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CoreWeave and Nvidia announced Monday that the AI chipmaker has invested another $2 billion as part of a plan to accelerate the buildout of more than five gigawatts of artificial-intelligence (AI) factories by 2030. That’s on top of its previous $3.3 billion investment. CoreWeave is a cloud computing platform focused on artificial intelligence. According to a release from Nvidia, the chipmaker bought CoreWeave Class A common stock at $87.20 a share, which “reflects it’s confidence in CoreWeave’s business, team and growth strategy as a cloud platform built on NVIDIA infrastructure.” The news sent shares of CoreWeave, Inc. (Nasdaq: CRWV) up 12% in Monday morning trading; at the time of this writing, in midday trading, it was trading up over 9%. “Demand for AI continues to grow exponentially and the need for compute has never been greater, the companies said in a joint statement. “AI is entering its next frontier and driving the largest infrastructure buildout in human history,” Jensen Huang, founder and CEO of Nvidia added. “CoreWeave’s deep AI factory expertise, platform software, and unmatched execution velocity are recognized across the industry. Together, we’re racing to meet extraordinary demand for NVIDIA AI factories—the foundation of the AI industrial revolution.” The deal does two things: It gives CoreWeave “early access” to Nvidia’s new central processing unit (CPU) and other products; and pits Nvidia up against Intel and Advanced Micro Devices as direct competitors, according to a report from LinkedIn News. Coreweave financials CoreWeave became a publicly-traded company in March, debuting on the Nasdaq exchange—after raising billions, in part from Nvidia, per CNBC. In November, the company reported third-quarter 2025 earnings with revenue beating analyst expectations at $1.36 billion (versus $1.29 billion), but reported negative earnings per share (EPS) of 22 cents. Operating income was also down 56% to $51.9 million. That, in addition to high infrastructure costs, third-party partner delays, and high debt, caused its share price to drop at the time. View the full article

Hi there, Remote work has always suited me better than office life: letting me work at my own pace while staying close to those who matter most. Today, that’s my kids; before them, it was my mutt and favorite co-worker, Paro. Along the way, I’ve come to recognize the challenges of remote work too: loneliness, pajama days, and finding the right places to work from. If you’re like me, today’s reads offer practical advice on achieving a healthier work-life balance, with a bonus article to help you decide whether going remote is right for you in the first place. Enjoy the read. — Maja Our Favorite Articles 💯Is Remote Work Really for You? (Psychology Today)Psychologists outline four clear signs that remote work fits your personality—and a few hints that it might quietly be working against you. 👉 ​Read here​. The Best Dogs for Working From Home (Best Life)Dogs make great co-workers—but having one demanding a game of fetch mid-Zoom isn’t always ideal. Some breeds are simply better suited for long, quiet days at home. 👉 ​Learn more​. Why Remote Workers Are Struggling to Sleep (Tom’s Guide)Doctors explain why many remote workers are sleeping worse this winter, and share three simple fixes to reset boundaries between work, rest, and recovery. 👉 ​Find out how​. The Best Ways to Negotiate Flexibility (Phys.org)Requesting remote or flexible work can be more, or less, successful depending on how you build your case. 👉 ​Keep reading​. This Week's Sponsor 🙌Your new website, email address & cloud storage. Simple. Fast. Secure.Discover ​ace.me​: Your all-in-one website, email and cloud storage. Ditch Linktree, Gmail and Dropbox for a privacy focused experience. Build amazing sites effortlessly, enjoy your mails in a modern messenger format, all free forever. Sign up now! Remotive Jobs 💼Let's get you hired! This great company is hiring now: 💻 Engineering 👉 ​Senior Independent Software Developer at A.Team​ (Americas, Europe, Israel) 👉 ​Senior Independent AI Engineer / Architect at A.Team​ (Americas, Europe, Israel) 👉 ​Senior Software Engineer, Global Contractor at Jump​ (Worldwide) 📱 Product 👉 ​Product Inventor / Engineer @ Fun Ecom Co | Great People & Flexible Hours at JLS Trading Co​ (Worldwide) 🧚 Customer service 👉 ​Client Support Specialist at Clipboard Health​ (Europe, Canada, South Africa, Philippines, Jamaica) Free Guides & Tools​Premium Job Board​We curate 115,000+ fully remote jobs so you don't have to. ➡️ ​Find your remote job​ ​Job Search Tips​Looking for a remote job? Here are our tips to help you work remotely. ➡️ ​Check it out Join the Remotive newsletter Subscribe to get our latest content by email. Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again. Email address Subscribe Powered by ConvertKit View the full article

The government mortgage securitization guarantor flagged the goal back during the first The President administration, warning then that it would be a long-term project. View the full article

For weeks, the leaders of Minnesota’s most prominent businesses have remained tight-lipped as thousands of ICE agents have flooded the Twin Cities, where those agents have raided residential neighborhoods, detained employees from local businesses, and taken multiple schoolchildren in broad daylight. Now, over the weekend, more than 60 Minnesota-based CEOs finally spoke out against ICE in a brief collective letter. The 200-word letter was released on January 25 by Minnesota’s Chamber of Commerce. It came the day after a U.S. Border Patrol officer shot and killed Minneapolis resident and ICU nurse Alex Pretti, and weeks after the death of Minneapolis writer Renee Good, who was fatally shot by an ICE agent on January 7. In the letter, the business leaders call for “an immediate deescalation of tensions,” and for “state, local and federal officials to work together to find real solutions.” But, for many Minnesotans, this response is too little, too late. A culture of corporate silence Just a few years ago, it was fairly commonplace for major companies to speak out about social justice—to varying degrees of actual commitment and impact. In the summer of 2020, during President The President’s first term, Minnesota-based companies including General Mills, Target, Best Buy, Cargill, UnitedHealth Group, 3M, and Land O’Lakes all offered statements in the immediate wake of the murder of George Floyd by Minneapolis police. But now, during The President’s second term, corporate silence has become the norm as companies opt to remain mute on critical issues rather than attracting the The President administration’s ire. Until recently, the above companies have failed to speak up amidst large-scale ICE raids in their home state. Earlier this month, Fast Company writer Joe Berkowitz reached out to all of them regarding ICE’s presence in Minneapolis, and received radio silence. Meanwhile, small businesses in the community were actively responding to the situation by condemning ICE and setting up fundraisers for affected residents. Now, though, it seems that major Minnesotan companies finally feel that silence is no longer a viable path forward. Their new letter was signed by CEOs from all of the aforementioned companies, as well as others like Blue Cross and Blue Shield of Minnesota, Mayo Clinic, the Minnesota Vikings, Xcel Energy, and more. “The business community in Minnesota prides itself in providing leadership and solving problems to ensure a strong and vibrant state,” the letter starts. “The recent challenges facing our state have created widespread disruption and tragic loss of life.” It continues, “In this difficult moment for our community, we call for peace and focused cooperation among local, state and federal leaders to achieve a swift and durable solution that enables families, businesses, our employees, and communities across Minnesota to resume our work to build a bright and prosperous future.” Notably, the letter never actually references ICE or U.S. Border Patrol by name, and only acknowledges Pretti’s death as “yesterday’s tragic news.” Too little, too late So far, some commenters online have expressed their gratitude to these companies for coming forward. But the overwhelming response has been dominated by people who are incredulous at the statement’s timing—and its lack of direct language. “I’d argue this isn’t even ‘breaking silence,’” one comment under a post from The Minnesota Star Tribune reads. “This statement essentially says nothing. They are just speaking out to avoid criticism.” A second comment noted, “It reads with the subtext ‘please let’s all calm down so we can make money again’ PASS.” And a third user added, “Y’all have the resources to do more than write a letter. Pause operations for a week, pay your employees anyway, go to DC and take an actual risk. Small businesses stood 10 toes down and lost revenue on Friday while yall stayed open. Leadership isn’t just about bts conversations . . . it’s also about using your leverage. So use it.” View the full article

If not now, yen?View the full article

The Wienermobiles are coming back for a bite at the Brickyard in May, giving them another chance to relish the spotlight of racing’s biggest weekend. Oscar Mayer announced Sunday all six of its famed street-ready vehicles will compete for the second straight year on Indianapolis Motor Speedway’s historic 2.5-mile oval. The Wienie 500 is scheduled for May 22 during the track’s annual Carburation Day festivities. Last year’s race was such a hit, organizers wanted to give fans a second round to savor the flavor of a light-hearted competition just two days before IndyCar’s marquis race — the Indianapolis 500. The presentation will have a familiar look for fans who watched last year’s inaugural race. Each Wienermobile will feature toppings representing an American regional favorite while carrying carry custom decals. Drivers will don Hotdogger racing suits while the iconic “Wiener Song” plays and the champ drives into “wieners circle.” Slaw Dog, which represents the Southeast, will try to prove it is beefy enough to defend last year’s crown. Four other regional favorites also are expected to return — Chi Dog (Midwest), New York Dog (East), Chili Dog (South) and Seattle Dog (Northwest). But the Sonoran Dog may be replaced after failing to cut the mustard in 2025. Fans can choose the final entrant from a menu of seven possibilities, including the Sonoran Dog, by visiting Instagram in the first “Pick Your Dog” Wienie 500 bracket. Updates will be provided on the Instagram account or on TikTok. “The response to the first Wienie 500 was overwhelming, and we heard the fans loud and clear that they were hungry for more,” Kelsey Rice, Oscar Mayer brand communications director said in a statement. “This year, we’re supercharging the experience, delivering an even bigger, bolder and more unforgettable event that puts the fans at the forefront. With amplified engagement, intensified rivalries and more surprises in store, we’re giving the people what they want — an unparalleled live experience that will leave them craving more.” View the full article

