All Activity

Key Takeaways Understand the Importance of Local SEO: Local SEO enhances visibility in local searches, attracting nearby customers to businesses and increasing foot traffic and online engagement. Utilize Google My Business: Claim and optimize your Google My Business listing with accurate NAP (Name, Address, Phone Number) details and encourage positive customer reviews for enhanced credibility. Implement a Local SEO Checklist: Following a local SEO checklist enables small businesses to assess their current online presence, identify gaps, and systematically apply strategies to improve local search visibility. Focus on Local Keywords and Content: Conduct keyword research to identify location-specific search terms and create targeted content that resonates with the local audience, fostering engagement and brand loyalty. Prioritize On-Page and Technical SEO: Optimize website elements like title tags, meta descriptions, and site speed to improve local search rankings while ensuring a mobile-friendly experience for users. Monitor and Analyze Performance: Use tools like Google Analytics and Google Search Console to track SEO performance, adjust strategies proactively, and respond to community engagement metrics to strengthen local SEO efforts. In today’s digital landscape, mastering local SEO is crucial for businesses aiming to attract customers in their area. With more people searching online for nearby services, optimizing your online presence can make all the difference. Whether you run a small café or a bustling retail store, a solid local SEO strategy helps you stand out from the competition. Understanding Local SEO Local SEO focuses on optimizing your online presence to attract local customers. With effective local SEO strategies, you reach your target market more efficiently. What Is Local SEO? Local SEO refers to search engine optimization practices that increase your business’s visibility in local search results. This process involves utilizing local keywords, optimizing your Google My Business listing, and ensuring your business appears in local listings and directory listings. By targeting specific geographic areas, local SEO connects you with potential customers searching for services or products in your vicinity. Importance of Local SEO for Businesses Local SEO holds significant value for small businesses. It enhances your online presence, making it easier for local customers to discover you. Businesses often see increased foot traffic and online engagement through effective local advertising strategies, like using Google My Business to showcase important details such as hours of operation and customer reviews. By participating in community engagement activities, such as local events or sponsorships, you foster brand awareness and build trust. Cultivating positive online reviews on platforms like Yelp and Google further strengthens your reputation. Integrating local promotions, targeted social media marketing strategies on platforms like Facebook and Instagram, and collaborating with local influencers boosts your visibility, customer loyalty, and retention. Implementing a well-rounded local marketing strategy positions you favorably among competitors while fostering strong relationships within your community. Local SEO Checklist Overview A local SEO checklist serves as a vital tool for small businesses aiming to enhance their online presence and visibility in local search results. Implementing this checklist effectively connects you with your target market, ensuring you attract local customers seeking your services. Essential Components of a Local SEO Strategy Keyword Research: Identify and use location-specific keywords that potential customers in your area search for. Tools like Google Keyword Planner and Ahrefs’ Keywords Explorer help in uncovering relevant, long-tail keywords, such as “best pizza in San Francisco” or “affordable landscaping in Miami.” Google My Business: Claim and optimize your Google My Business listing. Ensure your business name, address, phone number, and hours of operation are accurate. Encouraging customers to leave Google reviews enhances your credibility in local searches. On-Page SEO: Optimize title tags and meta descriptions to feature local keywords. For example, “Top-Rated Plumber in Seattle | Reliable Plumbing Services.” Use localized headings (H1, H2, H3) to include terms like “Visit Our Bakery in Denver.” Local Listings: Ensure your business appears in relevant local directories such as Yelp and Yellow Pages. Consistent NAP (Name, Address, Phone Number) information across all listings boosts search visibility and local credibility. Community Engagement: Participate in local events, offer local promotions, and partner with neighborhood businesses. Engaging with your community enhances brand awareness while fostering customer loyalty through personalized outreach. How to Use This Checklist Review: Start by assessing your current online presence using this checklist. Identify gaps in your local SEO strategy. Implement: Apply the essential components listed above to refine your local marketing efforts. Focus on optimizing your Google My Business profile, bolstering your presence on local listings, and engaging directly with your community. Monitor: Regularly check and adjust your strategies based on performance metrics. Use analytics tools to evaluate website traffic and engagement levels from local searches. By systematically applying this local SEO checklist, you enhance your small business’s visibility, connect with local customers, and promote ongoing community involvement. On-Page SEO for Local Optimization On-page SEO plays a critical role in local optimization for small businesses aiming to enhance their online visibility. Focus on integrating relevant elements to connect with your target market effectively. Title Tags and Meta Descriptions Create unique title tags and meta descriptions for each page on your small business website. Incorporate local keywords to improve relevance in local search results. For example, if you run a bakery in Austin, a suitable title tag might be “Best Bakery in Austin | Fresh Bread & Pastries.” Use action-oriented language in meta descriptions to encourage clicks, ensuring they reflect your business’s location and offerings. This practice increases engagement and drives local traffic, ultimately enhancing your brand awareness. NAP Consistency (Name, Address, Phone Number) Maintain consistent NAP (Name, Address, Phone Number) information across all platforms. Accuracy in local listings, such as Google My Business, Yelp, and other directory listings, fosters trust in potential customers. Any discrepancies can lead to confusion, resulting in lost opportunities. Update this essential information promptly whenever changes occur and ensure it matches your small business website to optimize local search efforts. Consistency strengthens your local SEO strategy, ultimately contributing to customer loyalty and retention. Google My Business Optimization Optimizing your Google My Business (GMB) profile significantly enhances your local SEO efforts. A well-optimized GMB profile improves your online presence, making it easier for your target market to find you. Setting Up Your Google My Business Profile Claim or create your Google My Business listing, then verify it to validate your business legitimacy. Complete your profile with accurate business information, including your name, address, phone number (NAP), and hours of operation. Consistency is crucial for local listings to build trust with potential customers. Add high-quality photos and videos showcasing your products, services, or location. Visual content engages visitors and can increase foot traffic. Include relevant categories that accurately describe your business. This helps GMB connect your listing with local searches effectively. Managing Reviews and Ratings Encourage customers to leave reviews on your Google My Business profile. Positive Google reviews enhance your credibility and attract new customers. Respond promptly to reviews, whether positive or negative. Engaging with customers demonstrates your commitment to excellent service and builds trust within your community. Utilize customer feedback to improve your offerings. Address any concerns or suggestions directly, showcasing your dedication to customer retention and satisfaction. Highlight customer testimonials in your marketing strategy. Featuring these in local advertising materials reinforces brand awareness and fosters a sense of community involvement. By optimizing your Google My Business profile and effectively managing reviews, you enhance your local search visibility, connect with your audience, and strengthen customer loyalty. Local Keywords and Content Strategy Focusing on local keywords and creating location-specific content are pivotal for boosting your local SEO efforts. Implementing these strategies helps connect with your target market effectively. Researching Local Keywords Start identifying seed keywords relevant to your business. Seed keywords represent generic, short search terms like “bakery,” “plumber,” or “dry cleaner.” Combine these keywords with geo-targeted phrases for effective results. For instance, you might use “best bakery in Chicago” or “top dentist in Austin.” Utilize tools such as Google Keyword Planner, SEMrush, or LowFruits to uncover localized keyword versions. These tools provide insights into which keywords have the highest traffic potential and are easier to rank for, ultimately enhancing your online presence. Creating Location-Specific Content Creating effective content tailored to your local audience engages potential customers and boosts your search visibility. Focus on developing location-specific blog posts, articles, or social media updates highlighting local events, promotions, or partnerships. For instance, share stories about community involvement, sponsorships of neighborhood events, or promotions relevant to local holidays. This approach not only enhances brand awareness but also encourages repeat visits through customer loyalty. Additionally, consider incorporating local reviews from platforms like Yelp or Google into your content, as these build trust and further enhance your online reputation. By prioritizing location-specific content, you strengthen your local marketing strategy and improve overall visibility in local search results. Technical SEO for Local Search Technical SEO plays a critical role in enhancing your local search visibility. Optimizing your site for local search encompasses mobile optimization, site speed, and overall performance to ensure you’re effectively reaching your target market. Mobile Optimization Mobile optimization is essential for local SEO. Most users search for local businesses on mobile devices, so your website must provide a seamless experience. Create a responsive design that adjusts to different screen sizes, ensuring easy navigation. Conduct regular mobile usability tests to identify issues. Optimize images and minimize loading times to keep visitors engaged. Google prioritizes mobile-friendly sites in local search results, which can significantly impact your visibility. Site Speed and Performance Site speed and performance directly affect user experience and search rankings. Aim for a loading time under three seconds for your small business website to reduce bounce rates. Use tools like Google PageSpeed Insights to analyze and improve your site’s speed. Optimize images, leverage browser caching, and minimize JavaScript to enhance performance. Fast-loading pages not only improve user retention but also boost your standing in local listings and search results, facilitating customer loyalty and engagement. Local Link Building Strategies Local link building enhances your business’s online presence by increasing authority and improving search rankings. Engaging in local link building connects you with your target market and strengthens community ties. Importance of Local Backlinks Local backlinks from relevant websites, such as local directories, associations, or community blogs, provide significant value. These links create pathways for potential customers to discover your small business, boosting visibility in local search results. Building backlinks fosters brand awareness and trust, essential components for customer loyalty and retention. Google recognizes these links as endorsements, enhancing your site’s credibility and relevance in local searches. How to Acquire Local Links Acquiring local links involves strategic efforts such as: Networking with Local Businesses: Partner with complementary businesses for cross-promotion. Collaborate on events or create joint promotions to leverage each other’s audiences. Engaging in Community Events: Participate in local events or sponsor activities that encourage visibility. Use these opportunities for grassroots marketing and local PR efforts to attract media attention. Creating Local Content: Write blog posts about local events, businesses, or community issues. Share this content with local newsletters or community groups for potential backlinks. Utilizing Local Directories: Ensure your business is listed in reputable local directories, including Yelp and Google My Business. Provide accurate information to build credibility. Building Relationships: Establish connections with local influencers or bloggers. Consider influencer marketing strategies to reach broader audiences through their channels. Offering Local Promotions: Create local coupons or promotions that encourage shares within the community. This can lead to mentions and backlinks from local news sites or blogs. Email Marketing Campaigns: Promote your local content or events through email marketing. Engage with your audience and encourage them to share your offerings within their networks. Maximizing these strategies enhances your local link profile, drives traffic, and improves your local SEO efforts. Monitoring and Analytics Monitoring and analytics play a crucial role in assessing the effectiveness of your local SEO strategy. You’ll track performance metrics, make data-driven adjustments, and ultimately enhance your local online presence. Tools for Tracking Local SEO Performance Google Analytics: Use Google Analytics to monitor website traffic, user behavior, and conversion rates. Set up goals to measure actions like form submissions or phone calls. Google Search Console: This tool helps identify which keywords drive traffic to your site. You’ll learn how your site ranks in local search results and discover opportunities for improvement. Local Listing Management Tools: Tools like Moz Local or BrightLocal allow you to track your presence on various directories and local listings. Monitor accuracy and consistency of your business information across platforms like Yelp and Facebook. Rank Tracking Software: Use software like SEMrush or Ahrefs to monitor your rankings in local search results. These tools provide insights into your performance against local competitors. Google My Business Insights: Access insights from your GMB profile to analyze customer interactions. You’ll see how customers find your listing, their actions, and the effectiveness of posts and promotions. Analyzing and Adjusting Your Strategy Review Performance Metrics: Regularly review key performance indicators (KPIs), such as organic traffic, conversion rates, and local search rankings. Identify trends and areas that require adjustments. Adjust Keywords: Based on your keyword performance, refine your local keywords. Focus on high-traffic, location-specific phrases that connect with your target market. Content Evaluation: Analyze which content drives engagement and conversions. Tailor future content based on insights from local events, community engagement, and customer interests. Competitor Analysis: Keep an eye on local competitors. Evaluate their local advertising efforts and identify potential strategies that can improve your own. Optimize Google My Business: Regularly update your GMB profile with new promotions, events, and offers. Use data from insights to inform your strategy and enhance engagement. Monitoring and analytics enable you to refine your local marketing strategies, ensuring your efforts resonate with your community and improve overall customer loyalty and retention. Conclusion Mastering local SEO is essential for businesses looking to thrive in your community. By following a comprehensive checklist, you can enhance your online visibility and connect with local customers effectively. Implementing strategies like optimizing your Google My Business profile and focusing on local keywords can significantly boost your search rankings. Don’t underestimate the power of community engagement and positive reviews in building trust. Regularly monitoring your performance metrics allows you to fine-tune your approach and stay ahead of the competition. With dedication and the right techniques, you can create a strong local presence that attracts and retains loyal customers. Frequently Asked Questions What is local SEO? Local SEO is the practice of optimizing a business’s online presence to attract local customers. This includes improving visibility in local search results, optimizing Google My Business listings, and utilizing location-specific keywords. Why is local SEO important for small businesses? Local SEO is vital for small businesses as it enhances online visibility, increases foot traffic, and boosts engagement. It helps connect businesses with potential customers actively searching for nearby services. How can I optimize my Google My Business profile? To optimize your GMB profile, claim or create your listing, verify your business information, and ensure it’s complete with accurate details and engaging visuals. Regularly manage reviews and update your profile as needed. What are local keywords, and why are they essential? Local keywords are search terms that combine industry-specific terms with geo-targeted phrases. They are essential for improving local search visibility and reaching potential customers searching for services in your area. How does on-page SEO contribute to local SEO? On-page SEO for local optimization involves creating unique title tags and meta descriptions with local keywords, ensuring consistent NAP (Name, Address, Phone Number) information across platforms, and improving overall webpage content relevance. What are some effective local advertising strategies? Effective local advertising strategies include community engagement, local promotions, social media marketing, and gathering positive online reviews. These approaches help boost brand awareness and build customer trust. Why is technical SEO important for local businesses? Technical SEO, including mobile optimization and fast site speeds, enhances user experience and search rankings. Most local searches are conducted on mobile devices, so ensuring your site performs well is crucial for success. How can I acquire local backlinks? To acquire local backlinks, network with local businesses, participate in community events, contribute local content, and seek relationships with local influencers. These efforts can significantly improve your local search visibility. How do I track the effectiveness of my local SEO efforts? You can track local SEO effectiveness by using tools like Google Analytics and Google Search Console. Monitoring key performance indicators, adjusting strategies, and analyzing competitor performance are vital for ongoing improvement. Image Via Envato This article, "The Ultimate Local SEO Checklist to Boost Your Business Visibility" was first published on Small Business Trends View the full article

