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Representatives of both insurers and policyholders point out multiple flaws in the new laws and additional proposed bills. View the full article

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding challenges the idea that generative AI tools like ChatGPT are rapidly replacing traditional search and gutting SEO. What’s happening. Surveys, anecdotes, and case studies have fueled claims that organic traffic has collapsed and large language models are pulling demand away from search engines. Graphite’s data tells a different story. Using Similarweb visit data, the study compared organic search traffic to the top 40,000 U.S. sites from February to December 2024 and January to November 2025. The result was a modest decline, not a dramatic one. Google’s statements support this view. In August 2025, the company said total organic click volume from Google Search was “relatively stable year over year.” By the numbers. Traffic trends vary by site size. The largest sites, including the top 10, grew organic traffic by about 1.6%. Declines were concentrated among mid-sized publishers ranked roughly between the top 100 and 10,000. Organic SEO traffic: -2.5% YoY Search engine traffic overall (2025): +0.4% Google traffic (2025): +0.8% Organic vs. paid clicks: ~90% organic, ~10% ads AI Overview CTR impact: -35% when present AI Overview prevalence: ~30% of SERPs AI Overviews: impact, not collapse. AI Overviews do reduce click-through rates when they appear, but their reach is smaller than many assume. AI Overviews appear in about 30% of queries, mostly informational ones. Commercial and transactional keywords are far less affected. Google ads aren’t “stealing” organic clicks. Another common claim is that Google is shifting traffic from organic results to paid ads. The data shows only a modest change. The share of clicks going to ads rose by about two percentage points. Organic results still generate roughly 10 times more clicks than paid placements. Why we care. SEO is still a massive channel. AI is changing how results appear and how users interact with information, but demand for search hasn’t collapsed. The real shift is that SEO is fragmenting. There are more SERP features, more AI-driven answers, and more competition for fewer clicks on informational queries. Strategy now matters more than ever. About the data. The analysis uses Similarweb traffic estimates for more than 40,000 of the largest U.S. websites. These estimates combine opt-in user panels, ISP and mobile carrier data, public web signals, and direct measurement from participating sites to model visits and traffic sources at scale. To validate accuracy, Graphite compared Similarweb trends with first-party Google Search Console and Google Analytics data across multiple sites and found a median correlation of 0.86. The analysis. Debunking The Myth That Search Is Dying View the full article

The average American checks their phone over 140 times a day, clocking an average of 4.5 hours of daily use, with 57% of people admitting they’re “addicted” to their phone. Tech companies, influencers, and other content creators compete for all that attention, which has incentivized the rise of misinformation. Considering this challenging information landscape, strong critical reading skills are as relevant and necessary as they’ve ever been. Unfortunately, literacy continues to be a serious concern. Reading comprehension scores have continued to decline. The majority of Gen Z parents are not reading aloud to their young children because they view it as a chore. Many college students cannot make it through an entire book. With their endless scrolling and easy reposting and sharing of content, social media platforms are designed to encourage passive engagement that people use to relieve boredom and escape stress. As a cognitive scientist and a literacy expert, we research the ways people process information through reading. Based on our work, we believe that deep reading can be an effective way to counter misinformation as well as reduce stress and loneliness. It can be tough to go deeper than a speedy skim, but there are strategies you can use to strengthen important reading skills. Deep reading versus doomscrolling People use smartphones and social media for a variety of reasons, such as to relieve boredom, seek attention, make connections and share news. The infinite amount of information available at your fingertips can lead to information overload, interfering with how you pay attention and make decisions. Research from cognitive science helps to explain how scrolling trains your brain to think passively. To keep people engaged, social media algorithms feed people content similar to what they’ve already engaged with, reinforcing users’ beliefs with similar posts. Repeated exposure to information increases its believability, especially if different sources repeat the information, an effect known as illusory truth. Deep reading, on the other hand, refers to the intentional process of engaging with information in critical, analytical and empathetic ways. It involves making inferences, drawing connections, engaging with different perspectives and questioning possible interpretations. Deep reading does require effort. It can trigger negative feelings like irritation or confusion, and it can very often feel unpleasant. The important question, then: Why would anyone choose the hard work of deep reading when they can just scroll and skim? Motivating mental effort Mindless scrolling may come with unintended consequences. Smartphone and social media use is associated with increased boredom and loneliness. And doomscrolling is related to higher levels of existential anxiety and misanthropy. In contrast, attention and effort, despite being exhausting, can deepen your sense of purpose and strengthen social connection. People also feel motivated to complete tasks that help them pursue personal goals, especially when these tasks are recognized by others. For these reasons, sharing books may be one tool to promote deep reading. One example is a teacher who guides students through longer texts, like novels, paired with active discussions about the books to reinforce comprehension and interpretation. While the debate over the ongoing practice of assigning excerpts over full books in schools continues, evidence does suggest that sustained reading in social settings can promote lifelong enjoyment in reading. With social connection in mind, social media can actually be used as a positive tool. BookTok is a popular online community of people who use TikTok to discuss and recommend books. Fans post in-depth analyses of “K-Pop Demon Hunters” and other movies or shows, demonstrating that close analysis still has a place in the endless scroll of social media. Slowing yourself down to read deeply There are steps you can take to meaningfully engage with the constant stream of information you encounter. Of course, this process can be taxing, and people only have so much effort and attention to expend. It’s important to both recognize your limited cognitive resources and be intentional about how you direct those resources. Simply being aware of how digital reading practices shape your brain can encourage new attitudes and habits toward how you consume information. Just pausing can reduce susceptibility to misinformation. Taking a few extra seconds to consciously judge information can counteract illusory truth, indicating that intentionally slowing down even just a bit can be beneficial. Reading deeply means being able to intentionally choose when to read at different speeds, slowing down as needed to wrestle with difficult passages, savor striking prose, critically evaluate information, and reflect on the meaning of a text. It involves entering into a dialogue with the text rather than gleaning information. Awareness does not mean that you never doomscroll at the end of a long day. But it does mean becoming conscious of the need to also stick with a single text more frequently and to engage with different perspectives. You can start small, perhaps with poems, short stories or essays, before moving up to longer texts. Partner with a friend or family member and set a goal to read a full-length novel or nonfiction book. Accomplish that goal in small chunks, such as reading one chapter a day and discussing what you read with your reading buddy. Practicing deep reading, such as reading novels, can open you up to new perspectives and ideas that you can explore in conversation with others, in person, or even on TikTok. JT Torres is a director of the Harte Center for Teaching and Learning at Washington and Lee University. Jeff Saerys-Foy is an associate professor of psychology at Quinnipiac University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

What's said in the online video, which replicates the president's voice with his permission, may be as important to lenders as how the message is delivered. View the full article

The northern lights have been viewable from locations you don’t normally see them on a number of recent occasions, and on the evening of January 20, the same will be true. On Tuesday night, the aurora borealis may be visible in parts of more than half of all U.S. states. That’s a few more than the usual six or so Northern states that are used to seeing the lit up skies. That’s because solar storms can change visibility, making the spectacle visible to more locations in times of heightened geomagnetic activity. According to an announcement from the National Oceanic and Atmospheric’s Space Weather Prediction Center, that’s precisely what’s in the forecast this evening as geomagnetic activity has been strengthening, reaching G4 (severe) levels early this morning at around 3:23 EST. Essentially, when it comes to hopeful viewers, that could mean some amazing visuals, as the heightened activity will make for a stronger aurora. Just yesterday, the Northern Lights were visible in more states than usual, too, with the aurora making an appearance in Southern states like Alabama and New Mexico. However, tonight, far more individuals across the country will be able to catch a glimpse of the event. According to the SWPC’s projected view line, the lights will are predicted to be visible in: Alaska, Colorado, Connecticut, Idaho, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Vermont, Wyoming, Washington, and Wisconsin. Of course, nothing is set in stone. The view line is just a prediction that could change as the storm shifts, the agency says. When it comes to having your best shot at seeing the Northern Lights, NOAA says that close to midnight (within an hour or two before or after) is wise. “These hours of active aurora expand towards evening and morning as the level of geomagnetic activity increases,” the page explains. “There may be aurora in the evening and morning but it is usually not as active and therefore, not as visually appealing.” If you’re wondering why the Northern Lights have been visible to more locations more often recently, it’s not all in your head. According to astronomers at BBC Weather, it has to do with the sun, which hit the peak of its 11-year solar cycle in 2025. Still, solar activity will remain high throughout 2026. That means: more shots at seeing the Northern Lights. View the full article

Business review management online involves actively overseeing and responding to customer feedback across various digital platforms. This practice is crucial since a substantial majority of consumers rely on online reviews when deciding on purchases. By managing your reviews effectively, you can improve your business’s credibility and better customer relationships. Comprehending how to implement strategies for review management can greatly influence your brand’s visibility and customer loyalty. So, what are the best ways to optimize this process? Key Takeaways Business review management involves monitoring and responding to online customer reviews to enhance brand reputation and visibility. 98% of consumers read local reviews, making effective review management crucial for influencing purchasing decisions. Engaging with customer feedback can improve ratings, with 63% of unhappy reviewers likely to change their opinions positively after a response. Utilizing review management tools streamlines the process of tracking and analyzing customer feedback for better insights. Positive reviews boost credibility, increase trust among consumers, and enhance local SEO, driving more traffic to the business. Understanding Business Review Management Grasping Business Review Management is vital for any organization looking to thrive in today’s digital environment. Business review management online involves systematically monitoring, responding to, and leveraging customer reviews across various digital platforms. This practice greatly influences purchasing decisions, as 98% of consumers read local business reviews before making a choice. By actively engaging with customer feedback, you can improve your ratings; research shows that 63% of unhappy reviewers change their opinions positively after receiving effective responses. Implementing review management tools can streamline your workflows, allowing you to efficiently track and analyze customer feedback. This ultimately improves your service quality. Furthermore, a robust review management strategy boosts your brand visibility and enhances local SEO, ensuring your business ranks higher in search results. The Importance of Online Reviews Online reviews play a pivotal role in shaping consumer behavior and decision-making processes. With 99.5% of consumers researching purchases online, it’s clear that reviews influence their choices considerably. In fact, 93% of shoppers consider customer ratings fundamental when deciding what to buy. Statistic Importance 84% find online reviews trustworthy They value peer feedback as reliable 98% read local business reviews Positive presence is critical for locals Google favors businesses with positive reviews Boosts visibility in search results Reviews influence 93% of purchase choices Key factor in the buying process For businesses, effective business review management is essential, as it not only builds trust but likewise improves search engine rankings. Maintaining a strong online presence helps attract and retain customers, reinforcing the significance of online reviews in today’s digital environment. Key Benefits of Effective Review Management Effective review management offers several key benefits that can greatly impact your business’s success. By focusing on your presence on online review platforms, you can improve your brand’s credibility and visibility. Here are three key benefits: Increased Trust: With 84% of internet users trusting online reviews as much as personal recommendations, managing these reviews can greatly boost customer confidence in your brand. Influenced Purchasing Decisions: Since 93% of shoppers check consumer feedback before buying, effective review management guarantees positive feedback is highlighted, swaying potential customers in your favor. Improved Customer Relationships: Timely responses to reviews can lead to 33% of customers raising their ratings, nurturing loyalty and trust in your business. Strategies for Managing Customer Feedback To successfully manage customer feedback, it’s vital to implement targeted strategies that encourage engagement and improve your online reputation. Start by leveraging review generation tools to automate requests for new reviews right after positive interactions, as 70% of customers will respond when prompted. It’s additionally important to quickly reply to both positive and negative reviews; 85% of consumers consider responses when making purchase decisions, enhancing your brand’s accountability. Regularly monitor reviews on key platforms like Google and Facebook to guarantee timely engagement with customer feedback, helping you maintain a positive online presence. Implement sentiment analysis tools to identify recurring customer concerns, enabling you to address issues proactively. Finally, showcase positive reviews on your business website and social media, as 93% of consumers read online reviews before purchasing, markedly boosting your credibility and attracting more customers. Leveraging Technology for Review Optimization As businesses increasingly recognize the importance of customer feedback, leveraging technology for review optimization has become essential. By utilizing web review tools, you can streamline your review management processes and improve customer engagement. Here are three key benefits of adopting these technologies: Automation: Review management tools automate solicitation and provide centralized dashboards, making it easier to manage feedback across various platforms. Real-Time Insights: Features like real-time notifications and sentiment analysis allow you to quickly identify and address customer concerns, enhancing your responsiveness. Data Integration: Integrating review management software with your existing CRM or POS systems guarantees seamless data flow, boosting overall efficiency. Additionally, automated campaigns via SMS and email can greatly increase review generation. With 70% of customers likely to review shortly after an interaction, leveraging AI-powered text analytics can uncover valuable patterns in feedback, enabling data-driven improvements in your services and marketing strategies. Frequently Asked Questions What Is Business Management and Why Is It Important? Business management involves planning, organizing, and overseeing resources to achieve specific goals efficiently. It’s crucial since it guarantees that a company operates smoothly, adapts to market changes, and maximizes profitability. Effective management helps streamline processes, improves employee performance, and boosts customer satisfaction. By implementing strategic decisions, you can identify opportunities for growth and innovation, leading to a competitive edge in the marketplace. In the end, strong management is important for long-term success and sustainability. Why Is Management Review Important? Management reviews are crucial since they help you assess your business’s performance and identify areas needing improvement. By regularly reviewing operations, you can guarantee alignment with goals and adapt to changes in the market. This process additionally promotes accountability among team members, as it highlights successes and challenges. Moreover, it enables informed decision-making based on data and feedback, finally driving growth and enhancing overall efficiency in your organization. Why Is Managing Online Reputation Important for a Business? Managing your online reputation is crucial for attracting customers. Since 99.5% of consumers research purchases online, a positive digital presence can influence their decisions. With 93% of shoppers relying on customer reviews, maintaining favorable feedback is fundamental. Positive reviews not just improve your Google search rankings but additionally increase visibility. Engaging with customer feedback nurtures loyalty, as 83% of customers prefer brands that effectively address their concerns, making reputation management a key business strategy. What Is the Purpose of a Business Review? The purpose of a business review is to provide potential customers with insights from previous buyers, influencing their decisions. Since 93% of shoppers value customer ratings, these reviews act as trust signals. They improve your business’s visibility in search engines, attracting more customers. Furthermore, collecting and analyzing reviews helps you gather feedback for product improvement and identify trends. Engaging with reviews shows your commitment to customer satisfaction, nurturing loyalty and repeat business. Conclusion In conclusion, effective business review management online is crucial for any company aiming to thrive in a competitive market. By actively monitoring and responding to customer feedback, you not just improve your brand’s credibility but additionally cultivate stronger relationships with your audience. Implementing strategic review management practices can lead to improved visibility in search results and in the end influence consumer purchasing decisions. Embracing technology can further refine your approach, ensuring your business remains responsive to customer needs and preferences. Image via Google Gemini This article, "What Is Business Review Management Online and Why It Matters?" was first published on Small Business Trends View the full article

