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Meta’s text-based social platform is now monetizing its 300 million monthly active users Meta’s standalone app Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January. What’s happening: Image-based ads will appear between content in users’ Threads feeds. All eligible advertisers will gain access to Meta’s inventory filler. Ad placement on Threads will be a default for new campaigns using Advantage+ or manual placements. Advertisers can opt out through manual placement settings. Why we care. The move signals Meta’s confidence in Threads’ growth and viability as an advertising platform almost two years after its July 2023 launch as a competitor to X (formerly Twitter). Threads also inherits Meta’s sophisticated targeting capabilities while providing a fresh opportunity to reach text-focused audiences who may have migrated from Twitter/X. The platform’s growth trajectory and integration with existing Meta ad systems make it a potentially valuable addition to social media marketing strategies, with minimal additional effort required for brands already advertising on Facebook or Instagram. Between the lines. Meta will implement its brand safety standards and controls on Threads, addressing a key concern for advertisers wary of some competitors in the text-based social media space. “People come to Meta’s apps for a personalized experience that helps them discover business and content they love, and ads are an essential part of enabling this,” Meta said in a statement. The rollout plan. The company is taking a phased approach, testing ads in more than 30 countries, including the U.S., according to Meta spokesperson Matthew Tye. Users can identify ads by looking for posts with a gray Sponsored label next to account usernames. The early adopters. Fast-food chain Wendy’s and media-buying group GroupM participated in the initial testing phase in January. “We’ve been active on Threads since day one, and believe it provides a space to build community and bring our brand persona to life,” said Russ Mischner, VP of integrated marketing at Wendy’s. Jim Kensicki, COO at GroupM Nexus North America, noted that early testing on Threads helped inform their clients’ media investment strategies. These are two mega brands in their respective fields, so advertisers of all sizes should still approach cautiously. Bottom line. Threads represents a significant new revenue stream for Meta, which has been clear about its monetization intentions despite initial user concerns. As Instagram and Threads head Adam Mosseri stated earlier this year: “At the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.” View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: I read Ask a Manager every day and have a suggestion for the site. I’m always delighted when I click on a post and it turns out to have a bunch of updates — those are the most fun to read! I think readers would enjoy a category on the Topics page that’s specifically for posts with more than one update. Maybe you could call it “Sagas” or something like that? Sometimes I want a solid distraction and the multiple updates always deliver, but as far as I’m aware there’s no way to specifically pull up a list of posts that have them. Just something to think about if you ever add new categories. Thanks! Excellent idea, and there is now a “sagas” tag. I didn’t get them all, but I got a lot. If I missed any of your favorites, let me know! View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Pixel 9 is the latest series of the Google Pixel phone lineup. They were released late last summer along with the 9 Pro and Pro XL, while the budget Pixel 9a came out earlier this year. If you're looking for the latest middle-of-the-pack Pixel, the 128 GB unlocked Pixel 9 is just $639.99 (originally $799) after a $160 discount, the second-lowest price it has been since its release, according to price-tracking tools. Google Pixel 9 (128 GB) Storage: 128 GB, Battery: 24 hours, Display: 6.3", RAM: 12 GB, Refresh Rate: 120 Hz. $639.99 at Amazon $799.00 Save $159.01 Get Deal Get Deal $639.99 at Amazon $799.00 Save $159.01 The Pixel 9 comes with 12GB of RAM, starts with 128GB of memory storage, a maximum 120 HZ refresh rate, and the Android 14 operating system. Lifehacker's associate tech editor Michelle Ehrhardt deemed the Pixel 9 so good that you likely won't miss the Pro. It's important to note that the AI features still had hiccups, but AI features will keep improving over time; the most important thing to get right is the hardware, and Michelle says this is the best smartphone Google has made so far. The battery life can last almost 12 hours, according to PCMag's "excellent" review. The main camera has a 50MP shooter, a 48MP ultra-wide camera with a 123-degree field of view, same as the Pro models, but it has a single-zone laser detect autofocus (LDAF) sensor (the pro has multi-zone LDAF). If you have the Pixel 8, you might not notice a huge upgrade in this model. However, if you're upgrading from an older version or doing a switch from a non-Pixel phone, the 9 has a lot to offer. One of my favorite things about Pixel phones is the ongoing support for many years. My Pixel 6A still gets all of the updates and tons of AI features that make the phone feel fresh many years later, with the latest ones dropping last month (if you have a GoPro, you can control it with your Pixel). With the Pixel 9, you'll be getting a quality phone with software updates for quite a while—as long as seven years. View the full article