If you’re running an e-commerce business, choosing the right referral software can greatly affect your growth. Effective referral programs not just attract new customers but furthermore improve loyalty among existing ones. With various options available, it’s crucial to understand the strengths of each software solution. In this discussion, we’ll explore the top seven referral software options customized for e-commerce, ensuring you have the insights needed to make an informed decision for your business. Key Takeaways ReferralCandy offers seamless integration with Shopify/WooCommerce, making it ideal for e-commerce businesses starting at $59/month. Friendbuy provides extensive customization options, targeting D2C brands, with pricing starting at $249/month. Yotpo combines referral programs with loyalty and review systems, offering tailored pricing to fit various business needs. Extole features advanced analytics suitable for large enterprises, with custom pricing available to accommodate specific requirements. Referral Rock is user-friendly for SMBs and B2B companies, allowing customizable rewards starting at $175/month. What Is Referral Software? Referral software is a powerful tool designed to help businesses utilize the potential of their existing customer base to attract new clients. This software enables companies to create and manage referral programs effectively, offering customizable referral links or codes that customers can share. One of the key features of referral program software is its ability to automate reward delivery, ensuring that customers receive incentives without delay. Furthermore, these tools often include fraud prevention measures, CRM and e-commerce integrations, and analytics to track performance and ROI. By leveraging referral programs, businesses can greatly reduce customer acquisition costs, as referrals from friends are known to lead to long-term customers. Successful brands like Dropbox and PayPal have shown that well-structured referral programs can drive considerable growth. As of 2025, referral software remains crucial for optimizing customer acquisition strategies and enhancing overall business success. Importance of Referral Programs in E-commerce Referral programs are a cost-effective acquisition strategy for e-commerce businesses, potentially cutting customer acquisition costs by up to 50%. They not just help attract new customers but additionally improve brand loyalty, as referred customers are 18% more likely to stick around. With proven success from brands like Dropbox and PayPal, implementing a referral program can greatly boost your sales and customer lifetime value. Cost-Effective Acquisition Strategy In today’s competitive e-commerce environment, implementing a cost-effective acquisition strategy is crucial for sustained growth. Referral programs dramatically reduce customer acquisition costs, as acquiring a new customer can be up to four times more expensive than retaining an existing one. When you use referral program software for small business, you can leverage word-of-mouth marketing, which is highly trusted by consumers. Customers referred by friends are 18% more likely to stay loyal, enhancing your retention rates. Successful brands like Dropbox and PayPal show that structured referral programs can boost customer bases by over 25%. By embracing this strategy, you not only cut costs but additionally increase customer lifetime value, leading to long-term benefits. Benefit Impact Lower acquisition costs Up to 4 times cheaper Increased customer loyalty 18% more likely to stay Growth potential Over 25% increase in customers Enhanced Brand Loyalty Strategies Successful e-commerce businesses understand that building brand loyalty goes beyond simply attracting customers; it involves creating lasting relationships that encourage repeat purchases and advocacy. Implementing a referral program can greatly improve brand loyalty, as customers referred by friends are 18% more likely to stay long-term. By using referral software for small business, you can reduce customer acquisition costs, which is essential since acquiring new customers can be up to four times more expensive than retaining existing ones. Successful brands like Dropbox and PayPal showcase the effectiveness of referral marketing. Engaging customers in referral programs often leads to higher lifetime value, with gamification and personalized rewards further increasing participation and advocacy, ensuring a loyal customer base for your e-commerce business. Criteria for Choosing Referral Software How can you guarantee that your chosen referral software truly meets your e-commerce needs? Selecting the right referral software is essential for maximizing your marketing efforts and enhancing customer engagement. Here are key criteria to take into account: Integration Capabilities: Confirm it seamlessly integrates with your existing platforms like Shopify or WooCommerce. Customization Options: Look for flexibility in creating referral programs that resonate with your target audience. Automated Reward Delivery: Choose software that automates reward distribution to streamline the process for both referrers and referred customers. Reporting and Analytics: Analyze the software’s ability to provide detailed insights into referral performance, which helps optimize your marketing strategies. Scalability: The referral software should support growth, accommodating increased referral volumes and more complex campaign structures as your e-commerce business expands. Overview of the Top Referral Software Solutions Now that you know what to look for in referral software, let’s explore some of the top solutions available. Each option offers unique features customized to different business needs, from seamless integrations to extensive customization. Comprehending these key features will help you find the best fit for your e-commerce brand. Key Features Overview A thorough grasp of the key features of top referral software solutions is essential for e-commerce businesses aiming to improve customer acquisition through word-of-mouth marketing. The best ecommerce referral programs offer various functionalities that cater to different needs. Here are key features to evaluate: Integration Ease: Solutions like ReferralCandy work seamlessly with platforms like Shopify and WooCommerce. Customization Options: Friendbuy allows extensive A/B testing and widget customization for personalized campaigns. Comprehensive Tools: Yotpo combines referrals with loyalty and review systems, providing a holistic marketing approach. User-Friendly Interface: Referral Rock simplifies setup and management for small to mid-sized businesses. Advanced Analytics: Extole delivers robust reporting and segmentation for large enterprises needing scalable solutions. Understanding these features can help you choose the right referral software for your e-commerce needs. Ideal Business Fit When selecting the right referral software solution for your e-commerce business, it’s crucial to take into account how each option aligns with your specific needs. Each platform offers unique features catering to different business types. Here’s a quick comparison: Software Ideal For Starting Price ReferralCandy Startups, Shopify/WooCommerce $59/month Friendbuy D2C brands with customization $249/month Yotpo Extensive marketing tools Custom pricing Extole Large enterprises with analytics Custom pricing Referral Rock SMBs and B2B, user-friendly setup $175/month Choosing the right tool for your automated referral program involves evaluating these options to find the best fit for your goals and budget. In-Depth Look at Each Software Solution Understanding the various referral software solutions available for e-commerce can greatly impact your business’s growth strategy. Each option offers unique features that cater to different needs. Here’s a quick overview of some leading solutions: ReferralCandy: Ideal for e-commerce, it integrates seamlessly with platforms like Shopify, automating rewards for improved engagement, starting at $59/month. Friendbuy: Customizable with A/B testing, it suits D2C brands, beginning at $249/month. Yotpo: Combines referral capabilities with marketing tools, leveraging user-generated content and offering valuable analytics. Referral Rock: User-friendly for SMBs and B2B, it has customizable rewards, starting at $175/month. Extole: Designed for large enterprises, featuring advanced reporting and automated rewards for thorough campaigns. Choosing the right referral CRM can streamline your marketing efforts and drive customer acquisition effectively. Key Features to Consider in Referral Software Selecting the right referral software isn’t just about finding a tool; it involves grasping which key features can improve your e-commerce strategy. First, look for automated reward delivery to streamline incentivizing customers for successful referrals, enhancing engagement and retention. Customizable referral links or codes are also important, as they allow you to tailor programs to various customer segments and marketing strategies. Advanced analytics and ROI tracking are crucial for evaluating referral campaign performance, helping you optimize strategies based on data-driven insights. Moreover, verify the software integrates smoothly with platforms like Shopify or WooCommerce to leverage your existing customer relationships effectively. Finally, consider referral software that includes gamification elements, as these can greatly boost customer motivation to participate in programs. Many companies offer free referral marketing software that includes these features, making it easier to find the right fit for your business. Final Thoughts on Implementing Referral Programs Implementing referral programs can greatly improve your e-commerce strategy, especially as you look to build a loyal customer base. These programs not only improve customer retention but additionally reduce acquisition costs considerably. Leveraging existing customers can be four times cheaper than acquiring new ones, making it a smart investment. Here are a few key points to keep in mind: Automate rewards: Use referral software like ReferralCandy for seamless reward delivery. Customizable incentives: Offer cash, discounts, or store credit to motivate referrals. Engagement boost: Referred customers are 18% more likely to stay with your brand. Successful examples: Look at Dropbox and PayPal for inspiration on growth through referrals. Explore free referral websites: Many options exist to help you kickstart your program without initial costs. Integrating these elements can position your business for sustained growth and customer loyalty. Frequently Asked Questions What Is the Best Referral System? The best referral system depends on your specific needs and goals. Look for systems that integrate easily with your existing platforms, offering customizable rewards to motivate participation. Effective systems improve customer retention and reduce acquisition costs, contributing to higher lifetime value. Consider options with robust analytics for tracking performance. User-friendly interfaces and automation can streamline your campaign management, enabling you to launch and scale referral efforts efficiently. Evaluate these criteria to find the right fit. What Is the Best Employee Referral Software? When considering the best employee referral software, look for platforms that streamline the recommendation process. Software like ReferralCandy and Friendbuy can incentivize employees to refer qualified candidates by offering rewards. These tools often integrate with existing HR systems, enabling seamless tracking of referrals. Research indicates that referred employees are hired 55% faster and typically remain longer, leading to significant cost savings in recruitment. Prioritize user-friendly interfaces and efficient management features for ideal results. What Company Has the Best Referral Program? When evaluating companies with outstanding referral programs, Dropbox and PayPal stand out. https://www.youtube.com/watch?v=wqMtnX5Zq04 Dropbox incentivized users with extra storage for each referral, boosting sign-ups considerably. PayPal’s program offered cash rewards, swiftly growing its user base. Both strategies demonstrate effective customer engagement methods. Furthermore, ReferralCandy and Yotpo provide tools for businesses to create successful referral initiatives. Each company’s approach can serve as a model for enhancing customer acquisition through referrals in various industries. What Is the Ideal Referral System? An ideal referral system generates unique links or codes for tracking referrals and rewards effectively. It automates reward delivery, ensuring referrers and referred customers receive incentives quickly. Personalization plays an essential role, as customized messaging and rewards can greatly boost conversion rates. Integration with platforms like Shopify or WooCommerce improves functionality, whereas advanced analytics allows you to assess program performance, optimize strategies, and track the overall customer lifetime value efficiently. Conclusion Implementing a referral program can greatly improve your e-commerce business by leveraging existing customers to attract new ones. By selecting the right referral software, such as ReferralCandy or Yotpo, you can optimize customer acquisition and retention. Consider your specific needs, budget, and the features offered when making your choice. With the right solution, you can create an effective and seamless referral system that drives growth and builds brand loyalty among your customers. Image via Google Gemini and ArtSmart This article, "7 Best Referral Software Solutions for E-commerce" was first published on Small Business Trends View the full article