Business review management online involves actively overseeing and responding to customer feedback across various digital platforms. This practice is crucial since a substantial majority of consumers rely on online reviews when deciding on purchases. By managing your reviews effectively, you can improve your business’s credibility and better customer relationships. Comprehending how to implement strategies for review management can greatly influence your brand’s visibility and customer loyalty. So, what are the best ways to optimize this process? Key Takeaways Business review management involves monitoring and responding to online customer reviews to enhance brand reputation and visibility. 98% of consumers read local reviews, making effective review management crucial for influencing purchasing decisions. Engaging with customer feedback can improve ratings, with 63% of unhappy reviewers likely to change their opinions positively after a response. Utilizing review management tools streamlines the process of tracking and analyzing customer feedback for better insights. Positive reviews boost credibility, increase trust among consumers, and enhance local SEO, driving more traffic to the business. Understanding Business Review Management Grasping Business Review Management is vital for any organization looking to thrive in today’s digital environment. Business review management online involves systematically monitoring, responding to, and leveraging customer reviews across various digital platforms. This practice greatly influences purchasing decisions, as 98% of consumers read local business reviews before making a choice. By actively engaging with customer feedback, you can improve your ratings; research shows that 63% of unhappy reviewers change their opinions positively after receiving effective responses. Implementing review management tools can streamline your workflows, allowing you to efficiently track and analyze customer feedback. This ultimately improves your service quality. Furthermore, a robust review management strategy boosts your brand visibility and enhances local SEO, ensuring your business ranks higher in search results. The Importance of Online Reviews Online reviews play a pivotal role in shaping consumer behavior and decision-making processes. With 99.5% of consumers researching purchases online, it’s clear that reviews influence their choices considerably. In fact, 93% of shoppers consider customer ratings fundamental when deciding what to buy. Statistic Importance 84% find online reviews trustworthy They value peer feedback as reliable 98% read local business reviews Positive presence is critical for locals Google favors businesses with positive reviews Boosts visibility in search results Reviews influence 93% of purchase choices Key factor in the buying process For businesses, effective business review management is essential, as it not only builds trust but likewise improves search engine rankings. Maintaining a strong online presence helps attract and retain customers, reinforcing the significance of online reviews in today’s digital environment. Key Benefits of Effective Review Management Effective review management offers several key benefits that can greatly impact your business’s success. By focusing on your presence on online review platforms, you can improve your brand’s credibility and visibility. Here are three key benefits: Increased Trust: With 84% of internet users trusting online reviews as much as personal recommendations, managing these reviews can greatly boost customer confidence in your brand. Influenced Purchasing Decisions: Since 93% of shoppers check consumer feedback before buying, effective review management guarantees positive feedback is highlighted, swaying potential customers in your favor. Improved Customer Relationships: Timely responses to reviews can lead to 33% of customers raising their ratings, nurturing loyalty and trust in your business. Strategies for Managing Customer Feedback To successfully manage customer feedback, it’s vital to implement targeted strategies that encourage engagement and improve your online reputation. Start by leveraging review generation tools to automate requests for new reviews right after positive interactions, as 70% of customers will respond when prompted. It’s additionally important to quickly reply to both positive and negative reviews; 85% of consumers consider responses when making purchase decisions, enhancing your brand’s accountability. Regularly monitor reviews on key platforms like Google and Facebook to guarantee timely engagement with customer feedback, helping you maintain a positive online presence. Implement sentiment analysis tools to identify recurring customer concerns, enabling you to address issues proactively. Finally, showcase positive reviews on your business website and social media, as 93% of consumers read online reviews before purchasing, markedly boosting your credibility and attracting more customers. Leveraging Technology for Review Optimization As businesses increasingly recognize the importance of customer feedback, leveraging technology for review optimization has become essential. By utilizing web review tools, you can streamline your review management processes and improve customer engagement. Here are three key benefits of adopting these technologies: Automation: Review management tools automate solicitation and provide centralized dashboards, making it easier to manage feedback across various platforms. Real-Time Insights: Features like real-time notifications and sentiment analysis allow you to quickly identify and address customer concerns, enhancing your responsiveness. Data Integration: Integrating review management software with your existing CRM or POS systems guarantees seamless data flow, boosting overall efficiency. Additionally, automated campaigns via SMS and email can greatly increase review generation. With 70% of customers likely to review shortly after an interaction, leveraging AI-powered text analytics can uncover valuable patterns in feedback, enabling data-driven improvements in your services and marketing strategies. Frequently Asked Questions What Is Business Management and Why Is It Important? Business management involves planning, organizing, and overseeing resources to achieve specific goals efficiently. It’s crucial since it guarantees that a company operates smoothly, adapts to market changes, and maximizes profitability. Effective management helps streamline processes, improves employee performance, and boosts customer satisfaction. By implementing strategic decisions, you can identify opportunities for growth and innovation, leading to a competitive edge in the marketplace. In the end, strong management is important for long-term success and sustainability. Why Is Management Review Important? Management reviews are crucial since they help you assess your business’s performance and identify areas needing improvement. By regularly reviewing operations, you can guarantee alignment with goals and adapt to changes in the market. This process additionally promotes accountability among team members, as it highlights successes and challenges. Moreover, it enables informed decision-making based on data and feedback, finally driving growth and enhancing overall efficiency in your organization. Why Is Managing Online Reputation Important for a Business? Managing your online reputation is crucial for attracting customers. Since 99.5% of consumers research purchases online, a positive digital presence can influence their decisions. With 93% of shoppers relying on customer reviews, maintaining favorable feedback is fundamental. Positive reviews not just improve your Google search rankings but additionally increase visibility. Engaging with customer feedback nurtures loyalty, as 83% of customers prefer brands that effectively address their concerns, making reputation management a key business strategy. What Is the Purpose of a Business Review? The purpose of a business review is to provide potential customers with insights from previous buyers, influencing their decisions. Since 93% of shoppers value customer ratings, these reviews act as trust signals. They improve your business’s visibility in search engines, attracting more customers. Furthermore, collecting and analyzing reviews helps you gather feedback for product improvement and identify trends. Engaging with reviews shows your commitment to customer satisfaction, nurturing loyalty and repeat business. Conclusion In conclusion, effective business review management online is crucial for any company aiming to thrive in a competitive market. By actively monitoring and responding to customer feedback, you not just improve your brand’s credibility but additionally cultivate stronger relationships with your audience. Implementing strategic review management practices can lead to improved visibility in search results and in the end influence consumer purchasing decisions. Embracing technology can further refine your approach, ensuring your business remains responsive to customer needs and preferences. Image via Google Gemini This article, "What Is Business Review Management Online and Why It Matters?" was first published on Small Business Trends View the full article

Health benefits administration companies play a vital role in managing group health insurance plans for both employers and employees. They handle fundamental tasks like enrollment, billing, and claims processing, ensuring everything runs smoothly. These companies likewise verify employee eligibility and maintain compliance with regulations such as HIPAA and the Affordable Care Act. By analyzing claims data, they help organizations optimize costs and promote preventive health measures. Comprehending their functions can provide valuable insights into how they contribute to effective benefits management. Key Takeaways Manages group health insurance plans, ensuring efficient enrollment, billing, and claims processing for employers and employees. Verifies employee eligibility and assists in selecting appropriate health plans tailored to individual needs. Ensures compliance with healthcare regulations, like HIPAA and the Affordable Care Act, to mitigate legal risks. Analyzes claims data to identify health trends and implement cost containment strategies, optimizing expenses. Provides user-friendly portals for employees to access and manage their benefits independently, enhancing engagement. Understanding Health Benefits Administration Comprehending health benefits administration is vital for both employers and employees, as it involves the effective management of group health insurance plans. A health benefits administration company plays a significant role in this process, overseeing employee benefits administration to guarantee that plans run smoothly. They manage tasks like enrollment, billing, and claims processing, making it easier for employees to access their benefits. Furthermore, these companies verify the accuracy of medical claims and guarantee compliance with healthcare laws such as HIPAA and the Affordable Care Act. Key Responsibilities of Health Benefits Administration Companies Health benefits administration companies take on several key responsibilities that guarantee the effective management of employee health plans. As an Aetna employee benefits insurance company, they manage group health insurance plans, assuring accurate processing and reimbursement of medical claims during adherence to healthcare laws. They support enrollment, billing, claims, and reporting, generating consolidated premium invoices and reconciling payments for both employers and employees. These benefit administration companies analyze claims data, offering insights for program adjustments to optimize health plan costs and improve employee experiences. They additionally assure compliance with complex regulations, such as HIPAA and the Affordable Care Act, mitigating legal risks for organizations. By leveraging technology, health benefits administration companies streamline processes, reduce administrative burdens, and boost communication and service for all stakeholders. The Importance of Compliance in Benefits Administration Grasping the significance of compliance in benefits administration is vital for organizations aiming to navigate the intricacies of employee health plans. Compliance guarantees adherence to federal regulations like the HIPAA and Affordable Care Act (ACA), protecting employee health information and access to benefits. Failure to comply can lead to severe financial penalties, with the Department of Labor imposing fines for violations. Regularly monitoring regulatory changes is important, as over 80% of companies face increased administrative burdens because of compliance challenges. This can impact overall operational efficiency negatively. Effective compliance governance not only mitigates legal risks but also cultivates employee trust and satisfaction. When employees know their benefits are well-managed and compliant, they feel secure. Benefits of Compliance Consequences of Non-Compliance Improved employee trust Financial penalties Enhanced operational efficiency Increased administrative burdens Legal risk mitigation Potential lawsuits Better employee satisfaction Loss of employee confidence Managing Enrollment and Claims Processing When managing enrollment and claims processing, effective organization is key to guaranteeing that employees receive the benefits they need without unnecessary hassle. Health benefits administration companies start by verifying employee eligibility and helping them select health plans that suit their individual needs. Once enrolled, they process claims efficiently, making sure that medical insurance claims are accurate and reimbursed swiftly as they adhere to healthcare regulations. These companies furthermore generate consolidated premium invoices for employers and reconcile payments to maintain accurate billing records. By analyzing claims data, they provide insights that allow organizations to adjust their health programs and manage costs effectively. In addition, health benefits administration companies support employees by issuing medical ID cards and responding to inquiries related to their health benefits. This thorough approach guarantees a smooth experience for both employers and employees, enhancing overall satisfaction with the benefits offered. The Role of Technology in Benefits Administration Technology plays an essential role in benefits administration by automating administrative tasks, which helps you reduce the workload on your HR team. With improved employee engagement tools, employees can easily access and manage their benefits, leading to a more satisfying experience. Furthermore, technology streamlines compliance management processes, ensuring you stay updated with changing regulations and avoid potential penalties. Automation of Administrative Tasks As organizations endeavor to improve efficiency in their operations, automating administrative tasks in benefits administration has become increasingly crucial. Technology streamlines repetitive tasks like enrollment processing, greatly reducing the administrative burden on HR teams and minimizing human error. Automated workflows improve communication between employees and benefits providers, ensuring timely access to important information. Moreover, benefits administration software tracks compliance with evolving regulations across various states, helping you avoid costly penalties. By integrating technology, HR professionals can analyze claims data and employee feedback more efficiently, leading to better customization of benefits packages. User-friendly portals empower employees to manage their benefits independently, resulting in greater engagement and satisfaction with the benefits offered. Embracing automation is key to a more efficient benefits administration process. Enhancing Employee Engagement Tools How can organizations effectively improve employee engagement in their benefits administration processes? By leveraging technology, you can enhance the tools available to your employees, making it easier for them to navigate their benefits. Consider implementing: Online portals that provide easy access to benefits information. Mobile applications that allow employees to manage their benefits on-the-go. Data analytics tools that help identify employee preferences and trends. Self-service capabilities enabling employees to enroll, view, and modify their benefits independently. These innovations not just streamline the administration for HR but also promote ownership among employees. When individuals have the tools to understand and manage their benefits, it leads to greater satisfaction and higher utilization rates, eventually benefiting your organization. Streamlining Compliance Management Processes As enhancing employee engagement tools sets a solid foundation for benefits administration, streamlining compliance management processes takes it a step further by minimizing the risk of regulatory issues. Technology automates compliance tracking, ensuring you stay current with changing federal and state regulations, which reduces the risk of costly penalties. Integrated HR software solutions provide real-time updates on compliance changes, enabling you to proactively adjust policies and processes. Automated workflows simplify enrollment and documentation management, minimizing human error. Advanced Analytics tools allow you to monitor utilization patterns and compliance adherence, so you can make data-driven decisions. Furthermore, self-service portals empower employees to access and manage their benefits as well as ensuring necessary compliance documentation is submitted and tracked correctly. Enhancing Employee Communication and Support Effective employee communication and support are crucial for maximizing the benefits of health benefits administration. Companies in this field focus on providing clear, accessible information about available options, ensuring you understand and can effectively utilize your benefits. They elevate your experience through various support channels, making it easy to address inquiries and resolve issues. Here are some key ways these Microsoft companies improve communication and support: Self-service tools that empower you to manage your benefits independently. Responsive support available via phone, email, and online portals. Regular educational sessions and webinars to keep you informed about changes in benefits and wellness initiatives. Data analytics tools to gather feedback on your satisfaction, helping improve future communication strategies. Cost Containment Strategies in Health Benefits Administration In cost containment strategies for health benefits administration, you’ll find that data-driven decision making plays a vital role in optimizing expenses. By analyzing claims data, you can identify trends and implement preventive health initiatives that encourage employees to engage in healthier behaviors, eventually reducing overall healthcare costs. Furthermore, focusing on education around benefits and cost-effective options empowers employees to make informed choices, further driving down unnecessary expenditures. Data-Driven Decision Making Data-driven decision making plays a crucial role in cost containment strategies within health benefits administration. By leveraging data analytics, you can track claims data and identify trends that inform effective strategies. Here are some key benefits of using data-driven approaches: Monitor employee health outcomes and adjust benefit offerings to emphasize preventive care. Negotiate better rates with providers using evidence-based insights into health needs. Implement predictive analytics to forecast future healthcare costs and allocate resources effectively. Regularly analyze employee feedback to improve benefits packages, ensuring they meet needs during cost management. Through these methods, you can optimize the overall benefits budget, improve program efficiency, and contribute to a more sustainable health benefits administration. Preventive Health Initiatives Preventive health initiatives are essential components of cost containment strategies in health benefits administration, as they aim to proactively manage employee health and reduce overall healthcare expenses. By encouraging participation in wellness programs, organizations can achieve a reported 30% reduction in healthcare costs. These initiatives often include regular health screenings, vaccinations, and wellness challenges, which can increase employee engagement in health programs by up to 50%. Promoting healthier lifestyles leads to decreased absenteeism, with studies showing that participants miss 25% fewer workdays. Health benefits administration companies additionally collaborate with healthcare providers to offer incentives like reduced premiums for completing preventive measures. Utilizing data analytics helps identify health trends, allowing customized initiatives that potentially save $3 for every $1 invested in wellness programs. Evaluating Health Benefits Administrators Evaluating health benefits administrators involves a careful analysis of various key factors that can profoundly impact your organization’s overall efficiency and employee satisfaction. To make an informed decision, consider these crucial aspects: Administration Costs and Fees: Verify the costs align with your budget and expected ROI. Technology Capabilities: Assess their ability to streamline processes through automation and self-service tools. Compliance and Audit Results: Review their track record in adhering to healthcare regulations, especially HIPAA and the Affordable Care Act. Claim Processing Speed and Accuracy: Analyze their efficiency in managing claims and customer service ratings to evaluate support for employees. Partnering With Insurance Providers When you partner with insurance providers, you’re not just securing coverage; you’re further shaping the healthcare experience for your employees. Health benefits administration companies play an essential role in customizing medical benefits solutions that fit your organization’s unique needs. They evaluate various insurance carriers, negotiating competitive rates and extensive options for you and your team. To guarantee a smooth process, these companies facilitate seamless enrollment and provide educational resources, so employees understand their benefits fully. They likewise monitor compliance with regulations like HIPAA and the Affordable Care Act, making sure your partnerships adhere to legal requirements. Here’s a simple breakdown of what you can expect from this partnership: Service Description Custom Solutions Customized medical benefits for your workforce Rate Negotiation Securing competitive rates from insurance carriers Enrollment Facilitation Streamlined processes for employee participation Educational Support Resources to help employees understand their benefits Compliance Monitoring Making sure adherence to federal and state regulations Trends and Challenges in Benefits Administration As the scenery of employee benefits evolves, staying informed about the latest trends and challenges in benefits administration is fundamental for organizations. You’ll notice that personalized benefits solutions are gaining traction, with 94% of companies enhancing their mental health support initiatives. Moreover, technology is becoming significant to reduce the administrative burden on HR professionals, with automated workflows simplifying enrollment processes. Here are some key trends and challenges: Steering through complex regulatory environments because of the rise of remote work. Continuous monitoring of compliance with federal regulations to avoid penalties. A demand for flexible benefits packages, as 80% of employees prefer better benefits over salary increases. Increased emphasis on employee well-being, reshaping how benefits are viewed and implemented. Understanding these factors is critical for crafting effective benefits strategies that meet both organizational goals and employee needs. Best Practices for Effective Benefits Management When managing employee benefits, streamlining enrollment processes is crucial for improving participation and reducing confusion. Implementing compliance monitoring strategies helps guarantee that your benefits offerings meet regulatory requirements, minimizing the risk of penalties. Streamlined Enrollment Processes Effective benefits management relies heavily on streamlined enrollment processes, which greatly improve the experience for both employees and HR teams. By leveraging automated workflows, you can simplify sign-ups and reduce administrative time and errors. Implementing user-friendly HR software allows employees to easily compare and select benefits packages, boosting engagement. Here are some best practices to reflect on: Regular training for HR staff on the latest technology tools Utilizing self-service portals for employee-managed enrollment Tracking enrollment data to adjust benefits offerings Guaranteeing compliance with evolving regulations These strategies improve efficiency, empower employees, and guarantee your benefits package remains competitive and appealing. Compliance Monitoring Strategies Managing employee benefits effectively requires a strong focus on compliance monitoring strategies that guarantee adherence to various regulations. Health benefits administration companies regularly audit benefit plans to ascertain compliance with federal regulations like HIPAA and the Affordable Care Act. They utilize technology tools to track legal changes across states, adjusting benefits packages for remote workers accordingly. Regular training sessions keep staff updated on compliance requirements, minimizing risks associated with non-compliance and protecting employee health information. Automated systems monitor claims processing and reporting, ensuring deadlines are met and reducing penalties for missed obligations. Proactive communication with employees about their rights and benefits nurtures a culture of compliance, enabling timely feedback and adjustments based on employee usage and satisfaction. Frequently Asked Questions What Does a Benefits Administration Company Do? A benefits administration company manages employee benefits packages, guaranteeing they’re designed and implemented effectively. You’ll find they streamline the enrollment process and provide resources that help employees understand their options. They likewise guarantee compliance with regulations, reducing the risk of penalties for your organization. What Is a Health Benefits Administrator? A health benefits administrator oversees the management of health insurance plans for organizations. You’ll handle enrollment, billing, claims processing, and guarantee compliance with regulations like HIPAA and the Affordable Care Act. Your role includes verifying employee eligibility and assisting in selecting suitable health plans. How Much Does a Benefits Admin Make? A benefits administrator typically earns between $50,000 and $75,000 per year in the U.S., depending on experience, location, and organization size. In urban areas or high-demand industries, salaries can exceed $90,000, especially with advanced certifications. Hourly wages range from $25 to $36. Furthermore, many benefits administrators receive bonuses or profit-sharing, which can increase overall compensation. With a projected 7% job growth rate, demand for these roles remains steady through 2031. Is Being a Benefits Administrator Hard? Yes, being a benefits administrator can be challenging. You’ll navigate complex regulations like HIPAA and the Affordable Care Act, requiring strong organizational skills for tasks such as enrollment and claims processing. Staying updated on changing laws is vital to avoid penalties and guarantee competitive offerings. The role additionally demands effective communication to address employee inquiries, and the administrative burden can lead to missed deadlines, so using technology to streamline processes is fundamental. Conclusion In conclusion, health benefits administration companies play an essential role in managing group health insurance plans for employers and employees. They guarantee compliance with regulations, streamline enrollment and claims processing, and leverage technology for efficient benefits management. By partnering with insurance providers and analyzing claims data, they help optimize costs and improve employee engagement. Comprehending these functions can aid employers in selecting the right administrator, eventually enhancing the overall effectiveness of their health benefits programs. Image via Google Gemini and ArtSmart This article, "What Does a Health Benefits Administration Company Do?" was first published on Small Business Trends View the full article