"Your top clients are your competitors' top prospects. Are you showing up as their trusted advisor?" Accounting Influencers with Rob Brown Go PRO for members-only access to more Rob Brown. View the full article

"Your top clients are your competitors' top prospects. Are you showing up as their trusted advisor?" Accounting Influencers with Rob Brown Go PRO for members-only access to more Rob Brown. View the full article

Key Takeaways Definition of Calculated Risks: Calculated risks are informed decisions that balance potential benefits against possible downsides, crucial for fostering growth in business. Importance for Entrepreneurs: Embracing calculated risks is essential for small business success, as it leads to innovation, strategic growth, and a competitive edge in the market. Types of Risks: Financial and career-related risks play significant roles in shaping business trajectories; assessing these can enhance sustainability and profitability. Strategies for Decision-Making: Key strategies include assessing potential outcomes and weighing pros and cons to ensure informed choices that minimize negatives while maximizing opportunities. Real-Life Examples: Successful application of calculated risks reveals their impact on business growth and highlights the need for thorough planning and market understanding to avoid pitfalls. In today’s fast-paced world, taking calculated risks can set you apart from the crowd. Whether in your career, finances, or personal life, embracing the right risks can lead to incredible opportunities and growth. But how do you distinguish between a reckless gamble and a strategic move that could pay off? Understanding Calculated Risks Calculated risks involve making informed decisions where the potential benefits outweigh the possible downsides. By analyzing the situation and weighing various outcomes, you can make choices that foster growth for your small business. Definition of Calculated Risks Calculated risks refer to strategic decisions made after thorough analysis and research. These decisions involve understanding potential gains and losses, allowing you to take actions that contribute to advancement. For example, investing in a new product line based on market research can lead to increased sales and brand recognition. Importance of Taking Calculated Risks Taking calculated risks is essential for entrepreneurship and small business success. An effective business plan identifies opportunities for innovation and growth that can differentiate your venture in a competitive market. Engaging in market research provides insights into customer preferences, helping you refine your business model. Calculated risks can lead to various advantages, such as: Increased Opportunities: Exploring new funding options, including angel investors or crowdfunding, can enhance your financial resources. Strategic Growth: Identifying and adopting new marketing strategies can improve customer acquisition and sales. Implementing digital marketing techniques, such as SEO and content marketing, can expand your reach. Competitive Edge: Embracing innovation in product development can set you apart from competitors. For instance, establishing a strong online presence can attract your target audience effectively. Enhanced Resilience: Evaluating your business’s strengths and weaknesses enables you to adapt to market changes, ensuring long-term sustainability. By taking calculated risks, you enhance your small business’s chances of thriving in an evolving marketplace. Types of Calculated Risks Taking calculated risks is crucial for small businesses aiming to thrive. This section explores specific calculated risks within the context of financial and career decisions. Financial Risks Investing in your small business demands assessing various financial risks. You might consider investing in a startup with robust growth potential or funding opportunities that leverage venture capital. For example, investing in market research helps determine your target audience and refine your business model, balancing potential returns against risks like cash flow issues and market volatility. Long-term investments often involve using various funding options like crowdfunding or small business loans. Evaluating these investment opportunities based on profit margins and projected expenses enables informed decision-making. Businesses that analyze their financial landscape and develop a solid business plan position themselves for sustainable growth. Career Risks Career risks significantly impact the trajectory of your small business. You may decide to pivot your business model or establish a new LLC structure to adapt to market changes. Each shift demands a thorough understanding of the legal implications, including permits and business registration. Networking with mentors or joining business incubators can reduce career risks by providing valuable insights and resources. Seeking legal advice helps protect your intellectual property through trademarks or patents, strengthening your competitive advantage. By making strategic career decisions, such as hiring the right team or developing leadership skills, you position your business for innovation and long-term success. By understanding and mitigating both financial and career risks, your small business can navigate challenges and capitalize on opportunities for growth and profitability. Strategies for Taking Calculated Risks Taking calculated risks involves a deliberate approach to decision-making. It enables you to position your small business for success while minimizing potential downsides. Here are key strategies to consider: Assessing Potential Outcomes Assessing potential outcomes helps you predict the possible effects of your decisions. Start by identifying the risks associated with your business idea or strategy. For example, evaluate financial implications like cash flow and budget requirements if you’re considering new funding options or investments. Use market research to gather data on industry trends, customer behavior, and competition. This information informs the likelihood of success for your venture, guiding your decision on whether to proceed with a business plan. Weighing Pros and Cons Weighing pros and cons provides clarity in your decision-making process. List the benefits and drawbacks of your potential decisions, like launching a new product or pivoting your business model. Highlight essential factors such as customer acquisition, innovation, and potential profit margin. Discuss these aspects with a mentor or business coach to gain different perspectives. This structured evaluation enables you to focus on high-impact opportunities while avoiding unnecessary risks, ultimately positioning your small business for long-term growth. Real-Life Examples of Taking Calculated Risks Understanding real-life applications of calculated risks can inspire your journey as a small business owner. Here are notable examples that demonstrate effective decision-making. Successful Case Studies Telecom Investment: An individual investor opts for a telecom company with a 6% dividend yield. They assess business risk, financial risk, and liquidity risk, identifying that overall risks remain lower compared to market averages. The analyst’s research informs their firm decision to invest, leading to predictable returns and financial growth. Startup Launch: A tech entrepreneur develops a unique app targeting small businesses. They conduct extensive market research to identify customer needs and preferences. Implementing insights, they create a business plan that includes funding options like venture capital and angel investors. The entrepreneur successfully launches the startup, garnering significant user adoption and revenue within the first year. Product Development: A small business owner in retail decides to innovate by introducing an e-commerce platform. They evaluate costs related to website development and online marketing strategies. By carefully budgeting and executing a growth strategy, they successfully expand their customer base and increase sales through digital channels. Lessons Learned from Failures Crowdfunding Setback: A small business failed to meet its crowdfunding goal due to insufficient marketing efforts. The owner neglected to create a compelling pitch and misjudged the importance of engaging their target audience online. This experience highlighted the significance of thorough market research and the necessity of strong branding before pursuing funding. Partnership Dispute: Two entrepreneurs formed a partnership to launch a food truck. After neglecting to establish a legal structure, disputes over profit-sharing arose. This situation underscored the importance of clear agreements and legal advice in any business collaboration, emphasizing that calculated risks require proper planning and foresight. Market Misjudgment: A business aimed to sell luxury products without identifying their target audience correctly. The resulting low sales demonstrated poor customer acquisition strategies and the need for precise market analysis. Understanding your market can reduce risks and set your business up for sustainable growth. These examples illustrate that calculated risks can yield both successes and learning experiences, underscoring the necessity for informed decision-making in your small business ventures. Conclusion Taking calculated risks can be the key to unlocking new opportunities in your career and business. By making informed decisions and weighing potential outcomes, you position yourself for growth and success. Embracing these risks allows you to adapt in a constantly evolving marketplace. Remember that every risk comes with its own set of challenges and rewards. Learning from both successes and setbacks will strengthen your decision-making skills. As you navigate your journey, keep focusing on strategies that enhance your resilience and competitive edge. By doing so, you’ll not only thrive but also inspire others to take their own calculated risks. Frequently Asked Questions What are calculated risks? Calculated risks are informed decisions where potential benefits outweigh possible downsides. They require careful analysis of the situation, weighing outcomes, and making strategic choices that foster growth. Why are calculated risks important in business? Calculated risks are crucial for small businesses as they can lead to increased opportunities, strategic growth, a competitive edge, and enhanced resilience, ultimately improving chances of thriving in a dynamic marketplace. How can I differentiate between reckless gambles and calculated risks? To differentiate, assess the potential outcomes of your decision, weigh the pros and cons, and conduct market research to inform your choices. Consider seeking advice from mentors or business coaches as well. What are some common financial calculated risks? Common financial calculated risks include investing in startups, utilizing crowdfunding, and taking small business loans. It’s essential to evaluate potential returns against possible risks, such as cash flow issues. How can calculated risks impact career decisions? Strategic career risks, like pivoting business models or networking, can significantly affect a small business’s trajectory. Making informed career choices can open doors to new opportunities and foster growth. What strategies can help in taking calculated risks? Key strategies include thorough assessment of potential outcomes, conducting market research, discussing decisions with mentors, and listing the benefits and drawbacks. This deliberate approach minimizes potential downsides. Can you provide examples of successful calculated risks? Examples include an investor who achieved steady returns by making well-informed choices, a tech entrepreneur who launched a successful app after market research, and a retailer who increased sales through e-commerce. What lessons can be learned from failed calculated risks? Failed calculated risks can teach valuable lessons, such as the importance of adequate marketing, the need for legal structures in partnerships, and understanding market dynamics to avoid misjudgment and losses. Image Via Envato This article, "Mastering the Art of Taking Calculated Risks for Success and Growth" was first published on Small Business Trends View the full article

Key Takeaways Definition of Calculated Risks: Calculated risks are informed decisions that balance potential benefits against possible downsides, crucial for fostering growth in business. Importance for Entrepreneurs: Embracing calculated risks is essential for small business success, as it leads to innovation, strategic growth, and a competitive edge in the market. Types of Risks: Financial and career-related risks play significant roles in shaping business trajectories; assessing these can enhance sustainability and profitability. Strategies for Decision-Making: Key strategies include assessing potential outcomes and weighing pros and cons to ensure informed choices that minimize negatives while maximizing opportunities. Real-Life Examples: Successful application of calculated risks reveals their impact on business growth and highlights the need for thorough planning and market understanding to avoid pitfalls. In today’s fast-paced world, taking calculated risks can set you apart from the crowd. Whether in your career, finances, or personal life, embracing the right risks can lead to incredible opportunities and growth. But how do you distinguish between a reckless gamble and a strategic move that could pay off? Understanding Calculated Risks Calculated risks involve making informed decisions where the potential benefits outweigh the possible downsides. By analyzing the situation and weighing various outcomes, you can make choices that foster growth for your small business. Definition of Calculated Risks Calculated risks refer to strategic decisions made after thorough analysis and research. These decisions involve understanding potential gains and losses, allowing you to take actions that contribute to advancement. For example, investing in a new product line based on market research can lead to increased sales and brand recognition. Importance of Taking Calculated Risks Taking calculated risks is essential for entrepreneurship and small business success. An effective business plan identifies opportunities for innovation and growth that can differentiate your venture in a competitive market. Engaging in market research provides insights into customer preferences, helping you refine your business model. Calculated risks can lead to various advantages, such as: Increased Opportunities: Exploring new funding options, including angel investors or crowdfunding, can enhance your financial resources. Strategic Growth: Identifying and adopting new marketing strategies can improve customer acquisition and sales. Implementing digital marketing techniques, such as SEO and content marketing, can expand your reach. Competitive Edge: Embracing innovation in product development can set you apart from competitors. For instance, establishing a strong online presence can attract your target audience effectively. Enhanced Resilience: Evaluating your business’s strengths and weaknesses enables you to adapt to market changes, ensuring long-term sustainability. By taking calculated risks, you enhance your small business’s chances of thriving in an evolving marketplace. Types of Calculated Risks Taking calculated risks is crucial for small businesses aiming to thrive. This section explores specific calculated risks within the context of financial and career decisions. Financial Risks Investing in your small business demands assessing various financial risks. You might consider investing in a startup with robust growth potential or funding opportunities that leverage venture capital. For example, investing in market research helps determine your target audience and refine your business model, balancing potential returns against risks like cash flow issues and market volatility. Long-term investments often involve using various funding options like crowdfunding or small business loans. Evaluating these investment opportunities based on profit margins and projected expenses enables informed decision-making. Businesses that analyze their financial landscape and develop a solid business plan position themselves for sustainable growth. Career Risks Career risks significantly impact the trajectory of your small business. You may decide to pivot your business model or establish a new LLC structure to adapt to market changes. Each shift demands a thorough understanding of the legal implications, including permits and business registration. Networking with mentors or joining business incubators can reduce career risks by providing valuable insights and resources. Seeking legal advice helps protect your intellectual property through trademarks or patents, strengthening your competitive advantage. By making strategic career decisions, such as hiring the right team or developing leadership skills, you position your business for innovation and long-term success. By understanding and mitigating both financial and career risks, your small business can navigate challenges and capitalize on opportunities for growth and profitability. Strategies for Taking Calculated Risks Taking calculated risks involves a deliberate approach to decision-making. It enables you to position your small business for success while minimizing potential downsides. Here are key strategies to consider: Assessing Potential Outcomes Assessing potential outcomes helps you predict the possible effects of your decisions. Start by identifying the risks associated with your business idea or strategy. For example, evaluate financial implications like cash flow and budget requirements if you’re considering new funding options or investments. Use market research to gather data on industry trends, customer behavior, and competition. This information informs the likelihood of success for your venture, guiding your decision on whether to proceed with a business plan. Weighing Pros and Cons Weighing pros and cons provides clarity in your decision-making process. List the benefits and drawbacks of your potential decisions, like launching a new product or pivoting your business model. Highlight essential factors such as customer acquisition, innovation, and potential profit margin. Discuss these aspects with a mentor or business coach to gain different perspectives. This structured evaluation enables you to focus on high-impact opportunities while avoiding unnecessary risks, ultimately positioning your small business for long-term growth. Real-Life Examples of Taking Calculated Risks Understanding real-life applications of calculated risks can inspire your journey as a small business owner. Here are notable examples that demonstrate effective decision-making. Successful Case Studies Telecom Investment: An individual investor opts for a telecom company with a 6% dividend yield. They assess business risk, financial risk, and liquidity risk, identifying that overall risks remain lower compared to market averages. The analyst’s research informs their firm decision to invest, leading to predictable returns and financial growth. Startup Launch: A tech entrepreneur develops a unique app targeting small businesses. They conduct extensive market research to identify customer needs and preferences. Implementing insights, they create a business plan that includes funding options like venture capital and angel investors. The entrepreneur successfully launches the startup, garnering significant user adoption and revenue within the first year. Product Development: A small business owner in retail decides to innovate by introducing an e-commerce platform. They evaluate costs related to website development and online marketing strategies. By carefully budgeting and executing a growth strategy, they successfully expand their customer base and increase sales through digital channels. Lessons Learned from Failures Crowdfunding Setback: A small business failed to meet its crowdfunding goal due to insufficient marketing efforts. The owner neglected to create a compelling pitch and misjudged the importance of engaging their target audience online. This experience highlighted the significance of thorough market research and the necessity of strong branding before pursuing funding. Partnership Dispute: Two entrepreneurs formed a partnership to launch a food truck. After neglecting to establish a legal structure, disputes over profit-sharing arose. This situation underscored the importance of clear agreements and legal advice in any business collaboration, emphasizing that calculated risks require proper planning and foresight. Market Misjudgment: A business aimed to sell luxury products without identifying their target audience correctly. The resulting low sales demonstrated poor customer acquisition strategies and the need for precise market analysis. Understanding your market can reduce risks and set your business up for sustainable growth. These examples illustrate that calculated risks can yield both successes and learning experiences, underscoring the necessity for informed decision-making in your small business ventures. Conclusion Taking calculated risks can be the key to unlocking new opportunities in your career and business. By making informed decisions and weighing potential outcomes, you position yourself for growth and success. Embracing these risks allows you to adapt in a constantly evolving marketplace. Remember that every risk comes with its own set of challenges and rewards. Learning from both successes and setbacks will strengthen your decision-making skills. As you navigate your journey, keep focusing on strategies that enhance your resilience and competitive edge. By doing so, you’ll not only thrive but also inspire others to take their own calculated risks. Frequently Asked Questions What are calculated risks? Calculated risks are informed decisions where potential benefits outweigh possible downsides. They require careful analysis of the situation, weighing outcomes, and making strategic choices that foster growth. Why are calculated risks important in business? Calculated risks are crucial for small businesses as they can lead to increased opportunities, strategic growth, a competitive edge, and enhanced resilience, ultimately improving chances of thriving in a dynamic marketplace. How can I differentiate between reckless gambles and calculated risks? To differentiate, assess the potential outcomes of your decision, weigh the pros and cons, and conduct market research to inform your choices. Consider seeking advice from mentors or business coaches as well. What are some common financial calculated risks? Common financial calculated risks include investing in startups, utilizing crowdfunding, and taking small business loans. It’s essential to evaluate potential returns against possible risks, such as cash flow issues. How can calculated risks impact career decisions? Strategic career risks, like pivoting business models or networking, can significantly affect a small business’s trajectory. Making informed career choices can open doors to new opportunities and foster growth. What strategies can help in taking calculated risks? Key strategies include thorough assessment of potential outcomes, conducting market research, discussing decisions with mentors, and listing the benefits and drawbacks. This deliberate approach minimizes potential downsides. Can you provide examples of successful calculated risks? Examples include an investor who achieved steady returns by making well-informed choices, a tech entrepreneur who launched a successful app after market research, and a retailer who increased sales through e-commerce. What lessons can be learned from failed calculated risks? Failed calculated risks can teach valuable lessons, such as the importance of adequate marketing, the need for legal structures in partnerships, and understanding market dynamics to avoid misjudgment and losses. Image Via Envato This article, "Mastering the Art of Taking Calculated Risks for Success and Growth" was first published on Small Business Trends View the full article

