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Search campaigns often see strong early gains — more visibility, traffic, and conversions. But that growth doesn’t last forever. At some point, performance stalls, whether it shows up as a plateau, volatility, or rising costs. That slowdown isn’t necessarily a failure. More often, it signals limits in demand, targeting, conversion, or execution — the challenge is figuring out which one. Search performance doesn’t stay linear, and once early wins are exhausted, quick gains become harder to find. When growth stalls, the instinct is to do more — launch campaigns, publish content, increase spend. But without understanding the constraint, that effort can miss the mark. Instead, the goal is to diagnose what’s actually limiting performance so you can focus on the changes that unlock the next phase of growth. How to identify what’s actually limiting growth When performance drops off, there’s a natural reaction to do more. The discipline of taking a step back and having a mindset of auditing, or seeking to understand what is really going on, is key to understanding the situation. While the answer very well may be to launch more campaigns, increase budgets, or publish more content, chances are that it will be a wasted effort and possibly compound the problem. In many cases, time is of the essence, and we don’t have time to spend a month on a forensic audit. Plus, it isn’t always necessary. A set of questions within a diagnostic framework can quickly help you identify what’s happening. Where is the change occurring? This might already be answered, as a specific KPI might have triggered the concern to start with. However, it’s important to understand where the performance gap is happening. Is it in just one channel? One platform? Or, more broadly, across the board? Where in the funnel or customer journey is it happening? Is it related to visibility, traffic, conversions, or something else? What hasn’t changed? Knowing what metrics are stable can help isolate variables in your search for answers. The more you can isolate the issue, the better you can diagnose problems and more quickly get to resolution steps. Is the issue upstream or downstream? Digging into upstream items includes demand and targeting, while downstream leads to the website and conversions. Getting granular with where performance is impacted in the journey helps greatly. Is this a limit or a gap? Limits can include considering if an opportunity has been maxed out, leading to a plateau. And, gaps can include considering if something is missing or is misaligned in the journey, tech, and end-to-end ecosystem. Dig deeper: Stop reporting traffic and activity. Start reporting progress. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Where search growth typically breaks down 1. Demand I’m starting with demand, as it can be one of the most frustrating causes of performance plateaus or negative changes, as it’s one that is difficult or impossible for marketing leaders and teams to change on their own. If impressions plateau, impression share remains high, rankings are strong, but you have limited new keyword opportunities, you might simply be at the mercy of changes in demand for your product or service. This could be due to global economic reasons, seasonality, or very niche market reasons. Early growth often comes from capturing existing market demand. But, eventually, that demand can be saturated, and more campaigns and optimization unfortunately can’t fix this – and can only hurt the ROI we already have. When exploring demand issues, you can expand your keyword and targeting universe, adjacent topics and subject matter (if still relevant to your product/service), seek out new audiences/personas, or consider expanded geography. All of these have to make sense for your business, though. 2. Targeting and coverage gaps If you have inconsistent performance across campaigns, content, or landing pages, you might have some targeting and/or coverage gaps. This often looks like inconsistent performance across campaigns and pages, missed segments of the funnel, and uneven coverage of the audience. The good news is that opportunity exists, and demand isn’t the issue, and you can identify and fill the gaps in intent coverage and ensure that all stages of the customer journey are covered. I see this most often when there’s a focus primarily on bottom-of-the-funnel users and not a full-funnel strategy. You can consider keyword clustering/structure, segmentation of your campaigns, and ensuring that your content is mapped really well to specific intents and stages in the journey. 3. Conversion and website constraints When traffic grows but conversions don’t, if you have a declining conversion rate, or strong visibility with weak outcomes, your website might be the bottleneck and cause. Search can do the job of getting the visitor to the site, but if the website is hurting potential outcomes or causing a mismatch between expectations of the visitor and the ultimate experience they have on the landing page, you have a website constraint. Landing page alignment to intent and the subject matter, and a strong user experience, are sometimes afterthoughts. A lot of focus can go into the content, topics, and targeting without considering the full experience. Trust signals, messaging clarity, clear conversion paths, and removing UX friction are key to getting the expected ROI on search. Dig deeper: 6 SEO tests to help improve traffic, engagement, and conversions Get the newsletter search marketers rely on. See terms. 4. Efficiency limits in paid search If you’re experiencing rising cost per acquisition numbers, declining return on ad spend, or a higher cost for incremental growth, then you’ve likely hit a ceiling on efficiency. Early efficiency gains are often easier to find and achieve. When you get further into a campaign management phase, you may find that scaling requires tradeoffs and cost increases that are marginal when you expand. You can consider different bid strategies, creative, or ad fatigue, audience expansion, and even what it looks like in how you’re balancing efficiency versus scale in your efforts. 5. Content depth vs. expansion trade-off When you increase content creation and output with limited gains from the investment/effort, see stagnant visibility, or keyword cannibalization, you might be finding that more content isn’t necessarily the answer within your strategy. Early on, you might have experienced gains from filling content gaps and, with gaps filled, are now focused on adding depth. Sometimes, adding depth and continuing to scale content can create unintentional overlaps and dilute performance in hidden ways. It might not seem intuitive, but evaluating if you need to consolidate content (instead of expand) to create a sharper focus and higher overall quality (versus quantity) could be the best option for you. A focus on improving existing content, topical authority, and the content hierarchy and linking structure could be better for you than simply producing more and new content overall if you’re experiencing plateaus. 6. Execution and resource constraints So maybe “doing more” is the answer. I’m not contradicting what I noted early on about how doing more isn’t typically the answer, but you’ll know if that is a constraint and if you think it’s holding you back. In this case, it isn’t that you’re aimlessly adding more work, but you know that you have constraints with resources. When you have a backlog that you can’t get to, slow implementation, or inconsistency in tactics, you’re likely limited by capacity. Knowing what to do but not being able to execute isn’t rare or unique, and it can be frustrating to company and marketing leadership when you see what needs to be done, how it’s holding back results, creating plateaus, and if it isn’t something you can quickly fix. Dig deeper: How to cultivate SEO growth through continuous improvement Find the constraint, then unlock growth It’s exciting to see search performance graphs trending “up and to the right,” and the impact that can have on the bottom line. On the flip side, it can be frustrating, create stress, and be complicated to address when that positive performance stagnates or a plateau is reached. Typically, doing more and doubling down isn’t the right answer. The complexity and number of potential variables that impact performance can be hard to identify and isolate. Leveraging a framework like the diagnostic I unpacked and understanding common reasons can help you sort out performance concerns faster and with greater clarity in your search marketing leadership and implementation. View the full article

Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers. The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal. View the full article

Oil rises as Tehran and Washington battle for control of waterwayView the full article

Warner Bros. Discovery shareholders are set to vote Thursday on the company’s proposed $81 billion sale to Skydance-owned Paramount, in a mega merger that could vastly reshape Hollywood and the wider media landscape. Paramount wants to buy all of Warner. That means HBO Max, cult-favorite titles like “Harry Potter” and CNN could soon find themselves under the same roof as Paramount’s CBS, “Top Gun” and the Paramount+ streaming service. And a greenlight from shareholders would bring the acquisition closer to the finish line. Shareholders are expected to meet at 10 a.m. ET to vote on the deal, which is valued at nearly $111 billion, including debt, based on Warner’s current outstanding shares. Even if approved, a Paramount-Warner combo would still face ongoing regulatory reviews, including from the U.S. Department of Justice. Warner has said it expects to close the deal sometime in the third fiscal quarter. Paramount’s quest for Warner has been far from smooth sailing. And while Warner’s board now endorses the Paramount merger, it wasn’t always eager to enter this particular marriage. Late last year, Warner rebuffed Paramount’s overtures to instead strike a $72 billion studio and streaming deal with Netflix. Paramount, meanwhile, went directly to shareholders with a hostile bid to take over the whole company, including the cable business that Netflix did not want. All three companies spent months fighting publicly over who had the better offer on the table. Warner’s board repeatedly backed Netflix’s bid. But eventually, Paramount offered more money and Netflix abruptly bowed out of the race rather than prolonging the fight. That corporate drama may now be over, but the implications remain. Thousands of actors, directors, writers and other industry professionals have voiced “unequivocal opposition” to the deal, in a letter arguing that further consolidation will lead to job losses and fewer choices for filmmakers and movie goers. Some lawmakers are also sounding the alarm. “What is at stake is clearly not just a corporate deal, but who controls news, who controls entertainment, who controls storytelling,” Democratic Sen. Cory Booker said in a “spotlight” hearing on the merger held in Washington last week. “It’s about the concentration and consolidation of cultural power.” The merger would bring together two of Hollywood’s remaining five legacy studios. It would also join two major streaming platforms — Paramount+ and HBO Max — and two big names in America’s TV news landscape — CBS and CNN — as well as a heap of other brands and entertainment networks. Company executives argue this will be good news for consumers, who they say will have access to bigger content libraries, particularly if HBO Max and Paramount+ become one streaming service. And Paramount CEO David Ellison has tried to assure filmmakers with a 45-day theatrical window guarantee and goal to release 30 movies a year between Paramount and Warner, which he’s said will remain stand-alone operations under a combined company. “I love cinema and I love film,” Ellison said at CinemaCon last week. “You can count on our complete commitment.” But the new owner will also be looking to cut costs. Regulatory filings have already indicated that would include layoffs and downsizing some overlapping operations. And critics are skeptical about consumer benefits — warning of higher prices that could arise when it comes to streaming, and potentially less diversity in content down the road. Then there’s the news. Since coming under Skydance ownership less than a year ago, Paramount-owned CBS has already seen significant editorial shifts, notably with the installation of Free Press founder Bari Weiss as CBS News editor-in-chief. If the Warner takeover goes through, many are expecting similar changes at CNN, which has long attracted ire from President Donald The President. Other questions of political influence have piled up. The Justice Department and company leadership have maintained politics will not play a role in the regulatory process — but The President himself has publicly waded into Warner’s future at times, despite backpedaling on what he once suggested his personal role would be. The President also has a close relationship with the Ellison family, particularly billionaire Oracle founder Larry Ellison, who is putting billions of dollars on the table to back the bid for his son’s company. Meanwhile, Paramount has secured money from several sovereign investment funds — including Saudi Arabia’s Public Investment Fund, as well as funds from the United Arab Emirates and Qatar, per regulatory filings. But such investors will not have voting rights in a future Paramount-Warner combo, the filings noted. Paramount has not publicly specified how much they’re contributing. Other countries, including European regulators, are looking the deal — and states could try to challenge it, too. California Attorney General Rob Bonta has been particularly vocal about the transaction, and said his state is investigating it. —Wyatte Grantham-Philips, AP Business Writer View the full article

