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Intel surges above dotcom-era high in latest milestone for tech-powered reboundView the full article

In an era where energy consumption and customer satisfaction are under increasing scrutiny, Oracle has unveiled fresh innovations within its AI-powered Opower platform, aimed at revolutionizing how utility companies engage with their customers. With nearly 45 million households already benefiting from these enhancements, small business owners can glean valuable insights applicable to their own operations. Oracle’s Opower integrates artificial intelligence, behavioral science, and cutting-edge technologies to improve customer experiences within the utility sector. These tools facilitate significant energy savings and elevate customer engagement through multiple channels, including personalized communications and proactive alerts. The latest features of the Opower platform play a critical role in helping utilities navigate growing industry pressures while improving customer service. Over the years, Opower has proven itself with remarkable statistics: it has delivered 3.5 billion personalized customer communications across various media, enrolled 44.6 million residential customers in energy-saving programs, and saved customers nearly $4.3 billion on their energy bills. One standout feature, the Home Energy Reports (HERs), provides utility customers with tailored insights on their energy consumption. This empowers them to make informed decisions regarding energy use, potentially reducing their expenditures. Small business owners, in particular, can benefit from engaging with their utility providers through the Opower program. For instance, Evergy, which serves 1.4 million customers in Kansas and Missouri, partnered with Oracle to inform customers about time-of-use rates. This initiative has led to a smoother transition for customers, with 30% pre-enrolling and 80% utilizing digital self-service to select their plans—an approach that minimized call center costs significantly. Elena Johnston, Manager of Digital Products at Evergy, shared, “We wanted our customers to know they had a choice, actively select the plan that best fit their family, and know how it would impact them. We wouldn’t have been able to do this without Opower’s tools.” The application of Opower isn’t limited to residential customers. It has recently expanded its influence into the realm of business with its Business Customer Engagement (BCE) solution, now serving over 4.6 million non-residential users. This platform equips small businesses with actionable insights on energy usage, promotes efficiencies, and helps lower overall costs. Utilities monitoring BCE have noted that businesses show an 11% increase in confidence that their utility provider supports their energy management needs. “The combination of AI, predictive analytics, proactive alerting, load shifting, and rate engagement helps empower our customers to reduce costs,” stated Mark Webster, senior vice president of Oracle Infrastructure Industries. “As demand surges, challenges in system complexity and escalating costs necessitate innovations like Opower.” Yet, small business owners should also consider potential hurdles in adopting such advanced technology. Integrating AI solutions requires a shift in operational dynamics and ongoing investment. There may also be a learning curve associated with harnessing these insights effectively. It’s critical for businesses to ensure that their teams are prepared and willing to adapt to new tools and strategies to fully leverage these innovations. Overall, Oracle’s Opower platform showcases how technology can drive both efficiency and customer satisfaction in the utility industry. For small business owners, engaging with utility companies leveraging such advancements can lead to significant savings and optimized energy management. As Oracle continues to empower utilities with proactive solutions, the implications for customer engagement and cost-saving strategies are profound and invite proactive exploration. For those eager to dive deeper into Oracle’s offerings, the upcoming Oracle Customer Edge Summit from April 12-14 offers an excellent opportunity. More details about Oracle Utilities can be found on their website, as well as insights shared via LinkedIn. To learn more about how to navigate the energy landscape effectively, visit the full press release here. Image via Google Gemini This article, "Oracle’s AI-Driven Opower Platform Revolutionizes Utility Customer Engagement" was first published on Small Business Trends View the full article

In today’s competitive environment, brands must utilize the strength of social media marketing to engage audiences effectively. Successful campaigns, such as Coca-Cola’s “Happy Tears” and Tinder’s “It Starts With a Swipe,” showcase how storytelling and community connection can improve brand perception. Other notable examples include E.L.F. Cosmetics’ integration of fandom culture and Nike’s bold social messaging in “Dream Crazy.” Each strategy provides valuable insights into what drives engagement. Let’s explore these impactful campaigns further. Key Takeaways Coca-Cola’s “Happy Tears” engaged audiences through public nominations, fostering emotional connections and achieving over 2 billion impressions on social media. Tinder’s “It Starts With a Swipe” shifted brand perception, resulting in a significant rise in female sign-ups and winning four Effie Awards. E.L.F. Cosmetics’ “Eyes.Lips.Face.Fandom” combined beauty with fandom culture, promoting creativity and community through user-generated content and partnerships with Twitch streamers. Nike’s “Dream Crazy” addressed social issues through powerful storytelling, earning multiple prestigious awards and solidifying its brand identity. Dove’s “Real Beauty” campaign challenged beauty standards and fostered conversations on self-acceptance, demonstrating the effectiveness of emotional engagement in marketing. Coca‑Cola — “Happy Tears Coca-Cola’s “Happy Tears” campaign, launched on February 17, 2024, stands as a notable example of effective social media marketing. To celebrate Random Acts of Kindness Day, the company introduced a limited-edition product, Happy Tears Zero Sugar, which included tissues and uplifting stories. This campaign invited the public to nominate individuals who made others cry happy tears, encouraging community engagement. Within 24 hours, the product sold out, showcasing its strong market appeal. The campaign trended globally, achieving over 2 billion impressions across social media platforms, demonstrating its extensive reach. Tinder — “It Starts With a Swipe In early 2024, Tinder launched its “It Starts With a Swipe” campaign, shifting its brand image from casual dating to cultivating genuine, long-term connections. This initiative showcased authentic success stories from real couples and Gen Z influencers, emphasizing meaningful relationships. By using a dedicated hashtag, Tinder encouraged users to share their own stories, improving engagement across social platforms. Campaign Elements Impact Authentic Stories Increased user trust Gen Z Influencer Reach Broadened audience engagement User-Generated Content Improved brand loyalty Awards Won Four Effie Awards for success This strategy resulted in a significant rise in female sign-ups, proving to be one of the best social media ads and cool social media ads of the year. CeraVe — “Michael CeraVe CeraVe‘s “Michael CeraVe” campaign showcases a unique viral marketing strategy that combines humor with celebrity influence to engage audiences effectively. By leveraging a fictional narrative that suggested actor Michael Cera was the brand’s founder, the campaign generated significant buzz through cryptic TikToks and a Super Bowl ad featuring dermatologists debunking the myth. This approach not merely highlighted the brand’s products but additionally demonstrated the strength of phased storytelling in achieving remarkable reach, with over 15.4 billion impressions leading up to the event. Viral Marketing Strategy When exploring viral marketing strategies, the “Michael CeraVe” campaign stands out for its innovative approach and effective execution. This campaign cleverly built a myth around actor Michael Cera being the founder of the skincare brand, generating significant intrigue and engagement. Launched with cryptic TikTok videos and faux paparazzi sightings, Created a massive buildup of curiosity and speculation, Culminated in a Super Bowl ad featuring dermatologists debunking the myth, Generated over 15.4 billion impressions before the Super Bowl, Employed a phased storytelling approach and strategic celebrity involvement. CeraVe’s campaign effectively combined humor with informative content, creating a memorable marketing experience that resonated widely with audiences. Humor and Engagement Humor plays a significant role in engaging audiences, and the “Michael CeraVe” campaign exemplifies this by using a lighthearted narrative to captivate viewers. CeraVe cleverly suggested that actor Michael Cera was the founder of their skincare brand, sparking intrigue and conversation. The campaign kicked off with cryptic TikTok videos and fake paparazzi sightings, generating significant buzz before concluding in a Super Bowl ad that debunked the myth. This approach amassed over 15.4 billion impressions, demonstrating the effectiveness of humor in marketing. By entertaining viewers while maintaining a relatable brand image, CeraVe successfully engaged a wide audience. Ultimately, the campaign highlights how playful storytelling can drive interaction and improve brand perception on social media platforms. Celebrity Influence Impact Leveraging celebrity influence can greatly improve a brand’s visibility and engagement, as demonstrated by the “Michael CeraVe” campaign. This clever marketing strategy tapped into the popularity of actor Michael Cera, creating a buzz that intrigued consumers. The campaign featured: Cryptic TikToks and fake paparazzi sightings to build anticipation. A humorous Super Bowl ad debunking the myth of Cera as the founder. Over 15.4 billion impressions leading up to the event. Relatable, awkward humor aligning with CeraVe’s brand identity. Dermatologists featured to reinforce credibility. Duolingo — “Duo Is Dead In late 2024, Duolingo launched the “Duo Is Dead” campaign, which cleverly employed humor and shock value