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Even with the 4 basis point rise in the 30-year fixed over the past two weeks, mortgage rates are still hovering near three-year lows, Freddie Mac said. View the full article

Analysts estimate Pennymac, Rocket, UWM and Loandepot will post an improved earnings per share and total loan origination volume than the same time a year prior. View the full article

Remember the letter-writer who asked if they had crossed a line with the (messy, chaotic) organization they volunteered for? Here’s the update. I’m the person who was angry about an Instagram post from the nonprofit that I was volunteering at. Duncan and Isadora did leave the board, although they still volunteered on a lower level. You mentioned that the nonprofit might not have great results towards its mission, and the truth is that the results are mixed. The organization’s goals are met, for the most part, but not without the great over-efforts of five or six people, myself included (which had earned me the nickname “Superstar” within the org). Things came to a head when I was laid off from my job. The good news was that when I told a previous manager about the layoff, he immediately put a good word in for me at his company, which landed me a job with better pay and projects that I love. The bad news was that it was still stressful for me, especially since I was also in the middle of moving to a new apartment. My sleep schedule and appetite were negatively affected, so I had to pause volunteering to take care of myself. I was only required to tell the board members about my hiatus so they could reassign my responsibilities. In this time that I was away from the organization, none of the members or other volunteers reached out to me. When I had settled down into the new job and apartment, I texted a fellow volunteer to wish her a happy birthday. She said, “Thank you! I haven’t heard from you in a few weeks, how are things?” I explained everything that had been happening in my life, and she replied, “Oh, that makes sense. Nobody told us that you had to take a break. You just suddenly turned invisible, and we all wondered why you weren’t showing up.” I was furious. First of all, if the other volunteers didn’t know why I was gone, it was because they weren’t told by anyone on the board about the hiatus, which was yet another example of a lack of communication within the org. Which confused me because, uh, who’s doing all the tasks that I was doing if I’m not there? Second of all, it was just so hurtful. I joked off her “invisible” comment, but in reality, I wanted to cuss her out and throw my phone. I had assumed that everyone was just busy with their own lives, but I was angry because people apparently did notice that I wasn’t showing up but never bothered to think, “This is unusual. Is she okay? Maybe I should check on her.” A lot of the commenters mentioned that I’m a person who cares a lot about things, which is true. It hurts because one would believe that the reason nobody cares about you is because you never cared in turn, except when you know that’s not true at all, so you’re left hurt and confused as to why these otherwise lovely people never thought about you. It was the straw that broke the camel’s back to get me to stop volunteering with them. I just ghosted the organization and decided to move on with my life (which, based on my experience, is really all you have to do!). I was sad because the nonprofit was the only one addressing a need in the area, which was why I had stuck with it for so long. It wasn’t worth the dysfunction and stress in the end, though, especially if I’ll only ever be either “superstar” or “invisible” and nothing else. I felt like a weight has come off my shoulders, and my schedule has been freed up to find something better to put my heart into. The post update: did I cross a line with the (messy, chaotic) organization I volunteer for? appeared first on Ask a Manager. View the full article

A startup called Adapt is betting that it can be an AI hub connecting other software tools to help answer questions and get things done. When users pose questions or ask for help with a business task, Adapt can answer based on information from the web and business data to which it’s been given access, similar to other AI tools. But it can also automatically launch a virtual machine, essentially a computer in the cloud from which it can connect to a wide range of internet-based software, pull information from databases, and craft custom code to analyze data and create charts and visualizations. It’s an approach that cofounder and CEO Jim Benton says lets users with minimal coding experience work with data from a wide variety of sources, from customer-relationship management software to email programs, without needing to involve engineers or download and manipulate cumbersome datasets on their own computers. Adapt’s AI can provide detailed information about everything from sales trends to marketing spending based on live access to relevant data, and it can freely merge and compare data from multiple cloud-based business software products in ways that the AI increasingly built into those individual products often can’t, says Benton. “The challenge that we see in the market right now is that people have all sorts of different, fragmented tools in their company,” Benton says. “So if you want to understand the business, you are trying to stitch together all these different pieces.” Adapt ships with built-in integrations with a variety of common software, and it can generate the SQL code needed to pull information from database systems. And it can also write code to connect to less common tools and custom software if it’s provided with API documentation and the right credentials. That means that to answer a question about, say, customer churn, the AI might pull numbers and written notes from a CRM, a credit card processor, and a customer support ticketing system, merging and processing all that data without the need for human coding expertise. Once it accesses and analyzes the relevant data, it can provide quick answers through chat or Slack, generate charts and slideshows, and—unlike some competing AI tools—push updated information to external cloud systems. “One of the most incredible things about Adapt is giving it permission to write data, which I never thought I would be okay with an AI getting,” says Jonathan Nahin, founder of corporate gift-giving platform RevSend. Nahin says RevSend uses Adapt for tasks like crunching sales numbers and validating that custom gifts that its customers commission match their design requirements. But RevSend also uses the tool to update its sales contact databases, merging in information like contact locations from other data sources. That’s a pain to do manually and even to automate with other tools, Nahin says, but easy to explain verbally to the Adapt AI, which can set up a suitable process and run it on a regular schedule. Tech-savvy users can also review Adapt-generated code before relying on it for important figures or database updates, and users can ask the AI to make tweaks to its processes as needed, Benton says. “You can go through the code and see exactly what the query was,” says Benton. Other companies have also recently announced AI tools that can help with work tasks and data analysis, like Anthropic’s Claude Cowork and Slack’s recently upgraded Slackbot. But Benton says he believes that San Francisco-based Adapt—which just announced a $10 million seed round, on top of a $3 million pre-seed round announced in August—has an edge through its ease of integration with other software and its virtual machine approach, which doesn’t require users to locally run its software or data. The company initially onboarded new customers individually, aiding with integration, and recently added self-service options. Unlike some other AI tools, Adapt doesn’t charge a monthly per-user fee, instead charging based on usage. Charges cover the cost of connecting to a variety of AI models, with Adapt routing different queries to different models based on their expertise, and computation by the virtual machines. Businesses can set up spending alerts and thresholds to avoid surprise charges, says Benton. And Adapt, which calls itself the “AI computer for business,” works with customers to help ensure they get a good return on their spending, often by letting humans focus on work other than data manipulation. “I think you’re just going to find that there’s more time for the humans to tackle the real work and the real value than stitching together and chasing down the metrics,” Benton says. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In the second half of 2025, there was a notable jump in delistings, as some home sellers—particularly in the Sun Belt—who couldn’t get their desired price decided to pull their homes off the market. Indeed, U.S. delistings as a share of inventory ticked up to 5.5% in fall 2025—a decade-high reading for that time of year. In December 2025, ResiClub noted to readers: “Looking ahead, in markets seeing the biggest jumps in delistings right now, many of those listings will likely return to the resale market in spring 2026—or test out the rental market.” Fast-forward to January 2026, and we are indeed seeing an upswing in relistings, according to Compass chief economist Mike Simonsen’s analysis of Altos Research data. A relisted property is a home that was previously listed for sale, taken off the market (expired, withdrawn, or canceled), and then later put back on the market. Relistings as a share of single-family housing inventory for sale: January 24, 2025 —> 10.1% January 23, 2026 —> 11.0% Total relistings: January 24, 2025 —> 64,410 January 23, 2026 —> 76,426 What housing markets are most likely to see the biggest upswing in relistings over the coming months? The answer, of course, is the markets that saw the most delistings last fall. Last fall, Midwestern markets—which, relatively speaking, remain on the tighter side—saw the fewest delistings. Meanwhile, weaker and softer housing markets in places like Texas and Florida saw the highest levels of delistings. Why should buyers pay attention? Rising relistings can create buying opportunities. A relisted home often signals that the property was previously marketed, failed to transact at the seller’s desired price, and is now returning with perhaps more realistic expectations. That dynamic can produce real seller fatigue, as months of showings, price cuts, and stalled negotiations reset pricing psychology and increase willingness to negotiate on price, concessions, repairs, or rate buydowns. Relistings also give buyers an information advantage by revealing prior list prices, time on market, and whether earlier deals fell apart, helping anchor offers to true market-clearing levels rather than aspirational pricing. Savvy buyers—and their agents—should always do their homework and confirm whether a property was listed in the prior year, how pricing evolved, and why it didn’t sell, as that context can materially strengthen negotiating leverage. View the full article