How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks. The post Why Great Content Is No Longer Enough & What Beats It In AI Search appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Smartphone cameras have come a long way, but the moment you start walking or moving around, even small shakes can show up in your footage. That’s where a phone gimbal like the Insta360 Flow 2 Pro comes in—it steadies your shots without turning filming into a whole production. And right now, its Ultimate Creator Bundle is down to $169.99 (from $199.99), which, according to price trackers, is the lowest it’s been so far. Insta360 Flow 2 Pro Ultimate Creator Bundle (Grey) Gimbal stabilizer for iPhone & Android $169.99 at Amazon $199.99 Save $30.00 Get Deal Get Deal $169.99 at Amazon $199.99 Save $30.00 This bundle includes the Flow 2 Pro itself, an AI tracker for more reliable subject following, a magnetic phone mount for quick attachment, a USB-C charging cable, and a carry case to keep everything together when you’re on the move. It works with most modern smartphones, including larger models like the iPhone 16 Pro Max, and it’s easy to get going. You unfold it, snap your phone onto the magnetic mount, and it powers on by itself. After the initial setup, it reconnects automatically, making it easy to grab a quick clip without fiddling with settings each time—a detail PCMag noted in its “excellent” review. The design leans toward convenience. There’s a built-in tripod at the base and a telescoping rod that extends up to 8.26 inches, so you can set it down for stable shots or pull back for wider framing without carrying extra gear. Most controls sit within thumb reach, including a joystick and zoom wheel, along with gesture controls for starting or stopping recording. Those gestures aren’t something you’ll master immediately, and the button labels can be hard to read in certain lighting, but the layout starts to feel natural after a few uses. Battery life is rated at up to 10 hours, and the gimbal can also charge your phone while you’re shooting. The stabilization itself works well, especially when walking or panning. Subject tracking is another highlight. Once locked, it follows movement smoothly and can pick the subject back up if they step out of frame for a moment. The companion app adds more control, including shooting modes, editing tools, and a built-in teleprompter. There is also a remote control feature that lets you operate the camera from another phone through a browser, which is useful for solo shooting. For creators who want smoother footage without carrying a full camera rig, this setup covers most everyday needs. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $148.99 (List Price $179.00) Blink Video Doorbell Wireless (Newest Model) + Sync Module Core — $35.99 (List Price $69.99) Ring Indoor Cam (2nd Gen, 2-pack, White) — $59.98 (List Price $79.99) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $319.99 (List Price $349.00) Deals are selected by our commerce team View the full article

American Airlines is leaning further into the idea that airport lounges should feel less like generic waiting rooms and more like extensions of the cities they serve. Its latest project in Nashville makes that strategy pretty clear. At Nashville International Airport (BNA), the airline is planning a new Admirals Club that will significantly expand its footprint and redefine what a lounge can be. A much bigger lounge The new space in Concourse A will span about 17,400 square feet, nearly triple the size of AA’s current lounge at the airport. When it opens, it’s expected to be the largest airline lounge at BNA, giving travelers far more room to spread out, get work done, or just relax before a flight. At a time when overcrowding has become one of the biggest pain points in premium travel, simply having more space is a meaningful upgrade. But American Airlines is also trying to go beyond that. “The new Admirals Club lounge at BNA reflects American’s ongoing commitment to enhancing the travel experience,” Rhonda Crawford, the airline’s senior vice president of customer experience design and strategy, said in a release announcing the lounge. “This lounge is designed to give customers the spirit of Nashville while enjoying the comfort, amenities, and service they expect from American.” Designed to feel like Nashville The design pulls heavily from the city, drawing inspiration from its music culture and the surrounding Tennessee landscape, a move that’s become popular with airport lounges from other brands as well. AA is also introducing features you don’t often see in U.S. lounges, including outdoor terraces overlooking the airfield and an indoor balcony that opens onto the concourse. American says the goal is to create a space that actually feels tied to where you are, not just another interchangeable lounge. That local connection extends beyond design. The airline also highlighted how its Premium Guest Services team brings Nashville’s personality into the space, including small touches like a “celebrity guitar” that collects signatures from artists passing through the airport before being donated to a nonprofit. How it stacks up against Delta and United That approach puts American Airlines in closer alignment with how competitors have been evolving their own lounge networks, though each airline is taking a slightly different path. Delta Air Lines has arguably pushed the hardest into turning lounges into a premium hospitality project. Its Sky Clubs have grown larger and more polished, and the airline has introduced Delta One Lounges at the very top end, with restaurant-style dining and a more curated, high-end feel. Delta’s strategy has focused on consistency and exclusivity, especially as it tightens access to keep crowds under control. United Airlines is taking a more layered approach. Its United Club network is being refreshed with bigger spaces and updated designs, while Polaris Lounges serve as a clearly elevated tier for long-haul premium travelers. United’s lounges tend to lean more modern and functional, though newer locations are starting to incorporate more local character than older ones. American’s Nashville lounge lands somewhere in the middle. Like Delta, it is investing in a space that feels more premium and more visually distinct. Like United, it is still maintaining a broad-access network that serves a wide range of travelers. Access and the “who gets in” question Entry into Admirals Club locations still requires memberships, oneworld status, eligible credit cards, or one-day passes through the AAdvantage program. That keeps the experience more accessible than some of Delta’s tighter rules, even as crowding remains a challenge across the industry. Where American is trying to stand out more is in service. The airline is putting a lot of emphasis on its Premium Guest Services team, positioning the lounge as just one part of a more personalized airport experience. That includes options like Five Star Service, which offers curb-to-gate assistance and adds a more hands-on, concierge-style element to the journey. “At the heart of Premium Guest Services is genuine care,” the company said in the release, noting that staff are trained to treat each itinerary as personal and each interaction as meaningful. What this says about the lounge wars American’s Nashville lounge is reflective of a broader shift across the industry. Lounges have become a key part of the battle for premium travelers for both airlines and credit card issuers, and the response has been bigger spaces, more thoughtful design, and more control over access. AA’s bet is that it can balance all three by expanding capacity, leaning into local identity, and keeping entry relatively flexible. Construction is expected to begin in 2027, and American’s current lounge at BNA will stay open in the meantime. View the full article

Faster, Leaner, Closer to the Client, and Two Hours to an Engagement Letter Big 4 Transparency With Dominic Piscopo, CPA Go PRO for members-only access to more Dominic Piscopo. View the full article

Faster, Leaner, Closer to the Client, and Two Hours to an Engagement Letter Big 4 Transparency With Dominic Piscopo, CPA Go PRO for members-only access to more Dominic Piscopo. View the full article

We're grateful to all our wonderful speakers & guests for making WWC Mountain View 2026 a memorable experience for all. The post Wi-Fi World Congress Mountain View 2026: Photos of all our great speakers – and more appeared first on Wi-Fi NOW Global. View the full article

