All Activity

How is it possible that a company with such huge resources, including artificial intelligence tools, cannot deal with this?View the full article

By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with stock market volatility, can be scary for advertisers. It’s hard to contemplate spending money on advertising when uncertainty rules the day. Here’s how to optimize B2B PPC campaigns in an uncertain economy. How a tough economy impacts B2B businesses B2B advertisers, who are selling products and services to other businesses, can be especially impacted by market swings. When it seems like every business is experiencing difficulties, it feels like your whole pipeline has dried up overnight. B2B advertisers might find that lead volume has dropped, or that velocity has slowed – leads take longer to close. You might find that prospects are moving away from enterprise solutions and choosing smaller or mid-market solutions instead. And tariffs can impact the entire supply chain, forcing a price increase to the end user. Scary stuff. As a business owner, your first impulse is to stop advertising entirely. Don’t fall into this trap! When faced with the need to cut costs, it’s tempting to look at advertising as an unneeded expense. But it is more important than ever in a down market. There is still a market for your product or service. Sure, leads might slow down and take longer to close. But it’s essential to be there when users are searching for you. If you stop advertising, you’ll lose awareness and leads. Then, when things turn around, you’ll have to start from square one. Better to continue advertising, even if you have to reduce budgets, to keep leads flowing. Think of it like investing in the stock market. This is a long-term play. If you sell all your stocks now, you won’t be able to take advantage of market gains when things improve. Advertising is a similar investment. That’s not to say you shouldn’t adjust your strategy. Performance changes are inevitable, and reacting appropriately to them is crucial. Dig deeper: 5 tips for strong media planning during a recession Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Key challenges and tactical responses Here are some changes you might see in your B2B PPC accounts, and how to deal with them. Increased number of competitors as demand softens Across most of our B2B PPC accounts, we’ve seen that competition and ad depth have increased significantly in Q1 and into Q2. Google recently updated its policies so advertisers can run multiple ads for the same business, app, or site on a single search results page, provided they occupy different ad locations. This means that a single deep-pocketed advertiser can appear more than once for the same search query. As advertisers fight for fewer customers, we’re likely to see this happen more and more. What to do As B2B advertisers, be intentional about what keywords you’re bidding on. Drop any vanity terms or overly broad keywords that don’t convert well. Now is not the time to bid on a short-tail term just because you feel you need to show up for it. Be ruthless about what keywords get to stay in your paid search accounts. Higher CPCs due to increased competition As competition rises, CPCs are up nearly across the board in Q1 from Q4 levels. In some of our B2B accounts, CPCs are up 80% or more quarter over quarter. What to do This is no time to set bid strategies and forget about them. Careful monitoring of performance is crucial, now more than ever. When CPCs are up this much, B2B advertisers can’t afford to let poor performing keywords or ad variations run for days or weeks. Fast action is needed. Scripts can really help with performance monitoring, as can creating automated reports or alerts in your accounts. This is also a good time to ensure you’re optimizing for the right customers. If you haven’t set up offline conversions yet, make it a priority to do so as soon as possible. Remember, smart bidding can only optimize for data it can see. If your campaigns are driving a lot of form fills, Google will think that’s good, even if the form fills are all junk. Feeding down-funnel data back into Google Ads is more important than ever to make sure you’re optimizing for quality, not just quantity. Longer lead to sale times I talked about lead velocity above. Skittish buyers are taking longer to make a purchase decision. But that doesn’t mean they’re not doing research. And it doesn’t mean you should pull back on advertising. When prospects are ready to buy, you want to be on their Day 1 list – the first company they call for when they’re ready to act. About 92% of buyers end up buying from their Day 1 List, according to Rishi Dave of Bain. You want to do everything you can to be on that list. What to do When’s the last time you reviewed your ad copy and landing pages? Do they need a refresh? Use your ad copy to weed out lower-quality prospects and tire-kickers. This is always a best practice, but it’s never more important than in tough times when advertisers pay a premium for every click. Ad copy should make it clear that yours is a B2B offering. Use words and phrases like “For Businesses,” “Enterprise Software,” and so on to help discourage consumers from clicking on your ads. Landing pages need to be extra-compelling. User patience for less-than-optimal pages is thin. Pages must: Grab visitor attention right away. Let users know you can solve their problems. Otherwise, visitors will quickly bounce and go visit one of your many competitors. Also, while it’s not strictly a PPC thing, make sure your nurture streams and retargeting strategies are in place and optimized. Take every opportunity to keep users warm and remind them why they should buy from you. Retargeting is especially important, and it needs to be done thoughtfully. If you aren’t investing in B2B retargeting across all paid media channels, now is the time to stand that up. If you are already doing retargeting, double down on optimizing those campaigns. Simply serving a generic ad to previous site visitors won’t cut it anymore. Make sure your targeting, message, and landing pages are as relevant as possible. Lower conversion values Recession-shy business decision makers are rethinking large investments in technology. Businesses that might have been looking for an enterprise solution are now scaling back and looking at lower-cost local or regional vendors. What to do As mentioned earlier, offline conversions will be more important than ever. Measuring results through the sales funnel and assigning values to each step allows B2B advertisers to take advantage of value-based bidding. Using value-based bidding will help the smart bidding algorithm find your business’s highest-value prospects, focusing ad spend on the highest potential ROI. Value-based bidding will help you attract customers willing to pay for the level of service you offer and weed out those looking for a lower-tier option. You might also want to consider competitor conquesting. Create ads and landing pages that describe how your product or service is superior to lower-cost alternatives. Be sure to set specific KPIs for your conquesting campaigns. Although direct lead generation from conquesting is challenging, it can be effective for stealing impression share and building remarketing audiences. Tactically, use brand inclusions and exclusions to ensure your ads serve to the right searchers. Carefully measure to make sure the campaigns are meeting your KPIs. In a tough economy, if the conquesting space gets too crowded, you might need to bow out – but it’s worth testing to find pockets of opportunity. Test lower-cost alternatives If you’ve been putting off testing Microsoft Ads, Reddit, TikTok, or paid social, now would be a good time to test the waters of Google alternatives. Microsoft Ads often sees lower CPCs than Google Ads and can work well for B2B advertisers. Emerging platforms like Reddit are also worth testing, especially if your audience hangs out there. Same for review sites like Capterra. If you’re in the B2B SaaS space, Capterra ads can be highly effective. It’s time to get creative Leave no stone unturned when trying new ideas that could improve efficiency and reduce costs. Stay the course, but be smart. By staying one step ahead of competitors, you can optimize your B2B campaigns for success in an uncertain economy. Dig deeper: PPC survival – Handling inflation and being ready for a recession View the full article