AI slop seems to be everywhere. Low-quality digital content made with artificial intelligence has flooded our feeds, screens and speakers. Is there anything we can do about it? If you want fewer cartoonish videos of dead celebrities, creepy or absurd images or fake bands playing synthetic tunes, a few platforms have rolled out settings and features to help minimize AI-generated content. Here is a guide on how to use them. But first, a caveat from Henry Ajder, who advises businesses and governments on AI and has been studying deepfakes since 2018. He warned that it’s “incredibly difficult” to entirely remove AI slop content entirely from all your feeds. He compared AI slop to the smog generated from the industrial revolution, when there weren’t any pollution controls in place. “It’s going to be very, very hard for people to avoid inhaling, in this analogy.” Pinterest Pinterest’s move to lean into the AI boom made it something of a poster child for the AI slop problem, as users complained that the online moodboard for pinning inspirational material by themes has become overrun with AI content. So Pinterest recently rolled out a “tuner” that lets users adjust the amount of AI content they see in their feeds. It rolled out first on Android and desktop operating systems, before starting on a more gradual rollout on iOS. “Now, users can dial down the AI and add more of a human touch,” Pinterest said, adding that it would initially cover some categories that are “highly prone to AI modification or generation,” such as beauty, art, fashion, and home decor. More categories have since been added, including architecture, art, beauty, entertainment, men’s, women’s, and children’s fashion, health, home décor, and sport, food, and drink. To use the tuner, go to Settings and then to “refine your recommendations,” and then tap on GenAI interests, where you can use toggles to indicate the categories you’d like to see less AI content. TikTok It’s no surprise that AI-generated videos proliferate on TikTok, the short-video sharing app. The company says there are at least 1.3 billion video clips on its platform it has labeled as AI-generated. TikTok said in November it was testing an update to give users more control of the AI-generated content in their For You feeds. It’s not clear when it will be widely available. TikTok did not respond to requests for comment. To see if you have it on the TikTok mobile app, go to Settings, then Content Preferences, then to Manage Topics where you’ll see a set of sliders to control various types of content, such as dance, humor, lifestyle, and nature. You can also access the controls from the For You feed, by tapping the Share button on the side of a post, then tap Why this Video, then Adjust your For You, and then Manage topics. There should be a new slider that allows you to dial down — or turn up — the amount of AI-generated content that you receive. If you don’t see it yet, it might be because you haven’t received the update yet. TikTok said late last year that it would start testing the feature in coming weeks. These controls are not available on the desktop browser interface. You won’t be able to get rid of AI content altogether — TikTok says the controls are used to tailor the content rather than removing or replacing it entirely from feeds. “This means that people who love AI-generated history content can see more of this content, while those who’d rather see less can choose to dial things down,” it said. Deezer Song generation tools like Suno and Udio let users create music merely by typing some ideas into a chatbot window. Anyone can use them to spit out polished pop songs, but it also means streaming services have been flooded with AI tunes, often by accounts masquerading as real artists. Among the music streaming platforms, only Deezer, a smaller European-based player, gives listeners a way to tell them apart by labeling songs as AI. “Deezer has been really, really pushing the anti-AI generation music narrative,” said Henry Ajder. Deezer says 60,000 fully AI-generated tracks, or more than 39% of the daily total, are uploaded to its platform every day and last year it detected and labeled more than 13.4 million AI tracks. The company says the people doing it are trying to make money by fraudulent streams. Change your platform If you can tear yourself away from Big Tech platforms, there is a new generation of apps targeting users who want to avoid AI. Cara is a portfolio-sharing platform for artists that bans AI-generated work. Pixelfed is an ad-free Instagram rival where users can join different servers, or communities, including one for art that does not allow AI-generated content. Spread is a new social media platform with content for people who want to “access human ideas” and “escape the flood of AI slop.” Watch out for the upcoming launch of diVine, a reboot of Twitter founder Jack Dorsey’s defunct short-form video app Vine. The app has only been available as a limited prerelease for Apple iOS. It promises “No AI Slop” and uses multiple approaches to detect AI. An Android beta app is expected soon. The company plans to launch it in app stores soon but needs more time to get ready for unexpectedly high demand. ___ Is there a tech topic that you think needs explaining? Write to us at onetechtip@ap.org with your suggestions for future editions of One Tech Tip. —Kelvin Chan, AP business writer View the full article

Phones are valuable targets. If someone can steal your device, especially if they know how to break into it, they have access to a huge amount of your sensitive data. As such, good security features can mean the difference between losing that data, or protecting it entirely—even if your phone is long gone. Google has a number of anti-theft features baked in Android, appropriately called "Theft Protection Features." While the company isn't announcing a slate of new features today, it did announced new updates to its existing Android Theft Protection features in a post on the company's Security Blog Tuesday. Here's what's new: Google's updated Theft Protection Features for AndroidFirst, the company announced updates to authentication safeguards, which apply to all Android devices running Android 16 or newer. That includes a new dedicated toggle in settings for Failed Authentication Lock, which automatically locks your screen after someone tries to guess your password too many times. Now, you can choose whether or not to keep this feature on right from settings. Google is also increasing the amount of time your phone locks up after too many failed passcode attempts, which reduces the chance for someone to break into your phone. I wouldn't have thought of this, but Google notes that it has included protections against children that try to break into your phone, by not counting identical passcode attempts against this retry limit. And while it isn't new, Google highlighted that since late 2025, all features and apps that use Android Biometric Prompt now work with Identity Check, which prevents unauthorized users from changing sensitive settings without a successful biometric authentication—meaning a face or fingerprint scan. The company also announced enhancements to features that are available to devices running at least Android 10. First is an update to Remote Lock, which lets you lock up your phone from a web browser if it is stolen or goes missing. Now, you can set up a security question as part of the unlocking procedure. Even if someone knows your credentials, they'd need to know the answer to your security challenge before they could unlock your device. Tip: If you make the answer something nonsensical, you'll be even more protected (e.g., What is your mother's maiden name? h7r_t*2#). Just be sure to file that answer somewhere safe, like a password manager. Users in Brazil also have two new security settings enabled by default. The first is Theft Detection Lock, which can detect when your device has been snatched out of your hand in a likely theft situation. The second is Remote Lock, so users in Brazil can take advantage of the above benefits without having to set anything up first—other than the option security challenge question, of course. These updates might not be revolutionary, but they should help boost your Android's security a bit—and prevent your kids from locking you out of your phone for the day. View the full article

Coffee giant Starbucks just announced its rewards program is about to get a major overhaul. On Thursday, the chain said its newly revamped rewards program will make its debut on March 10. According to Starbucks, it will feature a new, three-tier membership structure that will allow for “greater earning power” for its 35.5 million active North American members. The new program will allow consumers to move through three tiers: green (the starter level), followed by gold, and finally, its reserve membership tier. To achieve gold status, 500 stars are required. To become a reserve member, you’ll need to accumulate 2,500 stars within a 12-month period. The higher the tier, the more earning potential gets unlocked, with green members earning one star for every dollar spent, gold members earning 1.2 stars per dollar, and reserve members earning 1.7. The company also stated that, in response to customer feedback, it will be allowing customers to access rewards quicker with a new “60-star redemption tier.” After just 60 stars, members will be entitled to $2 off any item. “We’re redefining the industry with customer-focused benefits that set a new standard and ignite fandom,” Tressie Lieberman, Starbucks global chief brand officer, said in a press release. “Starbucks Rewards has always been about creating connection, and we’re evolving the program based on what our members told us matters most, offering faster, more meaningful benefits that make them feel appreciated. This evolution is a key milestone in our Back to Starbucks strategy and will reinvigorate what it means to be a Starbucks Rewards member.” Starbucks’ announcement comes a day after the company released its first quarter fiscal earnings report, which showed the company made some major strides. Starbucks announced earnings per share of $0.56, just short of the company’s projection of $0.59. However, Starbucks traffic rose for the first time in eight quarters (two years). And, per the report, its earnings exceeded revenue expectations, earning $9.9 billion — more than the $9.7 billion it had anticipated. CEO Brian Niccol expressed optimism about the company’s future on CNBC’s Squawk Box, saying “This is really just the beginning,” Niccol said. “In fiscal 2026, we’re going to be shifting to play offense and to innovate. We’re not finished with our ‘Back to Starbucks’ plan or our broader transformation, but I am confident in our strategy, our progress, the pace of change, and the opportunity ahead of us.” The company also outlined a long-term growth strategy, and is projecting that by 2028, U.S. same store sales will grow by at least 3% with operating margins of 13.5% to 15%. According to an analysis by InvestingPro, Starbucks has a market capitalization of $108.41 billion and annual revenue of $37.7 billion. The chain is trading at its Fair Value, with shares up 13% year-to-date. View the full article

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company,covering emerging tech, AI, and tech policy. This week, I’m focusing on a new class of AI video generation tools that could let scammers speak with a completely different face and voice on video calls. I also look at how Apple employees see Tim Cook’s appeasement of President Donald The President, and why OpenAI models got worse at writing. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X @thesullivan. A scammer’s dream Video generation models have been improving over the past several years. We’ve always known that things could get weird when generative video becomes nearly indistinguishable from real video, and we’re entering that phase now. We’ve already seen convincing political and sexual imagery deepfakes. Another devious application of AI generative video will be phishing scams. Over the past six months or so, people have been posting on X about new AI tools that are capable of “face swapping” in real-time video. For example, the AI might make it look like it’s Leonardo DiCaprio or Scarlett Johansson saying my words and performing my facial expressions during a Zoom call. The AI analyzes the user’s facial movements and vocalizations in real time and sends them out via the faces of another person entirely. Some of these AI tools can generate a new face overlay using a single still image. So it may be possible for a scammer located anywhere in the world to find an image of a person on social media, use the AI to develop a reasonably convincing AI “face” from it, and then call one of the person’s relatives asking for money. The scammer might use a sample of the person’s voice to simulate the sound of the AI overlay character. Of course, the first people to be targets of such deepfake calls would likely be the elderly. They might be happy to hear from a grandchild, for instance, and perhaps less likely to question the authenticity of the video. They may not even know that such a simulation is possible. There’s a special place in hell for the perpetrator of such a scam, but it appears to be technically feasible. How Apple employees see Tim Cook’s relationship with The President Like other tech leaders, Apple CEO Tim Cook has chosen to engage with, rather than ignore, Donald The President. Cook has never publicly endorsed The President or donated to his presidential campaigns. But he did personally donate to The President’s inauguration fund, has visited the White House numerous times, and is in at least semi-regular contact with the president. During The President’s first term, Cook spoke out against the Muslim travel ban, the transgender military ban, and the president’s “good people on both sides” response to a deadly white-supremacist rally in Charlottesville, Virginia. In contrast, Cook has been quiet about the more extreme policies and actions The President has brought to his second term. Until now. This week, Cook was forced to speak out, at least to Apple employees. Cook came under fire from employees and customers for attending a private VIP screening of Amazon’s new Melania The President documentary at the White House on January 24, the same day that federal Customs and Border Patrol agents shot and killed VA hospital nurse Alex Pretti in Minneapolis. This followed a January 7 incident in which an Immigration and Customs Enforcement agent shot and killed Minneapolis resident Renee Good. Cook was silent about the Pretti shooting until the evening of January 27, when he reportedly sent a memo to Apple employees saying he is “heartbroken” about the Good and Pretti deaths and calling for “de-escalation.” He also said he’d had a conversation on the matter with The President. It may have had an effect. On Wednesday The President tried to calm the backlash against ICE. “We’re going to de-escalate a little bit,” he said, using the same term Cook did. (No actual de-escalation has taken place.) I suspect Cook’s relationship with the president is purely transactional and strictly business. As people, Cook and The President couldn’t be more different. Based on conversations I’ve had with people who work at Apple, the internal narrative is that Cook is dealing with The President in the way that’s most likely to ward off tariffs on iPhones, new regulations, and government probes of Apple’s various businesses. And, the narrative goes, Cook is speaking to The President in language The President understands. That explains the flattery and lavish gifts he’s brought to the White House, the most recent of which hits some of The President’s favorite notes. The commemorative glass piece (resembling a silicon wafer) is mounted on a 24-karat gold base and engraved with The President’s name. The president loves gifts, he loves gold things, and he loves his own name. As I wrote for Fast Company earlier this week, the shootings of U.S. citizens Good and Pretti in Minneapolis may put Big Tech leaders’ political alliance with The President to the test like never before. Even transactional friendships should be subject to some standards of trust and decency. If more violence happens, Cook’s calls with The President could become far less amicable. OpenAI sacrificed writing skill for coding skill in GPT-5 There was some backlash among users against OpenAI’s latest model, GPT-5.2. People felt that the new model had less personality, less of a voice of its own. And these shortcomings are reflected in its writing, which many users say is harder to read and less natural-sounding than that of earlier models. OpenAI CEO Sam Altman acknowledged this week that GPT-5.2 isn’t as good a writer as its predecessor GPT-4.5 was. “I think we just screwed that up,” Altman said during an internal “developer town hall” on January 26. With so much money on the line, I doubt it was a simple “screwup.” OpenAI was entertaining a different set of priorities when developing GPT-5.2. “We put most of our effort in 5.2 into making it super-good at intelligence, reasoning, coding, engineering, that kind of thing,” Altman said. “And we have limited bandwidth here and sometimes we focus on one thing and neglect another.” OpenAI may also have been responding to an industry-wide shift toward chatbots that are brainier but somewhat duller—that sound less like unconditionally supportive friends and more like responsible adults. There are safety and liability reasons for this. OpenAI is now facing multiple legal claims that its chatbot failed to push back when vulnerable users (including minors) began talking about plans to end their own lives. OpenAI may also have felt pressure from Anthropic’s increasingly popular Claude Code tool, used by many developers to generate production-ready software code. GPT-5.2, which now underpins OpenAI’s Codex coding tool, is better than earlier models at reasoning and coding skill. What’s unclear is why OpenAI can’t have a model that’s both a strong writer and a good coder. Anthropic seems to have achieved that with Claude. More AI coverage from Fast Company: Chip firm ASML to slash 1,700 jobs and posts record profit for 2025 thanks to AI boom Got an AI skill? Now you can prove it on LinkedIn Why Yann LeCun left Meta, and what it means for AI’s next frontier How K-12 schools are left on their own to develop AI policies Want exclusive reporting and trend analysis on technology, business innovation, future of work, and design? Sign up for Fast Company Premium. How much The President violence will tech industry stomach before backing away View the full article