Health benefits administration companies play a vital role in managing group health insurance plans for both employers and employees. They handle fundamental tasks like enrollment, billing, and claims processing, ensuring everything runs smoothly. These companies likewise verify employee eligibility and maintain compliance with regulations such as HIPAA and the Affordable Care Act. By analyzing claims data, they help organizations optimize costs and promote preventive health measures. Comprehending their functions can provide valuable insights into how they contribute to effective benefits management. Key Takeaways Manages group health insurance plans, ensuring efficient enrollment, billing, and claims processing for employers and employees. Verifies employee eligibility and assists in selecting appropriate health plans tailored to individual needs. Ensures compliance with healthcare regulations, like HIPAA and the Affordable Care Act, to mitigate legal risks. Analyzes claims data to identify health trends and implement cost containment strategies, optimizing expenses. Provides user-friendly portals for employees to access and manage their benefits independently, enhancing engagement. Understanding Health Benefits Administration Comprehending health benefits administration is vital for both employers and employees, as it involves the effective management of group health insurance plans. A health benefits administration company plays a significant role in this process, overseeing employee benefits administration to guarantee that plans run smoothly. They manage tasks like enrollment, billing, and claims processing, making it easier for employees to access their benefits. Furthermore, these companies verify the accuracy of medical claims and guarantee compliance with healthcare laws such as HIPAA and the Affordable Care Act. Key Responsibilities of Health Benefits Administration Companies Health benefits administration companies take on several key responsibilities that guarantee the effective management of employee health plans. As an Aetna employee benefits insurance company, they manage group health insurance plans, assuring accurate processing and reimbursement of medical claims during adherence to healthcare laws. They support enrollment, billing, claims, and reporting, generating consolidated premium invoices and reconciling payments for both employers and employees. These benefit administration companies analyze claims data, offering insights for program adjustments to optimize health plan costs and improve employee experiences. They additionally assure compliance with complex regulations, such as HIPAA and the Affordable Care Act, mitigating legal risks for organizations. By leveraging technology, health benefits administration companies streamline processes, reduce administrative burdens, and boost communication and service for all stakeholders. The Importance of Compliance in Benefits Administration Grasping the significance of compliance in benefits administration is vital for organizations aiming to navigate the intricacies of employee health plans. Compliance guarantees adherence to federal regulations like the HIPAA and Affordable Care Act (ACA), protecting employee health information and access to benefits. Failure to comply can lead to severe financial penalties, with the Department of Labor imposing fines for violations. Regularly monitoring regulatory changes is important, as over 80% of companies face increased administrative burdens because of compliance challenges. This can impact overall operational efficiency negatively. Effective compliance governance not only mitigates legal risks but also cultivates employee trust and satisfaction. When employees know their benefits are well-managed and compliant, they feel secure. Benefits of Compliance Consequences of Non-Compliance Improved employee trust Financial penalties Enhanced operational efficiency Increased administrative burdens Legal risk mitigation Potential lawsuits Better employee satisfaction Loss of employee confidence Managing Enrollment and Claims Processing When managing enrollment and claims processing, effective organization is key to guaranteeing that employees receive the benefits they need without unnecessary hassle. Health benefits administration companies start by verifying employee eligibility and helping them select health plans that suit their individual needs. Once enrolled, they process claims efficiently, making sure that medical insurance claims are accurate and reimbursed swiftly as they adhere to healthcare regulations. These companies furthermore generate consolidated premium invoices for employers and reconcile payments to maintain accurate billing records. By analyzing claims data, they provide insights that allow organizations to adjust their health programs and manage costs effectively. In addition, health benefits administration companies support employees by issuing medical ID cards and responding to inquiries related to their health benefits. This thorough approach guarantees a smooth experience for both employers and employees, enhancing overall satisfaction with the benefits offered. The Role of Technology in Benefits Administration Technology plays an essential role in benefits administration by automating administrative tasks, which helps you reduce the workload on your HR team. With improved employee engagement tools, employees can easily access and manage their benefits, leading to a more satisfying experience. Furthermore, technology streamlines compliance management processes, ensuring you stay updated with changing regulations and avoid potential penalties. Automation of Administrative Tasks As organizations endeavor to improve efficiency in their operations, automating administrative tasks in benefits administration has become increasingly crucial. Technology streamlines repetitive tasks like enrollment processing, greatly reducing the administrative burden on HR teams and minimizing human error. Automated workflows improve communication between employees and benefits providers, ensuring timely access to important information. Moreover, benefits administration software tracks compliance with evolving regulations across various states, helping you avoid costly penalties. By integrating technology, HR professionals can analyze claims data and employee feedback more efficiently, leading to better customization of benefits packages. User-friendly portals empower employees to manage their benefits independently, resulting in greater engagement and satisfaction with the benefits offered. Embracing automation is key to a more efficient benefits administration process. Enhancing Employee Engagement Tools How can organizations effectively improve employee engagement in their benefits administration processes? By leveraging technology, you can enhance the tools available to your employees, making it easier for them to navigate their benefits. Consider implementing: Online portals that provide easy access to benefits information. Mobile applications that allow employees to manage their benefits on-the-go. Data analytics tools that help identify employee preferences and trends. Self-service capabilities enabling employees to enroll, view, and modify their benefits independently. These innovations not just streamline the administration for HR but also promote ownership among employees. When individuals have the tools to understand and manage their benefits, it leads to greater satisfaction and higher utilization rates, eventually benefiting your organization. Streamlining Compliance Management Processes As enhancing employee engagement tools sets a solid foundation for benefits administration, streamlining compliance management processes takes it a step further by minimizing the risk of regulatory issues. Technology automates compliance tracking, ensuring you stay current with changing federal and state regulations, which reduces the risk of costly penalties. Integrated HR software solutions provide real-time updates on compliance changes, enabling you to proactively adjust policies and processes. Automated workflows simplify enrollment and documentation management, minimizing human error. Advanced Analytics tools allow you to monitor utilization patterns and compliance adherence, so you can make data-driven decisions. Furthermore, self-service portals empower employees to access and manage their benefits as well as ensuring necessary compliance documentation is submitted and tracked correctly. Enhancing Employee Communication and Support Effective employee communication and support are crucial for maximizing the benefits of health benefits administration. Companies in this field focus on providing clear, accessible information about available options, ensuring you understand and can effectively utilize your benefits. They elevate your experience through various support channels, making it easy to address inquiries and resolve issues. Here are some key ways these Microsoft companies improve communication and support: Self-service tools that empower you to manage your benefits independently. Responsive support available via phone, email, and online portals. Regular educational sessions and webinars to keep you informed about changes in benefits and wellness initiatives. Data analytics tools to gather feedback on your satisfaction, helping improve future communication strategies. Cost Containment Strategies in Health Benefits Administration In cost containment strategies for health benefits administration, you’ll find that data-driven decision making plays a vital role in optimizing expenses. By analyzing claims data, you can identify trends and implement preventive health initiatives that encourage employees to engage in healthier behaviors, eventually reducing overall healthcare costs. Furthermore, focusing on education around benefits and cost-effective options empowers employees to make informed choices, further driving down unnecessary expenditures. Data-Driven Decision Making Data-driven decision making plays a crucial role in cost containment strategies within health benefits administration. By leveraging data analytics, you can track claims data and identify trends that inform effective strategies. Here are some key benefits of using data-driven approaches: Monitor employee health outcomes and adjust benefit offerings to emphasize preventive care. Negotiate better rates with providers using evidence-based insights into health needs. Implement predictive analytics to forecast future healthcare costs and allocate resources effectively. Regularly analyze employee feedback to improve benefits packages, ensuring they meet needs during cost management. Through these methods, you can optimize the overall benefits budget, improve program efficiency, and contribute to a more sustainable health benefits administration. Preventive Health Initiatives Preventive health initiatives are essential components of cost containment strategies in health benefits administration, as they aim to proactively manage employee health and reduce overall healthcare expenses. By encouraging participation in wellness programs, organizations can achieve a reported 30% reduction in healthcare costs. These initiatives often include regular health screenings, vaccinations, and wellness challenges, which can increase employee engagement in health programs by up to 50%. Promoting healthier lifestyles leads to decreased absenteeism, with studies showing that participants miss 25% fewer workdays. Health benefits administration companies additionally collaborate with healthcare providers to offer incentives like reduced premiums for completing preventive measures. Utilizing data analytics helps identify health trends, allowing customized initiatives that potentially save $3 for every $1 invested in wellness programs. Evaluating Health Benefits Administrators Evaluating health benefits administrators involves a careful analysis of various key factors that can profoundly impact your organization’s overall efficiency and employee satisfaction. To make an informed decision, consider these crucial aspects: Administration Costs and Fees: Verify the costs align with your budget and expected ROI. Technology Capabilities: Assess their ability to streamline processes through automation and self-service tools. Compliance and Audit Results: Review their track record in adhering to healthcare regulations, especially HIPAA and the Affordable Care Act. Claim Processing Speed and Accuracy: Analyze their efficiency in managing claims and customer service ratings to evaluate support for employees. Partnering With Insurance Providers When you partner with insurance providers, you’re not just securing coverage; you’re further shaping the healthcare experience for your employees. Health benefits administration companies play an essential role in customizing medical benefits solutions that fit your organization’s unique needs. They evaluate various insurance carriers, negotiating competitive rates and extensive options for you and your team. To guarantee a smooth process, these companies facilitate seamless enrollment and provide educational resources, so employees understand their benefits fully. They likewise monitor compliance with regulations like HIPAA and the Affordable Care Act, making sure your partnerships adhere to legal requirements. Here’s a simple breakdown of what you can expect from this partnership: Service Description Custom Solutions Customized medical benefits for your workforce Rate Negotiation Securing competitive rates from insurance carriers Enrollment Facilitation Streamlined processes for employee participation Educational Support Resources to help employees understand their benefits Compliance Monitoring Making sure adherence to federal and state regulations Trends and Challenges in Benefits Administration As the scenery of employee benefits evolves, staying informed about the latest trends and challenges in benefits administration is fundamental for organizations. You’ll notice that personalized benefits solutions are gaining traction, with 94% of companies enhancing their mental health support initiatives. Moreover, technology is becoming significant to reduce the administrative burden on HR professionals, with automated workflows simplifying enrollment processes. Here are some key trends and challenges: Steering through complex regulatory environments because of the rise of remote work. Continuous monitoring of compliance with federal regulations to avoid penalties. A demand for flexible benefits packages, as 80% of employees prefer better benefits over salary increases. Increased emphasis on employee well-being, reshaping how benefits are viewed and implemented. Understanding these factors is critical for crafting effective benefits strategies that meet both organizational goals and employee needs. Best Practices for Effective Benefits Management When managing employee benefits, streamlining enrollment processes is crucial for improving participation and reducing confusion. Implementing compliance monitoring strategies helps guarantee that your benefits offerings meet regulatory requirements, minimizing the risk of penalties. Streamlined Enrollment Processes Effective benefits management relies heavily on streamlined enrollment processes, which greatly improve the experience for both employees and HR teams. By leveraging automated workflows, you can simplify sign-ups and reduce administrative time and errors. Implementing user-friendly HR software allows employees to easily compare and select benefits packages, boosting engagement. Here are some best practices to reflect on: Regular training for HR staff on the latest technology tools Utilizing self-service portals for employee-managed enrollment Tracking enrollment data to adjust benefits offerings Guaranteeing compliance with evolving regulations These strategies improve efficiency, empower employees, and guarantee your benefits package remains competitive and appealing. Compliance Monitoring Strategies Managing employee benefits effectively requires a strong focus on compliance monitoring strategies that guarantee adherence to various regulations. Health benefits administration companies regularly audit benefit plans to ascertain compliance with federal regulations like HIPAA and the Affordable Care Act. They utilize technology tools to track legal changes across states, adjusting benefits packages for remote workers accordingly. Regular training sessions keep staff updated on compliance requirements, minimizing risks associated with non-compliance and protecting employee health information. Automated systems monitor claims processing and reporting, ensuring deadlines are met and reducing penalties for missed obligations. Proactive communication with employees about their rights and benefits nurtures a culture of compliance, enabling timely feedback and adjustments based on employee usage and satisfaction. Frequently Asked Questions What Does a Benefits Administration Company Do? A benefits administration company manages employee benefits packages, guaranteeing they’re designed and implemented effectively. You’ll find they streamline the enrollment process and provide resources that help employees understand their options. They likewise guarantee compliance with regulations, reducing the risk of penalties for your organization. What Is a Health Benefits Administrator? A health benefits administrator oversees the management of health insurance plans for organizations. You’ll handle enrollment, billing, claims processing, and guarantee compliance with regulations like HIPAA and the Affordable Care Act. Your role includes verifying employee eligibility and assisting in selecting suitable health plans. How Much Does a Benefits Admin Make? A benefits administrator typically earns between $50,000 and $75,000 per year in the U.S., depending on experience, location, and organization size. In urban areas or high-demand industries, salaries can exceed $90,000, especially with advanced certifications. Hourly wages range from $25 to $36. Furthermore, many benefits administrators receive bonuses or profit-sharing, which can increase overall compensation. With a projected 7% job growth rate, demand for these roles remains steady through 2031. Is Being a Benefits Administrator Hard? Yes, being a benefits administrator can be challenging. You’ll navigate complex regulations like HIPAA and the Affordable Care Act, requiring strong organizational skills for tasks such as enrollment and claims processing. Staying updated on changing laws is vital to avoid penalties and guarantee competitive offerings. The role additionally demands effective communication to address employee inquiries, and the administrative burden can lead to missed deadlines, so using technology to streamline processes is fundamental. Conclusion In conclusion, health benefits administration companies play an essential role in managing group health insurance plans for employers and employees. They guarantee compliance with regulations, streamline enrollment and claims processing, and leverage technology for efficient benefits management. By partnering with insurance providers and analyzing claims data, they help optimize costs and improve employee engagement. Comprehending these functions can aid employers in selecting the right administrator, eventually enhancing the overall effectiveness of their health benefits programs. Image via Google Gemini and ArtSmart This article, "What Does a Health Benefits Administration Company Do?" was first published on Small Business Trends View the full article