Apple aims to make most of its iPhones sold in the United States at factories in India by the end of 2026, and is speeding up those plans to navigate potentially higher tariffs in China, its main manufacturing base, a source told Reuters. Apple is holding urgent talks with contract manufacturers Foxconn and Tata to achieve that goal, said the person, who declined to be named as the planning process is confidential. Apple, Tata and Foxconn did not immediately respond to requests for comment. Apple sells over 60 million iPhones in the U.S. annually with roughly 80% of them made in China. The tech giant is now looking to move the majority of that production to India, the source said. Apple has already stepped up production in India to beat U.S. President Donald The President’s tariffs, shipping some 600 tons of iPhones worth $2 billion to the United States in March. The shipments from India marked a record for both its contractors Tata and Foxconn, with the latter alone accounting for smartphones worth $1.3 billion, Reuters reported last week. In April, the U.S. administration imposed 26% duties on imports from India, much lower than the more than 100% China was facing at the time. Washington has since paused most duties for three months, except for China. The President’s administration has since signalled openness to de-escalating the trade war between the world’s two largest economies that has raised fears of recession. The Financial Times first reported about Apple’s plan on Friday. As Apple diversifies its manufacturing beyond China, it has positioned India for a critical role. Foxconn and Tata, its two main suppliers there, have three factories in all, with two more being built. —Munsif Vengattil, Akash Sriram, and Disha Mishra, Reuters View the full article

Data breaches targeting healthcare and compromising patient information seem to be coming fast and furious, the latest of which occurred at Yale New Haven Health (YNHHS), a massive nonprofit healthcare network in Connecticut. Hackers stole the data of more than 5.5 million individuals during an attack in March 2025. Other major cyber incidents revealed by healthcare organizations in recent weeks include Blue Shield of California's exposure of 4.7 million members' data to Google along with a breach at Maryland's Frederick Health Medical Group, which affected nearly a million patients. What happened at Yale New Haven Health? According to a public notice on the YNHHS website, the organization discovered "unusual activity" on its system on March 8, 2025, which was later identified as unauthorized third-party access that allowed bad actors to copy certain patient data. While the information stolen varies by individual, it may include the following: Name Date of birth Address Phone number Email address Race Ethnicity Social Security number Patient type Medical record number YNHHS says the breach did not include access to medical records, treatment information, or financial data (such as account and payment information). What to do if your records were affectedIf you've been a patient in the YNHHS network, your data may have been compromised. The organization began sending notices to those affected on April 14, so keep an eye out for a letter in the mail. YNHHS is providing complimentary credit monitoring and identity protection services to patients whose Social Security numbers were stolen, with directions for taking advantage of these services presumably included in the mailed notices. You can call the support line at 855-549-2678 Monday to Friday between 9 a.m. and 9 p.m. ET if you have questions about the incident or how you may be affected. There are also class action lawsuits in the works seeking damages for individuals impacted by the breach, so you can keep an eye out for news on those filings. As always, you can't reclaim stolen data, but you can minimize the potential negative impact on your life. Freeze your credit, place a fraud alert, and request copies of your credit report regularly. Lock down your Social Security number to prevent identity theft. You should also review medical bills and statements from YNHHS and report any discrepancies immediately. Exercise good digital hygiene practices, such as avoiding clicking links in messages you receive. View the full article

A new report has uncovered a community of Roblox players who digitally re-create and “play” through real-life school shootings. Known as “Active Shooter Studios,” or A.S.S., the group has attracted hundreds of fans on Roblox with detailed recreations of horrific mass shootings, including Columbine, Uvalde, and Parkland, according to a report published this week by the Anti-Defamation League’s Center on Extremism. The disturbing games are created by anonymous users using Roblox’s in-game tools and browser. In one game viewed by Bloomberg, more than 60 players surrounded a school holding pitchforks, chanting the white supremacist phrase “You will not replace us.” The game has since been removed. One of A.S.S.’s most popular maps re-creates the 1999 Columbine shooting, allowing players to take on the roles of mass murderers Eric Harris and Dylan Klebold. Players can maim and dismember others—something nominally prohibited by Roblox’s community standards—fighting to the death or eventually committing suicide when police arrive in the game. The A.S.S. is part of a darker corner of the internet known as the True Crime Community (TCC), an online subculture where followers idolize serial killers and mass murderers. The Columbine shooting is among the events most romanticized by TCC members. A Roblox spokesperson told Fast Company, “Roblox is committed to safety and civility, and our Community Standards explicitly prohibit any content or behavior that depicts, supports, glorifies, or promotes terrorist or extremist organizations in any way.” They confirmed that steps are taken to remove material and accounts that violate these standards. “We have a dedicated team focused on proactively identifying and swiftly removing such content, as well as banning the individuals who create it, and we will continue to diligently enforce our policies,” they added. This is not the first time such re-creations have been found on the platform. The ADL previously discovered re-creations of the 2019 mosque shooting in Christchurch, New Zealand. Despite Roblox’s efforts, removing these maps often becomes a game of whack-a-mole. According to the report, A.S.S. members have started hosting games on paid Roblox private servers to evade detection. With over 80 million active users logging onto Roblox daily—many of them children or teens—games that glorify mass violence risk desensitizing players and may serve as a gateway to other extremist content. However, Roblox insisted “the vast majority” of users on its platform do not seek out A.S.S. content and that it is not easily searchable. “Because of the swift, proactive safety measures we have in place, it is very unlikely users would be exposed to such content on our platform,” the spokesperson said. “Combatting content that supports extremist views is an internet-wide challenge, as these individuals constantly try to evade detection,” they continued. “We work closely with other platforms and in close collaboration with law enforcement to keep content that violates our policies off our platform.” View the full article

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the...View the full article

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal. View the full article

Doug Duncan may be retired from Fannie Mae, but not from the housing market—his new firm is ramping up with writing, speaking, and advisory work. View the full article