Today's Bissett Bullet: “Debt leverage is a very risky business, especially for smaller firms.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Today's Bissett Bullet: “Debt leverage is a very risky business, especially for smaller firms.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

After years of studying leaders across industries and cultures, I’ve noticed something fascinating. The truly great ones, the ones who lead with clarity, curiosity, and imagination, all share the same rhythm. It’s not a checklist or an app that beeps with notifications. It is something quieter and something more human. Great leadership is less about managing time and more about mastering rhythm. And every day, without fail, these leaders do five things that keep that rhythm alive. 1. They honor their body as the first classroom Before they answer an email or step into a meeting, great leaders move. They understand that motion fuels meaning and ideas: a walk, a stretch, a moment to breathe deeply before the day begins. They treat the body not as an accessory to thinking, but as its foundation. Neuroscience backs this up: physical movement increases blood flow to the prefrontal cortex, enhancing executive function and creative problem-solving. When you move your body, you move your mind- and therefore ideas flow. The most effective leaders I’ve observed don’t schedule exercise around their work; they recognize that movement is the work of staying sharp. 2. They guard white space like treasure In a world that rewards busyness, these leaders protect stillness. They leave gaps in their calendars for moments that aren’t filled with doing. That white space becomes the oxygen for new ideas. While others rush to fill the silence, great leaders pause long enough to listen to what silence is saying. This isn’t laziness disguised as strategy. It’s the recognition that innovation rarely emerges from a packed schedule. The best insights arrive in the margins- during a walk between meetings, in the quiet of an unscheduled afternoon, in the space between stimulus and response. Leaders who guard their white space aren’t avoiding work; they are creating the conditions for their best work to emerge. 3. They rest to remember Great leaders understand that rest is not the opposite of work. It is the continuation of it. They know that when the conscious mind quiets down, the subconscious begins to connect the dots. They take small moments of recovery throughout the day: a pause between calls, a walk without a phone, a minute of looking out the window. They rest not to escape, but to return clearer, sharper and more creative. This is the science of incubation at work. Research on creative problem-solving shows that stepping away from a challenge allows the brain to continue processing in the background. These leaders don’t power through exhaustion;they design recovery into their rhythm, understanding that strategic rest is what transforms effort into insight. 4. They listen between the lines I’ve watched extraordinary leaders in conversation, and they have a rare ability to hear what is not being said. They pay attention to tone, tension, hesitation, and hope. Listening, for them, isn’t about waiting to respond, but rather about creating space for truth to emerge. And in that space, trust takes root and creativity flourishes. This kind of deep listening is increasingly rare in our distracted age and increasingly valuable. When people feel genuinely heard, they offer their most honest assessments, their boldest ideas, their real concerns. Leaders who master this practice don’t just gather better information; they build the psychological safety that makes innovation possible. 5. They lead with wonder, not certainty My favorite teachers have been the ones who don’t hesitate to acknowledge what they don’t know, and then invite me to join them in discovering answers. Similarly, the most creative leaders are not the ones who claim to know it all. They are the ones who stay curious. They ask questions that begin with What if…?; I wonder…? And Why not…?. They treat ambiguity as an invitation, not a threat. Wonder keeps them flexible, alive, and open to surprise. And that openness is where innovation begins. In a business environment that often rewards the appearance of certainty, these leaders have the courage to say I don’t know; and mean it as an invitation rather than an admission. They understand that the questions we ask shape the possibilities we can see. Wonder fuels discovery. The rhythm that matters So what do great leaders do every day? They move. They think. They rest. They listen. They wonder. But more than that, they do all of it with rhythm. Great leadership isn’t about what you know. It’s about how you move through the world. When you master that rhythm, creativity stops being something you reach for, and becomes part of your capacity for working better, smarter and with innovative outcomes. The best leaders do not manage energy, they design energy. View the full article

Patrick James and brother Edward accused of fraudulently obtaining billions from lenders in New York federal caseView the full article

The Economic Injury Disaster Loan (EIDL) is a financial assistance program offered by the Small Business Administration (SBA) to help businesses recover from economic setbacks caused by disasters. With loans up to $2 million at low-interest rates and extended repayment terms, EIDL can provide vital support for maintaining operations, covering payroll, and managing cash flow. Comprehending how EIDL works and its specific benefits can be critical for your business’s recovery strategy during challenging times. Key Takeaways The EIDL loan provides financial assistance to businesses facing economic challenges due to disasters without requiring physical damage to the business. Loans can be accessed up to $2 million, with affordable interest rates of 4% for small businesses and 2.375% for private non-profits. Funds can be used for operational expenses like payroll, rent, and utilities, helping businesses maintain cash flow during recovery. Long repayment terms of up to 30 years allow businesses to manage repayments without financial strain. The application process is initiated through the SBA Disaster Loan Assistance Portal, requiring documentation to demonstrate economic injury in declared disaster areas. Overview of EIDL When your business faces economic challenges due to a disaster, the Economic Injury Disaster Loan (EIDL) program offers a crucial lifeline. This financial assistance, administered by the Small Business Administration (SBA), provides working capital without the need for physical damage to your business. You can apply for an EIDL loan of up to $2 million based on your demonstrated financial need. The interest rate is set at 4% for small businesses and 2.375% for private non-profits. One of the significant advantages of EIDL loan terms is the long repayment period, which can extend up to 30 years. This allows you to manage financial obligations comfortably. EIDL funds can be used for various operational expenses, such as payroll, rent, utilities, and other vital costs. Unlike FEMA loans for homeowners, EIDL particularly targets businesses in need of financial relief during challenging times. Key Features of EIDL The Economic Injury Disaster Loan (EIDL) program offers several key features that make it an important resource for small businesses facing economic hardship. Here are some notable aspects: Interest Rates: Small businesses benefit from a 4% interest rate, whereas private non-profits enjoy a rate of 2.375%, making it affordable for financial relief. Loan Amounts: EIDL provides loans of up to $2 million, customized to meet your business’s financial needs and cover fundamental operational expenses. Repayment Terms: With repayment terms extending up to 30 years, you can effectively manage cash flow during recovery. Permissible Expenses: Funds can be utilized for significant costs like payroll, rent, and utilities, helping stabilize operations. Moreover, the EIDL is aimed at businesses in declared disaster areas, focusing on economic losses rather than physical damage. Don’t forget, the EIDL grant may as well be available to support your recovery efforts. Benefits of EIDL for Hurricane Helene Recovery As businesses recover from the impacts of Hurricane Helene, the Economic Injury Disaster Loan (EIDL) program offers critical financial support to help you navigate the challenges ahead. EIDL can cover revenue losses you’ve faced because of decreased customer activity or forced closures, allowing you to stabilize your operations. You can use these funds to maintain payroll, ensuring important staff are retained during recovery. Additionally, EIDL helps manage ongoing operational expenses, addressing cash flow gaps created by disrupted revenue streams. This financial assistance is imperative for covering unforeseen costs related to flooding or supply chain disruptions caused by the hurricane. Application Process for EIDL How can your business navigate the application process for an Economic Injury Disaster Loan (EIDL)? Start by visiting the SBA Disaster Loan Assistance Portal online, where you’ll submit your application. To qualify, verify your business is located in a declared disaster area and can demonstrate economic injury, such as reduced revenue or closures. Follow these steps: Gather Documentation: Collect necessary documents, including tax returns and financial statements. Complete the Application: Fill out the application accurately, detailing how the disaster impacted your operations. Submit Your Application: Send your application through the portal and await confirmation of receipt. Monitor Processing: Be prepared for a waiting period, as processing can take several weeks, though initial disbursements may be expedited. Once approved, you’ll receive a loan offer outlining the terms, and fund disbursement occurs after acceptance. Strategic Management of EIDL Effective management of Economic Injury Disaster Loan (EIDL) funds is vital for sustaining your business during challenging times. Start by prioritizing important operational expenses, like payroll and utilities, to maintain continuity when cash flow is tight. Keep your EIDL funds in a separate bank account; this helps you track eligible expenses accurately and guarantees compliance with SBA guidelines. Avoid using these funds for business expansion or new investments, as these expenditures violate loan terms. Regularly monitor your cash flow to understand how EIDL financing affects your overall financial health, adjusting your spending as needed to prevent over-leverage. Consider utilizing bookkeeping services to maintain accurate financial statements, which are significant for self-reporting business activity and providing necessary documentation if requested by the SBA. Frequently Asked Questions What Is the Purpose of the EIDL Loan? The purpose of the EIDL loan is to provide financial support to small businesses and private non-profits facing economic hardships because of declared disasters. You can use the funds to cover crucial operating expenses, such as payroll, rent, and utilities, ensuring your business remains afloat during challenging times. With a low interest rate and extended repayment terms, the EIDL loan offers a viable option for managing cash flow and sustaining operations effectively. Is It Possible Eidl Loans Will Be Forgiven? No, EIDL loans aren’t forgivable under current guidelines. You’ll need to repay the loan over a 30-year term at a fixed 4% interest rate. Unlike PPP loans, which may be forgiven if criteria are met, EIDL funds must be repaid regardless of usage. It’s crucial to plan your repayment strategy, as there are no provisions for forgiveness, regardless of whether you seek modifications or deferments. Be prepared for full repayment. Do You Have to Pay Back Eidl? Yes, you have to pay back the EIDL loan. It comes with a 4% interest rate for small businesses and 2.375% for private non-profits. You’ll start making regular payments 11 months after your loan’s approval except if you apply for a deferment. The repayment terms can extend up to 30 years, allowing you to manage payments over time. Be mindful that this loan adds to your overall debt, potentially impacting future financing options. Who Is Eligible for the EIDL Loan? You’re eligible for the EIDL loan if your business, private non-profit, or agricultural cooperative is located in a declared disaster area and has faced substantial economic injury. This injury often manifests as revenue declines or operational disruptions, even without physical damage. To apply, you must show documentation like tax returns and financial statements, and guarantee your business is in good standing with the SBA, including holding a valid Tax Identification Number (TIN). Conclusion In conclusion, the Economic Injury Disaster Loan (EIDL) program offers essential financial support for businesses impacted by disasters like Hurricane Helene. With its attractive loan terms and broad usage options, EIDL can help you cover operating costs, maintain payroll, and stabilize cash flow during challenging times. Comprehending the application process and managing the funds wisely can maximize the benefits of this program, positioning your business for recovery and future growth. Consider applying if you’re eligible and in need. Image via Google Gemini and ArtSmart This article, "What Is the EIDL Loan and How Can It Benefit Your Business?" was first published on Small Business Trends View the full article

