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Episode 5 - Setting the right price

ResidentialBusiness
in Success Stories

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The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.

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https://residentialbusiness.com/income/topic/1808-episode-5-setting-the-right-price/
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