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A reader writes: I left my last job after 3.5 months despite receiving consistently high praise privately from the director (my direct manager) of my department. At a year-end all-hands meeting where the entire company of at least 70+ people attended and each department gave a status update, I did not get any public recognition in my department of four. One person was called a Salesforce “wizard” and another was praised for doing the hard work of helping set up the infrastructure. The director had only been there two months longer than me, and no one in our team worked there for longer than one year. Needless to say, this was hurtful and humiliating. In just 3.5 months, I was an unofficial manager to an under-performer, someone who was objectively assigned the most challenging work, and also had notable Salesforce accomplishments. To add insult to injury, I contributed heavily to another department, by their request, and one of their middle managers completely excluded my contributions in a very elaborate Slack shoutout. No one in the entire organization sought to correct the record in this case or at the all-hands meeting. I brought up these and several other concerns with my department director (excluded from important meetings, getting onboarded late, constant reschedules or no-shows) and asked for tangible and meaningful concessions. I wanted them to put themselves in my shoes and then really make an effort to do just about anything. It would have cost 10 seconds to simply go into Slack and just say that I’ve been a great leader. Because for all of the private praise I received, when it came time for the rubber to meet the road, this person was completely missing. Isn’t that part of the job? The “contract” we have as manager and employee is that I give great work, and you don’t embarrass me in front of the entire company. There’s a phrase for that and it’s called being two-faced. After the holiday break, I decided to get HR involved because I had lost all faith in my department director and my emotional health was at a low point. We all met together and their verdict was simple: stay in your lane (which was not said literally, but about 85% close to being literal). They closed ranks to maintain the status quo, and I incurred a net penalty. Half of their “proposals” were “I’ll try to do a better job” without any tangible mechanisms, and the other half were just barely better than that. At that point, enough was enough and I decided to leave, because they had clearly shown a lack of humility and did not put thought into any structural changes. I truly invested in my teammates and the work itself, and thought I could overcome the obstacles plaguing my career. Unfortunately, after two weeks, the wound is still fresh and I still don’t even have written confirmation of a professional reference from my manager. I know writing a review on Indeed, Glassdoor, or LinkedIn would appear like I’m lashing out, but this has to be heard. I want the record to be set straight. And to be completely honest here I don’t want to be the only loser. I would love to hear your thoughts on this. Based just on what’s in your letter, this is a disproportionately strong reaction. Yes, managers should give public praise! And yes, when you told them you were feeling slighted at not receiving any, they had a very easy way to remedy that, and it’s not clear why it required meeting after meeting for them to half-heartedly vow to do better when, as you say, they could have put the whole thing to rest with a quick team message in Slack. But you are having a very strong reaction to something that, on its own, doesn’t warrant it. It’s not that odd not to get public recognition at an all-hands meeting. There were 70+ people at this meeting; presumably they weren’t all singled out for public praise. (In fact, it sounds like in a department of four, half of you were and half of you weren’t.) This is not an outrage, and it’s unusual to experience it as humiliating, especially when you’d only been there a few months. Should the other manager have included you in their Slack shout-out for the project you’d contributed heavily to? It sounds like it! But it’s also really, really common for those shout-outs not to be fully comprehensive. Maybe it was an oversight. Maybe it was because as much as you did, other people did more. Either way, it’s very unlikely that it was an intentional slight. None of this is “embarrassing you in front of the entire company.” It’s extremely unlikely that anyone else in the company was thinking about it, let alone drawing any conclusions about your work from it. I can’t tell if there was more going on that caused you to have bad feelings about this job, and the recognition issue just became the thing that all those bad feelings coalesced on. Sometimes that happens. But the recognition issue on its own just doesn’t sound that outrageous. It is weird that you apparently had repeated conversations about it and they didn’t just give you some public recognition. But the fact that they didn’t — combined with them telling you to stay in your lane — makes me think there was more going on. Regardless, it sounds clear that this wasn’t the right job for you; you weren’t happy, you left, and that sounds like clearly the right choice. But nothing here is at the level of needing to publicly set the record straight. (Also, don’t spend energy pursuing the reference you mentioned! It doesn’t sound like you could be confident it would be fully positive — the relationship sounds messy at best — and a reference from a job you were only at for 3.5 months isn’t likely to significantly strengthen your candidacy for future jobs anyway.) The post should I write a bad review for a job I quit after 3.5 months because they wouldn’t publicly praise me? appeared first on Ask a Manager. View the full article

Sometimes it’s a fall that brings a broken hip and a loss of mobility. Or memory problems that bubble into danger. Or the death of the partner who was relied upon for care. The need to move to a nursing home, assisted living facility or another type of care setting often comes suddenly, setting off an abrupt, daunting search. It’s likely something no one ever wanted, but knowing what to look for and what to ask can make a big difference. What to do when looking for a long-term care facility: Start with government ratings Regulation of assisted living facilities varies greatly from state to state, meaning there’s no centralized standards or source for information. If you’re looking for a nursing home, though, they are monitored by the federal government. The Centers for Medicare and Medicaid Services maintains records on nursing homes, including data on who owns the facility, how robust its staffing is and what types of violations it might have been fined for. It assigns homes a star rating, from one to five. Sam Brooks, director of public policy for the National Consumer Voice for Quality Long-Term Care, says while the star rating “can be notoriously unreliable,” due to its reliance on self-reported data, it can still provide some clues about a home. “One or two stars, expect it to be bad,” Brooks says. Ratings can be a resource to rule out the worst options, but not necessarily to find the best. Still, Brooks suggests taking a closer look at four- and five-star facilities and to consider a home’s ownership, too. Nonprofit homes are often better staffed. You could scour inspection reports and online reviews for clues, too, but eventually you’ll need to make a list of potential candidates and start making visits. “The data,” Brooks says, “only goes so far.” Look past the lobby When visiting a home on your list, be careful not to be too swayed by decorative touches that might be designed to lure you in, like a lobby’s furniture, dangling chandeliers or vases of flowers. “When I tour a building, I listen first. Is it loud? Are call bells ringing nonstop?” says Mark Sanchez, CEO of United Hebrew, a nursing home in New Rochelle, New York. After that, Sanchez says, switch your senses. Do you detect an odor? Do you see residents clustered around the nurses’ station, perhaps clamoring for help? Are staffers speaking respectfully to residents? Are they making eye contact? Are they rushed? “Culture shows up in small moments,” Sanchez says, “and it matters.” Seeking input from families of current residents can be insightful. Another resource may be your local long-term care ombudsman. Ombudsmen, funded by the federal Older Americans Act and present in every state, investigate long-term care residents’ complaints. With all the available information on each home, it can be easy to feel like you’re drowning in data. So pay attention to how a place feels, too, and pair that with concrete facts. When Jennifer Fink was making the “stressful, grief-inducing, hard and scary” decision on what memory care community was right for her mother, she didn’t consult state databases or Google ratings. She went with her gut reaction and luckily, it was right. “Trust your gut. Keep top of mind that the salesperson wants your loved one’s money,” says Fink, of Auburn, California. “If it’s giving you the ‘ick,’ then move on.” Staffing matters most More than any other single thing, experts on long-term care stress that a facility’s staffing is most important. That means both the quality of the care you witness workers giving residents during your visit and the average staffing levels shown in the reported data. A home providing an average of three hours of nursing care to each resident each day may not look all that different on paper from one providing three-and-a-half hours. But those minutes matter dearly, meaning the difference between a person getting a shower, having help at mealtime, or being discovered if they’ve fallen. During a visit, pay attention to how quickly call bells are answered and whether it seems like residents are engaged in activities. Ask staff how long they’ve worked there. A home that holds on to its workers for years may offer your loved one more continuity. Evan Farr, an elder law attorney in Lorton, Virginia, who wrote “The Nursing Home Survival Guide,” says visiting a facility at night or on the weekend can be particularly revealing. “These are the times when staffing is reduced and the true operation of the facility becomes apparent,” Farr says. “It is entirely possible to have a five-star rated facility that is woefully under-staffed from 5 p.m. Friday until 8 a.m. Monday morning.” Keep a long-range view When faced with an urgent decision, it can be difficult to focus on anything beyond the factors in front of you. But it’s important to choose a home with a long-range view. At the start, many long-term care residents are able to pay for the cost of their bill. But what happens if their money runs out? If it’s a nursing home that accepts Medicaid, how many beds are allocated to such residents? Would your loved one get that slot? If it’s an assisted living facility, do they even accept people on Medicaid? Assisted living facilities often have complicated billing structures that require a bevy of questions to understand. Ask how costs may change as a person’s needs increase. Some places tack on separate charges for tasks like helping a person to the bathroom. “Four-thousand dollars a month can become $8,000 overnight,” says Geoff Hoatson, founder of the elder law practice Family First Firm in Winter Park, Florida. Another fact of long-term care that few understand is how often facilities seek to remove residents seen as undesirable, often due to a change in their financial circumstances or in their health. Dementia patients in particular – with challenging care needs and symptoms that can sometimes bring aggression – are targeted with orders to leave. “Ask specifically what conditions would require transfer,” Hoatson says. Matt Sedensky can be reached at msedensky@ap.org and https://x.com/sedensky —Matt Sedensky, AP National Writer View the full article

Labour must stop believing things because they are politically helpful and engage with the world as it really isView the full article