If you’re running an e-commerce business, choosing the right referral software can greatly affect your growth. Effective referral programs not just attract new customers but furthermore improve loyalty among existing ones. With various options available, it’s crucial to understand the strengths of each software solution. In this discussion, we’ll explore the top seven referral software options customized for e-commerce, ensuring you have the insights needed to make an informed decision for your business. Key Takeaways ReferralCandy offers seamless integration with Shopify/WooCommerce, making it ideal for e-commerce businesses starting at $59/month. Friendbuy provides extensive customization options, targeting D2C brands, with pricing starting at $249/month. Yotpo combines referral programs with loyalty and review systems, offering tailored pricing to fit various business needs. Extole features advanced analytics suitable for large enterprises, with custom pricing available to accommodate specific requirements. Referral Rock is user-friendly for SMBs and B2B companies, allowing customizable rewards starting at $175/month. What Is Referral Software? Referral software is a powerful tool designed to help businesses utilize the potential of their existing customer base to attract new clients. This software enables companies to create and manage referral programs effectively, offering customizable referral links or codes that customers can share. One of the key features of referral program software is its ability to automate reward delivery, ensuring that customers receive incentives without delay. Furthermore, these tools often include fraud prevention measures, CRM and e-commerce integrations, and analytics to track performance and ROI. By leveraging referral programs, businesses can greatly reduce customer acquisition costs, as referrals from friends are known to lead to long-term customers. Successful brands like Dropbox and PayPal have shown that well-structured referral programs can drive considerable growth. As of 2025, referral software remains crucial for optimizing customer acquisition strategies and enhancing overall business success. Importance of Referral Programs in E-commerce Referral programs are a cost-effective acquisition strategy for e-commerce businesses, potentially cutting customer acquisition costs by up to 50%. They not just help attract new customers but additionally improve brand loyalty, as referred customers are 18% more likely to stick around. With proven success from brands like Dropbox and PayPal, implementing a referral program can greatly boost your sales and customer lifetime value. Cost-Effective Acquisition Strategy In today’s competitive e-commerce environment, implementing a cost-effective acquisition strategy is crucial for sustained growth. Referral programs dramatically reduce customer acquisition costs, as acquiring a new customer can be up to four times more expensive than retaining an existing one. When you use referral program software for small business, you can leverage word-of-mouth marketing, which is highly trusted by consumers. Customers referred by friends are 18% more likely to stay loyal, enhancing your retention rates. Successful brands like Dropbox and PayPal show that structured referral programs can boost customer bases by over 25%. By embracing this strategy, you not only cut costs but additionally increase customer lifetime value, leading to long-term benefits. Benefit Impact Lower acquisition costs Up to 4 times cheaper Increased customer loyalty 18% more likely to stay Growth potential Over 25% increase in customers Enhanced Brand Loyalty Strategies Successful e-commerce businesses understand that building brand loyalty goes beyond simply attracting customers; it involves creating lasting relationships that encourage repeat purchases and advocacy. Implementing a referral program can greatly improve brand loyalty, as customers referred by friends are 18% more likely to stay long-term. By using referral software for small business, you can reduce customer acquisition costs, which is essential since acquiring new customers can be up to four times more expensive than retaining existing ones. Successful brands like Dropbox and PayPal showcase the effectiveness of referral marketing. Engaging customers in referral programs often leads to higher lifetime value, with gamification and personalized rewards further increasing participation and advocacy, ensuring a loyal customer base for your e-commerce business. Criteria for Choosing Referral Software How can you guarantee that your chosen referral software truly meets your e-commerce needs? Selecting the right referral software is essential for maximizing your marketing efforts and enhancing customer engagement. Here are key criteria to take into account: Integration Capabilities: Confirm it seamlessly integrates with your existing platforms like Shopify or WooCommerce. Customization Options: Look for flexibility in creating referral programs that resonate with your target audience. Automated Reward Delivery: Choose software that automates reward distribution to streamline the process for both referrers and referred customers. Reporting and Analytics: Analyze the software’s ability to provide detailed insights into referral performance, which helps optimize your marketing strategies. Scalability: The referral software should support growth, accommodating increased referral volumes and more complex campaign structures as your e-commerce business expands. Overview of the Top Referral Software Solutions Now that you know what to look for in referral software, let’s explore some of the top solutions available. Each option offers unique features customized to different business needs, from seamless integrations to extensive customization. Comprehending these key features will help you find the best fit for your e-commerce brand. Key Features Overview A thorough grasp of the key features of top referral software solutions is essential for e-commerce businesses aiming to improve customer acquisition through word-of-mouth marketing. The best ecommerce referral programs offer various functionalities that cater to different needs. Here are key features to evaluate: Integration Ease: Solutions like ReferralCandy work seamlessly with platforms like Shopify and WooCommerce. Customization Options: Friendbuy allows extensive A/B testing and widget customization for personalized campaigns. Comprehensive Tools: Yotpo combines referrals with loyalty and review systems, providing a holistic marketing approach. User-Friendly Interface: Referral Rock simplifies setup and management for small to mid-sized businesses. Advanced Analytics: Extole delivers robust reporting and segmentation for large enterprises needing scalable solutions. Understanding these features can help you choose the right referral software for your e-commerce needs. Ideal Business Fit When selecting the right referral software solution for your e-commerce business, it’s crucial to take into account how each option aligns with your specific needs. Each platform offers unique features catering to different business types. Here’s a quick comparison: Software Ideal For Starting Price ReferralCandy Startups, Shopify/WooCommerce $59/month Friendbuy D2C brands with customization $249/month Yotpo Extensive marketing tools Custom pricing Extole Large enterprises with analytics Custom pricing Referral Rock SMBs and B2B, user-friendly setup $175/month Choosing the right tool for your automated referral program involves evaluating these options to find the best fit for your goals and budget. In-Depth Look at Each Software Solution Understanding the various referral software solutions available for e-commerce can greatly impact your business’s growth strategy. Each option offers unique features that cater to different needs. Here’s a quick overview of some leading solutions: ReferralCandy: Ideal for e-commerce, it integrates seamlessly with platforms like Shopify, automating rewards for improved engagement, starting at $59/month. Friendbuy: Customizable with A/B testing, it suits D2C brands, beginning at $249/month. Yotpo: Combines referral capabilities with marketing tools, leveraging user-generated content and offering valuable analytics. Referral Rock: User-friendly for SMBs and B2B, it has customizable rewards, starting at $175/month. Extole: Designed for large enterprises, featuring advanced reporting and automated rewards for thorough campaigns. Choosing the right referral CRM can streamline your marketing efforts and drive customer acquisition effectively. Key Features to Consider in Referral Software Selecting the right referral software isn’t just about finding a tool; it involves grasping which key features can improve your e-commerce strategy. First, look for automated reward delivery to streamline incentivizing customers for successful referrals, enhancing engagement and retention. Customizable referral links or codes are also important, as they allow you to tailor programs to various customer segments and marketing strategies. Advanced analytics and ROI tracking are crucial for evaluating referral campaign performance, helping you optimize strategies based on data-driven insights. Moreover, verify the software integrates smoothly with platforms like Shopify or WooCommerce to leverage your existing customer relationships effectively. Finally, consider referral software that includes gamification elements, as these can greatly boost customer motivation to participate in programs. Many companies offer free referral marketing software that includes these features, making it easier to find the right fit for your business. Final Thoughts on Implementing Referral Programs Implementing referral programs can greatly improve your e-commerce strategy, especially as you look to build a loyal customer base. These programs not only improve customer retention but additionally reduce acquisition costs considerably. Leveraging existing customers can be four times cheaper than acquiring new ones, making it a smart investment. Here are a few key points to keep in mind: Automate rewards: Use referral software like ReferralCandy for seamless reward delivery. Customizable incentives: Offer cash, discounts, or store credit to motivate referrals. Engagement boost: Referred customers are 18% more likely to stay with your brand. Successful examples: Look at Dropbox and PayPal for inspiration on growth through referrals. Explore free referral websites: Many options exist to help you kickstart your program without initial costs. Integrating these elements can position your business for sustained growth and customer loyalty. Frequently Asked Questions What Is the Best Referral System? The best referral system depends on your specific needs and goals. Look for systems that integrate easily with your existing platforms, offering customizable rewards to motivate participation. Effective systems improve customer retention and reduce acquisition costs, contributing to higher lifetime value. Consider options with robust analytics for tracking performance. User-friendly interfaces and automation can streamline your campaign management, enabling you to launch and scale referral efforts efficiently. Evaluate these criteria to find the right fit. What Is the Best Employee Referral Software? When considering the best employee referral software, look for platforms that streamline the recommendation process. Software like ReferralCandy and Friendbuy can incentivize employees to refer qualified candidates by offering rewards. These tools often integrate with existing HR systems, enabling seamless tracking of referrals. Research indicates that referred employees are hired 55% faster and typically remain longer, leading to significant cost savings in recruitment. Prioritize user-friendly interfaces and efficient management features for ideal results. What Company Has the Best Referral Program? When evaluating companies with outstanding referral programs, Dropbox and PayPal stand out. https://www.youtube.com/watch?v=wqMtnX5Zq04 Dropbox incentivized users with extra storage for each referral, boosting sign-ups considerably. PayPal’s program offered cash rewards, swiftly growing its user base. Both strategies demonstrate effective customer engagement methods. Furthermore, ReferralCandy and Yotpo provide tools for businesses to create successful referral initiatives. Each company’s approach can serve as a model for enhancing customer acquisition through referrals in various industries. What Is the Ideal Referral System? An ideal referral system generates unique links or codes for tracking referrals and rewards effectively. It automates reward delivery, ensuring referrers and referred customers receive incentives quickly. Personalization plays an essential role, as customized messaging and rewards can greatly boost conversion rates. Integration with platforms like Shopify or WooCommerce improves functionality, whereas advanced analytics allows you to assess program performance, optimize strategies, and track the overall customer lifetime value efficiently. Conclusion Implementing a referral program can greatly improve your e-commerce business by leveraging existing customers to attract new ones. By selecting the right referral software, such as ReferralCandy or Yotpo, you can optimize customer acquisition and retention. Consider your specific needs, budget, and the features offered when making your choice. With the right solution, you can create an effective and seamless referral system that drives growth and builds brand loyalty among your customers. Image via Google Gemini and ArtSmart This article, "7 Best Referral Software Solutions for E-commerce" was first published on Small Business Trends View the full article

