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Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates could result in a total loss of conversion tracking on your Thank You and Order Status pages. The fix. Use the Google & YouTube app. The Google & YouTube app, developed by Google for Shopify, is now the go-to way to handle all things measurement, ads, and analytics. Why migrate now? No code hassle: Easy, direct integration with Google Ads, Analytics, YouTube, and Merchant Center. Future-ready: Supports Shopify’s evolving checkout. Performance boost: Unlock advanced features like Enhanced Conversions and Customer Match with just a few clicks. Why we care. Shopify is phasing out legacy methods (like checkout.liquid and “additional scripts”) that many merchants use to install Google tags. If you aren’t ready, you risk losing conversion data, which is critical for optimizing ad performance and reporting. Who needs to take action? If your Google tags live in checkout.liquid (Shopify Plus only), “Order status page additional scripts,” custom pixel setups, or legacy Google Analytics setup in Online Store > Preferences – you need to migrate. Its recommended that you migrate all Google tags to the Google & YouTube app to avoid data loss and performance issues. Things to watch. Google Tag Manager isn’t supported in the app, so move tags out of GTM containers for full compatibility. Custom Pixels might work, but are unreliable – Google can’t guarantee their performance. If you didn’t update your Analytics tags before Feb. 2, Shopify converted them to custom pixels, which can cause inaccurate data. Bottom line: Shopify’s checkout changes are here. If you’re running ads or relying on Google Analytics, migrating your tags to the Google & YouTube app is not optional – it’s essential to ensure you see as accurate data as possible. View the full article

If you’re feeling detached from work and lacking motivation lately, know that you are not alone. Gallup’s most recent State of the Global Workplace report revealed that employee engagement fell to 21% in 2024, declining two points from the previous year. In the last 12 years, employee engagement has only fallen one other time, in 2020, due in part to Covid-19, the shift to working from home, and increased isolation. The report “offers what may be our last snapshot of a workforce on the cusp of seismic change,” Gallup CEO Jon Clifton said on the report. “We are witnessing a pivotal moment in the global workplace—one where engagement is faltering at the exact time artificial intelligence is transforming every industry in its path.” The most recent decline can be linked to disruptions in the workplace over the last five years, including layoffs, the introduction of AI across industries, ongoing friction around RTO policies, and more. Broken down by region, the U.S. and Canada tied with Latin America and the Caribbean for the region with the highest engaged employees—although the percentage was still low, with less than a third being engaged. The region also ranked at the top for employees experiencing daily stress. Managers need help The report found that the global decline in engagement centers around one particularly affected group: managers. Managers under 35 years old and female managers were the most affected, with engagement declining by five and seven percentage points, respectively. The findings suggest that a lack of engagement from the top is trickling down to employees, and resulted in a loss of $438 billion in productivity to the world economy. Despite the declining rates, Gallup identified ways that employers can take action and lean toward a productivity boom: First, training managers on basic roles may boost engagement, with 44% of managers reporting a lack of training. Second, Gallup suggests teaching managers techniques for effective coaching, which could boost performance by up to 28%. Lastly, improving manager well-being should be prioritized, with manager development training and an encouraging peer working environment boosting well-being by up to 50%. View the full article

The death of Pope Francis has been announced by the Vatican. I first met the late Pope Francis at the Vatican after a conference called Saving Our Common Home and the Future of Life on Earth in July 2018. My colleagues and I sensed something momentous was happening at the heart of the church. At that time, I was helping to set up the new Laudato Si’ Research Institute at the Jesuit Hall at the University of Oxford. This institute is named after the pope’s 2015 encyclical (a letter to bishops outlining church policy) on climate change. Its mission is rooted in the pope’s religiously inspired vision of integral ecology—a multidisciplinary approach that addresses social and ecological issues of equality and climate breakdown. Originating from Argentina, Pope Francis, the first Jesuit pope, witnessed firsthand the destruction of the Amazon and the plight of South America’s poorest communities. His concern for justice for vulnerable communities and protection of the planet go hand in hand with his religious leadership. In his first papal letter, Laudato Si’, he called for all people, not just Catholics, to pay more attention to the frailty of both our planet and its people. What we need is no less than a cultural revolution, he wrote. As a theologian, I recognise that he inspired significant change in three key ways. 1. At global climate summits It’s no coincidence that Pope Francis released Laudato Si’ at a crucial moment in 2015 prior to the U.N. climate summit, Cop21, in Paris. A follow-up exhortation, or official statement, Laudate Deum, was released in October 2023, just before another U.N. climate summit, Cop28 in Dubai. Did the decisions at these global meetings shift because of the influence of Pope Francis? Potentially, yes. In Laudate Deum, Pope Francis showed both encouragement and some frustration about the achievements of international agreements so far. He berated the weakness of international politics and believes that Cop21 represented a “significant moment” because the agreement involved everyone. After Cop21, he pointed out how most nations had failed to implement the Paris agreement which called for limiting the global temperature rise in this century to below 2°C. He also called out the lack of monitoring of those commitments and subsequent political inertia. He tried his best to use his prominent position to hold power to account. Promoting a general moral awareness of the need to act in ecologically responsible ways, both in international politics and at the local level is something that previous popes, Pope John Paul II and Pope Benedict XVI also did. But, Pope Francis’s efforts went beyond that, by connecting much more broadly with grassroots movements. 2. By advocating for Indigenous people Cop28 marked the first time that close to 200 countries agreed to transition away from fossil fuels. Pope Francis’s interventions potentially helped shift the needle just a little in the desired direction. His emphasis on listening to Indigenous people may have influenced these gatherings. Compared with previous global climate summits, Cop28 arguably opened up the opportunity to listen to the voices of Indigenous people. However, Indigenous people were still disappointed by the outcomes of Cop28. Pope Francis’s lesser-known exhortation Querida Amazonia, which means “beloved Amazonia,” was published in February 2020. This exhortation resulted from his conversations with Amazonian communities and helped put Indigenous perspectives on the map. Those perspectives helped shape Catholic social teaching in the encyclical Fratelli Tutti, which means “all brothers and sisters,” published on October 3 2020. For many people living in developing countries where extractive industries such as oil and gas or mining are rife, destruction of land coincides with direct threats to life. Pope Francis advocated for Indigenous environmental defenders, many of whom have been inspired to act by their strong faith. For example, Father Marcelo Pérez, an Indigenous priest living in Mexico, was murdered by drug dealers just after saying mass on October 23, 2023, as part of the cost of defending the rights of his people and their land. While 196 environmental defenders were killed globally in 2023, Pope Francis continued to advocate on behalf of the most marginalised people as well as the environment. 3. By inspiring activism I’ve been speaking to religious climate activists from different church backgrounds in the U.K. as part of a multidisciplinary research project on religion, theology and climate change based at the University of Manchester. Most notably, when we asked more than 300 activists representing six different activist groups who most influenced them to get involved in climate action, 61% named Pope Francis as a key influencer. On a larger scale, Laudato Si’ gave rise to the Laudato Si’ movement, which coordinates climate activism across the globe. It has 900 Catholic organizations as well as 10,000 of what are known as Laudato Si’ “animators,” who are all ambassadors and leaders in their respective communities. Our institute’s ecclesial affiliate, Tomás Insua, based in Assisi, Italy, originally helped pioneer this global Laudato Si’ movement. We host a number of ecumenical gatherings which bring together people from different denominations and hopefully motivate churchgoers to think and act in a more climate-conscious way. Nobody knows who the next pope will be. Given the current turmoil in politics and shutting down of political will to address the climate emergency, we can only hope they will build on the legacy of Pope Francis and influence political change for the good, from the grassroots front line right up to the highest global ambitions. Celia Deane-Drummond is a professor of theology and director of Laudato Si’ Research Institute, Campion Hall at the University of Oxford. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

