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Britain hopes to seal a trio of trade accords in coming weeks as talks also continue with the EU and IndiaView the full article

Duolingo launched 148 new language classes that were built by generative AI, the company announced Wednesday. The move, which more than doubles it current language offering, comes as the gamified learning platform is facing criticism for replacing contract workers with artificial intelligence. “Developing our first 100 courses took about 12 years, and now, in about a year, we’re able to create and launch nearly 150 new courses. This is a great example of how generative AI can directly benefit our learners,” Duolingo CEO and cofounder Luis von Ahn said in a press release. “This launch reflects the incredible impact of our AI and automation investments, which have allowed us to scale at unprecedented speed and quality.” As of Wednesday, the language expansion makes the platform’s seven most popular non-English languages—Spanish, French, German, Italian, Japanese, Korean, and Mandarin—available across all supported user interface languages. This means that speakers of languages like Japanese, Hindi, and Mandarin can now learn any of these languages, not just English. According to the company, the new courses will initially focus on beginner levels, with more advanced content to follow in the coming months. The rapid expansion is part of Duolingo’s bet on artificial intelligence. Von Ahn said in an email to employees and posted to social media on Monday that it was shifting to become an “AI-first” company. That includes phasing out contractors who do work that AI can handle, approving headcount additions if a team can’t automate more of its work, and looking for AI skills when hiring. “This isn’t about replacing Duos with AI,” von Ahn wrote in the email. “It’s about removing bottlenecks so we can do more with the outstanding Duos we already have. We want you to focus on creative work and real problems, not repetitive tasks. We’re going to support you with more training, mentorship, and tooling for AI in your function.” Duolingo will likely share more about its mission when it reports first quarter 2025 earnings on Thursday. Shares of the company were up nearly 18% year-to-date on Wednesday afternoon and up 174% from its 2021 market debut. View the full article

Here is a selection of Posts from April 2025 that you will want to check out: The Opportunity Behind Every Closed Door via @TheDaily_Coach How Embracing A Low Point In Life Can Help You Grow Stronger by @LaRaeQuy A Few Short Stories by @morganhousel 3 Reasons To Challenge Outdated Assumptions by @JosephLalonde The 3 Daily Habits That Separate Champions from Everyone Else by @BrianKDodd The Top 3 Mistakes Leaders Make During Bad Days by @WScottCochrane There may be a book inside you. Should it stay there? by @wallybock Which Kind of Leader Are You? Reactors, Adapters, or Disruptors by @gavin_adams Canadian Nationalism No Longer an Oxymoron by @jamesstrock Canada is demonstrating that nationalism can be forged in a trade war. Eleven Things Creative People Should Know About Leonardo da Vinci by @PhilCooke Podacast by @jamesstrock: Nationalism: A World History University of Chicago political scientist John Mearsheimer argues that “Nationalism is the most powerful political ideology on the planet.” In this episode, historian Storm discusses his important, timely, and readable new book, Nationalism: A World History The 10 Keys To Shooting A Great Video Interview by @PhilCooke The 15 Forces that Motivate Us Humans @DrNickMorgan Public Words My Thoughts on Tariffs, Economic History, and the Market Decline by @morganhousel Why Emotions Matter in Leadership (3 Strategies) by Craig Groeschel 10 Qualities of the Leaders I Want on My Team by @WScottCochrane Our Separations of Power Have Collapsed by @jamesstrock The Parties Are the Problem Elite by Choice: 5 Mindsets That Separate the Great from the Good by @BrianKDodd Reimagining Leadership: Identity, Purpose, and the Future of Work via @TheDaily_Coach Why Some Ideas Outlive the Trends: The Power of Flexible, Emotional Creativity by @ChipsaDesign Beautiful vs. Practical Advice by Morgan Housel @morganhousel See more on Twitter. * * * Follow us on Instagram and X for additional leadership and personal development ideas. View the full article

GLP-1 weight loss treatment can be pricey. But employers who cover the treatments could end up saving on employee medical expenses overall. The finding is according to a new analysis of health insurance claims by global professional services firm, Aon, released Wednesday. The report looked at data for more than 50 million commercially insured people in the U.S., including 139,000 taking GLP-1 drugs, from 2022 to 2024. It found that after an initial spike in costs related to weight loss treatment with drugs like Ozempic, Mounjaro, and Wegovy, costs fell — drastically. Cost growth for the group receiving GLP-1 treatment trended at half the rate of the control group in the second year of the analysis. The analysis also found a seven-percentage reduction in overall medical costs for the GLP-1 users when compared with workers with similar health conditions who weren’t taking the drugs. When it came to cardiovascular incidents, the report showed major gains for GLP-1 users, too. 44% experienced fewer hospitalizations caused by cardiac events, such as heart attacks, strokes, and heart failure. They also logged fewer cases of pneumonia, alcohol and substance issues, and more. “Obesity is an escalating global epidemic, impacting nearly 40 percent of U.S. adults, contributing to more than 60 chronic conditions and costing the U.S. economy up to $1.72 trillion annually,” said Greg Case, CEO of Aon, said in Aon’s report. “Addressing this issue is not only a public health opportunity but also a workforce and economic imperative.” Case continued, “Our analysis shows that GLP-1 medications, when paired with a holistic adherence program, represent a once-in-a-generation opportunity to prevent and manage chronic disease, improve quality of life and bend the healthcare cost curve.” The new findings come as access to the drugs has recently been limited. When GLP-1 drugs rapidly gained popularity, tripling in use among adults that don’t have diabetes from 2018 to 2022, the Food and Drug Administration (FDA) ran into supply issues. That allowed for compounding pharmacies to make cheaper versions of the drugs, which were sold on popular telehealth sites like Hims & Hers. However, when the FDA announced that the supply issues were rectified, it put a deadline on the making of the generic versions. And last week, a federal judge ruled against a compounding trade group’s request for a preliminary injunction that would’ve prevented the FDA from interfering with their continued manufacturing of the drugs. However, we’re now seeing telehealth companies and GLP-1 makers begin to work together in order to keep the drugs accessible. This week, Novo Nordisk, the maker of Wegovy, announced it would offer its weight loss drugs on Hims & Hers, Ro, and Life MD. “We felt it was really important to work hard to establish a collaboration with telehealth companies so that there could be access to Wegovy as the compounding is winding down,” Dave Moore, executive vice president of U.S. operations at Novo Nordisk said, per CNBC. “We’re really pleased about the level of interest to access branded Wegovy and to start to sort of catch people as they come off of compounded medicine.” View the full article

Probe into UK chancellor opened on Tuesday over registration of giftView the full article

