilant about pricing strategies. Moreover, 64% of small business owners reported supply chain disruptions affecting their operations, highlighting ongoing challenges in getting products and materials. What’s in Store for Hiring and Compensation? In December, a seasonally adjusted 33% of small business owners reported having unfilled job openings, unchanged from November, but still above the historical average. Of those hiring, a staggering 91% reported difficulty finding qualified applicants, emphasizing the ongoing labor shortage that small businesses face. Despite these challenges, there’s a positive shift in compensation trends. A net 31% of business owners reported raising compensation, up 5 points from November. However, plans to continue hiring present mixed forecasts, as only a net 17% of owners plan to create new jobs in the next three months, a slight decline from the previous month. Capital Investments and Future Prospects A promising sign is the increase in capital expenditures. Fifty-six percent of small business owners reported spending on equipment and other improvements, up 4 points from November. However, future plans for capital outlays show some caution; only 19% expressed intentions to invest in capital over the next six months. This may reflect broader uncertainties about sustained economic growth. Navigating a Complex Landscape Small business owners face a challenging landscape shaped by regulatory complexities, rising taxes, and labor shortages. Dunkelberg noted this increasing trepidation around tax issues while simultaneously highlighting a cautious optimism for 2026 fueled by potential improvements in economic conditions. Owners should keep a pulse on market dynamics as they navigate their strategies moving into the new year. The increasing costs associated with labor and materials, along with the tax landscape, can exert pressure on profit margins. Yet, with rising optimism, many small businesses may find opportunities to invest in their operations and adapt to changing consumer needs. For more detailed insights, the NFIB has launched the “Small Business by the Numbers” podcast, which delves deeper into how economic conditions affect small businesses across the nation. Co-hosted by NFIB’s Holly Wade and Peter Hansen, this podcast could serve as a valuable resource for small business owners seeking to understand the ever-evolving economic climate. As 2026 approaches, small business owners may find a landscape rife with challenges but also ripe with opportunities for those willing to adapt and plan strategically. For further information, the full NFIB press release is available here. Image via Google Gemini This article, "Small Business Optimism Hits New High as Economic Conditions Improve" was first published on Small Business Trends View the full article

Amid changing economic winds, small business optimism is showing signs of resurgence. The NFIB Small Business Optimism Index climbed to 99.5 in December—0.5 points higher than November, and above its 52-year average of 98. This uptick reflects a growing belief among business owners that better conditions lie ahead, driven primarily by falling cost pressures and an improved outlook for capital investments. “2025 ended with a further increase in small business optimism,” stated NFIB Chief Economist Bill Dunkelberg. “While Main Street business owners remain concerned about taxes, they anticipate favorable economic conditions in 2026 due to waning cost pressures, easing labor challenges, and an increase in capital investments.” Key findings from the NFIB survey indicate mixed signals, but several trends stand out that warrant attention from small business owners. Rising Optimism and Challenges Ahead One of the most notable aspects of the December report is the increase in the net percent of owners expecting better business conditions, which rose 9 points from November to a net 24%. This change marks the first increase since July, suggesting a shift in mindset after a prolonged period of uncertainty. However, while optimism is increasing, taxes have emerged as a pressing concern for many. Twenty percent of survey respondents cited taxes as their most significant problem, an increase of 6 points from November and the highest level since May 2021. Inflation and supply chain issues remain crucial considerations. While the net percent of owners raising average selling prices fell to a net 30%, inflationary pressures persist above historical averages, compelling businesses to remain vigilant about pricing strategies. Moreover, 64% of small business owners reported supply chain disruptions affecting their operations, highlighting ongoing challenges in getting products and materials. What’s in Store for Hiring and Compensation? In December, a seasonally adjusted 33% of small business owners reported having unfilled job openings, unchanged from November, but still above the historical average. Of those hiring, a staggering 91% reported difficulty finding qualified applicants, emphasizing the ongoing labor shortage that small businesses face. Despite these challenges, there’s a positive shift in compensation trends. A net 31% of business owners reported raising compensation, up 5 points from November. However, plans to continue hiring present mixed forecasts, as only a net 17% of owners plan to create new jobs in the next three months, a slight decline from the previous month. Capital Investments and Future Prospects A promising sign is the increase in capital expenditures. Fifty-six percent of small business owners reported spending on equipment and other improvements, up 4 points from November. However, future plans for capital outlays show some caution; only 19% expressed intentions to invest in capital over the next six months. This may reflect broader uncertainties about sustained economic growth. Navigating a Complex Landscape Small business owners face a challenging landscape shaped by regulatory complexities, rising taxes, and labor shortages. Dunkelberg noted this increasing trepidation around tax issues while simultaneously highlighting a cautious optimism for 2026 fueled by potential improvements in economic conditions. Owners should keep a pulse on market dynamics as they navigate their strategies moving into the new year. The increasing costs associated with labor and materials, along with the tax landscape, can exert pressure on profit margins. Yet, with rising optimism, many small businesses may find opportunities to invest in their operations and adapt to changing consumer needs. For more detailed insights, the NFIB has launched the “Small Business by the Numbers” podcast, which delves deeper into how economic conditions affect small businesses across the nation. Co-hosted by NFIB’s Holly Wade and Peter Hansen, this podcast could serve as a valuable resource for small business owners seeking to understand the ever-evolving economic climate. As 2026 approaches, small business owners may find a landscape rife with challenges but also ripe with opportunities for those willing to adapt and plan strategically. For further information, the full NFIB press release is available here. Image via Google Gemini This article, "Small Business Optimism Hits New High as Economic Conditions Improve" was first published on Small Business Trends View the full article

Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate to business outcomes Search performance can look healthy on the surface while breaking down in places search teams don’t own or fully see. It’s tempting to turn immediately to attribution models, data quality, or KPI definitions. Ultimately, the issue is often how performance breaks down after the click – in areas search teams don’t own. While search work has become easier to scale with automation, software, established workflows, and frameworks, execution doesn’t equal understanding or deeper control. This challenge has existed for more than 20 years and can be magnified by scale. Stopping analysis too early, or keeping it too shallow, limits understanding of performance in the broader context of the business or brand. In larger organizations, silos widen the gap. When CRM and sales aren’t tightly integrated with search, teams operate independently, with no one owning the full journey. Pressure from leadership can intensify the problem. When results look good but fail to deliver at the bottom line, the lack of clarity becomes uncomfortable for everyone. This dynamic isn’t new, but it’s becoming more pronounced. To help address these disconnects, here are five breakpoints to focus on. 1. Intent misalignment Intent is what search teams focus on when shaping the content, topics, and focus used to attract target audiences through search. That’s a given. It doesn’t always match or map to deeper factors such as buying stage, urgency, or alignment with internal sales expectations at a given moment or season. If traffic is qualified by topic, keyword, or other search criteria, even when intent is aligned with the best available research and data, a prospect’s sales readiness and stage can still be missing or difficult to quantify. Analyzing what problem the searcher believed they were solving, and how closely that aligns with how sales positions the offering, can help close the gap between search and sales. That, in turn, allows teams to question whether they are optimizing for demand, curiosity, or another aspect of how someone enters the customer journey. Dig deeper: How to explain flat traffic when SEO is actually working 2. Conversion friction When leads driven by search convert on the website, it can become an uncomfortable situation if they don’t ultimately become clients or customers, and sales has strong opinions about those conversions. There are many reasons for this friction. Technically, the leads pass the criteria outlined and agreed on within the organization or with an agency. Problems often exist silently in another gap, sometimes categorized as conversion rate optimization or tied to brand, product development, or related areas. But that is often a distraction. When teams drill into lead specifics and qualification, the issues often come down to generic forms, CTAs that are not tightly aligned, or unclear next steps between form submission and an actual conversation. Conversions do not equal customers, or even a commitment to the sales process. Key questions center on the promise made in the search results, the website content the visitor consumed, and whether the landing page and site journey fulfilled the visitor’s intended goal. Most importantly, when evaluating performance, teams need to ask what signal a conversion actually sends to the organization, versus what the prospect intended. Dig deeper: 6 SEO tests to help improve traffic, engagement, and conversions Get the newsletter search marketers rely on. See terms. 