President’s latest retreat follows intense lobbying by industry executivesView the full article

Noindex tags hiding in your site can prevent search engines from indexing your pages. Google's Martin Splitt advises where to look for them. The post Google’s Martin Splitt Explains How To Find & Remove Noindex Tags appeared first on Search Engine Journal. View the full article

Blue Shield of California shared the protected health information of 4.7 million individuals with Google over a nearly three-year period, a data breach that impacts the majority of its nearly 6 million members, according to reporting from Bleeping Computer. This isn't the only large data breach to affect a healthcare organization the last year alone. Community Health Center records were hacked in October 2024, compromising more than a million individuals' data, along with an attack on lab testing company Lab Services Cooperative, which affected records of 1.6 million Planned Parenthood patients. UnitedHealth Group suffered a breach in February 2024, resulting in the leak of more than 100 million people's data. What happened with Blue Shield of California?According to an April 9 notice posted on Blue Shield of California's website, the company allowed certain data, including protected health information, to be shared with Google Ads through Google Analytics, which may have allowed Google to serve targeted ads back to members. While not discovered until Feb. 11, 2025, the leak occurred for several years, from April 2021 to January 2024, when the connection between Google Analytics and Google Ads was severed on Blue Shield websites. The following Blue Shield member information may have been compromised: Insurance plan name, type, and group number City and zip code Gender Family size Blue Shield assigned identifiers for online accounts Medical claim service date and provider Patient name Patient financial responsibility "Find a Doctor" search criteria and results According to the notice, no additional personal data—Social Security numbers, driver's license numbers, and banking and credit card information—were disclosed. Blue Shield also states that no bad actor was involved, nor have they confirmed that the information has been used maliciously. What to do if your information was leakedBlue Shield of California has begun notifying members of the breach, though the company is unable to confirm whether any specific individual's information was compromised. Blue Shield is not offering credit monitoring or identity protection services to affected members at this time. If you have questions about the breach and how you may be impacted, you can call the support line at 833-918-5064 Monday to Friday from 6 a.m. to 6 p.m. PT. That said, as with any data breach, you should continue to monitor your credit report and financial accounts for any suspicious activity. Request a free copy of your credit report (available weekly), freeze your credit and place a fraud alert, and take steps to protect your Social Security number from being used fraudulently. View the full article

WhatsApp is adding a new privacy feature that will allow you to block others from exporting chats, automatically downloading media, and using your messages for AI features, among other limitations. All of this is a part of a new option called Advanced Chat Privacy, which is currently rolling out to WhatsApp users worldwide. How to block people from exporting your WhatsApp chatsTo use these features, make sure you are running the latest version of WhatsApp on your device. Then, open a private chat or a group in WhatsApp, tap the name of the contact or group, and scroll down until you see Advanced Chat Privacy. This button is located near the Lock Chat option on this page. Note that it may not appear on WhatsApp immediately since it's being rolled out in batches worldwide. If you don't see this feature, sit tight, as it should roll out to you soon. Once you enable Advanced Chat Privacy, others won't be able to export your chats from WhatsApp. You can also block others from enabling automatic media downloads on their device or using your messages for AI features in WhatsApp. Notably, the company is calling this the "first version" of Advanced Chat Privacy, and says it will add more features to this setting in the future. You should know that enabling this setting doesn't make it impossible to export your chats or save media. If someone is determined to export data from WhatsApp, they can easily take screenshots or manually download media. This privacy feature will make it a little harder to export data, since users won't be able to rely on WhatsApp's built-in options, but it won't really be able to stop someone who is determined to bypass these restrictions. The latest update follows a slew of new WhatsApp features, including the ability to see who's online in a group chat, more control over group notifications, a built-in document scanner on WhatsApp for iPhone, and many more. View the full article

Bank of England governor signals that central bank is likely to cut UK interest rates next month in response to uncertaintyView the full article

Homebuilding industry CEOs said tariff impacts would likely be felt in the back half of the year, but affordability concerns are applying pressure now. View the full article

Starbucks is brewing up something new in Texas—and this time, it’s not just what’s in the cup. Next week, the coffee giant will open its first-ever 3D-printed store, a drive-thru-only location in Brownsville that looks more like the future of construction than your average café. Built with layers of concrete piped out by a giant robotic printer, the 1,400-square-foot structure is part of the company’s ongoing effort to modernize operations and trim costs. But does a 3D-printed café actually save money—or is this just a buzzworthy experiment? Is 3D-printing more cost-effective? Peri-3D, a German company, used a giant 3D printer to pump out layers of concrete mixture to create the structure. According to the Texas Department of Licensing and Regulation, the cost for building the small scale coffee shop was about $1.2 million. The accounting platform Freshbooks says building a restaurant from the ground up can cost up to $2 million. However, a smaller-scale quick-serve restaurant may cost less to build. According to KRG Hospitality, it costs around $535 per square foot to build a quick serve restaurant, which comes out to $749,000 for a 1,400-square-foot structure like the new Starbucks—a bit less than the $1.2 price tag for the 3D-printed build. Of course, the new method is a first for the brand. And builders say, the more they use the technology, the more efficient they are at it. In Georgetown, Texas, an entire community of 100 homes was recently built using 3D-printing. The company who built the community, Lennar, says they’re seeing costs drop with each build. Stuart Miller, chairman and co-CEO of Lennar, told CNBC earlier this year that the construction company says their costs and cycle time go down “by half” by adopting 3D-printing. “This is significant improvement in evolving a housing market that has the ability to change over time and being more adaptable and more functional in providing affordable and attainable housing for a broader swath of the market,” said Miller. Likewise, many building materials are becoming more expensive all the time. According to a 2023 report by construction cost data tracking firm Gordian, 82.5% of construction materials have skyrocketed since 2020, with the average increase at 19%. Now that the impact of tariffs is looming, those costs are expected to increase even more. 3D-printing is also much faster, meaning that projects can be completed in a fraction of the time, potentially drastically cutting labor costs. According to the World Economic Forum, 3D-printing can cost just 30% of what building structures the old-fashioned way costs. That’s why some companies are using it as a tool to address labor shortages and the housing crisis. The future of restaurant building? 3D-printing is gaining momentum for construction purposes, given it’s less time-consuming and has the power to be less costly. In addition to housing, in Japan, a 3D-printed train station was just erected. And Peri-3D, itself, has completed at least 15 construction projects, including residential buildings in Europe and Germany. 3D-printing has been incorporated into some restaurants when it comes to customizing food, or even making 3D-printed furniture, too. But building restaurants with the technology is a brand-new development. With restaurant chains looking for cost-cutting initiatives in the wake of inflation, rising operating costs, and the impact of tariffs, 3D-printing could eventually become a time-slashing, and cost-slashing way for establishments to expand. Especially because, no matter how the restaurants are built, the food, and the coffee, are likely to taste the same. View the full article

Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze campaign performance data. The new view transforms traditional flat data tables into hierarchical layouts where dimensions are visually stacked and nested, creating clearer relationships between data points. The big picture. The Tree Table View offers several practical benefits: Organized hierarchy. Clearer visualization of multi-level dimensions Improved navigation. Faster insight discovery across nested segments Enhanced structure. Better organization for complex performance breakdowns For example, users can now easily view relationships like: Campaign –> Campaign Status: Activated –> Ad Group Status: Activated –> Campaign Type: Search –> Subtype: All Features Why we care. This reporting enhancement addresses a common pain point for advertisers who need to analyze complex campaign structures with multiple dimensions and segments. How to access it. Users can access the new view by: Going to Reports Optionally generating a report using the beta feature Switching the table view to “Tree Table View” First seen. This updated report view was brought to our attention by Digital Marketer Thomas Eccel as he shared the view on LinkedIn: What’s next. The feature appears to be rolling out gradually and works with the “Generate Report” beta functionality, suggesting Google continues to enhance its reporting capabilities for more complex analysis needs. View the full article

Projects might have a roadmap, but when executed, they rarely go as planned. Internal and external factors can impact the project’s scope, budget, schedule and more. To address these issues before they even occur falls under project contingency. Let’s start by defining project contingency and what makes up a contingency plan. Then, we’ll show how to execute that plan to avoid scope creep, budget overruns and schedule delays. Finally, we’ll share a few free templates to help facilitate the process. What Is Project Contingency? Project contingency refers to a reserved amount of time, money or resources set aside to address unexpected events or uncertainties that may arise during a project. It acts as a buffer to manage risks, deal with unforeseen challenges and ensure the project remains on track despite disruptions. The purpose of project contingency is to provide a financial or time cushion to handle identified and unforeseen risks. It also helps to cover unexpected expenses without jeopardizing the project’s financial health. This allows for extra time to accommodate delays or unplanned tasks. It also reassures stakeholders that the project is prepared to handle uncertainties. /wp-content/uploads/2024/10/Contingency-action-plan-template-featured-image.jpg Get your free Contingency Plan Template Use this free Contingency Plan Template to manage your projects better. Get the Template Whether applying a cost contingency, time contingency or resource contingency, when the time comes to implement a contingency plan, project management software will be essential. That’s because they have Gantt charts that can set the initiative to a timeline, add resources and ensure that unexpected delays or issues can be managed without disrupting the entire project. ProjectManager is award-winning project and portfolio management software with robust Gantt charts that can schedule tasks, resources and costs. But it also links all four types of task dependencies to avoid cost overruns and absorb delays without immediately affecting subsequent tasks. Improve Contingency Planning with ProjectManager Use the Gantt chart alongside the sheet, board, list and calendar view to manage contingencies Leverage one-click reports and dashboards to keep an eye on data Share contingency plans with stakeholders using free guest licenses. Try it free /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more Key Elements of Project Contingency Planning Project contingency planning is a crucial process for managing uncertainties and ensuring the successful completion of a project despite unforeseen risks or challenges. By preparing for potential disruptions, project managers can minimize the impact of unexpected events on timelines, budgets and resources. Below are the key elements that contribute to effective project contingency planning. Risk Identification & Analysis Risk identification and analysis involve recognizing potential risks, assessing their impact and prioritizing them based on their likelihood and severity. By systematically analyzing risks, project managers can create a targeted approach for risk management and establish effective contingency measures to address them before they become significant issues. Risk Mitigation Plan A risk mitigation plan outlines strategies and actions to minimize or eliminate identified risks. It focuses on reducing the probability of risks occurring or their impact if they do happen. This plan provides a proactive approach, ensuring that preventive measures are in place and contingency plans can be executed when necessary. Project Controls Project controls are systems and processes put in place to monitor and manage project performance. These controls help track progress, compare it against the baseline and detect any deviations early. Effective project controls allow for corrective actions to be taken promptly, helping to keep the project within scope, budget and schedule. Project Status Reports Project status reports provide regular updates on the progress of the project. They highlight key performance indicators (KPIs), risks, issues and the overall project health. These reports help project managers and stakeholders stay informed and make data-driven decisions to address potential problems that arise during the project lifecycle. Issue Log An issue log is a documented record of problems or issues that arise during the project. It tracks the nature, impact and resolution of these issues, helping the project team to address them effectively. An issue log ensures transparency and accountability, providing a structured approach to resolving problems quickly. Contingency Budget A contingency budget is a reserve fund set aside to address unexpected costs or changes in a project’s scope. This budget ensures financial resources are available to handle unforeseen circumstances, preventing the project from exceeding its allocated budget and maintaining financial control throughout its lifecycle. Contingency Reserve A contingency reserve is a specific allocation within the project budget or schedule to cover anticipated risks. It provides a safety net, ensuring that funds or time are available to deal with risks that have been identified and assessed. This reserve allows the project to adapt to changes without affecting its overall objectives. Management Reserve A management reserve is an additional fund or time set aside for unforeseen risks not initially identified. It acts as a buffer for risks outside the project’s current risk profile, providing flexibility to address unforeseen challenges that might emerge unexpectedly during the project. Schedule Compression Techniques Schedule compression techniques, such as crashing or fast-tracking, help reduce the project timeline when delays occur or unforeseen circumstances arise. These methods involve adding resources (crashing) or overlapping tasks (fast-tracking) to recover lost time, ensuring the project remains on schedule despite setbacks. By integrating these elements into contingency planning, project managers can effectively navigate uncertainties and ensure that their projects remain on track, even in the face of unforeseen challenges. When to Execute a Project Contingency Plan A project contingency plan is crucial for navigating the unexpected during a project. It provides a pre-established set of actions to mitigate risks and manage any disruptions that may arise. Knowing when to activate the contingency plan is key to ensuring the project’s success, and it should be triggered under certain conditions when the project deviates from its original course. Scope Creep Scope creep occurs when the project’s scope expands beyond the initial agreed-upon parameters without proper control or approval. This can lead to additional work, resources, and costs that were not originally planned for. When scope creep is identified, executing the contingency plan helps address the issue by realigning the project with its original objectives or allocating additional resources and time to accommodate the changes. Budget Overruns Budget overruns happen when the project exceeds its financial resources due to unexpected costs, poor planning or mismanagement. When a budget overrun occurs, it’s essential to activate the contingency plan to assess the impact, identify solutions such as securing additional funds or re-scoping the project and implement measures to keep the project on track financially. This ensures that the project can continue to progress without jeopardizing its completion. Project Delays Project delays can happen due to unforeseen events, such as resource shortages, external factors or changes in priorities. When delays occur, executing the contingency plan may involve schedule compression techniques or reallocating resources to recover lost time. It may also require reevaluating the project timeline to determine if adjustments are necessary to deliver the project on time. The contingency plan helps project managers minimize the impact of delays and maintain progress toward completion. Free Related Project Management Templates As promised, some templates can help with project contingency. These templates address risk management and action plans to get the project back on track. Below are links to those free templates, which are but a few of the over 100 free project management templates available for instant download from our site. These Excel and Word templates cover all aspects of managing a project. Contingency Plan Template Use this contingency plan template as part of the risk management process. It encourages the team to think ahead and develop strategies before issues arise. It’s fully customizable and can support projects across industries such as IT, manufacturing, construction and more. Risk Register Template Download this free risk register template for Excel to document and track potential risks in a project, including their likelihood, impact and proposed mitigation strategies. It helps with project contingency by identifying and prioritizing risks early on, allowing project managers to plan for uncertainties. Risk Assessment Template Use this free risk assessment template for Excel to identify, evaluate and prioritize potential risks in a project. It helps with project contingency by assessing the severity and likelihood of risks, enabling project managers to develop targeted mitigation strategies. How ProjectManager Helps Manage Project Contingency Templates are fine, but they are not the best way to plan for project contingency. That’s because they’re static documents and projects are dynamic. Templates must be manually updated and are poor collaborative tools. Much better to use project management software, but not all those products are created equally. ProjectManager is award-winning project and portfolio management software that has contingency planning tools like Gantt charts, kanban boards and calendar views that outline tasks, assign responsibilities and collaborate in real time. Task lists can be used to detail all elements of a contingency plan, including necessary resources. But there’s more. Effectively Manage Resources While human and nonhuman resources can be scheduled on Gantt charts, when making assignments, our software can set team availability, skills and pay rate. This streamlines the assignment process and ensures the right resources at the right time and place. To view resource allocation, visit the color-coded workload chart. It shows who is overallocated or underutilized and can balance the team workload from that chart. This keeps everyone productive without threatening burnout. To view a daily or weekly activity summary, use the team page. It can be filtered by progress and priority, plus tasks can be updated from that page. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Get Real-Time Monitoring With Dashboards and Reports For a high-level overview of live data, visit the real-time project or portfolio dashboards that automatically populate with unique project data. They display easy-to-read graphs and charts showing key project metrics such as time, cost, workload and more to glean insights at a glance and keep contingency plans executed effectively. For more details, use customizable reports on status, variance, workload, timesheets and more. They can also be filtered for a more general view of progress, which then can be shared with stakeholders. Secure timesheets track labor costs to help stay on budget. /wp-content/uploads/2024/04/Portfolio-Summary-Dashboard-Home-Screen-Light-Mode.png Related Project Management Content Project contingency is akin to risk management and part of the larger project management process. For those who want to read more about this topic, below are some recently published blog posts that cover everything from budgets to risk response. Budget Templates for Business & Project Budgeting Manage a Project Budget with Project Budgeting Software The Best Risk Management Tools & Techniques for PM Pros Free Risk Management Templates for Excel Risk Response in Project Management: Key Strategies ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post Project Contingency: How to Get Projects Back On Track appeared first on ProjectManager. View the full article

Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first announced in January and spotted in March, allow marketers to choose specific placements across YouTube, Gmail, Discover, and the Google Display Network — including the ability to target YouTube Shorts specifically. Between the lines. The beta release signals Google’s recognition that advertisers want more transparency and control over ad placements, especially as competition with social media platforms intensifies. The YouTube Shorts targeting option specifically appears aimed at competing with TikTok and Instagram Reels for advertisers’ short-form video budgets. The big picture. These controls offer three main benefits, according to Google: Creative customization: Advertisers can tailor content to specific platforms (like vertical videos for YouTube Shorts) Social strategy extension: Opportunity to expand beyond traditional social platforms while maintaining format-specific approaches Performance transparency: More detailed channel-level performance data for optimization How to access reporting. Channel-level reporting is available throughout the campaign hierarchy—at campaign, ad group, and ad levels. Advertisers can use network segmentation to break down performance across: Discover Gmail YouTube Google Display Network For YouTube traffic specifically, Demand Gen campaigns can be further segmented by ad format: Skippable in-stream In-feed Shorts Why we care. This update provides advertisers with control over their visual ad inventory on Google platforms, allowing for more tailored creative approaches and better alignment with specific channel strategies. With the channel reporting functionality now available, advertisers can also switch strategies according to performance. What’s next. Despite offering manual channel selection, Google still recommends most advertisers use the automatic “All Google channels” option, suggesting the algorithm-driven approach remains their preferred optimization method. The feature is in beta with limited availability, with Google promising additional features in the coming months. View the full article

The infamous “Am I The A**hole?” subreddit is making its way to the small screen. Hosted by Jimmy Carr, the new game show for Comedy Central U.K. will feature members of the public appearing before Carr and a panel of two comedians to reveal their deepest secrets and most bizarre disputes—before receiving judgement, per Deadline. The show is based on the popular Reddit subreddit of the same name, which boasts 24 million members at the time of writing. The subreddit’s creator, Marc Beaulac, is one of the executive producers of the series. Jimmy Carr’s Am I The A**hole? is being produced by STV Studios-owned Tuesday’s Child. Filming will take place in late spring, and the series is set to premiere later this year on Comedy Central UK, consisting of eight hour-long episodes. Steph Harris, executive producer at Tuesday’s Child, said per Chortle: Am I the A**hole? is only a question you ask if you’re convinced you’re right in an argument, but will our guests get the answer they’re hoping for when they share awkward real-life scenarios with comedians who pull no punches in delivering judgements?” Carr added: “Seems odd that anyone would ask me to host a show about a**holes. I should be grateful, but I feel a little insulted. I guess I’m an a**hole. Well, it takes an a**hole to know an a**hole, so I’m the right man for the job. “I’m very much looking forward to being Comedy Central’s Proctologist in Residence. There are an impressive number of a**holes in our country, and they’re finally getting the recognition they deserve on national television.” From giving your stay-at-home wife a written performance review (kind of the A-hole) to catching out a lactose-intolerant milk thief (not the A-hole), Reddit’s Am I The A**hole thread—also known by the acronym AITA—has become a safe space for people to vent anonymously and ask an impartial jury of Internet strangers: Am I in the wrong? Since its creation in 2013, AITA has evolved from a niche online forum into a cultural phenomenon, the subject of philosophical and demographic study and endless internet discourse. Over a decade on, it has inspired an entire ecosystem, including TikToks and podcast episodes dedicated to dissecting the most viral posts. Now, a panel of comedians and a TV audience will have their turn weighing in on real-life conflicts—offering insight, validation, or, in some cases, a much-needed dose of self-reflection. View the full article

