Microsoft rolls out multi-turn search in Bing

Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the bottom of the Bing search results, as you scroll down the search results page, this feature will dynamically appear.

What is multi-turn search. This is when a searcher goes from the Bing search results, types in a follow up query into the Copilot search box at the bottom of the search results. Here is a screenshot of this feature:

Here is a video of it in action:

What Microsoft said. Jordi Ribas, CVP, Head of Search at Microsoft, posted this news on X – he said, “After shipping in the US last year, multi-turn search in Bing is now available worldwide.”

Jordi Ribas added “Bing users don’t need to scroll up to do the next query, and the next turn will keep context when appropriate.”

“We have seen gains in engagement and sessions per user in our online metrics, which reflect the positive user value of this approach,” he added.

Why we care. Many search engines, like Google and Bing, are trying to get more users to use its AI engines. Google made AI Overviews flow more into AI Mode, despite how we may not like how it treats publishers. And now Bing fully rolled out, after testing it for several months, the Copilot search box at the footer of the search results.

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