Inside the NYSE’s surprising partnership with TBPN, the LA-based video podcast dominating tech media

If you combine the NYSE and TBPN, do you get a BFD? Apparently.

The New York Stock Exchange (NYSE) is announcing that it has inked a partnership with the live video podcast TBPN, becoming the show’s exclusive exchange partner.

The deal marks another feather in the cap for TBPN, which has become one of the most-talked-about financial and tech-focused media startups in only 11 months, and also marks a further cross-generational shift into new media by the NYSE, which itself is 233 years old.

TBPN (“Technology Business Programming Network”) will continue to record and broadcast from its home base in Los Angeles. The show will now have access to the NYSE—similar to other financial networks that have permanent or semipermanent perches on the exchange floor, like CNBC, FintechTV, and others.

While TBPN isn’t necessarily a news or journalistic show, it has become a platform that’s become must-see TV (or streaming) for those in and around the tech industry.

Its hosts, Jordi Hays and John Coogan, are entrepreneurs in their own right, with Hays having founded crowdfunding VC startup Party Round (among other projects). Coogan is a cofounder of Soylent.

Their entrepreneurial chops have helped attract an audience and high-profile guests. The shows also feature numerous interviews in each episode, including from high-profile Silicon Valley executives and leaders such as Mark Zuckerberg and Sam Altman, and others, such as entertainment stalwarts James Cameron and Casey Neistat.

The partnership kicks off in earnest in late December, but the initial interest in a long-term courtship between the two materialized when Hays and Coogan, broadcast live from the NYSE’s Wall Street headquarters for design startup Figma’s IPO at the end of July. Hays and Coogan also had Lynn Martin, NYSE’s President, join the podcast that day, laying the ground for what was to come.

“Hands down, that was probably the most memorable show this year,” Hays tells Fast Company. “I’m not sure how they discovered the show,” he says, but “they were incredible hosts, allowing us to come in and set up for what was certainly the most notable IPO of the year—to be there, in the exchange, for that was incredible. So, we kept talking, came back for the Klarna IPO, and it made a lot of sense for the NYSE to be our home base as a company when we’re in New York.”

Martin agrees and says the exchange is likewise excited about what TBPN, and what Hays and Coogan, are building.

“Over the past year, TBPN has covered some of the biggest tech IPOs of 2025 from the NYSE, including Figma and Klarna,” Martin said. “As TBPN’s exclusive exchange partner, we are thrilled to formalize our relationship and to provide the backdrop for their coverage of the next wave of tech-driven innovation. NYSE remains the world’s leading marketplace for tech-driven innovation, and this partnership underscores our commitment to providing the premier platform for companies that shape our future.”

“We’ll level each other up”

The partnership itself gives Hays, Coogan, and the rest of TBPN’s team, including President Dylan Abruscato, direct access to the NYSE space in all of its grandeur, the numerous events (including future IPOs), executives, analysts, and personalities who filter in and out, in addition to the exchange’s growing stable of media resources. Abruscato, who only joined TBPN in September, says that access to the NYSE can also add a sports-like element to the show. 

The Figma IPO show, Abruscato says, was one of his favorites as a viewer—it had a certain feel to it, “kind of like Draft Day, or the Combine,” he notes, referencing the two biggest off-season events held annually by the NFL. He hopes that TBPN can capture a similar energy when the show is broadcasting in New York.

“I’m really excited about having a place in New York City at the forefront of finance where we can do the show,” he says. “We’re also really excited about leveraging our placement on behalf of our show and guests.” He also says that the partnership will help both the NYSE and TBPN. “We’ll level each other up.”

“We are the next generation of content and programming, not just for tech, but for business news. The NYSE is going to bring us into the fold,” he continues, “and take what has initially been a very West Coast-based show, with a diehard Silicon Valley audience, and spread the word around NYC, which has traditionally been very finance-focused,” he says.

“But we’ll keep focusing on our bread and butter: Business news, through a tech-lens.”

While the NYSE is, at its core, an exchange, there’s another element to it that many people may not realize: The NYSE actively works to build up the companies listed on the exchange through various means. That, in a nutshell, is the driving force behind partnering with TBPN. 

The NYSE’s growing media muscle

Earlier this year, the NYSE launched the NYSE Partnership Network to facilitate media and content operations. That includes helping amplify the companies listed on the exchange—around 2,500 of them—on or around milestones, events, and announcements. The Network works with traditional and new media partners, along with agencies and content creators or startups, such as TBPN, to provide strategic media support. The exchange is also evaluating new partnerships with publishers and content creators to help its listed companies tell stories and generate press.

“The NYSE is best known for capital markets and innovation, but it’s also a storytelling powerhouse,” said Joe Benarroch, the head of Content, Media Partnerships and Distribution, at the NYSE. “We’ve anchored our partnerships strategy, so public and private companies have ample opportunity to tell their stories. We are glad to be the official exchange partner of TBPN, which is transforming the creator economy and unlocking a new era of narrative power.”

With that in mind, Hays makes it clear that he and his cohost are not planning on becoming corporate cheerleaders. “You would assume that we’re sitting here all the time saying, ‘tech and business can do no wrong! Yay Capitalism!’” he says. Though both he and Coogan have their roots in the tech industry, they do have enough separation to be able to speak candidly about it—something that other podcasts or media offerings may not be able to do.

“We both have young children. We’re not itching to get them iPads or on social media. We’re not oblivious about the tech industry—we believe that we’re trying to have honest conversations about a lot of this at a time when broader society has a lot of concerns about what the industry is doing,” he says. “We’re aware of that, and try to push the guests and content to have real conversations about the impact of the work being done in the industry.”

Being able to have fun, be honest, and speak truth to power, when warranted, makes TBPN a potentially powerful addition to the NYSE’s media partner ranks. And it gives TBPN more established media firepower to pair with its small, independent media agility and authenticity. 

Hays says that he thinks, ultimately, it’ll be a boon for both his podcast and for the NYSE, opening each to new opportunities and audiences.

“It’s a massive win-win for both of us.”

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