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YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s search.

Why we care. Google AI Overviews have reduced visibility and traffic to websites. If this experiment is rolled out, could YouTube’s version of AI Overviews end up reducing visibility and video views for brands and creators?

How it works. When a user enters an certain type of query, YouTube will use AI to scan relevant videos and surface highlight clips that it deems most informative or useful. These clips appear in a carousel within the search results, giving users a quick snapshot of what they might want to watch.

YouTube said AI Overviews are designed to help searchers with:

  • Product research (e.g., [best noise cancelling headphones])
  • Travel and local discovery (e.g., [museums to visit in San Francisco])

Who can see AI Overviews. The feature is available as a limited test.

  • Only a small subset of U.S. YouTube Premium members will see the feature.
  • It applies only to some English-language search queries.

What’s next. YouTube will collect user feedback (via a thumbs-up or thumbs-down). Insights from this test will determine the future of YouTube’s AI Overviews or a broader rollout.

The announcement. Testing New AI Overviews in Search Results

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