3. Lead qualification gaps Whether you operate within a company or environment, including agency and in-house teams, that uses lead scoring and qualification or not, ensuring that marketing-qualified leads are sales-ready is critical in a lead-focused business. This article is not intended to delve deeply into the differences between marketing-qualified and sales-qualified leads or into all the nuances involved. However, the challenge cannot be overstated when teams lack shared understanding and definitions. That includes scoring models, definitions of what qualifies as “qualified,” who agreed to those definitions, and what happens when sales rejects leads. This may not be comfortable territory to navigate. But reaching standard definitions and qualification criteria can be some of the most helpful and meaningful work teams do, because it helps prove the value of search. Dig deeper: How to monitor your website’s performance and SEO metrics 4. Sales handoff and follow-up Yes, I’m sharing points, but this is the one that tends to hit the hardest and may be the most challenging. That’s because you may be a C-level executive, manager, agency partner, or otherwise oversee or be directly involved in the marketing-to-sales handoff. We are adversaries, friends, and colleagues. I’m not here to revisit the fundamentals of marketing versus sales. But I’m here to challenge you. Speed, messaging, and context matter. This is not just about getting a form in front of someone as quickly as possible and whether they fill it out. Substance and detail matter. Getting the right prospect with the right context, carried through from how they searched and found you, is critical. Yes, this is harder when analyzing customer journeys that involve LLMs and other sources, but that doesn’t mean teams can’t or shouldn’t try to understand that behavior. When a disconnect appears in this category, teams should push to understand whether sales knows why the lead came in, how quickly follow-up happened, and whether the messaging aligns with the original intent. These are key areas that help teams tune or adjust their strategies. Dig deeper: 9 things to do when SEO is great but sales and leads are terrible 5. Measurement blind spots Sometimes everything appears to be in place. Analytics shows conversions and search leads qualify, but there is no movement when reviewing CRM results. Whether attribution becomes messy, impatience sets in, gray areas emerge, or other factors are at play, blind spots can form. This often leads teams to default to their own metrics. No one wins when KPIs are not shared or when there is no single source of truth and trust. When visibility stops and ownership of “connecting the dots” is unclear, challenges emerge regardless of function, team, or leadership role. Decisions then get made without full context. Dig deeper: Measuring what matters in a post-SEO world The cost of not knowing what’s working I’m not writing this article to be hard on search marketing leaders or practitioners. This is not a failure of search. If any of the challenges described here feel familiar, you are not alone, and they are likely cross-functional to solve. Marketing leaders do not need perfection when it comes to attribution or search efforts. That is not realistic. What is needed instead are better questions, shared definitions, and clear ownership. The biggest danger is not when performance drops, but when performance is strong and no one knows with confidence why. Scaling always involves risk, and teams should not scale efforts without conviction or a clear understanding of that risk. Ultimately, the goal is for search work to build credibility, confidence, and influence beyond deep expertise in search engines and large language models tied to visibility. View the full article

Here is a recap of what happened in the search forums today...View the full article

If you've been wanting to post on social media but keep putting it off, this one's for you. I asked Buffer's team of creators — because creating is important to us since our product is for creators — to share what actually helped them get past the fear, overthinking, and blank-page paralysis that accompanies early-stage content creation. And their advice was refreshingly actionable. A bit of backstory: In an initiative spearheaded by Sabreen Haziq, our Senior Brand & Community Manager, Buffer's team has been transforming into a group of creators with real skin in the game. Over the past 8 months, we've collectively: Published over 11,000 postsEarned 14 million impressionsReceived 21.5 million views📚 How We’re Empowering the Entire Buffer Team to Become Creators If our growth stage was a "seedling" last year, many of us are becoming sprouts — hitting milestones, seeing real traction (hello, 1 million impressions), and learning a ton along the way. Here's what we wish we'd known from the start. Lower the bar (way lower than you think)The biggest thing standing between you and your first post probably isn't strategy, timing, or even knowing what to say. It's the belief that your first post needs to be good — or that you need to post a lot to make it count. Neither is true. You need to post something, at whatever pace you can sustain. "Ease in with anything that feels natural to you," says Darcy Peters, Senior Customer Advocate Manager. "If that's talking about a hobby, go for it! If it's sharing an image with a one-word caption, please do! Get one post out, get another post out, get a third post out, and soon, the momentum will drive you." Arek Panek, Engineer on the Channels & Platform team, echoed this: "I decided it's better to just start and see how it is. If I was waiting for my perfect moment, it'd probably never come." So what does a low-effort, sustainable approach actually look like? Find your "minimum viable post" or MVPWe asked the team what format they default to when they're low on time or energy. The answers were almost boringly simple: a text-only post sharing a single thought, or an image with a short caption. And for getting from zero to one, boring is good. Darcy keeps it especially low-lift: "I have so many images in my camera roll that I've thought, 'Let me just take this to post later.' Each image has a story to tell, and although it can sometimes tell it on its own, the short caption helps ensure the viewer understands my take.” No carousels, no elaborate hooks, just one thought, out the door as quickly as possible. And the best part is, once you stop treating every post like a performance, you'll probably 1) post more and 2) get better, faster. Start with a cadence you can maintainThere's no magic number. Posting once a week works. So does once a month, if that's what fits your life right now. What matters is choosing a pace you can actually sustain. Rathes Sachchithananthan, Senior Engineer on our Core UX team, learned this the hard way: "I would send out big messages but then not be able to keep up with them. Instead, start small and stay consistent." A post you can maintain beats a schedule that burns you out. You can always ramp up later. And speaking of lowering barriers — let's talk about the biggest perceived one. Video isn't your only option (and it doesn't have to be scary)You'd be forgiven for thinking that video is the be-all and end-all on social. But with the rise of LinkedIn creators and text-based platforms like Threads and Bluesky, the barrier to great content isn't as high as some think. "The more I grow as a creator, the more I hear from people in my life that they would love to grow an audience as well," says Kirsti Lang, Senior Content Creator. "And then they'll say something like 'but I can't be on camera,' or 'I don't know where to start with filming.'" There are two misconceptions to address here: that video is the only format that will make you successful, and that creating great video is an unattainable skill. On the first point: The creators on the Buffer team are proof that you can grow with text and image-based content alone. "Some of us dabble in video, but for the vast majority, text and carousels are our bread and butter," Kirsti says. Even if you want to grow on TikTok or Instagram, you can lean on carousels — multi-photo or graphic posts — to do some heavy lifting. And you can adapt your format to the platform. Sabreen, for example, keeps it flexible: "I love a good text post on LinkedIn, and then a fast-paced reel on Instagram." For me, I actually treat video as a format to get ideas out quickly — I love an off-the-cuff ramble video (although I’ve had to get really good at cutting out my ‘um’s’ in CapCut). On the second point: You don't need to be a natural on camera, have formal editing training, or invest in expensive equipment. "When I first kicked off our Social 101 series on Buffer's YouTube channel, all I had was an iPhone and some good natural light," Kirsti says. "I didn't have any formal video editing training, so I played around with tools like Canva, CapCut, and Veed. There are some phenomenal video editing tools out there now. They're super intuitive, and most of them are built to work on your phone." As for feeling comfortable on camera — that comes with time. "Plus, you don't even really need to talk on camera if you don't want to," Kirsti adds. "I love storytelling vlogs where I record the voiceover separately. It takes the pressure off." And I find that putting the camera on and treating it like I’m speaking to a friend on FaceTime really helps with the nerves that come with video. If you are looking to post video and improve your skills, Suzanne Kelly, Operations Manager, has a strong take: "Anytime I've had a clear plan, I create much better video content. When I go with 'I'll just film some clips here and there,' I end up not really having something usable." Storyboard first, even loosely. 