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A reader writes: I am not sure how to handle this situation. It has made a couple of coworkers and me uncomfortable and honestly just doesn’t make sense. Situation: A female coworker was in the bathroom. She started her period that day but didn’t have any feminine hygiene products at work. She texted me, asking if I could bring her a pad or tampon. I grabbed a pad, walked to the staff bathroom, and handed her the pad under the stall wall. Our boss somehow heard what happened and got very upset. The boss told me that was incredibly unprofessional, she would NEVER give a coworker a feminine hygiene product, and even called a meeting with five other people to discuss me giving a pad to someone. She spent half an hour trying to convince the others that my action was unprofessional, and went so far as to start writing a new workplace policy. She insists that, if someone doesn’t bring a feminine hygiene product into the bathroom when they need it, it is their fault, they deserve to have the mess in their clothes, and they will have to go home to get cleaned up and changed. According to her, it is more professional for that person to leave work to change, than to ask a coworker for a pad or tampon. It is also more professional to ignore a request for a pad or tampon. I truly do not understand what the problem is. Why is it so bad to give someone a pad? Why is it better for someone to take unplanned time off work in the middle of the day, lose pay, cause us to be short-staffed, and increase the workload and stress of their coworkers? Wouldn’t it be more unprofessional to leave a coworker stranded in the bathroom (causing them stress and embarrassment from stains on their clothes and having to ask to leave work)? Does this fall under sex discrimination? Or is it just an incredibly out-of-touch boss? I don’t know how to handle this, especially if she does actually start a workplace policy regarding feminine hygiene products. You don’t understand what the problem is because the problem is no more and no less than your boss being out of her fricking mind. It is utterly normal and unremarkable to need a feminine hygiene product and ask a coworker for one. It is utterly normal and unremarkable to share them. Your boss’s reaction to this — that it is an outrage and she would never give someone a tampon — is outlandish and disconnected from every social and professional norm out there. Would she also not ask someone to hand her some toilet paper if her stall was out of it? And refuse to give some to someone else if asked? Your boss has some seriously deep-rooted and punitive issues around menstruation and women’s bodies, and probably around women in general. (You deserve to spend the day in bloody clothes?!) She also has no clue about how normal people behave. It’s unlikely there’s anything illegal here (other than that her lack of common sense should be criminal) but this is absurd and offensive. Is your boss the head of your entire company or does anyone have authority over her? If she’s not the CEO or owner, you should go over her head — to HR if you have it, or to her boss if you don’t — and ask them to shut this down decisively. If she is the owner, you should all just ignore her and, if confronted over your shocking tampon exchanges, tell her that people’s private bathroom behavior isn’t up for discussion. The post my boss says it’s unprofessional to ask a coworker for a tampon appeared first on Ask a Manager. View the full article

For the past six years, Josh D’Amaro has overseen experiences, such as theme parks and cruises, at the Walt Disney Company. Starting March 18, he’ll add the rest of the company to his responsibilities. Disney has tapped D’Amaro as its new chief executive officer, taking the reins from Bob Iger and becoming just the ninth person to run the century-old entertainment giant. D’Amaro won a highly competitive race for the job, fending off Disney’s entertainment co-chairman, Dana Walden. Walden will remain with the company in the newly created position of president and chief creative officer. In becoming CEO, D’Amaro also becomes the public face of Disney, a role that’s more than ceremonial. Since Walt Disney first created the company, the CEO has been a highly visible presence not only in Hollywood and on Wall Street, but in pop culture. Previous CEOs, including Iger and Michael Eisner, were nearly as famous as the stars in Disney’s films. Ready for his closeup? D’Amaro has been assuming an increasingly public presence in the past several years, with media appearances and high-profile events, such as overseeing the recent christening of the Disney Destiny cruise ship. He has also been closely involved in some of the company’s biggest projects, including the $60 billion expansion of the parks and experiences division and the recently announced forthcoming Abu Dhabi park. “About a year ago,” D’Amaro said during a conversation with Fast Company and other media in 2024, “I found myself in Bob’s office and we were talking about the last 100 years and everything that had happened in our products around the world. And we talked about the number of stories we hadn’t been able to tell yet and the number of acres we have available that we can exercise and the number of fans out there which would want to participate in that. Bob looked at me and said, ‘Go.’” A long history D’Amaro joined Disney in 1998, working at various leadership positions at Disneyland. He eventually worked his way to president of Walt Disney World and in 2020 was named chairman of Disney Experiences, where he oversees all 12 theme parks and the company’s 57 hotels, as well as the cruise lines, Disney Consumer Products and, perhaps critically, the company’s Imagineering unit. Among the theme park rides that have been built under his watch are Star Wars: Galaxy’s Edge, the Marvel-themed Avengers Campus and Mickey and Minnie’s Runaway Railway. He helped lead the company’s $1.5 billion investment in Epic Games last year and could make video games a bigger part of the company’s focus in the coming years. D’Amaro was also responsible for guiding Disney parks through the pandemic, a job that seemed almost impossible in 2020. When the decision was made to reopen the parks, he oversaw the changes that let the company regain a critical revenue source, but kept visitors safe. “We knew we would have to change, but the one thing we would not compromise on was our storytelling, making sure that any guest who walks through those gates feels the same Disney they’ve always felt,” says D’Amaro. To do that, Disney had to shake things up. Parades were out, since having people crowded along a parade route was a hazard. But character cavalcades—smaller processions that saw Disney characters walking, riding in vehicles, mini floats or even on horseback through the park—took their place at a frequency that was much greater than the old parade schedule. Other characters showed up in new locations. (Goofy, for example, was sometimes seen fishing off the wharf at California Adventures.) That time period also saw the launch of the company’s virtual queue system. The parks have since become an even bigger financial powerhouse for the company. In the most recent earnings, released Monday, Disney announced the experiences division crossed $10 billion in quarterly revenue for the first time. Theme parks in the U.S. alone brought in $6.91 billion in revenue, despite softness with international visitors. “Josh D’Amaro is an exceptional leader and the right person to become our next CEO,” Iger said in a statement Tuesday. “He has an instinctive appreciation of the Disney brand, and a deep understanding of what resonates with our audiences, paired with the rigor and attention to detail required to deliver some of our most ambitious projects.” Shares of the Walt Disney Company (NYSE: DIS) were down about. 1.61% in late-morning trading on Tuesday after the announcement. The stock is likewise down more than 8% year to date. When the boss won’t quit D’Amaro is the second person to succeed Iger as CEO. In 2020, Bob Chapek, who had been in charge of Disney Parks and Experiences, was named CEO, but the transition was anything but smooth. Wall Street was surprised that the company chose someone from the parks side and not from the company’s streaming unit. Chapek’s management style came under fire and caused some political tensions. In 2022, as the company’s share price began to fall, the board replaced him, bringing Iger back. James Gorman, chairman of the Disney board who led the search for the company’s new leader, said on CNBC Tuesday that the situation won’t repeat itself with D’Amaro’s selection. “We won’t have the drama we had last time. That I can assure you,” he said. D’Amaro, in a statement, underscored his good relationship with Iger, thanking him for his friendship and mentorship, while outlining his vision for Disney’s future. “There is no limit to what Disney can achieve,” he said, “and I am excited to work with our teams across the company and brilliant creative partners to honor Disney’s remarkable legacy while continuing to innovate, grow, and deliver exceptional value for our consumers and shareholders.” View the full article

French prosecutors raided the offices of social media platform X on Tuesday as part of a preliminary investigation into allegations including spreading child sexual abuse images and deepfakes. They have also summoned billionaire owner Elon Musk for questioning. X and Musk’s artificial intelligence company xAI also face intensifying scrutiny from Britain’s data privacy regulator, which opened formal investigations into how they handled personal data when they developed and deployed Musk’s artificial intelligence chatbot Grok. Grok, which was built by xAI and is available through X, sparked global outrage last month after it pumped out a torrent of sexualized nonconsensual deepfake images in response to requests from X users. The French investigation was opened in January last year by the prosecutors’ cybercrime unit, the Paris prosecutors’ office said in a statement. It’s looking into alleged “complicity” in possessing and spreading pornographic images of minors, sexually explicit deepfakes, denial of crimes against humanity and manipulation of an automated data processing system as part of an organized group, among other charges. Prosecutors asked Musk and former CEO Linda Yaccarino to attend “voluntary interviews” on April 20. Employees of X have also been summoned that same week to be heard as witnesses, the statement said. Yaccarino was CEO from May 2023 until July 2025. A spokesperson for X did not respond to multiple requests for comment. X’s lawyer in France, Kami Haeri, told The Associated Press: “We are not making any comment at this stage.” In a message posted on X, the Paris prosecutors’ office announced the ongoing searches at the company’s offices in France and said it was leaving the platform while calling on followers to join it on other social media. “At this stage, the conduct of the investigation is based on a constructive approach, with the aim of ultimately ensuring that the X platform complies with French law, as it operates on the national territory,” the prosecutors’ statement said. European Union police agency Europol “is supporting the French authorities in this,” Europol spokesperson Jan Op Gen Oorth told the AP, without elaborating. French authorities opened their investigation after reports from a French lawmaker alleging that biased algorithms on X likely distorted the functioning of an automated data processing system. It expanded after Grok generated posts that allegedly denied the Holocaust, a crime in France, and spread sexually explicit deepfakes, the statement said. Grok wrote in a widely shared post in French that gas chambers at the Auschwitz-Birkenau death camp were designed for “disinfection with Zyklon B against typhus” rather than for mass murder — language long associated with Holocaust denial. In later posts on X, the chatbot reversed itself and acknowledged that its earlier reply was wrong, saying it had been deleted and pointed to historical evidence that Zyklon B was used to kill more than 1 million people in Auschwitz gas chambers. The chatbot also appeared to praise Adolf Hitler last year, in comments that X took down after complaints. In Britain, the Information Commissioner’s Office said it’s looking into whether X and xAI followed the law when processing personal data and whether Grok had any measures in place to prevent its use to generate “harmful manipulated images.” “The reports about Grok raise deeply troubling questions about how people’s personal data has been used to generate intimate or sexualised images without their knowledge or consent, and whether the necessary safeguards were put in place to prevent this,” said William Malcolm, an executive director at the watchdog. He didn’t specify what the penalty would be if the probe found the companies didn’t comply with data protection laws. A separate investigation into Grok launched last month by the U.K. media regulator, Ofcom, is ongoing. Ofcom said Tuesday it’s still gathering evidence and warned the probe could take months. X has also been under pressure from the EU. The 27-nation bloc’s executive arm opened an investigation last month after Grok spewed nonconsensual sexualized deepfake images on the platform. Brussels has already hit X with a 120-million euro (then-$140 million) fine for shortcomings under the bloc’s sweeping digital regulations, including blue checkmarks that broke the rules on “deceptive design practices” that risked exposing users to scams and manipulation. On Monday, Musk ‘s space exploration and rocket business, SpaceX, announced that it acquired xAI in a deal that will also combine Grok, X and his satellite communication company Starlink. Associated Press writers Nicolas Vaux-Montagny, Mike Corder, Sylvia Hui and Kelvin Chan contributed to this report. —Sylvie Corbet, Associated Press View the full article

As small business owners juggle multiple responsibilities daily, staying efficient is paramount. A promising development from Google Chrome could make a significant impact by simplifying online tasks—an upgrade that could offer major time savings and enhance productivity. Recently, Google announced the integration of “Personal Intelligence” and “auto browse” features into Chrome, creating a browsing experience that’s not only smart but proactively tailored to users’ needs. Small business owners often face the burden of repetitive tasks, from scheduling appointments to managing logistics. The launch of Personal Intelligence aims to transform how they navigate the web by providing context-aware assistance. With this feature, Chrome will remember user interactions and preferences, making it easier to obtain useful, tailored answers without starting from scratch each time. Google emphasizes the control users have over this feature. “With Personal Intelligence, you’re always in control. You can opt-in and choose whether to connect your apps and disconnect them at any time,” a Google representative stated. This adaptability could be a game changer for businesses looking for efficiency without sacrificing privacy. Small business owners can select relevant apps that align with their workflows while maintaining the option to disconnect when needed. Auto browse takes this enhancement a step further, shifting from simple autofill functions to a more agent-like service that handles multi-step tasks. For example, small business owners can automate complex processes like vacation planning or even professional workflows. Rather than spending hours sorting through options for a business trip or event, the auto browse feature can pull together information on hotel and flight costs across multiple dates. This capability allows users to focus on strategy rather than logistics. This innovative service is available to AI Pro and Ultra subscribers in the U.S., prompting small business owners to consider their subscription options. Initial testers have documented a wide variety of use cases—from filling out tedious tax documents and managing subscriptions to checking bill payments and credential management. One user noted, “Auto browse has saved me countless hours on routine tasks, allowing me to focus more on my business.” Moreover, the advanced multimodal capabilities of Gemini 3 enable even more intricate tasks. A small business owner planning a themed event could leverage auto browse to identify unique decor items through images, adding necessary items directly to their online shopping cart—all while applying discount codes for savings. This could streamline event planning exponentially, freeing up hours that can be redirected toward other priorities. While these features present a wealth of opportunities, small business owners should also be aware of potential challenges. As with any new technology, the initial learning curve can be steep, particularly for those less tech-savvy. There may also be concerns related to data security and privacy, even with promises of user control. Ensuring that any feature, particularly one that automates tasks, complies with business operating standards is essential. As Chrome continues to evolve, the implications of Personal Intelligence and auto browse could inspire small business owners to rethink how they manage their operations. By streamlining everyday processes and minimizing the time spent on repetitive tasks, businesses can focus their energy on growth and customer engagement. With these updates, Google aims to bring a transformative experience to the web-browsing landscape. For further details on these new features, check out the official announcement here. Image via Google Gemini This article, "Chrome’s New Personal Intelligence Feature Offers Tailored Browsing Help" was first published on Small Business Trends View the full article