to engage audiences. By wiping their social media clean and replacing it with cryptic symbols, they sparked curiosity and conversation among users, showcasing effective viral marketing strategies. This campaign not only boosted user interaction but additionally reinforced Duolingo’s unique blend of education and entertainment, in the end enhancing their brand identity. Viral Marketing Strategy Duolingo’s “Duo is Dead” campaign serves as a compelling example of a viral marketing strategy that effectively captured audience attention through a mix of mystery and engagement. Launched in late 2024, this campaign generated significant buzz by claiming the beloved mascot Duo had “passed away,” prompting widespread speculation. The strategy involved wiping social media channels clean and replacing them with cryptic symbols, engaging users through intrigue. Key elements of this successful campaign included: Humor and shock value that encouraged discussion An unexpected narrative that piqued curiosity Clever storytelling to improve user interaction Increased engagement across various platforms A surge in brand visibility attracting new audiences Duolingo’s approach illustrates how innovative narratives can drive viral marketing success. Community Engagement Tactics How can brands effectively cultivate community engagement through innovative campaigns? Duolingo’s “Duo is Dead” campaign serves as a prime example. Launched in late 2024, it wiped their social media channels clean, replacing them with cryptic symbols that sparked curiosity and speculation. This approach encouraged users to actively discuss the fate of the beloved mascot, nurturing a lively community around the brand. Humor and Shock Value Even though many brands rely on traditional marketing strategies, Duolingo’s “Duo is Dead” campaign stands out for its innovative use of humor and shock value to engage audiences. Launched in late 2024, this campaign became a viral sensation by humorously announcing the “death” of its mascot, Duo. It wiped clean its social media channels, leaving behind cryptic symbols that sparked speculation and intrigue. Dramatic announcement of Duo‘s “death” Social media channels transformed with mysterious symbols Encouragement of audience discussions and interactions Use of dark humor to capture attention Successful re-engagement of followers in a crowded market Ultimately, Duolingo showcased how humor and shock can effectively drive community engagement and maintain brand relevance. E.L.F. Cosmetics — “Eyes.Lips.Face.Fandom E.L.F. Cosmetics launched the “eyes.lips.face.fandom” campaign in early 2024, successfully merging beauty with fandom culture. By partnering with popular franchises on platforms like TikTok and Discord, the brand encouraged fans to create makeup looks inspired by their favorite characters and shows. This campaign featured cosplay contests that highlighted creativity during nurturing a sense of community among beauty enthusiasts. Collaborations with Twitch streamers further extended the campaign’s reach, engaging audiences from the gaming and entertainment sectors. The success of eyes.lips.face stemmed from its focus on community involvement, cross-platform storytelling, and the introduction of limited-edition products that resonated with both beauty lovers and fandom communities, making it a remarkable example in social media marketing. Nike — “Dream Crazy Nike’s “Dream Crazy” campaign stands as a prime example of effective social media marketing, showcasing the brand’s dedication to storytelling and social issues. This campaign featured influential athletes, like Colin Kaepernick, sharing their experiences and challenges. By using compelling visuals and emotional narratives, Nike resonated with audiences, igniting conversations on equality and perseverance. The campaign greatly boosted brand loyalty, especially among younger consumers who prioritize authenticity. Winning multiple awards, including a Cannes Lions Grand Prix, further validated its impact. It reinforced Nike’s slogan “Just Do It,” inspiring athletes to pursue their dreams, regardless of obstacles. Influential storytelling from athletes Focus on social justice and activism Engaging visuals and emotional narratives Increased brand loyalty among youth Multiple prestigious awards won Dove — “Real Beauty” Dove’s Real Beauty campaign has greatly influenced social media marketing by challenging conventional beauty standards and promoting body positivity. Launched in 2004, the campaign encourages self-acceptance among women of all shapes and sizes. A key moment was the “Real Beauty Sketches” video, which garnered nearly 30 million views in just ten days and received 660,000 shares on Facebook, demonstrating the impact of self-perception on women’s confidence. Dove emphasizes inner beauty and authenticity, resonating deeply with audiences and nurturing strong emotional connections. The campaign has consistently generated social media buzz, achieving 97.6% positive feedback on YouTube. Frequently Asked Questions What Is an Inspirational Quote About Social Media Marketing? An inspirational quote about social media marketing is, “Engagement is the currency of social media.” This highlights that Facebook nurturing meaningful interactions see significant increases in customer loyalty. By leveraging user-generated content and storytelling, you can improve engagement rates. Additionally, maintaining a consistent posting schedule guarantees higher visibility. Humor can likewise play an essential role in making your content shareable. Overall, focus on building connections to effectively drive your marketing strategy. What Is the 5 5 5 Rule on Social Media? The 5 5 5 rule on social media emphasizes a balanced content strategy. For every five posts you share, five should come from external sources, and another five should be user-generated content. This method helps you engage your audience more effectively by providing valuable information and entertainment, rather than just promotional content. What Are Some Examples of Successful Social Media Campaigns? Successful social media campaigns often rely on creativity and audience engagement. For instance, Coca-Cola’s “Happy Tears” campaign sold out quickly, achieving over 2 billion impressions. Warner Bros‘ Barbie Selfie Generator went viral with 13 million uses. Nike’s “Dream Crazy,” featuring notable athletes, boosted brand loyalty. CeraVe’s humorous “Michael CeraVe” prank amassed 15.4 billion impressions, whereas Tinder’s campaign increased female sign-ups considerably. These examples highlight the strength of innovative storytelling and strategic participation in marketing. What Is Inspirational Content on Social Media? Inspirational content on social media includes uplifting messages, motivational quotes, and success stories that connect with audiences. This type of content encourages engagement and nurtures community by inviting users to share their experiences. Brands often utilize storytelling and user-generated content to improve authenticity, showcasing real-life paths. Campaigns that challenge societal norms, like Dove’s “Real Beauty,” promote important conversations and inspire self-acceptance by using relatable narratives that resonate with followers. Conclusion In conclusion, these seven social media marketing campaigns demonstrate the strength of creativity and authentic storytelling. Brands like Coca-Cola and Nike effectively engage their audiences by addressing emotions and social issues, whereas others, such as E.L.F. Cosmetics and CeraVe, leverage cultural trends to connect with consumers. By incorporating humor, community stories, and relatable themes, these campaigns not merely improve brand identity but additionally cultivate meaningful interactions, in the end driving customer loyalty and engagement in a competitive digital environment. Image via Google Gemini This article, "7 Inspiring Examples in Social Media Marketing" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. There’s nothing quite like a reliable pair of over-ear noise-canceling headphones to block out distractions, but with options ranging from budget buys to $500+ premium models, finding the right pair can feel like a challenge. The Sony WH-CH720N, an entry-level over-ear option, hit the sweet spot, offering comfort, long-lasting battery life, and good automatic noise canceling (ANC)—and right now, they’re nearly half off. You can pick them up for $92.95 (down from $179.99) from Amazon. Sony WH-CH720N Noise Canceling Wireless Headphones $92.95 at Amazon $179.99 Save $87.04 Get Deal Get Deal $92.95 at Amazon $179.99 Save $87.04 The lower price doesn't mean compromised quality. Corners have mostly been cut in the design and build; they're smaller and lighter than premium models from brands like Bose, or even the Sony WH-1000XM5s. As a result, some reviewers say they can feel a bit plasticky, but the fact that these are Sony’s lightest over-ear ANC headphones (just 192 grams) is actually a perk if you want something more compact and travel-friendly, especially since they still have plush, comfortable earcups. The ANC uses Sony’s V1 processor, the same tech used in higher-end Sony models (just a bit less powerful here), and they have the same 30mm drivers as the WH-1000XM5, delivering crisp, vibrant sound. Battery life is a major win. According to CNET, these headphones will last up to 35 hours, which is longer than many premium models, and give you an hour of playback with just a few minutes of fast charging. You can also set them to shut down automatically after 15 minutes when they’re not in use, further preserving battery life. It’s worth noting that there’s no carrying case or pouch included, and no IPX rating. That said, they do have a transparency mode, multipoint Bluetooth pairing, and adjustable EQ through the companion app. Ultimately, if you’re looking for comfortable over-ear headphones for everyday use, the Sony WH-CH720N headphones are a smart choice, and a steal at 48% off. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $148.99 (List Price $179.00) Blink Video Doorbell Wireless (Newest Model) + Sync Module Core — $35.99 (List Price $69.99) Ring Indoor Cam (2nd Gen, 2-pack, White) — $59.98 (List Price $79.99) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $359.00 (List Price $429.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Deals are selected by our commerce team View the full article

