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Google Doc: Link Position & Click Bias Ranking Bias Adjustment

ResidentialBusiness
in Link Building Strategies

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The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

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https://residentialbusiness.com/income/topic/14428-google-doc-link-position-click-bias-ranking-bias-adjustment/
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