Google expands recurring billing policy

Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services.

What’s happening. Certified merchants can now offer:

• Prescription drug subscriptions — recurring billing for prescription medications.
• Prescription drug bundles — combining drugs with services like coaching or treatment programs, as long as the drug is the primary product.
• Prescription drug consultation services — recurring consults to determine prescription eligibility, either standalone or bundled with medications.

Requirements for eligibility. Merchants must maintain certified status, submit subscription costs in Merchant Center using the [subscription_cost] attribute, include clear terms and transparent fees on landing pages, and comply with all existing Healthcare & Medicine and recurring billing policies. Accounts previously disapproved can request a review once requirements are met.

Why we care. The update opens new revenue opportunities for online pharmacies, letting them leverage recurring models and bundled services while staying compliant with Google policies.

The bottom line. Certified U.S. online pharmacies can now run recurring prescription and bundled offers, giving them more flexibility to reach patients and scale subscription-based services.

Dig deeper. Recurring billing policy expansion: Prescription drugs

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