Read Jony Ive’s advice to young creatives

The advice you get early in your career can disproportionately shape your future. I can recall two or three conversations from when I was a college kid who liked writing that melted away ambiguity and set my vague ambitions on a path into the fog like a compass. 

For the latest release by The Steve Jobs Archive, the group is making the advice of some of the most uniquely impactful people in the world available to everyone.

Given that Jobs did not own many physical objects, the archive has served as more of a repository of ideas for the next generation to think different. Each year, the Archive takes on SJA Fellows. And each year, it gives these fellows a book of letters. 

The concept is modeled after one of Jobs’s favorite books, Letters to a Young Poet, a collection of letters that German poet Maria Rilke wrote to his aspiring mentee Franz Xaver Kappus. The Archive, meanwhile, taps its friends to pen similar inspirational notes—authored by a global network of marquee creatives.

The Steve Jobs Archive has released its first two volumes of Letters to a Young Creator today on its website. Free to read and download to anyone who is curious, they contain advice from so many names you will know—including Tim Cook, Dieter Rams, Paola Antonelli, and Norman Foster. 

To mark the launch, we’re featuring the letter from Steve Jobs’s closest collaborator, Jony Ive. Through the beautiful, short note, Ive shares many of his dearest philosophies, and some of the ideological structure behind the duo’s unparalleled success. 

JONY IVE 
SAN FRANCISCO, CALIFORNIA, USA 
SEPTEMBER 11, 2024

Hello! 

I thought it may be useful to reflect on my time working with Steve Jobs. His belief that our thinking, and ultimately our ideas, are of critical importance has helped inform my priorities and decision making. 

Since giving his eulogy I have not spoken publicly about our friendship, our adventures or our collaboration. I never read the flurry of cover stories, obituaries or the bizarre mischaracterizations that have slipped into folklore. 

We worked together for nearly 15 years. We had lunch together most days and spent our afternoons in the sanctuary of the design studio. Those were some of the happiest, most creative and joyful times of my life. 

I loved how he saw the world. The way he thought was profoundly beautiful. He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. 

Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. 

In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. 

Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Our curiosity united us. It formed the basis of our joyful and productive collaboration. I think it also tempered our fear of doing something terrifyingly new. 

Steve was preoccupied with the nature and quality of his own thinking. He expected so much of himself and worked hard to think with a rare vitality, elegance and discipline. His rigor and tenacity set a dizzyingly high bar. When he could not think satisfactorily he would complain in the same way I would complain about my knees. 

As thoughts grew into ideas, however tentative, however fragile, he recognized that this was hallowed ground. He had such a deep understanding and reverence for the creative process. He understood creating should be afforded rare respect—not only when the ideas were good or the circumstances convenient. 

Ideas are fragile. If they were resolved, they would not be ideas, they would be products. It takes determined effort not to be consumed by the problems of a new idea. Problems are easy to articulate and understand, and they take the oxygen. Steve focused on the actual ideas, however partial and unlikely. 

I had thought that by now there would be reassuring comfort in the memory of my best friend and creative partner, and of his extraordinary vision. 

But of course not. More than ten years on, he manages to evade a simple place in my memory. My understanding of him refuses to remain cozy or still. It grows and evolves. 

Perhaps it is a comment on the daily roar of opinion and the ugly rush to judge, but now, above all else, I miss his singular and beautiful clarity. Beyond his ideas and vision, I miss his insight that brought order to chaos. 

It has nothing to do with his legendary ability to communicate but everything to do with his obsession with simplicity, truth and purity. 

Ultimately, I believe it speaks to the underlying motivation that drove him. He was not distracted by money or power, but driven to tangibly express his love and appreciation of our species. 

He truly believed that by making something useful, empowering and beautiful, we express our love for humanity. 

My sincere hope for you and for me is that we demonstrate our appreciation of our species by making something beautiful. 

Warmly, Jony 

Jony Ive 

Designer, LoveFrom

Read more from Letters to a Young Creator here.

Read more on the professor who shaped Jony Ive here.

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