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Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome

ResidentialBusiness
in SEO Tools and Resources

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Google is launching Marketing Advisor, as announced today at Google Marketing Live 2025. Marketing Advisor is a new AI-powered assistant that lives directly in the Chrome browser and is designed to help advertisers manage marketing tasks across Google platforms and beyond.

Driving the news. Marketing Advisor is an AI agent that marketers can install as a Chrome side panel. Once connected to a user’s Google account and Ads campaigns, it tailors insights and support based on their goals.

It offers step-by-step guidance on the websites and tools marketers use daily, from campaign dashboards to CMS systems.

Unlike traditional chat assistants, it can proactively assess performance, recommend strategies, and even apply changes across multiple business units.

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How it works. The assistant can help identify missing tags, fix issues, and surface seasonal insights within the context of the page you’re working on. For example, if you’re in a CMS, it might flag that a conversion tag is missing and offer to install it, with your permission.

Why we care. As marketing grows more fragmented across tools, sites, and systems, advertisers need help keeping everything aligned. Marketing Advisor brings personalized, real-time support into the browser, turning complex tasks into guided, streamlined actions. It can proactively identify issues, recommend strategies, and even perform tasks – saving time and reducing complexity.

With deep integration across Google Ads, Analytics, and CMS platforms, it’s like having an expert always on hand to optimize performance and spot growth opportunities. Advertisers should still keep a watchful eye on the suggestions it makes, especially at the early stages of testing.

What to watch. Marketing Advisor is expected to roll out later this year. Its tight integration with Google Ads, Analytics, and the broader marketing stack could make it a must-have for busy marketers juggling multiple tools and strategies.

Dig deeper. More Google Marketing Live 2025 news from today:

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https://residentialbusiness.com/income/topic/15194-google-marketing-advisor-an-ai-sidekick-for-advertisers-coming-soon-to-chrome/
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