All Activity

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Amazon's new soundbar came out this year, and it's tailored for people looking for an easy setup that is both user-friendly and affordable. Right now, the 3.1 channel Fire TV Soundbar Plus with Subwoofer combo is $289.99 (originally $374.99), the lowest price it has ever been, according to price-tracking tools. Amazon Fire TV Soundbar Plus with Subwoofer 3.1 channel, Dolby Atmos, DTS:X, clear dialogue $289.99 at Amazon /images/amazon-prime.svg $374.99 Save $85.00 Get Deal Get Deal $289.99 at Amazon /images/amazon-prime.svg $374.99 Save $85.00 The 3.1 channel model comes with a soundbar that is a fully self-contained system, meaning it can be a stand-alone soundbar with enough bass to get by. The soundbar itself is regularly $250 (but it's $189.99 right now), so for $40 more, you get the external subwoofer, which gives you a more movie theater-like experience with that thumping bass you can feel. The subwoofer is wireless, as far as its connection to the soundbar, so you can place it anywhere in your living room. You only need to wire it to a power outlet, and it will automatically pair with your soundbar. If you want the full 5.1 channel system with the rear speaker, you'll have to cash out $414.99 (originally $489.99)—in my opinion, the upgrade is not worth the price. The soundbar can be wall mounted and comes with a wall-mounting kit, which is nice since the soundbar is pretty bulky at 24 inches long. The combo comes with an HDMI cord, which is what you want to use to take advantage of the Dolby Atmos and DTS:X audio support. This also lets you use your TV remote to control the volume of the soundbar. The soundbar doesn't have wifi or a companion app, which is where Amazon cut costs. But if those things don't matter to you, you'd be saving a good chunk of money compared to getting other costlier soundbars that do. You can still control most settings with the remote. View the full article

The builder reported increased revenue from a year ago, with profits near par, as it sets to absorb new acquisitions across different lines of business. View the full article

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant had illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, used by publishers to manage and serve ads. The sales would be overseen by a court-appointed trustee, who would find buyers and monitor compliance. Why we care. The DOJ’s proposal to force Google to sell off AdX and DFP strikes at the core of Google’s multibillion-dollar ad tech stack. A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. A forced divestiture might fragment the ecosystem, making it harder to target audiences and measure performance across platforms. If Google’s tools are split, advertisers may need to adapt to new systems or lose access to some of the integrated capabilities they rely on today. Catch up quick. Judge Leonie Brinkema ruled on April 17 that Google violated the Sherman Antitrust Act by using its dominance in ad tech to harm competition and control pricing in the open web ad market. Google’s response. Google pushed back hard, arguing that: Divestiture is “not technically feasible” because AdX and DFP are deeply integrated into Google’s infrastructure. Instead, it offered conduct remedies to increase transparency and interoperability: Letting rival ad servers access real-time bids from AdX. Dropping Unified Pricing Rules to give publishers more control. Continuing to avoid “first look” and “last look” auction tactics. Google says these remedies fully address the court’s liability findings — a point it claims the DOJ conceded in court. “The DOJ’s additional proposals to force a divestiture of our ad tech tools go well beyond the Court’s findings, have no basis in law, and would harm publishers and advertisers,” said Lee-Anne Mulholland, Google’s VP of Regulatory Affairs. Between the lines. The case centers on Google Ad Manager, a product Google argues is a small piece of its business but critical for publishers. Google says forcing a sale could raise costs and disrupt tools relied on by small businesses and independent publishers. What’s next. Both sides will continue to negotiate remedies as the case heads toward appeal. The court could approve a divestiture plan or Google’s proposed behavioral fixes. Zoom out. The case is one of several antitrust battles Google faces globally. A win for the DOJ here could set a precedent for structural remedies in Big Tech regulation. Dig deeper into more Google antitrust battles: Google faces EU charges over search bias Google Search faces new UK probe Federal judge rules Google violated antitrust law View the full article

