update: my company says it’s “best practice” to do layoffs over email

It’s “where are you now?” month at Ask a Manager, and all December I’m running updates from people who had their letters here answered in the past.

There will be more posts than usual this week, so keep checking back throughout the day.

Remember the letter-writer whose company said it was “best practice” to do layoffs over email? The first update was here, and here’s the latest.

Two years later and I have a doozy of an update about this company.

So, after the last letter, I was working at a new company that happened to employ a lot of people who had left the Email Layoffers. We kept in touch with a lot of people at that company and it was pretty quiet for a year or so, though they kept eliminating positions and letting people go every few months. They did begin to do layoffs over Zoom meetings after my letter got published.

First a small, petty update: I went to an industry conference over the summer. While talking to some colleagues from a leading organization in our field (one you would not want to burn bridges with) when I mentioned I used to work for the Email Layoffers. They told me that a year prior, their org signed with EL as a client, and this was such a big deal that the co-CEOs who stepped in to “save the company” decided to personally manage the project. After onboarding them and planning out the project, the co-CEOs ghosted. They missed meetings, dodged emails, and didn’t update the communication documents. Then, halfway through the project, the co-CEOs finally responded to an email … and informed my colleague that they were changing the contract to instead produce a much cheaper, lower-effort product that was completely at odds with the results the org actually wanted. Think: they ordered bespoke teapots, and they were told they’d be receiving dropshipped flasks instead. Apparently, even the dropshipped flasks had quality issues, and were delivered late. Unsurprisingly, they did not renew their contract.

Around this same time, the co-CEOs were asking the manager of one of the production teams to teach them how to use chatGPT. Normal enough, if a little late for our tech-adjacent industry. Except they wanted him to show them how to make chatGPT do his job. At one point, the CEO’s called this employee to one of their houses so he could talk them through a chatGPT process. They were being weirdly dodgy about why they wanted to learn chatGPT so suddenly.

Then, a few months later, our old coworkers told us The Big News.

The team responsible for the majority of the company’s output was concerned about the way our industry was changing in the face of AI. They were interested in taking on different work and had made a plan to upskill team members in a different, more AI-proof skillset, their managers supported it, and so they scheduled a time to meet with the CEOs and propose their plan. They also partnered with the manager who was teaching the CEOs how to use AI.

Alison, they laid off every single member of their production team and that team’s managers, and I am not exaggerating. In a zoom meeting where they were all planning to propose changes to the department. This included people who had worked for the company for 10-15 years, and people who were on or had just returned from maternity leave. The company right now is two CEOs, a single marketing person, an HR worker, sales, and project managers. They sold work they literally had nobody to complete. Then, over the next few weeks, they reached out to almost every single person they had laid off, asking if they could do some contract work so they could actually deliver the work they had sold. They misspelled people’s names in half of these emails. As far as I know, no one accepted the offer. Eventually they listed a few positions … for $10k-20k less than the old team was paid.

After that, of course, the Glassdoor reviews came in.

And the CEOs started responding to them.

One employee left a review, detailing that they had just fired half of their employees and planned to replace them with contractors and AI. The CEOs responded with a typo-laden multi-paragraph rebuttal that was weird and aggressive. It came off as very petty and uncomfortable. They also responded to a review that said “[CEOs] will lay you off right before Christmas without warning” saying, they “wish this employee had come to them with their concerns before leaving this review.” Um, how could they? You laid them off! They also called Glassdoor “a safe haven for slanderous claims and anonymous opinions,” which of course has become a meme among us ex-employees. Then a smattering of vague 5-star reviews came in, clearly from current employees told to help with the DIY damage control efforts. An industry publication wrote about the layoffs from the lens of companies going all-in on AI without thinking about the consequences, interviewing one of the people who were laid off. The surviving sales team posts on LinkedIn about hustle culture, with weird passive-aggressive tones about people who “can’t make it in the industry.” (We work in a pretty chill industry. You don’t have to hustle that hard).

Since then, the CEOs have been unusually quiet online. More 1-star reviews came in on Glassdoor and they stopped responding. They’ve trashed their reputation in our industry and we’re all wondering whether they’ll try to sell or just shut down. We will see!

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