New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation 

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web.

Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together in a clearer and more consistent way. By choosing to enable it, you can help search engines and intelligent agents better understand and use your content.

If you want to see which schema types are available for your WordPress setup, our schema overview explains what is included across different product plans.

Bridging the gap: from discovery to conversation

Yoast has a history of helping WordPress websites be represented fairly and responsibly in the open web.

2019: Yoast introduced the first of its kind schema graph and API, helping search engines better understand your content as they moved beyond keywords and evolved into discovery engines.

Today: we are taking the next step. As the agentic web becomes more important, we are helping your WordPress site move from being discovered to being understood and engaged with through conversation.

Starting today, the new Schema Aggregation feature in Yoast SEO is here. It establishes a standardized connection between your website’s structured data and the systems that power AI-driven discovery and interaction. These include large language models, agents, and conversational assistants such as Copilot. It helps ensure your published content can be understood correctly by AI. This matters as AI becomes part of how people find and use information online.

The NLWeb + Yoast integration is built in collaboration with the NLWeb team, including R.V. Guha, co-founder of Schema.org. Together, we are extending the open web standards you already rely on, so your WordPress website can participate confidently in the emerging agentic web in a responsible and future ready way.

Benefits of the Schema Aggregation feature

Questions about AI often come down to one thing: who can access your data. This feature is built with a privacy first approach from the start.

• Complete: All indexable content included
• Clean: No duplicate entities, no navigation clutter
• Connected: Relationships between entities preserved (author → articles)
• Compliant: Respects exisiting privacy settings
• Fast: Sub-100ms cached responses, pagination for large sites

For developers and technical users who want more control, we have developer documentation on schema markup. It explains how to inspect and extend your schema graph. This gives you maximum personalization, while retaining standardization at scale.

“You can’t stop the AI wave, but you can direct it. Our integration with NLWeb puts you back in charge. It allows you to manage server load efficiently and ensures that when AIs do access your content, they get the rich, semantic understanding necessary to represent you correctly.” Alain Schlesser – Principal Architect, Yoast.

What’s new

The next time you log in and open Yoast SEO (updated to 27.1), you’ll see a short guided walkthrough. It introduces the new Schema Aggregation feature. It also shows how to enable it using a simple toggle.

We have added a new endpoint to Yoast SEO (free), making the Schema Aggregation feature available to all customers who choose to enable it. The endpoint exposes your site’s full structured data graph in a proposed new standard called a schemamap.

That means, instead of an AI system crawling hundreds of pages individually (or however many pages you have on your website), it can now retrieve your site’s schema, including articles, authors, products, and organizational data, in one optimized request.

Before and after: from pages to a connected site

Below is an example of the structured data Yoast already outputs on an individual page. This page level schema helps search engines understand what that specific page is about, including its content type, author, and relationships.

With Schema Aggregation enabled, Yoast provides a site-level view. Instead of looking at pages in isolation, your entire website’s structured data is connected. It consolidates into a single output called a schemamap. This can appear quite overwhelming to look at. It makes it easier for AI systems to understand your content. They can see how your articles, authors, products, and organisation relate to each other across the site.

Nothing about your existing schema changes. The same data is reused, simply organized in a way that reflects how your website works as a whole. Here is a schema map example from Yoast.com, displayed with the Yoast SEO Schema Visualizer.

How it works: Standardized, connected, and deduplicated

The Schema Aggregation feature doesn’t just share data; it organizes it for AI consumption:

• Eliminates data mess: It merges duplicate mentions of authors, products, or articles into one scalable, connected record.
• Integrates automatically: If you use one of our Schema API partners like The Events Calendar or WP Recipe Maker, those schema types are included in the graph automatically.

Developers can also explore our Schema Integrations page to see how Schema API partners connect to and extend the Yoast SEO Schema Framework (the graph).

Collaborative innovation

When working at scale across tens of millions of websites, careful testing is essential to ensure a safe and reliable launch. This feature was developed with agencies and advanced users in mind, and tested in controlled environments.

We collaborated closely with Syde, our Innovation Partner, to test the new feature across a diverse range of real-world client scenarios. The approach for this release was tested in controlled environments to confirm scalability and consistent output quality before deployment.

Syde’s feedback has been instrumental in refining the schema aggregation logic. We look forward to continuing this partnership, working together to help clients remain visible and accurately represented as AI driven systems evolve.

Be visible, understood, and represented

The rules of discovery are shifting, but your site doesn’t have to be left behind. With NLWeb and Yoast, your website stays at the center of the conversation.

Ready to see it in action? Update to the latest version of Yoast SEO and enable the NLWeb integration in your Yoast SEO settings today. For more information about how to enable Schema Aggregation, visit this help article.

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