Key Takeaways Planning is Essential: Effective planning sets the tone for the party, ensuring smooth execution and employee engagement.Set a Clear Budget: Establish a budget to manage expenses for the venue, food, and entertainment while avoiding overspending.Manage Expectations: Send clear invitations and establish party guidelines regarding dress code, alcohol consumption, and behavior to create a respectful atmosphere.Prioritize Safety: Implement responsible alcohol policies and arrange transportation options to ensure employee safety and promote a responsible environment.Engage Employees: Involve employees in the planning process and incorporate fun activities that promote teamwork and participation to enhance morale.Promote Professionalism: Striking the right balance between celebration and professionalism fosters a positive company culture and strengthens team dynamics. The holiday season brings a festive spirit to the workplace, but it can also lead to chaos if not managed properly. You want your company holiday party to be a celebration of achievements and camaraderie, not a source of stress or embarrassment. With the right strategies, you can create an enjoyable atmosphere while keeping everything under control. Planning a successful holiday gathering involves more than just decorations and a buffet. It’s about setting clear expectations and creating a fun yet respectful environment. In this article, you’ll discover practical tips to ensure your holiday party is memorable for all the right reasons, helping you strike that perfect balance between celebration and professionalism. Importance Of Keeping Your Company Holiday Party Under Control Keeping your company holiday party under control is vital for several reasons. Maintaining a respectful atmosphere promotes positive employee morale and enhances team management. An organized event minimizes the risk of misunderstandings, ensuring all attendees feel comfortable and valued. Effective management during the holiday party aligns with your overall business goals. It allows for productive networking opportunities while reinforcing company culture. When you establish clear guidelines and expectations, you foster an environment where employees enjoy themselves without crossing professional boundaries. Additionally, this control directly impacts your business operations. By managing the event carefully, you optimize financial planning. This includes staying within your budget and effectively allocating resources, preventing overspending. Proper leadership ensures that another successful gathering contributes to business growth rather than becomes a point of conflict. Ultimately, prioritizing structure and organization during your holiday party exemplifies your commitment to employee development. It’s an opportunity to recognize individual contributions while promoting teamwork. You enhance communication skills and build stronger relationships among team members, thereby supporting collaboration and improving productivity. Planning The Event Effective planning is crucial for your company holiday party. It sets the tone, engages employees, and ensures a smooth experience. Setting A Budget Establish a budget that aligns with your financial planning goals. Allocate funds for venue rental, food and drinks, decorations, and entertainment. Consider tracking expenses to maintain cash flow and avoid overspending. Review past event budgets to guide your decision-making process and adjust based on current business operations. You can aim for cost-effective options without compromising quality, which enhances overall productivity and employee satisfaction. Choosing A Suitable Venue Select a venue that accommodates your team size while reflecting your company’s culture. Evaluate locations for accessibility, ambiance, and services they provide. Determine whether you want to keep the gathering formal or casual, as this affects the atmosphere you create. Look for venues that offer flexible layouts and amenities that can enhance employee engagement. Ensure the choice aligns with your business goals and enhances collaboration among team members, reinforcing your company’s commitment to employee development. Managing Guest Expectations Managing guest expectations ensures a successful company holiday party. Focus on clear communication and engagement to enhance participation and satisfaction. Sending Clear Invitations Send professional and informative emails for invitations. Use your business email address to lend authority. Include essential details like the date, time, location, and purpose. Emphasize the importance of attendance by mentioning the party’s significance for team bonding and recognition. Ensure the invitation reflects your company culture, encouraging employees to feel comfortable and excited. By providing clear information, you improve attendance and foster a sense of inclusion. Establishing Party Guidelines Establish clear party guidelines to set expectations. Define dress codes, alcohol policies, and behavior standards. Communicate these guidelines in advance to avoid misunderstandings. Encourage respect and professionalism while fostering a friendly atmosphere. Involving employees in the creation of these guidelines can enhance buy-in and alignment with company values. By setting these parameters, you promote an enjoyable experience that aligns with your business goals and reinforces team management. Ensuring A Safe Environment Establishing a safe environment during your company holiday party enhances employee management and fosters a respectful atmosphere. Prioritize safety as part of your business operations. Alcohol Management Implement guidelines for alcohol consumption to promote responsible behavior at the party. Restrict the availability of alcohol by limiting drink options or providing a predefined number of drink tickets. Offering non-alcoholic alternatives ensures inclusivity and aligns with your company’s values of employee development. Consider hiring professional bartenders trained in responsible serving practices. They can help manage consumption levels and reduce risks associated with overindulgence. Additionally, communicate expectations regarding alcohol use clearly in advance, reinforcing the importance of adhering to workplace policies. Transportation Options Arrange transportation options to prevent intoxicated driving and support employee safety. Providing shuttle services or partnerships with local ride-share companies can enhance the overall experience and reduce liability. Inform employees about these options prior to the event, and consider offering reimbursement for taxi or ride-share expenses. Emphasizing the importance of safe transportation reflects strong leadership and commitment to employee well-being, enhancing your small business’s reputation within the community. Engaging Employees Engaging your employees during the holiday party enhances morale and builds a strong team dynamic. Focus on creating an inclusive atmosphere that encourages participation and interaction among all attendees. Fun Activities and Entertainment Design activities that promote employee involvement and foster a sense of community. Incorporate games that encourage teamwork and collaboration, such as trivia contests or team-building exercises. Consider hiring live entertainment, like musicians or comedians, to keep the energy high and maintain interest. You can also integrate activities that align with your company’s values, reinforcing your brand while engaging employees effectively. Ensure that options appeal to diverse interests, making it enjoyable for everyone involved. Encouraging Participation Encouraging participation involves actively involving employees in planning the holiday party. Solicit their input on activities, themes, and other elements to create excitement and ownership. Offer incentives such as small prizes for participation in games or activities. Foster an open atmosphere where employees feel comfortable sharing ideas and expressing themselves. Show appreciation for contributions to enhance employee engagement and reinforce a culture of recognition, ultimately promoting a sense of belonging within the company. Engaged employees lead to higher productivity, aligning with your business goals and enhancing overall satisfaction. Conclusion Managing your company holiday party effectively is key to creating a memorable and enjoyable experience for everyone involved. By setting clear expectations and maintaining a respectful atmosphere, you foster positive employee morale and strengthen team dynamics. Prioritizing safety and responsible behavior not only protects your employees but also enhances your company’s reputation. Engaging your team with fun activities and inclusive practices encourages participation and builds a sense of community. Remember that a well-planned event reflects your commitment to employee development and aligns with your business goals. With thoughtful planning and organization, your holiday party can become a highlight of the year that reinforces your company culture and promotes lasting connections among your team. Frequently Asked Questions What is the importance of managing holiday parties in the workplace? Managing holiday parties is crucial for fostering a positive work environment. It promotes employee morale, enhances team collaboration, and reduces misunderstandings. A well-planned gathering can align with business goals and strengthen company culture while ensuring everyone feels comfortable and respected. How can a company establish a budget for a holiday party? To set a budget, align the allocated funds with financial goals. Review expenses from past events to guide allocation for various aspects of the party. This helps prevent overspending and ensures a quality event that fits the company’s financial plan. Why are clear party guidelines necessary for holiday events? Clear party guidelines help set expectations around dress codes, alcohol policies, and behavior. This ensures a respectful environment and prevents misunderstandings, allowing employees to enjoy the event while adhering to professional standards. How can companies ensure a safe environment at holiday parties? Companies can implement guidelines for alcohol consumption, like providing non-alcoholic options, hiring trained bartenders, and offering transportation solutions. This commitment to safety enhances employee well-being and reflects positive leadership. What activities can enhance employee engagement during the holiday party? Creating fun activities, like trivia contests and team-building exercises, encourages participation and interaction. Seeking employee input on themes and activities fosters excitement and ownership, while offering incentives can further boost engagement and satisfaction. How does the choice of venue impact a holiday party? The right venue should accommodate the team size, reflect the company culture, and enhance collaboration. Considerations like accessibility, ambiance, and services align the event with business goals, creating an engaging environment for employees. Image Via Envato This article, "How to Keep Your Company Holiday Party Under Control for a Memorable Celebration" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Stuck for ideas on how to show your kids' teachers the depth of your gratitude? We're in the midst of Teacher Appreciate Week, which is a great time to thank them for all their work this year—or at least get a jump on picking out an end-of-school-year gift. If your favorite teacher is tech-inclined, they will likely appreciate one of the gadgets on this list, all of which are under $50. Notebuddy Mini Sticker Printer Doodle Dash Portable Thermal Printer Inkless Pocket Photo Printer Bluetooth for Learning Assistance, Scrapbook Supplies,Journal,Study Notes with Sticker Paper,White $22.99 at Amazon /images/amazon-prime.svg Shop Now Shop Now $22.99 at Amazon /images/amazon-prime.svg KINMATES Tiktok Scrolling Ring, Page Turner for Kindle App, Remote Control for TIK Tok and Kindle App, Bluetooth Connected, for iPhone Series, iPad, Android Phone, and More $15.99 at Amazon /images/amazon-prime.svg $24.99 Save $9.00 Shop Now Shop Now $15.99 at Amazon /images/amazon-prime.svg $24.99 Save $9.00 MagicMakers Neck Massager with Heat Gifts for Women, Men, Dad, Mom, Family, Friend, Mothers Day, Fathers Day, Christmas, Shiatsu Kneading Back Massager for Shoulder, Pain Relief, Muscle Soreness $29.99 at Amazon /images/amazon-prime.svg $49.99 Save $20.00 Get Deal Get Deal $29.99 at Amazon /images/amazon-prime.svg $49.99 Save $20.00 NESIMY Super Bros Toys Night Light for Kids with Game Sound Effects Illusion Lamp Room Decor Merchandise As Gifts for Kids Fans $17.99 at Amazon /images/amazon-prime.svg $25.99 Save $8.00 Shop Now Shop Now $17.99 at Amazon /images/amazon-prime.svg $25.99 Save $8.00 Hallocool Desktop Vacuum Cleaner Mini Desk Vacuum Cleaner Portable Dust Crumb Sweeper Cute USB Vacuum for Picking up Crumbs Eraser Crumbs Pet Hairs Flakes Tiny Items on Desk Tabletop Keyboard $14.66 at Amazon /images/amazon-prime.svg Get Deal Get Deal $14.66 at Amazon /images/amazon-prime.svg HUE HD Pro USB Document Camera $69.95 at Amazon /images/amazon-prime.svg Shop Now Shop Now $69.95 at Amazon /images/amazon-prime.svg Lego Flower Bouquet $47.99 at Walmart $49.99 Save $2.00 Shop Now Shop Now $47.99 at Walmart $49.99 Save $2.00 HOUSBAY White Noise Machine Sunrise Alarm Clock, Wake Up Light, Dimmable Night Light, 26 Natural Sounds, Gentle Wake up & Sound Machine for Sleeping, Adults, Kids, Baby-Wooden $29.99 at Amazon /images/amazon-prime.svg $48.89 Save $18.90 Shop Now Shop Now $29.99 at Amazon /images/amazon-prime.svg $48.89 Save $18.90 WinBridge Bluetooth Voice Amplifier for Teachers, Wireless Voice Amplifier with Bluetooth Headset Microphone, Portable Megaphone Speaker Headset System, Teacher Must Haves 15W WB002 $27.99 at Amazon /images/amazon-prime.svg $39.99 Save $12.00 Shop Now Shop Now $27.99 at Amazon /images/amazon-prime.svg $39.99 Save $12.00 Rocketbook Core Reusable Spiral Notebook, Executive Size 6x8.8, Teal - Dotted Pages, App-Connected, Erasable, Durable Cover, Ideal for School, Work, and Creative Projects $29.43 at Amazon /images/amazon-prime.svg $32.00 Save $2.57 Shop Now Shop Now $29.43 at Amazon /images/amazon-prime.svg $32.00 Save $2.57 SEE 7 MORE A mini thermal printer Thermal printers have gotten smaller and smaller, and now they can fit in your pocket. Why a thermal printer? They can quickly produce stickers, notes, even temporary tattoos. I can think of 100 ways a teacher would use one of these printers. I like the Notebuddy for its compact shape and easy-to-replace sticker paper. You connect via Bluetooth from your phone or laptop. A scrolling ringIf you have a Kindle or TikTok habit, you know all too well the hand cramping that comes from having to hold and flip through with your thumb. There is a solution—the scrolling ring. Worn on your finger, you can press the forward, backward, or select button on your ring and control your phone or tablet remotely. You could even use it on whatever you are showing your class onscreen. A heated neck massager For the last year, this neck massager has been all the rage on TikTok, but I didn't think much of it until I was gifted one. Holy moly. What makes it work differently is that it's shaped like a scarf you stretch around you, and put your arms through, so you can easily change the pressure based on how hard you stretch the massager. Super Mario Bros. brick lamp I’ve been obsessed with this Super Mario Bros. question mark light up brick. It attaches to the wall or wherever else you’d like to stick it, and yes, you can actually punch it, and yes, it will make that deeply satisfying sound effect from the classic game. Imagine this in a classroom, where a swipe can serve as a reward. Desk vacuum cleanerMy desk is where everything goes—mail, projects, books, gloves, my purse—so it often needs a cleaning. Can you even imagine what a teacher's desk looks like at the end of the day? I love this cordless vacuum cleaner that I can keep nearby and grab as needed to vacuum my keyboard and mousepad if I need to, without needing to clear away pens and cords. A projecting microscopeThe Hue is a fascinating piece of tech: a small camera on a bendy, telescoping arm can project anything to your screen via USB. The macro lens can project a doc, picture, live handwriting, or an ant walking across a table, all at 720px. Endless flowers for their deskThe allure of LEGO is forever. This flower bouquet set is a project for relaxing at home, or working on with students. In either case, the resulting bouquet is more interesting than fresh flowers, and will give any teacher instant credibility with kids. Sunrise alarm clockWaking up for another day of school with your little rays of light can be... a lot, but a sunrise alarm is the gentlest way someone can rise and shine. The alarm subtlety brings the level of light up in your room, timed to when you need to get up, mimicking the sunrise. A wireless mic and speakerTeachers use their voice constantly during the day, trying to be heard over students. A little amplification couldn't hurt. A simple wireless microphone means less shouting, and many less sore throats. A notebook that's manual and digitalFor some people, a tablet is too much tech, but a spiral notebook is too basic. Enter Rocketbook, which is the best of both. Write manually on the pages, and they'll be scanned to the Rocketbook app. View the full article