When considering franchise opportunities in the United States, you’ll find a variety of sectors, from fast food giants like McDonald’s to home service leaders such as Mr. Rooter. Each franchise offers unique benefits, including solid sales performance and franchisee support systems. Comprehending these factors can help you make informed decisions. As you explore these options, you’ll want to examine key elements like profitability and market demand, which can greatly impact your success. Key Takeaways Franchise opportunities are growing in sectors like home services, food, and fitness, with strong brands leading the market. Top franchises like Mr. Rooter demonstrate consistent sales growth, indicating market stability and profitability potential. Researching Franchise Disclosure Documents (FDD) and connecting with current franchisees is essential for informed decisions. Investment costs and ongoing fees vary widely; understanding total costs is crucial when evaluating franchises. Strategic location analysis is vital, focusing on urban and suburban markets with high demand for franchise services. Overview of Franchise Opportunities Franchise opportunities in the United States are on the rise, with strong growth expected to continue into 2025, particularly in sectors like home services, food, and fitness. As you explore American franchise opportunities, you’ll find that various industries are thriving, with franchises like Mr. Rooter leading the home services market. These magazine franchises often appear in the Top 100 franchise rankings, which assess franchises based on sales performance, location growth, and franchisee support. This extensive evaluation helps you identify the best options available. Conducting thorough research, including reviewing the Franchise Disclosure Document (FDD) and talking to existing franchisees, is vital. This diligence guarantees you make informed decisions about the franchise opportunities in the United States that align with your goals. Key Factors for Evaluation When evaluating franchise opportunities, you’ll want to focus on sales performance metrics, as they provide essential insights into a franchise’s viability and profitability. Furthermore, consider the franchisee support systems in place, since effective training and ongoing assistance can greatly influence your success. Sales Performance Metrics Comprehending sales performance metrics is crucial for evaluating franchise opportunities, as these figures often reveal the underlying health and potential profitability of a business. When considering a franchise, focus on these key metrics: Historical sales trends indicate market stability and growth potential. Consistent sales growth shows the franchise’s ability to adapt to market demands. Higher sales figures often correlate with better franchisee support, like training and marketing. Top 100 franchise rankings are heavily influenced by sales performance, making them more attractive to prospective franchisees. Franchisee Support Systems During the exploration of franchise opportunities, understanding the support systems in place can greatly influence your success as a franchisee. Effective franchisee support includes thorough training programs, ongoing assistance, and operational guidance, which are essential for maneuvering challenges. Strong support systems often provide marketing assistance, enhancing visibility and drawing in customers, ultimately boosting profitability. Moreover, a community of fellow franchisees can be priceless; sharing experiences and networking helps you learn from established peers. The level of support from the franchisor greatly impacts franchise rankings, with higher support correlating to better sales performance and franchisee satisfaction. Overall, robust support systems help mitigate common obstacles, such as competition and economic fluctuations, leading to increased satisfaction and lower failure rates. Mr. Rooter: A Strong Contender As you explore franchise opportunities, Mr. Rooter stands out as a strong contender in the home services sector. Listed among the Top 100 franchises, it showcases impressive sales performance and growth potential. Here are some key features that make Mr. Rooter attractive to franchisees: Established brand recognition within the plumbing industry Extensive training programs for new franchise owners Strong sales metrics and location growth opportunities Continuous demand in the home services market With its focus on plumbing and related services, Mr. Rooter benefits from a robust support system and an ever-growing customer base. This franchise offers a promising investment opportunity, especially for those looking to tap into a thriving industry with consistent residential needs. The Importance of Franchisee Support Franchisee support plays an essential role in your success as a business owner, providing thorough training programs and ongoing operational assistance. With solid support from your franchisor, you’ll navigate challenges more effectively as you adapt to market trends. This backing not merely improves your skills but likewise boosts your business performance and satisfaction, making it a key element in franchise success. Comprehensive Training Programs Thorough training programs play an essential role in the success of franchise operations, equipping new owners with fundamental skills and knowledge to run their businesses effectively. These programs are critical as they contribute to lower failure rates and improve overall franchisee satisfaction. Here’s what you can expect from extensive training: In-depth operational training, covering day-to-day management tasks Marketing strategies to boost visibility and attract customers Access to peer networks for sharing experiences and best practices Continuous assessment of performance to guarantee franchisee growth Investing in robust training from the outset prepares you for challenges while cultivating a supportive community, making your experience as a franchisee much smoother and more successful. Ongoing Operational Assistance Supporting franchisees with ongoing operational assistance is crucial for their long-term success in a competitive market. Training programs and resources are key components that help you navigate challenges effectively, ensuring you’re well-prepared for daily operations. Strong support systems often correlate with higher sales performance and profitability, as franchises providing robust training and marketing assistance typically see better outcomes. Moreover, ongoing guidance for operational challenges can greatly reduce the risk of failure and improve your overall business performance. Being part of a community of franchisees allows for shared experiences, encouraging collaboration that can lead to enhanced operational strategies and customer service. In the end, the level of support you receive is a critical factor in franchise rankings and owner satisfaction. Sales Performance and Profitability When evaluating franchise opportunities, comprehension of sales performance and profitability is essential, as these factors greatly influence the overall success of a franchise. Higher sales typically indicate better franchisee support and financial viability. Historical sales trends can shed light on future growth, helping you assess long-term profitability. The Top 100 franchise rankings prioritize sales performance, showcasing franchises with strong revenue growth. Consider these key indicators: Low failure rates signal stability. High profit margins reflect financial health. Ongoing sales metrics attract new franchisees. Consistent revenue growth guarantees sustainability. Location Growth Potential When considering franchise opportunities, comprehension of location growth potential is vital for your success. Urban expansion opportunities and suburban market accessibility can greatly impact your profitability, as they determine how easily customers can reach your services. Urban Expansion Opportunities Urban areas offer significant growth potential for franchises, as their higher population density and increased consumer spending capacity create a thriving environment for essential services. This urban expansion is particularly promising in sectors like home services, where demand remains consistent. By establishing locations in vibrant neighborhoods, you can benefit from: Increased foot traffic that drives sales. Greater visibility owing to crowded streets and public spaces. Access to a diverse customer base with varied needs. Opportunities to adapt services to urban lifestyles and preferences. As urbanization continues, franchises that strategically position themselves in emerging metropolitan areas are likely to see improved revenue and long-term success. Embracing this trend could lead to a fruitful venture in the franchise arena. Suburban Market Accessibility As urban areas experience rapid growth, suburban markets are likewise emerging as prime locations for franchise opportunities. These regions show significant expansion potential owing to increasing population density and demand for crucial services. Many franchises, especially in home services like plumbing and cleaning, are capitalizing on this trend. Factors Benefits Considerations Growing Population Increased Customer Base Competition from local businesses Higher Spending Ability Improved Sales Potential Market saturation risks Established Brand Trust Amplified Customer Loyalty Brand reputation management Demand for Crucial Services Consistent Revenue Streams Service quality maintenance Strategic Location Research Strategic location research is essential for evaluating the growth potential of franchise opportunities, particularly in the home services sector. Comprehending where to establish your franchise can greatly impact your success. Consider these factors when researching locations: High demand areas: Identify urban and suburban regions needing home services like plumbing and cleaning. Economic growth: Look for places with increasing homeownership that drives service requests. Market saturation: Analyze existing competitors to find underserved markets. Demographic trends: Pay attention to population growth patterns that signal potential customer bases. The Role of Company Age in Rankings Though company age may not be the sole determinant of franchise success, it undeniably plays a crucial role in franchise rankings. Older franchises often enjoy established brand recognition and a loyal customer base, which can greatly influence their market perception. With greater stability and operational experience, these companies typically provide better franchisee support and training programs. Furthermore, their refined operational practices contribute to higher sales performance and location growth. Franchise Age Brand Trust Support Quality 0-5 years Moderate Basic 6-10 years Good Improved 11-20 years Strong Thorough 20+ years Excellent Exceptional In the Top 100 franchise rankings, company age is a key consideration, reflecting its impact on overall performance. Market Demand in Home Services The home services market stands out as an essential sector, driven by consistent demand for fundamental services like plumbing, cleaning, and maintenance. You’ll find that this sector thrives because of ongoing residential needs and the growth in homeownership. Seasonal trends as well play a notable role, influencing when service requests peak. Consider these aspects of the home services market: An increasing number of homeowners needing reliable service providers Urban and suburban markets showing a steady demand for services Economic fluctuations that don’t greatly deter demand A resilient franchise model that offers support systems for success These factors contribute to a robust environment, making franchise opportunities in home services both plentiful and appealing for potential entrepreneurs. Investment Considerations for Franchisees With the home services market flourishing, many entrepreneurs are considering franchise opportunities in this sector. When evaluating investments, you’ll find significant variations. For instance, McDonald’s can cost between $1,263,000 to $2,235,000, whereas Pillar to Post Home Inspectors starts as low as $37,100. Ongoing fees, including royalty fees ranging from 2.45% for Sonic to 8% for Orangetheory Fitness, are important for evaluating profitability. Furthermore, liquid cash requirements can vary widely, from $10,000 for Pillar to Post to $1.5 million for Planet Fitness. Comprehending the total investment is fundamental; Dunkin’ demands between $395,500 and $1,597,200. Evaluating potential return on investment (ROI) is critical, especially with franchises like Anytime Fitness, which start at $107,500. Future Trends in Franchising As you look toward the future of franchising, it’s clear that several key trends are shaping the industry environment. Franchises are poised for strong growth by 2025, driven by rising consumer demand for crucial services. Here are some trends to watch: Technology integration: Franchises are adopting advanced tech to improve service delivery and efficiency. Eco-friendly models: Sustainability is becoming a priority, influencing new franchise offerings. Remote business expansion: Franchises are increasingly exploring virtual models to cater to online consumer behavior. Continuous innovation: Successful franchises prioritize feedback from franchisees to innovate products and services. These trends highlight the evolving terrain of franchising, offering opportunities for those ready to adapt to changing consumer preferences. Frequently Asked Questions Which Is the Most Profitable Franchise in the USA? The most profitable franchise in the USA often depends on various factors, but McDonald’s frequently tops the list owing to its massive global sales, exceeding $46 billion in 2022. Dunkin’ likewise ranks high, offering franchisees significant returns with low initial investments. Furthermore, franchises in the home services sector, like Mr. Rooter, show strong profitability as a result of consistent demand for vital services. Evaluating these factors can help you identify lucrative franchise opportunities. What Is the Number One Franchise in the US? The number one franchise in the U.S. is McDonald’s, renowned for its global brand and diverse menu. To invest, you’ll need an initial capital of $1,263,000 to $2,235,000, plus $500,000 in liquid assets. Franchisees pay a 4% royalty on sales and additional advertising fees. McDonald’s boasts steady sales and growth, supported by extensive training and operational guidance, making it a leading choice for potential franchise owners looking for stability and profitability. What Are the Most Profitable Franchises in 2025? In 2025, you’ll find several profitable franchise options. The home services sector, including plumbing and maintenance franchises, will thrive because of ongoing demand. Food and beverage franchises, like McDonald’s and Dunkin’, will continue to perform strongly. Fitness franchises, such as Anytime Fitness, will attract consumers focused on health. Moreover, educational franchises, like Kumon, are expected to grow as demand for tutoring increases. Brands offering solid franchisee support will improve profitability for new owners. What Is the Cheapest Most Profitable Franchise to Own? The cheapest, most profitable franchise often falls within the home services or education sectors. For instance, Pillar to Post Home Inspectors requires an initial investment of $37,100 to $45,900, whereas Merry Maids ranges from $89,619 to $125,023. These franchises benefit from strong market demand. Similarly, education franchises like Kumon can start at $73,373. In the end, consider ongoing support and brand recognition, as they greatly impact profitability over time. Conclusion In summary, the top franchise opportunities in the United States reflect a dynamic mix of industries, from food to home services and fitness. Evaluating these options requires considering factors like sales performance, franchisee support, and market demand. Brands such as McDonald’s and Mr. Rooter demonstrate strong potential for profitability and growth. As the franchising environment evolves, staying informed about trends and investment considerations will help aspiring entrepreneurs make educated decisions for their future. Image via Google Gemini Image via Google Gemini This article, "Top 10 Franchise Opportunities in the United States" was first published on Small Business Trends View the full article

In today’s competitive work environment, effective employee training is vital for success. You’ll find that implementing fundamental training programs can greatly improve workforce skills and overall productivity. Key areas include orientation and onboarding, compliance, and leadership development. Each program serves a specific purpose, ensuring employees grasp company culture, legal standards, and product knowledge. Comprehending these training methods can lead to a more engaged workforce, but how do you determine which programs are most advantageous for your organization? Key Takeaways Orientation and onboarding training fosters employee integration, clarifies roles, and enhances retention through structured programs and support systems. Compliance and quality assurance training ensures adherence to regulations and quality standards, reducing errors and improving organizational performance. Product and technical training equips employees with essential knowledge and skills, enhancing customer interactions and boosting overall productivity. Leadership and team training develops critical management skills and promotes collaboration, fostering a supportive workplace culture and higher employee engagement. Sales and soft-skills training focuses on interpersonal abilities and effective selling techniques, improving client relationships and overall sales performance. Orientation Training Orientation training is a significant first step for new employees, providing them with important information about the organization they’ve just joined. This program typically includes a standard new hire orientation session that addresses common questions and concerns, helping you feel more secure in your new role. Many companies improve their employee retention training by incorporating self-paced online learning modules, allowing you to acquire job-specific technical skills at your own pace. For field and factory workers, orientation often includes hands-on training experiences, enabling you to practice fundamental skills in a real-world environment. This approach not only equips you with necessary knowledge but also nurtures a sense of belonging, which is crucial for long-term success. By participating in effective employment training programs, you’re laying the groundwork for your career while contributing to the organization’s overall employee retention goals. Onboarding Training Once you’ve joined a new organization, onboarding training becomes crucial in helping you navigate your initial days and weeks. This structured program provides you with the resources and knowledge you need to comprehend your responsibilities and goals within the company. Typically spanning several weeks to months, effective onboarding greatly improves employee retention rates by making you feel valued and acclimated to the workplace. A key element of onboarding is the assignment of an onboarding buddy, which facilitates social integration and helps you build relationships with colleagues and teams. Furthermore, the onboarding process introduces you to the company culture and policies, ensuring you grasp job roles and expectations from the start. Benefits of Onboarding Training Description Improved Retention Increases new hire retention rates Faster Productivity Reduces time to become productive Cultural Integration Aids in grasping company culture Compliance Training As you settle into your new role, grasping compliance training becomes important for ensuring a safe and legally sound workplace. This training educates you about applicable laws, regulations, and company policies, considerably reducing the risk of misconduct and legal repercussions. You’ll cover vital topics such as workplace health and safety, anti-harassment, and data protection, which protect both you and the business. In high-stakes industries like healthcare, finance, and data privacy, compliance training is mandatory. It’s critical for maintaining organizational integrity and avoiding penalties. Regular updates to compliance training materials are necessary to reflect changing regulations, ensuring ongoing relevance and effectiveness. Utilizing microlearning modules can improve your knowledge retention and make updates easier, making the training more accessible. Product Training Product training is crucial for enhancing your comprehension of the company’s offerings, allowing you to communicate product benefits effectively. Through hands-on experience and specific training strategies, you’ll gain practical insights that can improve customer interactions and boost your sales performance. This training not merely equips you with knowledge customized to your role but additionally cultivates the confidence needed to drive customer satisfaction and loyalty. Product Knowledge Enhancement Improving product knowledge through training is vital for employees, as it directly impacts their ability to communicate effectively with customers and drive sales. By deepening your comprehension of company products and services, you’ll be able to articulate their benefits clearly, which boosts your sales performance. Hands-on experience during training allows you to develop practical knowledge, increasing your confidence in customer interactions and troubleshooting. Customized training objectives based on your role guarantee the learning is relevant and effective. Utilizing training modules and sales exercises can further amplify your product insight, helping you identify customer needs and close deals more efficiently. Continuous product knowledge improvement through ongoing training is key for maintaining competitive advantages and adapting to market changes. Practical Application Strategies Effective product training involves practical application strategies that empower employees to utilize their knowledge in real-world situations. By engaging in hands-on experiences, employees can troubleshoot issues and confidently address customer inquiries. Customizing training objectives to specific roles improves relevance, ensuring every team member gains valuable insights. Here are three key strategies to implement: Role-Specific Modules: Develop training customized to sales representatives and customer service agents, focusing on their unique needs. Interactive Sales Exercises: Use simulations and role-playing activities to deepen comprehension of product features and competitive advantages. Ongoing Assessment: Regularly evaluate knowledge retention and application to reinforce learning and adapt training as needed. These strategies greatly improve employee competence, leading to enhanced customer satisfaction and loyalty. Leadership Training Leadership training is essential for developing key skills like decision-making and team management, which directly impact workplace culture. By incorporating mentorship and coaching, these programs not solely prepare you for future leadership roles but additionally improve overall organizational effectiveness. As you engage in this training, you align your skills with the company’s vision, paving the way for greater employee engagement and retention. Key Leadership Skills As organizations work to cultivate a robust leadership pipeline, focusing on key skills becomes important for preparing employees for future roles. Leadership training emphasizes critical competencies that help you excel in your career. Here are three fundamental skills to develop: Decision-Making: Strong leaders analyze situations and make informed choices that benefit the team and organization. Team Management: Effective leaders inspire and guide their teams, ensuring everyone works toward common goals and maintains morale. Effective Communication: Clear communication encourages comprehension and collaboration, important for addressing workplace challenges. Mentorship and Coaching When you invest in mentorship and coaching programs within your organization, you create a pathway for knowledge transfer from seasoned leaders to emerging talent. These programs boost employee retention, with 70% of mentees feeling more engaged. Coaching helps develop critical skills like decision-making and emotional intelligence, crucial for effective leadership. Significantly, 87% of companies report improved performance when they implement mentorship initiatives. Furthermore, a structured approach encourages a culture of continuous learning, addressing the 54% of employees seeking leadership training. Benefits Statistics Impact Improved Engagement 70% of mentees Higher job satisfaction Enhanced Performance 87% of companies Increased productivity Skills Development Emotional intelligence Better team management Continuous Learning 54% desire training Long-term growth Technical Training Technical training is essential for equipping employees with the specific skills they need to excel in their roles, particularly in maneuvering software applications, tools, and technologies that are fundamental for job performance. This training improves your problem-solving capabilities through hands-on experience, allowing you to tackle technical challenges effectively. Staying updated with technological advancements is a key focus, ensuring you’re proficient in the latest tools relevant to your sector. Here are three benefits of technical training: Increased Efficiency: You’ll learn to effectively use enterprise applications, which can streamline your daily tasks. Expert Insights: Dedicated sessions led by subject matter experts provide in-depth knowledge and practical tips that can deepen your comprehension. Improved Productivity: By achieving proficiency in standard operating procedures (SOPs), you contribute to a more productive workplace environment. Investing in technical training not only benefits you but likewise improves your organization’s performance. Quality Assurance Training Quality Assurance (Q/A) Training plays a pivotal role in guaranteeing that products and services meet established quality standards during adherence to industry regulations. This training educates you on maintaining these quality standards, helping to reduce errors and improve overall performance. You’ll learn various methodologies for quality control, including practical tools and techniques that minimize waste. As part of the training, you’ll conduct quality assessments, which are vital for verifying that final products align with quality expectations and customer demands. By cultivating a culture of trust and integrity, Q/A Training guarantees your organization consistently delivers high-quality offerings. Additionally, effective quality assurance practices can lead to improved profit margins, as they reduce costs associated with defects and rework. In turn, this benefits your organization’s bottom line, making Q/A Training a significant component of professional development in any industry. Sales Training Sales training is crucial for equipping you with effective selling techniques, which include comprehending customer needs and mastering the sales pipeline management process. By focusing on building rapport skills, you can improve your ability to connect with clients and boost conversion rates. This training not only prepares you for real-world scenarios but also guarantees you stay updated on industry trends and best practices. Effective Selling Techniques Grasping effective selling techniques is crucial for any employee involved in sales. Perfecting these skills can greatly improve your ability to connect with customers and close deals. Here are three key components to focus on: Active Listening: Truly comprehending customer needs through attentive listening helps build trust and rapport. Role-Playing: Engaging in practice scenarios allows you to refine your techniques in a safe environment, boosting your confidence. CRM Strategies: Utilizing customer relationship management tools helps you track interactions and analyze data, leading to enhanced performance. Building Rapport Skills Building rapport skills is essential for anyone looking to improve their effectiveness in client interactions. Establishing trust and connection with clients improves customer loyalty and retention rates considerably. Effective techniques include active listening, mirroring body language, and identifying common ground, all of which contribute to a positive customer experience. Research indicates that sales professionals who excel in rapport-building are 50% more likely to meet their sales targets compared to those who overlook these skills. Many training programs utilize role-playing scenarios, allowing you to practice these techniques in real-life situations and reinforce your learning. Becoming proficient in rapport skills not only strengthens client relationships but also increases referrals and repeat business, ultimately boosting overall sales performance. Sales Pipeline Management Effective management of the sales pipeline is crucial for maximizing conversion rates and ensuring a steady flow of revenue. By comprehending the stages—lead generation, qualification, proposal, negotiation, and closing—you can strategize effectively. Utilizing CRM systems can greatly improve your efficiency, as they automate tasks, leading to a 29% increase in sales productivity. Regularly analyzing pipeline metrics, like conversion rates and deal sizes, allows you to identify improvements. Here are three key benefits of effective sales pipeline management: Higher win rates—training can boost win rates by 15%. Improved engagement—consistent follow-up keeps potential customers interested. Resource optimization—better allocation of time and effort boosts sales activities. Investing in sales training pays off in the long run. Soft-Skills Training While many organizations focus on technical skills, soft-skills training has become increasingly important for promoting a cohesive work environment. This type of training emphasizes interpersonal abilities that are significant for success in the workplace, such as communication, teamwork, and emotional intelligence. Research shows that 93% of employers view soft skills as just as important as technical skills, making them crucial for hiring and career growth. Investing in effective soft-skills training can lead to a 12% boost in productivity and improve employee collaboration, benefiting overall organizational performance. Programs typically feature workshops, interactive exercises, and scenario-based learning to develop skills like conflict resolution and adaptability. In addition, companies prioritizing soft-skills training see up to a 25% reduction in employee turnover, as engaged employees are more likely to remain loyal to the organization. Ultimately, soft-skills training is key to nurturing a thriving workplace culture. Team Training When teams work together effectively, they can achieve shared goals and improve overall productivity. Team training is crucial for promoting collaboration and enhancing performance. By focusing on communication and trust, you can create a supportive workplace culture. Here are three key benefits of team training: Stronger Relationships: Participants build connections and a sense of belonging, leading to improved morale. Conflict Resolution: Engaging in team training reduces misunderstandings and equips members to tackle challenges collaboratively. Increased Efficiency: Organizations that invest in team training report measurable gains in output, as teams equipped with collaboration skills can address projects more effectively. Frequently Asked Questions What Are the 9 Essential Workplace Skills? You need to develop nine fundamental workplace skills: effective communication, emotional intelligence, time management, problem-solving, adaptability, teamwork, critical thinking, decision-making, and conflict resolution. Each skill contributes to your overall productivity and success. Effective communication promotes collaboration, whereas emotional intelligence improves relationships. Time management boosts efficiency, and problem-solving elevates critical thinking. Adaptability guarantees you thrive in change, and teamwork builds a supportive environment. Acquiring these skills will make you a valuable asset in any workplace. What Are the 5 P’s of Professional Growth? The five P’s of professional growth are Purpose, Planning, People, Performance, and Persistence. First, identify your purpose to align your career goals with personal aspirations. Next, develop a strategic plan, setting SMART goals to track your progress. Build a network of supportive colleagues and mentors to gain insights and opportunities. Regularly assess your performance to improve skills and effectiveness. Finally, maintain persistence through continuous learning and resilience to overcome challenges in your career path. What Training Should All Employees Have? All employees should have onboarding training to understand company culture and processes, compliance training to guarantee adherence to regulations, and technical skills training to stay updated in their roles. Furthermore, product or service training is crucial for those in sales and customer service, enhancing customer interactions. Finally, soft skills training helps develop communication and teamwork abilities, which are important for nurturing a positive workplace atmosphere and improving overall job performance. What Is the 70 20 10 Rule for Training? The 70-20-10 rule for training suggests that 70% of your learning happens through on-the-job experiences, where you tackle real tasks and challenges. About 20% comes from social interactions and feedback from peers, allowing you to learn collaboratively. Finally, only 10% is gained through formal education and structured training programs. This framework emphasizes a balanced approach, combining practical experience, social learning, and formal instruction to improve your overall development effectively. Conclusion To conclude, implementing these ten crucial professional training programs can greatly improve your workforce’s capabilities. By prioritizing orientation, onboarding, compliance, product knowledge, leadership, quality assurance, sales, soft skills, and team training, you create a well-rounded development environment. This not only promotes employee engagement but likewise improves performance and job satisfaction. In the end, investing in thorough training leads to higher retention rates, ensuring your organization remains competitive and adaptable in an ever-changing business environment. Image via Google Gemini and ArtSmart This article, "10 Essential Professional Training Programs for Employees" was first published on Small Business Trends View the full article