Russia acknowledges presence of North Korean troops on the ground for the first timeView the full article

Bengkulu is the capital of Bengkulu province on the west coast of Sumatra Island. The city was a British outpost for nearly two centuries, though the colonial remnants are not as well preserved as the famous Straits cities. I visited Bengkulu after going from Palambang to Lubuk Linggau by train. Instead of backtracking on the same line, I got a shared taxi from Lubuk Linggau over the mountains to Bengkulu. These are the main sites of Bengkulu. Fort Marlborough Fort Marlborough is the main attraction of Bengkulu. The fort is surprisingly well preserved considering how little remains from this era in the rest of the city. The fort is the second largest of the East India Company forts in Southeast Asia (after Fort Cornwallis in Penang). Inside the fort the gardens and walkways are immaculately manicured. The main problem with the fort is the information for the artefacts is only in Indonesian. The lack of thought for tourism promotion was a recurring theme for this visit to Bengkulu. [We are talking about you, not to you.] Chinatown / Old Town Bengkulu has a Chinatown (Pecinan in Indonesian), which also doubles as the old town. This is marked by one of the most elaborate Chinatown arches I’ve seen in Southeast Asia. The Chinatown is next to the fort, and it has the best collection of old buildings in the city. Some of the historic buildings are wooden, making them even more remarkable that they have survived this far. There are some cool shops in this area. Kedai TEMPOE DOELOE is a cafe that has refurbished an old shophouse on the main street. Sometimes all it takes is for one cafe to lead by example for other businesses to follow. There is also a ramen shop that has brightened up an old shophouse. I saw some old street lights that would look great if there were more of them around the old town area. Some of the streets of the old town area are desolate and the buildings are decaying. You know an urban area is failing when they allow old buildings to be converted into birdnest farms. The farms play screeching bird noises on loudspeakers to attract the swiftlets to the modified houses. I walked around the rest of the city looking for old remnants. One clue that this is an old city were these magnificent row of trees that have been severely pruned. British Cemetery Whenever I am in a former colonial city I always visit the old cemeteries. The British Cemetery is still maintained and not overgrown (as the cemetery in Penang had once become before being landscaped again). This grave from the 1700’s has the traditional use of skull and crossbones, before being more associated with poison and piracy. Beaches of Bengkulu There is a beach next to the old town area, but its more of a fishing beach and not useful to walk along or swim. The best stretch of beach is about 1 km from the old town, starting with Berkas Beach. The road along the beach has no sidewalk or beach promenade, so it’s not a pleasant walk. The city could turn Bengkulu into an attractive beach destination if they got the basics right with a beach walk. Further along the coast is Panjang Beach (Pantai Panjang). Panjang is the main beach of Bengkulu. I went in the middle of the day so it was hard to tell how popular it was because only westerners go to the beach at midday. There was some high-tide trash, but overall the beach was kept in good condition. There was more activity in the trees next to the beach. Like the road with no beach promenade, this area could have also used a landscaped walking area. There are some hotels and resorts along the beach area. The beach area feels like a resort town that has seen it heyday. All of the hotels are old, and I walked by a resort with a burnt-out bungalow. Opposite Panjang Beach is Bencoolen Mall. This was the liveliest area I saw anywhere in Bengkulu. Bengkulu notes The British used Bengkulu as a port for shipping pepper, but most shipping in this part of the world is in the Malacca Strait. The British would end up leaving Bengkulu for Malacca, and the city went into a slow and steady decline. If Bengkulu was on the Straits side of the island it would be a famous trading port with more visitors. Bengkulu is hard to get to as it’s not on the way to anywhere by road. The mountains stop the train from Palembang from advancing to the coast, so there will not be a stop on the Trans-Sumatra Railway here.. There is an airport, but it’s not a destination you would go out of your way to visit. It’s a shame because the city could scrub up nicely if there was more effort in preserving the old town area. They should also make the beach a more prominent destination. I can’t help but compare the beach cities of Vietnam that have great seaside promenades. This is not something that Indonesia seems interested in doing. Instead of trying to make 10 New Balis, they should make incremental improvements on as many cities as possible. Make pleasant walkable beaches, and then investors would be more interested in building better beach hotels and lively places to visit. This was my last stop in Sumatra for this trip. I got a flight from Bengkulu to Jakarta to start my Java trip. View the full article

Key Takeaways Utilize multiple monetization options on Facebook, including ad revenue, affiliate marketing, and direct sales of products and services, to maximize your income potential.Create engaging content that resonates with your audience by incorporating storytelling and visually appealing media to foster engagement and loyalty.Develop a strong Facebook presence by focusing on audience growth strategies, such as targeted ads and community engagement through Facebook Groups.Explore sponsored posts and partnerships to create additional revenue streams while maintaining authenticity and aligning with brand guidelines.Offer online courses or webinars to establish your authority in your niche and engage your audience with valuable insights and skills.Measure success through engagement metrics and continuously adapt your strategies based on data analytics to enhance your Facebook monetization efforts. Facebook isn’t just a social platform; it’s a goldmine for making money. With billions of active users, you have the chance to tap into a massive audience eager for engaging content and unique products. Whether you’re an entrepreneur, a freelancer, or just looking to earn some extra cash, Facebook offers a variety of avenues to explore. From setting up a business page to leveraging Facebook Ads, the possibilities are endless. You can sell products, offer services, or even monetize your content through videos and live streams. With the right strategies, you can turn your Facebook presence into a thriving income source. Let’s dive into how you can start making money on Facebook today. Understanding Facebook’s Monetization Options Facebook offers small businesses multiple monetization options that capitalize on its extensive user base. By employing the right strategies, you can transform your presence on the platform into a significant income source. Ad Revenue Utilizing Facebook Ads can significantly boost brand awareness and revenue. By creating targeted social media ads, you can reach specific demographics that align with your ideal customer profile. Facebook’s robust analytics tools allow for effective tracking of ad performance, helping you optimize your campaigns based on engagement rates and audience targeting metrics. You can experiment with paid ads to increase organic reach, gaining visibility while driving traffic to your website or sales page. Affiliate Marketing Affiliate marketing serves as an excellent revenue model on Facebook. By partnering with brands relevant to your niche, you can promote their products or services through your social media posts. Share engaging content that incorporates affiliate links, allowing you to earn commissions on sales generated through your unique links. Focusing on storytelling and authentic reviews can enhance customer interaction and engagement, ultimately leading to higher conversion rates. Selling Products and Services Selling directly on Facebook provides small businesses with an efficient platform to showcase products and services. You can create a Facebook Shop, making it easy for users to browse and purchase directly from your page. Implementing a content calendar helps you post regularly, utilizing visually appealing images and informative videos to captivate your audience. Additionally, consider leveraging Facebook Groups for community management, creating a space for customer feedback and interaction. This approach fosters loyalty while enhancing your overall social media strategy. Building a Strong Facebook Presence A strong Facebook presence is crucial for small businesses aiming to monetize their efforts. Focus on these key areas to optimize your online strategy. Creating Engaging Content Create engaging content that resonates with your audience. Utilize storytelling to connect emotionally, and leverage video content as it often garners higher engagement rates. Incorporate user-generated content to build community and trust. Develop a content calendar to maintain consistency and plan social media posts ahead of time. Growing Your Audience Grow your audience through targeted strategies. Use social media ads to reach potential customers based on their interests and demographics. Employ organic growth techniques like engaging with followers, utilizing relevant hashtags, and posting at optimal times. Encourage customer interaction by responding to comments and messages promptly. Utilizing Facebook Groups Utilize Facebook groups to foster a sense of community around your brand. Create or join groups relevant to your business niche for direct engagement with potential customers. Participate actively by offering value through advice and insights, enhancing your brand voice. Monitor group activity to gather customer feedback and adjust your social media strategy accordingly. Strategies for Making Money on Facebook Utilizing Facebook can significantly enhance your small business’s income potential. Here are several effective strategies to monetize your presence on the platform. Sponsored Posts and Partnerships Incorporate sponsored posts to create revenue streams through brand partnerships. Collaborate with brands related to your niche, focusing on authenticity and aligning your content with their guidelines. Use Facebook’s paid partnerships tool to tag posts. This approach can expand your reach and build trust with your audience while enhancing your brand’s visibility. Prioritizing influencer marketing boosts engagement and helps generate valuable social media analytics, driving traffic to your profile. Offering Online Courses or Webinars Offering online courses or webinars positions your small business as an industry expert. Create engaging video content that provides valuable insights or skills to your audience. Promote these offerings with targeted social media ads, ensuring you reach interested followers. Use storytelling techniques to highlight your expertise, enhancing customer interaction and community management around your brand. Consistent scheduling of these educational sessions can cultivate more reliable engagement rates and improve brand awareness. Facebook Marketplace Facebook Marketplace provides an excellent opportunity for small businesses to drive sales directly. List your products to tap into local and wider markets without transaction fees. Prioritize user-generated content by encouraging customers to share reviews or photos of your products. Utilizing social media tools to boost listings with attention-grabbing visuals can optimize your posts for organic growth. Engage with customers directly, fostering loyalty through transparent customer service and consistent brand voice. Measuring Success and Adapting Strategies Measuring your success on Facebook involves tracking important metrics to refine your strategies. Focus on metrics that reflect your audience engagement and growth. Analyzing Engagement Metrics Engagement metrics provide insight into how your audience interacts with your content. Monitor key indicators like likes, comments, shares, and overall engagement rate. High engagement signals that your audience connects with your posts, enhancing your brand awareness. Leverage social media analytics tools to analyze which types of posts drive the most interaction. Understanding your audience’s preferences helps in refining your content creation and targeting strategies. Testing Different Approaches Testing different approaches ensures you’re meeting your audience’s needs effectively. Experiment with various formats like videos, stories, and user-generated content. Adjust your social media strategy based on performance data from each post, adapting content types for better engagement. Consider implementing paid social ads to increase visibility, along with organic posts for broader outreach. Use A/B testing for headlines and images to see which resonates most, optimizing your campaigns for maximum social media growth. Engaging in this iterative process helps you discover what works best for your small business on Facebook. Conclusion Harnessing the power of Facebook can unlock numerous income opportunities for you. Whether you’re a business owner or a freelancer there’s a method that can fit your goals. Focus on building a strong presence and engaging with your audience to create lasting connections. By exploring various monetization strategies like Facebook Ads or selling directly through Facebook Shops you can effectively boost your revenue. Remember to track your progress and adapt your approach based on what resonates with your audience. With dedication and the right tactics you can turn your Facebook efforts into a profitable venture. Start today and watch your income potential grow. Frequently Asked Questions How can I start monetizing on Facebook? To start monetizing on Facebook, create a business page, establish a relevant audience, and engage with them. Utilize Facebook Ads to promote your products or services and consider selling directly via Facebook Shops or Marketplace. What types of products can I sell on Facebook? You can sell a variety of products on Facebook, including physical goods, digital items, and services. Common options include handmade crafts, clothing, eBooks, online courses, and more, tailored to your audience’s interests. What are Facebook Ads and how do they work? Facebook Ads are paid advertisements that promote your products, services, or brand. They target specific demographics, allowing you to reach potential customers based on interests, behaviors, and locations, which enhances brand visibility and drives sales. What is affiliate marketing on Facebook? Affiliate marketing on Facebook involves promoting products from other companies and earning a commission for each sale generated through your referral link. It’s a great way to monetize your content by sharing products relevant to your audience. How can Facebook Groups help my business? Facebook Groups foster community and engagement around your brand. By actively participating and sharing valuable content, you can build trust, enhance customer loyalty, and gather feedback to improve your products or services. Why is content creation important on Facebook? Creating engaging content is crucial for capturing attention and encouraging interaction. Informative, entertaining, and visually appealing content can significantly increase likes, shares, and comments, boosting your reach and brand awareness. What metrics should I track to measure success on Facebook? Key metrics to track include likes, comments, shares, click-through rates, engagement rates, and conversions. Analyzing these metrics helps refine your strategy and optimize your campaigns for better performance. How can I grow my audience on Facebook? To grow your audience, use targeted Facebook Ads, post regularly, engage with followers, and encourage sharing. Additionally, leverage user-generated content and interact within Facebook Groups to attract new audience members. What is the role of sponsored posts on Facebook? Sponsored posts are paid content that promotes your products or services to a wider audience. They enhance your reach and visibility, making it easier to attract potential customers and generate income through brand collaborations. How can I improve my Facebook marketing strategies? Continuously test different content formats, adjust targeting based on engagement metrics, and seek customer feedback. Adapting your approach and being responsive to audience preferences will lead to enhanced engagement and marketing success. Image Via Envato This article, "Unlock Your Potential: How to Make Money on Facebook Today" was first published on Small Business Trends View the full article