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM is a gold mine of customer information that can significantly enhance your paid media strategy. To boost efficiency and scale, focus on the most impactful CRM data, such as: Job titles, industry, company size, and revenue for B2B. Age, gender, location, product preferences, and customer lifetime value (CLV) for B2C. This article tackles how to use CRM data to refine your targeting, craft compelling ad messaging, and create more relevant website content. Evaluate CRM data through clustering analysis First, you need to know how to organize your data to get the insights you’ll deploy in your paid campaigns. One powerful technique for organizing data is clustering analysis, which helps group similar customers based on shared characteristics. For this, I prefer the k‑modes algorithm, an extension of the k‑means method. The algorithm replaces means of clusters with modes – in other words, it replaces an aggregate average with attributes that appear frequently, which is much better for precise targeting. This allows you to identify primary audience segments that are most valuable to your business. For example: B2B: Clustering leads and opportunities by job role, industry, company size, and annual revenue. B2C: Segmenting customers based on demographics, interests, purchase behavior, CLV, and engagement levels. This analysis will help you uncover actionable insights to shape your advertising approach and ensure you focus on the right audiences. 3 ways to leverage CRM data for PPC advertising Once you’ve identified key audience clusters, apply those insights across Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms. While there are additional use cases, let’s focus on the three mentioned above. 1. Refine targeting without hyper-fragmenting ad accounts A common mistake is over-segmenting ad campaigns, which can lead to inefficient ad spend, limited insights, and hinder platform algorithms from optimizing performance. Instead, leverage your CRM insights to refine audience targeting strategically: LinkedIn and Facebook audiences: Upload CRM data to create custom audiences and lookalike audiences, ensuring you’re targeting high-value prospects similar to your existing customers. (Note: A few significant new releases from LinkedIn add even more heft to this recommendation.) Keyword themes in Google Ads: Use CRM insights to identify the job titles, industries, or pain points that resonate most with your customers and optimize your keyword strategy accordingly. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 2. Craft messaging with ads geared toward primary personas Different customer segments respond to different messages. Use your CRM data to create tailored ad copy, imagery, and CTAs that align with the needs and interests of your primary personas: B2B example: If your CRM data reveals that C-suite executives respond best to finesse and expertise-driven content, create ads promoting whitepapers or exclusive webinars. B2C example: If your data shows that younger demographics prefer discounts while older customers value premium quality, adjust your ad messaging accordingly. 3. Creating relevant website content Your paid efforts shouldn’t stop at the ad level – your website must also reflect the personas you’re targeting. By using CRM insights, you can optimize your site to better convert visitors into customers: B2B: If your highest-value customers are from enterprise-level companies, make sure your website has dedicated pages for enterprise solutions and case studies, with messaging tailored to address their specific pain points and needs. A common issue I’ve seen with agency clients is that their landing pages lack depth; often, distinct personas would benefit from pages with more refined messaging. B2C: If a key demographic is young professionals interested in sustainability, highlight eco-friendly product attributes and include social proof from like-minded customers. These insights should extend beyond landing pages. It’s crucial to gather and evaluate whether your brand positioning across the entire site reflects the common themes that emerge when analyzing different personas. Final thoughts Your CRM isn’t just a database – it’s a strategic asset that can transform your paid media performance. You can drive more efficient and effective advertising campaigns by analyzing customer data through: Clustering. Refining targeting. Crafting tailored ad messaging. Ensuring your website content aligns with your audience. One final note here: this is not a one-and-done initiative. Use your judgment based on: How much and how quickly new data is entering your CRM. Any data cleanup projects that might alter the data. New product launches that could require fresh insights. Use this information to schedule regular and ad-hoc updates to your analysis. Don’t let your CRM data go to waste – use it to enhance your paid campaigns and increase your ROI. View the full article

Yesterday was an eventful day for shareholders and employees of Intel Corp. The American chipmaker reported its Q1 2025 results while its new CEO, Lip-Bu Tan, confirmed earlier reports that Intel would be laying off employees. Here’s what you need to know about those layoffs and the latest movement in Intel’s stock price. New Intel CEO Lip-Bu Tan confirms job cuts The most devastating news to come out of Intel yesterday was that earlier reports were correct and the company would be laying off employees. On Wednesday, Bloomberg reported that Intel was preparing to lay off up to 20% of its current workforce. Given that Intel reported having 108,900 employees at the end of 2024, that 20% cut would equate to roughly just under 22,000 people being laid off. The 22,000 layoff figure, if accurate, would be larger than Intel’s last round of mass layoffs in August 2024, when then-Intel CEO Pat Gelsinger announced 15,000 job cuts. Intel’s CEO confirmed the new job cuts in an email he sent to employees on April 24, which Intel then later published on its website. In the email, Tan laid out his desire for Intel to once again become an engineering-focused company so it can better compete in the chip marketplace and begin innovating again. But in order to refocus the company to one that is engineering-first, Tan said Intel will need to find ways to reduce its existing costs. Some of that cost reduction will come from layoffs. In a poorly subtitled section of his email called “Flattening the Organization,” Tan said he was “a big believer in the philosophy that the best leaders get the most done with the fewest people.” In order to refocus the company on engineering, Tan said, Intel would need to remove its organizational complexity and unnecessary bureaucracy. To this end, Tan said there was “no way around the fact that these critical changes will reduce the size of our workforce.” However, Tan didn’t state the size of this workforce reduction—neither in terms of the number of employees that will lose their jobs, nor in the percentage of Intel’s workforce that would be let go. That means it is currently unknown if Bloomberg’s 20% figure was correct. Fast Company has reached out to Intel for comment on the number of upcoming layoffs. What Tan did confirm is that the layoffs would happen in Q2—which is Intel’s current quarter. He also said that the company “will move as quickly as possible [with the layoffs] over the next several months.” Intel stock price sinks after Q1 earnings results But Intel employees weren’t the only ones who got bad news yesterday. Investors did, too. After Intel released its Q1 2025 numbers yesterday, the company’s stock (Nasdaq: INTC) is currently down a significant amount in premarket trading this morning. As of the time of this writing, INTC shares are currently down around 6.7% to just above $20 per share. INTC shares had gained 4.3% yesterday to close at $21.49 before the company revealed its Q1 performance. Unfortunately, investors usually see layoffs as a good thing for a company because when a company lets go of workers, it can save a lot of money. Fewer employees mean fewer associated costs. Yet still, INTC shares are down after the company’s Q1 results and layoffs confirmation. But why? Intel announced that its Q1 revenue was $12.7 billion—essentially flat year-over-year. It also reported a loss equal to 19 cents a share. But those disappointing numbers didn’t seem to bother investors as much as Intel’s quarterly forecast for its current Q2. Intel issued revenue guidance for its Q2 of $11.2 billion to $12.4 billion. But as Reuters notes, the analysts’ average estimate was $12.82 billion. Many investors thus saw the guidance as an admission from Intel that its turnaround effort will take time. The company is largely seen to have fumbled the opportunity to take advantage of the AI boom in the early years of this decade, and thus seeded AI chip dominance to Nvidia. Intel’s Tan is now hoping to make Intel into an AI chip juggernaut, but the company’s guidance suggests that’s not going to happen overnight—and certainly not in the next quarter. Until yesterday, Intel was one of the few major tech companies in America whose shares were up for the year. INTC closed yesterday at $21.49, up 7.18% for the year. But with its nearly 7% premarket decline this morning, INTC shares are now essentially flat for the year to date. Looking out to a longer timeline, INTC shares have performed much more poorly. As of yesterday’s close, INTC shares had fallen nearly 38% over the past 12 months. Over the past five years, INTC shares were down nearly 64% as of yesterday’s close. View the full article

Google's John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, "It's a great way to prevent your images from being found through search engines."View the full article

Scott Bok’s autobiography raises questions about the vast influence of those that have benefited most from a golden age of financeView the full article

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.View the full article

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client's ad campaigns on Microsoft.View the full article

