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What our Busy Season Barometer didn’t ask (but should have). By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

David Lau is the founder and CEO of DPL Financial Partners, a privately held financial services firm that specializes in the development and distribution of low-cost, commission-free insurance and annuity products, for registered investment advisors (RIAs) and individual investors. Plus … Continued Go PRO for members-only access to more Rory Henry. View the full article

David Lau is the founder and CEO of DPL Financial Partners, a privately held financial services firm that specializes in the development and distribution of low-cost, commission-free insurance and annuity products, for registered investment advisors (RIAs) and individual investors. Plus … Continued Go PRO for members-only access to more Rory Henry. View the full article

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Key Takeaways Understand the Local Market: Conduct thorough market research to identify target audiences and assess competitors, ensuring your business aligns with cultural preferences and consumer behavior in Mexico. Choose the Right Business Structure: Select a legal structure that suits your business model (e.g., LLC, sole proprietorship) and consult with legal experts for registration, tax implications, and permits. Explore Funding Options: Consider various funding avenues such as bootstrapping, crowdfunding, and local bank loans to support your startup and manage cash flow effectively. Leverage Digital Marketing: Establish a strong online presence through a professional website and social media channels. Utilize SEO techniques and content marketing to engage with potential customers. Build a Local Network: Network with local entrepreneurs and business owners to gain insights, support, and partnerships that can enhance your business operations in Mexico. Adapt to Cultural Dynamics: Acknowledge cultural differences in communication, relationship building, and work-life balance, which can play a significant role in your business success in Mexico. Thinking about starting a small business in Mexico as an American? You’re not alone. With its vibrant culture and growing economy, Mexico offers exciting opportunities for entrepreneurs looking to expand their horizons. Whether you’re drawn to the beautiful landscapes or the warm community, setting up shop here can be a rewarding adventure. Starting A Small Business In Mexico As An American Starting a small business in Mexico as an American offers unique opportunities. Understanding the local market is crucial for your business idea’s success. Conduct thorough market research to identify the target audience and assess competitors. Research the cultural preferences and consumer behavior in Mexico, as these insights inform your marketing and branding strategies. Develop a solid business plan that outlines your objectives, operational strategies, and financial projections. Your business model can take various forms, such as an LLC, sole proprietorship, partnership, or corporation. Each legal structure comes with distinct tax implications and regulatory requirements. Consult with legal experts to navigate business registration and obtain the necessary permits. Funding options are essential to consider at this stage. Explore bootstrapping, crowdfunding, or seeking angel investors to support your venture. Assess funding through venture capital if you aim for rapid growth and scalability. Understand cash flow management and budget carefully to cover expenses while maintaining a healthy profit margin. Focus on digital marketing strategies to promote your business. Establish an online presence with a professional website and leverage social media for customer acquisition. Apply SEO techniques to rank in search engines and enhance visibility. Utilize email marketing and content marketing to engage with potential customers effectively. Building a strong team enhances your business’s capacity for growth. Prioritize hiring individuals with local market knowledge to bridge cultural gaps. Implement leadership and human resources strategies that foster a collaborative work environment and offer competitive employee benefits. Lastly, consider local business incubators and mentorship programs. Engage with networks of entrepreneurs for collaboration and knowledge sharing. These resources can provide valuable insights about navigating challenges unique to the Mexican market, helping your startup thrive in a dynamic environment. Understanding The Mexican Market Starting a small business in Mexico demands a comprehensive understanding of the local market dynamics. Familiarity with key industries and cultural considerations enhances your chances for success. Key Industries For Americans Focus on vibrant industries that show potential for growth, which include: Manufacturing: Mexico ranks as a manufacturing hub, especially in automotive and electronics sectors. Leverage this opportunity for partnerships or sourcing. Tourism: With over 45 million international visitors annually, tourism related ventures, such as hotels, restaurants, or travel services, thrive. E-commerce: Rapid internet penetration supports online business growth. Creating a robust digital marketing strategy can enhance customer acquisition and expand your reach. Agriculture: Organic and specialty food products see growing demand. Consider local sourcing to build a sustainable business model. Technology: Startups in software development benefit from a burgeoning tech ecosystem in cities like Guadalajara and Mexico City. Cultural Considerations Understanding Mexican culture significantly impacts business interactions. Pay attention to these aspects: Relationship Building: Networking is critical. Invest time in establishing personal connections with business partners and clients. Communication Style: Be direct but respectful in your communication. Nonverbal cues, such as body language, carry importance in conveying messages. Hierarchy: Acknowledge the hierarchical structure in businesses. Decision-making often involves senior management. Work-life Balance: Understand the significance of family and community in the Mexican way of life. Scheduling meetings around holidays and family events is essential. By navigating these cultural dynamics and focusing on key industries, establish a solid foundation for your startup. Legal Requirements Starting a small business in Mexico as an American requires adhering to specific legal requirements. Understanding these will facilitate your startup’s establishment and growth. Business Registration Process You must select an appropriate legal structure for your business. Common options include corporations (S.A. or S.A. de C.V.), limited liability companies (S. de R.L. de C.V.), and sole proprietorships. Each legal structure has different implications for taxes, accounting, and operations. To formalize your business, you need to register with the Mexican government, which includes drafting the articles of incorporation and obtaining a tax identification number (RFC). Engaging legal advice during this process can ensure compliance with local laws. Permits and Licenses You must acquire relevant permits and licenses specific to your business activities. Depending on your startup area—such as e-commerce, manufacturing, or tourism—you may need various regulatory approvals. For example, businesses in the food and beverage sector often require health permits. Ensuring that you obtain all necessary licenses before commencing operations is critical to avoid penalties or disruptions. Networking with local business incubators can provide insights into the required permits and facilitate smoother navigation through the bureaucratic landscape. Financial Considerations Starting a small business in Mexico as an American involves key financial considerations that can impact your success. Understanding startup costs and funding options helps you make informed decisions. Startup Costs Startup costs for your business in Mexico typically range from USD 1,000 to USD 5,000. Costs include registration fees, legal documentation, and initial expenses. Prepare for incorporation costs, infrastructure, technology, and inventory. Your specific expenses depend on the location, type, and size of your business. A comprehensive business plan that outlines these costs ensures better budget management and financial planning. Funding Options Funding options available in Mexico include commercial banks and credit lines. Mexican banks provide business loans and lines of credit, particularly for small and medium-sized enterprises (SMEs). Your access to these funds often depends on your credit history and collateral. Consider other sources of funding such as bootstrapping, crowdfunding, and angel investors to diversify your financing strategies. Establishing relationships with local financial institutions and exploring grants can enhance your funding potential, allowing for growth and scalability in your business venture. Tips For Success Navigating the journey of starting a small business in Mexico comes with unique challenges and opportunities. To enhance your chances of success, consider the following strategies. Building A Local Network Establishing connections is vital for American entrepreneurs in Mexico. Network with local business owners, attend industry events, and engage with business incubators to gain insights and support. Form partnerships with local suppliers and service providers, which can enhance the operational aspect of your venture. Leverage platforms like LinkedIn to expand your professional network and exchange knowledge about the Mexican market. By building a solid local network, you’ll gain access to valuable resources, mentorship, and potential customers. Marketing Strategies Implement effective marketing strategies tailored for the Mexican market. Focus on understanding your target audience by conducting thorough market research. Develop a digital marketing plan that includes SEO optimization, social media engagement, and email marketing to reach more customers. Create a user-friendly website to facilitate online business transactions. Innovative branding and content marketing will enhance customer acquisition. Monitor your marketing efforts using metrics to evaluate performance and adjust strategies accordingly. Emphasize exceptional customer service to build loyalty and encourage repeat business. Conclusion Starting a small business in Mexico can be an exciting and rewarding journey for you as an American entrepreneur. By embracing the vibrant culture and understanding the local market dynamics, you can carve out a niche for your business. Focusing on building relationships and leveraging digital marketing strategies will enhance your visibility and customer engagement. Navigating the legal and financial landscape may seem daunting but with the right resources and local support, you can establish a solid foundation. As you embark on this venture, stay adaptable and open to learning from the unique challenges and opportunities that come your way. Your success in Mexico awaits. Frequently Asked Questions Why should American entrepreneurs consider starting a business in Mexico? Starting a business in Mexico offers access to a vibrant culture, a growing economy, and unique opportunities in key industries. The picturesque environment and welcoming atmosphere further enhance the experience, making it an appealing choice for entrepreneurs looking to expand their ventures. What are the key industries American entrepreneurs should focus on in Mexico? American entrepreneurs should consider industries like manufacturing, tourism, e-commerce, agriculture, and technology. These sectors hold significant growth potential and can drive success for startups in the Mexican market. What is the importance of understanding the local market in Mexico? Understanding the local market is crucial for identifying target audiences and assessing competitors. Comprehensive market research helps entrepreneurs tailor their business strategies, ensuring they effectively address local needs and preferences. What legal structures can American entrepreneurs choose when starting a business in Mexico? American entrepreneurs can select various legal structures, including corporations, limited liability companies, and sole proprietorships. Each structure has distinct tax implications and regulatory requirements, making it essential to choose wisely based on business goals. What funding options are available for startups in Mexico? Entrepreneurs can explore funding options like bootstrapping, crowdfunding, angel investors, and commercial bank loans. Establishing relationships with local financial institutions is important for accessing diverse funding sources to support business growth. How can digital marketing strategies help in starting a business in Mexico? Digital marketing strategies, including building an online presence and utilizing social media, are essential for customer acquisition in Mexico. These tactics can help entrepreneurs effectively reach and engage their target audience in a competitive landscape. What are the typical startup costs for a business in Mexico? Typical startup costs in Mexico range from USD 1,000 to USD 5,000, covering registration fees, legal documentation, and initial expenses. A comprehensive business plan detailing these costs is essential for effective budgeting. Why is relationship building important in Mexican business culture? Relationship building is crucial in Mexican business culture, as trust and personal connections often influence business transactions. Effective communication styles and an emphasis on work-life balance can significantly impact professional interactions and success. How can entrepreneurs find local support when starting a business in Mexico? Engaging with local business incubators and mentorship programs can provide valuable support and resources. Connecting with local business owners and attending industry events can also help entrepreneurs build a strong network in the community. What are some tips for navigating challenges when starting a business in Mexico? To navigate challenges, entrepreneurs should build local networks, conduct effective market research, and develop tailored marketing strategies. Emphasizing exceptional customer service and forming partnerships with local suppliers can further enhance success in the Mexican business landscape. Image Via Envato This article, "A Guide to Starting a Small Business in Mexico as an American Entrepreneur" was first published on Small Business Trends View the full article