A recent Google Pixel feature is reportedly turning on the microphone when it's not supposed to, and Google's finally acknowledged that there's a bug. Reports started as early as last September and gained traction last week, and now, Google has removed the feature on some older phones. Called "Take a Message," the buggy feature was released last year and is supposed to automatically transcribe voicemails as they're coming in, as well as detect and mark spam calls. Unfortunately, according to reports from multiple users on Reddit (as initially spotted by 9to5Google), the feature has started turning on the microphone while taking voicemails, allowing whoever is leaving you a voicemail to hear you. Audio leaks are bad in any circumstance, but they must feel especially nasty if you're trying to pretend you're not there. Affected users have have found that while the caller can hear the audio from the person receiving the voicemail, there's no indication on the receiver's end that their audio can be heard, aside from the green microphone indicator possibly turning on. The issue has been reported affecting Pixel devices ranging from the Pixel 4 to the Pixel 10, and on a recent support page, Google's finally acknowledging it. However, the company's action might not be enough, depending on how cautious you want to be. According to Community Manager Siri Tejaswini, the company has "investigated this issue," and has confirmed it "affects a very small subset of Pixel 4 and 5 devices under very specific and rare circumstances." The post doesn't go any further on the how and why of the diagnosis, but says that Google is now disabling Take a Message and "next-gen Call Screen features" on these devices. Next-gen Call Screen is a separate feature that allows Google's AI to ask a caller their name and the purpose of their call before taking a message. No bugs have been reported for it, but Google says it's disabling both features out of "an abundance of caution." While this should prevent the issue from popping up for users with those phones, it's a bit of a heavy-handed fix. I've reached out to Google to check if Take a Message is only being removed temporarily while the company fixes the bug, or if it will now be permanently gone. In the meantime, Tejaswini does say that Pixel 4 and 5 owners will still be able to use manual and automatic Call Screening, which provide basic protection against spam. The post also suggests that affected users can rely on any call screening features provided by their cellular carriers. How to disable Take a Message on your Pixel phoneWhile it's encouraging that Google is taking action on the Take a Message bug, the company only seems to be acknowledging it for Pixel 4 and Pixel 5 models, at least for now. I've asked Google whether owners of other Pixel models should be worried, as user reports seem split on this. Still, because some have mentioned an issue with even the most up-to-date Pixel phone, if you want to practice your own abundance of caution, it might be worth disabling Take a Message on your device, regardless of its model number. To do this, open your Phone app, then tap the three-lined menu icon at the top-left of the page. Navigate to Settings > Call Assist > Take a Message, and toggle the feature off. View the full article

In 2010, clinical psychiatrist Dale Archer published the New York Times best seller Better Than Normal, a book that highlighted the often-underappreciated benefits of various psychiatric diagnoses. The book looked at strengths associated with conditions like bipolar disorder, OCD and schizophrenia. But there was one chapter that hit a little too close to home. After publishing it, Archer asked a colleague to conduct a psychiatric diagnostic on him. “She said, ‘you’re off the charts for ADHD,’ and I go, ‘Yeah, I know, I just wanted validation’,” he says. In 2015, Archer published a follow-up book, The ADHD Advantage, focusing on some of the more positive attributes of his condition. In it, he profiled high achievers with ADHD, including the most successful athlete in Olympics history, Michael Phelps, comedian, actor and television host Howie Mandel, and Jet Blue founder David Neeleman. Archer’s research ultimately led him to a hypothesis that has yet to be proven in a clinical study: That ADHD—and all psychiatric diagnoses, for that matter—exists on a continuum, which he plots on a 10-point scale. Those who score four and below might not even know they have the condition, those who score nine or higher are likely to struggle in everyday life and may require medication. Those who were featured in his book fell between five and eight. Those in that range often report struggling in certain domains, while enjoying advantages in others. According to Archer, though, that range is a sweet spot: one associated with above-average resilience and creativity. These folks also enjoy multitasking, remain calm in crisis, are more outgoing and can hyperfocus on things they’re passionate about. ADHD Remains a Mystery and a Paradox Attention-Deficit/Hyperactivity Disorder, better known as ADHD, is a developmental disorder characterized by inattention, hyperactivity and/or impulsivity, according to the National Institute of Mental Health. It is also legally classified as a disability under The Americans with Disabilities Act. While our understanding of the disorder has come a long way in recent years, there is still a lot we don’t yet know. To make matters more confusing, much of what we do know seems paradoxical. On the one hand, many with ADHD feel almost paralyzed by mundane tasks, struggle in traditional academic and workplace settings and suffer other mental health challenges—including anxiety, depression, substance abuse and eating disorders—at higher rates. They are also more likely to have unplanned pregnancies, get into car accidents and even have shorter average lifespans. On the other, many are also more creative, entrepreneurial and intuitive. In fact, some of the world’s highest achievers—including Simone Biles, Paris Hilton, Michael Jordan, Greta Gerwig, Richard Branson and Jamie Oliver—credit ADHD for their success. “One person might experience it as a disability, and that’s really critical, because ADHD does cause functional impairment,” explains Sarah Greenberg, a licensed psychotherapist for neurodivergence nonprofit Understood.org. “ADHD also comes with a certain set of strengths, particularly when the environment is a right fit for that brain.” A Mixed Bag of Strengths and Struggles Rather than viewing the condition on a continuum, Greenberg sees neurodiversity as creating “jagged profiles,” meaning many with neurological differences overperform in some areas and underperform in others. “I’ll be interviewing someone who is an incredible leader, incredible manager, very good at relationships, but can’t really keep friendships, because they’re very bad at texting back or remembering birthdays,” she explains. That’s why Greenberg encourages those who work with, live with, love or have other close ties to someone with ADHD not take certain characteristics of the condition personally. For example, many with ADHD struggle to sense how much time has passed—often referred to as “time blindness”—making lateness a chronic challenge. “If I’m in a relationship with someone and they’re always 10 minutes late, I’m naturally going to take that personally, like they don’t respect my time,” Greenberg says. “That assumed intention is really going to impact the relationship, and we see it all the time in the workplace.” Cognitive ‘Wheelchairs and Ramps’ There are a lot of everyday activities that present obstacles for those with ADHD, and access to support can make a real difference. “Take someone who is unable to walk: If they have access to a wheelchair and a ramp, they can access the building, so they’re less disabled in that experience,” explains Megan Anna Neff, an author, clinical psychologist and founder of Neurodivergent Insights, an online neurodiversity education and resource platform. “How disabled we are happens at the intersection between our impairment and our environment. Most schools and most workplaces are not built for ADHD brains, so that is why it’s a disability.” Neff explains that the medical model of disability tends to be binary—you either have a disability, or you don’t—while the “social model” takes into account environmental factors. “A lot of older strategies are about trying to make the ADHD brain less ADHD,” she says. “[The social model] is more about: ‘How do we understand the ADHD brain so we can actually work with it?’” Neff believes ADHD should be classified as a disability so that those who need the support, resources and legal protections can continue to access them. However, it’s also important to acknowledge that many with ADHD do not consider themselves disabled, and shouldn’t be labelled as such. “When we have structures and environments where they can support that divergent thinking—when we can channel our interest into our career or creativity or out of the box thinking—there absolutely are powerful things that can come of that,” she says. Having control over her work environment has allowed Neff to thrive as a medical professional with ADHD and autism. Greenberg of Understood.org says she joined the organization as a psychotherapist with ADHD to study learning differences and apply those strategies to organizations of all shapes and sizes. Dale Archer jokes he was only able to make it through medical school by accepting that he did his best work by procrastinating until a creeping deadline triggered his hyperfocus as a crisis response. Like them, I too struggled in traditional academic and workplace settings, but have gone on to have a successful career as a freelance journalist and author not despite my ADHD—but because of it. As our collective understanding of neurodiversity expands, those with ADHD are finding ways to better leverage many natural strengths and overcome our natural challenges. View the full article