Let’s get one thing out of the way right now: If you’re taking photographs with a Polaroid camera in the 21st century, it’s not because pristine image quality is your overarching priority. In the digital age, the dreamy imperfection of Polaroid pictures is part of their appeal. They’re never that sharp, and no two come out exactly the same. Even Fujifilm’s Instax cameras—instant photography’s current market-share giant—produce more consistent results. Still, even people who love Polaroid’s analog soul and tactile immediacy have their limits. Each shot from an eight-photo film pack costs about $2.25, considerably more than Instax shots. That’s less than it did in instant photography’s golden age decades ago, once adjusted for inflation, and you can save by buying multipacks of film. But paying more than two bucks to take a photo is a shock to the wallet—especially given that digital ones are effectively free. So you’d probably like to get the best pictures your Polaroid camera can muster, or at least avoid outright misfires. That’s the idea behind the company’s newest camera, the Polaroid Flip. At $200, it’s pricier than the diminutive Polaroid Go ($95), entry-level Polaroid Now ($120), and slightly above-entry-level Polaroid Now+ ($140). The additional investment buys you several features designed to improve your odds of getting pleasing shots in a variety of shooting environments. (Meanwhile, the high-end Polaroid I-2, with its fancy lens and manual settings, is aimed at the select group of photographers who crave more artistic control and are willing to spend $450 on an instant camera.) The “Flip” in the camera’s name references its most obvious new element, a flippable bar that houses the flash and some LED indicators. Relocating the flash let Polaroid increase its size and distance from the lens, both of which can improve photo quality—just as they did back when original Polaroid models such as the Sun 600 sported a similar design. That is particularly critical given that instant photos benefit from turning the flash on in pretty much any environment except bright sunlight. The Flip upgrades the two lenses used by Polaroid’s cheaper models to a four-lens system capable of sharper results at a wider range of distances. It also has sonar autofocusing, a technology the company first used almost 50 years ago in one of the world’s first autofocus cameras that works equally well regardless of lighting. None of these features transforms the look and feel of the photos you’ll get, but they help eke out better image quality in tough conditions. Along with helping you take better pictures, the Flip has a new feature that prevents you from taking bad ones. If you try to take a photo of a subject that’s too close or insufficiently lit, a red light displays in the viewfinder. In extreme cases, the shutter button won’t fire at all. Stine Bauer Dahlberg, Polaroid’s chief product officer, reminded me that one of the most famous original Polaroid cameras, 1965’s Swinger, did something similar—though I like its approach even better: If its vetting confirmed you could take a good photo, you saw an affirmative YES in all caps. Compared to Fujifilm—which offers several hybrid Instax cameras melding digital sensors and film output—Polaroid seems happy, so far, to stick to its traditional roots. The Flip does connect to Polaroid’s smartphone app via Bluetooth, opening up options such as exposure compensation and manual control of aperture and shutter speed. But even if you adjust some of the settings on your phone, the resulting photos are still analog through and through. Functionally and aesthetically, most 21st-century gadgets bear little resemblance to gear of the 1970s and 1980s, unless they’re going out of their way to embrace a retro vibe. By contrast, a citizen of 1985 transported to 2025 would unhesitatingly identify the Flip as a Polaroid camera. Yet its striking resemblance to the models of yore doesn’t feel like an act of nostalgia. Why mess too much with something that still works? The classic Polaroid design did, and does. Pressing the red shutter button and listening to the whirring as the photo emerges from the slot in front is still a satisfying experience. Take someone’s photo, and they’ll be curious how it turned out in a way that’s less common with smartphone photos. Even a Polaroid camera that’s just sitting on your desk provokes questions and smiles. My biggest quibbles with the current Polaroid experience are with the film, not the camera. The company still hasn’t quite gotten its quality back to where it was before the old Polaroid’s near-death experience early in this century. Nor do photos develop anywhere near as quickly as the old ones did and Fujifilm Instax ones do today. Keeping up with demand for film packs also seems to tax Polaroid’s production capacity: Earlier this week, the classic white-frame version was out of stock on the company’s website. (It’s back as I write this, and usually seems easy enough to find at retail.) Dahlberg told me Polaroid is still working on film improvements: “There are a couple of things that we’re doing right now that are going to be more visible soon.” Now, at some point in every article about Polaroid in the 21st century, it has been obligatory to marvel at the fact that instant photography is still a thing and that the company—which went bankrupt twice and once abandoned camera and film production—remains extant. Such wonderment seems less and less essential. After all, it’s been almost two decades since a band of enthusiasts calling themselves the Impossible Project took over the only remaining Polaroid film factory. That last-moment gambit eventually led to it acquiring the Polaroid brand, launching new cameras, and securing shelf space in places such as Best Buy and Target. Fujifilm’s Instax, meanwhile, never stopped booming. Human beings, it turns out, still like to take instant film photos—including people who weren’t even alive in Polaroid’s heyday. At this point, it’s safe to say the medium isn’t going anywhere. If you want to partake in it, the Flip is one of the best options I’ve seen, and certainly worth the $60 premium over Polaroid’s Now+. It’s available for purchase on the company’s site and will be in stores next month. You’ve been reading Plugged In, Fast Company’s weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to you—or if you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Friday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky, Mastodon, and Threads, and you can follow Plugged In on Flipboard. More top tech stories from Fast Company 20 years ago, this simple video rewired the way we share our lives online Jawed Karim’s 2005 upload didn’t just launch YouTube—it helped usher in a share-all culture, where even the mundane became content. Read More → Bot farms invade social media to hijack popular sentimentGovernments, financial influencers, and entertainment insiders are using data center-like facilities full of phones to push narratives fabricated through fake social media engagement.Read More → AI coding tools could bring us the ‘one-employee unicorn’ As the tools, and other AI agents, gain functionality, billion-dollar startups with a single human employee–or even none–may become possible. Read More → Microsoft thinks AI colleagues are coming soon Microsoft is dubbing 2025 the year of the ‘Frontier Firm.’ Read More → Adobe releases ‘created without generative AI’ tag to label human-generated art Just as it’s introducing the option to use GenAI models like OpenAI, Runway, and Google, Adobe is letting creators draw a new line in the sand between their work and AI. Read More → How to delete your personal info from the internet for free Hiding your address, phone number, and other details from Google and people search sites is easier than you might think. Read More → View the full article