Today's Bissett Bullet: “There’s always something on the horizon with the potential to negatively impact the economy.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Today's Bissett Bullet: “There’s always something on the horizon with the potential to negatively impact the economy.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Key Takeaways Inclusive Franchise Model: Planet Fitness promotes a welcoming atmosphere and no-judgment philosophy, making it a desirable choice for both franchisees and members from diverse backgrounds. Strong Brand Recognition: With over 2,000 locations, Planet Fitness has established significant brand recognition, simplifying marketing efforts for franchise owners. Initial Investment Insight: Starting a Planet Fitness franchise typically requires an investment ranging from $1 million to $4 million, including franchise fees, equipment, and setup costs. Comprehensive Support and Training: Franchisees benefit from extensive operational support, marketing assistance, and tailored training programs to enhance their chances of success. Diverse Membership Options: Flexible membership plans cater to varying fitness needs and budgets, driving revenue and attracting a broad customer base. Multi-Unit Franchising Opportunities: The franchise offers options for multi-unit ownership, allowing franchisees to increase efficiency and profitability across multiple locations. If you’ve ever dreamed of owning a gym that prioritizes inclusivity and affordability, the Planet Fitness franchise might be your perfect match. Known for its welcoming atmosphere and no-judgment philosophy, Planet Fitness has carved out a unique niche in the fitness industry. With over 2,000 locations across the U.S., it’s not just a popular choice for fitness enthusiasts but also a lucrative opportunity for aspiring franchise owners. Investing in a Planet Fitness franchise means tapping into a growing market of health-conscious individuals who value both quality and cost-effective options. As more people seek accessible fitness solutions, you can be part of a brand that’s redefining what it means to get fit. Let’s explore what it takes to join this dynamic franchise and how you can start your journey toward success in the booming fitness world. Overview of Planet Fitness Franchise Planet Fitness operates as a compelling franchise opportunity, particularly appealing to those entering the small business sector. The franchise model prioritizes inclusivity and affordability, attracting a diverse clientele while also benefitting franchisees. Operating over 2,000 locations in the U.S., Planet Fitness fosters a no-judgment environment, making it an attractive choice for fitness enthusiasts and potential franchise owners alike. As a franchisee, you gain access to a robust franchise system that offers extensive support and training. Initial investments typically range from $1 million to $4 million, depending on location and facility size, which includes costs such as franchise fees and royalty fees. Franchise agreements outline these financial commitments and details about the ongoing obligations to the brand. Franchise marketing plays a crucial role in driving local engagement and brand recognition. Planet Fitness provides franchisees with a comprehensive franchise marketing strategy tailored to boost visibility within exclusive territories. By participating in franchise recruitment efforts, you can strengthen your franchise network and capitalize on franchise growth opportunities. Franchise support includes ongoing assistance with operations through a curated operations manual and continual franchise compliance checks. This structured approach ensures that franchisees meet industry standards and maintain the brand’s high-quality reputation. Additionally, options like multi-unit franchising and master franchise opportunities allow for further expansion within the franchise development landscape. Benefits of Joining the Planet Fitness Franchise Joining the Planet Fitness franchise offers powerful advantages for franchisees in the small business sector. With a commitment to inclusivity and affordability, Planet Fitness operates a successful franchise model that appeals to various demographics. Brand Recognition Planet Fitness boasts strong brand recognition within the fitness industry. Its reputation for creating a welcoming environment and a “no judgment” philosophy attracts a diverse clientele, enhancing your franchise’s customer base. This established branding simplifies your marketing efforts. Leveraging Planet Fitness’s national advertising and local campaigns enhances your visibility and drives membership growth. Membership Options Planet Fitness provides flexible membership options that cater to different fitness needs and budgets. Membership tiers range from basic access to premium packages, accommodating various preferences. This variety attracts a wide range of customers, ensuring a steady stream of revenue. Additionally, the franchise supports franchisees with tailored franchise marketing plans to effectively promote these membership choices, optimizing your sales potential. Joining the Planet Fitness franchise equips you with the tools needed for success in the competitive fitness industry. Initial Investment and Costs Opening a Planet Fitness franchise involves various initial investments and costs. These investments can fluctuate based on your location and facility type, which impacts overall financing and profitability. Franchise Fees The initial franchise fee for a Planet Fitness location is $20,000. This fee provides you with the rights to use the Planet Fitness brand and logo, enhancing your franchise’s marketability and brand recognition. This fee is standard across the franchise system and plays a key role in initial investment calculations. Equipment and Setup Costs The costs related to equipment and setup can significantly impact your total investment. Leasehold Improvements: Expect to pay between $1,250,000 and $2,221,000 depending on your facility’s layout and location. This investment comprises construction and interior build-out costs, aligning with the franchise operations manual and compliance requirements. Your total investment typically ranges from $1,504,600 to $5,158,500, covering essential areas like inventory and initial operating expenses. Factors affecting these numbers include whether you lease or purchase your property and the specifications of your chosen franchise model. Support and Training Offered Planet Fitness provides extensive support and training to its franchisees, enhancing your chances of success within the franchise model. Operational Support Planet Fitness franchisees benefit from various operational support measures. You’ll receive a comprehensive operations manual that outlines essential procedures and best practices. You’ll also have access to a dedicated phone line for immediate assistance and guidance on safety procedures. Ongoing support includes regular meetings and newsletters that keep you informed about industry trends and franchise compliance requirements. Consistency in service quality and operational efficiency contributes to your franchise’s overall success. Marketing Assistance Planet Fitness offers robust marketing assistance to franchisees through tailored franchise marketing strategies. You’ll receive guidance on local marketing to boost brand recognition and customer engagement, vital for attracting and retaining members. The franchise marketing plan is designed to highlight the unique features of your location while reflecting the core values of the Planet Fitness brand. Furthermore, support for multi-unit franchising opportunities is available, allowing you to expand your footprint and enhance your franchise growth through effective marketing initiatives. Real-Life Success Stories Planet Fitness showcases numerous success stories within its franchise network. Franchisees benefit from a strong brand recognition and an inclusive fitness environment, aligning with modern trends in the franchise industry that emphasize accessibility and affordability. Founding and Early Success In 1992, Michael and Marc Grondahl founded Planet Fitness in Dover, New Hampshire. Initially, they adopted a traditional gym model. As they realized the demand for a more welcoming fitness space, they transformed their gym into a “Judgment Free Zone®.” This innovative approach, characterized by a $10 per month membership fee, attracted a broader audience and laid the groundwork for franchise growth across the U.S. Pandemic Resilience During the COVID-19 pandemic, Planet Fitness exemplified resilience within the small business landscape. Despite mandated closures in all 50 states in March 2020, the franchise system maintained its operations and even expanded its footprint. The brand’s commitment to the health and safety of its members showcased the strength of its operations manual and franchise support during challenging times. Success Through Franchise Opportunities Investing in a Planet Fitness franchise presents a lucrative opportunity for potential franchisees. Initial investments typically range from $1 million to $4 million, covering franchise fees, equipment, and leasehold improvements. The comprehensive franchise disclosure document outlines essential details, helping franchisees make informed decisions. Tailored franchise training programs provide necessary tools for effective franchise management, empowering you to navigate the competitive fitness market. Effective Franchise Marketing Strategies Franchise marketing strategies enhance brand visibility and member engagement. Planet Fitness offers a structured approach to franchise marketing plans, ensuring franchisees can effectively promote their unique offerings. This support, combined with brand collaboration, enables franchisees to attract a diverse clientele, boost membership sales, and create a loyal customer base in exclusive territories. Growth Potential in Multi-Unit Franchising The option for multi-unit franchising further accelerates franchise success. By managing multiple locations, you gain leverage in operation efficiency and cost reduction. Planet Fitness franchise consultants assist in location analysis and territory management, equipping you to maximize profitability and minimize operational risks. These real-life examples of Planet Fitness franchisees highlight the opportunities present in the franchise model and its commitment to supporting your journey in the fitness industry. Conclusion Owning a Planet Fitness franchise opens doors to a thriving business in the fitness industry. With its strong brand reputation and commitment to inclusivity you can attract a diverse clientele eager for affordable fitness solutions. The extensive support and training provided ensure you’re well-equipped to navigate the challenges of running a franchise. This opportunity not only allows you to make a positive impact on your community but also positions you for financial success. Embrace the chance to be part of a growing movement that prioritizes health and wellness. If you’re ready to take the leap into franchise ownership Planet Fitness could be the perfect fit for you. Frequently Asked Questions What are the main benefits of owning a Planet Fitness franchise? Owning a Planet Fitness franchise offers numerous benefits, including a strong brand recognition, inclusive environment, and flexible membership options. The no-judgment philosophy attracts a diverse clientele while extensive training and support from the franchise ensures that franchisees can effectively run their business and engage with the community. How much does it cost to open a Planet Fitness franchise? The initial investment for a Planet Fitness franchise typically ranges from $1,504,600 to $5,158,500. This includes a franchise fee of $20,000, equipment and setup costs, and leasehold improvements that can vary depending on location and facility layout. What kind of support do franchisees receive? Franchisees receive extensive support, including an operations manual, dedicated assistance lines, and ongoing training. They also benefit from tailored marketing strategies to boost brand recognition and member engagement, ensuring they feel equipped to succeed in the competitive fitness market. Is multi-unit franchising an option with Planet Fitness? Yes, multi-unit franchising is available with Planet Fitness, allowing franchisees to own and manage multiple locations. This option can lead to increased operational efficiency and profitability, as well as enhanced growth potential within the franchise model. How does Planet Fitness attract and retain members? Planet Fitness attracts members through affordable membership options and a welcoming, inclusive environment. The franchise’s unique marketing plans and community-focused initiatives help to engage potential members while fostering loyalty among existing clientele. Image Via Envato This article, "Unlocking Success with a Planet Fitness Franchise: Your Path to Fitness Entrepreneurship" was first published on Small Business Trends View the full article