Previous UK governments argued Terrorism Act was for banning non-state terrorist organisations onlyView the full article

Some passengers were wrongly told they would keep their Gold or Silver tier status in shake-up of its loyalty programmeView the full article

We may earn a commission from links on this page. My question about virtual reality has always been, "But what is it for?" I finally have an answer: Guassian Splatting. We've always tried to capture our past, whether it's through physical photographs, VHS tapes, or every picture you have stored in the cloud, but we've been limited to viewing our personal histories in flat media, usually from a behind a screen, and always from a single angle. But Gaussian Splatting changes that. This technology allows you to create volumetric 3D models of objects, people, or spaces, so instead of a picture of your child's favorite toy, you can have a realistic scan of it that you can examine from every angle; instead of a snapshot of Thanksgiving dinner, you can have a photorealistic diorama of the dining room that you can walk around. What is Gaussian Splatting? Gaussian Splatting is a technological newborn. It was first theoretically introduced in a 2023 research paper by Bernhard Kerbl, Georgios Kopanas, Thomas Leimkühler, and George Drettakis. The paper details a new rendering technique that builds 3D models out of millions of semi-transparent blobs called "Gaussians" instead of the solid triangles used in traditional computer graphics. Once calculated, the Gaussians are "Splatted" onto a 2D plane by your computer, and that is arranged and layered based on how they should look from any viewpoint within the Splat. Because the blobs are semi-transparent, they don't block each other. They blend together like brushstrokes in a painting. Another bonus: Splatting provides a much higher level of detail for its file size compared to traditional methods of scanning. Older scans work on a the geometric principle of stretching a virtual skin made of triangles over an object. For a detailed scan, that could be billions of triangles, resulting in PC-choking file sizes. Splatting is based on mathematical probability rather than rigid geometry. Instead of a solid edge, each "blob" is a tiny cloud that tells the computer how likely a color is to exist in that spot. It only stores the position, color, and transparency of millions of relevant areas in space, as well as how they should reflect light from different angles. The result is files that are big compared to Word documents, but not so huge that you can't work with them on a phone. Gaussian Splatting quickly went from theory to practice, and now Splats can be created and rendered with only a decent smartphone, making it more accessible than older methods that sometimes required laser scanners or specialized equipment. Why you should start Splatting3D scanning is already in use professionally in things like mapping real estate for virtual tours and creating photorealistic assets for video games, but Gaussian Splatting is accessible enough that anyone can future-proof their nostalgia. Splatting gives your future self (or your kids) the ability to "visit" your current life with a level of realism that's breathtaking. It lets you digitally "bottle" the exact layout and volume of a moment in time and preserve it. If your parents had this, you'd be able to walk around your childhood bedroom, or check out every angle and detail of the first car you ever bought. "Digital preservation" and "3D modeling" sound clinical, but the results of Gaussian Splats are anything but sterile. While photography captures a single angle of light in a room, Gaussian Splats capture the behavior of light from all angles, so the result isn't what the past looks like, but what the past feels like. It's hard to describe, but capturing the quality of light on an object or location puts you in touch with it in a way you didn't think possible. That combined with the haziness of Spats and your own memories adds up to a ethereal, dreamlike experience that isn't like anything else. (I like Splats a lot.) How to get started SplattingThe barrier to entry for Splatting is just a little time to figure out how it works. You don't need a specialized LiDAR scanner or an overpowered PC, just a relatively recent smartphone. Here's how to get started: Pick an app: Though the technology is new, a few apps are making it very user-friendly. Here are the two I've tried: Scaniverse: Excellent for iPhone users, Scaniverse is free, and it processes Splats entirely on your device in only a minute or two. Luma 3D Capture: Available on both Android and iPhone, Luma is great for beginners, with a scanning process that walks you through creating your first Splat. Make a capture: Here are some things to think about when making your capture. Before you start scanning locations or bigger objects, pick something small and simple so you get the concepts down. But not pets: Your subject has to remain perfectly still through the process. (Make an exception for your child. They won't hold still enough, but having even a blurry model of your kid is vital for future you.) Place your subject in an evenly lit room with enough space to walk all the way around it. Hit record and walk in a slow, steady circle around your object, keeping your camera pointed at its center. Do two passes, one from a high angle looking down, another from a low angle, looking up. Gaussian Splats hate uniformity. They struggle with plain white walls, so think in terms of textures. Also, avoid clear glass and mirrors that confuse the depth calculations. Have a banana: Now that you've captured your Splat, take a break so the computer can do its thing. How long it will take depends on the app you're using, your phone, and how detailed your scan is. Scaniverse processes Splats right on your phone. For something simple like the guitar below, it took about two minutes of rendering on an iPhone 17 Pro. Luma 3D Capture processes files in the cloud, so how long it takes depends on how many people are in front of you in the queue. It might be a couple minutes. It might be a couple hours—the app sends an alert when your image is finished cooking. The video below took several hours. Enjoy your creation: Once the math is finished mathing, you can view your creation right on your smartphone screen or computer. Pinch to zoom, drag to rotate, and marvel at how perfectly the scan captured the vibe of the object or space. Share your creation: These apps give you a couple of easy ways to share your volumetric memory: Video: You can plot a camera path through your Splat to export a smooth, 2D "fly-through" video. Below is my first scan on YouTube using Scaniverse (it's sloppy; I was new), and my second try with Luma. Web Link: You can generate a simple web link and text it to your friends or family through both apps. When they tap it, it opens an interactive 3D viewer in their browser—no special apps, accounts, or heavy downloads required. How to step inside your Splats Viewing a 3D scan on your phone or PC is kind of cool, but you can't really understand how mind-blowing these things are until you check them out in a virtual reality device, where you can physically walk around that Thanksgiving table or lean in to inspect the texture on the couch. Here is how you can do it on the two biggest headsets right now. Apple Vision ProThe powerful Apple Vision Pro was built to do this. Apple included "Spatial Scenes" right in the OS. It gives a slight 3D pop to 2D photos, but you can take that a little further with apps like Splat Studio that will generate a deeper 3D scene from 2D photos and let you change settings to improve it. But you can get deeper with Spatial Media Toolkit. It lets you make 2D videos into stereoscopic 3D videos. But the final boss is viewing full Splats you made yourself with apps like Luma 3D Capture or Polycam. If you follow the steps above, you should be able to export the Splat file you created (.ply or .spz) right from your phone to your Vision Pro and step inside the Splat or walk around the object you scanned. You can also check out Splats other users have uploaded. Apple Vision Pro at Apple Get Deal Get Deal at Apple Meta Quest 3 and 3SMeta has embraced the Gaussian Splat revolution. Apps like AirVis (also on the Vision Pro) let you check out Splats you made on your phone, and there are even 4D Splats available on the Quest (more on that below). Meta is also taking the first steps toward cutting out the middleman of your phone altogether. Hyperscape Capture is a still-in-beta app that uses the Quest's existing cameras to scan your room, then save a 3D version of your space. Meta promises that soon you'll be able to send a link to a friend with a headset so they can "come visit." Meta Quest 3 512GB — The Most Powerful Quest — Ultimate Mixed Reality Experiences — Get Batman: Arkham Shadow - White $499.99 at Amazon $598.00 Save $98.01 Get Deal Get Deal $499.99 at Amazon $598.00 Save $98.01 The future of 4D SplattingAs hyped as I am for Gaussian Splatting, the technology is in its "version 1.0 era." Capturing a decent Splat takes time and patience and requires the subject to stay absolutely still, and the result isn't always perfect, but the technology is evolving fast enough that the next thing is emerging already. The cutting-Gaussian-edge is 4D Splatting—the fourth dimension is time. 4D Splats are 3D volumetric videos, moving scenes you can view from any point inside or outside the scene. Unlike stereoscopic 3D movies that let you watch from a single point, these are true holographs. At least they are inside a VR rig. The technology is already in use commercially, most notably in A$AP Rocky's music video "Helicopter," in which performers were captured by 56 cameras and the footage converted to 4D Splats, allowing any angle or impossible camera movement to be used. Check it out: And there are some 4D Splats you can check out in your headset too. Quest 3 app Gracia has a few volumetric videos that are very impressive. Gracia lets you stream or download 4D Splats of people, and place them anywhere you like in augmented reality. Then you can hit "play" and look at them from any angle, or even move all the way around them. To see what I mean, check out this video I made showing my view from within a Quest 3 headset, of singer Amy May performing a song on my front lawn (with a cameo from my no-doubt confused neighbor). You probably don't have an array of 20 or so GoPros to create content like Gracia's, but there are some experimental tools out there for consumers to create 4D Splats. KIRI Engine uses Apple's open-source ML-Sharp tool to turn a standard single-lens video into a 4D splat. It doesn't create an AI-aided approximation of stereoscopic 3D like Splat Studio, but converts each individual frame into a separate Splat. It's too technical for me to really mess with and the 3D is guesswork not actual 3D, but I would be surprised if a way of taking volumetric video with only a few smart phone angles wasn't in the works somewhere. Gaussian Splats are as much of a revelation as I imagine instantly developing snapshots were in the 1960s. Like early Polaroids, it's a bit of a pain, and the results are sometimes grainy, "dreamy" and reminiscent of pointillism, but the emotional impact of a new way of seeing the past is so strong. So get started Splatting now; your future self will thank you. View the full article

The main reason Shark Tank star Barbara Corcoran fires people? Having a bad attitude. On a recent podcast episode of The Burnouts, Corcoran shared that after hiring her first salesperson from another firm and training her “like crazy for a year-and-a-half,” there was one thing training couldn’t fix: her attitude. That experience taught her a straightforward, non-negotiable hiring principle. While skills can be taught, a good attitude cannot. “I learned a very valuable lesson: [if you] have somebody who has a bad attitude, they’re going to suck up other people into their attitude,” Corcoran said in the podcast episode. One person’s negative outlook can bleed into the rest of the workplace. To protect her team’s culture, Corcoran said she fires people with a bad attitude “right away,” because she doesn’t want them to “contaminate” other employees’ mindsets. “I want a happy atmosphere,” she added. “The minute I see a complainer, I make an appointment to fire them.” Corcoran has been vocal about how negative attitudes impact workplace culture in the past. When asked why she was so irked by complainers in a past episode of Diary of a CEO, Corcoran answered that complainers are “thieves.” “They take your money away and they take your energy, and the most valuable asset you have is your energy,” she said in the episode. “And if they take your energy away, you’re not going to deliver enough to everybody else—there’s not enough to go around.” When it comes to how and when she does the firing, she said, “always on a Friday.” Corcoran received social media backlash for this practice in the past, but it seems like that hasn’t changed her day-of-the-week preference. Corcoran’s firing script is short and simple, too. “I say, ‘it’s not working out, you don’t fit in here,’” Corcoran explained. “And I give no more information than that. […] The first time I fired someone, I tried to explain to them what was lacking, and you never win the argument. You’re better off saying, ‘you just don’t fit in here.’” While she never argues the case, Corcoran isn’t necessarily operating from a place of cruelty or impatience. She said she always points people in a different, forward direction. “I would tell them where they would fit in, what kind of job would make them very, very successful, which I really believed,” she added. “My partner used to say, when I fired someone, they walked out like they got a promotion.” It’s clear that Corcoran believes that workplace culture has to be actively maintained and protected—and that she’s willing to be the one to do just that. View the full article

The Long Island-based regional bank, which has been in turnaround mode for two years, reduced its earnings per share guidance for 2026 and 2027. It cited an expected decrease in net interest income due to higher levels of payoffs and paydowns in commercial real estate. View the full article

The The President administration is putting America on the fast track to a good trip. On Friday, April 24, the FDA granted an expedited review process to three experimental psychedelic drugs. It issued priority vouchers to three currently unnamed companies, two of which are expected to research psilocybin as a treatment for depression, and one which will study a drug called methylone, a stimulant similar to MDMA, for treating PTSD. Those vouchers shorten the FDA’s review process from its standard 10 to 12 months to just one to two months, meaning FDA-approved psychedelics could arrive as soon as this summer. Research in to psychedelics has been limited before now, with the drugs being illegal in the U.S. FDA commissioner Marty Makary said in a press release that psychedelics “have the potential to address the nation’s mental health crisis, including conditions like treatment resistant depression, alcoholism and other serious mental health and substance abuse conditions.” The The President administration’s pro-drug efforts Forget a war on drugs: The The President administration is making once-illicit substances its ally. The FDA’s fast-tracked approval for new psychedelic research comes just days after President Donald The President signed an executive order to the same effect. On Monday, April 18, The President ordered the FDA commissioner to grant priority vouchers to psychedelic drugs that have received Breakthrough Therapy designations, in an effort to “ensure that red tape does not delay the FDA’s gold standard review of any potential therapy.” Beyond psychedelics, the The President administration is also moving to make state-licensed marijuana safer and more accessible. On Thursday, April 23, the Justice Department announced a new hearing, scheduled to begin June 29, to reclassify marijuana from a Schedule I drug to a Schedule II drug. Schedule I drugs, a category including heroin, ecstasy, and LSD, are considered to be more dangerous and require higher regulation, while Schedule III drugs are defined as “drugs with a moderate to low potential for physical and psychological dependence.” The reclassification would ease the process of new research into marijuana’s medical applications, along with making its federal legalization more feasible. A new era for drug approval The FDA’s rapid review for psychedelics is part of the Commissioner’s National Priority Voucher (CNPV) program, which launched in June of 2025. “Using a common-sense approach, the national priority review program will allow companies to submit the lion’s share of the drug application before a clinical trial is complete so that we can reduce inefficiencies,” Makary said of the new voucher program at the time. “The ultimate goal is to bring more cures and meaningful treatments to the American public.” The CNPV program isn’t without its critics. It was launched without approval from Congress, sparking concern that pharmaceutical companies could essentially bribe the The President administration with financial contributions in the hopes of securing vouchers. Experts emphasize that even with expedited FDA approval, rigorous research still needs to be at the forefront of any drug trial. Dr. Peg Nopoulos, chair of the University of Iowa’s psychiatry department, told NBC News that she’s “happy to see that the wheels are being greased” on psychedelic research, but that “the science behind it has to be rock solid.” “I’m a scientist, and there’s no way we can approve a drug without understanding who’s going to benefit from it, who’s not going to benefit from it and what the risks are,” she said. View the full article