Key Takeaways Understand the Local Market: Conduct thorough market research to identify target audiences and assess competitors, ensuring your business aligns with cultural preferences and consumer behavior in Mexico. Choose the Right Business Structure: Select a legal structure that suits your business model (e.g., LLC, sole proprietorship) and consult with legal experts for registration, tax implications, and permits. Explore Funding Options: Consider various funding avenues such as bootstrapping, crowdfunding, and local bank loans to support your startup and manage cash flow effectively. Leverage Digital Marketing: Establish a strong online presence through a professional website and social media channels. Utilize SEO techniques and content marketing to engage with potential customers. Build a Local Network: Network with local entrepreneurs and business owners to gain insights, support, and partnerships that can enhance your business operations in Mexico. Adapt to Cultural Dynamics: Acknowledge cultural differences in communication, relationship building, and work-life balance, which can play a significant role in your business success in Mexico. Thinking about starting a small business in Mexico as an American? You’re not alone. With its vibrant culture and growing economy, Mexico offers exciting opportunities for entrepreneurs looking to expand their horizons. Whether you’re drawn to the beautiful landscapes or the warm community, setting up shop here can be a rewarding adventure. Starting A Small Business In Mexico As An American Starting a small business in Mexico as an American offers unique opportunities. Understanding the local market is crucial for your business idea’s success. Conduct thorough market research to identify the target audience and assess competitors. Research the cultural preferences and consumer behavior in Mexico, as these insights inform your marketing and branding strategies. Develop a solid business plan that outlines your objectives, operational strategies, and financial projections. Your business model can take various forms, such as an LLC, sole proprietorship, partnership, or corporation. Each legal structure comes with distinct tax implications and regulatory requirements. Consult with legal experts to navigate business registration and obtain the necessary permits. Funding options are essential to consider at this stage. Explore bootstrapping, crowdfunding, or seeking angel investors to support your venture. Assess funding through venture capital if you aim for rapid growth and scalability. Understand cash flow management and budget carefully to cover expenses while maintaining a healthy profit margin. Focus on digital marketing strategies to promote your business. Establish an online presence with a professional website and leverage social media for customer acquisition. Apply SEO techniques to rank in search engines and enhance visibility. Utilize email marketing and content marketing to engage with potential customers effectively. Building a strong team enhances your business’s capacity for growth. Prioritize hiring individuals with local market knowledge to bridge cultural gaps. Implement leadership and human resources strategies that foster a collaborative work environment and offer competitive employee benefits. Lastly, consider local business incubators and mentorship programs. Engage with networks of entrepreneurs for collaboration and knowledge sharing. These resources can provide valuable insights about navigating challenges unique to the Mexican market, helping your startup thrive in a dynamic environment. Understanding The Mexican Market Starting a small business in Mexico demands a comprehensive understanding of the local market dynamics. Familiarity with key industries and cultural considerations enhances your chances for success. Key Industries For Americans Focus on vibrant industries that show potential for growth, which include: Manufacturing: Mexico ranks as a manufacturing hub, especially in automotive and electronics sectors. Leverage this opportunity for partnerships or sourcing. Tourism: With over 45 million international visitors annually, tourism related ventures, such as hotels, restaurants, or travel services, thrive. E-commerce: Rapid internet penetration supports online business growth. Creating a robust digital marketing strategy can enhance customer acquisition and expand your reach. Agriculture: Organic and specialty food products see growing demand. Consider local sourcing to build a sustainable business model. Technology: Startups in software development benefit from a burgeoning tech ecosystem in cities like Guadalajara and Mexico City. Cultural Considerations Understanding Mexican culture significantly impacts business interactions. Pay attention to these aspects: Relationship Building: Networking is critical. Invest time in establishing personal connections with business partners and clients. Communication Style: Be direct but respectful in your communication. Nonverbal cues, such as body language, carry importance in conveying messages. Hierarchy: Acknowledge the hierarchical structure in businesses. Decision-making often involves senior management. Work-life Balance: Understand the significance of family and community in the Mexican way of life. Scheduling meetings around holidays and family events is essential. By navigating these cultural dynamics and focusing on key industries, establish a solid foundation for your startup. Legal Requirements Starting a small business in Mexico as an American requires adhering to specific legal requirements. Understanding these will facilitate your startup’s establishment and growth. Business Registration Process You must select an appropriate legal structure for your business. Common options include corporations (S.A. or S.A. de C.V.), limited liability companies (S. de R.L. de C.V.), and sole proprietorships. Each legal structure has different implications for taxes, accounting, and operations. To formalize your business, you need to register with the Mexican government, which includes drafting the articles of incorporation and obtaining a tax identification number (RFC). Engaging legal advice during this process can ensure compliance with local laws. Permits and Licenses You must acquire relevant permits and licenses specific to your business activities. Depending on your startup area—such as e-commerce, manufacturing, or tourism—you may need various regulatory approvals. For example, businesses in the food and beverage sector often require health permits. Ensuring that you obtain all necessary licenses before commencing operations is critical to avoid penalties or disruptions. Networking with local business incubators can provide insights into the required permits and facilitate smoother navigation through the bureaucratic landscape. Financial Considerations Starting a small business in Mexico as an American involves key financial considerations that can impact your success. Understanding startup costs and funding options helps you make informed decisions. Startup Costs Startup costs for your business in Mexico typically range from USD 1,000 to USD 5,000. Costs include registration fees, legal documentation, and initial expenses. Prepare for incorporation costs, infrastructure, technology, and inventory. Your specific expenses depend on the location, type, and size of your business. A comprehensive business plan that outlines these costs ensures better budget management and financial planning. Funding Options Funding options available in Mexico include commercial banks and credit lines. Mexican banks provide business loans and lines of credit, particularly for small and medium-sized enterprises (SMEs). Your access to these funds often depends on your credit history and collateral. Consider other sources of funding such as bootstrapping, crowdfunding, and angel investors to diversify your financing strategies. Establishing relationships with local financial institutions and exploring grants can enhance your funding potential, allowing for growth and scalability in your business venture. Tips For Success Navigating the journey of starting a small business in Mexico comes with unique challenges and opportunities. To enhance your chances of success, consider the following strategies. Building A Local Network Establishing connections is vital for American entrepreneurs in Mexico. Network with local business owners, attend industry events, and engage with business incubators to gain insights and support. Form partnerships with local suppliers and service providers, which can enhance the operational aspect of your venture. Leverage platforms like LinkedIn to expand your professional network and exchange knowledge about the Mexican market. By building a solid local network, you’ll gain access to valuable resources, mentorship, and potential customers. Marketing Strategies Implement effective marketing strategies tailored for the Mexican market. Focus on understanding your target audience by conducting thorough market research. Develop a digital marketing plan that includes SEO optimization, social media engagement, and email marketing to reach more customers. Create a user-friendly website to facilitate online business transactions. Innovative branding and content marketing will enhance customer acquisition. Monitor your marketing efforts using metrics to evaluate performance and adjust strategies accordingly. Emphasize exceptional customer service to build loyalty and encourage repeat business. Conclusion Starting a small business in Mexico can be an exciting and rewarding journey for you as an American entrepreneur. By embracing the vibrant culture and understanding the local market dynamics, you can carve out a niche for your business. Focusing on building relationships and leveraging digital marketing strategies will enhance your visibility and customer engagement. Navigating the legal and financial landscape may seem daunting but with the right resources and local support, you can establish a solid foundation. As you embark on this venture, stay adaptable and open to learning from the unique challenges and opportunities that come your way. Your success in Mexico awaits. Frequently Asked Questions Why should American entrepreneurs consider starting a business in Mexico? Starting a business in Mexico offers access to a vibrant culture, a growing economy, and unique opportunities in key industries. The picturesque environment and welcoming atmosphere further enhance the experience, making it an appealing choice for entrepreneurs looking to expand their ventures. What are the key industries American entrepreneurs should focus on in Mexico? American entrepreneurs should consider industries like manufacturing, tourism, e-commerce, agriculture, and technology. These sectors hold significant growth potential and can drive success for startups in the Mexican market. What is the importance of understanding the local market in Mexico? Understanding the local market is crucial for identifying target audiences and assessing competitors. Comprehensive market research helps entrepreneurs tailor their business strategies, ensuring they effectively address local needs and preferences. What legal structures can American entrepreneurs choose when starting a business in Mexico? American entrepreneurs can select various legal structures, including corporations, limited liability companies, and sole proprietorships. Each structure has distinct tax implications and regulatory requirements, making it essential to choose wisely based on business goals. What funding options are available for startups in Mexico? Entrepreneurs can explore funding options like bootstrapping, crowdfunding, angel investors, and commercial bank loans. Establishing relationships with local financial institutions is important for accessing diverse funding sources to support business growth. How can digital marketing strategies help in starting a business in Mexico? Digital marketing strategies, including building an online presence and utilizing social media, are essential for customer acquisition in Mexico. These tactics can help entrepreneurs effectively reach and engage their target audience in a competitive landscape. What are the typical startup costs for a business in Mexico? Typical startup costs in Mexico range from USD 1,000 to USD 5,000, covering registration fees, legal documentation, and initial expenses. A comprehensive business plan detailing these costs is essential for effective budgeting. Why is relationship building important in Mexican business culture? Relationship building is crucial in Mexican business culture, as trust and personal connections often influence business transactions. Effective communication styles and an emphasis on work-life balance can significantly impact professional interactions and success. How can entrepreneurs find local support when starting a business in Mexico? Engaging with local business incubators and mentorship programs can provide valuable support and resources. Connecting with local business owners and attending industry events can also help entrepreneurs build a strong network in the community. What are some tips for navigating challenges when starting a business in Mexico? To navigate challenges, entrepreneurs should build local networks, conduct effective market research, and develop tailored marketing strategies. Emphasizing exceptional customer service and forming partnerships with local suppliers can further enhance success in the Mexican business landscape. Image Via Envato This article, "A Guide to Starting a Small Business in Mexico as an American Entrepreneur" was first published on Small Business Trends View the full article

