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Merchant Center flags feeds disruption

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Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard.

The details:

  • Incident began: Feb. 4, 2026 at 14:00 UTC
  • Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We will provide more information shortly.”
  • Status: Service disruption

The alert appears on the official Merchant Center Status Dashboard, which tracks availability across Merchant Center services.

Why we care. Feeds power product listings across Shopping ads and free listings. Any disruption can impact product approvals, updates, or visibility in campaigns tied to retail inventory.

What to watch. Google has not yet shared scope, root cause, or estimated time to resolution. Advertisers experiencing feed processing delays or disapprovals may want to monitor the dashboard closely.

Bottom line. When feeds stall, ecommerce performance can follow. Retail advertisers should keep an eye on diagnostics and campaign delivery until more details emerge.

Dig Deeper. Merchant Center Status Dashboard

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