It’s frustrating to follow fitness content online as a woman when so much of it feels like it is written for men. Likewise, it’s frustrating to work hard at a seemingly simple exercise like pushups and feel like you’re not getting anywhere. Some influencers have proposed a solution to both problems: a change in hand placement for pushups that is supposed to better complement women’s anatomy. I’m not buying it. See, I’ve been around fitness spaces (male-dominated and otherwise) long enough to have built a healthy skepticism around advice and products aimed solely at women. There’s a huge variation in strengths, weaknesses, and body proportions from one person to another, and many of the supposed differences between men's and women's fitness have nothing to do with gender. Rather, they can be chalked up to factors like body size, muscle mass, and training age. In short, I have more in common with other people—male or female—who share my body proportions, my strength background, or my training goals, than I do with a generalized "womankind." Given that, I had doubts about this particular pushup hack for women, but I figured I needed to give it a chance before passing judgment. Certainly it's fair to play around with different hand placements and decide which one works for you. But is there really an anatomical difference that means women need a different hand placement in order to do their best pushups? Why women are being told to change their hand placement when doing pushupsI’ve been seeing this hack all over fitness social media. It suggests that, while doing pushups, women should turn their hands slightly outward (some say 45 degrees). This is usually explained in terms of the “carrying angle"—an angle of the elbow that tends to differ between men and women. (More about what that means below.) For an example, check out this video from Kayla Lee, who describes herself as a women’s anatomy and biomechanics instructor. You’ll notice there isn’t a strong connection presented between anatomy and the pushup hack; she even points out that the carrying angle isn’t a factor in the hand position we use for pushups, and the hand position she recommends has more to do with shoulder rotation. There’s no gender-related reason given that has anything to do with shoulder rotation. The video makes strong claims, but doesn’t connect them logically. In the caption, Lee mentions the carrying angle, then says “now look at how pushups are typically coached,” and gives two standard pushup cues that don’t relate to hand placement at all. Then, the caption continues, when we “force women into that same template,” we injure their bodies and reduce training morale. None of those points seem connected to me, and the more examples I found of this hack being explained online, the less any of it made sense. Why would the carrying angle affect your shoulder position or hand placement? Why is the carrying angle the most important thing to consider when choosing a hand placement? Is the carrying angle even that different between men and women? I needed to dig deeper. What "carrying angle" actually meansAll this Internet talk of the “carrying angle” reminded me uncomfortably of the kinds of criteria looksmaxxers use to study each other’s faces. I suspect the focus on the term stems from a similar urge: the idea that there’s something measurable that explains the difference between groups of people, and that it can offer a definitive answer as to why you're having a harder time in life than others seem to be experiencing. But if you read anatomy papers that discuss carrying angle, you'll see it's not exactly revelatory. When you stand with your arms at your sides and your palms facing forward, your forearm and upper arm don’t form a straight line; your forearm is angled slightly away from your body, and this is your carrying angle. And it is slightly greater in women than in men, on average. It’s called the carrying angle because, at one point, it was hypothesized that it helps women’s forearms to avoid touching their hips as they carry things. That idea didn’t pan out—it turns out the reason our arms don’t touch our hips while carrying groceries is that we deliberately hold our arms away from our bodies. In fact, when discussing the carrying angle, Kayla Lee inserts a flash of this paper to support her claims. And it's in this paper where I learned that last fact: “It is abduction [moving the arm away from the body] at the shoulder and not the carrying angle which keeps the swinging upper limbs away from the side of the pelvis during walking.” That paper also disagrees that carrying angle is determined by gender: “the carrying angle is more in shorter persons as compared to taller persons. ... Carrying angle is not a secondary sex character.” Remember when I said that many supposed differences between men and women come down to factors like body size rather than sex or gender itself? The carrying angle seems to be a lot like the famous Q angle of the thighbone: different on average between men and women, but having more to do with height than gender. Here’s the conclusion from one of several papers that have studied the question: “The slight difference in Q angles between men and women can be explained by the fact that men tend to be taller.” Why you don't actually need a “women’s” pushup hackTwo more things make me doubt this hack even more. One is that the carrying angle is only really noticeable when your hands are supinated (palms up), and that’s not the hand position you use when doing pushups. When you flip your hand palm-down—as you would in order to do a pushup—the carrying angle greatly decreases, and often disappears. The other significant problem is that even if women’s carrying angle is generally greater, there’s a lot of overlap between men’s and women’s carrying angles. Here’s a graph from a 2005 paper that measured the right and left arms of 1,275 people: The left two columns are carrying angles of men (right and left hand), and the other two are of women. Credit: Beth Skwarecki As you can see, the average carrying angle for women is slightly higher than for men, but it’s not like all men have low angles and all women have high angles. Rather, the male and female populations both have a range that includes similarly high and low carrying angles. If "standard" pushup advice only applied to the average man, there would be plenty of men and women who wouldn't fit into it. This raises the question of what “standard” pushup advice is, anyway. The way I’ve been taught to do pushups, and the way I advise others to do them, is to find a hand position that feels comfortable and strong. That will be different for everyone, and I think most trainers already know that. What women really need to do for better pushupsTo distill what I’d learned into actual advice, I reached out to Diana Jordan, a physical therapist and weightlifting coach at Pittsburgh Fitness Project. She confirmed that carrying angle is a real thing, and that the average carrying angle differs between men and women. Then she said this: “There are so many other possible anatomical variations that could play a role in choosing a comfortable pushup position such as chest and shoulder width, the ratio of your humerus [upper arm bone] to your forearm, strength of pecs vs triceps, and shoulder mobility vs stability. In my opinion, choosing a specific pushup based on one typical variant that occurs between sexes (and notice, there’s also overlap in the amount of carrying angle between men and women around 10 degrees) seems silly.” So perhaps you’d do better pushups with a slight angle to your hands, but maybe not! Social media is full of women trying the women’s pushup hack and finding it doesn’t help—but occasionally, it does. I've tried the hack, and there's a simple reason I won't be using it for my own pushups: it's not particularly comfortable for me. I'm stronger with my fingers pointed a little more forward. In short, rather than looking for answers in gendered advice, we all need to find body positions that work for us. Jordan recommends choosing your exercise positioning or variations based on factors like what feels most comfortable, what lets you access your full range of motion, what makes you feel more stable, and, most importantly, what you happen to prefer. The problem with women’s exercise hacksI keep seeing this sort of gendered exercise advice all over social media, and often it boils down all the complexity Jordan talked about to an assumption that one particular hack will meet every woman’s needs. As a trainer myself, I’ve talked people through finding, say, the right foot position for squats—I have them try wider, narrower, feet straight, feet angled, and figure out what works for them. Personally, I do best with a narrow stance and a slight angle to my feet, but there are people online who will tell you that women “should” squat with a wide, toes-out stance. That’s just not true. There are so many different exercises in the world, and so many ways to do each of them, that we can all find several variations that work for us. To bring it back to pushups, let’s not forget that there are all kinds of hand placement variations: diamond pushups, wide-grip pushups, tricep pushups, planche pushups. Locking yourself into just one position means ignoring all the variety out there. Variety benefits you! When I see an influencer argue that I need to use a “women’s” technique, I feel as if I’ve walked into a store filled with clothes in every shape and size and style, only to be taken aside by someone who tells me that none of those options are for me, and that I can only wear a specific, one-size-fits-all women’s outfit. I feel that way even though I know that a majority of strength training content is made with men in mind, and that less research has been done on women than on men—that fact doesn’t mean that we need to dismiss everything we know about training, especially if we’re throwing out scientific understanding and replacing it with pseudoscience or just vibes. “This is tough,” Jordan says, “because railing against the lack of research that involves women and railing against institutions made for men is so hot right now (and I get it!) ... [But] there has been copious research showing that females and males respond similarly to resistance and aerobic training.” If we really want to make sure more women can benefit from strength training, the answer doesn’t lie in small tweaks to exercise technique, but in recognizing the much larger social and societal barriers. Jordan says: “Messages like ‘you should only do pushups this way’ or ‘you should rest specific weeks in your menstrual cycle’ perpetuate the idea of female fragility and increase the barriers to even [starting to exercise].” View the full article