After the battery woes surrounding the Pixel 4a and the promise of an eventual reduction in battery capacity for the Pixel 9a, Google is now proactively tackling any future battery issues that Pixel 7a owners may face. In a support document, the company said it has now determined that some Pixel 7a devices may experience battery swelling, and is offering a free battery replacement to everyone impacted by this issue. Here's everything you need to know about the problem and how to get a free battery replacement for your Pixel 7a. Identifying the signs of a failing batteryOne major limitation of lithium-ion batteries is degradation. Over time, these batteries experience reduced capacity to hold a charge and eventually have to be replaced. This is a technological limitation that generally applies irrespective of the brand of the smartphone you're using, since a majority of modern smartphones use lithium-ion batteries. However, some phones can be more susceptible to this than others, depending on which batteries they use, as evidenced by Google's concern about the Pixel 7a. If you have a Google Pixel 7a, look for one of the following symptoms to know if your phone needs a battery replacement: Your phone runs out of charge fairly quickly even when you're not using it that much The Pixel 7a appears to be visibly swollen Your Pixel 7a's cover is separating from the device because it appears to be bulging If your device exhibits any of these signs, visit this Google support page to see if your Pixel 7a is eligible for a free battery replacement. Just follow the on-screen steps and Google will tell you how to proceed. Note that your device may not qualify for a battery replacement if it has liquid damage or other forms of physical damage. Google also said that battery replacement is only available while stock lasts, and only in the following regions: United States India Germany Canada United Kingdom Singapore Japan Additionally, of the above regions, only the United States and India offer a mail-in repair option. Users located elsewhere must either take their phone to a walk-in repair appointment or claim another form of appeasement, mentioned below. Google's also offering a one-time payment If you live outside of the United States and India, then you may be able to claim a one-time payment instead of a battery replacement. If your device is out of warranty, Google is offering either $200 (or an equivalent amount in your local currency) or $300 in Google store credit, which will be applicable towards the purchase of another Pixel phone. If your device is in warranty and you choose to claim the one-time settlement amount, Google says it will pay you $456 or its equivalent in your local currency. Visit Google's support page to confirm the terms of the settlement and to check what you're eligible for, since these terms may not be applicable for purchases from certain regions. View the full article

This post was written by Alison Green and published on Ask a Manager. Most people try to make a good impression when they start a new job. Others … do not or, perhaps, cannot. Think, for example, of the new hire who was already badmouthing the business on Twitter, the employee plotting a coup on her second day, and the new hire who brought their mom to orientation. And then there were these: • • • • I was asked to see if I could find the brand new student worker who was supposed to be staffing a front line desk, as everyone who walked past noticed no one was sitting there. I happened to go around the desk — and discovered her sitting underneath the desk, absorbed with her phone. (She’d taken off her shoes, for an added touch.) I politely asked her to sit in the chair. She climbed out from under the desk, said something about not feeling “people-y” today, and sat in the chair, eyes never leaving her phone. • • • • Working as Corp Trainer at a call center. CEO comes storming down to our offices asking who owns a car with a car wrap on the hood that says “Cocaine Queen.” We find out whose car it is and tell them they can’t park the car in the office parking lot because it isn’t appropriate. She gets indignant and tells us that it is her “stage name” she worked nights as an exotic dancer. When we tell her that is fine, but it can’t be parked in the parking lot, she tells us that she picks her kids up from school and no one has ever said it wasn’t appropriate. • • • • This wasn’t their fault at all but I’ve never forgotten it. I happened to look out the window as one of the new hires was walking towards the building. He noticed that there were geese in the fountain and detoured to go look at them. They had nested and if you know anything about Canadian geese, they can be vicious! The geese started chasing him, he freaked out, ran around to get away from them, slipped on the geese poop, landed on his back in the grass, and had 4 geese honking at him. Poor guy came in covered in poop and wet grass. I told him to go home and we would try again tomorrow. • • • • We had a guy apply for a staff job. His very first day he was helping clean up brush along the edge of a mountain biking course. One of the other staff said “when you’re done with that axe, I need it,” and the new guy proceeded to say “OK” and THROW THE AXE AT HIM. It went within a yard of his torso. New guy’s first day was his last day. He protested that he didn’t mean to hurt anyone, he just didn’t think about the risk, and was told “Look, we know you didn’t mean it, but you’re so stupid you’re dangerous.” • • • • Let’s talk about the most surprising first impressions you’ve seen made by new coworkers. Please share your stories in the comments. View the full article

Google Ads API v17 will officially sunset June 4. Any requests made to it after that date will fail. If you haven’t upgraded yet, now’s the time. What to do: Upgrade ASAP to the latest version of the Google Ads API. Check your usage: Head to the Google Cloud Console, open APIs & Services, and view your method calls under Metrics. Look for any v17 activity, e.g. google.ads.googleads.v17.services.GoogleAdsService.Mutate. Why we care. Businesses and developers relying on the v17 API must migrate to a newer version to keep campaigns running smoothly. Any delay risks outages in campaign management, reporting, and automation. Need help? The Google Ads API forum is your go-to spot for questions during the upgrade. View the full article

As your company gets bigger, so do the consequences of inefficient workflows. This is your ultimate guide to setting up a work management system to ensure your workflows won't hold you back. The post Work Management: An Ultimate Guide appeared first on The Digital Project Manager. View the full article

Sales of previously owned US homes fell in March by the most since 2022 as buyers remained constrained by high mortgage rates and prices. View the full article

“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant update to its Terms of Service, asserting the right to use, modify, and analyze all content within an advertiser’s LSA profile, including phone calls from prospective customers. These rights extend not only across Google’s platforms, products, and services, but also to its affiliates. And yes, Google has already been digitally eavesdropping on LSA phone calls. In July 2024, they replaced the previously manual (and relatively accurate) lead dispute process with an automated, AI-driven system. Anecdotally, this benefited advertisers who didn’t closely monitor lead quality – but those with efficient review processes ended up paying more. The scope of this AI analysis now extends far beyond lead quality, capturing service details, pricing, special offers, and discounts. In effect, Google is positioned to create a comprehensive pricing map of LSA advertisers using inbound call data. At this point, it’s still unclear whether agency MCCs can override an individual advertiser’s consent – or if clients are even being informed when their data rights are handed over. Join us – or else… Advertisers must proactively opt in to the new terms by June 5. “However, if you don’t [accept] your ads will no longer be eligible to serve.” Notably, agencies can accept these terms on behalf of their clients – presumably with notice, though whether that actually happens is beyond Google’s control. Problems and pontifications While this is speculative, the updated terms raise significant privacy, legal, and surveillance concerns. Abuse of pricing data Google specifically cites pricing information in its update. This opens the door to using that data in AI-driven pricing models – potentially allowing Google to influence bidding strategies based on advertiser revenue. Privacy There are serious privacy issues in shifting from simple call monitoring to full data synthesis. On the advertiser side, imagine a criminal defense firm fielding intake calls where prospective clients share incriminating details. Even more concerning is the ability to build caller-level profiles – tracking someone through multiple calls and stitching together deeply personal context. Someone searching for a cheap plumber because they’re selling a house, due to a divorce, sparked by infidelity, while battling for custody of a diabetic child after losing a job and health insurance. That level of data mining is chilling. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. YMYL industries Some industries may need to opt out entirely. Attorney Raif Palmer put it bluntly: “I don’t think lawyers can agree, which means they can’t use LSA period.” With confidentiality obligations and Google claiming rights to recorded conversations, legal and medical professionals may have no ethical choice but to walk away. It’s unclear whether Google will eventually make exemptions for industries under the “Your Money or Your Life” (YMYL) umbrella. AI Overviews All this data – from images and websites to recorded calls – feeds AI Overviews. Businesses that embrace the ecosystem could gain visibility, as Google builds richer business profiles from this content stream. Intake Success in the AI Overviews era may come down to the first impression. Think: a friendly, keyword-savvy receptionist, or an automated message carefully crafted to hit all the right search triggers. In law, for example, intake staff might soon be coached to “groom” the AI Overviews: “Yes, Attorney Jones has 22 years of experience in divorce law in the greater Chattanooga metro. He was recognized by SuperLawyers last year, speaks fluent Spanish, and is competitively priced.” Responding strategically to Google’s new LSA terms It’s still early days for these changes, and with six weeks until the opt-in deadline, there’s likely more conversation – and potential pushback – to come, especially from sensitive industries. For what it’s worth, the Google reps we spoke with didn’t seem to know anything about the program. View the full article

