Google Ads tightens brand guidelines

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns.

The big picture. The move represents Google’s latest effort to standardize brand presentation across its advertising platforms while giving businesses more control over their digital identity.

Key details:

• Advertisers must update their brand guidelines before March.
• If no action is taken, Google will automatically select “top-performing” business names and logos based on campaign data.
• The change affects how brands appear across all Google’s ad platforms.

Why we care. Clear brand identity boosts ad performance, trust, and competitive advantage. If needed, you should update your brand guidelines now to maintain control and align with your marketing strategy.

What’s next. Businesses have until March to complete their brand guideline updates before automatic changes take effect.

First seen. We were made aware of this update when Arpan Banerjee when he shared the alert he saw on X:

Go deeper. Google provides tools for updating brand guidelines through their advertising platform, allowing companies to maintain control over their brand identity.

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