The probe focuses on the New Labour grandee’s time as a commissioner in BrusselsView the full article

After bottoming out at 1.3% in December 2025, the click-through rate (CTR) on Google’s AI Overviews climbed to 2.4% in February 2026. That’s an 85% jump in two months, according to new data from Seer Interactive. What moves CTR. When an AI Overview appears, pages cited in it get more clicks than pages on that same results page that aren’t cited. But both still get fewer clicks than searches with no AI Overview: No AI Overview: ~3.3% CTR AI Overview with citation: ~2.1% CTR AI Overview without citation: ~0.9% CTR Where clicks are shifting. Searches without AI Overviews are getting more valuable. CTR on those queries increased from 2.8% in early 2025 to 3.8% by February 2026. One reason: AI Overviews handle quick answers. The users who still click through are looking for more. AI Overviews vary by query intent. AI Overviews show up unevenly across query types: Informational: ~36% show AIOs Transactional: ~5% Comparison: ~95% Question: ~86% Yes, but. Lower CTR doesn’t always mean worse results. In some cases, clicks stayed flat while impressions grew. This suggests brands may have appeared in more AI Overviews even as CTR dropped. Paid search is far more stable. When Google showed an AI Overview, paid CTR rose slightly from 14.6% to 16.2%. When it didn’t, CTR fell from 26% to 21.8%. Why we care. Google’s AI Overviews aren’t just reducing clicks — they’re redistributing them, sending more traffic to sites they cite and far less to those they don’t. That means you need to get featured in AI Overviews and also focus more on searches where people click. About the data. Seer studied 53 brands, 5.47 million queries, and 2.43 billion impressions from January 2025 to February 2026. The report. AIO Impact on Google CTR: 2026 Update View the full article

Iran’s top diplomat on Friday headed to Pakistan, where officials have been trying to get the United States and Iran to convene for a second round of ceasefire negotiations. The trip comes as much of the world is on edge over a war that has snarled crucial energy exports through the Strait of Hormuz, clouded the global economic picture, and left thousands dead across the Middle East. Foreign Minister Abbas Araghchi wrote on X that he was on his way to Pakistan, Oman, and Russia on a trip focused on “bilateral matters and regional developments.” The White House did not immediately respond to questions about Araghchi’s trip and whether a U.S. delegation would also travel to Pakistan. Islamabad has sought to reinject momentum into the negotiations between Iran and the United States, which did not resume this week as had been expected. The President extends the Jones Act waiver for 90 days Separately, on Friday, the White House said President Donald The President issued a 90-day extension to the Jones Act waiver, making it easier for non-American vessels to transport oil and natural gas. The President first announced a 60-day waiver in March in a move intended to stabilize energy prices and ease oil and gas shipments to the U.S. following the effective closure of the Strait of Hormuz. “New data compiled since the initial waiver was issued revealed that significantly more supply was able to reach U.S. ports faster,” the White House post on social media said. The price of Brent crude oil, the international standard, retreated on the news, vacillating between $103 a barrel and more than $107 — still early 50% higher than where it was on Feb. 28, when the Iran war began. The squeeze on shipments through the strait has rippled through global maritime trade flows, including through the Panama Canal nearly halfway around the world. Pakistan forges ahead with diplomatic efforts Pakistan has been trying to get U.S. and Iranian officials back to the table after The President this week announced an indefinite extension of the ceasefire with Iran, honoring Islamabad’s request for more time for diplomatic outreach. That hasn’t lowered tensions in the strait, a strategic waterway through which a fifth of the world’s oil and natural gas is shipped during peacetime. Iran has kept its stranglehold on traffic through the strait, attacking three ships earlier this week, while the U.S. is maintaining a blockade on Iranian ports and The President has ordered the military to “shoot and kill” small boats that could be placing mines. “Iran has an important choice, a chance to make a deal, a good deal, a wise deal,” U.S. Defense Secretary Pete Hegseth told reporters on Friday. He said a second U.S. aircraft carrier will join the blockade in a few days. Washington already has three aircraft carriers in the region; the USS George H.W. Bush in the Indian Ocean; the USS Abraham Lincoln in the Arabian Sea; and the USS Gerald R. Ford in the Red Sea. It is the first time since 2003 that three American carriers have been operating in the region simultaneously. The force includes 200 aircraft and 15,000 sailors and Marines, U.S. Central Command said. A growing toll even as ceasefires hold Since the war began, at least 3,375 people have been killed in Iran, and more than 2,490 people in Lebanon, where new fighting between Israel and the Iran-backed militant group Hezbollah broke out two days after the war started, according to authorities. Additionally, 23 people have died in Israel and more than a dozen in Gulf Arab states. Fifteen Israeli soldiers in Lebanon and 13 U.S. service members throughout the region have been killed. The U.N. peacekeeping force in southern Lebanon has also sustained casualties. UNIFIL said Friday that an Indonesian peacekeeper died of wounds sustained in an attack on his base on March 29, raising to six — four Indonesians and two French — the number of force members killed since the war erupted. Tensions linger in Lebanon despite extended truce The situation in Lebanon remained tense a day after The President announced Israel and Lebanon had agreed to extend a ceasefire between Israel and Hezbollah by three weeks. Hezbollah has not participated in the diplomacy brokered by Washington. Israeli Prime Minister Benjamin Netanyahu, in a video statement released by his office on Friday, hailed “a process to achieve a historic peace between Israel and Lebanon.” Earlier, the Israeli army asked residents of the southern Lebanese village of Deir Aames to evacuate, saying Hezbollah was using the village to launch attacks against Israel. Israel’s military said it downed a drone over Lebanon following the launch of a small surface-to-air missile by Hezbollah. The militant group, meanwhile, said it shot down an Israeli drone with a surface-to-air missile over the outskirts of the southern port city of Tyre. —Munir Ahmed, Jon Gambrell, and Jamey Keaten, Associated Press David Rising, Koral Saeed, Bassem Mroue, Aamer Madhani, and Josh Boak contributed. View the full article

Just days after the record-breaking Artemis II splashed down in the Pacific, NASA Administrator Jared Isaacman is ready to talk about what comes next. An entrepreneur turned space chief, Isaacman gets frank about the agency’s ambitions to build a permanent lunar base, put boots on Mars, and push the search for extraterrestrial life further than ever before. Plus, he shares why he sees the accelerating space race with China as one of the most consequential competitions of our time. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. I wanted to start by congratulating you on the successful Artemis II flight, a 10-day voyage farther than any humans had gone before, a stepping stone for returning to the moon. You’re still new to NASA, only a few months in. Do you still bask in the euphoria, or for you personally, is it just, all right, onto the next thing? We’ve been incredibly busy for four months, so I don’t feel very new. We’re all running really hard right now, so there are a lot of 18- and 20-hour days because Artemis II, for as much of a great success as it was as a mission, was just the opening act in America’s return to the moon. We are in another race right now, so our goal is to get American astronauts back to the surface of the moon and build the moon base so they can stay. To answer your question, yes, I was completely in awe at launch and captivated throughout the entirety of the mission itself and the recovery operation on the boat because we haven’t done this in 53 years. So we’re doing a lot of new things, a lot of skills we haven’t exercised in a while, not to mention just the overwhelming cool factor of sending humans farther into space than ever before. I had a conversation with the CEO of Intuitive Machines after their private landing of Odysseus on the moon, and he talked about how so many things on the mission didn’t go as planned at every stage, which they had sort of planned for. During Artemis II, are you clued in if it’s time to go to Plan B? How much does that happen? Of course. I am in every one of the meetings. I would say I’m a very in-the-weeds and active administrator here. So throughout the entire flight readiness review and preflight readiness review process leading up to the mission, we were tracking the issues we actually had when we put Artemis and the SLS rocket out to the pad. We had some hydrogen leak issues. We had helium flow issues in the upper stage. We actually had to bring the rocket back into the Vehicle Assembly Building and fix those problems. So I was very aware of the issues before launch. Are there any particularly meaningful moments for you, particular lessons gleaned, or unexpected things that were revealed? I would say the biggest takeaway from my perspective is this: There absolutely were things that did not perform as expected, and that’s good. We want to learn them and get them out of the way before you’re actually landing on the moon. I will say that if we all could have sat around a table before launch and said, “What do you think we’re going to be discussing in terms of issues before we commit to the translunar injection burn?” that’s when the astronauts are not hours away from being in the water, but days away. That’s an incredibly important decision. I will say probably the highest-blood-pressure moment of any human spaceflight mission is reentry. That’s where there are no Plan Bs. The heat shield has to work. The parachutes have to come out and help decelerate the vehicle before it gets into the water. So you’ve got a lot of off-ramps on ascent when you’re sending the rocket into space. You have a launch escape system. When you’re on orbit, you have lots of time to talk about issues like water valves or wastewater lines. But once Orion is committed to the translunar injection, we send it out there. It was on a free-return trajectory, meaning that spacecraft and those four astronauts were coming right back around the moon, and they were going to slam into Earth’s atmosphere to decelerate the vehicle, take all its energy out, and that has to work. There’s no Plan B there. This past week, I know you were on Capitol Hill getting grilled about NASA’s budget. What part of that is your mission? Is that your personal version of a mission where you’re like, “I’m on reentry. I don’t know what’s going to happen”? I would just say that this is absolutely part of the job. And if it’s, are my responsibilities dynamic, am I going from the launch control center to the recovery ship to talking on Capitol Hill? Absolutely. I enjoy it, to be very honest. Part of what I love doing in life, not just here at NASA, is being able to bring together a lot of people with differing views and get aligned so we can achieve incredibly challenging things, which is what we do here at NASA. Big, bold endeavors, ambitious objectives, the near impossible, as I like to say many times, and getting Capitol Hill aligned on how to do it. And of course, it’s a conversation about the budget. But what I wanted to point out is, we are in a great race right now. This is not like the 1960s. Success and failure are going to be measured in months, not years. And if you perpetuate the status quo, if you ask us to keep doing things the way we have for decades, when we did not have a geopolitical competitor capable of rivaling us in the high ground of space, then we are going to lose. Or we can acknowledge our shortcomings, that we’ve spread ourselves very thin over the years, and now it’s time to reconcentrate our resources back on the mission that taxpayers have entrusted us to do, which is get back to the moon, build the base, realize its potential, and master the skills so you can get to Mars in the near future. And this race you’re talking about, just so we’re clear, you’re talking about competing with China, right? You’ve said nuclear power propulsion is essential for America to dominate the future space race. All of that is sort of around staying ahead of China. In a way, competition is a good thing because it constantly forces us to think about what comes next. In that respect, programs like nuclear power and propulsion are very important because there is a race on right now to return to the moon and build a base. I want to point out, if you think of the surface area of the moon, it’s essentially the size of Africa, but where the United States and our international partners, and where the Chinese want to be, is in a portion of the moon, the South Pole, that’s essentially the size of, call it Washington, D.C., maybe a little bit bigger. And that’s because there is water ice there that we need to interact with for in situ resource manufacturing, to master the skills to make propellant. And you want to do this on the moon before you are required to do it on the surface of Mars. So it’s got the water ice, but it also has the crater ridgelines where you have access to essentially what we call the eternal light, where you can get some solar power. Where nuclear power and propulsion comes in: President The President’s national space policy is don’t just return to the moon for the footsteps and the flag. Build the base, build the enduring presence, master those skills, and make investments in the next giant leap capabilities. That’s where nuclear power and propulsion comes in because it is a very efficient way to move mass. Think train locomotives, not airplanes. It’s a very efficient way to move mass, whether it’s to the moon or Mars. But also, the components and capability, the reactor design, are going to be very similar to what you will use for surface power on the moon, as well as on Mars. And you’re going to need that power to make propellant on the surface. And then the last piece I’d say is simply this: if you want to explore the outer solar system, the farther away you get from the sun, the less effective it is as a source of solar power. That’s where you’re going to need nuclear power and propulsion to explore the outer solar system. View the full article