Deal comes as Google parent steps up AI borrowing rush with $15bn sale of dollar bondsView the full article

President Donald The President wants to keep home prices high, bypassing calls to ramp up construction so people can afford what has been a ticket to the middle class. The President has instead argued for protecting existing owners who have watched the values of their homes climb. It’s a position that flies in the face of what many economists, the real estate industry, local officials and apartment dwellers say is needed to fix a big chunk of America’s affordability problem. “I don’t want to drive housing prices down. I want to drive housing prices up for people that own their homes, and they can be assured that’s what’s going to happen,” The President told his Cabinet on Jan. 29. That approach could bolster the Republican president’s standing with older voters, a group that over time has been more likely to vote in midterm elections. Those races in November will determine whether The President’s party can retain control of the House and Senate. “You have a lot of people that have become wealthy in the last year because their house value has gone up,” The President said. “And you know, when you get the housing — when you make it too easy and too cheap to buy houses — those values come down.” But by catering to older baby boomers on housing, The President risks alienating the younger voters who expanded his coalition in 2024 and helped him win a second term, and he could wade into a “generational war” in the midterms, said Brent Buchanan, whose polling firm Cygnal advises Republicans. “The under-40 group is the most important right now — they are the ones who put The President in the White House,” Buchanan said. “Their desire to show up in an election or not is going to make the difference in this election. If they feel that Donald The President is taking care of the boomers at their expense, that is going to hurt Republicans.” The logic in appealing to older voters In the 2024 presidential election, 81% of The President’s voters were homeowners, according to AP VoteCast data. This means many of his supporters already have mortgages with low rates or own their homes outright, possibly blunting the importance of housing as an issue. Older voters tend to show up to vote more than do younger people, said Oscar Pocasangre, a senior data analyst at liberal think tank New America who has studied the age divide in U.S. politics. “However, appealing to older voters may prove to be a misguided policy if what’s needed to win is to expand the voting base,” Pocasangre said. Before the 2026 elections, voters have consistently rated affordability as a top concern, and that is especially true for younger voters with regard to housing. Booker Lightman, 30, a software engineer in Highlands Ranch, Colorado, who identifies politically as a libertarian Republican, said the shortage of housing has been a leading problem in his state. Lightman just closed on a home last month, and while he and his wife, Alice, were able to manage the cost, he said that the lack of construction is pushing people out of Colorado. “There’s just not enough housing supply,” he said. Shay Hata, a real estate agent in the Chicago and Denver areas, said she handles about 100 to 150 transactions a year. But she sees the potential for a lot more. “We have a lack of inventory to the point where most properties, particularly in the suburbs, are getting between five and 20 offers,” she said, describing what she sees in the Chicago area. New construction could help more people afford homes because in some cases, buyers qualify for discounted mortgage rates from the builders’ preferred lenders, Hata said. She called the current situation “very discouraging for buyers because they’re getting priced out of the market.” But pending construction has fallen under The President. Permits to build single-family homes have plunged 9.4% over the past 12 months in October, the most recent month available, to an annual rate of 876,000, according to the U.S. Census Bureau. The President’s other ideas to help people buy houses The President has not always been against increasing housing supply. During the 2024 campaign, The President’s team said he would create tax breaks for homebuyers, trim regulations on construction, open up federal land for housing developments and make monthly payments more manageable by cutting mortgage rates. Advisers also claimed that housing stock would open up because of The President’s push for mass deportations of people who were in the United States illegally. As recently as October, The President urged builders to ramp up construction. “They’re sitting on 2 Million empty lots, A RECORD. I’m asking Fannie Mae and Freddie Mac to get Big Homebuilders going and, by so doing, help restore the American Dream!” The President posted on social media, referring to the government-backed lenders. But more recently, he has been unequivocal on not wanting to pursue policies that would boost supply and lower prices. In office, The President has so far focused his housing policy on lobbying the Federal Reserve to cut its benchmark interest rates. He believes that would make mortgages more affordable, although critics say it could spur higher inflation. The President announced that the two mortgage companies, which are under government conservatorship, would buy at least $200 billion in home loan securities in a bid to reduce rates. The President also wants Congress to ban large financial institutions from buying homes. But he has rejected suggestions for expanding rules to let buyers use 401(k) retirement accounts for down payments, telling reporters that he did not want people to take their money out of the stock market because it was doing so well. There are signs that lawmakers in both parties see the benefits of taking steps to add houses before this year’s elections. There are efforts in the Senate and House to jump-start construction through the use of incentives to change zoning restrictions, among other policies. One of the underlying challenges on affordability is that home prices have been generally rising faster than incomes for several years. This makes it harder to save for down payments or upgrade to a nicer home. It also means that the places where people live increasingly double as their key financial asset, one that leaves many families looking moneyed on paper even if they are struggling with monthly bills. There is another risk for The President. If the economy grows this year, as he has promised, that could push up demand for houses — as well as their prices — making the affordability problem more pronounced, said Edward Pinto, a senior fellow at the American Enterprise Institute, a center-right think tank. Pinto said construction of single-family homes would have to rise by 50% to 100% during the next three years for average home price gains to be flat — a sign, he said, that The President’s fears about falling home prices were probably unwarranted. “It’s very hard to crater home prices,” Pinto said. —Josh Boak, Associated Press View the full article

Findings are set to raise fresh questions about fiscal watchdog’s processes View the full article

Workday, a leading enterprise AI platform, recently announced a significant development that could reshape how small businesses recruit veteran talent. Their new feature, the Military Skills Mapper, aims to help organizations effectively identify and hire military veterans by translating military experiences into civilian-equivalent skills. This innovation not only seeks to bridge the gap between military and civilian job requirements but also positions veterans as valuable assets in the workplace. As over 200,000 service members transition to civilian life annually, many small businesses may not fully recognize the potential these individuals bring to the table. The Military Skills Mapper offers a solution by making veterans’ skills more relatable to hiring teams. It can potentially transform hiring practices and enhance an organization’s workforce diversity. Rod Levy, CEO of Code Platoon, a nonprofit coding bootcamp for military personnel, emphasizes the importance of clarity in showcasing veterans’ skills: “Veterans aren’t looking for special treatment — they’re looking to have their skills clearly understood.” This resonates well with small businesses that may want to widen their talent pool and meet diverse hiring commitments. For small business owners, the Military Skills Mapper integrates seamlessly into the Workday Recruiting platform. When veterans create their profiles, the tool examines their military backgrounds alongside job descriptions. It generates a tailored list of skills that translates niche military jargon into terms more familiar to civilian recruiters. This translates into not just better resumes for candidates but also a streamlined process for employers. Joe Wilson, Workday’s global chief technology officer and a colonel in the U.S. Air Force Reserve, pointed out that “veterans bring hard-earned skills — leadership, adaptability, and teamwork — that don’t always show up clearly in traditional hiring processes.” This feature helps make these capabilities unmistakably visible, ultimately enabling small businesses to tap into this underutilized talent pool. Employers can expect a faster and more accurate understanding of veterans’ abilities, eliminating the need for external translation tools. This can lead to smarter, more strategic hiring, ensuring that small businesses can find qualified candidates who truly fit their needs. However, while this innovation holds promise, small business owners should consider a few challenges. First, there may be a learning curve associated with using new software features, especially for those unfamiliar with the Workday platform. Training staff and integrating this tool into current hiring processes will require initial time and resources. Another concern is ensuring that the tool’s recommendations accurately reflect the veterans’ skills and experiences. Authenticity in their backgrounds must be preserved, and ensuring employees can edit their profiles for clarity could be critical. Small business owners should be prepared to support veterans in refining their profiles without diluting the uniqueness of their military experiences. Additionally, the Military Skills Mapper is projected to be available to Workday Recruiting customers in fall 2026, which means that the immediate benefits may not be available right away for all businesses. It’s wise for small business owners to plan ahead and evaluate how this feature fits into their long-term hiring strategies. Ultimately, adapting to this change could open doors for small businesses looking to to expand their talent acquisition strategies while supporting veterans in finding meaningful employment. By leveraging the Military Skills Mapper, companies could not only fulfill their hiring commitments but also benefit from the diverse skill sets that veterans bring to the workplace. For more information on Workday’s Military Skills Mapper, visit the original press release. Image via Google Gemini This article, "Workday’s New Tool Translates Military Skills for Easier Hiring of Veterans" was first published on Small Business Trends View the full article