Hot securitization sectors such as non-qualified mortgages and home equity are set to expand further amid market shifts this year, recent forecasts suggest. View the full article

As the official celebrations of the 250th anniversary of the signing of the Declaration of Independence culminate on July 4, a well-financed, privately funded initiative will kick off to try to connect hundreds of millions of Americans with efforts to solve local problems. The “Be The People” campaign aspires to change the perception that the U.S. is hopelessly divided and that individuals have little power to overcome problems like poverty, addiction, violence, and stalled economic mobility. It also wants to move people to take action to solve those problems. Brian Hooks, chairman and CEO of the nonprofit network Stand Together, said the 250th anniversary is a unique moment “to show people that they matter, that they have a part to play, and that the future is unwritten, but it depends on each one of us stepping up to play our part.” Funded by a mix of 50 philanthropic foundations and individual donors, Be The People builds on research that indicates many people want to contribute to their communities but don’t know how. The initiative is targeting more than $200 million for its first year’s budget. Founding members range from nonprofits, including GivingTuesday, Goodwill Industries, and Habitat for Humanity, and businesses like Ron Howard’s Imagine Entertainment and the National Basketball Association, to funders like the John D. and Catherine T. MacArthur Foundation and More Perfect. Hooks said this is a 10-year commitment toward trying to achieve what would be a profound shift in behavior and culture. He referenced a 2024 Pew Research Center survey that found most Americans in 2023 and 2024 did not believe that the U.S. could solve its most important problems, saying it was a “red alert” for the country. Hooks said the initiative envisions actions far beyond volunteering or service that people could do in their free time. He pointed to a role for businesses and schools and said the initiative would launch a major data collection effort to track whether people are actually more engaged and whether problems are actually getting solved. Stand Together, which was founded by the billionaire Charles Koch, works across a broad range of issues and communities in the U.S. and has carved out a role for itself as a convener that can bring coalitions together across ideological lines. “Be The People,” will not incorporate as a new nonprofit, but act more like a banner for groups to organize under and use to connect to resources. As an example, at the Atlanta Hawks game on Monday, Martin Luther King III and his wife, Arndrea Waters King, linked a program they launched last year, Realize the Dream, which aims to increase acts of service, to the new campaign. “Our vision is that ‘Be The People’ helps lift up what is already happening in communities across the country and reminds people that service and shared responsibility are defining parts of the American story,” the Kings said in a written statement. Asha Curran, the CEO of the nonprofit GivingTuesday, said small actions can build on each other like exercising a muscle. “Our experience with GivingTuesday is that when people volunteer together, when people work together on something to do with positive social impact, they find it harder and harder to demonize each other,” said Asha Curran, its CEO. The initiative comes against a backdrop of deep polarization, economic inequality, and the degradation of democratic norms and institutions in the U.S. Hahrie Han, a political scientist at Johns Hopkins University, has studied civic engagement and said people need more opportunities to authentically participate as problem-solvers when connecting with local organizations. “They’re more likely to be invited into things where people are asked to let professional staff do most of the problem-solving and they show up and give their time or their money,” she said. The result is that people feel less committed and don’t see their participation as helping to achieve their interests or goals. A growing number of private foundations have started funding issues related to the health of U.S. democracy, said Kristin Goss, a professor who directs the Center for the Study of Philanthropy and Voluntarism at Duke University. While foundations cannot participate in elections, Goss said they can influence policy or public opinion in other ways. “Funders are getting more concerned about of the health of American democracy, the future of the democratic experiment and pluralism and inclusion,” Goss said. Another group of funders, including the Freedom Together Foundation, launched a project last year to recognize people and groups who stand up for their communities, which they called a “civic bravery” award. In a November report, they issued a similar call for funders to invest in helping individuals organize together in response to a rise in authoritarianism. Hooks and the other leaders of “Be The People” have also convened major communications teams to help tell these stories, which they think are lost in the current information ecosystem. “What we’re doing is we’re helping to lift up the story of Americans that is unfolding at the local level, but is not breaking through,” Hooks said. “So we’re holding up a mirror and a microphone to Americans to reveal to each other who we truly are.” ___ Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy. —By Thalia Beaty, Associated Press View the full article

In an era where artificial intelligence is reshaping commerce, Shopify is stepping up to the plate with an ambitious new initiative. The company recently unveiled the Universal Commerce Protocol (UCP), co-developed with Google, designed to bring a new dimension to online shopping. This development signals a significant shift in how consumers interact with brands, making it vital for small business owners to understand and leverage these changes. AI is increasingly influencing consumer behavior, with millions turning to AI chats for everything from discovering new products to making purchases. Understanding this trend will position savvy entrepreneurs ahead of the curve. Shopify’s UCP streamlines this experience and empowers businesses to connect with customers in more seamless and engaging ways. Key benefits of the Universal Commerce Protocol include: Direct Sales through AI Channels: One of the most significant offerings is the ability for Shopify merchants to sell directly through AI-powered environments, like Google Search and the Gemini app. This means businesses can meet customers where they are, enabling a smoother transition from browsing to purchasing. Open to All Brands: With the launch of the Agentic plan, brands not currently using Shopify as their online store can now utilize Shopify’s extensive catalog and infrastructure to sell on AI channels. This opens up a new revenue stream for countless businesses, allowing them to reach larger audiences without the need for a dedicated Shopify store. Flexible Integration: The UCP serves as a scalable standard across various platforms, accommodating a range of checkout experiences tailored to different retailer needs. This flexibility can cater to businesses that require specific customer interactions during the shopping process. Embedded Checkout Experiences: The recent update to Shopify’s integration with Microsoft introduces a new embedded checkout feature, allowing users to make purchases directly in Microsoft Copilot. This feature can enhance customer convenience, potentially resulting in higher conversion rates for businesses. Vanessa Lee, VP of Shopify, emphasized the protocol’s potential to “redefine shopping,” highlighting the robust solutions tailored for millions of unique businesses. For entrepreneurs, this presents an opportunity to enhance customer experience while reducing friction in the purchasing process. Equally important are the implications this shift poses for small businesses. Transitioning to agentic commerce means adapting to new technologies and customer expectations. For some, this could require an investment in training or upgrading existing IT systems to integrate with AI channels effectively. Furthermore, as consumer interactions become more centered around AI, businesses will need to ensure their products stand out, which could mean enhancing product descriptions or marketing strategies to use data-driven insights effectively. Nayna Sheth, Head of Product for Agentic Payments at Microsoft, underscores the urgency for businesses to adapt. “Today’s shoppers expect to go from search to purchase in a single conversation,” she notes, reinforcing the importance of being responsive and agile in this changing landscape. Moreover, while the benefits are promising, small business owners must remain vigilant about the challenges of implementing AI-driven sales channels. While the technology is designed to simplify the selling process, integrating new systems can be complex and requires careful planning. Businesses may face obstacles surrounding data management, security concerns, and the necessity to keep pace with competitors who quickly adopt these innovations. Real-world examples illustrate these new changes in action. Companies like Monos and Gymshark are at the forefront of the AI shopping transformation, taking advantage of the new capabilities of selling directly in AI environments. Monos’ CEO, Victor Tam, highlighted how this new approach allows brands to engage customers at moments of high intent. By enabling all brands, not just those on Shopify, to sell on AI channels through the Agentic plan, Shopify is democratizing access to these new selling methods. This shift may not only broaden market access for many entrepreneurs but also enhance overall consumer choice, ultimately benefiting everyone involved in the commerce ecosystem. For small business owners, staying attuned to these developments and embracing AI-driven commerce will be critical in navigating the future landscape of retail. As AI technologies continue to evolve, those who proactively adapt will likely find a wealth of opportunities to connect with customers and drive sales. To read more about Shopify’s latest initiatives, you can view the original press release here. Image via Google Gemini This article, "Shopify and Google Launch Universal Commerce Protocol to Transform AI Shopping" was first published on Small Business Trends View the full article

In an era where artificial intelligence is reshaping commerce, Shopify is stepping up to the plate with an ambitious new initiative. The company recently unveiled the Universal Commerce Protocol (UCP), co-developed with Google, designed to bring a new dimension to online shopping. This development signals a significant shift in how consumers interact with brands, making it vital for small business owners to understand and leverage these changes. AI is increasingly influencing consumer behavior, with millions turning to AI chats for everything from discovering new products to making purchases. Understanding this trend will position savvy entrepreneurs ahead of the curve. Shopify’s UCP streamlines this experience and empowers businesses to connect with customers in more seamless and engaging ways. Key benefits of the Universal Commerce Protocol include: Direct Sales through AI Channels: One of the most significant offerings is the ability for Shopify merchants to sell directly through AI-powered environments, like Google Search and the Gemini app. This means businesses can meet customers where they are, enabling a smoother transition from browsing to purchasing. Open to All Brands: With the launch of the Agentic plan, brands not currently using Shopify as their online store can now utilize Shopify’s extensive catalog and infrastructure to sell on AI channels. This opens up a new revenue stream for countless businesses, allowing them to reach larger audiences without the need for a dedicated Shopify store. Flexible Integration: The UCP serves as a scalable standard across various platforms, accommodating a range of checkout experiences tailored to different retailer needs. This flexibility can cater to businesses that require specific customer interactions during the shopping process. Embedded Checkout Experiences: The recent update to Shopify’s integration with Microsoft introduces a new embedded checkout feature, allowing users to make purchases directly in Microsoft Copilot. This feature can enhance customer convenience, potentially resulting in higher conversion rates for businesses. Vanessa Lee, VP of Shopify, emphasized the protocol’s potential to “redefine shopping,” highlighting the robust solutions tailored for millions of unique businesses. For entrepreneurs, this presents an opportunity to enhance customer experience while reducing friction in the purchasing process. Equally important are the implications this shift poses for small businesses. Transitioning to agentic commerce means adapting to new technologies and customer expectations. For some, this could require an investment in training or upgrading existing IT systems to integrate with AI channels effectively. Furthermore, as consumer interactions become more centered around AI, businesses will need to ensure their products stand out, which could mean enhancing product descriptions or marketing strategies to use data-driven insights effectively. Nayna Sheth, Head of Product for Agentic Payments at Microsoft, underscores the urgency for businesses to adapt. “Today’s shoppers expect to go from search to purchase in a single conversation,” she notes, reinforcing the importance of being responsive and agile in this changing landscape. Moreover, while the benefits are promising, small business owners must remain vigilant about the challenges of implementing AI-driven sales channels. While the technology is designed to simplify the selling process, integrating new systems can be complex and requires careful planning. Businesses may face obstacles surrounding data management, security concerns, and the necessity to keep pace with competitors who quickly adopt these innovations. Real-world examples illustrate these new changes in action. Companies like Monos and Gymshark are at the forefront of the AI shopping transformation, taking advantage of the new capabilities of selling directly in AI environments. Monos’ CEO, Victor Tam, highlighted how this new approach allows brands to engage customers at moments of high intent. By enabling all brands, not just those on Shopify, to sell on AI channels through the Agentic plan, Shopify is democratizing access to these new selling methods. This shift may not only broaden market access for many entrepreneurs but also enhance overall consumer choice, ultimately benefiting everyone involved in the commerce ecosystem. For small business owners, staying attuned to these developments and embracing AI-driven commerce will be critical in navigating the future landscape of retail. As AI technologies continue to evolve, those who proactively adapt will likely find a wealth of opportunities to connect with customers and drive sales. To read more about Shopify’s latest initiatives, you can view the original press release here. Image via Google Gemini This article, "Shopify and Google Launch Universal Commerce Protocol to Transform AI Shopping" was first published on Small Business Trends View the full article

All eyes are on Netflix, which is set to report fourth-quarter earnings after Tuesday’s closing bell. In the ongoing saga over whether will Netflix will acquire Warner Bros. Discovery, the streaming giant is now offering to pay all cash for the deal, revising a previous bid that included a mix of stock with cash, according to filing from the Securities and Exchange Commission (SEC). On Tuesday, Netflix and Warner Bros. Discovery announced the amended agreement, which simplifies the deal for investors who no longer have to worry about Netflix’s fluctuating stock price. The news comes as Netflix continues to stave off a hostile takeover bid from rival Skydance-owned Paramount, led by chief executive, David Ellison, who has tried to blow up the deal, which includes the movie studio, along with HBO and HBO Max, a natural fit for Netflix. (Paramount had been offering an all-cash deal). The saga started about six weeks ago in early December, when Netflix initially offered to buy Warner Bros. Discovery’s assets in a cash-and-stock deal valued at $27.75 per WBD share ($23.25 per share in cash, $4.50 in Netflix stock) which comes out to about $72 billion stock, totaling $82.7 billion in enterprise value. Warner has repeatedly rebuffed Paramount’s offer. “The WBD Board continues to support and unanimously recommend our transaction, and we are confident that it will deliver the best outcome for stockholders, consumers, creators and the broader entertainment community,” Ted Sarandos, co-CEO of Netflix, said in a statement. The large scope of the mega-merger “would reshape the entertainment industry,” according to CNN. And the back-and-forth developments has had both Wall Street and investors in the stocks closely watching their share prices. Netflix (NDLX) was trading up nearly 1%, while Warner Bros. Discovery (NASDAQ:WBD) was up .58% to $28.74., midday on Tuesday, at the time of this writing. Analysts are expecting Netflix will report a solid fourth quarter, with the success of shows like “Stranger Things” and “Squid Game,” but investors are concerned about the high price tag for the Warner Bros. Discovery deal, which would incur debt, per Yahoo Finance. The company has had a string of solid quarters, but missed estimates in the third-quarter of 2025, and Netflix stock price has decreased 30% since October, when rumors of the Warner Bros. Discovery deal first surfaced, CNBC reported. The financial news channel also said Wall Street has focused on Netflix’s ad revenue and whether price hikes are impacting subscribe numbers; and reported analysts polled by LSEG expect earnings-per-share to come in at 55 cents, with revenue of around $11.97 billion. View the full article