Employees at Meta Platforms may soon feel like they’re spilling TMI to their employer’s MCI. The parent company of Facebook, Instagram, and WhatsApp is installing new software—reportedly dubbed Model Capability Initiative (MCI)—on its employees’ computers and workstations that will, among other things, track and capture mouse movements and keystrokes in an effort to train AI models, Reuters first reported on Tuesday. It’s all part of a broader effort to develop autonomous AI agents that can perform specific work tasks. A Meta spokesperson confirmed that the company was, indeed, pushing forward with the measure. “If we’re building agents to help people complete everyday tasks using computers, our models need real examples of how people actually use them—things like mouse movements, clicking buttons, and navigating dropdown menus,” the spokesperson tells Fast Company. “To help, we’re launching an internal tool that will capture these kinds of inputs on certain applications to help us train our models.” Regarding privacy concerns, Meta added, “There are safeguards in place to protect sensitive content, and the data is not used for any other purpose.” Meta has laid off hundreds of employees this year, and there are rumors swirling that more are to come. It could lay off thousands, largely to offset increased AI costs, and to make room for AI agents to take on some of the work originally done by humans. It wouldn’t be unprecedented: A couple of months ago, Jack Dorsey’s fintech company, Block Inc, cited AI efficiencies as it laid off 40% of its workforce. How low can morale go? Understandably, many Meta workers are likely feeling uneasy, both about the prospect of losing their jobs, and the fact that the company will be tracking every granular move they make on their computers. Unfortunately, experts say there isn’t much they can do about it. “In the U.S., Meta’s approach is largely permissible, but it sits in a legally sensitive zone,” says Natalie Bidnick Andreas, an assistant professor of instruction in the Department of Communication Studies at the University of Texas. “Federal law offers very little in the way of employee‑privacy protections, so there’s no nationwide rule that clearly prohibits keystroke or mouse‑movement monitoring on company devices.” Such practices tend to fit within legal boundaries provided they are limited to a company’s own hardware and work accounts, Andreas adds, although some states might have stricter regulations in place. “State‑level rules add some complexity,” Andreas says, “since a few states require employers to notify workers about electronic monitoring, while newer privacy laws expand personal‑data rights but still focus more on consumers than employees.” Laws need to catch up While there are stronger laws concerning keystroke logging and screen capture in places like the European Union, existing law in the United States is “inadequate for the AI era,” says Dario Maestro, legal director of the Surveillance Technology Oversight Project, an advocacy and legal services group that fights against the growing use of surveillance technology. Existing “statutes were designed to stop bosses from eavesdropping on phone calls and reading private emails, not to stop companies from turning every click into training data,” Maestro says. “Workers have almost no federal right to refuse, and ‘consent’ obtained under threat of termination isn’t consent at all.” “Closing that gap will require state legislatures to treat AI training as a distinct use—one that demands separate, revocable consent and bars repurposing employee data beyond what was originally disclosed,” Maestro adds. “Employees cannot meaningfully refuse” On an ethical level, Andreas says “the concerns run much deeper,” and she echoes Maestro in saying that workers aren’t truly able to consent to the activity. “Employees cannot meaningfully refuse when their employer decides to log keystrokes, so any notion of consent is largely symbolic,” she says. “Even if Meta frames the program as contributing to AI development, workers know that opting out could be interpreted as non‑compliance.” Derek Leben, an associate teaching professor of ethics at the Tepper School of Business at Carnegie Mellon University, says that Meta isn’t alone, either. “This is something that a lot of companies are experimenting with, and by experimenting, I mean they are moving forward with it and seeing what kinds of pushback they’re getting from employees, unions, the media, and the public,” Leben says. He adds that there is, and has been, plenty of discussion and debate as to where the ethical line is in terms of employers respecting the privacy of employees when they’re on the job—if that line does exist. What it really boils down to is whether employers are “treating their employees like human beings with dignity,” Leben says. Absent of that, workers may feel like they’re “being treated like children,” and that tracking their computers is “not being respectful.” Meta’s practices are likely to be replicated by other companies as workplaces grapple with new privacy expectations in the age of AI. “This kind of monitoring also normalizes a level of surveillance that has historically been directed at gig workers and warehouse employees, extending it into knowledge worker roles and reshaping expectations about professional work,” says Andreas. “It further blurs the line between doing one’s job and training one’s replacement.” View the full article

Celebrities are continuing to learn the hard way that publicly pontificating about their views on AI, like politics, might come with far more risk than reward. The latest incident involves beloved Academy Award winner and Walk the Line star Reese Witherspoon, who is facing ongoing backlash for an Instagram video she posted last week—and then again defended this week—encouraging women to learn more about AI. In a recent video posted from what appears to be her kitchen, Witherspoon told her followers that she’s worried not enough women are using AI. Her evidence: An informal poll she took at a recent meeting of her book club, where most of the members told her they weren’t using the tech. In a caption—admittedly, without sharing a source—Witherspoon pointed to statistics suggesting that women are far more likely to have their jobs automated away by artificial intelligence. Witherspoon’s original post is benign enough, though, at times, her verbiage and tone veer into sounding like sponsored content for the AI industry. “The thing I’ve learned about technology is if you don’t get a little bit of understanding from the very beginning, it just speeds past you,” Witherspoon explains in the video. “So you have to have little bits of learning just to keep up.” She concludes the video by asking if people want to learn more about AI with her. This is a big deal, given her audience. Witherspoon has 30 million followers on Instagram and manages one of the most popular and trend-setting book clubs in the country, Reese’s Book Club. The backlash was swift. Her post attracted thousands of comments, with many laying into the actor for ignoring criticisms of the AI industry, including its impact on the environment, the large power consumption required by data centers, and concerns about bias that can be encoded into LLMs. Some people accused Witherspoon of hyping up the tech industry and even posting an undisclosed ad. To defend herself, Witherspoon returned to the topic again on Monday. No, she wasn’t telling anyone to do what they didn’t want to, she conceded, but AI is already everywhere, including on Instagram. She acknowledged concerns about the tech, but stood her ground. “To be clear, no one is paying me to talk about this,” she said. “​I’m planning on learning as much as possible so that I’m educated about this technological revolution.” Witherspoon’s biggest error was likely underestimating just how toxic and polarizing the conversation around artificial intelligence can be. Yes, some celebrities have leaned into the LLM era, no doubt with eyes on capitalizing on the technology and growing their fortunes. Ben Affleck even founded his own AI firm, InterPositive, which was recently purchased by Netflix. Still, the rise of AI has mostly agitated Hollywood, where creatives are rightfully anxious that AI-powered animation, avatars, and video editing stand to put many people out of work (and corrupt the creative process). Some even contend that the top AI labs might be ushering in a new era of fascism. The playwright Jeremy O’Harris recently approached Sam Altman at the Vanity Fair Oscars Party and suggested the OpenAI executive was akin to the Nazi propagandist Joseph Goebbels. It’s possible that Witherspoon, who is otherwise wealthy and extremely influential, was not the right messenger for this particular take. On the merits, though, she is absolutely correct. The gender gap in AI is absolutely real: The statistics bear out that men are using AI more than women, and women seem to be more skeptical of the technology. Researchers recently analyzed studies that spanned about 140,000 people and found that women are using AI tools at a noticeably lower rate. (This might be a double-edged sword, as women are more likely to be judged, a so-called “competence penalty”, for using generative AI, compared to their male counterparts). Still, a major risk is that AI will create a massive productivity, and then, economic gap between workers, and exacerbate inequality along the lines of gender. As workplaces look to demand AI competency from prospective applicants, people who don’t use the technology are likely putting themselves at a disadvantage. More broadly, even if you think AI is nefarious, as many of the critics opposed to Witherspoon seem to be, it is probably advantageous to understand how it works, rather than ignoring it entirely. Abstaining from the technology won’t be enough to confront the most urgent threats presented by AI, especially when it’s already being embedded into the platforms that shape our lives. After all, it’s best to know your enemy—right? View the full article