Key Takeaways Importance of Digital Asset Management (DAM): Implementing DAM software is crucial for small businesses to efficiently organize, store, and retrieve digital assets, improving overall workflow and productivity. Centralized Access Benefits: With centralized cloud access, teams can collaborate effectively from any location, ensuring consistent brand management and seamless communication. Key Features to Prioritize: When selecting DAM software, look for user-friendly interfaces, scalability options, and integration capabilities to enhance operational efficiency and adapt as your business grows. Time Management and Efficiency: Utilizing DAM systems can boost time management by consolidating workflows and reducing reliance on multiple tools, thereby streamlining business operations. Enhanced Brand Consistency: DAM software supports consistent branding across various marketing campaigns, which aids in customer retention and targeted messaging. Top Software Recommendations: Consider options like ImageKit for centralized cloud storage and Dash for e-commerce integrations, both offering flexible pricing models catering to small business needs. In today’s fast-paced digital landscape, managing your assets efficiently is crucial for small businesses. Digital asset management software can streamline your processes, making it easier to organize, store, and retrieve important files. With the right tools, you can save time and enhance productivity, allowing you to focus on what really matters—growing your business. Imagine having all your images, videos, and documents at your fingertips, easily accessible and secure. This software not only simplifies collaboration among your team but also helps maintain brand consistency across all platforms. As you explore the world of digital asset management, you’ll discover solutions tailored to your unique needs, empowering you to take control of your digital assets like never before. Overview of Digital Asset Management Software Digital asset management (DAM) software serves as a vital tool for your small business, enhancing management of images, videos, and documents. Implementing DAM software streamlines your business operations, making it easier to organize digital assets efficiently. Utilizing DAM software improves workflow by allowing you to store, share, and retrieve files in a centralized system. This leads to time management benefits as team members can access necessary resources without delay. Effective project management becomes achievable; team collaboration strengthens with easy access to shared files, boosting productivity and ensuring everyone stays aligned with business goals. Consider using digital asset management software as part of your business strategy to facilitate brand management. The ability to maintain consistent branding across marketing campaigns enhances customer retention efforts. You can tailor your messaging to various customer segments by tracking engagement and performance analytics. Many DAM solutions also offer automation features, reducing the manual effort required for file organization. This operational efficiency supports delegation within your team, allowing staff to focus on core tasks and enhancing overall performance. Investing in the right technology solution helps scale your business, setting you up for long-term growth. Benefits for Small Businesses Digital asset management (DAM) software provides significant advantages for small businesses. It enhances overall efficiency, promotes structured workflows, and supports team management in various business operations. Improved Organization A DAM system serves as a single source of truth for your digital assets, centralizing them in one location. This organization simplifies managing images, videos, and documents. Advanced search functionalities, like tags and metadata, let you locate assets swiftly, reducing delays that can affect productivity. A streamlined organization boosts your time management efforts, allowing your team to focus on core tasks rather than sorting through files. Consolidating workflows eliminates the need for multiple tools like Dropbox or Excel. This integration results in operational efficiency, saving time and physical resources. Centralized Access Centralized access enables your team to use digital assets from any location at any time through cloud capabilities. If your team members are spread across different areas, this access promotes collaboration and ensures that everyone stays on the same page. This capability supports effective communication, essential for achieving project management goals. Centralized access aids in maintaining brand management by ensuring that your marketing strategies are consistent, regardless of team location. Key Features to Look For Selecting the right digital asset management (DAM) software enhances your small business operations. Focus on essential features that improve your workflow and boost productivity. User-Friendly Interface A user-friendly interface simplifies management tasks. When you can navigate through assets easily, it reduces training time for your team. Look for software that offers intuitive design and clear navigation, making it straightforward for users to organize and retrieve digital content efficiently. A seamless experience fosters collaboration among team members across various business functions, enhancing overall project management. Scalability Options Scalability options are crucial for supporting your business growth. Choose a DAM solution that can adapt as your needs evolve. Whether your team expands or your asset collection grows, scalable software allows you to manage increasing volumes of digital assets without disrupting your operations. This flexibility helps maintain effective inventory management and project management practices as you scale your business. Integration Capabilities Integration capabilities play a significant role in streamlining your business processes. Ensure your DAM software can connect with existing tools and systems, such as customer relationship management (CRM) or project management platforms. Smooth integration reduces the need for duplicative tasks and enhances data analysis across operations. Effective software tools lead to better decision-making and improved communication skills within your team, contributing to overall organizational efficiency. Top Digital Asset Management Software for Small Business Selecting the right Digital Asset Management (DAM) software can significantly enhance your small business’s operations and team management. Here are two top software options tailored for your needs. ImageKit Best for: Small businesses seeking a centralized cloud storage solution. Features: ImageKit offers centralized cloud storage, third-party integrations, security and authorized access, asset performance analytics, and media optimization. This enhances workflow by allowing quick access to digital assets, ensuring your team can meet deadlines effectively. Pricing: ImageKit features a low starting price point alongside a pay-per-use self-service pricing model. This scalability makes it budget-friendly for small businesses aiming for long-term growth. Dash Best for: E-commerce and direct-to-consumer (DTC) companies. Features: Dash provides centralized storage and organization, feedback and approval capabilities for internal and external contributors, and integrates seamlessly with e-commerce tools like Shopify. This streamlines project management, supporting efficient marketing campaigns and improving customer service. Pricing: Dash’s pricing plan is structured to accommodate small business budgets, allowing flexibility as your business expands and your digital asset needs increase. By evaluating these options, you can enhance brand management, optimize your workflow, and ultimately support your business growth through effective digital asset management. Conclusion Embracing digital asset management software is a game-changer for small businesses. By streamlining your processes and enhancing collaboration, you can focus on what truly matters—growing your business. The right DAM solution not only saves time but also ensures your brand remains consistent across all channels. As you explore your options, consider features that align with your specific needs. Whether you choose ImageKit for its cloud storage capabilities or Dash for its e-commerce integration, investing in DAM technology will position you for long-term success. Make the leap today and watch your operational efficiency soar. Frequently Asked Questions What is digital asset management (DAM) software? Digital asset management software is a tool that helps businesses organize, store, and retrieve digital files such as images, videos, and documents. It streamlines workflows, enhances collaboration, and ensures brand consistency across marketing efforts. How can DAM software benefit small businesses? DAM software benefits small businesses by improving efficiency, saving time, and promoting structured workflows. It centralizes digital assets, allowing team members to access resources quickly and facilitating effective collaboration for enhanced productivity. What features should I look for in DAM software? When choosing DAM software, consider a user-friendly interface, scalability, integration capabilities with existing tools, advanced search functionalities, and cloud access. These features help streamline processes and improve overall organizational efficiency. How does DAM software enhance team collaboration? DAM software enhances team collaboration by providing centralized access to digital assets, enabling team members to share, edit, and manage files from any location. This reduces delays and ensures consistent communication across projects. Can DAM software improve brand management? Yes, DAM software improves brand management by ensuring consistent branding across various marketing channels. It helps organizations maintain cohesive messaging and branding by centralizing all digital assets in one location. What are some top DAM software options for small businesses? Two recommended DAM software options for small businesses are ImageKit and Dash. ImageKit offers centralized storage and integrations, while Dash is tailored for e-commerce, providing seamless integration with tools like Shopify to enhance brand management. Image Via Envato This article, "Boost Your Small Business Efficiency with Digital Asset Management Software" was first published on Small Business Trends View the full article