The Shortcuts app comes preloaded on the iPhone and can be used to set up quick automations; you can set up shortcuts that can execute multiple options at the same time. For example, you can connect to your HomePod and play instrumental music while dimming your smart lights, all at once, with a tap. If you're new to the Shortcuts app, start here with seven recommended automations. Strangely, Apple never offered a shortcut action for simply opening an iMessage thread. In iOS 18.4, though, Apple is fixing that mistake. And because Shortcuts is so well integrated across the entire iOS software, you can then add this shortcut to the Lock Screen, the Control Center, and even the Action button. How to create the iMessage shortcut Credit: Khamosh Pathak Open the Shortcuts app, and tap the Plus button at the top to create a new shortcut. Then, in the Search Actions bar, search for Open Conversation, and add the action. Credit: Khamosh Pathak Tap the empty "Conversation" field, and choose the iMessage conversation you want to use for the shortcut. (It can be a group message thread or an SMS conversation.) Credit: Khamosh Pathak And there you have it. I would recommend you tap on the Shortcut name up top, and rename it something you'll remember. How to add the message shortcut to the Home and Lock ScreenYou can add your message shortcut to the Home screen from the Shortcuts app itself. Tap the Shortcut name up top, and choose the "Add to Home Screen" option. Here, you can give the shortcut a name, and customize the icon with an image. To add it to the Lock screen, first tap and hold the Lock screen. Then, tap on Customize, and choose Lock Screen. Credit: Khamosh Pathak You'll now see the two buttons below. First, tap the Minus button on a quick access button that you want to remove, then tap the Plus button in the empty space. Credit: Khamosh Pathak Here, search for and choose the "Shortcut" option. Next, tap the Choose button, and select the shortcut we just created. Tap Done, to save the Lock screen layout. How to add a message shortcut to Control CenterTo add the shortcut to the Control Center, open the Control Center, press and hold to enter the editing mode, and tap the Add a Control button. Next, search for and add the Shortcut control. Credit: Khamosh Pathak In the customization screen, tap Choose, and select the shortcut that you just made. Go back to the Control Center and feel free to move the control as you wish. How to add a message shortcut to the Action buttonIf you're using the iPhone 15 Pro series or higher, you have access to the Action button. You can use it to quickly launch the Camera or any shortcut that you wish. To set this up, go to Settings > Action Button and slide over to the Shortcuts option. Then tap on Choose a Shortcut, and select the shortcut just created. Credit: Khamosh Pathak Now, when you press and hold the Action button, it will instantly open the iMessage conversation of your choice. View the full article

The future is watching. Accounting ARC With Arpan Grewal Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

The future is watching. Accounting ARC With Arpan Grewal Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Even as the right to disconnect movement has picked up steam, true work-life balance is still hard to come by for many employees. Fielding emails and other work-related messages after hours continues to be the norm across workplaces, despite ample evidence that it can contribute to burnout and actually decrease productivity. Part of the issue may be that the average workday is punctuated by a mounting number of drains on productivity. A new report from Microsoft, which compiled input from 31,000 workers across more than 30 countries, sheds light on the scale of interruptions and hurdles workers are currently facing on the job, as well as the degree to which the average workday has stretched beyond traditional business hours. The price of near-constant interruptions While 53% of leaders say they want to see a spike in productivity, the overwhelming majority of employees and managers alike—about 80% of workers globally—claim that they don’t have the time or energy to effectively do their jobs. Employees say they are being interrupted near constantly during the workday, juggling emails, meetings, or real-time messages every two minutes. That can amount to 275 daily interruptions on the whole, when taking into account the additional time employees spend on the job beyond standard working hours. In fact, the report also captures a marked increase in the number of pings that workers receive after hours: Chats outside of the 9-to-5 window increased by 15% year over year, yielding an average of 58 messages when tallied over the course of four weeks. An expanding workday Even meetings appear to be happening around the clock, according to the report, in part because so many companies now employ people who are working across time zones. Meetings that take place after 8 p.m. had increased by 16% year over year, and 30% of meetings involve employees in different time zones. Part of this shift could also be driven by the fact that the majority of meetings—60%—are unscheduled and convened on an ad hoc basis. (Also of note: The number of PowerPoint edits jump by 122% in the 10 minutes leading up to a meeting, a stark contrast to PowerPoint activity in the hours prior.) What could help reduce burnout All this points to a broader disconnect between the business needs of many companies and what their workforce can reasonably accommodate, a strain that both employees and leaders seem to be feeling. According to Microsoft’s findings, 48% of employees and 52% of leaders claim their workload is “chaotic and fragmented.” The report makes the case for why companies will need to use AI agents to bridge the gap, and almost half of all leaders have already said using “digital labor” to augment the existing capabilities of their workforce is a top priority for the next 18 months. But AI alone won’t alleviate the many pains of modern work for employees or managers—and it certainly won’t put a stop to superfluous meetings overnight. View the full article

Here is a recap of what happened in the search forums today...View the full article

Kyiv due to make estimated $600mn payment on GDP warrants next monthView the full article

Investment bank’s vice-chair Richard Gnodde is moving to MilanView the full article

Blockhain technology plus a healthy dose of excellent entrepreneurship is creating a new and better case for offload. The post Editorial: Helium’s partnership with AT&T ushers in a new era in Wi-Fi offload appeared first on Wi-Fi NOW Global. View the full article