Job interviews are the fortune cookies of hiring—vague and often misleading. But companies keep using them, despite research suggesting that typical job interviews are mostly unreliable predictors of future job performance, because they give hiring managers the illusion of insight, and a convenient way to validate gut instinct with zero data. It’s not that all interviews are useless; some formats, like structured behavioral interviews with scoring rubrics, including AI-based scoring algorithms that match responses to actual outcomes and future performance, can be moderately predictive. But the typical unstructured interview? Oftentimes, it conveys the illusion of predictability by allowing hiring managers and interviewers to unleash their biases and subjective preferences during the interview, and then reactivate those same biases during their job performance ratings and evaluations of those candidates, once they become employees. It’s mostly a personality contest masquerading as a talent evaluation. The candidates who perform best in interviews are often the ones with the most confidence, charisma, and charm. Unfortunately, these traits are also the calling cards of narcissists, Machiavellians, and the occasional smooth-talking psychopath. What passes for “leadership gravitas” can often be ego dressed in a blazer. In fact, studies show that narcissists are more likely to be seen as competent in interviews—especially by less experienced, trained, or qualified interviewers who confuse bravado with ability.. So how do you stand out in an interview without sounding like you’re auditioning for a TED Talk titled “Why I’m Amazing (and You’re Lucky I’m Here)”? Here are five science-based recommendations: 1. Quantify your brilliance instead of announcing it It’s one thing to say you’re “a strong leader.” It’s another to say you managed a team that increased revenue by 35% in under a year during a hiring freeze. Guess which one gets remembered? Vague self-praise triggers skepticism. Data builds trust. Candidates who provided specific behavioral examples—especially with measurable outcomes—are generally rated significantly higher in competence and hireability. Swap generic lines like “I’m results-oriented” for “I led a cross-functional team that reduced churn by 28% in Q3.” And when you do this, resist the urge to sound smug. If your data is good, it speaks for itself. No need to add a drumroll. 2. Be confident enough to admit what you don’t know Ironically, one of the most confident things you can do in an interview is say, “I don’t know.” Not followed by silence, of course—but followed by “. . . but here’s how I’d go about figuring it out.” This signals humility and problem-solving, a combo that’s far more attractive than pretending you’ve mastered every domain from supply chain to quantum physics. As psychologist and author Tasha Eurich suggests, self-awareness—particularly awareness of one’s own limitations—is a key marker of effective leadership. If you mention a skill you haven’t mastered, follow it with a brief story of how you’ve successfully learned something similar. Now you’re not just self-aware—you’re coachable. In today’s volatile and unpredictable job market, people should care less about what you know, and more about your ability, disposition, and willingness to learn in the future. 3. Show you have empathy Narcissists tend to lack empathy. So, if you want to distance yourself from that ego-obsessed camp, demonstrate that you can see the world through someone else’s eyes. Empathy isn’t just about being “nice” in interviews. It’s about showing an ability to collaborate, manage conflict, and not derail an entire Slack thread with your emotional immaturity or self-centered delusional rants. Same rule applies to the job interview: When you describe past experiences, include others in the narrative. What were their challenges? How did they feel? How did you adapt your approach to help? How did you realize they felt and reasoned? Ask your interviewer thoughtful questions about the team dynamics, not just your potential title. It shows you care about humans, not just your LinkedIn profile. 4. Let your achievements shine, but don’t dwell on them for too long The bigger the accomplishment, the more chill you should be when you mention it. There’s a fine line between “that’s impressive” and “wow, do you talk about anything else?” We’ve all met someone who peaked in high school sports and never got the memo. Think of it this way: if you’re a big deal, you don’t need to say it—your story should do the heavy lifting. Let your success land quietly and let the interviewer be the one who leans in. For example, instead of “I turned around a failing division single-handedly,” try “I was fortunate to be part of a turnaround effort that ended up boosting performance by 40%.” In other words, same data, less ego. 5. Read the room Here’s a wild idea: Focus more on the people interviewing you than on your own performance. Read the room. Listen actively. Make eye contact. Nod (at appropriate times, not like a bobblehead). Pause to check if your answers are clear. It sounds basic, but narcissists are notoriously bad at this. They monologue. They steamroll. They mansplain. They “circle back” to points no one asked about. So if you want to distinguish yourself, be the person who not only speaks well—but listens even better. For example, after you answer a question, try asking, “Did that answer what you were hoping to learn?” or “Would you like more detail on that?” It’s called being a kind and socially skilled human, and it’s rarer than you think. Final thought: Be the antidote to the ego parade The truth is, narcissists can be magnetic in interviews. But so can people who are competent, thoughtful, and self-aware. The latter are just more unusual—and in far greater demand once the honeymoon phase is over and actual work begins. So, the next time you walk into an interview, remember: You don’t have to dazzle with hype. You just have to seem real, competent, and curious enough to connect. Confidence is great, but only if it helps you persuade others that you are competent. In contrast, humility in the face of complexity will make you stand out, because modest competence beats delusional confidence (most of the time). View the full article

Google seems to have added a new section to music knowledge panels named "Behind the music." It seems that this is generated using Google's Gemini AI and gives you a bit of background on the song.View the full article

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.View the full article

Dubai, the go-to destination for influencers, is now doubling down on its biggest market with the launch of its very own “influencer academy.” Jointly funded by the Dubai Department of Economy and Tourism and a travel content creation agency, the “Beautiful Destinations Academy” offers three months of social media “training” for “students,” aimed at bolstering Dubai’s tourism industry. The academy is still accepting applications for four budding influencers, who will be paid to travel and live in the city starting next month. A promotional video by Beautiful Destinations describes the program as “an elite training environment where we invest in you to support Dubai’s unparalleled vision for the future of tourism.” Successful applicants will typically train five days a week, with modules covering photography and cinematography, editing and color grading, sound effects, AI tools, industry regulations, and professional development as a travel content creator. At the end of the course, students will receive a certificate from Dubai College of Tourism, with “the really special ones” offered a full-time job at Beautiful Destinations. All expenses, including flights and accommodation in a luxury serviced apartment, are covered, along with a livable income for the three-month program. Students will also have access to shoot at some of Dubai’s “most stunning and exclusive locations, normally reserved for celebrities and royalty.” Jeremy Jauncey, CEO and founder of Beautiful Destinations, told The Independent: “I want to share what I’ve learned with the next generation and give others the chance to experience the coolest career in the world. And there’s no better city than Dubai—which has inspired Beautiful Destinations’ creators since our earliest days—to do this in. You don’t need to be an expert to apply—we’re looking for raw, hidden talent.” He added: “We want to equip young people with the skills to build a solid future in travel content creation, to take advantage of this fast-growing sector. You don’t need expensive equipment or formal training – just a desire to turn your social media hobby into a dream career.” Issam Kazim, chief executive of Visit Dubai, told The Times UK that the academy’s launch is “a testament to our commitment to fostering creativity, innovation and ­excellence in the tourism sector.” Dubai welcomed a record 18.72 million international visitors last year and recently introduced the “golden visa” (a new visa that allows influencers to live in the UAE sponsorship-free), along with a Dhs150 million government support fund to aid influencers. Given that over half of Gen Zers aspire to be influencers, where better to make that happen than the influencer hotspot of the world? Applicants must upload a 60-second video on “travel culture or adventure” on Instagram, tag @BeautifulDestinations @VisitDubai #BDacademy, and complete an online form before April 24 to be considered for the first cohort. View the full article