In the realm of business payroll, grasping the various taxes involved is crucial. You’ll encounter FICA taxes, which fund Social Security and Medicare, along with the Federal Unemployment Tax (FUTA) and potential state and local taxes. Each of these taxes has specific rates and thresholds that you need to know. Failing to manage these correctly can lead to penalties. So, what steps should you take to guarantee compliance and avoid costly mistakes? Key Takeaways Payroll taxes include FICA taxes for Social Security (6.2%) and Medicare (1.45%), shared between employers and employees. Employers pay Federal Unemployment Tax (FUTA) at 6% on the first $7,000 of employee wages. State payroll taxes may involve income tax withholding and unemployment insurance taxes specific to the state. Accurate reporting and timely deposits of payroll taxes are essential to avoid penalties and compliance issues. Proper employee classification is crucial, as it affects tax obligations and potential liabilities for misclassification. Understanding Payroll Taxes When you run a business, comprehending payroll taxes is vital, as they impact both your finances and your employees’ take-home pay. Payroll taxes are the combined contributions from both employees and employers to programs like Social Security and Medicare. The payroll tax definition includes employer payroll taxes, which are typically equal to the amounts withheld from employee wages. For instance, Social Security taxes are 6.2% on wages up to an annual limit, whereas Medicare taxes are 1.45% on all wages. Employers match these contributions, resulting in total payroll tax rates of 15.3% for FICA taxes. Moreover, employers must handle Federal Unemployment Tax Act (FUTA) taxes, which impose a 6% tax on the first $7,000 of each employee’s wages. Timely deposits and accurate reporting are fundamental, as failure to comply can lead to penalties, including the Trust Fund Recovery Penalty for neglecting payroll tax responsibilities. Types of Payroll Taxes In terms of payroll taxes, you need to understand the key types that apply to your business. FICA taxes, consisting of Social Security and Medicare contributions, are shared equally between you and your employees. Furthermore, you’ll encounter Federal Unemployment Tax and varying state and local taxes, which can greatly affect your payroll calculations and obligations. FICA Tax Components FICA taxes are essential components of payroll taxes, as they directly fund crucial programs like Social Security and Medicare. The FICA tax meaning refers to the combination of a 12.4% Social Security tax and a 2.9% Medicare tax, split evenly with a payroll tax percentage of 7.65% each for both employers and employees. Whereas the Social Security tax is subject to a wage base limit, the Medicare tax applies to all wages, with no cap. Moreover, an Additional Medicare Tax of 0.9% kicks in for employees earning over $200,000, but employers don’t match this contribution. Federal Unemployment Tax Comprehending the Federal Unemployment Tax (FUTA) is crucial for employers, as it plays a significant role in funding unemployment benefits for workers who lose their jobs. The FUTA tax rate is 6% on the first $7,000 of each employee’s wages, and it’s solely an employer-paid tax, meaning employees don’t contribute. Nevertheless, you can receive a credit of up to 5.4% against your FUTA tax for state unemployment tax contributions, effectively lowering your FUTA rate to as low as 0.6%. It’s important to report FUTA taxes annually on Form 940, which must be filed by January 31st of the following year. State and Local Taxes Comprehending state and local payroll taxes is vital for any business owner, as these taxes can considerably affect overall payroll costs. State payroll taxes vary by location and may include income tax withholding and unemployment insurance taxes (SUTA). Moreover, some states require employers to contribute to programs like state disability insurance or paid family leave, adding to your responsibilities. Local payroll taxes can likewise apply in certain municipalities, often calculated as a percentage of employee wages, which increases the amounts withheld from paychecks. Staying informed about specific tax rates and regulations is important, as compliance helps you avoid penalties. Finally, timely payment of state and local payroll taxes may qualify you for federal tax credits, reducing your overall tax liabilities. Taxable Employees and Their Responsibilities Comprehending who qualifies as a taxable employee is vital for both you and your employer. You need to be aware of your tax withholding requirements, which include completing Form W-4 to guarantee the right federal income tax is deducted from your paycheck. Moreover, knowing your filing and reporting obligations helps avoid penalties and keeps your finances in order. Employee Classification Importance Proper employee classification is vital as it directly influences your tax obligations and compliance requirements. Taxable employees, unlike independent contractors, are subject to payroll taxes, including federal income tax withholding and FICA taxes. Misclassification can lead to penalties, so comprehending the responsibilities of taxable employees is critical. Aspect Taxable Employees Employee Deductions Applicable for payroll taxes Who Pays Payroll Taxes? Both employee and employer Payroll Taxes Paid by Employer 7.65% of each employee’s wages Tax Withholding Requirements In relation to tax withholding requirements for taxable employees, several key responsibilities fall on employers. You must withhold federal income tax from employee wages based on the information documented by Form W-4, which dictates the withholding amount. Moreover, all employees are subject to FICA taxes, which consist of a 6.2% Social Security tax and a 1.45% Medicare tax; you’ll match these contributions. For employees earning over $200,000, an extra 0.9% Medicare tax must be withheld, with no employer match required. Remember, you’re solely responsible for paying Federal Unemployment Tax (FUTA), which is 6% on the first $7,000 of wages, and this can’t be deducted from employee paychecks. Accurate classification of employees is essential for compliance. Filing and Reporting Obligations During managing payroll taxes, employers must stay vigilant about their filing and reporting obligations to guarantee compliance with federal regulations. You’re responsible for withholding federal income tax, Social Security, and Medicare taxes based on your employees’ Form W-4. Taxable employees will see FICA taxes deducted—6.2% for Social Security and 1.45% for Medicare—which you split equally. Moreover, the Federal Unemployment Tax (FUTA) is solely your responsibility, assessed at a 6% rate on the first $7,000 of each employee’s wages. You must file quarterly employment tax returns, like Form 941 or Form 944, reporting all withholdings. Comprehending payroll tax meaning helps you know how much does the government take out of your paycheck, and so avoiding penalties for inaccurate reporting. Calculating Payroll Taxes Calculating payroll taxes is a crucial task for any business owner, as it involves multiple components that affect both employee wages and the company’s financial responsibilities. You’ll need to understand the fit tax meaning, which encompasses various contributions including Social Security and Medicare. To figure payroll taxes accurately, consider using a payroll tax calculator that can simplify the process. Here’s a quick breakdown of the main payroll tax components: Tax Type Employee Contribution Employer Contribution Social Security (FICA) 6.2% up to wage base 6.2% up to wage base Medicare (FICA) 1.45% on all wages 1.45% on all wages Additional Medicare Tax 0.9% (over $200,000) N/A Federal Unemployment (FUTA) N/A 6% on first $7,000 Ensure timely withholding and accurate reporting to avoid penalties. Withholding Payroll Taxes Withholding payroll taxes is an essential responsibility for employers, as these withholdings directly impact both employees’ take-home pay and the company’s compliance with tax regulations. Employers must withhold federal income tax from employee wages based on the employee’s Form W-4, which indicates their filing status and allowances. Moreover, FICA taxes, which cover Social Security and Medicare, require a 7.65% withholding from employee wages, with employers matching that amount. If an employee earns over $200,000, an Additional Medicare Tax of 0.9% is withheld, with no employer match. It’s significant to recognize that Federal Unemployment Tax (FUTA) isn’t withheld but is solely paid by employers at a rate of 6% on the first $7,000 of wages. Finally, state and local payroll taxes may apply, necessitating further withholdings. Using an employer payroll tax calculator can help you navigate these intricacies effectively, distinguishing payroll tax vs income tax clearly. Reporting and Paying Payroll Taxes Accurate reporting and timely payment of payroll taxes are fundamental for every employer, as failure to comply can lead to penalties and interest charges. You must report wages and compensation using required tax returns, like Form 941 for quarterly reporting and Form 940 for annual FUTA tax reporting. In terms of how much payroll tax does an employer pay, keep in mind that FICA taxes total 15.3% of employee wages, split evenly between you and your employees at 7.65% each. Furthermore, federal payroll taxes must be deposited electronically via the Electronic Federal Tax Payment System (EFTPS), with your deposit frequency based on your tax liability. State unemployment taxes (SUTA) vary by state, so it’s important to stay informed about your state’s regulations. Finally, accurate recordkeeping is crucial; retain records of payroll tax payments and filings for four years to comply with IRS regulations. Consequences of Late or Unpaid Payroll Taxes When you delay or neglect payroll tax payments, the consequences can quickly escalate, affecting not just your business’s finances but furthermore your legal standing. The penalties imposed by the IRS start at 2% of the unpaid amount and can rise to 15% based on how long the payments are overdue. This increase in financial burden can markedly strain your small business, leading to cash flow issues and extra costs. In addition, if you willfully neglect these obligations, you may face civil or even criminal sanctions, which could result in jail time for those responsible. Furthermore, failing to pay payroll taxes might trigger a Trust Fund Recovery Penalty (TFRP), making responsible individuals personally liable for the unpaid amounts. Strategies to Avoid Payroll Tax Penalties Neglecting payroll tax obligations can lead to serious financial and legal consequences, but there are effective strategies to prevent such penalties. First, confirm correct employee classification to avoid costly misclassification issues. Timely withholding and payment of payroll taxes, including FICA and FUTA, is crucial—late payments incur fees. You might wonder, “How can I calculate payroll taxes?” Using payroll calculators or software can simplify this process, helping you accurately determine what’re payroll deductions and automate tax calculations. Staying informed about tax laws is vital; compliance failures can lead to significant penalties, including the Trust Fund Recovery Penalty (TFRP). Moreover, maintain careful records of employee wages, tax withholdings, and payments—retain documentation for at least four years. These strategies can help you stay compliant and avoid penalties, guaranteeing your business runs smoothly and efficiently. Frequently Asked Questions What Are Taxes Based on the Payroll of a Business Called? Taxes based on the payroll of a business are typically referred to as payroll taxes. These include contributions to Social Security and Medicare, which are shared equally between you and your employees. Furthermore, you’ll pay Federal Unemployment Tax (FUTA) solely as the employer. State unemployment taxes (SUTA) may likewise apply, varying by jurisdiction. Accurate calculation and remittance of these taxes are essential to guarantee compliance with federal and state regulations, avoiding potential penalties. What Are Business Payroll Taxes? Business payroll taxes include several components that impact your overall tax obligations. You need to account for federal taxes, such as Social Security and Medicare contributions, which together amount to 15.3% of wages. Furthermore, you’ll pay Federal Unemployment Tax (FUTA) on the first $7,000 of each employee’s wages. Don’t forget state and local taxes, which can vary widely, and make sure you accurately withhold and report these amounts to avoid penalties. How to Calculate Payroll Taxes for a Business? To calculate payroll taxes for your business, start by determining each employee’s gross taxable wages, adjusting for any deductions like retirement contributions. You’ll withhold 6.2% for Social Security and 1.45% for Medicare, adding an extra 0.9% for high earners over $200,000. Calculate the Federal Unemployment Tax (FUTA) at 6% on the first $7,000 of wages. Finally, check your state’s unemployment tax rates to guarantee compliance. How Does an LLC Pay Payroll Taxes? An LLC pays payroll taxes by first determining if it’s treated as a corporation or sole proprietorship. If classified as a corporation, you’ll withhold Social Security and Medicare taxes from employee wages at a combined rate of 15.3%. If treated as a sole proprietorship, you’re not paying yourself a salary; instead, you take draws. Moreover, you must withhold federal income tax and pay Federal Unemployment Tax on employee wages. Conclusion In conclusion, grasping payroll taxes is crucial for every business owner. FICA taxes, FUTA contributions, and potential state and local taxes demand accurate calculation and timely payment to avoid penalties. By staying informed about your responsibilities, ensuring proper withholding, and adhering to reporting requirements, you can maintain compliance and protect your business. Implementing strategies to manage these obligations effectively will help you navigate the intricacies of payroll taxes and contribute to your business’s overall success. Image via Google Gemini and ArtSmart This article, "What Are the Taxes Based on Business Payroll?" was first published on Small Business Trends View the full article

