Google Ads adds Results tab to show impact of applied recommendations

Google Ads has launched a new Results tab inside its Recommendations section that shows advertisers the measured performance impact after they apply bid and budget suggestions.

How it works. After an advertiser applies a bid or budget recommendation, Google analyzes campaign performance one week later and compares it to an estimated baseline of what would have happened without the change. The system then highlights the incremental lift, such as additional conversions generated by raising a budget or adjusting targets.

Where to find it. Impact reporting appears in the Recommendations area of an account. A summary callout shows recent results on the main page, while a dedicated Results tab provides a deeper breakdown grouped by Budget and Target recommendations, with filtering options for each.

Why we care. Advertisers can now see whether Google’s automated recommendations actually drive incremental results — not just projected gains — helping teams evaluate the business value of platform guidance.

What to expect. Results are reported as a seven-day rolling average measured across a 28-day window after a recommendation is applied. Metrics focus on the campaign’s primary bidding objective — such as conversions, conversion value, or clicks.

Between the lines. The feature adds a layer of accountability to automated recommendations at a time when advertisers are relying more heavily on platform-driven optimization.

Spotted by. Hana Kobzová founder of PPCNewsFeed who shared a screenshot of the help doc on LinkedIn.

Help doc. Even though there isn’t a live Google help doc, a Google spokesperson has confirmed that there’s an early pilot running.

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