First failed vote highlights Germany’s new head of government has a thin majority to deliver an ambitious programmeView the full article

ChatGPT announced the addition of shopping features to search last week. But how exactly is ChatGPT search choosing products and ranking them? Here’s what you need to know from OpenAI’s documentation. How product results are selected. When ChatGPT detects shopping intent in a query, it selects products based on a mix of the following: User intent and context Based on the user’s current query (e.g., “funny dog costumes”). May include saved memory (e.g., past dislikes, such as “clowns”). May factor in custom instructions (e.g., preferences like “I want affordable options”). Structured third-party data. Product metadata such as: Price. Product description. Reviews. Model-generated reasoning. ChatGPT generates a response before incorporating search data. It uses this to interpret what factors matter most (price, quality, ease of use, etc.). Relevance filtering. Products are chosen based on how well they match perceived user needs. For example: If the user mentions a budget, price will be prioritized. If price isn’t mentioned, other traits may weigh more (e.g., popularity or design). OpenAI safety standards Products must meet internal safety guidelines. Inappropriate or unsafe items may be excluded. Not all relevant products will be shown. ChatGPT “can occasionally make mistakes.” Users can correct or refine the results by giving more specific prompts. Also: “Products are selected by ChatGPT independently and are not ads.” How results are displayed and ranked. Results appear in visual carousels inside the chat. Display format. Each product includes: Image. Simplified title and description (generated by the model). Price (from the first listed merchant). Links to product pages. Labels and tags. ChatGPT may add AI-generated labels, based on available data (e.g., reviews, pricing mentions), such as: Budget-friendly Most popular Note: Labels aren’t verified or guaranteed and may not reflect all available data. Review summaries and ratings. Some products include model-generated review summaries, highlighting common likes/dislikes. Product listings may include star ratings and review counts from third-party sources. These ratings aren’t verified by OpenAI and may not match any single retailer’s site. Price presentation. The initial price shown usually reflects the first merchant’s offer. It may not be the lowest or most up-to-date price. Clicking through can show more pricing options from other merchants. Limitations. Some relevant products may be omitted. Info may lag behind current availability, pricing, or shipping terms. How merchants are selected. Merchant data comes from third-party providers. OpenAI doesn’t accept direct feeds, so it is relying on merchant and product metadata supplied by external sources. Merchant order is determined by data providers. The order in which merchants are shown is based primarily on how they are ranked by the third-party source. ChatGPT doesn’t re-rank merchants based on factors such as: Price Shipping Return policies Why we care. ChatGPT is moving beyond answering questions into influencing how shoppers discover products. It’s still early days, and the ChatGPT search shopping features have a long way to go. However, ChatGPT now has an emerging role in the buying decisions of millions of people. OpenAI’s documentation. Improved Shopping Results from ChatGPT Search View the full article

The U.S. Justice Department is doubling down on its attempt to break up Google by asking a federal judge to force the company to part with some of the technology powering the company’s digital ad network. The proposed dismantling coincides with an ongoing federal effort to separate Google’s Chrome browser from its dominant search engine. The government’s latest proposal was filed late Monday in a Virginia federal court two-and-half weeks after a federal judge ruled that its lucrative digital ad network has been improperly abusing its market power to stifle competition to the detriment of online publishers. In a 17-page filing, Justice Department lawyers argued that U.S. District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform, tools that bring together advertisers, who want to market their products, and publishers, who want to sell commercial space on their sites, to bring in revenue. The government also is seeking other restrictions, including a 10-year ban on Google from operating a digital ad exchange, to undercut the power of a “recidivist monopolist.” Not surprisingly, it’s an idea that Google vehemently plans to oppose when the penalty phase of the antitrust case —known as remedy hearings — begins in late September. Google already has vowed to appeal Brinkema’s ruling that the technology powering the ad network has been breaking the law, but can’t do that until the judge rules on its punishment in a decision expected late this year or early next year. The Justice Department’s proposal “would cause economic chaos and technological dysfunction resulting in harm to millions of advertisers and publishers, and in so doing, degrade the experience of internet users,” Google said in a court filing late Monday. In its counterproposal, Google outlined a plan that it believes will bring more transparency to its ad network and eventually foster more competition. Google proposed the appointment of a trustee to oversee its behavior for three years. The attempt to tear down Google’s ad network comes on top of the Justice Department’s ongoing effort to have the company part with its popular Chrome browser and impose other restrictions to curtail the power of its ubiquitous search engine, which another federal judge branded an illegal monopoly in a ruling last August. The remedy hearings in the search case are scheduled to conclude later this month, with a ruling from U.S. District Judge Amit Mehta expected by Labor Day. If the Justice Department is able to persuade the two different judges to order its proposed dismantling of Google, it would be the biggest breakup of a U.S. company since AT&T was forced to spin off its phone service into seven separate regional companies more than 40 years ago. Google’s Play Store for apps running on its Android software that powers most of the world’s smartphones also was declared an illegal monopoly by a federal jury in 2023 and is battling a judge’s order that would require it to overhaul a commission system that generates billions of dollars in annual revenue. But hobbling its search engine and digital ad network would be far bigger blows because they are the key cogs in a business that generated $265 billion in revenue last year. Google is confronting the breakup threats at the same time the advent of artificial intelligence is changing the way consumers are using technology and seeking information online — a shift that could also siphon traffic and money away from a powerhouse that began in a Silicon Valley garage in 1998. Despite the adversity, Google is still delivering robust financial growth to its corporate parent Alphabet Inc., which is currently valued at $2 trillion. Alphabet’s shares dipped slightly during Tuesday’s late morning trading. —Michael Liedtke, AP technology writer View the full article