As small business owners juggle multiple responsibilities daily, staying efficient is paramount. A promising development from Google Chrome could make a significant impact by simplifying online tasks—an upgrade that could offer major time savings and enhance productivity. Recently, Google announced the integration of “Personal Intelligence” and “auto browse” features into Chrome, creating a browsing experience that’s not only smart but proactively tailored to users’ needs. Small business owners often face the burden of repetitive tasks, from scheduling appointments to managing logistics. The launch of Personal Intelligence aims to transform how they navigate the web by providing context-aware assistance. With this feature, Chrome will remember user interactions and preferences, making it easier to obtain useful, tailored answers without starting from scratch each time. Google emphasizes the control users have over this feature. “With Personal Intelligence, you’re always in control. You can opt-in and choose whether to connect your apps and disconnect them at any time,” a Google representative stated. This adaptability could be a game changer for businesses looking for efficiency without sacrificing privacy. Small business owners can select relevant apps that align with their workflows while maintaining the option to disconnect when needed. Auto browse takes this enhancement a step further, shifting from simple autofill functions to a more agent-like service that handles multi-step tasks. For example, small business owners can automate complex processes like vacation planning or even professional workflows. Rather than spending hours sorting through options for a business trip or event, the auto browse feature can pull together information on hotel and flight costs across multiple dates. This capability allows users to focus on strategy rather than logistics. This innovative service is available to AI Pro and Ultra subscribers in the U.S., prompting small business owners to consider their subscription options. Initial testers have documented a wide variety of use cases—from filling out tedious tax documents and managing subscriptions to checking bill payments and credential management. One user noted, “Auto browse has saved me countless hours on routine tasks, allowing me to focus more on my business.” Moreover, the advanced multimodal capabilities of Gemini 3 enable even more intricate tasks. A small business owner planning a themed event could leverage auto browse to identify unique decor items through images, adding necessary items directly to their online shopping cart—all while applying discount codes for savings. This could streamline event planning exponentially, freeing up hours that can be redirected toward other priorities. While these features present a wealth of opportunities, small business owners should also be aware of potential challenges. As with any new technology, the initial learning curve can be steep, particularly for those less tech-savvy. There may also be concerns related to data security and privacy, even with promises of user control. Ensuring that any feature, particularly one that automates tasks, complies with business operating standards is essential. As Chrome continues to evolve, the implications of Personal Intelligence and auto browse could inspire small business owners to rethink how they manage their operations. By streamlining everyday processes and minimizing the time spent on repetitive tasks, businesses can focus their energy on growth and customer engagement. With these updates, Google aims to bring a transformative experience to the web-browsing landscape. For further details on these new features, check out the official announcement here. Image via Google Gemini This article, "Chrome’s New Personal Intelligence Feature Offers Tailored Browsing Help" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The 65-inch TCL QM7K is currently selling for $797.99, down from $999.99, and price-trackers show this is the lowest it has dropped so far. The QM7K isn’t a stripped-down budget model—it’s a mini-LED TV with full-array local dimming, wide HDR format support, and brightness levels that push past 2,000 nits. In practice, that means HDR highlights pop, contrast stays controlled, and the screen remains usable even in rooms with a lot of daylight. It doesn’t reach the extreme peak brightness of TCL’s higher-end QM8, but for most living rooms, the difference is negligible. And if you’re also shopping for a solid gaming and streaming setup without dropping over a grand, the QM7K fits the bill. TCL 65-Inch QM7K (65QM7K) $797.97 at Amazon $999.99 Save $202.02 Get Deal Get Deal $797.97 at Amazon $999.99 Save $202.02 TCL has packed this one with gamer-friendly specs: a native 144Hz refresh rate, AMD FreeSync Premium Pro, and input lag under 5ms for 1080p at high frame rates. Even at 4K60, input lag stays under 14 milliseconds, keeping it comfortably below the one-frame delay PCMag uses as a benchmark for solid gaming performance in a TV. Connectivity is solid, too, with four HDMI ports in total, including two that support 144Hz signals and one with eARC for audio passthrough, plus USB, Ethernet, and optical audio. Google TV handles the smarts, with support for Apple AirPlay, Chromecast, hands-free Google Assistant, and all the big-name streaming apps. The included remote is backlit, easy to use, and comes with shortcut buttons for popular apps. And the interface is easy to navigate. That said, there are some trade-offs. Color tuning leans warm out of the box and may need adjustment, and the panel doesn’t support ATSC 3.0, so you’re missing out on the newer over-the-air broadcast standard. Also, like most LED TVs, you’ll lose some color saturation and contrast when watching from sharp side angles. But those compromises are minor for most people using it as a living room centerpiece or gaming display. PCMag gave the QM7K “excellent” rating, and our own writer, Daniel Oropeza named the 65-inch model one of the best budget QLED TVs to buy. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $229.99 (List Price $249.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.99 (List Price $349.00) Blink Mini 2 1080p Security Camera (White) — $23.99 (List Price $39.99) Ring Outdoor Cam Pro Plug-In With Outdoor Cam Plus Battery (White) — $189.99 (List Price $259.99) Deals are selected by our commerce team View the full article

Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones: What’s the agentic web? How can the agentic web be used? What are the pros and cons of the agentic web? It’s important to note that this article isn’t a mandate for AI skeptics to abandon the rational questions they have about the agentic web. Nor is it intended to place any judgment on how you, as a consumer or professional, engage with the agentic web. With thoughts and feelings so divided on the agentic web, this article aims to provide clear insight into how to think about it in earnest, without the branding or marketing fluff. Disclosure: I am a Microsoft employee and believe in the path Microsoft’s taking with the agentic web. However, this article will attempt to be as platform-agnostic as possible. What’s the agentic web? The agentic web refers to sophisticated tools, or agents, trained on our preferences that act with our consent to accomplish time-consuming tasks. In simple terms, when I use one-click checkout, I allow my saved payment information to be passed to the merchant’s accounts receivable systems. Neither the merchant nor I must write down all the details or be involved beyond consenting to send and receive payment. For fun, I put this question to four different AI models, and the responses are telling: Copilot: “The agentic web is an emerging layer of the internet where AI agents can reason and take actions on behalf of people or organizations, turning expressed intent into outcomes while preserving user choice, transparency, and control.” Gemini: “The agentic web is an evolution of the internet where autonomous AI agents – rather than just human users – interact with websites, APIs, and each other to perform complex tasks and make decisions on our behalf. “ Perplexity: “The agentic web is an emerging phase of the internet where autonomous AI agents act as the primary interface, navigating, interpreting, and taking actions across websites and services on behalf of users with minimal human involvement.” Claude: “The agentic web is an evolution of the internet where AI agents autonomously navigate, interact with, and complete tasks across websites and services on behalf of users.” I begin with how different models answer the question because it’s important to understand that each one is trained on different information, and outcomes will inevitably vary. It’s worth noting that with the same prompt, defining the agentic web in one sentence, three out of four models focus on diminishing the human role in navigating the web, while one makes a point to emphasize the significance of human involvement, preserving user choice, transparency, and control. Two out of four refer to the agentic web as a layer or phase rather than an outright evolution of the web. This is likely where the sentiment divide on the agentic web stems from. Some see it as a consent-driven layer designed to make life easier, while others see it as a behemoth that consumes content, critical thinking, and choice. It’s noteworthy that one model, Gemini, calls out APIs as a means of communication in the agentic web. APIs are essentially libraries of information that can be referenced, or called, based on the task you are attempting to accomplish. This matters because APIs will become increasingly relevant in the agentic web, as saved preferences must be organized in ways that are easily understood and acted upon. Defining the agentic web requires spending some time digging into two important protocols – ACP and UCP. Dig deeper: AI agents in SEO: What you need to know Agentic Commerce Protocol: Optimized for action inside conversational AI The Agentic Commerce Protocol, or ACP, is designed around a specific moment: when a user has already expressed intent and wants the AI to act. The core idea behind ACP is simple. If a user tells an AI assistant to buy something, the assistant should be able to do so safely, transparently, and without forcing the user to leave the conversation to complete the transaction. ACP enables this by standardizing how an AI agent can: Access merchant product data. Confirm availability and price. Initiate checkout using delegated, revocable payment authorization. The experience is intentionally streamlined. The user stays in the conversation. The AI handles the mechanics. The merchant still fulfills the order. This approach is tightly aligned with conversational AI platforms, particularly environments where users are already asking questions, refining preferences, and making decisions in real time. It prioritizes speed, clarity, and minimal friction. Universal Commerce Protocol: Built for discovery, comparison, and lifecycle commerce The Universal Commerce Protocol, or UCP, takes a broader view of agentic commerce. Rather than focusing solely on checkout, UCP is designed to support the entire shopping journey on the agentic web, from discovery through post-purchase interactions. It provides a common language that allows AI agents to interact with commerce systems across different platforms, surfaces, and payment providers. That includes: Product discovery and comparison. Cart creation and updates. Checkout and payment handling. Order tracking and support workflows. UCP is designed with scale and interoperability in mind. It assumes users will encounter agentic shopping experiences in many places, not just within a single assistant, and that merchants will want to participate without locking themselves into a single AI platform. It’s tempting to frame ACP and UCP as competing solutions. In practice, they address different moments of the same user journey. ACP is typically strongest when intent is explicit and the user wants something done now. UCP is generally strongest when intent is still forming and discovery, comparison, and context matter. So what’s the agentic web? Is it an army of autonomous bots acting on past preferences to shape future needs? Is it the web as we know it, with fewer steps driven by consent-based signals? Or is it something else entirely? The frustrating answer is that the agentic web is still being defined by human behavior, so there’s no clear answer yet. However, we have the power to determine what form the agentic web takes. To better understand how to participate, we now move to how the agentic web can be used, along with the pros and cons. Dig deeper: The Great Decoupling of search and the birth of the agentic web How can the agentic web be used? Working from the common theme across all definitions, autonomous action, we can move to applications. Elmer Boutin has written a thoughtful technical view on how schema will impact agentic web compatibility. Benjamin Wenner has explored how PPC management might evolve in a fully agentic web. Both are worth reading. Here, I want to focus on consumer-facing applications of the agentic web and how to think about them in relation to the tasks you already perform today. Here are five applications of the agentic web that are live today or in active development. 1. Intent-driven commerce A user states a goal, such as “Find me the best running shoes under $150,” and an agent handles discovery, comparison, and checkout without requiring the user to manually browse multiple sites. How it works Rather than returning a list of links, the agent interprets user intent, including budget, category, and preferences. It pulls structured product information from participating merchants, applies reasoning logic to compare options, and moves toward checkout only after explicit user confirmation. The agent operates on approved product data and defined rules, with clear handoffs that keep the user in control. Implications for consumers and professionals Reducing decision fatigue without removing choice is a clear benefit for consumers. For brands, this turns discovery into high-intent engagement rather than anonymous clicks with unclear attribution. Strategically, it shifts competition away from who shouts the loudest toward who provides the clearest and most trusted product signals to agents. These agents can act as trusted guides, offering consumers third-party verification that a merchant is as reliable as it claims to be. 2. Brand-owned AI assistants A brand deploys its own AI agent to answer questions, recommend products, and support customers using the brand’s data, tone, and business rules. How it works The agent uses first-party information, such as product catalogs, policies, and FAQs. Guardrails define what it can say or do, preventing inferences that could lead to hallucinations. Responses are generated by retrieving and reasoning over approved context within the prompt. Implications for consumers and professionals Customers get faster and more consistent responses. Brands retain voice, accountability, and ownership of the experience. Strategically, this allows companies to participate in the agentic web without ceding their identity to a platform or intermediary. It also enables participation in global commerce without relying on native speakers to verify language. 3. Autonomous task completion Users delegate outcomes rather than steps, such as “Prepare a weekly performance summary” or “Reorder inventory when stock is low.” How it works The agent breaks the goal into subtasks, determines which systems or tools are needed, and executes actions sequentially. It pauses when permissions or human approvals are required. These can be provided in bulk upfront or step by step. How this works ultimately depends on how the agent is built. Implications for consumers and marketers We’re used to treating AI like interns, relying on micromanaged task lists and detailed prompts. As agents become more sophisticated, it becomes possible to treat them more like senior employees, oriented around outcomes and process improvement. That makes it reasonable to ask an agent to identify action items in email or send templates in your voice when active engagement isn’t required. Human choice comes down to how much you delegate to agents versus how much you ask them to assist. Dig deeper: The future of search visibility: What 6 SEO leaders predict for 2026 Get the newsletter search marketers rely on. See terms. 4. Agent-to-agent coordination and negotiation Agents communicate with other agents on behalf of people or organizations, such as a buyer agent comparing offers with multiple seller agents. How it works Agents exchange structured information, including pricing, availability, and constraints. They apply predefined rules, such as budgets or policies, and surface recommended outcomes for human approval. Implications for consumers and marketers Consumers may see faster and more transparent comparisons without needing to manually negotiate or cross-check options. For professionals, this introduces new efficiencies in areas like procurement, media buying, or logistics, where structured negotiation can occur at scale while humans retain oversight. 5. Continuous optimization over time Agents don’t just act once. They improve as they observe outcomes. How it works After each action, the agent evaluates what happened, such as engagement, conversion, or satisfaction. It updates its internal weighting and applies those learnings to future decisions. Why people should care Consumers experience increasingly relevant interactions over time without repeatedly restating preferences. Professionals gain systems that improve continuously, shifting optimization from one-off efforts to long-term, adaptive performance. What are the pros and cons of the agentic web? Life is a series of choices, and leaning into or away from the agentic web comes with clear pros and cons. Pros of leaning into the agentic web The strongest argument for leaning into the agentic web is behavioral. People have already been trained to prioritize convenience over process. Saved payment methods, password managers, autofill, and one-click checkout normalized the idea that software can complete tasks on your behalf once trust is established. Agentic experiences follow the same trajectory. Rather than requiring users to manually navigate systems, they interpret intent and reduce the number of steps needed to reach an outcome. Cons of leaning into the agentic web Many brands will need to rethink how their content, data, and experiences are structured so they can be interpreted by automated systems and humans. What works for visual scanning or brand storytelling doesn’t always map cleanly to machine-readable signals. There’s also a legitimate risk of overoptimization. Designing primarily for AI ingestion can unintentionally degrade human usability or accessibility if not handled carefully. Dig deeper: The enterprise blueprint for winning visibility in AI search Pros of leaning away from the agentic web Choosing to lean away from the agentic web can offer clarity of stance. There’s a visible segment of users skeptical of AI-mediated experiences, whether due to privacy concerns, automation fatigue, or a loss of human control. Aligning with that perspective can strengthen trust with audiences who value deliberate, hands-on interaction. Cons of leaning away from the agentic web If agentic interfaces become a primary way people discover information, compare options, or complete tasks, opting out entirely may limit visibility or participation. The longer an organization waits to adapt, the more expensive and disruptive that transition can become. What’s notable across the ecosystem is that agentic systems are increasingly designed to sit on top of existing infrastructure rather than replace it outright. Avoiding engagement with these patterns may not be sustainable over time. If interaction norms shift and systems aren’t prepared, the combination of technical debt and lost opportunity may be harder to overcome later. Where the agentic web stands today The agentic web is still taking form, shaped largely by how people choose to use it. Some organizations are already applying agentic systems to reduce friction and improve outcomes. Others are waiting for stronger trust signals and clearer consent models. Either approach is valid. What matters is understanding how agentic systems work, where they add value, and how emerging protocols are shaping participation. That understanding is the foundation for deciding when, where, and how to engage with the agentic web. View the full article