📚 Video Marketing 101: How to Build a Successful Strategy in 2026 (+ Examples & Pro Tips) Stop waiting for original ideasOne of the most paralyzing beliefs about posting is that you need to say something no one's ever said before. You don't. And honestly, you probably can't — most ideas have been expressed somewhere, by someone. But here's what is original: your perspective. "Whatever you say, unless you're a great philosopher, was already said by someone else, somewhere," says Arek. "That's fine. Your perspective is unique and that's what makes your content original." This reframing is a game-changer for the creative mindset. You're not a thought leader dispensing wisdom from on high. You're a person in a conversation, sharing what you're noticing, learning, or thinking through. And if you're wondering which version of yourself to bring to social media — the professional one? The casual one? Rathes offers some relief: "It is ok to have different personalities on different social platforms. See it the same way you behave differently to your friends than your family or your work colleagues." Your LinkedIn doesn't have to match your Threads. You contain multitudes. Post accordingly. But even once you accept that your perspective is enough, there's often another voice: "But what if I'm not reaching the right people?" You might be thinking about that backwards. Flip the script on 'finding your audience'There's common advice that says you should study your audience and create content that resonates with them — and that's solid advice, especially as you grow. But when you're just starting out, it can feel like a chicken-and-egg problem: how do you create for an audience you don't have yet? Rathes offers an alternative path: "I don't need to find content that resonates with my audience — instead, I'll grow an audience that resonates with my content." If you're stuck in the "but who am I even talking to?" spiral, this reframe can be freeing. Post what's genuinely interesting to you. The right people will find it. You can always refine as you learn who's showing up. Not sure what to post about? Start here: Document what you're working on or learning (several teammates default to this)Respond to trends or news in your nicheAnswer questions you get asked repeatedlyShare your take on something you just read, watched, or listened toYou don't need a content pillar strategy to start. You need one thought and the willingness to share it. Build your support system firstHere's a counterintuitive move: before you post anything, start commenting on other people's posts. "Start by commenting on others' posts on the platform of your choosing," says Suzanne. "That'll get you in the arena without it feeling so high stakes. And it'll help you expand your network so that when you do feel ready to make your first post, you've got a community who is ready to interact with ya!" This does two things. First, it gets you used to being visible — your name, your face, your thoughts — without the pressure of creating something from scratch. Second, it means you're not posting into a void when you finally do hit publish. ⚡[Plug Community feature] You need people in your cornerMultiple teammates cited community as the thing that actually made posting sustainable. Not willpower, not content calendars, but people. "Having a community cheering me on, liking my comments, engaging, hyping me up — that's been the biggest mindset shift," Suzanne says. "Like, they won't let me flop!" Whether it's coworkers, a group chat, or mutuals you've built relationships with through commenting, having people who will show up for your posts (especially early on) makes a real difference. It really takes the edge off. 💡 Don't have a built-in crew? Buffer's community is a good place to start — it's free to join, and full of creators at every stage figuring this out together. You're not alone in feeling this wayWhen we asked the team what held them back from posting initially, the answers were remarkably consistent: perfectionism, imposter syndrome, not knowing what to say, and fear of judgment. If that sounds like you — welcome to the club. Every creator you admire started here, too. The difference isn't that they figured out how to stop feeling the fear. They just posted anyway, with a few people cheering them on. Embrace the 'ugly first draft'There's a reason your first few posts feel so high-stakes: you've got nothing to fall back on yet. No "well, last week's did great" to cushion the blow if this one tanks. "The first post is the hardest," says Suzanne, Operations Manager. "It feels like so much is on the line for that first post to succeed or flop. Once you've been posting for a while, there's less pressure for each one to be a banger — cause if it does flop, it doesn't feel like a judgment on your success as a creator. Cause you know last week's was a banger!" This is the part no one tells you: the only way to lower the emotional stakes is to keep posting. Volume creates safety — not because every post is great, but because no single post carries the weight of your entire creator identity. Sabreen, Senior Brand & Community Manager, frames it this way: "Every piece of content is a data point. It brings you closer to your audience by showing you what resonates and what doesn't. No post is a bad post — just learnings along the way." And whatever you do, resist the urge to measure your early work against people who've been at it for years. Your week three won’t look like their year three, and it doesn’t need to. Mistakes we made (so you don't have to)We asked the team what they'd done differently in hindsight. A few patterns emerged: Letting a break kill your momentum. Life happens — vacations, hard seasons, busy stretches. But Darcy learned that getting back in the groove is simpler than it feels: "It's as easy as publishing a quick text-based, shower-thought post to get me back into it."Not engaging back. Replies aren't just polite — they're part of the game. As Darcy put it: "Post, comment, reply to comments, repeat." If you disappear after posting, you're leaving connection (and reach) on the table.Obsessing over follower count. Sabreen admits she fell into this trap early: "I used to be obsessed with my follower count. In hindsight, I should have focused on enjoying the process and letting my social media personality evolve alongside my audience. Over time, you find your groove, and things begin to fall into place."Systems that actually helpAt some point, "just post" stops being enough. You need a lightweight system to capture ideas when they happen and get them out the door before you overthink them. The good news? It doesn't have to be complicated. Capture ideas the moment they hitThe team's most consistent habit: saving ideas immediately, before they disappear. Arek treats Buffer's Ideas feature like a kanban board: "One group is initial ideas — just a simple title and what I want to post about. Then another board is 'in progress.' I leave drafts there for a few days in case something new comes to mind. Then during the next session, I move them to actual scheduled posts." Where you capture matters less than that you capture. Several teammates mentioned the Notes app, voice memos, or simply drafting directly in Buffer. The point is having a place where half-baked thoughts can live until you're ready to shape them. Lean into scheduling if hitting ‘post’ feels a bit muchHere's a small psychological trick that came up repeatedly: scheduling a post makes it easier to actually publish. "Scheduling makes it less scary to click 'Share,'" says Arek. When it's queued up and going out on its own, you don't have the chance to second-guess yourself at the last moment. Suzanne also credited Buffer's streak feature: "It gives me hella accountability." And Rathes uses scheduling to smooth out the creative ebbs and flows: "Buffer allows me to spread out ideas and thoughts, even if they come in bursts. That way, I'm covered even on weeks that I am not feeling that productive." The takeaway: batch when you're feeling it, schedule for when you're not. Turn one idea into manyIf you're stuck thinking you need endless new ideas, try this reframe from Darcy: break one bigger thought into a series. "The catalyst was my 10-year anniversary at Buffer. I had a decade of thoughts to share, and stuffing them all into one post would feel chaotic. Instead, I drafted five posts to highlight different parts of my journey. Instantly, I had one post scheduled per week for five weeks!" Bonus tip from Darcy: use voice-to-text or an AI tool to ramble through your thoughts, then ask it to break them into three to five post concepts. It really helps lower the creative load. 📚 How I Create Social Media Content As a Verbal Processor: 3 Easy Steps 📚 How AI Dictation Tools Changed The Way I Work (And Which Ones Are Worth It) Sabreen takes a similar approach: "I get typing fatigue quite often in the age of AI, so it's much easier to collaborate with ChatGPT on creative script ideas and ways to make things more engaging. It's the fastest way to arrive at a concept that's closest to my vision, and ultimately to a stronger piece of content." What’s on the other sideWe asked the team how posting has impacted their work or careers in ways they didn't expect. The answers were a good reminder of why any of this is worth the discomfort. Rathes kept it simple: "Posting on social media literally got me the job of my dreams." Suzanne saw tangible growth: "I've more than doubled my following on LinkedIn." For Darcy, it was the relationships: "Posting more often has allowed me to connect and create relationships with others in my industry. I often receive LinkedIn DMs from people who've seen one of my posts. It's a great way to learn from one another." And for Sabreen, it turned into income: "I've been able to monetize on LinkedIn through entirely organic inbound leads, netting around $7K so far. Along the way, I've had the opportunity to work with brands like beehiiv, Canva, Air, Teal, Gamma, Slate, and Tracksuit." A dream job. A doubled following. Industry relationships. Brand deals. None of these outcomes required going viral. They came from showing up consistently, sharing real perspectives, and treating social media like the community space it actually is. If you're still on the fence, I get it. Posting feels vulnerable. The blank page is intimidating. The fear that no one will care — or worse, that they'll judge — is real. But remember: you don't need to impress everyone. You just need to be useful to someone — even if that someone is just one person scrolling by. As Sabreen put it: "Your creator journey is a long-running storyline that evolves over time. You can't become everything at once... Patience ends up being your greatest advantage." You've got something worth sharing. Now go hit publish. View the full article