No, it’s not April Fools’ Day, but despite some erroneous reports that Walmart will be closing at least 11 stores across multiple states in 2025, Walmart says it will not be closing any of its stores this year. “There are no current plans to close any stores in 2025,” a spokesperson for Walmart told Fast Company. “The erroneous claim originated from a late March US Mirror story, and that article was updated following our call to the editors for a correction. Unfortunately, other outlets have incorrectly reported the store closures without checking with our team, leading us to seek corrections from them as well.” Some of those news outlets included MSN and The Hudson Valley Post. The list of stores supposedly closing included locations in Georgia, Maryland, Ohio, Wisconsin, Colorado, and California. What is true is that the Bentonville, Arkansas-based retail giant did close those 11 locations in 2024, but to put that in context, Walmart pointed Fast Company to a January 2024 post from Walmart US CEO John Furner, which explains the closures came at the same time the company pledged it would be “building or converting 150 new stores over the next several years.” That initiative kicked off last year with new locations in Charlotte, North Carolina, Santa Rosa Beach, Florida, and Atlanta, Georgia. On Tuesday, the company opened its first new Supercenter in more than four years, in the Houston area, and has more openings planned for 2025 in California, Utah, Alabama, and Florida. Walmart is also remodeling 650 existing stores as it invests in what it calls “stores of the future.” Expect wider aisles, bigger and “bolder” signage and displays, and expanded online delivery and pickup to accommodate online orders, according to USA Today. The company also plans to open or remodel more than 45 fuel stations this year, expanding its existing network of more than 400 fuel locations in 34 states. The retail giant is expected to announce its fiscal first-quarter earnings for 2026 next month, before the stock market opens on Thursday, May 15. Shares of Walmart (WMT) fell slightly in early morning trading on Tuesday but rebounded, up less than 1% by midday at the time of this writing. View the full article

As the weather warms up, nationwide protests against the The President Administration are getting larger. More Americans are taking to the streets, town halls, and public forums in every state and major U.S. city to voice their growing disapproval of the administration’s handling of everything from the economy to immigration. It’s no coincidence that the next big protest is happening this Thursday, May 1, on May Day, or International Workers’ Day. It comes as many American workers face layoffs, skyrocketing living costs, and overall economic uncertainty as a result of widespread tariffs since the beginning of The President’s second term. Americans from all walks of life and all corners of the country have joined anti-The President protests this year, including: retirees worried about cuts to Social Security and Medicare; teachers at schools under attack for DEI, where funding has been pulled; struggling middle class families with small children; and government workers who were recently laid off amid job cuts by Elon Musk’s Department of Government Efficiency (DOGE). May Day protestors are expected to include men and women, girls and boys, the young, middle aged, and old. That’s because this movement is a populist one, representing the general sentiment of Americans who increasingly disapprove of the way The President is governing, punctuated by his sinking approval ratings. What protests are happening on May Day 2025? Organizers are holding “a national day of action” on Thursday, May 1, with more than 1,100 events slated for nearly 1,000 cities across the country in all 50 states. Major cities include Atlanta, Boston, Chicago, Los Angeles, New York City, Phoenix, Raleigh, San Francisco, St. Paul, MN, and Washington, D.C. (Here is a list of May Day events and locations.) Organizers expect about 70,000 protesters. “This May Day we are fighting back” organizers posted on the May Day website. “We are demanding a country that puts our families over their fortunes—public schools over private profits, healthcare over hedge funds, prosperity over free market politics.” Like the recent “Hands Off” protests earlier this month, which drew hundreds of thousands of Americans, the May Day protests are organized by a broad coalition of groups, including unions, non-profits, educators, and progressive political groups. Some of those organizers include: MoveOn, Women’s March, Indivisible, American Federation of Teachers, Greenpeace USA, Massachusetts Teachers Association, 50501, The Association of Professional Flight Attendants, Union of Southern Service Workers, and Florida National Organization for Women, just to name a few. Senator Bernie Sanders of Vermont is among the many people slated to speak, and he is expected join one of the rallies in Philadelphia at 4 p.m. ET on Thursday. Organizers have emphasized that “nonviolence is a ‘core principle’ behind the action,” aimed at “fighting back” against President Donald The President “and his billionaire profiteers [who] are trying to create a race to the bottom—on wages, on benefits, on dignity itself.” “We’re coming together to send a loud and clear message to Donald The President, Elon Musk, and the rest of the billionaire oligarchs trying to destroy our democracy,” Saqib Bhatti, executive director of Bargaining for the Common Good, one of the May Day protests’ sponsors, said in a statement. “There will be no business as usual.” View the full article

Google just made it easier for merchants to manage messy product catalogs. Driving the news. Emmanuel Flossie shared on LinkedIn that Google is rolling out an AI-driven search feature in Google Merchant Center Next that simplifies how retailers find and filter their products. How it works. The new “Search for Products” tool uses AI to translate plain-English queries into powerful filters across your product data. Plain English filters. Merchants can now easily filter by entering plain English searches, which AI would translate to filter headings. So, for example, you could filter by: Manually added products. Out-of-stock items still getting traffic. Products with high impressions but low clicks. Visible products with zero engagement, and more. Bonus. Filtered views now export correctly when downloading data. This is a long-awaited fix for many users. Why we care. Product feeds often contain tens of thousands of listings. Sifting through them to spot issues or opportunities has historically been tedious and manual. With AI-powered filtering, you can quickly spot underperforming listings, fix visibility problems, and optimize your feed more effectively. That means better campaign performance, more efficient troubleshooting, and smarter inventory decisions at scale. View the full article

Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web. Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals, it could reshape the search landscape. What Pichai said. Today, Pichai called the data-sharing requirements “so far-reaching, so extraordinary” that it amounts to a “de facto divestiture” of Google Search itself. Also: Pichai argued that forcing Google to share search data compromises user privacy. “People search in their most vulnerable moments.” The DOJ suggested Google could use its search monopoly to strengthen Gemini, its AI assistant. Pichai said the field is still open, noting OpenAI’s leadership and that Gemini still lags. Pichai warned that the proposed remedies would deter future innovation, saying it would be “unviable” for Google to continue research and development. “It would be trivial to reverse engineer and effectively build Google Search from the outside.” The big picture. The DOJ’s proposed remedies could force Google to divest Chrome, stop paying to be the default search engine, and share its search data with rivals. What’s next. Judge Amit Mehta is expected to issue a remedy decision by August. Alphabet is expected to appeal, meaning the fight over the future of Google Search could continue for years. More coverage. See Techmeme. View the full article

