Posted 4 hours ago4 hr comment_12544 Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt movies], [bruce dern movies). Travel: Up 108.09%. The Things to do trend is booming – 93.78% of new travel AI Overviews focus on location-specific activities (e.g., [things to do in Buffalo NY], [things to do in Providence this weekend]) and trigger full AI-generated destination guides. Insurance: Up 7.94%. B2B Tech: Up 7.03%. Technical implementation queries for containerization and data management technologies gained significant traction. AI Overviews also expanded to address specific coding challenges. Education: Up 4.89%. Online learning accounted for 31.6% of new keywords, especially for specialized degree programs and professional certifications in emerging fields. Why we care. Google is increasing the presence of AI Overviews in these markets, which could impact your visibility. Make sure to track whether your traffic and visibility are impacted by this expansion, as well as whether your content is being cited by AI Overviews. Zoom out. A few reports have found that AI Overviews are hurting click-through rates, which makes sense because AI Overviews push down traditional organic listings. Google remains silent on questions about CTR – but has said that AI Overviews boost click quality. As a reminder, the vast majority of citations (82%) come from deep website pages. View the full article