London to offer concessions on digital services tax in deal that could be agreed this weekView the full article

Fraudsters are increasingly using recognizable and trusted domains to perpetuate phishing schemes that trick people into handing over their personal and financial information. In recent months, bad actors have exploited settings for both Google and PayPal to lull targets into a false sense of security, making these attacks harder to spot. Another way scammers are trying to look legitimate while evading detection is through Google Forms that request sensitive data. How scammers use Google Forms to steal your personal dataPhishing via Google Forms is not new. As a recent report from ESET Security points out, Google Forms are free, easy to create and implement, and trusted by users, making them a low-risk, high-reward vector for scammers. They're also encrypted with TLS and use dynamic URLs, making them less likely to be flagged as malicious. Google Forms scams may have several aims, ranging from stealing your login credentials or banking details to redirecting you to a fraudulent site that installs malware on your device. A recent (and relatively sophisticated) iteration of this scam targeted higher education, including students, faculty, and staff at 15 institutions in the U.S. A post on Google's blog from February 2025 outlines a campaign in which attackers sent links to Google Forms that mimicked legitimate university communications, complete with the school names, color schemes, and logos or mascots displayed in the headers. The forms were designed to trick recipients into providing university account credentials and, in some cases, financial institution logins under the pretense of maintaining an existing account or distributing aid. Scammers sent forms out around important dates on the academic calendar, such as financial aid deadlines, when recipients have lots of administrative tasks to complete and are less likely to notice potential red flags. While Google notes that all of the malicious forms identified were eventually removed, Stanford University's Information Security Office issued an alert on April 23 warning of a similar phishing scheme meant to steal passwords and Duo passcodes for university network accounts. The attack begins with Stanford-branded Google Forms hosted on real google.com domains with valid SSL certificates. The forms appear to come from real Google email addresses and may include familiar names in the notifications (such as "[Name] shared a document"). Not only do these forms look legitimate, but they are able to get past email malware detection. How to avoid phishing attacks using Google Forms Always have a critical eye when using Google Forms. Don't open forms sent unsolicited, and never, ever submit sensitive information—login credentials, bank account numbers, etc.—via Google Forms. (Google displays this warning on the form itself. Heed it.) No legitimate institution will request this type of data via Google Forms anyway, and if you're not sure, contact the organization directly to confirm the request. Not all Google Forms phishing campaigns will be as well-designed as those targeting higher ed, so you should also look for misspellings, punctuation errors, and odd salutations. One of the examples identified by ESET begins with "Hello, Dear!" If you believe you have already submitted sensitive information via Google Forms, change your login credentials, freeze your credit cards, and stay on top of your accounts and credit report to identify any fraudulent activity. You should also be on the lookout for any signs of malware on your computer and remove it as quickly as possible (whether you're on Mac or PC). View the full article

A reader writes: I manage the recruiting of volunteers for a small nonprofit, and there’s an otherwise strong candidate, Jane, who has a past on the Internet. Another volunteer and I interviewed her Jane an open position, and it was wonderful. She presented herself as warm, professional, and knowledgeable in our work, and she was one of my top choices. However, a different volunteer recognized Jane because of a small “incident” that had happened at the volunteer’s alma mater, and the volunteer showed me evidence of what happened online. Six years ago, Jane’s then-high-school-aged sister had applied for a university in the midwest and wanted to be on a particular sports team there. Before any actual confirmation had been sent from the admissions office that the sister was accepted, the head coach of that team had sent an email congratulating the sister for her acceptance into the university. The sister had taken this at face value, but the official acceptance letter never came. When the sister reached back out to the coach, the coach confirmed that he had mixed up the “recently applied” and “accepted” lists of applicants and gave his sincerest apologies to her. Jane, however, decided to go on a public campaign to name and shame the coach online on her sister’s behalf. She shared screenshots of emails from the coach on her Twitter page with his personal phone number, encouraging people to call it to demand “answers.” She also made a post on a popular website (with enough details to match the information on her Twitter page) to ask if she was in the right, which had hundreds of comments. She was very combative and vitriolic both on both sites, and nobody on either platform supported her cause. Those who had responded on both platforms tried to be gentle and constructive, and some even gave advice on how the sister should move forward. But Jane was digging her heels in and snapping at everyone. There are enough photos of her with personal information on the Twitter profile (including one on her LinkedIn) to verify that it was her, although I wonder if there’s a way I can ask her directly to verify. Again, this was all six years ago. The person we interviewed seemed like a very different person than the one online. One could perhaps make a case that the coach’s disorganization had led to a completely avoidable mistake and could’ve saved heartbreak on the sister’s part. However, the coach was entirely apologetic, and the overreaction from Jane at the time gives me pause. If there’s any conflict that involves her in the future, how will I know that she won’t blow it out of proportion online and dox people? I’m disappointed because she was such a great candidate, but this has sullied my opinion of her. But part of me wonders if I am being unreasonable to hold her against something that happened back in 2019. Should I ignore this and assume that she has changed for the better since? Is there a way to address this with her before deciding whether to accept her? Should I perhaps call her on the phone to specifically ask her questions on how she would handle adversity and conflict? How old was Jane when it happened? If she was barely out of her teens at the time … well, people grow up a lot in their 20s and she may be a different person now and mortified at what she did. On the hand, if she was already solidly into adulthood when it happened, that’s different. More importantly, how big is the volunteer role? If it’s relatively small, not high-profile, and doesn’t have much focus on interpersonal communication or conflict resolution, I might not pay any attention to this at all, figuring it was years ago and this is a minor volunteer job rather than than your director of communications or similar. But if it’s a pretty significant role and/or if Jane handling a conflict in a similarly combative manner could do real harm, it’s reasonable for this to give you significant pause. I wouldn’t just call her up and ask how she would handle adversity and conflict, though. First, that’s easy for someone to BS their way through and second, it won’t necessarily give you the info you need. Instead, if that’s the situation, just ask her about it! “We think you seem great, we found this online, it gave us some pause because this work requires handling conflict at times, and I wondered if you’d talk to me a little about what happened back then and whether you’d handle it any differently now.” You might hear that she’s mortified by how she handled things six years ago. Or you might hear that she still feels justified in her response. Or she might be outraged that you’re even asking her. However she responds, you’ll come away with a lot more data than you have now about whether she’s someone you’re comfortable moving forward with. The post should I ask a candidate about her past online behavior? appeared first on Ask a Manager. View the full article

As one of the most high-risk types of project management, engineering project management requires technical skills, regulatory knowledge, and strong problem-solving abilities. Here's how to get started. The post The Engineering Project Management Blueprint [An Ultimate Guide] appeared first on The Digital Project Manager. View the full article