Peer gave sex offender Jeffrey Epstein access to UK government decision-making while serving in cabinet View the full article

US retail giant joins club dominated by tech groupsView the full article

On New Year’s Eve, Lee Zeldin did something out of character for an Environmental Protection Agency leader who has been hacking away at regulations intended to protect Americans’ air and water. He announced new restrictions on five chemicals commonly used in building materials, plastic products and adhesives, and he cheered it as a “MAHA win.” It was one of many signs of a fragile collaboration that’s been building between a Republican administration that’s traditionally supported big business and a Make America Healthy Again movement that argues corporate environmental harms are putting people’s health in danger. The unlikely pairing grew out of the coalition’s success influencing public health policy with the help of its biggest champion, Robert F. Kennedy Jr. As health secretary, he has pared back vaccine recommendations and shifted the government’s position on topics like seed oils, fluoride and Tylenol. Building on that momentum, the movement now sees a glimmer of hope in the EPA’s promise to release a “MAHA agenda” in the coming months. At stake is the strength of President Donald The President’s coalition as November’s midterm elections threaten his party’s control of Congress. After a politically diverse group of MAHA devotees came together to help The President return to the White House a little more than one year ago, disappointing them could mean losing the support of a vocal voting bloc. Activists like Courtney Swan, who focuses on nutritional issues and has spoken with EPA officials in recent months, are watching closely. “This is becoming an issue that if the EPA does not start getting their stuff together, then they could lose the midterms over this,” she said. Christopher Bosso, a professor at Northeastern University who researches environmental policy, said Zeldin didn’t seem to take MAHA seriously at first, “but now he has to, because they’ve been really calling for his scalp.” MAHA wins a seat at the table Last year, prominent activist Kelly Ryerson was so frustrated with the EPA over its weakening of protections against harmful chemicals that she and other MAHA supporters drew up a petition to get Zeldin fired. The final straw, Ryerson said, was the EPA’s approval of two new pesticides for use on food. Ryerson, whose social media account “Glyphosate Girl” focuses on nontoxic food systems, said the pesticides contained “forever chemicals,” which resist breakdown, making them hazardous to people. The EPA has disputed that characterization. But Ryerson’s relationship with the EPA changed at a MAHA Christmas party in Washington in December. She talked to Zeldin there and felt that he listened to her perspective. Then he invited her and a handful of other activists to sit down with him at the EPA headquarters. That meeting lasted an hour, and it led to more conversations with Zeldin’s deputies. “The level of engagement with people concerned with their health is absolutely revolutionary,” Ryerson said in an interview. She said the agency’s upcoming plan “will say whether or not they take it seriously,” but she praised MAHA’s access as “unprecedented.” Rashmi Joglekar, associate director of science, policy and engagement at the University of California San Francisco’s Program on Reproductive Health and the Environment, said it’s not typical for an activist group to meet with the EPA administrator. She said MAHA’s ability to make inroads so quickly shows how “powerful” the coalition has become. The movement’s influence is not just at the EPA. MAHA has steered federal and state lawmakers away from enacting liability shields that protect pesticide manufacturers from expensive lawsuits. In Congress, after MAHA activists lobbied against such protections in a funding bill, they were removed. A similar measure stalled in Tennessee’s legislature. Zeldin joined a call in December with the advocacy group MAHA Action, where he invited activists to participate in developing the EPA’s MAHA agenda. Since then, EPA staffers have regularly appeared on the weekly calls and promoted what they say are open-door policies. Last month, Ryerson’s petition to get Zeldin fired was updated to note that several signers had met with him and are in a “collaborative effort to advance the MAHA agenda.” Zeldin’s office declined to make him available for an interview on his work with MAHA activists, but EPA Press Secretary Brigit Hirsch said the forthcoming agenda will “directly respond to priorities we’ve heard from MAHA advocates and communities.” The American Chemistry Council said “smart, pro-growth policies can protect both the environment and human health as well as grow the U.S. economy.” EPA’s alliance with industry raises questions Despite the ongoing conversations, the Republican emphasis on deregulation still puts MAHA and the EPA on a potential collision course. Lori Ann Burd, the environmental health program director at The Center for Biological Diversity, said the administration has a particularly strong alliance with industry interests. As an example, she pointed to the EPA’s proposal to allow the broad use of the weed killer Dicamba on soybeans and cotton. A month before the announcement, the EPA hired a lobbyist for the soybean association, Kyle Kunkler, to serve in a senior position overseeing pesticides. Hirsch denied that Kunkler had anything to do with the decision and said EPA’s pesticide decisions are “driven by statutory standards and scientific evidence.” Environmentalists said the hiring of ex-industry leaders is a theme of this administration. Nancy Beck and Lynn Dekleva, for example, are former higher-ups at the American Chemistry Council, an industry association. They now work in leadership in the Office of Chemical Safety and Pollution Prevention, which oversees pesticide and toxic chemical regulation. Hirsch said the agency consults with ethics officials to prevent conflicts of interest and ensures that appointees are qualified and focused on the science, “unlike previous administrations that too often deferred to activist groups instead of objective evidence.” Alexandra Muñoz, a molecular toxicologist who works with MAHA activists on some issues and was in the hourlong meeting with Zeldin, said she could sense industry’s influence in the room. “They were very polite in the meeting. In terms of the tone, there was a lot of receptivity,” she said. “However, in terms of what was said, it felt like we were interacting with a lot of industry talking points.” Activists await the EPA’s MAHA agenda Hirsch said the MAHA agenda will address issues like lead pipes, forever chemicals, plastic pollution, food quality and Superfund cleanups. Ryerson said she wants to get the chemical atrazine out of drinking water and stop the pre-harvest desiccation of food, in which farmers apply pesticides to crops immediately before they are harvested. She also wants to see cancer warnings on the ingredient glyphosate, which some studies associate with cancer even as the EPA said it is not likely to be carcinogenic to humans when used as directed. While she’s optimistic that the political payoffs will be big enough for Zeldin to act, she said some of the moves he’s already promoting as “MAHA wins” are no such thing. For example, in his New Year’s Eve announcement on a group of chemicals called phthalates, he said the agency intends to regulate some of them for environmental and workplace risks, but didn’t address the thousands of consumer products that contain the ingredients. Swan said time will tell if the agency is being performative. “The EPA is giving very mixed signals right now,” she said. —Sejal Govindarao, Ali Swenson and Michael Phillis, Associated Press View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. For a lot of people, the appeal of a streaming stick is simple: You have an older TV that still works, but the software is dated or missing entirely. The Roku Streaming Stick HD (2025) fits that exact situation, and right now it’s selling for $15.99 on Amazon. Marked down from $29.99, it’s just a buck over its all-time low (according to price-trackers), and that makes it a tempting plug-and-play upgrade if you're tired of fiddling with HDMI cables or watching Netflix on a laptop screen. PCMag gave this streaming hub an “excellent” rating, largely because it sticks to the basics and executes them well. Roku Streaming Stick (2025) $15.99 at Amazon $29.99 Save $14.00 Get Deal Get Deal $15.99 at Amazon $29.99 Save $14.00 It runs Roku OS, a refreshingly simple interface compared to the ad-packed chaos of some other platforms. It’s compatible with most major streaming services and even supports Apple AirPlay, meaning you can cast content straight from your iPhone or Mac without any workarounds. That said, there’s no HDR or 4K support here, but that won't matter much on most 1080p TVs anyway. Power draw is only about 2.2 watts, which means it can likely run off your TV’s USB port with no separate power adapter. That makes cable clutter easier to manage, especially behind smaller sets. You get the standard Roku Voice Remote with shortcut buttons, volume control, and a built-in mic for voice search. That voice search is fine for pulling up shows, but it won’t let you dim your lights or ask the weather—it’s not Alexa or Google Assistant. This deal makes sense for a second TV, a bedroom setup, or for someone who just wants to stream The Bear without upgrading their entire setup. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $229.99 (List Price $249.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.99 (List Price $349.00) Blink Mini 2 1080p Security Camera (White) — $23.99 (List Price $39.99) Ring Outdoor Cam Pro Plug-In With Outdoor Cam Plus Battery (White) — $189.99 (List Price $259.99) Deals are selected by our commerce team View the full article

