Google Business Profiles launches “What’s Happening”

Google is rolling out a new feature in Google Business Profiles named “What’s Happening.” This feature offers restaurants and bars a new way to highlight events, deals, and specials prominently at the top of your Google Business Profile.

Google said, “What’s Happening” puts your timely updates, like “Today’s Special” or “Live Music on Saturday,” front and center!”

What it looks like. Here is a screenshot of this feature in action:

Eglibility. To be eligible to appear in this new space, share What’s Happening at your business via Google Posts or connect your Facebook, Instagram and/ or X profiles to your Google Business Profiles for automatic syncing.

The initial launch is for single location Food and Drink businesses in the US, UK, AU, CA, NZ.

Why we care. If you manage restaurants and/or bars, this may be a new way to get more attention and visitors to your business from Google Search.

These updates can show in Google Search and potentially Google Maps.

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