Key Takeaways Understanding User Engagement: Younger audiences (under 34) engage significantly more with social media, showing a 37% higher interaction rate and a strong preference for sponsored ads and video content. Platform Effectiveness: Facebook and Instagram lead for brand engagement, while TikTok is rising in popularity among younger users, indicating the importance of platform-specific strategies. Content Strategy: Emphasize storytelling with visually engaging formats like videos and user-generated content to enhance interaction and brand awareness. Analytics and Adjustment: Regularly monitor social media performance analytics to refine tactics, utilize effective hashtags, and maintain brand consistency across channels. Trends and Adjustments: Yearly increases in engagement highlight the need for continuous adaptation of social media strategies to align with evolving user preferences. Importance of Community Management: Foster a sense of community through active engagement and authentic brand voice to build stronger customer relationships and drive brand loyalty. In today’s digital landscape, understanding social media trends is crucial for businesses looking to thrive. The Adzooma Social Media Survey dives deep into how companies engage with their audiences across various platforms. With insights from industry experts and real users, this survey reveals what’s working and what’s not in the ever-evolving world of social media marketing. You’ll discover key statistics that highlight shifts in user behavior and preferences, helping you tailor your strategies for maximum impact. Whether you’re a small business owner or a seasoned marketer, the findings from this survey can guide your approach to social media, ensuring you stay ahead of the curve in reaching your target audience effectively. Overview of Adzooma Social Media Survey The Adzooma Social Media Survey offers vital insights into how small businesses navigate social media marketing. This survey analyzes engagement rates across major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Understanding these dynamics helps you enhance your social media strategy. Key statistics reveal user behavior, preferences, and trends that shape social media campaigns. For instance, knowing which platforms yield higher engagement rates can guide your content creation efforts. Metrics such as organic reach and paid ads effectiveness inform your approach to audience targeting. Additionally, the survey highlights the importance of maintaining brand consistency. Engaging storytelling, user-generated content, and active community management significantly boost brand awareness and customer interaction. The data underscores the need for effective social media tools and analytics to monitor performance. Leveraging insights from the Adzooma Social Media Survey enables you to refine your content calendar and optimize your social media posts. Incorporating relevant hashtags enhances your visibility, while features like Instagram Stories and Facebook Groups encourage deeper connections with your audience. Ultimately, the survey equips you with the knowledge to drive social media growth, improve engagement rates, and foster valuable influencer partnerships. By utilizing these findings, your small business can strengthen its online presence and improve social media ROI. Key Findings The Adzooma Social Media Survey reveals vital insights into user behavior and engagement on social media platforms. These findings help you refine your social media marketing strategies to enhance brand awareness and drive customer interaction. User Engagement Trends Engagement rates among younger audiences significantly impact purchasing decisions. You’ll find that 43% of users under 34 are more likely to buy from sponsored social ads compared to other marketing channels. Younger consumers, particularly those aged 18-34, exhibit a 37% higher engagement with social media, demonstrating the effectiveness of tailored social media campaigns. Additionally, 34% of this demographic favors online video content over traditional advertising. This emphasis on video content can enhance your brand’s storytelling efforts and boost overall engagement rates. Popular Platforms Across various social media platforms, specific trends indicate user preferences. Facebook and Instagram continue to dominate as key platforms for small businesses. TikTok has emerged as a strong player, especially among younger users, presenting opportunities for impactful influencer partnerships. Twitter and LinkedIn serve different audiences; where Twitter excels in real-time engagement and brand voice, LinkedIn offers extensive networking and B2B marketing potential. These insights underscore the importance of using the right platforms to reach your target audience effectively while maintaining brand consistency across all channels. By leveraging these findings, you can inform your content creation strategies, optimize social media posts, and utilize best practices for social media analytics, ultimately driving social media growth and enhancing your online presence. Implications for Marketers Understanding audience preferences and behavior shapes effective social media strategies for small businesses. The Adzooma Social Media Survey reveals crucial insights that can enhance your marketing efforts and boost engagement rates. Target Audience Insights Younger audiences significantly influence purchasing decisions through social media. According to the survey, 43% of users under 34 prefer purchasing from sponsored social ads over other mediums. Insights indicate that this demographic engages 37% more with social media than older age groups. This tendency underscores the importance of focusing on platforms like Facebook and Instagram, where younger consumers actively interact. Tailoring your marketing towards these channels can enhance brand awareness and improve social media followers. Content Strategy Recommendations Crafting a well-defined content strategy drives success in social media marketing. Prioritize storytelling through visually engaging content, such as videos and Instagram Stories, to capture attention. Utilize a content calendar to ensure consistent posting and organic growth. Incorporate user-generated content to foster community management and enhance customer interaction. Monitor social media analytics to assess performance and adjust your tactics accordingly. Engage in influencer partnerships to broaden your reach and leverage paid ads for increased visibility. By optimizing your social media campaigns with these strategies, you’ll strengthen your online presence and improve overall social media ROI. Comparison with Previous Surveys The Adzooma surveys reveal insightful year-on-year changes and trends in social media engagement that can benefit small business social media strategies. Year-on-Year Changes Year-on-year data shows a consistent increase in social media engagement rates across platforms like Facebook, Instagram, and TikTok. For instance, engagement rates among younger audiences have risen by 37%. This demographic actively interacts with social media ads, making it essential for you to refine your social media campaigns. Additionally, the use of hashtags has grown in importance. In recent surveys, brands utilizing hashtags saw a 47% increase in impressions, suggesting that effective hashtag strategies boost visibility and organic reach. Notable Trends Notable trends from the recent Adzooma surveys highlight essential shifts in consumer behavior. A significant portion of consumers, 57.5%, favors brands with strong personalities, aligning with the need for a distinct brand voice in your content creation. Friendly, conversational tones resonate with about 35.1% of customers, while overly forced engagement tactics, particularly with Gen Z, may result in unfollows. The data also emphasizes the rising preference for video content, with 34% of younger consumers prioritizing it over traditional advertising. This shift underscores the importance of incorporating video and storytelling into your social media strategy. Moreover, engaging with user-generated content not only fosters community management but also enhances brand awareness. By monitoring social media analytics, you can tailor your approach, ensuring your content calendar aligns with audience preferences. Conclusion Harnessing the insights from the Adzooma Social Media Survey can transform your approach to digital marketing. By understanding user behavior and preferences, you can tailor your strategies to resonate with your audience. The emphasis on storytelling and engaging content is crucial in today’s fast-paced digital environment. As you refine your social media tactics, remember the importance of consistency and community management. Utilizing analytics and embracing trends like video content can significantly enhance your brand’s visibility and engagement. In a landscape where social media is constantly evolving, staying informed and adaptable will empower you to connect more effectively with your target audience and drive growth for your business. Frequently Asked Questions What is the main focus of the article? The article emphasizes the importance of understanding social media trends for businesses seeking success in the digital landscape, using insights from the Adzooma Social Media Survey to guide marketers in enhancing their social media strategies. Why should businesses understand social media trends? Understanding social media trends helps businesses tailor their content to audience preferences, improve engagement rates, and ultimately drive brand awareness and sales through effective marketing strategies. What key platforms does the article focus on? The article focuses on major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, analyzing their unique roles and engagement rates to inform business strategies. How can small businesses enhance their social media strategies? Small businesses can enhance strategies by refining content calendars, using engaging storytelling, leveraging user-generated content, and consistently monitoring analytics to gauge performance. What demographic shows the highest engagement with social media? The article highlights that younger audiences, particularly those under 34, exhibit significantly higher engagement rates and are more likely to purchase from sponsored social ads. How important are hashtags for social media engagement? The article notes that effective hashtag strategies have resulted in a 47% increase in impressions, underscoring the growing significance of hashtags in boosting social media visibility. What type of content do younger consumers prefer? Younger consumers show a preference for online video content over traditional advertising, indicating the need for businesses to focus on video and visual storytelling in their campaigns. How does influencer marketing play a role in social media strategies? Influencer marketing is highlighted as a valuable strategy for reaching broader audiences, especially on platforms like TikTok, where influencer partnerships can significantly enhance brand visibility and engagement. What is the role of analytics in social media marketing? Monitoring social media analytics is crucial for businesses to assess performance, understand audience behavior, and adjust their strategies for better engagement and return on investment (ROI). What are the benefits of community management on social media? Effective community management fosters brand loyalty and encourages customer interaction. It involves engaging with user-generated content and maintaining a consistent, friendly tone that resonates with audiences. Image Via Envato This article, "Unlocking Insights from the Adzooma Social Media Survey for Your Business Strategies" was first published on Small Business Trends View the full article