In the realm of business payroll, grasping the various taxes involved is crucial. You’ll encounter FICA taxes, which fund Social Security and Medicare, along with the Federal Unemployment Tax (FUTA) and potential state and local taxes. Each of these taxes has specific rates and thresholds that you need to know. Failing to manage these correctly can lead to penalties. So, what steps should you take to guarantee compliance and avoid costly mistakes? Key Takeaways Payroll taxes include FICA taxes for Social Security (6.2%) and Medicare (1.45%), shared between employers and employees. Employers pay Federal Unemployment Tax (FUTA) at 6% on the first $7,000 of employee wages. State payroll taxes may involve income tax withholding and unemployment insurance taxes specific to the state. Accurate reporting and timely deposits of payroll taxes are essential to avoid penalties and compliance issues. Proper employee classification is crucial, as it affects tax obligations and potential liabilities for misclassification. Understanding Payroll Taxes When you run a business, comprehending payroll taxes is vital, as they impact both your finances and your employees’ take-home pay. Payroll taxes are the combined contributions from both employees and employers to programs like Social Security and Medicare. The payroll tax definition includes employer payroll taxes, which are typically equal to the amounts withheld from employee wages. For instance, Social Security taxes are 6.2% on wages up to an annual limit, whereas Medicare taxes are 1.45% on all wages. Employers match these contributions, resulting in total payroll tax rates of 15.3% for FICA taxes. Moreover, employers must handle Federal Unemployment Tax Act (FUTA) taxes, which impose a 6% tax on the first $7,000 of each employee’s wages. Timely deposits and accurate reporting are fundamental, as failure to comply can lead to penalties, including the Trust Fund Recovery Penalty for neglecting payroll tax responsibilities. Types of Payroll Taxes In terms of payroll taxes, you need to understand the key types that apply to your business. FICA taxes, consisting of Social Security and Medicare contributions, are shared equally between you and your employees. Furthermore, you’ll encounter Federal Unemployment Tax and varying state and local taxes, which can greatly affect your payroll calculations and obligations. FICA Tax Components FICA taxes are essential components of payroll taxes, as they directly fund crucial programs like Social Security and Medicare. The FICA tax meaning refers to the combination of a 12.4% Social Security tax and a 2.9% Medicare tax, split evenly with a payroll tax percentage of 7.65% each for both employers and employees. Whereas the Social Security tax is subject to a wage base limit, the Medicare tax applies to all wages, with no cap. Moreover, an Additional Medicare Tax of 0.9% kicks in for employees earning over $200,000, but employers don’t match this contribution. Federal Unemployment Tax Comprehending the Federal Unemployment Tax (FUTA) is crucial for employers, as it plays a significant role in funding unemployment benefits for workers who lose their jobs. The FUTA tax rate is 6% on the first $7,000 of each employee’s wages, and it’s solely an employer-paid tax, meaning employees don’t contribute. Nevertheless, you can receive a credit of up to 5.4% against your FUTA tax for state unemployment tax contributions, effectively lowering your FUTA rate to as low as 0.6%. It’s important to report FUTA taxes annually on Form 940, which must be filed by January 31st of the following year. State and Local Taxes Comprehending state and local payroll taxes is vital for any business owner, as these taxes can considerably affect overall payroll costs. State payroll taxes vary by location and may include income tax withholding and unemployment insurance taxes (SUTA). Moreover, some states require employers to contribute to programs like state disability insurance or paid family leave, adding to your responsibilities. Local payroll taxes can likewise apply in certain municipalities, often calculated as a percentage of employee wages, which increases the amounts withheld from paychecks. Staying informed about specific tax rates and regulations is important, as compliance helps you avoid penalties. Finally, timely payment of state and local payroll taxes may qualify you for federal tax credits, reducing your overall tax liabilities. Taxable Employees and Their Responsibilities Comprehending who qualifies as a taxable employee is vital for both you and your employer. You need to be aware of your tax withholding requirements, which include completing Form W-4 to guarantee the right federal income tax is deducted from your paycheck. Moreover, knowing your filing and reporting obligations helps avoid penalties and keeps your finances in order. Employee Classification Importance Proper employee classification is vital as it directly influences your tax obligations and compliance requirements. Taxable employees, unlike independent contractors, are subject to payroll taxes, including federal income tax withholding and FICA taxes. Misclassification can lead to penalties, so comprehending the responsibilities of taxable employees is critical. Aspect Taxable Employees Employee Deductions Applicable for payroll taxes Who Pays Payroll Taxes? Both employee and employer Payroll Taxes Paid by Employer 7.65% of each employee’s wages Tax Withholding Requirements In relation to tax withholding requirements for taxable employees, several key responsibilities fall on employers. You must withhold federal income tax from employee wages based on the information documented by Form W-4, which dictates the withholding amount. Moreover, all employees are subject to FICA taxes, which consist of a 6.2% Social Security tax and a 1.45% Medicare tax; you’ll match these contributions. For employees earning over $200,000, an extra 0.9% Medicare tax must be withheld, with no employer match required. Remember, you’re solely responsible for paying Federal Unemployment Tax (FUTA), which is 6% on the first $7,000 of wages, and this can’t be deducted from employee paychecks. Accurate classification of employees is essential for compliance. Filing and Reporting Obligations During managing payroll taxes, employers must stay vigilant about their filing and reporting obligations to guarantee compliance with federal regulations. You’re responsible for withholding federal income tax, Social Security, and Medicare taxes based on your employees’ Form W-4. Taxable employees will see FICA taxes deducted—6.2% for Social Security and 1.45% for Medicare—which you split equally. Moreover, the Federal Unemployment Tax (FUTA) is solely your responsibility, assessed at a 6% rate on the first $7,000 of each employee’s wages. You must file quarterly employment tax returns, like Form 941 or Form 944, reporting all withholdings. Comprehending payroll tax meaning helps you know how much does the government take out of your paycheck, and so avoiding penalties for inaccurate reporting. Calculating Payroll Taxes Calculating payroll taxes is a crucial task for any business owner, as it involves multiple components that affect both employee wages and the company’s financial responsibilities. You’ll need to understand the fit tax meaning, which encompasses various contributions including Social Security and Medicare. To figure payroll taxes accurately, consider using a payroll tax calculator that can simplify the process. Here’s a quick breakdown of the main payroll tax components: Tax Type Employee Contribution Employer Contribution Social Security (FICA) 6.2% up to wage base 6.2% up to wage base Medicare (FICA) 1.45% on all wages 1.45% on all wages Additional Medicare Tax 0.9% (over $200,000) N/A Federal Unemployment (FUTA) N/A 6% on first $7,000 Ensure timely withholding and accurate reporting to avoid penalties. Withholding Payroll Taxes Withholding payroll taxes is an essential responsibility for employers, as these withholdings directly impact both employees’ take-home pay and the company’s compliance with tax regulations. Employers must withhold federal income tax from employee wages based on the employee’s Form W-4, which indicates their filing status and allowances. Moreover, FICA taxes, which cover Social Security and Medicare, require a 7.65% withholding from employee wages, with employers matching that amount. If an employee earns over $200,000, an Additional Medicare Tax of 0.9% is withheld, with no employer match. It’s significant to recognize that Federal Unemployment Tax (FUTA) isn’t withheld but is solely paid by employers at a rate of 6% on the first $7,000 of wages. Finally, state and local payroll taxes may apply, necessitating further withholdings. Using an employer payroll tax calculator can help you navigate these intricacies effectively, distinguishing payroll tax vs income tax clearly. Reporting and Paying Payroll Taxes Accurate reporting and timely payment of payroll taxes are fundamental for every employer, as failure to comply can lead to penalties and interest charges. You must report wages and compensation using required tax returns, like Form 941 for quarterly reporting and Form 940 for annual FUTA tax reporting. In terms of how much payroll tax does an employer pay, keep in mind that FICA taxes total 15.3% of employee wages, split evenly between you and your employees at 7.65% each. Furthermore, federal payroll taxes must be deposited electronically via the Electronic Federal Tax Payment System (EFTPS), with your deposit frequency based on your tax liability. State unemployment taxes (SUTA) vary by state, so it’s important to stay informed about your state’s regulations. Finally, accurate recordkeeping is crucial; retain records of payroll tax payments and filings for four years to comply with IRS regulations. Consequences of Late or Unpaid Payroll Taxes When you delay or neglect payroll tax payments, the consequences can quickly escalate, affecting not just your business’s finances but furthermore your legal standing. The penalties imposed by the IRS start at 2% of the unpaid amount and can rise to 15% based on how long the payments are overdue. This increase in financial burden can markedly strain your small business, leading to cash flow issues and extra costs. In addition, if you willfully neglect these obligations, you may face civil or even criminal sanctions, which could result in jail time for those responsible. Furthermore, failing to pay payroll taxes might trigger a Trust Fund Recovery Penalty (TFRP), making responsible individuals personally liable for the unpaid amounts. Strategies to Avoid Payroll Tax Penalties Neglecting payroll tax obligations can lead to serious financial and legal consequences, but there are effective strategies to prevent such penalties. First, confirm correct employee classification to avoid costly misclassification issues. Timely withholding and payment of payroll taxes, including FICA and FUTA, is crucial—late payments incur fees. You might wonder, “How can I calculate payroll taxes?” Using payroll calculators or software can simplify this process, helping you accurately determine what’re payroll deductions and automate tax calculations. Staying informed about tax laws is vital; compliance failures can lead to significant penalties, including the Trust Fund Recovery Penalty (TFRP). Moreover, maintain careful records of employee wages, tax withholdings, and payments—retain documentation for at least four years. These strategies can help you stay compliant and avoid penalties, guaranteeing your business runs smoothly and efficiently. Frequently Asked Questions What Are Taxes Based on the Payroll of a Business Called? Taxes based on the payroll of a business are typically referred to as payroll taxes. These include contributions to Social Security and Medicare, which are shared equally between you and your employees. Furthermore, you’ll pay Federal Unemployment Tax (FUTA) solely as the employer. State unemployment taxes (SUTA) may likewise apply, varying by jurisdiction. Accurate calculation and remittance of these taxes are essential to guarantee compliance with federal and state regulations, avoiding potential penalties. What Are Business Payroll Taxes? Business payroll taxes include several components that impact your overall tax obligations. You need to account for federal taxes, such as Social Security and Medicare contributions, which together amount to 15.3% of wages. Furthermore, you’ll pay Federal Unemployment Tax (FUTA) on the first $7,000 of each employee’s wages. Don’t forget state and local taxes, which can vary widely, and make sure you accurately withhold and report these amounts to avoid penalties. How to Calculate Payroll Taxes for a Business? To calculate payroll taxes for your business, start by determining each employee’s gross taxable wages, adjusting for any deductions like retirement contributions. You’ll withhold 6.2% for Social Security and 1.45% for Medicare, adding an extra 0.9% for high earners over $200,000. Calculate the Federal Unemployment Tax (FUTA) at 6% on the first $7,000 of wages. Finally, check your state’s unemployment tax rates to guarantee compliance. How Does an LLC Pay Payroll Taxes? An LLC pays payroll taxes by first determining if it’s treated as a corporation or sole proprietorship. If classified as a corporation, you’ll withhold Social Security and Medicare taxes from employee wages at a combined rate of 15.3%. If treated as a sole proprietorship, you’re not paying yourself a salary; instead, you take draws. Moreover, you must withhold federal income tax and pay Federal Unemployment Tax on employee wages. Conclusion In conclusion, grasping payroll taxes is crucial for every business owner. FICA taxes, FUTA contributions, and potential state and local taxes demand accurate calculation and timely payment to avoid penalties. By staying informed about your responsibilities, ensuring proper withholding, and adhering to reporting requirements, you can maintain compliance and protect your business. Implementing strategies to manage these obligations effectively will help you navigate the intricacies of payroll taxes and contribute to your business’s overall success. Image via Google Gemini and ArtSmart This article, "What Are the Taxes Based on Business Payroll?" was first published on Small Business Trends View the full article