Key Takeaways Utilize multiple monetization options on Facebook, including ad revenue, affiliate marketing, and direct sales of products and services, to maximize your income potential.Create engaging content that resonates with your audience by incorporating storytelling and visually appealing media to foster engagement and loyalty.Develop a strong Facebook presence by focusing on audience growth strategies, such as targeted ads and community engagement through Facebook Groups.Explore sponsored posts and partnerships to create additional revenue streams while maintaining authenticity and aligning with brand guidelines.Offer online courses or webinars to establish your authority in your niche and engage your audience with valuable insights and skills.Measure success through engagement metrics and continuously adapt your strategies based on data analytics to enhance your Facebook monetization efforts. Facebook isn’t just a social platform; it’s a goldmine for making money. With billions of active users, you have the chance to tap into a massive audience eager for engaging content and unique products. Whether you’re an entrepreneur, a freelancer, or just looking to earn some extra cash, Facebook offers a variety of avenues to explore. From setting up a business page to leveraging Facebook Ads, the possibilities are endless. You can sell products, offer services, or even monetize your content through videos and live streams. With the right strategies, you can turn your Facebook presence into a thriving income source. Let’s dive into how you can start making money on Facebook today. Understanding Facebook’s Monetization Options Facebook offers small businesses multiple monetization options that capitalize on its extensive user base. By employing the right strategies, you can transform your presence on the platform into a significant income source. Ad Revenue Utilizing Facebook Ads can significantly boost brand awareness and revenue. By creating targeted social media ads, you can reach specific demographics that align with your ideal customer profile. Facebook’s robust analytics tools allow for effective tracking of ad performance, helping you optimize your campaigns based on engagement rates and audience targeting metrics. You can experiment with paid ads to increase organic reach, gaining visibility while driving traffic to your website or sales page. Affiliate Marketing Affiliate marketing serves as an excellent revenue model on Facebook. By partnering with brands relevant to your niche, you can promote their products or services through your social media posts. Share engaging content that incorporates affiliate links, allowing you to earn commissions on sales generated through your unique links. Focusing on storytelling and authentic reviews can enhance customer interaction and engagement, ultimately leading to higher conversion rates. Selling Products and Services Selling directly on Facebook provides small businesses with an efficient platform to showcase products and services. You can create a Facebook Shop, making it easy for users to browse and purchase directly from your page. Implementing a content calendar helps you post regularly, utilizing visually appealing images and informative videos to captivate your audience. Additionally, consider leveraging Facebook Groups for community management, creating a space for customer feedback and interaction. This approach fosters loyalty while enhancing your overall social media strategy. Building a Strong Facebook Presence A strong Facebook presence is crucial for small businesses aiming to monetize their efforts. Focus on these key areas to optimize your online strategy. Creating Engaging Content Create engaging content that resonates with your audience. Utilize storytelling to connect emotionally, and leverage video content as it often garners higher engagement rates. Incorporate user-generated content to build community and trust. Develop a content calendar to maintain consistency and plan social media posts ahead of time. Growing Your Audience Grow your audience through targeted strategies. Use social media ads to reach potential customers based on their interests and demographics. Employ organic growth techniques like engaging with followers, utilizing relevant hashtags, and posting at optimal times. Encourage customer interaction by responding to comments and messages promptly. Utilizing Facebook Groups Utilize Facebook groups to foster a sense of community around your brand. Create or join groups relevant to your business niche for direct engagement with potential customers. Participate actively by offering value through advice and insights, enhancing your brand voice. Monitor group activity to gather customer feedback and adjust your social media strategy accordingly. Strategies for Making Money on Facebook Utilizing Facebook can significantly enhance your small business’s income potential. Here are several effective strategies to monetize your presence on the platform. Sponsored Posts and Partnerships Incorporate sponsored posts to create revenue streams through brand partnerships. Collaborate with brands related to your niche, focusing on authenticity and aligning your content with their guidelines. Use Facebook’s paid partnerships tool to tag posts. This approach can expand your reach and build trust with your audience while enhancing your brand’s visibility. Prioritizing influencer marketing boosts engagement and helps generate valuable social media analytics, driving traffic to your profile. Offering Online Courses or Webinars Offering online courses or webinars positions your small business as an industry expert. Create engaging video content that provides valuable insights or skills to your audience. Promote these offerings with targeted social media ads, ensuring you reach interested followers. Use storytelling techniques to highlight your expertise, enhancing customer interaction and community management around your brand. Consistent scheduling of these educational sessions can cultivate more reliable engagement rates and improve brand awareness. Facebook Marketplace Facebook Marketplace provides an excellent opportunity for small businesses to drive sales directly. List your products to tap into local and wider markets without transaction fees. Prioritize user-generated content by encouraging customers to share reviews or photos of your products. Utilizing social media tools to boost listings with attention-grabbing visuals can optimize your posts for organic growth. Engage with customers directly, fostering loyalty through transparent customer service and consistent brand voice. Measuring Success and Adapting Strategies Measuring your success on Facebook involves tracking important metrics to refine your strategies. Focus on metrics that reflect your audience engagement and growth. Analyzing Engagement Metrics Engagement metrics provide insight into how your audience interacts with your content. Monitor key indicators like likes, comments, shares, and overall engagement rate. High engagement signals that your audience connects with your posts, enhancing your brand awareness. Leverage social media analytics tools to analyze which types of posts drive the most interaction. Understanding your audience’s preferences helps in refining your content creation and targeting strategies. Testing Different Approaches Testing different approaches ensures you’re meeting your audience’s needs effectively. Experiment with various formats like videos, stories, and user-generated content. Adjust your social media strategy based on performance data from each post, adapting content types for better engagement. Consider implementing paid social ads to increase visibility, along with organic posts for broader outreach. Use A/B testing for headlines and images to see which resonates most, optimizing your campaigns for maximum social media growth. Engaging in this iterative process helps you discover what works best for your small business on Facebook. Conclusion Harnessing the power of Facebook can unlock numerous income opportunities for you. Whether you’re a business owner or a freelancer there’s a method that can fit your goals. Focus on building a strong presence and engaging with your audience to create lasting connections. By exploring various monetization strategies like Facebook Ads or selling directly through Facebook Shops you can effectively boost your revenue. Remember to track your progress and adapt your approach based on what resonates with your audience. With dedication and the right tactics you can turn your Facebook efforts into a profitable venture. Start today and watch your income potential grow. Frequently Asked Questions How can I start monetizing on Facebook? To start monetizing on Facebook, create a business page, establish a relevant audience, and engage with them. Utilize Facebook Ads to promote your products or services and consider selling directly via Facebook Shops or Marketplace. What types of products can I sell on Facebook? You can sell a variety of products on Facebook, including physical goods, digital items, and services. Common options include handmade crafts, clothing, eBooks, online courses, and more, tailored to your audience’s interests. What are Facebook Ads and how do they work? Facebook Ads are paid advertisements that promote your products, services, or brand. They target specific demographics, allowing you to reach potential customers based on interests, behaviors, and locations, which enhances brand visibility and drives sales. What is affiliate marketing on Facebook? Affiliate marketing on Facebook involves promoting products from other companies and earning a commission for each sale generated through your referral link. It’s a great way to monetize your content by sharing products relevant to your audience. How can Facebook Groups help my business? Facebook Groups foster community and engagement around your brand. By actively participating and sharing valuable content, you can build trust, enhance customer loyalty, and gather feedback to improve your products or services. Why is content creation important on Facebook? Creating engaging content is crucial for capturing attention and encouraging interaction. Informative, entertaining, and visually appealing content can significantly increase likes, shares, and comments, boosting your reach and brand awareness. What metrics should I track to measure success on Facebook? Key metrics to track include likes, comments, shares, click-through rates, engagement rates, and conversions. Analyzing these metrics helps refine your strategy and optimize your campaigns for better performance. How can I grow my audience on Facebook? To grow your audience, use targeted Facebook Ads, post regularly, engage with followers, and encourage sharing. Additionally, leverage user-generated content and interact within Facebook Groups to attract new audience members. What is the role of sponsored posts on Facebook? Sponsored posts are paid content that promotes your products or services to a wider audience. They enhance your reach and visibility, making it easier to attract potential customers and generate income through brand collaborations. How can I improve my Facebook marketing strategies? Continuously test different content formats, adjust targeting based on engagement metrics, and seek customer feedback. Adapting your approach and being responsive to audience preferences will lead to enhanced engagement and marketing success. Image Via Envato This article, "Unlock Your Potential: How to Make Money on Facebook Today" was first published on Small Business Trends View the full article

Fintech started to pay out awards in cash after staff asked for ‘greater liquidity’View the full article

Move by employees at Google’s AI arm follows discontent after weapons and surveillance pledge is dropped View the full article

Scrapping the Public Company Accounting Oversight Board will boost Donald The President’s deregulatory agenda View the full article

Tesla released its quarterly earnings report on Tuesday, its first since the company’s chief executive, Elon Musk, took up residence in the The President White House and immediately began trying to fire federal workers, gut regulators, and illegally withhold funding from recipients who are entitled to it. The numbers are, to use a technical term, grim: Tesla’s net income for the first three months of the year was $409 million, down precipitously from $1.4 billion over the same period in 2024. According to The New York Times, things could have been much worse: Had Tesla not been able to supplement its sales by earning $400 million in interest and close to $600 million selling emissions credits, it would have been hundreds of millions of dollars in the red. Hours later, Musk tried to reassure investors by revealing that he planned to dedicate “significantly” less time to his work at the Department of Government Efficiency starting next month, but would still spend “a day or two per week” on the project. This is roughly analogous to announcing that, on account of your house being on fire, you intend to scale back the volume of gasoline you have been pouring the flames at some point in the weeks ahead. Valiantly trying to spin a 71% drop in profits is presumably not the future Musk envisioned when he endorsed The President’s candidacy, or spent more than quarter-billion dollars on his campaign, or started appearing as an honored guest at rallies, bouncing around the stage like a child allowed to eat one too many Cadbury eggs on Easter. The second The President administration was supposed to be a presidency run by billionaires for the benefit of billionaires hoping to climb a few spots in the Forbes rankings. But like many of the CEOs who lined up behind The President this time around, Musk is learning the hard way that voluntarily associating oneself with an aspiring autocrat who keeps flirting with causing a generational recession can be very bad for business. Tuesday’s news is only the latest bit of evidence that Musk’s decision to lumber into right-wing politics has had real consequences for some of the companies he runs. Tesla’s stock price is down from an all-time high of $480 per share in December to around $280 as of this writing, and earlier this month, the company announced that its first-quarter deliveries were down 13%. Musk recently sold X to his artificial intelligence company, xAI, at a $33 billion valuation, which for those doing math at home is $11 billion less than he paid for the platform formerly known as Twitter in 2022. In an increasingly competitive electric vehicles market, the stigma associated with buying—or even owning—a Tesla has put the company in a precarious position. In March, Musk and The President grew desperate enough to stage a live Tesla infomercial at the White House, a stunt that I doubt made people already turned off by his brand any likelier to buy a car from him. Tesla’s reputational nosedive has been particularly disastrous for Musk, whose estimated net worth has plummeted from close to $500 billion in December to around $300 billion today. Although he remains the world’s wealthiest person by a considerable margin, this is an astonishing amount to lose in such a short period, especially given that it’s been driven in significant part by his terminal inability to stop posting. To give you a sense of scale, the reduction in Musk’s net worth over the past four months is roughly equal to Mark Zuckerberg’s total net worth as you read this sentence. Musk’s influence is waning, too, both inside and outside the government. His preferred candidate’s blowout loss in Wisconsin’s high-stakes state supreme court election raises uncomfortable questions about his staying power within the Republican Party establishment. DOGE-led efforts to hollow out agencies like the Consumer Financial Protection Bureau and the Federal Trade Commission are getting tied up in court, and even if the The President administration ultimately prevails, it will be years before the resulting dearth of regulatory oversight makes up for a 12-figure reduction in Musk’s net worth. The infamous “five things” emails that Musk purported to require of all federal workers have apparently fallen by the wayside already; one employee told The Washington Post that they use an AI chatbot to fire off a “word salad” response each week, which is inspiring to me in the same way that Black Lives Matter protesters using leaf blowers to blow tear gas at the cops who fired it was inspiring to me. Meanwhile, when Musk ventures into spaces that are not populated by crypto scammers, The President acolytes, or some combination thereof, normal people relish the opportunity to share how they feel about him. Earlier this month, for instance, when Musk livestreamed himself playing video games to demonstrate the capabilities of Starlink’s in-fight WiFi service, users took to the comments to say things like “YOU HAVE NO FRIENDS AND YOU WILL DIE ALONE,” and “YOU WILL ALWAYS FEEL INSECURE AND IT WILL NEVER GO AWAY.” Mark Zuckerberg, another Big Tech luminary who tried to ingratiate himself to The President, has to be second-guessing himself, too. During the transition, the Meta CEO paid multiple visits to Mar-a-Lago and quickly rebranded as the sort of manosphere enthusiast who decries the scourges of fact-checking and government censorship of social media platforms. Perhaps that’s why, when Zuckerberg called the FTC in March to try and settle a blockbuster case challenging Facebook’s acquisitions of Instagram and WhatsApp, he reportedly seemed “confident” that The President would back him up. The FTC’s The President-appointed chair rejected his offer, though, and the support Zuckerberg expected never materialized. As it turns out, the price of getting the president to make a gigantic antitrust lawsuit go away is greater than fawning over his agenda in the occasional podcast interview. Many of this country’s largest corporations followed Silicon Valley’s lead after the election, throwing tens of millions of dollars at The President’s inauguration committee and engaging in a spirited competition to see who could most vociferously disavow their diversity, equity, and inclusion policies in public. (Some inauguration donors, including Target, McDonald’s, and Delta, opened their wallets after not doing so for more than a decade, per CNBC.) Even as The President runs roughshod over both civil liberties and the global economy, few have changed course, holding out hope for the long-promised capitalist utopia of a lighter regulatory burden and a number-go-up stock market. In reality, their share prices are down, their investors are getting restless, and the government is no more sympathetic to their plight than it was three months ago. Thanks to the uncertainty generated by The President’s on-again, off-again interest in waging harebrained trade wars, a big bounceback does not seem likely anytime soon. This is not to suggest that the administration’s anti-worker, anti-consumer, anti-regulatory agenda will never redound to these companies’ benefit. But the basic bet that so many boardroom types made by trying to curry favor with The President was that electing a Business President would make their businesses money, too. Instead, the most consistent beneficiary of Donald The President’s second term has been Donald The President, who is having the time of his life hawking an eponymous memecoin and The President 2028 hats. Everyone else is stuck fighting for scraps. View the full article