Sponsored Post Key Takeaways Understanding Financial Policies: Financial policies serve as essential guidelines that govern financial decision-making for both individuals and small businesses, influencing budgeting, spending, and investment strategies. Components of Financial Policies: Key elements include budgeting practices, accounting methods, funding sources, tax compliance, and investment strategies, each crucial for effective financial management and long-term success. Types of Financial Policies: Familiarity with fiscal, monetary, and corporate financial policies is critical, as they impact tax obligations, borrowing costs, and overall business operations. Impact on Economic Conditions: Financial policies significantly shape economic variables like inflation, employment rates, and government spending, directly affecting businesses’ growth potential and market stability. Staying Informed on Trends: Understanding current trends in financial policies, such as global interest rate changes and technological advancements, is vital for optimizing funding strategies and business operations. Leverage Technology: Utilizing modern financial tools and software can streamline accounting practices and improve compliance, ultimately enhancing competitiveness and promoting sustainable growth. Navigating the world of finance can be overwhelming, especially when it comes to understanding financial policies. These guidelines shape how businesses and individuals manage their money, impacting everything from budgeting to investment strategies. With the right knowledge, you can make informed decisions that align with your financial goals. Financial policies aren’t just for corporations or government entities; they play a crucial role in your personal finance as well. Whether you’re looking to save for retirement or manage debt, understanding these policies can empower you to take control of your financial future. Let’s dive into the key aspects of financial policies and how they can benefit you. Overview of Financial Policies Financial policies play a crucial role in guiding your financial decisions, whether for personal finances or a small business. These policies set the standards for financial management, determining how funds are budgeted, spent, and reported. Definition and Importance Financial policies encompass the guidelines that govern your financial practices. These policies are vital for maintaining transparency and consistency in managing funds. For a small business, clear financial policies help streamline operations and ensure compliance with regulations. Understanding these policies aids you in making informed decisions, maximizing resources, and achieving business goals. Key Components of Financial Policies Several key components form the foundation of financial policies for small businesses: Budgeting Practices: Establishes how funds are allocated across different areas, ensuring you stay on track with expenses and revenues. Accounting Methods: Specifies the accounting practices to use, such as cash or accrual methods, to accurately reflect financial position. Funding Sources: Identifies potential financing options, including loans, angel investors, or crowdfunding, to support business growth. Tax Compliance: Outlines responsibilities for meeting tax obligations, guiding you in navigating legal requirements and avoiding penalties. Investment Strategies: Details approaches for investing profits back into the business, focusing on growth strategies and risk management. Implementing robust financial policies equips you to effectively manage cash flow, make strategic decisions, and foster long-term sustainability. Types of Financial Policies Financial policies play a crucial role in managing financial resources for small businesses. Understanding these policies helps you navigate funding options, budgeting, and financial management effectively. Fiscal Policies Fiscal policies impact how your business interacts with government finances. These policies address taxation and government spending. Tax regulations dictate your obligations, including income tax, sales tax, and payroll tax, which affect your overall profitability. It’s vital to stay compliant with tax laws to avoid penalties. Effective fiscal policies also ensure budget alignment with your business goals, guiding how to allocate resources efficiently. Monetary Policies Monetary policies shape the economic environment in which your business operates. Central banks adjust interest rates and control the money supply, influencing borrowing costs and inflation. Lower interest rates encourage spending and investment, allowing you to access funding options for growth strategies. Understanding how these policies affect your cash flow can enhance your financial planning and decision-making processes. Corporate Financial Policies Corporate financial policies establish the framework for your business’s financial operations. These policies include budgeting practices, accounting methods, and debt management. Clear guidelines on how to manage expenses and project revenues support effective cash flow management. Policies also define funding options, such as loans or venture capital, ensuring you have a solid financial foundation for innovation and product development. Creating a robust corporate financial policy establishes transparency and consistency in your financial practices, critical for attracting investors and achieving business objectives. Impact of Financial Policies Financial policies significantly influence economic conditions that affect small businesses. You understand that these policies shape lending rates, government funding opportunities, and overall market stability. Economic Growth Monetary policy, managed by central banks like the Federal Reserve, directly impacts your business’s ability to secure funding. Lower federal funds rates foster an environment where borrowing costs decrease, encouraging you to invest in expansion. For example, a reduction in interest rates can aid in securing loans to boost your inventory or upgrade your equipment, enhancing your growth strategy. Fiscal policy also plays a pivotal role. Increased government spending can create demand for your products or services. Familiarizing yourself with government funding options, such as grants or contracts tied to fiscal policies, positions your business to take advantage of new opportunities. Inflation Control Inflation can erode purchasing power, making it essential for you to monitor economic indicators closely. Central banks adjust monetary policy to combat inflation, impacting the cost of materials and consumer spending behavior. Understanding these dynamics helps you adjust your pricing strategies and budget forecasts accordingly. Being proactive about inflation allows you to explore options like pricing adjustments, cost-cutting measures, or seeking alternative suppliers, ensuring your profit margin remains robust even amid economic fluctuations. Employment Rates Financial policies also influence employment rates, directly affecting your workforce decisions. When fiscal stimulus encourages businesses to expand, employment opportunities grow. Increased employment leads to more consumer spending, positively impacting your sales. Staying informed about policies that affect hiring practices and employee benefits lets you develop competitive compensation packages. This strategy improves your ability to attract and retain top talent, essential for scaling your business. Understanding employment policies helps you navigate human resources effectively, ensuring you meet legal requirements and foster a productive work environment. Current Trends in Financial Policies Understanding current trends in financial policies is vital for small businesses aiming to navigate the evolving economic landscape. These trends significantly influence your strategy for market research, funding options, and overall growth. Global Perspectives Financial policies are shaping the global business environment. Countries like Canada and the U.S. are easing monetary policies, which affects interest rates. Lower interest rates encourage entrepreneurs to pursue funding options like loans or angel investors, making it easier to start a business and scale operations. As an entrepreneur, remaining aware of global fiscal strategies allows you to adapt your business plan, ensuring compliance while maximizing financial opportunities. Country Current Interest Rate Trend United States Lowering Canada Lowering Technological Influence Technology plays a crucial role in influencing financial policies. Digital marketing innovations, e-commerce platforms, and new accounting technologies provide extensive tools that enhance efficiency. Many small businesses are leveraging these tools for customer acquisition and to optimize their sales funnel. Utilizing financial software streamlines your accounting practices and ensures you meet tax requirements while managing expenses effectively. Staying updated on these technological advancements enhances your competitiveness and supports sustainable growth. Conclusion Understanding financial policies is essential for navigating both personal and business finances. By familiarizing yourself with these guidelines, you can make informed decisions that align with your financial aspirations. Whether you’re managing a small business or planning for retirement, strong financial policies provide the framework needed for effective money management. Staying updated on current trends and leveraging technology can enhance your financial strategies and ensure compliance with regulations. Adopting a proactive approach to financial policies not only supports your immediate goals but also fosters long-term sustainability and growth. With the right knowledge and tools, you can confidently steer your financial future in the right direction. Frequently Asked Questions What are financial policies? Financial policies are guidelines that govern financial practices in both personal and business finance. They influence budgeting, investment strategies, and cash flow management, ensuring transparency and consistency in financial operations. Why are financial policies important for small businesses? Financial policies are crucial for small businesses as they provide a framework for managing financial resources. They help in maintaining effective cash flow, making strategic decisions, and ensuring compliance with laws, which ultimately supports long-term sustainability. How do fiscal policies impact small businesses? Fiscal policies affect small businesses by governing taxation and government spending. Changes in these policies can influence business budgets, investment decisions, and overall market demand for products and services. What role do monetary policies play in business finance? Monetary policies, managed by central banks, influence interest rates and the money supply. These factors affect borrowing costs, which can either encourage or discourage investment and expansion within small businesses. How can businesses manage inflation effectively? Businesses can manage inflation by adjusting pricing strategies and implementing cost-cutting measures. Staying informed about market trends and inflation rates is essential for protecting purchasing power and maintaining profitability. What current trends in financial policies should small businesses watch? Small businesses should monitor trends such as easing monetary policies that lead to lower interest rates and the impact of technology on financial operations. These trends can provide new funding opportunities and enhance operational efficiency. How do financial policies affect employment rates? Financial policies influence employment rates by shaping the economic environment. Effective monetary and fiscal policies can stimulate demand in the market, leading businesses to hire more staff and enhance consumer spending. How can technology improve financial management for small businesses? Technology can enhance financial management by streamlining accounting processes and improving compliance with regulations. Digital marketing innovations also help businesses reach more customers, ultimately supporting growth and efficiency. Image Via Envato This article, "Understanding Financial Policies for Better Personal and Small Business Finance Management" was first published on Small Business Trends View the full article