Although we’ve been told that AI is poised to “revolutionize” work, at the moment it seems to be doing something else entirely: spreading chaos. At Slate today, I wrote about how, throughout American offices, AI platforms like ChatGPT are delivering answers that sound right even when they aren’t, transcription tools that turn meetings into works of fiction, and documents that look polished on the surface but are riddled with factual errors and missing nuance. You can read it here. The post AI is creating chaos at work appeared first on Ask a Manager. View the full article

Navigating the complexities of tax season can be a daunting task for small business owners, but PayPal has introduced a new solution designed to simplify this process. The company announced a partnership with april, a leading tax technology platform, to offer free DIY tax filing for U.S. customers using the PayPal Debit Card. This initiative aims to help small businesses and individual users file their federal and state tax returns at no cost, potentially saving them around $160 in traditional filing fees. The process is straightforward. Customers can utilize april’s tax engine to enter information and upload required documents, allowing the system to prefill relevant fields to expedite filing. With an average filing time of under twenty minutes and a maximum refund guarantee, the service claims to streamline what often feels like a complicated chore. Additionally, users have access to an AI-powered chatbot for quick questions or can opt for live support if needed. Shanthi Sarkar, VP of Debit and Money Management at PayPal, emphasized the benefits, stating, “Our partnership with april empowers customers to manage even more of their finances in one trusted place, helping them streamline tax preparation and take meaningful steps toward setting up their finances for the year ahead.” Not only does this initiative reduce the financial burden associated with tax preparation, but it also contributes to better financial planning. PayPal customers can use various payment methods to settle state and federal tax dues, including the ability to earn rewards on transactions made through PayPal Credit or PayPal Cashback Mastercard during tax payments. This flexibility allows business owners to choose a payment method that best suits their financial situation. Moreover, PayPal facilitates early access to tax refunds, enabling customers to receive federal tax returns up to five days ahead of the standard schedule. This can be particularly advantageous for small businesses seeking to reinvest that money promptly. Customers can even opt to deposit refunds into PayPal Savings, a high-yield savings account offered by Synchrony Bank, helping turn tax refunds into an opportunity for earning interest. This new tax filing service can also aid in financial goal planning for the coming year. Alongside tax preparation, small business owners can take advantage of flexible payment options and reward incentives. For instance, PayPal Cashback Mastercard users can receive 3% cash back during checkout, which can accumulate over time as a valuable cash return. However, small business owners should consider a few challenges. First, tax regulations can vary by state and personal circumstances, and while april’s AI provides significant support, complex tax situations may still require consultation with tax professionals. Furthermore, while the promise of a streamlined filing process is appealing, the reliance on technology, including document uploads and prefilled forms, may still be daunting for those less tech-savvy. In light of these considerations, PayPal’s initiative seeks to empower its users with tools that simplify financial management. As this feature rolls out, it aims to connect tax filing with existing payment workflows, fostering better financial outcomes. For more details on this service, customers can visit PayPal’s dedicated page on tax filing here. Additionally, to learn more about PayPal’s offerings or to sign up for a PayPal Debit Card, small business owners can find all necessary information on the PayPal website. This strategic move by PayPal not only helps minimize the time and cost associated with tax filing but also enhances the overall financial management experience for small business owners navigating the intricate landscape of taxes. More updates can be found in the original press release here. Image via Google Gemini This article, "PayPal’s New Partnership Offers Free Tax Filing for Debit Card Users" was first published on Small Business Trends View the full article

Navigating the complexities of tax season can be a daunting task for small business owners, but PayPal has introduced a new solution designed to simplify this process. The company announced a partnership with april, a leading tax technology platform, to offer free DIY tax filing for U.S. customers using the PayPal Debit Card. This initiative aims to help small businesses and individual users file their federal and state tax returns at no cost, potentially saving them around $160 in traditional filing fees. The process is straightforward. Customers can utilize april’s tax engine to enter information and upload required documents, allowing the system to prefill relevant fields to expedite filing. With an average filing time of under twenty minutes and a maximum refund guarantee, the service claims to streamline what often feels like a complicated chore. Additionally, users have access to an AI-powered chatbot for quick questions or can opt for live support if needed. Shanthi Sarkar, VP of Debit and Money Management at PayPal, emphasized the benefits, stating, “Our partnership with april empowers customers to manage even more of their finances in one trusted place, helping them streamline tax preparation and take meaningful steps toward setting up their finances for the year ahead.” Not only does this initiative reduce the financial burden associated with tax preparation, but it also contributes to better financial planning. PayPal customers can use various payment methods to settle state and federal tax dues, including the ability to earn rewards on transactions made through PayPal Credit or PayPal Cashback Mastercard during tax payments. This flexibility allows business owners to choose a payment method that best suits their financial situation. Moreover, PayPal facilitates early access to tax refunds, enabling customers to receive federal tax returns up to five days ahead of the standard schedule. This can be particularly advantageous for small businesses seeking to reinvest that money promptly. Customers can even opt to deposit refunds into PayPal Savings, a high-yield savings account offered by Synchrony Bank, helping turn tax refunds into an opportunity for earning interest. This new tax filing service can also aid in financial goal planning for the coming year. Alongside tax preparation, small business owners can take advantage of flexible payment options and reward incentives. For instance, PayPal Cashback Mastercard users can receive 3% cash back during checkout, which can accumulate over time as a valuable cash return. However, small business owners should consider a few challenges. First, tax regulations can vary by state and personal circumstances, and while april’s AI provides significant support, complex tax situations may still require consultation with tax professionals. Furthermore, while the promise of a streamlined filing process is appealing, the reliance on technology, including document uploads and prefilled forms, may still be daunting for those less tech-savvy. In light of these considerations, PayPal’s initiative seeks to empower its users with tools that simplify financial management. As this feature rolls out, it aims to connect tax filing with existing payment workflows, fostering better financial outcomes. For more details on this service, customers can visit PayPal’s dedicated page on tax filing here. Additionally, to learn more about PayPal’s offerings or to sign up for a PayPal Debit Card, small business owners can find all necessary information on the PayPal website. This strategic move by PayPal not only helps minimize the time and cost associated with tax filing but also enhances the overall financial management experience for small business owners navigating the intricate landscape of taxes. More updates can be found in the original press release here. Image via Google Gemini This article, "PayPal’s New Partnership Offers Free Tax Filing for Debit Card Users" was first published on Small Business Trends View the full article

Former consulting firm employee revealed filings for The President and other wealthy people showing they paid little in levies View the full article