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal. View the full article

Cybersecurity researchers have discovered roughly 1,000 unprotected gateways to OpenClaw, an open-source and proactive AI agent that can be controlled through text conversations with apps like WhatsApp or Telegram. The gateways were found on the open internet, allowing anyone to access users’ personal information. One white hat hacker also reportedly gamed OpenClaw’s skills system, which lets users add plugins for tasks like web automation or system control, to reach the top of the rankings and be downloaded by users around the world. The skill itself was innocuous, but it exploited a security vulnerability that someone more nefarious could have used to cause serious harm. Access to those gateways would allow hackers to reach the same files and content OpenClaw can access, meaning full read and write control over a user’s computer and any connected accounts, including email addresses and phone numbers. A number of incidents exploiting those vulnerabilities have already been reported. OpenClaw, originally called Clawdbot, was released in November 2025 by Peter Steinberger, an Austrian-born, London-based developer best known for creating a tool that lets apps display and edit PDFs natively. The launch followed a wave of advances in AI’s ability to interact with files that began in late 2025. Late last year, many people began experimenting with Anthropic’s Claude Code, an agentic AI that links to a computer’s file system through the terminal or command line and responds to conversational prompts to build large projects independently, with some oversight. The tool excited many users but also discouraged others who were uncomfortable working in a non-graphical interface. In response, Anthropic set Claude Code to work autonomously on a sibling product, Claude Work, which layers a more user-friendly interface on top. While it has gained some traction, it is a third-party product built by a developer outside Anthropic that has captured the most attention. Steinberger’s OpenClaw mimics the best features of Claude Code, but with more functionality and the ability to proactively work on tasks without being prompted. That proactivity is a key differentiator between the tool, which was forced to rename itself Moltbot and then OpenClaw last week after a request from Anthropic, and other AI systems. Its potential has energized the tech sector, driven a spike in Mac Mini sales as a popular way to host the agent, and come to dominate certain corners of X and Reddit. The problem is that the very thing that makes OpenClaw so appealing, the ability to oversee an eager AI assistant without specialist coding knowledge and with an easy setup, is also what makes it so concerning. “I love it, yet [I’m] instantly filled with fear,” says Jake Moore, a cybersecurity expert at Eset. Moore says users are so excited by the idea of OpenClaw as a personal assistant that they are granting it unrestricted access to their digital lives, sometimes while hosting their instances on incorrectly configured virtual private servers. That leaves them vulnerable to hacking. “Opening private messages and emails to any new technology comes with a risk and when we don’t fully understand those risks, we could be walking into a new era of putting efficiency before security and privacy,” Moore warns. The same access that makes OpenClaw powerful is also what makes it dangerous if it is compromised. “If one of the devices Clawdbot is running on is compromised, an attacker would then gain access to everything including full history and highly sensitive information,” he says. Steinberger did not respond to multiple interview requests, but he has published extensive security documentation for Moltbot online, even if many users may not incorporate it into their setups. That concerns cybersecurity experts. “Developments like Clawdbot are so seductive but a gift to the bad guys,” says Alan Woodward, a professor of cybersecurity at the University of Surrey in the U.K. “With great power comes great responsibility and machines are not responsible,” he says. “Ultimately the user is.” The way OpenClaw operates, running without oversight and acting as an always-on assistant, may cause users to forget that responsibility until it is too late. Some have already demonstrated that Moltbot can be vulnerable to prompt injection attacks, in which harmful instructions are embedded in websites or emails in the hope that AI agents will absorb and follow them. “I wonder who these users think will be blamed when agentic AI empties their account or posts hateful thoughts,” Woodward says. View the full article

Peer has been the subject of revelations that he passed on confidential government information to Jeffrey EpsteinView the full article

When the Nintendo Switch 2 came out, I was a bit skeptical that such a thin and light device could handle AAA, blockbuster games. But when I actually got it in my hands and reviewed it, I was impressed to see that it was capable of running demanding games like Cyberpunk 2077 just as well as my Steam Deck could. Since then, it's continued to prove itself by capably running other beefy games like Star Wars Outlaws and, more recently, Final Fantasy VIII Remake. The catch? All these games were all a few years old, and with the exception of Star Wars Outlaws, they all had versions for last-generation systems. As we started moving into 2026, I was still left wondering how well the Switch 2 will be able to keep up with brand new AAA titles as they come out. Based on some hands-on time I've had with two upcoming technical showpieces, the answer is "very well." Playing Pragmata on the Nintendo Switch 2Last week, I attended a preview event hosted by Nintendo where I got to play the Switch 2 editions for Super Mario Bros. Wonder and Animal Crossing: New Horizons, as well as the brand new game, Mario Tennis Fever. All of these looked great, but they didn't really push any kind of graphical boundaries. My real interest was in the two third-party titles at the event, both of which were being shown off by Capcom. The first was Pragmata, an upcoming sci-fi shooter that, most importantly for our purposes, uses the notoriously performance-hungry RE Engine. When it works, this engine is great for fidelity in particular lighting, but optimizing for the thing has been a nightmare on even powerful systems, as evidenced by frame rate-wrecking bugs continually popping up in games like Monster Hunter Wilds. While that's an open-world game, meaning it has to render a lot at once, Pragamata itself is no slouch, and I figured it would make a perfect test case for whether the Switch 2 can handle not just older AAA releases, but new ones, too. The verdict? If you had told me this thing were running on a PS5, I'd believe you. I played the game in both handheld and docked mode, and on the TV, it was easy to forget everything but the gameplay and just sink right into the experience. Textures were smooth, the resolution seemed to be at least a solid 1080p, if not higher, and I would say the frame rate was actually above 30 fps. I don't have any specific numbers—I wasn't able to test these settings at the event, and Capcom couldn't tell me any details—but my thought is that even if the graphics had compromises to run on the Switch 2, they weren't noticeable and didn't hamper my experience. Hardware snobs who absolutely need a 4K resolution and at least 60 fps might want to stick to PC, but results like this aren't too far behind what the other home consoles can do with the newest games and are a noticeable improvement on how the original Switch handled AAA games. There, blockbuster games were often either pixelated and slow, or ran on the cloud and required an internet connection. Compromises like these were understandable there, but it sometimes meant you were focusing so much on the game's technical issues that it was difficult to get immersed in the gameplay, assuming developers even bothered to port a game to Switch in the first place. None of these were problems when I was playing Pragmata on the Nintendo Switch 2. Controls were snappy, environments were easy to parse, and most impressively, the hair was on point! OK, that might sound a bit odd, but hear me out: It's actually super impressive. Naturalistic long hair has been a nightmare for video games to render until very recently, which is why if you've ever played a video game with a customizable character, the hair options often cap out at medium length, or are very stylized. Pragmata, meanwhile, makes a point of having a companion character at your side at all times who has messy, frizzy, unkempt hair almost down to her waist. And each individual strand of that hair has physics on it, so it moves realistically rather than as one big blob. That takes a lot of processing power to simulate, and is clearly meant to be a bit of a technical brag for Capcom. But while the devs' work optimizing the game to handle this hair is definitely to be commended, it's also reassuring that the Nintendo Switch 2 didn't buckle at all while doing this. In fact, it seemed like it still had horsepower to spare, based on how consistent the gameplay was. I encountered no frame rate dips, which was a lifesaver in pitched battles. Credit: Michelle Ehrhardt The only noticeable quality loss was when I played in handheld mode, which seemed to reduce the resolution to about 720p. Here, the game looked a bit pixelated, but given that the PS5 and Xbox don't even have an option to go portable, it's a compromise I'm willing to accept. In a fair, TV-to-TV comparison, I'm happy to report that Pragmata on the Switch 2 is a more than acceptable way to experience the game, even right down to that folicular fidelity. Playing Resident Evil Requiem on the Nintendo Switch 2Pragmata is a pretty game, no doubt, but the real technical showpiece at the preview event was Resident Evil Requiem. Also using the RE Engine, if Pragmata is a strong indicator for how the Switch 2 simulates physics, then Resident Evil does the same for lighting. Credit: Michelle Ehrhardt Again, performance is smooth, but I'd say the resolution here is more definitively closer to 1080p while the frame rate seems a little lower than Pragmata's. Still, character models are detailed, and animations play out without any weird jitters. Resident Evil has made a name for itself on both of these fronts with its recent titles, so it's great to see these qualities preserved. Based on my experience with Pragmata, though, I expected this. What I didn't expect was just how realistic the lighting would be. Like the hair in Pragmata, realistic lighting is a bit of a performance challenge for games, especially now that many games are using ray tracing for their lighting, which means that lighting is calculated in real time using realistic pathing for each ray of light, rather than being "baked" into scenes ahead of time. This makes it easier for lighting to change on the fly and fall where a player might naturally expect it to, something that's important for Resident Evil, since the title uses it for gameplay. But it also puts a lot of strain on the system. I was a bit worried going into this demo, because while I knew the Switch 2 was supposed to be able to handle ray tracing, I wasn't ready to believe it until I saw it, especially when it was being used for more than set dressing. In the demo I played, there's a monster that can't follow you into the light, and poor lighting might make it unclear where safe zones were. But like with Pragmata, my technical skepticism quickly drained away, and I instead just sat and quietly played, immersed in the game like I would be on any other console. Here's the biggest bit of technical praise I can offer the Switch 2: Even in just a half hour of playing, Resident Evil Requiem on the Switch 2 still managed to scare the crap out of me. I left the event unsure of walking out into the dark night outside. If that doesn't tell you how bought in I was in just playing the game, instead of nitpicking pixelated character models or a wonky frame rate, I don't know what will. What this means for Nintendo Switch 2 ownersI may not have been allowed to capture detailed performance data at this event, but I left pretty optimistic about the Switch 2's ability to handle AAA games. For years now, gamers have come to accept that multiplatform AAA titles will come out on Xbox and PlayStation, but will usually either skip Nintendo or come out for it years down the line. That's because the Wii was much less powerful than the Xbox 360 and PS3, the Wii U was less powerful than the Xbox One and PS4, and the Switch was less powerful than the PS5 and Xbox Series consoles. After the GameCube, Nintendo has always been at least a generation behind when it comes to performance. Now, it can finally stand toe-to-toe with its competitors again, just like when you had Nintendo's purple lunchbox in your living room. It may not be at the zenith of performance, but it's more than acceptable. I don't know how long this status quo will last—the next console generation is rumored to be facing delays right now. But for now, Nintendo owners can finally play the newest blockbuster games day-and-date with their Sony and Microsoft-owning friends, without needing to own a second system. That's great for developers and gamers, and should put anyone who just dropped $450 on Nintendo's latest at ease. You can finally pay attention to new AAA games as they come out again, and plus, you still have that handheld mode party trick. View the full article