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.View the full article

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.View the full article

Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.View the full article

As a small business owner, comprehending how much you pay in taxes is essential for your financial planning. Your tax liability largely depends on your business structure, such as whether you’re a C corporation or a pass-through entity like a sole proprietorship. Federal tax rates can vary, and self-employment taxes add another layer of complexity. By exploring deductions and credits, you can potentially reduce your overall tax burden. But what specific factors should you consider to optimize your tax strategy? Key Takeaways Small business tax payments depend on entity structure, with C corporations taxed at a flat 21% rate. Pass-through entities face individual tax rates ranging from 10% to 37%, affecting overall tax liabilities. The Qualified Business Income deduction allows eligible small businesses to deduct up to 20% of their income. Payroll taxes, including FICA, add approximately 15.3% to the overall tax burden for employers and employees. Local and state taxes further influence the total tax obligations, varying significantly by location and business type. Understanding Small Business Taxes When you run a small business, comprehending taxes is crucial, as they can greatly influence your bottom line. Small business taxes vary considerably based on your entity structure. For instance, C corporations face a flat federal tax rate of 21%, whereas pass-through entities like sole proprietorships are taxed at individual rates ranging from 10% to 37%. You might also benefit from the Qualified Business Income deduction, which allows you to deduct up to 20% of your qualified business income if your income is below certain thresholds. Furthermore, you’ll incur payroll taxes, with the FICA tax rate totaling 15.3%, funding Social Security and Medicare. This means you, as an employer, and your employees each contribute 7.65%. Finally, don’t forget about state and local taxes, which can vary widely and further impact how much you, as a business owner, pay in taxes. Business Structure and Its Impact on Taxes Your choice of business structure can greatly affect your tax obligations. For example, C corporations face a flat federal tax rate of 21% and are subject to double taxation on dividends, whereas pass-through entities like sole proprietorships and LLCs report income on personal tax returns, resulting in individual tax rates ranging from 10% to 37%. Comprehending these differences is essential for managing your tax burden effectively and maximizing your potential savings. Tax Implications of Structures The legal structure you choose for your small business plays a crucial role in determining your tax obligations and overall financial liability. Comprehending these implications can help you make informed decisions. C corporations face a flat federal income tax rate of 21%. Sole proprietorships and LLCs are taxed at personal income rates ranging from 10% to 37%. Partnerships require a separate tax ID and file taxes on Form 1065. S corporations avoid double taxation, passing profits directly to shareholders. Employers must pay FICA taxes, totaling 15.3% of gross wages, which includes Social Security tax. To calculate FICA, consider your employees’ wages and apply the FICA tax percentage accordingly. Knowing how much is FICA and Social Security tax helps you budget effectively. C-Corp vs. Pass-Through Choosing between a C corporation and a pass-through entity can greatly impact your business’s tax obligations and overall financial health. C corporations face a flat federal income tax rate of 21%, but they likewise experience double taxation. Conversely, pass-through entities, like sole proprietorships and partnerships, avoid this by passing profits directly to owners, who are taxed at individual rates. Feature C Corporation Pass-Through Entity Federal Tax Rate 21% 10% – 37% Double Taxation Yes No QBI Deduction Not available Up to 20% Federal Tax Rates for Small Businesses In relation to federal tax rates, small business owners face a variety of structures that greatly impact their tax obligations. Comprehending these differences is essential for effective financial planning. Here’s a breakdown of what you need to know: C corporations are taxed at a flat rate of 21% on taxable income. Pass-through entities, like sole proprietorships and LLCs, are taxed based on individual income tax brackets (10% to 37%). C corporations also face double taxation on profits and dividends. Self-employed individuals pay a self-employment tax of 15.3% on net earnings, which includes Social Security and Medicare taxes. You’ll need to make estimated federal tax payments quarterly, with deadlines throughout the year. To manage your tax responsibilities effectively, it’s important to know how to calculate FICA tax and how to figure out FICA taxes for your business structure. Grasping these rates helps you stay compliant and plan your finances wisely. Revenue Levels and Their Influence on Tax Obligations Revenue levels play a significant role in shaping the tax obligations of small business owners, impacting how much you finally owe to the government. Your taxable income is calculated after deducting allowable business expenses, tax deductions, and credits from your total revenue. For 2025, individual income tax brackets for pass-through entities range from 10% to 37%, meaning higher revenue can push you into a higher tax bracket. If you operate as a C corporation, you’ll face a flat federal income tax rate of 21% on your taxable income, providing predictability in tax liability. Moreover, revenue levels influence your eligibility for the Qualified Business Income (QBI) deduction, allowing you to deduct up to 20% of qualified business income, subject to certain thresholds. If your revenue exceeds $60,000, you might benefit from electing S corporation status, which can reduce self-employment taxes on distributions compared to sole proprietorships. Location and Industry Effects on Tax Rates When you’re running a small business, your tax rates can vary widely based on where you’re located and the industry you’re in. States may impose different corporate income tax rates, ranging from 0% to over 11%, whereas pass-through entities face varying personal income tax rates that can go as high as 13.3%. Moreover, local taxes and industry-specific levies, like excise taxes on certain products, can greatly impact your overall tax obligations. Geographic Tax Variations Tax burdens for small business owners can vary widely depending on geographic location and the industry in which they operate. Comprehending these variations is essential for effective financial planning. Here are some key factors to take into account: State corporate tax rates range from 0% to 11.5%, greatly impacting profits. Individual income tax rates for pass-through entities can vary from 0% to 13.30%. Local sales tax adds to the burden, with California‘s base at 7.25% and Texas at 6.25%. Certain industries, like hospitality and retail, face higher sales taxes or excise taxes. States with no personal income tax, such as Florida and Texas, often offer lower overall tax liabilities. Being aware of these geographic factors can help you make informed decisions for your business. Industry-Specific Tax Impacts Comprehending the specific tax impacts related to your industry is essential for managing your small business effectively. Tax rates can vary greatly; for instance, service-based businesses often encounter different obligations compared to retail sectors because of their revenue and expense structures. In California, you might face corporate tax rates up to 8.84%, whereas Florida offers a lower rate of 5.5%. Furthermore, states with higher income tax rates, like New York, can increase your overall tax burden if you operate as a pass-through entity. Some industries, such as construction, have extra taxes, including sales tax on materials, raising overall liabilities. Local taxes, especially in cities like Seattle, can complicate your tax obligations further, adding layers to your calculations. Local vs. State Rates Comprehending how local and state tax rates interact can be crucial for your small business’s financial health. Both levels of taxation can greatly influence your total tax burden. Here are key factors to take into account: Local tax rates may add additional sales or business taxes on top of state rates. State corporate income tax rates fluctuate, impacting your obligations based on location. Some states impose individual income taxes on pass-through entities, complicating your tax situation. Sales tax rates vary widely; local taxes can raise these rates considerably. Industry-specific taxes, like excise taxes for alcohol or tobacco, can differ by state and locality. Understanding these elements helps you prepare for your tax responsibilities and optimize your financial strategy. Employee Presence and Payroll Taxes When you run a small business with employees, comprehending payroll taxes is vital for maintaining compliance and avoiding costly penalties. You need to pay federal income tax, Social Security, Medicare taxes (FICA), and federal unemployment tax (FUTA). The FICA tax totals 15.3% of eligible gross earnings, with you contributing 7.65% and withholding another 7.65% from your employees’ wages. For 2024, Social Security taxes apply only to the first $168,600 of earnings, which means higher earners pay a lower proportion of their income in taxes. Furthermore, your FUTA tax is 6% on the first $7,000 paid to each employee annually, but if you pay state unemployment taxes, you can receive a credit of up to 5.4%, reducing your effective FUTA rate to 