There’s never a dull day in the world of weight-loss medication. This week brought new restrictions on compounded GLP-1 medication, the cheaper, copycat versions of brand-name drugs that telehealth companies like Hims & Hers and Noom had been offering. Other developments include news that GLP-1 pills are on the way, and that a bankruptcy filing by weight-loss giant WeightWatchers is imminent. Let’s dive in. The end of copycat weight-loss drugs When the Food and Drug Administration declared that GLP-1 drugs were in short supply in 2022, it opened the door for compounding pharmacies to legally fill the gap and make copies of brand-name medications by altering some ingredients. Generic versions of Ozempic, Wegovy, and Mounjaro flooded into the market via med spas and online pharmacies. In February of this year, the FDA announced that the shortage had been resolved—and gave a deadline of April 22 for companies to stop selling copycat drugs. Many of these compounded medications were sold at a lower cost through telehealth companies like Hims & Hers, Noom, and WeightWatchers. Putting a nail in the coffin, on Thursday a federal judge sided with the FDA in a lawsuit filed by a compounding industry group protesting the agency’s ruling that the shortage is over. Sales of Mounjaro, Eli Lilly’s best-selling medication labeled to treat diabetes but also used for weight loss, jumped 60% to $3.53 billion in the fourth quarter of 2024; the company’s weight-loss drug Zepbound brought in $1.9 billion for that quarter. Ozempic maker Novo Nordisk, one of Europe’s most valuable companies, saw its revenue jump 25% last year to $40.6 billion, primarily from sales of its blockbuster diabetes and weight-loss drugs Ozempic and Wegovy. There are still ways that companies can get around the compounding regulations and keep selling copycat versions of the drugs. Doctors or companies could ask compounding pharmacies to make the medication in different doses than what is offered for the brand-name versions. They could also ask for extra ingredients, like vitamins, to be added into the compound. Ultimately, it depends on how much the FDA enforces its regulation. In February, Hims & Hers made the case for the “personalization” of weight-loss drugs via novel dosing and ingredients in an article on its website, which suggests that the company is exploring work-arounds to the compounding regulations. (Hims & Hers did not respond to Fast Company’s request for comment.) “I’m not sure the FDA will tolerate these work-arounds,” says Dr. Angela Fitch, cofounder and chief medical officer of Knownwell, a weight-loss telemedicine company. She adds that some telemedicine services may reach deals with Eli Lilly and Novo Nordisk to provide brand-name drugs at a more accessible price, but the profits they made from manufacturing compounded medication and marking it up will be gone. A weight-loss pill is on the way GLP-1 medication currently comes in the form of a weekly injection, but this week Ozempic maker Novo Nordisk disclosed that earlier this year it had submitted a daily pill version of its weight-loss drug to the FDA for approval. Meanwhile, a new pill from Mounjaro maker Eli Lilly has shown promising results in treating both obesity and diabetes. Eli Lilly has said that the FDA is likely to approve the drug next year and that it is easier to manufacture than the injection and may also be cheaper. WeightWatchers is filing for bankruptcy Weight-loss company WeightWatchers, which started offering telemedicine consultations for members to access GLP-1 drugs alongside its famous points system, is preparing to file for bankruptcy within weeks, according to Bloomberg. The company has more than $1.4 billion in bonds and loans that will come due in 2028 and 2029. A bankruptcy filing would let it restructure its balance sheet. The company has struggled in the era of GLP-1s. In October, to compete with the likes of Hims & Hers, Ro, and Noom, the company started offering affordable compounded GLP-1s through WeightWatchers Clinic. As rules tighten around manufacturing compounded medication, the company will be in a tough position. At its peak in 2018, WeightWatchers was trading at $100 a share. On April 25, WW International stock price hovered around 15 cents. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Just because a home listing gets a price cut doesn’t necessarily indicate that the home actually sold for less than its comps. Some real estate agents use pricing strategies that intentionally list too high to test the market or create negotiation room. After all, even during the pandemic housing boom—when home prices were surging—18.7% of U.S. homes for sale in March 2021 still saw a price cut. That said, if the share of inventory receiving a price cut rises beyond typical seasonal patterns, it can suggest a market where homebuyers are gaining leverage. Conversely, if the share of inventory receiving a price cut falls beyond seasonality, it can indicate a market where home sellers are gaining leverage. Here’s how the percentage of U.S. active housing inventory receiving a price cut in March 2025 compared to the historical totals: March 2017: 25.6% March 2018: 26.6% March 2019: 26.4% March 2020: 22.8% March 2021: 18.7% March 2022: 21.3% March 2023: 29.4% March 2024: 31.7% March 2025: 33.9% How did ResiClub calculate this? We divided the number of U.S. homes for sale that received a price reduction in March by the total number of active U.S. home listings during that same month. The table below shows the raw data. (The Realtor.com data series we used for this analysis only goes back to July 2016.) Big picture: This data is just one more bit of evidence showing that the national housing market’s supply-demand equilibrium has begun shifting in homebuyers’ favor ever since mortgage rates spiked in late spring 2022 and the pandemic housing boom fizzled out. Of course, this all varies significantly across the country. Some housing markets—particularly in parts of the Midwest and Northeast—remain relatively tight, with sellers still in control. Others markets have just shifted into balanced markets, while some pockets of the Sun Belt have turned into outright buyer’s markets. View the full article

The 2025 Kentucky Derby is horse racing’s most exclusive starting gate. Twenty horses will post at Churchill Downs on May 3—an elite field, even by exclusivity’s standards. Y Combinator admits less than 3% of startups. Fewer than 1% of those who apply to NASA become astronauts. Google famously hires less than 0.2% of applicants. Yet these standards look almost lax compared to the 0.11% of North American thoroughbreds that make the Kentucky Derby each year, as only 20 of the 17,146 thoroughbred foals eligible earn the honor of participating in the race. Here’s how the fortunate 20 get to Churchill Downs. A sophisticated global qualification system The Kentucky Derby is limited to 3-year-old thoroughbreds that qualify through a points system called the “Road to the Kentucky Derby.” This system, implemented in 2013, transformed horse racing’s premier event from an earnings-based qualification into a data-driven meritocracy. There are three distinct roads to the Kentucky Derby. Internationally, the European-Middle East Road offers one invitation through seven qualifying races across England, Ireland, UAE, and France, while the Japan Road awards one invitation through four races. The North American Road fills the remaining 18 starting spots through a 36-race gauntlet divided into two phases. The Prep Season (September–February) features 20 races with modest point awards, while the high-stakes 16-race Championship Series (February–April) cranks up the pressure with escalating rewards. But not all points are created equal. The brilliance of this system lies in its gamified structure. Early prep races award a conservative 10-5-3-2-1 distribution among the top five finishers, while Championship Series races raise the stakes dramatically to a 50-25-15-10-5 split, then to a game-changing 100-50-25-15-10 for the final major preps. In Silicon Valley terms, these would be “rising stakes rounds,” forcing trainers to make strategic decisions about where and when to position their contenders for maximum return. For 2025, Churchill Downs fine-tuned its algorithm, adding the Virginia Derby as a qualifying race and implementing dynamic point scaling that reduces awards for smaller fields—an anti-gaming mechanism to ensure equitable competition so there are no shortcuts to the derby. The result is a ruthlessly efficient funnel that winnows 17,146 eligible thoroughbreds down to just 20 elite qualifiers—an acceptance rate that makes Harvard or MIT look like open enrollment. Closing the economic divide While most Kentucky Derby contenders emerge from million-dollar yearling sales and the larger stables of trainers like Bob Baffert—whose financial resources, connections to wealthy owners, and experience make him a derby mainstay—racing’s most compelling narratives often feature horses from humbler origins. The ultimate underdog story belongs to Rich Strike, who in 2022 became the first claimed horse to win the Derby. Claiming races—where every entered horse is available for purchase at a listed price—represent racing’s blue-collar backbone. Trainer Eric Reed spotted potential in Rich Strike and claimed him for just $30,000 at Churchill Downs in 2021. Seven months later, this bargain-basement purchase stunned the racing world by winning the derby as an 80-1 longshot who wasn’t even in the field until another horse scratched the day before. The 2025 Derby features its own Cinderella story in Coal Battle, trained by 72-year-old Lonnie Briley, who has been training horses for 34 years without a single premier racing event starter. Purchased for $70,000, Coal Battle has already earned over $1 million by winning multiple prep races, including the Rebel Stakes. For Briley, who first visited Churchill Downs just three years ago with a horse that finished dead last, this represents the democratic promise at the heart of the Derby—that with the right horse, even the smallest stable can compete on racing’s biggest stage. A look at this year’s Kentucky Derby field Coal Battle is one of 20 thoroughbreds in the 2025 Kentucky Derby field, which represents the various paths to Churchill Downs. Here’s how each horse in this year’s field made it to the Run for the Roses: Burnham Square: From earning four points in the Holy Bull to capturing 100 in the Blue Grass Stakes (winning by a nose over East Avenue), Burnham Square ranks first on the Kentucky Derby points leader board with 130. Sandman: This $1.2 million purchase accumulated 129 points across multiple races, culminating in an impressive Arkansas Derby victory by 2.5 lengths over Publisher. Journalism: The current Derby favorite enters with a four-race winning streak, including the Santa Anita Derby. Rodriguez: Maximizing the Northeast corridor by winning the Wood Memorial for 100 points, this colt represents trainer Bob Baffert’s return to the Derby since 2021. Tiztastic: Converted a 100-point Louisiana Derby win into a prime position with 119 points, giving trainer Steve Asmussen (0-for-26 in the Derby with three runner-up finishes) another chance at his elusive first Derby victory. Tappan Street: Florida Derby champion (110 points) who will attempt to become just the fifth horse to win the Kentucky Derby after only three career starts, following Regret (1915), Big Brown (2008), Justify (2018), and Mage (2023). Sovereignty: Fountain of Youth winner who also finished second in the Florida Derby and totaled 110 points, Sovereignty gives Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, another chance at his first Derby win after 12 previous attempts. Final Gambit: Jeff Ruby Steaks winner (100 points) who rallied from last to win by 3.5 lengths and will be making his first start on dirt in the Derby after previously racing on turf and synthetic surfaces. Coal Battle: The quintessential rags-to-riches narrative with 95 points on the leaderboard, led by 72-year-old trainer Lonnie Briley, who had never even entered a horse in a premier racing event before Coal Battle’s Rebel Stakes victory at 11–1 odds. Chunk of Gold: Consistent performer with 75 points who cost just $2,500 at auction and has never finished worse than second in four career starts, including runner-up in the Louisiana Derby. Citizen Bull: Breeders’ Cup Juvenile winner who captured the 2-year-old championship and earned 71.25 points, attempting to become the first Juvenile winner to capture the Derby since Nyquist (2015-16). Owen Almighty: Tampa Bay Derby champion (65 points) owned by Dutch Bros Coffee Company cofounder Travis Boersma. East Avenue: Blue Grass Stakes runner-up (60 points) who narrowly missed victory by a nose, but whose sire (father), Medaglia d’Oro, finished fourth in his own Derby attempt in 2002. Publisher: Arkansas Derby runner-up (60 points) who will become just the 13th maiden (winless horse) to start in the Kentucky Derby since 1937. American Promise: Virginia Derby winner (55 points), capitalizing on the newly added qualification race with a 7.75-length victory and giving 89-year-old legendary trainer D. Wayne Lukas his shot at a fifth Derby win. Flying Mohawk: The Jeff Ruby Steaks runner-up (50 points), who is co-owned by former MLB All-Star outfielder Jayson Werth, will be making his first start on dirt after racing exclusively on turf and synthetic surfaces. Grande: Wood Memorial runner-up (50 points) with just three career starts who will attempt to become the fifth horse to win the Derby with so few races, guided by three-time Derby-winning jockey John Velazquez. Built: Accumulated 45 points across multiple Fair Grounds preps, including a second in the Lecomte, third in the Risen Star, and fifth in the Louisiana Derby. Luxor Café: The son of 2015 Triple Crown winner American Pharoah is the Japan Road qualifier and ships in on a four-race winning streak. Admire Daytona: Europe-Middle East Road qualifier who won the UAE Derby by a nose and previously was beaten twice by fellow Derby contender Luxor Café. The fastest two minutes in sports For many trainers, the Kentucky Derby is truly a once-in-a-lifetime opportunity. Since only 3-year-old thoroughbreds are eligible, unless you’re a Baffert-level trainer with seemingly endless resources and a deep stable, there are no second chances. This brutal math explains why veterans like Briley wait decades for their moment, while elite trainers seem to have regular seats at racing’s most exclusive table. It’s why Coal Battle’s presence in the starting gate represents both a statistical anomaly and the enduring dream that keeps trainers like him in the game for decades, hoping for that one special thoroughbred who defies the 0.11% odds. Coal Battle is currently a 20–1 underdog to win the 2025 Kentucky Derby. Journalism is the 3–1 favorite, followed by Sandman (8–1) and Sovereignty (8–1). But in the world’s most exclusive starting gate, each thoroughbred in the 20-horse field has already beaten the longest odds just by showing up. View the full article

