ResidentialBusiness Posted Friday at 07:10 PM Report Posted Friday at 07:10 PM National holidays can be a fun and timely way to market a business. There are lots of February national days that may be relevant to various businesses. Here’s a look at some things on the calendar this month. Why should you market your business in February? It’s generally beneficial to market a small business all year. But here are some specific reasons to keep your efforts going during February: Pick up during a slow time: Many consumers are still recovering from the holidays and spending lots of time at home during February. They may need an extra push to patronize your business. Stand out among your competition: Since many businesses are slowing down this month, there may be less noise from your competitors. Use the opportunity to get your business in front of your target audience. Take advantage of gift-giving occasions: Valentine’s Day is one of the most popular February holidays. People often buy gifts for loved ones, so it’s perfect for businesses that sell flowers, chocolates, and more. Help customers with daily habits: After the new year, people are still getting into a daily rhythm. And many are adjusting the high expectations of their resolutions. So there may still be time to tie your products or services into their new routines. Tie your offerings into other national holidays: There are lots of other occasions throughout February that may be relevant to your business. Check the list below. Celebrate These February National Days If you want to promote your business on national days in February, here are some popular ones to consider. Feb. 1 – National Dark Chocolate Day Food bloggers, bakeries, and gift shops can all use this day to offer specials on products or recipes that include this popular ingredient. Feb. 2 – Groundhog Day Did the groundhog see his shadow? Many businesses create fun social media content surrounding this holiday. Feb. 3 – National Carrot Cake Day Restaurants and bakeries may offer free desserts or specials to celebrate this day. Feb 4. – National Israel Day National Israel Day celebrates the rich cultural heritage and contributions of the Israeli people. It serves as an opportunity to honor Israel’s history, achievements, and the enduring ties between Israel and communities worldwide. Feb. 5 – World Nutella Day Celebrate Nutella by offering grocery store specials or posting unique recipes online. Feb. 6 – National Frozen Yogurt Day Frozen yogurt shops shine on this day thanks to sales and special events. Feb. 7 – National Send a Card to a Friend Day Gift shops and handmade stationery retailers can gain attention by promoting letter writing. Feb. 8 – Safer Internet Day IT service providers and professional organizations can share helpful tips on this holiday. Feb. 9 – National Pizza Day Pizza shops, grocery stores, and recipe bloggers can celebrate this popular food with fun online content and sales. Feb. 11 – National Inventors Day If you’ve invented a unique product, use this occasion to share your story or tips with other inventors. Feb. 12 – Super Bowl Sunday Much online content revolves around the big game, from snack recipes to events at local sports bars. Feb. 13 – Galentine’s Day This is a day to celebrate female friendships. So gift shops, restaurants, and event venues could create events or sales. Feb. 14 – Valentine’s Day Valentine’s Day is likely the biggest gift-giving occasion in February. So, any business that sells gifts, including restaurants and date night spots, can include this date in marketing materials. Feb. 15 – Singles Awareness Day The day after Valentine’s Day celebrates singles. Some people may go on outings at restaurants or bars with single friends. Feb. 17 – National Caregivers Day Assisted living facilities and other businesses that serve seniors and their families can use this occasion to recognize caregivers. Feb. 18 – National Drink Wine Day Wine shops, restaurants, and bars can offer special promotions for wine lovers. Feb. 20 – Presidents Day Presidents Day is celebrated on the third Monday of February to celebrate George Washington’s birthday. Many businesses give the day off and/or offer specials. Feb. 21 – Fat Tuesday Fat Tuesday is the last day that many people eat fatty, indulgent foods before the start of Lent. Restaurants and bakeries may offer specials. Feb. 22 – National Margarita Day Invite groups into your restaurant and offer specials on Margarita Day. Feb. 24 – National Tortilla Chip Day Tortilla Chip Day may be popular in Mexican restaurants and/or grocery stores. Feb. 28 – National Tooth Fairy Day Dentists and childcare businesses can create fun educational content around this holiday. National Weeks in February You Don’t Want to Miss Some February celebrations last a whole week. Here are some that may be relevant to certain businesses. Feb. 