In 2026, audiences across the United States will experience some of the most iconic sporting events in the world—from Super Bowl LX and NBA All-Star weekend to the Milan Cortina Winter Olympic Games and the FIFA World Cup. For Comcast NBCUniversal, it marks one of the most significant years in our sports history, which will unite millions of fans. But sports are more than entertainment—they’re a force for connection, growth, and transformation. These events offer a rare moment to unite people and leave a lasting impact well beyond the games themselves. EXPAND ACCESS TO YOUTH SPORTS Early access to sports can shape a child’s future. According to the Aspen Institute’s Project Play, it’s linked to better health, stronger academics, and lifelong habits of teamwork and resilience. Yet far too many communities remain on the sidelines. Today, families spend on average nearly $900 per child per season, putting participation out of reach for too many. Across the sports ecosystem, organizations are responding with targeted, community-based solutions. DICK’s Sporting Goods has committed more than $100 million since 2014 through its Sports Matter Program to help schools and local leagues cover essentials like equipment, registration fees, and facility access—support that has helped keep millions of kids across all 50 states participating in youth sports. Nike’s Community Impact Fund takes a similar, grassroots approach, empowering employee-led committees to award local grants to nonprofits and schools expanding neighborhood-based play, particularly for young people with limited access to safe, high-quality sports opportunities. These efforts reinforce a simple truth: Access works best when it is local, affordable, and sustained. At NBCUniversal, we too believe that sports can uplift local communities. Ahead of the FIFA World Cup, Telemundo is supporting neighborhood-based soccer festivals and Unity Cup celebrations in Los Angeles, San Francisco, and Miami—working with trusted local partners to connect young people not only to play, but to mentorship, cultural pride, and a sense of belonging. Together, these initiatives demonstrate that expanding access is a critical first step. Once young people can engage in sports, they also need meaningful guidance and support. EMPOWER THROUGH MENTORSHIP Coaching is not just about teaching athletic skills and game strategy. Coaches often serve as role models and mentors for young athletes. The Aspen Institute’s Coaching Social and Emotional Skills in Youth Sports report highlights how intentional coaching provides a powerful venue for young people to develop social and emotional competencies, from teamwork and self‑regulation to empathy and decision‑making. One example of how companies are investing in coaching is Under Armour’s UA Next program, which serves as the company’s national grassroots platform for middle‑ and high‑school athletes. UA Next operates across major U.S. cities through partnerships with regional coaching networks and locally-hosted camp events, connecting young athletes with high‑level instruction and structured skill building environments. The U.S. Soccer Foundation’s Yes, Coach! initiative aims to train 100,000 coach-mentors by 2030 who will impact 3 million youth. Comcast NBCUniversal and Telemundo will support this effort through a new bilingual platform and public service announcement campaign created by apprentices at Wide Angle Youth Media, and airing across our networks ahead of the tournament. Additionally, ahead of the Super Bowl, NBC station KNTV is supporting a Laureus Sport for Good USA and Positive Coaching Alliance (PCA) community event, where NFL players and PCA coaches will lead on‑field training and mentorship for San Francisco youth. These initiatives help provide more children with the chance to be supported by a trusted adult on and off the field. In addition to the positive role mentorship and coaching play in young athletes, sports can be a powerful catalyst for giving young people the opportunity to shape and share the stories that bring these moments to life for fans at home. ELEVATE VOICES THROUGH SPORTS STORYTELLING Every major sports moment creates a story. These moments also have a profound impact on those who get to tell them and whose voices are amplified along the way. A powerful illustration of sports-driven storytelling comes from Visa’s Player of the Match program, which leveraged the FIFA Women’s World Cup global stage to spotlight top women athletes and entrepreneurs. Across all 64 matches, Visa committed $500,000 in grants to women-owned businesses from the home countries of each match’s standout player—connecting on-field excellence with real-world entrepreneurial achievements, and broadening visibility on the world stage. Extending the impact of storytelling beyond the field, NBCUniversal partners with nonprofit creative agencies such as RE:IMAGINE, Venice Arts, Kids in the Spotlight, Reel Works, Wide Angle Youth Media, Youth Beat, and Ghetto Film School to provide production opportunities for emerging young storytellers. This year, in collaboration with the NBA, select apprentices will produce content around NBA All-Star Weekend that will run across Comcast NBCUniversal and NBA platforms. The goal isn’t just to capture memorable moments; it’s to help young creatives build confidence, broaden networks, and gain hands-on experience that extend far beyond any single event. From access to mentorship, and the opportunities around sports storytelling, a clear throughline emerges: Sports have the power to uplift and unite communities, provide an infrastructure for youth to feel supported, and create pathways for young people to thrive. WHY IT MATTERS This work is personal. As a former high school athlete and a parent, I’ve seen how sports can build confidence, empathy, and a sense of purpose, especially when young people feel encouraged and included. In a year defined by unprecedented moments in sports, we have an opportunity to meet the moment with intention. By using the shared attention of these global events to expand participation and invest in the next generation of athletes and fans, we can create impact that endures long after the final whistle. Because when we change the game, we change lives. Hilary Smith is EVP of corporate social responsibility at NBCUniversal. View the full article

So-called rare earth elements aren’t actually rare. It’s just difficult to refine them into the purified forms that are needed for making things like electronics or clean energy tech. The standard processes are also toxic, which is one reason that the world has outsourced production to China. Supra, a startup that spun out of the University of Texas at Austin, is taking a different approach that’s clean, low-cost, and makes it possible to capture some of the billions of dollars’ worth of critical minerals that are trapped in waste in the U.S. Dr. Sessler The company’s technology uses supramolecular receptors, “a string of molecules built to grab specific molecules like a baseball glove,” says CEO Katie Durham. Jonathan Sessler, a chemistry professor at UT Austin, first designed receptors like these to target cancer cells. Then he realized that they could also be designed to target critical minerals. “My original analogy was we were going to be making a chemical sponge,” Sessler says. “It would go in and capture these elements and we would pick it up and wring it out.” In the final design, the nanometer-sized receptors are embedded into a polymer filled with tiny pores that increase the surface area for capturing metal ions. The material is 3D-printed into reusable cartridges. At a mine or industrial site, tailings or wastewater can flow through a series of the cartridges, each targeting a specific element. The receptors bind minerals in alcohol and release them when they’re rinsed with water, using little energy and avoiding the use of toxic chemicals. The process, which the company says is 100 times more selective and faster than current rare earth refining, can also be used on electronic waste. In lab tests on cobalt, the technology was able to capture 100% of the element, isolating it completely from other elements like lithium in a solution. The tech can be customized for any element. As it comes to market, the startup is focused first on scandium and gallium, two valuable rare earth elements that currently are imported from China. “The U.S. is 100% import-dependent on them, and we really did not see a lot of other startups trying to address that,” says Durham. By collecting the trace amounts of scandium in industrial waste in the U.S., the company hopes it can change how the element is sourced. The value varies wildly depending on purity—scandium, for example, can sell for $300 per kilogram at 99.9% purity, but $3,200 per kilogram at 99.99% purity. The purest form, at 99.9999%, sells for $500,000 per kilogram. (The startup is still optimizing its process, but is aiming for the highest purity.) The company plans to launch its first pilots with partners later this year. Supra is one of a handful of startups working on ways to make rare earth production feasible in the U.S. Others include Phoenix Tailings, which works both with mined material and waste; and Cyclic Materials, which extracts and refines rare earths from end-of-life products. Because of the demand for an American supply chain, Supra plans to focus first in the U.S. But the company eventually wants to make their products available globally—including in China, to help with the pollution challenge there. “The world has gotten lazy and let China pay the environmental cost,” says Sessler. View the full article

We may earn a commission from links on this page. When Nintendo's Virtual Boy launched in 1995, I thought it was the coolest thing in the world. 3D games with a giant, personal screen? Portable 32-bit power in the same year that the original PlayStation came out in the U.S.? "Who cares if you need to prop the thing up on a stand and stare through an obnoxious red filter to use it," I thought, "that's awesome." Fast forward to 2026, and I was pretty glad I never got one. The console has become famous over the years as one of Nintendo's most notorious flops, with poor sales, an extremely limited library, and reports of severe discomfort from players who did actually get one. Nintendo's bringing it back anyway. Last September, the company announced that it was creating a Virtual Boy accessory for the Nintendo Switch and Switch 2, which you can use to play Virtual Boy games in full 3D through a wonky headset-on-a-stand, just like Virtual Boy creator Gunpei Yokoi intended. And now that I've actually been able to go hands-on with it at a preview event, I'm starting to think that maybe my elementary-school self was right, actually. Turns out the Virtual Boy was actually ahead of its timeBefore I tried the Virtual Boy Switch accessory, I had never actually played a real Virtual Boy. I had seen footage of games, which looked like a nightmare to play in YouTube videos, but actual hardware was too rare to get my hands on. Now, though, the Switch accessory has allowed me to actually play Virtual Boy games for myself, instead of just watching other people playing them. And they're a lot harder to scoff at when you go hands-on. The first thing I noticed is that the 3D effect on this thing is incredible. It's the most convincing 3D I've ever experienced on a Nintendo system, and that includes the 3DS. Characters pop from the background, and stages in games are laid out to use the depth to actually help with gameplay. Take Red Alarm, for example. The wireframe graphics look like a mess to navigate in flat videos, with your ship constantly blending into the background. But seeing the game in actual stereoscopic 3D suddenly makes everything click. It's still not the most complicated game, but for 1995, having a portable-ish (the Virtual Boy is massive) space shooter with a fully explorable 3D environment seemed like witchcraft. Now that I've tried it, I can say that it works, and I can really appreciate how the developers used stereoscopic 3D to make the simple graphics the console was capable of rendering actually work for a playable 3D space. It all felt so ambitious, and I feel so vindicated in my childhood hype to know the effect wasn't just marketing. Granted, the 32-bit power here is still a bit misleading. The original Virtual Boy put out a resolution of 384 x 224 per eye and a max frame rate of 50 fps, so it was less like a portable PS1 and more like a souped-up Game Boy. Don't expect to play anything on the level of Final Fantasy VII or Tony Hawk's Pro Skater here. Still, Red Alarm is a type of game that, in 1995, I would have been shocked to find on anything other than Sony's machine. Does that mean any of these games are going to make your game of the year list for 2026? Well, probably not. But they're decidedly not bad, and they're a novel piece of gaming history that are definitely worth trying, especially if you've been mocking them all these years like I used to. Despite the low resolution, they look crisp on the Nintendo Switch's screen, and they play way better than I thought they would. They also clearly innovated on design tropes that Nintendo would later use in games like Super Mario 3D Land, where the 3DS' (worse, to be honest) 3D effect was also used for gameplay. I can still see why the system flopped, but I feel confident now saying that it was indeed ahead of its time, and I probably would have been happy with it in the '90s if I listened to my gut and got this thing all those years ago. Granted, I wouldn't have been spending my own money back then. The new Virtual Boy accessory is authentic to a fault Credit: Michelle Ehrhardt "But Michelle," I can sense you typing. "You didn't actually play a Virtual Boy! You played a Nintendo Switch 2 emulating a Virtual Boy!" That's true, but I feel confident saying that the experience I got is probably pretty identical to the one I would have had 31 years ago on the real thing. And that's because Nintendo has really gone all-in on accuracy with its Virtual Boy accessory. That's probably the correct choice—again, the games are mostly interesting for their place in gaming history rather than in their own right—but there are some caveats to be aware of. The big one: You might have to rearrange your table or desk to actually use the Virtual Boy Switch accessory. The plastic version of the accessory looks just like the real thing, but that means its stand also isn't adjustable. So if your table isn't already at the right height for you to fit your eyes into the viewfinder when you plonk your Virtual Boy replica down on it, you'll need to either take it somewhere else, or stack it on some books or something. Nintendo had adjustable height tables at the event where I tried it, which means the company is aware of the problem. Credit: Michelle Ehrhardt The other issue is that you supposedly need the accessory to play these games. Technically, there's no reason these games shouldn't be able to be played in 2D in TV mode, but Nintendo told me at the event that isn't possible. According to the company, to boot up Virtual Boy on your Switch or Switch 2, you'll have to take your system out of its dock and place it into the Virtual Boy accessory. I do wonder if some clever fans might be able to get around this and play in handheld mode without the system resting in the Virtual Boy accessory, with each per-eye image just showing in 2D side-by-side. But that's just speculation, and even if it weren't, some of these games need the 3D effect to really work, which is probably why Nintendo's being so strict about how you can use the accessory. Personally, I don't mind this. I'm playing these games to get an idea of what Virtual Boy was like without having to get a real Virtual Boy, so making the experience as one-to-one as possible is perfect for me. But I understand how it can introduce accessibility issues for others, which might be why Nintendo has allowed just a few new options to make playing Virtual Boy in 2026 a little easier. Credit: Michelle Ehrhardt Because the plastic version of the Virtual Boy accessory is $100, Nintendo is also selling a cardboard version for $25. It's not a fully accurate recreation like the more expensive model, but it is still decorated enough to be cute in its own right. More importantly, aside from being cheaper, you can also use it without a stand—it actually doesn't even come with one. That means that you can just physically hold it up to your face and control it with Joy-Con controllers connected to either side of the device. I can imagine that might get uncomfortable after a while, but it is how Nintendo's LABO VR worked, and it should be a decent workaround if you can't rearrange your space for the plastic model. It is also a bit more portable. The second is aimed at helping reduce the strain of those red graphics. While the games impressed me more than I thought they would, I'll admit that the Virtual Boy's red filter still got to me after even just a few minutes of play. That's why players will eventually be able to choose from alternate color options for their games, including a yellow filter, a green filter, and probably the best one, a black-and-white filter. The feature's set to come out "Later this year," and I assume it'll be a godsend for anyone who actually wants to finish a Virtual Boy game rather than just play it for novelty. If you have the plastic model of the Virtual Boy accessory, you'll need to remove the physical red filter for the screen, but that'll only take a few seconds. New Virtual Boy games are coming in 2026Probably the coolest part of this release is that, alongside letting you play Virtual Boy games originally released in North America, the new Virtual Boy accessory will also be able to play formerly Japanese-only Virtual Boy releases. In addition to Red Alarm and Virtual Boy Wario Land, for instance, I also got to play Lovecraft-inspired first person horror game Innsmouth no Yakata at the preview event I attended. That adds some serious novelty, and is a pretty smart choice overall, since the Virtual Boy originally only had 14 games in North America. But cooler than that, Nintendo is also adding unreleased games to the Virtual Boy catalogue for Switch and Switch 2. These include a cancelled F-Zero game called Zero Racers, which makes the accessory pretty much a mandatory buy for Captain Falcon fans. How to get the Virtual Boy accessory for the Switch and Switch 2 Credit: Michelle Ehrhardt I went into trying the Switch's Virtual Boy accessory expecting to make fun of it, and walked away impressed and with a greater appreciation of gaming history. After decades of making fun of the Virtual Boy, I now have to admit I kind of like it. That's easily worth the price of entry to me, and I'd say it's well worth buying if you can swing it—at the very least, it'll make a nice desk toy. Unfortunately, there's one last caveat here. Both the plastic and cardboard Virtual Boy accessories for Switch and Switch 2 are limited to Nintendo Switch Online subscribers. That's not a huge deal, since you'll also need a Switch Online subscription to play these games. But for now, even if you are a subscriber, both models of the accessory seem to be sold out. Hopefully, Nintendo will add more stock over time, so I can convert more people to my new "the Virtual Boy is good, actually" movement. View the full article