When artist Adam Pendleton was growing up in Richmond, Virginia, he started his own newspaper that he delivered to the residents at a nursing home in his town. “I wanted to be a creative person functioning in the world,” he says. “I wanted to be an artist.” Over the years, that inclination took various forms: a t-shirt business (which he now laughs that, as a teen, he saw as a fashion line), script-writing, musical theater, original poetry. “I realize now it was very much about having an idea and manifesting it—that is creativity,” says Pendleton, whose growing body of work has continuously redefined contemporary American painting. “In that way, you’re a perpetual problem solver.” Now, years later, the sorts of problems Pendleton finds himself wrestling with are far more esoteric, and rooted to big questions around the human experience in a distracted and noisy world. These themes are mirrored in his paintings which are layered with paint, spray paint, ink and watercolor. They include stenciled fragments of text and geometric shapes, and are then photographed and screenprinted. This blend of disciplines, materials and forms, Pendleton has said, is a representation of the “cacophony of contemporary experience.” His new solo show, Adam Pendleton: Love, Queen, opened April 4 at the Hirshhorn Museum in Washington, D.C. and runs until January 3, 2027. The show includes Black Dada, Days, WE ARE NOT, as well as new composition and movement paintings. I read all of the books my mom had in the house. I was reading Sylvia Plath, and I think The Bell Jar was the first time I got more invested in, “What is the life of an artist like?” The Jackson Pollock biopic came out and I remember being like, “Wow!” I had very little interest in the typical adolescent activities: I didn’t want to go to parties; I didn’t want a drivers license. I realize now, I was trying to eliminate things that could be a distraction from what I had identified as my purpose in life. I went to a private prep school in Virginia where my mom taught. I made a change and went to this outdoor school in North Carolina called The Outdoor Academy. I wanted to do something different. That decision absolutely changed my life. I don’t know where I would be without that kind of swerve—that serendipitous encounter with this place. It taught me there are alternative ways of being and thinking and seeing the world, particularly in regards to education. You’d be in math class, and then you’d go rock climbing or white water canoeing. We were living in the world. We were using our bodies. We were really living. I graduated high school two years early, and when I was 16, I went to Italy to continue my art education. From that age on, I have lived. I organize myself around what I call ‘moments of consequence.’ I’m looking at the arch of time over a specific period—six months or 12 months, maybe a little longer. I look at the most important things that will happen during that period and I make sure that at any given moment during the day from the time I wake up to the time I go to bed I’m giving some sort of energetic or physical or intellectual commitment or dedicated time to said moment of consequence. That is a way of moving through the world, but also being anchored at any given moment to this concrete sense of what you need to be focused on. I’m a big believer that you can organize your mind. Part of organizing your mind is using your full mental capacity or bandwidth. For example, even while I’m talking to you, I can still be thinking about the painting I want to make, or the drawings I want to work on, or the text I need to edit. It’s the internal initiative I need to nurture. For me, it’s like visual mapping. There is noise around visual mapping: language, ideas, desires or urges. You have to organize them and attach those impulses to the correct spaces in your mind. I accept moments. If I’m getting ready for a big exhibition, I say to myself, “I’m not going to paint for the next seven days. It’s just not going to happen.” It’s better to be realistic about it than to fight it and be frustrated. It’s an energetic drain. I like the flow of constant work. I always say “don’t take a vacation.” I personally think it’s better to be in the flow and not fight it. To say, “I’m going to step outside of it and go sit on a beach with a romance novel for three days.” I have never had that compulsion. My compulsion is for projects and ideas and tackling them, figuring it out, getting it done. I get anxious when people say, “Just relax and don’t do anything.” I don’t find that relaxing. Rest is important, but the kind of rest I’m talking about is sleep. I think the worst habit people have these days is sleeping with their phones next to their heads. A very good ritual I have that makes a huge difference: When I go to sleep, I leave my phone downstairs. It makes a huge difference, and it allows you to be very present in that period of going to sleep. I am very much about space and what you do in those spaces. There are certain things I would do at home that I’d never do in the office. I won’t have phone conversations in my painting studio. It’s just not the space for that. I organize my tasks or responsibilities—in the same way I talk about a mental map, I have a very physical map. It’s about organizing yourself in a way that encourages good habits. I’m very bad under pressure. I’m not the kind of person that can study for a test the night before. I have to have a lot of prep and strategy. I nurture ideas for a very long time before I execute. Sometimes when you need to pivot and change something, it can take months or years to position yourself to be ready or able to tackle it. There are some things that I am just not that curious about. But, I think it’s important to be curious about as much as you possibly can be. If I see a line outside the door I’m not going to stand in the line, but I will take a picture of the place and want to learn about it. I saw an Irish Soda Bread shop when I was on East 7th Street. Why is there a line here? I take a picture of menus of restaurants I will probably never go into. I walk around my neighborhood to see what’s busy at different times. I relate that curiosity back to my work. It’s why I paint and what I do. It’s not formulaic in any way. My work is about deep visual curiosity that extends to the world around me in every way. I like absorbing things and making sense of things. I like processing. I need a way to move through the world that is poetic, soulful, and intentional. That nurtures my interior life and its potential in the ways it manifests itself in the world. Painting is that. It’s a mechanism, a mode, a tool. It’s the poetics of being and moving through and understanding and reflecting on the world. It’s my greatest gift. It is the most articulate and inarticulate act or function that I engage in. When people think about mentors, they try to think about one or two people. That’s really counter-productive. It’s better to have a well of inspiration, rather than one single heroic figure. I have so many, some that are alive and some who are dead. Some who I will never know. Jason Moran. Joan Jonas. Adrian Piper. Ishmael Houston-Jones. Ruby Nell Sales. John Coltrane. Ella Fitzgerald. June Jordan. David Chipperfield. Hiroshi Sugimoto. I could keep listing names. I want to be inspired by the world around me. I want a big capacious, generous, and generative community around me and also in my head. View the full article

Getting your tax refund is the only fun part of filing your taxes every year—which can make it especially galling when Uncle Sam takes his sweet time sending your money. Waiting for a refund in 2025 has some added stress, considering the recent IRS layoffs, the department’s plans for a 25% reduction in force, and the heartburn-inducing game of acting director musical chairs that played out during this year’s tax season. With all of that turmoil in the IRS, any taxpayer still waiting on a refund may worry their tax return got lost in the shuffle. The good news is that the IRS is still processing tax returns and refunds at a steady clip, even with a reduced workforce. Additionally, this department offers taxpayers a number of resources to soothe your worries about the status of your refund. Here’s what you need to know about receiving your tax refund this year if it still hasn’t hit your bank account. Believe it or not, tax refunds are on track If you’ve waited more than the 21 calendar days the IRS claims it takes to process your refund, you can be excused for assuming the DOGE cuts are responsible for the delay. But the IRS filing season statistics tell a different story. Despite the reduced workforce, the IRS is processing returns and refunds at a similar rate to last year. As of April 11, 2025, the IRS has processed 74,858,000 refunds for the 2025 tax season—a 0.2% increase compared to the 74,685,000 refunds processed as of the same time frame in 2024. It’s also instructive to look at last year’s statistics from later in the tax season. The 2024 refunds processed by mid-April last year represented 71.2% of all refunds for the calendar year. That means it’s not unusual for more than a quarter of taxpayers to still be refund-less at this point in the tax season. Additionally, by May 10, 2024, nearly 90% of refunds had been processed for the year—which correlates pretty well to the nearly 92% of taxpayers who file on time. The remaining refunds paid out after mid-May 2024 were generally owed to late filers who got an extension. If you filed your taxes as of the April 15 deadline, you’ll probably receive your owed refund by mid-May at the latest. So is there a tax refund delay? While the beleaguered IRS is working full steam ahead under difficult circumstances, there are several global and individual reasons why you may not have received your refund: Filing volume: The volume of tax returns received by the IRS goes up steeply the closer it gets to April 15. The increased filing volume creates a bottleneck for IRS workers, which can delay your refund. Paper filing: Uncle Sam prefers e-filing, and taxpayers who file a paper return may have to wait four or more weeks to receive their refunds. Refund via check: If you requested a paper check instead of ACH deposit, that can also delay your refund. Tax credits: If you claimed the Earned Income Tax Credit or the Child Tax Credit, that can delay your refund. Errors: An error on your return can delay your refund. Amended return: Filing an amended return can also cause your refund to take longer to process. Where’s my refund? One of the best updates to modern taxation is the IRS Where’s My Refund? tool, which allows you to check the status of your refund. Typically, you can use this tool within 24 hours of e-filing your current-year tax return. To check your refund status, you will need your Social Security number (or individual taxpayer ID number, or ITIN), your filing status, and the exact amount of your refund. There are three potential refund statuses: Return Received: This status indicates the IRS has received your tax return and is currently processing it. Refund Approved: This status shows that your refund has been approved and will be submitted as of the date listed. Refund Sent: This status indicates that the IRS has sent the refund either via ACH or paper check through the mail. ACH could take up to five days to appear in your bank account, and a paper check could take several weeks to show up in your mailbox. When to pick up the phone Calling the IRS for help is about as appealing as a colonoscopy, especially if you expect the wait time for reaching a real live human being to rival the run time for Wicked—the director’s cut. However, you may need to reach out to the IRS by phone if there is no change to the refund status listed on the Where’s My Refund? tool after 21 calendar days or if the tool asks you to contact the IRS. Just remember that the IRS can’t answer questions about your delayed refund until you’ve hit the 21-day mark. If you’re ready to call the Taxpayer Assistance hotline, you can reach it at 800-829-1040 from 7 a.m. to 7 p.m. local time. The IRS is still working as designed—for now The 2025 tax season may seem more fraught than usual, but the IRS is still processing about the same number of returns and refunds as it has in past years. The delay on your refund may be related to when or how you filed your taxes, whether you took any tax credits, or if there is an error on your return. You can check the status of your refund using the online Where’s My Refund? tool, and give the IRS a ring if the status hasn’t changed after 21 days. Just remember that if you do need to call, the IRS worker who answers the phone is almost definitely having a worse tax season than you are. View the full article

Every now and then, you run into a tool that truly wows you. It’s rare—especially nowadays, when everyone and their cousin is coming out with overhyped AI-centric codswallop that’s almost always more impressive on paper than in practice. And that, if you ask me, makes it all the more satisfying when you track down a tool that really, truly impresses. My friend, today is one of those days. Prepare to have your mind blown. Be the first to find all sorts of little-known tech treasures with my free Cool Tools newsletter from The Intelligence. One useful new discovery in your inbox every Wednesday! Your instant audio enhancer Our tool for today comes from a company you’ve almost certainly heard of. But I’d be willing to wager you didn’t know it offered this off-the-beaten-path treasure. ➜ The gem of which we speak is a simple little web app called, fittingly, ​Enhance Speech​—by Adobe. Enhance Speech lets you upload any audio recording of someone speaking. It’s technically designed for podcasters, but it could be useful for practically anything—a spoken memo, a recorded conversation, even a recorded phone call​. The site takes any recording you feed it and instantly improves its audio quality—removing background noise and enhancing the sound of the speaking so it’s crisp, clear, and easy as can be to hear, no matter how sloppily or in what kind of environment it was recorded. ⌚ It’ll take you about two minutes to perform an enhancement. ✅ And you don’t need to create an account or anything: Just open up the Adobe Enhance Speech site​ in any browser, on any device in front of you. Click or tap the Choose Files button—or drag and drop an audio file directly from your device onto the page, if you’re using a computer. Enhance Speech works with most common audio file formats, including WAV, MP3, AAC, FLAC, and M4A. In a matter of moments, the site will serve up an enhanced version of your recording that you can either play on the page or download. You can also just check out the built-in sample on the site’s main page to see how impressive of a difference its enhancements make. It really is something. Enhance Speech is ​entirely web-based​—no downloads or installations required. It’s free to use with recordings up to 30 minutes in length and 500MB in size, with a one-hour-per-day upload limit. You can lift those limits and unlock a variety of advanced features with a premium plan, but that absolutely isn’t necessary for the service’s core features—and the limits are plenty generous for most casual use. Enhance Speech follows Adobe’s standard privacy policy​, which ensures no personal data is ever shared or used in any eyebrow-raising way. Ready for more productivity-boosting goodness? Check out my free Cool Tools newsletter for an instant introduction to an audio app that’ll tune up your days in delightful ways—and a new off-the-beaten-path gem in your inbox every Wednesday! View the full article