If you optimize your articles for similar terms, your rankings might suffer from keyword or content cannibalization: you’ll be ‘devouring’ your chances to rank in Google! Especially when your site is growing, your content could start competing with itself. Here, we’ll explain why keyword and content cannibalism can harm SEO, how to recognize it, and what to do about it. Table of contents What is keyword cannibalization? What is content cannibalization? Is cannibalization harmful? How to identify cannibalization issues How to fix cannibalization issues Preventive measures Common mistakes in addressing cannibalization Final thoughts on keyword and content cannibalization What is keyword cannibalization? Keyword cannibalization happens when multiple pages on your website target the same or very similar keywords. This often occurs unintentionally, especially as your site grows and more content accumulates. Pages that are too similar in focus might confuse search engines, which may struggle to decide which to rank higher. As a result, your pages compete with one another, and all of them can rank lower. For example, if you publish two posts — one optimized for “does readability rank” and another for “readability ranking factor” — Google may see them competing for the same query. Instead of one strong result, both might hover around lower positions, weakening your site’s overall performance. What is content cannibalization? Content cannibalization is closely related but centers on the issue of multiple articles covering the same topic, regardless of whether they’re optimized for the same keyword. It’s a broader issue that affects thematic overlap more than exact keyword matching. Where keyword cannibalization focuses on duplicating keywords, content cannibalization involves too many pages delivering overlapping value. This undermines user experience, spreads authority thin, and can make your content performance uneven. Is cannibalization harmful? Both keyword and content cannibalization can hurt SEO. Lower rankings: Google often limits the number of results from a domain per query. When several of your pages try to rank for the same keyword, they could all underperform. This is especially true when neither page is clearly better in content depth, backlinks, or relevance. Diluted backlinks: Instead of one strong page getting all the backlinks, multiple weaker ones split the attention. If many pages discuss a similar topic, other sites may link to each inconsistently. As a result, no one page accumulates strong authority. This fragmentation makes it harder for your content to rank competitively. Confused crawlers: Search engines can’t always easily figure out which page they should prioritize. As a result, this could lead to inconsistent rankings. These days, Google is better at understanding topical relationships and can often see their differences. If content overlap is too high and intent is unclear, prioritization issues can still arise, especially on sites with thin or low-quality pages. Reduced Click-Through Rate (CTR): Spreading clicks across several similar listings may lower the collective performance. If multiple similar titles from your domain show in results, users may split clicks between them. Worse, one strong CTA title might appear further down the page than a weaker or outdated one. This can impact user engagement and CTR for both pages, especially if they fall further down the SERPs. In short, cannibalization limits your content’s potential by weakening each page’s authority and clarity. How to identify cannibalization issues As your site grows, you’ll have more and more content. Some of these articles are going to be about a similar topic. Even when you’ve always categorized it well, your content might compete with itself. You’re suffering from keyword or content cannibalization. Finding and fixing keyword cannibalization issues should be part of your content maintenance work to prevent all this. Identifying keyword cannibalization Start with a site search. Use site:yourdomain.com “keyword” in Google to surface all pages relevant to a particular term. If you see two or more of your URLs targeting the same term, they may be in conflict. Next, use tools like Google Search Console. Look under the Performance tab. Filter by query to view keywords that bring in impressions and clicks, then see which pages receive traffic from those terms. Then, use SEO tools such as Ahrefs or Semrush to track keyword rankings and expose overlapping URLs targeting the same terms. Look especially for pages that rank beyond the top five positions for the same term. When two of your URLs rank closely together outside the top spots, it’s often a sign that neither is performing optimally. Identifying content cannibalization Content cannibalization is subtler. You might not see overlapping keywords, but you may notice thematic overlap. Review URL structures and tags to catch duplicates Start by scanning your site’s URLs and content categories to catch pages covering the same topic in different formats. Look for similar slugs, repeated folder structures, or articles under the same tag or category. This quick check often reveals duplicate coverage, especially on larger sites or those with multiple writers. Use keyword/topic mapping tools Trace what each page is targeting. Create a list of your key pages and their target keywords or main topics. This helps you spot when multiple pages aim for the same term or cover the same subject. It doesn’t matter whether you use a tool or a spreadsheet, but keyword mapping helps explain the purpose of content. It also helps avoid overlap and ensures that all pages on your site have a place in your strategy. Use the page filter In Google Search Console, use the Page filter to see how each URL performs. The data gives insights into impressions, clicks, and average position. Look for pages that are getting traffic from similar queries. Multiple pages appearing for the same or closely related terms could signal content cannibalization. You can also use the Query filter to search by keyword and review which pages compete for it. How to fix cannibalization issues You should know your content, its performance, and where overlaps exist. Fixing keyword or content cannibalization means auditing, evaluating, and restructuring your pages. It doesn’t mean you should delete content blindly. Every page on your site should have a purpose and support your site’s overall SEO strategy. Below are practical ways to resolve both types of cannibalization. Fixing keyword cannibalization In many cases, solving keyword cannibalization means deleting and merging content. We will run you through some of that maintenance work as we did it at Yoast to show you how to do this. In particular, we’ll show you some thinking around a cluster of keywords related to keyword research. Step 1: Audit your content The first step is finding all the content on the keyword research topic. Most of that was simple: we have a keyword research tag, and most of the content was nicely tagged. This was also confronting, as we had many posts about the topic. We searched for site:yoast.com "keyword research" and Google showed all the posts and pages on the site that mentioned the topic. We had dozens of articles devoted to keyword research or large sections mentioning it. Dozens or so mentioned it in passing and linked to other articles. We started auditing the content for this particular group of keywords to improve our rankings around the cluster of keywords related to keyword research. So we needed to analyze which pages were ranking and which weren’t. This content maintenance turned out to be badly needed. It was surely time to find and fix possible cannibalization issues! Step 2: Analyze the content performance Go to Google Search Console and find the Performance section. In that section, click the filter bar. Click Query and type “keyword research” into the box like this: This makes Google Search Console match all queries containing keyword and research. This gives you two very important pieces of data. A list of the keywords your site has been shown in the search results for, and the clicks and click-through rate (CTR) for those keywords. A list of the pages that were receiving all that traffic, and how much traffic each of those pages received. Start with the total number of clicks the content received for all those queries, then look at the individual pages. Something was clear: just a few posts were getting most of the traffic. But we knew we had loads of articles covering this topic. It was time to clean up. Of course, we didn’t want to throw away any posts that were getting traffic not included in this bucket of traffic, so we had to check each post individually. We removed the Query filter and used another option: the Page filter. This allows you to filter by a group of URLs or a specific URL. On larger sites, you might be able to filter by groups of URLs. In this case, we looked at the data for each post individually, which is best if you truly want to find and fix keyword cannibalization on your website. Step 3: Decide on the next steps After reviewing each post in this content maintenance process, we decided whether to keep it or delete it. If we deleted a post (which we did for most of them), we decided which post we should redirect it to. For each of those posts, we evaluated whether they had sections to merge into another article. Some posts had paragraphs or sections that could be merged into another post. When merging posts entails more work (and time) than adding one paragraph or a few sentences, we recommend working in a new draft by cloning one of the original posts with Yoast Duplicate Post plugin. This way, you can work on your merged post without making live changes to one of your original posts. Step 4: Take action We had a list of action items: content to add to specific articles, after which each piece of content could be deleted from the articles it came from. Using Yoast SEO Premium, it’s easy to 301 redirect a post or page when you delete it, so that process was fairly painless. With that, we’d removed the excess articles about the topic and retained only the most important ones. We still had a list of articles that mentioned the topic and linked to one of the other. We reviewed them and ensured each was linked to one or more of the remaining articles in the appropriate section. Another example of fixing cannibalization by merging Another example: We once had three separate articles covering how to do an SEO audit, split into parts 1, 2, and 3. Each post focused on a different section of the audit process, but none of them ranked well or brought in meaningful traffic. On their own, the articles felt incomplete, and splitting the topic likely made it harder for users (and search engines) to find everything they needed in one place. We decided to take a step back. After reviewing performance data and gathering insights on what users were actually searching for, we merged the three posts into a single, more useful SEO audit guide. We rewrote outdated sections, expanded key points, added a practical checklist, included tool recommendations, and tightened up the structure. Since updating and combining the content, that article now ranks for more keywords than the separate posts ever did, draws more consistent traffic, and performs better overall. It’s a good example of how merging overlapping content, when done thoughtfully, can give users more value and improve SEO at the same time. Yoast Duplicate Post is a great free plugin Ever wanted to quickly make a copy of a post in WordPress to work on some changes without the risk of ruining the published post? You need Yoast Duplicate Post! Fixing content cannibalization Even if keywords differ slightly, topics may still overlap, and there are things you can do to improve that. Create a cornerstone/pillar or landing page Create a main page — a cornerstone article — that covers the broad topic in depth, then link to more specific articles that explore subtopics. This helps define a content hierarchy, improves internal linking, and signals which page should rank for the core topic to search engines. Supporting content can still rank independently, but will pass relevance and authority back to the pillar. Consolidate underperforming content If you have several pages covering similar ideas, but none are ranking well, combine them into one stronger, more complete resource. Prioritize the page with the most traffic or links, and bring valuable sections from the others. This helps reduce redundancy, improve content quality, and give search engines a clear page to index for that topic. Use 301 redirects Redirects are an important tool for your cannibalization actions. After deleting content, remember to use 301 redirects to send visitors from the old URLs to the updated one. Of course, you can also send them to the most relevant page as an alternative. This keeps existing rankings, backlinks, and traffic from the original pages intact. Plus, it also helps to avoid broken links or indexing issues. Preventive measures Another way to avoid future keyword or content cannibalization issues is to prevent them, of course. Audit your content regularly Analyze the content for your most important topics regularly. Look for overlapping pages, outdated posts, or content that doesn’t fit your keyword strategy. Regular audits will help you find issues early, which can help keep your site focused and maintain search visibility. Assign a unique target keyword to each page Before creating new content, please ensure no existing page targets the same keyword. Giving each page a clear, unique focus prevents internal competition and helps search engines understand which page to rank for a given query. Write with a clear content brief Start every piece with a brief that outlines the target keyword, search intent, key points to cover, and how it supports your existing content. Such a strategy helps your articles stay focused and avoids topic overlap. In addition, it ensures that the new content you add is truly unique to your site. Keep a keyword and topic map Maintain a simple record of which topics and keywords are already covered on your site. This makes it easier to spot gaps, avoid duplication, and plan new content that fits your overall strategy. A keyword map also helps when updating or pruning existing pages. Also, if you’re running an e-commerce site with many similar product pages, make sure category pages are well-optimized and that your products clearly support them through internal linking. Common mistakes in addressing cannibalization Cannibalization happens, and many site owners have tried to address it in one way or another. Of course, there are right and wrong ways to do this. Deleting pages without checking their value Don’t delete content because you think it no longer serves a goal. Before you do that, look at traffic data, backlinks, and search performance before taking drastic measures. For instance, a page may look outdated, while in reality, it still drives traffic or has solid external links. Simply deleting it could lead to unwanted ranking losses. Relying on canonical tags without checking content Adding a canonical tag isn’t always the right fix. If two pages are too similar, merging or redirecting them may be better. Canonicals help when content overlap is minimal and both pages still serve a purpose, not as a quick workaround for duplication without analysis. Merging pages that target different search intent Just because two pages cover a similar topic doesn’t mean they should be combined. If each one is aimed at a very specific audience or answers a different question, merging them could hurt relevance and rankings. Always consider the intent behind each page before deciding to consolidate. Overlooking internal linking opportunities Internal links help search engines understand which pages are most important. If you skip this step, you may weaken page authority and miss chances to guide crawlers — and users — to your key content. Linking related pages strategically can reduce confusion and support stronger rankings. Final thoughts on keyword and content cannibalization A growing website means a growing risk of content overlapping. This could be a risk to the visibility of all that content. To prevent this, perform regular content audits and carefully plan and structure your content. Whether you’re fixing overlapping blog posts or aligning product pages under a clear hierarchy, regularly addressing cannibalization helps search engines — and users — find the most relevant, valuable pages on your site. The post Keyword and content cannibalization: how to identify and fix it appeared first on Yoast. View the full article