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at key industry shifts and practical takeaways for staying competitive. Below is a recap of the topics discussed and what they mean for your strategy. Here’s the recap video on YouTube Watch the full recap on YouTube to hear Carolyn and Alex dive deeper into these topics, answer audience questions, and provide additional examples of how these changes could affect your work. SEO and AI news from January 2026 SEO is shifting from rankings to selection Microsoft’s recent guide on AEO (Agentic Engine Optimization) and GEO (Generative Engine Optimization) highlights a major change: the goal isn’t just to rank, but to be chosen by AI and users. Tools like Gemini and ChatGPT don’t just match keywords; they evaluate brand authority, structured data, and real-world mentions. If your content isn’t clear, well-organized, or trustworthy, AI may overlook it, even if it performs well in traditional search. To stay competitive, focus on structured data, fast-loading pages, and strong brand signals. Agentic commerce is on the rise Google’s Universal Commerce Protocol (UCP) is an open-source framework designed to help AI handle purchases. This means AI won’t just recommend products, but could also buy them for users. For businesses, optimizing for AI “selection” is now as important as ranking. If you sell products, prioritize product schema, fast load times, and a strong brand presence to ensure AI picks you. Google’s core updates continue to reshape publishing The December 2025 core update hit news publishers hard, particularly those relying on prediction-based content (like “2026 Oscar predictions”). Google is favoring original, authoritative reporting over speculative or AI-generated content. If you’re in publishing, EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) remains critical. YouTube is a growing force in AI search Gemini is now pulling YouTube videos into its responses, even for non-video queries. If you’re not repurposing content for YouTube, you’re missing an opportunity. Optimize video titles, descriptions, and transcripts so AI can find and cite your work. New tools are changing how we work Anthropic’s Claude CoWork can organize files and automate tasks, while open-source tools like Moltbot (formerly Clawdbot) let you run AI agents locally. These tools aren’t just novelties, but signs of how quickly AI is integrating into workflows. For SEO, staying adaptable and testing new tools will be key. Yoast is helping AI work for everyone Yoast is building on Microsoft’s NLWeb framework to help AI systems better understand web content. The goal is to ensure small publishers and businesses aren’t left behind as AI-driven discovery grows. If you’re using WordPress, Yoast SEO’s existing tools—like schema markup and readability checks—already support this effort. We’ve also added Gemini and Perplexity to our AI Brand Insights tool, so you can track how AI models perceive your brand. What to focus on in 2026 Structure your content so AI can parse it easily (schema markup helps) Build brand authority across channels—social media, PR, email, and YouTube all send signals AI notices Understand agentic commerce if you sell products. Fast, well-structured pages will help AI “select” you Avoid AI-generated slop. AI can help draft content, but human insight and expertise are irreplaceable Sign up for the next SEO Update by Yoast The next SEO Update by Yoast is on February 24, 2026, at 4 PM CET (10 AM EST). Sign up to join the live discussion or get the recording. Don’t miss it! The post Recap: The January 2026 SEO Update by Yoast appeared first on Yoast. View the full article

No longer confined to the partisans and activists, the fierce backlash against Donald The President’s immigration crackdown has begun to break out across American culture, spanning the worlds of business, sports and entertainment. Bruce Springsteen released a new song Wednesday that slammed “The President’s federal thugs.” OpenAI chief executive Sam Altman told employees that “what’s happening with ICE is going too far,” referring to Immigration and Customs Enforcement. And lifestyle icon Martha Stewart lamented that “we can be attacked and even killed.” “Things must and have to change quickly and peacefully,” Stewart wrote to her 2.9 million Instagram followers this week. A little more than one year into his second term, The President is facing a broad cultural revolt that threatens to undermine his signature domestic priority, the Republican Party’s grip on power and his own political strength ahead of the midterm elections. The President, a former reality television star often attuned to changes in public opinion, tried to shift the conversation this week by dispatching border czar Tom Homan to Minnesota to replace Greg Bovino, a Border Patrol commander who has been a lightning rod. But it’s unclear if the move will change anything on the ground. Thousands of federal agents remain in Minnesota, where two U.S. citizens have been killed and communities have felt besieged by The President’s crackdown. Meanwhile, operations have expanded into Maine as well. White House is ‘spooked’ Republican strategist Doug Heye said it’s too soon to know whether The President’s attempt to control the fallout will work. He’s been in communication with Republican leaders across Washington in recent days who are worried that the escalating situation could jeopardize control of Congress in this fall’s midterm elections. “It’s very clear that the administration is spooked,” Heye said. And while some in the party may be concerned, The President’s Make America Great Again base remains largely unified behind him and the immigration crackdown that he promised repeatedly on the campaign trail. They’re pushing the president not to back down. “It’s time for President The President to ramp up mass deportations even more,” Laura Loomer, a The President loyalist who has the president’s ear, told The Associated Press. “And if Minnesota is any barometer, it’s time for the focus to be on deporting as many Muslims as possible.” Such advice is at odds with a growing faction of prominent voices across American culture. Who is speaking out? Joe Rogan, a leading podcast host who endorsed The President during his comeback campaign, said he sympathizes with concerns about immigration agents’ tactics. “Are we really going to be the Gestapo?” Rogan said. “‘Where’s your papers?’ Is that what we’ve come to?” Over the weekend, more than 60 corporate executives, including the leaders of Target, Best Buy and UnitedHealth, released a public letter calling for de-escalation following the death of Alex Pretti, a 37-year-old Veterans Affairs nurse fatally shot during a confrontation with federal agents. The outcry intensified as the week progressed. Apple CEO Tim Cook on Tuesday issued a memo to employees saying he was “heartbroken by the events in Minneapolis.” “I believe America is strongest when we live up to our highest ideals, when we treat everyone with dignity and respect no matter who they are or where they’re from, and when we embrace our shared humanity,” Cook wrote in the memo, first reported by Bloomberg News. Tech billionaire and venture capitalist Vinod Khosla used stronger language on social media to condemn “macho ICE vigilantes running amuck.” Jason Calacanis, a prominent tech podcaster, on Wednesday warned of dire consequences for The President if he does not make sweeping changes among the people running the immigration crackdown. “President The President needs to replace them all and reverse his plummeting ratings, or the entire The President 2.0 agenda is over,” Calacanis wrote to his 1 million X followers. “America needs to put this dark and disgusting chapter behind us and unite behind a crisper immigration policy.” Actors and musicians speak up More outrage came from the entertainment industry, which is often viewed as a liberal bastion. Springsteen dropped his new song, “The Streets of Minneapolis,” on Wednesday. The famed musician referenced Pretti’s death directly. “The President’s federal thugs beat up on his face and his chest. Then we heard the gunshots. And Alex Pretti lay in the snow, dead,” Springsteen sings. Other actors and entertainers who spoke out in recent days include Natalie Portman, Elijah Wood, Olivia Rodrigo and Billie Eilish. Actor Mark Ruffalo described Pretti’s death as “cold-blooded murder.” The sports world has also begun to engage. Minnesota Timberwolves head coach Chris Finch called the shootings “unconscionable” and expressed support for protesters. So did superstar NBA player Steph Curry. “There’s a lot of change that needs to happen,” Curry, who plays for the Golden State Warriors, told reporters this week. He said he’s been glued to news coverage of the latest Minnesota shooting. Guerschon Yabusele, of the New York Knicks, went further the day after Pretti’s shooting. “I can’t remain silent. What’s happening is beyond comprehension,” he wrote on X. “We’re talking about murders here, these are serious matters. The situation must change, the government must stop operating in this way. I stand with Minnesota.” The President may be getting the message The President appears to be softening his tone on immigration — at least by his standards. “We’re going to de-escalate a little bit,” he said during a Tuesday interview on Fox News. He also chided Bovino, whom he displaced from his role. “Bovino is very good, but he’s a pretty out-there kind of a guy,” he said. “In some cases, that’s good. Maybe it wasn’t good here.” But The President pushed back on the characterization that he was scaling back his operations in Minnesota. And in a social media post, he warned Minneapolis Mayor Jacob Frey that he was “PLAYING WITH FIRE” by refusing to enforce federal immigration laws. Even before Pretti’s death Saturday, public opinion was starting to turn against The President on immigration, which was among his strongest issues at the beginning of his second term. Just 38% of U.S. adults approve of how The President is handling immigration, down from 49% in March. That’s according to an AP-NORC poll conducted Jan. 8-11, shortly after the first shooting death of a U.S. citizen in Minnesota. There’s also some indication that The President’s approval on immigration could be slipping among Republicans. The president’s approval among self-described Republicans fell from 88% in March to 76% in the January AP-NORC poll. A separate Fox News poll, which was conducted Friday through Monday, found that 59% of voters described ICE as “too aggressive,” a 10-point increase since last July. AP writer Linley Sanders in Washington contributed. —Steve Peoples, AP National Political Writer View the full article