0.6%. Accurate payroll tax management is imperative, as failing to remit these taxes can result in significant penalties from the IRS. Types of Small Business Taxes In terms of taxes, small business owners face various types depending on their business structure. If you operate as a C corporation, you’ll pay a flat federal income tax rate of 21%, whereas pass-through entities will see taxes ranging from 10% to 37% based on individual income tax rates. Comprehending these distinctions is essential for managing your tax obligations effectively and planning for your business’s financial future. Corporate Income Taxes Grasping corporate income taxes is essential for small business owners, as these taxes can greatly affect their financial health. If you’re operating as a C corporation, you’ll face a flat federal income tax rate of 21% on taxable income, thanks to the TCJA of 2017. Moreover, state corporate tax rates vary, impacting your overall liability. Here are some key points to keep in mind: Corporate income taxes can lead to double taxation—once at the corporate level and again on dividends. C corporations are distinct from pass-through entities. Individual income tax rates for owners range from 10% to 37%. Some states impose rates as high as 11.5%. Comprehending these taxes helps in effective financial planning. Pass-Through Entity Taxes Comprehending pass-through entity taxes is crucial for small business owners operating under structures like sole proprietorships, partnerships, and S corporations. These entities don’t pay federal income tax at the business level; instead, profits and losses are reported on your personal tax return, taxed at rates between 10% and 37%. Fortunately, the Qualified Business Income (QBI) deduction allows you to deduct up to 20% of your business income, reducing your taxable income considerably. Nonetheless, starting in 2025, you’ll face state income taxes on your business profits, which vary by state. Furthermore, you’re responsible for self-employment taxes totaling 15.3% on net earnings. Unlike C corporations, your income benefits from single taxation, avoiding double taxation on profits. Strategies to Manage Tax Liabilities Managing tax liabilities is a critical aspect of running a successful small business. To effectively minimize your tax burden, consider implementing these strategies: Take advantage of the Qualified Business Income (QBI) deduction, allowing eligible entities to deduct up to 20% of qualified business income. Maintain accurate records of business expenses, including advertising, salaries, and home office costs, to maximize deductions. Engage a tax professional who can identify available credits and tailor strategies for optimizing your business structure. Implement proactive tax planning throughout the year to manage cash flow and avoid unexpected liabilities. Utilize accounting software and automated mileage tracking to streamline record-keeping and guarantee compliance with IRS regulations. Tax Deductions and Credits Available for Small Businesses Tax deductions and credits play an essential role in helping small business owners lower their tax obligations. You can deduct ordinary and necessary expenses like salaries, rent, and utilities from your taxable income, effectively reducing your overall tax liability. Furthermore, the Qualified Business Income (QBI) deduction allows eligible pass-through entities to deduct up to 20% of their qualified business income, with certain income thresholds and limitations. You can likewise claim tax credits for specific activities; for instance, the Work Opportunity Tax Credit (WOTC) incentivizes hiring individuals from targeted groups, potentially lowering your tax bill considerably. If you use part of your home exclusively for business, you’re eligible for deductions on home office expenses, including utilities and internet. Finally, small businesses may benefit from energy efficiency tax credits and deductions for investments in renewable energy, such as solar panels, which can further reduce tax obligations. Paying Small Business Taxes: Key Dates and Methods Comprehending how to pay your small business taxes is just as important as knowing about deductions and credits. To stay compliant, you need to be aware of critical dates and methods for tax payments. Here are key points to remember: Pay estimated taxes quarterly, with deadlines on April 15, June 15, September 15, and January 15. C corporations must file income tax returns using Form 1120 and make estimated payments throughout the year. Pass-through entities, like sole proprietorships and partnerships, report income on individual tax returns, adhering to the same quarterly schedule. Payroll taxes, including FICA and federal unemployment taxes, are reported using Form 941, typically on a quarterly basis. If deadlines fall on weekends or holidays, payments are due the next business day to conform with IRS regulations. Staying organized with these dates and methods can help you avoid penalties and guarantee smooth operations for your business. Common Errors in Small Business Tax Filing When small business owners file their taxes, they often encounter pitfalls that can lead to costly mistakes. One common error is mixing personal and business expenses, which complicates accounting and can risk audits and denied deductions. Underreporting income is another frequent issue; even small amounts must be accurately reported to avoid penalties from the IRS. Moreover, failing to make timely estimated tax payments can result in late fees, as these are due quarterly on specific dates. Many likewise overlook the necessity of keeping detailed records and receipts for deductible expenses, greatly affecting tax liability. Errors in payroll tax calculations, such as misclassifying employees as independent contractors, can lead to substantial penalties and back taxes owed. Resources for Small Business Tax Planning Steering through the intricacies of tax obligations can be intimidating for small business owners, especially following the common errors that can arise during filing. Fortunately, several resources can help you navigate tax planning effectively: IRS Small Business and Self-Employed Tax Center: Offers guidance on tax obligations, deductions, and credits for various business structures. IRS Publication 535: Details deductible business expenses, enabling you to identify potential deductions that lower taxable income. Qualified Business Income (QBI) Deduction: Allows eligible pass-through entities to deduct up to 20% of their qualified business income; resources clarify eligibility and calculation. Tax Planning Software Tools: Streamline record-keeping and expense tracking, ensuring compliance and maximizing deductions. Consulting a Tax Professional: Provides customized advice on tax strategies, entity structure selection, and proactive planning based on individual circumstances. Utilizing these resources can greatly ease your tax planning process and improve your financial outcomes. Frequently Asked Questions How Much Do Small Businesses Usually Pay in Taxes? Small businesses usually face a range of tax obligations. Federal income tax rates for pass-through entities vary from 10% to 37%, whereas C corporations pay a flat 21%. Furthermore, many states impose corporate income taxes between 0% and 9.80%. Business owners with employees must likewise account for payroll taxes, totaling 15.3%, and self-employed individuals pay a similar self-employment tax. Utilizing deductions, like the Qualified Business Income deduction, can help reduce taxable income. How Much Money Does a Small Business Have to Make to Pay Taxes? You must pay taxes if your small business generates a net income of $400 or more from self-employment. This income triggers the self-employment tax obligation. Depending on your business structure, like a C corporation or a pass-through entity, your tax rates will vary. For pass-through entities, individual tax rates range from 10% to 37%. Accurate income and expense records are essential to guarantee compliance and avoid penalties once you meet these thresholds. How Much Should I Expect to Pay in Taxes as a Business Owner? As a business owner, you should expect to pay federal income taxes ranging from 10% to 37% if you’re a pass-through entity, whereas C corporations face a flat 21% rate. Furthermore, state income taxes can vary widely, impacting your overall tax liability. Don’t forget about self-employment tax, which is 15.3% on net earnings. You can lower your taxable income by deducting ordinary business expenses, like salaries and office costs. Do Small Business Owners Need to Pay Taxes? Yes, small business owners need to pay taxes. They’re required to pay federal income taxes based on their net income, with rates varying by business structure and individual brackets. Furthermore, state income taxes may apply, which differ by location. If you have employees, payroll taxes, including FICA and federal unemployment taxes, are likewise mandatory. Staying compliant with these obligations is essential to avoid penalties from federal, state, and local authorities. Conclusion In conclusion, comprehending your tax obligations as a small business owner is essential for effective financial management. Your business structure, revenue levels, and location all play significant roles in determining your tax liabilities. By utilizing available deductions and being aware of key tax dates, you can optimize your tax situation. Avoid common filing errors to guarantee compliance and maximize your deductions. Staying informed about tax planning resources will help you navigate the intricacies of small business taxes successfully. Image via Google Gemini and ArtSmart This article, "How Much Do Small Business Owners Pay in Taxes?" was first published on Small Business Trends View the full article