Sponsored Post Key Takeaways Understanding Financial Policies: Financial policies serve as essential guidelines that govern financial decision-making for both individuals and small businesses, influencing budgeting, spending, and investment strategies. Components of Financial Policies: Key elements include budgeting practices, accounting methods, funding sources, tax compliance, and investment strategies, each crucial for effective financial management and long-term success. Types of Financial Policies: Familiarity with fiscal, monetary, and corporate financial policies is critical, as they impact tax obligations, borrowing costs, and overall business operations. Impact on Economic Conditions: Financial policies significantly shape economic variables like inflation, employment rates, and government spending, directly affecting businesses’ growth potential and market stability. Staying Informed on Trends: Understanding current trends in financial policies, such as global interest rate changes and technological advancements, is vital for optimizing funding strategies and business operations. Leverage Technology: Utilizing modern financial tools and software can streamline accounting practices and improve compliance, ultimately enhancing competitiveness and promoting sustainable growth. Navigating the world of finance can be overwhelming, especially when it comes to understanding financial policies. These guidelines shape how businesses and individuals manage their money, impacting everything from budgeting to investment strategies. With the right knowledge, you can make informed decisions that align with your financial goals. Financial policies aren’t just for corporations or government entities; they play a crucial role in your personal finance as well. Whether you’re looking to save for retirement or manage debt, understanding these policies can empower you to take control of your financial future. Let’s dive into the key aspects of financial policies and how they can benefit you. Overview of Financial Policies Financial policies play a crucial role in guiding your financial decisions, whether for personal finances or a small business. These policies set the standards for financial management, determining how funds are budgeted, spent, and reported. Definition and Importance Financial policies encompass the guidelines that govern your financial practices. These policies are vital for maintaining transparency and consistency in managing funds. For a small business, clear financial policies help streamline operations and ensure compliance with regulations. Understanding these policies aids you in making informed decisions, maximizing resources, and achieving business goals. Key Components of Financial Policies Several key components form the foundation of financial policies for small businesses: Budgeting Practices: Establishes how funds are allocated across different areas, ensuring you stay on track with expenses and revenues. Accounting Methods: Specifies the accounting practices to use, such as cash or accrual methods, to accurately reflect financial position. Funding Sources: Identifies potential financing options, including loans, angel investors, or crowdfunding, to support business growth. Tax Compliance: Outlines responsibilities for meeting tax obligations, guiding you in navigating legal requirements and avoiding penalties. Investment Strategies: Details approaches for investing profits back into the business, focusing on growth strategies and risk management. Implementing robust financial policies equips you to effectively manage cash flow, make strategic decisions, and foster long-term sustainability. Types of Financial Policies Financial policies play a crucial role in managing financial resources for small businesses. Understanding these policies helps you navigate funding options, budgeting, and financial management effectively. Fiscal Policies Fiscal policies impact how your business interacts with government finances. These policies address taxation and government spending. Tax regulations dictate your obligations, including income tax, sales tax, and payroll tax, which affect your overall profitability. It’s vital to stay compliant with tax laws to avoid penalties. Effective fiscal policies also ensure budget alignment with your business goals, guiding how to allocate resources efficiently. Monetary Policies Monetary policies shape the economic environment in which your business operates. Central banks adjust interest rates and control the money supply, influencing borrowing costs and inflation. Lower interest rates encourage spending and investment, allowing you to access funding options for growth strategies. Understanding how these policies affect your cash flow can enhance your financial planning and decision-making processes. Corporate Financial Policies Corporate financial policies establish the framework for your business’s financial operations. These policies include budgeting practices, accounting methods, and debt management. Clear guidelines on how to manage expenses and project revenues support effective cash flow management. Policies also define funding options, such as loans or venture capital, ensuring you have a solid financial foundation for innovation and product development. Creating a robust corporate financial policy establishes transparency and consistency in your financial practices, critical for attracting investors and achieving business objectives. Impact of Financial Policies Financial policies significantly influence economic conditions that affect small businesses. You understand that these policies shape lending rates, government funding opportunities, and overall market stability. Economic Growth Monetary policy, managed by central banks like the Federal Reserve, directly impacts your business’s ability to secure funding. Lower federal funds rates foster an environment where borrowing costs decrease, encouraging you to invest in expansion. For example, a reduction in interest rates can aid in securing loans to boost your inventory or upgrade your equipment, enhancing your growth strategy. Fiscal policy also plays a pivotal role. Increased government spending can create demand for your products or services. Familiarizing yourself with government funding options, such as grants or contracts tied to fiscal policies, positions your business to take advantage of new opportunities. Inflation Control Inflation can erode purchasing power, making it essential for you to monitor economic indicators closely. Central banks adjust monetary policy to combat inflation, impacting the cost of materials and consumer spending behavior. Understanding these dynamics helps you adjust your pricing strategies and budget forecasts accordingly. Being proactive about inflation allows you to explore options like pricing adjustments, cost-cutting measures, or seeking alternative suppliers, ensuring your profit margin remains robust even amid economic fluctuations. Employment Rates Financial policies also influence employment rates, directly affecting your workforce decisions. When fiscal stimulus encourages businesses to expand, employment opportunities grow. Increased employment leads to more consumer spending, positively impacting your sales. Staying informed about policies that affect hiring practices and employee benefits lets you develop competitive compensation packages. This strategy improves your ability to attract and retain top talent, essential for scaling your business. Understanding employment policies helps you navigate human resources effectively, ensuring you meet legal requirements and foster a productive work environment. Current Trends in Financial Policies Understanding current trends in financial policies is vital for small businesses aiming to navigate the evolving economic landscape. These trends significantly influence your strategy for market research, funding options, and overall growth. Global Perspectives Financial policies are shaping the global business environment. Countries like Canada and the U.S. are easing monetary policies, which affects interest rates. Lower interest rates encourage entrepreneurs to pursue funding options like loans or angel investors, making it easier to start a business and scale operations. As an entrepreneur, remaining aware of global fiscal strategies allows you to adapt your business plan, ensuring compliance while maximizing financial opportunities. Country Current Interest Rate Trend United States Lowering Canada Lowering Technological Influence Technology plays a crucial role in influencing financial policies. Digital marketing innovations, e-commerce platforms, and new accounting technologies provide extensive tools that enhance efficiency. Many small businesses are leveraging these tools for customer acquisition and to optimize their sales funnel. Utilizing financial software streamlines your accounting practices and ensures you meet tax requirements while managing expenses effectively. Staying updated on these technological advancements enhances your competitiveness and supports sustainable growth. Conclusion Understanding financial policies is essential for navigating both personal and business finances. By familiarizing yourself with these guidelines, you can make informed decisions that align with your financial aspirations. Whether you’re managing a small business or planning for retirement, strong financial policies provide the framework needed for effective money management. Staying updated on current trends and leveraging technology can enhance your financial strategies and ensure compliance with regulations. Adopting a proactive approach to financial policies not only supports your immediate goals but also fosters long-term sustainability and growth. With the right knowledge and tools, you can confidently steer your financial future in the right direction. Frequently Asked Questions What are financial policies? Financial policies are guidelines that govern financial practices in both personal and business finance. They influence budgeting, investment strategies, and cash flow management, ensuring transparency and consistency in financial operations. Why are financial policies important for small businesses? Financial policies are crucial for small businesses as they provide a framework for managing financial resources. They help in maintaining effective cash flow, making strategic decisions, and ensuring compliance with laws, which ultimately supports long-term sustainability. How do fiscal policies impact small businesses? Fiscal policies affect small businesses by governing taxation and government spending. Changes in these policies can influence business budgets, investment decisions, and overall market demand for products and services. What role do monetary policies play in business finance? Monetary policies, managed by central banks, influence interest rates and the money supply. These factors affect borrowing costs, which can either encourage or discourage investment and expansion within small businesses. How can businesses manage inflation effectively? Businesses can manage inflation by adjusting pricing strategies and implementing cost-cutting measures. Staying informed about market trends and inflation rates is essential for protecting purchasing power and maintaining profitability. What current trends in financial policies should small businesses watch? Small businesses should monitor trends such as easing monetary policies that lead to lower interest rates and the impact of technology on financial operations. These trends can provide new funding opportunities and enhance operational efficiency. How do financial policies affect employment rates? Financial policies influence employment rates by shaping the economic environment. Effective monetary and fiscal policies can stimulate demand in the market, leading businesses to hire more staff and enhance consumer spending. How can technology improve financial management for small businesses? Technology can enhance financial management by streamlining accounting processes and improving compliance with regulations. Digital marketing innovations also help businesses reach more customers, ultimately supporting growth and efficiency. Image Via Envato This article, "Understanding Financial Policies for Better Personal and Small Business Finance Management" was first published on Small Business Trends View the full article