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing. Brand mentions, earned media, and the wider PR ecosystem are now shaping how both search engines and large language models understand brands. That shift has serious implications for how SEO professionals should think about visibility, authority, and revenue. At the same time, informational search traffic is shrinking. Fewer people are clicking through long blog posts written to target top-of-funnel keywords. The commercial value in search is consolidating around high-intent queries and the pages that serve them: product pages, category pages, and service pages. Digital PR sits right at the intersection of these changes. What follows are seven practical, experience-led secrets that explain how digital PR actually works when it’s done well, and why it’s becoming one of the most important tools in SEOs’ toolkit. Secret 1: Digital PR can be a direct sales activation channel Digital PR is usually described as a link tactic, a brand play or, more recently, as a way to influence generative search and AI outputs. All of that’s true. What’s often overlooked is that digital PR can also drive revenue directly. When a brand appears in a relevant media publication, it’s effectively placing itself in front of buyers while they are already consuming related information. This is not passive awareness. It’s targeted exposure during a moment of consideration. Platforms like Google are exceptionally good at understanding user intent, interests and recency. Anyone who has looked at their Discover feed after researching a product category has seen this in action. Digital PR taps into the same behavioral reality. You are not broadcasting randomly. You are appearing where buyers already are. Two things tend to happen when this is executed well. If your site already ranks for a range of relevant queries, your brand gains additional recognition in nontransactional contexts. Readers see your name attached to a credible story or insight. That familiarity matters. More importantly, that exposure drives brand search and direct clicks. Some readers click straight through from the article. Others search for your brand shortly after. In both cases, they enter your marketing funnel with a level of trust that generic search traffic rarely has. This effect is driven by basic behavioral principles such as recency and familiarity. While it’s difficult to attribute cleanly in analytics, the commercial impact is very real. We see this most clearly in direct-to-consumer, finance, and health markets, where purchase cycles are active and intent is high. Digital PR is not just about supporting sales. In the right conditions, it’s part of the sales engine. Dig deeper: Discoverability in 2026: How digital PR and social search work together Secret 2: The mere exposure effect is one of digital PR’s biggest advantages One of the most consistent patterns in successful digital PR campaigns is repetition. When a brand appears again and again in relevant media coverage, tied to the same themes, categories, or areas of expertise, it builds familiarity. That familiarity turns into trust, and trust turns into preference. This is known as the mere exposure effect, and it’s fundamental to how brands grow. In practice, this often happens through syndicated coverage. A strong story picked up by regional or vertical publications can lead to dozens of mentions across different outlets. Historically, many SEOs undervalued this type of coverage because the links were not always unique or powerful on their own. That misses the point. What this repetition creates is a dense web of co-occurrences. Your brand name repeatedly appears alongside specific topics, products, or problems. This influences how people perceive you, but it also influences how machines understand you. For search engines and large language models alike, frequency and consistency of association matter. An always-on digital PR approach, rather than sporadic big hits, is one of the fastest ways to increase both human and algorithmic familiarity with a brand. Secret 3: Big campaigns come with big risk, so diversification matters Large, creative digital PR campaigns are attractive. They are impressive, they generate internal excitement, and they often win industry praise. The problem is that they also concentrate risk. A single large campaign can succeed spectacularly, or it can fail quietly. From an SEO perspective, many widely celebrated campaigns underperform because they do not generate the links or mentions that actually move rankings. This happens for a simple reason. What marketers like is not always what journalists need. Journalists are under pressure to publish quickly, attract attention, and stay relevant to their audience. If a campaign is clever but difficult to translate into a story, it will struggle. If all your budget’s tied up in one idea, you have no fallback. A diversified digital PR strategy spreads investment across multiple smaller campaigns, reactive opportunities, and steady background activity. This increases the likelihood of consistent coverage and reduces dependence on any single idea working perfectly. In digital PR, reliability often beats brilliance. Dig deeper: How to build search visibility before demand exists Get the newsletter search marketers rely on. See terms. Secret 4: The journalist’s the customer One of the most common mistakes in digital PR is forgetting who the gatekeeper is. From a brand’s perspective, the goal might be links, mentions, or authority. From a journalist’s perspective, the goal is to write a story that interests readers and performs well. These goals overlap, but they are not the same. The journalist decides whether your pitch lives or dies. In that sense, they are the customer. Effective digital PR starts by understanding what makes a journalist’s job easier. That means providing clear angles, credible data, timely insights, and fast responses. Think about relevance before thinking about links. When you help journalists do their job well, they reward you with exposure. That exposure carries weight in search engines and in the training data that informs AI systems. The exchange is simple: value for value. Treat journalists as partners, not as distribution channels. Secret 5: Product and category page links are where SEO value is created Not all links are equal. From an SEO standpoint, links to product, category, and core service pages are often far more valuable than links to blog content. Unfortunately, they are also the hardest links to acquire through traditional outreach. This is where digital PR excels. Because PR coverage is contextual and editorial, it allows links to be placed naturally within discussions of products, services, or markets. When done correctly, this directs authority to the pages that actually generate revenue. As informational content becomes less central to organic traffic growth, this matters even more. Ranking improvements on high-intent pages can have a disproportionate commercial impact. A relatively small number of high-quality, relevant links can outperform a much larger volume of generic links pointed at top-of-funnel content. Digital PR should be planned with these target pages in mind from the outset. Dig deeper: How to make ecommerce product pages work in an AI-first world Secret 6: Entity lifting is now a core outcome of digital PR Search engines have long made it clear that context matters. The text surrounding a link, and the way a brand is described, help define what that brand represents. This has become even more important with the rise of large language models. These systems process information in chunks, extracting meaning from surrounding text rather than relying solely on links. When your brand is mentioned repeatedly in connection with specific topics, products, or expertise, it strengthens your position as an entity in that space. This is what’s often referred to as entity lifting. The effect goes beyond individual pages. Brands see ranking improvements for terms and categories that were not directly targeted, simply because their overall authority has increased. At the same time, AI systems are more likely to reference and summarize brands that are consistently described as relevant sources. Digital PR is one of the most scalable ways to build this kind of contextual understanding around a brand. Secret 7: Authority comes from relevant sources and relevant sections Former Google engineer Jun Wu discusses this in his book “The Beauty of Mathematics in Computer Science,” explaining that authority emerges from being recognized as a source within specific informational hubs. In practical terms, this means that where you are mentioned matters as much as how big the site is. A link or mention from a highly relevant section of a large publication can be more valuable than a generic mention on the homepage. For example, a targeted subfolder on a major media site can carry strong authority, even if the domain as a whole covers many subjects. Effective digital PR focuses on two things: Publications that are closely aligned with your industry and sections. Subfolders that are tightly connected to the topic you want to be known for. This is how authority is built in a way that search engines and AI systems both recognize. Dig deeper: The new SEO imperative: Building your brand Where digital PR now fits in SEO Digital PR is no longer a supporting act to SEO. It’s becoming central to how brands are discovered, understood, and trusted. As informational traffic declines and high-intent competition intensifies, the brands that win will be those that combine relevance, repetition, and authority across earned media. Digital PR, done properly, delivers all three. View the full article

Don’t tune into the Super Bowl hoping for a break from the tumultuous politics gripping the U.S. The NFL is facing pressure ahead of Sunday’s game between the Seattle Seahawks and the New England Patriots to take a more explicit stance against the The President administration’s aggressive immigration enforcement. More than 184,000 people have signed a petition calling on the league to denounce the potential presence of Immigration and Customs Enforcement at the Super Bowl, which is being held at Levi’s Stadium in the San Francisco Bay Area. The liberal group MoveOn plans to deliver the petition to the NFL’s New York City headquarters on Tuesday. Meanwhile, anticipation is building around how Bad Bunny, the halftime show’s Spanish-speaking headliner, will address the moment. He has criticized President Donald The President on everything from his hurricane response in his native Puerto Rico to his treatment of immigrants. On Sunday night, he blasted ICE while accepting an award at the Grammys. His latest tour skipped the continental U.S. because of fears that his fans could be targeted by immigration agents. The President has said he doesn’t plan to attend this year’s game, unlike last year, and he has derided Bad Bunny as a “terrible choice.” A Republican senator is calling it “the woke bowl.” And a prominent conservative group plans to hold an alternative show that it hopes will steal attention from the main event. The Super Bowl is one of the few remaining cultural touchstones viewed by millions of people in real time and the halftime show is no stranger to controversy, perhaps most notably Janet Jackson’s 2004 performance in which her breast was briefly exposed. But there are few parallels to this year’s game, which has the potential to become an unusual mix of sports, entertainment, politics and protest. And it will unfold at a tinderbox moment for the U.S., just two weeks after Alex Pretti’s killing by federal agents in Minneapolis reignited a national debate over the The President administration’s hard-line law enforcement tactics. “The Super Bowl is supposed to be an escape, right? We’re supposed to go there to not have to talk about the serious things of this country,” said Tiki Barber, a former player for the New York Giants who played in the Super Bowl in 2001 and has since attended several as a commentator. “I hope it doesn’t devolve, because if it does, then I think we’re really losing touch with what’s important in our society.” Bad Bunny has leaned into the controversy The 31-year-old Bad Bunny, born in Puerto Rico as Benito Antonio Martínez Ocasio, has elevated Latino music into the mainstream and gained global fame with songs almost entirely in Spanish — something that irks many of his conservative detractors. He has leaned into the controversy, referring to the halftime show when he hosted “Saturday Night Live” in October by joking “everybody is happy about it — even Fox News.” He segued into a few sentences in Spanish, expressing Latino pride in the achievement, and finished by saying in English, “If you didn’t understand what I just said, you have four months to learn!” Those who follow him closely doubt that he’ll back down now. “He has made it very clear what he stands for,” said Vanessa Díaz, a professor at Loyola Marymount University and co-author of “P FKN R: How Bad Bunny Became the Global Voice of Puerto Rican Resistance.” “So I can’t imagine that this would all go away with the Super Bowl.” The halftime show is a collaboration between the NFL, Roc Nation and Apple Music. Roc Nation curates the performers and Apple Music distributes the performance while the NFL ultimately controls the stage, broadcast and branding. The NFL, which is working to expand its appeal across the world, including into Latin America, said it never considered removing Bad Bunny from the halftime show even after criticism from The President and some of his supporters. NFL Commissioner Roger Goodell on Monday described the singer as “one of the great artists in the world,” as well as someone who understands the power of the Super Bowl performance “to unite people and to be able to bring people together.” “I think artists in the past have done that. I think Bad Bunny understands that. And I think you’ll have a great performance,” Goodell told reporters during his annual Super Bowl press conference. About half of Americans approved of Bad Bunny as the halftime performer, according to an October poll from Quinnipiac University. But there were substantial gaps with about three-quarters of Democrats backing the pick compared to just 16% of Republicans. About 60% of Black and Hispanic adults approved of the selection compared to 41% of whites. Republicans are eager to maintain Latino support in their bid to keep control of Congress. But as the Super Bowl draws near, many in the GOP have kept up their Bad Bunny critiques. Sen. Tommy Tuberville of Alabama, the former head football coach at Auburn University who is now running for governor, derided the “Woke Bowl” on Newsmax last week and said he’ll watch an alternative event hosted by Turning Point USA. The group founded by the late conservative activist Charlie Kirk said Monday that Kid Rock, a vocal The President supporter, would be among the performers at its event. DHS won’t say whether immigration agents will be at Super Bowl In recent days, Department of Homeland Security official Jeff Brannigan hosted a series of private calls with local officials and the NFL in which he indicated that ICE does not plan to conduct any law enforcement actions the week of the Super Bowl or at the game, according to two NFL officials with direct knowledge of the conversations. ICE is not expected to be among more than a dozen DHS-related agencies providing security at the game, the officials said, speaking on the condition of anonymity to discuss private conversations. While that is the plan, some worry that The President and his MAGA allies who lead DHS can change their minds ahead of Sunday’s game given their recent statements. DHS official Corey Lewandowski, a key adviser to DHS Secretary Kristi Noem, said in October that ICE agents would be conducting immigration enforcement at the game. “There is nowhere that you can provide safe haven to people who are in the country illegally, not the Super Bowl, not anywhere else,” he said at the time. Asked to clarify ICE’s role this week, DHS spokeswoman Tricia McLaughlin refused to say whether federal immigration agents will be present for the Super Bowl. “Those who are here legally and not breaking other laws have nothing to fear,” she said. “We will not disclose future operations or discuss personnel. Super Bowl security will entail a whole-of-government response conducted in line with the U.S. Constitution.” The progressive group MoveOn will host a Tuesday rally outside the NFL headquarters in New York to present a petition telling the league, “No ICE at the Super Bowl.” “This year’s Super Bowl should be remembered for big plays and Bad Bunny, not masked and armed ICE agents running around the stadium inflicting chaos, violence, and trauma on fans and stadium workers,” MoveOn spokesperson Britt Jacovich said. “The NFL can’t stay on the sidelines, the league has a responsibility to act like adults, protect Super Bowl fans and stadium workers, and keep ICE out of the game.” In an interview, San Francisco mayor Daniel Lurie was optimistic that the event would be a success even in a politically tense climate. “We are going to keep everybody safe — our residents, our visitors,” he said. “Obviously with everything going on, we’re staying on top of it, monitoring everything. But I expect everything to be safe and fun.” —Steven Sloan and Steve Peoples, Associated Press View the full article