Key Takeaways Understanding User Engagement: Younger audiences (under 34) engage significantly more with social media, showing a 37% higher interaction rate and a strong preference for sponsored ads and video content. Platform Effectiveness: Facebook and Instagram lead for brand engagement, while TikTok is rising in popularity among younger users, indicating the importance of platform-specific strategies. Content Strategy: Emphasize storytelling with visually engaging formats like videos and user-generated content to enhance interaction and brand awareness. Analytics and Adjustment: Regularly monitor social media performance analytics to refine tactics, utilize effective hashtags, and maintain brand consistency across channels. Trends and Adjustments: Yearly increases in engagement highlight the need for continuous adaptation of social media strategies to align with evolving user preferences. Importance of Community Management: Foster a sense of community through active engagement and authentic brand voice to build stronger customer relationships and drive brand loyalty. In today’s digital landscape, understanding social media trends is crucial for businesses looking to thrive. The Adzooma Social Media Survey dives deep into how companies engage with their audiences across various platforms. With insights from industry experts and real users, this survey reveals what’s working and what’s not in the ever-evolving world of social media marketing. You’ll discover key statistics that highlight shifts in user behavior and preferences, helping you tailor your strategies for maximum impact. Whether you’re a small business owner or a seasoned marketer, the findings from this survey can guide your approach to social media, ensuring you stay ahead of the curve in reaching your target audience effectively. Overview of Adzooma Social Media Survey The Adzooma Social Media Survey offers vital insights into how small businesses navigate social media marketing. This survey analyzes engagement rates across major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Understanding these dynamics helps you enhance your social media strategy. Key statistics reveal user behavior, preferences, and trends that shape social media campaigns. For instance, knowing which platforms yield higher engagement rates can guide your content creation efforts. Metrics such as organic reach and paid ads effectiveness inform your approach to audience targeting. Additionally, the survey highlights the importance of maintaining brand consistency. Engaging storytelling, user-generated content, and active community management significantly boost brand awareness and customer interaction. The data underscores the need for effective social media tools and analytics to monitor performance. Leveraging insights from the Adzooma Social Media Survey enables you to refine your content calendar and optimize your social media posts. Incorporating relevant hashtags enhances your visibility, while features like Instagram Stories and Facebook Groups encourage deeper connections with your audience. Ultimately, the survey equips you with the knowledge to drive social media growth, improve engagement rates, and foster valuable influencer partnerships. By utilizing these findings, your small business can strengthen its online presence and improve social media ROI. Key Findings The Adzooma Social Media Survey reveals vital insights into user behavior and engagement on social media platforms. These findings help you refine your social media marketing strategies to enhance brand awareness and drive customer interaction. User Engagement Trends Engagement rates among younger audiences significantly impact purchasing decisions. You’ll find that 43% of users under 34 are more likely to buy from sponsored social ads compared to other marketing channels. Younger consumers, particularly those aged 18-34, exhibit a 37% higher engagement with social media, demonstrating the effectiveness of tailored social media campaigns. Additionally, 34% of this demographic favors online video content over traditional advertising. This emphasis on video content can enhance your brand’s storytelling efforts and boost overall engagement rates. Popular Platforms Across various social media platforms, specific trends indicate user preferences. Facebook and Instagram continue to dominate as key platforms for small businesses. TikTok has emerged as a strong player, especially among younger users, presenting opportunities for impactful influencer partnerships. Twitter and LinkedIn serve different audiences; where Twitter excels in real-time engagement and brand voice, LinkedIn offers extensive networking and B2B marketing potential. These insights underscore the importance of using the right platforms to reach your target audience effectively while maintaining brand consistency across all channels. By leveraging these findings, you can inform your content creation strategies, optimize social media posts, and utilize best practices for social media analytics, ultimately driving social media growth and enhancing your online presence. Implications for Marketers Understanding audience preferences and behavior shapes effective social media strategies for small businesses. The Adzooma Social Media Survey reveals crucial insights that can enhance your marketing efforts and boost engagement rates. Target Audience Insights Younger audiences significantly influence purchasing decisions through social media. According to the survey, 43% of users under 34 prefer purchasing from sponsored social ads over other mediums. Insights indicate that this demographic engages 37% more with social media than older age groups. This tendency underscores the importance of focusing on platforms like Facebook and Instagram, where younger consumers actively interact. Tailoring your marketing towards these channels can enhance brand awareness and improve social media followers. Content Strategy Recommendations Crafting a well-defined content strategy drives success in social media marketing. Prioritize storytelling through visually engaging content, such as videos and Instagram Stories, to capture attention. Utilize a content calendar to ensure consistent posting and organic growth. Incorporate user-generated content to foster community management and enhance customer interaction. Monitor social media analytics to assess performance and adjust your tactics accordingly. Engage in influencer partnerships to broaden your reach and leverage paid ads for increased visibility. By optimizing your social media campaigns with these strategies, you’ll strengthen your online presence and improve overall social media ROI. Comparison with Previous Surveys The Adzooma surveys reveal insightful year-on-year changes and trends in social media engagement that can benefit small business social media strategies. Year-on-Year Changes Year-on-year data shows a consistent increase in social media engagement rates across platforms like Facebook, Instagram, and TikTok. For instance, engagement rates among younger audiences have risen by 37%. This demographic actively interacts with social media ads, making it essential for you to refine your social media campaigns. Additionally, the use of hashtags has grown in importance. In recent surveys, brands utilizing hashtags saw a 47% increase in impressions, suggesting that effective hashtag strategies boost visibility and organic reach. Notable Trends Notable trends from the recent Adzooma surveys highlight essential shifts in consumer behavior. A significant portion of consumers, 57.5%, favors brands with strong personalities, aligning with the need for a distinct brand voice in your content creation. Friendly, conversational tones resonate with about 35.1% of customers, while overly forced engagement tactics, particularly with Gen Z, may result in unfollows. The data also emphasizes the rising preference for video content, with 34% of younger consumers prioritizing it over traditional advertising. This shift underscores the importance of incorporating video and storytelling into your social media strategy. Moreover, engaging with user-generated content not only fosters community management but also enhances brand awareness. By monitoring social media analytics, you can tailor your approach, ensuring your content calendar aligns with audience preferences. Conclusion Harnessing the insights from the Adzooma Social Media Survey can transform your approach to digital marketing. By understanding user behavior and preferences, you can tailor your strategies to resonate with your audience. The emphasis on storytelling and engaging content is crucial in today’s fast-paced digital environment. As you refine your social media tactics, remember the importance of consistency and community management. Utilizing analytics and embracing trends like video content can significantly enhance your brand’s visibility and engagement. In a landscape where social media is constantly evolving, staying informed and adaptable will empower you to connect more effectively with your target audience and drive growth for your business. Frequently Asked Questions What is the main focus of the article? The article emphasizes the importance of understanding social media trends for businesses seeking success in the digital landscape, using insights from the Adzooma Social Media Survey to guide marketers in enhancing their social media strategies. Why should businesses understand social media trends? Understanding social media trends helps businesses tailor their content to audience preferences, improve engagement rates, and ultimately drive brand awareness and sales through effective marketing strategies. What key platforms does the article focus on? The article focuses on major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, analyzing their unique roles and engagement rates to inform business strategies. How can small businesses enhance their social media strategies? Small businesses can enhance strategies by refining content calendars, using engaging storytelling, leveraging user-generated content, and consistently monitoring analytics to gauge performance. What demographic shows the highest engagement with social media? The article highlights that younger audiences, particularly those under 34, exhibit significantly higher engagement rates and are more likely to purchase from sponsored social ads. How important are hashtags for social media engagement? The article notes that effective hashtag strategies have resulted in a 47% increase in impressions, underscoring the growing significance of hashtags in boosting social media visibility. What type of content do younger consumers prefer? Younger consumers show a preference for online video content over traditional advertising, indicating the need for businesses to focus on video and visual storytelling in their campaigns. How does influencer marketing play a role in social media strategies? Influencer marketing is highlighted as a valuable strategy for reaching broader audiences, especially on platforms like TikTok, where influencer partnerships can significantly enhance brand visibility and engagement. What is the role of analytics in social media marketing? Monitoring social media analytics is crucial for businesses to assess performance, understand audience behavior, and adjust their strategies for better engagement and return on investment (ROI). What are the benefits of community management on social media? Effective community management fosters brand loyalty and encourages customer interaction. It involves engaging with user-generated content and maintaining a consistent, friendly tone that resonates with audiences. Image Via Envato This article, "Unlocking Insights from the Adzooma Social Media Survey for Your Business Strategies" was first published on Small Business Trends View the full article