Dark or light mode: Some people prefer one over the other all day, every day, and they're wrong. The enlightened among us know the truth: It's best to use light mode when it's light and dark mode when it's dark. That's why macOS, in the Appearance section of System Settings, offers an Auto option, which switches to dark mode at sundown. This works well enough if you're working in a room with windows, I suppose, but that's not everyone's workspace. There are all kinds of reasons you might be in a dark room during the day and a light room during the night. These are the exact situations DarkModeBuddy solves. This tiny open-source application uses the light sensors built into every MacBook and iMac to automatically switch between dark and light mode, depending on your lighting conditions. The application is free to download (but you can contribute to the developer, if you're generous). There are only four settings to toggle. The first two checkboxes let you decide whether the application should start when your Mac does and whether you want to enable the automatic theme changing. You can also use two sliders to set the light level that will trigger dark mode—adjust these if the switch isn't happening when you like. You can also adjust the delay between changing lighting conditions and your theme actually changing (the default is one minute). It's a good idea to have at least some delay to prevent your laptop from flickering between the two themes at certain times of day. The application takes up a mere 6MB of hard drive space. It also runs entirely in the background—there's not even a menu bar icon. You can close the application at any time by launching it, which will open the settings, and then using the keyboard shortcut CMD+Q. View the full article

If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used GPT-4o in scripts, Google Sheets, and custom-built apps to solve real problems – from Shopping feed cleanup to search term waste audits to performance reviews across entire accounts. This article shows you how to set up the API, use it safely and efficiently, and apply it to high‑impact PPC workflows. Step 1: Get access to the ChatGPT API To use GPT in your own scripts or applications, you’ll need access to the OpenAI API. This is not the same as using ChatGPT in a browser – the API gives you direct programmatic control. Here’s how to get started: Create a free OpenAI account: platform.openai.com/signup Generate an API key: Go to API Keys. Click Create new secret key. Save the key somewhere secure. You won’t be able to view it again. Your API key is private and sensitive. Anyone with access can use your account balance, so treat it like a password. What it costs (and what you should budget for testing) The ChatGPT API is pay-as-you-go. As of writing, GPT-4o (the fastest and most cost-effective model) costs: $0.005 per 1,000 input tokens. $0.015 per 1,000 output tokens. 1,000 tokens is roughly 750 words of input/output combined. Most simple prompts cost less than $0.01 per call. For testing: Start by setting a $25–$50 prepaid credit. That’s enough to prototype, build, and even run light production scripts for a few weeks. Monitor usage under Billing > Usage. Set a usage limit at Billing > Limits to avoid surprises. Dig deeper: 4 ways to connect your ads data to generative AI for smarter PPC Step 2: Choose where you’ll use the API You can call the API from different environments depending on your comfort level and workflow: ToolBest ForDifficultyGoogle Apps ScriptSheets-based reporting, feed workBeginnerPythonAudit logic, report generationIntermediateNode.jsWeb apps, dashboards, asynchronous batchingAdvancedZapierLightweight GPT integrations (no code)Beginner If you’re working in Google Ads and pulling data into Sheets, Apps Script is an easy entry point. Step 3: Call the ChatGPT API (example in Google Apps Script) Here’s a basic implementation of calling GPT-4o from Google Sheets: function callChatGPT(prompt) { const apiKey = 'sk-...'; // Your API key const url = 'https://api.openai.com/v1/chat/completions'; const payload = { model: 'gpt-4o', messages: [ { role: 'system', content: 'You are a Google Ads expert.' }, { role: 'user', content: prompt } ], temperature: 0.3 }; const options = { method: 'post', contentType: 'application/json', headers: { Authorization: 'Bearer ' + apiKey }, payload: JSON.stringify(payload) }; const response = UrlFetchApp.fetch(url, options); const json = JSON.parse(response.getContentText()); return json.choices[0].message.content; } Then in a cell: =callChatGPT("Analyze Nike's top 50 non-converting search terms from Performance Max") Dig deeper: Leveraging generative AI in ad scripts for Google Ads optimization Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Step 4: Efficiency best practices To keep things running smoothly (and cost-effectively), follow these tips: Batch your inputs: Group 5-20 titles or search terms in one request. Use system prompts: Set the role clearly (“You are a Google Ads strategist for Nike”). Lower temperature (0–0.3): Keeps outputs consistent and avoids hallucination. Control response length: Ask for specific output format or word count when needed. Test edge cases: Run messy inputs through manually to see how GPT responds. Real-world use cases for Google Ads To demonstrate how this works in practice, I’ll walk through some real use cases using Nike as an illustrative example. For clarity, I’m not affiliated with Nike, and these examples are hypothetical. They’re used to show how these techniques apply to enterprise-level Google Ads accounts with large product catalogs and high-volume campaigns. Use case 1: Shopping feed optimization Nike’s product feed is massive – shoes, clothing, gear, accessories – all in dozens of variants. Product titles that aren’t well-structured can result in poor visibility or irrelevant impressions. Using GPT-4o, you can rewrite product titles at scale using this structure: Rewrite the product title to include gender, product type, main feature, and brand. Format as: [Gender] [Product Type] with [Feature] | Nike. Before: “Air Zoom Pegasus 40” After: “Men’s Running Shoes with Responsive Cushioning | Nike Air Zoom Pegasus 40” We ran this workflow in Google Sheets using GPT via Apps Script. Output titles were more keyword-aligned, more descriptive, and performed better in Shopping ads – increasing CTR and improving match relevance. Use case 2: Search term waste auditing in Performance Max Nike’s Performance Max campaigns generate huge volumes of search term data – much of it irrelevant. Reviewing it manually is inefficient and inconsistent. Our approach: Pull in top-spending terms with zero conversions. Use GPT to analyze and categorize waste themes. Prompt example: “You are auditing Nike’s Performance Max search terms. Group the following into themes like competitor traffic, job searches, or unqualified queries. Return a summary and examples.” GPT output: Competitor searches: “adidas running shoes,” “under armour basketball gear.” Careers: “nike warehouse job application,” “retail jobs at nike.” DIY/informational: “how to clean nike shoes,” “best running shoes for flat feet.” We use this output to generate negative keyword ideas, refine targeting, and create weekly alerts if waste passes a threshold. Dig deeper: How AI makes paid search audits faster and better Use case 3: Google Ads audit automation for Nike brand campaigns We’ve built a tool that combines the Google Ads API with GPT-4o to run full account audits. In Nike’s case, we used GPT to interpret performance flags pulled from API queries like: High-spend keywords with Quality Score < 5. Campaigns losing impression share due to budget. Device-level CPA imbalances. Unused sitelinks or ad extensions. Prompt example: “Nike’s brand campaign has 14 keywords spending over $1,000/mo with a Quality Score of 3. Suggest hypotheses for low performance and what changes we should consider.” GPT response: Ad copy likely missing branded modifiers (e.g., “Nike outlet,” “Nike store near me”). Landing page mismatch – queries may be location-based but page is product-focused. High mobile traffic + slow load time = poor landing page experience score. This output is added directly to a Google Slides deck used for internal reviews and client QBRs. Using the ChatGPT API for high‑impact Google Ads automation ChatGPT isn’t just a writing assistant – it’s an automation engine. The key isn’t asking GPT to do your job. The key is plugging GPT into the places where repetition slows you down: Cleaning up feed data. Summarizing noisy reports. Generating hypotheses. Providing structured analysis at scale. You don’t need to be a developer to use the API. Google Apps Script and Sheets are powerful enough to run real workflows today. Once you see the time savings – and the quality of GPT-4o outputs when structured correctly – it’s hard to go back. Dig deeper: Top AI tools and tactics you should be using in PPC View the full article