Tesla, a brand once synonymous with consumer electric vehicles, is ditching some of the cars that brought its success. CEO Elon Musk has announced that the Model S and X vehicles are getting an “honorable discharge,” with production of them ending sometime next quarter. Instead, the company will use some of its factory space to build its humanoid Optimus robots. The news, shared during Tesla’s quarter-four earnings call on Wednesday, January 28, comes as Tesla expands manufacturing of its Optimus robots, full self-driving vehicles, and robotaxis. In fact, Tesla used its quarterly earnings report to describe itself as a “physical AI company.” That report holds many of the answers as to “why.” Tesla’s total revenue fell 3% year-over-year from $25.7 billion to $24.9 billion, while its automotive revenues fell 11% YOY from $19.8 billion to $17.7 billion. In quarter four, production of Model S and X vehicles dropped by 48% YOY, while deliveries fell 51% YOY. None of this was helped by Elon Musk’s polarizing political views, on-again, off-again relationship with President Donald The President, and the termination of $7,500 EV tax credits last fall. Despite all this, Musk used the investors’ call to make one last push to customers: “If you’re interested in buying a Model S and X, now would be the time to order.” The two models made up less than 3% of deliveries over the last quarter, with the remainder being Model 3 and Y vehicles. The latter two models appear to still be available for Tesla customers. What’s next for Tesla? Tesla is all in on AI. Earlier this month, the company invested about $2 billion in xAI, another Musk venture. The pair also created a “framework agreement” to collaborate on AI that should “enhance Tesla’s ability to develop and deploy AI products and services into the physical world at scale,” according to Tesla’s quarterly report. The company plans to announce the Gen 3 version of Optimus this quarter and says it’s the first one designed to be mass produced. Tesla aims to start production of the humanoid robot by the end of this year and plans to reach one million robots annually. However, Musk noted that Tesla is still “at the early stages” when it comes to Optimus. So far, it has only completed some basic factory tasks. Finally, Tesla is continuing to push its full self-driving mode and robotaxis—though most places still require a “safety monitor.” The pivot doesn’t seem to have rattled investors. Shares of Tesla Inc. (Nasdaq: TSLA) rose a bit over 2% in premarket trading on Thursday. The stock is up more than 10% over the last 12 months. View the full article

Why equity is the new standard for talent retention. Big 4 Transparency By Dominic Piscopo, CPA For CPA Trendlines Go PRO for members-only access to more Dominic Piscopo. View the full article

Why equity is the new standard for talent retention. Big 4 Transparency By Dominic Piscopo, CPA For CPA Trendlines Go PRO for members-only access to more Dominic Piscopo. View the full article

When it relates to sales training programs, comprehension of their structure and purpose is essential for success. These programs are intended to improve the skills of your sales team, focusing on techniques that boost performance and build lasting client relationships. By evaluating your team’s unique needs, you can select a program that offers the right interactive elements and certifications. So, what key features should you look for in a program that truly drives results? Key Takeaways Look for programs that offer tailored content addressing specific skill gaps, such as negotiation or relationship-building techniques. Choose interactive training formats, including online, in-person, or hybrid options, to enhance engagement and retention. Consider programs with a proven ROI, averaging 353%, to justify the investment against potential performance improvements. Seek training that incorporates practical experiences like role-playing and technology tools for real-world application. Ensure certifications are available to boost credibility and encourage professional growth among sales representatives. What Is a Sales Training Program? A sales training program is a structured course or workshop intended to improve the skills and knowledge of sales representatives, ultimately aiming to boost their overall sales performance. The best sales training programs focus on crucial components like product knowledge, sales processes, techniques, and role-playing scenarios. They also incorporate technology tools to provide practical experience. Top-rated sales training programs can lead to a remarkable 19% improvement in sales performance and make trained representatives 57% more effective in their roles. In addition, popular sales training programs emphasize continuous and customized training, which cultivates a culture of learning and development, ultimately reducing employee churn and enhancing team credentials through recognized certifications. Investing in such programs pays long-term dividends for both individuals and organizations. Benefits of Sales Training Programs Investing in sales training programs can greatly improve your team’s performance and contribute to overall business success. The best sales training improves your representatives’ effectiveness, making them 57% more capable of maneuvering complex situations. Programs like Dale Carnegie sales training focus on relationship-building techniques that lead to better customer interactions, ultimately driving loyalty. Furthermore, companies that invest in ongoing training see a remarkable ROI of 353%, making it a financially sound decision. This commitment to development not just boosts sales performance by 19% but also cultivates a culture of retention, reducing employee churn. By equipping your team with crucial skills through top-rated sales training, you elevate their agility in a competitive market, ensuring long-term organizational growth. How to Choose the Best Sales Training Program When choosing the best sales training program, it’s crucial to first identify your team’s specific needs, such as skills in negotiation or relationship building. Next, consider various training formats—like in-person, virtual, or blended options—to guarantee accessibility and engagement. Finally, assess program costs against their potential ROI, focusing on how the investment aligns with your budget and expected improvements in sales performance. Identify Team Needs Identifying your team’s needs is crucial for selecting the right sales training program. Begin by evaluating your sales team’s current skills and pinpointing areas for improvement, like negotiation tactics or relationship-building techniques. Set clear objectives for training, ensuring they align with your business goals. Skill Area Team Experience Level Training Type Negotiation Tactics New Reps Best Sales Classes Relationship Building Seasoned Professionals Carnegie Sales Training Market Dynamics Mixed Experience Outside Sales Training Evaluate unique challenges your team faces to choose a program that directly addresses these needs. Feedback from team members can additionally guide your choice, enhancing engagement and effectiveness. Evaluate Training Formats Choosing the right training format is vital for maximizing your sales team’s engagement and effectiveness. You should consider options like in-person, virtual, or blended approaches to guarantee accessibility for all members. Evaluating scheduling convenience can greatly impact participation rates, as flexible training often leads to higher engagement. Studies indicate that blended learning environments typically yield the best results, so think about how to incorporate various methods. Identify your team’s learning preferences; some might excel in interactive settings, whereas others may prefer online courses. Furthermore, make sure the chosen format supports necessary content delivery methods, such as role-playing scenarios or technology tools, to improve practical experience and skill application. This way, you can tailor the training to meet your team’s specific needs. Assess Program Costs Evaluating program costs is crucial for determining the best sales training program that aligns with your organization’s needs and budget. When analyzing costs, consider these key factors: Value Proposition: Compare the pricing against the potential ROI, which can average 353%, highlighting long-term benefits. Performance Metrics: Effective training can improve sales performance by 19%, making upfront costs worthwhile if they lead to significant gains. Certification Opportunities: Programs offering certifications boost team credibility and contribute to professional growth, adding value to your investment. Assessing Your Team’s Needs for Training To effectively assess your team’s needs for training, start by identifying skill gaps that might be hindering performance, such as negotiation or relationship-building abilities. Next, set clear objectives for the training to guarantee it aligns with your desired outcomes, like improving closing rates or enhancing customer engagement. Finally, analyze the sales process to pinpoint specific hurdles that could be addressed through customized training programs, nurturing a more competent and effective sales team. Identify Skill Gaps Identifying skill gaps within your sales team is crucial for tailoring effective training programs that improve performance. To achieve this, consider these key steps: Assess the Sales Process: Analyze specific hurdles your team encounters during sales interactions. This insight helps target skills that need development. Evaluate Weak Areas: Look at performance metrics, such as conversion rates and sales cycle length, to pinpoint where training is most necessary. Gather Feedback: Use surveys or interviews to understand team members’ perceptions of their skill gaps and training needs, ensuring the training is relevant and impactful. Set Training Objectives Setting effective training objectives is crucial for enhancing your sales team’s performance and addressing their specific needs. To do this, identify skill gaps such as negotiation or relationship-building that could boost overall sales results. Clear objectives help align training programs with these identified weaknesses, potentially leading to a 19% improvement in sales performance. Evaluate your sales process to pinpoint obstacles that hinder success, allowing you to tailor training directly to these