As a small business owner, comprehending how much you pay in taxes is essential for your financial planning. Your tax liability largely depends on your business structure, such as whether you’re a C corporation or a pass-through entity like a sole proprietorship. Federal tax rates can vary, and self-employment taxes add another layer of complexity. By exploring deductions and credits, you can potentially reduce your overall tax burden. But what specific factors should you consider to optimize your tax strategy? Key Takeaways Small business tax payments depend on entity structure, with C corporations taxed at a flat 21% rate. Pass-through entities face individual tax rates ranging from 10% to 37%, affecting overall tax liabilities. The Qualified Business Income deduction allows eligible small businesses to deduct up to 20% of their income. Payroll taxes, including FICA, add approximately 15.3% to the overall tax burden for employers and employees. Local and state taxes further influence the total tax obligations, varying significantly by location and business type. Understanding Small Business Taxes When you run a small business, comprehending taxes is crucial, as they can greatly influence your bottom line. Small business taxes vary considerably based on your entity structure. For instance, C corporations face a flat federal tax rate of 21%, whereas pass-through entities like sole proprietorships are taxed at individual rates ranging from 10% to 37%. You might also benefit from the Qualified Business Income deduction, which allows you to deduct up to 20% of your qualified business income if your income is below certain thresholds. Furthermore, you’ll incur payroll taxes, with the FICA tax rate totaling 15.3%, funding Social Security and Medicare. This means you, as an employer, and your employees each contribute 7.65%. Finally, don’t forget about state and local taxes, which can vary widely and further impact how much you, as a business owner, pay in taxes. Business Structure and Its Impact on Taxes Your choice of business structure can greatly affect your tax obligations. For example, C corporations face a flat federal tax rate of 21% and are subject to double taxation on dividends, whereas pass-through entities like sole proprietorships and LLCs report income on personal tax returns, resulting in individual tax rates ranging from 10% to 37%. Comprehending these differences is essential for managing your tax burden effectively and maximizing your potential savings. Tax Implications of Structures The legal structure you choose for your small business plays a crucial role in determining your tax obligations and overall financial liability. Comprehending these implications can help you make informed decisions. C corporations face a flat federal income tax rate of 21%. Sole proprietorships and LLCs are taxed at personal income rates ranging from 10% to 37%. Partnerships require a separate tax ID and file taxes on Form 1065. S corporations avoid double taxation, passing profits directly to shareholders. Employers must pay FICA taxes, totaling 15.3% of gross wages, which includes Social Security tax. To calculate FICA, consider your employees’ wages and apply the FICA tax percentage accordingly. Knowing how much is FICA and Social Security tax helps you budget effectively. C-Corp vs. Pass-Through Choosing between a C corporation and a pass-through entity can greatly impact your business’s tax obligations and overall financial health. C corporations face a flat federal income tax rate of 21%, but they likewise experience double taxation. Conversely, pass-through entities, like sole proprietorships and partnerships, avoid this by passing profits directly to owners, who are taxed at individual rates. Feature C Corporation Pass-Through Entity Federal Tax Rate 21% 10% – 37% Double Taxation Yes No QBI Deduction Not available Up to 20% Federal Tax Rates for Small Businesses In relation to federal tax rates, small business owners face a variety of structures that greatly impact their tax obligations. Comprehending these differences is essential for effective financial planning. Here’s a breakdown of what you need to know: C corporations are taxed at a flat rate of 21% on taxable income. Pass-through entities, like sole proprietorships and LLCs, are taxed based on individual income tax brackets (10% to 37%). C corporations also face double taxation on profits and dividends. Self-employed individuals pay a self-employment tax of 15.3% on net earnings, which includes Social Security and Medicare taxes. You’ll need to make estimated federal tax payments quarterly, with deadlines throughout the year. To manage your tax responsibilities effectively, it’s important to know how to calculate FICA tax and how to figure out FICA taxes for your business structure. Grasping these rates helps you stay compliant and plan your finances wisely. Revenue Levels and Their Influence on Tax Obligations Revenue levels play a significant role in shaping the tax obligations of small business owners, impacting how much you finally owe to the government. Your taxable income is calculated after deducting allowable business expenses, tax deductions, and credits from your total revenue. For 2025, individual income tax brackets for pass-through entities range from 10% to 37%, meaning higher revenue can push you into a higher tax bracket. If you operate as a C corporation, you’ll face a flat federal income tax rate of 21% on your taxable income, providing predictability in tax liability. Moreover, revenue levels influence your eligibility for the Qualified Business Income (QBI) deduction, allowing you to deduct up to 20% of qualified business income, subject to certain thresholds. If your revenue exceeds $60,000, you might benefit from electing S corporation status, which can reduce self-employment taxes on distributions compared to sole proprietorships. Location and Industry Effects on Tax Rates When you’re running a small business, your tax rates can vary widely based on where you’re located and the industry you’re in. States may impose different corporate income tax rates, ranging from 0% to over 11%, whereas pass-through entities face varying personal income tax rates that can go as high as 13.3%. Moreover, local taxes and industry-specific levies, like excise taxes on certain products, can greatly impact your overall tax obligations. Geographic Tax Variations Tax burdens for small business owners can vary widely depending on geographic location and the industry in which they operate. Comprehending these variations is essential for effective financial planning. Here are some key factors to take into account: State corporate tax rates range from 0% to 11.5%, greatly impacting profits. Individual income tax rates for pass-through entities can vary from 0% to 13.30%. Local sales tax adds to the burden, with California‘s base at 7.25% and Texas at 6.25%. Certain industries, like hospitality and retail, face higher sales taxes or excise taxes. States with no personal income tax, such as Florida and Texas, often offer lower overall tax liabilities. Being aware of these geographic factors can help you make informed decisions for your business. Industry-Specific Tax Impacts Comprehending the specific tax impacts related to your industry is essential for managing your small business effectively. Tax rates can vary greatly; for instance, service-based businesses often encounter different obligations compared to retail sectors because of their revenue and expense structures. In California, you might face corporate tax rates up to 8.84%, whereas Florida offers a lower rate of 5.5%. Furthermore, states with higher income tax rates, like New York, can increase your overall tax burden if you operate as a pass-through entity. Some industries, such as construction, have extra taxes, including sales tax on materials, raising overall liabilities. Local taxes, especially in cities like Seattle, can complicate your tax obligations further, adding layers to your calculations. Local vs. State Rates Comprehending how local and state tax rates interact can be crucial for your small business’s financial health. Both levels of taxation can greatly influence your total tax burden. Here are key factors to take into account: Local tax rates may add additional sales or business taxes on top of state rates. State corporate income tax rates fluctuate, impacting your obligations based on location. Some states impose individual income taxes on pass-through entities, complicating your tax situation. Sales tax rates vary widely; local taxes can raise these rates considerably. Industry-specific taxes, like excise taxes for alcohol or tobacco, can differ by state and locality. Understanding these elements helps you prepare for your tax responsibilities and optimize your financial strategy. Employee Presence and Payroll Taxes When you run a small business with employees, comprehending payroll taxes is vital for maintaining compliance and avoiding costly penalties. You need to pay federal income tax, Social Security, Medicare taxes (FICA), and federal unemployment tax (FUTA). The FICA tax totals 15.3% of eligible gross earnings, with you contributing 7.65% and withholding another 7.65% from your employees’ wages. For 2024, Social Security taxes apply only to the first $168,600 of earnings, which means higher earners pay a lower proportion of their income in taxes. Furthermore, your FUTA tax is 6% on the first $7,000 paid to each employee annually, but if you pay state unemployment taxes, you can receive a credit of up to 5.4%, reducing your effective FUTA rate to 0.6%. Accurate payroll tax management is imperative, as failing to remit these taxes can result in significant penalties from the IRS. Types of Small Business Taxes In terms of taxes, small business owners face various types depending on their business structure. If you operate as a C corporation, you’ll pay a flat federal income tax rate of 21%, whereas pass-through entities will see taxes ranging from 10% to 37% based on individual income tax rates. Comprehending these distinctions is essential for managing your tax obligations effectively and planning for your business’s financial future. Corporate Income Taxes Grasping corporate income taxes is essential for small business owners, as these taxes can greatly affect their financial health. If you’re operating as a C corporation, you’ll face a flat federal income tax rate of 21% on taxable income, thanks to the TCJA of 2017. Moreover, state corporate tax rates vary, impacting your overall liability. Here are some key points to keep in mind: Corporate income taxes can lead to double taxation—once at the corporate level and again on dividends. C corporations are distinct from pass-through entities. Individual income tax rates for owners range from 10% to 37%. Some states impose rates as high as 11.5%. Comprehending these taxes helps in effective financial planning. Pass-Through Entity Taxes Comprehending pass-through entity taxes is crucial for small business owners operating under structures like sole proprietorships, partnerships, and S corporations. These entities don’t pay federal income tax at the business level; instead, profits and losses are reported on your personal tax return, taxed at rates between 10% and 37%. Fortunately, the Qualified Business Income (QBI) deduction allows you to deduct up to 20% of your business income, reducing your taxable income considerably. Nonetheless, starting in 2025, you’ll face state income taxes on your business profits, which vary by state. Furthermore, you’re responsible for self-employment taxes totaling 15.3% on net earnings. Unlike C corporations, your income benefits from single taxation, avoiding double taxation on profits. Strategies to Manage Tax Liabilities Managing tax liabilities is a critical aspect of running a successful small business. To effectively minimize your tax burden, consider implementing these strategies: Take advantage of the Qualified Business Income (QBI) deduction, allowing eligible entities to deduct up to 20% of qualified business income. Maintain accurate records of business expenses, including advertising, salaries, and home office costs, to maximize deductions. Engage a tax professional who can identify available credits and tailor strategies for optimizing your business structure. Implement proactive tax planning throughout the year to manage cash flow and avoid unexpected liabilities. Utilize accounting software and automated mileage tracking to streamline record-keeping and guarantee compliance with IRS regulations. Tax Deductions and Credits Available for Small Businesses Tax deductions and credits play an essential role in helping small business owners lower their tax obligations. You can deduct ordinary and necessary expenses like salaries, rent, and utilities from your taxable income, effectively reducing your overall tax liability. Furthermore, the Qualified Business Income (QBI) deduction allows eligible pass-through entities to deduct up to 20% of their qualified business income, with certain income thresholds and limitations. You can likewise claim tax credits for specific activities; for instance, the Work Opportunity Tax Credit (WOTC) incentivizes hiring individuals from targeted groups, potentially lowering your tax bill considerably. If you use part of your home exclusively for business, you’re eligible for deductions on home office expenses, including utilities and internet. Finally, small businesses may benefit from energy efficiency tax credits and deductions for investments in renewable energy, such as solar panels, which can further reduce tax obligations. Paying Small Business Taxes: Key Dates and Methods Comprehending how to pay your small business taxes is just as important as knowing about deductions and credits. To stay compliant, you need to be aware of critical dates and methods for tax payments. Here are key points to remember: Pay estimated taxes quarterly, with deadlines on April 15, June 15, September 15, and January 15. C corporations must file income tax returns using Form 1120 and make estimated payments throughout the year. Pass-through entities, like sole proprietorships and partnerships, report income on individual tax returns, adhering to the same quarterly schedule. Payroll taxes, including FICA and federal unemployment taxes, are reported using Form 941, typically on a quarterly basis. If deadlines fall on weekends or holidays, payments are due the next business day to conform with IRS regulations. Staying organized with these dates and methods can help you avoid penalties and guarantee smooth operations for your business. Common Errors in Small Business Tax Filing When small business owners file their taxes, they often encounter pitfalls that can lead to costly mistakes. One common error is mixing personal and business expenses, which complicates accounting and can risk audits and denied deductions. Underreporting income is another frequent issue; even small amounts must be accurately reported to avoid penalties from the IRS. Moreover, failing to make timely estimated tax payments can result in late fees, as these are due quarterly on specific dates. Many likewise overlook the necessity of keeping detailed records and receipts for deductible expenses, greatly affecting tax liability. Errors in payroll tax calculations, such as misclassifying employees as independent contractors, can lead to substantial penalties and back taxes owed. Resources for Small Business Tax Planning Steering through the intricacies of tax obligations can be intimidating for small business owners, especially following the common errors that can arise during filing. Fortunately, several resources can help you navigate tax planning effectively: IRS Small Business and Self-Employed Tax Center: Offers guidance on tax obligations, deductions, and credits for various business structures. IRS Publication 535: Details deductible business expenses, enabling you to identify potential deductions that lower taxable income. Qualified Business Income (QBI) Deduction: Allows eligible pass-through entities to deduct up to 20% of their qualified business income; resources clarify eligibility and calculation. Tax Planning Software Tools: Streamline record-keeping and expense tracking, ensuring compliance and maximizing deductions. Consulting a Tax Professional: Provides customized advice on tax strategies, entity structure selection, and proactive planning based on individual circumstances. Utilizing these resources can greatly ease your tax planning process and improve your financial outcomes. Frequently Asked Questions How Much Do Small Businesses Usually Pay in Taxes? Small businesses usually face a range of tax obligations. Federal income tax rates for pass-through entities vary from 10% to 37%, whereas C corporations pay a flat 21%. Furthermore, many states impose corporate income taxes between 0% and 9.80%. Business owners with employees must likewise account for payroll taxes, totaling 15.3%, and self-employed individuals pay a similar self-employment tax. Utilizing deductions, like the Qualified Business Income deduction, can help reduce taxable income. How Much Money Does a Small Business Have to Make to Pay Taxes? You must pay taxes if your small business generates a net income of $400 or more from self-employment. This income triggers the self-employment tax obligation. Depending on your business structure, like a C corporation or a pass-through entity, your tax rates will vary. For pass-through entities, individual tax rates range from 10% to 37%. Accurate income and expense records are essential to guarantee compliance and avoid penalties once you meet these thresholds. How Much Should I Expect to Pay in Taxes as a Business Owner? As a business owner, you should expect to pay federal income taxes ranging from 10% to 37% if you’re a pass-through entity, whereas C corporations face a flat 21% rate. Furthermore, state income taxes can vary widely, impacting your overall tax liability. Don’t forget about self-employment tax, which is 15.3% on net earnings. You can lower your taxable income by deducting ordinary business expenses, like salaries and office costs. Do Small Business Owners Need to Pay Taxes? Yes, small business owners need to pay taxes. They’re required to pay federal income taxes based on their net income, with rates varying by business structure and individual brackets. Furthermore, state income taxes may apply, which differ by location. If you have employees, payroll taxes, including FICA and federal unemployment taxes, are likewise mandatory. Staying compliant with these obligations is essential to avoid penalties from federal, state, and local authorities. Conclusion In conclusion, comprehending your tax obligations as a small business owner is essential for effective financial management. Your business structure, revenue levels, and location all play significant roles in determining your tax liabilities. By utilizing available deductions and being aware of key tax dates, you can optimize your tax situation. Avoid common filing errors to guarantee compliance and maximize your deductions. Staying informed about tax planning resources will help you navigate the intricacies of small business taxes successfully. Image via Google Gemini and ArtSmart This article, "How Much Do Small Business Owners Pay in Taxes?" was first published on Small Business Trends View the full article