Google is busy adding Gemini AI into just about every app it develops, and Google Drive is no exception. If you've got a Google One AI Premium subscription—or an organization you're part of is paying its Gemini AI dues for Google Workspace—then you get Gemini integration for your Google Drive account and Docs, Sheets, and Slides. There are a whole host of AI tricks you can do inside documents, spreadsheets, and presentations, but here I'm going to focus on what's possible with your files and folders in Google Drive more broadly, including searches and summaries. Right now the best way to access these functions is through Google Drive on the web, though there is a Google Drive plug-in for Gemini on mobile as well. All of this relies on you giving Gemini access to your Google Drive data—but Google has all of your data anyway, so it's a question of extending your trust of Google even further. As with other Google apps, you can control the data Gemini keeps and delete existing records through your Google account. The basics of Gemini in Google DriveLoad up Google Drive on the web, and you'll see a Gemini star symbol up in the top right corner—click on this to bring up a Gemini side panel. Up at the top you've got arrows for expanding or shrinking the panel, and a button showing three dots that you can click to clear your Gemini conversation history inside Google Drive. Depending on how recently you've used Gemini, you might see some suggestions for prompts you can run. You might also see a prompt that will give you a few examples of what Gemini can do inside Google Drive—you can also get some hints by clicking the three dots at the top of the side panel, and choosing More suggestions. Gemini will offer suggestions for prompts if you need them. Credit: Lifehacker On the most basic level, you can use Gemini to create files and folders inside Google Drive. Try something like "create a new folder called Travel" or "create a new document called Travel plans" as your prompt. This doesn't really save you any time compared to the traditional way of carrying out these tasks, but it's handy if you're already chatting with the Gemini bot. Based on the time I've spent playing around with Gemini in Google Drive, most of these prompts work as advertised, though the AI can sometimes lack precision in getting your files set up. Note that you can't move or copy files at the moment, though this seems like the kind of feature it would make sense for Google to roll out eventually. Search through files and foldersGoogle Drive already has a robust search tool, right up at the top of the web interface, but Gemini gives you some more flexibility in terms of the language of your queries and the kinds of information you can pull out. If you want to look at specific files or folders, use the @ symbol and then type out the file or folder name. For example, you might ask "who scored highest in @staffreview" (if you have a spreadsheet with that name), and Gemini will tell you. Or, you could enter the prompt "which state is mentioned most in @travelplans" and get the answer. The prompts like these that I tried were all answered accurately, but double-check answers if your company's annual budget or family vacation is relying on the information Gemini gives you. You're able to tag and query files directly. Credit: Lifehacker You can also get Gemini to search across files and folders, so you might ask for all the information it can find about a particular topic that you've covered in multiple essays. There's a little more room for error here, because Gemini is looking across a bigger batch of data, and making more decisions about what is and isn't relevant. For now, at least, you can't get Gemini to, for example, show you all your spreadsheets from yesterday, find the most recent file talking about apples or oranges, get the AI to count up files, or query your file editing history—these operations are still best performed using the standard Google Drive search box and its filters. Summarize files and foldersSummaries have to be one of the best uses of modern generative AI, whether they're summing up lengthy PDFs, multiple webpages, or giant spreadsheets—even if hallucinations also keep appearing here from time to time. This is something Gemini does well in Google Drive, based on the testing I've done. You don't need to open up the Gemini side panel for this one—just right-click on any file or folder in your Google Drive and choose Summarize this file or Summarize this folder. If you're browsing a folder, you can also click the folder name at the top, then choose Summarize this folder. Gemini can give you broad summaries of folders. Credit: Lifehacker Gemini springs into action and gives you a rundown of what's in your selected file or folder. For folders with a lot of files in them, or large files, you get a broader overview—the AI is able to adapt its response based on the amount of information it has to sift through. You can then ask follow-up questions if you need more detail (you may see suggestions for follow-ups appear on screen). Bear in mind that as soon as you close the Gemini side panel, the information Gemini has given you is gone: If you want to keep it, use the Copy buttons underneath the responses, then move it somewhere else (into a Google Docs file, for example). Your Google Drive chats aren't synced over to the main Gemini app. View the full article