challenges. Make certain that your training objectives reflect the unique issues your team faces, making the curriculum relevant and practical. Continuously assess team needs and progress, as trained sales representatives have shown to be 57% more effective, demonstrating the value of targeted training initiatives. Analyze Sales Process Analyzing the sales process is essential for comprehending the specific hurdles that may be affecting your team’s performance. To effectively assess your team’s needs for training, consider these key steps: Identify Weak Areas: Evaluate skills like negotiation or relationship building that require improvement. Set Clear Goals: Establish training objectives based on identified challenges to guarantee focused and structured learning. Engage in Feedback: Regularly solicit insights from team members about their difficulties and training needs to cultivate continuous improvement. Key Features of Effective Sales Training Effective sales training programs are vital for improving sales performance and equipping representatives with the skills they need to succeed. Key features of effective training include thorough product knowledge, structured sales processes, and practical role-playing scenarios. Incorporating technology tools can improve the learning experience, making it more engaging. Customized training that hones in on specific skills like negotiation and relationship building can lead to a 57% increase in sales rep effectiveness. Furthermore, integrating metrics and quotas allows you to track performance and measure the impact of training. Continuous learning, including modern sales strategies and industry trends, is important for maintaining a competitive edge in today’s market. Investing in these features guarantees your team is well-prepared for success. Format and Accessibility of Training Programs When reflecting on the format and accessibility of training programs, it’s vital to recognize the variety of options available to suit different learning preferences. Here are some key formats to reflect on: Online Training: Offers convenience and flexibility, allowing participants to learn at their own pace, which can lead to higher engagement and completion rates. In-Person Training: Provides direct interaction and networking opportunities, enhancing the learning process with real-time feedback and collaboration. Hybrid Training: Combines the benefits of both online and in-person formats, offering a thorough learning experience customized to diverse team needs. Evaluating the effectiveness of each format is fundamental, as aligning with participants’ preferences can maximize engagement and improve training outcomes. Top Sales Training Programs of 2025 As organizations continue to adapt to an evolving sales environment, the top sales training programs of 2025 reflect a blend of traditional techniques and innovative practices. Programs like Sandler Sales Training and Dale Carnegie’s courses emphasize relationship-building and consultative selling, critical for today’s market demands. Furthermore, Challenger and Corporate Visions introduce innovative strategies that help sales teams effectively guide buyers through their decision-making processes. Online and hybrid formats are increasingly popular, offering flexible access while ensuring high engagement through interactive elements. Continuous learning remains a focal point, with many programs providing certifications to improve professional credibility. This culture of ongoing development is vital for maintaining competitive advantage and nurturing skill mastery within sales teams. Investment Considerations for Sales Training Investing in sales training programs represents a strategic decision that can greatly impact your organization’s bottom line. To maximize your investment, consider these key factors: Cost vs. ROI: Sales training can yield an average ROI of 353%. Compare the cost per participant, which can range from $200 to $2,500, to the potential financial benefits. Customization: Customized training can lead to a 19% improvement in sales performance, so prioritize programs that address your team’s specific challenges. Long-term Value: Certifications from training can improve team credentials and contribute to professional growth, adding significant value over time. Evaluating these factors will help you make informed decisions that align training investments with your organization’s overall goals. Certifications and Professional Advancement Opportunities Certifications from recognized sales training programs can considerably boost your credibility and marketability in the field. These credentials not just validate your skills but additionally open up various career advancement paths, often leading to increased job opportunities and salary growth. Certification Benefits Explained Earning a certification can greatly improve your credentials in the sales field, providing you with recognition and credibility that may lead to better job opportunities and career advancement. Here are three key benefits of obtaining a sales certification: Improved Credibility: Certifications typically align with industry standards, making you more attractive to employers and clients who value recognized qualifications. Increased Confidence: Many certified professionals report feeling more confident in their sales methodologies, which can translate into improved performance and productivity. Commitment to Continuous Learning: Certifications often require ongoing education, cultivating a culture of skill improvement and keeping you updated with the latest sales trends. Career Advancement Paths When you pursue a certification from a recognized sales training program, you improve your credibility and open up various career advancement paths. Certifications, like those from Salesforce or Dale Carnegie, signal to employers that you’re committed to professional growth and have mastered crucial skills. Research shows that certified sales reps often report higher job satisfaction and are viewed as more competent by peers and supervisors. Programs such as Sandler Training and John Barrows’ SellBetter offer ongoing learning resources alongside certifications, supporting your continuous development. Investing in these certifications can lead to significant returns, as trained sales professionals are 57% more effective, which may result in quicker promotions and increased salaries, enhancing your overall career trajectory. Recognized Program Prestige Recognized certifications from reputable sales training programs can greatly improve your professional standing in the competitive job market. These certifications not only validate your skills but likewise augment your appeal to potential employers. Here are three key benefits of obtaining these credentials: Career Advancement: Many organizations prioritize candidates with recognized certifications, opening doors to higher-level positions. Skill Validation: Programs that include assessments guarantee you acquire necessary competencies, boosting your confidence and effectiveness in sales roles. Prestige and Credibility: Certifications from respected organizations like Sandler Training or Dale Carnegie can greatly amplify your professional credibility, showcasing your commitment to continuous learning. Investing in recognized sales training can be a game-changer for your career growth and marketability. Tailoring Training to Unique Sales Challenges Tailoring training programs to address unique sales challenges is essential for maximizing effectiveness and performance. Customized training can lead to a noteworthy 19% improvement in sales performance by directly targeting areas where your reps struggle, such as negotiation or relationship building. Incorporating role-playing scenarios that reflect real-world challenges guarantees that your sales team gains practical experience that’s immediately applicable to their roles. Continuous assessment of team needs allows for adjustments in training content, keeping it aligned with evolving market dynamics and organizational objectives. Programs that integrate industry-specific trends and methodologies considerably improve rep confidence, enabling them to handle complex sales scenarios more effectively. This focused approach makes your training more relevant and impactful, ultimately driving better results. Achieving Success With the Right Sales Training Program Selecting the right sales training program is crucial for achieving success in your sales efforts, as it directly influences your team’s performance and overall business outcomes. To maximize results, consider these key factors: Alignment with Goals: Confirm the program meets your specific sales objectives and addresses unique challenges. Engagement Format: Choose between online, in-person, or hybrid training, based on your team’s preferences for ideal participation. Ongoing Development: Invest in continuous training to cultivate a culture of learning, which can lead to lower turnover rates and higher job satisfaction. Frequently Asked Questions Which Company Has the Best Sales Training Program? Determining which company has the best sales training program depends on your team’s specific needs and goals. You should assess factors like training content, delivery format, and alignment with your business objectives. Companies like Sandler Training and Dale Carnegie offer strong programs focusing on relationship-building and consultative selling. Evaluating their methodologies and how they address your team’s unique challenges can help you make an informed decision about which program best suits your needs. Which Certification Is Best for Sales? When considering which certification is best for sales, focus on your career goals and the skills you wish to improve. Programs like the Salesforce Sales Representative Certification are great for those with some experience, whereas Dale Carnegie emphasizes relationship-building techniques. Sandler Sales Training offers a thorough approach to the sales process, and RAIN Group specializes in consultative selling. Choose a certification that aligns with your professional development and addresses your specific needs in sales. Are Sales Training Programs Worth It? Sales training programs are definitely worth it. They can improve performance by up to 19%, leading to higher sales and customer satisfaction. Investing in training often results in a 353% return on investment, highlighting their financial value. These programs develop skills, build confidence, and address specific team challenges. In addition, organizations that prioritize training create a culture of continuous learning, which encourages job satisfaction and reduces employee turnover, making it a smart investment for long-term success. What Is the Best Method for Training Salesmen? To effectively train salesmen, use a mix of methods customized to their needs. Incorporate role-playing to simulate real-world scenarios, enhancing practical skills. Combine online and in-person sessions for flexibility and engagement. Focus on specific areas like negotiation and relationship building, ensuring the content aligns with business goals. Regular assessments can help identify strengths and weaknesses, guiding future training efforts. Finally, nurturing a culture of continuous learning can greatly improve overall performance. Conclusion In conclusion, selecting the right sales training program is essential for enhancing your team’s performance and achieving long-term growth. By evaluating your team’s needs and focusing on key features such as interactive methods and certification opportunities, you can tailor training to address specific challenges. Investing in effective training not just improves sales results but additionally promotes employee retention and organizational credibility. Prioritizing these elements will lead to significant returns and a more skilled salesforce. Image via Google Gemini and ArtSmart This article, "Best Sales Training Programs" was first published on Small Business Trends View the full article