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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While homebuyers and home sellers still see headlines telling them it’s a seller’s market and national home prices are reaching all-time highs, a deeper look reveals that several regional housing markets have shifted, giving homebuyers some power. During the Pandemic Housing Boom, from summer 2020 to spring 2022, the number of active homes for sale in most housing markets plummeted as homebuyer demand quickly absorbed almost everything that came up for sale. Fast-forward to the current housing market, and the places where active inventory has rebounded to 2019 levels (due to strained affordability suppressing buyer demand) are now the very places where homebuyers hold the most power. At the end of April 2025, national active housing inventory for sale was still 16% below April 2019 levels. However, more and more regional markets are surpassing that threshold. This list is growing. At the end of January 2025, 41 of these 200 major markets were back above pre-pandemic 2019 inventory levels. At the end of February 2025, 44 of these 200 major markets were back above pre-pandemic 2019 inventory levels. At the end of March 2025, 58 of these 200 major markets were back above pre-pandemic 2019 inventory levels. Now, 69 of the 200 markets are above pre-pandemic 2019 inventory levels and ResiClub expects that count will continue to rise this year. Many of the softest housing markets, where homebuyers have gained leverage, are located in Gulf Coast and Mountain West regions. These areas were among the nation’s top pandemic boomtowns, having experienced significant home price growth during the pandemic housing boom, which stretched housing fundamentals far beyond local income levels. When pandemic-fueled migration slowed and mortgage rates spiked, markets like Cape Coral, Florida, and San Antonio, Texas, faced challenges as they had to rely on local incomes to sustain frothy home prices. The housing market softening in these areas was further accelerated by the abundance of new home supply in the pipeline across the Sun Belt. Builders in these regions are often willing to reduce prices or make other affordability adjustments to maintain sales. These adjustments in the new construction market also create a cooling effect on the resale market, as some buyers who might have opted for an existing home shift their focus to new homes where deals are still available. In contrast, many Northeast and Midwest markets were less reliant on pandemic migration and have less new home construction in progress. With lower exposure to that demand shock, active inventory in these Midwest and Northeast regions has remained relatively tight, keeping the advantage in the hands of home sellers. Generally speaking, housing markets where inventory (i.e., active listings) has returned to pre-pandemic levels have experienced weaker home price growth (or outright declines) over the past 30 months. Conversely, housing markets where inventory remains far below pre-pandemic levels have, generally speaking, experienced stronger home price growth over the past 30 months. View the full article