So many things went wrong last Jan. 29 to contribute to the deadliest plane crash on American soil since 2001 that the National Transportation Safety Board isn’t likely to identify a single cause of the collision between an airliner and an Army helicopter near Washington, D.C., that killed 67 people at its hearing Tuesday. Instead, their investigators will detail what they found that played a role in the crash, and the board will recommend changes to help prevent a similar tragedy. Last week, the Federal Aviation Administration already took the temporary restrictions it imposed after the crash and made them permanent to ensure planes and helicopters won’t share the same airspace again around Reagan National Airport. Family members of victims hope those suggestions won’t be ignored the same way many past NTSB recommendations have been. Tim Lilley, whose son Sam was the first officer on the American Airlines plane, said he hopes officials in Congress and the administration will make changes now instead of waiting for another disaster. “Instead of writing aviation regulation in blood, let’s start writing it in data,” said Lilley, who is a pilot himself and earlier in his career flew Black Hawk helicopters in the Washington area. “Because all the data was there to show this accident was going to happen. This accident was completely preventable.” Over the past year, the NTSB has already highlighted a number of the factors that contributed to the crash including a poorly designed helicopter route past Reagan Airport, the fact that the Black Hawk was flying 78 feet (23.7 meters) higher than it should have been, the warnings that the FAA ignored in the years beforehand and the Army’s move to turn off a key system that would have broadcast the helicopter’s location more clearly. The D.C. plane crash was the first in a number of high-profile crashes and close calls throughout 2025 that alarmed the public, but the total number of crashes last year was actually the lowest since the COVID-19 pandemic hit in 2020 with 1,405 crashes nationwide. Experts say flying remains the safest way to travel because of all the overlapping layers of precautions built into the system, but too many of those safety measures failed at the same time last Jan. 29. Here is some of what we have learned about the crash: The helicopter route didn’t ensure enough separation The route along the Potomac River the Black Hawk was following that night allowed for helicopters and planes to come within 75 feet (23 meters) of each other when a plane was landing on the airport’s secondary runway that typically handles less than 5% of the flights landing at Reagan. And that distance was only ensured when the helicopter stuck to flying along the bank of the river, but the official route didn’t require that. Normally, air traffic controllers work to keep aircraft at least 500 feet (152 meters) apart to keep them safe, so the scant separation on Route 4 posed what NTSB Chairwoman Jennifer Homendy called “an intolerable risk to flight safety.” The controllers at Reagan also had been in the habit of asking pilots to watch out for other aircraft themselves and maintain visual separation as they tried to squeeze in more planes to land on what the Metropolitan Washington Airport Authority has called the busiest runway in the country. The FAA halted that practice after the crash. That night, a controller twice asked the helicopter pilots whether they had the jet in sight, and the pilots said they did and asked for visual separation approval so they could use their own eyes to maintain distance. But at the investigative hearings last summer, board members questioned how well the crew could spot the plane while wearing night vision goggles and whether the pilots were even looking in the right spot. The Black Hawk was flying too high The American Airlines plane flying from Wichita, Kansas, collided with the helicopter 278 feet (85 meters) above the river, but the Black Hawk was never supposed to fly above 200 feet (61 meters) as it passed by the airport, according to the official route. Before investigators revealed how high the helicopter was flying, Tim Lilley was asking tough questions about it at some of the first meetings NTSB officials had with the families. His background as a pilot gave him detailed knowledge of the issues. “We had a moral mandate because we had such an in-depth insight into what happened. We didn’t want to become advocates, but we could not shirk the responsibility,” said Lilley, who started meeting with top lawmakers in Congress, Transportation Secretary Sean Duffy and Army officials not long after the crash to push for changes. The NTSB has said the Black Hawk pilots may not have realized how high the helicopter was because the barometric altimeter they were relying on was reading 80 to 100 feet (24 to 30 meters) lower than the altitude registered by the flight data recorder. Investigators tested out the altimeters of three other Black Hawks of the same model from the same Army unit and found similar discrepancies. Past warnings and alarming data were ignored FAA controllers were warning about the risks all the helicopter traffic around Reagan airport created at least since 2022. And the NTSB found there had been 85 near misses between planes and helicopters around the airport in the three years before the crash along with more than 15,000 close proximity events. Pilots reported collision alarms going off in their cockpits at least once a month. Officials refused to add a warning to helicopter charts urging pilots to use caution when they used the secondary runway at Reagan the jet was trying to use before the collision. Rachel Feres said it was hard to hear about all the known concerns that were never addressed before the crash that killed her cousin Peter Livingston and his wife Donna and two young daughters, Everly and Alydia, who were both promising figure skaters. “It became very quickly clear that this crash should never have happened,” Feres said. “And as someone who is not particularly familiar with aviation and how our aviation system works, we were just hearing things over and over again that I think really, really shocked people, really surprised people.” —Josh Funk, AP transportation writer View the full article

The personal touch goes a long way toward client retention. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

The personal touch goes a long way toward client retention. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Soundcore Boom 3i is clearly built with water-first trips in mind. It has an IP68 rating, so it’s fully resistant to dust and water, and it’s also designed to handle saltwater, which in itself is pretty rare even for outdoor speakers. That’s the kind of detail that matters if your idea of “outside” means beaches, boats, or time near the ocean. It also floats, and it does so with the speakers facing upward, which keeps the sound usable instead of muffled when it’s bobbing around. In practice, that makes it less annoying to live with than other floating speakers that constantly flip or drift sideways. The Boom 3i normally sits at $129.99, but it’s currently down to $74.99, which is the lowest price it has reached so far, according to price-trackers. Soundcore Boom 3i by Anker, Rugged Outdoor Speakers, IP68 Waterproof, Floating Playback, Saltwater-Resistant, BassUp 2.0, 50W Portable Speaker, Bluetooth 5.3, 16H, TWS, Kayak/Fishing/Camping-Brown $74.99 at Amazon $129.99 Save $55.00 Get Deal Get Deal $74.99 at Amazon $129.99 Save $55.00 At just over three pounds, this speaker is portable enough to sling across your shoulder with the included strap, but sturdy enough not to feel cheap. It pushes out up to 50 watts of sound, which is more than enough for a beach hang or a camping trip with a small group. You won’t get floor-shaking bass, but the mid-bass hits nicely, and the overall tone stays warm. That said, there’s a BassUp button if you want to dial things up, and the companion Soundcore app has a nine-band EQ, if you want more control. Battery life hovers around 15–16 hours at moderate volume, and it keeps playing while charging over USB-C, which is useful if you’re running it off a power bank. The Boom 3i also has a Buzz Clean mode that uses a low-frequency vibration to loosen sand and grit stuck inside the speaker. It’s surprisingly effective, though it doesn’t replace a quick rinse after a full day at the beach. You also get an emergency alarm and a voice amplifier, which won’t matter much in everyday use but could come in handy on the water or during group activities. If what you want is a speaker that shrugs off salt, sand, and splashes without interrupting playback, this one makes sense at its current price. The Soundcore Boom 3i is a rugged Bluetooth speaker built for beach days, boating, and other water-heavy trips. It has an IP68 rating, saltwater resistance, and a float-and-play design that keeps audio clear on the water. With 50 watts of output and 15–16 hours of battery life, it’s made for durability over deep bass. It’s currently available for $74.99, down from $129.99. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $148.99 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $407.47 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

M&A BONUS: A 22-point due diligence kit. By Domenick J. Esposito 8 Steps to Great Go PRO for members-only access to more Dom Esposito. View the full article

M&A BONUS: A 22-point due diligence kit. By Domenick J. Esposito 8 Steps to Great Go PRO for members-only access to more Dom Esposito. View the full article

Your watch says you had three hours of deep sleep. Should you believe it? Millions of people rely on phone apps and wearable devices like rings, smartwatches and sensors to monitor how well they’re sleeping, but these trackers don’t necessarily measure sleep directly. Instead, they infer states of slumber from signals like heart rate and movement, raising questions about how reliable the information is and how seriously it should be taken. The U.S. sleep-tracking devices market generated about $5 billion in 2023 and is expected to double in revenue by 2030, according to market research firm Grand View Research. As the devices continue to gain popularity, experts say it is important to understand what they can and cannot tell you, and how their data should be used. Here’s a look at the technology — and why one expert thinks its full potential has yet to be realized. What your sleep tracker actually measures Whether it’s an Apple Watch, a Fitbit, an Oura Ring or one of innumerable other competitors, health and fitness trackers largely take the same basic approach by recording the wearer’s movements and heart rate while at rest, according to Daniel Forger, a University of Michigan math professor who researches the science behind sleep wearables. The algorithms used by major brands have become highly accurate for determining when someone is asleep, Forger said. The devices are also somewhat helpful for estimating sleep stages, though an in-lab study would be more precise, he said. “If you really want to know definitively how much non-REM sleep you’re having versus REM sleep, that’s where the in-lab studies really excel,” Forger said. The sleep numbers that matter most Dr. Chantale Branson, a neurologist and professor at the Morehouse School of Medicine, said she frequently has patients showing up with sleep scores from fitness trackers in hand, sometimes fixated on granular details such as how much REM sleep they got on a certain night. Branson says those patients are taking the wrong approach: the devices help highlight trends over time but should not be viewed as a definitive measure of one’s sleep health. Nor should any single night’s data be seen as significant. “We would have believed them with or without the device and worked on trying to figure out why they can’t sleep — and that is what the wearables do not do,” she said. Branson said she thinks people who check their sleep statistics every morning would be better served by spending their efforts on “sleep hygiene” such as creating a relaxing bedtime routine, avoiding screens before bed and making sure their sleep environment is comfortable. She advises those concerned about their sleep to consult a clinician before spending money on a wearable. Forger takes a more favorable view toward the devices, which he says help keep the overlooked importance of sleep front of mind. He recommends them even for people without significant sleep issues, saying they can offer insights that help users fine-tune their routines and feel more alert during the day. “Seeing if your biological clock is in sync is a huge benefit because even if you’re giving yourself the right amount of time, if you’re sleeping at the wrong times, the sleep won’t be as efficient,” Forger said. How sleep data can drive better habits Kate Stoye, an Atlanta-area middle school teacher, bought an Oura Ring last summer, having heard positive things from friends who used it as a fertility tracker: “It’s so accurate,” she said. Stoye found the ring to be just as helpful with tracking her sleep. After noticing that the few nights she drank alcohol coincided with poorer sleep quality, she decided to give up alcohol. “I don’t see much reason to drink if I know that it’s going to affect how I feel,” said Stoye, who always wears her device except when she is playing tennis or needs to charge it. Another trend she says she detected in the ring’s data: the importance of not eating too late if she wants to get good rest. “I always struggle with going to bed, and it’s often because I eat late at night,” Stoye said. “I know that about myself, and it knows it too.” When sleep tracking becomes a problem Mai Barreneche, who works in advertising in New York City, used to wear her Oura Ring constantly. She said it helped her develop good sleep habits and encouraged her to maintain a daily morning exercise regimen. But as a metric-driven person, she became “obsessed” enough with her nightly sleep scores that it began to cause her anxiety — a modern condition that researchers have dubbed “orthosomnia.” “I remember I would go to bed thinking about the score I was going to get in the morning,” Barreneche said. Barreneche decided not to wear her ring on a beach vacation a few years ago, and when she returned home, she never put it back on. She said she has maintained the good habits the device pointed her toward, but no longer wants the stress of monitoring her nightly scores. Branson, of the Morehouse School of Medicine, said she’s observed similar score-induced anxiety as a recurring issue for some patients, particularly those who set goals to achieve a certain amount of REM sleep or who shared their nightly scores with friends using the same device. Comparing sleep types and stages is ill-advised since individual needs vary by age, genetics and other factors, she said. “These devices are supposed to help you,” Branson said. “And if you feel anxious or worried or frustrated about it, then it’s not helpful, and you should really talk to a professional.” The future of wearables Forger thinks the promise of wearables has been underestimated, with emerging research suggesting the devices could one day be designed to help detect infections before symptoms appear and to flag sleep pattern changes that may signal the onset of depression or an increased risk of relapse. “The body is making these really interesting and really important decisions that we’re not aware of to keep us healthy and active and alert at the right times of day,” he said. “If you have an infection, that rhythm very quickly starts to disappear because the body goes into overdrive to start fighting the infection. Those are the kind of things we can pick up.” The technology could be particularly useful in low-resource communities, where wearables could help health issues to be identified more quickly and monitored remotely without requiring access to doctors or specialized clinics, according to Forger. “There’s this really important story that’s about to come out: About just how understanding sleep rhythms and sleep architecture is going to generally improve our lives,” he said. —R.J. Rico and Emilie Megnien, Associated Press View the full article