It’s official: you won’t be able to afford as many dolls as in the past. That’s based on Mattel’s first quarter financial report, released yesterday. While the results indicated that the company had a resilient first quarter, it also foreshadowed price hikes to come. In a meeting with investors, the company reported net sales of $827 million for the period, up 2% year-over-year, but pulled its full-year 2025 guidance “given the volatile macro-economic environment and evolving U.S. tariff situation.” Mattel CEO Ynon Kreiz also shared that while Mattel has a three-pronged plan to mitigate tariff-based losses, prices for some products are expected to rise. The Barbie-maker’s report comes as President The President has turned dolls into a kind of symbolic flashpoint in his ongoing trade war. According to the Toy Association, a national industry group, nearly 80% of the toys sold in the U.S. are sourced from China—meaning that toy and doll companies have been scrambling to absorb the impact of The President’s 145% tariff on Chinese goods. Last week, the President commented on reports that store shelves could soon be empty due to the tariffs on China and resulting tanking import volume by acknowledging potential price hikes. “Somebody said, ‘Oh, the shelves are gonna be open,’” the president told reporters. “Well, maybe the children will have two dolls instead of 30 dolls, and maybe the two dolls will cost a couple of bucks more.” Now, it appears that the President’s uncharacteristically frugal suggestion is inching closer to becoming a reality as Mattel is forced to rethink its supply chain and prices in order to offset the cost of The President’s tariffs. Mattel has a 3-part tariff mitigation strategy On yesterday’s call, Kreiz told investors that Mattel’s tariff-mitigation plan includes three main approaches: “Accelerating diversification of our supply chain and further reducing reliance on China-sourced products, optimizing product sourcing and product mix, and where necessary, taking pricing action in our US business.” Shifting the supply chain away from China is one of Mattel’s top priorities for a reason. The U.S. represents about half of Mattel’s global toy sales, and the company imports about 20% of its goods sold in the U.S. from China, according to a Reuters report. Mattel told Reuters it would reduce imports into the U.S. from China to below 15% by 2026. The company was planning to reduce reliance on Chinese manufacturers even before The President took office, assuring investors back in December that, in 2025, Mattel will source less than 40% of its goods from China as opposed to the industry average of over 80%. Ultimately, there will be price hikes on play time But, for Mattel, these supply chain steps likely still won’t be enough to absorb tariff-based fees, which finance chief Anthony DiSilvestro said in a post-earnings call are expected to reach $270 million in incremental costs over the course of the year, starting in the July quarter. As an added measure, Kreiz told investors that consumers can expect “pricing adjustments” on some products. While he didn’t share details on specific products or price increases, he did predict that 40% to 50% of all Mattel product will remain at or under the $20 threshold. “This is something we are committed to do,” Kreiz told CNBC of the new prices this morning. “To continue to create quality product and find the right balance of price and value all in the service of the consumer.” Deeper supply chain disruption could be yet to come The Mattel price increase announcement comes amid deep disruption to store supply chains, which are expected to increase as U.S. imports from China plummet and stockists pause orders. There was a nearly 43% drop in containers received from China week-over-week between April 21 and April 28, according to port data from Vizion. Retailers typically place orders for the holiday season around now as well, indicating a possible negative downstream effect later in the year. “We have a frozen supply chain that is putting Christmas at risk,” Greg Ahearn, chief executive of the Toy Association, told the New York Times. However, consumers could notice reduced product availability and purchasing power even sooner. “Retail inventories may actually look ‘lean’ in coming months,” a May report from the Bank of America Institute stated. Fast Company has reached out to Mattel for more specific examples of the coming price hikes. The company did not respond by time of publication. View the full article

Key Takeaways Importance of Local SEO: Local search engine optimization is essential for businesses seeking to connect with customers in their geographical area, enhancing visibility and driving foot traffic. Google My Business Optimization: Claiming and optimizing your Google My Business listing is critical for improving local search visibility and engaging with customers through reviews and updates. Location-Specific Keywords: Utilizing local keywords in your content strategy aligns your business with potential customers’ searches and boosts your relevance in local search results. Consistent NAP Citations: Accurate and consistent business name, address, and phone number (NAP) across online directories enhances credibility and local search rankings. Customer Reviews Impact: Positive customer reviews are vital for local SEO performance; actively managing and responding to them fosters trust and improves your online reputation. Measuring Success: Utilize key performance indicators such as local search rankings, website traffic from local searches, and Google Business Profile insights to evaluate and optimize your local SEO strategies. In today’s digital landscape, local search engine optimization (SEO) is crucial for businesses aiming to attract nearby customers. With more people turning to their smartphones for local services, optimizing your online presence can make all the difference. It’s not just about ranking high on search engines; it’s about connecting with your community and driving foot traffic to your store. Imagine your potential customers searching for services you offer. If your business isn’t visible in those local search results, you’re missing out on valuable opportunities. By implementing effective local SEO strategies, you can enhance your visibility, boost customer engagement, and ultimately increase sales. Let’s dive into the essentials of local SEO and discover how you can elevate your business in your local market. Understanding Local Search Engine Optimization Local search engine optimization (SEO) focuses on enhancing your business’s online visibility to attract customers in your geographical area. It’s vital to your small business strategy, especially with the increasing reliance on smartphones for finding local services. Effective local SEO connects you to your community, driving foot traffic and boosting sales. Definition and Importance Local SEO involves optimizing your online presence so that your business appears in local search results on platforms like Google. This includes managing your Google My Business listing, utilizing location-specific keywords, and encouraging customer reviews. For small businesses, local SEO is crucial. It drives customer acquisition and enhances brand awareness in your area. Positive customer feedback reinforces your business’s reputation and encourages customer retention. Key Differences from Traditional SEO Local SEO differs from traditional SEO in its emphasis on location. While traditional SEO targets a broader audience, local SEO hones in on users searching for products or services nearby. Key distinctions include: Search Intent: Local SEO targets users seeking immediate solutions within a specific area. Keywords: Location-based keywords (e.g., “best coffee shop in [your city]”) play a central role in local SEO. Google My Business: This tool is unique to local SEO and allows you to manage your business information, interact with customers, and display location data. Local Listings and Directories: Citations on local directories enhance your credibility and visibility in local search results. Understanding these differences equips you to develop a focused marketing strategy that leverages local search effectively, driving growth and operational efficiency for your small business. Key Components of Local SEO Local SEO optimizes your online presence to attract nearby customers and enhance visibility in local search results. Focusing on specific components boosts your effectiveness in connecting with the local community. Google My Business Optimization Optimizing your Google My Business (GMB) profile is vital. Claim and verify your listing to increase its visibility in local searches. Categorize your business accurately, include key details like hours of operation, and showcase high-quality images. Engaging with customer reviews, both positive and negative, builds trust and improves your online reputation. Regular updates to your GMB account can draw attention to new offerings and special promotions, leading to increased customer acquisition and engagement. Local Keywords and Content Incorporate local keywords into your content strategy. Use location-specific terms to align your business with what potential customers search for online. Create blog posts, articles, or product descriptions that resonate with local needs. Tailoring content to address community interests enhances relevance and drives traffic to your site. This practice not only improves your search rankings but also fosters customer retention and loyalty, vital for your small business growth. By focusing on local keywords, you improve your marketing strategy and better connect with your audience. Strategies for Effective Local SEO Effective local SEO strategies are essential for connecting your small business with nearby customers. These strategies enhance online visibility, increase customer engagement, and ultimately support business growth. Citation Building Building accurate online citations is crucial for local SEO. Citations consist of your business name, address, and phone number (NAP) listed on various online directories. Ensure consistency across all platforms to improve your local search rankings. Focus on reputable sites relevant to your industry, such as Yelp, Yellow Pages, and local chambers of commerce. This consistency fosters trust and improves your visibility in search results. Regularly monitoring and updating your citations maintains accuracy, which is vital for local customers looking for your services. Customer Reviews and Reputation Management Customer reviews significantly influence local SEO performance. Encourage satisfied customers to leave positive reviews on platforms like Google and Yelp. Aim for a balanced approach by responding to reviews, whether positive or negative, to showcase your commitment to customer service. This interaction demonstrates your engagement with customers and builds community trust. Use customer feedback as a tool for improvement; analyzing reviews provides insights into your business operations and identifies areas for growth. Prioritize managing your online reputation, as it directly impacts customer perception and can enhance your overall business strategy. Measuring Success in Local SEO Measuring success in local SEO helps you evaluate your strategies and make necessary adjustments. Focus on these key performance indicators (KPIs) to assess your local SEO effectiveness. Key Performance Indicators Local Search Rankings: Track your business’s rankings in the local pack on Google Maps and organic search results for local keywords. Higher rankings enhance visibility, drive traffic, and increase conversions. Website Traffic: Analyze website traffic from local searches using Google Analytics. This metric shows the volume of visitors seeking your products or services in your area. Google Business Profile Insights: Use insights from your Google Business Profile to monitor actions such as clicks to your website, direction requests, and phone calls. These actions showcase user engagement and interest in your business. Tools for Tracking Local SEO Performance Google Analytics: A fundamental tool for monitoring website traffic and user behavior. You can track local traffic sources, user demographics, and interactions with your site. Google Search Console: This tool allows you to analyze the search performance of your website. Check which local keywords are driving traffic and monitor any indexing issues. Moz Local: Use this software to manage business listings and ensure consistency across various directories, which boosts local SEO rankings. BrightLocal: An excellent platform for tracking local search rankings and managing online reputation. BrightLocal also provides insights into customer feedback and reviews, vital for building trust in your local market. Understanding and utilizing these tools supports your ongoing local SEO efforts, enhances your business’s online presence, and ultimately drives local customer acquisition. Conclusion Investing in local search engine optimization is essential for your business’s success. By enhancing your online visibility you can attract more customers in your area and drive foot traffic. Implementing effective strategies like optimizing your Google My Business profile and engaging with customer reviews can set you apart from the competition. Remember that local SEO isn’t just about ranking higher in search results; it’s about connecting with your community. By focusing on local keywords and maintaining consistent online citations you can significantly improve your search performance. Tracking your progress with the right tools will help you refine your approach and maximize your efforts. Embrace local SEO as a vital part of your marketing strategy and watch your business thrive in your community. Frequently Asked Questions What is local SEO? Local SEO is a digital marketing strategy aimed at improving a business’s visibility in local search results. It focuses on optimizing online presence to attract customers searching for services nearby, using tools like Google My Business and location-specific keywords. Why is local SEO important for businesses? Local SEO is crucial for businesses because it helps them connect with nearby customers actively looking for their services. An optimized online presence enhances visibility, increases foot traffic, and ultimately drives sales. How can I optimize my Google My Business listing? To optimize your Google My Business (GMB) listing, claim and verify your business, correctly categorize it, add accurate contact information, and engage with customer reviews. Keeping your listing updated helps improve local search rankings. What are the differences between local SEO and traditional SEO? Local SEO targets users seeking services in a specific location, using location-based keywords and emphasizing local listings. In contrast, traditional SEO focuses on broader keywords without geographic limitations, often serving a wider audience. How do customer reviews impact local SEO? Customer reviews significantly impact local SEO by enhancing trust and credibility. Positive reviews can improve rankings in local search results and encourage potential customers to choose your business over competitors. What are some effective local SEO strategies? Effective local SEO strategies include optimizing your Google My Business profile, building consistent online citations, incorporating local keywords into your content, and actively managing customer reviews. These practices help improve visibility and engage local audiences. How can I measure the success of my local SEO efforts? You can measure local SEO success by tracking key performance indicators (KPIs) such as local search rankings, website traffic from local searches, and insights from your Google Business Profile. Using tools like Google Analytics can also provide valuable data. What tools can help with local SEO performance tracking? To track local SEO performance, consider using tools like Google Analytics, Google Search Console, Moz Local, and BrightLocal. These tools offer insights into online presence, helping to monitor effectiveness and adapt strategies as needed. Image Via Envato This article, "Mastering Local Search Engine Optimization to Boost Your Business Visibility" was first published on Small Business Trends View the full article