A reader writes: Twice in the past year, I’ve been asked to provide a reference for a former report, “Enid.” I hired Enid in mid-2019 and she reported to me until mid-2021 when my role changed. I think she left the organization at the end of 2022. She was an incredible employee: shining in the position and tapped on the shoulder for extra projects that highlighted her skills. Absolute pleasure to work with in every way. In February 2024, Enid asked if I could be a reference for her, and I was happy to oblige. I did so, provided a positive reference, and let her know afterwards. We’ve not had contact since. Just last month, I received a voicemail saying that Enid has listed me as a reference, and could we arrange a time to talk. Different organization, different position. This one had an added layer of security questions, as well as standard interview questions. As Enid was a great employee, I was happy to oblige, but … she never asked me about this. I’ve had zero contact with her since she asked for the reference in 2024 and I confirmed it had happened. This new reference had a very high security clearance attached to it, and one of the first comments the interviewer made was to please keep this confidential from Enid. I should have asked if it was the content or the entire discussion, but I am erring on the side of caution and not reaching out to her at all. I did not tell them that she had not contacted me about this; they may have been able to read between the lines, however (“I am on medical leave, so I don’t have access to specific dates …” “I haven’t connected with Enid very recently …” “My leave started before Enid left so I don’t know her exact reason for leaving …”). So, now to my questions. • Am I wrong to expect a courtesy heads-up before being used as a potential reference for each round of job applications? Enid has shared my personal phone and email, as I am on medical leave — I told her this in February 2024. My medical situation could have worsened in the interim and made it impossible for me to provide a reference now. However, ignoring that, I am still a little put out that I had no warning. • Just to sound incredibly old, “in my day” we would have sent a quick thank-you after somebody told us “I gave you a positive reference” and I was mildly put out when Enid didn’t do that in February 2024. Do I need to update my etiquette expectations to this century? • Is it appropriate to reach out to Enid about this? And if so, how should I word it, considering how infrequently this occurs, and that the most recent occurrence was confidential for security reasons? She was an amazing employee and I will always be able to give that reference positively, but to me this gap in alerting me to the possibility of somebody reaching out feels like a misstep she should know about. It’s happened a few times over the years where I’ve been used as a reference without being asked. It surprises me each time, and I guess I would appreciate some general guidance around if it’s ever appropriate to bring that fact to the attention of the caller. If it matches the working patterns of the individual, I have less qualms mentioning it. Yes, ideally people would give you a heads-up when they’re offering you as a reference — but there are reference checks that go outside of the list provided by the candidate and contact previous managers whether they were suggested as an “official” reference or not. That’s especially true of jobs with a heavy security clearance component. So first and foremost, Enid may not have had any idea that this job was going to contact you, and you should not penalize her for it. If she was amazing employee, you should give her an amazing reference and be happy to do it, end of story. It’s also true that people do sometimes offer references without alerting the reference that it’s coming … and honestly, that’s not something to hold against them either! It’s in the candidate’s best interests to alert you — so they know you’re available, and so you have time to organize and refresh your thoughts and don’t sound confused or taken off-guard when you get the call — but that doesn’t mean that they’re wronging you if they don’t do it. It is considered a professional nicety to give references a heads-up — but many people job-search so infrequently or don’t go delving deeply into job-search advice that they don’t even realize that’s expected. Or they think that the initial “yes, of course you can put my name down” covers them permanently. The convention that it’s best to alert references on every fresh round of job-searching is just a convention, and it’s not one everyone is aware of. So it’s a really mild faux pas at most, not a significant misstep. If you prefer that people handle it differently, you can of course tell them that! It’s fine to say, “By the way, I wasn’t expecting the call — I’m always happy to give you a reference, but I can do a better job if you let me know if might be coming so I have time to organize my thoughts.” (You can’t say that in this case because you were asked to keep the reference check confidential — although frankly you may or may not truly be bound by that — but you can say it generally.) And yes, Enid should have thanked you for the earlier positive reference — it’s smart for her to do that just from a basic relationship maintenance perspective — but I don’t think that’s a huge misstep either. It’s a social/business nicety that she skipped — but ultimately, she was an excellent employee and part of your job as the manager of an excellent employee is to continue to attest to that even if she forgets to thank you. I think something that’s muddling your thinking here is that you’re conflating “things that are smart for a candidate to do” with “things that a candidate must do.” It’s smart for Enid to check in with you before listing you as a reference, and it’s smart for her to thank you when you tell her you gave her a glowing reference (because relationship maintenance with people who give her glowing references is beneficial to her) … but her not doing those things just means she’s skipping some relatively minor stuff that would be in her best interests, not that she’s slighting you in any way. The post am I wrong to be put off that my former employee didn’t tell me she was listing me as a reference? appeared first on Ask a Manager. View the full article

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant API as the single source of truth for Shopping Ads. Advertisers can confirm which API they’re using in Merchant Center Next by checking the “Source” column under Settings > Data sources, where any listing marked “Content API” requires action. Why we care. Google is actively reminding advertisers to migrate to the new Merchant API, with beta users required to complete the switch by Feb. 28th, and Content API users by Aug. 18th. If feeds aren’t properly reconnected, campaigns that rely on product data — especially those using feed labels — may stop serving altogether. The risk. Feed labels don’t automatically carry over during migration. If advertisers don’t update their campaign and feed configurations in Google Ads, Shopping and Performance Max setups that depend on those labels for structure or bidding logic can quietly break. What to do now. Google recommends completing the migration well ahead of the deadline, reviewing feed labels, and validating campaign delivery after reconnecting feeds. The transition was first outlined in mid-2024, but enforcement is now imminent as Google moves closer to fully retiring legacy APIs. Bottom line. This isn’t a cosmetic backend change — it’s a technical cutoff that can directly impact revenue if ignored. First seen. This update was spotted by Google Shopping Specialist Emmanuel Flossie, who shared the warnings he received on LinkedIn. View the full article

Efficiency dominates conversations about AI. We celebrate its ability to automate and optimize so businesses can move faster and people can work smarter. But AI is becoming more integrated into people’s lives in ways that go far beyond productivity. In a world obsessed with speed and efficiency, the future of AI isn’t just intelligent—it’s beautiful. AI is now a force that enhances creativity, self-expression, and confidence. AI does not just optimize life—it elevates it. Consumers are embracing AI for everything from recipe creation and travel planning to interior design and fitness regimens. They are turning to AI for recommendations on shows, movies, music, restaurants, and, of course, beauty and fashion. In these contexts, AI is enhancing experiences and sparking creativity. Because consumers are using AI to explore and have fun, companies can encourage broader adoption by focusing on building AI products designed to inspire. Brands have more opportunities than ever to build AI into their experiences as access to generative AI and specialized APIs broadens. However, that shift requires rethinking how we design and deploy AI so that it serves as a partner in expression and discovery. BUILD AI THAT DELIGHTS To build AI experiences that consumers genuinely enjoy, we need to understand what makes technology beautiful and inspirational in the first place. Fundamentally, it’s about aligning how systems function with how people naturally behave, think, and learn. We gravitate toward systems that show cause and effect, where we can see how our unique inputs shape the results. Visual feedback, confidence scores, or small cues that acknowledge uncertainty all make the interaction more collaborative. For example, Neutrogena’s Skin360 helps consumers identify their individual skin concerns and goals, and then suggests products, tips, and ingredients to help them achieve their desired outcomes. The experience gives consumers personalized assistance that makes them feel confident about the products and encourages them to purchase. Inspirational AI also encourages curiosity. AI assistants allow users to try different inputs and discover new outcomes on their own terms. As an example, Hopper’s AI travel planner lets users play with different dates, destinations, and budgets, surfacing alternative routes or seasons to encourage experimentation. That experimentation works best when users maintain creative control. AI that provides suggestions rather than conclusions empowers people to make choices that feel personal. This approach transforms digital moments, such as shopping and content creation, into expressive experiences. Similarly, Grammarly and Shopify’s AI suggest edits or design options, but leave final decisions to users. APIs HELP BRANDS OF ALL SIZES UNLEASH CREATIVITY One of the most exciting developments in consumer AI is its accessibility. The proliferation of APIs and generative frameworks now makes it possible for companies of all sizes to experiment, prototype, and deploy creative AI experiences quickly, affordably, and with less risk. These tools allow brands to plug advanced models into existing platforms, test new ideas, and learn from user behavior in real time. A small direct-to-consumer (DTC) brand can integrate a virtual try-on experience or an AI-powered stylist without specialized expertise. They can test whether a feature resonates with users, gather feedback, and deploy updates within days or weeks rather than months. The proliferation of consumer AI APIs also unlocks entirely new categories of creative experiences. Take cultural recommendation engine Qloo, which offers an API that can predict correlations across music, dining, fashion, and film. Brands can explore creative pairings that surprise and delight users. Imagine a fashion brand suggesting a playlist to match a look—these connections create moments of discovery that feel magical. What makes these experiences particularly powerful is how they reimagine the relationship between users and recommendations. Generative tools shift the paradigm from delivering static recommendations to enabling co-creation. Brands can now offer generative AI tools that let users actively participate in creating something new rather than showing them what they might like based on past behavior—designing personalized products, generating new looks, or expressing preferences interactively. This transforms passive consumption into active exploration. With this transformation, the metrics of success change. Brands should think of these APIs as creative building blocks to test emotional responses and track indicators of enjoyment that may include time spent experimenting, frequency of sharing, or the likelihood of a consumer returning. New metrics for a beauty brand might look like a consumer spending ten minutes playing with different virtual makeup looks, trying bold colors they had never considered before. With access to this technology once reserved for large enterprises, DTC brands and small-to-medium-sized businesses can compete with brand and retail giants in delivering sophisticated AI experiences. A boutique cosmetics shop can offer the same caliber of consumer AI technology as a multinational beauty company. This democratization gives consumers wider access to inspirational AI experiences across products and services they care about. DESIGN FOR WHAT COMES NEXT Consumer AI is at a turning point. The underlying technology will continue to improve, but adoption depends on how well it understands and serves human emotion. To design AI rooted in inspiration and discovery is to design for trust and for delight, giving users space to explore and create technology that stops feeling like automation and starts feeling like play. Alice Chang is the CEO and founder of Perfect Corp. View the full article

Acumatica Summit 2026 is the flagship annual conference for the Acumatica ecosystem, bringing together customers, partners and product experts. This quick guide explains what the event is, what attendees typically learn and what to expect from the 2026 program. What Is the Acumatica Summit 2026? Acumatica Summits are annual conferences where customers, partners and industry experts gather to learn about Acumatica cloud ERP. They feature keynotes, breakout sessions, product updates, hands-on training and networking designed to help organizations improve processes and get more value from the platform. Acumatica Summit 2026 will cover product direction, new capabilities and practical guidance for implementing and optimizing Acumatica across departments. Expect keynote announcements, roadmap sessions, customer case studies, partner showcases and role-based breakouts for finance, operations, IT and developers, plus workshops on integrations, reporting, automation and emerging technologies. ProjectManager Will Be At Acumatica Summit 2026 ProjectManager integrates with Acumatica to connect ERP financial and operational data with powerful project planning, resource management and project portfolio management capabilities. This integration enables teams to plan, schedule and track work with greater visibility and control over resources, timelines and budgets. Plus, it’s included in Acumatica’s Professional Services edition. To learn more, visit ProjectManager’s booth #622 at the Acumatica Summit 2026! When Will the Acumatica Summit 2026 Take Place? Acumatica Summit 2026 will take place from January 25 to January 28, 2026, at the Seattle Convention Center in Seattle, Washington. The centrally located venue will host keynote sessions, breakout tracks, hands-on workshops and networking events across multiple days. Acumatica Summit 2026 Registration Costs and Pricing Registration for Acumatica Summit 2026 follows a tiered pricing structure based on registration timing and attendee type. Early registration typically offers discounted rates, while standard pricing applies closer to the event. Summit passes generally include access to sessions, meals, expo hall activities and official networking events. Early Bird Pass – $1,595, available for attendees who register before the early deadline. Standard Summit Pass – $1,895, applied after early bird registration closes. Group Registration Pricing – Discounted rates available for teams registering multiple attendees together. Partner and Sponsor Passes – Custom pricing or bundled passes based on sponsorship level. Complimentary or Sponsored Passes – Limited passes occasionally provided through participating partners or promotions. Important Acumatica Summit 2026 Dates These key dates help attendees plan travel, registration, sessions and networking opportunities throughout the Acumatica Summit 2026 experience. December 5, 2025 – Estimated early-bird registration deadline with discounted summit pricing. January 15, 2026 – Pre-summit “What to Know Before You Go” webinar for first-time and returning attendees. January 15, 2026 – Business intelligence and reporting webinar previewing analytics topics covered at the summit. January 24, 2026 – Hackathon kickoff focused on innovation, integrations and AI-driven Acumatica solutions. January 25, 2026 – Acumatica Summit 2026 officially begins at the Seattle Convention Center. January 25, 2026 – Opening keynote outlining product vision, roadmap direction and ecosystem strategy. January 25, 2026 – Evening welcome reception designed for partner and customer networking. January 26, 2026 – First full day of breakout sessions, hands-on training and role-based workshops. January 26, 2026 – Community events, including industry meetups and Women in Tech networking sessions. January 27, 2026 – Customer success stories, advanced product deep dives and partner solution showcases. January 27, 2026 – Celebration party featuring live entertainment and informal networking opportunities. January 28, 2026 – Final sessions, closing keynote and official conclusion of Acumatica Summit 2026. Who Should Attend the Acumatica Summit 2026? Acumatica Summit 2026 is designed for executives, finance leaders, operations managers, IT professionals, developers and ERP administrators. It delivers value to decision-makers evaluating cloud ERP, teams responsible for system optimization and professionals seeking practical guidance, peer insights and direct access to Acumatica experts. Manufacturing organizations benefit from sessions on production planning, inventory control, supply chain visibility and ERP-driven process optimization. Distribution and wholesale companies gain insights into demand forecasting, order management, logistics efficiency and scaling operations with cloud-based ERP tools. Construction and engineering firms learn how to manage job costing, project tracking, compliance and financial controls within complex, project-driven environments. Retail and e-commerce businesses explore omnichannel operations, inventory synchronization, customer data management and integrations that support growth and operational flexibility. Professional services firms benefit from guidance on resource planning, time tracking, billing automation and improving financial visibility across client-driven engagements. Technology and software companies gain value from sessions on API integrations, customization, automation and aligning ERP systems with product development workflows. Healthcare and life sciences organizations learn how to manage regulatory requirements, financial reporting, inventory traceability and operational efficiency using cloud ERP. Key Acumatica Summit Participants The Acumatica Summit brings together technology partners, solution providers and industry experts who extend the Acumatica ecosystem. These participants showcase integrations, best practices and complementary tools that help organizations maximize the value of their ERP investment. 1. ProjectManager/wp-content/uploads/2024/11/ProjectManager-logo.png ProjectManager is a cloud-based project and work management platform that adds value to Acumatica by extending its ERP features into a robust project management software platform that allows teams across industries such as professional services, construction and manufacturing to manage their strategic initiatives, programs and portfolios. Some of its key features include: AI Project Management Tools Project budgeting and cost tracking Project scheduling and portfolio roadmapping Resource management Project portfolio management Project monitoring and reporting Workload balancing Project time tracking Online collaboration and document management See what SolarStone has to say about ProjectManager’s Acumatica integration. To learn more, visit ProjectManager’s booth #622! /wp-content/uploads/2025/10/solarstone-featured-image-600x338.jpg Our live demos will show you how to streamline operations for professional services, construction and manufacturing businesses: Track, manage and optimize projects within Acumatica for real-time insights and control Understand the financial impact of projects and make data-driven decisions Automate accounting and reporting tasks to save time and boost accuracy Check out our Acumatica Marketplace Listing for more details. 2. Amazon Amazon is a global e-commerce and cloud services leader that enables businesses to sell products online at massive scale through its marketplace and fulfillment ecosystem. Amazon adds value to Acumatica through native commerce connectors that synchronize orders, inventory, customers and financial data. This integration eliminates manual entry, improves fulfillment accuracy and gives businesses real-time ERP visibility into high-volume online sales activity. 3. Shopify Shopify is a leading e-commerce platform that allows businesses to create, manage and scale online stores across multiple digital sales channels. Shopify integrates with Acumatica to connect storefront activity with ERP financials and inventory. This enables accurate stock levels, faster order processing, unified customer data and streamlined fulfillment for growing omnichannel businesses. 4. BigCommerce BigCommerce is an enterprise-grade e-commerce platform designed for fast-growing and established businesses selling across digital channels. BigCommerce extends Acumatica by syncing orders, pricing, inventory and customer records in real time. This unified data flow supports scalable e-commerce operations while maintaining strong financial controls and operational visibility. 5. Avalara Avalara provides automated tax compliance solutions that simplify sales tax, VAT and transaction-based tax calculations for businesses worldwide. Avalara enhances Acumatica by embedding real-time tax calculation and compliance directly into ERP workflows. This reduces errors, supports multi-jurisdiction compliance, accelerates invoicing and lowers risk for finance teams managing complex tax obligations. 6. SPS Commerce SPS Commerce delivers cloud-based EDI and retail network solutions that connect suppliers, retailers and logistics partners. SPS Commerce adds value to Acumatica by automating EDI transactions and synchronizing orders, shipments and inventory data. This reduces manual processing, improves supply chain accuracy and strengthens trading partner relationships. 7. Tipalti Tipalti is a global payables automation platform that manages supplier onboarding, payments, tax compliance and reconciliation. Tipalti extends Acumatica’s financial capabilities by automating end-to-end accounts payable workflows. This helps organizations scale payment operations, ensure regulatory compliance, reduce manual workload and improve vendor experiences. 8. AvidXchange AvidXchange automates accounts payable invoice processing and electronic payments for mid-market organizations. AvidXchange integrates with Acumatica to digitize invoice capture, approvals and payments. This improves cash flow visibility, strengthens audit trails, reduces paper-based processes and accelerates financial close cycles. 9. Crestwood Associates Crestwood Associates provides consulting, implementation and customization services for organizations using Acumatica ERP. Crestwood Associates enhances Acumatica by delivering tailored implementations, integrations and process optimizations. Their expertise helps businesses reduce implementation risk, improve adoption and translate ERP capabilities into measurable operational improvements. 10. ClickLearn ClickLearn offers a digital adoption and training platform that captures business processes and creates guided learning content. ClickLearn integrates with Acumatica to automate user training and documentation. By generating step-by-step guides from real workflows, it accelerates ERP adoption, lowers training costs and reduces ongoing support requirements. ProjectManager is online software that helps teams organize their work no matter where they are or how they work. Get real-time data for better decision-making while connecting teams and fostering collaboration. Deliver products on time, within your budget and with the level of quality that your customers expect. Try ProjectManager for free today! The post Acumatica Summit 2026: Quick Guide appeared first on ProjectManager. View the full article