If you receive an event invitation via email, verify it's legit before you RSVP, as you may not actually be invited to anything. Malwarebytes Labs has identified a new scam in which threat actors are using party invites to trick users into installing a remote access tool (RAT) that gives them full control over infected devices. (This specific campaign seems to be limited to the UK, but similar tactics could easily spread.) These malicious invites contain a ScreenConnect installerThe scam starts with an innocuous-looking email invitation with an informal "Save the Date" vibe that may appear to come from a friend or acquaintance. The message contains a link to "View Invitation" for event details. If you click through, you'll end up on a landing page with a bold "You're Invited" header and a button to download your invitation, but you don't actually need to take any further action—your browser automatically triggers the download of a .msi file, which is not actually a party invitation or RSVP form but an installer. The MSI silently installs ScreenConnect Client, a legitimate IT support tool that allows remote access into the user's machine. Once this connection is established, attackers have the ability to see your screen, control your mouse and keyboard, and upload or download files—even if you restart your computer. All of this happens in the background with no obvious indicators that a remote access tool has been installed and is now running, so victims are unlikely to have cause for concern. You should know these remote access red flagsAs Malwarebytes points out, this scheme is successful because it relies on normal human behavior around a seemingly low-risk situation: opening an event invitation. What's unusual is that there's little pressure or urgency in the initial message. Instead, the landing page has language like "a friend has sent you an invitation" and "I opened mine and it was so easy," which is a form of social proof that guides users to take the desired action. You should always be alert to unsolicited invites sent via regular email with a link to an external site as well as any communication that prompts you to download or install software. These days, invitations are commonly delivered through apps and digital services like Partiful, Paperless Post, Evite, or Apple Invites, which are generally more trustworthy than random emails with hyperlinked text. If you're unsure whether the invite is real, verify with the sender through another channel before clicking or downloading anything. As mentioned, victims of this scam may not immediately notice that a RAT has been installed on their device. But there are some red flags, such as unexplained cursor movement or windows opening or closing on their own. You can check your machine for a file named "RSVPPartyInvitationCard.msi" or a service called ScreenConnect Client with additional random characters in the title. If you've already downloaded ScreenConnect from a malicious invite, Malwarebytes recommends disconnecting from the internet and uninstalling the program immediately. Run a security scan to check your device for malware, and change important passwords from a separate device. View the full article

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the inner workings of generative AI are famously complex, patents and research papers filed by major tech companies such as Google and Microsoft provide concrete insight into the technical mechanisms underlying generative search. By analyzing these primary sources, we can move beyond speculation and into strategic action. This article analyzes the most insightful patents to provide actionable lessons for three core pillars of GEO: query fan-out, large language model (LLM) readability, and brand context. Why researching patents is so important for learning GEO Patents and research papers are primary, evidence-based sources that reveal how AI search systems actually work. The knowledge gained from these sources can be used to draw concrete conclusions about how to optimize these systems. This is essential in the early stages of a new discipline such as GEO. Patents and research papers reveal technical mechanisms and design intent. They often describe retrieval architectures, such as: Passage retrieval and ranking. Retrieval-augmented generation (RAG) workflows. Query processing, including query fan-out, grounding, and other components that determine which content passages LLM-based systems retrieve and cite. Knowing these mechanisms explains why LLM readability, chunk relevance, and brand and context signals matter. Primary sources reduce reliance on hype and checklists. Secondary sources, such as blogs and lists, can be misleading. Patents and research papers let you verify claims and separate evidence-based tactics from marketing-driven advice. Patents enable hypothesis-driven optimization. Understanding the technical details helps you form testable hypotheses, such as how content structure, chunking, or metadata might affect retrieval, ranking, and citation, and design small-scale experiments to validate them. In short, patents and research papers provide the technical grounding needed to: Understand why specific GEO tactics might work. Test and systematize those tactics. Avoid wasting effort on unproven advice. This makes them a central resource for learning and practicing generative engine optimization and SEO. That’s why I’ve been researching patents for more than 10 years and founded the SEO Research Suite, the first database for GEO- and SEO-related patents and research papers. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Why we need to differentiate when talking about GEO In many discussions about generative engine optimization, too little distinction is made between the different goals that GEO can pursue. One goal is improving the citability of LLMs so your content is cited more often as the source. I refer to this as LLM readability optimization. Another goal is brand positioning for LLMs, so a brand is mentioned more often by name. I refer to this as brand context optimization. Each of these goals relies on different optimization strategies. That’s why they must be considered separately. The three foundational pillars of GEO Understanding the following three concepts is strategically critical. These pillars represent fundamental shifts in how machines interpret queries, process content, and understand brands, forming the foundation for advanced GEO strategies. They are the new rules of digital information retrieval. LLM readability: Crafting content for AI consumption LLM readability is the practice of optimizing content so it can be effectively processed, deconstructed, and synthesized by LLMs. It goes beyond human readability and includes technical factors such as: Natural language quality. Logical document structure. A clear information hierarchy. The relevance of individual text passages, often referred to as chunks or nuggets. Brand context: Building a cohesive digital identity Brand context optimization moves beyond page-level optimization to focus on how AI systems synthesize information across an entire web domain. The goal is to build a holistic, unified characterization of a brand. This involves ensuring your overall digital presence tells a consistent and coherent story that an AI system can easily interpret. Query fan-out: Deconstructing user intent Query fan-out is the process by which a generative engine deconstructs a user’s initial, often ambiguous query into multiple specific subqueries, themes, or intents. This allows the system to gather a more comprehensive and relevant set of information from its index before synthesizing a final generated answer. These three pillars are not theoretical. They are actively being built into the architecture of modern search, as the following patents and research papers reveal. Patent deep dive: How generative engines understand user queries (query fan-out) Before a generative engine can answer a question, it must first develop a clear understanding of the user’s true intent. The patents below describe a multi-step process designed to deconstruct ambiguity, explore topics comprehensively, and ensure the final answer aligns with a confirmed user goal rather than the initial keywords alone. Microsoft’s ‘Deep search using large language models’: From ambiguous query to primary intent Microsoft’s “Deep search using large language models” patent (US20250321968A1) outlines a system that prioritizes intent by confirming a user’s true goal before delivering highly relevant results. Instead of treating an ambiguous query as a single event, the system transforms it into a structured investigation. The process unfolds across several key stages: Initial query and grounding: The system performs a standard web search using the original query to gather context and a set of grounding results. Intent generation: A first LLM analyzes the query and the grounding results to generate multiple likely intents. For a query such as “how do points systems work in Japan,” the system might generate distinct intents like “immigration points system,” “loyalty points system,” or “traffic points system.” Primary intent selection: The system selects the most probable intent. This can happen automatically, by presenting options to the user for disambiguation, or by using personalization signals such as search history. Alternative query generation: Once a primary intent is confirmed, a second LLM generates more specific alternative queries to explore the topic in depth. For an academic grading intent, this might include queries like “German university grading scale explained.” LLM-based scoring: A final LLM scores each new search result for relevance against the primary intent rather than the original ambiguous query. This ensures only results that precisely match the confirmed goal are ranked highly. The key insight from this patent is that search is evolving into a system that resolves ambiguity first. Final results are tailored to a user’s specific, confirmed goal, representing a fundamental departure from traditional keyword-based ranking. Google’s ‘thematic search’: Auto-clustering topics from top results Google’s “thematic search” patent (US12158907B1) provides the architectural blueprint for features such as AI Overviews. The system is designed to automatically identify and organize the most important subtopics related to a query. It analyzes top-ranked documents, uses an LLM to generate short summary descriptions of individual passages, and then clusters those summaries to identify common themes. The direct implication is a shift from a simple list of links to a guided exploration of a topic’s most important facets. This process organizes information for users and allows the engine to identify which themes consistently appear across top-ranking documents, forming a foundational layer for establishing topical consensus. Google’s ‘stateful chat’: Generating queries from conversation history The concept of synthetic queries in Google’s “Search with stateful chat” patent (US20240289407A1) reveals another layer of intent understanding. The system generates new, relevant queries based on a user’s entire session history rather than just the most recent input. By maintaining a stateful memory of the conversation, the engine can predict logical next steps and suggest follow-up queries that build on previous interactions. The key takeaway is that queries are no longer isolated events. Instead, they’re becoming part of a continuous, context-aware dialogue. This evolution requires content to do more than answer a single question. It must also fit logically within a broader user journey. Patent deep dive: Crafting content for AI processing (LLM readability) Once a generative engine has disambiguated user intent and fanned out the query, its next challenge is to find and evaluate content chunks that can precisely answer those subqueries. This is where machine readability becomes critical. The following patents and research papers show how engines evaluate content at a granular, passage-by-passage level, rewarding clarity, structure, and factual density. The ‘nugget’ philosophy: Deconstructing content into atomic facts The GINGER research paper introduces a methodology for improving the factual accuracy of AI-generated responses. Its core concept involves breaking retrieved text passages into minimal, verifiable information units, referred to as nuggets. By deconstructing complex information into atomic facts, the system can more easily trace each statement back to its source, ensuring every component of the final answer is grounded and verifiable. The lesson from this approach is clear: Content should be structured as a collection of self-contained, fact-dense nuggets. Each paragraph or statement should focus on a single, provable idea, making it easier for an AI system to extract, verify, and accurately attribute that information. Google’s span selection: Pinpointing the exact answer Google’s “Selecting answer spans” patent (US11481646B2) describes a system that uses a multilevel neural network to identify and score specific text spans, or chunks, within a document that best answer a given question. The system evaluates candidate spans, computes numeric representations based on their relationship to the query, and assigns a final score to select the single most relevant passage. The key insight is that the relevance of individual paragraphs is evaluated with intense scrutiny. This underscores the importance of content structure, particularly placing a direct, concise answer immediately after a question-style heading. The patent provides the technical justification for the answer-first model, a core principle of modern GEO strategy. The consensus engine: Validating answers with weighted terms Google’s “Weighted answer terms” patent (US10019513B1) explains how search engines establish a consensus around what constitutes a correct answer. This patent is closely associated with featured snippets, but the technology Google developed for featured snippets is one of the foundational methodologies behind passage-based retrieval used today by AI search systems to select passages for answers. The system identifies common question phrases across the web, analyzes the text passages that follow them, and creates a weighted term vector based on terms that appear most frequently in high-quality responses. For a query such as “Why is the sky blue?” terms like “Rayleigh scattering” and “atmosphere” receive high weights. The key lesson is that to be considered an accurate and authoritative source, content must incorporate the consensus terminology used by other expert sources on the topic. Deviating too far from this established vocabulary can cause content to be scored poorly for accuracy, even when it is factually correct. Get the newsletter search marketers rely on. See terms. Patent deep dive: Building your brand’s digital DNA (brand context) While earlier patents focus on the micro level of queries and content chunks, this final piece operates at the macro level. The engine must understand not only what is being said but also who is saying it. This is the essence of brand context, representing a shift from optimizing individual pages to projecting a coherent brand identity across an entire domain. The following patent shows how AI systems are designed to interpret an entity by synthesizing information from across its full digital presence. Google’s entity characterization: The website as a single prompt The methodology described in Google’s “Data extraction using LLMs” patent (WO2025063948A1) outlines a system that treats an entire website as a single input to an LLM. The system scans and interprets content from multiple pages across a domain to generate a single, synthesized characterization of the entity. This is not a copy-and-paste summary but a new interpretation of the collected information that is better suited to an intended purpose, such as an ad or summary, while still passing quality checks that verbatim text might fail. The patent also explains that this characterization is organized into a hierarchical graph structure with parent and leaf nodes, which has direct implications for site architecture: Patent conceptCorresponding GEO strategyParent Nodes (Broad attributes like “Services”)Create broad, high-level “hub” pages for core business categories (e.g., /services/).Leaf Nodes (Specific details like “Pricing”)Develop specific, granular “spoke” pages for detailed offerings (e.g., /services/emergency-plumbing/). The key implication is that every page on a website contributes to a single brand narrative. Inconsistent messaging, conflicting terminology, or unclear value propositions can cause an AI system to generate a fragmented and weak entity characterization, reducing a brand’s authority in the system’s interpretation. The GEO playbook: Actionable lessons derived from the patents These technical documents aren’t merely theoretical. They provide a clear, actionable playbook for aligning content and digital strategy with the core mechanics of generative search. The principles revealed in these patents form a direct guide for implementation. Principle 1: Optimize for disambiguated intent, not just keywords Based on the “Deep Search” and “Thematic Search” patents, the focus must shift from targeting single keywords to comprehensively answering the specific, disambiguated intents a user may have. Actionable advice For a target query, brainstorm the different possible user intents. Create distinct, highly detailed content sections or separate pages for each one, using clear, question-based headings to signal the specific intent being addressed. Principle 2: Structure for machine readability and extraction Synthesizing lessons from the GINGER paper, the “answer spans” patent, and LLM readability guidance, it’s clear that structure is critical for AI processing. Actionable advice Apply the following structural rules to your content: Use the answer-first model: Structure content so the direct answer appears immediately after a question-style heading. Follow with explanation, evidence, and context. Write in nuggets: Compose short, self-contained paragraphs, each focused on a single, verifiable idea. This makes each fact easier to extract and attribute. Leverage structured formats: Use lists and tables whenever possible. These formats make data points and comparisons explicit and easily parsable for an LLM. Employ a logical heading hierarchy: Use H1, H2, and H3 tags to create a clear topical map of the document. This hierarchy helps an AI system understand the context and scope of each section. Principle 3: Build a unified and consistent entity narrative Drawing directly from the “Data extraction using LLMs” patent, domainwide consistency is no longer a nice-to-have. It’s a technical requirement for building a strong brand context. Actionable advice Conduct a comprehensive content audit. Ensure mission statements, service descriptions, value propositions, and key terminology are used consistently across every page, from the homepage to blog posts to the site footer. Principle 4: Speak the language of authoritative consensus The “Weighted answer terms” patent shows that AI systems validate answers by comparing them against an established consensus vocabulary. Actionable advice Before writing, analyze current featured snippets, AI Overviews, and top-ranking documents for a given query. Identify recurring technical terms, specific nouns, and phrases they use. Incorporate this consensus vocabulary to signal accuracy and authority. Principle 5: Mirror the machine’s hierarchy in your architecture The parent-leaf node structure described in the entity characterization patent provides a direct blueprint for effective site architecture. Actionable advice Design site architecture and internal linking to reflect a logical hierarchy. Broad parent category pages should link to specific leaf detail pages. This structure makes it easier for an LLM to map brand expertise and build an accurate hierarchical graph. These five principles aren’t isolated tactics. They form a single, integrated strategy in which site architecture reinforces the brand narrative, content structure enables machine extraction, and both align to answer a user’s true, disambiguated intent. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Aligning with the future of information retrieval Patents and research papers from the world’s leading technology companies offer a clear view of the future of search. Generative engine optimization is fundamentally about making information machine-interpretable at two critical levels: The micro level of the individual fact, or chunk. The macro level of the cohesive brand entity. By studying these documents, you can shift from a reactive approach of chasing algorithm updates to a proactive one of building digital assets aligned with the core principles of how generative AI understands, structures, and presents information. View the full article