Elon Musk has ruffled plenty of feathers since stepping more prominently into the political arena. Now, it seems he’s also a bad neighbor. In 2022, Musk purchased a six-bedroom, $6 million mansion in the upscale Austin suburb of West Lake Hills, Texas. At the time, he didn’t knock on doors or introduce himself to his new neighbors—but word spread quickly, especially when visibly armed security personnel and their vehicles began appearing on the quiet suburban street. Since moving in, Musk has erected an unauthorized 16-foot chain-link fence, installed a metal gate, and mounted outward-facing cameras—actions that have irritated local residents, according to a recent report by The New York Times. “I call that place Fort Knox,” said Paul Hemmer, a Tesla owner and retired real estate agent who lives across the street. Hemmer is also president of the neighborhood homeowners association. When Musk later attempted to retroactively gain permission for the additions—which violate six city ordinances—the West Lake Hills Zoning and Planning Commission voted unanimously against granting variances. “We’d incentivize people to break the rules,” one commissioner told the Times. The matter is now set to go before the West Lake Hills City Council in a session scheduled for May 14. Unless the Council overrules the commission’s decision, the fence and gate may need to be removed or modified to comply with town regulations. The mansion is one of three Musk has purchased in the area over the past three years, with plans to create a compound for his children and their mothers. Musician Claire Boucher, better known by her stage name Grimes, previously lived there with the three children she shares with Musk. Shivon Zilis, a brain technology executive and mother to four of Musk’s children, lives just a 10-minute walk away. In recent months, the house has been quieter, as Musk has spent more time in Washington advising President Donald The President. But neighbors say they are bracing for his return. Hemmer, who now flies drones over Musk’s property to check for city code violations, also has round-the-clock video surveillance in place, he told the Times. Musk’s security team has taken notice—reporting Hemmer to police for allegedly standing naked in the street (he was on his property, wearing underwear). On another occasion, Hemmer was caught urinating by Musk’s cameras. “The cameras got me,” he said. “It’s scary they have guys sitting and watching me pee.” View the full article