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform nearly as well as much larger ones. What’s happening. In a research paper presented at EMNLP 2025, Google researchers show that a simple shift makes this possible: break “intent understanding” into smaller steps. When they do, small multimodal LLMs (MLLMs) become powerful enough to match systems like Gemini 1.5 Pro — while running faster, costing less, and keeping data on the device. The paper, “Small Models, Big Results: Achieving Superior Intent Extraction through Decomposition,” explains how Google infers what someone is trying to do based on how they use apps and websites. That includes taps, clicks, scrolling, and screen changes over time. The future is intent extraction. Large AI models can already infer intent from user behavior, but they usually run in the cloud. That creates three problems. They’re slower. They’re more expensive. And they raise privacy concerns, because user actions can be sensitive. Google’s solution is to split the task into two simple steps that small, on-device models can handle well. Step one: Each screen interaction is summarized separately. The system records what was on the screen, what the user did, and a tentative guess about why they did it. Step two: Another small model reviews only the factual parts of those summaries. It ignores the guesses and produces one short statement that explains the user’s overall goal for the session. By keeping each step focused, the system avoids a common failure mode of small models: breaking down when asked to reason over long, messy histories all at once. How the researchers measure success. Instead of asking whether an intent summary “looks similar” to the right answer, they use a method called Bi-Fact. Using its main quality metric, an F1 score, small models with the step-by-step approach consistently outperform other small-model methods: Gemini 1.5 Flash, an 8B model, matches the performance of Gemini 1.5 Pro on mobile behavior data. Hallucinations drop because speculative guesses are stripped out before the final intent is written. Even with extra steps, the system runs faster and cheaper than cloud-based large models. How it works. Intent is broken into small pieces of information, or facts. Then they measure which facts are missing and which ones were invented. This: Shows how intent understanding fails, not just that it fails. Reveals where systems tend to hallucinate meaning versus where they drop important details. The paper also shows that messy training data hurts large, end-to-end models more than it hurts this step-by-step approach. When labels are noisy — which is common with real user behavior — the decomposed system holds up better. Why we care. If Google wants agents that suggest actions or answers before people search, it needs to understand intent from user behavior (how people move through apps, browsers, and screens). This research moves this idea closer to reality. Keywords will still matter, but the query will be just one signal. In this future, you’ll have to optimize for clear, logical user journeys — not just the words typed at the end. The Google Research blog post. Small models, big results: Achieving superior intent extraction through decomposition View the full article

When you’re considering a commercial real estate loan, it’s essential to understand the key requirements that lenders look for. This includes a solid credit score, typically 680 or higher, a down payment ranging from 15% to 35%, and a debt service coverage ratio between 1.20 and 1.40. Each of these factors helps lenders gauge your ability to repay the loan. Knowing these details can greatly impact your financing options, so let’s explore what each requirement entails. Key Takeaways A solid credit score of 680 or higher is typically essential for loan approval. Down payments usually range from 15% to 35%, impacting loan-to-value ratio. Debt service coverage ratio (DSCR) must often meet minimums of 1.20 to 1.40. Clear documentation of business income and property value is required for assessment. Understanding loan terms, including fees and penalties, is crucial before applying. What Is a Commercial Real Estate Loan? A commercial real estate loan is a financial product designed to help you purchase, renovate, or construct properties intended for business use, such as office buildings, retail spaces, or industrial facilities. When considering this type of financing, you’ll encounter specific commercial real estate loan requirements that lenders use to evaluate your eligibility. These loans typically come with shorter repayment terms, ranging from 5 to 20 years, and often demand larger down payments of 15-35%. Lenders assess various criteria, including your credit score, loan-to-value ratio (typically up to 75%), and debt service coverage ratio, with higher ratios being more favorable. It’s essential to acknowledge that many commercial loans are non-recourse, meaning your personal assets are protected in case of default, as the property serves as the sole collateral. Typically, loan amounts start at around $1 million, though exceptions exist based on property type and financing scenarios. Types of Commercial Real Estate Loans When exploring financing options for commercial real estate, you’ll find several types of loans customized to meet different needs. Bank loans are traditional financing options secured by the property, ideal for many investors. SBA loans, backed by the U.S. Small Business Administration, cater particularly to owner-occupied properties. If you prefer less scrutiny, CMBS loans funded by commercial mortgage-backed securities might suit you, as they often require fewer borrower qualifications. For unique financing situations, consider debt fund loans from private debt funds, which offer more flexible terms. Finally, hard money loans provide quick access to capital with minimal borrower scrutiny, even though they come with higher interest rates and short repayment periods. Each of these different types of commercial loans varies in down payment requirements, typically ranging from 15 to 35%, and repayment terms, usually lasting between 5 to 20 years. Qualifying for a Commercial Real Estate Loan When you’re looking to qualify for a commercial real estate loan, several key factors come into play. A solid credit score, typically 680 or higher, is essential, along with a favorable loan-to-value ratio, which usually requires a down payment of 20% to 35%. Furthermore, lenders will scrutinize your debt service coverage ratio to guarantee the property generates enough income to meet its financial obligations. Credit Score Importance Grasping the importance of your credit score is essential for qualifying for a commercial real estate loan, as it serves as a key indicator of your financial reliability to lenders. A strong credit score reflects your creditworthiness, making you more appealing to lenders and influencing loan approval rates and terms. Typically, lenders look for a minimum credit score of 650; nonetheless, higher scores (700+) can lead to better interest rates and conditions. Your credit score likewise affects the commercial real estate loan down payment you might need, with higher scores allowing for up to 80% financing. Maintaining a good credit score not merely eases access to loans but also empowers you to negotiate more favorable terms, like lower fees. Loan-to-Value Ratio Comprehending your credit score is just one piece of the puzzle when applying for a commercial real estate loan; another key factor is the Loan-to-Value (LTV) ratio. This ratio helps lenders assess the risk of your loan, usually ranging from 65% to 80% based on the property type and current market conditions. A lower LTV ratio not just reduces lender risk but can secure you more favorable loan terms, whereas a higher LTV may lead to increased scrutiny and higher interest rates. Even a 5% difference in LTV can greatly affect your financing options. Keep in mind that minimum LTV requirements can vary, with properties in stable markets often qualifying for higher ratios than those in more volatile areas. Debt Service Coverage Ratio The Debt Service Coverage Ratio (DSCR) plays a vital role in determining your eligibility for a commercial real estate loan, as it measures your property’s capacity to meet its debt obligations. To calculate the DSCR, divide your net operating income (NOI) by the total debt service. Here are some key points to keep in mind: A minimum DSCR requirement typically ranges from 1.20 to 1.40. A DSCR below 1.0 indicates insufficient income to cover debt payments. Lenders may adjust requirements based on property type and market conditions. Monitoring your debt service coverage ratio is important to detect cash flow issues early. Understanding the DSCR can greatly impact your loan approval and financial stability. Key Financial Metrics When seeking a commercial real estate loan, grasp of key financial metrics is essential for making informed decisions. The Loan-to-Value (LTV) ratio typically ranges from 65% to 80%, affecting your financing options and the lender’s risk exposure, depending on the property’s type and market conditions. Furthermore, the Debt Service Coverage Ratio (DSCR) helps assess a property’s capability to cover its debt obligations, with minimum requirements often set between 1.20 and 1.40. For higher-risk properties, you might need a DSCR of 1.30 to 1.50 to secure favorable terms. Remember, the minimum loan amount usually starts at $1 million, though some exceptions exist. Finally, your credit score greatly impacts your loan eligibility, with different thresholds based on the type of commercial loan you’re pursuing. Grasping these metrics can streamline your commercial loan process and improve your chances of success. Understanding Loan Terms and Fees How do you navigate the often complex terrain of loan terms and fees when pursuing a commercial real estate loan? Comprehending the commercial loan meaning is crucial, as it encompasses various fees and stipulations that can greatly impact your financial obligations. Here are key components to reflect on: Origination Fees: Typically range from 0.5% to 1.5% of the loan amount, alongside costs for appraisals and legal services. Prepayment Penalties: Common in commercial loans, these may include yield maintenance or declining percentage penalties to protect lenders. Loan Covenants: You may need to adhere to financial ratios, such as minimum debt service coverage and maximum loan-to-value ratios. Fee Transparency: Clear disclosure of fees promotes trust and prevents disputes over unexpected costs during the loan process. Properly structuring these terms guarantees that both lender risks and your financial capabilities are addressed effectively. The Role of a Commercial Mortgage Calculator A commercial mortgage calculator is a crucial tool for evaluating your loan payments, helping you understand what you’ll owe each month based on various factors. By using this calculator, you can compare different financing options and gain insights into your affordability, making it easier to plan your investment. Furthermore, it allows you to simulate various scenarios, ensuring you make informed choices that align with your financial goals. Loan Payment Assessment Comprehending the financial implications of a commercial real estate loan is essential for any potential borrower, and a commercial mortgage calculator serves as an important tool in this process. It helps you understand how do commercial property loans work by calculating your monthly payments based on key parameters. Here’s how it can assist you: Input loan amount, interest rate, and term length for precise payment estimates. Evaluate cash flow needs with different loan scenarios, including interest rate variations. Understand the total cost over the loan’s term, including interest paid. Compare various loan products side by side for informed decision-making. Using this calculator encourages transparency, streamlining the loan application process for both you and your lender. Financing Options Comparison Comprehending your financing options is an essential step in securing a commercial real estate loan, and a commercial mortgage calculator plays a pivotal role in this evaluation. By entering key financial parameters like interest rates and loan terms, you can estimate monthly payments for various options, including an owner occupied commercial loan. This tool lets you compare payment structures between traditional SBA loans, helping you make informed choices. Furthermore, you can analyze how different loan-to-value (LTV) ratios affect your financing, as most calculators assume values up to 75% for commercial properties. Utilizing this calculator not only clarifies your affordability but likewise aligns your financial goals with available loan products, finally guiding your decision-making process. Affordability Insights Grasping your affordability is crucial when maneuvering through the intricacies of a commercial real estate loan, and a commercial mortgage calculator serves as a valuable tool in this process. It helps you understand how do commercial loans work by providing key insights. Here’s how it can benefit you: Calculate monthly payments based on loan amount, interest rate, and repayment term. Compare different loan scenarios to see how varying interest rates or terms affect costs. Input specific parameters like loan-to-value and debt service coverage ratios to assess borrowing limits. Determine the necessary down payment, typically ranging from 15% to 35%. Using this calculator guarantees you make informed decisions and maintain financial stability throughout your commercial real estate expedition. Frequently Asked Questions What Are the 5 Cs of Commercial Lending? The five Cs of commercial lending are character, capacity, capital, collateral, and conditions. Lenders assess your credit history and reputation to determine character, whereas capacity evaluates your ability to repay the loan through metrics like the Debt Service Coverage Ratio. Capital refers to your financial resources, particularly the down payment. Collateral is the property securing the loan, and conditions involve external factors affecting your repayment ability, like market trends and economic climate. What Are the 4 Cs of Commercial Lending? The 4 Cs of commercial lending are crucial for lenders evaluating your loan application. First, there’s Character, which reflects your reputation and track record in business. Next is Credit, focusing on your credit score and history, with higher scores attracting better terms. Then, Capacity examines your ability to generate cash flow, often measured by the Debt Service Coverage Ratio. Finally, Collateral involves the assets you pledge, typically the commercial property itself, securing the loan. What Is the 2% Rule in Commercial Real Estate? The 2% Rule in commercial real estate suggests you should aim for a property that generates at least 2% of its purchase price in monthly rent. For instance, if you buy a property for $1 million, you’d expect around $20,000 in rent monthly. This guideline helps you analyze cash flow potential, ensuring the property can cover mortgage payments and expenses, making it a useful metric for evaluating investment opportunities in a competitive market. What Are the Three Cs of Commercial Lending? The three Cs of commercial lending are Credit, Collateral, and Cash Flow. Credit refers to your credit history and score, which impact your risk profile and loan terms. Collateral is the property or assets securing the loan; lenders often require the property itself. Cash Flow assesses your property’s income against its debt obligations, typically measured by the Debt Service Coverage Ratio (DSCR). A solid combination of these factors boosts your chances of loan approval. Conclusion In conclusion, securing a commercial real estate loan involves comprehending key requirements like credit scores, loan-to-value ratios, and debt service coverage ratios. By familiarizing yourself with these metrics and the associated loan terms and fees, you can navigate the financing process more effectively. Utilizing tools like a commercial mortgage calculator can additionally aid in making informed decisions. With the right preparation, you’ll be better positioned to qualify for the financing needed for your commercial property investment. Image via Google Gemini and ArtSmart This article, "Key Requirements for a Commercial Real Estate Loan" was first published on Small Business Trends View the full article