Mel Robbins’s best-selling book, The Let Them Theory, has captured the imagination of millions of people, earning critical acclaim and resonating deeply with those seeking peace in a chaotic world. The core premise is simple yet powerful: let people be who they are, let them make their own choices, and most importantly, don’t waste your energy trying to change others. It’s a philosophy of radical acceptance—an invitation to stop being burdened by the expectations, behaviors, and opinions of those around us. At first glance, this mindset seems liberating. Who wouldn’t want to shed the weight of trying to control the uncontrollable? In a time where burnout is rampant and people are constantly drained by personal and professional obligations, the Let Them philosophy offers a reprieve—a way to step back and prioritize emotional well-being. And yet, as compelling as this idea may be, it raises an important question: Is “letting them” always the right approach? The Appeal of Letting Go There’s undeniable wisdom in Robbins’s message. Far too many people spend their lives tangled in the choices and behaviors of others, investing enormous emotional energy in situations they have no real power to change. Parents stress over grown children’s choices. Friends stay in draining relationships, hoping people will evolve. Professionals lose sleep over colleagues’ attitudes and behaviors. In these cases, Robbins’s philosophy is a wake-up call: Stop trying to fix what isn’t yours to fix. Let them. Let them be irresponsible. Let them be distant. Let them succeed, let them fail. Let them love you or walk away. Let them hold on to outdated beliefs. Let them go down a path you don’t agree with. The argument is that by surrendering control over others, you reclaim control over yourself—your happiness, your peace, your emotional freedom. It’s an enticing philosophy, and for certain moments in life, it’s the exact right thing to do. But what happens when letting go becomes an excuse for disengagement? What happens when “let them” is applied too broadly? When ‘Let Them’ Becomes an Excuse If Let Them is about relinquishing control over what we cannot change, then where does that leave the things we can change? What about the injustices in our world? What about the relationships that are worth fighting for? What about the responsibilities we carry toward our families, our communities, our workplaces? There are times in life when “letting them” isn’t the right answer—when stepping back is an abdication of responsibility, not a path to freedom. If a colleague is sabotaging team morale, do you simply let them? If a friend is struggling with self-destruction, do you let them spiral? If a system is broken, do you let it stay that way? The truth is, some things are worth our time and effort. Some battles are worth fighting. Some people are worth engaging with, even if change isn’t immediate or easy. To withdraw entirely under the banner of Let them is to risk apathy in moments that require action. A Luxury Not Everyone Can Afford Then there’s another reality—Let Them is a philosophy that, in some ways, is easier for those who have already secured success, influence, or financial stability. For a young professional trying to establish a career, the idea of simply letting things happen may not be practical. For parents raising children, letting them doesn’t always work—you can’t let a child make every decision unchecked. For leaders steering a company, a community, or a movement, stepping back at the wrong moment can mean failure, chaos, or even harm. The ability to disengage from unnecessary drama is a privilege, one that grows more accessible with financial independence, career success, and age. It’s no coincidence that many of the most enthusiastic adopters of this philosophy are those who have already reached a place where they can afford to say, “Time is precious. I won’t waste it.” In fact, this may be the true strength of Let Them—not as a universal directive, but as a philosophy particularly well-suited for those in the later stages of life. For those who have already built their careers, raised their children, fought their battles, and established their reputations, Let Them can be a tool for cutting away unnecessary distractions and spending their remaining years in peace. But for those still climbing, still building, still fighting? “Let them” might not always be the right answer. Be Selective, Then Commit So where does this leave us? If we reject a total embrace of Let Them, do we go back to exhausting ourselves in battles we cannot win? Do we spend our lives trying to fix people who don’t want to be fixed? Of course not. The balance lies in discernment—in knowing when to let go and when to lean in. Not every battle is worth fighting, but some are. Not every relationship is worth saving, but some are. Not every system is worth engaging with, but some demand our full attention. The key isn’t to detach from everything but to be highly selective about where you invest your energy. And once you decide something is worth your time, you don’t go halfway—you go all in. I’ve never been one to do things halfway. I don’t believe in a life of passive observation. I believe in engagement, in purpose, in fighting for what matters. And while I agree that some things—some people—are best left to their own devices, I also know that meaningful change requires effort. If everyone simply “let them,” where would progress come from? Lead Them There’s real value in Let Them, but like all philosophies, it’s not one-size-fits-all. It works best when applied strategically—when used to free ourselves from unnecessary burdens while still engaging with the things that truly matter. For those in the final chapters of life, those who have earned the right to be selective, it may be a mantra of peace. But for those still in the fight—building, growing, leading, advocating—the call isn’t to let go entirely. The call is to choose wisely, and when the moment demands it, to step in fully. Because sometimes, the answer isn’t Let Them. Sometimes, the answer is Lead Them. View the full article