Lego’s new building kit will turn your wall into an ode to ’80s graffiti art. The latest in Lego’s art-inspired sets is a customizable brick-built version of Keith Haring’s dancing figures, an instantly recognizable motif of five breakdancing stick figures articulated in Haring’s iconic pop art style. The kit comes with 1,773 pieces, can be mounted on stands or affixed to a wall, and stands at just over a foot tall. It retails for $119.99 and is set to hit Lego’s website and land in stores on May 15. In recent months, Lego has been working to build out a more extensive catalog of eye candy kits aimed at adults, ranging from a Lego-based version of Leonadro da Vinci’s Mona Lisa to a detailed re-creation of Vincent van Gogh’s Sunflowers and even a modern version of Art Hokusai’s 1831 woodblock print The Great Wave. The Dancing Figures kit is one of Lego’s first forays into a more contemporary artist’s work, and it’s also the company’s first art kit that’s specifically designed to be configured by a group. Designing dancing figures for Lego The Dancing Figures kit might be one of the most modern motifs to join Lego’s art repertoire, but somehow the characters’ new life as a Lego set feels inevitable. That’s probably because since Haring’s death in 1990, his art has appeared on everything from chess sets to Dr. Martens and inflatable home decor. During the height of his career in 1980s New York City, Haring’s greatest love was street art and graffiti, and he famously preferred to make art that would be viewable by the masses rather than tucked inside a gallery. He also arguably spearheaded the commodification of his own work through a merch outlet called Haring’s Pop Shop, which sold buttons, stickers, and posters for ultra-low prices. At the time, he faced a healthy dose of backlash from the fine art world for reproducing his own art commercially. Since then, though, his work has become so ubiquitous that echoes of it persist in fashion design, graffiti, and the same gallery spaces that once criticized him. Milan Madge, master model designer at Lego, led the design of the new Dancing Figures kit. Madge says his team worked in collaboration with the Keith Haring Foundation to bring the motif to life, including by accessing archival materials held by the foundation to “stay true to his unique style.” “Getting to choose Keith Haring’s Dancing Figures was a wonderful choice to have,” Madge says. “The original piece perfectly captures the spirit of joy, motion, and connection that defines much of his work. The energetic, rhythmic forms express a sense of celebration and unity, radiating a vibrant, lively energy. Using Lego bricks as a medium was also a great fit, and it presented a fun challenge to see if we could replicate the fine lines of the original artwork within the Lego brick format.” In many ways, the colorful, playful style of both Haring and Lego made this the ideal collaboration. Still, meshing the two presented some design quandaries—namely, how to capture the dynamic movement of Haring’s oft-depicted dancing figures in a kit that follows a precise structure and relies on a selection of base shapes. Ultimately, the Lego team decided to lean into the “hidden geometry” that underpins the Lego brick. “The big leap we took was removing the background from the characters and making them freestanding sculptures. That really unlocked the potential of the Lego system in terms of geometry,” Madge says. “In order to capture the dynamism of Haring’s work, we started angling parts of the model, a figure’s arm or leg, or in the case of the blue breakdancing figure, their entire lower body. The angles allowed us to both capture the forms of Keith Haring’s dancing figures and, importantly, the consistent bold black line which was a staple of his style.” Adult book clubs and crafting circles, rejoice! The actual format of Lego’s Dancing Figures kit is also meant as an homage to Haring’s style. Whereas most Lego art sets are sequential and require every step to be performed in a specific order, the lively characters in this set stand on their own and come with five individual instruction booklets, meaning it’s easy to complete the set in a group without squabbling over a shared manual. “Each figure can be arranged in different ways, fostering creativity and individual expression, much like street art,” Madge says. “This approach gives people more options for showcasing their art, almost like graffiti.” Based on Lego’s product shots for the kit, it’s pretty clear who the company is marketing this set to: twentysomethings and thirtysomethings with plenty of Lego nostalgia, a bit of their own cash to burn, and an eclectic apartment to decorate. View the full article