When you’re considering a commercial real estate loan, it’s essential to understand the key requirements that lenders look for. This includes a solid credit score, typically 680 or higher, a down payment ranging from 15% to 35%, and a debt service coverage ratio between 1.20 and 1.40. Each of these factors helps lenders gauge your ability to repay the loan. Knowing these details can greatly impact your financing options, so let’s explore what each requirement entails. Key Takeaways A solid credit score of 680 or higher is typically essential for loan approval. Down payments usually range from 15% to 35%, impacting loan-to-value ratio. Debt service coverage ratio (DSCR) must often meet minimums of 1.20 to 1.40. Clear documentation of business income and property value is required for assessment. Understanding loan terms, including fees and penalties, is crucial before applying. What Is a Commercial Real Estate Loan? A commercial real estate loan is a financial product designed to help you purchase, renovate, or construct properties intended for business use, such as office buildings, retail spaces, or industrial facilities. When considering this type of financing, you’ll encounter specific commercial real estate loan requirements that lenders use to evaluate your eligibility. These loans typically come with shorter repayment terms, ranging from 5 to 20 years, and often demand larger down payments of 15-35%. Lenders assess various criteria, including your credit score, loan-to-value ratio (typically up to 75%), and debt service coverage ratio, with higher ratios being more favorable. It’s essential to acknowledge that many commercial loans are non-recourse, meaning your personal assets are protected in case of default, as the property serves as the sole collateral. Typically, loan amounts start at around $1 million, though exceptions exist based on property type and financing scenarios. Types of Commercial Real Estate Loans When exploring financing options for commercial real estate, you’ll find several types of loans customized to meet different needs. Bank loans are traditional financing options secured by the property, ideal for many investors. SBA loans, backed by the U.S. Small Business Administration, cater particularly to owner-occupied properties. If you prefer less scrutiny, CMBS loans funded by commercial mortgage-backed securities might suit you, as they often require fewer borrower qualifications. For unique financing situations, consider debt fund loans from private debt funds, which offer more flexible terms. Finally, hard money loans provide quick access to capital with minimal borrower scrutiny, even though they come with higher interest rates and short repayment periods. Each of these different types of commercial loans varies in down payment requirements, typically ranging from 15 to 35%, and repayment terms, usually lasting between 5 to 20 years. Qualifying for a Commercial Real Estate Loan When you’re looking to qualify for a commercial real estate loan, several key factors come into play. A solid credit score, typically 680 or higher, is essential, along with a favorable loan-to-value ratio, which usually requires a down payment of 20% to 35%. Furthermore, lenders will scrutinize your debt service coverage ratio to guarantee the property generates enough income to meet its financial obligations. Credit Score Importance Grasping the importance of your credit score is essential for qualifying for a commercial real estate loan, as it serves as a key indicator of your financial reliability to lenders. A strong credit score reflects your creditworthiness, making you more appealing to lenders and influencing loan approval rates and terms. Typically, lenders look for a minimum credit score of 650; nonetheless, higher scores (700+) can lead to better interest rates and conditions. Your credit score likewise affects the commercial real estate loan down payment you might need, with higher scores allowing for up to 80% financing. Maintaining a good credit score not merely eases access to loans but also empowers you to negotiate more favorable terms, like lower fees. Loan-to-Value Ratio Comprehending your credit score is just one piece of the puzzle when applying for a commercial real estate loan; another key factor is the Loan-to-Value (LTV) ratio. This ratio helps lenders assess the risk of your loan, usually ranging from 65% to 80% based on the property type and current market conditions. A lower LTV ratio not just reduces lender risk but can secure you more favorable loan terms, whereas a higher LTV may lead to increased scrutiny and higher interest rates. Even a 5% difference in LTV can greatly affect your financing options. Keep in mind that minimum LTV requirements can vary, with properties in stable markets often qualifying for higher ratios than those in more volatile areas. Debt Service Coverage Ratio The Debt Service Coverage Ratio (DSCR) plays a vital role in determining your eligibility for a commercial real estate loan, as it measures your property’s capacity to meet its debt obligations. To calculate the DSCR, divide your net operating income (NOI) by the total debt service. Here are some key points to keep in mind: A minimum DSCR requirement typically ranges from 1.20 to 1.40. A DSCR below 1.0 indicates insufficient income to cover debt payments. Lenders may adjust requirements based on property type and market conditions. Monitoring your debt service coverage ratio is important to detect cash flow issues early. Understanding the DSCR can greatly impact your loan approval and financial stability. Key Financial Metrics When seeking a commercial real estate loan, grasp of key financial metrics is essential for making informed decisions. The Loan-to-Value (LTV) ratio typically ranges from 65% to 80%, affecting your financing options and the lender’s risk exposure, depending on the property’s type and market conditions. Furthermore, the Debt Service Coverage Ratio (DSCR) helps assess a property’s capability to cover its debt obligations, with minimum requirements often set between 1.20 and 1.40. For higher-risk properties, you might need a DSCR of 1.30 to 1.50 to secure favorable terms. Remember, the minimum loan amount usually starts at $1 million, though some exceptions exist. Finally, your credit score greatly impacts your loan eligibility, with different thresholds based on the type of commercial loan you’re pursuing. Grasping these metrics can streamline your commercial loan process and improve your chances of success. Understanding Loan Terms and Fees How do you navigate the often complex terrain of loan terms and fees when pursuing a commercial real estate loan? Comprehending the commercial loan meaning is crucial, as it encompasses various fees and stipulations that can greatly impact your financial obligations. Here are key components to reflect on: Origination Fees: Typically range from 0.5% to 1.5% of the loan amount, alongside costs for appraisals and legal services. Prepayment Penalties: Common in commercial loans, these may include yield maintenance or declining percentage penalties to protect lenders. Loan Covenants: You may need to adhere to financial ratios, such as minimum debt service coverage and maximum loan-to-value ratios. Fee Transparency: Clear disclosure of fees promotes trust and prevents disputes over unexpected costs during the loan process. Properly structuring these terms guarantees that both lender risks and your financial capabilities are addressed effectively. The Role of a Commercial Mortgage Calculator A commercial mortgage calculator is a crucial tool for evaluating your loan payments, helping you understand what you’ll owe each month based on various factors. By using this calculator, you can compare different financing options and gain insights into your affordability, making it easier to plan your investment. Furthermore, it allows you to simulate various scenarios, ensuring you make informed choices that align with your financial goals. Loan Payment Assessment Comprehending the financial implications of a commercial real estate loan is essential for any potential borrower, and a commercial mortgage calculator serves as an important tool in this process. It helps you understand how do commercial property loans work by calculating your monthly payments based on key parameters. Here’s how it can assist you: Input loan amount, interest rate, and term length for precise payment estimates. Evaluate cash flow needs with different loan scenarios, including interest rate variations. Understand the total cost over the loan’s term, including interest paid. Compare various loan products side by side for informed decision-making. Using this calculator encourages transparency, streamlining the loan application process for both you and your lender. Financing Options Comparison Comprehending your financing options is an essential step in securing a commercial real estate loan, and a commercial mortgage calculator plays a pivotal role in this evaluation. By entering key financial parameters like interest rates and loan terms, you can estimate monthly payments for various options, including an owner occupied commercial loan. This tool lets you compare payment structures between traditional SBA loans, helping you make informed choices. Furthermore, you can analyze how different loan-to-value (LTV) ratios affect your financing, as most calculators assume values up to 75% for commercial properties. Utilizing this calculator not only clarifies your affordability but likewise aligns your financial goals with available loan products, finally guiding your decision-making process. Affordability Insights Grasping your affordability is crucial when maneuvering through the intricacies of a commercial real estate loan, and a commercial mortgage calculator serves as a valuable tool in this process. It helps you understand how do commercial loans work by providing key insights. Here’s how it can benefit you: Calculate monthly payments based on loan amount, interest rate, and repayment term. Compare different loan scenarios to see how varying interest rates or terms affect costs. Input specific parameters like loan-to-value and debt service coverage ratios to assess borrowing limits. Determine the necessary down payment, typically ranging from 15% to 35%. Using this calculator guarantees you make informed decisions and maintain financial stability throughout your commercial real estate expedition. Frequently Asked Questions What Are the 5 Cs of Commercial Lending? The five Cs of commercial lending are character, capacity, capital, collateral, and conditions. Lenders assess your credit history and reputation to determine character, whereas capacity evaluates your ability to repay the loan through metrics like the Debt Service Coverage Ratio. Capital refers to your financial resources, particularly the down payment. Collateral is the property securing the loan, and conditions involve external factors affecting your repayment ability, like market trends and economic climate. What Are the 4 Cs of Commercial Lending? The 4 Cs of commercial lending are crucial for lenders evaluating your loan application. First, there’s Character, which reflects your reputation and track record in business. Next is Credit, focusing on your credit score and history, with higher scores attracting better terms. Then, Capacity examines your ability to generate cash flow, often measured by the Debt Service Coverage Ratio. Finally, Collateral involves the assets you pledge, typically the commercial property itself, securing the loan. What Is the 2% Rule in Commercial Real Estate? The 2% Rule in commercial real estate suggests you should aim for a property that generates at least 2% of its purchase price in monthly rent. For instance, if you buy a property for $1 million, you’d expect around $20,000 in rent monthly. This guideline helps you analyze cash flow potential, ensuring the property can cover mortgage payments and expenses, making it a useful metric for evaluating investment opportunities in a competitive market. What Are the Three Cs of Commercial Lending? The three Cs of commercial lending are Credit, Collateral, and Cash Flow. Credit refers to your credit history and score, which impact your risk profile and loan terms. Collateral is the property or assets securing the loan; lenders often require the property itself. Cash Flow assesses your property’s income against its debt obligations, typically measured by the Debt Service Coverage Ratio (DSCR). A solid combination of these factors boosts your chances of loan approval. Conclusion In conclusion, securing a commercial real estate loan involves comprehending key requirements like credit scores, loan-to-value ratios, and debt service coverage ratios. By familiarizing yourself with these metrics and the associated loan terms and fees, you can navigate the financing process more effectively. Utilizing tools like a commercial mortgage calculator can additionally aid in making informed decisions. With the right preparation, you’ll be better positioned to qualify for the financing needed for your commercial property investment. Image via Google Gemini and ArtSmart This article, "Key Requirements for a Commercial Real Estate Loan" was first published on Small Business Trends View the full article

