Cross-channel personalization: what works now across generations and channels by Edna Chavira

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage.

But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat.

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In this session, you’ll learn:

• How to architect personalized journeys across touchpoints without compromising oversight
• Insights into generational shifts in digital engagement—and what that means for your CX roadmap
• Real-world examples of orchestrated, customer-centric strategies in high-stakes environments

Learn what it takes to personalize at scale, across generations and systems. Sign up here!

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