Ashlee Piper is a former political strategist turned eco-lifestyle journalist. She has been a Professor of Sustainability Marketing at Loyola University Chicago and eco instructor for LinkedIn Learning. Well-known companies, such as Airbnb, LUSH, and Nissan, have sought her counsel on sustainability practices. Piper has spoken at the United Nations, SXSW, and has a popular TED Talk. What’s the big idea? A life of overconsumption can feel almost inescapable in our hyper-personalized advertising ecosystem. Billions of dollars go into getting people hooked on shopping. Fortunately, a way out of this addictive cycle is the No New Things challenge, which guides anyone fed up with buyer’s remorse toward a healthier, happier, more sustainable lifestyle. Below, Ashlee shares five key insights from her new book, No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity. Listen to the audio version—read by Ashlee herself—in the Next Big Idea App. 1. It’s not you, it’s us. If you wrestle with overconsumption or just buy way more stuff than you’d like to, then you’re not alone. Fifty-four percent of Americans report feeling stressed by their stuff, 60 percent say they don’t have enough time in the day, and 80 percent are in some form of consumer debt. Overconsumption distracts us from what’s important and steals time, energy, money, and peace of mind—not to mention harms the planet. It’s safe to say that if you’re uncomfortable with your relationship to shopping, you’re probably experiencing one or more of these side effects. 2. It’s not your fault. Our drive to buy more, buy better, and seek out stuff to meet or fulfill every need and emotion we experience is the result of decades of deft marketing programming. Starting at the dawn of the Industrial Revolution, Americans fundamentally shifted their consumption habits, and World War II turned consumerism into a patriotic act. From 1941 to 1945, advertising expenditures grew from $2.2 billion to $2.9 billion, and the 1950s were seen as the “advertiser’s dream decade” (think Mad Men). Today, companies collectively spend nearly $515 billion annually on marketing in the US, much of which is devoted to consumer insights, data, and research. “Our drive to buy more, buy better, and seek out stuff to meet or fulfill every need and emotion we experience is the result of decades of deft marketing programming.” I don’t want to sound like I’m wearing a tinfoil hat, but there are entire departments that track how you buy, when you buy, and what you buy, as well as your demographics like income, gender identification, marital status, and more. It’s no wonder we are constantly exposed to advertisements that show us exactly what we need or what they can convince us we need. 3. This is your brain on shopping. This conditioning isn’t just historical; it’s omnipotent and happening to you right now. It has morphed over the years to create an uncomfortable, unsustainable pattern that keeps industry overproducing, marketing playing on our emotions, and advertising driving us to buy because we don’t feel good enough. The act of browsing merchandise initiates the release of dopamine, so what you sometimes conflate with a feeling of pleasure is really you being flooded by desire. Let’s say you’re a little stressed or excited when going out on a shopping trip. In that scenario, adrenaline enters the equation, heightening your senses and making you more impulsive. You’re essentially high, teetering between feeling in control and out of control, which ratchets up the dopamine release even more. “The emotional high isn’t meaningfully sustained.” The interesting part about dopamine is that it’s released in anticipation of getting the thing you want. Before you even receive the item you’re coveting, dopamine begins to Irish Goodbye, leaving you feeling…sort of empty. That’s why many shoppers regret buying many of their impulse purchases. The emotional high isn’t meaningfully sustained. If you repeat this process regularly (aka: you shop at the same places around the same time), dopamine interacts with the part of the brain responsible for habit formation, recognizes your behavior as a pattern, and eventually automates it into a habit. In that way, impulsive shopping gets coded in your brain. This is biochemically similar to what happens when someone is addicted to drugs or alcohol. When you feel powerless over your shopping impulses, remember that you’re wired to chase your next fix. 4. The No New Things solution. Help is on the way in the form of my 30-day No New Things Challenge, designed to help you build strong neural pathways that move you away from knee-jerk shopping and toward more sustainable, economical, circular ways of getting your needs met. Each day is designed with an action item and reflection that is relatively easy to do, but incredibly powerful for building a new relationship with shopping. “You don’t need any supplies or fancy connections to get started.” Moreover, these action items help you extend the longevity of the things you already own, tap into gratitude for the abundance you already have, declutter your space and schedule, save loads of money, focus on your goals and dreams, and nurture the things that actually matter and make your life better. You don’t need any supplies or fancy connections to get started. No New Things is as easy as turning off of the shopping tap and learning to redirect shopping impulses to healthier-for-you activities. 5. Make it stick. The rest of the book covers how to keep the No New Things mindset going as an enjoyable lifestyle. You’ll hear from some of the people who have done the Challenge with remarkable results, from the family that saved enough money and got organized so they could adopt a little girl to the woman who saved a whopping $36,581 just from items she wanted to buy, tracked, and didn’t. And yes, I consider that savings because she saved herself from spending that amount. No New Things gives you the tools, guidance, and support to shift your mindsets and habits, and in turn, live better—while also being better to others and the planet. Thousands have participated in No New Things before it was a book, so imagine the community doing the Challenge alongside you. Imagine the broader, powerful impact it can make. Getting closer to a more peaceful, prosperous, satisfying life while also upending epidemic overconsumption? That’s a win-win. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission. View the full article

Tensions likely to persist despite mostly convivial meeting between Canadian prime minister and US presidentView the full article

In the crypto world, meme coins are mostly just jokes with no intrinsic value. But the The President family is parlaying the president’s meme coin into two valuable commodities: serious cash and access to the president. Since the coin was launched earlier this year, it has generated more than $320 million in fees for its creators, according to the blockchain analysis firm Chainalysis. And on Monday, The President promoted a dinner he’s set to attend on May 22 that’s open to almost anyone who buys enough of the coins. According to the contest’s rules, the top 220 holders of the meme coin will get to go to the dinner at The President’s Washington-area golf club. The top 25 holders will also get to attend a reception where they can rub shoulders with The President beforehand. “Let the President know how many $The President coins YOU own!” the meme coin said on its website promoting the dinner. Trading activity in the meme coin jumped after the dinner was first announced and the price rose as well. But the The Presidents don’t need to sell any coins to make money. How The President makes money off the meme coin Decentralization is foundational to cryptocurrency. Bitcoin, the world’s most popular crypto, was born in the wake of the 2008 financial crisis as a digital currency meant to be uncontrolled by banks or governments. The President meme coins can be traded on a decentralized exchange, which is essentially a place where traders can swap goods without a middleman. Instead of matching buyers and sellers one by one, decentralized exchanges use something called a liquidity pool to ensure trades can happen easily and instantly. Liquidity pools are essentially an automated pot of funds that pair meme coins like $The President with more popular types of crypto that can be easily traded. When the The President meme coin was first launched, its creators initially released 20% of the planned 1 billion total coins. Half of that 20% was put up for public sale while the other half was put into a liquidity pool. CIC Digital, an affiliate of the The President Organization, and another company receive “trading revenue derived from trading activities” of the The President meme coins, according to its website. Through the liquidity pool, the creators of The President’s meme coins make money by charging tiny fees on each trade. “You don’t really care about what happens to the price. You only care that there is continuous volume,” said Nicolai Søndergaard, a research analyst at the blockchain analytics firm Nansen. “Because the more volume there is, that means more trades and therefore more fees for you.” Since cryptocurrency blockchains are public, it’s possible to track how much in trading fees has been paid. Chainalysis said The President meme coin creators made more than $1.3 million in trading fees in the week after the dinner was first announced. The value of the meme coin jumped from about $9 to around $14 just after the announcement. It was trading around $11 on Monday afternoon. The President downplays profits Launched just before he took office, The President’s meme coin has become one of the most high-profile ways the norm-breaking president has mixed politics and his personal finances. The remaining 80% of The President’s meme coins, which are still under a lock-up, have been allocated to CIC Digital and another company. An ethics agreement prohibits The President from “day-to-day” decision making at the The President Organization when he’s president and limits the financial information about the business that can be shared with him. During an interview with NBC’s “Meet the Press” over the weekend, The President said he didn’t follow the price swings of his meme coin and dismissed the idea that he was profiting from the presidency. He also rejected a suggestion that he would forgo any profits made from his crypto endeavors. “Should I contribute all of my real estate that I’ve owned for many years if it goes up a little bit because I’m president and doing a good job? I don’t think so,” The President said. Heavy promotion The team behind The President’s meme coins has been aggressively trying to promote the chance to eat with the president. “Good News! President The President is allowing one more person to attend Dinner with The President,” the meme coin’s official account on X said last week, encouraging people to reply with memes featuring The President. “Our favorite $The President memes will be shown to President The President and we will pick 1 person who gets to come to the dinner on May 22nd!” The creators have also tried to up the ante by offering $100,000 The President-themed watches to the top four holders of The President’s meme coins. Unknown guests On Monday night, The President hosted a closed-door “Crypto & AI Innovators Dinner” fundraiser sponsored by his MAGA Inc. super PAC at his golf club outside Washington. An invitation to the event that circulated online instructs those invited to pay $1.5 million per person to attend. The White House did not provide a list of attendees, though the super PAC eventually will be required to list donors in its regular public disclosures. Whether the public will ever know who bought their way into the meme coin dinner with the president is unclear, though. Unlike political donations that must be publicly reported, there’s no disclosure requirement for meme coin buyers. Critics of The President’s foray into meme coins, which includes several Democrats, say the pseudonymous nature of cryptocurrency gives bad actors the opportunity to try and unduly influence the president through purchasing his digital assets. The The President meme coin website assures those who register for the contest that their full legal name and contact information will “never be publicly shown.” Instead, registrants pick a username that’s displayed on the website’s leaderboard. The ranking is dependent not just on how many The President meme coins someone holds, but also on how long. After No. 220, the board has a note of encouragement for those just below the cut to buy more of the meme coins. “You’re so close. FIGHT FIGHT FIGHT for your $The President dinner.” —Alan Suderman, AP business writer Associated Press reporter Will Weissert contributed. View the full article