When it relates to sales training programs, comprehension of their structure and purpose is essential for success. These programs are intended to improve the skills of your sales team, focusing on techniques that boost performance and build lasting client relationships. By evaluating your team’s unique needs, you can select a program that offers the right interactive elements and certifications. So, what key features should you look for in a program that truly drives results? Key Takeaways Look for programs that offer tailored content addressing specific skill gaps, such as negotiation or relationship-building techniques. Choose interactive training formats, including online, in-person, or hybrid options, to enhance engagement and retention. Consider programs with a proven ROI, averaging 353%, to justify the investment against potential performance improvements. Seek training that incorporates practical experiences like role-playing and technology tools for real-world application. Ensure certifications are available to boost credibility and encourage professional growth among sales representatives. What Is a Sales Training Program? A sales training program is a structured course or workshop intended to improve the skills and knowledge of sales representatives, ultimately aiming to boost their overall sales performance. The best sales training programs focus on crucial components like product knowledge, sales processes, techniques, and role-playing scenarios. They also incorporate technology tools to provide practical experience. Top-rated sales training programs can lead to a remarkable 19% improvement in sales performance and make trained representatives 57% more effective in their roles. In addition, popular sales training programs emphasize continuous and customized training, which cultivates a culture of learning and development, ultimately reducing employee churn and enhancing team credentials through recognized certifications. Investing in such programs pays long-term dividends for both individuals and organizations. Benefits of Sales Training Programs Investing in sales training programs can greatly improve your team’s performance and contribute to overall business success. The best sales training improves your representatives’ effectiveness, making them 57% more capable of maneuvering complex situations. Programs like Dale Carnegie sales training focus on relationship-building techniques that lead to better customer interactions, ultimately driving loyalty. Furthermore, companies that invest in ongoing training see a remarkable ROI of 353%, making it a financially sound decision. This commitment to development not just boosts sales performance by 19% but also cultivates a culture of retention, reducing employee churn. By equipping your team with crucial skills through top-rated sales training, you elevate their agility in a competitive market, ensuring long-term organizational growth. How to Choose the Best Sales Training Program When choosing the best sales training program, it’s crucial to first identify your team’s specific needs, such as skills in negotiation or relationship building. Next, consider various training formats—like in-person, virtual, or blended options—to guarantee accessibility and engagement. Finally, assess program costs against their potential ROI, focusing on how the investment aligns with your budget and expected improvements in sales performance. Identify Team Needs Identifying your team’s needs is crucial for selecting the right sales training program. Begin by evaluating your sales team’s current skills and pinpointing areas for improvement, like negotiation tactics or relationship-building techniques. Set clear objectives for training, ensuring they align with your business goals. Skill Area Team Experience Level Training Type Negotiation Tactics New Reps Best Sales Classes Relationship Building Seasoned Professionals Carnegie Sales Training Market Dynamics Mixed Experience Outside Sales Training Evaluate unique challenges your team faces to choose a program that directly addresses these needs. Feedback from team members can additionally guide your choice, enhancing engagement and effectiveness. Evaluate Training Formats Choosing the right training format is vital for maximizing your sales team’s engagement and effectiveness. You should consider options like in-person, virtual, or blended approaches to guarantee accessibility for all members. Evaluating scheduling convenience can greatly impact participation rates, as flexible training often leads to higher engagement. Studies indicate that blended learning environments typically yield the best results, so think about how to incorporate various methods. Identify your team’s learning preferences; some might excel in interactive settings, whereas others may prefer online courses. Furthermore, make sure the chosen format supports necessary content delivery methods, such as role-playing scenarios or technology tools, to improve practical experience and skill application. This way, you can tailor the training to meet your team’s specific needs. Assess Program Costs Evaluating program costs is crucial for determining the best sales training program that aligns with your organization’s needs and budget. When analyzing costs, consider these key factors: Value Proposition: Compare the pricing against the potential ROI, which can average 353%, highlighting long-term benefits. Performance Metrics: Effective training can improve sales performance by 19%, making upfront costs worthwhile if they lead to significant gains. Certification Opportunities: Programs offering certifications boost team credibility and contribute to professional growth, adding value to your investment. Assessing Your Team’s Needs for Training To effectively assess your team’s needs for training, start by identifying skill gaps that might be hindering performance, such as negotiation or relationship-building abilities. Next, set clear objectives for the training to guarantee it aligns with your desired outcomes, like improving closing rates or enhancing customer engagement. Finally, analyze the sales process to pinpoint specific hurdles that could be addressed through customized training programs, nurturing a more competent and effective sales team. Identify Skill Gaps Identifying skill gaps within your sales team is crucial for tailoring effective training programs that improve performance. To achieve this, consider these key steps: Assess the Sales Process: Analyze specific hurdles your team encounters during sales interactions. This insight helps target skills that need development. Evaluate Weak Areas: Look at performance metrics, such as conversion rates and sales cycle length, to pinpoint where training is most necessary. Gather Feedback: Use surveys or interviews to understand team members’ perceptions of their skill gaps and training needs, ensuring the training is relevant and impactful. Set Training Objectives Setting effective training objectives is crucial for enhancing your sales team’s performance and addressing their specific needs. To do this, identify skill gaps such as negotiation or relationship-building that could boost overall sales results. Clear objectives help align training programs with these identified weaknesses, potentially leading to a 19% improvement in sales performance. Evaluate your sales process to pinpoint obstacles that hinder success, allowing you to tailor training directly to these challenges. Make certain that your training objectives reflect the unique issues your team faces, making the curriculum relevant and practical. Continuously assess team needs and progress, as trained sales representatives have shown to be 57% more effective, demonstrating the value of targeted training initiatives. Analyze Sales Process Analyzing the sales process is essential for comprehending the specific hurdles that may be affecting your team’s performance. To effectively assess your team’s needs for training, consider these key steps: Identify Weak Areas: Evaluate skills like negotiation or relationship building that require improvement. Set Clear Goals: Establish training objectives based on identified challenges to guarantee focused and structured learning. Engage in Feedback: Regularly solicit insights from team members about their difficulties and training needs to cultivate continuous improvement. Key Features of Effective Sales Training Effective sales training programs are vital for improving sales performance and equipping representatives with the skills they need to succeed. Key features of effective training include thorough product knowledge, structured sales processes, and practical role-playing scenarios. Incorporating technology tools can improve the learning experience, making it more engaging. Customized training that hones in on specific skills like negotiation and relationship building can lead to a 57% increase in sales rep effectiveness. Furthermore, integrating metrics and quotas allows you to track performance and measure the