Key Takeaways Importance of Digital Asset Management (DAM): Implementing DAM software is crucial for small businesses to efficiently organize, store, and retrieve digital assets, improving overall workflow and productivity. Centralized Access Benefits: With centralized cloud access, teams can collaborate effectively from any location, ensuring consistent brand management and seamless communication. Key Features to Prioritize: When selecting DAM software, look for user-friendly interfaces, scalability options, and integration capabilities to enhance operational efficiency and adapt as your business grows. Time Management and Efficiency: Utilizing DAM systems can boost time management by consolidating workflows and reducing reliance on multiple tools, thereby streamlining business operations. Enhanced Brand Consistency: DAM software supports consistent branding across various marketing campaigns, which aids in customer retention and targeted messaging. Top Software Recommendations: Consider options like ImageKit for centralized cloud storage and Dash for e-commerce integrations, both offering flexible pricing models catering to small business needs. In today’s fast-paced digital landscape, managing your assets efficiently is crucial for small businesses. Digital asset management software can streamline your processes, making it easier to organize, store, and retrieve important files. With the right tools, you can save time and enhance productivity, allowing you to focus on what really matters—growing your business. Imagine having all your images, videos, and documents at your fingertips, easily accessible and secure. This software not only simplifies collaboration among your team but also helps maintain brand consistency across all platforms. As you explore the world of digital asset management, you’ll discover solutions tailored to your unique needs, empowering you to take control of your digital assets like never before. Overview of Digital Asset Management Software Digital asset management (DAM) software serves as a vital tool for your small business, enhancing management of images, videos, and documents. Implementing DAM software streamlines your business operations, making it easier to organize digital assets efficiently. Utilizing DAM software improves workflow by allowing you to store, share, and retrieve files in a centralized system. This leads to time management benefits as team members can access necessary resources without delay. Effective project management becomes achievable; team collaboration strengthens with easy access to shared files, boosting productivity and ensuring everyone stays aligned with business goals. Consider using digital asset management software as part of your business strategy to facilitate brand management. The ability to maintain consistent branding across marketing campaigns enhances customer retention efforts. You can tailor your messaging to various customer segments by tracking engagement and performance analytics. Many DAM solutions also offer automation features, reducing the manual effort required for file organization. This operational efficiency supports delegation within your team, allowing staff to focus on core tasks and enhancing overall performance. Investing in the right technology solution helps scale your business, setting you up for long-term growth. Benefits for Small Businesses Digital asset management (DAM) software provides significant advantages for small businesses. It enhances overall efficiency, promotes structured workflows, and supports team management in various business operations. Improved Organization A DAM system serves as a single source of truth for your digital assets, centralizing them in one location. This organization simplifies managing images, videos, and documents. Advanced search functionalities, like tags and metadata, let you locate assets swiftly, reducing delays that can affect productivity. A streamlined organization boosts your time management efforts, allowing your team to focus on core tasks rather than sorting through files. Consolidating workflows eliminates the need for multiple tools like Dropbox or Excel. This integration results in operational efficiency, saving time and physical resources. Centralized Access Centralized access enables your team to use digital assets from any location at any time through cloud capabilities. If your team members are spread across different areas, this access promotes collaboration and ensures that everyone stays on the same page. This capability supports effective communication, essential for achieving project management goals. Centralized access aids in maintaining brand management by ensuring that your marketing strategies are consistent, regardless of team location. Key Features to Look For Selecting the right digital asset management (DAM) software enhances your small business operations. Focus on essential features that improve your workflow and boost productivity. User-Friendly Interface A user-friendly interface simplifies management tasks. When you can navigate through assets easily, it reduces training time for your team. Look for software that offers intuitive design and clear navigation, making it straightforward for users to organize and retrieve digital content efficiently. A seamless experience fosters collaboration among team members across various business functions, enhancing overall project management. Scalability Options Scalability options are crucial for supporting your business growth. Choose a DAM solution that can adapt as your needs evolve. Whether your team expands or your asset collection grows, scalable software allows you to manage increasing volumes of digital assets without disrupting your operations. This flexibility helps maintain effective inventory management and project management practices as you scale your business. Integration Capabilities Integration capabilities play a significant role in streamlining your business processes. Ensure your DAM software can connect with existing tools and systems, such as customer relationship management (CRM) or project management platforms. Smooth integration reduces the need for duplicative tasks and enhances data analysis across operations. Effective software tools lead to better decision-making and improved communication skills within your team, contributing to overall organizational efficiency. Top Digital Asset Management Software for Small Business Selecting the right Digital Asset Management (DAM) software can significantly enhance your small business’s operations and team management. Here are two top software options tailored for your needs. ImageKit Best for: Small businesses seeking a centralized cloud storage solution. Features: ImageKit offers centralized cloud storage, third-party integrations, security and authorized access, asset performance analytics, and media optimization. This enhances workflow by allowing quick access to digital assets, ensuring your team can meet deadlines effectively. Pricing: ImageKit features a low starting price point alongside a pay-per-use self-service pricing model. This scalability makes it budget-friendly for small businesses aiming for long-term growth. Dash Best for: E-commerce and direct-to-consumer (DTC) companies. Features: Dash provides centralized storage and organization, feedback and approval capabilities for internal and external contributors, and integrates seamlessly with e-commerce tools like Shopify. This streamlines project management, supporting efficient marketing campaigns and improving customer service. Pricing: Dash’s pricing plan is structured to accommodate small business budgets, allowing flexibility as your business expands and your digital asset needs increase. By evaluating these options, you can enhance brand management, optimize your workflow, and ultimately support your business growth through effective digital asset management. Conclusion Embracing digital asset management software is a game-changer for small businesses. By streamlining your processes and enhancing collaboration, you can focus on what truly matters—growing your business. The right DAM solution not only saves time but also ensures your brand remains consistent across all channels. As you explore your options, consider features that align with your specific needs. Whether you choose ImageKit for its cloud storage capabilities or Dash for its e-commerce integration, investing in DAM technology will position you for long-term success. Make the leap today and watch your operational efficiency soar. Frequently Asked Questions What is digital asset management (DAM) software? Digital asset management software is a tool that helps businesses organize, store, and retrieve digital files such as images, videos, and documents. It streamlines workflows, enhances collaboration, and ensures brand consistency across marketing efforts. How can DAM software benefit small businesses? DAM software benefits small businesses by improving efficiency, saving time, and promoting structured workflows. It centralizes digital assets, allowing team members to access resources quickly and facilitating effective collaboration for enhanced productivity. What features should I look for in DAM software? When choosing DAM software, consider a user-friendly interface, scalability, integration capabilities with existing tools, advanced search functionalities, and cloud access. These features help streamline processes and improve overall organizational efficiency. How does DAM software enhance team collaboration? DAM software enhances team collaboration by providing centralized access to digital assets, enabling team members to share, edit, and manage files from any location. This reduces delays and ensures consistent communication across projects. Can DAM software improve brand management? Yes, DAM software improves brand management by ensuring consistent branding across various marketing channels. It helps organizations maintain cohesive messaging and branding by centralizing all digital assets in one location. What are some top DAM software options for small businesses? Two recommended DAM software options for small businesses are ImageKit and Dash. ImageKit offers centralized storage and integrations, while Dash is tailored for e-commerce, providing seamless integration with tools like Shopify to enhance brand management. Image Via Envato This article, "Boost Your Small Business Efficiency with Digital Asset Management Software" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Following a brief delay while Nintendo evaluated the ongoing tariff situation, Switch 2 preorders are back on. The company made the new date official last week, and retailers have been getting their stores ready for the likely digital stampede. If you're interested in picking up the latest Nintendo handheld-console hybrid, there are a number of stores to choose from. Here's when each plans to start preorders, so you can secure your unit among the masses. WalmartLike most retailers, Walmart's Switch 2 preorders go live starting April 24 at 12 a.m. ET. The store will happy sell you any number of Switch 2 games and accessories, but if you're just looking for the console or the Mario Kart World bundle, you can simplify your preorder that way. The company is advertising free delivery by 9 a.m. on June 5 if you preorder right away—the only store on this list guaranteeing such a timeframe. Nintendo Switch™ 2 System $449.00 at Walmart Get Deal Get Deal $449.00 at Walmart TargetTarget also opens up preorders at midnight tonight, April 24. It won't guarantee a timeframe, but like Walmart, you can preorder the standalone console, the Mario Kart World bundle, or Switch 2 games and accessories, like Donkey Kong Bananza or the Switch 2 Pro controller. GameStopGameStop is very excited about the fact that it is holding midnight releases for Switch 2 in June. However, it's not doing the same for Switch 2 preorders. In fact, you can preorder the console in person starting when the brick and mortar stores open, or 11 a.m. ET on April 24—11 hours after other retailers open their preorders. That might make GameStop a great backup in case you run out of luck with the midnight preorders at other stores. Like others, you can order the console by itself, or bundle it with Mario Kart World. Best BuyBest Buy is also launching preorders at midnight tonight. There isn't too much that differentiates it here, as it's the same deal as other stores: You can pick up the console, the bundle, or any number of accessories and games. NintendoYou can, in fact, preorder a Switch 2 from Nintendo directly—but it's a bit weird. First of all, you aren't really "preordering" a console through Nintendo so much as registering your interest to buy one. From there, Nintendo will contact you with an "invitation" to buy the console if you are selected. In order to be eligible for selection, however, you need to meet some odd criteria. In an effort to minimize scalpers, Nintendo is requiring preorder customers to connect their Nintendo accounts to the registration. Each account needs to have at least 50 hours of play time associated with it, as of April 2. That means you cannot create multiple accounts to try to game the system, nor can you apply if you just started your Nintendo journey after the second of the month. If you meet these specifications, go for it. It won't be necessary if you secure a preorder through any of the other retailers, but it could be another good backup option—if you qualify, anyway. View the full article