The U.S. economy contracted for the first time in three years, an initial measurement by the Commerce Department revealed on Wednesday. During the first quarter of President The President’s return to office, the gross domestic product (GDP) shrunk at an annual rate of 0.3%. The economic decline follows a 2.4% growth for the last quarter in 2024. Additionally, personal consumption fell from the last quarter, increasing by a 1.8% annualized rate in comparison to the previous 4% rate. While the GDP measurements reflect data from January to March of this year, The President has taken to social media to blame his predecessor, former president Joe Biden, for the economic decline. “This is Biden’s Stock Market, not The President’s,” The President said via Truth Social. “This will take a while, has NOTHING TO DO WITH TARIFFS, only that he left us with bad numbers.” Economists left surprised by contraction The economic shrink was fueled in part to “an increase in imports” and a “decrease in government spending,” the advanced estimate said. The decline comes as a surprise, with economists surveyed by the Wall Street Journal having anticipated a 0.4% growth. A volatile and uncertain economic landscape leading up to the report has already led various companies to adjust or withdraw their economic forecasts for 2025. Proctor & Gamble, PepsiCo, and Chipotle lowered their economic forecasts, citing volatility and changing consumer habits. Meanwhile, Delta Air Lines, American Airlines, and Southwest Airlines withdrew their full-year guidance for 2025. Major stock indexes were lower on Wednesday as investors absorbed the unpleasant news: The Dow Jones Industrial Average, S&P 500, and Nasdaq Composite were respectively down 0.74%, 1.05%, and 1.51% in late-morning trading. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. When the new iPad Air with the M3 chip came out in March, Senior Tech Editor Jake Peterson warned you not to buy it, as its advantages didn't justify the premium price compared to an older model. But things have changed in the time since: Both sizes of the new iPad Air have dropped $100 in price, reaching their lowest levels since their release, according to price tracking tools. The 11-inch version starts at $499 (originally $599) and the 13-inch version starts at $699 (originally $799). This means they can now be picked up for less than the older M2 versions while giving you a newer chip and more storage—a real no-brainer of a buying decision. Storage: 128GB, Size: 11-inch, Chip: M3, Version: Wi-fi Apple iPad Air 11-inch (M3) $499.00 at Amazon /images/amazon-prime.svg $599.00 Save $100.00 Get Deal Get Deal $499.00 at Amazon /images/amazon-prime.svg $599.00 Save $100.00 Storage: 128GB, Size: 13-inch, Chip: M3, Version: Wi-fi Apple iPad Air 13-inch (M3) $699.00 at Amazon /images/amazon-prime.svg $799.00 Save $100.00 Get Deal Get Deal $699.00 at Amazon /images/amazon-prime.svg $799.00 Save $100.00 SEE -1 MORE The M3 chip overpowers the M2 chip, and more power also means a longer lifespan for your iPad. In theory, you'll also see more efficient multitasking, heavier applications working more efficiently, and more speed overall. As Jake noted, on the specs, this new iPad Air is among the best tablets Apple has ever made. The M3 chip enables hardware-accelerated ray tracing, meaning lighting effects in games and graphically intensive apps look better. But other than the new chip, there's not much difference between it and the older M2 version. The M3 iPad Air comes with a 2,360 by 1,640 pixel resolution display at 264 ppi, a 12MP Center Stage front camera (follows your face around) and a 12MP Wide back camera with flash, USB-C and Touch ID, and a battery life of up to 10 hours depending on use. Of course, you'll also have Apple Intelligence (if you even care about that) and it supports the Apple Pencil as well as the new Magic Keyboard. If you already have an M2, there's no reason to upgrade. For those looking for a more affordable iPad, the basic model is just $299 (originally $349) right now, and it will be good enough for most people. But if you want the latest and greatest, the M3 iPad Air is your best pick at the current discounted price. View the full article

Have you ever used ChatGPT to draft a work email? Perhaps to summarise a report, research a topic or analyse data in a spreadsheet? If so, you certainly aren’t alone. Artificial intelligence (AI) tools are rapidly transforming the world of work. Released today, our global study of more than 32,000 workers from 47 countries shows that 58% of employees intentionally use AI at work—with a third using it weekly or daily. Most employees who use it say they’ve gained some real productivity and performance benefits from adopting AI tools. However, a concerning number are using AI in highly risky ways—such as uploading sensitive information into public tools, relying on AI answers without checking them, and hiding their use of it. There’s an urgent need for policies, training and governance on responsible use of AI, to ensure it enhances—not undermines—how work is done. Our research We surveyed 32,352 employees in 47 countries, covering all global geographical regions and occupational groups. Most employees report performance benefits from AI adoption at work. These include improvements in: efficiency (67%) information access (61%) innovation (59%) work quality (58%). These findings echo prior research demonstrating AI can drive productivity gains for employees and organisations. We found general-purpose generative AI tools, such as ChatGPT, are by far the most widely used. About 70% of employees rely on free, public tools, rather than AI solutions provided by their employer (42%). However, almost half the employees we surveyed who use AI say they have done so in ways that could be considered inappropriate (47%) and even more (63%) have seen other employees using AI inappropriately. Sensitive information One key concern surrounding AI tools in the workplace is the handling of sensitive company information—such as financial, sales or customer information. Nearly half (48%) of employees have uploaded sensitive company or customer information into public generative AI tools, and 44% admit to having used AI at work in ways that go against organisational policies. This aligns with other research showing 27% of content put into AI tools by employees is sensitive. Check your answer We found complacent use of AI is also widespread, with 66% of respondents saying they have relied on AI output without evaluating it. It is unsurprising then that a majority (56%) have made mistakes in their work due to AI. Younger employees (aged 18-34 years) are more likely to engage in inappropriate and complacent use than older employees (aged 35 or older). This carries serious risks for organisations and employees. Such mistakes have already led to well-documented cases of financial loss, reputational damage and privacy breaches. About a third (35%) of employees say the use of AI tools in their workplace has increased privacy and compliance risks. ‘Shadow’ AI use When employees aren’t transparent about how they use AI, the risks become even more challenging to manage. We found most employees have avoided revealing when they use AI (61%), presented AI-generated content as their own (55%), and used AI tools without knowing if it is allowed (66%). This invisible or “shadow AI” use doesn’t just exacerbate risks—it also severely hampers an organisation’s ability to detect, manage and mitigate risks. A lack of training, guidance and governance appears to be fuelling this complacent use. Despite their prevalence, only a third of employees (34%) say their organisation has a policy guiding the use of generative AI tools, with 6% saying their organisation bans it. Pressure to adopt AI may also fuel complacent use, with half of employees fearing they will be left behind if they do not. Better literacy and oversight Collectively, our findings reveal a significant gap in the governance of AI tools and an urgent need for organisations to guide and manage how employees use them in their everyday work. Addressing this will require a proactive and deliberate approach. Investing in responsible AI training and developing employees’ AI literacy is key. Our modelling shows self-reported AI literacy—including training, knowledge, and efficacy—predicts not only whether employees adopt AI tools but also whether they critically engage with them. This includes how well they verify the tools’ output, and consider their limitations before making decisions. We found AI literacy is also associated with greater trust in AI use at work and more performance benefits from its use. Despite this, less than half of employees (47%) report having received AI training or related education. Organisations also need to put in place clear policies, guidelines and guardrails, systems of accountability and oversight, and data privacy and security measures. There are many resources to help organisations develop robust AI governance systems and support responsible AI use. The right culture On top of this, it’s crucial to create a psychologically safe work environment, where employees feel comfortable to share how and when they are using AI tools. The benefits of such a culture go beyond better oversight and risk management. It is also central to developing a culture of shared learning and experimentation that supports responsible diffusion of AI use and innovation. AI has the potential to improve the way we work. But it takes an AI-literate workforce, robust governance and clear guidance, and a culture that supports safe, transparent and accountable use. Without these elements, AI becomes just another unmanaged liability. Nicole Gillespie is a professor of management and chair in trust at Melbourne Business School. Steven Lockey is a postdoctoral research fellow at Melbourne Business School. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