How many times have you been asked by someone at work whether you know about a particular project, are familiar with a specific concept, or know a person? Chances are, you have answered “yes” to that question a few times when you did not, in fact, know what they were talking about. There are several reasons why people will say the know things they don’t. For one thing, there is a desire in conversations to be cooperative with your partner. When they ask a question, the default cooperative answer is usually “yes,” so you often go with that default. On top of that, it you may feel deficient if you’re lacking knowledge or awareness that someone else has. Despite these temptations to overstate what you know, there are good reasons to admit when you lack the information you have been asked about. Opportunities for mentorship Admitting that there is something (or someone) you don’t know creates a vulnerability. You have demonstrated a potential weakness to someone else. However, it also opens up a chance for someone to teach you something you don’t know. Most colleagues would like to be helpful, and when they know you have a gap in your knowledge they might be willing to teach you. This willingness to admit ignorance to others also enables you to be more honest with yourself. You can’t begin to fill gaps in your knowledge until you do a reasonable inventory of what you do and don’t know. This honest appraisal opens you up to the lessons that others may have for you. It may also help you to recognize gaps in your understanding of projects going on at work and people you need to know. All of this is likely to make you more effective in the long run. Building trust Often, you don’t want to appear to have a gap in your knowledge, because you believe that will decrease your value in the eyes of others. But merely saying you know something or someone doesn’t have much of an impact on how other people view you. It’s your ability to use knowledge or to engage your social network that provides value. In fact, your willingness to admit what you don’t know often increases people’s trust in you. When people know that you are willing to be clear when you don’t have knowledge or connections, then they are better able to rely on you for the knowledge you claim. In general, owning your limitations gives other people more confidence in your abilities and your work. Setting an example A true learning organization is one in which people strive to improve their knowledge and skills. When you admit what you don’t know, you also open up the opportunity to learn something. It’s a great example for the people around you when you hear about something new, acknowledge that it is new to you, and then go out and find out more. This cycle of admitting a lack of knowledge and getting educated is particularly important for senior leaders in an organization to go through. People across an organization are looking to leaders to set the tone for the way the organization functions. When senior leaders portray themselves as knowing everything, then they are treating knowledge and skill gaps as a weakness rather than an opportunity. That attitude will trickle down in ways that limit the learning of all team members. Bonus: Flip the default on questions If you really want to know what other people know, you should ask your questions differently. Rather than saying, “Do you know . . .?” which has the cooperative answer “yes,” start your questions with things like “I find a lot of people are confused by, . . .” or “Something that took me a long time to understand is . . .” These phrases create the presumption that the cooperative answer is to admit that you have a gap in your knowledge. This framing of questions increases the likelihood that people will let you know when they don’t know something. View the full article

You’re applying for a job and made it to the next step in the hiring process: the dreaded personality assessment. Few people like to take these tests—especially when a job offer hinges on it. And are these tests even legit? You want to showcase that you’re right for the job, and some of the questions seem like no-brainers. For example, if you’re asked to assess statements such as “I like to learn new skills” by choosing from “strongly agree,” “agree,” “neither agree nor disagree,” “disagree,” “strongly disagree,” you’ll likely choose “strongly agree.” Others are more nuanced, such as being asked to complete this sentence: “When I set goals at work, I choose . . .” Objectives I feel confident I can attain Objectives that feel challenging but attainable Objectives that are part of a bigger goal Objectives that would make me feel good to achieve Um . . . all the above? While you can answer questions based on what you think the company wants to hear, doing so comes with significant risks, says Matt Poepsel, vice president of talent optimization for The Predictive Index, a behavioral assessment tool. “In psychology circles, we call it ‘impression management,’” he says. “You try to dress your best and show up on time, even if you don’t always do those things. It also extends over to behavioral or personality assessments that employers give.” What Happens When You Game Tests Pretending on an assessment sets you up for problems later if you tilt your answers toward what you think the employer might be looking for but they’re the opposite of your true self. It’s the ultimate career self-sabotage, says Poepsel. “If you actually get the job, that’s almost the worst thing that could happen,” he says. “Now the types of tasks that they bring to you are going to be for this person that you’re not.” When you land a job through falsified test results, you could feel like you must curtail certain parts of your personality that are natural for you, which could cause stress, anxiety, and eventual burnout. In addition, you will need to expend a tremendous amount of energy to do the types of tasks that weren’t a great fit for you in the first place. For example, if you present yourself as detail-oriented and you’re not, you’ll need to bring a level of concentration to your role that’s unnatural to you. “When that happens, especially for early career people, imposter syndrome begins to set in, and then performance begins to take a hit,” says Poepsel. “All of a sudden, you’re having those difficult conversations with your employer, and it’s really on you, because you decided that getting the job was more important than being a great fit for the job. It’s like walking around in the wrong shoes, thinking this is what the employer wants me to wear. But wearing shoes that are too tight is not a comfortable way to go through your workday.” What Employers Need to Do While it’s important that candidates answer questions honestly, employers have a responsibility in how they use assessments, too. Their misuse can be detrimental to the company in the long run. Poepsel recommends using a live interview to cross-check a candidate’s answers. For example, if an employer needs someone detail-oriented for a job, they may look for assessment answers that demonstrate formality and compliance. A behavioral affirming interview question might be, “Tell me about a time when you’ve had to bring a tremendous amount of detail orientation to a project that you’re working on.” Someone who authentically has these traits should be able to provide a detailed answer to the question. Assessments are just one tool employers can use to find their next great employee, and answering behavior test questions honestly shouldn’t necessarily exclude someone from getting a job offer, says Poepsel. “Ultimately, the manager owns the gaps,” he says. “If they’re hiring somebody for a role that’s highly detail-oriented, and you’re detail-oriented but not super detail-oriented, that’s totally fine. The manager can provide coaching, training, tooling, and support to overcome that natural gap. We don’t need a 10-out-of-10 person. If somebody’s an eight out of 10, they just need different types of resources and support.” View the full article