US president says Kyiv’s position is ‘very harmful to the peace negotiations with Russia’View the full article

Google quietly announced it will be ending support for a COVID-era structured data type The post Google Quietly Ends COVID-Era Structured Data Support appeared first on Search Engine Journal. View the full article

There are a lot of trends in generative AI right now. There are the reasoning models like OpenAI's o3, that "think" through each step of a problem before it answers. There are also "deep research" features that can compile information from across the web to generate reports for you. But perhaps the trend that is most "futuristic" of all is Voice Mode. This is the future 2013's Her promised: a chatbot that you can talk to like any other person. The chatbot doesn't say anything differently than it would if you were chatting over text; however, it responds in a "realistic" and "natural" voice, which could create the illusion that you're talking to a person, not a robot. I've never found the feature to be particularly engaging, even from big names like ChatGPT. The tech is impressive, sure, but it's still painfully obvious to my ear that I'm talking to a bot. AI companies haven't been able to shake these identifying quirks, but that hasn't stopped people from forming "relationships" with chatbots—even falling in love with them. What's more impressive to me is the feature's "vision" component. Some chatbots can not only talk back to you, but can access your camera to see what you're seeing, and incorporate that information in its replies. Both ChatGPT and Gemini offer these features, and now, so does Grok. Grok can seeGrok is the latest chatbot to gain this ability in its Voice Mode. xAI developer Ebby Amir announced the feature, dubbed "Grok Vision," on X Tuesday, noting that Grok Vision supports multilingual audio as well as realtime search. Those latter features are exclusive to SuperGrok subscribers, however. This Tweet is currently unavailable. It might be loading or has been removed. The feature is already live on my end. You can access it by tapping the existing Voice Mode option. If you haven't used this feature already, you'll need to grant Grok permission to access your device's microphone. Following this, you'll be able to start chatting immediately. However, to access Vision, you'll need to tap the camera icon in the bottom left corner. Here, allow Grok to access your camera. Once the feed is live, you can start asking Grok about what it sees. I'm not super keen on sending my live video feed directly to xAI, so I kept my phone directly on the table, so the video feed was all black. Grok, to its credit, tried earnestly to help me fix the problem, suggesting there might be something wrong with the camera, or that my environment was too dark. When I informed it that I had actually taken my phone up to outer space with me, it "laughed," and concluded that had to be the problem: "Ha, outer space, huh? That black feed makes sense now—no light out there, and the camera’s probably not designed for that environment. You might need a space-grade device to get a proper feed." This is the second big feature drop for Grok this month. Last week, xAI rolled out a memory feature for the bot, which allows it to access past conversations for more relevant responses. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: I recently interviewed for and accepted a job as a nurse at the very small hospital in my very small midwestern town. My lovely manager was very transparent about how they are big supporters of work-life balance, and gave tangible examples of how they support families, because they have “small town values.” She is clearly very proud of this fact and puts a lot of stock in being a “good” manager. I know some of the employees on that floor, and everything she says seems to be true and not just lip service. Well, I am pregnant (around 15-16 weeks when I interviewed) but, naturally, did not disclose this fact until I had a verbal offer from HR, at which point I asked about some unpaid leave since I won’t be eligible for FMLA. The HR rep asked if I had disclosed my pregnancy during the interview. I answered no, and she said something along the lines of, “Of course not, I didn’t think so, I’ll let your manager know.” Well, my manager said to me on my first day, “Congratulations on your pregnancy! I hope you know that I’m very supportive of families and you could’ve told me during your interview.” She seemed, and seems, very miffed. I responded with the usual stuff about how you never know until you know who you’re interviewing with, that the common advice is to wait, blah blah blah. Since then, I’ve committed to being aggressively normal and am planning to let her work out her angst on her own. My question is, if you are relatively certain that the place that you’re interviewing is family-friendly, and you suspect that your manager will be … sensitive to not being disclosed to, or to being perceived as untrustworthy, does it make sense to disclose? I am confident (and was confident during the interview) that they would have hired me either way. I feel like I lost some political capital with her. You can’t know if it’s safe to disclose or not, so you should default to not disclosing. Lots of companies say they’re family-friendly but aren’t. And lots of companies are pretty good at supporting pregnant employees who worked there for a while but might still balk at hiring someone who would be out on leave for months soon after starting. And some would hire a pregnant candidate for some jobs but not for others. And sure, maybe there’s a company out there that’s great about it across the board and would always happily hire pregnant candidates … but you have no way of knowing from the outside which category this company is in, which is why it’s always safer not to disclose until you’ve been hired. In some hypothetical situation where you’d seen the company hire a slew of obviously pregnant candidates, maybe the calculation would be different. Even then, though, you’d be taking the risk that they’d balk at it this time — maybe even because they’d accommodated so many maternity leaves recently, or maybe because this particular job made it harder to accommodate for some reason. A manager who takes that personally and gets upset that you didn’t “trust” her enough to disclose your pregnancy ahead of time is a manager who really isn’t that family-friendly at all. It’s not family-friendly for her to make it about herself and her feelings, rather than understanding that of course people need to worry about discrimination, and of course you don’t know her well enough to feel confident, and there’s a reason the law makes it clear you don’t have to disclose a pregnancy when you’re interviewing for a job. Your manager being “miffed” that you didn’t trust her, a stranger, not to unconsciously or consciously factor your pregnancy into her hiring decision (which is illegal but happens all the time) is a really odd reaction. You didn’t know her! You had nothing to judge on. And frankly, even if you did know her and still decided to use the legal protection afforded to you and not disclose, she’d still have no right to be miffed because discrimination is really common, and your right not to be illegally discriminated against The Presidents her desire to feel like a trusted ally. (Ironically, her response is proving that she isn’t really a trusted ally anyway.) And to add to all that, at 15-16 weeks you might not have been sharing the news with anyone. Ultimately, it’s just not info she was entitled to. As for what to do from here, being aggressively normal and letting her work out her angst on her own is exactly the right approach. View the full article

