Google Search Console AI-powered configuration rolling out

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the Google Search Console performance reports and it would bring back answers for you. Well, it now seems like this tool is rolling out more broadly, maybe to everyone.

AI-powered configuration. AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you,” Google said.

Rolling out now. If you login to your Search Console account and click on the performance report, you may see a note at the top that says “New! Customize your Performance report using Al.”

When you click on it, you get into the AI tool:

More details. As we reported earlier, Google said “The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you.”

• Selecting metrics: Choose which of the four available metrics – Clicks, Impressions, Average CTR, and Average Position – to display based on your question.
• Applying filters: Narrow down data by query, page, country, device, search appearance, or date range.
• Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.

Why we care. This is only supported in the Performance report for Search results. It isn’t available for Discover or News reports, yet. Plus, it is AI, so the answers may not be perfect. But it can be fun to play with and get you thinking about things you may not have thought about yet.

So give it a try.

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