Existing for-profit businesses in Brown County, Illinois, now have the opportunity to apply for grants of up to $5,000 to support forward-thinking innovations and improvements. The grant cycle runs from May 1, 2025, to May 1, 2026, with funding available on a first-come, first-served basis until resources are depleted. Grant funds will be awarded as applications are received and reviewed for project qualifications. Business owners are encouraged to submit applications promptly to maximize their chances of receiving funding. Application Process and Evaluation Applicants must submit their application through the provided online link. A diverse panel of business professionals will review and score each application based on established criteria. Finalists will receive a site visit from the committee as part of the evaluation process. Applicants are required to provide general business information and submit a detailed project budget and measurable goals and outcomes using provided templates. Eligible and Ineligible Projects Examples of eligible projects include adding a new product line or service, expanding restaurant seating areas (indoor or outdoor), implementing new point-of-sale technology, or introducing a new activity. Ineligible projects include hiring new staff or covering general operational expenses. Business projects must be capable of completion within one year of receiving the grant. Priority will be given to projects that demonstrate the potential to meet a community need, improve customer service, increase sales, attract new customers, and generally enhance services for Brown County residents and visitors. Reporting Requirements Businesses that receive grant funding must submit quarterly progress reports and a final report after one year. These reports will help track the impact of the funding and ensure that awarded projects achieve their stated goals. Applicant Eligibility Applicants must have a physical business located in Brown County, although residency in the county is not required. All applicants must be at least 18 years of age. Business owners interested in applying are encouraged to act quickly, as grants will be awarded throughout the grant cycle until funds are exhausted. Image: Canva This article, "New Grant Program Offers Brown County (Ill.) Businesses Up to $5,000 for Innovations and Improvements" was first published on Small Business Trends View the full article

Existing for-profit businesses in Brown County, Illinois, now have the opportunity to apply for grants of up to $5,000 to support forward-thinking innovations and improvements. The grant cycle runs from May 1, 2025, to May 1, 2026, with funding available on a first-come, first-served basis until resources are depleted. Grant funds will be awarded as applications are received and reviewed for project qualifications. Business owners are encouraged to submit applications promptly to maximize their chances of receiving funding. Application Process and Evaluation Applicants must submit their application through the provided online link. A diverse panel of business professionals will review and score each application based on established criteria. Finalists will receive a site visit from the committee as part of the evaluation process. Applicants are required to provide general business information and submit a detailed project budget and measurable goals and outcomes using provided templates. Eligible and Ineligible Projects Examples of eligible projects include adding a new product line or service, expanding restaurant seating areas (indoor or outdoor), implementing new point-of-sale technology, or introducing a new activity. Ineligible projects include hiring new staff or covering general operational expenses. Business projects must be capable of completion within one year of receiving the grant. Priority will be given to projects that demonstrate the potential to meet a community need, improve customer service, increase sales, attract new customers, and generally enhance services for Brown County residents and visitors. Reporting Requirements Businesses that receive grant funding must submit quarterly progress reports and a final report after one year. These reports will help track the impact of the funding and ensure that awarded projects achieve their stated goals. Applicant Eligibility Applicants must have a physical business located in Brown County, although residency in the county is not required. All applicants must be at least 18 years of age. Business owners interested in applying are encouraged to act quickly, as grants will be awarded throughout the grant cycle until funds are exhausted. Image: Canva This article, "New Grant Program Offers Brown County (Ill.) Businesses Up to $5,000 for Innovations and Improvements" was first published on Small Business Trends View the full article

Every friend group has one person who’s always running late. If you can’t think of one, chances are you’re that friend. Now, a newly launched app called Lately is here to help you stay on time for everything from meetings to dinner plans. Created by developer Erik MacInnis, Lately sends users timely nudges—30, 10, and five minutes before it’s time to leave. As the self-acknowledged “late one” in his friend group, MacInnis tells Fast Company that the idea for Lately struck during a fishing trip gone wrong. He had assumed it would take 20 minutes to get there, got sidetracked by replying to emails, left five minutes late, and the drive ended up taking 30. “When I arrived, my friend was understandably annoyed and I literally said out loud, ‘I need something where I can just input when and where I need to be and it makes sure I leave on time.’ At the time I was looking for a new idea, and I was like ‘that’s it’.” To help users stay on track, Lately turns punctuality into a game, featuring a point-based reward system and four difficulty levels. “To tackle time blindness and time optimism, Lately is working to leverage every tool it can to keep the user aware of when to leave,” says MacInnis. That includes a countdown, watch app, and smart notifications. His favorite feature? The lock screen progress bar. “It’s readily visible, intuitive, and eliminates the need for any mental math,” he adds. “If it’s not close to the end, I can relax and if it’s almost full, I have to get going.” Time management can be especially tough for those with attention deficit disorder (ADHD or ADD). Everyone runs late now and then, but for people with ADHD, it can become a defining—and frustrating—trait. Timers, alarms, and productivity apps are essential tools, and now there’s one more to add to the arsenal. Lately is currently available on iOS, with an Android version in development. A premium subscription unlocks bonus features for $3 a month or $10 a year—for those looking to take their punctuality to the next level. MacInnis also plans to launch a social feature called Lately Friends, which will automatically notify friends when a user leaves, is five minutes away, and when they arrive. “This has been the most requested feature,” he adds. View the full article

The convergence of trends makes pricing changes imperative. By Jody Padar The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

The convergence of trends makes pricing changes imperative. By Jody Padar The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

In a first-of-its kind move, Hawaii lawmakers are ready to hike a tax imposed on travelers staying in hotels, vacation rentals and other short-term accommodations and earmark the new money for programs to cope with a warming planet. State leaders say they’ll use the funds for projects like replenishing sand on eroding beaches, helping homeowners install hurricane clips on their roofs and removing invasive grasses like those that fueled the deadly wildfire that destroyed Lahaina two years ago. A bill scheduled for House and Senate votes on Wednesday would add an additional 0.75% to the daily room rate tax starting Jan. 1. It’s all but certain to pass given Democrats hold supermajorities in both chambers and party leaders have agreed on the measure. Gov. Josh Green has said he would sign it into law. Officials estimate the increase would generate $100 million in new revenue annually. “We had a $13 billion tragedy in Maui and we lost 102 people. These kind of dollars will help us prevent that next disaster,” Green said in an interview. Green said Hawaii was the first state in the nation to do something along these lines. Andrey Yushkov, a senior policy analyst at the Tax Foundation, a Washington, D.C.-based nonprofit organization, said he was unaware of any other state that has set aside lodging tax revenue for the purposes of environmental protection or climate change. Adding to an already hefty tax The increase will add to what is already a relatively large duty on short-term stays. The state’s existing 10.25% tax on daily room rates would climb to 11%. In addition, Hawaii’s counties each add their own 3% surcharge and the state and counties impose a combined 4.712% general excise tax on goods and services including hotel rooms. Together, that will make for a tax rate of nearly 19%. The only large U.S. cities that have higher cumulative state and local lodging tax rates are Omaha, Nebraska, at 20.5%, and Cincinnati, at 19.3%, according to a 2024 report by HVS, a global hospitality consulting firm. The governor has long said the 10 million visitors who come to Hawaii each year should help the state’s 1.4 million residents protect the environment. Green believes travelers will be willing to pay the increased tax because doing so will enable Hawaii to “keep the beaches perfect” and preserve favorite spots like Maui’s road to Hana and the coastline along Oahu’s North Shore. After the Maui wildfire, Green said he heard from thousands of people across the country asking how they could help. This is a significant way they can, he said. Hotel industry has mixed feelings Jerry Gibson, president of the Hawaii Hotel Alliance, which represents the state’s hotel operators, said the industry was pleased lawmakers didn’t adopt a higher increase that was initially proposed. “I don’t think that there’s anybody in the tourism industry that says, ‘Well, let’s go out and tax more.’ No one wants to see that,” Gibson said. “But our state, at the same time, needs money.” The silver lining, Gibson said, is that the money is supposed to beautify Hawaii’s environment. It will be worth it if that’s the case, he said. Hawaii has long struggled to pay for the vast environmental and conservation needs of the islands, ranging from protecting coral reefs to weeding invasive plants to making sure tourists don’t harass wildlife, such as Hawaiian monk seals. The state must also maintain a large network of trails, many of which have heavier foot traffic as more travelers choose to hike on vacation. Two years ago, lawmakers considered requiring tourists to pay for a yearlong license or pass to visit state parks and trails. Green wanted to have all visitors pay a $50 fee to enter the state, an idea lawmakers said would violate U.S. constitutional protections for free travel. Boosting the lodging tax is their compromise solution, one made more urgent by the Maui wildfires. A large funding gap An advocacy group, Care for Aina Now, calculated a $561 million gap between Hawaii’s conservation funding needs and money spent each year. Green acknowledged the revenue from the tax increase falls short of this, but said the state would issue bonds to leverage the money it raises. Most of the $100 million would go toward measures that can be handled in a one-to-two year time frame, while $10 to $15 million of it would pay for bonds supporting long-term infrastructure projects. Kāwika Riley, a member of the governor’s Climate Advisory Team, pointed to the Hawaiian saying, “A stranger only for a day,” to explain the new tax. The adage means that a visitor should help with the work after the first day of being a guest. “Nobody is saying that literally our visitors have to come here and start working for us. But what we are saying is that it’s important to be part of of the solution,” Riley said. “It’s important to be part of caring for the things you love.” —Audrey McAvoy, Associated Press View the full article

Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt movies], [bruce dern movies). Travel: Up 108.09%. The Things to do trend is booming – 93.78% of new travel AI Overviews focus on location-specific activities (e.g., [things to do in Buffalo NY], [things to do in Providence this weekend]) and trigger full AI-generated destination guides. Insurance: Up 7.94%. B2B Tech: Up 7.03%. Technical implementation queries for containerization and data management technologies gained significant traction. AI Overviews also expanded to address specific coding challenges. Education: Up 4.89%. Online learning accounted for 31.6% of new keywords, especially for specialized degree programs and professional certifications in emerging fields. Why we care. Google is increasing the presence of AI Overviews in these markets, which could impact your visibility. Make sure to track whether your traffic and visibility are impacted by this expansion, as well as whether your content is being cited by AI Overviews. Zoom out. A few reports have found that AI Overviews are hurting click-through rates, which makes sense because AI Overviews push down traditional organic listings. Google remains silent on questions about CTR – but has said that AI Overviews boost click quality. As a reminder, the vast majority of citations (82%) come from deep website pages. View the full article

Key Takeaways Growing Market Potential: The axe throwing industry has seen rapid growth, with a projected $215 million in annual revenue by 2023, indicating strong customer demand. Comprehensive Support for Franchisees: Franchisors offer extensive training, operational guidelines, and marketing strategies, making it easier for new franchisees to achieve success. Unique Entertainment Experience: Axe throwing combines physical activity with social interaction, making it an attractive option for various events ranging from corporate retreats to casual outings. Brand Recognition Advantage: Partnering with an established franchise enhances brand awareness, facilitating customer trust and loyalty. Financial Considerations: Start-up costs typically range from $116,980 to $278,149, including initial franchise fees; understanding these expenses is crucial for effective budgeting. Operational Limitations: Franchise agreements may impose strict guidelines that limit flexibility in business practices and offerings, which potential franchisees need to navigate carefully. Axe throwing has taken the entertainment world by storm, transforming from a niche hobby into a booming franchise opportunity. If you’re looking to tap into a unique and exhilarating business model, an axe throwing franchise might just be the perfect fit for you. This thrilling activity attracts a diverse crowd, from corporate team-building events to casual outings with friends, making it a lucrative venture. Overview Of Axe Throwing Franchise Axe throwing franchises offer a unique small business opportunity, combining entertainment with competitive spirit. The franchise model allows you to tap into a growing trend that appeals to diverse audiences, from corporate events to casual social gatherings. Franchisors provide comprehensive franchise support, which includes training programs and an operations manual. These resources help franchisees maintain compliance and ensure quality across all locations. You benefit from established brand recognition and a franchise marketing strategy designed to attract customers. The initial investment for an axe throwing franchise varies, typically covering equipment, location setup, and franchise fees. Franchise agreements detail the ongoing royalty fees, which contribute to the overall support system. Depending on your goals, options for multi-unit franchising or acquiring an exclusive territory may enhance your franchise growth potential. A thorough franchise disclosure document outlines critical information, including financial performance and compliance with franchise laws. Conduct thorough franchise research and location analysis to ensure your venture aligns with market trends and demands. Joining an axe throwing franchise network positions you for success within the franchise industry, leveraging shared knowledge to optimize your franchise operations. Utilize franchise development strategies and metrics to tangibly measure growth and success in your new venture. Popular Axe Throwing Franchises Axe throwing franchises provide an exciting avenue for small business entrepreneurs to engage a diverse audience. The uniqueness of the franchise model attracts people looking for competitive fun and social interactions, making the investment worthwhile. Franchise 1: Name and Description Axe Monkeys is a leading axe throwing franchise that focuses on safety and customer satisfaction. This franchise provides comprehensive services, including axe throwing, spear throwing, and knife throwing experiences. With a large indoor arena and mobile units for off-site events, Axe Monkeys caters to various customer needs. The franchise offers extensive support to franchisees, including 192 hours of pre-training, buildout guidance, corporate training, and grand opening assistance. The initial investment ranges from $116,980 to $278,149, including franchise fees of $14,995 for a mobile unit or $29,995 for a single location, plus training costs. Franchise 2: Name and Description More franchises exist in the axe throwing industry, each offering unique aspects. It’s vital to examine several franchise opportunities, inclusive of their franchise agreements, training programs, and marketing strategies. This research ensures a solid understanding of costs, including initial investments, ongoing royalty fees, and operational support. Choosing a franchise with a strong brand presence can enhance your success and compliance within the franchise network. Look for franchises that provide comprehensive operations manuals and marketing plans for effective growth in your territory. Benefits Of Owning An Axe Throwing Franchise Owning an axe throwing franchise offers several significant advantages, making it a compelling choice for small business entrepreneurs. Growing Market and High Demand The axe throwing industry achieves impressive growth metrics. Sales increased by 317% between 2018 and 2019, with the industry projected to reach approximately $215 million in annual revenue by 2023. This trajectory indicates robust market demand, ensuring consistent customer interest in your franchise. Unique and Exciting Experience Axe throwing delivers a unique entertainment experience, combining physical activity, competition, and social interaction. This appeal attracts diverse participants for various occasions, including group events, date nights, and corporate retreats. As a franchisee, you can tap into this excitement, differentiating your business from traditional recreational activities. Comprehensive Franchise Support Franchisors provide extensive franchise support, ensuring franchisees benefit from a proven franchise model. This includes franchise training programs, operational guidelines, and marketing strategies. Utilizing these resources simplifies the path to success, allowing you to focus on franchise growth while adhering to franchise compliance standards. Brand Recognition Aligning with an established franchisor enhances brand recognition. Leverage the franchisor’s marketing strategy and brand awareness to attract customers more effectively. Entrusting your business to a recognizable brand often leads to accelerated customer trust and loyalty. Territory and Exclusive Rights Many axe throwing franchises offer exclusive territory rights, allowing you to maximize your market potential without competing with other franchisees. This exclusivity enhances your franchise success and profitability by protecting your customer base. Initial Investment and Financial Considerations Initial investment costs for an axe throwing franchise typically range from $116,980 to $278,149. Understanding these financial commitments, including franchise fees and ongoing royalty fees, aids in effective budgeting and financial planning for your franchise venture. Effective Franchise Marketing Implementing an effective franchise marketing plan enables you to attract customers and retain them. Utilize the franchisor’s marketing resources to develop localized strategies that resonate with your target audience. Consider these benefits while evaluating this franchise opportunity. Leverage the growing demand, unique experiences, and extensive support systems inherent in an axe throwing franchise to build a successful small business. Challenges In The Axe Throwing Franchise Industry The axe throwing franchise industry presents distinct challenges that you must consider as a potential franchisee. Financial Burden The financial aspects of opening and operating an axe throwing franchise can become overwhelming. Upfront fees for the franchise vary significantly, ranging from $5,000 to $50,000 or more. Monthly royalty fees typically account for 4-10% of gross sales, impacting your profit margins. Mandatory purchases imposed by franchisors often include equipment and services, frequently at inflated prices. Operational Restrictions Franchise agreements may impose strict operational guidelines that restrict your flexibility. You might find that franchisors dictate your specific business practices, including the design of axe throwing lanes and the types of equipment used. This can result in suboptimal configurations for local markets. Franchise operations manuals may limit your ability to tailor your offerings to customer preferences, potentially affecting your competitive edge. Understanding these challenges helps you prepare for the intricacies of the franchise model in the axe throwing industry. Mindful planning and thorough franchise research can assist you in navigating these hurdles effectively. Conclusion Owning an axe throwing franchise offers an exciting opportunity to tap into a booming market. With the right support and resources from franchisors you can create a unique entertainment experience that attracts a diverse clientele. While challenges exist such as financial commitments and operational restrictions being informed and prepared can set you up for success. By conducting thorough research and understanding the landscape you can navigate potential hurdles effectively. Embrace the thrill of axe throwing and consider joining this growing industry for a rewarding business venture. Your success is just a throw away. Frequently Asked Questions What makes axe throwing popular as an entertainment option? Axe throwing has gained popularity due to its unique blend of fun, competition, and social engagement. It appeals to various audiences, including corporate events and social gatherings, making it a versatile activity for different occasions. How can I start an axe throwing franchise? To start an axe throwing franchise, research potential franchisors and their franchise models. Analyze your market, assess the initial investment, and understand the support provided. Contact the franchisor for detailed information and to initiate the application process. What are the initial investment costs for an axe throwing franchise? Initial investment costs for an axe throwing franchise generally range from $116,980 to $278,149. This includes equipment, setup, and franchise fees. It’s essential to review the specific costs associated with each franchise opportunity. What support do franchisors offer to axe throwing franchisees? Franchisors offer extensive support, including training programs, operational guidelines, marketing strategies, and pre-opening assistance. This support helps maintain consistency across locations and enhances franchisee success. Are there ongoing fees associated with axe throwing franchises? Yes, ongoing fees typically include royalty fees, which usually range from 4-10% of gross sales. Additionally, there may be costs associated with mandatory purchases of equipment and services, which could impact profitability. What challenges should I consider before starting an axe throwing franchise? Potential challenges include high initial fees, ongoing royalty payments, and mandatory purchases imposed by franchisors. Operational restrictions may also limit business flexibility. Thorough research and strategic planning can help navigate these hurdles. Why is market research important when starting an axe throwing franchise? Market research is crucial for identifying customer demand, competition, and trends in your area. Understanding your target market ensures you choose the best location and franchise model, ultimately increasing your chances of success. Can securing a franchise territory benefit my axe throwing business? Yes, many franchises offer exclusive territory rights, which can maximize your market potential. This exclusivity helps reduce competition within your area, giving you a better chance to establish a strong customer base. Image Via Envato This article, "Unlocking Success: The Growing Appeal of Axe Throwing Franchises" was first published on Small Business Trends View the full article

