Posted 13 hours ago13 hr comment_13488 Google is investigating a data discrepancy issue affecting Google Ad Manager and Data Transfer reports stemming from an incident that began on May 2 at 14:00 UTC. The details. Users can still access the platforms, but reports for May 2 between 14:00 and 15:00 UTC may be incomplete. A filtration issue appears to have caused some data to be excluded from both Ad Manager reports and Data Transfer files. Discrepancies are possible between the two data sources. Why we care. Publishers may notice missing or inconsistent data in reports and Data Transfer files generated during a critical one-hour window, potentially affecting revenue tracking and campaign analysis. What’s next. Google has not confirmed a timeline for resolution but says updates will follow as the investigation continues. Our thought bubble. With the recent updates of Performance Max Channel reports and AI Max, some advertisers are disappointed with this discrepancy issue when there is likely to be an upcoming push to use Google’s AI solutions. Find out when the issue is fixed here. View the full article