Here is a recap of what happened in the search forums today...View the full article

If you were up late celebrating the Seattle Seahawks’ win at the Super Bowl last night, you may need help from caffeine to get you through your busy Monday routine. You’re in luck. Today (Monday, February 9), Starbucks Rewards members can get a free tall (12-ounce) coffee with the purchase of another beverage. Find out what you need to do to score your free cup of Joe from Starbucks. Starbucks has added its brand-new 1971 Roast to the menu Starbucks’s hometown team, the Seattle Seahawks, won the big game last night, but that’s not the only win that the coffee chain is celebrating. On Monday, February 9, Starbucks is officially introducing its brand-new coffee blend, 1971 Roast, to the world. The name is tied to its history. The coffee company first opened its doors at Seattle’s Pike Place Market in 1971. The dark-roast blend features coffees from Colombia, Sumatra, and Brazil. It includes notes of toasted sugar and rich walnut. Starbucks is also welcoming the following globally inspired pastries to its menu today: Dubai Chocolate Bite Cookie Croissant Swirl Berry Blondie Strawberry Matcha Loaf Chocolate Pistachio Loaf Yuzu Citrus Blossom In celebration of the new 1971 Roast, Today, Starbucks Rewards members can get a free 12-ounce iced or brewed coffee with the purchase of another drink. If you’re headed into the office this morning, this deal is a perfect excuse to grab a coffee for you and a coworker. Here’s how to get a free cup of coffee at Starbucks If you’re a Starbucks Rewards member, you’ll find a free coffee coupon in the Starbucks app. You can claim your free 12-ounce coffee with the purchase of another drink at the register, drive-thru, or by ordering ahead through the app. Here’s how to redeem your freebie: At the drive-thru or register, order a beverage, and ask them to add a free tall coffee. When scanning your Starbucks Rewards account at checkout, the coupon will be applied. When ordering ahead in the app, add both beverages to your cart and apply the coupon to redeem your free 12-ounce coffee. Visit StarbucksMonday.com for the full details about this promotion. View the full article

We may earn a commission from links on this page. Things seemed very quiet this week in the world of youth culture, so I asked my always-connected son what kids were talking about. "Dad, the Epstein files," he said. "That's all anyone is talking about." I like to keep things light here, but it's not possible at the moment; The Epstein files are the culture right now, no matter what age you are. Younger people are trying to figure out how to fit this massive thing into their idea of the world, just like you probably are. Smaller kids are contextualizing the files by visiting/making Roblox Epstein Islands and joking about it in school (then asking their folks what it really means). For young 'uns, it seems like "Epstein's Island" is becoming shorthand for a forbidden haunted place, like "Diddy Party" was 14 years ago—wait, I mean five months ago. Older young people are making Epstein Phonk videos on TikToks, making memes out Epstein's sweater and putting themselves in pictures from the files with AI. They're also poring over the millions of documents, like everyone, and they think they found something that older people might have overlooked. Is Jeffrey Epstein playing Fortnite? Among the many conspiracy theories circulating about the Epstein files is that Jeffrey Epstein was playing Fortnite last week. Even for conspiracy theories, this is a stretch, as it requires that Epstein be alive, but here's the evidence: A YouTube receipt addressed to “littlestjeff1" is included in the files, and there was a player using that handle playing Fortnite last week. That's all. Despite a sane reaction being, "OK, so what?" the rumor apparently caused enough commotion that Fortnite's parent company addressed it, saying it was a player who changed their handle after the name was posted online in connection with Epstein: This Tweet is currently unavailable. It might be loading or has been removed. Like any internet theory, you can dig into it deeper, but you'll find only unverifiable screenshot "evidence" that anyone could have made at any time, elaborate theories connecting unrelated data points to land on baseless conclusions, a lot of passionate people defending the theory, and a company doing desperate damage control. It's a morass, and a really bleak look at the foreseeable future of American culture. Jeffrey Epstein's actual gaming connectionThe Fortnite thing looks like bullshit, but Epstein actually was a gamer. Well, he had an XBox Live account, anyway. Among the documents in the files is an email from Microsoft, sent on December 19, 2013, permanently suspending the account associated with Epstein's email address. It's a boilerplate ban message, citing "harassment, threats, and/or abuse of other players" that has been "determined to be severe, repeated, and/or excessive." A follow-up email reveals that Epstein was banned from Live because Epstein was a registered sex offender. "This action is based on the New York Attorney General's partnership with Microsoft and other online gaming companies to remove New York-registered sex offenders from online gaming services to minimize the risk to others, particularly children," the email reads. What does "phonk" mean? Let's talk about the word "phonk," since it came up earlier in the column and it's about art instead of depravity. "Phonk" has a complicated history. It was coined in the 2010s by rapper SpaceGhostPurrp to describe his take on 1990s Southern hip hop that featured slow, "chopped and screwed" production and the use of vintage Memphis rap vocals. Interestingly, the elements of phonk spread mainly through SoundCloud and other online outlets, so it's a subgenre of music that grew without a geographic "base." (Bonus explainer: SpaceGhostPurrp is an underground rapper widely regarded as one of the most influential figures in the 2010s "internet rap" era.) But when kids talk about "phonk" nowadays, they usually mean something else. In the late 2010s, a genre emerged from Russia that was dubbed "drift phonk." Drift phonk began as the soundtrack of videos of cars drifting. It's fast, often features heavy distortion—and, unlike SpaceGhost's "phonk," which is good, drift phonk is bad. To me. Judge for yourself. Anyway, "drift phonk" gradually just became "phonk" and spread from car videos to become the most common soundtrack to brainrot videos. What is a “boy aquarium"?More slang! "Boy aquarium" is a TikTok slang term that describes hockey games. The word is closely linked to the popularity of HBO's hockey-player romance series Heated Rivalry, and posting videos about the boy aquarium is becoming popular on TikTok. Some are very funny: What's the deal with ChatGPT caricatures?If your feed is filling up with weird cartoon version of the people you're in parasocial relationships with, here's the deal: The new trend is asking ChatGPT or another AI to come up with a caricature of you based on only the interactions you've had with it. It's popular, because it's easy to do, and kind of funny—or so I thought before I tried it. Credit: Stephen Johnson/Gemini Jesus—I want to punch myself in the face. Viral video of the week: A duck with a clover on its headThis week's viral video is a duck with a clover on its head. There are many, many cute ducklings who never did anything bad to anyone on TikTok's baby ducks hashtag. Look at this little guy just cheepin' away! This duckling is trying on hats because he thinks he's people! Here's some lil' babies taking a bird bath. This one fell asleep in a mug! View the full article

A leading U.S. health official on Sunday urged people to get inoculated against the measles at a time of outbreaks across several states and as the United States is at risk of losing its measles elimination status. “Take the vaccine, please,” said Dr. Mehmet Oz, the Centers for Medicare and Medicaid Services administrator whose boss has raised suspicion about the safety and importance of vaccines. “We have a solution for our problem.” Oz, a heart surgeon, defended some recently revised federal vaccine recommendations as well as past comments from President Donald The President and the nation’s health chief, Robert F. Kennedy Jr., about the efficacy of vaccines. From Oz, there was a clear message on the measles. “Not all illnesses are equally dangerous and not all people are equally susceptible to those illnesses,” he told CNN’s “State of the Union.” “But measles is one you should get your vaccine.” An outbreak in South Carolina in the hundreds has surpassed the recorded case count in Texas’ 2025 outbreak, and there is also one on the Utah-Arizona border. Multiple other states have had confirmed cases this year. The outbreaks have mostly impacted children and have come as infectious disease experts warn that rising public distrust of vaccines generally may be contributing to the spread of a disease once declared eradicated by public health officials. Asked in the television interview whether people should fear the measles, Oz replied, “Oh, for sure.” He said Medicare and Medicaid will continue to cover the measles vaccine as part of the insurance programs. “There will never be a barrier to Americans get access to the measles vaccine. And it is part of the core schedule,” Oz said. But Oz also said “we have advocated for measles vaccines all along” and that Kennedy “has been on the very front of this.” Questions about vaccines did not come up later in a Kennedy interview on Fox News Channel’s “The Sunday Briefing,” where he was asked about what kind of Super Bowl snack he might have (probably yogurt). He also he eats steak with sauerkraut in the mornings. Critics of Kennedy have argued that the health secretary’s longtime skepticism of U.S. vaccine recommendations and past sympathy for the unfounded claim that vaccines may cause autism may influence official public health guidance in ways contrary to the medical consensus. Oz argued that Kennedy’s stance was supportive of the measles vaccine despite Kennedy’s general comments about the recommended vaccine schedule. “When the first outbreak happened in Texas, he said, get your vaccines for measles, because that’s an example of an ailment that you should get vaccinated against,” Oz said. The Republican administration last month dropped some vaccine recommendations for children, an overhaul of the traditional vaccine schedule that the Department of Health and Human Services said was in response to a request from The President. The President asked the agency to review how peer nations approach vaccine recommendations and consider revising U.S. guidance accordingly. States, not the federal government, have the authority to require vaccinations for schoolchildren. While federal requirements often influence those state regulations, some states have begun creating their own alliances to counter the administration’s guidance on vaccines. U.S. vaccination rates have dropped and the share of children with exemptions has reached an all-time high, according to federal data. At the same time, rates of diseases that can be protected against with vaccines, such as measles and whooping cough, are rising across the country. Kennedy’s past anti-vaccine activism Kennedy’s past skepticism of vaccines has come under scrutiny since The President first nominated him to lead the Department of Health and Human Services. During his Senate confirmation testimony last year, Kennedy told lawmakers that a closely scrutinized 2019 trip he took to Samoa, which came before a devastating measles outbreak, had “nothing to do with vaccines.” But documents obtained by The Guardian and The Associated Press undermine that testimony. Emails sent by staffers at the U.S. Embassy and the United Nations said that Kennedy sought to meet with top Samoan officials during his trip to the Pacific island nation. Samoan officials later said Kennedy’s trip bolstered the credibility of anti-vaccine activists before the measles outbreak, which sickened thousands of people and killed 83, mostly children under age 5. Mixed messaging on autism, vaccines Oz’s comments mark a broader pattern among administration officials of voicing discordant and at times contradictory statements about the efficacy of vaccines amid an overhaul of U.S. public health policy. Officials have walked a fine line in criticizing past U.S. vaccine policy, often at times appearing to express sympathy for unfounded conspiracy theories from anti-vaccine activists, while also not straying too far from established science. During a Senate hearing Tuesday, Jay Bhattacharya, the director of the National Institutes of Health, said no single vaccine causes autism, but he did not rule out the possibility that research may find some combination of vaccines could have negative health side effects. But Kennedy, in Senate testimony, has argued that a link between vaccines and autism has not been disproved. He has previously claimed that some components of vaccines, like the mercury-containing preservative thimerosal, may cause childhood neurological disorders such as autism. Most vaccines for measles, mumps and rubella do not contain thimerosal. A federal vaccine advisory board overhauled by Kennedy last year voted to no longer recommend thimerosal-containing vaccines. Administration public health officials often cite the need to restore trust in public health systems after the coronavirus pandemic, when vaccine policy and the general public health response to the deadly pandemic became a highly polarizing topic in American politics. Misinformation and conspiracy theories about the public health system also spread during the pandemic, and longtime anti-vaccine activist groups saw a swell in interest from the wider public. Kennedy, who for years led the anti-vaccine activist group Children’s Health Defense, has been criticized for ordering reviews of vaccines and public health guidelines that leading medical research groups have deemed settled science. Public health experts also criticized the president for making unfounded claims about highly politicized health issues. During a September Oval Office event, The President asserted without evidence that Tylenol and vaccines are linked to a rise in the incidence of autism in the United States. —Matt Brown, Associated Press View the full article