Treasury secretary denies reports Washington will make unilateral cuts to tariffsView the full article

Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back. “After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel. To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formulated over the course of six months as “somewhere between Beefeater and Tanqueray” gins. Second Sip has a juniper forward flavor, along with angelica root, coriander, bitter orange, and licorice, so it can retain an array of botanicals that gin is known for. “Two martinis are better than one,” says Robitschek. “But hopefully, there’s no regrets in the morning.” The rise of mindful drinking Lockdowns during the COVID-19 pandemic led to a spike in alcohol consumption as Americans were stuck at home with little to do. After life returned to normal, many consumers sought to reset their relationship by participating in Dry January—avoiding booze for the full month—and giving nonalcoholic beverages a try. All this coincided with the rise of Gen Z into legal drinking age, a generation that’s drinking less than other young people before them. But industry data shows that a vast majority of adults that consume nonalcoholic drinks aren’t exactly sober. More than 90% drink alcohol, too. And often, they will alternate between alcohol and N/A brands within the same evening, a social concept called “zebra striping.” “That idea of zebra striping and the consumer having two options results in this low alcohol space in the middle,” says Kaleigh Theriault, associate director of beverage alcohol thought leadership at research firm NIQ. “They can trust that the product is going to be moderate for them and they don’t have to be as conscious about making a decision between a non-alc and a regular ABV [alcohol by volume].” Lower alcohol sales total nearly $3.6 billion annually in U.S. grocery, liquor, convenience, and other retailers tracked by NIQ, but the category is also evolving differently across beer, wine, and spirits. Within beer, there has been less appetite for low-strength alternatives because major brands like Miller Lite and Coors Light are already naturally low in alcoholic content and the N/A brands that have emerged, led by Heineken 0.0 and Athletic Brewing, taste similar to their full-strength cousins. Redefining the buzz Fabian Clark says he enjoys N/A beers, but when he worked in hospitality and ran a restaurant in London, he consistently declined to stock Seedlip and other N/A spirits he was pitched. “For me, I felt they didn’t deliver on the flavor that I was looking for,” says Clark. After his restaurant shut down due to COVID, Clark cofounded Quarter Proof in 2022, launching with a gin and later a tequila and vodka that all contain 15% ABV, a level he says allows the startup to deliver spirits that retain a similar flavor profile to the higher proof competitors. “They’re not looking to abstain, they’re looking to moderate,” Clark says of the shifting consumer mindset. “And we feel that we offer seamless moderation. As we like to say, ‘All of the buzz, none of the blur.’” Stateside, Quarter Proof is only sold in bars and restaurants in New York and Miami, but Clark is in talks with a national distributor to bring the brand to additional markets. Clark also intends to move to the U.S. before the end of the year to have a more active in-person role building up Quarter Proof. Brandon Joldersma, the CEO of N/A wine brand Surely, says that the dealcoholization techniques changed the flavor profile too much for some consumers. “You really want to taste as similar as possible,” says Joldersma. “It’s just much more difficult to do with wine than it is for beer.” With that in mind, he launched the low-alcohol wine brand Arlow last year, with varietals including sauvignon blanc, rosé, and cabernet sauvignon, all with a 6.5% ABV and fewer calories and sugar than the full-strength wines. The brand is sold online in nearly all states and has scored wholesale distribution in New York as a test market. A category without clear rules NIQ’s Theriault says there’s no set guidelines for lower proof alcohols and thus the ranges for each category aren’t yet settled. Generally, NIQ’s unofficial definitions settle on beers under 4% ABV, and most wines under 10% and spirits below 30%. This presents both a challenge and an opportunity for upstarts like Arlow and Quarter Proof. “ABV math is something that consumers don’t necessarily do when at the shelf making a purchase,” says Theriault. “And probably not while ordering a drink while at a bar.” Beyond explaining the claims about ABV and better-for-you proposition for Arlow, Joldersma says he’s fielded questions like if Arlow adds water to dilute it (they don’t). “This is a brand new category that we are introducing and there’s some education that comes with that,” says Joldersma. Some say Americans are finally playing catch-up by embracing mid-strength cocktails like the aperol and hugo spritzes. “That lighter daytime drinking moment has always been part of European culture,” says Emma Fox, global VP for St-Germain elderflower liqueur and Martini vermouth. Fox estimates that globally, the aperitif and N/A-low alcohol segment is worth $11 billion and projected to grow 6% over the next four years. Google Search volume for the hugo spritz, made with St-Germain, prosecco, and mint, spiked by 130% in 2024 from the prior year and saw content on TikTok more than triple. St-Germain launched a global ad campaign with actress Sophie Turner last year to bolster the hugo spritz during the summer, when the cocktail tends to be more popular. To bolster popularity during the colder months, the French liqueur brand has also developed après-ski pop-ups at ski resorts. A new standard for bar menus Proof Creative, which conceptualizes cocktails menus for luxury hotel clients like the Four Seasons and Ritz-Carlton, anticipates menus will soon be engineered to offer N/A, low ABV, and full strength options across every beverage category. Bobby Carey, creative director for bar consultancy Proof Creative, says the lower-proof brands are also emerging in response to some consumer pushback that the N/A brands were being sold at lofty price points on par with the full strength spirits and wines. “Why am I paying so much for a nonalcoholic drink?,” asks Carey, explaining a common gripe he’s witnessed. “If you can turn around and say, ‘This is still alcohol. It’s still giving you the same flavor.’ That’s a more winning proposition.” View the full article

Sen. Dick Durbin, the Senate's No. 2 Democrat, announced he will not seek reelection in 2026, concluding more than four decades in Congress. The Illinois lawmaker leaves behind a notable imprint on U.S. financial policy, particularly regarding swipe fees. View the full article

The president said he had "no intention" of firing the Federal Reserve chair and promised that tariffs against Chinese imports would be lowered "substantially." View the full article