Key Takeaways Retail business programs provide essential tools and strategies to thrive in today’s competitive retail environment. Key focus areas include inventory management, customer engagement, and effective marketing strategies, allowing businesses to streamline operations and understand market trends. Options range from certificate programs for specialized training to degree programs for comprehensive education in retail management. Online courses offer flexible learning opportunities for busy entrepreneurs, covering vital topics like e-commerce and digital marketing. Networking opportunities through these programs facilitate connections with industry experts and fellow entrepreneurs, promoting collaboration and guidance. Choosing accredited programs with a robust curriculum and flexible learning formats enhances the learning experience and supports business success. In today’s fast-paced retail environment, staying ahead of the curve is crucial for success. Retail business programs offer you the tools and strategies needed to thrive, whether you’re a seasoned entrepreneur or just starting out. These programs cover everything from inventory management to customer engagement, helping you build a solid foundation for your business. With the right retail program, you can unlock new opportunities and streamline your operations. You’ll learn how to analyze market trends, enhance your marketing efforts, and improve overall customer satisfaction. Embracing these educational resources can be the game-changer your retail business needs to reach new heights. Overview of Retail Business Programs Retail business programs offer vital resources for small businesses, enhancing your ability to compete effectively in the marketplace. These programs focus on critical areas such as inventory management, customer engagement, and marketing strategies. By leveraging these tools, you can streamline operations, better understand market trends, and satisfy customer needs. Successful retail programs provide insights into inventory control techniques, helping you optimize stock levels and reduce overhead costs. Programs also prioritize customer engagement by teaching best practices for fostering relationships and building loyalty, key components for any successful storefront. Additionally, these programs often include training on digital marketing methods. You’ll learn how to harness online platforms to reach broader audiences and boost sales. With the right retail business program, you can gain a competitive edge, driving growth and ensuring sustainable success for your small business. Types of Retail Business Programs Various retail business programs exist to support your small business’s growth and efficiency. These programs encompass structured learning options suited for different needs and goals. Certificate Programs Certificate programs offer specialized training focused on specific aspects of retail management. These programs can cover topics like inventory control, customer service strategies, and sales techniques. Typically lasting a few months, certificate programs enhance your skills and provide practical knowledge that can be immediately applied to your storefront operations. Many institutions offer these programs online or in-person, making them accessible regardless of your location. Degree Programs Degree programs, such as an Associate’s or Bachelor’s in Retail Management or Business Administration, provide in-depth education on various retail functions. These programs equip you with comprehensive skills in areas such as finance, marketing, and human resources. With a longer time commitment, usually ranging from two to four years, degree programs prepare you for leadership roles within the retail industry. Obtaining a degree can strengthen your business acumen, making you better prepared to tackle challenges and seize opportunities. Online Courses Online courses deliver flexible learning tailored to busy small business owners. Topics can range from e-commerce strategies to digital marketing and customer engagement techniques. Online courses often allow you to learn at your own pace, fitting education seamlessly into your daily routine. Platforms offering these courses often include interactive elements, quizzes, and resources that further enhance your understanding of modern retail practices. Utilizing online courses can empower you to adapt to evolving market trends and improve overall performance for your business. Benefits of Retail Business Programs Retail business programs offer valuable advantages for small businesses, enhancing your ability to succeed in a competitive marketplace. These programs equip you with essential knowledge and resources, ensuring your storefront operates efficiently. Enhanced Knowledge and Skills Enhanced knowledge and skills form the foundation of effective retail management. You’ll gain insights into crucial areas such as inventory management, customer engagement, and marketing strategies. Programs tailor training to small business needs, enabling you to understand market trends and consumer behavior. You’ll learn effective techniques for managing stock levels, optimizing pricing, and creating marketing campaigns that resonate. With these skills, you can streamline operations and improve overall performance, ensuring your small business thrives. Networking Opportunities Networking opportunities frequently arise from retail business programs. You’ll connect with fellow entrepreneurs, industry experts, and potential mentors, fostering relationships that can support your business. These connections often lead to collaborations, partnerships, and valuable advice tailored to the retail sector. By expanding your network, you increase your chances of discovering new avenues for growth, enhancing your business’s visibility in the marketplace. Key Features to Consider Choosing the right retail business program can greatly impact your storefront’s success. Consider the following key features that enhance your learning experience and business results. Curriculum Curriculum design plays a crucial role in equipping you with relevant skills. Look for programs with comprehensive courses covering inventory management, customer engagement, and marketing strategies tailored for small businesses. A strong curriculum includes hands-on projects, real-world case studies, and modules on emerging trends like e-commerce and digital marketing, ensuring you gain practical knowledge applicable to your retail environment. Accreditation Accreditation signifies program quality and reliability. Select programs recognized by industry standards or educational associations, as these credentials enhance your credibility and can positively influence potential customers and partners. Accredited programs often provide a well-structured educational path, leading to more effective learning outcomes and better preparation for the challenges of running a successful small business. Flexibility and Accessibility Flexibility is paramount for busy entrepreneurs. Opt for programs that offer various learning formats, such as online courses or evening classes, allowing you to balance education with your business responsibilities. Accessibility ensures you can study anytime, from anywhere, making it easier to integrate learning into your daily routine. Programs that accommodate your schedule can enhance your understanding, ultimately benefiting your storefront’s performance. Popular Retail Business Programs Several retail business programs cater to small business owners and their unique needs. These programs focus on crucial areas such as inventory management, customer engagement, and marketing strategies. Certificate Programs: These offer targeted training in retail aspects like inventory control and customer service best practices. Completing a certificate can enhance your skills and enable you to manage your storefront more effectively. Degree Programs: These comprehensive programs cover various topics, including finance, marketing, and operations. Pursuing a degree can prepare you for leadership roles in your small business or the broader retail landscape. Online Courses: Flexible online courses allow you to learn at your pace. Topics often include e-commerce strategies and digital marketing techniques crucial for reaching wider audiences and boosting sales. Workshops and Seminars: These short-term programs often feature industry experts. They provide hands-on training and insights that can help you implement new strategies in your retail environment immediately. Networking Events: Participating in networking events linked to retail programs can connect you with fellow entrepreneurs and industry professionals. These relationships can lead to valuable collaborations and mentorship opportunities that support your small business growth. Investing in any of these popular retail programs can provide you with the tools and insights needed to thrive in a competitive market, ensuring your storefront is well-positioned for success. Conclusion Embracing retail business programs can transform your entrepreneurial journey. By equipping you with vital skills and insights, these programs empower you to navigate the complexities of the retail landscape. Whether you choose certificate courses, degree programs, or online workshops, each option offers unique advantages tailored to your needs. As you explore these educational opportunities, remember that the right program can enhance your understanding of market dynamics and customer behavior. You’ll not only optimize operations but also build lasting relationships with your clientele. Investing in your education today paves the way for a successful and sustainable retail business tomorrow. Frequently Asked Questions What are retail business programs? Retail business programs are educational resources designed to equip entrepreneurs with essential skills and strategies for running successful retail operations. They cover areas such as inventory management, customer engagement, and effective marketing tactics. How can retail business programs benefit small businesses? These programs help small businesses gain a competitive edge by providing knowledge of market trends, improving customer satisfaction, and optimizing inventory. They also offer networking opportunities with industry professionals, fostering potential collaborations. What types of retail business programs are available? Available programs include certificate courses, degree programs, online courses, workshops, and seminars. Each is tailored to provide specific skills, ranging from e-commerce strategies to customer engagement techniques. Why is inventory management important in retail? Effective inventory management minimizes overhead costs and ensures that stock levels meet customer demand. Retail business programs teach techniques that help optimize stock control, thereby reducing waste and improving profitability. How do retail programs enhance customer engagement? Retail programs focus on best practices for building customer relationships and loyalty. They provide strategies to enhance customer interactions, ensuring businesses can create memorable experiences that encourage repeat visits. What features should I look for in a retail business program? When choosing a program, consider curriculum design, accreditation, and flexibility. A strong curriculum should include real-world projects, while accreditation enhances credibility. Flexibility in learning formats is crucial for busy entrepreneurs. Are online retail business programs effective? Yes, online retail business programs offer flexible learning that fits into busy schedules. They provide access to valuable content covering important topics like digital marketing and e-commerce at the participant’s convenience. Can networking opportunities arise from retail business programs? Absolutely! Retail business programs often include networking events that connect entrepreneurs with industry experts and peers. These relationships can lead to mentorship, collaboration, and new business opportunities. How do retail business programs help with marketing strategies? These programs teach businesses how to analyze market trends and implement effective marketing campaigns. Participants learn digital marketing techniques that can significantly broaden their audience reach and boost sales. What is the return on investment for retail business programs? Investing in retail business programs provides entrepreneurs with essential tools and insights, leading to improved business performance. The skills acquired can increase profitability, streamline operations, and position businesses for long-term success. Image Via Envato This article, "Maximize Success with Effective Retail Business Programs Strategies" was first published on Small Business Trends View the full article