Key Takeaways Growing Market Potential: The axe throwing industry has seen rapid growth, with a projected $215 million in annual revenue by 2023, indicating strong customer demand. Comprehensive Support for Franchisees: Franchisors offer extensive training, operational guidelines, and marketing strategies, making it easier for new franchisees to achieve success. Unique Entertainment Experience: Axe throwing combines physical activity with social interaction, making it an attractive option for various events ranging from corporate retreats to casual outings. Brand Recognition Advantage: Partnering with an established franchise enhances brand awareness, facilitating customer trust and loyalty. Financial Considerations: Start-up costs typically range from $116,980 to $278,149, including initial franchise fees; understanding these expenses is crucial for effective budgeting. Operational Limitations: Franchise agreements may impose strict guidelines that limit flexibility in business practices and offerings, which potential franchisees need to navigate carefully. Axe throwing has taken the entertainment world by storm, transforming from a niche hobby into a booming franchise opportunity. If you’re looking to tap into a unique and exhilarating business model, an axe throwing franchise might just be the perfect fit for you. This thrilling activity attracts a diverse crowd, from corporate team-building events to casual outings with friends, making it a lucrative venture. Overview Of Axe Throwing Franchise Axe throwing franchises offer a unique small business opportunity, combining entertainment with competitive spirit. The franchise model allows you to tap into a growing trend that appeals to diverse audiences, from corporate events to casual social gatherings. Franchisors provide comprehensive franchise support, which includes training programs and an operations manual. These resources help franchisees maintain compliance and ensure quality across all locations. You benefit from established brand recognition and a franchise marketing strategy designed to attract customers. The initial investment for an axe throwing franchise varies, typically covering equipment, location setup, and franchise fees. Franchise agreements detail the ongoing royalty fees, which contribute to the overall support system. Depending on your goals, options for multi-unit franchising or acquiring an exclusive territory may enhance your franchise growth potential. A thorough franchise disclosure document outlines critical information, including financial performance and compliance with franchise laws. Conduct thorough franchise research and location analysis to ensure your venture aligns with market trends and demands. Joining an axe throwing franchise network positions you for success within the franchise industry, leveraging shared knowledge to optimize your franchise operations. Utilize franchise development strategies and metrics to tangibly measure growth and success in your new venture. Popular Axe Throwing Franchises Axe throwing franchises provide an exciting avenue for small business entrepreneurs to engage a diverse audience. The uniqueness of the franchise model attracts people looking for competitive fun and social interactions, making the investment worthwhile. Franchise 1: Name and Description Axe Monkeys is a leading axe throwing franchise that focuses on safety and customer satisfaction. This franchise provides comprehensive services, including axe throwing, spear throwing, and knife throwing experiences. With a large indoor arena and mobile units for off-site events, Axe Monkeys caters to various customer needs. The franchise offers extensive support to franchisees, including 192 hours of pre-training, buildout guidance, corporate training, and grand opening assistance. The initial investment ranges from $116,980 to $278,149, including franchise fees of $14,995 for a mobile unit or $29,995 for a single location, plus training costs. Franchise 2: Name and Description More franchises exist in the axe throwing industry, each offering unique aspects. It’s vital to examine several franchise opportunities, inclusive of their franchise agreements, training programs, and marketing strategies. This research ensures a solid understanding of costs, including initial investments, ongoing royalty fees, and operational support. Choosing a franchise with a strong brand presence can enhance your success and compliance within the franchise network. Look for franchises that provide comprehensive operations manuals and marketing plans for effective growth in your territory. Benefits Of Owning An Axe Throwing Franchise Owning an axe throwing franchise offers several significant advantages, making it a compelling choice for small business entrepreneurs. Growing Market and High Demand The axe throwing industry achieves impressive growth metrics. Sales increased by 317% between 2018 and 2019, with the industry projected to reach approximately $215 million in annual revenue by 2023. This trajectory indicates robust market demand, ensuring consistent customer interest in your franchise. Unique and Exciting Experience Axe throwing delivers a unique entertainment experience, combining physical activity, competition, and social interaction. This appeal attracts diverse participants for various occasions, including group events, date nights, and corporate retreats. As a franchisee, you can tap into this excitement, differentiating your business from traditional recreational activities. Comprehensive Franchise Support Franchisors provide extensive franchise support, ensuring franchisees benefit from a proven franchise model. This includes franchise training programs, operational guidelines, and marketing strategies. Utilizing these resources simplifies the path to success, allowing you to focus on franchise growth while adhering to franchise compliance standards. Brand Recognition Aligning with an established franchisor enhances brand recognition. Leverage the franchisor’s marketing strategy and brand awareness to attract customers more effectively. Entrusting your business to a recognizable brand often leads to accelerated customer trust and loyalty. Territory and Exclusive Rights Many axe throwing franchises offer exclusive territory rights, allowing you to maximize your market potential without competing with other franchisees. This exclusivity enhances your franchise success and profitability by protecting your customer base. Initial Investment and Financial Considerations Initial investment costs for an axe throwing franchise typically range from $116,980 to $278,149. Understanding these financial commitments, including franchise fees and ongoing royalty fees, aids in effective budgeting and financial planning for your franchise venture. Effective Franchise Marketing Implementing an effective franchise marketing plan enables you to attract customers and retain them. Utilize the franchisor’s marketing resources to develop localized strategies that resonate with your target audience. Consider these benefits while evaluating this franchise opportunity. Leverage the growing demand, unique experiences, and extensive support systems inherent in an axe throwing franchise to build a successful small business. Challenges In The Axe Throwing Franchise Industry The axe throwing franchise industry presents distinct challenges that you must consider as a potential franchisee. Financial Burden The financial aspects of opening and operating an axe throwing franchise can become overwhelming. Upfront fees for the franchise vary significantly, ranging from $5,000 to $50,000 or more. Monthly royalty fees typically account for 4-10% of gross sales, impacting your profit margins. Mandatory purchases imposed by franchisors often include equipment and services, frequently at inflated prices. Operational Restrictions Franchise agreements may impose strict operational guidelines that restrict your flexibility. You might find that franchisors dictate your specific business practices, including the design of axe throwing lanes and the types of equipment used. This can result in suboptimal configurations for local markets. Franchise operations manuals may limit your ability to tailor your offerings to customer preferences, potentially affecting your competitive edge. Understanding these challenges helps you prepare for the intricacies of the franchise model in the axe throwing industry. Mindful planning and thorough franchise research can assist you in navigating these hurdles effectively. Conclusion Owning an axe throwing franchise offers an exciting opportunity to tap into a booming market. With the right support and resources from franchisors you can create a unique entertainment experience that attracts a diverse clientele. While challenges exist such as financial commitments and operational restrictions being informed and prepared can set you up for success. By conducting thorough research and understanding the landscape you can navigate potential hurdles effectively. Embrace the thrill of axe throwing and consider joining this growing industry for a rewarding business venture. Your success is just a throw away. Frequently Asked Questions What makes axe throwing popular as an entertainment option? Axe throwing has gained popularity due to its unique blend of fun, competition, and social engagement. It appeals to various audiences, including corporate events and social gatherings, making it a versatile activity for different occasions. How can I start an axe throwing franchise? To start an axe throwing franchise, research potential franchisors and their franchise models. Analyze your market, assess the initial investment, and understand the support provided. Contact the franchisor for detailed information and to initiate the application process. What are the initial investment costs for an axe throwing franchise? Initial investment costs for an axe throwing franchise generally range from $116,980 to $278,149. This includes equipment, setup, and franchise fees. It’s essential to review the specific costs associated with each franchise opportunity. What support do franchisors offer to axe throwing franchisees? Franchisors offer extensive support, including training programs, operational guidelines, marketing strategies, and pre-opening assistance. This support helps maintain consistency across locations and enhances franchisee success. Are there ongoing fees associated with axe throwing franchises? Yes, ongoing fees typically include royalty fees, which usually range from 4-10% of gross sales. Additionally, there may be costs associated with mandatory purchases of equipment and services, which could impact profitability. What challenges should I consider before starting an axe throwing franchise? Potential challenges include high initial fees, ongoing royalty payments, and mandatory purchases imposed by franchisors. Operational restrictions may also limit business flexibility. Thorough research and strategic planning can help navigate these hurdles. Why is market research important when starting an axe throwing franchise? Market research is crucial for identifying customer demand, competition, and trends in your area. Understanding your target market ensures you choose the best location and franchise model, ultimately increasing your chances of success. Can securing a franchise territory benefit my axe throwing business? Yes, many franchises offer exclusive territory rights, which can maximize your market potential. This exclusivity helps reduce competition within your area, giving you a better chance to establish a strong customer base. Image Via Envato This article, "Unlocking Success: The Growing Appeal of Axe Throwing Franchises" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. For anyone who dabbles in photo editing but doesn’t need the full creative suite and its subscription fees, Adobe Photoshop Elements 2025 offers a simpler alternative, and it’s currently available for $99.99 for a three-year license on StackSocial. That’s a one-time payment for three full years of access—no monthly charges or auto-renewals. It's the 2025 version with updates included, and yes, it works on both Mac (including M1/M2 chips) and Windows as long as your system meets the basic requirements (8GB RAM, 10GB storage, modern OS, etc.). This version leans on AI to do the heavy lifting, trying to make editing feel less intimidating. You’re still getting solid editing tools, just without the pressure to master every detail. There's an AI-powered object removal tool that can wipe out background clutter or photobombers in a few clicks, and you also get new tools to adjust depth and motion, like adding a shallow-focus effect to a portrait or animating a still image with quick motion overlays. The color transformation feature lets you change the color of an object without needing to mask or trace, which saves a ton of time if you’re not a pro. And if you’ve ever tried to blend two photos manually, you’ll appreciate the automatic seamless blending feature. There are also 59 Guided Edits that walk you through specific techniques, so you don’t have to learn through trial and error. Plus, you can use a mobile and web companion app to play around with your projects on the go, though those are still a work in progress and only available in a few languages. View the full article