Americans worried about their country’s sky-high rate of crash deaths haven’t had much to cheer lately. Although pedestrian fatalities remain near an all-time record, U.S. Department of Transportation Secretary Sean Duffy wants to stop funding “active” transportation projects such as sidewalks. A prominent webpage encouraging safe street designs has disappeared, and layoffs have rocked the National Highway Traffic Safety Administration (NHTSA), the federal agency responsible for minimizing crashes. But at the state level, an encouraging trend is emerging. From California to Maryland, state legislators are exploring the use of new technology, known as Intelligent Speed Assist (ISA), that can prevent the most reckless drivers from blasting past the speed limit. Even at a time of entrenched political polarization, ISA has garnered bipartisan support. “It’s really growing much more rapidly than we anticipated,” says Amy Cohen, the head of Families for Safe Streets, a national advocacy group backing the various ISA bills. She and her allies hope to sidestep the The President administration entirely, relying instead on states to promote the adoption of lifesaving car technology. The safety argument against speeding is ironclad. Blazing-fast vehicles take longer to brake and exert more force in a crash, thereby endangering everyone else on the roadway. Across the U.S., around 12,000 people died in speeding-related crashes in 2022, almost a third of the national total. “Super-speeders” going more than 20 mph over the limit can cause catastrophic harm. In 2022, a driver in North Las Vegas, Nevada, flew through an intersection at 103 mph, killing himself and eight other people. Despite the risks, super-speeding is disturbingly common. Last year, law enforcement in Rhode Island issued 292 tickets to drivers exceeding 100 mph, while Ohio’s highway patrol cited 38 people for doing so in a single day. Since police inevitably miss many infractions, super-speeders often get away with it. Automated speed cameras provide a more reliable means of enforcement, but their deployments are often mired in controversy. (Camera-based ticketing is banned completely in many states.) For the speeders who are caught, penalties may be limited to a fine or a driver’s education class. Even a license suspension doesn’t necessarily change behavior: A federally funded study found that 75% of people with suspended licenses continued to drive. Rather than relying on dubious ex post penalties, ISA systems make extreme speeding difficult or even impossible. The technology, which can be installed while a car is manufactured or afterward, uses GPS to identify the speed limit on a road segment and then deter drivers from going more than a programmed amount beyond it. “Passive” ISA systems issue tactile or audible warnings that attract the driver’s attention, while heavier-handed “active” systems block additional acceleration after the maximum threshold is reached. (ISA works through the gas pedal; it does not affect braking.) ISA has attracted growing attention from researchers, safety advocates, and policymakers. As of last year, the European Union requires all new cars to contain passive ISA. In the U.S., the National Transportation Safety Board has called on NHTSA to impose a similar ISA mandate, but the agency has shown no signs of doing so. Impatient with federal inaction, state leaders are taking matters into their own hands. Last year, California State Sen. Scott Wiener proposed a bill requiring ISA on all new cars sold in the Golden State. To the surprise of even many supporters (and to the consternation of the auto industry), Wiener’s bill passed both of California’s legislative chambers before Gov. Gavin Newsom ultimately vetoed it. Now, a new wave of state bills is advancing a narrower and seemingly less controversial application of ISA technology. Rather than call for passive ISA on all new cars, advocates are arguing that active ISA—which can make extreme acceleration impossible—should be placed on vehicles owned by people with a history of reckless speeding. Last year, the District of Columbia became the first jurisdiction to pass such a law. This spring, Virginia passed its own bill, which gives judges the option of requiring ISA if a driver exceeded 100 mph. Legislatures in Arizona, California, Georgia, Maryland, and New York are now considering their own proposals. (Proposals typically include a limited “override” feature allowing further acceleration during an emergency.) “The bills are all a little bit different,” Cohen says. “But they are all taking the worst drivers and saying that this technology has to be put in their cars for the duration that a license is suspended.” Politically, a focus on reckless drivers offers crucial advantages over a blanket ISA requirement like those that the EU has adopted and California has considered. Since only a small fraction of drivers are super-speeders (Cohen estimates the share at under 2% in New York state), the bills’ passage won’t affect most residents directly but can protect them from danger posed by others. The auto industry is also less likely to oppose such measures, since an ISA mandate for new vehicles presents a much greater threat to existing manufacturing and marketing practices. The recent state proposals have shown bipartisan appeal: Virginia’s bill was signed into law by Republican Gov. Glenn Youngkin, and bills have passed the state house and senate in GOP-dominated Georgia as well as Democrat-led Washington state. Cohen says that her basic pitch, revolving around safety and fairness, seems to resonate equally well on both sides of the aisle: “We’re not taking away your car; we’re just saying that you can’t drive recklessly,” she says of the current state bills. “You have to get to your destination safely, and not kill anyone along the way.” If successful, the states’ legislation could serve as a gateway for broader ISA deployments, potentially including public fleets (as New York City has piloted). A single car with ISA can also prevent multiple drivers behind it from recklessly accelerating, so even a small number of ISA-equipped vehicles could have a dramatic impact on regional or even national road safety. For now, Cohen’s primary goal is convincing more states to climb aboard the ISA bandwagon. Families for Safe Streets has helped coordinate the various campaigns by building a resource page, answering FAQs, and arranging for crash victims to give supportive testimony during hearings. With the The President administration showing hostility toward regulations of all kinds, a state-based approach toward traffic safety offers promise. “It’s inspiring to see how quickly some legislators can move,” Cohen says. “We’re pushing—and hoping that others follow suit.” View the full article

In December 2023, I wrote an article exploring Apple CEO Tim Cook’s most likely successors, because there will come a day when he steps aside as chief executive at the iPhone maker. I wrote the piece in response to rare comments Cook had made—to Dua Lipa, no less—revealing that Apple has “very detailed succession plans” in preparation for his departure. Cook tried to alleviate investor fears of a near-term departure by saying that he still planned to be at Apple “for a while.” But as I noted at the time, that’s a subjective phrase—and one Cook used nearly 18 months ago now. A lot has changed since then. Hell, a lot has changed in the tech world over the past three weeks alone, ever since The President unleashed his disastrous “Liberation Day” tariffs, sending tech supply chains—and tech stock prices—into chaos. Those tariffs have gotten me thinking a lot again about Cook, and those succession plans he announced a year and a half before President The President lobbed an economic grenade at the world. All this has got me believing that Cook should pause any retirement plans he’s had in the works and stay on as Apple’s CEO until at least the end of The President’s second term, in January 2029. Because the way things are going with the The President-induced economic turmoil, Apple is going to need Cook more than ever these next four years. And Cook is uniquely suited for the challenge in two key ways. The “ops guy” cometh When historic tariffs require a company to completely rethink its supply chain, you want an operations guy in charge, someone deeply familiar with the company’s logistics and supply chain. That’s precisely what Cook is, and his operations mastery is one of the main reasons Apple made it through its previous most economically challenging time—the late 1990s. While Steve Jobs gets all the credit for Apple’s late-’90s rebirth, the fact is that Jobs probably wouldn’t have been able to save the company without Cook’s help. Jobs had come back to Apple in 1997 and quickly reimagined its product lineup, but that much-needed creativity injection wasn’t going to fix Apple’s other major problem at the time: its cumbersome supply chain, which had put massive financial and logistical challenges on Apple for years. In 1998, Jobs hired Cook as Apple’s senior vice president for worldwide operations, and Cook immediately went to work overhauling Apple’s operations—from manufacturing to shipping to asset allocation. This clean sweep of Apple’s operations that Cook led enabled the company to ramp up and distribute the product innovations en masse that Jobs would soon start pumping out, including the iMac, the iPod, and the iPhone. Cook’s ruthless optimization of Apple’s supply chain, ironically, was often used against him by those unhappy with Apple’s announcement in 2011 that he would succeed Jobs as CEO. Cook was an “ops guy,” his detractors argued, when Apple needed another “product visionary” like Jobs. I won’t rehash much of what I’ve already argued before, but while Steve Jobs was a creative genius and beloved tech leader, the simple fact is that the “ops guy” has grown Apple into a larger technology juggernaut, by orders of magnitude, than Jobs ever could have. When Jobs passed away in October 2011, Apple’s market cap was just north of $300 billion. Last year, after just over 13 years of Cook’s leadership, Apple’s market cap reached more than $3.7 trillion. Now, of course, Apple has lost nearly a fifth of that value since, largely thanks to The President’s chaotic tariff war decimating tech stocks. But that’s exactly one of the reasons Apple needs Cook more than ever. Tariff barriers—especially of this historic scale—often require a reorganization of global supply chains. Who better to be at the helm of one of the company’s most affected by those barriers than a CEO who is arguably one of the best “ops guys” in business history? But it’s not just Cook’s deep understanding of global operations that is the reason Apple needs him. It’s also because Cook has shown time and again that he is one of the most skilled business leaders when it comes to engaging with President The President. In the arena with Donald The President In late 2024, Tim Cook received a lot of criticism from the left for being one of the many tech CEOs to meet with then-President-elect Donald The President at Mar-a-Lago. Cook received even more criticism in January when he personally donated $1 million to The President’s inaugural committee. Many progressives saw these actions as hypocritical, especially coming from the CEO of what has been historically considered a very liberal-leaning company. Yet these actions make more sense when you look at comments Cook made about his willingness to work with governments of all stripes shortly after President The President’s first election victory in 2016. As reported by TechCrunch in December 2016, Cook was asked by an Apple employee on an internal company message board about how important he believed it was that Apple engage with governments. The question came a week after Cook and other tech leaders met with the then-first-time president-elect. Cook answered that it was “very important,” noting, “Governments can affect our ability to do what we do. They can affect it in positive ways and they can affect in not so positive ways.” He went on: “Personally, I’ve never found being on the sideline a successful place to be. The way that you influence these issues is to be in the arena. So whether it’s in this country, or the European Union, or in China or South America, we engage. And we engage when we agree and we engage when we disagree. I think it’s very important to do that because you don’t change things by just yelling. You change things by showing everyone why your way is the best.” In the years since making these comments, Cook has proven this answer wasn’t just lip service. Throughout The President’s first term, Cook frequently engaged with the president—and because of it, he got The President to exempt Chinese-sourced components critical to Apple’s products from the tariffs The President raised against Chinese imports in 2019. This potentially saved Apple billions—and probably saved Americans from paying more for iPhones. Further proof that Cook has learned how to deal with The President successfully comes from The President himself. As CNN reported in November 2019, The President had been asked earlier in the year why he seemed to have such a special relationship with Cook. “Oh, I have it with everybody, but he’s the one that calls me,” The President answered. “You know why? That’s why he’s a great executive because he calls me, and others don’t. Others go out and hire very expensive consultants, and Tim Cook calls Donald The President directly. Pretty good. And I would take their call, too, but the only one that calls me is Tim Cook.” “I helped Tim Cook recently” This close attention that Cook pays to The President is likely one of the reasons why The President took a call from Cook in October 2024. Cook was reaching out to express his concerns about recent financial penalties the EU levied against Apple, to the tune of around $14 billion. The BBC reported that The President told Cook that he would not let the European Union “take advantage of our companies” (but noted that in order to make good on that Apple-friendly promise, he first needed to get elected again). And just last week, there was more evidence—again directly from The President—that Cook has successfully used his relationship with the president to achieve other favorable outcomes for Apple. On April 11, the The President administration announced tariff exemptions for certain electronic goods imported from China, including Apple’s iPhones and computers, thus sparing the Cupertino company from a tariff bill of up to 145% for each item imported. A few days later, as noted by 9to5Mac, when The President talked about his flexibility concerning the tariffs he has imposed, he seemed to allude to the recent exemptions being done, at least in part, to help Cook. “Look, I’m a very flexible person. I don’t change my mind, but I’m flexible,” The President said. “And you have to be. You just can’t have a wall, and you’ll only go—no, sometimes you have to go around it, under it, or above it. There’ll be maybe things coming up. I speak to Tim Cook. I helped Tim Cook recently.” The President didn’t explicitly say how he helped Cook, but The Washington Post reported earlier this month that Cook was heavily involved in getting Apple, and others in the U.S. tech industry, an exemption from The President’s most recent tariffs. The White House denied that The President did any specific favors for Cook. Still, The President’s comments again show that he, the most powerful person in the world, seems proud of being able to help Cook out. That likely wouldn’t be the case if Apple’s CEO hadn’t so skillfully managed his relationship with The President over the years. “Tim has a very good relationship with the president, and rightly so . . .,” Wilbur Ross, The President’s commerce secretary during his first term, told the Post. “In general, he has a lot of respect because he’s not a public whiner, he’s not a crybaby, but comes with the real voice of reality. It’s no surprise to me that his suggestions are being well received.” The president whisperer All of this shows that Tim Cook has a better relationship with the president than most other tech CEOs who are not involved politically with his administration. That is an extremely powerful advantage for Apple during an era becoming defined by the worst economic uncertainty America has seen since the pandemic. The President is unpredictable, and unpredictability is very bad for companies. However, Cook’s relationship with the president seems to go a long way in helping Apple mitigate the risks associated with that unpredictability. That’s something Apple can’t afford to lose right now. It is highly unlikely that a new CEO—even one from Apple’s excellent executive team—would be able to re-create the relationship Cook has deftly cultivated with The President for almost a decade now. During that period, Cook has gone from just being the “ops guy” CEO to being as much of a presidential whisperer as one can be—perhaps the most valuable skill any American businessperson can have today. For Apple’s sake, Tim Cook would do well to stay put, at least for the next four years. View the full article

Last year was a record year for disasters in the United States. A new report from the British charity International Institute for Environment and Development finds that 90 disasters were declared nationwide in 2024, from wildfires in California to Hurricane Helene in North Carolina. The average number of annual disasters in the U.S. is about 55. The Federal Emergency Management Agency provides funding and recovery assistance to states after disasters. President Donald The President criticized the agency in January 2025 when he visited hurricane-stricken western North Carolina. Though 41% of Americans lived in an area affected by disaster in 2024, according to the institute’s report, the The President administration is reportedly working to abolish or dramatically diminish FEMA’s operations. “FEMA has been a very big disappointment. They cost a tremendous amount of money. It’s very bureaucratic, and it’s very slow,” The President declared, saying he thought states were better positioned to “take care of problems” after a disaster. “A governor can handle something very quickly,” he said. The President’s remarks have prompted a heated response, including proposals to fundamentally overhaul—but not abolish—federal disaster recovery. But I believe the current discussion about FEMA handling U.S. disasters puts the emphasis in the wrong place. As a scholar who researches how small and rural local governments cooperate, I believe this public debate demonstrates that many people fundamentally misunderstand how disaster recovery actually works, especially in rural areas, where locally directed efforts are particularly key to that recovery. I know this from personal experience, too: I am a resident of Watauga County, in western North Carolina, and I evacuated during Hurricane Helene after landslides severely impaired the roads around my home. When disaster strikes Here, in short, is what happens after a disaster. Federal legislation from 1988 called the Stafford Act gives governors the power to declare disasters. If the president agrees and also declares the region a disaster, that puts federal programs and activities in motion. Yet local officials are generally involved from the very start of this process. Governors usually seek input from state and local emergency managers and other municipal officials before making a disaster declaration, and it is local officials who begin the disaster response. That’s because small and rural local governments actually have the most local knowledge to lead recovery efforts in their area after a disaster. Local officials determine conditions on the ground, coordinate search and rescue, and help bring utilities and other infrastructure back online. They have relationships with community members that can inform decision-making. For example, a county senior center will know which residents receive Meals on Wheels and might need a wellness check after disaster. However, small towns cannot do all this alone. They need FEMA’s money and resources, and that can present a problem. The process of applying and complying with the requirements of the grants is incredibly complex and burdensome. According to FEMA’s website, there are eight phases in the disaster aid process, composed of 28 steps that range from “preliminary damage assesment” to “recovery scoping video” to “compliance reviews” and “reconciliation.” Getting through these eight phases takes years. FEMA Larger cities and counties frequently have dedicated staff that apply for disaster aid and ensure compliance with regulations. But smaller governments can struggle to apply for and administer state or federal grants on their own—especially after a disaster, when demands are so high. That’s where regional intergovernmental organizations come in. Every region has its own name for these entities. They’re often called councils of government, regional planning commissions or area development districts. My colleagues and I call them RIGOs, for their initials. What is a RIGO? No matter the name, RIGOs are collaborative bodies that allow local governments to cooperate for services and programs they might not otherwise be able to afford. Bringing together local elected officials from usually about three to five counties, RIGOs help local officials cooperate to address the shared needs of everyone in their area. They do this in normal times; they also do this when disasters strike. RIGOs operate throughout most of the U.S., in big cities and rural areas, in turbulent times and in calm. They serve different needs in different regions, but in all cases, RIGOs bring together local elected officials to solve common problems. One example of this in western North Carolina is the Digital Seniors project, launched during COVID-19. Here, the local RIGO is called the Southwestern Commission. In 2021, the RIGO area agency on aging coordinated with the Fontana Regional Library to help dozens of elders who had never been connected to the internet get online during the pandemic. The Southwestern Commission used its relationships with the local senior centers to identify people who needed the service, and the library had access to hot spots and laptops through a grant from the state of North Carolina. In rural areas, RIGOs work alongside regional business and nonprofits to allow local governments to offer regular services and programs they might not otherwise be able to afford, such as public transportation, senior citizen services or economic development. Part of that work is helping member governments navigate the maze of federal and state funding opportunities for the projects they hope to get done, often by employing a specialized grant administrator. Each small local government may not have enough work or revenue to justify such a staff member, but many together have the workload and funding to hire someone specially trained to abide by the rules of funding from states and the federal government. This system helps small local governments receive their fair share in federal grant money and report back on how the money was spent. Transparency, technical compliance and action Disasters rarely respect borders. That’s why governments generally work together to distribute grant money for rebuilding communities. In the summer of 2022, eastern Kentucky faced deadly flooding after receiving about 15 inches of rain over four days—600% above normal. The North Fork of the Kentucky River crested at approximately 21 feet, killing over two dozen people and damaging 9,000 homes and more than 100 businesses. The Kentucky River Area Development District, a RIGO representing eight counties, played a key role in the area’s recovery. It secured millions in FEMA aid and maintained critical services, including expanded food delivery and transportation for elderly residents. Similarly, after disastrous flooding hit Vermont in 2023 and 2024, another RIGO, the Central Vermont Regional Planning Commission, jumped into action. It quickly provided emergency communication to the 23 small villages and towns in its region and has since supported local governments applying for grants and reimbursements. Today, it continues to assist in Vermont’s disaster planning and flood mitigation. This is also part of the recovery process. Local control Rebuilding after a disaster is a long, arduous process. It begins after national journalists and politicians have left the area and continues for years. That would be true no matter how The President restructures emergency aid: The damage is massive, and so is the repair. For example, here’s how western North Carolina looks six months after Helene: Most businesses have reopened, most folks have running water again, and people can drive in and out of the area. But many roads are still full of broken pavement. Mud from landslides presses up against the sides of the highway, and condemned housing teeters on the edge of ravaged creek beds. It is, in other words, too soon to see the full impact of local government efforts to rebuild my region. But RIGOs across the region are hiring additional temporary staff to help local governments get federal money and comply with complex guidelines. Their support ensures that decisions affecting North Carolinians are voted on by the city and county leaders they elected—not decreed by governors or handed down from Washington, D.C. Locally led rebuilding is slow and difficult work, yes. But it is, in my opinion, the most community-responsive way to deal with disaster. Jaylen Peacox, a graduate student in public administration at North Carolina State University, contributed to this story. Jay Rickabaugh is an assistant professor of public administration at North Carolina State University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