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Some advertisers say ad reviews are taking more than seven days — far beyond normal timelines. What’s happening. Matthew Skelton, a senior PPC specialist, has flagged a pattern many advertisers are now recognizing: Demand Gen campaigns stuck in “in review” status for days at a time. The delays are showing up across multiple accounts and industries, with no obvious policy violations or warnings to explain the holdup. Notably, the issue doesn’t appear to be affecting other campaign types. Search and Performance Max campaigns are still moving through review as expected, pointing to a problem specific to Demand Gen. Why we care. For advertisers using Demand Gen to test creatives and drive upper-funnel performance, speed is part of the strategy. Long review times slow down iteration, delay launches, and make it harder to respond to seasonal or time-sensitive opportunities. A week-long delay can throw off pacing and reduce the effectiveness of campaigns that depend on rapid optimization. The response. Ginny Marvin, Google Ads Liaison, has acknowledged the issue, confirming that some Demand Gen image ads are taking longer than expected to complete review. According to Marvin, Google’s teams are actively working on a fix, though no timeline has been shared. Bottom line. If your Demand Gen ads are stuck in review, it’s likely not just you — and for now, it’s a known issue on Google’s side rather than something advertisers can directly fix. First seen. This update was spotted by Matthew Skelton who shared his experience on LinkedIn. View the full article

In an era where consumer behavior shifts at lightning speed, Venmo is evolving from a simple peer-to-peer payment app to a comprehensive money movement platform aimed at the next generation of spenders. This transition is notably marked by the expansion of Venmo’s Stash rewards program and a new brand campaign, which could have significant implications for small businesses looking to tap into a younger clientele. At its core, Venmo is enhancing its offerings to encourage everyday spending and enhance customer loyalty. The Stash rewards program now allows users to earn cash back on purchases made with Venmo at a growing list of lifestyle brands. Small business owners might see this as an opportunity to engage with customers who are increasingly looking to get more value from their transactions. When combined with the Venmo Debit Mastercard, this feature ensures that the cash benefits reflect everyday spending patterns—from dinner with friends to shopping trips. “We believe every dollar spent should also bring a return, and our updated rewards program is designed to do just that,” said Alexis Sowa, General Manager of Venmo at PayPal. This statement underscores the platform’s commitment to maximizing value for both consumers and businesses—essentially making every transaction count. For small businesses, the growth in Venmo’s merchant network—now including major players like Sephora, Ulta, Taco Bell, and Pizza Hut—means that partnering with Venmo could be mutually beneficial. As Venmo integrates itself more deeply into the shopping landscape, small businesses that allow Venmo payments could attract a younger demographic eager to earn rewards while spending on their favorite brands. For instance, by accepting Venmo at checkout, businesses can capitalize on the buzz surrounding rewards and the growing trend of cash-back offers. Moreover, with up to 5% cash back available for selected merchants, small business owners could leverage this enticement in their marketing efforts. An appeal to cash-conscious consumers who prioritize rewards can lead to increased foot traffic and potentially higher sales volumes. However, as enticing as these developments may seem, small business owners should also be aware of the challenges involved with adopting new payment systems. Transitioning to a platform like Venmo requires technical integration, which could entail costs or complexity in the short term. Since not all merchants will be eligible for the rewards program, businesses must stay informed about which of their offerings will be included and how that could impact customer expectations. Additionally, businesses should be cautious about charging additional transaction fees, which could deter customers from using Venmo, especially as it gains popularity among younger consumers who are increasingly favoring seamless, cost-effective payment solutions. The new advertising campaign featuring actors Rachel Sennott and Jordan Firstman emphasizes genuine moments, underscoring how Venmo intertwines with everyday life. The campaign is designed to resonate particularly with Gen Z, illustrating that spending through Venmo can feel not only rewarding but also authentic. This has real implications for businesses looking to connect with this demographic. Marketing strategies could leverage the same vibe of authenticity to engage customers more effectively. With Venmo’s focus on facilitating seamless transactions and creating real value through rewards, small businesses that align with these shifts stand to benefit significantly. By considering the potential advantages of integrating Venmo into their payment processes and being mindful of the associated challenges, small business owners can better position themselves to attract a modern customer base eager for rewarding consumer experiences. For further details, consult the full press release here. Image via Google Gemini This article, "Venmo Boosts Everyday Spending with Expanded Cash Back Rewards Program" was first published on Small Business Trends View the full article