Individuals were detained on suspicion of preparing a terrorist act in London, police saysView the full article

Just 48 short years ago, movie director George Lucas used the phrase “A long time ago in a galaxy far, far away” as the opening to the first Star Wars movie, later labeled Episode IV: A New Hope. But at least four important aspects of the Star Wars saga are much closer—both in time and space—than Lucas was letting on. One, the ability to add blue food coloring to milk, was possible even at the time the first film came out. But in 2024, Star Wars-themed blue milk became periodically available in grocery stores. And we, an environmental health engineer and a civil engineer, know there are at least three more elements of these ancient, distant Lucas stories that might seem like science fiction but are, in fact, science reality. Moisture farming In that first movie, Episode IV, Luke Skywalker’s Uncle Owen was a farmer on the planet of Tatooine. He farmed water from air in the middle of a desert. It might sound impossible, but it’s exactly what experts discussed at the second International Atmospheric Water Harvesting Summit hosted by Arizona State University in March 2025. Each day, a human needs to consume about the equivalent of 0.8 gallons of water (3 liters). With more than 8 billion people living on the planet, that means engineers need to produce nearly 2.6 trillion gallons (10 trillion liters) of clean drinking water every year. Taken globally, rainfall would be enough, but it’s distributed very unevenly—including landing in the oceans, where it immediately becomes too salty to drink safely. Deserts, which cover about one-fifth of the Earth’s land area, are home to about 1 billion people. Researchers at places such as Berkeley have developed solar-powered systems that can produce clean drinking water from thin air. In general, they use a material that traps water molecules from the air within its structure and then use sunlight to condense that water out of the material and into drinkable liquid. But there is still a ways to go before they are ready for commercial distribution and available to help large numbers of people. Space debris When the second Death Star was destroyed in Return of the Jedi, it made a huge mess, as you would expect when blowing to smithereens an object at least 87 miles across (140 kilometers). But the movie’s mythology helpfully explains that a hyperspace wormhole briefly opened, scattering much of the falling debris across the galaxy. As best as anyone can tell, a hyperspace wormhole has never appeared near Earth. And even if such a thing existed or happened, humans might not have the technology to chuck all our trash in there anyway. So we’re left with a whole lot of stuff all around us, including in space. According to the website Orbiting Now, in late April 2025 there were just over 12,000 active satellites orbiting the planet. All in all, the United States and other space-faring nations are trying to keep track of nearly 50,000 objects orbiting Earth. And there are millions of fragments of space debris too small to be observed or tracked. Just as on Earth’s roads, space vehicles crash into each other if traffic gets too congested. But unlike the debris that falls to the road after an Earth crash, all the bits and pieces that break off in a space crash fly away at speeds of several thousand miles per hour (10,000 to 30,000 kph) and can then hit other satellites or spacecraft that cross their paths. This accumulation of space debris is creating an increasing problem. With more satellites and spacecraft heading to orbit, and more stuff up there moving around that might hit them, space travel is becoming more like flying the Millennium Falcon through an asteroid field every day. Engineers at NASA, the European Space Agency, and other space programs are exploring a variety of technologies—including a net, a harpoon, and a laser—to remove the more dangerous pieces of space junk and clean up the space environment. The Force itself To most Earth audiences, the Force was a mysterious energy field created by life that binds the galaxy together. That is until 1999, when Episode I: The Phantom Menace revealed that the Force came from midi-chlorians, a microscopic, sentient life form that lives within every living cell. To biologists, midi-chlorians sound suspiciously similar to mitochondria, the powerhouse of our cells. The current working hypothesis is that mitochondria emerged from bacteria that lived within cells of other living things. And mitochondria can communicate with other life forms, including bacteria. There are many different kinds of mitochondria, and medical professionals are learning how to transplant mitochondria from one cell to another just like they transplant organs from one person’s body to another. Maybe one day a transplant procedure could help people find the light side of the Force and turn away from the dark side. May the Fourth—and the Force—be with you. Daniel B. Oerther is a professor of environmental health engineering at Missouri University of Science and Technology. William Schonberg is a professor of civil engineering at Missouri University of Science and Technology. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

Sometimes, you need to shake things up in your career. Maybe the job isn’t as fulfilling anymore. Maybe changing circumstances are pushing you toward a new path. Either way, figuring out what to do next can be a challenge. Increasingly, artificial intelligence is helping people explore their next steps—even when they’re unsure themselves. Chatbots like ChatGPT can offer some guidance, provided you know how to phrase your questions. But several companies have developed specialized tools that focus specifically on this issue. Google is leading the pack with its Career Dreamer. Described as “a playful way to explore career possibilities with AI,” it’s a tool that anyone can use. To get started with Career Dreamer, you’ll develop a “career identity statement,” which outlines your skills and experiences. After sharing your current job, the AI will ask follow-up questions about what that role involved. You can also add details about your educational background and any careers, industries, or fields that interest you. Career Dreamer then suggests potential career paths based on your input. (For example, among its alternate career suggestions for me were communications/public relations specialist, communications professor, and market research analyst—along with several jobs in the reporting field.) Hovering your mouse over each suggested field provides information about the type of degree typically required, the experience you’ll generally need, a description of the job, and—if you click through—the average salary. Find something that looks intriguing? You can click through to a list of local job opportunities or jump over to the Gemini AI tool to craft a résumé or cover letter. LinkedIn, meanwhile, offers the Next Role Explorer for users whose companies subscribe to its Learning Hub. That tool showcases potential opportunities within the company, suggests skills employees should develop, and shows how many openings exist in each role. It also displays the percentage of people who have successfully transitioned from the employee’s current role to the new one. AI, for that service, acts as a career coach, offering recommended courses and career paths. It also helps employees stay on track as they work toward acquiring the skills needed for a new role. At Salesforce, the company rolled out Career Connect last September—an internal talent marketplace that uses AI to help employees create personalized career paths tailored to their skills and aspirations. The tool is embedded in Salesforce’s Slack workflow. Employees can view roles they’re currently qualified for, as well as positions where their skills are easily transferable. If a job catches their interest, they can apply directly within Slack. Early results, Salesforce says, have been extremely positive: Ninety-one percent of the roles that were filled went to participants in the Career Connect pilot program who discovered those opportunities through the tool. During the three-month trial, 28% of participants applied for jobs via the platform. Given the ongoing fears that AI will take people’s jobs—freelance positions have already seen a 21% drop in demand—it’s somewhat reassuring to see it also being used to help people find them. View the full article

Central bank wants employees to swap roles at a faster paceView the full article

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