Microsoft Advertising adds a multi image creative to Shopping ads

Microsoft Advertising is rolling out multi-image ads for Shopping campaigns in Bing search results, giving ecommerce brands a richer way to showcase products and capture shopper attention before the click.

What’s new. Advertisers can now display multiple product images within a single Shopping ad, letting shoppers preview different angles, styles or variations directly in search.

The format is designed to make ads more visually engaging and informative, helping consumers compare options quickly without leaving the results page.

How it works:

• Additional images are uploaded through the optional additional_image_link attribute in the product feed.
• Advertisers can include up to 10 images, separated by commas.
• The images appear alongside pricing and retailer information in Shopping results.

Why we care. Multi-image ads could increase engagement and purchase intent by presenting a fuller picture of a product. More visuals can highlight features, colors and design details that a single image might miss.

Discovery. The feature was first spotted by digital marketer Arpan Banerjee who shared spotting it on LinkedIn.

The bottom line. Multi-image Shopping ads give retailers more creative flexibility and shoppers more context at a glance — a shift that could improve ad performance and reshape how products compete in search results.

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