Shortly after Meta (then Facebook) bought WhatsApp in 2014, it promised to implement a surprisingly un-Facebooky feature: End-to-end encryption. The move was supposed to be a boon for privacy, ensuring nobody could see your messages aside from the recipient and yourself. Even now, WhatsApp's website claims, "No one outside of the chat, not even WhatsApp, can read, listen to, or share [your messages]." However, a new lawsuit filed in the U.S. District Court in San Francisco is now claiming that's not the case. According to reporting from Bloomberg, an international group of plaintiffs has sued Meta, saying that the app's claims of end-to-end encryption are a lie. The lawsuit alleges that Meta and WhatsApp "store, analyze, and can access virtually all of WhatsApp user's purportedly 'private' communications." The plaintiffs include users from Australia, Brazil, India, Mexico, and South Africa, who are being represented by attorneys from several firms. The allegations cite "whistleblowers" who helped bring this information to light, but no more is known as of yet. In an email to Bloomberg, Meta strongly denied the allegations. The company called the lawsuit "frivolous," assuring users that WhatsApp uses the open-source Signal protocol for encryption and adding that "[a]ny claim that people's WhatsApp messages are not encrypted is categorically false and absurd." If the lawsuit succeeds, it could affect billions of users around the world. That's because the plaintiffs' lawyers are asking the court to certify a class-action lawsuit. In the meantime, WhatApp is far from the only option for encrypted messaging apps. While it's unclear how the lawsuit will proceed, those looking to jump ship might want to look at alternatives like Signal or Viber instead. Note that some apps, like Telegram, do offer end-to-end encryption, but don't enable it by default. (Personally I use Line, because of the anime stickers.) I've reached out to Meta for further comment, and will update this story once I hear back. View the full article

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. It's been nearly five years since Apple released the first—and only—AirTag, but that's not necessarily a surprise: These trackers aren't really the kind of product you expect to update every year or two. Unlike an iPhone, which gets new processors, cameras, and other hardware features every year, AirTags just ... track your stuff. The only thing that needs replacing annually are their batteries; otherwise, they do exactly what you expect them to. That said, Apple has made changes over the years. In response to initial criticism, the company made it much more difficult for someone to slip one of these AirTags in your bag or car and track you without your knowledge. Plus, there's plenty you can do with the current AirTag that wouldn't make you think you needed an upgraded one. Nonetheless, I suppose the original AirTag wasn't going to be the AirTag for all time. As such, Apple just announced a brand-new AirTag. It likely won't get you out to replace your existing Apple trackers, but these new features will come in handy if you decide to expand your AirTag collection. What's new with the latest AirTagApple isn't really calling this new AirTag anything in particular: It's still just AirTag. I'm a bit surprised, since, even if Apple replaces the existing AirTag with this one, they'll have a difficult time distinguishing between the first and second gen models. But that's a problem for Apple Store Geniuses, not us. The new AirTag comes with Apple's second-gen Ultra Wideband (UWB) chip. This is the UWB chip Apple uses with the iPhone 17 Line, as well as the iPhone Air, the Apple Watch Ultra 3, and Apple Watch Series 11. That new chip, plus the new Bluetooth chip, boosts Precision Finding's range by 50%. Precision Finding uses your iPhone to guide you to your AirTag, using haptics and visual and audio feedback to tell you when you're getting closer or further away. To be clear, the original AirTag also has a UWB chip that is compatible with Precision Finding, but this new UWB chip will make it easier to find an AirTag that isn't as close by. If you have an Apple Watch Series 9 or Apple Watch Ultra 2, the new AirTag marks the first time you'll be able to use Precision Finding. I'm not sure that's worth the upgrade, since you can always use Precision Finding with your iPhone, but it's certainly a nice perk if you happen to own one of these watches. Precision Finding is helpful for finding your AirTag's whereabouts, but it might not help you locate it if it's hiding, like if it's stuck under a cushion. That's what the speaker is for: You can make your AirTag chirp, so you can find it easier when you're within listening range. The new AirTag's speaker is 50% louder than the original, which should help when you really can't find your AirTag in your couch. What isn't new with the latest AirTagThat's about all the updates Apple added to this newest AirTag—though you wouldn't know it from the press release. Apple sprinkles in existing AirTag features that might make you think they're fresh, but, really, these are just core features of all AirTags, both new and old. This AirTag, like all AirTags, works within the Find My network: There's no inherent internet connection to enable tracking. Instead, the AirTag passively connects to any and all internet-connected Apple devices that are also connected to Find My—often, that means iPhones, but it can mean other devices like iPads and Macs. That enables features like Share Item Location, which lets you share your AirTags location with a third-party, like an airline. In that example, the airline can use that info to help find your luggage. The new AirTag also carries over the same privacy and security features as the previous model. No data is stored on device, and all Find My communications are end-to-end encrypted. Whether you have this AirTag or the first, Apple can't see your AirTag, or any devices that connected it to the Find My network. How much does the latest AirTag cost?Apple also didn't change the price of the second-gen AirTag. One of these trackers runs you $29, while a four pack costs $99—a small savings if you want to buy that many. Unless you really need the newest ones, however, you might want to consider the previous gen, since you can pick up a four-pack for $69.99 on Amazon right now. View the full article