impact of training. Continuous learning, including modern sales strategies and industry trends, is important for maintaining a competitive edge in today’s market. Investing in these features guarantees your team is well-prepared for success. Format and Accessibility of Training Programs When reflecting on the format and accessibility of training programs, it’s vital to recognize the variety of options available to suit different learning preferences. Here are some key formats to reflect on: Online Training: Offers convenience and flexibility, allowing participants to learn at their own pace, which can lead to higher engagement and completion rates. In-Person Training: Provides direct interaction and networking opportunities, enhancing the learning process with real-time feedback and collaboration. Hybrid Training: Combines the benefits of both online and in-person formats, offering a thorough learning experience customized to diverse team needs. Evaluating the effectiveness of each format is fundamental, as aligning with participants’ preferences can maximize engagement and improve training outcomes. Top Sales Training Programs of 2025 As organizations continue to adapt to an evolving sales environment, the top sales training programs of 2025 reflect a blend of traditional techniques and innovative practices. Programs like Sandler Sales Training and Dale Carnegie’s courses emphasize relationship-building and consultative selling, critical for today’s market demands. Furthermore, Challenger and Corporate Visions introduce innovative strategies that help sales teams effectively guide buyers through their decision-making processes. Online and hybrid formats are increasingly popular, offering flexible access while ensuring high engagement through interactive elements. Continuous learning remains a focal point, with many programs providing certifications to improve professional credibility. This culture of ongoing development is vital for maintaining competitive advantage and nurturing skill mastery within sales teams. Investment Considerations for Sales Training Investing in sales training programs represents a strategic decision that can greatly impact your organization’s bottom line. To maximize your investment, consider these key factors: Cost vs. ROI: Sales training can yield an average ROI of 353%. Compare the cost per participant, which can range from $200 to $2,500, to the potential financial benefits. Customization: Customized training can lead to a 19% improvement in sales performance, so prioritize programs that address your team’s specific challenges. Long-term Value: Certifications from training can improve team credentials and contribute to professional growth, adding significant value over time. Evaluating these factors will help you make informed decisions that align training investments with your organization’s overall goals. Certifications and Professional Advancement Opportunities Certifications from recognized sales training programs can considerably boost your credibility and marketability in the field. These credentials not just validate your skills but additionally open up various career advancement paths, often leading to increased job opportunities and salary growth. Certification Benefits Explained Earning a certification can greatly improve your credentials in the sales field, providing you with recognition and credibility that may lead to better job opportunities and career advancement. Here are three key benefits of obtaining a sales certification: Improved Credibility: Certifications typically align with industry standards, making you more attractive to employers and clients who value recognized qualifications. Increased Confidence: Many certified professionals report feeling more confident in their sales methodologies, which can translate into improved performance and productivity. Commitment to Continuous Learning: Certifications often require ongoing education, cultivating a culture of skill improvement and keeping you updated with the latest sales trends. Career Advancement Paths When you pursue a certification from a recognized sales training program, you improve your credibility and open up various career advancement paths. Certifications, like those from Salesforce or Dale Carnegie, signal to employers that you’re committed to professional growth and have mastered crucial skills. Research shows that certified sales reps often report higher job satisfaction and are viewed as more competent by peers and supervisors. Programs such as Sandler Training and John Barrows’ SellBetter offer ongoing learning resources alongside certifications, supporting your continuous development. Investing in these certifications can lead to significant returns, as trained sales professionals are 57% more effective, which may result in quicker promotions and increased salaries, enhancing your overall career trajectory. Recognized Program Prestige Recognized certifications from reputable sales training programs can greatly improve your professional standing in the competitive job market. These certifications not only validate your skills but likewise augment your appeal to potential employers. Here are three key benefits of obtaining these credentials: Career Advancement: Many organizations prioritize candidates with recognized certifications, opening doors to higher-level positions. Skill Validation: Programs that include assessments guarantee you acquire necessary competencies, boosting your confidence and effectiveness in sales roles. Prestige and Credibility: Certifications from respected organizations like Sandler Training or Dale Carnegie can greatly amplify your professional credibility, showcasing your commitment to continuous learning. Investing in recognized sales training can be a game-changer for your career growth and marketability. Tailoring Training to Unique Sales Challenges Tailoring training programs to address unique sales challenges is essential for maximizing effectiveness and performance. Customized training can lead to a noteworthy 19% improvement in sales performance by directly targeting areas where your reps struggle, such as negotiation or relationship building. Incorporating role-playing scenarios that reflect real-world challenges guarantees that your sales team gains practical experience that’s immediately applicable to their roles. Continuous assessment of team needs allows for adjustments in training content, keeping it aligned with evolving market dynamics and organizational objectives. Programs that integrate industry-specific trends and methodologies considerably improve rep confidence, enabling them to handle complex sales scenarios more effectively. This focused approach makes your training more relevant and impactful, ultimately driving better results. Achieving Success With the Right Sales Training Program Selecting the right sales training program is crucial for achieving success in your sales efforts, as it directly influences your team’s performance and overall business outcomes. To maximize results, consider these key factors: Alignment with Goals: Confirm the program meets your specific sales objectives and addresses unique challenges. Engagement Format: Choose between online, in-person, or hybrid training, based on your team’s preferences for ideal participation. Ongoing Development: Invest in continuous training to cultivate a culture of learning, which can lead to lower turnover rates and higher job satisfaction. Frequently Asked Questions Which Company Has the Best Sales Training Program? Determining which company has the best sales training program depends on your team’s specific needs and goals. You should assess factors like training content, delivery format, and alignment with your business objectives. Companies like Sandler Training and Dale Carnegie offer strong programs focusing on relationship-building and consultative selling. Evaluating their methodologies and how they address your team’s unique challenges can help you make an informed decision about which program best suits your needs. Which Certification Is Best for Sales? When considering which certification is best for sales, focus on your career goals and the skills you wish to improve. Programs like the Salesforce Sales Representative Certification are great for those with some experience, whereas Dale Carnegie emphasizes relationship-building techniques. Sandler Sales Training offers a thorough approach to the sales process, and RAIN Group specializes in consultative selling. Choose a certification that aligns with your professional development and addresses your specific needs in sales. Are Sales Training Programs Worth It? Sales training programs are definitely worth it. They can improve performance by up to 19%, leading to higher sales and customer satisfaction. Investing in training often results in a 353% return on investment, highlighting their financial value. These programs develop skills, build confidence, and address specific team challenges. In addition, organizations that prioritize training create a culture of continuous learning, which encourages job satisfaction and reduces employee turnover, making it a smart investment for long-term success. What Is the Best Method for Training Salesmen? To effectively train salesmen, use a mix of methods customized to their needs. Incorporate role-playing to simulate real-world scenarios, enhancing practical skills. Combine online and in-person sessions for flexibility and engagement. Focus on specific areas like negotiation and relationship building, ensuring the content aligns with business goals. Regular assessments can help identify strengths and weaknesses, guiding future training efforts. Finally, nurturing a culture of continuous learning can greatly improve overall performance. Conclusion In conclusion, selecting the right sales training program is essential for enhancing your team’s performance and achieving long-term growth. By evaluating your team’s needs and focusing on key features such as interactive methods and certification opportunities, you can tailor training to address specific challenges. Investing in effective training not just improves sales results but additionally promotes employee retention and organizational credibility. Prioritizing these elements will lead to significant returns and a more skilled salesforce. Image via Google Gemini and ArtSmart This article, "Best Sales Training Programs" was first published on Small Business Trends View the full article

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