The tech industries’ top leaders have a not insignificant amount of sway over the White House. But after a masked ICE agent killed Alex Pretti in Minneapolis on Saturday, less than a month after federal agents also shot and killed Renee Good, many are still choosing to remain silent, showing just how tied to President The President’s administration Big Tech has become. Now, their employees are piling on the pressure for their CEOs to speak out. More than 800 tech workers from companies like Google, Meta, OpenAI, Amazon, and Salesforce have signed a letter urging their CEOs to wield their influence and call the White House to demand that U.S. Immigration and Customs Enforcement (ICE) leave U.S. cities. “Tech professionals are speaking up against this brutality, and we call on all our colleagues who share our values to use their voice,” states the letter organized by ICEout.tech. “We know our industry leaders have leverage: in October, they persuaded The President to call off a planned ICE surge in San Francisco.” The letter also calls on tech companies to end their contracts with ICE. AWS (Amazon Web Services) currently provides ICE with data storage services, while Motorola Solutions was awarded a $15.6 million contract in 2023 to “implement and maintain” ICE’s tactical communication infrastructure. In October, Apple and Google removed apps that alerted people when ICE agents were nearby. Even Palantir employees have started openly questioning the work the company is doing with the Department of Homeland Security, according to a recent Wired report. Promised a friendlier regulatory environment, tech CEOs have largely stayed silent throughout The President’s second-term and have readily appeared at public events to promote the president’s agenda. As OpenAI’s head of global business, James Dyett noted on X: “There is far more outrage from tech leaders over a wealth tax than masked ICE agents terrorizing communities and executing civilians in the streets.” He continued, “Tells you what you need to know about the values of our industry.” Target, UnitedHealth, Best Buy and other Minnesota-based companies issued a joint statement Sunday, “calling for an immediate deescalation of tensions and for state, local and federal officials to work together to find real solutions.” The statement’s tentative language was met with criticism, failing to outright condemn the shooting of Pretti or Good or urge the administration to remove ICE from the Twin Cities. Still, experts say it was significant, and marks a “tipping point” in the situation. While some have chosen to remain silent, other notable tech figures have used their platforms to speak out. Meredith Whittaker, the president of Signal, wrote: “To everyone in my industry who’s ever claimed to value freedom—draw on the courage of your convictions and stand up.” Khosla Ventures founder Vinod Khosla posted: “ICE personnel must have ice water running thru their veins to treat other human beings this way. There is politics but humanity should transcend that.” Anthropic co-founder Chris Olah said he also felt compelled to say something. “I generally believe the best way I can serve the world is as a non-partisan expert, and my genuine beliefs are quite moderate,” he said on X. “So the bar is very high for me to comment. But recent events—a federal agent killing an ICU nurse for seemingly no reason and with no provocation—shock the conscience.” View the full article

Big news for runners with an Apple Watch: You can now follow Strava routes directly from your wrist. Route navigation on Strava-compatible watches isn't exactly new technology—it's just been inexplicably absent from Apple's platform until now. In a Reddit post from Strava's product team, the news was welcomed by runners, cyclists, and hikers who've long wondered why their Apple Watch couldn't do what Garmin and Coros devices have offered for years. What's new with Strava's Apple Watch appThe core update here is users can now view maps directly on their Apple Watch during activities, seeing both where they're headed and how to backtrack if they take a wrong turn. For subscribers, saved Routes work hands-free and function offline, eliminating the need to pull out your phone mid-run or mid-ride to check directions. To access routes directly on your watch, press the Route icon while selecting the Sport Type that you’ll record. Once you’ve selected the saved route you want to follow, the activity will start recording. To then access the map while in the middle of recording your activity, simply swipe up on your watch face. Once on the map screen, you will be able to follow your live location and, if added, your saved route. To zoom or pan the map, tap the watch face to unlock interactive mode. If you want to turn back to your Stat screen, tap the back icon or use the watch scroll button. Alongside route navigation, Strava added two more training features: Custom Laps let you mark intervals with a single tap, useful for tempo runs, hill repeats, or comparing efforts against your previous performances. Live Segments provide real-time feedback when you hit a tracked segment. Subscribers can see whether they're ahead or behind their personal record as it happens, while all users get live progress updates. As always, you can also turn to route suggestions that draw from Strava's massive activity database full of actual paths that real users have tested and preferred. The bottom lineFor Apple Watch users who've grown accustomed to working around Strava's limitations, this update rocks. Less phone checking means more attention on the road, trail, or effort itself. Maybe it's taken longer than it should have, but Apple Watch users are finally caught up. Whether that's enough to satisfy those who've already migrated to other platforms remains to be seen, but for the loyal holdouts, it's about time. View the full article

In its latest round of mass layoffs, Amazon is eliminating 16,000 jobs—following a round of 14,000 cuts back in the fall. The tech giant did not cite artificial intelligence in a memo to employees, and Amazon CEO Andy Jassy has previously denied that the company is slashing headcount due to AI. But there’s no denying AI plays a role, whether or not these layoffs can actually be attributed to it. Jassy has explicitly said that adopting AI across Amazon “will reduce our total corporate workforce as we get efficiency gains.” Even though there is limited data to suggest AI is directly responsible for the scourge of layoffs across corporate America, plenty of CEOs have made clear that they believe the technology will transform their workplaces, and that their employees need to get on board. Workers are listening—and they’re anxious about what widespread AI adoption means for their job prospects in a challenging market. A new report from Indeed surveyed over 2,000 workers and found that AI is a major concern, with over a third of them saying it will negatively impact their job opportunities and career growth. In fact, AI nudged out burnout as the leading concern among job seekers. For 40% of employers, adopting AI is a major focus in 2026—but 35% of job seekers see this as a troubling shift. “Your employees know AI isn’t going away and will impact their work,” Matt Berndt, the head of Indeed’s Job Search Academy, said in a blog post. “The big question is how? This unknown breeds uncertainty, and that’s the disconnect: Both employers and workers are using AI, but they don’t understand or trust how the other is using it. This isn’t a tech problem; it’s human.” Economists have argued there is little evidence that AI is already displacing workers in high numbers, even in sectors that are more vulnerable to its effects. Still, employees across corporate America have reason to fret over AI: In just the last month, several companies have explicitly cited AI in layoff announcements. Pinterest will be laying off 15% of its workforce this year, in an effort to redirect resources to teams that are working on AI. Citigroup already cut 1,000 jobs in January, and CEO Jane Fraser has teased more layoffs later this year due to AI and automation. This report also aligns with the broader sentiment around AI adoption: Public opinion polling has repeatedly shown that Americans fear AI will usher in sweeping job losses. Indeed’s report also captures a fundamental disconnect between employers and rank and file workers. The overwhelming majority of employers are convinced they know what their workforce wants, according to Indeed—though their employees largely disagree. Half of employers also seem to think the job market is actually improving, while 40% of workers believe it is only getting worse. Many employers are worried about budgets and cost reduction, while two-thirds of workers are jockeying for a raise. In spite of these findings, one thing employers and their workers might actually agree on is that burnout is looming—perhaps now more than ever. For workers, burnout is a major concern, not far behind AI. Employers claim to be most concerned with employee wellbeing and burnout, while also anticipating that the “996” schedule—the 72-hour work week that is growing more popular across AI companies—will take over more workplaces. Nearly 40% of employers said they expect longer work weeks, per the Indeed report, even as 46% of job seekers cited work life balance as a top priority. As they face increasing pressure from their employers to embrace AI, it’s little surprise that workers are not exactly optimistic about what 2026 has in store. View the full article

It’s the Thursday “ask the readers” question. A reader writes: Would you consider an Ask the Readers on what people wish they’d known when they first became managers? I’ve just stepped into my first leadership role, moving from being a highly regarded individual contributor (who task managed teams for different projects) to actually managing a small department and wow, it’s a much bigger shift than I expected. I’d love to hear what helped others get over that hump, what made things easier, what surprised them, and what they wish they’d known earlier. Bonus points for advice on: • Managing people who’ve been on the team for years but weren’t hired for this role despite applying • Handling the weird loneliness of the “finding your feet” stage in a new leadership job Readers? The post what do you wish you’d known when you started managing people? appeared first on Ask a Manager. View the full article

Nasdaq falls more than 2% while S&P 500 weakens by 1.2%View the full article

U.S. life expectancy rose to 79 years in 2024 — the highest mark in American history. It’s the result of not only the dissipation of the COVID-19 pandemic, but also waning death rates from all the nation’s top killers, including heart disease, cancer and drug overdoses. What’s more, preliminary statistics suggest a continued improvement in 2025. “It’s pretty much good news all the way around,” said Robert Anderson, of the National Center for Health Statistics at the Centers for Disease Control and Prevention, which released the 2024 data on Thursday. Life expectancy, a fundamental measure of a population’s health, is an estimate of the average number of years a baby born in a given year might expect to live, given death rates at that time. For decades, U.S. life expectancy rose at least a little bit almost every year, thanks to medical advances and public health measures. It peaked in 2014, just shy of 79 years. It was relatively flat for several years before plunging as the COVID-19 pandemic killed more than 1.2 million Americans. In 2021, life expectancy fell to just under 76 1/2 years. It has been rebounding since. The data reflect not only a complete turnaround from the pandemic but also a lasting improvement in the drug overdose epidemic, said Andrew Stokes, a researcher at Boston University. The bad news is that the U.S. still ranks below dozens of other countries, Stokes noted. “There’s a lot more to be done,” he said. In 2024, about 3.07 million U.S. residents died, about 18,000 fewer than the year before. Death rates declined across all racial and ethnic groups, and in both men and women. Heart disease remained the nation’s leading cause of death, but the death rate due to it dropped by about 3% for the second year in a row. A combination of factors are likely at play, including advances in medical treatments and weight management, said Dr. Sadiya Khan, who treats and studies heart disease at Northwestern University. Deaths from unintentional injuries — a category that includes drug overdoses — fell the most, dropping more than 14% in 2024. COVID-19, which only a few years ago was the nation’s No. 3 killer, in 2024 dropped out of the top 10. COVID-19’s fall meant suicide moved into the top 10, even though suicides in 2024 declined. Homicides fell that year, too, this week’s report said. Deaths statistics for 2025 are not finalized, but preliminary data suggest around 3.05 million deaths have been recorded. That number may grow as more death certificates are rounded up and analyzed, but Anderson said he expects last year will end up at least a slight improvement over the 2024. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. —Mike Stobbe, AP Medical Writer View the full article