Sandy Cay is just kilometres from the Philippines’ military outpost at Thitu IslandView the full article

Late pontiff, who will be laid to rest later on Saturday, requested simplified rites for the ceremonyView the full article

Key Takeaways Cost Savings and Incentives: Energy efficiency programs provide significant financial benefits, including rebates and tax credits that can lead to savings of up to $3,200 annually for implementing energy-efficient upgrades. Environmental Impact: Participating in these programs helps reduce your carbon footprint and supports sustainable practices, aligning your business with broader environmental goals. Enhanced Brand Image: Engaging in energy efficiency can qualify your business for green certifications, which enhance your reputation and attract eco-conscious consumers. Community Engagement: Local participation in energy efficiency initiatives fosters connections with businesses while promoting a culture of sustainability within the community. Technological Integration: The use of AI and machine learning is transforming energy management, allowing businesses to optimize performance and reduce energy consumption effectively. Future Demand for Efficiency: As electricity demand continues to rise, the adoption of energy efficiency practices becomes crucial for sustainable growth and financial health in an eco-conscious marketplace. In today’s world, energy efficiency programs are more important than ever. With rising energy costs and growing environmental concerns, these initiatives offer a practical way for you to save money while reducing your carbon footprint. Whether you’re a homeowner, business owner, or part of a community organization, understanding these programs can empower you to make smarter energy choices. From rebates on energy-efficient appliances to incentives for home upgrades, energy efficiency programs can significantly lower your utility bills. They not only enhance your comfort but also contribute to a sustainable future. By tapping into these resources, you can play a crucial role in promoting energy conservation and making a positive impact on the planet. Overview of Energy Efficiency Programs Energy efficiency programs create opportunities for small businesses to reduce costs and enhance sustainability. These initiatives focus on promoting energy-saving practices, which can significantly cut utility expenses while minimizing your carbon footprint. By participating in these programs, you adopt eco-friendly practices that resonate with increasingly eco-conscious consumers. Several types of incentives exist within energy efficiency programs. Rebates for energy-efficient appliances and equipment upgrades are common. These financial benefits encourage you to invest in sustainable products that ultimately lead to recurring savings. Many programs also offer technical assistance and resources to implement strategies like energy audits, which identify potential areas for efficiency improvements. Additionally, energy efficiency programs often align with broader sustainability goals, such as waste reduction and water conservation. Implementing these initiatives can also showcase your commitment to corporate social responsibility, appealing to customers who prioritize ethical business practices. By integrating renewable resources and employing green technology, you support a healthier environment while enhancing your brand’s reputation. As you explore energy efficiency options, consider participating in local initiatives. Community engagement not only fosters connections with fellow businesses but also strengthens your brand’s image as a leader in sustainable business practices. Committing to energy efficiency can lead your small business toward sustainable growth, setting a strong foundation for a successful future in an eco-conscious marketplace. Types of Energy Efficiency Programs Energy efficiency programs significantly benefit small businesses by reducing costs and enhancing sustainability. These programs focus on various sectors, providing unique opportunities for you to manage energy consumption effectively. Residential Programs Energy efficiency initiatives for residential properties include numerous incentives. The Inflation Reduction Act of 2022 offers federal income tax credits, allowing homeowners to save up to $3,200 annually. This benefit covers 30% of costs for energy-efficient upgrades, such as heat pumps, insulation, and energy-efficient windows and doors. Small business owners benefiting from residential energy efficiency can inspire eco-conscious practices in their communities, promoting sustainability goals and reducing overall carbon footprints. Additionally, the Home Efficiency Rebates (HOMES) Program supports whole-house energy retrofits. This program provides rebates between $2,000 and $4,000, based on the energy savings achieved through upgrades addressing heating, cooling, and water heating. You can leverage these rebates to encourage installations of ENERGY STAR certified products, fostering a culture of environmental responsibility and efficient energy use. Commercial Programs Commercial energy efficiency programs are designed specifically for businesses, focusing on sustainable practices that reduce operational costs. These programs may include energy audits, technical assistance, and financial incentives. Engaging in these initiatives allows you to cut utility expenses while enhancing your green business model. Participation in commercial programs often leads to green certifications, which can improve your brand’s image. Certifications demonstrate your commitment to environmental protection and attract eco-conscious consumers. Implementing strategies like sustainable sourcing or using eco-friendly materials not only improves your environmental impact but also aligns with corporate social responsibility principles. Overall, energy efficiency programs deliver practical solutions for small businesses to enhance sustainability and reduce carbon emissions, proving that eco-friendly practices can drive profitability alongside positive environmental outcomes. Benefits of Energy Efficiency Programs Energy efficiency programs provide multiple advantages that directly benefit small businesses. These initiatives not only reduce operational costs but also contribute to broader sustainability goals. Cost Savings Reduced Utility Bills: Energy efficiency measures can lead to significant savings on your utility bills. Energy-efficient appliances and system upgrades can save you between 5% to 30% on monthly costs, allowing you to reinvest the savings into your business operations. Job Creation and Economic Stability: Engaging in energy efficiency programs can create jobs in your community. These initiatives stabilize electricity prices by minimizing demand volatility, fostering a more predictable economic environment for your business. Tax Incentives: Federal programs, like the Inflation Reduction Act of 2022, provide tax credits that can save you up to $3,200 annually for energy-efficient upgrades. These financial incentives make it easier to transition to eco-friendly alternatives while improving your bottom line. Environmental Impact Reduced Carbon Footprint: Implementing energy efficiency measures minimizes your carbon emissions, contributing to environmental protection. By adopting renewable energy sources and eco-friendly practices, your business plays a pivotal role in combating climate change. Sustainable Practices: Energy-efficient technologies often align with broader sustainability strategies, including resource conservation and waste reduction. By promoting sustainability within your business model, you appeal to eco-conscious consumers who support ethical and responsible companies. Green Certifications: Participating in energy efficiency programs can qualify your business for green certifications, enhancing your brand’s image. These certifications signal your commitment to sustainable development and environmental responsibility, setting you apart in a competitive marketplace. Engaging in energy efficiency programs not only maximizes cost savings but also positions your business as a leader in sustainability. Implementing these practices helps foster a cycle of positive environmental impact and sustainable growth. Challenges in Implementing Energy Efficiency Programs Energy efficiency programs present several challenges that can impact their successful implementation. Addressing these hurdles is essential for fostering small business sustainability and maximizing green initiatives. Funding and Financial Barriers Funding and financial barriers often impede the effectiveness of energy efficiency programs. The cost of implementation can deter small businesses from committing to eco-friendly practices. For instance, upgrades to energy-efficient lighting or HVAC systems may involve significant upfront costs. Programs frequently need to alleviate these financial burdens, particularly in lower-income scenarios where energy-efficient measures can be costlier due to additional issues, such as outdated wiring or health concerns. Return on investment (ROI) plays a critical role in decision-making. Although energy efficiency technologies lead to long-term savings, businesses often hesitate due to the initial investment required. Without adequate financial incentives, small businesses may struggle to embrace sustainable practices fully, impacting their overall environmental footprint. Public Awareness and Engagement Public awareness and engagement represent another challenge in implementing energy efficiency programs. Many small businesses lack information about available incentives, such as tax credits or rebates, for adopting eco-friendly practices. Increasing community engagement through informational campaigns can change this. Educational efforts that emphasize energy-saving benefits and highlight success stories can draw attention to how energy efficiency supports sustainable growth. Moreover, the perception of energy efficiency as a viable solution can improve with targeted marketing strategies. By showcasing the environmental impact of sustainable practices and demonstrating the financial benefits of energy-efficient technologies, you can foster a more eco-conscious mindset within your audience. Enhanced awareness often leads to greater participation in energy-saving initiatives, ultimately driving successful outcomes for both businesses and the environment. Future Trends in Energy Efficiency Programs Rising electricity demand underscores the urgency of enhancing energy efficiency programs. By 2028, electricity demand is expected to double, intensifying the call for these initiatives. You can benefit from integrating energy-saving practices into your operations to improve sustainability and reduce costs. Artificial intelligence (AI) and machine learning (ML) redefine energy management. You can leverage these technologies to automate processes, analyze usage patterns, and optimize performance. For instance, AI can help your business pinpoint energy consumption trends, leading to tailored improvements. Industries like manufacturing and commercial real estate are successfully using AI to cut energy use, boost equipment efficiency, and enhance management systems. Economic pressures highlight the importance of federal and state incentives for energy efficiency. Programs can offer rebates for energy-efficient upgrades, directly impacting your bottom line. The Inflation Reduction Act provides tax credits that may save you up to $3,200 annually, making upgrades more accessible. You might prefer utilizing comprehensive support through programs like the Home Efficiency Rebates (HOMES) Program, which encourages entire home retrofits based on energy savings. Green certifications emerge as essential for market differentiation. Engaging in energy-efficient initiatives positions your business as eco-friendly, appealing to consumers who prioritize sustainability. Certifications enhance your brand image while attracting eco-conscious clientele eager to support responsible businesses. Community engagement drives awareness of energy efficiency programs. You can spearhead educational campaigns to increase participation among local businesses. This outreach not only informs but also builds a supportive network around sustainable practices. The more businesses that join, the larger the collective impact on reducing carbon emissions and promoting environmental protection. Resource conservation through energy efficiency not only mitigates operating costs but also strengthens your corporate social responsibility efforts. The potential for savings ranges from 5% to 30% on monthly utility costs, enabling targeted reinvestment into sustainable growth. Aligning your practices with green initiatives ensures your operations contribute to larger environmental goals while enhancing your financial performance. Conclusion Energy efficiency programs are more than just cost-saving initiatives. They represent a vital step toward a sustainable future for both individuals and businesses. By engaging in these programs, you can significantly lower your utility bills while making a positive impact on the environment. The benefits extend beyond financial savings; they enhance your brand image and appeal to eco-conscious consumers. As you consider energy-efficient upgrades, remember that participating in these initiatives can position you as a leader in sustainability. Embracing energy efficiency isn’t just a smart choice; it’s a necessary one. Together, we can create a healthier planet while driving economic growth. Your commitment to energy conservation can inspire others and contribute to a more sustainable community. Frequently Asked Questions What are energy efficiency programs? Energy efficiency programs are initiatives designed to help homeowners and businesses reduce energy consumption and costs. They encourage the use of energy-efficient appliances and upgrades, ultimately aiming to lower utility bills and minimize environmental impact. How can homeowners benefit from energy efficiency programs? Homeowners can benefit through incentives such as rebates for energy-efficient appliances and tax credits. These financial incentives can lead to significant savings on annual energy costs and promote sustainable living. What are the benefits for small businesses participating in these programs? Small businesses can save between 5% to 30% on utility costs by adopting energy-efficient practices. They also benefit from potential tax incentives, job creation, and improved brand image through green certifications that attract eco-conscious consumers. What challenges do small businesses face in implementing energy efficiency practices? Small businesses often encounter funding barriers due to high upfront costs. Other challenges include a lack of information about available incentives and the need for clear communication on the return on investment for energy-efficient upgrades. How do energy efficiency programs impact the environment? These programs reduce carbon footprints by promoting energy-saving measures and sustainable practices. By decreasing energy consumption, they contribute to lower greenhouse gas emissions and help combat climate change. What trends are shaping the future of energy efficiency programs? The rise in electricity demand, expected to double by 2028, is prompting enhancements in energy efficiency programs. Technological advancements like AI and ML are expected to optimize energy management, and community engagement will play a vital role in raising awareness and participation. Image Via Envato This article, "Maximize Savings and Sustainability with Energy Efficiency Programs" was first published on Small Business Trends View the full article