The The President administration's tariffs will hit American families hard, with estimates ranging from nearly $4,000 to almost $8,000 per household. Plus, when it comes to personal shopping, tariffs will disproportionately affect clothing and textiles, with apparel prices predicted to rise 17%. And if you're accustomed to ultra-cheap online shopping, dark days are ahead. Given all these rising costs, it’s more important than ever to keep on top of your spending habits. Making a budget is a great start, but following it easier said than done. It’s one thing to abstractly vow to “cut back on pricey coffee," but how do you stick to that when it’s 7 a.m. and you need caffeine ASAP? Or what if your restrictive budget causes so much anxiety, you impulsively start “revenge spending?" Let's take a look at some ways you can become a more conscientious spender, especially when prices are out of control. Figure out where your money is goingIn order to undo unconscious spending habits—like the costs of lifestyle creep—you have to confront some tough questions about your finances as honestly as possible. The most important question to answer: Where does my money go? Don’t settle for estimates, here. Go through your bank statements and look your spending habits full in the face. Then evaluate which expenses are actually valuable to you, and not some subscription service you forgot about long ago. It’s far easier to eliminate unconscious spending once you bring it out into the open. Recognize your spending triggersThe key to breaking any behavior is understanding what triggers it. Maybe you're prone to spending when you're stressed, bored, or celebrating. Or maybe it's simply about convenience, or social pressure, or compelling marketing tactics. Take time to reflect on your recent impulse purchases. What emotional state were you in? Were you influenced by others? Identifying these patterns is crucial to breaking the cycle. Get specific about your money goalsThe idea of “cutting back on spending” is abstract and hard to achieve. It’s like saying you want to “learn how to cook” without ever picking out a recipe or buying any ingredients. Instead, you need specific, attainable goals to guide your conscientious spending. One place to start with your specific spending goals is to physically write down the things you want to buy before you buy them. Use those bank statements to inform what items make your official “to-buy list.” When you read over items on this list, you’ll be able to make a more thoughtful decision as to what you really need. Create financial frictionWhen I was a teenager who needed to stop biting her nails, I started wearing gloves. Did I look cool? Definitely not. But it worked. Make unconscious spending more difficult by creating barriers—or "financial friction"—for yourself by: Removing saved payment information from websites Unsubscribing from retail emails and notifications Deleting shopping apps from your phone Using cash for discretionary spending Placing savings in less accessible accounts These obstacles seem small, but they can be a big help in curbing unconscious spending patterns. Implement a waiting periodAnother tactic is introducing a deliberate delay between the desire to purchase and the act of buying. Before making non-essential purchases, especially online, institute a mandatory waiting period: For items under $50: Wait 24 hours. For items $50-$100: Wait three days. For items over $100: Wait one week. This simple delay helps distinguish between wants and needs, often breaking the spell of impulsive desires. Think of it as a cooling-off period. Remember, you’re still allowed to treat yourselfCold-turkey restriction is a recipe for an unhealthy relationship with money. Instead, it’s important to indulge thoughtfully. Ask yourself, “How do I expect this purchase will make me feel? What do I want it to make me feel? What feelings am I trying to avoid by buying it?” When you feel confident that you’re spending only on things you love and not wasting money on things you don’t love, you will make much better financial decisions. Only you can determine what is truly valuable in your life. Personally, I’ve budgeted enough money for my daily coffee indulgence. For you, it might mean treating yourself to a fancy dinner once a month, or cutting back on restaurant costs in order to go wild on vacation in a few months. Allow yourself to indulge, especially if these indulgences improve your overall relationship with your money. View the full article

United Wholesale Mortgage originated $32.4 billion, up 17% year-over-year and its best first quarter since 2022, helped by refinance volume of $10.6 billion. View the full article

UK media tycoon’s Northern & Shell suing Gambling Commission over National Lottery contractView the full article

US president says rebel group has agreed to halt its attacks on regional shippingView the full article

A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages. The post WordPress WooCommerce Bug Causing Sites To Crash appeared first on Search Engine Journal. View the full article

Instacart is rolling out a new app, but it's not for ordering groceries—at least, not the essentials. Instead, Instacart sees "Fizz" as a party delivery app, designed for ordering snacks and alcoholic drinks. Fizz isn't the first to offer alcohol delivery, of course. Instacart itself supports alcohol delivery wherever it's legal, as does DoorDash. But perhaps the most notorious alcohol delivery app was Drizly: The service was a popular option for ordering alcohol, but its reputation suffered following a massive 2020 data breach. Uber acquired the app the following year, then shut it down in 2024. But Fizz isn't a Drizly clone. Instead, the app seems more like if Drizly crossed with a party-planning app like Partiful or Apple's Invites—not only do you order drinks and snacks, but you invite others to do so as well. In fact, Fizz is now embedded in the Partiful app, so you can use it when planning a party at large. Instacart says after you start a "party cart," you can share a link with friends to invite them to join. (They don't need the Fizz app to participate.) Everyone in the group can see what's already been ordered, and can add whatever they want. Anything you add to a party cart, you pay for yourself, which I feel mixed about. On the one hand, it's cool to let people "bring" what they want to the party, without needing to track people down to pay for their share. But for some parties and gatherings, it makes sense to split everything evenly. It'd be nice if Fizz would at least add that as an option. If you want to use Fizz with Partiful, you can choose to enable "Group Order" in the app. Then, everyone on the Partiful can access the Fizz link. Credit: Instacart As the app is made for ordering alcohol, it's only available to users 21 and older. There's also a flat $5 delivery fee for all orders, though that does not include a tip. If you live in a state or area where alcohol delivery isn't legal, you can't use Fizz (or any alcohol delivery service). According to TechCrunch, Fizz is available in Alabama, Arizona, California, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana (some areas), Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, New Mexico (some areas), New York, Nevada (some areas), North Carolina, Ohio, Oregon, Texas, Tennessee, Virginia, Washington, and Wyoming. You can download the app by scanning the QR code on Fizz's website. View the full article

A reader writes: I’m a new-ish manager in a small company. I have two direct reports. One is professional and a joy to work with. The other is a recent hire (he’s been here two months) who is right out of college, Jake. In our most recent weekly one-on-one, Jake told me that he is “disappointed in the role” and the work is “not as interesting as he hoped.” I can understand how someone could find much of the work tedious. There’s a significant amount of data entry in the position. But I never hid this. I was clear with every candidate I interviewed that there would be tedious tasks and screened for people who seemed able to figure out strategies for handling that tedium. I’m wondering where to go from here. Jake was not able to give me any clear idea about what he wants the role to be instead, and even if he could, I hired him for the job he’s doing now. Part of me also feels like he hasn’t given this a fair shake. He’s only been here two months! A lot of those tedious tasks will start taking up less of his time as he gets better at them so he can expand other parts of the role, and I have told him that this is what I expect. And lastly, I’m not sure how much investment I want to put into someone who has expressed such disinterest so early. He has also had a couple of attitude problems that I have been addressing (he can come across as entitled and arrogant, which is not a good look for the most junior member of our staff), but those by themselves, I felt were coachable. I answer this question over at Inc. today, where I’m revisiting letters that have been buried in the archives here from years ago (and sometimes updating/expanding my answers to them). You can read it here. The post my new employee is “disappointed” with his job appeared first on Ask a Manager. View the full article