In an era where consumer behavior shifts at lightning speed, Venmo is evolving from a simple peer-to-peer payment app to a comprehensive money movement platform aimed at the next generation of spenders. This transition is notably marked by the expansion of Venmo’s Stash rewards program and a new brand campaign, which could have significant implications for small businesses looking to tap into a younger clientele. At its core, Venmo is enhancing its offerings to encourage everyday spending and enhance customer loyalty. The Stash rewards program now allows users to earn cash back on purchases made with Venmo at a growing list of lifestyle brands. Small business owners might see this as an opportunity to engage with customers who are increasingly looking to get more value from their transactions. When combined with the Venmo Debit Mastercard, this feature ensures that the cash benefits reflect everyday spending patterns—from dinner with friends to shopping trips. “We believe every dollar spent should also bring a return, and our updated rewards program is designed to do just that,” said Alexis Sowa, General Manager of Venmo at PayPal. This statement underscores the platform’s commitment to maximizing value for both consumers and businesses—essentially making every transaction count. For small businesses, the growth in Venmo’s merchant network—now including major players like Sephora, Ulta, Taco Bell, and Pizza Hut—means that partnering with Venmo could be mutually beneficial. As Venmo integrates itself more deeply into the shopping landscape, small businesses that allow Venmo payments could attract a younger demographic eager to earn rewards while spending on their favorite brands. For instance, by accepting Venmo at checkout, businesses can capitalize on the buzz surrounding rewards and the growing trend of cash-back offers. Moreover, with up to 5% cash back available for selected merchants, small business owners could leverage this enticement in their marketing efforts. An appeal to cash-conscious consumers who prioritize rewards can lead to increased foot traffic and potentially higher sales volumes. However, as enticing as these developments may seem, small business owners should also be aware of the challenges involved with adopting new payment systems. Transitioning to a platform like Venmo requires technical integration, which could entail costs or complexity in the short term. Since not all merchants will be eligible for the rewards program, businesses must stay informed about which of their offerings will be included and how that could impact customer expectations. Additionally, businesses should be cautious about charging additional transaction fees, which could deter customers from using Venmo, especially as it gains popularity among younger consumers who are increasingly favoring seamless, cost-effective payment solutions. The new advertising campaign featuring actors Rachel Sennott and Jordan Firstman emphasizes genuine moments, underscoring how Venmo intertwines with everyday life. The campaign is designed to resonate particularly with Gen Z, illustrating that spending through Venmo can feel not only rewarding but also authentic. This has real implications for businesses looking to connect with this demographic. Marketing strategies could leverage the same vibe of authenticity to engage customers more effectively. With Venmo’s focus on facilitating seamless transactions and creating real value through rewards, small businesses that align with these shifts stand to benefit significantly. By considering the potential advantages of integrating Venmo into their payment processes and being mindful of the associated challenges, small business owners can better position themselves to attract a modern customer base eager for rewarding consumer experiences. For further details, consult the full press release here. Image via Google Gemini This article, "Venmo Boosts Everyday Spending with Expanded Cash Back Rewards Program" was first published on Small Business Trends View the full article

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If you’ve had a Capital One savings account in recent years, the bank may soon send some money your way after a U.S. judge approved a $425 million settlement this week. Better yet? You don’t have to do anything to claim your stake in the class action lawsuit that was initially filed against the McLean, Virginia-based bank in 2024. To be eligible for settlement funds, you must have had a Capital One 360 Savings account at any time from mid-September 2019 through mid-June 2025. WHO IS ELIGIBLE FOR A PAYMENT The case stems from allegations that Capital One “acted deceptively regarding the marketing and payment of interest on its 360 Savings account product,” according to a settlement notification sent to customers. During the nearly six-year period in question, Capital One offered two very similarly-named savings accounts that offered very different interest rates—with the 360 Performance Savings account paying a higher rate than the 360 Savings account. That difference grew substantially as the Federal Reserve began hiking interest rates in 2022. By December 2023, 360 Performance Savings accountholders were paid an APR of 4 35% compared to only 0.30% for 360 Savings account holders, according to information from Wolf Popper, the law firm that represented the plaintiffs in the case. “Since Capital One did nothing to advise its legacy accountholders that they would have to switch to the new account to earn a competitive interest rate, 360 Savings accountholders across the country have lost out on interest payments Capital One should have paid them,” the firm said in a summary of the case on its website. The firm didn’t immediately respond to a request for comment about the settlement from Fast Company. HOW MUCH CUSTOMERS WILL RECEIVE But don’t count your dollars quite yet. The above dynamics also make the case a bit trickier for customers to know how much money you can expect to receive. Affected 360 Savings customers will receive an individualized payment that’s based on the amount of interest you would have earned if the account were receiving the same rate as the 360 Performance account. Payments will be issued to customers beginning around July 21. CASE RENEGOTIATED The settlement was dragged out a bit as it had to be renegotiated after a U.S. judge initially rejected the same amount—albeit with different terms—in November. Investors, too, seem to be renegotiating what they think shares of Capital One are worth lately. The stock has tumbled nearly 22% this year while the broader S&P 500 is up about 4% during the same period. View the full article

The job search is exhausting: an application, several rounds of interviews, skills assessments, and, increasingly, even a work trial. Work trials are when an interviewee is asked to complete job-related tasks over a short period of time—often a few days or up to a week—so an employer can evaluate how they perform in a real working environment before making a hiring decision. As recruiters and hiring managers sift through a flood of applications that can sound increasingly similar—especially in the age of AI—these trials have emerged as a way to evaluate candidates in real time. This shift raises important questions: Are work trials a better predictor of success than an interview? Do they risk exploiting candidates’ time and labor? Do both sides benefit? And are longer, more immersive hiring processes here to stay? When applications start to look the same “The job market in general is undergoing a larger upheaval—the largest upheaval in modern history—because of the advent of AI,” said Jennifer Dulski, CEO and founder of leadership training platform Rising Team. AI, she explained, has made it far easier to apply to roles at scale, flooding employers with applicants and complicating how hiring managers assess who is qualified—or even a real person versus a bot helping an applicant apply to jobs. Enter: work trials. They aren’t new, but a 2025 survey by the National Association of Colleges and Employers found that nearly two-thirds of employers now use skill-based hiring for entry-level roles. The shift reflects a broader move away from resume-based screening, and more towards real-world skill. “For hiring managers, the question is: ‘how do you even determine who’s real and who isn’t?’” Dulski asked. On top of that, does the applicant really have the skills to do the job? As a result, “Work trials have become one of the only real ways to tell what someone will be like in a work setting,” she said. Pros for the candidate According to Dulski, one of the clearest benefits of work trials is that they give candidates a real opportunity to show what they can do. “It gives them a chance to really show what they’re capable of,” she said. She also explained the experience can benefit candidates by offering a clearer view inside a company’s day-to-day environment. Depending on the scope of the trial, participants may interact with teammates, join Slack channels, or sit in meetings—giving them a better sense of whether the role and culture feel like a fit for them. Pros for the employer On the company side, Dulski said work trials are largely about reducing the risk of a bad hire. “It’s very expensive to make a bad hire,” she said, pointing to estimates from consulting firm GH Smart, which has suggested the cost of a C-level mis-hire can cost up to 15 times compensation when broader organizational impacts are included. She also noted that the Society of Human Resource Management has put the cost of a bad hire at roughly 50 to 200% of an employee’s salary. So even a weeklong or extended work trial can help employers make more informed decisions. The goal, she explained, is to avoid hiring based on too little data, and instead observe how someone actually performs before extending an offer. According to Lucas Botzen, an HR manager and CEO of payroll and HR platform Rivermate, work trials can be beneficial for both parties. “They provide an actual experience of what working together would really feel like for both the employee and the applicant,” he said. Cons for the employer For employers, they have “to create a project, have someone manage the project, to have someone there answering a lot of questions, to be doing all the back and forth,” Dulski said. That level of involvement can quickly add up, especially when multiple candidates are going through the process. “It’s almost like a full-time job,” managing them all. She also pointed to a practical constraint: the process is difficult for employers to automate. “It’s one of the things that can’t really be managed as effectively with AI… this probably needs a human to manage their work projects.” As a result, she said, companies that use work trials effectively tend to reserve them for later-stage candidates. To save time, “put people through a pretty rigorous vetting process before they get to this stage.” Cons for the candidate Work trials can also be difficult for candidates who are already employed. A week-long assignment often requires taking time off work, or a vacation from their current job. “If there is no pay associated with the assessment, this could cause problems related to fairness and ethics,” Botzen said. “The potential exists for candidates to view themselves as being taken advantage of, particularly if they are providing real value but receiving neither payment nor compensation, or if they are asked by several different organizations to perform a similar type of assessment.” At Botzen’s company, “We favor using short, structured assessments, or paid project-based assessments where the expectations are clear and reasonable in terms of respect for the applicant’s time,” he explained. “I don’t think you can ask someone to do a week of work and not pay them,” Dulski said. While not a full week-long work trial, one jobseeker told Fast Company she recently completed an extensive interview assignment that required roughly eight hours of work, followed by an additional hour presenting to a panel. The job seeker who asked to remain anonymous while navigating a tough job market, where online reputation matters, said the work trial wasn’t an easy feat. “The work wasn’t theoretical,” she said. “It included building workflows, organizing a complex travel itinerary, and thinking through operational scenarios including AI implementation. It felt very close to real work.” She said she ultimately agreed to the assignment because of the realities of today’s job market. “It doesn’t feel like you have much of a choice. It’s highly competitive.” she explained. She “was told I performed exceptionally well, only to be rejected the next day with no feedback,” she said. “Evaluation is fair. Unpaid, high-effort assignments without transparency or feedback are not.” Another anonymous jobseeker described a multi-day hiring assignment that ultimately left him frustrated by the process and expectations. He said he was asked to prepare a 40-minute presentation after a series of interviews, a task that required roughly three days of work. “I took three days to do this, and you know that was three days that I wasn’t working,” he said. After what he described as strong feedback, he was still rejected shortly after. “Your presentation was excellent,” he recalled being told—before receiving a rejection the following Monday. He said the process felt like a “bait and switch,” especially given the amount of unpaid time involved. “Three full days, no compensation,” he said. What makes work trials work For candidates, they tend to work best when expectations are clearly defined, they are compensated, scope is time-bound, and the exercise reflects real but reasonable job conditions rather than extended production-level work. For employers, effectiveness comes down to design and discipline: using trials at the right stage of the hiring process, ensuring consistent evaluation standards, and keeping the process efficient enough to manage without overwhelming internal teams. When those conditions are met, work trials function less like open-ended assignments and more like structured snapshots of how someone thinks, works—and if they’ll make a strong fit on a team. View the full article