Key Takeaways Retail business programs provide essential tools and strategies to thrive in today’s competitive retail environment. Key focus areas include inventory management, customer engagement, and effective marketing strategies, allowing businesses to streamline operations and understand market trends. Options range from certificate programs for specialized training to degree programs for comprehensive education in retail management. Online courses offer flexible learning opportunities for busy entrepreneurs, covering vital topics like e-commerce and digital marketing. Networking opportunities through these programs facilitate connections with industry experts and fellow entrepreneurs, promoting collaboration and guidance. Choosing accredited programs with a robust curriculum and flexible learning formats enhances the learning experience and supports business success. In today’s fast-paced retail environment, staying ahead of the curve is crucial for success. Retail business programs offer you the tools and strategies needed to thrive, whether you’re a seasoned entrepreneur or just starting out. These programs cover everything from inventory management to customer engagement, helping you build a solid foundation for your business. With the right retail program, you can unlock new opportunities and streamline your operations. You’ll learn how to analyze market trends, enhance your marketing efforts, and improve overall customer satisfaction. Embracing these educational resources can be the game-changer your retail business needs to reach new heights. Overview of Retail Business Programs Retail business programs offer vital resources for small businesses, enhancing your ability to compete effectively in the marketplace. These programs focus on critical areas such as inventory management, customer engagement, and marketing strategies. By leveraging these tools, you can streamline operations, better understand market trends, and satisfy customer needs. Successful retail programs provide insights into inventory control techniques, helping you optimize stock levels and reduce overhead costs. Programs also prioritize customer engagement by teaching best practices for fostering relationships and building loyalty, key components for any successful storefront. Additionally, these programs often include training on digital marketing methods. You’ll learn how to harness online platforms to reach broader audiences and boost sales. With the right retail business program, you can gain a competitive edge, driving growth and ensuring sustainable success for your small business. Types of Retail Business Programs Various retail business programs exist to support your small business’s growth and efficiency. These programs encompass structured learning options suited for different needs and goals. Certificate Programs Certificate programs offer specialized training focused on specific aspects of retail management. These programs can cover topics like inventory control, customer service strategies, and sales techniques. Typically lasting a few months, certificate programs enhance your skills and provide practical knowledge that can be immediately applied to your storefront operations. Many institutions offer these programs online or in-person, making them accessible regardless of your location. Degree Programs Degree programs, such as an Associate’s or Bachelor’s in Retail Management or Business Administration, provide in-depth education on various retail functions. These programs equip you with comprehensive skills in areas such as finance, marketing, and human resources. With a longer time commitment, usually ranging from two to four years, degree programs prepare you for leadership roles within the retail industry. Obtaining a degree can strengthen your business acumen, making you better prepared to tackle challenges and seize opportunities. Online Courses Online courses deliver flexible learning tailored to busy small business owners. Topics can range from e-commerce strategies to digital marketing and customer engagement techniques. Online courses often allow you to learn at your own pace, fitting education seamlessly into your daily routine. Platforms offering these courses often include interactive elements, quizzes, and resources that further enhance your understanding of modern retail practices. Utilizing online courses can empower you to adapt to evolving market trends and improve overall performance for your business. Benefits of Retail Business Programs Retail business programs offer valuable advantages for small businesses, enhancing your ability to succeed in a competitive marketplace. These programs equip you with essential knowledge and resources, ensuring your storefront operates efficiently. Enhanced Knowledge and Skills Enhanced knowledge and skills form the foundation of effective retail management. You’ll gain insights into crucial areas such as inventory management, customer engagement, and marketing strategies. Programs tailor training to small business needs, enabling you to understand market trends and consumer behavior. You’ll learn effective techniques for managing stock levels, optimizing pricing, and creating marketing campaigns that resonate. With these skills, you can streamline operations and improve overall performance, ensuring your small business thrives. Networking Opportunities Networking opportunities frequently arise from retail business programs. You’ll connect with fellow entrepreneurs, industry experts, and potential mentors, fostering relationships that can support your business. These connections often lead to collaborations, partnerships, and valuable advice tailored to the retail sector. By expanding your network, you increase your chances of discovering new avenues for growth, enhancing your business’s visibility in the marketplace. Key Features to Consider Choosing the right retail business program can greatly impact your storefront’s success. Consider the following key features that enhance your learning experience and business results. Curriculum Curriculum design plays a crucial role in equipping you with relevant skills. Look for programs with comprehensive courses covering inventory management, customer engagement, and marketing strategies tailored for small businesses. A strong curriculum includes hands-on projects, real-world case studies, and modules on emerging trends like e-commerce and digital marketing, ensuring you gain practical knowledge applicable to your retail environment. Accreditation Accreditation signifies program quality and reliability. Select programs recognized by industry standards or educational associations, as these credentials enhance your credibility and can positively influence potential customers and partners. Accredited programs often provide a well-structured educational path, leading to more effective learning outcomes and better preparation for the challenges of running a successful small business. Flexibility and Accessibility Flexibility is paramount for busy entrepreneurs. Opt for programs that offer various learning formats, such as online courses or evening classes, allowing you to balance education with your business responsibilities. Accessibility ensures you can study anytime, from anywhere, making it easier to integrate learning into your daily routine. Programs that accommodate your schedule can enhance your understanding, ultimately benefiting your storefront’s performance. Popular Retail Business Programs Several retail business programs cater to small business owners and their unique needs. These programs focus on crucial areas such as inventory management, customer engagement, and marketing strategies. Certificate Programs: These offer targeted training in retail aspects like inventory control and customer service best practices. Completing a certificate can enhance your skills and enable you to manage your storefront more effectively. Degree Programs: These comprehensive programs cover various topics, including finance, marketing, and operations. Pursuing a degree can prepare you for leadership roles in your small business or the broader retail landscape. Online Courses: Flexible online courses allow you to learn at your pace. Topics often include e-commerce strategies and digital marketing techniques crucial for reaching wider audiences and boosting sales. Workshops and Seminars: These short-term programs often feature industry experts. They provide hands-on training and insights that can help you implement new strategies in your retail environment immediately. Networking Events: Participating in networking events linked to retail programs can connect you with fellow entrepreneurs and industry professionals. These relationships can lead to valuable collaborations and mentorship opportunities that support your small business growth. Investing in any of these popular retail programs can provide you with the tools and insights needed to thrive in a competitive market, ensuring your storefront is well-positioned for success. Conclusion Embracing retail business programs can transform your entrepreneurial journey. By equipping you with vital skills and insights, these programs empower you to navigate the complexities of the retail landscape. Whether you choose certificate courses, degree programs, or online workshops, each option offers unique advantages tailored to your needs. As you explore these educational opportunities, remember that the right program can enhance your understanding of market dynamics and customer behavior. You’ll not only optimize operations but also build lasting relationships with your clientele. Investing in your education today paves the way for a successful and sustainable retail business tomorrow. Frequently Asked Questions What are retail business programs? Retail business programs are educational resources designed to equip entrepreneurs with essential skills and strategies for running successful retail operations. They cover areas such as inventory management, customer engagement, and effective marketing tactics. How can retail business programs benefit small businesses? These programs help small businesses gain a competitive edge by providing knowledge of market trends, improving customer satisfaction, and optimizing inventory. They also offer networking opportunities with industry professionals, fostering potential collaborations. What types of retail business programs are available? Available programs include certificate courses, degree programs, online courses, workshops, and seminars. Each is tailored to provide specific skills, ranging from e-commerce strategies to customer engagement techniques. Why is inventory management important in retail? Effective inventory management minimizes overhead costs and ensures that stock levels meet customer demand. Retail business programs teach techniques that help optimize stock control, thereby reducing waste and improving profitability. How do retail programs enhance customer engagement? Retail programs focus on best practices for building customer relationships and loyalty. They provide strategies to enhance customer interactions, ensuring businesses can create memorable experiences that encourage repeat visits. What features should I look for in a retail business program? When choosing a program, consider curriculum design, accreditation, and flexibility. A strong curriculum should include real-world projects, while accreditation enhances credibility. Flexibility in learning formats is crucial for busy entrepreneurs. Are online retail business programs effective? Yes, online retail business programs offer flexible learning that fits into busy schedules. They provide access to valuable content covering important topics like digital marketing and e-commerce at the participant’s convenience. Can networking opportunities arise from retail business programs? Absolutely! Retail business programs often include networking events that connect entrepreneurs with industry experts and peers. These relationships can lead to mentorship, collaboration, and new business opportunities. How do retail business programs help with marketing strategies? These programs teach businesses how to analyze market trends and implement effective marketing campaigns. Participants learn digital marketing techniques that can significantly broaden their audience reach and boost sales. What is the return on investment for retail business programs? Investing in retail business programs provides entrepreneurs with essential tools and insights, leading to improved business performance. The skills acquired can increase profitability, streamline operations, and position businesses for long-term success. Image Via Envato This article, "Maximize Success with Effective Retail Business Programs Strategies" was first published on Small Business Trends View the full article

In today’s digital environment, boosting interaction on social media requires strategic creativity. You can implement engaging polls and surveys to gather feedback, or host interactive contests that encourage user-generated content. Behind-the-scenes glimpses can humanize your brand, whereas live Q&A sessions nurture direct connections. Furthermore, using visually appealing graphics can improve content memorability. These methods not just raise engagement but also build community. Explore how each tactic can be customized to resonate with your audience effectively. Key Takeaways Utilize engaging polls and surveys to gather feedback and opinions, fostering deeper connections with your audience. Host interactive contests and challenges to encourage user-generated content, increasing engagement and brand loyalty. Conduct live Q&A sessions to build trust and personal connections with your audience while gaining insights into their preferences. Emphasize creative visual content, as it enhances engagement and retention rates significantly compared to text-only posts. Incorporate data visualization techniques to bolster credibility and make complex information more relatable, encouraging content sharing. Engaging Polls and Surveys How can you effectively engage your audience on social media? One potent way is through engaging polls and surveys. These tools simplify sharing opinions and gathering feedback, making it easy for your followers to participate. Platforms like Instagram Stories and Facebook are ideal for posting fun engagement posts, as interactive content receives twice the engagement of static posts. By incorporating polls into your social media strategy, you can gain valuable insights into audience preferences, such as product interests or platform popularity. Additionally, consistent polling can lead to higher follower engagement; 78% of users are more likely to purchase after a positive interaction. In the end, using polls nurtures community, helping you connect deeply with your audience as you generate effective engagement post ideas. Interactive Contests and Challenges Interactive contests and challenges can greatly boost your social media engagement, especially when you design them with clear rules and enticing prizes. Data shows that brands running contests can see engagement rates rise by up to 34% compared to standard posts. By utilizing user-generated content, you encourage followers to share their experiences, broadening your reach and building community trust. Significantly, 70% of consumers are more likely to engage with brands that offer incentives for contest entries. Platforms like Instagram and Facebook excel in supporting visual content, making them ideal for challenges. Regularly hosting themed contests aligned with current trends not just keeps your audience engaged but also nurtures a sense of community and brand loyalty. Behind-the-Scenes Content Behind-the-scenes content is an effective way to humanize your brand, making it more relatable to your audience. By showcasing daily operations, you can provide insights into your team’s efforts and the processes behind your products or services. This transparency not only builds trust but furthermore encourages greater engagement, as followers appreciate seeing the authenticity behind the brand. Humanize Your Brand Creating authentic connections with your audience is essential for building a loyal customer base, and one effective way to achieve this is through behind-the-scenes content. By sharing glimpses into your team’s daily activities or the creative process, you can promote authenticity and transparency. This resonates with 64% of consumers who crave genuine interactions. Engaging content, like product development videos or team introductions, helps humanize your brand and creates stronger emotional connections. As 86% of consumers prefer authentic content, behind-the-scenes moments can greatly boost engagement. Regularly showcasing these insights not only improves customer trust but additionally enhances brand perception, leading to greater loyalty and advocacy among your audience, who appreciate your openness and relatability. Showcase Daily Operations Showcasing daily operations through behind-the-scenes content is an influential way to strengthen your brand’s connection with its audience. This type of content humanizes your brand, making it more relatable and encouraging followers to feel involved. By sharing glimpses of team meetings or product assembly, you reveal your brand’s authenticity, which can boost trust and loyalty among your audience. Studies show that behind-the-scenes posts can generate up to 50% more engagement compared to traditional promotional content. Moreover, showcasing your company culture can attract potential employees and clients who align with your values. Engaging followers through live videos or stories invites real-time interaction, allowing you to gather feedback and questions that deepen the connection. User-Generated Content Campaigns User-generated content (UGC) campaigns have become a crucial strategy for brands looking to improve their authenticity and trustworthiness in the eyes of consumers. A recent survey found that 79% of people say UGC greatly influences their purchasing decisions. By featuring UGC in your marketing, like GoPro does with customer videos, you can augment community involvement and brand loyalty. Encourage customers to share their experiences with a specific hashtag to nurture a sense of belonging and promote organic growth. Studies show that UGC campaigns can achieve up to 6.9 times higher engagement rates than traditional brand content. Running contests that invite users to submit content can stimulate participation, as 79% of consumers are more likely to engage with brands offering rewards for contributions. Live Q&A Sessions Live Q&A sessions are an effective way to build trust through direct interaction with your audience. By answering questions in real time, you not merely increase engagement but additionally share valuable insights that can improve your brand’s credibility. Promoting these sessions ahead of time can create excitement, resulting in higher attendance and participation from your followers. Build Trust Through Interaction When brands engage directly with their audience through Q&A sessions, they create an opportunity for real-time interaction that can greatly improve trust and transparency. This approach not only answers queries but likewise humanizes your brand. Here are three key benefits: Enhanced Trust: Studies show that 82% of consumers are more likely to trust a brand after participating in live interactions, making it essential for building credibility. Personal Connections: Showcasing team members during these sessions encourages a personal connection, which is fundamental for customer loyalty. Valuable Insights: Hosting live events allows you to gather insights into customer preferences and pain points, enabling you to tailor your offerings effectively. Increase Audience Engagement Engaging your audience through live Q&A sessions can greatly improve their connection with your brand, as these interactions provide a platform for direct communication. Live sessions allow for real-time engagement, letting your audience ask questions and receive immediate responses, which cultivates community and connection. Platforms like Instagram and Facebook make hosting AMAs or tutorials easy, greatly increasing viewer retention and participation. Research shows that 82% of audiences prefer live video from brands over traditional posts, emphasizing the format’s effectiveness. Furthermore, live sessions elevate brand authenticity, revealing the human side of your business. Real-Time Insight Sharing Utilizing live Q&A sessions for real-time insight sharing can greatly improve your brand’s communication with its audience. These interactive events allow you to address questions and concerns directly, cultivating community and trust. Here are three key benefits of hosting live Q&A sessions: Higher Engagement Rates: Participants feel valued and involved, increasing the likelihood of shares and comments. Enhanced Interaction Features: Platforms like Instagram and Facebook offer tools like comment moderation and interactive polls to boost audience participation. Structured Formats: Designating specific times for questions guarantees thorough responses, maintaining engagement throughout the session. Promoting the event in advance through emails and social media can also considerably increase attendance, leading to more lively interactions and connections with your audience. Creative Visual Content and Infographics Visual content, especially infographics, can greatly improve your social media engagement by making complex information more accessible and appealing. Studies show that creative visual content increases audience engagement by up to 94%. Infographics that tell a story boost retention rates, with audiences retaining 65% of visual information three days later, compared to just 10% of text. Using lively colors and compelling designs raises engagement by up to 80%, making your posts more eye-catching. Furthermore, posts with graphics are 650% more likely to engage users than text-only posts. Incorporating data visualization techniques bolsters credibility; 60% of users are more likely to share content with relevant visuals. Emphasizing these elements can notably uplift your social media strategy. Frequently Asked Questions How to Increase Interactions on Social Media? To increase interactions on social media, start by posting engaging content, like polls and quizzes, which can greatly boost participation. Consider hosting live Q&A sessions to allow real-time communication with your audience. Encourage user-generated content through contests that invite followers to share their experiences. Furthermore, share behind-the-scenes glimpses of your brand to nurture connections. Finally, post consistently at ideal times based on audience activity to keep engagement levels high. What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests you share five pieces of engaging content for every five promotional posts. By balancing value with self-promotion, you keep your audience interested and engaged. This approach cultivates genuine relationships, as followers appreciate valuable information over constant ads. Following the 5 5 5 Rule can improve your engagement metrics, leading to increased visibility and organic growth on platforms like Facebook and Instagram. What Is the 50 30 20 Rule for Social Media? The 50 30 20 rule for social media divides your content strategy into three categories: 50% engaging and entertaining posts, 30% informative or educational content, and 20% promotional material. This balance helps keep your audience interested without overwhelming them with ads. By following this distribution, you can boost interaction, cultivate brand loyalty, and guarantee your posts are valuable. Adhering to this rule can optimize your overall engagement rates and improve your social media performance. What Is the 70/20/10 Rule in Social Media? The 70/20/10 rule in social media content strategy suggests that 70% of your posts should be original, valuable, and relevant to your audience. This encourages engagement and connection. Next, 20% should be curated content from other sources, adding value as you showcase your expertise. Finally, 10% focuses on promotional content aimed at driving sales. Conclusion Incorporating creative engagement strategies on social media can greatly improve interaction with your audience. By utilizing polls, contests, behind-the-scenes content, and live Q&A sessions, you cultivate a sense of community and loyalty among followers. Encouraging user-generated content and employing visually appealing graphics further captures attention and drives participation. These tactics not merely boost engagement rates but additionally create a more personal connection between your brand and its audience, in the end leading to greater success in your social media efforts. Image via Google Gemini This article, "Creative Social Media Engagement Ideas to Boost Interaction" was first published on Small Business Trends View the full article