Hi there, A recent article we published suggests that if your one-way commute matches the U.S. average of 26 minutes, you’re spending around nine full days a year just getting to and from work. Stretch that to a 60-minute commute, and it becomes nearly 21 days: almost an entire month of your life, every year, spent in traffic or on a train. Imagine what you could do with that time. More focus, more rest, more moments with the people you love. Whatever your answer, remote work offers a way to reclaim it. Enjoy today’s reads. — Maja Our Favorite Articles 💯80+ Remote Work Statistics for 2026 (Remotive)Despite the headlines screaming about RTO's, the data tells a different story: WFH has settled into a new normal that benefits both employees and employers.👉 ​Read here​. The Return of Co-Working (Wall Street Journal)Economic uncertainty and the rise of artificial intelligence are compelling more companies to embrace flexibility for their workspace. 👉 ​Read on​. WFH Isn’t Disruption-Proof (Slate)When well-intended routines turn into shared rituals, they can quietly undermine focus and morale instead of supporting them. 👉 ​Keep reading​. Emotional Intelligence Is Becoming a Core Work Skill (HR Dive)The article makes the case that emotional intelligence may be the most valuable skill we can build for the future of work. 👉 ​Learn more​. This Week's Sponsor 🙌Too many emails? Declutter your inbox with Meco, your home for reading newsletters. Try it for free Remotive Jobs 💼Discover your next remote role among 125,000+ listings on Remotive.com. Guides & Tools​Premium Job Board​We curate 125,000+ fully remote jobs so you don't have to. ➡️ ​Find your remote job​ ​Job Search Tips​Looking for a remote job? Here are our tips to help you work remotely. ➡️ ​Check it out​ Join the Remotive newsletter Subscribe to get our latest content by email. Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again. Email address Subscribe Powered by ConvertKit View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Beats Powerbeats Fit earbuds are currently down to $179.95 on Amazon, their lowest price yet, according to price trackers. They’ve replaced the older Fit Pro in Beats’ lineup and made some meaningful improvements, especially in sound quality and fit. Beats Powerbeats Fit Workout Earbuds $179.95 at Amazon $199.99 Save $20.04 Get Deal Get Deal $179.95 at Amazon $199.99 Save $20.04 The new design swaps the traditional ear hook for a redesigned fit wing, which does a good job of keeping the buds stable without pinching. Whether you’re mid-sprint or mid-squat, they stay put. The physical controls on each bud are simple to use, with a press-and-hold gesture that can be customized to toggle ANC modes, activate Siri, or control volume. These are fitness earbuds first, so it’s not shocking that Beats prioritized a bass-forward sound over an even, studio-style profile. That said, the low end doesn’t drown everything out. Mids take a step back, but vocals and instruments still come through clearly enough to keep things engaging, especially during workouts. The 9.5mm drivers handle thump-y playlists with ease, and battery life holds up—roughly six hours with ANC on, stretching to 24 with the case. You’ll get another hour of playback if you skip ANC altogether. The case itself charges via USB-C and is water-resistant (IPX4), though there’s no wireless charging, which feels like a miss at this price point. In terms of platform support, iPhone users will get the most out of these thanks to Apple’s H1 chip. That means easy device switching, built-in Siri control, and Find My integration. Android users get a solid experience too, with a well-designed app offering most of the same controls. Noise canceling on the Powerbeats Fit is decent, too—it cuts out low-end rumbles and some chatter, but it’s not full silence, notes this PCMag review. Overall, they’re a solid pick for active users who care about secure fit, strong bass, and iOS integration. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.99 (List Price $349.00) Blink Mini 2 1080p Security Camera (White) — $23.99 (List Price $39.99) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) — $149.99 (List Price $219.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.00 (List Price $349.00) Deals are selected by our commerce team View the full article

If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover, evaluate, and ultimately choose brands, measurement must move beyond the bounds of Google’s tooling. SEO is a journey, not a destination. If you optimize only for attributable visits, large parts of that journey disappear from view. Sessions are an outcome. They can’t contextualize consideration sets increasingly shaped by algorithms and AI well before a visit ever happens. Don’t lose potential customers in the Bermuda Triangle of traditional SEO measurement. Harness the power of share of voice to steer user intent. Guide them to you by mapping your brand visibility in AI analytics. Measuring AI visits with GA4 Links are becoming more prevalent in AI systems. Traffic is climbing. GA4 makes it easy to set up a custom report to track these sessions. Create an exploration with “session source / medium” as the dimension and “sessions” as the metric. Then apply this regex filter on the referrer: .*(chatgpt|openai|claude|gemini|bard|copilot|perplexity|you\.com|meta\.ai|grok|huggingface|deepseek|mistral|manus|alexaplus|edgeservices|poe).* Don’t be concerned if the output report is messy. That’s normal. Many AI systems send multiple sets of partial referral information. Some send none at all, so sessions appear as dark traffic. This report is an easy first step. But don’t be fooled into thinking it can measure the impact of AI on your brand on its own. The most viewed AI outputs – Google’s AI Overviews and AI Mode – can’t be seen here. They are attributed to either “google / organic” or “(direct) / (none),” depending on how the user accessed Google. With these limitations, looking only at GA4 traffic from generative AI is not a holistic enough data source to understand the reality of usage by your target audience and the impact on your brand. Other data sources are needed. Dig deeper: LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Google Search Console and Bing Webmaster Tools don’t separate AI queries Bing Webmaster Tools technically reports Copilot data. But in the most Microsoftesque fashion, chat is combined with web metrics, obscuring the chat data and making the report ineffective for understanding the impact of generative AI. This approach laid the foundation for Google Search Console to do the same. AI Overviews and AI Mode impressions and clicks are lumped in with Search, and the Gemini app is not included at all. What you can do is look for more conversational-style queries using a Google Search Console regex, such as: ^(who|what|whats|when|where|wheres|why|how|which|should)\b|.*\b(benefits of|difference between|advantages|disadvantages|examples of|meaning of|guide to|vs|versus|compare|comparison|alternative|alternatives|types of|ways to|tips|pros|cons|worth it|best|top)\b.* But this is becoming less valuable as query fan-out becomes the standard, making synthetic queries indistinguishable from human queries while inflating impression numbers. Worse, both GSC and BWT will become increasingly myopic as websites are bypassed by MCP connections or accessed directly by AI agents. Again, other data sources are needed. Get the newsletter search marketers rely on. See terms. AI agent analytics with log files Both Google and ChatGPT offer AI agents that can browse and, with permission, convert on a human’s behalf. When an AI agent uses a text-based browser, it can’t be tracked by cookie-based analytics. If the agent switches to a visual browser, it often accepts cookies, 78% of the time in my testing. But this creates problems in GA4: Odd engagement metrics. These are agent behaviors, not human ones. An unnatural resurgence of desktop traffic. Agents use desktop browsers exclusively. An uptick in Chrome. Agents run on Chromium. On the plus side, agentic conversions are recorded, but they are attributed to direct traffic. As a result, many SEOs are turning to bot logs, where AI agent requests can be identified. But those requests are not a headcount of humans sending agents to complete tasks. When an agent renders a page in a visual browser, it fires multiple requests for every asset. CSS. JS. Images. Fonts. A bloated front end equals inflated request counts, making raw volume a vanity metric. The insight lies not in totals, but in paths. Follow the request flow through the site to the conversion success page. If there are plenty of requests but none reach the conversion path, you know the journey is broken. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Dig deeper: How to segment traffic from LLMs in GA4 Traditional SEO reporting isn’t up to the task of tracking AI To track the impact of AI SEO, you need to reassess your reporting. Its benefits extend beyond the bounds of GA4, Google Search Console, and log file analysis, all of which assume the user reached your website directly from an AI surface. That’s not required for brand value. Many SEO tools are now adding AI tracking, or are built entirely around it. The methodology is imperfect, with chat outcomes that are probabilistic, not deterministic. It’s similar to running focus groups. With an unbiased sample, unbiased prompts, and regular testing, the resulting trends are valuable, even if any individual response is not. They reveal the set of brands an AI system associates with a given intent, forming a consensus view of a credible consideration set. But AI search analytics tools are not all created equal. Make sure your tool tracks not only website citations, but also in-chat brand mentions and citations of brand assets such as social media profiles, videos, map listings, and apps. These are no less valuable than a website link. Recognizing this reflects SEO’s growth. As an industry, we are returning to meaningful marketing KPIs like share of voice. Understanding brand visibility for relevant intents is what ultimately drives market share. It’s not SEO’s job to optimize a website. It’s to build a well-known, top-rated, and trusted digital brand. That is the foundation of visibility across every organic surface. View the full article

Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks during Super Bowl LX last night were dominated by one big theme: artificial intelligence. As noted by AdWeek, the television advertising analytics firm iSpot found that nearly a quarter of all commercials during the 2026 Super Bowl featured AI in some way. To be more precise, 15 out of the 66 commercials—or 23% of them—either used AI in their creation (like the entirely AI-generated ad from the vodka maker SVEDKA) or were spots by big tech companies directly advertising their AI services. It’s the spots by those big tech companies that show how the race to capture the attention of non-techie consumers has heated up. Most of the big tech companies that advertised their AI during the Super Bowl last night have spent hundreds of billions combined building out their AI systems. Now they want to make sure their user numbers grow big enough to justify their capital expenditures. Here’s a list of tech companies that ran AI-related spots last night: Amazon The fun spot stars a paranoid Chris Hemsworth who distrusts the company’s new Alexa+ AI assistant. Genspark The AI workplace assistant startup’s ad starred Mathew Broderick and is notable because its script was actually generated by the Genspark AI platform, notes iSpot. Google The search giant’s ad takes the heartwarming route, with a mother using Gemini to generate images of a family’s new house in order to make her child feel better about the move. Meta/Oakley The ad, directed by Spike Lee, showcases the comapnies’ AI smart glasses. Microsoft The Redmond company’s ad is all about a coach using Microsoft Copilot in Excel to find the best linebackers. It should be noted that while this ad ran during the Super Bowl, it aired online several weeks earlier. OpenAI The ChatGPT maker’s ad focuses on its new Codex software development tools. View the full article

Telehealth company Hims & Hers dropped its plan to offer a knockoff version of the weight-loss pill Wegovy on Saturday — two days after it announced the new drug and one day after the Food and Drug Administration threatened to restrict access to the ingredients needed to copy popular weight-loss medications. Hims had said Thursday that it would offer a compounded version of the new Wegovy pill that drugmaker Novo Nordisk just began selling last month. Novo immediately threatened to sue Hims, and then the FDA said Friday that it plans to take decisive steps to limit access to the active ingredients in popular GLP-1 drugs like Wegovy, Ozempic and Zepbound. Hims’ own website still touted the new semaglutide pill offering Saturday afternoon — hours after it announced on X that it will no longer sell the medicine. Semaglutide is the chemical name for Wegovy. “Since launching the compounded semaglutide pill on our platform, we’ve had constructive conversations with stakeholders across the industry. As a result, we have decided to stop offering access to this treatment,” Hims said in its statement. “We remain committed to the millions of Americans who depend on us for access to safe, affordable, and personalized care.” Hims didn’t say Saturday whether it will make any changes to the compounded versions of injectable weight-loss medications it has been selling as a result of the FDA action. The San Francisco-based company had planned to significantly undercut Novo’s price of $149 per month for the Wegovy pill by selling its version at $49 for the first month and $99 per month thereafter. Hims and other similar companies got started several years ago by offering cheap generic versions of drugs for hair loss, erectile dysfunction and other health issues before branching out into the multibillion market for obesity medications. Novo plans to tout its new FDA-approved Wegovy pill in a celebrity-filled Super Bowl ad on Sunday. The Danish pharmaceutical giant didn’t immediately comment Saturday on Hims’ decision to drop the knockoff. Rival drugmaker Eli Lilly has said that it expects the FDA to approve an oral version of its orforglipron weight loss medication later this spring. But Wegovy is the first pill to hit the market. The compounded medicine that Hims had planned to sell wasn’t approved and had not gone through trials to demonstrate that it would be effective. The FDA permits specialty pharmacies and other companies to make compounded versions of brand name drugs when they are in short supply. And the booming demand for GLP-1 drugs in recent years prompted companies like Hims to jump into the multibillion-dollar market for the drugs, with many patients willing to pay cash. In 2024, the FDA said that GLP-1 drugs were no longer in a shortage, which was expected to put an end to the compounding. But companies like Hims relied on an exception to keep selling their versions of the medications because the practice is still permitted when a prescription is customized for the patient. —Josh Funk, AP Business Writer View the full article