Palantir, Deloitte and gravel company led by ally of US president among beneficiariesView the full article

When considering the best industry categories for forming an LLC, you’ll want to focus on sectors with strong growth potential and demand. Retail Trade stands out because of its adaptability and consumer engagement, whereas Professional Services, particularly in legal and healthcare, leverage specialized expertise for success. The Construction sector furthermore presents opportunities, especially with the shift in the direction of sustainable practices. Comprehending these dynamics can help you make informed decisions about your new venture. What’s the next step in aligning your interests with market trends? Key Takeaways Retail Trade dominates with nearly 19% of applications, driven by strong consumer demand and effective inventory management strategies. Professional Services account for 12.77% of LLC formations, reflecting a growing need for specialized expertise in legal, finance, and healthcare fields. Construction shows growth potential with 9.72% of applications, supported by ongoing infrastructure investments and trends towards sustainable practices. E-commerce is rapidly expanding, offering opportunities in niche markets as online sales surged during the pandemic. Other Services and Administrative Support sectors cater to diverse needs, with potential for success through adaptability and specialized skills in personal care and operational support. Key Takeaways When considering the best industry categories for forming an LLC, it’s essential to understand the current trends and demands within the market. Retail trade stands out as the most popular choice, accounting for nearly 19% of non-corporate business applications. This sector thrives on high customer volume and adapts well to online shopping trends. If you’re looking for specialized expertise, professional services, which make up about 12.77% of LLCs, is another strong contender, covering legal, accounting, and consulting fields. Construction, representing 9.72%, reflects ongoing infrastructure investments. Furthermore, niche markets in the other services category and administrative support services round out the scenery. For a multi-person LLC, these categories represent some of the best industry categories to choose to form an LLC. Advantages of Forming an LLC When you form an LLC, you gain essential legal protection that safeguards your personal assets from business-related debts and liabilities. Furthermore, LLCs benefit from pass-through taxation, meaning you report your business profits and losses on your personal tax return, which helps you avoid double taxation. This structure not merely improves your credibility but likewise offers operational flexibility, making it an attractive option for business owners. Legal Protection Benefits Forming an LLC offers considerable legal protection benefits, particularly through limited liability, which shields your personal assets from business debts and legal obligations. This means that if your LLC faces financial difficulties or lawsuits, only the assets owned by the LLC are at risk, whereas your personal belongings, such as your home or savings, remain safe. LLCs are recognized as separate legal entities, allowing them to enter contracts and own property independently of their owners. Compared to sole proprietorships or general partnerships, this structure meaningfully reduces your personal financial risk. Furthermore, having legal protection can improve your business’s credibility, making it easier to attract investors who appreciate that their contributions aren’t tied to your personal finances. Tax Advantages Explained Establishing an LLC comes with significant tax advantages that can positively impact your bottom line. Here’s how an LLC can benefit you financially: Pass-through taxation lets you report profits and losses on your personal tax return, avoiding double taxation. Tax savings occur since you’re only taxed on personal income rather than business profits and distributions. You can deduct business expenses on your personal taxes, which lowers your taxable income. LLCs offer flexibility in tax classification, allowing you to choose between sole proprietorship, partnership, S corporation, or C corporation status. By electing S corporation status, you might avoid self-employment tax on part of your income, leading to additional savings. These advantages can lead to a more favorable tax situation for you as an LLC owner. Top 10 Most Popular Industries for LLC Formation In today’s business environment, numerous industries are thriving as popular choices for LLC formation. The retail trade industry leads with 18.98% of LLC formations, demonstrating strong demand for businesses selling directly to consumers. Following closely is the professional services sector, which includes legal and consulting fields, accounting for 12.77% of applications owing to a growing need for specialized expertise. The construction sector comprises 9.72% of LLC formations, fueled by ongoing infrastructure investments. Moreover, other services, such as personal care and equipment repair, make up 8.87%, showcasing the diversity within service-oriented businesses. Finally, administrative and support services represent 7.75% of formations, reflecting the increasing demand for specialized support functions across various industries. Percentage of Non-Corporate Business Applications by Industry When considering non-corporate business applications, it’s crucial to look at the industry breakdown. For instance, the retail trade sector leads with nearly 19% of applications, driven by consumer demand for various products. Furthermore, fields like professional services and construction show significant interest, representing 12.77% and 9.72% respectively, highlighting potential growth areas for aspiring entrepreneurs. Industry Application Breakdown The scenery of non-corporate business applications reveals significant insights into industry trends and consumer demands. By examining the distribution of applications, you can identify where opportunities lie for forming your LLC. Retail Trade: 18.98% – This sector leads, indicating strong consumer demand for various goods. Professional Services: 12.77% – There’s a growing need for specialized expertise in legal, accounting, and consulting fields. Construction: 9.72% – Ongoing infrastructure projects fuel interest in this industry. Other Services: 8.87% – This includes niche markets like equipment repair and personal care, highlighting diverse offerings. Administrative and Support Services: 7.75% – The demand for specialized support functions is evident across various industries. These percentages can inform your decision-making process. Leading Market Segments Across the terrain of non-corporate business applications, five leading market segments have emerged, each reflecting unique opportunities for entrepreneurs. The retail trade industry dominates with 18.98% of total applications, showcasing its appeal to new business owners. Following closely is the professional services sector, which accounts for 12.77% and underscores the demand for specialized expertise in areas like legal and accounting. The construction industry makes up 9.72%, indicating robust investments in infrastructure. Moreover, the other services category, which encompasses personal care and repair services, represents 8.87% of applications, highlighting a variety of niche markets. Finally, administrative and support services account for 7.75%, emphasizing the ongoing need for specialized functions across diverse industries. Growth Potential Analysis Comprehension of the growth potential in various industries can greatly impact your decision to establish a non-corporate business. Analyzing the percentage of non-corporate business applications by industry reveals key trends: Retail trade: 18.98% of applications, showing strong consumer demand. Professional services: 12.77%, indicating a notable need for specialized expertise. Construction: 9.72%, reflecting ongoing investments in infrastructure and building. Other services: 8.87%, highlighting the diversity of service-oriented businesses. Administrative and support services: 7.75%, suggesting a growing demand for operational support. These figures illustrate where market opportunities lie and can help you make an informed choice when establishing your LLC, aligning your business with sectors poised for growth. Retail Trade Insights Retail trade stands out as a leading sector for LLC formation, capturing nearly 19% of non-corporate business applications. This industry encompasses various formats, including physical stores, online shops, and direct sales, allowing you to cater to a high customer volume. Its adaptability to e-commerce trends greatly improves consumer access to goods, making it a lucrative option for new businesses. Successful retail ventures often leverage strong marketing strategies and effective inventory management to meet customer demand. Moreover, many retail businesses offer after-sales services, such as repairs and installations, which boost customer satisfaction and loyalty. By focusing on these elements, you can establish a competitive edge in the thriving retail trade sector. Professional Services Overview In the professional services sector, you’ll find a significant emphasis on industry expertise, as many clients turn to skilled professionals in fields like law, finance, and healthcare for specialized assistance. This sector furthermore boasts a wide range of service offerings, catering to diverse needs across various industries and households. As demand trends continue to rise, entrepreneurs with the right qualifications can find ample opportunities to establish successful LLCs focused on delivering expert solutions. Industry Expertise Requirements When considering a venture in professional services, it’s important to recognize the industry expertise requirements that come into play. Professionals in this sector demand substantial education and training to build