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight reports are coming soon: Channel-level reporting: This will give detailed breakdowns of how each Google platform (including Search, YouTube, Display, Discover, Gmail, Maps, and partners) contributes to campaign success. (Tests were spotted last month.) Full search terms reporting. This addition offers the same keyword-level visibility in Search and Shopping campaigns. Asset reporting. This expansion will include impressions, clicks, and cost data, so you can understand which creative elements drive the best results. Why we care. Performance Max’s adoption rate is still high, but advertisers have demanded more transparency for a while. These updates should give you a more detailed look at what’s working on each channel. Zoom in: A new Channel Performance page offers visual breakdowns of campaign performance by channel, with granular data on clicks, conversions, costs, and placements. A downloadable channel distribution table gives advertisers the ability to analyze performance offline. New diagnostic tools highlight missed opportunities – like missing store locations limiting Maps performance or landing pages underperforming on Search. What they’re saying. Menachem Ani, founder of JXT Group, said he is happy to see this update – even though workarounds have been available: “I’m very pleased to see Google add deeper insights and reports to Performance Max. While some of this data has been available through custom reports and third-party scripts, surfacing these insights natively in the ad platform will be much more efficient for advertisers.” These updates could help win back advertisers who switched their advertising budgets from PMax to Standard Shopping, Ani added: “Over the past year or so, there’s been a trend of advertisers moving back to Standard Shopping from Performance Max because it can feel like a black box. These reports help advertisers better understand performance of the campaigns and would increase likelihood of continued use. “Google has been releasing new updates to Performance Max which have all been in a similar theme of expanding advertiser control and increasing insights into performance data.” Between the lines. Google is emphasizing that while channel-specific insights are valuable, Performance Max’s AI continuously optimizes across all channels to maximize total conversion value. Marketers are cautioned not to focus solely on short-term ROI by channel – because customer behavior shifts across platforms in real time. What’s next. Open beta for channel performance reporting will begin in a few weeks. Full details are expected during Google Marketing Live on May 21. Google is also rolling out richer asset metrics across Search and Display campaigns to help advertisers prioritize creative strategies based on real performance data. View the full article