It has taken a little over five months and has been anticipated for several weeks, but it now appears increasingly likely that the bromance between Elon Musk and Donald The President is nearing its end. Musk is reportedly planning to step down from his role overseeing the Department of Government Efficiency (DOGE). During Tesla’s latest earnings call this week, Musk said, “my time allocation to DOGE will drop significantly” next month—though he noted that he still intends to dedicate some time to government issues going forward. The announcement came as Tesla reported surprisingly poor results, and Musk’s pivot appeared to serve as a parachute for a business in freefall. Following his remarks and amid expectations that he would now refocus on Tesla, the company’s share price rose. “This was an off-ramp for Musk out of the The President White House,” says Dan Ives, managing director and senior equity research analyst at Wedbush Securities. “The global brand damage, political firestorm, and perfect storm chaos over the past few months will now end this volatile political chapter for Musk.” What Musk’s departure means for the quasi-governmental agency he’s leaving behind remains uncertain. The President has heavily promoted the potential cost savings DOGE would deliver to U.S. taxpayers—though it’s unclear whether Musk’s actions have genuinely produced the savings touted by the administration. “If The President hasn’t got bored with DOGE, there’s still a chance that he might send a check to voters with a nominal saving,” says Bruce Daisley, a former Twitter executive. “He’s never expressed much interest in the midterms, so it’s possible this won’t be of interest by then.” Cary Cooper, professor of organizational psychology at the University of Manchester, believes The President will continue DOGE’s work by appointing another entrepreneur or business titan to lead the agency. “He’ll appoint another business guy, no question about it,” he says. Any new head of DOGE may not feel bound by Musk’s infamous ‘five things’ email, which demanded government workers justify their roles by reporting five achievements from the past week. Still, Cooper believes the mission will carry on. “It may have been Musk who led the way, but I think The President wants that to happen as well, because he perceives the civil service to be left of center,” Cooper says. DOGE remains The President’s tool for pushing that agenda. As for the businesses Musk is returning to, opinions are divided. Tesla’s reputation—and share price—have suffered amid sweeping layoffs and controversial decisions that have impacted many American families. Ives and Wedbush Securities believe Musk’s stint in government and his perceived callousness will reduce long-term demand for Tesla’s electric vehicles by as much as 10%. (Musk did not respond to Fast Company‘s request for comment.) Still, despite Tesla’s recent financial setbacks—including a near-10% drop in revenue—Ives remains optimistic about the company’s future. “This was the time to close one dark chapter and open a brighter one for the Tesla story, with autonomous and robotics front and center,” he says. Some view Musk’s exit from government and return to the private sector as a strategic move to salvage his personal brand. “His brand is damaged,” Cooper says. “He is seen as an extreme right-wing person who cares nothing except about helping the wealthy like him to survive.” While Musk may have held such views for years, it was his highly visible government role that solidified them in the public eye. Because of that, the challenges facing the entrepreneur and world’s richest man are only growing. But Musk has faced crises before—and is likely to try everything to turn things around. “Musk is almost certain to try to pull a rabbit out of a hat of merging xAI with Tesla to position Tesla as an AI business,” Daisley says. “There’s a much bigger multiple [there], and his talk of robotics gives another horizon to chase rather than the EV one that he’s currently losing ground on.” View the full article

The way mortgage firms address distressed military borrowers will become less regimented as the Veterans Affairs Servicing Purchase program gets phased out. View the full article

Senior Russian military officer assassinated as US envoy’s plane approached capital View the full article

The world of work has undergone a seismic shift, with remote collaboration no longer a niche but a mainstream reality. As global teams navigate time zone differences, communication preferences, and the inherent challenges of working at a physical distance, a powerful ally has emerged: artificial intelligence (AI). View the full article