Move brings an end to internal battle over who will replace longtime bossView the full article

Tech billionaire and platform’s former chief Linda Yaccarino summoned for ‘voluntary interviews’ in April View the full article

If you’re shopping at Home Depot in Milwaukee, you can take advantage of several promo codes that can greatly improve your savings. From discounts on kitchen appliances to exclusive offers for Pro Xtra members, there’s a variety of options available. You can even score a $5 coupon for your next purchase over $50. To maximize your budget, it’s crucial to combine these offers effectively. Let’s explore the specific codes that can help you save more on your next visit. Key Takeaways New email subscribers can use a $5 off coupon for in-store purchases over $50, valid until September 1, 2026. Seasonal promotions offer additional discounts on Milwaukee tools, potentially saving 5% to 15% on select items. Pro Xtra members enjoy exclusive 5-15% discounts on over 4,000 Milwaukee products, with personalized deals applied at checkout. Daily deals and flash sales can provide up to 60% off select items, with significant savings during events like Black Friday. Combine multiple offers, such as mobile coupons and rewards points, for enhanced savings on Milwaukee purchases at Home Depot. Up to 35% Off Home Depot Promo Code & Coupons If you’re looking to save money on your next purchase at Home Depot, you can take advantage of promo codes and coupons that offer up to 35% off on a variety of items, including kitchen appliances and energy tools. These discounts are available until January 1, 2026, allowing you ample time to plan your shopping. Make sure to check for home decor coupons, as they often include substantial savings on a range of products. Additionally, you can find specific Home Depot promo code Milwaukee, which may qualify Milwaukee tools for extra discounts, especially during seasonal promotions like Black Friday. Signing up for Home Depot’s email newsletters grants you access to exclusive offers, including savings on Milwaukee products. If you join the Pro Xtra program, you can enjoy discounts of 5-15% on bulk purchases and gain access to specialized promotional codes that improve your savings further. Get $5 Off Your Next Purchase Milwaukee shoppers can take advantage of a fantastic opportunity to save even more at Home Depot with a $5 off coupon on your next in-store purchase of $50 or more. To receive this discount, simply sign up for Home Depot’s email newsletter. New subscribers can benefit from this verified offer, which remains valid until September 1, 2026. By joining the newsletter, you’ll additionally gain access to periodic promotional codes and exclusive offers customized to your home improvement projects. This $5 off coupon can be combined with other promotions, allowing you to maximize your savings on tools, equipment, and materials. When you’re ready to redeem the coupon, just present it at checkout or apply it during online purchases, following the specified terms and conditions. Don’t miss out on this opportunity to improve your shopping experience and save money on your next visit to Home Depot. Save Up to $1,700 on Samsung Appliances + 2-Year Warranty Home Depot is offering remarkable savings of up to $1,700 on a wide selection of Samsung appliances, making it an ideal time for you to upgrade your kitchen or laundry room. Each purchase in addition includes a complimentary 2-year warranty, ensuring you have added peace of mind. With a variety of appliances available, you can find options that suit your specific needs. Appliance Type Potential Savings Warranty Offered Refrigerators Up to $1,200 2 Years Washers & Dryers Up to $1,500 2 Years Ranges & Ovens Up to $1,700 2 Years This promotion is set to expire on December 2, 2025, so it’s advisable to act quickly to take advantage of these discounts. Combine these savings with other promotions for even greater deals on your home improvement purchases. Daily Deals: Up to 40% Off Select Items At Home Depot, you can take advantage of daily deals that offer up to 40% off on select items, making it easier to save on everything from tools to home decor. These limited-time offers change regularly, so it’s smart to check back often to catch the best discounts available. Furthermore, you can set up mobile alerts to stay informed about new promotions and never miss a chance to save. Limited-Time Offers Available When you’re looking to save on tools and home improvement products, checking out daily deals at Home Depot can be a smart choice. These limited-time offers often feature discounts of up to 40% on select items, making it easier for Milwaukee shoppers to find substantial savings. Keep in mind that daily deals change frequently, so it’s beneficial to check back often to catch the best offers. The Milwaukee promotion highlights 24-hour flash deals that can lead to significant discounts on various Milwaukee products. To stay informed, consider signing up for alerts about upcoming daily deals. Since these offers can expire quickly, acting fast is crucial to secure the best discounts available. Daily Discounts on Tools Daily discounts on tools at Home Depot present an excellent opportunity for Milwaukee shoppers to find significant savings on a wide range of products. These daily deals often feature discounts of up to 40% off on select tools, energy equipment, and accessories, catering to both DIY enthusiasts and professionals. One standout offer is the “Special Buy of the Day,” a 24-hour flash sale showcasing specific items at steep price reductions. Milwaukee tools frequently appear in these promotions, allowing you to access high-quality equipment at reduced prices. To maximize your savings, it’s wise to check the Home Depot website regularly, as deals change frequently and can expire quickly, ensuring you don’t miss out on valuable discounts. Seasonal Promotions and Savings Seasonal promotions at Home Depot provide an excellent opportunity for Milwaukee shoppers to secure substantial savings on tools and equipment. With daily deals offering discounts of up to 40% off select items, you can find significant bargains on Milwaukee products. These limited-time offers change daily, so it’s wise to check back frequently. Seasonal promotions often align with major shopping events, making it an ideal time for purchasing at reduced prices. You can sign up for email alerts to stay informed about daily deals and seasonal savings opportunities. Plus, don’t forget that these deals can be combined with other promotions, like the Pro Xtra program, for even greater discounts. Deal Type Savings Daily Deals Up to 40% Off Seasonal Promotions Varies Email Alerts Notifications Combined Promotions Extra Savings Special Buy of the Day: Flash Deals Up to 60% Off Home Depot’s Special Buy of the Day offers an impressive opportunity for Milwaukee shoppers to save considerably, with flash deals providing discounts of 40% to 60% off select items for a limited 24-hour period. These daily deals often include popular Milwaukee products, allowing you to purchase high-quality tools and equipment at competitive prices. To maximize your savings, it’s vital to regularly check Home Depot’s website or subscribe to alerts for notifications on new deals. Keep in mind that discounts from the Special Buy of the Day can’t be combined with other promotions or promo codes, so it’s important to choose the best available deal for your needs. This feature is particularly beneficial for budget-conscious shoppers looking to improve their home improvement projects without overspending. Pro Xtra Membership: Unlock Exclusive Discounts As a Pro Xtra member, you can activate exclusive discounts ranging from 5% to 15% on over 4,000 Milwaukee products, helping you save considerably on your tool purchases. Membership furthermore guarantees personalized discounts that apply automatically when you log in, giving you the best prices available. In addition, you’ll gain access to special bulk pricing, mobile coupons, and a price matching guarantee, making it easier to maximize your savings on Milwaukee tools. Membership Benefits Overview If you’re looking to maximize your savings on tools and home improvement supplies, consider the Pro Xtra membership at Home Depot, which offers an array of exclusive benefits customized for frequent shoppers. Here’s a quick overview of what you can expect: Volume Pricing Discounts: Enjoy 5-15% off on thousands of products, including Milwaukee tools. Personalized Discounts: Automatic discounts applied to your account simplify your savings on regular purchases. Mobile Coupons: Access special mobile promotions that improve your overall savings. Rewards Point System: Earn points on purchases that you can redeem for future discounts. With a price match guarantee plus an extra 10% off competitors’ prices, the Pro Xtra membership greatly boosts your savings potential. Exclusive Discounts Explained Revealing exclusive discounts through the Pro Xtra membership can considerably improve your shopping experience at Home Depot. This program offers discounts ranging from 5% to 15% on over 4,000 products, making it crucial for regular shoppers. You’ll likewise enjoy special bulk pricing on select items, leading to substantial savings on larger purchases. Here’s a quick overview of Pro Xtra benefits: Discount Type Details Percentage Discounts 5% to 15% on 4,000+ products Bulk Pricing Savings on large purchases Personalized Discounts Automatically applied at checkout Mobile Coupons Exclusive offers available Price Match Guarantee Additional 10% off Price Matching Plus Extra Savings When shopping at Home Depot, taking advantage of their price matching policy can greatly boost your savings. By matching identical, in-stock items from competitors, you can enjoy additional discounts. Here are some ways to maximize your savings: Price Match Guarantee: Match competitors’ prices and receive an extra 10% off the matched price in-store. Pro Xtra Loyalty Program: Join to access exclusive flooring deals and bulk purchase discounts. Seasonal Sales: Take advantage of significant discounts during events like Black Friday, leveraging price matching for top Milwaukee tools. Combine Offers: Use ongoing promotions, such as the 10% off for newsletter sign-ups, to amplify your savings even further. Price matching is a strategic way for Milwaukee shoppers to save more, especially when paired with limited-time offers and flash sales that can provide discounts up to 75% off select items. Frequently Asked Questions How to Get Extra Discount at Home Depot? To get extra discounts at Home Depot, start by signing up for their Pro Xtra program, which offers exclusive savings. Use promo codes like SAMPLESAVE10 for discounts on eligible items. New subscribers can additionally receive a $5 off coupon by joining the email newsletter. Don’t forget to check the Special Buy of the Day for daily flash deals. If you’re military, register for a 10% discount, but remember it can’t combine with other codes. Can You Use a Promo Code and Military Discount at Home Depot? You can use a military discount and a promo code at Home Depot, but not during online checkout. Only one discount applies when shopping online. Nevertheless, if you shop in-store, you can combine both discounts. Remember, to access the military discount, you’ll need to verify your status through SheerID. Furthermore, check the terms of the promo code, as some may exclude specific product categories from the discount. Does Home Depot Have a Senior Discount Code? Home Depot doesn’t offer a specific senior discount code. Nevertheless, seniors can benefit from various other discounts. For instance, they can use the 10% military discount if they’re veterans or active service members. In addition, Home Depot frequently has sales and promotions, especially during holidays. Signing up for the email newsletter can likewise provide exclusive offers, including a coupon for $5 off a purchase over $50, which can help you save money. Does Home Depot Give Promotions? Yes, Home Depot frequently offers promotions, including seasonal sales, flash deals, and exclusive discounts on select products. You can find significant savings, such as up to 35% off kitchen appliances and substantial discounts on Samsung appliances. Furthermore, their “Special Buy of the Day” features 24-hour flash deals with discounts of 40-60%. Joining the Pro Xtra program or signing up for the email newsletter likewise grants you access to exclusive offers and coupons. Conclusion By utilizing these promo codes and discounts, Milwaukee shoppers can greatly improve their savings at Home Depot. From substantial reductions on appliances to exclusive offers for Pro Xtra members, the opportunities are plentiful. Don’t forget to check daily deals and seasonal sales for even more savings. Combining these offers can lead to exceptional value, making it easier to get the tools and materials you need for your projects as you stay within budget. Start saving today! Image via Google Gemini This article, "7 Must-Use Home Depot Promo Codes for Milwaukee Shoppers" was first published on Small Business Trends View the full article