credibility and guarantee compliance with regulations. Here are some key considerations: Licenses and Certifications: Many fields, like legal and medical, require specific credentials. Industry Knowledge: Deep comprehension of your specialty is critical for offering valuable insights. Networking Skills: Building relationships is fundamental for client acquisition and retention. Continual Education: Staying updated on industry trends and regulations is necessary for success. Client Trust: Establishing and maintaining trust is significant for long-term business relationships. Grasping these factors can help you navigate the competitive environment of professional services effectively. Service Offerings Diversity Diversity in service offerings is a hallmark of the professional services sector, reflecting the varied needs of clients across different industries. Professional services account for about 12.77% of LLC formations, highlighting the strong demand for specialized expertise. This category encompasses a wide array of services, including legal advice, accounting, consulting, and veterinary care, all of which require substantial training and certification. Many providers cater to both individual clients and businesses, creating a versatile client base and opportunities for growth. As market needs evolve, areas like technology consulting and healthcare are increasingly in demand. Establishing a professional services LLC not just elevates your credibility but also signals your commitment to quality and expertise, in the end benefiting your business. Market Demand Trends As the terrain of the professional services sector evolves, grasping market demand trends becomes essential for entrepreneurs considering forming an LLC. This sector represents about 12.77% of LLC formations, showcasing a strong need for specialized expertise. Key trends driving growth include: An increasing demand for legal and accounting services as businesses navigate regulations. The rise of consulting services, addressing complex business challenges. Expanded veterinary services catering to pet owners’ needs. A diverse clientele seeking customized solutions, enhancing market appeal. The overall economic evolution, prompting individuals and businesses to seek expert guidance. Construction Sector Trends The construction sector is experiencing significant trends that are shaping its future, particularly as the demand for building and engineering services continues to rise. Currently, this sector accounts for about 9.72% of LLC formations, driven by ongoing infrastructure investments. You’ll find a variety of activities here, from new construction to maintenance and repairs. General contractors often manage projects as they subcontract specialized work. The industry is divided into subsectors, such as Construction of Buildings, Heavy and Civil Engineering, and Specialty Trade Contractors, each offering unique opportunities for LLC formation. Moreover, emerging trends like sustainable building practices and technology integration are improving project management and efficiency, making this sector an increasingly attractive option for new business ventures. Health Care and Social Assistance Health Care and Social Assistance is swiftly evolving, driven by factors like an aging population and the growing demand for extensive healthcare services. This sector is one of the fastest-growing in the U.S., representing about 10% of non-corporate business applications. As an entrepreneur, exploring this industry can offer diverse opportunities, including: Hospitals and outpatient care Home healthcare services Social assistance programs Telehealth solutions Digital health technology However, keep in mind that regulatory compliance and licensing are vital for operating legally. You’ll need specialized knowledge in healthcare practices, regulations, and patient management to successfully navigate the intricacies of this field. If you’re passionate about improving community health, this industry could be a compelling choice for your LLC. E-commerce Growth and Opportunities With consumer preferences quickly shifting in the direction of online shopping, e-commerce presents a wealth of opportunities for budding entrepreneurs looking to establish an LLC. In 2021, U.S. online sales surpassed $870 billion, demonstrating a significant market potential. The COVID-19 pandemic accelerated this growth, condensing ten years’ worth of e-commerce advancements into just three months in 2020. Mobile commerce accounted for 54% of online sales, emphasizing the need for mobile-optimized websites. You might additionally explore niche markets, such as sustainable products and subscription services, which are gaining popularity among eco-conscious consumers. Platforms like Shopify and WooCommerce have lowered barriers to entry, enabling you to innovate and launch your online business with relative ease. Consider leveraging these trends for success. Regulatory Environment Impact Steering through the regulatory environment is crucial for LLCs, particularly since compliance requirements can differ greatly across industries. Grasping these regulations helps you avoid costly penalties and operational setbacks. Here are some key considerations: Healthcare: Face extensive oversight, requiring adherence to strict legal frameworks. Finance: Must navigate complex regulations that impact reporting and operations. E-commerce: Needs to comply with laws on online sales and consumer rights, which vary by location. Construction: Comply with local building codes and safety regulations, influencing project costs and timelines. Professional Services: Often require licenses and adherence to ethical guidelines, affecting client services. Market Demand and Access to Capital Comprehending market demand is vital for LLCs, especially if you’re looking to establish a business in a sector with significant growth potential. The retail trade sector, for instance, accounts for nearly 19% of non-corporate business applications, showing strong interest. Similarly, professional services make up about 12.77%, indicating a rising need for specialized expertise. The construction industry, at 9.72%, reflects ongoing investments in infrastructure, whereas other services, comprising 8.87%, cater to various niches. Industry Category Percentage of LLC Formations Retail Trade 19% Professional Services 12.77% Construction 9.72% Access to capital is often improved in these popular sectors, attracting more investors. Skillsets for Industry Success To succeed in any industry, it’s vital to possess the right skill sets customized to your sector’s demands. Each industry has unique requirements, so tailoring your skills to meet those needs is significant. Here are some key skill sets needed across various sectors: Retail Trade: Strong customer service, inventory management, and marketing knowledge. Professional Services: Specialized training or qualifications in law, accounting, or consulting. Construction: Skills in project management, engineering, and regulatory compliance. Other Services: Diverse abilities in repair services, personal care, and community support. Administrative Support: Organizational, communication, and technology management skills. Frequently Asked Questions Which Tax Classification Should I Choose for My LLC? When choosing a tax classification for your LLC, consider your financial goals and operational structure. By default, LLCs are pass-through entities, meaning profits and losses appear on your personal tax return. If you qualify, electing S corporation status can reduce self-employment taxes on distributions. On the other hand, C corporation status offers retained earnings and potential tax deductions but subjects your LLC to corporate tax rates. Consulting a tax professional can help you make the best choice for your situation. How to Categorize Your LLC? To categorize your LLC, start by identifying the primary industry you’ll operate in. This choice impacts your business structure and tax obligations. For instance, if you’re in retail, you might use NAICS codes related to that sector. Analyze market trends, focusing on growing industries like e-commerce or professional services. Make certain your category aligns with your business model, as this affects compliance and how clients perceive your company. What Type of Business Should I Start in LLC? When deciding what type of business to start as an LLC, consider your skills, interests, and market demand. Retail offers high customer volume and flexibility, especially with online options. Professional services like legal and accounting leverage specialized expertise and are in demand. Construction can be lucrative because of ongoing infrastructure projects. On the other hand, niche markets in other services, such as personal care or equipment repair, can likewise provide valuable opportunities for growth. What Names to Avoid for LLC? When naming your LLC, avoid names that closely resemble existing businesses in your state, as this can lead to confusion and legal issues. Steer clear of restricted words like “bank” or “insurance” without proper approvals. Misleading names that suggest unrelated services can cause penalties, and guarantee your name includes “LLC” or an abbreviation. Finally, avoid names that might be considered offensive to prevent registration denial. Choose wisely to pave your business’s success. Conclusion In summary, selecting the right industry for your LLC can greatly influence your business’s success. Retail Trade, Professional Services, and Construction stand out because of their growth potential and market demand. By comprehending industry dynamics, such as e-commerce trends and infrastructure investments, you can position your LLC for success. Prioritize your skills and expertise when making your choice, ensuring your venture aligns with both market opportunities and your personal strengths for best results. Image via Google Gemini This article, "Best Industry Categories to Choose When Forming an LLC" was first published on Small Business Trends View the full article