1 – 7 – National Patient Recognition Week Medical offices can post thank you messages or recognize specific patients this week. Feb. 6 – 10 – National Pride in Foodservice Week Engage employees and share stories online or through marketing materials to recruit more top talent. Feb. 6 – 12 – National Freelance Writers Appreciation Week Share messages of appreciation or provide perks to freelancers on your team. Feb. 6 – 12 – International Networking Week Business groups and offices can host networking events to encourage engagement and increase membership. Feb. 12 – 18 – National Secondhand Wardrobe Week Thrift stores, vintage resellers, and content creators can all share the benefits of shopping secondhand and offer fun events and specials. Feb. 14 – 21 – Alzheimer’s and Dementia Care Education Week Memory care centers and assisted living communities may host workshops or share helpful tips online for families. Don’t Forget These February Monthly Holidays There are also monthly observances that last throughout February. Businesses may create ongoing promotions or campaigns to spread awareness and tie their content into these. Black History Month Black History Month celebrates the contributions and acknowledges Black Americans’ struggles. Many businesses share educational content online or host workshops. American Heart Month Doctor’s offices and health-related businesses can share heart-healthy recipes and healthy living tips throughout the month. National Cancer Prevention Month This is another opportunity for health-related businesses to share prevention tips. Children’s Dental Health Month Dentist offices can use this as a reminder to schedule appointments and share tips online. Responsible Pet Owner Month Pet care businesses can share tips with customers or offer specials on related products. National Hot Breakfast Month Restaurants can offer breakfast specials all month long. National Snack Food Month Recipe bloggers can share unique snack recipes monthly, or grocery stores may create fun snack displays. What is the month of February known for? February is part of winter in the Northern Hemisphere and summer in the Southern Hemisphere. The most prominent holiday celebrated in the U.S. is Valentine’s Day. It’s also the shortest month of the year, with just 28 days (or 29 on leap years). What should a small business post on social media in February? Social media content is likely to vary depending on your industry and niche. But many businesses tie content into Valentine’s Day or winter. Some also post social justice-related content in recognition of Black History Month. How can you promote your business in February? You can promote your business in February by tying it into different national days, including Valentine’s Day, Presidents Day, and even National Margarita Day. See a complete list of February holidays above. DateHoliday Feb. 1National Dark Chocolate Day Feb. 2Groundhog Day Feb. 2National Girls and Women in Sports Day Feb. 2Optimist Day Feb. 2National Tater Tot Day Feb. 3Bubble Gum Day Feb. 3National Wear Red Day Feb. 4Ice Cream for Breakfast Day Feb. 4National Hemp Day Feb. 5World Nutella Day Feb. 6National Frozen Yogurt Day Feb. 7National Fettuccini Alfredo Day Feb. 7National Send a Card to a Friend Day Feb. 8Safer Internet Day Feb. 9National Pizza Day Feb. 9National Toothache Day Feb. 10National Home Warranty Day Feb. 11Global Movie Day Feb. 11National Inventor's Day Feb. 12National Pork Rind Day Feb. 12Super Bowl Sunday Feb. 13Galentine's Day Feb. 13National Football Hangover Day Feb. 13National Clean Out Your Computer Day Feb. 14Valentine's Day Feb. 15Single's Awareness Day Feb. 15National Gumdrop Day Feb. 16National Almond Day Feb. 17National Caregivers Day Feb. 17National Random Acts of Kindness Day Feb. 18National Drink Wine Day Feb. 18National Battery Day Feb. 19National Lash Day Feb. 20National Leadership Day Feb. 20National Comfy Day Feb. 20National Muffin Day Feb. 20National Love Your Pet Day Feb. 20President's Day Feb. 21Paczki Day Feb. 21Fat Tuesday Feb. 21National Pancake Day Feb. 21National Grain Free Day Feb. 22National Supermarket Employee Day Feb. 22National Margarita Day Feb. 22Ash Wednesday Feb. 23National Dog Biscuit Day Feb. 23National Toast Day Feb. 23National Chili Day Feb. 23National Tile Day Feb. 24National Tortilla Chip Day Feb. 24National Skip the Straw Day Feb. 25National Clam Chowder Day Feb. 26National Pistachio Day Feb. 27National Strawberry Day Feb. 27National Retro Day Feb. 28National Tooth Fairy Day Feb. 28World Spay Day Feb. 28National Floral Design Day YOU MIGHT ALSO LIKE: Market Your Business With these National Days in January Image: Envato Elements This article, "Market Your Business With These National Days in February" was first published on Small Business TrendsView the full article Quote
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.