If you’re shopping at Home Depot in Milwaukee, you can take advantage of several promo codes that can greatly improve your savings. From discounts on kitchen appliances to exclusive offers for Pro Xtra members, there’s a variety of options available. You can even score a $5 coupon for your next purchase over $50. To maximize your budget, it’s crucial to combine these offers effectively. Let’s explore the specific codes that can help you save more on your next visit. Key Takeaways New email subscribers can use a $5 off coupon for in-store purchases over $50, valid until September 1, 2026. Seasonal promotions offer additional discounts on Milwaukee tools, potentially saving 5% to 15% on select items. Pro Xtra members enjoy exclusive 5-15% discounts on over 4,000 Milwaukee products, with personalized deals applied at checkout. Daily deals and flash sales can provide up to 60% off select items, with significant savings during events like Black Friday. Combine multiple offers, such as mobile coupons and rewards points, for enhanced savings on Milwaukee purchases at Home Depot. Up to 35% Off Home Depot Promo Code & Coupons If you’re looking to save money on your next purchase at Home Depot, you can take advantage of promo codes and coupons that offer up to 35% off on a variety of items, including kitchen appliances and energy tools. These discounts are available until January 1, 2026, allowing you ample time to plan your shopping. Make sure to check for home decor coupons, as they often include substantial savings on a range of products. Additionally, you can find specific Home Depot promo code Milwaukee, which may qualify Milwaukee tools for extra discounts, especially during seasonal promotions like Black Friday. Signing up for Home Depot’s email newsletters grants you access to exclusive offers, including savings on Milwaukee products. If you join the Pro Xtra program, you can enjoy discounts of 5-15% on bulk purchases and gain access to specialized promotional codes that improve your savings further. Get $5 Off Your Next Purchase Milwaukee shoppers can take advantage of a fantastic opportunity to save even more at Home Depot with a $5 off coupon on your next in-store purchase of $50 or more. To receive this discount, simply sign up for Home Depot’s email newsletter. New subscribers can benefit from this verified offer, which remains valid until September 1, 2026. By joining the newsletter, you’ll additionally gain access to periodic promotional codes and exclusive offers customized to your home improvement projects. This $5 off coupon can be combined with other promotions, allowing you to maximize your savings on tools, equipment, and materials. When you’re ready to redeem the coupon, just present it at checkout or apply it during online purchases, following the specified terms and conditions. Don’t miss out on this opportunity to improve your shopping experience and save money on your next visit to Home Depot. Save Up to $1,700 on Samsung Appliances + 2-Year Warranty Home Depot is offering remarkable savings of up to $1,700 on a wide selection of Samsung appliances, making it an ideal time for you to upgrade your kitchen or laundry room. Each purchase in addition includes a complimentary 2-year warranty, ensuring you have added peace of mind. With a variety of appliances available, you can find options that suit your specific needs. Appliance Type Potential Savings Warranty Offered Refrigerators Up to $1,200 2 Years Washers & Dryers Up to $1,500 2 Years Ranges & Ovens Up to $1,700 2 Years This promotion is set to expire on December 2, 2025, so it’s advisable to act quickly to take advantage of these discounts. Combine these savings with other promotions for even greater deals on your home improvement purchases. Daily Deals: Up to 40% Off Select Items At Home Depot, you can take advantage of daily deals that offer up to 40% off on select items, making it easier to save on everything from tools to home decor. These limited-time offers change regularly, so it’s smart to check back often to catch the best discounts available. Furthermore, you can set up mobile alerts to stay informed about new promotions and never miss a chance to save. Limited-Time Offers Available When you’re looking to save on tools and home improvement products, checking out daily deals at Home Depot can be a smart choice. These limited-time offers often feature discounts of up to 40% on select items, making it easier for Milwaukee shoppers to find substantial savings. Keep in mind that daily deals change frequently, so it’s beneficial to check back often to catch the best offers. The Milwaukee promotion highlights 24-hour flash deals that can lead to significant discounts on various Milwaukee products. To stay informed, consider signing up for alerts about upcoming daily deals. Since these offers can expire quickly, acting fast is crucial to secure the best discounts available. Daily Discounts on Tools Daily discounts on tools at Home Depot present an excellent opportunity for Milwaukee shoppers to find significant savings on a wide range of products. These daily deals often feature discounts of up to 40% off on select tools, energy equipment, and accessories, catering to both DIY enthusiasts and professionals. One standout offer is the “Special Buy of the Day,” a 24-hour flash sale showcasing specific items at steep price reductions. Milwaukee tools frequently appear in these promotions, allowing you to access high-quality equipment at reduced prices. To maximize your savings, it’s wise to check the Home Depot website regularly, as deals change frequently and can expire quickly, ensuring you don’t miss out on valuable discounts. Seasonal Promotions and Savings Seasonal promotions at Home Depot provide an excellent opportunity for Milwaukee shoppers to secure substantial savings on tools and equipment. With daily deals offering discounts of up to 40% off select items, you can find significant bargains on Milwaukee products. These limited-time offers change daily, so it’s wise to check back frequently. Seasonal promotions often align with major shopping events, making it an ideal time for purchasing at reduced prices. You can sign up for email alerts to stay informed about daily deals and seasonal savings opportunities. Plus, don’t forget that these deals can be combined with other promotions, like the Pro Xtra program, for even greater discounts. Deal Type Savings Daily Deals Up to 40% Off Seasonal Promotions Varies Email Alerts Notifications Combined Promotions Extra Savings Special Buy of the Day: Flash Deals Up to 60% Off Home Depot’s Special Buy of the Day offers an impressive opportunity for Milwaukee shoppers to save considerably, with flash deals providing discounts of 40% to 60% off select items for a limited 24-hour period. These daily deals often include popular Milwaukee products, allowing you to purchase high-quality tools and equipment at competitive prices. To maximize your savings, it’s vital to regularly check Home Depot’s website or subscribe to alerts for notifications on new deals. Keep in mind that discounts from the Special Buy of the Day can’t be combined with other promotions or promo codes, so it’s important to choose the best available deal for your needs. This feature is particularly beneficial for budget-conscious shoppers looking to improve their home improvement projects without overspending. Pro Xtra Membership: Unlock Exclusive Discounts As a Pro Xtra member, you can activate exclusive discounts ranging from 5% to 15% on over 4,000 Milwaukee products, helping you save considerably on your tool purchases. Membership furthermore guarantees personalized discounts that apply automatically when you log in, giving you the best prices available. In addition, you’ll gain access to special bulk pricing, mobile coupons, and a price matching guarantee, making it easier to maximize your savings on Milwaukee tools. Membership Benefits Overview If you’re looking to maximize your savings on tools and home improvement supplies, consider the Pro Xtra membership at Home Depot, which offers an array of exclusive benefits customized for frequent shoppers. Here’s a quick overview of what you can expect: Volume Pricing Discounts: Enjoy 5-15% off on thousands of products, including Milwaukee tools. Personalized Discounts: Automatic discounts applied to your account simplify your savings on regular purchases. Mobile Coupons: Access special mobile promotions that improve your overall savings. Rewards Point System: Earn points on purchases that you can redeem for future discounts. With a price match guarantee plus an extra 10% off competitors’ prices, the Pro Xtra membership greatly boosts your savings potential. Exclusive Discounts Explained Revealing exclusive discounts through the Pro Xtra membership can considerably improve your shopping experience at Home Depot. This program offers discounts ranging from 5% to 15% on over 4,000 products, making it crucial for regular shoppers. You’ll likewise enjoy special bulk pricing on select items, leading to substantial savings on larger purchases. Here’s a quick overview of Pro Xtra benefits: Discount Type Details Percentage Discounts 5% to 15% on 4,000+ products Bulk Pricing Savings on large purchases Personalized Discounts Automatically applied at checkout Mobile Coupons Exclusive offers available Price Match Guarantee Additional 10% off Price Matching Plus Extra Savings When shopping at Home Depot, taking advantage of their price matching policy can greatly boost your savings. By matching identical, in-stock items from competitors, you can enjoy additional discounts. Here are some ways to maximize your savings: Price Match Guarantee: Match competitors’ prices and receive an extra 10% off the matched price in-store. Pro Xtra Loyalty Program: Join to access exclusive flooring deals and bulk purchase discounts. Seasonal Sales: Take advantage of significant discounts during events like Black Friday, leveraging price matching for top Milwaukee tools. Combine Offers: Use ongoing promotions, such as the 10% off for newsletter sign-ups, to amplify your savings even further. Price matching is a strategic way for Milwaukee shoppers to save more, especially when paired with limited-time offers and flash sales that can provide discounts up to 75% off select items. Frequently Asked Questions How to Get Extra Discount at Home Depot? To get extra discounts at Home Depot, start by signing up for their Pro Xtra program, which offers exclusive savings. Use promo codes like SAMPLESAVE10 for discounts on eligible items. New subscribers can additionally receive a $5 off coupon by joining the email newsletter. Don’t forget to check the Special Buy of the Day for daily flash deals. If you’re military, register for a 10% discount, but remember it can’t combine with other codes. Can You Use a Promo Code and Military Discount at Home Depot? You can use a military discount and a promo code at Home Depot, but not during online checkout. Only one discount applies when shopping online. Nevertheless, if you shop in-store, you can combine both discounts. Remember, to access the military discount, you’ll need to verify your status through SheerID. Furthermore, check the terms of the promo code, as some may exclude specific product categories from the discount. Does Home Depot Have a Senior Discount Code? Home Depot doesn’t offer a specific senior discount code. Nevertheless, seniors can benefit from various other discounts. For instance, they can use the 10% military discount if they’re veterans or active service members. In addition, Home Depot frequently has sales and promotions, especially during holidays. Signing up for the email newsletter can likewise provide exclusive offers, including a coupon for $5 off a purchase over $50, which can help you save money. Does Home Depot Give Promotions? Yes, Home Depot frequently offers promotions, including seasonal sales, flash deals, and exclusive discounts on select products. You can find significant savings, such as up to 35% off kitchen appliances and substantial discounts on Samsung appliances. Furthermore, their “Special Buy of the Day” features 24-hour flash deals with discounts of 40-60%. Joining the Pro Xtra program or signing up for the email newsletter likewise grants you access to exclusive offers and coupons. Conclusion By utilizing these promo codes and discounts, Milwaukee shoppers can greatly improve their savings at Home Depot. From substantial reductions on appliances to exclusive offers for Pro Xtra members, the opportunities are plentiful. Don’t forget to check daily deals and seasonal sales for even more savings. Combining these offers can lead to exceptional value, making it easier to get the tools and materials you need for your projects as you stay within budget. Start saving today! Image via Google Gemini This article, "7 Must-Use Home Depot Promo Codes for Milwaukee Shoppers" was first published on Small Business Trends View the full article

Google spoke about its year-end report on the crawling challenges Google faced in 2025 when crawling and indexing the web for Google Search. The biggest challenges include faceted navigation and action parameters, which make up about 75% of those challenges, Gary Illyes from Google said. This was on its latest Search Off the Record podcast, published this morning. What is the issue. Crawling issues can cause your site to lag and slow, it can overload your server, and make your website unusable and inaccessible. If a robot goes off on your site and gets into some infinite loop of crawling, it can take some time for the site to recover. “Once it discovers a set of URLs, it cannot make a decision about whether that URL space is good or not unless it crawled a large chunk of that URL space,” Gary said. By then it is too late and your site has slowed to a halt. The biggest crawling challenges. Here are the biggest crawling challenges based on the report: 50% are related to faceted navigation. This is a common issue for e-commerce sites where you can have infinite ways to filter products by size, colors, price, and so on. 25% are related to action parameters. This is when URL parameters that trigger a specific action rather than changing the page content significantly. 10% are related to irrelevant parameters. These are things like session IDs, UTMs or other parameters in the URL. 5% are related to plugins or widgets. Some plugins or widgets can cause URL issues and confuse crawlers. 2% are related to other “weird stuff.” This is like a catch all of URL issues including issues like double-encoding URLs. Why we care. Ensuring you have a good URL structure, without many of these URL traps for bots is essential for (1) making sure your server is healthy, (2) your pages load quickly and (3) search engines don’t get confused on what are your canonical URLs. The recording. Here is an embed of the podcast recording: View the full article