In today’s digital environment, boosting interaction on social media requires strategic creativity. You can implement engaging polls and surveys to gather feedback, or host interactive contests that encourage user-generated content. Behind-the-scenes glimpses can humanize your brand, whereas live Q&A sessions nurture direct connections. Furthermore, using visually appealing graphics can improve content memorability. These methods not just raise engagement but also build community. Explore how each tactic can be customized to resonate with your audience effectively. Key Takeaways Utilize engaging polls and surveys to gather feedback and opinions, fostering deeper connections with your audience. Host interactive contests and challenges to encourage user-generated content, increasing engagement and brand loyalty. Conduct live Q&A sessions to build trust and personal connections with your audience while gaining insights into their preferences. Emphasize creative visual content, as it enhances engagement and retention rates significantly compared to text-only posts. Incorporate data visualization techniques to bolster credibility and make complex information more relatable, encouraging content sharing. Engaging Polls and Surveys How can you effectively engage your audience on social media? One potent way is through engaging polls and surveys. These tools simplify sharing opinions and gathering feedback, making it easy for your followers to participate. Platforms like Instagram Stories and Facebook are ideal for posting fun engagement posts, as interactive content receives twice the engagement of static posts. By incorporating polls into your social media strategy, you can gain valuable insights into audience preferences, such as product interests or platform popularity. Additionally, consistent polling can lead to higher follower engagement; 78% of users are more likely to purchase after a positive interaction. In the end, using polls nurtures community, helping you connect deeply with your audience as you generate effective engagement post ideas. Interactive Contests and Challenges Interactive contests and challenges can greatly boost your social media engagement, especially when you design them with clear rules and enticing prizes. Data shows that brands running contests can see engagement rates rise by up to 34% compared to standard posts. By utilizing user-generated content, you encourage followers to share their experiences, broadening your reach and building community trust. Significantly, 70% of consumers are more likely to engage with brands that offer incentives for contest entries. Platforms like Instagram and Facebook excel in supporting visual content, making them ideal for challenges. Regularly hosting themed contests aligned with current trends not just keeps your audience engaged but also nurtures a sense of community and brand loyalty. Behind-the-Scenes Content Behind-the-scenes content is an effective way to humanize your brand, making it more relatable to your audience. By showcasing daily operations, you can provide insights into your team’s efforts and the processes behind your products or services. This transparency not only builds trust but furthermore encourages greater engagement, as followers appreciate seeing the authenticity behind the brand. Humanize Your Brand Creating authentic connections with your audience is essential for building a loyal customer base, and one effective way to achieve this is through behind-the-scenes content. By sharing glimpses into your team’s daily activities or the creative process, you can promote authenticity and transparency. This resonates with 64% of consumers who crave genuine interactions. Engaging content, like product development videos or team introductions, helps humanize your brand and creates stronger emotional connections. As 86% of consumers prefer authentic content, behind-the-scenes moments can greatly boost engagement. Regularly showcasing these insights not only improves customer trust but additionally enhances brand perception, leading to greater loyalty and advocacy among your audience, who appreciate your openness and relatability. Showcase Daily Operations Showcasing daily operations through behind-the-scenes content is an influential way to strengthen your brand’s connection with its audience. This type of content humanizes your brand, making it more relatable and encouraging followers to feel involved. By sharing glimpses of team meetings or product assembly, you reveal your brand’s authenticity, which can boost trust and loyalty among your audience. Studies show that behind-the-scenes posts can generate up to 50% more engagement compared to traditional promotional content. Moreover, showcasing your company culture can attract potential employees and clients who align with your values. Engaging followers through live videos or stories invites real-time interaction, allowing you to gather feedback and questions that deepen the connection. User-Generated Content Campaigns User-generated content (UGC) campaigns have become a crucial strategy for brands looking to improve their authenticity and trustworthiness in the eyes of consumers. A recent survey found that 79% of people say UGC greatly influences their purchasing decisions. By featuring UGC in your marketing, like GoPro does with customer videos, you can augment community involvement and brand loyalty. Encourage customers to share their experiences with a specific hashtag to nurture a sense of belonging and promote organic growth. Studies show that UGC campaigns can achieve up to 6.9 times higher engagement rates than traditional brand content. Running contests that invite users to submit content can stimulate participation, as 79% of consumers are more likely to engage with brands offering rewards for contributions. Live Q&A Sessions Live Q&A sessions are an effective way to build trust through direct interaction with your audience. By answering questions in real time, you not merely increase engagement but additionally share valuable insights that can improve your brand’s credibility. Promoting these sessions ahead of time can create excitement, resulting in higher attendance and participation from your followers. Build Trust Through Interaction When brands engage directly with their audience through Q&A sessions, they create an opportunity for real-time interaction that can greatly improve trust and transparency. This approach not only answers queries but likewise humanizes your brand. Here are three key benefits: Enhanced Trust: Studies show that 82% of consumers are more likely to trust a brand after participating in live interactions, making it essential for building credibility. Personal Connections: Showcasing team members during these sessions encourages a personal connection, which is fundamental for customer loyalty. Valuable Insights: Hosting live events allows you to gather insights into customer preferences and pain points, enabling you to tailor your offerings effectively. Increase Audience Engagement Engaging your audience through live Q&A sessions can greatly improve their connection with your brand, as these interactions provide a platform for direct communication. Live sessions allow for real-time engagement, letting your audience ask questions and receive immediate responses, which cultivates community and connection. Platforms like Instagram and Facebook make hosting AMAs or tutorials easy, greatly increasing viewer retention and participation. Research shows that 82% of audiences prefer live video from brands over traditional posts, emphasizing the format’s effectiveness. Furthermore, live sessions elevate brand authenticity, revealing the human side of your business. Real-Time Insight Sharing Utilizing live Q&A sessions for real-time insight sharing can greatly improve your brand’s communication with its audience. These interactive events allow you to address questions and concerns directly, cultivating community and trust. Here are three key benefits of hosting live Q&A sessions: Higher Engagement Rates: Participants feel valued and involved, increasing the likelihood of shares and comments. Enhanced Interaction Features: Platforms like Instagram and Facebook offer tools like comment moderation and interactive polls to boost audience participation. Structured Formats: Designating specific times for questions guarantees thorough responses, maintaining engagement throughout the session. Promoting the event in advance through emails and social media can also considerably increase attendance, leading to more lively interactions and connections with your audience. Creative Visual Content and Infographics Visual content, especially infographics, can greatly improve your social media engagement by making complex information more accessible and appealing. Studies show that creative visual content increases audience engagement by up to 94%. Infographics that tell a story boost retention rates, with audiences retaining 65% of visual information three days later, compared to just 10% of text. Using lively colors and compelling designs raises engagement by up to 80%, making your posts more eye-catching. Furthermore, posts with graphics are 650% more likely to engage users than text-only posts. Incorporating data visualization techniques bolsters credibility; 60% of users are more likely to share content with relevant visuals. Emphasizing these elements can notably uplift your social media strategy. Frequently Asked Questions How to Increase Interactions on Social Media? To increase interactions on social media, start by posting engaging content, like polls and quizzes, which can greatly boost participation. Consider hosting live Q&A sessions to allow real-time communication with your audience. Encourage user-generated content through contests that invite followers to share their experiences. Furthermore, share behind-the-scenes glimpses of your brand to nurture connections. Finally, post consistently at ideal times based on audience activity to keep engagement levels high. What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests you share five pieces of engaging content for every five promotional posts. By balancing value with self-promotion, you keep your audience interested and engaged. This approach cultivates genuine relationships, as followers appreciate valuable information over constant ads. Following the 5 5 5 Rule can improve your engagement metrics, leading to increased visibility and organic growth on platforms like Facebook and Instagram. What Is the 50 30 20 Rule for Social Media? The 50 30 20 rule for social media divides your content strategy into three categories: 50% engaging and entertaining posts, 30% informative or educational content, and 20% promotional material. This balance helps keep your audience interested without overwhelming them with ads. By following this distribution, you can boost interaction, cultivate brand loyalty, and guarantee your posts are valuable. Adhering to this rule can optimize your overall engagement rates and improve your social media performance. What Is the 70/20/10 Rule in Social Media? The 70/20/10 rule in social media content strategy suggests that 70% of your posts should be original, valuable, and relevant to your audience. This encourages engagement and connection. Next, 20% should be curated content from other sources, adding value as you showcase your expertise. Finally, 10% focuses on promotional content aimed at driving sales. Conclusion Incorporating creative engagement strategies on social media can greatly improve interaction with your audience. By utilizing polls, contests, behind-the-scenes content, and live Q&A sessions, you cultivate a sense of community and loyalty among followers. Encouraging user-generated content and employing visually appealing graphics further captures attention and drives participation. These tactics not merely boost engagement rates but additionally create a more personal connection between your brand and its audience, in the end leading to greater success in your social media efforts. Image via Google Gemini This article, "Creative Social Media Engagement Ideas to Boost Interaction" was first published on Small Business Trends View the full article

Stocks slumped in morning trading on Wall Street Tuesday after President Donald The President threatened to hit eight NATO members with new tariffs as tensions escalate over his attempts to assert American control over Greenland. The S&P 500 fell 1.2%, pulling back further from the record it set early last week. It was the first time U.S. markets could react to the escalation from The President, as they were closed on Monday for Martin Luther King Jr. Day. The Dow Jones Industrial Average fell 536 points, or 1.1%, as of 10:56 a.m. Eastern. The Nasdaq composite slumped 1.5%. The losses were widespread and led by technology stocks, many of which already have more influence over the direction of the market because of outsized values. Retailers, banks and industrial companies also fell sharply. Nvidia, one of the most valuable companies in the world, plunged 3%. Amazon fell 2%, JPMorgan Chase fell 0.6%, and Caterpillar lost 1%. The energy sector eked out gains as the price of U.S. crude oil rose 1.4% to $60.19 per barrel. The price of Brent crude, the international standard, rose 1.1% to $64.69. Exxon Mobil rose 1%. European markets and markets in Asia fell. The President said Saturday that he would charge a 10% import tax starting in February on goods from Denmark, Norway, Sweden, France, Germany, the United Kingdom, the Netherlands and Finland. The annual combined imports from European Union nations are greater than those from the top two biggest individual importers into the U.S., Mexico, and China. Gold prices surged 3% and silver prices soared 5.5%. Both reached for records. Such assets are often considered safe havens in times of geopolitical turmoil. The trade tensions apparently short-circuited a recent rally in bitcoin. The cryptocurrency rose above $96,000 late last week but has dropped back to around $90,400. Treasury yields were mixed in the bond market. The yield on the 10-year Treasury rose to 4.27% from 4.23% late Friday. The yield on the two-year Treasury fell to 3.59% from 3.60% late Friday. The President linked his aggressive stance on Greenland to last year’s decision not to award him the Nobel Peace Prize, telling Norway’s prime minister that he no longer felt “an obligation to think purely of Peace,” in a text message released Monday. The President’s message to Jonas Gahr Støre appeared to ratchet up a standoff between Washington and its closest allies over his threats to take over Greenland, a self-governing territory of NATO member Denmark. The President’s threats have sparked outrage and a flurry of diplomatic activity across Europe, as leaders consider possible countermeasures, including retaliatory tariffs and the first-ever use of the European Union’s anti-coercion instrument. Tariffs have been looming over the U.S. and global economies since 2024. The President’s tariff policy has been confusing and uncertain, involving the threat or implementation of tariffs and then often followed by delays or cancellations. Existing tariffs have added more pressure to already high prices on goods and the threat of more to come makes it difficult for businesses to plan ahead. The threat of tariffs reigniting already high inflation could further complicate the Federal Reserve’s job. The central bank cut its benchmark interest rate three times late in 2025 to help bolster the economy as the job market weakened. But, it has taken a more cautious view because of the risk of rising inflation, which remains above the Fed’s target of 2%. Lower interest rates on loans can help bolster economic activity, but they could also fuel inflation, which could counter any benefit from lower interest rates. The Fed, and Wall Street, will get another update on inflation on Thursday, when the government releases the personal consumption expenditures price index, or PCE. It is the Fed’s preferred measure for inflation. The Fed will meet next week for its policy meeting on interest rates and Wall Street is betting that the central bank will hold its benchmark interest rate steady. Wall Street is also in the midst of the latest round of corporate earnings, which could help provide more insight into how companies are handling uncertainty from tariffs, geopolitics, and cautious consumers. Industrial and consumer conglomerate 3M slumped 6.2% after reporting mixed results for its most recent quarter. United Airlines and Netflix will report their results after the market closes on Tuesday. Companies from a wide range of industries will report their results this week, including Johnson & Johnson, Halliburton and Intel. —Damian J. Troise, AP business writer AP Business Writers By Yuri Kageyama and Matt Ott contributed to this report. View the full article

The real estate data firm said the merger will support efforts to scale and plans to ramp up development of enterprise technology products. View the full article

Iranians have been struggling for nearly two weeks with the longest, most comprehensive internet shutdown in the history of the Islamic Republic — one that has not only restricted their access to information and the outside world, but is also throttling many businesses that rely on online advertising. Authorities shut down internet access on Jan. 8 as nationwide protests led to a brutal crackdown that activists say has killed over 4,000 people, with more feared dead. Since then, there has been minimal access to the outside world, with connectivity in recent days restored only for some domestic websites. Google also began partially functioning as a search engine, with most search results inaccessible. Officials have offered no firm timeline for the internet to return, leading to fears by businesses across the country about their future. One pet shop owner in Tehran, who spoke on the condition of anonymity like others for fear of reprisals, said his business had fallen by 90% since the protests. “Before that, I mainly worked on Instagram and Telegram which I don’t have access to anymore. The government has proposed two domestic alternatives. The point is our customers are not there — they don’t use it.” Internet outages are the latest squeeze on businesses The internet outage compounds economic pain already suffered by Iranians. The protests, which appear to have halted under a bloody suppression by authorities, began Dec. 28 over Iran’s rial currency falling to over 1.4 million to $1. Ten years ago, the rial traded at 32,000 to $1. Before the 1979 Islamic Revolution, it traded at 70 to $1. The currency’s downward spiral pushed up inflation, increasing the cost of food and other daily necessities. The pressure on Iranians’ pockets was compounded by changes to gasoline prices that were also introduced in December, further fueling anger. Iran’s state-run news agency IRNA quoted a deputy minister of communications and information technology, Ehsan Chitsaz, as saying the cut to the internet cost Iran between $2.8 to $4.3 million each day. But the true cost for the Iranian economy could be far higher. The internet monitoring organization NetBlocks estimates each day of an internet shutdown in Iran costs the country over $37 million. The site says it estimates the economic impact of internet outages based on indicators from multiple sources including the World Bank and the International Telecommunication Union, which is the United Nations’ specialized agency for digital technology. In 2021 alone, a government estimate suggested Iranian businesses made as much as $833 million a year in sales from social media sites, wrote Dara Conduit, a lecturer at the University of Melbourne in Australia, in an article published by the journal Democratization in June. She cited a separate estimate suggesting internet disruptions around the 2022 Mahsa Amini protests cost the Iranian economy $1.6 billion. The 2022 internet disruptions’ “far-reaching and blanket economic consequences risked further heightening tensions in Iran and spurring the mobilization of new anti-regime cohorts onto the streets at a time when the regime was already facing one of the most serious existential threats of its lifetime,” Conduit wrote. More than 500 people were reportedly killed during that crackdown and over 22,000 detained. Prosecutors target some businesses over protest support Meanwhile, prosecutors have also begun targeting some businesses in the crackdown. The judiciary’s Mizan news agency reported Tuesday that prosecutors in Tehran filed paperwork to seize the assets of 60 cafes it alleged had a role in the protests. It also announced plans to seek the assets of athletes, cinema figures and others as well. Some cafes in Tehran and Shiraz have been shut down by authorities, other reports say. Internet cuts drive more outrage The financial damage also has some people openly discussing the internet blackout. In the comments section of a story on the internet blackout carried by the semiofficial Fars news agency, believed to be close to the country’s paramilitary Revolutionary Guard, one reader wrote: “For heaven’s sake, please do not let this internet cut become a regular thing. We need the net. Our business life is vanishing. Our business is being destroyed.” Another commentator questioned why the internet remained blocked after days with no reports of street protests. It’s not just the internet blackout that is hurting businesses. The violent crackdown on the protests, and the wave of a reported 26,000 arrests that followed, also have dampened the mood of consumers. In Iran’s capital, many shops and restaurants are open, but many look empty as customers focus primarily on groceries and little else. “Those who pass by our shops don’t show any appetite for shopping,” said the owner of an upscale tailor shop in Tehran. “We are just paying our regular expenses, electricity and staff … but in return, we don’t have anything.” —Elena Becatoros and Jon Gambrell, Associated Press View the full article