This month presents a variety of store promotions and discounts that you shouldn’t overlook. From Yogurtland‘s BOGO yogurt offer on October 27 to significant savings on beauty products like Lancome, there’s something for everyone. Home and garden enthusiasts can find deals on Miracle-Gro and Ninja appliances, whereas winter footwear and crucial kits are affordably priced at Skechers and Walgreens. Stay tuned to discover all the top deals and how you can maximize your savings this October. Key Takeaways Enjoy a buy one, get one free yogurt or ice cream at Yogurtland on October 27, perfect for sharing with friends. Snag 20 luxury Lancome products for just $71, a savings of over 90% on high-quality skincare and makeup. Purchase a 2-pack of Miracle-Gro Indoor Plant Food for as low as $9.39, ideal for nurturing multiple plants. Get the Ninja Foodi Smart XL Air Fryer for $129.99, featuring a Smart Cook System and a large capacity for versatile cooking. Save on cleaning tools with the Shark Cyclone Pet Handheld Vacuum at $25 and the Bissell Pet Hair Vacuum for $99, both designed for effective pet hair removal. BOGO Yogurt or Ice Cream Cups at Yogurtland on Oct. 27 On October 27, you can take advantage of Yogurtland’s exciting buy one, get one (BOGO) offer on yogurt or ice cream cups, which means you can enjoy double the dessert for the price of one. This promotion is accessible for both iOS and Android users, ensuring that everyone can participate. Whether you want to treat yourself or share a sweet moment with a friend, this deal is a fantastic way to indulge without overspending. Yogurtland offers a wide selection of flavors and toppings, allowing you to customize each cup to fit your taste. This limited-time offer not only satisfies your cravings but additionally helps you stick to your budget. If you’re likewise looking for other savings, consider checking for Macy’s coupon codes today to maximize your shopping experience. Don’t miss out on this opportunity to enjoy delicious frozen treats! Shark Cyclone Pet Handheld Vacuum, Just $25 Shipped at HSN If you’re looking for effective cleaning solutions, the HSN is currently available for just $25 shipped at HSN, marked down from its regular price of $70. This strong vacuum is particularly designed to tackle pet hair and debris, making it an ideal choice for pet owners. Its compact and lightweight design allows for easy maneuverability, letting you reach tight spaces and corners that larger vacuums can’t access. Customers have consistently praised its performance, noting how efficiently it cleans. This deal at HSN is a limited-time offer, so it’s a perfect opportunity to upgrade your cleaning tools without overspending. Furthermore, if you’re also shopping for home furnishings, don’t forget to check for a Macy’s furniture discount code to save even more on your purchases. Whether you’re dealing with pet messes or everyday debris, the Shark Cyclone is a reliable solution that won’t break the bank. Vera Bradley Throw Blankets Dropped to $12.34 at Target Vera Bradley Throw Blankets are now available at Target for an impressive price of $12.34, greatly reduced from their original retail price of $65. This significant discount makes it an excellent opportunity for those looking to improve their home decor or gift quality items. Here are some key features of these blankets: Stylish Patterns: Each blanket showcases Vera Bradley‘s signature patterns, ensuring they fit seamlessly with any decor. Versatile Use: Perfect for cozying up on the couch or adding a decorative touch to your bedroom. Great for Gifting: With the holidays approaching, these blankets make thoughtful gifts that recipients will appreciate. Availability may vary by location, so it’s wise to check your local Target or their website. Furthermore, you may find coupons which could further lower your total. Don’t miss out on this remarkable deal! Miracle-Gro Indoor Plant Food 2-Pack, as Low as $9.39 on Amazon If you’re looking for an affordable way to care for your indoor plants, the Miracle-Gro Indoor Plant Food 2-Pack at just $9.39 on Amazon is a great option. This product not just encourages lively growth but likewise improves the overall health of your plants, making it suitable for both beginners and seasoned gardeners. With enough supply for multiple plants or extended use, this deal is timely and worth considering before stock runs out. Affordable Plant Care Solution In regards to nurturing your indoor plants, having the right care solutions can make all the difference. The Miracle-Gro Indoor Plant Food 2-Pack, available for as low as $9.39 on Amazon, is an excellent choice for plant enthusiasts. This affordable option provides crucial nutrients and encourages lively growth. Here are a few benefits of using Miracle-Gro: Promotes stronger root systems, ensuring your plants thrive. Improves overall appearance, making your greenery more attractive. Trusted brand reputation among plant lovers for effectiveness. Don’t forget, as you’re shopping, look out for deals like a Macy’s coupon code furniture to save even more on your indoor gardening supplies. Investing in your plants has never been easier or more affordable! Boost Indoor Plant Growth Boosting indoor plant growth is vital for maintaining a lively and healthy home environment, and the Miracle-Gro Indoor Plant Food 2-Pack, available for as low as $9.39 on Amazon, offers an effective solution. This specially formulated plant food provides fundamental nutrients, ensuring your indoor plants thrive with lively foliage. Applying it’s simple, allowing you to give your plants the right nourishment without hassle. The 2-Pack option is perfect for those with multiple plants or larger indoor gardens, extending its usability. Users have praised its effectiveness, making Miracle-Gro a trusted choice for indoor plant care. Plus, if you’re shopping for fragrances, don’t forget to check out the Macy’s promo code fragrance for additional savings on your shopping spree! Ninja Foodi Smart XL Air Fryer, Just $129.99 on Amazon The Ninja Foodi Smart XL Air Fryer, now available for just $129.99 on Amazon, represents a significant discount from its regular price of $250. This versatile appliance is designed to make your cooking experience easier and more enjoyable. Here’s what you can expect: Smart Cook System: Achieve perfect cooking results with various foods. Large Capacity: Accommodates up to 5 pounds, ideal for family meals. Multiple Functions: Air fry, roast, bake, and dehydrate all in one device. With an impressive average customer rating of 4.7 stars, it’s highly praised for its performance and ease of use. If you’re looking for a great deal, consider combining this purchase with a Macy’s discount promo code for additional savings on kitchen necessities. Don’t miss out on this opportunity to improve your cooking capabilities as you save money! Become a KCL Insider and Get Even More Savings Becoming a KCL Insider opens the door to exclusive member discounts, giving you early access to sales that can greatly improve your savings. As an Insider, you’ll additionally receive valuable couponing tips customized to help you maximize your budget across various products and promotions. This streamlined approach not just boosts your shopping experience but guarantees you never miss out on the best deals available. Exclusive Member Discounts Joining the KCL Insider program reveals a wealth of exclusive benefits intended to improve your shopping experience. By becoming a member, you gain access to deals and tips that boost your savings. Here are some key advantages: Early access to the hottest deals, ensuring you never miss significant discounts. Exclusive tips and tricks for effective couponing, maximizing your shopping efficiency. Special deals reserved only for members, including savings on items like Macy’s coupon code perfume. With the KCL Insider program, you’ll additionally stay informed about the latest shopping trends and promotions customized for you. This membership makes your shopping more rewarding, allowing you to level up your couponing game as you enjoy the best savings available. Early Access Sales How can you get ahead of the crowd during sales events? By becoming a KCL Insider, you gain early access to the hottest deals, ensuring you’re among the first to snag limited-time offers. As a member, you’ll tap into exclusive savings opportunities that improve your shopping experience. During major sales events like Black Friday, you’ll have an edge over others, accessing deals that may not be available to the general public. Plus, you’ll discover insider tricks for effective couponing, which can help you maximize savings on your purchases. For instance, when shopping for that perfect fragrance, you can combine a Macy’s promo code perfume with early access offers to enjoy even greater discounts. Don’t miss out on these benefits! Insider Couponing Tips To maximize your savings during shopping, you’ll want to learn effective couponing strategies that can improve your overall experience. Becoming a KCL Insider offers exclusive advantages, letting you access the hottest deals first. Here are some insider tips: Sign up for exclusive savings that stack on existing markdowns. Gain insights into the latest deal trends and sales events. Enjoy member-only promotions that aren’t available to the public. Skechers Water-Repellent Winter Boots, Only $40 Shipped at QVC This month, you can grab a pair of Skechers Water-Repellent Winter Boots for only $40, shipped directly to your door through QVC. These boots feature a water-repellent design, ensuring your feet stay dry and comfortable in wet winter conditions. Not only are they functional, but their stylish look makes them suitable for everyday wear, allowing you to maintain both comfort and style during the colder months. Compared to similar winter boots typically priced higher, this promotion provides excellent value for shoppers looking for budget-friendly options. Additionally, with shipping included in the price, you don’t have to worry about additional costs. If you’re also on the hunt for great deals, don’t forget to check out Macy’s promo code shoes for additional savings on other footwear. With these Skechers boots at such a low price, it’s an ideal time to upgrade your winter wardrobe without breaking the bank. Get 20 Lancome Products for $71 ($726 Value) This month, you can grab 20 Lancome products for just $71, a remarkable discount from their total value of $726. The promotion includes a diverse range of skincare and makeup items, allowing you to explore various products during savings considerably. Keep in mind, this limited-time offer highlights the luxury of Lancome’s high-quality beauty line, making it a smart choice for any makeup enthusiast. Incredible Value Savings An incredible opportunity awaits beauty enthusiasts with the chance to purchase 20 Lancome products for only $71, a remarkable discount from the original retail value of $726. This deal offers you an incredible savings of over 90%, making it an ideal time to explore high-quality beauty products. Here’s what you can expect from this limited-time offer: A diverse range of skincare and makeup items Well-regarded products known for effectiveness and luxury A chance to try multiple items at a fraction of the cost Don’t forget to check for Macy’s fragrance coupons to maximize your savings even further. Availability is limited, so act quickly to secure this exceptional deal as supplies last. Variety of Products Discover a remarkable opportunity to improve your beauty routine with 20 Lancome products for just $71, a striking reduction from the original value of $726. This bundle features a varied selection of skincare and makeup items, allowing you to explore new favorites or replenish your go-tos. Each product is thoughtfully curated, reflecting Lancome’s dedication to quality and effectiveness. From luxurious creams to lively lip colors, this collection caters to all beauty needs. Additionally, by using coupons at Macy’s, you can maximize your savings even further. This promotion not merely showcases the brand’s commitment to high-value offerings but also serves as an excellent chance for both beauty enthusiasts and casual users to elevate their collection. Don’t let this opportunity pass you by. Limited Time Offer If you’re looking for a way to improve your beauty collection without breaking the bank, consider taking advantage of the limited-time offer on 20 Lancome products for just $71, a staggering drop from the original price of $726. This exclusive deal is perfect for beauty enthusiasts wanting to explore high-end items. Here’s what you’ll get: A variety of skincare necessities Must-have makeup products A chance to expand your beauty collection Quantities are limited, so it’s wise to act quickly before this offer sells out. Plus, don’t forget to check for a Macy’s perfume coupon to save even more on your beauty haul! Don’t miss out on this exceptional opportunity. Bissell Pet Hair Vacuum, Only $99 at Walmart For just $99, the Bissell Pet Hair Vacuum at Walmart provides an excellent opportunity for pet owners looking to maintain a clean home without breaking the bank. This vacuum is particularly designed to tackle pet hair, making it an ideal choice for anyone with furry friends. With specialized attachments, it improves its ability to remove stubborn pet hair from carpets, upholstery, and hard surfaces. Customers have rated the vacuum highly for its performance and ease of use, which contributes to its popularity among pet owners. This promotion not only represents significant savings compared to its regular price but likewise guarantees you invest in a reliable cleaning solution. By purchasing the Bissell Pet Hair Vacuum, you’re taking a step toward a cleaner environment, making it easier to manage pet hair and keep your home tidy. Don’t miss this chance to grab a top-rated vacuum at such an affordable price. This 8-Piece Essentials Kit Is Just $6.29 at Walgreens You can grab an 8-Piece Vital Kit at Walgreens for just $6.29, making it a fantastic option for those in need of everyday items. This budget-friendly kit offers significant savings compared to purchasing each item separately, enhancing its value. Here’s what you can expect in the kit: Vital toiletries Basic first aid supplies Convenient travel-sized items This promotion is an excellent opportunity to stock up, especially with the holiday season approaching. Whether you’re preparing for travels or just want to replenish your home supplies, this kit is perfect for on-the-go convenience. Availability may vary by location, so it’s a good idea to check with your local Walgreens to confirm they’ve it in stock. And as you’re at it, don’t forget to look for shoe store coupons to maximize your savings on other vital items! Frequently Asked Questions Which Sales Promotion Is Most Effective? The most effective sales promotion often combines discounts with urgency. Time-sensitive offers, such as flash sales, create a pressing need to buy quickly. Furthermore, Buy One Get One (BOGO) deals encourage larger purchases by providing perceived value. Discounts on popular items, especially during peak seasons, tend to attract more customers. Combining these strategies with incentives like gift cards can improve customer loyalty and drive repeat visits, making them highly effective overall. Should I Buy on Black Friday or Cyber Monday? When deciding between Black Friday and Cyber Monday, consider the types of products you need. Black Friday often features significant discounts on electronics and appliances, whereas Cyber Monday tends to offer better deals on fashion and home goods. Furthermore, Black Friday sales may begin on Thanksgiving, giving you early access. Cyber Monday, on the other hand, might provide extended return policies. Researching specific items beforehand will help you maximize savings and choose the best shopping day for your needs. Which Website Has the Best Deals? When you’re looking for the best deals, consider your shopping needs first. Amazon typically offers significant discounts on electronics, whereas Target surpasses in home goods and food promotions. HSN is known for household appliances, showcasing exclusive deals. Best Buy is ideal for tech enthusiasts, featuring substantial savings on gadgets. Walmart is a strong choice for toys and seasonal items. Evaluate each site based on what you need, as each has unique strengths and promotions. What Is the Biggest Sale Event of the Year? The biggest sale event of the year is Black Friday, celebrated on November 24, 2023. During this event, major retailers offer discounts ranging from 20% to 70% on a wide array of products, including electronics, home goods, clothing, and toys. Many retailers start their promotions as early as Thanksgiving Day, leading to increased consumer spending. To maximize your savings, consider using price trackers and deal aggregators to find the best prices available. Conclusion This month, take advantage of these exceptional store promotions and discounts to maximize your savings. From Yogurtland’s BOGO yogurt offer to the incredible deal on 20 Lancome products, there’s something for everyone. Don’t overlook the home necessities like the Miracle-Gro Indoor Plant Food and Ninja Foodi Smart XL Air Fryer. Whether you’re shopping for winter boots at Skechers or a necessities kit at Walgreens, these offers provide great opportunities to save. Make sure you don’t miss out. Image via Google Gemini This article, "10 Best Store Promotions and Discounts You Can’t Miss This Month" was first published on Small Business Trends View the full article