As visitors head into downtown Vancouver through the city’s False Creek Flats neighborhood, the first thing they’ll see is the Hive: a 10-story office building built out of wood and shaped like a giant honeycomb. Beneath its webbed exterior, the building is hiding a clever design system that keeps it safe from earthquakes by allowing it to wiggle, shake, and settle. The Hive, designed by the Toronto-based architecture studio Dialog, is the tallest seismic-force-resisting building made from mass timber in North America. By substituting mass timber for typical steel-and-concrete construction, the building is sequestering a total of 4,403 metric tons of CO2; equivalent to taking 1,300 cars off the road for a year. And, according to Martin Nielsen, a partner at Dialog, mass timber is naturally more resilient to seismic activity than steel and concrete. Despite these advantages, tall mass timber buildings like the Hive are rare. Whereas wood construction was the norm pre-20th century, the mass production of steel and concrete made those materials the dominant building resources over the last century. Recently, though, interest in mass timber construction has resurfaced in cities like New York, Milwaukee, and Vancouver, among others, as a way to reduce greenhouse gas emissions. As of now, there are around 2,700 mass timber buildings either constructed or in the works in the U.S.—more than double than back in 2022. In earthquake-prone regions like western Canada, this renewed interest means that architecture firms like Dialog are beginning to experiment with strategies that can make mass timber buildings both more common and more safe. With the Hive, their solution is a system of joints that take a key design cue from tectonic plates. “Concrete is the worst” The concept for the Hive started around a decade ago when an organic farming company looking for a new headquarters approached Nielsen. While that client ultimately couldn’t use the space (the building will now serve as offices for the Insurance Company of British Columbia), the initial mandate remained in place: a sustainable, wood-based building that would help pave the way for future mass timber developments in Canada. Using timber to build at scale certainly isn’t unheard of. Other examples do exist, like Milwaukee’s 25-story Ascent MKE Building, Norway’s 18-story Mjøstårnet tower, and the University of British Columbia’s 18-story Brock Commons Tallwood House, but they’re largely the exception to the rule. The issue, Nielsen says, is that building codes and policies have been structured around steel and concrete construction since the Industrial Revolution. The cost efficiency of concrete, as well as timber’s potential fire risk factors, are two key factors that have become baked into those policies over time. Even after a developer goes through the arduous task of gaining approvals for a mass timber building, they then have to contend with much higher insurance premiums. And, in the case of the Hive, which is located in a region with strict building requirements because of potential seismic activity, Dialog was facing the added stipulation of designing an ultra-earthquake-safe wooden structure. However, according to Nielsen, while steel and concrete have been the default building materials for decades, wood actually has a natural ability to resist seismic force. In fact, it’s been used in earthquake-prone regions for centuries, including in ancient Japan, where wood pagodas and pavilions were designed to move with seismic activity rather than resist it. “Concrete is the worst,” Nielsen says. “It’s really stiff, brittle, and it breaks.” Once it breaks, he adds, “it’s garbage.” In the case of a severe earthquake, rigid steel and concrete buildings may remain standing, but they’re often structurally compromised. But “wood has a bit of a bend,” Nielsen continues. “Clearly, in the case of a big earthquake, the glass might pop out, but the structure will remain sound.” How a special joint makes the Hive safer in earthquakes Most post-industrialization buildings rely on a concrete core (where the elevator shaft and stairs are located on nearly every skyscraper) as their main stabilizing support. The Hive has no core at all—instead, its seismic force-resisting properties are hidden inside its facade. During initial testing phases, Nielsen’s team decided to use a perimeter-braced structural system to avoid excess concrete use. Without the usual core keeping the building stable, its outer walls needed to be both sturdy and capable of absorbing the movement of an earthquake. To start, the designers mocked up a structure that used diagonal wood beams to evenly distribute force across all 10 stories of the building. During testing they found that this diagonal-based shell wasn’t enough to prevent potential breaks in the case of an earthquake. So the engineers returned to the drawing board and came back with something called a “tectonic joint.” The tectonic joint was invented in the wake of the deadly Christchurch, New Zealand, earthquake in 2011, when dozens of people were killed inside collapsing buildings. It’s a component that allows the joints of stabilizing beams to ever-so-slightly slide together in the case of an earthquake, letting the whole building flex to absorb the impact. “It always recenters to vertical, so the structure can be reused,” Nielsen says. “Typically, in a seismic event, you have to take the building down. It’s trying to dissipate those forces, and whether it’s concrete or steel, it is going to either yield or fail completely. So [tectonic joints] were an exciting development.” Dialog added these joints throughout their design and then headed to the University of Alberta, where they subjected a full-scale mockup of an entire story of the building to a seismic force simulation. Those tiny, imperceptible joint wiggles proved effective: The Hive passed its earthquake-readiness test, and was approved for construction. A wooden revolution When it came time to actually build the Hive, Dialog worked with a local business to source lumber from a sustainably managed forest. The amount of wood used to make the building, Nielsen says, takes just 42 minutes to naturally regenerate across British Columbia. In the meantime, the timber’s processing requires minimal greenhouse gas emissions and ensures that each beam’s CO2 remains sequestered—in other words, out of the atmosphere—for the building’s lifespan. In case of a fire emergency, the Hive is equipped with a sprinkler system and an on-site water cistern. Each wooden beam has nearly four inches of additional width so that if they were to burn, the beams would remain structurally sound for several hours. “Supply of lumber is not the issue,” Nielsen says. “We’ve talked to foresters, loggers, and forest ecologists, and we could build all our buildings out of wood.” Nielsen believes that buildings like the Hive are a first step toward securing more support for mass timber construction. In fact, after Dialog published an initial rendering of the project, the firm received $3.5 million CAD in funding (about $2.5 million USD) from National Resources Canada, a federal organization dedicated to driving wood innovation, as well as $500,000 CAD (about $366,000 USD) from the province of British Columbia. Already, the firm is looking ahead to taking its mass timber ambitions even higher. Right now, Nielsen says, he has a design ready to go for a 90-story mass timber building—he just needs a client to take it on. “We’re incredibly optimistic about the future,” Nielsen says. “The federal government of Canada has committed 13 billion to building more housing, and we think that every bit of that should be made out of wood.” View the full article

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