When considering the best industry categories for forming an LLC, you’ll want to focus on sectors with strong growth potential and demand. Retail Trade stands out because of its adaptability and consumer engagement, whereas Professional Services, particularly in legal and healthcare, leverage specialized expertise for success. The Construction sector furthermore presents opportunities, especially with the shift in the direction of sustainable practices. Comprehending these dynamics can help you make informed decisions about your new venture. What’s the next step in aligning your interests with market trends? Key Takeaways Retail Trade dominates with nearly 19% of applications, driven by strong consumer demand and effective inventory management strategies. Professional Services account for 12.77% of LLC formations, reflecting a growing need for specialized expertise in legal, finance, and healthcare fields. Construction shows growth potential with 9.72% of applications, supported by ongoing infrastructure investments and trends towards sustainable practices. E-commerce is rapidly expanding, offering opportunities in niche markets as online sales surged during the pandemic. Other Services and Administrative Support sectors cater to diverse needs, with potential for success through adaptability and specialized skills in personal care and operational support. Key Takeaways When considering the best industry categories for forming an LLC, it’s essential to understand the current trends and demands within the market. Retail trade stands out as the most popular choice, accounting for nearly 19% of non-corporate business applications. This sector thrives on high customer volume and adapts well to online shopping trends. If you’re looking for specialized expertise, professional services, which make up about 12.77% of LLCs, is another strong contender, covering legal, accounting, and consulting fields. Construction, representing 9.72%, reflects ongoing infrastructure investments. Furthermore, niche markets in the other services category and administrative support services round out the scenery. For a multi-person LLC, these categories represent some of the best industry categories to choose to form an LLC. Advantages of Forming an LLC When you form an LLC, you gain essential legal protection that safeguards your personal assets from business-related debts and liabilities. Furthermore, LLCs benefit from pass-through taxation, meaning you report your business profits and losses on your personal tax return, which helps you avoid double taxation. This structure not merely improves your credibility but likewise offers operational flexibility, making it an attractive option for business owners. Legal Protection Benefits Forming an LLC offers considerable legal protection benefits, particularly through limited liability, which shields your personal assets from business debts and legal obligations. This means that if your LLC faces financial difficulties or lawsuits, only the assets owned by the LLC are at risk, whereas your personal belongings, such as your home or savings, remain safe. LLCs are recognized as separate legal entities, allowing them to enter contracts and own property independently of their owners. Compared to sole proprietorships or general partnerships, this structure meaningfully reduces your personal financial risk. Furthermore, having legal protection can improve your business’s credibility, making it easier to attract investors who appreciate that their contributions aren’t tied to your personal finances. Tax Advantages Explained Establishing an LLC comes with significant tax advantages that can positively impact your bottom line. Here’s how an LLC can benefit you financially: Pass-through taxation lets you report profits and losses on your personal tax return, avoiding double taxation. Tax savings occur since you’re only taxed on personal income rather than business profits and distributions. You can deduct business expenses on your personal taxes, which lowers your taxable income. LLCs offer flexibility in tax classification, allowing you to choose between sole proprietorship, partnership, S corporation, or C corporation status. By electing S corporation status, you might avoid self-employment tax on part of your income, leading to additional savings. These advantages can lead to a more favorable tax situation for you as an LLC owner. Top 10 Most Popular Industries for LLC Formation In today’s business environment, numerous industries are thriving as popular choices for LLC formation. The retail trade industry leads with 18.98% of LLC formations, demonstrating strong demand for businesses selling directly to consumers. Following closely is the professional services sector, which includes legal and consulting fields, accounting for 12.77% of applications owing to a growing need for specialized expertise. The construction sector comprises 9.72% of LLC formations, fueled by ongoing infrastructure investments. Moreover, other services, such as personal care and equipment repair, make up 8.87%, showcasing the diversity within service-oriented businesses. Finally, administrative and support services represent 7.75% of formations, reflecting the increasing demand for specialized support functions across various industries. Percentage of Non-Corporate Business Applications by Industry When considering non-corporate business applications, it’s crucial to look at the industry breakdown. For instance, the retail trade sector leads with nearly 19% of applications, driven by consumer demand for various products. Furthermore, fields like professional services and construction show significant interest, representing 12.77% and 9.72% respectively, highlighting potential growth areas for aspiring entrepreneurs. Industry Application Breakdown The scenery of non-corporate business applications reveals significant insights into industry trends and consumer demands. By examining the distribution of applications, you can identify where opportunities lie for forming your LLC. Retail Trade: 18.98% – This sector leads, indicating strong consumer demand for various goods. Professional Services: 12.77% – There’s a growing need for specialized expertise in legal, accounting, and consulting fields. Construction: 9.72% – Ongoing infrastructure projects fuel interest in this industry. Other Services: 8.87% – This includes niche markets like equipment repair and personal care, highlighting diverse offerings. Administrative and Support Services: 7.75% – The demand for specialized support functions is evident across various industries. These percentages can inform your decision-making process. Leading Market Segments Across the terrain of non-corporate business applications, five leading market segments have emerged, each reflecting unique opportunities for entrepreneurs. The retail trade industry dominates with 18.98% of total applications, showcasing its appeal to new business owners. Following closely is the professional services sector, which accounts for 12.77% and underscores the demand for specialized expertise in areas like legal and accounting. The construction industry makes up 9.72%, indicating robust investments in infrastructure. Moreover, the other services category, which encompasses personal care and repair services, represents 8.87% of applications, highlighting a variety of niche markets. Finally, administrative and support services account for 7.75%, emphasizing the ongoing need for specialized functions across diverse industries. Growth Potential Analysis Comprehension of the growth potential in various industries can greatly impact your decision to establish a non-corporate business. Analyzing the percentage of non-corporate business applications by industry reveals key trends: Retail trade: 18.98% of applications, showing strong consumer demand. Professional services: 12.77%, indicating a notable need for specialized expertise. Construction: 9.72%, reflecting ongoing investments in infrastructure and building. Other services: 8.87%, highlighting the diversity of service-oriented businesses. Administrative and support services: 7.75%, suggesting a growing demand for operational support. These figures illustrate where market opportunities lie and can help you make an informed choice when establishing your LLC, aligning your business with sectors poised for growth. Retail Trade Insights Retail trade stands out as a leading sector for LLC formation, capturing nearly 19% of non-corporate business applications. This industry encompasses various formats, including physical stores, online shops, and direct sales, allowing you to cater to a high customer volume. Its adaptability to e-commerce trends greatly improves consumer access to goods, making it a lucrative option for new businesses. Successful retail ventures often leverage strong marketing strategies and effective inventory management to meet customer demand. Moreover, many retail businesses offer after-sales services, such as repairs and installations, which boost customer satisfaction and loyalty. By focusing on these elements, you can establish a competitive edge in the thriving retail trade sector. Professional Services Overview In the professional services sector, you’ll find a significant emphasis on industry expertise, as many clients turn to skilled professionals in fields like law, finance, and healthcare for specialized assistance. This sector furthermore boasts a wide range of service offerings, catering to diverse needs across various industries and households. As demand trends continue to rise, entrepreneurs with the right qualifications can find ample opportunities to establish successful LLCs focused on delivering expert solutions. Industry Expertise Requirements When considering a venture in professional services, it’s important to recognize the industry expertise requirements that come into play. Professionals in this sector demand substantial education and training to build credibility and guarantee compliance with regulations. Here are some key considerations: Licenses and Certifications: Many fields, like legal and medical, require specific credentials. Industry Knowledge: Deep comprehension of your specialty is critical for offering valuable insights. Networking Skills: Building relationships is fundamental for client acquisition and retention. Continual Education: Staying updated on industry trends and regulations is necessary for success. Client Trust: Establishing and maintaining trust is significant for long-term business relationships. Grasping these factors can help you navigate the competitive environment of professional services effectively. Service Offerings Diversity Diversity in service offerings is a hallmark of the professional services sector, reflecting the varied needs of clients across different industries. Professional services account for about 12.77% of LLC formations, highlighting the strong demand for specialized expertise. This category encompasses a wide array of services, including legal advice, accounting, consulting, and veterinary care, all of which require substantial training and certification. Many providers cater to both individual clients and businesses, creating a versatile client base and opportunities for growth. As market needs evolve, areas like technology consulting and healthcare are increasingly in demand. Establishing a professional services LLC not just elevates your credibility but also signals your commitment to quality and expertise, in the end benefiting your business. Market Demand Trends As the terrain of the professional services sector evolves, grasping market demand trends becomes essential for entrepreneurs considering forming an LLC. This sector represents about 12.77% of LLC formations, showcasing a strong need for specialized expertise. Key trends driving growth include: An increasing demand for legal and accounting services as businesses navigate regulations. The rise of consulting services, addressing complex business challenges. Expanded veterinary services catering to pet owners’ needs. A diverse clientele seeking customized solutions, enhancing market appeal. The overall economic evolution, prompting individuals and businesses to seek expert guidance. Construction Sector Trends The construction sector is experiencing significant trends that are shaping its future, particularly as the demand for building and engineering services continues to rise. Currently, this sector accounts for about 9.72% of LLC formations, driven by ongoing infrastructure investments. You’ll find a variety of activities here, from new construction to maintenance and repairs. General contractors often manage projects as they subcontract specialized work. The industry is divided into subsectors, such as Construction of Buildings, Heavy and Civil Engineering, and Specialty Trade Contractors, each offering unique opportunities for LLC formation. Moreover, emerging trends like sustainable building practices and technology integration are improving project management and efficiency, making this sector an increasingly attractive option for new business ventures. Health Care and Social Assistance Health Care and Social Assistance is swiftly evolving, driven by factors like an aging population and the growing demand for extensive healthcare services. This sector is one of the fastest-growing in the U.S., representing about 10% of non-corporate business applications. As an entrepreneur, exploring this industry can offer diverse opportunities, including: Hospitals and outpatient care Home healthcare services Social assistance programs Telehealth solutions Digital health technology However, keep in mind that regulatory compliance and licensing are vital for operating legally. You’ll need specialized knowledge in healthcare practices, regulations, and patient management to successfully navigate the intricacies of this field. If you’re passionate about improving community health, this industry could be a compelling choice for your LLC. E-commerce Growth and Opportunities With consumer preferences quickly shifting in the direction of online shopping, e-commerce presents a wealth of opportunities for budding entrepreneurs looking to establish an LLC. In 2021, U.S. online sales surpassed $870 billion, demonstrating a significant market potential. The COVID-19 pandemic accelerated this growth, condensing ten years’ worth of e-commerce advancements into just three months in 2020. Mobile commerce accounted for 54% of online sales, emphasizing the need for mobile-optimized websites. You might additionally explore niche markets, such as sustainable products and subscription services, which are gaining popularity among eco-conscious consumers. Platforms like Shopify and WooCommerce have lowered barriers to entry, enabling you to innovate and launch your online business with relative ease. Consider leveraging these trends for success. Regulatory Environment Impact Steering through the regulatory environment is crucial for LLCs, particularly since compliance requirements can differ greatly across industries. Grasping these regulations helps you avoid costly penalties and operational setbacks. Here are some key considerations: Healthcare: Face extensive oversight, requiring adherence to strict legal frameworks. Finance: Must navigate complex regulations that impact reporting and operations. E-commerce: Needs to comply with laws on online sales and consumer rights, which vary by location. Construction: Comply with local building codes and safety regulations, influencing project costs and timelines. Professional Services: Often require licenses and adherence to ethical guidelines, affecting client services. Market Demand and Access to Capital Comprehending market demand is vital for LLCs, especially if you’re looking to establish a business in a sector with significant growth potential. The retail trade sector, for instance, accounts for nearly 19% of non-corporate business applications, showing strong interest. Similarly, professional services make up about 12.77%, indicating a rising need for specialized expertise. The construction industry, at 9.72%, reflects ongoing investments in infrastructure, whereas other services, comprising 8.87%, cater to various niches. Industry Category Percentage of LLC Formations Retail Trade 19% Professional Services 12.77% Construction 9.72% Access to capital is often improved in these popular sectors, attracting more investors. Skillsets for Industry Success To succeed in any industry, it’s vital to possess the right skill sets customized to your sector’s demands. Each industry has unique requirements, so tailoring your skills to meet those needs is significant. Here are some key skill sets needed across various sectors: Retail Trade: Strong customer service, inventory management, and marketing knowledge. Professional Services: Specialized training or qualifications in law, accounting, or consulting. Construction: Skills in project management, engineering, and regulatory compliance. Other Services: Diverse abilities in repair services, personal care, and community support. Administrative Support: Organizational, communication, and technology management skills. Frequently Asked Questions Which Tax Classification Should I Choose for My LLC? When choosing a tax classification for your LLC, consider your financial goals and operational structure. By default, LLCs are pass-through entities, meaning profits and losses appear on your personal tax return. If you qualify, electing S corporation status can reduce self-employment taxes on distributions. On the other hand, C corporation status offers retained earnings and potential tax deductions but subjects your LLC to corporate tax rates. Consulting a tax professional can help you make the best choice for your situation. How to Categorize Your LLC? To categorize your LLC, start by identifying the primary industry you’ll operate in. This choice impacts your business structure and tax obligations. For instance, if you’re in retail, you might use NAICS codes related to that sector. Analyze market trends, focusing on growing industries like e-commerce or professional services. Make certain your category aligns with your business model, as this affects compliance and how clients perceive your company. What Type of Business Should I Start in LLC? When deciding what type of business to start as an LLC, consider your skills, interests, and market demand. Retail offers high customer volume and flexibility, especially with online options. Professional services like legal and accounting leverage specialized expertise and are in demand. Construction can be lucrative because of ongoing infrastructure projects. On the other hand, niche markets in other services, such as personal care or equipment repair, can likewise provide valuable opportunities for growth. What Names to Avoid for LLC? When naming your LLC, avoid names that closely resemble existing businesses in your state, as this can lead to confusion and legal issues. Steer clear of restricted words like “bank” or “insurance” without proper approvals. Misleading names that suggest unrelated services can cause penalties, and guarantee your name includes “LLC” or an abbreviation. Finally, avoid names that might be considered offensive to prevent registration denial. Choose wisely to pave your business’s success. Conclusion In summary, selecting the right industry for your LLC can greatly influence your business’s success. Retail Trade, Professional Services, and Construction stand out because of their growth potential and market demand. By comprehending industry dynamics, such as e-commerce trends and infrastructure investments, you can position your LLC for success. Prioritize your skills and expertise when making your choice, ensuring your venture aligns with both market opportunities and your personal strengths for best results. Image via Google Gemini This article, "Best Industry Categories to Choose When Forming an LLC" was first published on Small Business Trends View the full article