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces. The post Channel Reporting Is Coming To Performance Max Campaigns appeared first on Search Engine Journal. View the full article

Home renovation projects always start out in a rush of excitement—you’re finally going to solve all those annoying problems, update those dated aspects of the house, and live the life you deserve! And sometimes it actually works out that way—but there are a lot of ways a renovation can go wrong. That’s why nearly three-quarters of homeowners come to regret their renovations to some extent. Most of the reasons behind renovation regrets are pretty straightforward: Cost overruns, dissatisfaction with the final result, or shoddy work (either by contractors or DIY efforts) are the problems most people worry about when embarking on a renovation. But there are other, less obvious ways your renovation plans can backfire on you—problems that will only seem obvious in retrospect. Utility red tagsI once innocently called my local utility company to come out and service my water heater, and ended the day with a dreaded “red tag” on my mechanical room—a paper notice that I had to bring something up to code. The worst part? The problem had nothing to do with my water heater, furnace, or anything else—it was the door to my mechanical room. When we renovated our house we had a new door hung, and it didn’t have any ventilation built in. We passed city inspections after the reno, but now the utility company insisted I cut a louver into the door. In another instance, a utility worker came by and noticed that our electrical panel was just in the wall. They informed me that there was a new requirement that panels be enclosed, so we had to build a fairly ridiculous box around the panel. Those are mild cases—it can be a lot worse. A nearby neighbor is renovating his house, and the utility company discovered that he shares a gas supply with his next-door neighbor, and that now has to be separated and re-routed despite the fact that neither of them have ever had a problem. The project is adding weeks to the renovation schedule and aggravating everyone involved. Often our homes have non-ideal setups or infrastructure that was code-compliant decades ago—and when the utility company comes by you’re suddenly the proud owner of a shiny red tag, and your renovation has just backfired on you. Hidden problemsYour utility company doesn’t have to be involved for a renovation to ruin your day. Just opening walls and floors can expose all manner of scenarios where stuff that is working just fine will suddenly need to be replaced, at great expense and frustration: Wiring. You have exactly zero problems with your electricity—no flickering, so shorts, no non-functional outlets. But when you open up your walls, you discover your wiring is old (most modern electrical wiring will last about 50 years, but your panel typically has a shorter lifespan) and suddenly you have to replace it. While this might be a good idea from a safety standpoint, it’s hard not to think you could have lived a happy life without ever knowing about it. Plumbing. Like your power, you’ve never had a problem with your plumbing. Everything drains, nothing leaks, and your water pressure is fine. Then your contractor digs into your walls and floors and suddenly the drain slopes are wrong, the pipe connections are outdated and no longer meet code, and your supply lines are insufficient for modern appliances. Permits. More accurately, a lack of permits. Pulling permits for new renovation work can reveal that the previous owners did a lot of DIY work without getting a permit, and now you’re faced with getting old work you had nothing to do with retroactively permitted and possibly brought up to code before you can even begin your intended project. Craptastic DIY work. Do-it-yourselfers can perform miracles: Their work can look pretty good in a casual inspection and be revealed as a shoddy, lazy mess the moment you take a closer look. Whether it’s a living room floor being held up by wishes and dreams because the previous owner enthusiastically cut every joist in the basement or uncovering a host of buried electrical boxes they couldn’t be bothered to remove properly, the ghosts of incompetent DIYers will haunt you the moment you start your own project. Lowering home valueIt’s true: Sometimes a renovation project can actually lower the value of your house. Sometimes it’s personal taste that will require effort to change, like wallpaper. Sometimes they're features that come with hefty maintenance bills, like swimming pools. Sometimes it’s a practical decision to delete something from the home—removing one bedroom to expand another, or taking out a garage to add a bedroom, for example. You shouldn’t assume your renovation is going to pay for itself by raising the value of your home. If you want to change something because you like it a certain way—hey, it’s your house. But don’t be surprised if your decision to carpet the entire house results in a drop in its value. Paying for nothingHiring contractors can be stressful. You’re dealing with people who have specialized knowledge and connections that you lack, so it’s easy to feel intimidated. We rely on recommendations from friends and neighbors, internet reviews, and the general vibe when they come out to give you a quote—but things can still go wrong. Some of those worst-case scenarios have obvious solutions—if a contractor ghosts you in the middle of a project, you hire someone else. But a bad contractor experience can be surprisingly difficult to resolve, especially if you rely on a simple contract provided by the contractor themselves when you hire them. There are surprisingly few legal protections against what’s known as a mechanic’s lien—a claim against your property designed to force payment for work performed there. If you refuse to pay a contractor for poor work, or seek to fire them in the middle of a job for some reason, they can—and often do—slap a lien on your home, and you’ll have to head to court to fight it. And there’s no guarantee that it will go your way, especially if the contract you signed is vague about deadlines or other requirements. For example, a woman refused to pay her contractors over a renovation job that ballooned to $500,000 and ended with an unfinished house filled with defects. But the courts dismissed most of her complaints, and she wound up paying her crappy contractor an additional $32,000—in addition to a hefty legal bill. And she still had to hire someone else to fix and finish her house. Relationship stressIf you want to test the strength of your relationship with a partner, renovate a house with them. Renovations are so stressful they can damage even the strongest relationship: A 2018 survey found that 7% of people who’d worked on house projects together seriously considered separation or divorce as a result. Even if you don’t get to that point, there’s no doubt that living in a construction zone (or a cramped rental) for months, watching your savings melt away, and disagreeing about design choices and scope on a daily basis can have a negative effect on your partnership. A renovation can also negatively affect your relationship with your neighbors. Months of dust, noise, and contractors trooping around will stress anyone out, and if your work damages your neighbor’s home in some way things can get heated. You might wind up with a beautifully renovated house but lose the friendly vibe you used to enjoy around the block, so it pays to tend to those relationships while the work is going on. View the full article