This month presents a variety of store promotions and discounts that you shouldn’t overlook. From Yogurtland‘s BOGO yogurt offer on October 27 to significant savings on beauty products like Lancome, there’s something for everyone. Home and garden enthusiasts can find deals on Miracle-Gro and Ninja appliances, whereas winter footwear and crucial kits are affordably priced at Skechers and Walgreens. Stay tuned to discover all the top deals and how you can maximize your savings this October. Key Takeaways Enjoy a buy one, get one free yogurt or ice cream at Yogurtland on October 27, perfect for sharing with friends. Snag 20 luxury Lancome products for just $71, a savings of over 90% on high-quality skincare and makeup. Purchase a 2-pack of Miracle-Gro Indoor Plant Food for as low as $9.39, ideal for nurturing multiple plants. Get the Ninja Foodi Smart XL Air Fryer for $129.99, featuring a Smart Cook System and a large capacity for versatile cooking. Save on cleaning tools with the Shark Cyclone Pet Handheld Vacuum at $25 and the Bissell Pet Hair Vacuum for $99, both designed for effective pet hair removal. BOGO Yogurt or Ice Cream Cups at Yogurtland on Oct. 27 On October 27, you can take advantage of Yogurtland’s exciting buy one, get one (BOGO) offer on yogurt or ice cream cups, which means you can enjoy double the dessert for the price of one. This promotion is accessible for both iOS and Android users, ensuring that everyone can participate. Whether you want to treat yourself or share a sweet moment with a friend, this deal is a fantastic way to indulge without overspending. Yogurtland offers a wide selection of flavors and toppings, allowing you to customize each cup to fit your taste. This limited-time offer not only satisfies your cravings but additionally helps you stick to your budget. If you’re likewise looking for other savings, consider checking for Macy’s coupon codes today to maximize your shopping experience. Don’t miss out on this opportunity to enjoy delicious frozen treats! Shark Cyclone Pet Handheld Vacuum, Just $25 Shipped at HSN If you’re looking for effective cleaning solutions, the HSN is currently available for just $25 shipped at HSN, marked down from its regular price of $70. This strong vacuum is particularly designed to tackle pet hair and debris, making it an ideal choice for pet owners. Its compact and lightweight design allows for easy maneuverability, letting you reach tight spaces and corners that larger vacuums can’t access. Customers have consistently praised its performance, noting how efficiently it cleans. This deal at HSN is a limited-time offer, so it’s a perfect opportunity to upgrade your cleaning tools without overspending. Furthermore, if you’re also shopping for home furnishings, don’t forget to check for a Macy’s furniture discount code to save even more on your purchases. Whether you’re dealing with pet messes or everyday debris, the Shark Cyclone is a reliable solution that won’t break the bank. Vera Bradley Throw Blankets Dropped to $12.34 at Target Vera Bradley Throw Blankets are now available at Target for an impressive price of $12.34, greatly reduced from their original retail price of $65. This significant discount makes it an excellent opportunity for those looking to improve their home decor or gift quality items. Here are some key features of these blankets: Stylish Patterns: Each blanket showcases Vera Bradley‘s signature patterns, ensuring they fit seamlessly with any decor. Versatile Use: Perfect for cozying up on the couch or adding a decorative touch to your bedroom. Great for Gifting: With the holidays approaching, these blankets make thoughtful gifts that recipients will appreciate. Availability may vary by location, so it’s wise to check your local Target or their website. Furthermore, you may find coupons which could further lower your total. Don’t miss out on this remarkable deal! Miracle-Gro Indoor Plant Food 2-Pack, as Low as $9.39 on Amazon If you’re looking for an affordable way to care for your indoor plants, the Miracle-Gro Indoor Plant Food 2-Pack at just $9.39 on Amazon is a great option. This product not just encourages lively growth but likewise improves the overall health of your plants, making it suitable for both beginners and seasoned gardeners. With enough supply for multiple plants or extended use, this deal is timely and worth considering before stock runs out. Affordable Plant Care Solution In regards to nurturing your indoor plants, having the right care solutions can make all the difference. The Miracle-Gro Indoor Plant Food 2-Pack, available for as low as $9.39 on Amazon, is an excellent choice for plant enthusiasts. This affordable option provides crucial nutrients and encourages lively growth. Here are a few benefits of using Miracle-Gro: Promotes stronger root systems, ensuring your plants thrive. Improves overall appearance, making your greenery more attractive. Trusted brand reputation among plant lovers for effectiveness. Don’t forget, as you’re shopping, look out for deals like a Macy’s coupon code furniture to save even more on your indoor gardening supplies. Investing in your plants has never been easier or more affordable! Boost Indoor Plant Growth Boosting indoor plant growth is vital for maintaining a lively and healthy home environment, and the Miracle-Gro Indoor Plant Food 2-Pack, available for as low as $9.39 on Amazon, offers an effective solution. This specially formulated plant food provides fundamental nutrients, ensuring your indoor plants thrive with lively foliage. Applying it’s simple, allowing you to give your plants the right nourishment without hassle. The 2-Pack option is perfect for those with multiple plants or larger indoor gardens, extending its usability. Users have praised its effectiveness, making Miracle-Gro a trusted choice for indoor plant care. Plus, if you’re shopping for fragrances, don’t forget to check out the Macy’s promo code fragrance for additional savings on your shopping spree! Ninja Foodi Smart XL Air Fryer, Just $129.99 on Amazon The Ninja Foodi Smart XL Air Fryer, now available for just $129.99 on Amazon, represents a significant discount from its regular price of $250. This versatile appliance is designed to make your cooking experience easier and more enjoyable. Here’s what you can expect: Smart Cook System: Achieve perfect cooking results with various foods. Large Capacity: Accommodates up to 5 pounds, ideal for family meals. Multiple Functions: Air fry, roast, bake, and dehydrate all in one device. With an impressive average customer rating of 4.7 stars, it’s highly praised for its performance and ease of use. If you’re looking for a great deal, consider combining this purchase with a Macy’s discount promo code for additional savings on kitchen necessities. Don’t miss out on this opportunity to improve your cooking capabilities as you save money! Become a KCL Insider and Get Even More Savings Becoming a KCL Insider opens the door to exclusive member discounts, giving you early access to sales that can greatly improve your savings. As an Insider, you’ll additionally receive valuable couponing tips customized to help you maximize your budget across various products and promotions. This streamlined approach not just boosts your shopping experience but guarantees you never miss out on the best deals available. Exclusive Member Discounts Joining the KCL Insider program reveals a wealth of exclusive benefits intended to improve your shopping experience. By becoming a member, you gain access to deals and tips that boost your savings. Here are some key advantages: Early access to the hottest deals, ensuring you never miss significant discounts. Exclusive tips and tricks for effective couponing, maximizing your shopping efficiency. Special deals reserved only for members, including savings on items like Macy’s coupon code perfume. With the KCL Insider program, you’ll additionally stay informed about the latest shopping trends and promotions customized for you. This membership makes your shopping more rewarding, allowing you to level up your couponing game as you enjoy the best savings available. Early Access Sales How can you get ahead of the crowd during sales events? By becoming a KCL Insider, you gain early access to the hottest deals, ensuring you’re among the first to snag limited-time offers. As a member, you’ll tap into exclusive savings opportunities that improve your shopping experience. During major sales events like Black Friday, you’ll have an edge over others, accessing deals that may not be available to the general public. Plus, you’ll discover insider tricks for effective couponing, which can help you maximize savings on your purchases. For instance, when shopping for that perfect fragrance, you can combine a Macy’s promo code perfume with early access offers to enjoy even greater discounts. Don’t miss out on these benefits! Insider Couponing Tips To maximize your savings during shopping, you’ll want to learn effective couponing strategies that can improve your overall experience. Becoming a KCL Insider offers exclusive advantages, letting you access the hottest deals first. Here are some insider tips: Sign up for exclusive savings that stack on existing markdowns. Gain insights into the latest deal trends and sales events. Enjoy member-only promotions that aren’t available to the public. Skechers Water-Repellent Winter Boots, Only $40 Shipped at QVC This month, you can grab a pair of Skechers Water-Repellent Winter Boots for only $40, shipped directly to your door through QVC. These boots feature a water-repellent design, ensuring your feet stay dry and comfortable in wet winter conditions. Not only are they functional, but their stylish look makes them suitable for everyday wear, allowing you to maintain both comfort and style during the colder months. Compared to similar winter boots typically priced higher, this promotion provides excellent value for shoppers looking for budget-friendly options. Additionally, with shipping included in the price, you don’t have to worry about additional costs. If you’re also on the hunt for great deals, don’t forget to check out Macy’s promo code shoes for additional savings on other footwear. With these Skechers boots at such a low price, it’s an ideal time to upgrade your winter wardrobe without breaking the bank. Get 20 Lancome Products for $71 ($726 Value) This month, you can grab 20 Lancome products for just $71, a remarkable discount from their total value of $726. The promotion includes a diverse range of skincare and makeup items, allowing you to explore various products during savings considerably. Keep in mind, this limited-time offer highlights the luxury of Lancome’s high-quality beauty line, making it a smart choice for any makeup enthusiast. Incredible Value Savings An incredible opportunity awaits beauty enthusiasts with the chance to purchase 20 Lancome products for only $71, a remarkable discount from the original retail value of $726. This deal offers you an incredible savings of over 90%, making it an ideal time to explore high-quality beauty products. Here’s what you can expect from this limited-time offer: A diverse range of skincare and makeup items Well-regarded products known for effectiveness and luxury A chance to try multiple items at a fraction of the cost Don’t forget to check for Macy’s fragrance coupons to maximize your savings even further. Availability is limited, so act quickly to secure this exceptional deal as supplies last. Variety of Products Discover a remarkable opportunity to improve your beauty routine with 20 Lancome products for just $71, a striking reduction from the original value of $726. This bundle features a varied selection of skincare and makeup items, allowing you to explore new favorites or replenish your go-tos. Each product is thoughtfully curated, reflecting Lancome’s dedication to quality and effectiveness. From luxurious creams to lively lip colors, this collection caters to all beauty needs. Additionally, by using coupons at Macy’s, you can maximize your savings even further. This promotion not merely showcases the brand’s commitment to high-value offerings but also serves as an excellent chance for both beauty enthusiasts and casual users to elevate their collection. Don’t let this opportunity pass you by. Limited Time Offer If you’re looking for a way to improve your beauty collection without breaking the bank, consider taking advantage of the limited-time offer on 20 Lancome products for just $71, a staggering drop from the original price of $726. This exclusive deal is perfect for beauty enthusiasts wanting to explore high-end items. Here’s what you’ll get: A variety of skincare necessities Must-have makeup products A chance to expand your beauty collection Quantities are limited, so it’s wise to act quickly before this offer sells out. Plus, don’t forget to check for a Macy’s perfume coupon to save even more on your beauty haul! Don’t miss out on this exceptional opportunity. Bissell Pet Hair Vacuum, Only $99 at Walmart For just $99, the Bissell Pet Hair Vacuum at Walmart provides an excellent opportunity for pet owners looking to maintain a clean home without breaking the bank. This vacuum is particularly designed to tackle pet hair, making it an ideal choice for anyone with furry friends. With specialized attachments, it improves its ability to remove stubborn pet hair from carpets, upholstery, and hard surfaces. Customers have rated the vacuum highly for its performance and ease of use, which contributes to its popularity among pet owners. This promotion not only represents significant savings compared to its regular price but likewise guarantees you invest in a reliable cleaning solution. By purchasing the Bissell Pet Hair Vacuum, you’re taking a step toward a cleaner environment, making it easier to manage pet hair and keep your home tidy. Don’t miss this chance to grab a top-rated vacuum at such an affordable price. This 8-Piece Essentials Kit Is Just $6.29 at Walgreens You can grab an 8-Piece Vital Kit at Walgreens for just $6.29, making it a fantastic option for those in need of everyday items. This budget-friendly kit offers significant savings compared to purchasing each item separately, enhancing its value. Here’s what you can expect in the kit: Vital toiletries Basic first aid supplies Convenient travel-sized items This promotion is an excellent opportunity to stock up, especially with the holiday season approaching. Whether you’re preparing for travels or just want to replenish your home supplies, this kit is perfect for on-the-go convenience. Availability may vary by location, so it’s a good idea to check with your local Walgreens to confirm they’ve it in stock. And as you’re at it, don’t forget to look for shoe store coupons to maximize your savings on other vital items! Frequently Asked Questions Which Sales Promotion Is Most Effective? The most effective sales promotion often combines discounts with urgency. Time-sensitive offers, such as flash sales, create a pressing need to buy quickly. Furthermore, Buy One Get One (BOGO) deals encourage larger purchases by providing perceived value. Discounts on popular items, especially during peak seasons, tend to attract more customers. Combining these strategies with incentives like gift cards can improve customer loyalty and drive repeat visits, making them highly effective overall. Should I Buy on Black Friday or Cyber Monday? When deciding between Black Friday and Cyber Monday, consider the types of products you need. Black Friday often features significant discounts on electronics and appliances, whereas Cyber Monday tends to offer better deals on fashion and home goods. Furthermore, Black Friday sales may begin on Thanksgiving, giving you early access. Cyber Monday, on the other hand, might provide extended return policies. Researching specific items beforehand will help you maximize savings and choose the best shopping day for your needs. Which Website Has the Best Deals? When you’re looking for the best deals, consider your shopping needs first. Amazon typically offers significant discounts on electronics, whereas Target surpasses in home goods and food promotions. HSN is known for household appliances, showcasing exclusive deals. Best Buy is ideal for tech enthusiasts, featuring substantial savings on gadgets. Walmart is a strong choice for toys and seasonal items. Evaluate each site based on what you need, as each has unique strengths and promotions. What Is the Biggest Sale Event of the Year? The biggest sale event of the year is Black Friday, celebrated on November 24, 2023. During this event, major retailers offer discounts ranging from 20% to 70% on a wide array of products, including electronics, home goods, clothing, and toys. Many retailers start their promotions as early as Thanksgiving Day, leading to increased consumer spending. To maximize your savings, consider using price trackers and deal aggregators to find the best prices available. Conclusion This month, take advantage of these exceptional store promotions and discounts to maximize your savings. From Yogurtland’s BOGO yogurt offer to the incredible deal on 20 Lancome products, there’s something for everyone. Don’t overlook the home necessities like the Miracle-Gro Indoor Plant Food and Ninja Foodi Smart XL Air Fryer. Whether you’re shopping for winter boots at Skechers or a necessities kit at Walgreens, these offers provide great opportunities to save. Make sure you don’t miss out. Image via Google Gemini This article, "10 Best Store Promotions and Discounts You Can’t Miss This Month" was first published on Small Business Trends View the full article

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We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Nothing’s Ear (a) earbuds launched at $109, which always felt a little ambitious for a midrange pair trying to punch above its weight. But at their current sale price of $58.99 right now, their lowest price to date (according to price trackers), they’re in a range where the design, sound quality, and software finally make sense for the money. Nothing Ear (a) Wireless Earbuds with ChatGPT Integration, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Earbuds Wireless Bluetooth White $58.99 at Amazon $109.00 Save $50.01 Get Deal Get Deal $58.99 at Amazon $109.00 Save $50.01 The Ear (a) look unmistakably Nothing, with a transparent shell that shows off the internals. They fit snugly without much fiddling, and the IP54 rating means sweat, dust, and light rain won’t be a problem. That said, the case itself is only IPX2, so it can handle splashes but not much else. Sound is where these earbuds mostly earn their keep. The 11mm dynamic drivers deliver a bass-forward presentation that still manages to stay relatively balanced. Low-end hits with real weight, especially at moderate to higher volumes, and doesn’t immediately swallow vocals or guitars, notes this PCMag review. You can tweak things further in the Nothing app, either by choosing preset EQ modes or manually adjusting bass, mids, and highs. Codec support is strong for the money, with AAC, SBC, and LDAC all on board over Bluetooth 5.3, plus multipoint for two devices at once. Noise cancellation is effective for the price, particularly on the default High setting. It reduces low-frequency rumble and busy background sounds well, though rivals from Sony or Bose still do more heavy lifting in this area. The controls are stem-based pinches and feel consistent once you learn them. Playback, calls, track skipping, and noise modes are all handled without needing to pull out your phone, and the app lets you customize most gestures. There’s even a pinch-to-speak ChatGPT feature if you’re using a Nothing phone. Battery life lands around 9.5 hours with ANC off or 5.5 hours with it on, with the case extending that to roughly 33 or 19 hours, respectively. Those numbers will drop if you use higher-quality codecs or listen at a loud volume, but they’re competitive. In short, Nothing Ear (a) makes the most sense for someone who values sound tuning, bass-heavy audio, and a slick design, all for under $60. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.99 (List Price $349.00) Blink Mini 2 1080p Security Camera (White) — $23.99 (List Price $39.99) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) — $149.99 (List Price $219.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.00 (List Price $349.00) Deals are selected by our commerce team View the full article

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