Google Search Console tests “AI-powered configuration” to create dynamic reports

Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This feature is “experimental” and won’t show up for everyone today.

This is a lot like AI-powered advisors in Google Ads and Google Analytics but for Search Console.

AI-powered configuration. Google said AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you.”

What it looks like. Here is a GIF of it in action, you can see how it creates the report based on you asking a question:

More details. Google said “The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you.”

• Selecting metrics: Choose which of the four available metrics—Clicks, Impressions, Average CTR, and Average Position—to display based on your question.
• Applying filters: Narrow down data by query, page, country, device, search appearance or date range.
• Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.

Roll out is slow. Google said “We are rolling out AI-powered configuration to a limited set of websites and will be gradually expanding it over time.” Google also added, “It’s still early for this new feature, so we’d like to call out some limitations.”

• Limitations: The feature is designed for configuration (filters, comparisons, metrics). It cannot perform actions like sorting the table and exporting data.
• Scope: it supports only the Performance report for Search results. It is not available for Discover or News reports.
• Accuracy: AI can sometimes misinterpret requests. Always review the suggested filters to ensure they match your intention before analyzing the data.

Why we care. This tool may let you find gems and new details in these reports you thought you were not able to see through the normal filters. Again, most of you won’t see this feature yet but when it does roll out, do play with it to see what more data you can get out of it.

To learn more, read the Google help documentation.

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